{"version":"1.0.0","segments":[{"startTime":184.13099999999997,"endTime":187.012,"body":"Hey Kelly, welcome to the"},{"startTime":184.13099999999997,"endTime":187.012,"body":"Ambitious Bookkeeper Podcast."},{"startTime":187.012,"endTime":187.702,"body":"How are you today?"},{"startTime":187.851,"endTime":189.98199999999997,"body":"I'm so excited to talk to you, Serena."},{"startTime":189.98199999999997,"endTime":191.152,"body":"Thanks for having me on the show."},{"startTime":191.827,"endTime":194.527,"body":"Yeah, I'm super excited to have you on."},{"startTime":194.527,"endTime":199.65599999999998,"body":"This is airing right after another"},{"startTime":194.527,"endTime":199.65599999999998,"body":"interview with an A fellow mix reminder."},{"startTime":199.65599999999998,"endTime":203.47699999999998,"body":"So, just getting all those knocked"},{"startTime":199.65599999999998,"endTime":203.47699999999998,"body":"out at the same time, but it, the"},{"startTime":203.47699999999998,"endTime":205.18599999999998,"body":"conversation I feel like is going to."},{"startTime":205.447,"endTime":206.43599999999998,"body":"Flow nicely."},{"startTime":206.65599999999998,"endTime":211.46699999999998,"body":"Because we talked about AI in that in"},{"startTime":206.65599999999998,"endTime":211.46699999999998,"body":"like more human first type AI as well."},{"startTime":211.601,"endTime":215.12599999999998,"body":"but before we dive into that"},{"startTime":211.601,"endTime":215.12599999999998,"body":"whole conversation, would you mind"},{"startTime":215.12599999999998,"endTime":217.608,"body":"introducing yourself to, the audience?"},{"startTime":218.183,"endTime":219.19299999999998,"body":"Yeah, absolutely."},{"startTime":219.39299999999997,"endTime":225.688,"body":"I am like I. Feel like I'm in reinvention"},{"startTime":219.39299999999997,"endTime":225.688,"body":"number 1 million, whatever, which don't"},{"startTime":225.688,"endTime":227.57799999999997,"body":"we all go through that with business."},{"startTime":227.968,"endTime":234.59799999999998,"body":"I mean, my, my background has been"},{"startTime":227.968,"endTime":234.59799999999998,"body":"pr, communications and marketing for"},{"startTime":234.59799999999998,"endTime":239.998,"body":"almost 20 years, and I've been running"},{"startTime":234.59799999999998,"endTime":239.998,"body":"my own business for over eight now."},{"startTime":239.998,"endTime":240.748,"body":"Holy moly."},{"startTime":241.173,"endTime":241.39299999999997,"body":"And."},{"startTime":242.248,"endTime":246.778,"body":"It's been sort of shifting with"},{"startTime":242.248,"endTime":246.778,"body":"the times, learning about online"},{"startTime":246.778,"endTime":252.20799999999997,"body":"business, still wanting to do a lot"},{"startTime":246.778,"endTime":252.20799999999997,"body":"of in-person stuff for me in real life"},{"startTime":252.20799999999997,"endTime":256.64799999999997,"body":"and human connection and relationship"},{"startTime":252.20799999999997,"endTime":256.64799999999997,"body":"building is always really like the"},{"startTime":256.64799999999997,"endTime":258.573,"body":"strength and the power behind the."},{"startTime":258.828,"endTime":260.868,"body":"Growth and, and for anybody."},{"startTime":261.198,"endTime":265.96999999999997,"body":"And, but 2025 was just like"},{"startTime":261.198,"endTime":265.96999999999997,"body":"not on my bingo card at all."},{"startTime":266.358,"endTime":272.082,"body":"I decided, okay, AI is gonna play an"},{"startTime":266.358,"endTime":272.082,"body":"important role in what things are, how"},{"startTime":272.082,"endTime":274.332,"body":"things are moving and how I wanna operate."},{"startTime":274.722,"endTime":278.892,"body":"And I've always been like the"},{"startTime":274.722,"endTime":278.892,"body":"kind of person who's, I've started"},{"startTime":278.892,"endTime":282.13199999999995,"body":"my business because I want to"},{"startTime":278.892,"endTime":282.13199999999995,"body":"spend more time with my family."},{"startTime":282.13199999999995,"endTime":283.347,"body":"I wanna be able to do the."},{"startTime":283.807,"endTime":284.557,"body":"The kid stuff."},{"startTime":284.557,"endTime":286.23699999999997,"body":"I'm a professional mom."},{"startTime":286.23699999999997,"endTime":292.74699999999996,"body":"Taxi probably every day from three till"},{"startTime":286.23699999999997,"endTime":292.74699999999996,"body":"7:00 PM or four till whatever, and then"},{"startTime":292.74699999999996,"endTime":296.407,"body":"all weekends long we're driving all"},{"startTime":292.74699999999996,"endTime":296.407,"body":"the places to the gymnastics and the"},{"startTime":296.407,"endTime":302.017,"body":"hockey and the volleyball practices and"},{"startTime":296.407,"endTime":302.017,"body":"singing lessons and all of those things."},{"startTime":302.297,"endTime":304.36699999999996,"body":"And that's why I started my business."},{"startTime":304.36699999999996,"endTime":310.937,"body":"So when I saw the opportunity for AI"},{"startTime":304.36699999999996,"endTime":310.937,"body":"to come in and help streamline things"},{"startTime":310.937,"endTime":315.91700000000003,"body":"and kind of give me some time and"},{"startTime":310.937,"endTime":315.91700000000003,"body":"space back, I was like, yeah, let's go."},{"startTime":316.24699999999996,"endTime":320.057,"body":"And that turned into me becoming"},{"startTime":316.24699999999996,"endTime":320.057,"body":"an accidental tech nerd and."},{"startTime":320.20399999999995,"endTime":323.149,"body":"starting an AI company, which"},{"startTime":325.274,"endTime":329.067,"body":"I'm like, it still feels weird to"},{"startTime":325.274,"endTime":329.067,"body":"say that out loud because that's"},{"startTime":329.067,"endTime":332.937,"body":"like where things are going, and"},{"startTime":329.067,"endTime":332.937,"body":"I realized that there's a lot of."},{"startTime":333.283,"endTime":336.46299999999997,"body":"Aspects of this that we just have"},{"startTime":333.283,"endTime":336.46299999999997,"body":"to be super intentional about."},{"startTime":336.703,"endTime":343.98,"body":"There are definitely some risks involved"},{"startTime":336.703,"endTime":343.98,"body":"with into technology in a big way, and I"},{"startTime":343.98,"endTime":347.58,"body":"also think just, it's just another place"},{"startTime":343.98,"endTime":347.58,"body":"where we'll start feeling pressure as"},{"startTime":347.58,"endTime":351.96,"body":"business owners to create more and do more"},{"startTime":347.58,"endTime":351.96,"body":"and do more faster and have more stuff"},{"startTime":351.96,"endTime":354.24,"body":"and, and like, I'm not here for that."},{"startTime":354.24,"endTime":355.16999999999996,"body":"I'm here for."},{"startTime":355.79999999999995,"endTime":361.38,"body":"Using it to support you to be more human"},{"startTime":355.79999999999995,"endTime":361.38,"body":"like AI, so that you can human better"},{"startTime":361.59,"endTime":367.23,"body":"doing the things that really you can"},{"startTime":361.59,"endTime":367.23,"body":"do well and that are your expertise and"},{"startTime":367.23,"endTime":372.33,"body":"that allow you to show up in the best"},{"startTime":367.23,"endTime":372.33,"body":"way for yourself and for your clients."},{"startTime":372.661,"endTime":375.461,"body":"Yeah, I completely resonate with that."},{"startTime":375.479,"endTime":382.024,"body":"and before we hit record, we were chatting"},{"startTime":375.479,"endTime":382.024,"body":"about like, to social media or not to"},{"startTime":382.024,"endTime":386.914,"body":"social media, so I'm sure we're gonna"},{"startTime":382.024,"endTime":386.914,"body":"get into that, but, but yeah, I've, I've"},{"startTime":386.914,"endTime":393.394,"body":"had like a love hate relationship with"},{"startTime":386.914,"endTime":393.394,"body":"AI because of that whole like feeling"},{"startTime":393.394,"endTime":395.044,"body":"like, oh, you need to use it to do more."},{"startTime":396.139,"endTime":401.659,"body":"Like plugging it into areas of my business"},{"startTime":396.139,"endTime":401.659,"body":"where it's not actually helping that much."},{"startTime":401.929,"endTime":406.69899999999996,"body":"And so I wanted to this end, this is"},{"startTime":401.929,"endTime":406.69899999999996,"body":"ending up being like a little mini"},{"startTime":406.69899999999996,"endTime":411.55899999999997,"body":"AI series with the interviews I've"},{"startTime":406.69899999999996,"endTime":411.55899999999997,"body":"been doing, but like, I feel like."},{"startTime":412.144,"endTime":415.294,"body":"People are, the, the big"},{"startTime":412.144,"endTime":415.294,"body":"hype is kind of over."},{"startTime":415.294,"endTime":418.56399999999996,"body":"And now people are starting to"},{"startTime":415.294,"endTime":418.56399999999996,"body":"like, okay, now where, where should"},{"startTime":418.56399999999996,"endTime":420.304,"body":"we actually be like using this?"},{"startTime":420.304,"endTime":422.31399999999996,"body":"And how do we keep the human touch?"},{"startTime":422.31399999999996,"endTime":426.33399999999995,"body":"Because we, we know that that's the"},{"startTime":422.31399999999996,"endTime":426.33399999999995,"body":"one thing that AI can't take from us."},{"startTime":426.33399999999995,"endTime":427.246,"body":"So, so yeah."},{"startTime":427.246,"endTime":430.03599999999994,"body":"I'm really excited to, to"},{"startTime":427.246,"endTime":430.03599999999994,"body":"dive into this with you."},{"startTime":430.26599999999996,"endTime":434.40099999999995,"body":"I, I just finished writing an email"},{"startTime":430.26599999999996,"endTime":434.40099999999995,"body":"series where I'm like making my"},{"startTime":434.40099999999995,"endTime":438.841,"body":"predictions for 2026, and I'm like, I'm"},{"startTime":434.40099999999995,"endTime":438.841,"body":"calling it, it's the year of the bot,"},{"startTime":439.19100000000003,"endTime":439.611,"body":"Mm-hmm."},{"startTime":440.01099999999997,"endTime":441.991,"body":"it's about really knowing."},{"startTime":442.456,"endTime":446.53599999999994,"body":"How to integrate that in a"},{"startTime":442.456,"endTime":446.53599999999994,"body":"way that's supportive and"},{"startTime":446.68600000000004,"endTime":447.04599999999994,"body":"Yeah,"},{"startTime":447.076,"endTime":448.06600000000003,"body":"the best way to do it?"},{"startTime":448.06600000000003,"endTime":453.076,"body":"Like do we need to be making 6,000"},{"startTime":448.06600000000003,"endTime":453.076,"body":"social media posts or can we use"},{"startTime":453.076,"endTime":457.30600000000004,"body":"it to help leverage higher value"},{"startTime":453.076,"endTime":457.30600000000004,"body":"opportunities that help us grow?"},{"startTime":457.58399999999995,"endTime":460.19399999999996,"body":"yeah, yeah."},{"startTime":460.19399999999996,"endTime":463.85400000000004,"body":"And then there's like a lot of"},{"startTime":460.19399999999996,"endTime":463.85400000000004,"body":"companies have already implemented it."},{"startTime":463.89599999999996,"endTime":467.106,"body":"As like their help teams"},{"startTime":463.89599999999996,"endTime":467.106,"body":"and like laid people off and"},{"startTime":467.466,"endTime":469.02599999999995,"body":"customers were getting upset."},{"startTime":469.02599999999995,"endTime":473.226,"body":"So it's like, I don't think that's the"},{"startTime":469.02599999999995,"endTime":473.226,"body":"right move to just go completely all in."},{"startTime":473.299,"endTime":475.23400000000004,"body":"so interested to hear your take on that."},{"startTime":475.28999999999996,"endTime":479.211,"body":"but yeah, so you have a marketing"},{"startTime":475.28999999999996,"endTime":479.211,"body":"background and so, I think originally we"},{"startTime":479.211,"endTime":484.039,"body":"were gonna talk about like using AI in a"},{"startTime":479.211,"endTime":484.039,"body":"visibility strategy, which might open the"},{"startTime":484.039,"endTime":486.169,"body":"door to that social media conversation."},{"startTime":487.30899999999997,"endTime":487.72900000000004,"body":"Yeah,"},{"startTime":487.86400000000003,"endTime":488.08399999999995,"body":"So."},{"startTime":488.73299999999995,"endTime":493.668,"body":"so for anyone listening, , Kelly is the"},{"startTime":488.73299999999995,"endTime":493.668,"body":"host of Entrepreneur School, the podcast,"},{"startTime":493.668,"endTime":498.198,"body":"and if you've listened to any of her"},{"startTime":493.668,"endTime":498.198,"body":"episodes in the past, like few months,"},{"startTime":498.198,"endTime":503.057,"body":"you've talked a lot about how you took"},{"startTime":498.198,"endTime":503.057,"body":"off for the summer, off of social media."