New TPT Features! How to Bring in New Buyers & More Revenue with These Tools!

A 10% discount is nice. A discount you set once and let run while you teach is even better.

I’m Lauren Fulton, and I’m breaking down the newest Teachers Pay Teachers discount features and the simple ways I’d use them to bring more buyers into a TPT store. I walk you step by step through where to find Promotions and Discounts, what each option does, and how I think about setting percentages based on buyer intent. The new first-time buyer discount is a big deal for converting TPT search traffic because it gives brand-new shoppers a reason to trust you fast and make that first purchase.

We also talk through the two familiar tools, follower discounts and abandoned cart discounts, and why they work when teachers are busy and buying in real time. I share how these promos can encourage store follows (so you can reach people again through Notes to Followers) and how an abandoned cart email can pull a would-be sale back across the finish line without you lifting a finger.

Then we get honest about the downside sellers worry about: pricing and fees. If you sell lots of low-priced resources, a discount can drop an item under the $3 threshold and add extra transaction costs. I explain how to think through that risk, when I would run discounts for short windows, and why I’d avoid inflating prices just to “cancel out” a deal.

If you want more sustainable TPT marketing, hit play, take one action today, and let the system keep working. Subscribe, share this with a teacher friend who sells on TPT, and leave a review with the discount % you’re testing next.

Watch This Episode on YouTube: https://youtu.be/UZ1uD2ksDa0

Check Out My YouTube Channel: https://www.youtube.com/c/laurenfulton 

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Free Rebranded Teacher Facebook Group: https://www.facebook.com/groups/749538092194115  

Transcript

Welcome And What We’re Solving

SPEAKER_00 0:00

Welcome to the Rebranded Teacher Podcast. My name is Lauren Fulton. I'm a full-time teacher author and seller on Teachers Pay Teachers, and I help other teacher entrepreneurs grow their TPT businesses in a way that's purposeful and sustainable. So if you're looking for actionable, step-by-step ways to grow your business, you're in the right place. Let's get started.

Where To Find TPT Discounts

SPEAKER_00 0:24

Let's talk about TPT's newest features and how you can utilize them to bring more sales and more buyers into your TPT store. If you're new here, go ahead and hit that subscribe button. I'm Lauren Fulton. I've been selling on TPT for almost 10 years. My original store is consistently in the top 1% of sellers on TPT, and I help TPT sellers grow their business with very practical, sustainable steps and solutions. So let's talk about TPT's newest features and how you can use them because they're really, really simple and some really simple strategies for utilizing those new features. I'm gonna share my screen with you. And if you are listening via podcast, I'm gonna do my best to just sort of walk you through what I'm showing on the screen so that you can do this when you get home. So this is my secondary store, my busy homeschooler store. And I just turned on some of the new discounts today. So discounts are not new to TPT. I mean, they're relatively new, they've been around since December of 2025, and it is March of 2026 at the time of this recording. But what we want to do is we want to utilize some of the new promotions that they have with these discounts. So I'm gonna click the little store icon in the upper right-hand corner, and then I'm gonna go down to the promotions and I'm gonna click discounts. So you can see with this new store, this is a little beauty store, and you can see that right now I've set a follower discount, a 10% off discount for followers, and my abandoned cart discount last month for one week out of the month of February. And only one buyer utilized it, which brought in an additional $2.70 to my store. So not a lot, but this is a little bitty store. And you know what? I'll take any help that I can get in this store. So I'm really excited to see where some of the new discounts are going to come into play, or some of the new features of the discounts and the one new discount that they added. So previously they had a follower discount and they had an abandoned cart discount. So if I click on that add a new discount button, they had an abandoned cart discount and a follower discount, which would give buyers 10% off if they were following your store or 10% off if they abandoned their cart, and it would send them an automated email to say, hey, you left this in your store. And it would give them the opportunity to go ahead and make the purchase and save 10%. These discounts have done very well in my primary store and maybe hundreds of dollars so far, and probably would have made me much more than that if I had left them turned on. But when TPT first launched this, you could only turn it on and activate it for seven days at a time, and then it would expire and you would have to start it over. Well, they've since changed this, and I'm gonna show you how they changed it

