Inspired Budget

#226: Shopping as Self-Soothing: How I Broke the Cycle

Allison Baggerly Episode 226

If you’ve ever felt that rush from clicking “Buy now,” waited for the package like it was Christmas morning, and then… felt the guilt later, you’re not alone. In this episode, I share the honest story of how I used shopping to cope with stress, boredom, and hard feelings—and the simple shifts that helped me break the cycle.

We’ll talk about why shopping feels good in the moment (hello, dopamine and anticipation), the real emotional cost that shows up later (avoidance, dread, and sleepless nights), and the four changes that made a lasting difference for me.

Whether you’re impulse-adding to cart after a long day or “treating yourself” out of stress, you’ll walk away with a 3-step plan you can use the next time the urge hits, plus a flexible way to budget for fun without derailing your goals!

Read the Psychology Today article: Shopping, Dopamine, and Anticipation


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