},{"startTime":503.182,"endTime":507.442,"body":"so go ahead and like give us a little"},{"startTime":503.182,"endTime":507.442,"body":"like, background of how that came about"},{"startTime":507.442,"endTime":509.422,"body":"and then what you found the results to be."},{"startTime":510.00699999999995,"endTime":513.907,"body":"Yeah, so first of all, I have"},{"startTime":510.00699999999995,"endTime":513.907,"body":"been having conversations."},{"startTime":514.387,"endTime":519.757,"body":"With people and clients for the"},{"startTime":514.387,"endTime":519.757,"body":"entirety of my business around using"},{"startTime":519.757,"endTime":522.277,"body":"social media, and there's just this."},{"startTime":522.584,"endTime":527.174,"body":"Feeling among people that"},{"startTime":522.584,"endTime":527.174,"body":"it's a requirement, right?"},{"startTime":527.204,"endTime":528.194,"body":"We have to be there."},{"startTime":528.254,"endTime":532.514,"body":"You have to, and I actually like,"},{"startTime":528.254,"endTime":532.514,"body":"remember when social media first came out?"},{"startTime":532.514,"endTime":536.624,"body":"It was after I finished"},{"startTime":532.514,"endTime":536.624,"body":"university and we actually spent"},{"startTime":536.624,"endTime":537.749,"body":"time then trying to convince."},{"startTime":538.114,"endTime":543.334,"body":"Our corporate clients that they"},{"startTime":538.114,"endTime":543.334,"body":"needed, you know, a presence online."},{"startTime":543.754,"endTime":547.414,"body":"And I think that's really where the"},{"startTime":543.754,"endTime":547.414,"body":"debate is, is like what is an online"},{"startTime":547.414,"endTime":552.244,"body":"presence versus what is the need to"},{"startTime":547.414,"endTime":552.244,"body":"be on social media actually mean?"},{"startTime":552.694,"endTime":557.894,"body":"And I was on a panel last year with"},{"startTime":552.694,"endTime":557.894,"body":"a social media manager and we had a"},{"startTime":557.894,"endTime":562.294,"body":"really interesting debate about this"},{"startTime":557.894,"endTime":562.294,"body":"because think for some businesses"},{"startTime":562.294,"endTime":564.184,"body":"it's more important than others."},{"startTime":564.549,"endTime":568.689,"body":"But if you are a service provider,"},{"startTime":564.549,"endTime":568.689,"body":"if you sell your knowledge and your"},{"startTime":568.689,"endTime":571.479,"body":"skills, you are selling your own brain."},{"startTime":571.479,"endTime":574.749,"body":"What you really need to do is"},{"startTime":571.479,"endTime":574.749,"body":"position yourself as a thought leader."},{"startTime":575.079,"endTime":579.399,"body":"What you really need to do is be able"},{"startTime":575.079,"endTime":579.399,"body":"to create trusting relationships,"},{"startTime":579.399,"endTime":583.989,"body":"especially in the bookkeeping"},{"startTime":579.399,"endTime":583.989,"body":"industry, like you're, I'm like, I'm"},{"startTime":583.989,"endTime":585.2189999999999,"body":"never getting rid of my bookkeeper."},{"startTime":585.2189999999999,"endTime":588.189,"body":"She knows everything, every"},{"startTime":585.2189999999999,"endTime":588.189,"body":"bad decision I've ever made."},{"startTime":589.034,"endTime":589.904,"body":"of the stuff, right?"},{"startTime":589.904,"endTime":591.374,"body":"Like it's vulnerable, this"},{"startTime":591.7189999999999,"endTime":592.009,"body":"Yeah."},{"startTime":592.154,"endTime":593.324,"body":"that we're establishing."},{"startTime":593.5939999999999,"endTime":598.454,"body":"So we need to really show and create"},{"startTime":593.5939999999999,"endTime":598.454,"body":"that connection with people that"},{"startTime":598.454,"endTime":600.434,"body":"we are the right person for them."},{"startTime":600.794,"endTime":601.154,"body":"Right?"},{"startTime":601.244,"endTime":604.664,"body":"As far as like you as a bookkeeper,"},{"startTime":601.244,"endTime":604.664,"body":"you as a service provider."},{"startTime":605.399,"endTime":607.919,"body":"So what does that mean for social media?"},{"startTime":608.549,"endTime":611.069,"body":"Does it mean that you need"},{"startTime":608.549,"endTime":611.069,"body":"to be there all of the time?"},{"startTime":611.069,"endTime":615.389,"body":"Does it mean that you just need to show"},{"startTime":611.069,"endTime":615.389,"body":"a little bit of your personality and"},{"startTime":615.419,"endTime":619.889,"body":"have it be like, I look at it as a, I've"},{"startTime":615.419,"endTime":619.889,"body":"always looked at it as a nurturing area."},{"startTime":620.189,"endTime":623.009,"body":"It's a place where people found"},{"startTime":620.189,"endTime":623.009,"body":"me somewhere else, and now"},{"startTime":623.009,"endTime":624.509,"body":"we're connected on social media."},{"startTime":625.514,"endTime":630.284,"body":"Like nobody, pretty much nobody is"},{"startTime":625.514,"endTime":630.284,"body":"finding me because of social media."},{"startTime":630.584,"endTime":634.8439999999999,"body":"I think that's an important thing to"},{"startTime":630.584,"endTime":634.8439999999999,"body":"analyze for yourself and if you are"},{"startTime":634.8439999999999,"endTime":638.894,"body":"not the kind of business that's growing"},{"startTime":634.8439999999999,"endTime":638.894,"body":"because people are finding you in the"},{"startTime":638.894,"endTime":642.884,"body":"explore feed or your stuff is being"},{"startTime":638.894,"endTime":642.884,"body":"shared constantly because of the kind of"},{"startTime":642.884,"endTime":647.924,"body":"content that it is and you don't wanna"},{"startTime":642.884,"endTime":647.924,"body":"make that kind of content, then that's."},{"startTime":648.139,"endTime":651.319,"body":"That's like the first step to"},{"startTime":648.139,"endTime":651.319,"body":"be able to make that decision."},{"startTime":651.529,"endTime":655.069,"body":"And so since I knew that, I'm like,"},{"startTime":651.529,"endTime":655.069,"body":"social media is a nurture place."},{"startTime":655.069,"endTime":659.334,"body":"I like it for connecting with people"},{"startTime":655.069,"endTime":659.334,"body":"in the dms, having conversations."},{"startTime":659.574,"endTime":662.064,"body":"I mostly like it for collaborations."},{"startTime":662.3639999999999,"endTime":667.074,"body":"So like I wanna, you know, share"},{"startTime":662.3639999999999,"endTime":667.074,"body":"that I'm on this podcast, share a"},{"startTime":667.074,"endTime":668.454,"body":"behind the scenes picture of it."},{"startTime":668.514,"endTime":671.1239999999999,"body":"Don't, don't forget to let"},{"startTime":668.514,"endTime":671.1239999999999,"body":"making sure we take one of those."},{"startTime":671.1239999999999,"endTime":671.424,"body":"'cause I"},{"startTime":671.449,"endTime":671.814,"body":"I know."},{"startTime":671.8739999999999,"endTime":673.1189999999999,"body":"I'm not even."},{"startTime":674.3439999999999,"endTime":678.2439999999999,"body":"The habit, the habit has shifted since"},{"startTime":674.3439999999999,"endTime":678.2439999999999,"body":"I took the summer off of social media."},{"startTime":678.2439999999999,"endTime":681.1239999999999,"body":"I was like, I'm gonna do this"},{"startTime":678.2439999999999,"endTime":681.1239999999999,"body":"as an experiment because I'm"},{"startTime":681.1239999999999,"endTime":682.174,"body":"always talking about this."},{"startTime":682.174,"endTime":687.514,"body":"People are always asking, and I,"},{"startTime":682.174,"endTime":687.514,"body":"I've kind of built my position as a"},{"startTime":687.514,"endTime":691.084,"body":"visibility strategist to help my clients."},{"startTime":691.894,"endTime":695.884,"body":"To create visibility in ways"},{"startTime":691.894,"endTime":695.884,"body":"that don't rely on social media."},{"startTime":696.304,"endTime":700.024,"body":"So I think it's really important"},{"startTime":696.304,"endTime":700.024,"body":"that when we're trying, like trying"},{"startTime":700.024,"endTime":704.044,"body":"different marketing strategies, which"},{"startTime":700.024,"endTime":704.044,"body":"there's gazillions of, and all of them"},{"startTime":704.044,"endTime":705.934,"body":"work, and also all of them don't work."},{"startTime":706.399,"endTime":706.7289999999999,"body":"Yeah."},{"startTime":706.774,"endTime":708.904,"body":"important things is that we're aligned."},{"startTime":709.264,"endTime":711.184,"body":"It feels good to do this."},{"startTime":711.454,"endTime":713.014,"body":"I love podcasting."},{"startTime":713.014,"endTime":714.7239999999999,"body":"I will podcast all day."},{"startTime":715.084,"endTime":718.654,"body":"I give me a microphone, give me a"},{"startTime":715.084,"endTime":718.654,"body":"stage, like that's where I wanna be."},{"startTime":718.924,"endTime":720.424,"body":"I do not wanna be writing."},{"startTime":721.279,"endTime":726.199,"body":"A social media caption or figuring out"},{"startTime":721.279,"endTime":726.199,"body":"whether I should do a video or remembering"},{"startTime":726.199,"endTime":728.959,"body":"to take B roll when I go to some event."},{"startTime":729.439,"endTime":731.899,"body":"'cause I, it just isn't aligned for me."},{"startTime":732.3489999999999,"endTime":732.829,"body":"Yeah."},{"startTime":732.949,"endTime":735.259,"body":"just gonna not do it for the whole summer."},{"startTime":735.4689999999999,"endTime":736.3389999999999,"body":"Taking the summer off."},{"startTime":737.4789999999999,"endTime":742.279,"body":"a picture of me at the lake"},{"startTime":737.4789999999999,"endTime":742.279,"body":"was like summer off social."},{"startTime":742.279,"endTime":743.269,"body":"See you in September."},{"startTime":743.543,"endTime":746.603,"body":"I barely even came back in"},{"startTime":743.543,"endTime":746.603,"body":"September, to be honest."},{"startTime":747.593,"endTime":751.896,"body":"So what it has meant was I,"},{"startTime":747.593,"endTime":751.896,"body":"I started reading a Kindle."},{"startTime":752.976,"endTime":754.3259999999999,"body":"I replaced my habit."},{"startTime":754.356,"endTime":758.616,"body":"I have to acknowledge that it is"},{"startTime":754.356,"endTime":758.616,"body":"to remove the habit of picking"},{"startTime":758.616,"endTime":761.856,"body":"up your phone and scrolling and"},{"startTime":758.616,"endTime":761.856,"body":"replacing it with something else."},{"startTime":761.856,"endTime":763.146,"body":"That was what I did."},{"startTime":763.146,"endTime":766.126,"body":"I read like eight books"},{"startTime":763.146,"endTime":766.126,"body":"this summer because of that."},{"startTime":767.121,"endTime":772.641,"body":"I had the best summer financially in"},{"startTime":767.121,"endTime":772.641,"body":"my business in several years, in like"},{"startTime":772.641,"endTime":778.9409999999999,"body":"four years I think I was just, I was"},{"startTime":772.641,"endTime":778.9409999999999,"body":"just more aligned and that whole energy"},{"startTime":778.9409999999999,"endTime":781.4309999999999,"body":"shift that comes with that, right?"},{"startTime":781.461,"endTime":786.591,"body":"Like having had done some other"},{"startTime":781.461,"endTime":786.591,"body":"things, like speaking in person,"},{"startTime":786.591,"endTime":791.091,"body":"I was at a big Women in Business"},{"startTime":786.591,"endTime":791.091,"body":"conference as a speaker in May,"},{"startTime":791.091,"endTime":793.731,"body":"which led to several private clients."},{"startTime":794.0609999999999,"endTime":797.8109999999999,"body":"I just leaned into connecting"},{"startTime":794.0609999999999,"endTime":797.8109999999999,"body":"with people in my email list"},{"startTime":798.231,"endTime":799.5509999999999,"body":"and doing some things like that."},{"startTime":799.5509999999999,"endTime":802.011,"body":"And then, and just another"},{"startTime":799.5509999999999,"endTime":802.011,"body":"acknowledgement is I didn't take"},{"startTime":802.011,"endTime":803.481,"body":"the summer off of visibility."},{"startTime":804.3059999999999,"endTime":806.3159999999999,"body":"I took the summer off of social media."},{"startTime":807.0659999999999,"endTime":810.036,"body":"still did all the other things"},{"startTime":807.0659999999999,"endTime":810.036,"body":"that I would normally do, like"},{"startTime":810.0659999999999,"endTime":814.7099999999999,"body":"participate in bundles, book speaking"},{"startTime":810.0659999999999,"endTime":814.7099999999999,"body":"opportunities, have connection calls"},{"startTime":814.7099999999999,"endTime":816.9599999999999,"body":"with people to create collaborations."