{"version":"1.0.0","segments":[{"startTime":150.47899999999998,"endTime":154.55999999999997,"body":"Before we close things down for"},{"startTime":150.47899999999998,"endTime":154.55999999999997,"body":"the holidays, take some time off."},{"startTime":154.55999999999997,"endTime":159.77999999999997,"body":"For the next couple weeks,"},{"startTime":154.55999999999997,"endTime":159.77999999999997,"body":"I decided to bring back an"},{"startTime":159.77999999999997,"endTime":162.54,"body":"old interview from the Vault."},{"startTime":163.29,"endTime":170.31,"body":"In this episode today, you are going"},{"startTime":163.29,"endTime":170.31,"body":"to hear an interview from back in 2021,"},{"startTime":170.39999999999998,"endTime":173.7,"body":"so please bear with the sound quality."},{"startTime":174.195,"endTime":180.49399999999997,"body":"Um, the filler words, all the"},{"startTime":174.195,"endTime":180.49399999999997,"body":"things from back in 2021, near the"},{"startTime":180.49399999999997,"endTime":182.265,"body":"beginning of the Ambitious Bookkeeper."},{"startTime":182.65499999999997,"endTime":187.125,"body":"This is actually one of our"},{"startTime":182.65499999999997,"endTime":187.125,"body":"earlier episodes that we've aired."},{"startTime":187.125,"endTime":190.245,"body":"I brought it back, tried to fix"},{"startTime":187.125,"endTime":190.245,"body":"some of the audio, but it's still"},{"startTime":190.245,"endTime":194.534,"body":"not a hundred percent the quality"},{"startTime":190.245,"endTime":194.534,"body":"that I would want it today, but"},{"startTime":194.534,"endTime":196.695,"body":"the message is really important."},{"startTime":197.295,"endTime":201.045,"body":"I have an interview,"},{"startTime":197.295,"endTime":201.045,"body":"uh, for you today with."},{"startTime":201.66,"endTime":205.85999999999999,"body":"Katie Ferro, the founder"},{"startTime":201.66,"endTime":205.85999999999999,"body":"of Become a Bookkeeper."},{"startTime":205.85999999999999,"endTime":211.07999999999998,"body":"It's a program I talk about a lot"},{"startTime":205.85999999999999,"endTime":211.07999999999998,"body":"for people who are wanting to build"},{"startTime":211.07999999999998,"endTime":216.599,"body":"the skills of bookkeeping in zero"},{"startTime":211.07999999999998,"endTime":216.599,"body":"rather than QuickBooks online."},{"startTime":217.08999999999997,"endTime":220.39,"body":", And so she and I recorded this episode."},{"startTime":220.41899999999998,"endTime":225.759,"body":"I actually had her in, um, interview"},{"startTime":220.41899999999998,"endTime":225.759,"body":"with me as a live inside of a round"},{"startTime":225.759,"endTime":227.259,"body":"of the Bookkeeping Biz Workshops."},{"startTime":227.964,"endTime":230.214,"body":"Took the audio and put it on the podcast."},{"startTime":230.214,"endTime":233.694,"body":"So, um, I had her in"},{"startTime":230.214,"endTime":233.694,"body":"the group to talk about."},{"startTime":233.694,"endTime":237.20499999999998,"body":"This was right around the time,"},{"startTime":233.694,"endTime":237.20499999999998,"body":"right after she created that program."},{"startTime":237.20499999999998,"endTime":240.26399999999998,"body":"So, since then, become a"},{"startTime":237.20499999999998,"endTime":240.26399999999998,"body":"bookkeeper, affectionately"},{"startTime":240.26399999999998,"endTime":243.80399999999997,"body":"referred to as Babs has undergone."},{"startTime":243.95499999999998,"endTime":246.474,"body":"A revamp and a total redesign."},{"startTime":246.474,"endTime":251.60399999999998,"body":"And it's even better than what you'll"},{"startTime":246.474,"endTime":251.60399999999998,"body":"hear her explain on this episode, but"},{"startTime":251.60399999999998,"endTime":256.405,"body":"more so I wanted to bring back this"},{"startTime":251.60399999999998,"endTime":256.405,"body":"episode in case you are in the mode"},{"startTime":256.405,"endTime":258.865,"body":"of planning for the next couple weeks."},{"startTime":258.865,"endTime":259.854,"body":"I know I will be."},{"startTime":259.854,"endTime":265.19399999999996,"body":"I'm unplugging, I'm taking some"},{"startTime":259.854,"endTime":265.19399999999996,"body":"time away from the firm and from"},{"startTime":265.224,"endTime":269.724,"body":"the ambitious bookkeeper for a"},{"startTime":265.224,"endTime":269.724,"body":"couple of weeks to really sit and."},{"startTime":270.265,"endTime":272.455,"body":"Plan out the next year."},{"startTime":272.78499999999997,"endTime":277.345,"body":"So some of that is going to"},{"startTime":272.78499999999997,"endTime":277.345,"body":"be logistically planning, like"},{"startTime":277.345,"endTime":280.735,"body":"actually creating my budget and"},{"startTime":277.345,"endTime":280.735,"body":"my forecast and all of that."},{"startTime":281.245,"endTime":286.345,"body":"And some of it is gonna be more around"},{"startTime":281.245,"endTime":286.345,"body":"strategizing for marketing and coming"},{"startTime":286.345,"endTime":290.995,"body":"up with a plan for how I want to move"},{"startTime":286.345,"endTime":290.995,"body":"forward in both of these businesses."},{"startTime":291.355,"endTime":295.16499999999996,"body":"So if you are in that position"},{"startTime":291.355,"endTime":295.16499999999996,"body":"too, especially if you are."},{"startTime":295.615,"endTime":299.335,"body":"Dreaming of starting your business, or"},{"startTime":295.615,"endTime":299.335,"body":"maybe you already have your business"},{"startTime":299.335,"endTime":304.28499999999997,"body":"and you are juggling that with little"},{"startTime":299.335,"endTime":304.28499999999997,"body":"ones at home or maybe school aged"},{"startTime":304.28499999999997,"endTime":308.725,"body":"kids, or maybe you are approaching"},{"startTime":304.28499999999997,"endTime":308.725,"body":"being an empty nester and you are ready"},{"startTime":308.725,"endTime":311.095,"body":"for the next phase of your career."},{"startTime":311.55499999999995,"endTime":316.414,"body":"This is the episode for you because we"},{"startTime":311.55499999999995,"endTime":316.414,"body":"are diving into some mindset things around"},{"startTime":316.624,"endTime":319.174,"body":"hiring people around juggling motherhood."},{"startTime":319.26800000000003,"endTime":324.09799999999996,"body":"And speaking of hiring, I"},{"startTime":319.26800000000003,"endTime":324.09799999999996,"body":"actually put my team who did"},{"startTime":324.09799999999996,"endTime":326.198,"body":"not have bookkeeping experience."},{"startTime":326.198,"endTime":330.45799999999997,"body":"I had a bookkeeper join me a few"},{"startTime":326.198,"endTime":330.45799999999997,"body":"years ago, um, actually to be"},{"startTime":330.45799999999997,"endTime":331.95799999999997,"body":"part of the ambitious bookkeeper."},{"startTime":331.95799999999997,"endTime":335.46799999999996,"body":"So she helps with both companies and she"},{"startTime":331.95799999999997,"endTime":335.46799999999996,"body":"was interested in learning bookkeeping."},{"startTime":335.46799999999996,"endTime":341.078,"body":"So I put her through this program"},{"startTime":335.46799999999996,"endTime":341.078,"body":"and she has been doing amazing."},{"startTime":341.078,"endTime":346.35799999999995,"body":"So I'm also a huge advocate of"},{"startTime":341.078,"endTime":346.35799999999995,"body":"maybe the book Become A Bookkeeper"},{"startTime":346.35799999999995,"endTime":348.248,"body":"program is not for you, but you have."},{"startTime":348.668,"endTime":352.95799999999997,"body":"You have a team or you're wanting to"},{"startTime":348.668,"endTime":352.95799999999997,"body":"add to your team, and people may or"},{"startTime":352.95799999999997,"endTime":354.638,"body":"may not have experience with Xero."},{"startTime":354.638,"endTime":357.278,"body":"They may or may not have"},{"startTime":354.638,"endTime":357.278,"body":"bookkeeping experience."},{"startTime":357.788,"endTime":361.658,"body":"This is a great program to"},{"startTime":357.788,"endTime":361.658,"body":"put your team through as well."},{"startTime":362.326,"endTime":368.03099999999995,"body":"So we're gonna talk about, So"},{"startTime":362.326,"endTime":368.03099999999995,"body":"many, so many topics that remain"},{"startTime":368.03099999999995,"endTime":372.291,"body":"relevant even however, many"},{"startTime":368.03099999999995,"endTime":372.291,"body":"years later, four years later."},{"startTime":372.77099999999996,"endTime":377.581,"body":"And so I bring you this episode"},{"startTime":372.77099999999996,"endTime":377.581,"body":"from 2021 with Katie Ferro."},{"startTime":377.601,"endTime":377.70799999999997,"body":"So"},{"speaker":"Serena Shoup","startTime":379.533,"endTime":380.403,"body":"Take it away, Katie."},{"speaker":"Serena Shoup","startTime":380.403,"endTime":381.33299999999997,"body":"I'll let you introduce yourself."},{"speaker":"Serena Shoup","startTime":382.363,"endTime":384.313,"body":"Yeah, we actually have lots of similarity."},{"speaker":"Serena Shoup","startTime":384.323,"endTime":385.48299999999995,"body":"So I'm Katie"},{"speaker":"Katie Ferro","startTime":386.48299999999995,"endTime":388.23299999999995,"body":"Ferroa mama of three kids."},{"speaker":"Katie Ferro","startTime":388.23299999999995,"endTime":393.303,"body":"Mine are five and under, um, and my"},{"speaker":"Katie Ferro","startTime":388.23299999999995,"endTime":393.303,"body":"youngest might as well be 16 kids."},{"speaker":"Katie Ferro","startTime":393.303,"endTime":398.58299999999997,"body":"So I have like 18, I think,"},{"speaker":"Katie Ferro","startTime":393.303,"endTime":398.58299999999997,"body":"loosely, uh, I am a CPA, worked in"},{"speaker":"Katie Ferro","startTime":398.58299999999997,"endTime":403.023,"body":"corporate for I think seven, eight"},{"speaker":"Katie Ferro","startTime":398.58299999999997,"endTime":403.023,"body":"years before I started my family."},{"speaker":"Katie Ferro","startTime":403.35299999999995,"endTime":407.97299999999996,"body":"And my condensed version of the story"},{"speaker":"Katie Ferro","startTime":403.35299999999995,"endTime":407.97299999999996,"body":"is had a strange twist of fate where I"},{"speaker":"Katie Ferro","startTime":407.97299999999996,"endTime":412.953,"body":"was actually paid to quit my job, um,"},{"speaker":"Katie Ferro","startTime":407.97299999999996,"endTime":412.953,"body":"as they were gearing up for a sale."},{"speaker":"Katie Ferro","startTime":412.953,"endTime":417.063,"body":"So I knew that I needed to take that,"},{"speaker":"Katie Ferro","startTime":412.953,"endTime":417.063,"body":"um, because of other circumstances and"},{"speaker":"Katie Ferro","startTime":417.063,"endTime":422.523,"body":"the timing being that my first son was"},{"speaker":"Katie Ferro","startTime":417.063,"endTime":422.523,"body":"on the way and I just trusted that sign"},{"speaker":"Katie Ferro","startTime":422.523,"endTime":426.423,"body":"and that, I mean, it doesn't happen"},{"speaker":"Katie Ferro","startTime":422.523,"endTime":426.423,"body":"very often, you know, so I trusted"},{"speaker":"Katie Ferro","startTime":426.423,"endTime":431.073,"body":"that sign and that timing, and I didn't"},{"speaker":"Katie Ferro","startTime":426.423,"endTime":431.073,"body":"know what was going to happen next, but"},{"speaker":"Katie Ferro","startTime":431.073,"endTime":433.74299999999994,"body":"I just allowed it to take place and."},{"speaker":"Katie Ferro","startTime":434.45799999999997,"endTime":437.548,"body":"I think that the words that I usually"},{"speaker":"Katie Ferro","startTime":434.45799999999997,"endTime":437.548,"body":"use to describe the growth of my"},{"speaker":"Katie Ferro","startTime":437.548,"endTime":443.21799999999996,"body":"bookkeeping businesses, that it happened"},{"speaker":"Katie Ferro","startTime":437.548,"endTime":443.21799999999996,"body":"haphazardly underneath me and my focus"},{"speaker":"Katie Ferro","startTime":443.21799999999996,"endTime":445.73799999999994,"body":"has always been on being with the kids."},{"speaker":"Katie Ferro","startTime":445.73799999999994,"endTime":451.01800000000003,"body":"I knew that that was finite and a"},{"speaker":"Katie Ferro","startTime":445.73799999999994,"endTime":451.01800000000003,"body":"gift that I had and, um, was fortunate"},{"speaker":"Katie Ferro","startTime":451.01800000000003,"endTime":455.938,"body":"enough not to need the income when I was"},{"speaker":"Katie Ferro","startTime":451.01800000000003,"endTime":455.938,"body":"getting started with the bookkeeping."},{"speaker":"Katie Ferro","startTime":456.71799999999996,"endTime":460.88800000000003,"body":"Um, it's grown like surpassed"},{"speaker":"Katie Ferro","startTime":456.71799999999996,"endTime":460.88800000000003,"body":"my wildest expectations."},{"speaker":"Katie Ferro","startTime":460.948,"endTime":467.09799999999996,"body":"And the biggest growth that I had was"},{"speaker":"Katie Ferro","startTime":460.948,"endTime":467.09799999999996,"body":"in the summer of 2019, which was when"},{"speaker":"Katie Ferro","startTime":467.09799999999996,"endTime":468.50800000000004,"body":"I was pregnant with my third child."},{"speaker":"Katie Ferro","startTime":468.50800000000004,"endTime":471.62800000000004,"body":"And I knew that things needed to"},{"speaker":"Katie Ferro","startTime":468.50800000000004,"endTime":471.62800000000004,"body":"change in the business in order for"},{"speaker":"Katie Ferro","startTime":471.62800000000004,"endTime":475.88800000000003,"body":"me to keep going and then allow this."},{"speaker":"Katie Ferro","startTime":476.038,"endTime":478.46799999999996,"body":"I started to really see"},{"speaker":"Katie Ferro","startTime":476.038,"endTime":478.46799999999996,"body":"the value in bookkeeping."},{"speaker":"Katie Ferro","startTime":478.70799999999997,"endTime":481.288,"body":"And I think Serena probably talks"},{"speaker":"Katie Ferro","startTime":478.70799999999997,"endTime":481.288,"body":"a lot to that, but I could see that"},{"speaker":"Katie Ferro","startTime":481.288,"endTime":485.58799999999997,"body":"I wanted to grow it so that I had"},{"speaker":"Katie Ferro","startTime":481.288,"endTime":485.58799999999997,"body":"a really solid base of clients, but"},{"speaker":"Katie Ferro","startTime":485.61799999999994,"endTime":488.818,"body":"wasn't doing all of the work and"},{"speaker":"Katie Ferro","startTime":485.61799999999994,"endTime":488.818,"body":"that's where I saw a lot of growth."},{"speaker":"Katie Ferro","startTime":488.818,"endTime":495.20799999999997,"body":"And then, um, That December started,"},{"speaker":"Katie Ferro","startTime":488.818,"endTime":495.20799999999997,"body":"um, teaching other bookkeepers the same."},{"speaker":"Katie Ferro","startTime":495.20799999999997,"endTime":497.908,"body":"So, so that's my story."},{"speaker":"Katie Ferro","startTime":497.908,"endTime":498.35799999999995,"body":"Mostly."},{"speaker":"Katie Ferro","startTime":498.35799999999995,"endTime":502.168,"body":"And I, um, the bookkeeping business has"},{"speaker":"Katie Ferro","startTime":498.35799999999995,"endTime":502.168,"body":"continued to grow throughout that time."},{"speaker":"Katie Ferro","startTime":502.168,"endTime":504.20799999999997,"body":"I still get leads and I still take them."},{"speaker":"Katie Ferro","startTime":504.59799999999996,"endTime":509.428,"body":"Um, but I say it's like a 50, 50"},{"speaker":"Katie Ferro","startTime":504.59799999999996,"endTime":509.428,"body":"split, probably I'm like, I was"},{"speaker":"Katie Ferro","startTime":509.428,"endTime":512.128,"body":"going to say my biggest passion is"},{"speaker":"Katie Ferro","startTime":509.428,"endTime":512.128,"body":"in the bookkeepers, but I am really"},{"speaker":"Katie Ferro","startTime":512.128,"endTime":513.778,"body":"passionate about my clients too."},{"speaker":"Katie Ferro","startTime":514.078,"endTime":519.898,"body":"So I'm a mom bookkeeping business"},{"speaker":"Katie Ferro","startTime":514.078,"endTime":519.898,"body":"owner and coach to bookkeepers."},{"speaker":"Serena Shoup","startTime":520.578,"endTime":520.938,"body":"Yeah."},{"speaker":"Serena Shoup","startTime":521.448,"endTime":525.078,"body":"So yeah, that's a very"},{"speaker":"Serena Shoup","startTime":521.448,"endTime":525.078,"body":"similar story to mine."},{"speaker":"Serena Shoup","startTime":525.078,"endTime":529.278,"body":"I don't, I don't know if I really"},{"speaker":"Serena Shoup","startTime":525.078,"endTime":529.278,"body":"delved into my story, um, in this group"},{"speaker":"Serena Shoup","startTime":529.308,"endTime":534.4979999999999,"body":"either like very detailed, but, uh,"},{"speaker":"Serena Shoup","startTime":529.308,"endTime":534.4979999999999,"body":"kind of, not really the same story."},{"speaker":"Serena Shoup","startTime":534.4979999999999,"endTime":535.818,"body":"I didn't get paid to quit."