Setting Percentages And No End Date

SPEAKER_00 3:03

here in just a minute. But first, I want to show you this new first-time buyer discount. So now anyone who is brand new to your store that comes to your store for the first time, you can turn on this first-time buyer discount and it will tell them as a new buyer, you can get X percent off. Okay, so I'm gonna go back here because I've got all of mine turned on and I'm gonna turn off this first time buyer discount so that I can show you how to turn this on. So you click add the new discount, and then instead of just clicking activate, if you click activate, it's going to give you exactly what it lays out here. The buyer gets 10% off. The discount ends seven days after the discount is activated. It won't happen anymore. You'll have to go in and you'll have to reactivate it every week if you want to keep it. So if you want a temporary thing, if you want to temporarily say, hey, if you've never bought anything from my store, this is the week to do it. All first-time buyers in my store get X percent off this week. You can run a special like that. Okay. But for me personally, I forget to go back in and turn it on. I love a good abandoned cart discount. And I love giving my followers something every now and then. And I love the idea of incentivizing a new buyer, someone who's never purchased from me, doesn't have that no like and trust factor built up yet. I love the idea of giving them an incentive, a reason to purchase from me as a first-time buyer. So what I'm gonna do is I'm gonna go into customize first-time buyer. I'm gonna set to 20% off. I know that's a high number, but here's my thought process on this. This person probably doesn't know me from Adam. They just found me in TPT search. If everybody else is offering a discount for a first-time buyer, I wanna have the best, most competitive discount for them to purchase from me for the first time. That's what I want. If they've already purchased from me before, then chances are they love that product and they're gonna be more interested in purchasing or more likely to purchase the second time. So I'm gonna choose the 20% discount for the first time buyer discount only. The others I will leave at 10%. And then my discount period, I'm gonna click no end date and I'm gonna click activate discount. Okay, so now that discount is active in my store and it's active until I turn it off, and which I'm not going to, I'm just gonna leave it on. Now the other discounts I am going to leave at 10% and I also set to no end date. Now, here's what I know is that you cannot combine the discounts. So if they are a follower or they have abandoned cart or they're a first-time buyer, if all three of those things are true, they only get to pick one discount. So they can pick the largest of the three if they want, but they can only pick one. So it's not going to allow them to combine them. So that's great. And then the reason that I'm picking 10% off for the follower and an abandoned cart discount is pretty simple. I want them to get a discount for being a follower in my store, but I don't want it to be automatically like 10% all the time that they show up. To my understanding, they get this one time until I reactivate this. So if I deactivate this and then reactivate it, then those people will get that 10% follower discount again. Or if it stays active, which I've got to test myself by going in and making a purchase and seeing if it stays active, then I'm okay with them getting a 10% off. If it continues to stay active, for if I put don't put any end date on there at all, and my followers will just always get 10% off because they follow my store, which is a great motivator to get them to follow my

Benefits Of Each Discount Type

SPEAKER_00 6:17

store. So let's talk about some of the pros and cons of these discounts and kind of how to navigate both of those. So pros. A lot of the pros are number one, like first-time buyers are encouraged to purchase from somebody that they have never purchased from before and don't have any kind of no like and trust relationship with. And so offering them a discount to make that first purchase can be a really great step in the right direction towards making them a permanent customer in your store. So this is great, right? And a huge lifelong fan of your products, which is exactly what we want. So huge perk there. Second would be the follower discount. This is a really great way to say thank you to the people who follow your store, to encourage people to follow your store because when they follow your store, you're going to be able to communicate with them through note to followers. They're going to get emails and information about new resources that you've released and things like that. And so they have an incentive for following your store and getting that discount, which is fantastic. The next thing is with this abandoned cart discount. When you have someone like me who adds a product to their cart and then they forget that they added to their cart because they got distracted by the kids, or maybe they add it to their cart during their planning period and then they forgot about it. But then they get that email that says, Hey, don't forget to go and purchase this. I'm probably not going to stop what I'm doing right away unless you say, Hey, if you want to buy purchase this right now, we'll give you 10% off. I'm like, oh yeah, I don't want to lose that. Let me go and buy that real quick and get that 10% off. Or sometimes I'll put something in my cart and I think it's a really great idea to buy it. I'll come back later and be like, I don't need to spend money on that. Pull it out of the cart. But if you give me a reason to purchase it and you tell me you're gonna save 10%, then now I'm like, well, I kind of do need it because now it's on sale. So now I definitely do need it, right? So those are all the perks for having these discounts active in your store.