},{"startTime":817.74,"endTime":822.9,"body":"I also planned my own bundle that I"},{"startTime":817.74,"endTime":822.9,"body":"hosted in September, so I was just"},{"startTime":822.9,"endTime":828.54,"body":"more focused on doing those kinds of"},{"startTime":822.9,"endTime":828.54,"body":"things, and that was incredibly more"},{"startTime":828.87,"endTime":831.6899999999999,"body":"successful, felt better, and was more."},{"startTime":832.485,"endTime":833.295,"body":"Profitable"},{"startTime":833.88,"endTime":834.24,"body":"Yeah."},{"startTime":835.38,"endTime":839.52,"body":"Yeah, I, I told you this before"},{"startTime":835.38,"endTime":839.52,"body":"we hit record, but I did something"},{"startTime":839.52,"endTime":842.5799999999999,"body":"similar, and if you're listening,"},{"startTime":839.52,"endTime":842.5799999999999,"body":"you've probably already seen this"},{"startTime":842.5799999999999,"endTime":843.81,"body":"in my newsletters and things."},{"startTime":843.843,"endTime":847.1379999999999,"body":"but I took fall break off of social media."},{"startTime":847.1379999999999,"endTime":849.478,"body":"That was pretty much, I didn't"},{"startTime":847.1379999999999,"endTime":849.478,"body":"make an announcement or anything."},{"startTime":849.478,"endTime":851.818,"body":"I just, one day I was like, I'm"},{"startTime":849.478,"endTime":851.818,"body":"just deleting the app off my phone."},{"startTime":852.558,"endTime":855.468,"body":"I'm gonna spend the fall break"},{"startTime":852.558,"endTime":855.468,"body":"with my kids and focus on them."},{"startTime":855.978,"endTime":861.481,"body":"And then the end of fall break came along"},{"startTime":855.978,"endTime":861.481,"body":"and I checked my dms through mini chat."},{"startTime":861.481,"endTime":864.991,"body":"So I just still didn't add it"},{"startTime":861.481,"endTime":864.991,"body":"back to my computer or my phone."},{"startTime":865.0809999999999,"endTime":868.471,"body":"And I was like, let me just see"},{"startTime":865.0809999999999,"endTime":868.471,"body":"if there's any important messages."},{"startTime":869.7909999999999,"endTime":872.401,"body":"And there was like one important message."},{"startTime":872.401,"endTime":874.0509999999999,"body":"The rest of 'em were just spam."},{"startTime":874.661,"endTime":877.601,"body":"And so I was like, okay, I can"},{"startTime":874.661,"endTime":877.601,"body":"actually just check messages on"},{"startTime":877.601,"endTime":881.294,"body":"ManyChat and make sure all of my"},{"startTime":877.601,"endTime":881.294,"body":"automations are filing firing."},{"startTime":881.6239999999999,"endTime":886.3639999999999,"body":"And we do still, like, I have"},{"startTime":881.6239999999999,"endTime":886.3639999999999,"body":"the team that schedules the,"},{"startTime":886.401,"endTime":890.091,"body":"like the podcast clips on social"},{"startTime":886.401,"endTime":890.091,"body":"media, but that's all we're doing."},{"startTime":890.091,"endTime":893.4209999999999,"body":"I wasn't on stories or anything"},{"startTime":890.091,"endTime":893.4209999999999,"body":"like that, but that's part"},{"startTime":893.4209999999999,"endTime":895.4309999999999,"body":"of our visibility strategy."},{"startTime":895.4309999999999,"endTime":897.9209999999999,"body":"So, but it's not like me"},{"startTime":895.4309999999999,"endTime":897.9209999999999,"body":"physically on the app."},{"startTime":898.856,"endTime":899.1859999999999,"body":"Yeah."},{"startTime":899.1859999999999,"endTime":901.106,"body":"And I think that that's also important."},{"startTime":901.106,"endTime":905.938,"body":"Like you are using it as a leverage,"},{"startTime":901.106,"endTime":905.938,"body":"to repurpose other things, and I think"},{"startTime":905.938,"endTime":908.1279999999999,"body":"that's exactly how it should be used."},{"startTime":908.3979999999999,"endTime":909.448,"body":"I do the same thing."},{"startTime":909.478,"endTime":912.088,"body":"Most of the content that I share is just."},{"startTime":912.2579999999999,"endTime":917.1179999999999,"body":"My podcast related stuff and if"},{"startTime":912.2579999999999,"endTime":917.1179999999999,"body":"I'm like participating in a, a"},{"startTime":917.1179999999999,"endTime":921.108,"body":"summit or a bundle or some kind of"},{"startTime":917.1179999999999,"endTime":921.108,"body":"collaboration and I wanna connect"},{"startTime":921.108,"endTime":924.7679999999999,"body":"with the other person through social"},{"startTime":921.108,"endTime":924.7679999999999,"body":"media, that's what I'm doing that for."},{"startTime":924.7679999999999,"endTime":928.698,"body":"I'm not ever making something"},{"startTime":924.7679999999999,"endTime":928.698,"body":"that just goes on Instagram."},{"startTime":929.603,"endTime":930.0229999999999,"body":"Yeah."},{"startTime":930.593,"endTime":931.103,"body":"Yeah."},{"startTime":931.11,"endTime":931.264,"body":"and."},{"startTime":932.1239999999999,"endTime":935.334,"body":"So we went, I went through fall"},{"startTime":932.1239999999999,"endTime":935.334,"body":"break, checked my messages."},{"startTime":935.3639999999999,"endTime":937.194,"body":"Nothing really was that important."},{"startTime":937.2539999999999,"endTime":940.044,"body":"And the one message that"},{"startTime":937.2539999999999,"endTime":940.044,"body":"was, I just answered them."},{"startTime":940.044,"endTime":944.034,"body":"And then I set up a new automation"},{"startTime":940.044,"endTime":944.034,"body":"that just fires off a message anytime"},{"startTime":944.034,"endTime":948.055,"body":"someone dms me, like outside of"},{"startTime":944.034,"endTime":948.055,"body":"a normal, many chow automation."},{"startTime":948.055,"endTime":948.4549999999999,"body":"And that was like."},{"startTime":948.9599999999999,"endTime":952.53,"body":"I'm taking a break from social media,"},{"startTime":948.9599999999999,"endTime":952.53,"body":"the response is gonna be delayed."},{"startTime":952.53,"endTime":955.8299999999999,"body":"So they have already expected, like if"},{"startTime":952.53,"endTime":955.8299999999999,"body":"they need to get ahold of me, they can"},{"startTime":955.8299999999999,"endTime":961.1999999999999,"body":"figure out how else go listen to the"},{"startTime":955.8299999999999,"endTime":961.1999999999999,"body":"podcast, go to the YouTube channel."},{"startTime":961.56,"endTime":965.61,"body":"Otherwise, I'll reply to your message in"},{"startTime":961.56,"endTime":965.61,"body":"like within the next week or something."},{"startTime":965.915,"endTime":966.125,"body":"or"},{"startTime":966.18,"endTime":966.75,"body":"And,"},{"startTime":966.905,"endTime":969.785,"body":"an email like a normal person"},{"startTime":966.905,"endTime":969.785,"body":"trying to reach a person."},{"startTime":971.395,"endTime":976.7049999999999,"body":"Yeah, so anyone who's actually a customer"},{"startTime":971.395,"endTime":976.7049999999999,"body":"or wants to work with me, they'll figure"},{"startTime":976.7049999999999,"endTime":982.265,"body":"out how other than a dm. But, I still"},{"startTime":976.7049999999999,"endTime":982.265,"body":"haven't added it back to my phone."},{"startTime":982.265,"endTime":987.035,"body":"And like you said, I've been reading"},{"startTime":982.265,"endTime":987.035,"body":"more, I've been journaling, I've been"},{"startTime":987.3349999999999,"endTime":991.925,"body":"doing crafting and all sorts of stuff"},{"startTime":987.3349999999999,"endTime":991.925,"body":"that I didn't have time for before."},{"startTime":992.285,"endTime":994.3549999999999,"body":"And I don't miss."},{"startTime":994.9549999999999,"endTime":996.7249999999999,"body":"The social media scroll at all."},{"startTime":996.755,"endTime":1000.4749999999999,"body":"Like, yes, I am kind of out of"},{"startTime":996.755,"endTime":1000.4749999999999,"body":"touch with some things going on in"},{"startTime":1000.4749999999999,"endTime":1006.876,"body":"the world, but you know, everything"},{"startTime":1000.4749999999999,"endTime":1006.876,"body":"has a, you win some, you lose some."},{"startTime":1007.9559999999999,"endTime":1009.486,"body":"Oh, it's, it's, yeah."},{"startTime":1009.6659999999999,"endTime":1011.106,"body":"Yes, a hundred percent."},{"startTime":1011.106,"endTime":1015.246,"body":"And I think it's important to, I think"},{"startTime":1011.106,"endTime":1015.246,"body":"we have it kind of hyped up in our"},{"startTime":1015.246,"endTime":1019.236,"body":"heads what the risk is if we take, if"},{"startTime":1015.246,"endTime":1019.236,"body":"we get off of this, like I've had people"},{"startTime":1019.236,"endTime":1024.456,"body":"talk to me who have like a hundred"},{"startTime":1019.236,"endTime":1024.456,"body":"followers and they're worried about"},{"startTime":1024.456,"endTime":1026.016,"body":"what happens if I get off social media."},{"startTime":1026.016,"endTime":1026.116,"body":"It's like."},{"startTime":1027.156,"endTime":1029.256,"body":"Like no one will notice."},{"startTime":1029.256,"endTime":1029.4660000000001,"body":"Like,"},{"startTime":1029.616,"endTime":1030.126,"body":"No."},{"startTime":1030.2160000000001,"endTime":1033.516,"body":"and I'm not saying that to be it's"},{"startTime":1033.786,"endTime":1034.386,"body":"Yeah."},{"startTime":1035.436,"endTime":1036.336,"body":"it's performative."},{"startTime":1036.336,"endTime":1040.416,"body":"It's what I call performative marketing"},{"startTime":1036.336,"endTime":1040.416,"body":"where we're doing something for the sake"},{"startTime":1040.416,"endTime":1042.336,"body":"of feeling like we're doing something."},{"startTime":1043.161,"endTime":1043.641,"body":"Yeah."},{"startTime":1044.121,"endTime":1048.171,"body":"what we really need to focus on"},{"startTime":1044.121,"endTime":1048.171,"body":"are things that have higher ROI."},{"startTime":1048.951,"endTime":1054.561,"body":"So knowing what that is for your business,"},{"startTime":1048.951,"endTime":1054.561,"body":"what is actually getting you leads?"},{"startTime":1054.561,"endTime":1057.831,"body":"What is actually getting you"},{"startTime":1054.561,"endTime":1057.831,"body":"in front of the better fit"},{"startTime":1057.831,"endTime":1059.306,"body":"clients growing your email list?"},{"startTime":1059.581,"endTime":1062.131,"body":"Doing those str strategic things,"},{"startTime":1062.196,"endTime":1062.616,"body":"Mm-hmm."},{"startTime":1062.641,"endTime":1065.431,"body":"that's what we need to"},{"startTime":1062.641,"endTime":1065.431,"body":"be spending time on."},{"startTime":1065.431,"endTime":1068.941,"body":"I actually built an AI tool"},{"startTime":1065.431,"endTime":1068.941,"body":"that helps you like audit this."},{"startTime":1069.271,"endTime":1073.376,"body":"Her name's Valerie, the visibility"},{"startTime":1069.271,"endTime":1073.376,"body":"auditor, and you can, keep track."},{"startTime":1073.406,"endTime":1074.666,"body":"'cause part of it is"},{"startTime":1073.406,"endTime":1074.666,"body":"building a habit, right?"},{"startTime":1074.666,"endTime":1074.756,"body":"Like."},{"startTime":1075.521,"endTime":1079.031,"body":"Like it's all in our head a little bit"},{"startTime":1075.521,"endTime":1079.031,"body":"around, we have to be on social media,"},{"startTime":1079.031,"endTime":1082.901,"body":"so you know, I'm gonna post, I'm gonna"},{"startTime":1079.031,"endTime":1082.901,"body":"post, I'm gonna post, or, and you"},{"startTime":1082.961,"endTime":1086.141,"body":"just look back and go, oh, I haven't"},{"startTime":1082.961,"endTime":1086.141,"body":"posted at all this week or something."},{"startTime":1086.141,"endTime":1088.691,"body":"And that's your entire assessment,"},{"startTime":1086.141,"endTime":1088.691,"body":"whether or not you've done"},{"startTime":1088.691,"endTime":1090.582,"body":"something, for visibility."},{"startTime":1090.582,"endTime":1093.0720000000001,"body":"But there's tons of other options."},{"startTime":1093.0720000000001,"endTime":1097.436,"body":"Like Valerie has like 35"},{"startTime":1093.0720000000001,"endTime":1097.436,"body":"baked in strategic, moves"},{"startTime":1097.436,"endTime":1099.236,"body":"that you can make for your"},{"startTime":1099.796,"endTime":1100.2160000000001,"body":"Yeah."},{"startTime":1101.606,"endTime":1105.635,"body":"And actually, I have a. gift I'll"},{"startTime":1101.606,"endTime":1105.635,"body":"give you as well, whether I might"},{"startTime":1105.635,"endTime":1108.825,"body":"be giving you lots of gifts, , at,"},{"startTime":1105.635,"endTime":1108.825,"body":"by the end of this conversation."