},{"speaker":"Serena Shoup","startTime":535.848,"endTime":539.418,"body":"I just didn't ever go back"},{"speaker":"Serena Shoup","startTime":535.848,"endTime":539.418,"body":"after I had my second child."},{"speaker":"Serena Shoup","startTime":539.958,"endTime":547.548,"body":"Um, but yeah, I was in corporate for about"},{"speaker":"Serena Shoup","startTime":539.958,"endTime":547.548,"body":"10 years, 12, 12 years, actually, I guess."},{"speaker":"Serena Shoup","startTime":547.968,"endTime":549.588,"body":"Um, and."},{"speaker":"Serena Shoup","startTime":550.573,"endTime":551.983,"body":"And it was kind of the same thing."},{"speaker":"Serena Shoup","startTime":551.983,"endTime":554.353,"body":"I just wanted to have"},{"speaker":"Serena Shoup","startTime":551.983,"endTime":554.353,"body":"more time with my kids."},{"speaker":"Serena Shoup","startTime":554.7429999999999,"endTime":559.333,"body":"I, I did have my first, while"},{"speaker":"Serena Shoup","startTime":554.7429999999999,"endTime":559.333,"body":"I was getting my, I w during"},{"speaker":"Serena Shoup","startTime":559.333,"endTime":560.833,"body":"college, I had her when I was 19."},{"speaker":"Serena Shoup","startTime":560.833,"endTime":566.023,"body":"So I experienced what it was"},{"speaker":"Serena Shoup","startTime":560.833,"endTime":566.023,"body":"like to be away from my child"},{"speaker":"Serena Shoup","startTime":566.173,"endTime":568.3629999999999,"body":"for 12 hours a day, basically."},{"speaker":"Serena Shoup","startTime":568.693,"endTime":572.083,"body":"Um, while I was getting my education"},{"speaker":"Serena Shoup","startTime":568.693,"endTime":572.083,"body":"and then while I was working and"},{"speaker":"Serena Shoup","startTime":572.083,"endTime":575.653,"body":"getting my CPA license, and I just"},{"speaker":"Serena Shoup","startTime":572.083,"endTime":575.653,"body":"did not want to do that again."},{"speaker":"Katie Ferro","startTime":576.6129999999999,"endTime":577.003,"body":"Yeah."},{"speaker":"Katie Ferro","startTime":577.783,"endTime":581.703,"body":"It actually gives me chills just to"},{"speaker":"Katie Ferro","startTime":577.783,"endTime":581.703,"body":"think about it because I knew I never"},{"speaker":"Katie Ferro","startTime":581.703,"endTime":584.793,"body":"took for granted how fortunate I"},{"speaker":"Katie Ferro","startTime":581.703,"endTime":584.793,"body":"was with that set of circumstances."},{"speaker":"Katie Ferro","startTime":584.793,"endTime":587.673,"body":"Like, because even I"},{"speaker":"Katie Ferro","startTime":584.793,"endTime":587.673,"body":"hadn't experienced it."},{"speaker":"Katie Ferro","startTime":587.673,"endTime":590.163,"body":"And I think that's the thing that makes"},{"speaker":"Katie Ferro","startTime":587.673,"endTime":590.163,"body":"it something that gives me the goosebumps."},{"speaker":"Katie Ferro","startTime":590.193,"endTime":590.4929999999999,"body":"Now."},{"speaker":"Katie Ferro","startTime":590.763,"endTime":591.753,"body":"I didn't know."},{"speaker":"Katie Ferro","startTime":592.083,"endTime":596.253,"body":"I knew that it would be hard, but I didn't"},{"speaker":"Katie Ferro","startTime":592.083,"endTime":596.253,"body":"know how hard and I have never done both."},{"speaker":"Katie Ferro","startTime":597.193,"endTime":601.183,"body":"I have not had one day where I"},{"speaker":"Katie Ferro","startTime":597.193,"endTime":601.183,"body":"got dressed and went to corporate"},{"speaker":"Katie Ferro","startTime":601.183,"endTime":602.653,"body":"and left a baby at daycare."},{"speaker":"Katie Ferro","startTime":602.713,"endTime":603.913,"body":"I haven't had that happen."},{"speaker":"Katie Ferro","startTime":604.423,"endTime":609.133,"body":"Um, but I knew in those moments,"},{"speaker":"Katie Ferro","startTime":604.423,"endTime":609.133,"body":"especially because it was so fresh, like"},{"speaker":"Katie Ferro","startTime":609.163,"endTime":613.513,"body":"with, and, you know, at least for me, my"},{"speaker":"Katie Ferro","startTime":609.163,"endTime":613.513,"body":"first baby was the most jolting for me."},{"speaker":"Katie Ferro","startTime":613.603,"endTime":616.783,"body":"So everything was harder"},{"speaker":"Katie Ferro","startTime":613.603,"endTime":616.783,"body":"than people will say."},{"speaker":"Katie Ferro","startTime":616.783,"endTime":617.833,"body":"I think we've talked about this."},{"speaker":"Katie Ferro","startTime":617.833,"endTime":620.6229999999999,"body":"People will say like, how do you"},{"speaker":"Katie Ferro","startTime":617.833,"endTime":620.6229999999999,"body":"do all of that and have three kids?"},{"speaker":"Katie Ferro","startTime":620.6229999999999,"endTime":623.473,"body":"And I'm like, in my experience,"},{"speaker":"Katie Ferro","startTime":620.6229999999999,"endTime":623.473,"body":"and, and this is just me"},{"speaker":"Katie Ferro","startTime":623.473,"endTime":624.343,"body":"because everyone's different."},{"speaker":"Katie Ferro","startTime":624.343,"endTime":628.663,"body":"But in my experience, having the"},{"speaker":"Katie Ferro","startTime":624.343,"endTime":628.663,"body":"third, even with life being so much"},{"speaker":"Katie Ferro","startTime":628.693,"endTime":634.813,"body":"crazier was easier and I could do"},{"speaker":"Katie Ferro","startTime":628.693,"endTime":634.813,"body":"more than having the first I was in"},{"speaker":"Katie Ferro","startTime":634.813,"endTime":638.6229999999999,"body":"shell shock, you know, survival mode"},{"speaker":"Katie Ferro","startTime":634.813,"endTime":638.6229999999999,"body":"with my first, everything was new."},{"speaker":"Katie Ferro","startTime":638.6229999999999,"endTime":642.763,"body":"And I think looking back that I had like"},{"speaker":"Katie Ferro","startTime":638.6229999999999,"endTime":642.763,"body":"some postpartum anxiety that I just didn't"},{"speaker":"Katie Ferro","startTime":642.763,"endTime":647.293,"body":"even, I just thought it was motherhood"},{"speaker":"Katie Ferro","startTime":642.763,"endTime":647.293,"body":"and maybe it is, um, maybe it is maybe"},{"speaker":"Katie Ferro","startTime":647.293,"endTime":652.2429999999999,"body":"we all experienced that, but like I had"},{"speaker":"Katie Ferro","startTime":647.293,"endTime":652.2429999999999,"body":"a different level of, um, overthinking"},{"speaker":"Katie Ferro","startTime":652.273,"endTime":654.883,"body":"motherhood and overstressing everything."},{"speaker":"Katie Ferro","startTime":655.333,"endTime":655.9929999999999,"body":"And so."},{"speaker":"Katie Ferro","startTime":656.758,"endTime":662.578,"body":"I left that the timing was a month"},{"speaker":"Katie Ferro","startTime":656.758,"endTime":662.578,"body":"before my son was born, that I had my"},{"speaker":"Katie Ferro","startTime":662.578,"endTime":666.208,"body":"last day, which was, they gave me that"},{"speaker":"Katie Ferro","startTime":662.578,"endTime":666.208,"body":"timing, but it was exactly a month."},{"speaker":"Katie Ferro","startTime":666.358,"endTime":668.968,"body":"I left on December 23rd and"},{"speaker":"Katie Ferro","startTime":666.358,"endTime":668.968,"body":"he was born on January 23rd."},{"speaker":"Katie Ferro","startTime":669.3879999999999,"endTime":675.088,"body":"And every day after that, I thought"},{"speaker":"Katie Ferro","startTime":669.3879999999999,"endTime":675.088,"body":"I'm so grateful that I don't have"},{"speaker":"Katie Ferro","startTime":675.088,"endTime":676.558,"body":"to think about going back to work."},{"speaker":"Katie Ferro","startTime":676.558,"endTime":681.448,"body":"And I remember him being six weeks old and"},{"speaker":"Katie Ferro","startTime":676.558,"endTime":681.448,"body":"thinking, if you were telling me, like, I"},{"speaker":"Katie Ferro","startTime":681.448,"endTime":686.698,"body":"was halfway through maternity leave, I I'd"},{"speaker":"Katie Ferro","startTime":681.448,"endTime":686.698,"body":"be panicking and I was already panicking."},{"speaker":"Katie Ferro","startTime":686.9979999999999,"endTime":689.2479999999999,"body":"So I was just thinking like, thank God."},{"speaker":"Katie Ferro","startTime":689.2779999999999,"endTime":692.098,"body":"I, I think it might've been the thing"},{"speaker":"Katie Ferro","startTime":689.2779999999999,"endTime":692.098,"body":"that kind of got me through some of"},{"speaker":"Katie Ferro","startTime":692.098,"endTime":697.6479999999999,"body":"those harder moments in his infancy was"},{"speaker":"Katie Ferro","startTime":692.098,"endTime":697.6479999999999,"body":"like, if I had anything else on my plate,"},{"speaker":"Katie Ferro","startTime":697.6479999999999,"endTime":698.968,"body":"I don't know what I would have done."},{"speaker":"Katie Ferro","startTime":698.968,"endTime":702.208,"body":"And so, and at that point,"},{"speaker":"Katie Ferro","startTime":698.968,"endTime":702.208,"body":"bookkeeping was nowhere on the radar."},{"speaker":"Katie Ferro","startTime":702.328,"endTime":706.048,"body":"Like I w I was not thinking anything"},{"speaker":"Katie Ferro","startTime":702.328,"endTime":706.048,"body":"about how I was going to make money."},{"speaker":"Katie Ferro","startTime":707.443,"endTime":709.483,"body":"I was just surviving the"},{"speaker":"Katie Ferro","startTime":707.443,"endTime":709.483,"body":"moment thinking, thank God."},{"speaker":"Katie Ferro","startTime":709.483,"endTime":712.843,"body":"I didn't have to make the"},{"speaker":"Katie Ferro","startTime":709.483,"endTime":712.843,"body":"decision to leave because I"},{"speaker":"Katie Ferro","startTime":712.843,"endTime":713.8629999999999,"body":"don't know that I would have."},{"speaker":"Katie Ferro","startTime":713.8929999999999,"endTime":717.913,"body":"In fact, I know I wouldn't have,"},{"speaker":"Katie Ferro","startTime":713.8929999999999,"endTime":717.913,"body":"I know that I would have saw how"},{"speaker":"Katie Ferro","startTime":717.913,"endTime":720.703,"body":"it would have worked because I"},{"speaker":"Katie Ferro","startTime":717.913,"endTime":720.703,"body":"was watching other people do it."},{"speaker":"Katie Ferro","startTime":721.2429999999999,"endTime":725.473,"body":"And I knew that it could be done, but"},{"speaker":"Katie Ferro","startTime":721.2429999999999,"endTime":725.473,"body":"the fact that it can be done doesn't"},{"speaker":"Katie Ferro","startTime":725.473,"endTime":727.033,"body":"mean that it's really even doable."},{"speaker":"Katie Ferro","startTime":727.843,"endTime":730.573,"body":"So I don't even know"},{"speaker":"Katie Ferro","startTime":727.843,"endTime":730.573,"body":"that I think it's doable."},{"speaker":"Katie Ferro","startTime":730.573,"endTime":732.193,"body":"I think it's just"},{"speaker":"Katie Ferro","startTime":730.573,"endTime":732.193,"body":"something that people do."},{"speaker":"Katie Ferro","startTime":732.6429999999999,"endTime":736.1229999999999,"body":"And because you have to, and because"},{"speaker":"Katie Ferro","startTime":732.6429999999999,"endTime":736.1229999999999,"body":"you don't have other choices, you,"},{"speaker":"Katie Ferro","startTime":736.1229999999999,"endTime":737.6529999999999,"body":"because you don't know the other options."},{"speaker":"Katie Ferro","startTime":737.6529999999999,"endTime":744.163,"body":"So for me, it was like experiencing being"},{"speaker":"Katie Ferro","startTime":737.6529999999999,"endTime":744.163,"body":"able to have the cord cut for me and then"},{"speaker":"Katie Ferro","startTime":744.193,"endTime":747.6129999999999,"body":"be grateful for the time to have with him."},{"speaker":"Katie Ferro","startTime":747.6129999999999,"endTime":751.9929999999999,"body":"But then to also allow things to just"},{"speaker":"Katie Ferro","startTime":747.6129999999999,"endTime":751.9929999999999,"body":"happen and start building and be being"},{"speaker":"Katie Ferro","startTime":751.9929999999999,"endTime":753.853,"body":"available for those opportunities."},{"speaker":"Katie Ferro","startTime":754.093,"endTime":756.7629999999999,"body":"And then also being"},{"speaker":"Katie Ferro","startTime":754.093,"endTime":756.7629999999999,"body":"able to call the shots."},{"speaker":"Katie Ferro","startTime":757.663,"endTime":761.7429999999999,"body":"I knew what I wasn't willing to"},{"speaker":"Katie Ferro","startTime":757.663,"endTime":761.7429999999999,"body":"give up very clearly because I had"},{"speaker":"Katie Ferro","startTime":761.7429999999999,"endTime":766.9029999999999,"body":"experienced the freedom that I was now"},{"speaker":"Katie Ferro","startTime":761.7429999999999,"endTime":766.9029999999999,"body":"not willing to give away, you know?"},{"speaker":"Katie Ferro","startTime":766.9029999999999,"endTime":770.593,"body":"And, and so I, I don't know how"},{"speaker":"Katie Ferro","startTime":766.9029999999999,"endTime":770.593,"body":"my journey would have unfolded"},{"speaker":"Katie Ferro","startTime":770.593,"endTime":775.3929999999999,"body":"if they hadn't done that, but I"},{"speaker":"Katie Ferro","startTime":770.593,"endTime":775.3929999999999,"body":"don't think that I would've lasted."},{"speaker":"Katie Ferro","startTime":775.3929999999999,"endTime":777.8829999999999,"body":"I just don't know what"},{"speaker":"Katie Ferro","startTime":775.3929999999999,"endTime":777.8829999999999,"body":"would have happened next."},{"speaker":"Katie Ferro","startTime":777.8829999999999,"endTime":781.723,"body":"So I probably would've toughed it out"},{"speaker":"Katie Ferro","startTime":777.8829999999999,"endTime":781.723,"body":"for one like you, and then probably"},{"speaker":"Katie Ferro","startTime":781.723,"endTime":783.4929999999999,"body":"been like, I just can't do this again."},{"speaker":"Katie Ferro","startTime":783.8829999999999,"endTime":788.073,"body":"Um, and I think I would have had all of"},{"speaker":"Katie Ferro","startTime":783.8829999999999,"endTime":788.073,"body":"this pressure were so off topic, but we're"},{"speaker":"Katie Ferro","startTime":788.073,"endTime":794.223,"body":"not really off topic, but I think if I"},{"speaker":"Katie Ferro","startTime":788.073,"endTime":794.223,"body":"had it, it might've been even affected"},{"speaker":"Katie Ferro","startTime":794.223,"endTime":798.423,"body":"when I had my second, because I, mine"},{"speaker":"Katie Ferro","startTime":794.223,"endTime":798.423,"body":"are so close they're 19 months apart."},{"speaker":"Katie Ferro","startTime":798.423,"endTime":801.303,"body":"And I think I would have been"},{"speaker":"Katie Ferro","startTime":798.423,"endTime":801.303,"body":"like, they're going to judge"},{"speaker":"Katie Ferro","startTime":801.303,"endTime":803.703,"body":"me if I have another baby and"},{"speaker":"Katie Ferro","startTime":801.303,"endTime":803.703,"body":"go on maternity leave again."},{"speaker":"Katie Ferro","startTime":803.703,"endTime":804.813,"body":"Like it's selfish."},{"speaker":"Serena Shoup","startTime":806.583,"endTime":811.563,"body":"Yeah, my, my sec, my,"},{"speaker":"Serena Shoup","startTime":806.583,"endTime":811.563,"body":"my second and third aren't 20 months."},{"speaker":"Serena Shoup","startTime":812.533,"endTime":816.973,"body":"And it's funny what you said about"},{"speaker":"Serena Shoup","startTime":812.533,"endTime":816.973,"body":"your first being like jolting."},{"speaker":"Serena Shoup","startTime":817.2729999999999,"endTime":821.323,"body":"For me, it was my third being jolting"},{"speaker":"Serena Shoup","startTime":817.2729999999999,"endTime":821.323,"body":"because I had never experienced"},{"speaker":"Serena Shoup","startTime":821.6229999999999,"endTime":825.553,"body":"two children at such a close age"},{"speaker":"Serena Shoup","startTime":821.6229999999999,"endTime":825.553,"body":"together because my first one was 10"},{"speaker":"Serena Shoup","startTime":825.553,"endTime":827.353,"body":"by the time my second one was born."},{"speaker":"Serena Shoup","startTime":827.7729999999999,"endTime":830.413,"body":"So it was like starting all over again."},{"speaker":"Serena Shoup","startTime":830.443,"endTime":835.2729999999999,"body":"And I could not imagine having to"},{"speaker":"Serena Shoup","startTime":830.443,"endTime":835.2729999999999,"body":"go to work with two babies like"},{"speaker":"Serena Shoup","startTime":835.2729999999999,"endTime":839.083,"body":"that, that, that would have been the"},{"speaker":"Serena Shoup","startTime":835.2729999999999,"endTime":839.083,"body":"straw that broke the camel's back."},{"speaker":"Serena Shoup","startTime":839.083,"endTime":839.8929999999999,"body":"For sure."},{"speaker":"Serena Shoup","startTime":840.223,"endTime":841.303,"body":"So, um,"},{"speaker":"Katie Ferro","startTime":842.563,"endTime":845.853,"body":"yeah, like I experienced"},{"speaker":"Katie Ferro","startTime":842.563,"endTime":845.853,"body":"some of it, even though I didn't,"},{"speaker":"Katie Ferro","startTime":845.853,"endTime":848.043,"body":"because in my head I was planning it."