The Rebranded Teacher
The Rebranded Teacher
NEW Features on TpT - And How to Use Them!
Ready to replace guesswork with a game plan? We dive into TPT’s latest seller updates and unpack how to use them to drive real revenue: unique buyers, carts, and a fresh set of calculated metrics that turn raw numbers into clear steps. I share how I read earnings per cart, earnings per view, and units per cart to spot where money leaks and how to plug them with bundles, add-ons, and smarter pricing.
We explore the Product Insights tab to separate traffic issues from conversion issues. You’ll hear concrete examples of listings that lost traffic but gained conversion and why that matters for ranking, previews, covers, and titles. I show how to sort winners and decliners, use wishlist trends, and filter by product categories to find the fastest opportunities. No fluff—just the exact clues that point to the next five updates worth your time.
Then we get tactical with the new discount tools. Abandoned cart emails recover forgotten purchases with a simple 10% nudge, while follower discounts reward your audience and encourage the follow. I walk through an easy weekly activation cadence and share the lift I’ve seen without heavy promotion. We tie it all together with the three growth levers—traffic, conversion, and retention—and how to pick your focus for 2026 based on your own data, not a trend or a guess.
If you’re a TPT seller who wants higher earnings per view, stronger conversion, and more repeat buyers, this walkthrough is your roadmap. Listen, take notes, and then choose one lever to pull this month. If it helps, share the episode with a friend, subscribe for more data-driven strategies, and leave a review so we can keep creating the resources you need.
Sign Up for the TPT Profit Plan Workshop: https://rebrandedteacher.kartra.com/page/hun253
Watch This Episode on YouTube: https://youtu.be/WI435L77YEw
Watch My YouTube Video About Starting an Email List: https://www.youtube.com/watch?v=dPgMyw8lGN0
Check Out My YouTube Channel: https://www.youtube.com/c/laurenfulton
My Instagram: https://www.instagram.com/laurentschappler/
My Other YouTube: https://www.youtube.com/@LaurenATsch
Free Rebranded Teacher Facebook Group: https://www.facebook.com/groups/749538092194115
Welcome to the Rebranded Teacher Podcast. My name is Lauren Fulton. I'm a full-time teacher author and seller on Teachers Pay Teachers, and I help other teacher entrepreneurs grow their TPT businesses in a way that's purposeful and sustainable. So if you're looking for actionable, step-by-step ways to grow your business, you're in the right place. Let's get started. Let's talk about some of TPT's latest additions, both to their dashboard and to their discounts, which discounts is a whole new thing, how you can activate them, how you can understand them, what everything means. Let's get into it. If you're new here, hi, my name is Lauren Fulton. I have been selling on TPT for almost 10 years now, which is really difficult for even me to believe. I'm pretty consistently in the top 1% of sellers on TPT, and I want to teach you how to grow your TPT business. And one of the ways that you can do that is with using some of TPT's new tools and features. Now, some of these are very new, like just rolled out this month, new, and some of these kind of rolled out slowly over the summer. We're talking about some of the dashboard changes, some of the new data that's been rolled out for us to see as sellers, and we're gonna talk about those brand new discounts, how you can activate them and use them strategically in your TPT business. Let's go ahead and get started. I'm gonna share my screen with you and I'm gonna share my second store. So this is my second store on TPT. It is not my primary store. This is kind of my fun hobby store, and I love it because I can show you guys my dashboard and show you guys everything here without releasing a lot of personal information. So let me show you what is new in the dashboard, and then we'll talk about those new discounts and what they are and how you can use them. So first things first, new to your dashboard is a bunch of new metrics. So when I click on metrics, I now have instead of just earnings, units sold, views, conversions, and I think I used to have preview video plays and main video plays, and then some things related to easel that I never used because I don't have any easel resources. Now I have earnings per cart, earnings per unique buyer, earnings per unit, earnings per view, units per cart, units per unique buyer, and unique buyers. Basically, the new metric that they've given us is unique buyers and carts. Carts is new to the total number of carts. So earnings per cart is a calculation that they're giving us. And these, yeah, all of these are calculations. So earnings per cart, earnings per unique buyer, earnings per unit, earnings per view, units per cart, units per unique buyer. So with this new carts and unique buyers metric, with those two new metrics, they're giving us a lot of data. So first things first, a cart is the number of total purchases. So this could be like the number of checkouts, if you will. So for this store in the month of December, there were 10 checkouts. Now you could have one buyer who checked out multiple times throughout the month. So your number of unique buyers could be lower. But this is basically the number of customers that you had. Now you could have customers who came back and purchased. So if I were to do like this year, I would probably see that. So if I go this year and then click save and then you click apply, I have 132 unique buyers and probably more carts than that. Let's see. 136 carts. So that means four people came back, purchased again. So they came and purchased at one point in time and they came back and purchased again because there are more checkouts than there were unique buyers. So four returning customers. Now, having said that, we can then get a whole bunch of other data. So I can say earnings per cart, like what was the average amount of money that a buyer spent at checkout last year? And it was$3.94. What I can do with this data is I can set a goal to maybe increase this in some way, shape, or form over the next year. So I could say, you know what, I want to hit at least$4 or maybe get closer to$4.50. And the way that I could do that is I could encourage buyers to add more resources to their cart, or I could do this by adding higher ticket items to my store, just depending on what my goal is. So for me this year, for this particular store, one