},{"startTime":1109.095,"endTime":1113.7450000000001,"body":"But just to help you to make decisions"},{"startTime":1109.095,"endTime":1113.7450000000001,"body":"about what to actually do, because that"},{"startTime":1113.7450000000001,"endTime":1118.065,"body":"might mean like having a, a coffee chat"},{"startTime":1113.7450000000001,"endTime":1118.065,"body":"with somebody and actually like booking"},{"startTime":1118.065,"endTime":1123.225,"body":"a collaboration, doing an email list,"},{"startTime":1118.065,"endTime":1123.225,"body":"swap, being part of a bundle, being part"},{"startTime":1123.225,"endTime":1127.4850000000001,"body":"of an online event or a summit, being"},{"startTime":1123.225,"endTime":1127.4850000000001,"body":"in real life, going to a networking"},{"startTime":1127.4850000000001,"endTime":1129.045,"body":"event, like all of these things."},{"startTime":1129.375,"endTime":1134.025,"body":"Just emailing a past client or somebody"},{"startTime":1129.375,"endTime":1134.025,"body":"that you really like wanna connect with."},{"startTime":1134.415,"endTime":1140.055,"body":"Those things are way more strategic"},{"startTime":1134.415,"endTime":1140.055,"body":"than posting on social media, have"},{"startTime":1140.055,"endTime":1144.555,"body":"way more impact on your business and"},{"startTime":1140.055,"endTime":1144.555,"body":"the the end goal of actually getting"},{"startTime":1144.555,"endTime":1148.26,"body":"leads so you can get clients so that"},{"startTime":1144.555,"endTime":1148.26,"body":"you can have more impact with what you."},{"startTime":1149.385,"endTime":1151.335,"body":"Yeah, absolutely."},{"startTime":1151.395,"endTime":1157.211,"body":"And my final note on taking the break,"},{"startTime":1151.395,"endTime":1157.211,"body":"which I told you before, was I'm still"},{"startTime":1157.211,"endTime":1162.011,"body":"not on social media and I, I've since, in"},{"startTime":1157.211,"endTime":1162.011,"body":"that timeframe I booked three new clients."},{"startTime":1162.3410000000001,"endTime":1164.141,"body":"So it's not that."},{"startTime":1166.241,"endTime":1172.8410000000001,"body":"It was pointless to like have"},{"startTime":1166.241,"endTime":1172.8410000000001,"body":"social media, but it's not"},{"startTime":1172.8410000000001,"endTime":1174.011,"body":"what was bringing me clients."},{"startTime":1174.231,"endTime":1174.5310000000002,"body":"Yeah, it,"},{"startTime":1174.5810000000001,"endTime":1175.901,"body":"more of a nurturing tool."},{"startTime":1175.961,"endTime":1176.501,"body":"So,"},{"startTime":1176.7060000000001,"endTime":1178.476,"body":"I can take the pressure off right"},{"startTime":1178.691,"endTime":1179.141,"body":"yeah."},{"startTime":1179.226,"endTime":1183.516,"body":"know that the reality for you, like"},{"startTime":1179.226,"endTime":1183.516,"body":"what is the reality of the role of"},{"startTime":1183.516,"endTime":1185.1660000000002,"body":"social media in your own business?"},{"startTime":1185.1660000000002,"endTime":1185.881,"body":"Do that assessment."},{"startTime":1186.7910000000002,"endTime":1188.111,"body":"Yeah, yeah."},{"startTime":1188.141,"endTime":1189.011,"body":"Absolutely."},{"startTime":1189.7910000000002,"endTime":1191.315,"body":"So, for."},{"startTime":1192.77,"endTime":1197.39,"body":"The for building in AI to the visibility."},{"startTime":1197.39,"endTime":1200.42,"body":"So you have the visibility"},{"startTime":1197.39,"endTime":1200.42,"body":"tool, Valerie, right?"},{"startTime":1201.065,"endTime":1204.755,"body":"I, yes, I know all of my,"},{"startTime":1201.065,"endTime":1204.755,"body":"I can hardly keep track."},{"startTime":1204.755,"endTime":1208.415,"body":"I have so many now and they"},{"startTime":1204.755,"endTime":1208.415,"body":"all have lady names and"},{"startTime":1208.79,"endTime":1208.98,"body":"Love it."},{"startTime":1209.9450000000002,"endTime":1212.645,"body":"and fun, cute little avatar pictures."},{"startTime":1212.645,"endTime":1212.915,"body":"So."},{"startTime":1213.53,"endTime":1214.3400000000001,"body":"That's awesome."},{"startTime":1214.3400000000001,"endTime":1218.9,"body":"So you've, so it sounds like you've built"},{"startTime":1214.3400000000001,"endTime":1218.9,"body":"like a suite of little tools to help."},{"startTime":1218.93,"endTime":1223.077,"body":"Is it with just visibility"},{"startTime":1218.93,"endTime":1223.077,"body":"or other marketing, and other"},{"startTime":1223.077,"endTime":1224.337,"body":"pieces of your business?"},{"startTime":1224.727,"endTime":1227.1270000000002,"body":"Oh, that's a very big question."},{"startTime":1227.1270000000002,"endTime":1229.557,"body":"I use AI in almost everything that I do."},{"startTime":1229.9470000000001,"endTime":1231.717,"body":"I, I now have switched gears."},{"startTime":1231.9270000000001,"endTime":1234.987,"body":"I realized over the last"},{"startTime":1231.9270000000001,"endTime":1234.987,"body":"year that I switched to."},{"startTime":1236.307,"endTime":1240.477,"body":"I switched the way I think"},{"startTime":1236.307,"endTime":1240.477,"body":"entirely so that I access, how"},{"startTime":1240.477,"endTime":1242.787,"body":"can AI support me with this first,"},{"startTime":1243.297,"endTime":1243.6570000000002,"body":"Mm-hmm."},{"startTime":1243.6870000000001,"endTime":1248.9070000000002,"body":"of looking at at it like, how can"},{"startTime":1243.6870000000001,"endTime":1248.9070000000002,"body":"AI like polish this or it, maybe"},{"startTime":1248.9070000000002,"endTime":1252.1470000000002,"body":"add to this or review this for me."},{"startTime":1252.1470000000002,"endTime":1253.8770000000002,"body":"So I think that that's the"},{"startTime":1252.1470000000002,"endTime":1253.8770000000002,"body":"main thing that I've done."},{"startTime":1254.5520000000001,"endTime":1255.332,"body":"Overall."},{"startTime":1255.602,"endTime":1260.7620000000002,"body":"And so I use it for every piece"},{"startTime":1255.602,"endTime":1260.7620000000002,"body":"of my podcast, my communications"},{"startTime":1260.7620000000002,"endTime":1262.232,"body":"and marketing materials."},{"startTime":1262.6190000000001,"endTime":1267.0890000000002,"body":"I know that kind of what my"},{"startTime":1262.6190000000001,"endTime":1267.0890000000002,"body":"philosophy on visibility is"},{"startTime":1267.0890000000002,"endTime":1268.439,"body":"that it has to become a habit."},{"startTime":1268.739,"endTime":1271.3790000000001,"body":"So these things that you do"},{"startTime":1268.739,"endTime":1271.3790000000001,"body":"that are strategic, they should"},{"startTime":1271.3790000000001,"endTime":1276.3590000000002,"body":"take you less than 10 minutes a"},{"startTime":1271.3790000000001,"endTime":1276.3590000000002,"body":"day, they can have huge impact."},{"startTime":1276.7640000000001,"endTime":1279.944,"body":"But a lot of these things, they take"},{"startTime":1276.7640000000001,"endTime":1279.944,"body":"a long time, like how many times do"},{"startTime":1279.944,"endTime":1282.434,"body":"we reschedule this podcast interview?"},{"startTime":1282.584,"endTime":1282.914,"body":"Right."},{"startTime":1284.0240000000001,"endTime":1286.154,"body":"No, but that's just the reality of it."},{"startTime":1286.2640000000001,"endTime":1286.554,"body":"Yeah."},{"startTime":1286.934,"endTime":1290.114,"body":"you're not like getting on a"},{"startTime":1286.934,"endTime":1290.114,"body":"podcast every day unless for"},{"startTime":1290.114,"endTime":1291.434,"body":"months in advance you've been."},{"startTime":1291.894,"endTime":1295.5240000000001,"body":"Reaching out and connecting"},{"startTime":1291.894,"endTime":1295.5240000000001,"body":"with podcast hosts all the time."},{"startTime":1295.884,"endTime":1296.064,"body":"And"},{"startTime":1296.1090000000002,"endTime":1296.3790000000001,"body":"Yeah."},{"startTime":1296.634,"endTime":1299.0040000000001,"body":"to actually get on that"},{"startTime":1296.634,"endTime":1299.0040000000001,"body":"podcast, what do you need?"},{"startTime":1299.0040000000001,"endTime":1299.9940000000001,"body":"You need your bio."},{"startTime":1299.9940000000001,"endTime":1303.804,"body":"You need a description of whatever"},{"startTime":1299.9940000000001,"endTime":1303.804,"body":"free gift you might be giving away."},{"startTime":1303.804,"endTime":1308.334,"body":"You need that all set up and all those"},{"startTime":1303.804,"endTime":1308.334,"body":"things can be supported by AI as well, so"},{"startTime":1308.334,"endTime":1313.7340000000002,"body":"that everything is at your fingertips and"},{"startTime":1308.334,"endTime":1313.7340000000002,"body":"ready to make that podcast pitch just as"},{"startTime":1313.7340000000002,"endTime":1317.4840000000002,"body":"easy and quick for you as what you think."},{"startTime":1318.279,"endTime":1320.559,"body":"take you for a social media post."},{"startTime":1321.3390000000002,"endTime":1325.6290000000001,"body":"So that's where you really are like"},{"startTime":1321.3390000000002,"endTime":1325.6290000000001,"body":"leveraging it and choosing like the"},{"startTime":1325.6290000000001,"endTime":1331.809,"body":"things that maybe felt harder or like"},{"startTime":1325.6290000000001,"endTime":1331.809,"body":"a bigger reach now just as simple for"},{"startTime":1331.809,"endTime":1335.799,"body":"you to achieve as the things that you"},{"startTime":1331.809,"endTime":1335.799,"body":"thought were low hanging fruit and quick."},{"startTime":1336.384,"endTime":1336.804,"body":"Mm-hmm."},{"startTime":1337.479,"endTime":1338.229,"body":"Which, I"},{"startTime":1338.3890000000001,"endTime":1338.659,"body":"Yeah."},{"startTime":1338.709,"endTime":1339.669,"body":"opinions on that too."},{"startTime":1339.669,"endTime":1340.779,"body":"Back to the social media thing."},{"startTime":1340.809,"endTime":1344.979,"body":"Have you ever posted on social media had"},{"startTime":1340.809,"endTime":1344.979,"body":"it not take you at least 45 minutes by"},{"startTime":1344.979,"endTime":1350.199,"body":"the time that you post it and format it"},{"startTime":1344.979,"endTime":1350.199,"body":"and get a picture and then engage with"},{"startTime":1350.199,"endTime":1354.6390000000001,"body":"people and find the music, and then you're"},{"startTime":1350.199,"endTime":1354.6390000000001,"body":"scrolling and then you've lost 45 minutes?"},{"startTime":1354.6390000000001,"endTime":1355.3890000000001,"body":"It just, it, it's."},{"startTime":1356.424,"endTime":1360.13,"body":"Yeah, it's, it's quite"},{"startTime":1356.424,"endTime":1360.13,"body":"the time suck, for sure."},{"startTime":1360.52,"endTime":1363.01,"body":"And it used to be fun for me."},{"startTime":1363.01,"endTime":1365.98,"body":"And then somewhere along the"},{"startTime":1363.01,"endTime":1365.98,"body":"way it stopped being fun."},{"startTime":1367.65,"endTime":1367.99,"body":"Yeah."},{"startTime":1368.612,"endTime":1373.7910000000002,"body":"but, yeah, so I love that you're"},{"startTime":1368.612,"endTime":1373.7910000000002,"body":"positioning, like looking at"},{"startTime":1373.7910000000002,"endTime":1378.351,"body":"things as far as like, how can AI"},{"startTime":1373.7910000000002,"endTime":1378.351,"body":"support you from on the front end"},{"startTime":1378.351,"endTime":1380.151,"body":"instead of like on the back end."},{"startTime":1380.151,"endTime":1383.931,"body":"So does that mean you are"},{"startTime":1380.151,"endTime":1383.931,"body":"then going in at the end and"},{"startTime":1383.931,"endTime":1385.5810000000001,"body":"polishing it with the human touch?"},{"startTime":1386.241,"endTime":1386.661,"body":"Yes."},{"startTime":1387.4260000000002,"endTime":1388.986,"body":"Yes, 100%."},{"startTime":1389.286,"endTime":1392.4660000000001,"body":"And for me, I, I have like"},{"startTime":1389.286,"endTime":1392.4660000000001,"body":"control issues over that for sure."},{"startTime":1392.4660000000001,"endTime":1396.306,"body":"Like, I'm not giving anything away"},{"startTime":1392.4660000000001,"endTime":1396.306,"body":"that is like automatically being"},{"startTime":1396.306,"endTime":1399.6960000000001,"body":"sent out or anything like that"},{"startTime":1396.306,"endTime":1399.6960000000001,"body":"because I feel like this is where"},{"startTime":1399.6960000000001,"endTime":1401.404,"body":"I wanna make sure that, human."},{"startTime":1401.814,"endTime":1402.624,"body":"Is involved."},{"startTime":1403.074,"endTime":1404.7240000000002,"body":"And so a couple of things to note here."},{"startTime":1404.9940000000001,"endTime":1407.604,"body":"One, you have to train your ai."},{"startTime":1407.604,"endTime":1410.604,"body":"You, I have a tool now"},{"startTime":1407.604,"endTime":1410.604,"body":"called Brand Calibrator."