},{"speaker":"Katie Ferro","startTime":848.8629999999999,"endTime":852.103,"body":"So it was like, I was, it was almost"},{"speaker":"Katie Ferro","startTime":848.8629999999999,"endTime":852.103,"body":"like the alternate ending, you know?"},{"speaker":"Katie Ferro","startTime":852.313,"endTime":857.293,"body":"So like when I was very, very, very, um,"},{"speaker":"Katie Ferro","startTime":852.313,"endTime":857.293,"body":"clear on what it would have been like if I"},{"speaker":"Katie Ferro","startTime":857.293,"endTime":861.703,"body":"hadn't quit, I think probably also it was"},{"speaker":"Katie Ferro","startTime":857.293,"endTime":861.703,"body":"a coping mechanism for getting through,"},{"speaker":"Katie Ferro","startTime":861.703,"endTime":867.733,"body":"but also because it might've been,"},{"speaker":"Katie Ferro","startTime":861.703,"endTime":867.733,"body":"um, me reaffirming my decision because"},{"speaker":"Katie Ferro","startTime":867.7629999999999,"endTime":872.563,"body":"leaving, even though I was paid was"},{"speaker":"Katie Ferro","startTime":867.7629999999999,"endTime":872.563,"body":"still very hard making that decision was"},{"speaker":"Katie Ferro","startTime":872.563,"endTime":874.3929999999999,"body":"still very hard, which was interesting."},{"speaker":"Katie Ferro","startTime":874.453,"endTime":877.8729999999999,"body":"You know, it's an interesting"},{"speaker":"Katie Ferro","startTime":874.453,"endTime":877.8729999999999,"body":"perspective for me to appreciate that."},{"speaker":"Katie Ferro","startTime":877.9929999999999,"endTime":883.333,"body":"I want people to quit their corporate"},{"speaker":"Katie Ferro","startTime":877.9929999999999,"endTime":883.333,"body":"jobs, but it was still hard for me"},{"speaker":"Katie Ferro","startTime":883.333,"endTime":887.7729999999999,"body":"to do when I was given a generous"},{"speaker":"Katie Ferro","startTime":883.333,"endTime":887.7729999999999,"body":"package with all the right timing."},{"speaker":"Katie Ferro","startTime":887.7729999999999,"endTime":888.793,"body":"It was still hard."},{"speaker":"Katie Ferro","startTime":888.793,"endTime":892.333,"body":"So I don't downplay how"},{"speaker":"Katie Ferro","startTime":888.793,"endTime":892.333,"body":"hard it is to leave."},{"speaker":"Katie Ferro","startTime":892.5129999999999,"endTime":894.973,"body":"I just know what's on the other side."},{"speaker":"Katie Ferro","startTime":895.1529999999999,"endTime":895.2729999999999,"body":"Yeah."},{"speaker":"Katie Ferro","startTime":896.3729999999999,"endTime":896.733,"body":"Yeah."},{"speaker":"Serena Shoup","startTime":896.7629999999999,"endTime":897.6329999999999,"body":"So, so"},{"speaker":"Serena Shoup","startTime":900.573,"endTime":901.083,"body":"yeah."},{"speaker":"Serena Shoup","startTime":901.443,"endTime":906.063,"body":"So will you talk about when that"},{"speaker":"Serena Shoup","startTime":901.443,"endTime":906.063,"body":"moment that you did decide to"},{"speaker":"Serena Shoup","startTime":906.093,"endTime":907.233,"body":"start a bookkeeping business?"},{"speaker":"Serena Shoup","startTime":907.8879999999999,"endTime":910.2579999999999,"body":"Started for anyone."},{"speaker":"Serena Shoup","startTime":910.2579999999999,"endTime":910.6179999999999,"body":"I don't know"},{"speaker":"Katie Ferro","startTime":910.6179999999999,"endTime":912.058,"body":"that it, yeah."},{"speaker":"Katie Ferro","startTime":912.058,"endTime":914.688,"body":"I don't know that it happened"},{"speaker":"Katie Ferro","startTime":912.058,"endTime":914.688,"body":"in one day day, to be honest."},{"speaker":"Katie Ferro","startTime":914.7479999999999,"endTime":916.548,"body":"Um, it, it happened slowly."},{"speaker":"Katie Ferro","startTime":916.548,"endTime":922.8779999999999,"body":"So I, I forget sometimes that I had, I"},{"speaker":"Katie Ferro","startTime":916.548,"endTime":922.8779999999999,"body":"had three CrossFit gyms that I was doing"},{"speaker":"Katie Ferro","startTime":922.8779999999999,"endTime":930.318,"body":"the books for when I quit, when I had"},{"speaker":"Katie Ferro","startTime":922.8779999999999,"endTime":930.318,"body":"my son, but it was owned by one person."},{"speaker":"Katie Ferro","startTime":930.4979999999999,"endTime":932.358,"body":"Um, it was very clean."},{"speaker":"Katie Ferro","startTime":932.8679999999999,"endTime":936.5279999999999,"body":"Uh, he owned all three and"},{"speaker":"Katie Ferro","startTime":932.8679999999999,"endTime":936.5279999999999,"body":"I went into them quarterly."},{"speaker":"Katie Ferro","startTime":936.7379999999999,"endTime":941.568,"body":"So I would pop in once a quarter"},{"speaker":"Katie Ferro","startTime":936.7379999999999,"endTime":941.568,"body":"and knock it out in a few hours."},{"speaker":"Katie Ferro","startTime":941.6279999999999,"endTime":945.0179999999999,"body":"Um, it was like more of a quick and"},{"speaker":"Katie Ferro","startTime":941.6279999999999,"endTime":945.0179999999999,"body":"dirty bookkeeping than I do now."},{"speaker":"Katie Ferro","startTime":945.4979999999999,"endTime":948.318,"body":"Um, and I would honestly"},{"speaker":"Katie Ferro","startTime":945.4979999999999,"endTime":948.318,"body":"forget that I am had it."},{"speaker":"Katie Ferro","startTime":948.798,"endTime":953.088,"body":"And then from there, my second client"},{"speaker":"Katie Ferro","startTime":948.798,"endTime":953.088,"body":"came, so it was somebody who went."},{"speaker":"Katie Ferro","startTime":953.178,"endTime":954.558,"body":"I used to go to that CrossFit gym."},{"speaker":"Katie Ferro","startTime":954.6179999999999,"endTime":956.718,"body":"And so it was somebody who went"},{"speaker":"Katie Ferro","startTime":954.6179999999999,"endTime":956.718,"body":"to the CrossFit gym who knew I did"},{"speaker":"Katie Ferro","startTime":956.718,"endTime":961.158,"body":"the books for the CrossFit gym who,"},{"speaker":"Katie Ferro","startTime":956.718,"endTime":961.158,"body":"um, started a business and then was"},{"speaker":"Katie Ferro","startTime":961.158,"endTime":962.6279999999999,"body":"like, can you help me with this?"},{"speaker":"Katie Ferro","startTime":962.6279999999999,"endTime":964.668,"body":"And I was like, this is a fun story too."},{"speaker":"Katie Ferro","startTime":964.668,"endTime":965.7479999999999,"body":"These are stories that I don't tell them."},{"speaker":"Katie Ferro","startTime":966.553,"endTime":969.823,"body":"Because she came and sat at my dining"},{"speaker":"Katie Ferro","startTime":966.553,"endTime":969.823,"body":"room table with me when I had my son."},{"speaker":"Katie Ferro","startTime":970.2729999999999,"endTime":973.2429999999999,"body":"And I was like, I can probably"},{"speaker":"Katie Ferro","startTime":970.2729999999999,"endTime":973.2429999999999,"body":"do this when he's sleeping."},{"speaker":"Katie Ferro","startTime":973.2429999999999,"endTime":974.983,"body":"You know, I probably have"},{"speaker":"Katie Ferro","startTime":973.2429999999999,"endTime":974.983,"body":"the bandwidth for this."},{"speaker":"Katie Ferro","startTime":974.983,"endTime":976.2429999999999,"body":"And this is interesting."},{"speaker":"Katie Ferro","startTime":976.2429999999999,"endTime":979.303,"body":"And I was more curious about what"},{"speaker":"Katie Ferro","startTime":976.2429999999999,"endTime":979.303,"body":"she was doing and I was thinking."},{"speaker":"Katie Ferro","startTime":980.053,"endTime":984.553,"body":"Oh, no, she was doing a stationary"},{"speaker":"Katie Ferro","startTime":980.053,"endTime":984.553,"body":"business, custom stationary for weddings."},{"speaker":"Katie Ferro","startTime":984.6429999999999,"endTime":985.843,"body":"I just, it's so interesting."},{"speaker":"Katie Ferro","startTime":985.843,"endTime":988.3629999999999,"body":"What's possible with business"},{"speaker":"Katie Ferro","startTime":985.843,"endTime":988.3629999999999,"body":"because she wasn't making money yet."},{"speaker":"Katie Ferro","startTime":988.3629999999999,"endTime":990.943,"body":"She was just spending it and"},{"speaker":"Katie Ferro","startTime":988.3629999999999,"endTime":990.943,"body":"I'm like, oh, I feel bad."},{"speaker":"Katie Ferro","startTime":991.183,"endTime":992.713,"body":"I don't want to charge her too much."},{"speaker":"Katie Ferro","startTime":992.713,"endTime":996.553,"body":"And I quoted her for a"},{"speaker":"Katie Ferro","startTime":992.713,"endTime":996.553,"body":"cleanup, um, at $30 an hour."},{"speaker":"Katie Ferro","startTime":996.553,"endTime":999.553,"body":"And then I went in and it was way"},{"speaker":"Katie Ferro","startTime":996.553,"endTime":999.553,"body":"faster to do the cleanup than I thought."},{"speaker":"Katie Ferro","startTime":999.8829999999999,"endTime":1004.1429999999999,"body":"So, um, I was like, I know that like"},{"speaker":"Katie Ferro","startTime":999.8829999999999,"endTime":1004.1429999999999,"body":"in the future I can build higher"},{"speaker":"Katie Ferro","startTime":1004.1429999999999,"endTime":1006.663,"body":"and make this, um, more than $30."},{"speaker":"Katie Ferro","startTime":1006.663,"endTime":1008.163,"body":"This could be 150 an hour."},{"speaker":"Katie Ferro","startTime":1008.193,"endTime":1009.5129999999999,"body":"They just don't need to know that."},{"speaker":"Katie Ferro","startTime":1010.173,"endTime":1013.233,"body":"And then I quoted her, I think it"},{"speaker":"Katie Ferro","startTime":1010.173,"endTime":1013.233,"body":"was like something really cheap,"},{"speaker":"Katie Ferro","startTime":1013.2629999999999,"endTime":1015.3929999999999,"body":"like 1 75 a month to do the books."},{"speaker":"Katie Ferro","startTime":1015.6329999999999,"endTime":1017.6429999999999,"body":"But what happened is her business blew up."},{"speaker":"Katie Ferro","startTime":1018.063,"endTime":1021.2429999999999,"body":"And by the end of that year,"},{"speaker":"Katie Ferro","startTime":1018.063,"endTime":1021.2429999999999,"body":"she was making six figures."},{"speaker":"Katie Ferro","startTime":1021.333,"endTime":1023.853,"body":"Um, she had a little shop in downtown."},{"speaker":"Katie Ferro","startTime":1023.853,"endTime":1024.243,"body":"I can't wait."},{"speaker":"Katie Ferro","startTime":1024.243,"endTime":1025.383,"body":"I got to bring her on the podcast."},{"speaker":"Katie Ferro","startTime":1025.713,"endTime":1028.773,"body":"Um, she has an amazing story, but she"},{"speaker":"Katie Ferro","startTime":1025.713,"endTime":1028.773,"body":"had a little shop in downtown Hollywood"},{"speaker":"Katie Ferro","startTime":1028.773,"endTime":1030.483,"body":"or business has only grown since then."},{"speaker":"Katie Ferro","startTime":1030.723,"endTime":1035.013,"body":"And she added on more, you know,"},{"speaker":"Katie Ferro","startTime":1030.723,"endTime":1035.013,"body":"PayPal and Stripe and she was selling"},{"speaker":"Katie Ferro","startTime":1035.013,"endTime":1037.353,"body":"on Etsy and she was doing stuff here."},{"speaker":"Katie Ferro","startTime":1037.353,"endTime":1039.243,"body":"And so her account grew."},{"speaker":"Katie Ferro","startTime":1039.723,"endTime":1042.513,"body":"And I doubled her fee come the next year."},{"speaker":"Katie Ferro","startTime":1042.513,"endTime":1045.423,"body":"And I think that that was one of"},{"speaker":"Katie Ferro","startTime":1042.513,"endTime":1045.423,"body":"those stories of like, there was"},{"speaker":"Katie Ferro","startTime":1045.423,"endTime":1048.903,"body":"no hesitation on her end, so I"},{"speaker":"Katie Ferro","startTime":1045.423,"endTime":1048.903,"body":"knew I could have done it sooner."},{"speaker":"Katie Ferro","startTime":1048.903,"endTime":1051.903,"body":"And it was a delay on my end,"},{"speaker":"Katie Ferro","startTime":1048.903,"endTime":1051.903,"body":"you know, so lessons learned on"},{"speaker":"Katie Ferro","startTime":1051.903,"endTime":1054.213,"body":"the small scale slowly over time."},{"speaker":"Katie Ferro","startTime":1054.5430000000001,"endTime":1056.253,"body":"And then I got two more clients."},{"speaker":"Katie Ferro","startTime":1056.2830000000001,"endTime":1059.253,"body":"Um, I think around the same"},{"speaker":"Katie Ferro","startTime":1056.2830000000001,"endTime":1059.253,"body":"time it was a husband and wife"},{"speaker":"Katie Ferro","startTime":1059.253,"endTime":1060.663,"body":"with two different businesses."},{"speaker":"Katie Ferro","startTime":1060.843,"endTime":1064.383,"body":"They came referred through the CPA"},{"speaker":"Katie Ferro","startTime":1060.843,"endTime":1064.383,"body":"firm and then a bigger account, right."},{"speaker":"Katie Ferro","startTime":1064.383,"endTime":1066.483,"body":"At that same time, I think I"},{"speaker":"Katie Ferro","startTime":1064.383,"endTime":1066.483,"body":"got four clients around the"},{"speaker":"Katie Ferro","startTime":1066.483,"endTime":1068.453,"body":"same time doing anything."},{"speaker":"Katie Ferro","startTime":1068.453,"endTime":1073.073,"body":"They just knew that I was home, you know,"},{"speaker":"Katie Ferro","startTime":1068.453,"endTime":1073.073,"body":"and the CPA firm knew that I was there"},{"speaker":"Katie Ferro","startTime":1073.073,"endTime":1075.593,"body":"available for it because of one referral."},{"speaker":"Katie Ferro","startTime":1076.583,"endTime":1080.573,"body":"So yeah, I took them and then I"},{"speaker":"Katie Ferro","startTime":1076.583,"endTime":1080.573,"body":"felt like I had my plate there"},{"speaker":"Katie Ferro","startTime":1081.093,"endTime":1085.763,"body":"at about five clients, especially"},{"speaker":"Katie Ferro","startTime":1081.093,"endTime":1085.763,"body":"cause one was a big, um, account."},{"speaker":"Katie Ferro","startTime":1085.7930000000001,"endTime":1090.053,"body":"And I think we've talked about this"},{"speaker":"Katie Ferro","startTime":1085.7930000000001,"endTime":1090.053,"body":"with this account recently, let them go."},{"speaker":"Katie Ferro","startTime":1090.203,"endTime":1094.343,"body":"But I gave them a hefty, hefty dollar"},{"speaker":"Katie Ferro","startTime":1090.203,"endTime":1094.343,"body":"amount per hour and I billed per"},{"speaker":"Katie Ferro","startTime":1094.343,"endTime":1096.113,"body":"hour for awhile because I do that."},{"speaker":"Katie Ferro","startTime":1096.113,"endTime":1096.953,"body":"I was selling sleep."},{"speaker":"Katie Ferro","startTime":1098.553,"endTime":1099.7830000000001,"body":"And I was a tired mom."},{"speaker":"Katie Ferro","startTime":1100.5330000000001,"endTime":1103.173,"body":"So I was like, if they don't want to pay"},{"speaker":"Katie Ferro","startTime":1100.5330000000001,"endTime":1103.173,"body":"me this, then I don't want to work on it."},{"speaker":"Katie Ferro","startTime":1103.173,"endTime":1105.363,"body":"Cause I don't have time to"},{"speaker":"Katie Ferro","startTime":1103.173,"endTime":1105.363,"body":"take from anywhere else."},{"speaker":"Katie Ferro","startTime":1105.633,"endTime":1109.083,"body":"I it's gonna come from my son or"},{"speaker":"Katie Ferro","startTime":1105.633,"endTime":1109.083,"body":"it's going to come from my sleep."},{"speaker":"Katie Ferro","startTime":1109.083,"endTime":1111.723,"body":"And so in those days it"},{"speaker":"Katie Ferro","startTime":1109.083,"endTime":1111.723,"body":"was only coming from sleep."},{"speaker":"Katie Ferro","startTime":1112.323,"endTime":1115.473,"body":"Um, that was a great account"},{"speaker":"Katie Ferro","startTime":1112.323,"endTime":1115.473,"body":"and, but I felt capped."},{"speaker":"Katie Ferro","startTime":1115.683,"endTime":1117.633,"body":"So here's the twist I felt kept."},{"speaker":"Katie Ferro","startTime":1117.673,"endTime":1122.013,"body":"I saw no value in growing my bookkeeping"},{"speaker":"Katie Ferro","startTime":1117.673,"endTime":1122.013,"body":"business because I thought that the more"},{"speaker":"Katie Ferro","startTime":1122.013,"endTime":1128.223,"body":"clients I got, I would either never sleep"},{"speaker":"Katie Ferro","startTime":1122.013,"endTime":1128.223,"body":"or I would, um, have to start putting"},{"speaker":"Katie Ferro","startTime":1128.223,"endTime":1132.153,"body":"him in daycare or getting somebody"},{"speaker":"Katie Ferro","startTime":1128.223,"endTime":1132.153,"body":"to watch him so that I could work."},{"speaker":"Katie Ferro","startTime":1132.393,"endTime":1133.443,"body":"And that was not the goal."},{"speaker":"Katie Ferro","startTime":1133.803,"endTime":1135.933,"body":"So I wasn't looking to grow that."},{"speaker":"Katie Ferro","startTime":1135.993,"endTime":1141.333,"body":"And I started trying to, um, I"},{"speaker":"Katie Ferro","startTime":1135.993,"endTime":1141.333,"body":"started trying to do like courses"},{"speaker":"Katie Ferro","startTime":1141.333,"endTime":1145.2930000000001,"body":"for entrepreneurs and that lasted"},{"speaker":"Katie Ferro","startTime":1141.333,"endTime":1145.2930000000001,"body":"for probably a year before I became"},{"speaker":"Katie Ferro","startTime":1145.2930000000001,"endTime":1146.823,"body":"a bookkeeper of my own stuff."