Dear clinic owner/manager,
Thank you for reading this. I know our time is valuable and I will do my very best to earn your trust by getting straight to the point.
So, the purpose of this blog post is to share with you in less than 5 minutes with 5 simple images, exactly what you can be doing right now as a clinic to reach more new and high-value patients.
Think of it as getting an "MBA in Clinic Marketing" and explain it in such a way that even a 12-year-old, a non-English speaker can understand it.
Before we get started, (and because I really want you to take this information seriously) please allow me a moment to briefly introduce myself.
I am the co-founder of a relatively successful dental clinic, (5 doctors / 5 million euros per year) with learnings from 13 years of consulting for more than 126 clinics both small & large across 26 countries to increase their revenue, reputation & results collectively by over 31% - yes, even during the COVID pandemic & lockdowns.
During those years, I too have been confused & misguided in the past about how best to reach new patients, thinking that there are so many different ways to choose from.
I was wrong.
I want to save you from the same mistakes.
So here it is:
No matter what "marketing agencies" and "business growth consultants" want you to believe...
There are only 2 ways to get your clinic more new or high-value patients...
Only 2 Ways
Yes, just 2. And that would be to:
1. Do Marketing (nothing new here, apart from the fact that there are just 6 sources of new patient inquiries for you to focus on, so easy to do, and just 1.5 of those strategies cost real money, (1.5. is not a typo, I'll cover that later)
2. Optimize The New Patient Journey (most clinics overlook this, but it is even easier to get more patients this way - and there are only 5 things to look at which I'll cover later)
Ideally, you're doing both.
But, unless you've just opened your doors to your very first patient just a few weeks ago, or no matter if you have just:
or 1000 patients per week in your clinic,
I'd start with...