},{"startTime":1410.934,"endTime":1416.266,"body":"This is other people call this a brand"},{"startTime":1410.934,"endTime":1416.266,"body":"book or, you know, your brand guidelines"},{"startTime":1416.266,"endTime":1420.616,"body":"or whatnot, but it's, it's a deep"},{"startTime":1416.266,"endTime":1420.616,"body":"dive assessment on the way that you."},{"startTime":1420.785,"endTime":1426.9650000000001,"body":"communicate not just your language and"},{"startTime":1420.785,"endTime":1426.9650000000001,"body":"your voice and your brand tone and style,"},{"startTime":1427.325,"endTime":1431.4950000000001,"body":"which is important, but also a really deep"},{"startTime":1427.325,"endTime":1431.4950000000001,"body":"understanding of who your audience is so"},{"startTime":1431.4950000000001,"endTime":1435.9650000000001,"body":"that everything that you're speaking about"},{"startTime":1431.4950000000001,"endTime":1435.9650000000001,"body":"is really resonant with the people who are"},{"startTime":1435.9650000000001,"endTime":1439.9550000000002,"body":"reading it, and then also your personality"},{"startTime":1435.9650000000001,"endTime":1439.9550000000002,"body":"because that needs to come through."},{"startTime":1439.9550000000002,"endTime":1443.345,"body":"That's often one of the most"},{"startTime":1439.9550000000002,"endTime":1443.345,"body":"important things in distinguishing"},{"startTime":1443.345,"endTime":1444.26,"body":"your own personal brand is."},{"startTime":1444.6100000000001,"endTime":1449.3200000000002,"body":"The way that you show up, like"},{"startTime":1444.6100000000001,"endTime":1449.3200000000002,"body":"your fun quirks or however you are"},{"startTime":1449.3200000000002,"endTime":1451.0900000000001,"body":"that make people connect with you."},{"startTime":1451.48,"endTime":1454.8400000000001,"body":"'cause there's a million bookkeepers"},{"startTime":1451.48,"endTime":1454.8400000000001,"body":"out there that are doing the"},{"startTime":1454.8400000000001,"endTime":1458.47,"body":"same thing, but why does somebody"},{"startTime":1454.8400000000001,"endTime":1458.47,"body":"want to hire you specifically?"},{"startTime":1458.74,"endTime":1460.03,"body":"And that all comes into it."},{"startTime":1460.03,"endTime":1465.76,"body":"So having that clarity and also"},{"startTime":1460.03,"endTime":1465.76,"body":"that like document that brand DNA,"},{"startTime":1466.0,"endTime":1470.17,"body":"I call it brand calibrator, is one"},{"startTime":1466.0,"endTime":1470.17,"body":"of the most important things for."},{"startTime":1470.23,"endTime":1476.38,"body":"For using AI effectively, this is why"},{"startTime":1470.23,"endTime":1476.38,"body":"I'm able to be the last point in of"},{"startTime":1476.38,"endTime":1479.6760000000002,"body":"contact with it, kind of rather than,"},{"startTime":1476.38,"endTime":1479.6760000000002,"body":"flipping it the other way and just"},{"startTime":1479.6760000000002,"endTime":1481.356,"body":"making it like a polishing engine."},{"startTime":1481.6860000000001,"endTime":1486.621,"body":"I wanted to produce something that's like"},{"startTime":1481.6860000000001,"endTime":1486.621,"body":"80 to 90% effective right out of the gate."},{"startTime":1487.891,"endTime":1490.381,"body":"So with brand calibrator, it can do that."},{"startTime":1490.8010000000002,"endTime":1494.0410000000002,"body":"And so having the clarity around"},{"startTime":1490.8010000000002,"endTime":1494.0410000000002,"body":"that and then, you know, knowing"},{"startTime":1494.0410000000002,"endTime":1497.5510000000002,"body":"what the task is that you want it"},{"startTime":1494.0410000000002,"endTime":1497.5510000000002,"body":"to take, that's the other piece."},{"startTime":1497.5510000000002,"endTime":1500.3110000000001,"body":"And when you fuse those two"},{"startTime":1497.5510000000002,"endTime":1500.3110000000001,"body":"together, you're really getting"},{"startTime":1500.3110000000001,"endTime":1502.261,"body":"AI to work for you effectively."},{"startTime":1502.651,"endTime":1504.731,"body":"I also wanted to talk about kind of the."},{"startTime":1505.711,"endTime":1512.491,"body":"The topic of monetization with ai,"},{"startTime":1505.711,"endTime":1512.491,"body":"because that's definitely an opportunity."},{"startTime":1512.491,"endTime":1515.0410000000002,"body":"It's like, how can we use"},{"startTime":1512.491,"endTime":1515.0410000000002,"body":"AI to make us more money?"},{"startTime":1515.5810000000001,"endTime":1520.921,"body":"And that doesn't have to be"},{"startTime":1515.5810000000001,"endTime":1520.921,"body":"limited to just an AI tool."},{"startTime":1521.566,"endTime":1523.546,"body":"Like, at first that's what I was doing."},{"startTime":1523.546,"endTime":1525.376,"body":"I was like, Ooh, I'll build these tools."},{"startTime":1525.376,"endTime":1526.546,"body":"I'll build Ba Valerie."},{"startTime":1526.546,"endTime":1528.226,"body":"I built brand Calibrator."},{"startTime":1528.496,"endTime":1529.246,"body":"Her name's Brenda."},{"startTime":1529.536,"endTime":1530.226,"body":"that's my mom's name."},{"startTime":1531.4560000000001,"endTime":1534.6750000000002,"body":"And, and you know, and then"},{"startTime":1531.4560000000001,"endTime":1534.6750000000002,"body":"I'll give those to my clients."},{"startTime":1534.7050000000002,"endTime":1537.525,"body":"'cause that was actually what"},{"startTime":1534.7050000000002,"endTime":1537.525,"body":"unlocked for me is I, as a service"},{"startTime":1537.525,"endTime":1541.095,"body":"provider, someone who provides"},{"startTime":1537.525,"endTime":1541.095,"body":"strategy, I was like, oh my gosh."},{"startTime":1541.4250000000002,"endTime":1545.4450000000002,"body":"AI is the bridge between the"},{"startTime":1541.4250000000002,"endTime":1545.4450000000002,"body":"strategy I create and their"},{"startTime":1545.4450000000002,"endTime":1548.2350000000001,"body":"ability to implement it, right?"},{"startTime":1548.2350000000001,"endTime":1551.085,"body":"So now I can give them tools to"},{"startTime":1548.2350000000001,"endTime":1551.085,"body":"help them implement these things."},{"startTime":1551.085,"endTime":1554.415,"body":"So if we build out a visibility"},{"startTime":1551.085,"endTime":1554.415,"body":"strategy and we talk about you"},{"startTime":1554.415,"endTime":1559.7250000000001,"body":"getting on podcasts, then maybe you"},{"startTime":1554.415,"endTime":1559.7250000000001,"body":"need a bot that optimizes your bio."},{"startTime":1559.7250000000001,"endTime":1561.795,"body":"You need a podcast pitching assistant."},{"startTime":1561.795,"endTime":1565.2910000000002,"body":"You need, a podcast topic idea planner."},{"startTime":1566.101,"endTime":1567.181,"body":"Person bought."},{"startTime":1567.631,"endTime":1570.451,"body":"You know, those are the kinds of"},{"startTime":1567.631,"endTime":1570.451,"body":"tools that you need to implement the"},{"startTime":1570.451,"endTime":1574.261,"body":"strategy you have, and that's what's"},{"startTime":1570.451,"endTime":1574.261,"body":"really exciting that connects the"},{"startTime":1574.261,"endTime":1579.631,"body":"dots between what you're offering the"},{"startTime":1574.261,"endTime":1579.631,"body":"success your clients ultimately have."},{"startTime":1580.0810000000001,"endTime":1582.901,"body":"And so there's probably a lot of"},{"startTime":1580.0810000000001,"endTime":1582.901,"body":"opportunities to do that in, in"},{"startTime":1582.901,"endTime":1584.221,"body":"the bookkeeping space as well."},{"startTime":1584.221,"endTime":1589.171,"body":"And AI tools to help, you know,"},{"startTime":1584.221,"endTime":1589.171,"body":"support that you would give to"},{"startTime":1589.171,"endTime":1591.421,"body":"clients to help them do a task."},{"startTime":1591.691,"endTime":1592.7710000000002,"body":"The other two areas."},{"startTime":1593.441,"endTime":1597.491,"body":"Which I don't think people think about"},{"startTime":1593.441,"endTime":1597.491,"body":"this when it comes to monetization"},{"startTime":1597.881,"endTime":1600.431,"body":"are your operational efficiency."},{"startTime":1600.761,"endTime":1604.901,"body":"So especially when you're in"},{"startTime":1600.761,"endTime":1604.901,"body":"client service, like as a service"},{"startTime":1604.901,"endTime":1607.211,"body":"provider, you only have so much time"},{"startTime":1607.726,"endTime":1607.996,"body":"Yeah."},{"startTime":1608.441,"endTime":1609.401,"body":"your time is what."},{"startTime":1609.9730000000002,"endTime":1610.873,"body":"is making you money."},{"startTime":1610.873,"endTime":1612.373,"body":"So how do you get more of it back?"},{"startTime":1612.853,"endTime":1620.653,"body":"How do you use AI to help you with"},{"startTime":1612.853,"endTime":1620.653,"body":"administration, with content creation"},{"startTime":1620.863,"endTime":1625.333,"body":"or repurposing so you're not spending"},{"startTime":1620.863,"endTime":1625.333,"body":"so much time doing that research Maybe."},{"startTime":1626.5130000000001,"endTime":1630.053,"body":"Keeping up to date on like"},{"startTime":1626.5130000000001,"endTime":1630.053,"body":"news and advancements."},{"startTime":1630.053,"endTime":1633.563,"body":"Maybe you have to follow"},{"startTime":1630.053,"endTime":1633.563,"body":"like CPA news, right?"},{"startTime":1633.563,"endTime":1636.623,"body":"And have that distilled and you don't"},{"startTime":1633.563,"endTime":1636.623,"body":"have time to go and read, but you know,"},{"startTime":1636.623,"endTime":1640.2830000000001,"body":"all these sources that you like and you"},{"startTime":1636.623,"endTime":1640.2830000000001,"body":"wanna filter that all together and have"},{"startTime":1640.2830000000001,"endTime":1645.4730000000002,"body":"like a, a weekly report that you review,"},{"startTime":1640.2830000000001,"endTime":1645.4730000000002,"body":"which you then put into something like"},{"startTime":1645.4730000000002,"endTime":1649.7630000000001,"body":"Notebook lm, and it reads you a podcast"},{"startTime":1645.4730000000002,"endTime":1649.7630000000001,"body":"version of the notes that you got."},{"startTime":1649.7630000000001,"endTime":1652.313,"body":"Like so many things"},{"startTime":1649.7630000000001,"endTime":1652.313,"body":"can be happening there."},{"startTime":1652.978,"endTime":1653.548,"body":"Oh wow."},{"startTime":1653.718,"endTime":1656.478,"body":"And then the third, so we've"},{"startTime":1653.718,"endTime":1656.478,"body":"got operational efficiency."},{"startTime":1656.478,"endTime":1660.3780000000002,"body":"We've got the productization of AI"},{"startTime":1656.478,"endTime":1660.3780000000002,"body":"tools for monetization, and then the"},{"startTime":1660.3780000000002,"endTime":1662.718,"body":"other one is enhancing client delivery."},{"startTime":1662.988,"endTime":1667.758,"body":"So what can you be doing that's kind of"},{"startTime":1662.988,"endTime":1667.758,"body":"like an extension of you that you're using"},{"startTime":1667.758,"endTime":1670.1280000000002,"body":"behind the scenes to make your clients."},{"startTime":1671.2430000000002,"endTime":1676.193,"body":"have a bigger win or get something"},{"startTime":1671.2430000000002,"endTime":1676.193,"body":"faster or really like, enhance"},{"startTime":1676.193,"endTime":1677.603,"body":"or improve what you're doing."},{"startTime":1677.71,"endTime":1681.6100000000001,"body":"I can give you an example of that"},{"startTime":1677.71,"endTime":1681.6100000000001,"body":"because the whole thing about visibility"},{"startTime":1681.6100000000001,"endTime":1686.29,"body":"strategies that came from what I used"},{"startTime":1681.6100000000001,"endTime":1686.29,"body":"to do when I worked in a PR firm where"},{"startTime":1686.29,"endTime":1693.28,"body":"we did bill for every 15 minutes of our"},{"startTime":1686.29,"endTime":1693.28,"body":"time talk about PTSD time management"},{"startTime":1693.28,"endTime":1696.04,"body":"and issues with valuing yourself."},{"startTime":1696.39,"endTime":1699.45,"body":"How much time some things are"},{"startTime":1696.39,"endTime":1699.45,"body":"taking, which is a whole other"},{"startTime":1699.45,"endTime":1702.27,"body":"piece around a mindset shift for ai."},{"startTime":1702.51,"endTime":1706.26,"body":"But it would take me 20 hours, like"},{"startTime":1702.51,"endTime":1706.26,"body":"we would bill about 20 hours for a"},{"startTime":1706.26,"endTime":1712.26,"body":"plan all the client got was the plan,"},{"startTime":1706.26,"endTime":1712.26,"body":"And like a meeting to talk about it."