},{"speaker":"Katie Ferro","startTime":1146.973,"endTime":1153.5430000000001,"body":"Cause I was compiling them and I went and"},{"speaker":"Katie Ferro","startTime":1146.973,"endTime":1153.5430000000001,"body":"split it out to see I was five figures"},{"speaker":"Katie Ferro","startTime":1153.5430000000001,"endTime":1155.403,"body":"in the red, on the online course stuff."},{"speaker":"Katie Ferro","startTime":1156.558,"endTime":1158.208,"body":"But how was I paying for that?"},{"speaker":"Katie Ferro","startTime":1158.238,"endTime":1159.768,"body":"And I was like, how did I do this?"},{"speaker":"Katie Ferro","startTime":1159.798,"endTime":1163.698,"body":"And, you know, I skimmed that year, year"},{"speaker":"Katie Ferro","startTime":1159.798,"endTime":1163.698,"body":"and a half to say that in that time I"},{"speaker":"Katie Ferro","startTime":1163.698,"endTime":1166.518,"body":"was still unwavering on the amount of"},{"speaker":"Katie Ferro","startTime":1163.698,"endTime":1166.518,"body":"time that I would spend with my kid."},{"speaker":"Katie Ferro","startTime":1166.9080000000001,"endTime":1170.898,"body":"So I hired a bookkeeper, somebody that"},{"speaker":"Katie Ferro","startTime":1166.9080000000001,"endTime":1170.898,"body":"I used to work with at corporate, and I"},{"speaker":"Katie Ferro","startTime":1170.898,"endTime":1172.6080000000002,"body":"have to take those tasks off my plate."},{"speaker":"Katie Ferro","startTime":1172.6080000000002,"endTime":1175.218,"body":"And once I saw what that was like, I"},{"speaker":"Katie Ferro","startTime":1172.6080000000002,"endTime":1175.218,"body":"just kept giving her more and more."},{"speaker":"Katie Ferro","startTime":1175.218,"endTime":1178.578,"body":"So eventually I was doing no bookkeeping"},{"speaker":"Katie Ferro","startTime":1175.218,"endTime":1178.578,"body":"except for the one big client."},{"speaker":"Katie Ferro","startTime":1179.1180000000002,"endTime":1180.558,"body":"And I was even getting help on that."},{"speaker":"Katie Ferro","startTime":1181.1280000000002,"endTime":1185.6280000000002,"body":"Um, as doing very little bookkeeping,"},{"speaker":"Katie Ferro","startTime":1181.1280000000002,"endTime":1185.6280000000002,"body":"spending time with my son and"},{"speaker":"Katie Ferro","startTime":1185.6280000000002,"endTime":1188.958,"body":"the bookkeeping business was"},{"speaker":"Katie Ferro","startTime":1185.6280000000002,"endTime":1188.958,"body":"supporting this thing that at the"},{"speaker":"Katie Ferro","startTime":1188.958,"endTime":1192.228,"body":"time, um, had only taken money."},{"speaker":"Katie Ferro","startTime":1192.228,"endTime":1194.6280000000002,"body":"And that's when I saw"},{"speaker":"Katie Ferro","startTime":1192.228,"endTime":1194.6280000000002,"body":"the value in bookkeeping."},{"speaker":"Katie Ferro","startTime":1194.8980000000001,"endTime":1196.248,"body":"And that's when everything changed."},{"speaker":"Katie Ferro","startTime":1196.428,"endTime":1201.498,"body":"That's when I said like, this is actually"},{"speaker":"Katie Ferro","startTime":1196.428,"endTime":1201.498,"body":"my bookkeeping business is not only like"},{"speaker":"Katie Ferro","startTime":1201.528,"endTime":1207.078,"body":"monthly recurring, solid, stable, but"},{"speaker":"Katie Ferro","startTime":1201.528,"endTime":1207.078,"body":"it's also passive because I have a team."},{"speaker":"Katie Ferro","startTime":1207.3780000000002,"endTime":1211.518,"body":"So that became the goal and it was,"},{"speaker":"Katie Ferro","startTime":1207.3780000000002,"endTime":1211.518,"body":"let me get, you know, let me quadruple"},{"speaker":"Katie Ferro","startTime":1211.518,"endTime":1213.528,"body":"those clients and triple the team."},{"speaker":"Katie Ferro","startTime":1213.558,"endTime":1214.338,"body":"And that's what I did."},{"speaker":"Serena Shoup","startTime":1216.7230000000002,"endTime":1218.0430000000001,"body":"That's that's awesome."},{"speaker":"Serena Shoup","startTime":1218.0430000000001,"endTime":1221.883,"body":"I hope that anyone listening is really"},{"speaker":"Serena Shoup","startTime":1218.0430000000001,"endTime":1221.883,"body":"inspired by that and realizes that,"},{"speaker":"Serena Shoup","startTime":1222.423,"endTime":1226.713,"body":"um, you don't have to trade all of your"},{"speaker":"Serena Shoup","startTime":1222.423,"endTime":1226.713,"body":"time for, with your clients basically."},{"speaker":"Serena Shoup","startTime":1227.0130000000001,"endTime":1229.7430000000002,"body":"Um, I've pretty much done the same thing."},{"speaker":"Serena Shoup","startTime":1229.9830000000002,"endTime":1233.9730000000002,"body":"Um, I think I only had five"},{"speaker":"Serena Shoup","startTime":1229.9830000000002,"endTime":1233.9730000000002,"body":"clients before I hired somebody"},{"speaker":"Serena Shoup","startTime":1235.2330000000002,"endTime":1236.7930000000001,"body":"because I was in the same position."},{"speaker":"Serena Shoup","startTime":1236.7930000000001,"endTime":1240.873,"body":"It was either hire a babysitter for"},{"speaker":"Serena Shoup","startTime":1236.7930000000001,"endTime":1240.873,"body":"more time, which I had already had a"},{"speaker":"Serena Shoup","startTime":1240.873,"endTime":1246.0030000000002,"body":"babysitter for a couple of days a week,"},{"speaker":"Serena Shoup","startTime":1240.873,"endTime":1246.0030000000002,"body":"but I really actually had her for me time."},{"speaker":"Serena Shoup","startTime":1246.903,"endTime":1247.203,"body":"Right."},{"speaker":"Serena Shoup","startTime":1248.603,"endTime":1252.183,"body":"Because I wanted to have time"},{"speaker":"Serena Shoup","startTime":1248.603,"endTime":1252.183,"body":"to go to appointments and go"},{"speaker":"Serena Shoup","startTime":1252.183,"endTime":1253.953,"body":"get a pedicure or whatever."},{"speaker":"Serena Shoup","startTime":1253.953,"endTime":1258.603,"body":"Cause I had been, you know, staying"},{"speaker":"Serena Shoup","startTime":1253.953,"endTime":1258.603,"body":"home for two years without like"},{"speaker":"Serena Shoup","startTime":1258.7230000000002,"endTime":1262.7430000000002,"body":"being in corporate anymore, not"},{"speaker":"Serena Shoup","startTime":1258.7230000000002,"endTime":1262.7430000000002,"body":"having like my own social life."},{"speaker":"Serena Shoup","startTime":1262.7430000000002,"endTime":1265.413,"body":"So that's mainly why I had the babysitter."},{"speaker":"Serena Shoup","startTime":1265.413,"endTime":1269.373,"body":"And then my client work started trickling"},{"speaker":"Serena Shoup","startTime":1265.413,"endTime":1269.373,"body":"into that time that I had the babysitter."},{"speaker":"Serena Shoup","startTime":1269.373,"endTime":1271.683,"body":"And I was like, I don't want"},{"speaker":"Serena Shoup","startTime":1269.373,"endTime":1271.683,"body":"to add more babysitters."},{"speaker":"Serena Shoup","startTime":1272.568,"endTime":1276.978,"body":"It's actually probably easier for"},{"speaker":"Serena Shoup","startTime":1272.568,"endTime":1276.978,"body":"me to just hire a bookkeeper to take"},{"speaker":"Serena Shoup","startTime":1277.188,"endTime":1279.468,"body":"off the easier bookkeeping tasks."},{"speaker":"Serena Shoup","startTime":1279.768,"endTime":1284.058,"body":"And so I only had five clients"},{"speaker":"Serena Shoup","startTime":1279.768,"endTime":1284.058,"body":"when I, and like three of them were"},{"speaker":"Serena Shoup","startTime":1284.058,"endTime":1287.3580000000002,"body":"quarterly, so wasn't much being done."},{"speaker":"Serena Shoup","startTime":1287.3580000000002,"endTime":1289.068,"body":"I just start small."},{"speaker":"Serena Shoup","startTime":1289.218,"endTime":1293.238,"body":"I started just handing her one client"},{"speaker":"Serena Shoup","startTime":1289.218,"endTime":1293.238,"body":"at a time doing bank reconciliations and"},{"speaker":"Serena Shoup","startTime":1293.238,"endTime":1296.208,"body":"coding, and then just went from there."},{"speaker":"Serena Shoup","startTime":1296.748,"endTime":1297.198,"body":"Yes."},{"speaker":"Katie Ferro","startTime":1297.518,"endTime":1300.6080000000002,"body":"So yes, it's the"},{"speaker":"Katie Ferro","startTime":1297.518,"endTime":1300.6080000000002,"body":"same exact thought process."},{"speaker":"Katie Ferro","startTime":1300.6080000000002,"endTime":1302.1380000000001,"body":"And also the same point."},{"speaker":"Katie Ferro","startTime":1302.1380000000001,"endTime":1306.3980000000001,"body":"It was five clients, but I could see"},{"speaker":"Katie Ferro","startTime":1302.1380000000001,"endTime":1306.3980000000001,"body":"how five clients could take a week, you"},{"speaker":"Katie Ferro","startTime":1306.3980000000001,"endTime":1308.468,"body":"know, like just a little here and there."},{"speaker":"Katie Ferro","startTime":1308.468,"endTime":1312.518,"body":"And, but I only had a little"},{"speaker":"Katie Ferro","startTime":1308.468,"endTime":1312.518,"body":"here and there and I think the"},{"speaker":"Katie Ferro","startTime":1312.518,"endTime":1316.268,"body":"F the first hire that I ever had"},{"speaker":"Katie Ferro","startTime":1312.518,"endTime":1316.268,"body":"in life was my cleaning lady."},{"speaker":"Katie Ferro","startTime":1316.8680000000002,"endTime":1318.548,"body":"And it's the same one."},{"speaker":"Katie Ferro","startTime":1318.6680000000001,"endTime":1319.8980000000001,"body":"She's fantastic."},{"speaker":"Katie Ferro","startTime":1319.8980000000001,"endTime":1323.828,"body":"And she comes twice a month and I think"},{"speaker":"Katie Ferro","startTime":1319.8980000000001,"endTime":1323.828,"body":"I'm going to bump her up to weekly because"},{"speaker":"Katie Ferro","startTime":1323.828,"endTime":1325.3580000000002,"body":"it's just so different when she comes."},{"speaker":"Katie Ferro","startTime":1325.6580000000001,"endTime":1327.968,"body":"Um, and that was because"},{"speaker":"Katie Ferro","startTime":1325.6580000000001,"endTime":1327.968,"body":"I took the big client."},{"speaker":"Katie Ferro","startTime":1328.3580000000002,"endTime":1330.518,"body":"And so her, her room."},{"speaker":"Katie Ferro","startTime":1331.803,"endTime":1339.2730000000001,"body":"So she would clean while I worked"},{"speaker":"Katie Ferro","startTime":1331.803,"endTime":1339.2730000000001,"body":"and I was getting paid close to"},{"speaker":"Katie Ferro","startTime":1339.2730000000001,"endTime":1341.2830000000001,"body":"10 times more per hour than that."},{"speaker":"Katie Ferro","startTime":1341.853,"endTime":1343.5330000000001,"body":"That's the way that I started thinking."},{"speaker":"Katie Ferro","startTime":1343.5330000000001,"endTime":1347.553,"body":"And I'm like, if I'm not cleaning"},{"speaker":"Katie Ferro","startTime":1343.5330000000001,"endTime":1347.553,"body":"my house for two hours, then I'm"},{"speaker":"Katie Ferro","startTime":1347.553,"endTime":1349.683,"body":"profiting, you know, this excess."},{"speaker":"Katie Ferro","startTime":1350.7630000000001,"endTime":1352.4730000000002,"body":"Because that's a task I can get off."},{"speaker":"Katie Ferro","startTime":1352.4730000000002,"endTime":1355.593,"body":"So, and then absolutely"},{"speaker":"Katie Ferro","startTime":1352.4730000000002,"endTime":1355.593,"body":"works that way, you know?"},{"speaker":"Katie Ferro","startTime":1355.593,"endTime":1361.0430000000001,"body":"So she, she allowed me to, to have the"},{"speaker":"Katie Ferro","startTime":1355.593,"endTime":1361.0430000000001,"body":"time back so that didn't come from sleep."},{"speaker":"Katie Ferro","startTime":1361.133,"endTime":1362.603,"body":"And so that my house was still clean."},{"speaker":"Katie Ferro","startTime":1362.603,"endTime":1365.663,"body":"Cause I'm sure that other people,"},{"speaker":"Katie Ferro","startTime":1362.603,"endTime":1365.663,"body":"especially when you're trying to work from"},{"speaker":"Katie Ferro","startTime":1365.663,"endTime":1368.873,"body":"home in those days, I was working from"},{"speaker":"Katie Ferro","startTime":1365.663,"endTime":1368.873,"body":"the couch, looking at the dishes that were"},{"speaker":"Katie Ferro","startTime":1368.873,"endTime":1372.323,"body":"calling my name while my son was napping"},{"speaker":"Katie Ferro","startTime":1368.873,"endTime":1372.323,"body":"and saying, I have a choice right now for"},{"speaker":"Katie Ferro","startTime":1372.323,"endTime":1375.563,"body":"this hour I work or I do the dishes and"},{"speaker":"Katie Ferro","startTime":1372.323,"endTime":1375.563,"body":"I'd be looking at them and it was hard."},{"speaker":"Katie Ferro","startTime":1375.563,"endTime":1378.383,"body":"Now I don't look at them because"},{"speaker":"Katie Ferro","startTime":1375.563,"endTime":1378.383,"body":"I'll want to do the dishes first."},{"speaker":"Katie Ferro","startTime":1378.713,"endTime":1381.923,"body":"Um, but yeah, she was the first and then"},{"speaker":"Katie Ferro","startTime":1378.713,"endTime":1381.923,"body":"the babysitter came next just so that"},{"speaker":"Katie Ferro","startTime":1381.923,"endTime":1384.5330000000001,"body":"I could focus and get a lot more done."},{"speaker":"Katie Ferro","startTime":1384.5330000000001,"endTime":1388.703,"body":"So, you know, the productivity that you"},{"speaker":"Katie Ferro","startTime":1384.5330000000001,"endTime":1388.703,"body":"can have three hours with a babysitter"},{"speaker":"Katie Ferro","startTime":1388.9730000000002,"endTime":1393.5030000000002,"body":"versus three hours from eight to"},{"speaker":"Katie Ferro","startTime":1388.9730000000002,"endTime":1393.5030000000002,"body":"11:00 PM is very, very different."},{"speaker":"Katie Ferro","startTime":1393.5030000000002,"endTime":1395.633,"body":"You'll get like three times more done."},{"speaker":"Katie Ferro","startTime":1395.633,"endTime":1396.713,"body":"You'll feel good."},{"speaker":"Katie Ferro","startTime":1396.9830000000002,"endTime":1400.0430000000001,"body":"And in those days for me,"},{"speaker":"Katie Ferro","startTime":1396.9830000000002,"endTime":1400.0430000000001,"body":"I was home listening to, or"},{"speaker":"Katie Ferro","startTime":1400.0430000000001,"endTime":1401.303,"body":"seeing them out of the window."},{"speaker":"Katie Ferro","startTime":1402.453,"endTime":1405.963,"body":"Playing with the babysitter, knowing"},{"speaker":"Katie Ferro","startTime":1402.453,"endTime":1405.963,"body":"that they were really getting"},{"speaker":"Katie Ferro","startTime":1405.963,"endTime":1409.353,"body":"like the best of the best, because"},{"speaker":"Katie Ferro","startTime":1405.963,"endTime":1409.353,"body":"I'm able to get my stuff done."},{"speaker":"Katie Ferro","startTime":1409.383,"endTime":1414.093,"body":"I'm able to get sleep so I can be a good"},{"speaker":"Katie Ferro","startTime":1409.383,"endTime":1414.093,"body":"mom and they're not missing anything."},{"speaker":"Katie Ferro","startTime":1414.123,"endTime":1416.7630000000001,"body":"It doesn't always have to be me"},{"speaker":"Katie Ferro","startTime":1414.123,"endTime":1416.7630000000001,"body":"if they're well taken care of."},{"speaker":"Katie Ferro","startTime":1416.7630000000001,"endTime":1420.5130000000001,"body":"So that's when I started"},{"speaker":"Katie Ferro","startTime":1416.7630000000001,"endTime":1420.5130000000001,"body":"releasing some of the rains over"},{"speaker":"Katie Ferro","startTime":1420.5130000000001,"endTime":1422.373,"body":"them and it was really freeing."},{"speaker":"Katie Ferro","startTime":1422.403,"endTime":1426.2730000000001,"body":"And so for me, it started with three"},{"speaker":"Katie Ferro","startTime":1422.403,"endTime":1426.2730000000001,"body":"hour days, it would be a babysitter."},{"speaker":"Katie Ferro","startTime":1426.5430000000001,"endTime":1428.463,"body":"I think she was twice"},{"speaker":"Katie Ferro","startTime":1426.5430000000001,"endTime":1428.463,"body":"a week for three hours."},{"speaker":"Katie Ferro","startTime":1428.4930000000002,"endTime":1429.9930000000002,"body":"It's crept up to five."},{"speaker":"Katie Ferro","startTime":1430.2930000000001,"endTime":1433.4730000000002,"body":"Um, but I still do that two"},{"speaker":"Katie Ferro","startTime":1430.2930000000001,"endTime":1433.4730000000002,"body":"days a week, five hours."},{"speaker":"Katie Ferro","startTime":1433.4730000000002,"endTime":1435.633,"body":"And it's really so that I can"},{"speaker":"Katie Ferro","startTime":1433.4730000000002,"endTime":1435.633,"body":"have a little bit of a cushion"},{"speaker":"Katie Ferro","startTime":1435.813,"endTime":1437.163,"body":"so that it's not just abrupt."},{"speaker":"Katie Ferro","startTime":1437.433,"endTime":1441.2430000000002,"body":"Um, but my actual focus time is probably"},{"speaker":"Katie Ferro","startTime":1437.433,"endTime":1441.2430000000002,"body":"still that three hours that you could"},{"speaker":"Katie Ferro","startTime":1441.2430000000002,"endTime":1443.2830000000001,"body":"get so much done in those three hours."