of the best ways that I could increase this is by adding a bundle to my store, right? Because I don't have a bundle in the store. And so if I do that, then I could pretty easily, I think, increase my cart totals. If I go to earnings per unique buyer, this tells me the average buyer throughout the course of the year spent$4.06. Earnings per unit tells me the average cost or the average amount that a buyer spent on a single product in my store. And so if I go to look at my products, I have some resources that are obviously some people purchased for as low as like 64 or 74 cents, but I have resources that were purchased on sale for like$1.50, or I have resources that were purchased for, you know,$7 or some seven some odd dollars. Basically, this just tells me the average price that they paid for different units. And this, if I open this up, I can see the average price paid for this unit, average price paid for this unit. And that just goes based on like whether or not they purchased while it was on sale or at a different price or you know what have you. And then earnings per view. This really relates a lot to conversions, like how well my resources are converting. So it tells me every view that I got earned about eight cents. So to increase this, I could work on improving conversion rates, or I could work on driving traffic to higher ticket items. There are a lot of different ways that I could work on improving that. Units per cart is the average number of products added to cart. And if your average number of products added to cart for the year is really close to one, like you can see, this is like 1.162. So in my main store, this number is 1.36, which sounds like a very small difference, but we're getting much closer to the average person purchasing more than one product. And this is something that I definitely want to work on in both stores. So, for example, in the month of December in my other store, the number was 1.7. So, way more people, based on some promotions that I did, way more people purchased more than one resource at checkout. Now I could also go units per unique buyer, and the number's not very different here because I don't have very many repeat customers in the store. But you might find that the number is pretty different, so that the average number of like if you have a lot of repeat customers, this number may go up significantly. So all of this is new data and it gives you different goals or different metrics that you can track to just kind of see over time what is improving. A lot of times, as I improve one of these things, something else is going to improve on this list. So if I improve the earnings per cart, a lot of times that is also going to improve like earnings per unit or maybe even units per cart, just depending on what my goal was. If I improve earnings per view, that's usually going to improve like units per cart or units per unique buyer. Like a lot of these things are going to go hand in hand. In order to improve any of these numbers, you really just want to improve these main metrics, which would be earnings, units sold, the number of carts, your conversion rate, and the number of unique buyers that you have. If you improve any one of those, then you're gonna see improvements in these calculations right here. Now, the next thing that we have that's new is this product insights tab. And what I really love about this, especially if I compare to the previous year, is I can take a look at what is improving in my store, like what is earning me more money and what has taken a nosedive. So I'm gonna change this to this year, click save and then apply, and I'm gonna get a lot more useful data. So I can take a look at things like this resource right here, which went down in sales by 84%. I was driving a lot of traffic to this resource last year. This year it was all organic. So you can see my conversion rate improved significantly because there was a lot more organic traffic this year. Still kind of a low conversion rate, but overall the conversion rate is up 6.8% approximately. But sales are down. So this tells me I just really need to improve traffic to this resource in order to get the number of units sold that I want. So even though, and this is really interesting, you can see traffic was down by 84%, but because my conversion rate was up, the number of units sold was only down by 35%, which is really interesting. And this just goes to show that like not all traffic is good traffic. And so if I were to just improve even the ranking this has on TPT, or maybe even my cover a little bit, or improve my conversion rate a little bit, with far fewer views, I could make pretty close to the same amount of money. I can also take a look at what worked really well for me this year, and so for me this year, this Christmas preschool morning work, I got a lot more views for this resource this year, even though it's still nowhere near where it needs to be. And my conversion rate was down a little bit, but still my sales were up by 180% over last year. And so I can see what's working for me and what's not working for me, and I can really quickly kind of assess, like at a glance, maybe if my conversion rates are failing overall or something like that. Now I can also see all of these other metrics here. I can add all of these so I can see what happened to my wish lists and then scroll over to wish lists, and I can see that wish lists are down by a lot. And so this gives me a lot of data to look at and to play around with to kind of determine what I might want to work on in the coming year. You can see here it says data refreshes a few times a day. So you don't expect that this is going to be everything. I also love that for products, I can select a custom category so I can just look at say morning work versus looking at everything in my store. So I can look at one thing at a time without really feeling super overwhelmed. And you can also download this data if you want to. So there's a lot of really good data in this product insights tab, which I love. Also new in the marketing tab. You can't see it right away, but if you go to throw a sale, and this is the really big one that's very new, is we have discounts. Now, I have made no money from discounts. I activated them for one week. I need to reactivate them. I'm gonna do that with you. So here's how this works: you have two discounts that you can add. You have an abandoned cart discount or you have a follower discount. This abandoned cart discount allows buyers to get 10% off. So whatever resources they leave