},{"startTime":1713.13,"endTime":1721.47,"body":"now I build that plan under two"},{"startTime":1713.13,"endTime":1721.47,"body":"hours with my AI bot or my AI"},{"startTime":1721.47,"endTime":1724.5900000000001,"body":"tools, I deliver it to my client."},{"startTime":1725.4450000000002,"endTime":1726.4350000000002,"body":"I even talk to them."},{"startTime":1727.0500000000002,"endTime":1734.8500000000001,"body":"So I created an AI onboarding assistant"},{"startTime":1727.0500000000002,"endTime":1734.8500000000001,"body":"that is interactive and goes and gets all"},{"startTime":1734.8500000000001,"endTime":1739.89,"body":"of the information that I need from my"},{"startTime":1734.8500000000001,"endTime":1739.89,"body":"client in a better way than a Google form,"},{"startTime":1739.95,"endTime":1742.854,"body":"like a more, Fun and expansive experience."},{"startTime":1743.904,"endTime":1748.314,"body":"that information, I build the plan, I"},{"startTime":1743.904,"endTime":1748.314,"body":"give it to them, and now we can have"},{"startTime":1748.314,"endTime":1750.9840000000002,"body":"a more detailed, nuanced conversation."},{"startTime":1751.2540000000001,"endTime":1756.804,"body":"They get me coming with more"},{"startTime":1751.2540000000001,"endTime":1756.804,"body":"capacity, with more brain power to"},{"startTime":1757.074,"endTime":1760.794,"body":"speak to some of the details and"},{"startTime":1757.074,"endTime":1760.794,"body":"like get a better result for them."},{"startTime":1761.334,"endTime":1765.534,"body":"So that's what I mean by like enhancing"},{"startTime":1761.334,"endTime":1765.534,"body":"client delivery like a big win."},{"startTime":1765.7440000000001,"endTime":1769.824,"body":"And it just gives you more space"},{"startTime":1765.7440000000001,"endTime":1769.824,"body":"to do better at what you human do."},{"startTime":1770.664,"endTime":1771.114,"body":"Yeah."},{"startTime":1771.294,"endTime":1776.064,"body":"like in the end, all of these pieces,"},{"startTime":1771.294,"endTime":1776.064,"body":"they allow you to human more, do the"},{"startTime":1776.064,"endTime":1780.0240000000001,"body":"things that really can't be done by"},{"startTime":1776.064,"endTime":1780.0240000000001,"body":"the bots and let the bots do the rest."},{"startTime":1781.0890000000002,"endTime":1782.6490000000001,"body":"Yeah, I love that."},{"startTime":1782.788,"endTime":1788.902,"body":"there's so many ways that I am, I'm"},{"startTime":1782.788,"endTime":1788.902,"body":"sure a lot of bookkeepers are probably"},{"startTime":1788.902,"endTime":1792.892,"body":"thinking of ways that they could use"},{"startTime":1788.902,"endTime":1792.892,"body":"it to, like, make their operations"},{"startTime":1792.892,"endTime":1794.452,"body":"more efficient, but maybe not."},{"startTime":1794.568,"endTime":1796.248,"body":"it's something that I'm constantly."},{"startTime":1796.6380000000001,"endTime":1797.538,"body":"Reevaluating."},{"startTime":1797.538,"endTime":1801.078,"body":"I'm going through a big project right"},{"startTime":1797.538,"endTime":1801.078,"body":"now, kind of like revamping what"},{"startTime":1801.078,"endTime":1803.1480000000001,"body":"whatever we can to automate things."},{"startTime":1803.1480000000001,"endTime":1807.978,"body":"And we use a lot of Zapier, so like"},{"startTime":1803.1480000000001,"endTime":1807.978,"body":"building that in with AI type of stuff."},{"startTime":1808.203,"endTime":1808.593,"body":"Mm-hmm."},{"startTime":1808.9080000000001,"endTime":1809.748,"body":"it's been fun,"},{"startTime":1812.088,"endTime":1815.6200000000001,"body":"but yeah, wherever we can get"},{"startTime":1812.088,"endTime":1815.6200000000001,"body":"more efficient, obviously that's"},{"startTime":1815.6200000000001,"endTime":1819.0900000000001,"body":"gonna help, help things, but"},{"startTime":1815.6200000000001,"endTime":1819.0900000000001,"body":"also on the like advising side."},{"startTime":1820.4850000000001,"endTime":1825.165,"body":"Being able to like, use AI to"},{"startTime":1820.4850000000001,"endTime":1825.165,"body":"strategize with you and bring"},{"startTime":1825.165,"endTime":1830.025,"body":"things to like when you don't have"},{"startTime":1825.165,"endTime":1830.025,"body":"a teammate to bounce ideas off of."},{"startTime":1830.133,"endTime":1832.413,"body":"it's really good to be able to have that."},{"startTime":1832.508,"endTime":1836.198,"body":"and often a lot of times I'll"},{"startTime":1832.508,"endTime":1836.198,"body":"pop like things into chat GPT or"},{"startTime":1836.198,"endTime":1839.9180000000001,"body":"whatever, and like ask it, what"},{"startTime":1836.198,"endTime":1839.9180000000001,"body":"would, you know, how would you advise"},{"startTime":1839.9180000000001,"endTime":1842.228,"body":"this client on blah, blah, blah?"},{"startTime":1842.228,"endTime":1844.508,"body":"And most of the time it's"},{"startTime":1842.228,"endTime":1844.508,"body":"stuff I would've already."},{"startTime":1845.708,"endTime":1848.978,"body":"Come up with, but it's nice"},{"startTime":1845.708,"endTime":1848.978,"body":"to be like validated as well."},{"startTime":1850.988,"endTime":1855.1280000000002,"body":"Yes, and chat GT tends"},{"startTime":1850.988,"endTime":1855.1280000000002,"body":"to be very validating."},{"startTime":1855.1280000000002,"endTime":1855.8780000000002,"body":"It's kind of, it's"},{"startTime":1855.8780000000002,"endTime":1856.4180000000001,"body":"Yes."},{"startTime":1857.228,"endTime":1858.9080000000001,"body":"but you could bill."},{"startTime":1859.688,"endTime":1867.3980000000001,"body":"A bot that was like Serena duplicated,"},{"startTime":1859.688,"endTime":1867.3980000000001,"body":"that was trained specifically on"},{"startTime":1867.3980000000001,"endTime":1869.948,"body":"your approach and the way that"},{"startTime":1869.978,"endTime":1870.038,"body":"Yeah."},{"startTime":1870.998,"endTime":1874.883,"body":"like the top, you know, strategies"},{"startTime":1870.998,"endTime":1874.883,"body":"that you like to deploy and,"},{"startTime":1875.498,"endTime":1875.788,"body":"Yeah."},{"startTime":1876.068,"endTime":1881.198,"body":"with your brand voice and all of those"},{"startTime":1876.068,"endTime":1881.198,"body":"pieces so that when you're conversing with"},{"startTime":1881.198,"endTime":1885.008,"body":"it, it's really like a co CEO for you."},{"startTime":1885.178,"endTime":1885.5980000000002,"body":"Mm-hmm."},{"startTime":1886.3480000000002,"endTime":1886.6380000000001,"body":"Yeah."},{"startTime":1887.318,"endTime":1888.428,"body":"And so that could be used"},{"startTime":1888.443,"endTime":1891.803,"body":"Especially being able to train it"},{"startTime":1888.443,"endTime":1891.803,"body":"on like a certain industry or like"},{"startTime":1891.893,"endTime":1893.633,"body":"whatever, if you're, if you're niche."},{"startTime":1893.6560000000002,"endTime":1896.506,"body":"but yeah, have barely"},{"startTime":1893.6560000000002,"endTime":1896.506,"body":"dipped my toe into that, so."},{"startTime":1897.631,"endTime":1898.171,"body":"Yeah."},{"startTime":1898.1760000000002,"endTime":1902.0710000000001,"body":"And, and I think it's exciting"},{"startTime":1898.1760000000002,"endTime":1902.0710000000001,"body":"that I, I think this is just it,"},{"startTime":1902.101,"endTime":1903.631,"body":"like where we're at right now."},{"startTime":1903.631,"endTime":1908.1100000000001,"body":"We're recording this, November, 2025, the."},{"startTime":1909.095,"endTime":1912.4250000000002,"body":"The trend is, is that"},{"startTime":1909.095,"endTime":1912.4250000000002,"body":"it's not a trend anymore."},{"startTime":1912.7250000000001,"endTime":1914.615,"body":"Like it's not a fad, it's not going away."},{"startTime":1914.615,"endTime":1919.085,"body":"So it's time to figure out how"},{"startTime":1914.615,"endTime":1919.085,"body":"to get on board and integrate"},{"startTime":1919.085,"endTime":1921.4850000000001,"body":"this and ask all the questions."},{"startTime":1921.4850000000001,"endTime":1925.385,"body":"Like, the questions that I am hearing"},{"startTime":1921.4850000000001,"endTime":1925.385,"body":"from people are, how do I, you know,"},{"startTime":1925.385,"endTime":1928.385,"body":"do this in a, in an ethical way that"},{"startTime":1928.535,"endTime":1928.655,"body":"Yeah."},{"startTime":1928.7450000000001,"endTime":1933.305,"body":"right for me and values aligned"},{"startTime":1928.7450000000001,"endTime":1933.305,"body":"and that I'm not like cheating and"},{"startTime":1933.305,"endTime":1935.529,"body":"I'm not, you know, giving up, my."},{"startTime":1936.3390000000002,"endTime":1939.6390000000001,"body":"Everything that I worked for, all"},{"startTime":1936.3390000000002,"endTime":1939.6390000000001,"body":"of my skills, um, the years of"},{"startTime":1939.6390000000001,"endTime":1944.8590000000002,"body":"experience and handing it over to a"},{"startTime":1939.6390000000001,"endTime":1944.8590000000002,"body":"bot, it's just a shift in your own"},{"startTime":1945.1290000000001,"endTime":1950.949,"body":"mindset to really approach this from"},{"startTime":1945.1290000000001,"endTime":1950.949,"body":"a way that says that you can, you"},{"startTime":1950.949,"endTime":1953.1090000000002,"body":"don't need to let AI replace you."},{"startTime":1953.1090000000002,"endTime":1954.909,"body":"That's not the goal."},{"startTime":1955.269,"endTime":1958.449,"body":"It's allowing it to enhance you."},{"startTime":1959.324,"endTime":1965.054,"body":"So right, because like if you are, if you"},{"startTime":1959.324,"endTime":1965.054,"body":"are a full cup and you pour all of that"},{"startTime":1965.054,"endTime":1970.544,"body":"cup into like messing around doing admin"},{"startTime":1965.054,"endTime":1970.544,"body":"stuff, and then you're supposed to have"},{"startTime":1970.544,"endTime":1974.864,"body":"like a strategy conversation with a client"},{"startTime":1970.544,"endTime":1974.864,"body":"and you're fully depleted at that point,"},{"startTime":1975.2240000000002,"endTime":1978.384,"body":"then you're not gonna be showing up for"},{"startTime":1975.2240000000002,"endTime":1978.384,"body":"your client in the way that you want to."},{"startTime":1979.3690000000001,"endTime":1979.689,"body":"Yeah."},{"startTime":1979.929,"endTime":1984.901,"body":"So that's where we can really lean on on"},{"startTime":1979.929,"endTime":1984.901,"body":"these tools and bringing, bringing Ai ai"},{"startTime":1984.901,"endTime":1988.851,"body":"adoption into your business into, in 2026."},{"startTime":1988.851,"endTime":1991.7910000000002,"body":"It's, it's, it's time"},{"startTime":1992.631,"endTime":1993.261,"body":"Yeah."},{"startTime":1993.351,"endTime":1993.951,"body":"Yeah."},{"startTime":1994.082,"endTime":1998.8220000000001,"body":"One of the things that a lot of"},{"startTime":1994.082,"endTime":1998.8220000000001,"body":"bookkeepers are fearing and being"},{"startTime":1998.8220000000001,"endTime":2004.0720000000001,"body":"told unfortunately by people,"},{"startTime":1998.8220000000001,"endTime":2004.0720000000001,"body":"whether it's in the industry or"},{"startTime":2004.0720000000001,"endTime":2007.342,"body":"outside, it's like bookkeeping seems"},{"startTime":2004.0720000000001,"endTime":2007.342,"body":"to be one of those things that is"},{"startTime":2007.342,"endTime":2009.442,"body":"like, AI is coming for your job."},{"startTime":2009.7720000000002,"endTime":2011.242,"body":"We're going to be obsolete."},{"startTime":2011.722,"endTime":2016.882,"body":"And so I'm curious from your perspective"},{"startTime":2011.722,"endTime":2016.882,"body":"as a business owner, if that's how"},{"startTime":2016.882,"endTime":2020.242,"body":"you feel about the bookkeeping prof"},{"startTime":2016.882,"endTime":2020.242,"body":"profession, because I feel like"},{"startTime":2020.242,"endTime":2023.092,"body":"we become, we all get into this."},{"startTime":2023.737,"endTime":2026.6770000000001,"body":"Echo chamber in our own industries, right?"},{"startTime":2026.6770000000001,"endTime":2031.297,"body":"And so we continue to be fed the"},{"startTime":2026.6770000000001,"endTime":2031.297,"body":"same information from various"},{"startTime":2031.297,"endTime":2032.6470000000002,"body":"sources within our industry."},{"startTime":2032.6470000000002,"endTime":2036.337,"body":"And so, since you're a business owner"},{"startTime":2032.6470000000002,"endTime":2036.337,"body":"and not a bookkeeper, I'm curious"},{"startTime":2036.337,"endTime":2040.357,"body":"to hear your perspective on that"},{"startTime":2036.337,"endTime":2040.357,"body":"and what you're like, what you're"},{"startTime":2040.357,"endTime":2042.337,"body":"seeing, what you've experienced."