},{"speaker":"Katie Ferro","startTime":1443.843,"endTime":1444.2330000000002,"body":"Yeah."},{"speaker":"Serena Shoup","startTime":1444.353,"endTime":1445.7630000000001,"body":"That's"},{"speaker":"Serena Shoup","startTime":1444.353,"endTime":1445.7630000000001,"body":"about where I'm at too."},{"speaker":"Serena Shoup","startTime":1447.353,"endTime":1450.653,"body":"We've talked about this before, but"},{"speaker":"Serena Shoup","startTime":1447.353,"endTime":1450.653,"body":"I'm, I'm in my new office, right?"},{"speaker":"Serena Shoup","startTime":1451.593,"endTime":1452.5230000000001,"body":"And it's glorious."},{"speaker":"Serena Shoup","startTime":1452.5230000000001,"endTime":1453.873,"body":"It's nice, but yeah,"},{"speaker":"Katie Ferro","startTime":1455.913,"endTime":1456.333,"body":"right."},{"speaker":"Katie Ferro","startTime":1456.573,"endTime":1459.803,"body":"Yeah, because it's like phase"},{"speaker":"Katie Ferro","startTime":1456.573,"endTime":1459.803,"body":"one is a work from your bed."},{"speaker":"Katie Ferro","startTime":1459.803,"endTime":1460.673,"body":"Work from the couch."},{"speaker":"Katie Ferro","startTime":1460.673,"endTime":1466.673,"body":"Phase two is get yourself a nice desk"},{"speaker":"Katie Ferro","startTime":1460.673,"endTime":1466.673,"body":"and a real place to work and preferably"},{"speaker":"Katie Ferro","startTime":1466.673,"endTime":1467.903,"body":"somewhere where you can shut the door."},{"speaker":"Katie Ferro","startTime":1467.903,"endTime":1471.2330000000002,"body":"If you're a mom and that's"},{"speaker":"Katie Ferro","startTime":1467.903,"endTime":1471.2330000000002,"body":"life-changing in itself."},{"speaker":"Katie Ferro","startTime":1471.2330000000002,"endTime":1474.383,"body":"And then you feel like for me, so"},{"speaker":"Katie Ferro","startTime":1471.2330000000002,"endTime":1474.383,"body":"accomplished, even just putting that place"},{"speaker":"Katie Ferro","startTime":1474.383,"endTime":1478.643,"body":"there, like I did this, you know, office"},{"speaker":"Katie Ferro","startTime":1474.383,"endTime":1478.643,"body":"expense, the business paid for this."},{"speaker":"Katie Ferro","startTime":1479.093,"endTime":1482.423,"body":"And then the next level is like,"},{"speaker":"Katie Ferro","startTime":1479.093,"endTime":1482.423,"body":"I would be even more productive"},{"speaker":"Katie Ferro","startTime":1482.423,"endTime":1483.5330000000001,"body":"if I were out of the house."},{"speaker":"Katie Ferro","startTime":1483.563,"endTime":1485.7830000000001,"body":"If you want to, again,"},{"speaker":"Katie Ferro","startTime":1483.563,"endTime":1485.7830000000001,"body":"you can do it anyway."},{"speaker":"Katie Ferro","startTime":1485.903,"endTime":1487.643,"body":"We seem to make a lot"},{"speaker":"Katie Ferro","startTime":1485.903,"endTime":1487.643,"body":"of the same decisions."},{"speaker":"Serena Shoup","startTime":1488.453,"endTime":1488.843,"body":"Yeah."},{"speaker":"Serena Shoup","startTime":1489.113,"endTime":1492.2330000000002,"body":"Well, I think you really inspired"},{"speaker":"Serena Shoup","startTime":1489.113,"endTime":1492.2330000000002,"body":"me when you got your office space."},{"speaker":"Serena Shoup","startTime":1492.2330000000002,"endTime":1493.403,"body":"I was like, I need that."},{"speaker":"Serena Shoup","startTime":1493.403,"endTime":1496.853,"body":"And that was mostly because I would"},{"speaker":"Serena Shoup","startTime":1493.403,"endTime":1496.853,"body":"probably be still fine working"},{"speaker":"Serena Shoup","startTime":1496.853,"endTime":1498.2630000000001,"body":"from home, even with a babysitter."},{"speaker":"Serena Shoup","startTime":1499.0230000000001,"endTime":1503.553,"body":"Um, but the problem that I have is that"},{"speaker":"Serena Shoup","startTime":1499.0230000000001,"endTime":1503.553,"body":"I share, I literally share a physical"},{"speaker":"Serena Shoup","startTime":1503.553,"endTime":1508.053,"body":"office with my partner because he now"},{"speaker":"Serena Shoup","startTime":1503.553,"endTime":1508.053,"body":"works from home, which he didn't use to."},{"speaker":"Serena Shoup","startTime":1508.083,"endTime":1510.2430000000002,"body":"So that was never an issue before."},{"speaker":"Serena Shoup","startTime":1510.663,"endTime":1514.143,"body":"Um, but now, like we just have too"},{"speaker":"Serena Shoup","startTime":1510.663,"endTime":1514.143,"body":"many conflicting phone calls and"},{"speaker":"Serena Shoup","startTime":1514.143,"endTime":1519.2430000000002,"body":"meetings and stuff, and it was, it,"},{"speaker":"Serena Shoup","startTime":1514.143,"endTime":1519.2430000000002,"body":"it became just way too stressful"},{"speaker":"Serena Shoup","startTime":1519.2430000000002,"endTime":1521.613,"body":"for me to try to, um, oh crap."},{"speaker":"Serena Shoup","startTime":1521.643,"endTime":1524.643,"body":"He has a phone call, so I have to"},{"speaker":"Serena Shoup","startTime":1521.643,"endTime":1524.643,"body":"move my stuff out of the office"},{"speaker":"Serena Shoup","startTime":1524.643,"endTime":1526.4730000000002,"body":"to like the bedroom or whatever."},{"speaker":"Serena Shoup","startTime":1526.833,"endTime":1528.573,"body":"And it was just like, this is too much."},{"speaker":"Katie Ferro","startTime":1529.9080000000001,"endTime":1534.738,"body":"And, um, for me it"},{"speaker":"Katie Ferro","startTime":1529.9080000000001,"endTime":1534.738,"body":"was a moment of like, you know, I,"},{"speaker":"Katie Ferro","startTime":1534.748,"endTime":1538.338,"body":"I, I guess I didn't mention no, I"},{"speaker":"Katie Ferro","startTime":1534.748,"endTime":1538.338,"body":"did my daughter, my, my poor baby."},{"speaker":"Katie Ferro","startTime":1538.6680000000001,"endTime":1541.6080000000002,"body":"I gave her such a bad rep. She"},{"speaker":"Katie Ferro","startTime":1538.6680000000001,"endTime":1541.6080000000002,"body":"is really, really hard right now."},{"speaker":"Katie Ferro","startTime":1541.6380000000001,"endTime":1544.218,"body":"She's 19 months old and will"},{"speaker":"Katie Ferro","startTime":1541.6380000000001,"endTime":1544.218,"body":"not let me put her down."},{"speaker":"Katie Ferro","startTime":1544.218,"endTime":1545.3580000000002,"body":"It's no exaggeration."},{"speaker":"Katie Ferro","startTime":1545.3580000000002,"endTime":1548.748,"body":"Like if I could show what that"},{"speaker":"Katie Ferro","startTime":1545.3580000000002,"endTime":1548.748,"body":"looks like, it's really intense."},{"speaker":"Katie Ferro","startTime":1549.1080000000002,"endTime":1551.478,"body":"And, um, it wasn't even her though."},{"speaker":"Katie Ferro","startTime":1551.478,"endTime":1552.978,"body":"My kids are all just needy like that."},{"speaker":"Katie Ferro","startTime":1552.978,"endTime":1553.8480000000002,"body":"I'm sure it's normal."},{"speaker":"Katie Ferro","startTime":1554.328,"endTime":1557.958,"body":"So if I would go in the room and close"},{"speaker":"Katie Ferro","startTime":1554.328,"endTime":1557.958,"body":"my door, they would soon forget about me."},{"speaker":"Katie Ferro","startTime":1558.1080000000002,"endTime":1562.338,"body":"But if I had to pee, I used to text"},{"speaker":"Katie Ferro","startTime":1558.1080000000002,"endTime":1562.338,"body":"the babysitter to get them in the other"},{"speaker":"Katie Ferro","startTime":1562.338,"endTime":1565.818,"body":"room so that I could run pee and come"},{"speaker":"Katie Ferro","startTime":1562.338,"endTime":1565.818,"body":"back and I'd be like, can you leave me"},{"speaker":"Katie Ferro","startTime":1565.818,"endTime":1566.8980000000001,"body":"a peanut butter and jelly by the door?"},{"speaker":"Katie Ferro","startTime":1566.8980000000001,"endTime":1569.688,"body":"Like, I couldn't leave the office"},{"speaker":"Katie Ferro","startTime":1566.8980000000001,"endTime":1569.688,"body":"because we would lose a half hour."},{"speaker":"Katie Ferro","startTime":1570.018,"endTime":1571.938,"body":"I would my, my office and my house."},{"speaker":"Katie Ferro","startTime":1571.938,"endTime":1573.438,"body":"I lose a half hour of them."},{"speaker":"Katie Ferro","startTime":1573.558,"endTime":1574.6380000000001,"body":"Mommy, are you done working?"},{"speaker":"Katie Ferro","startTime":1574.758,"endTime":1575.538,"body":"Mommy, can you do this?"},{"speaker":"Katie Ferro","startTime":1575.538,"endTime":1576.228,"body":"And then you get this."},{"speaker":"Katie Ferro","startTime":1577.0980000000002,"endTime":1580.3680000000002,"body":"That otherwise doesn't need to be there"},{"speaker":"Katie Ferro","startTime":1577.0980000000002,"endTime":1580.3680000000002,"body":"because when, when I was there and"},{"speaker":"Katie Ferro","startTime":1580.3680000000002,"endTime":1581.5980000000002,"body":"the door was closed, they were fine."},{"speaker":"Katie Ferro","startTime":1581.6580000000001,"endTime":1583.1580000000001,"body":"Happy everything's moving."},{"speaker":"Katie Ferro","startTime":1583.3980000000001,"endTime":1586.998,"body":"You know, the presence of me became"},{"speaker":"Katie Ferro","startTime":1583.3980000000001,"endTime":1586.998,"body":"the distraction and the day that,"},{"speaker":"Katie Ferro","startTime":1587.228,"endTime":1588.588,"body":"that, that was always how I worked."},{"speaker":"Katie Ferro","startTime":1588.8880000000001,"endTime":1591.8880000000001,"body":"But there was a day where my son is,"},{"speaker":"Katie Ferro","startTime":1588.8880000000001,"endTime":1591.8880000000001,"body":"must've been like six months ago."},{"speaker":"Katie Ferro","startTime":1592.478,"endTime":1596.6180000000002,"body":"My son was, um, knocking on the"},{"speaker":"Katie Ferro","startTime":1592.478,"endTime":1596.6180000000002,"body":"door and I just had 30 minute"},{"speaker":"Katie Ferro","startTime":1596.6180000000002,"endTime":1598.178,"body":"that's left and I really needed it."},{"speaker":"Katie Ferro","startTime":1598.178,"endTime":1599.828,"body":"Like, I really needed those 30 minutes."},{"speaker":"Katie Ferro","startTime":1599.828,"endTime":1601.988,"body":"I had something in my head"},{"speaker":"Katie Ferro","startTime":1599.828,"endTime":1601.988,"body":"writing an email to a client."},{"speaker":"Katie Ferro","startTime":1602.288,"endTime":1605.3780000000002,"body":"It, you know, with the kind of"},{"speaker":"Katie Ferro","startTime":1602.288,"endTime":1605.3780000000002,"body":"Headspace where you've got a focus and"},{"speaker":"Katie Ferro","startTime":1605.3780000000002,"endTime":1610.268,"body":"he's knocking on the door and asking"},{"speaker":"Katie Ferro","startTime":1605.3780000000002,"endTime":1610.268,"body":"me for a hug and I was frustrated,"},{"speaker":"Katie Ferro","startTime":1610.3580000000002,"endTime":1612.068,"body":"you know, but I was frustrated."},{"speaker":"Katie Ferro","startTime":1612.068,"endTime":1614.498,"body":"And then I was going, like,"},{"speaker":"Katie Ferro","startTime":1612.068,"endTime":1614.498,"body":"I can't be frustrated that my"},{"speaker":"Katie Ferro","startTime":1614.498,"endTime":1616.178,"body":"son wants to give me a hug."},{"speaker":"Katie Ferro","startTime":1616.4180000000001,"endTime":1621.038,"body":"I do need this 30 minutes though, so"},{"speaker":"Katie Ferro","startTime":1616.4180000000001,"endTime":1621.038,"body":"that I can be a present parent to him in"},{"speaker":"Katie Ferro","startTime":1621.038,"endTime":1624.3980000000001,"body":"the other, you know, hours that I would"},{"speaker":"Katie Ferro","startTime":1621.038,"endTime":1624.3980000000001,"body":"never have if I was working corporate."},{"speaker":"Katie Ferro","startTime":1624.3980000000001,"endTime":1626.3480000000002,"body":"But like, this is no longer working."},{"speaker":"Katie Ferro","startTime":1626.708,"endTime":1630.6380000000001,"body":"And so, um, I looked and found this"},{"speaker":"Katie Ferro","startTime":1626.708,"endTime":1630.6380000000001,"body":"space that I now share with somebody."},{"speaker":"Katie Ferro","startTime":1630.6380000000001,"endTime":1631.8680000000002,"body":"So it's like so reasonable."},{"speaker":"Katie Ferro","startTime":1631.8680000000002,"endTime":1634.508,"body":"And I always think, I love that I'm"},{"speaker":"Katie Ferro","startTime":1631.8680000000002,"endTime":1634.508,"body":"talking to bookkeepers right now"},{"speaker":"Katie Ferro","startTime":1634.508,"endTime":1635.8580000000002,"body":"because I always think in terms of."},{"speaker":"Katie Ferro","startTime":1636.7230000000002,"endTime":1637.113,"body":"Right."},{"speaker":"Katie Ferro","startTime":1637.413,"endTime":1642.573,"body":"So what she pays, um, I mean,"},{"speaker":"Katie Ferro","startTime":1637.413,"endTime":1642.573,"body":"basically the cost of this office is"},{"speaker":"Katie Ferro","startTime":1642.573,"endTime":1646.5330000000001,"body":"the cost of one monthly client, but"},{"speaker":"Katie Ferro","startTime":1642.573,"endTime":1646.5330000000001,"body":"what does it allow me to then do?"},{"speaker":"Katie Ferro","startTime":1647.343,"endTime":1648.423,"body":"And it's exponential."},{"speaker":"Katie Ferro","startTime":1648.453,"endTime":1651.963,"body":"And then like, and then I hire somebody"},{"speaker":"Katie Ferro","startTime":1648.453,"endTime":1651.963,"body":"to take over the books and like, this is"},{"speaker":"Katie Ferro","startTime":1651.963,"endTime":1654.0030000000002,"body":"where you start thinking in those terms."},{"speaker":"Katie Ferro","startTime":1654.213,"endTime":1656.4930000000002,"body":"And we already think in numbers."},{"speaker":"Katie Ferro","startTime":1656.643,"endTime":1660.5130000000001,"body":"So just start making business, like"},{"speaker":"Katie Ferro","startTime":1656.643,"endTime":1660.5130000000001,"body":"decisions and the rest falls into place."},{"speaker":"Serena Shoup","startTime":1661.2230000000002,"endTime":1662.183,"body":"Yeah, I am."},{"speaker":"Serena Shoup","startTime":1662.213,"endTime":1667.2230000000002,"body":"Um, I am huge at calculating, like"},{"speaker":"Serena Shoup","startTime":1662.213,"endTime":1667.2230000000002,"body":"the opportunity costs of things."},{"speaker":"Serena Shoup","startTime":1667.2530000000002,"endTime":1671.603,"body":"For me, it was the driving time"},{"speaker":"Serena Shoup","startTime":1667.2530000000002,"endTime":1671.603,"body":"that not S I mean, the same"},{"speaker":"Serena Shoup","startTime":1671.603,"endTime":1672.563,"body":"thing would happen at home."},{"speaker":"Serena Shoup","startTime":1672.563,"endTime":1675.7430000000002,"body":"Like if I was working, the"},{"speaker":"Serena Shoup","startTime":1672.563,"endTime":1675.7430000000002,"body":"kids would literally be sitting"},{"speaker":"Serena Shoup","startTime":1675.7430000000002,"endTime":1678.7730000000001,"body":"outside the door, waiting for me"},{"speaker":"Serena Shoup","startTime":1675.7430000000002,"endTime":1678.7730000000001,"body":"to say goodbye on a phone call."},{"speaker":"Serena Shoup","startTime":1678.7730000000001,"endTime":1680.843,"body":"And then they bust in and"},{"speaker":"Serena Shoup","startTime":1678.7730000000001,"endTime":1680.843,"body":"be like, are you done?"},{"speaker":"Serena Shoup","startTime":1680.843,"endTime":1685.703,"body":"And I'm like, I still have to like wrap"},{"speaker":"Serena Shoup","startTime":1680.843,"endTime":1685.703,"body":"up what I just met about can get it out"},{"speaker":"Serena Shoup","startTime":1685.703,"endTime":1688.553,"body":"of my head into like a sauna or whatever."},{"speaker":"Serena Shoup","startTime":1688.943,"endTime":1692.7230000000002,"body":"And, um, but really for me, it was"},{"speaker":"Serena Shoup","startTime":1688.943,"endTime":1692.7230000000002,"body":"the driving time because we live 30"},{"speaker":"Serena Shoup","startTime":1692.7230000000002,"endTime":1695.213,"body":"minutes from town and both of my girls."},{"speaker":"Serena Shoup","startTime":1696.018,"endTime":1700.818,"body":"Even during hybrid school, we're both"},{"speaker":"Serena Shoup","startTime":1696.018,"endTime":1700.818,"body":"going to school on the same two days"},{"speaker":"Serena Shoup","startTime":1700.818,"endTime":1702.3780000000002,"body":"a week on Tuesdays and Thursdays."},{"speaker":"Serena Shoup","startTime":1702.438,"endTime":1706.428,"body":"So those two days I was in the"},{"speaker":"Serena Shoup","startTime":1702.438,"endTime":1706.428,"body":"car for at least two hours a day."},{"speaker":"Serena Shoup","startTime":1707.928,"endTime":1708.3480000000002,"body":"No."},{"speaker":"Serena Shoup","startTime":1708.8580000000002,"endTime":1709.218,"body":"Yeah."},{"speaker":"Serena Shoup","startTime":1709.338,"endTime":1711.1380000000001,"body":"At least two hours usually longer."