Pricing Risks And The 3 Dollar Fee

SPEAKER_00 8:03

Now, some of the cons that some sellers are worried about, we want to talk about those because some of them are lit actually legitimate things that you need to think about. Number one, we want to think about hitting that $3 limit. So if I have a lot of $3 products in my store or $3.25 products, then if we're hitting that 10% off pretty consistently, that's not only gonna take 10% off that product, but that's gonna put me into under $3 transaction territory, which means that potentially whenever I make that sale on that product, if that's the only product in their cart, I can also get hit with that 15 cent transaction fee. So I'm losing the 10% plus I'm losing an extra 15 cents on that transaction. And so a lot of sellers are thinking, do I need to bump up my prices in order to kind of compensate for that? And I would say, to me, that goes against what we're trying to accomplish here. And so if you start to see that as being a problem, then I would fix something else before you do that. So with the first time buyer discount, they're only going to be able to use that one time. So that's how come I set it at 20%. We don't have to worry about them using that again. With the follower discount, we're only setting it to 10%. So falling under that, you know, having a resource that is priced between $3 and $3.33, maybe or 34 cents, somewhere right around that mark. Those are the only resources that I have to worry about at that 10% discount taking me down below $3. It's a kind of a small section of your products that you have to worry about that being applicable to. Now, what we don't want to do is we don't want to just overprice our products and then now they appear overpriced, period, compared to what's showing up in TPT search. That defeats the whole purpose. And plus, we're wanting to give people a discount. We're wanting to give them a deal. You follow my store and I want to give you a discount, and I don't want to raise the prices on you just so it comes right back down to the same price. Do you know what I mean? Because if the resource was three dollars and I raise my price so that it doesn't go under $3 when you take that 10 cents off, chances are you're gonna be paying more than yours. So it's not really, it's not a legitimate thank you. You know what I mean? So one thing that I would do if you're worried about that, if you have a lot of products within that $3 to $3.35 range, then one of the things that I would think about doing would be to turn this follower discount account on, not with no end date, but just during certain periods of time. And you say, send it out an email and say this week or for the next two days or whatever. Anyone who's following my store is going to get a special 10% off. So make sure you're following my store if you want to get that 10% off. And I would recommend purchasing these products when you do that. You can give them a really short window to shop in order to get that 10% off discount, and that would be an easy fix

Will Buyers Game Abandoned Carts

SPEAKER_00 10:34

for that. The next concern is that buyers are going to start getting smart and adding things to their cart, waiting for that abandoned cart discount to kick in, and then that's when they're gonna make their purchase. And the truth is, you are gonna have some people who will figure that out. Now, the thing is, they don't know who has it turned on and who doesn't until they add it to their cart. You know, if one seller has it turned on and another seller doesn't have it turned on, then they're gonna get a discount on one product and not a discount on the other. And so this would be really helpful if they're shopping for a really big bundle. But you know what? If they are buying a $40 bundle from me and they want to save four bucks by putting it in there and waiting for the abandoned cart discount, that is okay by me. As long as they come back and purchase it, that is totally fine. But most teachers don't think that way. Most teachers don't have the bandwidth to think ahead that much, to be like, I'm gonna put this in my cart, or to even notice that there's a pattern there. When I put this in my cart, then it's going to send me an email a few hours later and I'm gonna get this 10% off code. Some of them remember it. Most teachers nowadays are purchasing in the moment. But if they do think ahead and they use the system in that way, I think that's really smart. And I'm totally fine with it. I am totally fine with them doing that. Again, it's the same thing as them getting that follower discount. It does not bother me in the slightest, but it's also a risk for them. So they're not going to know if a seller has it turned on or not. So I would not personally, I would not worry about that. That's not something I'm worried about. But if you are, you could turn it on, say during site-wide sales so that they get an email and maybe bump up your prices a little bit to compensate, which I'm really hesitant to say that, but you could try that. You could bump it up during a special sale or a special promotion that you're running. If you're running a special promotion and you you really want them to purchase within a certain time frame, then you could turn it on during strategically during certain times. Or you could just say, you know what, I'm not going to utilize that feature and I'm only going to stick to follower discounts and first-time buyer discounts. You could you could choose that, or you could choose none of them. That's the great thing, is that you have the choice. And if it bothers you that other people, I don't think anyone watching this falls into this camp. But if you're watching, you're like, ugh, other people using this is going to ruin everything for me. If that is you, take a breather. And and I honestly, I would not stress about this. I don't think that this is going to change the environment of TPT so much that we're going to see that I think it's going to ultimately bring in more sales, more new buyers. It's going to diversify who buyers are purchasing from because they'll be more likely to purchase from someone they'd never bought from from before. And it's going to bring more sales in and it's going to help with those abandoned carts. I think across the board it's going to help everything. And if it didn't, if TPT didn't see that happening, then they would not have rolled it out to where they're offering additional discount and no end date options. So across the board, I think this is really good. So I did 10, 10, and 20% for first-time buyers, 10% for follower, 10% for abandoned cart. And I think that those are really safe numbers. But you can set them up however you want to and do what's

Recommended Numbers And Wrap Up

SPEAKER_00 13:31

best for your store. Hope you're as excited about these new features as I am because I am so excited. I kept forgetting whenever it was a seven-day limit, I kept forgetting to go back in and turn it back on. And so I wasn't really getting the full benefit of that. So now I'm loving that there's no end date. I don't have to go in and turn it back on. It is just always on in my store unless I want to turn it off. Thanks so much for listening to the podcast this week, you guys. So I'm going to see you in two weeks. And we're going to be talking about email marketing mistakes that are costing you money. So I'm going to see you guys here in two weeks for the next episode. Bye, everyone. Y'all have a great week.