},{"startTime":2042.3970000000002,"endTime":2043.8970000000002,"body":"'cause you said you have a bookkeeper."},{"startTime":2044.086,"endTime":2047.326,"body":"I'm not sure if you're on QuickBooks"},{"startTime":2044.086,"endTime":2047.326,"body":"Online or something else, but all"},{"startTime":2047.326,"endTime":2049.246,"body":"these tools are also building in ai."},{"startTime":2049.336,"endTime":2049.726,"body":"So."},{"startTime":2050.341,"endTime":2050.761,"body":"Mm-hmm."},{"startTime":2051.646,"endTime":2054.436,"body":"And I don't touch any of them myself."},{"startTime":2054.436,"endTime":2058.726,"body":"Like the reason I have a bookkeeper is"},{"startTime":2054.436,"endTime":2058.726,"body":"because I don't wanna do any of it ever."},{"startTime":2059.426,"endTime":2059.716,"body":"Yeah."},{"startTime":2060.1059999999998,"endTime":2062.866,"body":"I wanna hand her the pile"},{"startTime":2060.1059999999998,"endTime":2062.866,"body":"of receipts and that's it."},{"startTime":2062.926,"endTime":2063.166,"body":"Like,"},{"startTime":2063.331,"endTime":2063.721,"body":"Yeah."},{"startTime":2063.796,"endTime":2067.8759999999997,"body":"you know, forward things to an email"},{"startTime":2063.796,"endTime":2067.8759999999997,"body":"address that she organizes and everything."},{"startTime":2068.146,"endTime":2069.616,"body":"I think, you know."},{"startTime":2070.466,"endTime":2076.616,"body":"What I would say to that comment is"},{"startTime":2070.466,"endTime":2076.616,"body":"overall with respect to any industry,"},{"startTime":2076.826,"endTime":2081.536,"body":"bookkeeping, or any other industry,"},{"startTime":2076.826,"endTime":2081.536,"body":"it just shifts what you need to do"},{"startTime":2081.536,"endTime":2084.446,"body":"in order to show your value, right?"},{"startTime":2084.446,"endTime":2089.456,"body":"So if you now have access to AI tools"},{"startTime":2084.446,"endTime":2089.456,"body":"that are doing things faster and"},{"startTime":2089.456,"endTime":2093.776,"body":"automated, and for you, then what do"},{"startTime":2089.456,"endTime":2093.776,"body":"you get to do now that you have time"},{"startTime":2093.776,"endTime":2095.721,"body":"for that is not what your client was."},{"startTime":2096.391,"endTime":2098.281,"body":"Paying you for before, right?"},{"startTime":2098.281,"endTime":2102.571,"body":"Like what's the new win or the"},{"startTime":2098.281,"endTime":2102.571,"body":"way that you can like add an extra"},{"startTime":2102.571,"endTime":2106.711,"body":"human layer, because I think that"},{"startTime":2102.571,"endTime":2106.711,"body":"that's actually an expectation"},{"startTime":2106.711,"endTime":2108.841,"body":"shift that's going to happen, right?"},{"startTime":2108.841,"endTime":2114.661,"body":"We were in an age where we just thought,"},{"startTime":2108.841,"endTime":2114.661,"body":"you know, done for you everything like."},{"startTime":2115.591,"endTime":2117.541,"body":"Or like I can do it myself."},{"startTime":2117.571,"endTime":2118.2309999999998,"body":"That's great."},{"startTime":2118.2309999999998,"endTime":2119.371,"body":"I've got this tool."},{"startTime":2119.701,"endTime":2125.311,"body":"But I think that with more AI"},{"startTime":2119.701,"endTime":2125.311,"body":"and more online people are going"},{"startTime":2125.311,"endTime":2127.741,"body":"to crave more human connection."},{"startTime":2128.161,"endTime":2134.851,"body":"So I think that we're going to move"},{"startTime":2128.161,"endTime":2134.851,"body":"into an era where we're providing for"},{"startTime":2134.851,"endTime":2142.111,"body":"you stuff and more one-on-one or like"},{"startTime":2134.851,"endTime":2142.111,"body":"more immersive experiences as far as our"},{"startTime":2142.381,"endTime":2142.591,"body":"Yeah."},{"startTime":2142.621,"endTime":2142.951,"body":"go."},{"startTime":2143.701,"endTime":2146.401,"body":"Yeah, I, I agree with that."},{"startTime":2146.494,"endTime":2149.104,"body":"I just like to hear it from business"},{"startTime":2146.494,"endTime":2149.104,"body":"owner perspectives because there"},{"startTime":2149.104,"endTime":2150.514,"body":"are still business owners out there."},{"startTime":2150.514,"endTime":2153.628,"body":"This happened on, I had a"},{"startTime":2150.514,"endTime":2153.628,"body":"conversation on threads, where"},{"startTime":2153.628,"endTime":2155.158,"body":"I had posted something about."},{"startTime":2155.721,"endTime":2160.491,"body":"like creating an offer where we are"},{"startTime":2155.721,"endTime":2160.491,"body":"delivering financial results within"},{"startTime":2160.491,"endTime":2164.451,"body":"five days after the close of a business,"},{"startTime":2160.491,"endTime":2164.451,"body":"which is actually really, really fast"},{"startTime":2164.451,"endTime":2166.551,"body":"compared to most bookkeeping businesses."},{"startTime":2166.551,"endTime":2169.371,"body":"Usually it's like 15 to 20 days"},{"startTime":2166.551,"endTime":2169.371,"body":"after the end of the month."},{"startTime":2169.821,"endTime":2172.221,"body":"But I was like, what if we created"},{"startTime":2169.821,"endTime":2172.221,"body":"an offer where we give you the"},{"startTime":2172.221,"endTime":2175.611,"body":"results, like so much faster so you"},{"startTime":2172.221,"endTime":2175.611,"body":"can make better, faster decisions?"},{"startTime":2175.911,"endTime":2179.871,"body":"And somebody, a business owner"},{"startTime":2175.911,"endTime":2179.871,"body":"commented like, why would I pay you"},{"startTime":2179.871,"endTime":2181.821,"body":"to do this when AI can do it for me?"},{"startTime":2181.821,"endTime":2182.571,"body":"And it's like."},{"startTime":2182.916,"endTime":2187.056,"body":"Well, because AI's not perfect and"},{"startTime":2182.916,"endTime":2187.056,"body":"it's not gonna be accurate, but"},{"startTime":2187.056,"endTime":2188.676,"body":"they might be able to do it for you."},{"startTime":2188.976,"endTime":2191.946,"body":"We just, we haven't seen a"},{"startTime":2188.976,"endTime":2191.946,"body":"hundred percent accuracy with"},{"startTime":2191.946,"endTime":2194.1059999999998,"body":"the AI yet, so at the very least,"},{"startTime":2194.531,"endTime":2196.121,"body":"Such a good distinction."},{"startTime":2197.0460000000003,"endTime":2202.116,"body":"And this is a thing that people who are"},{"startTime":2197.0460000000003,"endTime":2202.116,"body":"just AI users don't necessarily get."},{"startTime":2202.116,"endTime":2206.436,"body":"We think that AI should just know"},{"startTime":2202.116,"endTime":2206.436,"body":"everything, but there is a huge difference"},{"startTime":2206.436,"endTime":2215.556,"body":"between AI and backed, AI lawyer backed"},{"startTime":2206.436,"endTime":2215.556,"body":"AI marketing strategist backed ai."},{"startTime":2215.556,"endTime":2219.846,"body":"Like everything that AI"},{"startTime":2215.556,"endTime":2219.846,"body":"knows is, is trained from."},{"startTime":2220.036,"endTime":2224.116,"body":"Like the internet and things"},{"startTime":2220.036,"endTime":2224.116,"body":"that people put out there, but"},{"startTime":2224.116,"endTime":2230.5660000000003,"body":"your own individual approach and"},{"startTime":2224.116,"endTime":2230.5660000000003,"body":"strategy that is different for you."},{"startTime":2230.5660000000003,"endTime":2234.286,"body":"It's you are using AI and you"},{"startTime":2230.5660000000003,"endTime":2234.286,"body":"know what the outcome should be,"},{"startTime":2235.116,"endTime":2235.446,"body":"Yeah."},{"startTime":2235.606,"endTime":2239.506,"body":"that's the difference is when you put"},{"startTime":2235.606,"endTime":2239.506,"body":"something through, you ask the AI the"},{"startTime":2239.506,"endTime":2245.506,"body":"same question that I did, you would know"},{"startTime":2239.506,"endTime":2245.506,"body":"whether or not it was actually correct."},{"startTime":2246.306,"endTime":2246.786,"body":"Yeah."},{"startTime":2247.206,"endTime":2250.476,"body":"or whether you'd wanna reframe"},{"startTime":2247.206,"endTime":2250.476,"body":"it in a certain way, right?"},{"startTime":2250.476,"endTime":2255.306,"body":"Like when I ask for help building a"},{"startTime":2250.476,"endTime":2255.306,"body":"visibility strategy, which you could"},{"startTime":2255.306,"endTime":2259.326,"body":"do, yours would say, go do these things."},{"startTime":2259.326,"endTime":2260.916,"body":"And you'd be like, huh,"},{"startTime":2259.326,"endTime":2260.916,"body":"that sounds pretty good."},{"startTime":2261.561,"endTime":2267.351,"body":"probably is, but my approach would be"},{"startTime":2261.561,"endTime":2267.351,"body":"to, you know, nuance this and ensure"},{"startTime":2267.351,"endTime":2271.731,"body":"that messaging and make sure that like"},{"startTime":2267.351,"endTime":2271.731,"body":"it aligns with these goals, like has"},{"startTime":2271.731,"endTime":2276.771,"body":"all these cross-reference checkpoints"},{"startTime":2271.731,"endTime":2276.771,"body":"in it, that that's not generic."},{"startTime":2277.496,"endTime":2280.856,"body":"That, that's my, my lens on it."},{"startTime":2280.856,"endTime":2281.3360000000002,"body":"Right?"},{"startTime":2281.576,"endTime":2283.076,"body":"And the same with bookkeepers."},{"startTime":2283.076,"endTime":2287.636,"body":"You put your lens on it because you"},{"startTime":2283.076,"endTime":2287.636,"body":"have your expertise and your experience."},{"startTime":2288.0260000000003,"endTime":2294.386,"body":"There's a huge difference between generic"},{"startTime":2288.0260000000003,"endTime":2294.386,"body":"AI and AI that is built by or used with"},{"startTime":2294.5660000000003,"endTime":2296.876,"body":"somebody who has a particular expertise."},{"startTime":2297.801,"endTime":2301.341,"body":"Yeah, it's just, it's"},{"startTime":2297.801,"endTime":2301.341,"body":"sparking questions for me."},{"startTime":2301.341,"endTime":2304.6710000000003,"body":"Like I wonder what QuickBooks"},{"startTime":2301.341,"endTime":2304.6710000000003,"body":"is using to train ai."},{"startTime":2304.6710000000003,"endTime":2308.751,"body":"Is it they're using the current"},{"startTime":2304.6710000000003,"endTime":2308.751,"body":"bookkeeping that's being done in their"},{"startTime":2308.751,"endTime":2312.021,"body":"software by bookkeepers and business"},{"startTime":2308.751,"endTime":2312.021,"body":"owners, because that's why they're."},{"startTime":2312.141,"endTime":2315.4410000000003,"body":"Probably getting inaccuracies"},{"startTime":2312.141,"endTime":2315.4410000000003,"body":"because business owners don't"},{"startTime":2315.4410000000003,"endTime":2316.821,"body":"have the same training that we do."},{"startTime":2317.181,"endTime":2321.231,"body":"And then there's also bookkeepers in there"},{"startTime":2317.181,"endTime":2321.231,"body":"doing bookkeeping that shouldn't be, and"},{"startTime":2321.231,"endTime":2323.4210000000003,"body":"so their stuff is inaccurate as well."},{"startTime":2323.4210000000003,"endTime":2326.091,"body":"So like what is their I AI"},{"startTime":2323.4210000000003,"endTime":2326.091,"body":"even being trained on, and"},{"startTime":2326.091,"endTime":2328.4010000000003,"body":"is that why it's not perfect?"},{"startTime":2330.111,"endTime":2331.431,"body":"Like all these questions."},{"startTime":2332.096,"endTime":2337.811,"body":"It, it, it is this whole, this whole"},{"startTime":2332.096,"endTime":2337.811,"body":"evolution, like it's, still pretty new,"},{"startTime":2337.9010000000003,"endTime":2341.771,"body":"like Gen AI only came onto the scene."},{"startTime":2342.611,"endTime":2345.881,"body":"As we're speaking just three years ago,"},{"startTime":2346.826,"endTime":2347.196,"body":"Yeah."},{"startTime":2347.381,"endTime":2353.681,"body":"and so everything, and it's, it's changed"},{"startTime":2347.381,"endTime":2353.681,"body":"and evolved so much in that time in"},{"startTime":2353.681,"endTime":2360.101,"body":"terms of people's awareness of it, its"},{"startTime":2353.681,"endTime":2360.101,"body":"own effectiveness, how LLMs work, what."},{"startTime":2360.501,"endTime":2364.161,"body":"You know, different ones have come"},{"startTime":2360.501,"endTime":2364.161,"body":"onto the scene is competition."},{"startTime":2364.701,"endTime":2365.871,"body":"All of those things."},{"startTime":2365.871,"endTime":2370.341,"body":"Like, so really like, it's,"},{"startTime":2365.871,"endTime":2370.341,"body":"what's interesting about it is,"},{"startTime":2370.341,"endTime":2373.221,"body":"and I'm working with a software"},{"startTime":2370.341,"endTime":2373.221,"body":"developer right now because we're"},{"startTime":2373.221,"endTime":2376.044,"body":"building our own, AI platform and."