},{"speaker":"Serena Shoup","startTime":1711.1380000000001,"endTime":1714.3480000000002,"body":"Cause I had to like get there and wait"},{"speaker":"Serena Shoup","startTime":1711.1380000000001,"endTime":1714.3480000000002,"body":"and you know, so I really, it was really"},{"speaker":"Serena Shoup","startTime":1714.3480000000002,"endTime":1716.988,"body":"like a three hour thing every day."},{"speaker":"Serena Shoup","startTime":1717.498,"endTime":1722.298,"body":"And I was like, what could I actually"},{"speaker":"Serena Shoup","startTime":1717.498,"endTime":1722.298,"body":"accomplish in an extra hour a day?"},{"speaker":"Serena Shoup","startTime":1722.568,"endTime":1727.3980000000001,"body":"This office space gets paid for"},{"speaker":"Serena Shoup","startTime":1722.568,"endTime":1727.3980000000001,"body":"by two hours of my time, right."},{"speaker":"Serena Shoup","startTime":1727.428,"endTime":1727.968,"body":"With a client."},{"speaker":"Serena Shoup","startTime":1727.998,"endTime":1728.718,"body":"You know what I mean?"},{"speaker":"Serena Shoup","startTime":1728.718,"endTime":1735.468,"body":"Like, um, it's not even, it's not, it's,"},{"speaker":"Serena Shoup","startTime":1728.718,"endTime":1735.468,"body":"it's half of, one of my, my client fees."},{"speaker":"Serena Shoup","startTime":1735.528,"endTime":1738.798,"body":"Like my minimum client"},{"speaker":"Serena Shoup","startTime":1735.528,"endTime":1738.798,"body":"fee it's super cheap."},{"speaker":"Serena Shoup","startTime":1739.1580000000001,"endTime":1741.438,"body":"So it was like, I can't,"},{"speaker":"Serena Shoup","startTime":1739.1580000000001,"endTime":1741.438,"body":"I can't lose that way."},{"speaker":"Serena Shoup","startTime":1741.438,"endTime":1744.6480000000001,"body":"And I already had most of"},{"speaker":"Serena Shoup","startTime":1741.438,"endTime":1744.6480000000001,"body":"the furniture, so it's like."},{"speaker":"Serena Shoup","startTime":1745.578,"endTime":1746.6580000000001,"body":"And just pull the trigger."},{"speaker":"Serena Shoup","startTime":1747.318,"endTime":1748.338,"body":"I went a little bit, I went a"},{"speaker":"Katie Ferro","startTime":1748.338,"endTime":1751.698,"body":"little bit crazy in here,"},{"speaker":"Katie Ferro","startTime":1748.338,"endTime":1751.698,"body":"but I do like, I think that it's worth it."},{"speaker":"Katie Ferro","startTime":1751.728,"endTime":1753.588,"body":"Like I'm like, yeah, it's nice."},{"speaker":"Katie Ferro","startTime":1753.588,"endTime":1756.3780000000002,"body":"But I, it also feels"},{"speaker":"Katie Ferro","startTime":1753.588,"endTime":1756.3780000000002,"body":"like worth it, you know?"},{"speaker":"Katie Ferro","startTime":1756.3780000000002,"endTime":1759.078,"body":"And because energetically,"},{"speaker":"Katie Ferro","startTime":1756.3780000000002,"endTime":1759.078,"body":"that's another thing too."},{"speaker":"Katie Ferro","startTime":1759.078,"endTime":1763.1480000000001,"body":"It's like just the quiet is so nice, but"},{"speaker":"Katie Ferro","startTime":1759.078,"endTime":1763.1480000000001,"body":"like energetically look sitting here."},{"speaker":"Katie Ferro","startTime":1763.1480000000001,"endTime":1767.688,"body":"I, um, it, it it's worth it because"},{"speaker":"Katie Ferro","startTime":1763.1480000000001,"endTime":1767.688,"body":"then like, yes, it's inspiring."},{"speaker":"Katie Ferro","startTime":1767.688,"endTime":1769.3680000000002,"body":"And then that creates, right."},{"speaker":"Katie Ferro","startTime":1769.728,"endTime":1772.3980000000001,"body":"So, um, it's all, it's all worth it."},{"speaker":"Katie Ferro","startTime":1772.458,"endTime":1776.1180000000002,"body":"Um, and it's always just a little,"},{"speaker":"Katie Ferro","startTime":1772.458,"endTime":1776.1180000000002,"body":"you know, one step I look, I'm"},{"speaker":"Katie Ferro","startTime":1776.1180000000002,"endTime":1779.5980000000002,"body":"looking at it and I'm thinking like"},{"speaker":"Katie Ferro","startTime":1776.1180000000002,"endTime":1779.5980000000002,"body":"this wasn't even part of the plan."},{"speaker":"Katie Ferro","startTime":1779.808,"endTime":1782.958,"body":"You know, this was nowhere"},{"speaker":"Katie Ferro","startTime":1779.808,"endTime":1782.958,"body":"near a part of the plan."},{"speaker":"Katie Ferro","startTime":1783.228,"endTime":1786.4080000000001,"body":"So it's really cool because it evolves"},{"speaker":"Katie Ferro","startTime":1783.228,"endTime":1786.4080000000001,"body":"and it evolves pretty quickly and it"},{"speaker":"Katie Ferro","startTime":1786.4080000000001,"endTime":1791.538,"body":"evolves and you, and I didn't even"},{"speaker":"Katie Ferro","startTime":1786.4080000000001,"endTime":1791.538,"body":"have like a support or strategy."},{"speaker":"Katie Ferro","startTime":1791.538,"endTime":1794.8680000000002,"body":"We just were doing it and, and"},{"speaker":"Katie Ferro","startTime":1791.538,"endTime":1794.8680000000002,"body":"making the twists and turns."},{"speaker":"Katie Ferro","startTime":1795.8880000000001,"endTime":1800.5980000000002,"body":"You know, we talk about, well, I do, and"},{"speaker":"Katie Ferro","startTime":1795.8880000000001,"endTime":1800.5980000000002,"body":"I'm shifting the way that I talk about"},{"speaker":"Katie Ferro","startTime":1800.5980000000002,"endTime":1802.3680000000002,"body":"it because I say it can happen fast."},{"speaker":"Katie Ferro","startTime":1802.428,"endTime":1806.448,"body":"It can happen fast, of course, but"},{"speaker":"Katie Ferro","startTime":1802.428,"endTime":1806.448,"body":"it doesn't need to, nothing needs"},{"speaker":"Katie Ferro","startTime":1806.448,"endTime":1809.8680000000002,"body":"to happen in any certain set of"},{"speaker":"Katie Ferro","startTime":1806.448,"endTime":1809.8680000000002,"body":"timeframes, so it can happen nice"},{"speaker":"Katie Ferro","startTime":1809.8680000000002,"endTime":1811.998,"body":"and slow and it can happen fast."},{"speaker":"Katie Ferro","startTime":1811.998,"endTime":1812.4180000000001,"body":"And yeah."},{"speaker":"Katie Ferro","startTime":1812.678,"endTime":1812.8880000000001,"body":"And"},{"speaker":"Serena Shoup","startTime":1814.508,"endTime":1816.758,"body":"what, what"},{"speaker":"Serena Shoup","startTime":1814.508,"endTime":1816.758,"body":"people think is fast versus."},{"speaker":"Serena Shoup","startTime":1817.833,"endTime":1817.953,"body":"Yeah."},{"speaker":"Serena Shoup","startTime":1818.2530000000002,"endTime":1821.5230000000001,"body":"On the other side of it, I look back"},{"speaker":"Serena Shoup","startTime":1818.2530000000002,"endTime":1821.5230000000001,"body":"and I'm like, that did happen fast,"},{"speaker":"Serena Shoup","startTime":1821.5230000000001,"endTime":1824.0130000000001,"body":"but while you're in it, it feels"},{"speaker":"Serena Shoup","startTime":1821.5230000000001,"endTime":1824.0130000000001,"body":"like it's happening really slow."},{"speaker":"Serena Shoup","startTime":1824.343,"endTime":1828.7530000000002,"body":"Like it took me a full year to get to 10"},{"speaker":"Serena Shoup","startTime":1824.343,"endTime":1828.7530000000002,"body":"clients, but actually that's pretty fast."},{"speaker":"Serena Shoup","startTime":1828.7530000000002,"endTime":1830.133,"body":"That's basically a client a month."},{"speaker":"Katie Ferro","startTime":1830.7330000000002,"endTime":1831.663,"body":"Yeah, it is."},{"speaker":"Katie Ferro","startTime":1831.663,"endTime":1831.813,"body":"Yeah."},{"speaker":"Katie Ferro","startTime":1832.133,"endTime":1836.0030000000002,"body":"And, and I think, like you"},{"speaker":"Katie Ferro","startTime":1832.133,"endTime":1836.0030000000002,"body":"mentioned, bringing on the team,"},{"speaker":"Katie Ferro","startTime":1836.303,"endTime":1841.853,"body":"it started slow and steady one"},{"speaker":"Katie Ferro","startTime":1836.303,"endTime":1841.853,"body":"person to hire one client to train."},{"speaker":"Katie Ferro","startTime":1842.0330000000001,"endTime":1843.7430000000002,"body":"Like, let's be honest to that."},{"speaker":"Katie Ferro","startTime":1843.7430000000002,"endTime":1844.7630000000001,"body":"Like I'm sure."},{"speaker":"Katie Ferro","startTime":1845.153,"endTime":1847.5230000000001,"body":"I'm sure we're just going"},{"speaker":"Katie Ferro","startTime":1845.153,"endTime":1847.5230000000001,"body":"to get super honest here."},{"speaker":"Katie Ferro","startTime":1847.913,"endTime":1850.943,"body":"Like when we go into clients,"},{"speaker":"Katie Ferro","startTime":1847.913,"endTime":1850.943,"body":"I'm just talking for us."},{"speaker":"Katie Ferro","startTime":1850.943,"endTime":1852.0230000000001,"body":"I'm just going to talk about me now."},{"speaker":"Katie Ferro","startTime":1852.0230000000001,"endTime":1853.373,"body":"You can just echo me if it's true."},{"speaker":"Katie Ferro","startTime":1853.7930000000001,"endTime":1857.213,"body":"When I am doing a client and"},{"speaker":"Katie Ferro","startTime":1853.7930000000001,"endTime":1857.213,"body":"it's my client and I have to"},{"speaker":"Katie Ferro","startTime":1857.213,"endTime":1858.953,"body":"do something like link payroll."},{"speaker":"Katie Ferro","startTime":1859.133,"endTime":1859.4930000000002,"body":"Right."},{"speaker":"Katie Ferro","startTime":1859.4930000000002,"endTime":1861.083,"body":"So that it automatically feeds."},{"speaker":"Katie Ferro","startTime":1861.083,"endTime":1862.313,"body":"And I know that it's right."},{"speaker":"Katie Ferro","startTime":1862.643,"endTime":1864.413,"body":"And I go in, and there's"},{"speaker":"Katie Ferro","startTime":1862.643,"endTime":1864.413,"body":"a hiccup with that."},{"speaker":"Katie Ferro","startTime":1864.683,"endTime":1867.5330000000001,"body":"I'm not going to spend two hours"},{"speaker":"Katie Ferro","startTime":1864.683,"endTime":1867.5330000000001,"body":"linking payroll because I could get"},{"speaker":"Katie Ferro","startTime":1867.5330000000001,"endTime":1869.363,"body":"the whole account done in two hours."},{"speaker":"Katie Ferro","startTime":1869.363,"endTime":1871.673,"body":"So it's like, I'm just going to"},{"speaker":"Katie Ferro","startTime":1869.363,"endTime":1871.673,"body":"get this one done really fast."},{"speaker":"Katie Ferro","startTime":1872.808,"endTime":1876.8580000000002,"body":"So when you're hiring a team, you've"},{"speaker":"Katie Ferro","startTime":1872.808,"endTime":1876.8580000000002,"body":"got probably some inefficiencies in"},{"speaker":"Katie Ferro","startTime":1876.8580000000002,"endTime":1879.528,"body":"place and you then want to correct that."},{"speaker":"Katie Ferro","startTime":1879.9180000000001,"endTime":1883.428,"body":"So it takes time to get the"},{"speaker":"Katie Ferro","startTime":1879.9180000000001,"endTime":1883.428,"body":"efficiencies done and know that"},{"speaker":"Katie Ferro","startTime":1883.428,"endTime":1884.838,"body":"your system is really right."},{"speaker":"Katie Ferro","startTime":1884.838,"endTime":1889.488,"body":"So like you're eating time in the front"},{"speaker":"Katie Ferro","startTime":1884.838,"endTime":1889.488,"body":"again, though, knowing you're going"},{"speaker":"Katie Ferro","startTime":1889.488,"endTime":1892.068,"body":"to be reaping those benefits forever."},{"speaker":"Katie Ferro","startTime":1892.0980000000002,"endTime":1895.8780000000002,"body":"So it's way easier to get stuck in,"},{"speaker":"Katie Ferro","startTime":1892.0980000000002,"endTime":1895.8780000000002,"body":"in working inefficiently when you're"},{"speaker":"Katie Ferro","startTime":1895.8780000000002,"endTime":1899.478,"body":"working just by yourself, when you're,"},{"speaker":"Katie Ferro","startTime":1895.8780000000002,"endTime":1899.478,"body":"when you're having another set of"},{"speaker":"Katie Ferro","startTime":1899.478,"endTime":1903.708,"body":"eyes, even if it's just your own staff"},{"speaker":"Katie Ferro","startTime":1899.478,"endTime":1903.708,"body":"in there, you don't want to explain"},{"speaker":"Katie Ferro","startTime":1903.708,"endTime":1907.3680000000002,"body":"all of the weird nuances you want to"},{"speaker":"Katie Ferro","startTime":1903.708,"endTime":1907.3680000000002,"body":"assist in the ties and clean them up."},{"speaker":"Katie Ferro","startTime":1907.3980000000001,"endTime":1911.838,"body":"Not to say they don't happen, but it"},{"speaker":"Katie Ferro","startTime":1907.3980000000001,"endTime":1911.838,"body":"takes a little bit of time and moving"},{"speaker":"Katie Ferro","startTime":1911.838,"endTime":1913.248,"body":"one client what you're going to learn."},{"speaker":"Katie Ferro","startTime":1913.248,"endTime":1917.3580000000002,"body":"And then, um, but then also"},{"speaker":"Katie Ferro","startTime":1913.248,"endTime":1917.3580000000002,"body":"dividends on, on just training"},{"speaker":"Katie Ferro","startTime":1917.3580000000002,"endTime":1922.218,"body":"that one team member, your team"},{"speaker":"Katie Ferro","startTime":1917.3580000000002,"endTime":1922.218,"body":"member, when you slowly train them."},{"speaker":"Katie Ferro","startTime":1922.248,"endTime":1924.288,"body":"So that they're very good at one client."},{"speaker":"Katie Ferro","startTime":1924.288,"endTime":1927.228,"body":"Then they're going to get very good at"},{"speaker":"Katie Ferro","startTime":1924.288,"endTime":1927.228,"body":"three and potentially very good at, I"},{"speaker":"Katie Ferro","startTime":1927.228,"endTime":1931.353,"body":"have one that, uh, Which is, I think a"},{"speaker":"Katie Ferro","startTime":1927.228,"endTime":1931.353,"body":"lot of clients for one person to manage,"},{"speaker":"Katie Ferro","startTime":1931.383,"endTime":1934.893,"body":"especially because she's also a stay"},{"speaker":"Katie Ferro","startTime":1931.383,"endTime":1934.893,"body":"at home mom with other things going on,"},{"speaker":"Katie Ferro","startTime":1934.893,"endTime":1938.373,"body":"but she does a great job managing that,"},{"speaker":"Katie Ferro","startTime":1934.893,"endTime":1938.373,"body":"but she knows she's at her limit there."},{"speaker":"Katie Ferro","startTime":1938.373,"endTime":1940.7430000000002,"body":"So it's like, we're moving on"},{"speaker":"Katie Ferro","startTime":1938.373,"endTime":1940.7430000000002,"body":"to the next bookkeeper now."},{"speaker":"Katie Ferro","startTime":1941.5430000000001,"endTime":1941.873,"body":"Yeah."},{"speaker":"Serena Shoup","startTime":1942.893,"endTime":1943.313,"body":"Yeah."},{"speaker":"Serena Shoup","startTime":1943.433,"endTime":1944.423,"body":"I agree."},{"speaker":"Serena Shoup","startTime":1944.4830000000002,"endTime":1952.2530000000002,"body":"It is a lot of time investment upfront,"},{"speaker":"Serena Shoup","startTime":1944.4830000000002,"endTime":1952.2530000000002,"body":"like up in the front front, but it"},{"speaker":"Serena Shoup","startTime":1952.2530000000002,"endTime":1957.683,"body":"does pay off because then like, if"},{"speaker":"Serena Shoup","startTime":1952.2530000000002,"endTime":1957.683,"body":"you just dedicate the time to getting"},{"speaker":"Serena Shoup","startTime":1957.683,"endTime":1962.093,"body":"your system set up and your process"},{"speaker":"Serena Shoup","startTime":1957.683,"endTime":1962.093,"body":"and coaching your bookkeepers the way"},{"speaker":"Serena Shoup","startTime":1962.093,"endTime":1967.0430000000001,"body":"you want them to do things, then you"},{"speaker":"Serena Shoup","startTime":1962.093,"endTime":1967.0430000000001,"body":"rarely have to revisit that after right."},{"speaker":"Katie Ferro","startTime":1967.953,"endTime":1968.343,"body":"Right."},{"speaker":"Katie Ferro","startTime":1968.403,"endTime":1972.393,"body":"And I do this thing where like, I,"},{"speaker":"Katie Ferro","startTime":1968.403,"endTime":1972.393,"body":"I pop in, you know, every so often"},{"speaker":"Katie Ferro","startTime":1972.393,"endTime":1975.123,"body":"I don't necessarily, I always say"},{"speaker":"Katie Ferro","startTime":1972.393,"endTime":1975.123,"body":"I'm going to put a schedule on that."},{"speaker":"Katie Ferro","startTime":1975.123,"endTime":1978.843,"body":"And I don't, it's like if something"},{"speaker":"Katie Ferro","startTime":1975.123,"endTime":1978.843,"body":"happens or if I feel like I'm losing"},{"speaker":"Katie Ferro","startTime":1978.843,"endTime":1981.843,"body":"a little bit of a familiarity with"},{"speaker":"Katie Ferro","startTime":1978.843,"endTime":1981.843,"body":"the client, then I'll pop back"},{"speaker":"Katie Ferro","startTime":1981.843,"endTime":1984.5430000000001,"body":"in and look, but you're really"},{"speaker":"Katie Ferro","startTime":1981.843,"endTime":1984.5430000000001,"body":"just adjusting at that point."},{"speaker":"Katie Ferro","startTime":1984.5430000000001,"endTime":1987.183,"body":"And it doesn't take much"},{"speaker":"Katie Ferro","startTime":1984.5430000000001,"endTime":1987.183,"body":"time and it's just so nice."