in their cart, and it says that it only applies to the resource the buyer left in their cart. However, what I've heard is that this also applies if they come back and they add more to their cart, then it would give them 10% off of that too, which I have no issue with, but that's something to know. And it expires seven days after the discount is activated. So once you activate the discount, the discount is good for any of those people until the discount ends. So it's good for seven days. I personally would go in every seven days and just set a reminder on my calendar, and like every Tuesday night or every Monday night or whatever night you choose, I would go in and activate both of these discounts. This is just my personal preference and what I do. Basically, once they have abandoned their cart, I can't remember the amount of time, it's not very long at all, but they send the buyer a reminder, an email to remind them like, hey, you left this in your cart. If you go ahead and purchase this, we'll give you 10% off. And in my other store, which is far more active, this was really, really helpful whenever I was running like promotions and things like that. I did not tell any of my buyers that I had this discount. I did not advertise it to them, but I could see that I made an extra, I want to say it was like$500 last month from both of these discounts combined. And it was like almost$250 from the abandoned cart discount, where they would email them. And from that email, they would end up going back and making the purchase. Like they left, they forgot about it, and then TPT sent them an email. Then I'm gonna go add a new discount and I can click this follower discount. So anybody who is following your store, and you can incentivize them to do this too. You can say, like, hey, if you follow my store, you're gonna see a 10% discount pop up. Now, I understand that this only works like once during the seven days. So if they try to get a 10% off the next time that they come during that seven days, then my understanding is it's not gonna work again, but they'll get 10% off anything in your store just for following you. And so if you have people in your audience who are not following you, you can tell them, like, hey, every week you can get another 10% off if you follow my store because I'm gonna be doing this follower discount. So I'm gonna click activate discount and then it's active until January 3rd. And so whenever this ends, I'm going to need to come in and reactivate this and start it over again. It is something that you have to keep up with, unfortunately. So you can see, like here, it's been two weeks since I've been in this store, and so I haven't activated it. You have to remember to activate it. But I think for most people, you're going to find that it's going to be really helpful. Not only is it an incentive that you can advertise and to get people to follow your store, and it's a huge plus for those people who shop kind of like me, who add things to their cart and think, like, I'm going to come back to this later. And then they don't end up coming back to it. Getting that email reminder is huge. Because right now, with a lot of the things that TPT has changed, when someone followed your store and you had 296 followers, like whenever you posted a new resource, they would get an email about it. And that was so helpful. Now it's algorithm-paced. And so they may get an email about your new resource, they may not get an email about your resource. And so now having like 296 followers, even though it's not a lot, that's 296 people, or potentially like any of those people who add something into their cart and then forget about it, will get an email. Like guaranteed, they're gonna get an email during that time frame, is my understanding. And so it kind of helps to make things a little bit more powerful. So that's what's new in the TPT world. So new to the dashboard is we have all of these new metrics, and then we have this product insights tab, which is really, really helpful when it comes to finding resources that maybe the conversion rate has tanked on or views have tanked on. And so if you're like wondering why all of a sudden a resource that sold last year really well is not doing well this year, then you can kind of help diagnose that by looking here. And then also we have new to that marketing tab is discounts. So we can activate discounts and offer discounts to our buyers, which is really awesome. If you found this video helpful, or if you have a question about your tab, or if you're wondering, what on earth do I do with this information? Like, okay, I get that it's really cool to know how many unique buyers I have, or it's really interesting to know maybe what my conversion rate is. But what do I do with that data? What do I tackle first? Do I tackle views? Do I tackle earnings? Do I tackle unique buyers? So what goal do I set in 2026 that's going to get me to that earnings goal that I really, really want? If you want to know the answer to that question, then you need to come to the TPT profit plan this coming Tuesday. That is tomorrow, if you're listening to the podcast on Monday, or if you're watching on YouTube when this is released on Sunday, then it is in two days. You do not want to miss it. We're gonna talk about the three biggest levers that you have in increasing your earnings on TPT, which is traffic, conversion, and customer retention. And I'm going to teach you how to look at your metrics on TPT and determine which one of those three levers, traffic, conversion, or retention, is going to be the one that you want to focus on in 2026 in order to make the most progress in your business and how you can focus on them. Specific tasks that you can do each month based on what your data says in your TPT story. You're gonna walk away with a 12-month plan that's gonna set you up for success in 2026. You do not want to miss it. I promise you, it's gonna be the best$10 that you spend on your business all year long. So far, we have well over 150 TPT sellers signed up to attend. And that's not including our RTA members and selling 101 members who get to come for free. So it's gonna be a party, you guys. We're gonna have so much fun planning out our year together, a year of growth without second guessing ourselves and without the overwhelm. That's what we're focusing on in the TPT profit plan. You'll find the link to that workshop down in the description, and you wanna make sure you sign up before Tuesday night. All right, you guys, I'm gonna see you right back here next week.