},{"startTime":2376.914,"endTime":2381.444,"body":"He says, like in his experience building"},{"startTime":2376.914,"endTime":2381.444,"body":"software, you build software and then"},{"startTime":2381.534,"endTime":2382.794,"body":"it either works or it doesn't work."},{"startTime":2382.794,"endTime":2383.844,"body":"Like it's pretty black or white."},{"startTime":2383.844,"endTime":2385.134,"body":"You know what it's supposed to do."},{"startTime":2385.554,"endTime":2389.784,"body":"When you're building with"},{"startTime":2385.554,"endTime":2389.784,"body":"Gen ai, has interpretation."},{"startTime":2389.784,"endTime":2394.344,"body":"It has anticipation, it"},{"startTime":2389.784,"endTime":2394.344,"body":"has like recommendations."},{"startTime":2394.344,"endTime":2398.184,"body":"It, it's trying to anticipate what"},{"startTime":2394.344,"endTime":2398.184,"body":"you wanna do next all the time."},{"startTime":2398.574,"endTime":2402.594,"body":"So thinking about how to program"},{"startTime":2398.574,"endTime":2402.594,"body":"that is, it's a whole different"},{"startTime":2402.594,"endTime":2404.004,"body":"way of using your brain."},{"startTime":2404.7090000000003,"endTime":2405.309,"body":"Yeah."},{"startTime":2405.759,"endTime":2407.379,"body":"Super fun, but it's wild."},{"startTime":2407.799,"endTime":2416.139,"body":"Yeah, that's like a real, um, I don't"},{"startTime":2407.799,"endTime":2416.139,"body":"wanna swear, but like that's a real mind"},{"startTime":2417.129,"endTime":2417.339,"body":"Yes, I"},{"startTime":2417.339,"endTime":2420.399,"body":"be like, okay, if the thing"},{"startTime":2417.339,"endTime":2420.399,"body":"is gonna anticipate, I have"},{"startTime":2420.399,"endTime":2421.629,"body":"to anticipate what it's going."},{"startTime":2421.839,"endTime":2422.379,"body":"Anticipate."},{"startTime":2423.114,"endTime":2423.744,"body":"Totally."},{"startTime":2423.984,"endTime":2424.314,"body":"Yes."},{"startTime":2424.314,"endTime":2425.634,"body":"Like to the point that I've gotten."},{"startTime":2425.634,"endTime":2426.264,"body":"Okay."},{"startTime":2426.323,"endTime":2429.1730000000002,"body":"you're not supposed to do"},{"startTime":2426.323,"endTime":2429.1730000000002,"body":"this like you're supposed to."},{"startTime":2429.1730000000002,"endTime":2431.963,"body":"Your job is to stay in"},{"startTime":2429.1730000000002,"endTime":2431.963,"body":"this box, basically."},{"startTime":2431.963,"endTime":2434.933,"body":"Like, I want you to be really"},{"startTime":2431.963,"endTime":2434.933,"body":"good at this box that you're in,"},{"startTime":2435.353,"endTime":2436.793,"body":"not anticipating other things."},{"startTime":2436.793,"endTime":2444.533,"body":"So it's, you know, taught me how to custom"},{"startTime":2436.793,"endTime":2444.533,"body":"specific guardrails that prevent like."},{"startTime":2444.698,"endTime":2445.748,"body":"Scope creep."},{"startTime":2446.858,"endTime":2447.248,"body":"Yeah."},{"startTime":2447.2780000000002,"endTime":2451.418,"body":"wanna go down that road, especially"},{"startTime":2447.2780000000002,"endTime":2451.418,"body":"if you're giving something away."},{"startTime":2451.418,"endTime":2455.2580000000003,"body":"Like if you're building an AI tool"},{"startTime":2451.418,"endTime":2455.2580000000003,"body":"for a client, you don't want it to"},{"startTime":2455.2580000000003,"endTime":2460.538,"body":"start making certain recommendations,"},{"startTime":2455.2580000000003,"endTime":2460.538,"body":"especially, and like, you know, giving"},{"startTime":2460.538,"endTime":2464.588,"body":"advice around what's a write off or"},{"startTime":2460.538,"endTime":2464.588,"body":"tax strategies or stuff like that."},{"startTime":2464.688,"endTime":2465.108,"body":"Mm-hmm."},{"startTime":2465.158,"endTime":2469.358,"body":"be, I'd be really cautious about"},{"startTime":2465.158,"endTime":2469.358,"body":"that in your industry For sure."},{"startTime":2469.853,"endTime":2470.333,"body":"Yeah."},{"startTime":2470.963,"endTime":2471.323,"body":"Yeah."},{"startTime":2471.323,"endTime":2475.1130000000003,"body":"I did build A custom bot in mind, pal."},{"startTime":2475.143,"endTime":2479.913,"body":"'cause you can like put it behind a way,"},{"startTime":2475.143,"endTime":2479.913,"body":"a paywall and like basically give it the"},{"startTime":2479.913,"endTime":2482.553,"body":"information you want it to actually use to"},{"startTime":2482.803,"endTime":2483.093,"body":"Yeah."},{"startTime":2483.333,"endTime":2484.143,"body":"information."},{"startTime":2484.226,"endTime":2486.656,"body":"just to help like file 10 99."},{"startTime":2486.656,"endTime":2490.856,"body":"So it's like one tiny little scope"},{"startTime":2486.656,"endTime":2490.856,"body":"of things and like it's reading"},{"startTime":2490.856,"endTime":2493.0460000000003,"body":"the IRS instructions and basing."},{"startTime":2493.791,"endTime":2494.811,"body":"Stuff off of that."},{"startTime":2494.811,"endTime":2496.943,"body":"So that was an interesting"},{"startTime":2494.811,"endTime":2496.943,"body":"little experiment."},{"startTime":2496.956,"endTime":2500.856,"body":"but yeah, so we'll see what happens"},{"startTime":2496.956,"endTime":2500.856,"body":"whenever I put in the New Year's"},{"startTime":2502.386,"endTime":2504.2760000000003,"body":"regulations and how well it does."},{"startTime":2504.2760000000003,"endTime":2504.666,"body":"But"},{"startTime":2505.291,"endTime":2505.801,"body":"Yeah."},{"startTime":2506.071,"endTime":2506.281,"body":"Yeah."},{"startTime":2506.281,"endTime":2510.391,"body":"You have to test these things regularly"},{"startTime":2506.281,"endTime":2510.391,"body":"to know that they're still working."},{"startTime":2510.391,"endTime":2512.611,"body":"'cause that's the other thing"},{"startTime":2510.391,"endTime":2512.611,"body":"is like a software, you would"},{"startTime":2512.611,"endTime":2514.6510000000003,"body":"build it and it would just work."},{"startTime":2515.821,"endTime":2519.781,"body":"this is like now there's a new"},{"startTime":2515.821,"endTime":2519.781,"body":"version of Chad GBT every few"},{"startTime":2519.8160000000003,"endTime":2520.356,"body":"Oh, rogue."},{"startTime":2521.246,"endTime":2526.106,"body":"And now it thinks it's trying to"},{"startTime":2521.246,"endTime":2526.106,"body":"be smarter, but sometimes when it's"},{"startTime":2526.106,"endTime":2530.186,"body":"trying to be smarter, it's like"},{"startTime":2526.106,"endTime":2530.186,"body":"it's lost all of the personality"},{"startTime":2530.186,"endTime":2531.7760000000003,"body":"that I tried to infuse into it."},{"startTime":2531.7760000000003,"endTime":2538.226,"body":"Like my brand Calibrator is a very"},{"startTime":2531.7760000000003,"endTime":2538.226,"body":"complex custom GPT at this point until I"},{"startTime":2538.226,"endTime":2542.516,"body":"transfer it over into my platform, which"},{"startTime":2538.226,"endTime":2542.516,"body":"will be ready in a couple of months."},{"startTime":2544.3160000000003,"endTime":2547.3160000000003,"body":"I need to make sure that it, like,"},{"startTime":2544.3160000000003,"endTime":2547.3160000000003,"body":"I want it to be an experience like"},{"startTime":2547.3160000000003,"endTime":2549.896,"body":"it's interacting with me, like"},{"startTime":2547.3160000000003,"endTime":2549.896,"body":"people are interacting with me."},{"startTime":2549.896,"endTime":2554.636,"body":"The quite, like, I basically took my"},{"startTime":2549.896,"endTime":2554.636,"body":"entire brand strategy process from"},{"startTime":2554.636,"endTime":2557.486,"body":"a VIP day and put it into a bot."},{"startTime":2557.936,"endTime":2559.856,"body":"So I don't want it to be cold."},{"startTime":2559.856,"endTime":2560.5460000000003,"body":"I don't want it to be"},{"startTime":2560.741,"endTime":2561.031,"body":"Yeah."},{"startTime":2561.176,"endTime":2562.166,"body":"I want it to like."},{"startTime":2562.826,"endTime":2567.716,"body":"Have reflective responses and like"},{"startTime":2562.826,"endTime":2567.716,"body":"how do you, you know, program that"},{"startTime":2567.716,"endTime":2571.376,"body":"and ensure that that's happening when"},{"startTime":2567.716,"endTime":2571.376,"body":"on the backend people are like, we're"},{"startTime":2571.376,"endTime":2573.896,"body":"tired of chat GPT being a cheerleader."},{"startTime":2574.166,"endTime":2577.496,"body":"And I'm like, I want it to be"},{"startTime":2574.166,"endTime":2577.496,"body":"a cheerleader in this context,"},{"startTime":2577.736,"endTime":2578.036,"body":"Yeah."},{"startTime":2578.156,"endTime":2579.176,"body":"allow it to do that."},{"startTime":2579.176,"endTime":2581.756,"body":"So I have to go back and check"},{"startTime":2579.176,"endTime":2581.756,"body":"and test and make sure that"},{"startTime":2581.756,"endTime":2583.016,"body":"those things keep working."},{"startTime":2583.496,"endTime":2588.476,"body":"And when you're handing over"},{"startTime":2583.496,"endTime":2588.476,"body":"your own reputation a bit to a"},{"startTime":2588.476,"endTime":2593.3360000000002,"body":"bot, Yeah, it's a, it's a, it's a"},{"startTime":2588.476,"endTime":2593.3360000000002,"body":"murky little pool that we're in."},{"startTime":2594.216,"endTime":2595.506,"body":"Yeah, it sure is."},{"startTime":2597.051,"endTime":2600.201,"body":"Well, thank you so much for"},{"startTime":2597.051,"endTime":2600.201,"body":"sharing all of this with us."},{"startTime":2600.201,"endTime":2604.821,"body":"If someone wants to get their hands"},{"startTime":2600.201,"endTime":2604.821,"body":"on the bots that you've been building"},{"startTime":2604.821,"endTime":2607.746,"body":"and get into your world, where"},{"startTime":2604.821,"endTime":2607.746,"body":"is the best place for them to go?"},{"startTime":2608.346,"endTime":2608.856,"body":"Yes."},{"startTime":2608.856,"endTime":2616.6040000000003,"body":"So come to my website, k sco.ca, ks"},{"startTime":2608.856,"endTime":2616.6040000000003,"body":"co.ca, and everything that I build"},{"startTime":2616.6040000000003,"endTime":2618.764,"body":"and share will be linked from there."},{"startTime":2619.214,"endTime":2622.634,"body":"But I'm happy to also provide,"},{"startTime":2619.214,"endTime":2622.634,"body":"since we were talking about,"},{"startTime":2622.716,"endTime":2624.789,"body":"visibility strategy and, the bots."},{"startTime":2624.944,"endTime":2626.324,"body":"That I created for that."},{"startTime":2626.324,"endTime":2631.3340000000003,"body":"I have a 90 day visibility sprint"},{"startTime":2626.324,"endTime":2631.3340000000003,"body":"starter kit that has an AI tool"},{"startTime":2631.3340000000003,"endTime":2635.804,"body":"built into it and gives you a special"},{"startTime":2631.3340000000003,"endTime":2635.804,"body":"offer if you wanna buy Valerie on"},{"startTime":2635.804,"endTime":2637.754,"body":"the back end of that to help you."},{"startTime":2637.754,"endTime":2642.264,"body":"Just planning and mapping out and deciding"},{"startTime":2637.754,"endTime":2642.264,"body":"what strategic visibility moves to make."},{"startTime":2642.909,"endTime":2646.179,"body":"So I'll give you a special link for"},{"startTime":2642.909,"endTime":2646.179,"body":"that, Serena, for your listeners."},{"startTime":2646.264,"endTime":2649.534,"body":"and yeah, I'd love to have you come"},{"startTime":2646.264,"endTime":2649.534,"body":"and check out the Entrepreneur School"},{"startTime":2649.534,"endTime":2654.634,"body":"podcast where we are talking about"},{"startTime":2649.534,"endTime":2654.634,"body":"all things being an entrepreneur,"},{"startTime":2654.634,"endTime":2659.164,"body":"the strategies, the mindsets, the"},{"startTime":2654.634,"endTime":2659.164,"body":"running a business and a life, and"},{"startTime":2659.164,"endTime":2661.534,"body":"being a mom and all of that stuff."},{"startTime":2661.534,"endTime":2668.164,"body":"And a lot more lately AI things because"},{"startTime":2661.534,"endTime":2668.164,"body":"that's where my business is going in 2026."},{"startTime":2668.419,"endTime":2669.529,"body":"Yeah, exciting."},{"startTime":2669.529,"endTime":2673.609,"body":"Yes, definitely recommend listening to"},{"startTime":2669.529,"endTime":2673.609,"body":"the podcast and we will link all of these"},{"startTime":2674.059,"endTime":2676.429,"body":"resources in the show notes for you all."},{"startTime":2676.429,"endTime":2679.4590000000003,"body":"Thank you again, Kelly,"},{"startTime":2676.429,"endTime":2679.4590000000003,"body":"so much for joining me."},{"startTime":2679.789,"endTime":2680.587,"body":"and we'll talk to you soon."}]}