},{"speaker":"Katie Ferro","startTime":1987.693,"endTime":1992.4930000000002,"body":"It's so necessary to, to really, I think,"},{"speaker":"Katie Ferro","startTime":1987.693,"endTime":1992.4930000000002,"body":"live the life that you want it's with"},{"speaker":"Katie Ferro","startTime":1992.5230000000001,"endTime":1994.563,"body":"what we're really trying to do here."},{"speaker":"Katie Ferro","startTime":1994.7730000000001,"endTime":1996.9930000000002,"body":"I think it's necessary to hire a team."},{"speaker":"Serena Shoup","startTime":1998.2730000000001,"endTime":1999.0230000000001,"body":"Absolutely."},{"speaker":"Serena Shoup","startTime":1999.5030000000002,"endTime":1999.833,"body":"Yeah."},{"speaker":"Serena Shoup","startTime":1999.893,"endTime":2006.703,"body":"And the other side of that too, is being"},{"speaker":"Serena Shoup","startTime":1999.893,"endTime":2006.703,"body":"able to, um, not be the only one that"},{"speaker":"Serena Shoup","startTime":2006.703,"endTime":2012.373,"body":"your clients talk to and if something"},{"speaker":"Serena Shoup","startTime":2006.703,"endTime":2012.373,"body":"ever happened and you needed to step away,"},{"speaker":"Serena Shoup","startTime":2012.913,"endTime":2017.5330000000001,"body":"there's continuity because they're already"},{"speaker":"Serena Shoup","startTime":2012.913,"endTime":2017.5330000000001,"body":"used to working with another bookkeeper"},{"speaker":"Serena Shoup","startTime":2017.563,"endTime":2019.093,"body":"and, and all that kind of stuff."},{"speaker":"Serena Shoup","startTime":2019.123,"endTime":2020.953,"body":"I still talk to all my clients."},{"speaker":"Serena Shoup","startTime":2021.0430000000001,"endTime":2023.7730000000001,"body":"Um, I don't meet with all"},{"speaker":"Serena Shoup","startTime":2021.0430000000001,"endTime":2023.7730000000001,"body":"of them every month anymore."},{"speaker":"Serena Shoup","startTime":2023.803,"endTime":2026.173,"body":"I have my client manager"},{"speaker":"Serena Shoup","startTime":2023.803,"endTime":2026.173,"body":"doing some of them."},{"speaker":"Serena Shoup","startTime":2026.173,"endTime":2026.2330000000002,"body":"Yeah."},{"speaker":"Serena Shoup","startTime":2027.083,"endTime":2029.933,"body":"Um, but eventually it'll get to the"},{"speaker":"Serena Shoup","startTime":2027.083,"endTime":2029.933,"body":"point where I'm only meeting with"},{"speaker":"Serena Shoup","startTime":2029.933,"endTime":2031.853,"body":"them maybe quarterly or annually, so,"},{"speaker":"Katie Ferro","startTime":2032.393,"endTime":2033.563,"body":"right, right."},{"speaker":"Katie Ferro","startTime":2033.7930000000001,"endTime":2037.0330000000001,"body":"Just even as needed, like"},{"speaker":"Katie Ferro","startTime":2033.7930000000001,"endTime":2037.0330000000001,"body":"I'm here or like, you know,"},{"speaker":"Katie Ferro","startTime":2037.0330000000001,"endTime":2039.2530000000002,"body":"you can then engage instead."},{"speaker":"Katie Ferro","startTime":2039.2530000000002,"endTime":2042.853,"body":"Cause a lot of mine, um,"},{"speaker":"Katie Ferro","startTime":2039.2530000000002,"endTime":2042.853,"body":"I'm there and they know it."},{"speaker":"Katie Ferro","startTime":2042.853,"endTime":2046.4830000000002,"body":"And so they might just pop out with"},{"speaker":"Katie Ferro","startTime":2042.853,"endTime":2046.4830000000002,"body":"a question or they'll email back"},{"speaker":"Katie Ferro","startTime":2046.4830000000002,"endTime":2050.293,"body":"with a question on their report and"},{"speaker":"Katie Ferro","startTime":2046.4830000000002,"endTime":2050.293,"body":"then they're copying both of us and"},{"speaker":"Katie Ferro","startTime":2050.293,"endTime":2052.363,"body":"I usually want to respond to those."},{"speaker":"Katie Ferro","startTime":2052.573,"endTime":2056.773,"body":"But again, I think I'm grooming,"},{"speaker":"Katie Ferro","startTime":2052.573,"endTime":2056.773,"body":"um, like my head bookkeeper up to,"},{"speaker":"Katie Ferro","startTime":2056.803,"endTime":2060.373,"body":"I always loop her in so that she can"},{"speaker":"Katie Ferro","startTime":2056.803,"endTime":2060.373,"body":"see what those responses look like."},{"speaker":"Katie Ferro","startTime":2060.403,"endTime":2066.133,"body":"I always then hop off on boxer and explain"},{"speaker":"Katie Ferro","startTime":2060.403,"endTime":2066.133,"body":"to her why I answered that way so that"},{"speaker":"Katie Ferro","startTime":2066.133,"endTime":2069.553,"body":"eventually she'll be able to make those"},{"speaker":"Katie Ferro","startTime":2066.133,"endTime":2069.553,"body":"decisions and understand things too."},{"speaker":"Katie Ferro","startTime":2069.583,"endTime":2069.763,"body":"Yeah."},{"speaker":"Katie Ferro","startTime":2070.423,"endTime":2070.623,"body":"Yeah."},{"speaker":"Serena Shoup","startTime":2070.993,"endTime":2071.923,"body":"We do the same thing."},{"speaker":"Serena Shoup","startTime":2072.773,"endTime":2076.793,"body":"So, um, what I did, what I actually"},{"speaker":"Serena Shoup","startTime":2072.773,"endTime":2076.793,"body":"brought you on to talk about,"},{"speaker":"Serena Shoup","startTime":2076.823,"endTime":2080.453,"body":"and there were some people so,"},{"speaker":"Serena Shoup","startTime":2076.823,"endTime":2080.453,"body":"sorry, everyone, you got our life"},{"speaker":"Serena Shoup","startTime":2080.453,"endTime":2082.253,"body":"stories and how similar they are."},{"speaker":"Serena Shoup","startTime":2082.553,"endTime":2086.743,"body":"But, um, what I wanted to"},{"speaker":"Serena Shoup","startTime":2082.553,"endTime":2086.743,"body":"bring you, I don't feel like"},{"speaker":"Katie Ferro","startTime":2086.743,"endTime":2087.283,"body":"it was needed."},{"speaker":"Katie Ferro","startTime":2087.313,"endTime":2088.303,"body":"I have a feeling it was needed."},{"speaker":"Katie Ferro","startTime":2088.303,"endTime":2089.4429999999998,"body":"So I just was going with it."},{"speaker":"Katie Ferro","startTime":2089.623,"endTime":2091.483,"body":"I'm like this isn't unique"},{"speaker":"Katie Ferro","startTime":2089.623,"endTime":2091.483,"body":"way of looking at it."},{"speaker":"Katie Ferro","startTime":2091.483,"endTime":2092.723,"body":"I think it's good and honest."},{"speaker":"Katie Ferro","startTime":2093.703,"endTime":2094.243,"body":"Yeah."},{"speaker":"Serena Shoup","startTime":2094.393,"endTime":2099.433,"body":"So number one is"},{"speaker":"Serena Shoup","startTime":2094.393,"endTime":2099.433,"body":"that, like now you guys, a lot of"},{"speaker":"Serena Shoup","startTime":2099.433,"endTime":2103.063,"body":"you probably already follow both of"},{"speaker":"Serena Shoup","startTime":2099.433,"endTime":2103.063,"body":"us, but like we technically could"},{"speaker":"Serena Shoup","startTime":2103.063,"endTime":2108.073,"body":"be considered competition, but I"},{"speaker":"Serena Shoup","startTime":2103.063,"endTime":2108.073,"body":"don't really view things that way."},{"speaker":"Serena Shoup","startTime":2108.103,"endTime":2113.143,"body":"And um, I always like to give people"},{"speaker":"Serena Shoup","startTime":2108.103,"endTime":2113.143,"body":"other options in case they, for some"},{"speaker":"Serena Shoup","startTime":2113.143,"endTime":2114.703,"body":"weird reason, don't like my style."},{"speaker":"Serena Shoup","startTime":2116.233,"endTime":2117.343,"body":"They have another option."},{"speaker":"Serena Shoup","startTime":2117.793,"endTime":2119.983,"body":"That's pretty much the same, but whatever."},{"speaker":"Serena Shoup","startTime":2121.298,"endTime":2123.0679999999998,"body":"To to learn from."},{"speaker":"Serena Shoup","startTime":2123.0679999999998,"endTime":2128.738,"body":"And also Katie just came out with another"},{"speaker":"Serena Shoup","startTime":2123.0679999999998,"endTime":2128.738,"body":"program that is for people who don't"},{"speaker":"Serena Shoup","startTime":2128.768,"endTime":2133.5679999999998,"body":"yet have an accounting education or a"},{"speaker":"Serena Shoup","startTime":2128.768,"endTime":2133.5679999999998,"body":"background, but want to do bookkeeping."},{"speaker":"Serena Shoup","startTime":2133.928,"endTime":2137.768,"body":"And so I wanted to bring her in to"},{"speaker":"Serena Shoup","startTime":2133.928,"endTime":2137.768,"body":"talk about that in case any of you are"},{"speaker":"Serena Shoup","startTime":2137.768,"endTime":2141.008,"body":"interested in that, because I do know"},{"speaker":"Serena Shoup","startTime":2137.768,"endTime":2141.008,"body":"there were some people that were in these"},{"speaker":"Serena Shoup","startTime":2141.008,"endTime":2146.078,"body":"workshops that, um, reached out and had,"},{"speaker":"Serena Shoup","startTime":2141.008,"endTime":2146.078,"body":"had expressed a little concern that like,"},{"speaker":"Serena Shoup","startTime":2146.078,"endTime":2149.3179999999998,"body":"they felt really behind because they"},{"speaker":"Serena Shoup","startTime":2146.078,"endTime":2149.3179999999998,"body":"didn't have the corporate experience."},{"speaker":"Serena Shoup","startTime":2149.5879999999997,"endTime":2153.848,"body":"Um, and so I think I've already shared"},{"speaker":"Serena Shoup","startTime":2149.5879999999997,"endTime":2153.848,"body":"the link, but I'll share it again after"},{"speaker":"Serena Shoup","startTime":2153.848,"endTime":2158.018,"body":"this is over, but Katie, can you talk"},{"speaker":"Serena Shoup","startTime":2153.848,"endTime":2158.018,"body":"about your become a bookkeeper program?"},{"speaker":"Katie Ferro","startTime":2159.058,"endTime":2161.518,"body":"Yeah, this is just"},{"speaker":"Katie Ferro","startTime":2159.058,"endTime":2161.518,"body":"about as bad as asking me who I am."},{"speaker":"Katie Ferro","startTime":2163.358,"endTime":2163.898,"body":"Yes."},{"speaker":"Serena Shoup","startTime":2164.408,"endTime":2166.208,"body":"So first"},{"speaker":"Serena Shoup","startTime":2164.408,"endTime":2166.208,"body":"I'm going to, there we go."},{"speaker":"Katie Ferro","startTime":2166.778,"endTime":2168.408,"body":"That might be"},{"speaker":"Katie Ferro","startTime":2166.778,"endTime":2168.408,"body":"a harder question first."},{"speaker":"Katie Ferro","startTime":2168.5679999999998,"endTime":2169.658,"body":"Explain what it is."},{"speaker":"Katie Ferro","startTime":2169.748,"endTime":2172.718,"body":"And then, and then I'm going"},{"speaker":"Katie Ferro","startTime":2169.748,"endTime":2172.718,"body":"to get into how it came to be"},{"speaker":"Katie Ferro","startTime":2173.078,"endTime":2174.488,"body":"and then like who it's for."},{"speaker":"Katie Ferro","startTime":2174.8179999999998,"endTime":2180.788,"body":"So, uh, it is, it's a course,"},{"speaker":"Katie Ferro","startTime":2174.8179999999998,"endTime":2180.788,"body":"you go in and you do it yourself."},{"speaker":"Katie Ferro","startTime":2180.788,"endTime":2185.198,"body":"So it's, self-paced however long that"},{"speaker":"Katie Ferro","startTime":2180.788,"endTime":2185.198,"body":"takes you and people will often ask,"},{"speaker":"Katie Ferro","startTime":2185.198,"endTime":2186.578,"body":"like, how long is it going to take?"},{"speaker":"Katie Ferro","startTime":2186.8179999999998,"endTime":2190.538,"body":"I think it could take anywhere from two"},{"speaker":"Katie Ferro","startTime":2186.8179999999998,"endTime":2190.538,"body":"weeks to six months, depending on you."},{"speaker":"Katie Ferro","startTime":2191.078,"endTime":2193.628,"body":"Some people go in and they binge"},{"speaker":"Katie Ferro","startTime":2191.078,"endTime":2193.628,"body":"and they get right through it."},{"speaker":"Katie Ferro","startTime":2193.628,"endTime":2195.218,"body":"And other people are slower."},{"speaker":"Katie Ferro","startTime":2195.278,"endTime":2200.438,"body":"I recommend for anyone going through it"},{"speaker":"Katie Ferro","startTime":2195.278,"endTime":2200.438,"body":"that you go through it in full, because"},{"speaker":"Katie Ferro","startTime":2200.468,"endTime":2210.248,"body":"it's really a peek inside the 15 years"},{"speaker":"Katie Ferro","startTime":2200.468,"endTime":2210.248,"body":"that it took me to get good at what I do."},{"speaker":"Katie Ferro","startTime":2210.608,"endTime":2215.618,"body":"Because while like my other program is for"},{"speaker":"Katie Ferro","startTime":2210.608,"endTime":2215.618,"body":"people who basically rate themselves like"},{"speaker":"Katie Ferro","startTime":2215.618,"endTime":2217.0280000000002,"body":"a nine out of time on the bookkeeping."},{"speaker":"Katie Ferro","startTime":2217.0280000000002,"endTime":2220.118,"body":"And if I handed them a book,"},{"speaker":"Katie Ferro","startTime":2217.0280000000002,"endTime":2220.118,"body":"bookkeeping clients a day, they"},{"speaker":"Katie Ferro","startTime":2220.118,"endTime":2221.208,"body":"would know exactly what to do."},{"speaker":"Katie Ferro","startTime":2221.208,"endTime":2221.288,"body":"Right."},{"speaker":"Katie Ferro","startTime":2222.628,"endTime":2227.848,"body":"You may be competent in being able to"},{"speaker":"Katie Ferro","startTime":2222.628,"endTime":2227.848,"body":"learn, but inside become a bookkeeper."},{"speaker":"Katie Ferro","startTime":2227.878,"endTime":2232.2580000000003,"body":"You're going to be able to condense the"},{"speaker":"Katie Ferro","startTime":2227.878,"endTime":2232.2580000000003,"body":"amount of time exponentially, because I"},{"speaker":"Katie Ferro","startTime":2232.2580000000003,"endTime":2236.968,"body":"compounded what you need to know about"},{"speaker":"Katie Ferro","startTime":2232.2580000000003,"endTime":2236.968,"body":"accounting, the tax questions that you're"},{"speaker":"Katie Ferro","startTime":2236.968,"endTime":2239.788,"body":"going to have to learn how to navigate."},{"speaker":"Katie Ferro","startTime":2240.478,"endTime":2244.438,"body":"Even if you don't do taxes, like I"},{"speaker":"Katie Ferro","startTime":2240.478,"endTime":2244.438,"body":"don't, you're going to talk about"},{"speaker":"Katie Ferro","startTime":2244.438,"endTime":2249.268,"body":"tax and you want to be able to have"},{"speaker":"Katie Ferro","startTime":2244.438,"endTime":2249.268,"body":"a competent conversation about it."},{"speaker":"Katie Ferro","startTime":2249.328,"endTime":2253.858,"body":"And I think that I, I constantly was"},{"speaker":"Katie Ferro","startTime":2249.328,"endTime":2253.858,"body":"hearing that people would be nervous"},{"speaker":"Katie Ferro","startTime":2253.858,"endTime":2256.618,"body":"about what if my client asks me this."},{"speaker":"Katie Ferro","startTime":2256.978,"endTime":2261.118,"body":"So in there I talk about the things"},{"speaker":"Katie Ferro","startTime":2256.978,"endTime":2261.118,"body":"that your clients will ask you and"},{"speaker":"Katie Ferro","startTime":2261.118,"endTime":2265.7380000000003,"body":"how to respond to them competently,"},{"speaker":"Katie Ferro","startTime":2261.118,"endTime":2265.7380000000003,"body":"without needing to know all of the"},{"speaker":"Katie Ferro","startTime":2265.7380000000003,"endTime":2267.9880000000003,"body":"answers, but also being educated."},{"speaker":"Katie Ferro","startTime":2268.898,"endTime":2270.368,"body":"So it's three phases."},{"speaker":"Katie Ferro","startTime":2270.398,"endTime":2275.918,"body":"It's learn shadow and apply and"},{"speaker":"Katie Ferro","startTime":2270.398,"endTime":2275.918,"body":"in learn, you'll get a refresher"},{"speaker":"Katie Ferro","startTime":2275.978,"endTime":2277.7780000000002,"body":"of basically accounting 1 0 1."},{"speaker":"Katie Ferro","startTime":2277.7780000000002,"endTime":2281.408,"body":"I actually took a textbook because"},{"speaker":"Katie Ferro","startTime":2277.7780000000002,"endTime":2281.408,"body":"I was thinking, how do I teach"},{"speaker":"Katie Ferro","startTime":2281.408,"endTime":2282.578,"body":"accounting better than accounting?"},{"speaker":"Katie Ferro","startTime":2282.578,"endTime":2283.718,"body":"And then I'm like, I don't."},{"speaker":"Katie Ferro","startTime":2284.378,"endTime":2289.388,"body":"So I picked a textbook for service-based"},{"speaker":"Katie Ferro","startTime":2284.378,"endTime":2289.388,"body":"businesses because I think beyond"},{"speaker":"Katie Ferro","startTime":2289.388,"endTime":2294.398,"body":"that, it's too deep for me to feel"},{"speaker":"Katie Ferro","startTime":2289.388,"endTime":2294.398,"body":"like I can teach it to you and"},{"speaker":"Katie Ferro","startTime":2294.728,"endTime":2298.148,"body":"really stand behind sending somebody"},{"speaker":"Katie Ferro","startTime":2294.728,"endTime":2298.148,"body":"who doesn't have an accounting"},{"speaker":"Katie Ferro","startTime":2298.148,"endTime":2300.5480000000002,"body":"degree in to do an accounting job."},{"speaker":"Katie Ferro","startTime":2300.578,"endTime":2304.958,"body":"I think you should probably"},{"speaker":"Katie Ferro","startTime":2300.578,"endTime":2304.958,"body":"steer clear of complex entities."},{"speaker":"Katie Ferro","startTime":2305.168,"endTime":2309.0080000000003,"body":"The good news is there's plenty"},{"speaker":"Katie Ferro","startTime":2305.168,"endTime":2309.0080000000003,"body":"of demand in simple ones."},{"speaker":"Katie Ferro","startTime":2309.308,"endTime":2312.308,"body":"So what I show you is simple business."},{"speaker":"Katie Ferro","startTime":2312.878,"endTime":2315.938,"body":"I walk you through a textbook"},{"speaker":"Katie Ferro","startTime":2312.878,"endTime":2315.938,"body":"and I recently was relistening"},{"speaker":"Katie Ferro","startTime":2315.938,"endTime":2316.7780000000002,"body":"to some of that stuff."},{"speaker":"Katie Ferro","startTime":2316.7780000000002,"endTime":2318.5480000000002,"body":"It took me about three months"},{"speaker":"Katie Ferro","startTime":2316.7780000000002,"endTime":2318.5480000000002,"body":"to create this program."},{"speaker":"Katie Ferro","startTime":2318.7580000000003,"endTime":2320.998,"body":"So I was relistening to"},{"speaker":"Katie Ferro","startTime":2318.7580000000003,"endTime":2320.998,"body":"the beginning and going."},{"speaker":"Katie Ferro","startTime":2321.8630000000003,"endTime":2325.793,"body":"This is really good because you get"},{"speaker":"Katie Ferro","startTime":2321.8630000000003,"endTime":2325.793,"body":"to go through the textbook, but then"},{"speaker":"Katie Ferro","startTime":2325.793,"endTime":2328.913,"body":"you have somebody like, it'd be like"},{"speaker":"Katie Ferro","startTime":2325.793,"endTime":2328.913,"body":"us sitting down at a picnic table,"},{"speaker":"Katie Ferro","startTime":2328.913,"endTime":2334.373,"body":"reviewing a textbook and me going, like,"},{"speaker":"Katie Ferro","startTime":2328.913,"endTime":2334.373,"body":"highlight that, skip that altogether,"},{"speaker":"Katie Ferro","startTime":2334.6130000000003,"endTime":2339.1130000000003,"body":"and then saying like this part right"},{"speaker":"Katie Ferro","startTime":2334.6130000000003,"endTime":2339.1130000000003,"body":"here, you want to know, but this isn't"},{"speaker":"Katie Ferro","startTime":2339.1130000000003,"endTime":2340.763,"body":"exactly how you're going to see it."},{"speaker":"Katie Ferro","startTime":2341.1530000000002,"endTime":2345.563,"body":"So from the lens of somebody who"},{"speaker":"Katie Ferro","startTime":2341.1530000000002,"endTime":2345.563,"body":"has the business that you want"},{"speaker":"Katie Ferro","startTime":2345.9230000000002,"endTime":2350.963,"body":"simplistically, while knowing the"},{"speaker":"Katie Ferro","startTime":2345.9230000000002,"endTime":2350.963,"body":"depth that exists, you're going"},{"speaker":"Katie Ferro","startTime":2350.963,"endTime":2352.643,"body":"to get so much value out of that."},{"speaker":"Katie Ferro","startTime":2353.123,"endTime":2355.283,"body":"It's also really well-designed program."},{"speaker":"Katie Ferro","startTime":2355.293,"endTime":2359.483,"body":"So I know that there's people that"},{"speaker":"Katie Ferro","startTime":2355.293,"endTime":2359.483,"body":"probably everybody that's going to"},{"speaker":"Katie Ferro","startTime":2359.483,"endTime":2362.513,"body":"kind of want to just pay for the course"},{"speaker":"Katie Ferro","startTime":2359.483,"endTime":2362.513,"body":"and have it implanted in their brain."},{"speaker":"Katie Ferro","startTime":2362.783,"endTime":2363.953,"body":"Nothing works that way."},{"speaker":"Katie Ferro","startTime":2364.493,"endTime":2368.843,"body":"So I locked that course down so that you"},{"speaker":"Katie Ferro","startTime":2364.493,"endTime":2368.843,"body":"really have to go through each section."},{"speaker":"Katie Ferro","startTime":2369.1130000000003,"endTime":2372.413,"body":"So I'm going to make you go through, and"},{"speaker":"Katie Ferro","startTime":2369.1130000000003,"endTime":2372.413,"body":"there's going to be assessments after the"},{"speaker":"Katie Ferro","startTime":2372.413,"endTime":2375.053,"body":"sections to make sure that you understand."},{"speaker":"Katie Ferro","startTime":2375.1130000000003,"endTime":2377.273,"body":"And I'm basically highlighting"},{"speaker":"Katie Ferro","startTime":2375.1130000000003,"endTime":2377.273,"body":"the very important."},{"speaker":"Katie Ferro","startTime":2378.353,"endTime":2381.083,"body":"And when you pass, you can"},{"speaker":"Katie Ferro","startTime":2378.353,"endTime":2381.083,"body":"move on to the next section."},{"speaker":"Katie Ferro","startTime":2381.083,"endTime":2385.193,"body":"So you go through accounting, you"},{"speaker":"Katie Ferro","startTime":2381.083,"endTime":2385.193,"body":"go through tax and you go through"},{"speaker":"Katie Ferro","startTime":2385.193,"endTime":2387.473,"body":"bookkeeping basics, that's in learn."},{"speaker":"Katie Ferro","startTime":2388.223,"endTime":2392.933,"body":"Then when you have the foundation,"},{"speaker":"Katie Ferro","startTime":2388.223,"endTime":2392.933,"body":"you watch me do a full client setup."},{"speaker":"Katie Ferro","startTime":2392.963,"endTime":2396.203,"body":"That's the shadow section, which"},{"speaker":"Katie Ferro","startTime":2392.963,"endTime":2396.203,"body":"is probably going to require"},{"speaker":"Katie Ferro","startTime":2396.203,"endTime":2397.523,"body":"a couple of cups of coffee."},{"speaker":"Katie Ferro","startTime":2397.913,"endTime":2403.1330000000003,"body":"And it's not perfect, which is"},{"speaker":"Katie Ferro","startTime":2397.913,"endTime":2403.1330000000003,"body":"really nice because your clients"},{"speaker":"Katie Ferro","startTime":2403.283,"endTime":2404.9030000000002,"body":"are never going to be perfect."},{"speaker":"Katie Ferro","startTime":2405.1130000000003,"endTime":2408.353,"body":"So I could have done you the"},{"speaker":"Katie Ferro","startTime":2405.1130000000003,"endTime":2408.353,"body":"disservice of finding a really easy"},{"speaker":"Katie Ferro","startTime":2408.353,"endTime":2410.003,"body":"client and walking you through it."},{"speaker":"Katie Ferro","startTime":2410.243,"endTime":2415.6130000000003,"body":"But instead I did you, the service of"},{"speaker":"Katie Ferro","startTime":2410.243,"endTime":2415.6130000000003,"body":"watching one of the weirder ones that"},{"speaker":"Katie Ferro","startTime":2415.6130000000003,"endTime":2420.503,"body":"I've had, she had strange things pop"},{"speaker":"Katie Ferro","startTime":2415.6130000000003,"endTime":2420.503,"body":"up and I had to ask her questions,"},{"speaker":"Katie Ferro","startTime":2420.503,"endTime":2422.1530000000002,"body":"which you get to watch on a zoom call."},{"speaker":"Katie Ferro","startTime":2422.4230000000002,"endTime":2425.483,"body":"So like a lot of people get nervous about"},{"speaker":"Katie Ferro","startTime":2422.4230000000002,"endTime":2425.483,"body":"what it's going to be like to talk to"},{"speaker":"Katie Ferro","startTime":2425.483,"endTime":2427.013,"body":"the client and like have that discovery."},{"speaker":"Katie Ferro","startTime":2427.7780000000002,"endTime":2428.828,"body":"You get to watch us."},{"speaker":"Katie Ferro","startTime":2428.858,"endTime":2430.358,"body":"She allowed me to put that in there."},{"speaker":"Katie Ferro","startTime":2430.358,"endTime":2432.338,"body":"So it's a zoom call"},{"speaker":"Katie Ferro","startTime":2430.358,"endTime":2432.338,"body":"with me and the client."},{"speaker":"Katie Ferro","startTime":2432.668,"endTime":2436.9880000000003,"body":"While I clarify things about"},{"speaker":"Katie Ferro","startTime":2432.668,"endTime":2436.9880000000003,"body":"her business, ask her relevant"},{"speaker":"Katie Ferro","startTime":2436.9880000000003,"endTime":2439.958,"body":"questions, um, dig deeper."},{"speaker":"Katie Ferro","startTime":2440.018,"endTime":2442.898,"body":"Some of them, I answer, I"},{"speaker":"Katie Ferro","startTime":2440.018,"endTime":2442.898,"body":"think it's going to go this way"},{"speaker":"Katie Ferro","startTime":2442.898,"endTime":2444.068,"body":"and then you'll watch later."},{"speaker":"Katie Ferro","startTime":2444.068,"endTime":2445.208,"body":"I changed my mind."},{"speaker":"Katie Ferro","startTime":2445.478,"endTime":2449.0480000000002,"body":"So I think for you, it'll be"},{"speaker":"Katie Ferro","startTime":2445.478,"endTime":2449.0480000000002,"body":"good to, to hear me walk through"},{"speaker":"Katie Ferro","startTime":2449.0480000000002,"endTime":2451.598,"body":"why I asked those questions."},{"speaker":"Katie Ferro","startTime":2451.598,"endTime":2454.928,"body":"And then also that I even changed my mind."},{"speaker":"Katie Ferro","startTime":2454.928,"endTime":2457.208,"body":"I didn't have to have the"},{"speaker":"Katie Ferro","startTime":2454.928,"endTime":2457.208,"body":"right answer up front."},{"speaker":"Katie Ferro","startTime":2458.348,"endTime":2462.218,"body":"And even when I made my decision, I"},{"speaker":"Katie Ferro","startTime":2458.348,"endTime":2462.218,"body":"still backed it with run this by your"},{"speaker":"Katie Ferro","startTime":2462.218,"endTime":2464.468,"body":"tax preparer and make sure they agree."},{"speaker":"Katie Ferro","startTime":2465.158,"endTime":2470.378,"body":"Um, and so you watch me hop on"},{"speaker":"Katie Ferro","startTime":2465.158,"endTime":2470.378,"body":"and connect her in zero link."},{"speaker":"Katie Ferro","startTime":2470.378,"endTime":2472.868,"body":"All of her banks, we had"},{"speaker":"Katie Ferro","startTime":2470.378,"endTime":2472.868,"body":"some trouble with that."},{"speaker":"Katie Ferro","startTime":2473.0480000000002,"endTime":2473.918,"body":"You always want."},{"speaker":"Katie Ferro","startTime":2474.6530000000002,"endTime":2476.213,"body":"So making peace with that is good."},{"speaker":"Katie Ferro","startTime":2476.213,"endTime":2477.683,"body":"You're always going to have"},{"speaker":"Katie Ferro","startTime":2476.213,"endTime":2477.683,"body":"a little bit of trouble."},{"speaker":"Katie Ferro","startTime":2478.013,"endTime":2482.033,"body":"And then once she had the off,"},{"speaker":"Katie Ferro","startTime":2478.013,"endTime":2482.033,"body":"I broke it out in sections and I"},{"speaker":"Katie Ferro","startTime":2482.033,"endTime":2485.3630000000003,"body":"went through each part in order"},{"speaker":"Katie Ferro","startTime":2482.033,"endTime":2485.3630000000003,"body":"to get checklists and guides."},{"speaker":"Katie Ferro","startTime":2485.3630000000003,"endTime":2487.973,"body":"But you also get to watch me"},{"speaker":"Katie Ferro","startTime":2485.3630000000003,"endTime":2487.973,"body":"do this setup, every single"},{"speaker":"Katie Ferro","startTime":2487.973,"endTime":2490.223,"body":"transaction for all of 2020."},{"speaker":"Katie Ferro","startTime":2490.223,"endTime":2494.813,"body":"So January to December, I went through"},{"speaker":"Katie Ferro","startTime":2490.223,"endTime":2494.813,"body":"every one of her transactions in order."},{"speaker":"Katie Ferro","startTime":2494.933,"endTime":2499.4030000000002,"body":"Um, you watch me reconcile it,"},{"speaker":"Katie Ferro","startTime":2494.933,"endTime":2499.4030000000002,"body":"the flow of how to tie it out,"},{"speaker":"Katie Ferro","startTime":2499.523,"endTime":2501.563,"body":"tax return, tie out everything."},{"speaker":"Katie Ferro","startTime":2502.103,"endTime":2507.323,"body":"And even when that's complete, then I"},{"speaker":"Katie Ferro","startTime":2502.103,"endTime":2507.323,"body":"do her first month of January, 2021,"},{"speaker":"Katie Ferro","startTime":2507.323,"endTime":2511.763,"body":"because it's different to do the setup"},{"speaker":"Katie Ferro","startTime":2507.323,"endTime":2511.763,"body":"than it is to do a month of books."},{"speaker":"Katie Ferro","startTime":2511.763,"endTime":2517.433,"body":"So you watch me do maybe seven hours of"},{"speaker":"Katie Ferro","startTime":2511.763,"endTime":2517.433,"body":"setup and I should go back and quantify."},{"speaker":"Katie Ferro","startTime":2517.6130000000003,"endTime":2519.803,"body":"It might be 10, but it's not, it's not 30."},{"speaker":"Katie Ferro","startTime":2519.833,"endTime":2521.693,"body":"You know, it's somewhere,"},{"speaker":"Katie Ferro","startTime":2519.833,"endTime":2521.693,"body":"it's something manageable."},{"speaker":"Katie Ferro","startTime":2522.3830000000003,"endTime":2526.373,"body":"And then you watch me do the first"},{"speaker":"Katie Ferro","startTime":2522.3830000000003,"endTime":2526.373,"body":"month of books, which is a different"},{"speaker":"Katie Ferro","startTime":2526.373,"endTime":2530.978,"body":"process, but should also go like,"},{"speaker":"Katie Ferro","startTime":2526.373,"endTime":2530.978,"body":"okay, It gets easier, you know?"},{"speaker":"Katie Ferro","startTime":2530.978,"endTime":2535.068,"body":"Cause the setups are usually where"},{"speaker":"Katie Ferro","startTime":2530.978,"endTime":2535.068,"body":"you have to take your time and um,"},{"speaker":"Katie Ferro","startTime":2535.068,"endTime":2540.068,"body":"again, checklists and guides and"},{"speaker":"Katie Ferro","startTime":2535.068,"endTime":2540.068,"body":"resources and in the learn stage, I,"},{"speaker":"Katie Ferro","startTime":2540.158,"endTime":2542.198,"body":"I pointed back to the authorities too."},{"speaker":"Katie Ferro","startTime":2542.198,"endTime":2545.618,"body":"So I'll have some conversations"},{"speaker":"Katie Ferro","startTime":2542.198,"endTime":2545.618,"body":"where you say like, here's the"},{"speaker":"Katie Ferro","startTime":2545.618,"endTime":2547.268,"body":"general information on this."},{"speaker":"Katie Ferro","startTime":2547.418,"endTime":2548.978,"body":"Here's where it can get complicated."},{"speaker":"Katie Ferro","startTime":2549.158,"endTime":2553.208,"body":"You can either avoid this altogether by"},{"speaker":"Katie Ferro","startTime":2549.158,"endTime":2553.208,"body":"taking only service-based solopreneurs."},{"speaker":"Katie Ferro","startTime":2553.208,"endTime":2557.708,"body":"Like I'm showing you, or you can"},{"speaker":"Katie Ferro","startTime":2553.208,"endTime":2557.708,"body":"dig deep into the authoritative"},{"speaker":"Katie Ferro","startTime":2557.708,"endTime":2559.058,"body":"way to learn this properly."},{"speaker":"Katie Ferro","startTime":2559.478,"endTime":2564.038,"body":"Um, because I can't teach you everything"},{"speaker":"Katie Ferro","startTime":2559.478,"endTime":2564.038,"body":"about accounting in, in an online"},{"speaker":"Katie Ferro","startTime":2564.038,"endTime":2565.898,"body":"course, but I can teach you how to be."},{"speaker":"Katie Ferro","startTime":2566.648,"endTime":2567.068,"body":"Right."},{"speaker":"Katie Ferro","startTime":2567.2780000000002,"endTime":2569.888,"body":"I can teach you how to be a"},{"speaker":"Katie Ferro","startTime":2567.2780000000002,"endTime":2569.888,"body":"competent bookkeeper for an"},{"speaker":"Katie Ferro","startTime":2569.888,"endTime":2571.328,"body":"in demand, easy industry."},{"speaker":"Katie Ferro","startTime":2571.358,"endTime":2572.648,"body":"And that's what Babs is."},{"speaker":"Katie Ferro","startTime":2572.918,"endTime":2573.938,"body":"Let's become a bookkeeper."},{"speaker":"Katie Ferro","startTime":2574.2980000000002,"endTime":2577.2380000000003,"body":"And then in the third stage,"},{"speaker":"Katie Ferro","startTime":2574.2980000000002,"endTime":2577.2380000000003,"body":"because this is really like what"},{"speaker":"Katie Ferro","startTime":2577.2380000000003,"endTime":2578.5280000000002,"body":"I thought the program would be."},{"speaker":"Katie Ferro","startTime":2578.888,"endTime":2581.768,"body":"And then when I finished,"},{"speaker":"Katie Ferro","startTime":2578.888,"endTime":2581.768,"body":"I said that wasn't there."},{"speaker":"Katie Ferro","startTime":2581.858,"endTime":2582.728,"body":"I was a little bit."},{"speaker":"Katie Ferro","startTime":2583.808,"endTime":2586.118,"body":"It was a little bit crazy"},{"speaker":"Katie Ferro","startTime":2583.808,"endTime":2586.118,"body":"than I expected, but accurate."},{"speaker":"Katie Ferro","startTime":2586.448,"endTime":2589.7780000000002,"body":"And so again, I could go back and"},{"speaker":"Katie Ferro","startTime":2586.448,"endTime":2589.7780000000002,"body":"try to find an easier client to"},{"speaker":"Katie Ferro","startTime":2589.7780000000002,"endTime":2594.038,"body":"deliver the promise, or I could"},{"speaker":"Katie Ferro","startTime":2589.7780000000002,"endTime":2594.038,"body":"really deliver the goal, which is make"},{"speaker":"Katie Ferro","startTime":2594.038,"endTime":2595.628,"body":"sure that you can drive that home."},{"speaker":"Katie Ferro","startTime":2595.868,"endTime":2600.218,"body":"So I had a lot of fun creating a"},{"speaker":"Katie Ferro","startTime":2595.868,"endTime":2600.218,"body":"very well-designed practicum, where"},{"speaker":"Katie Ferro","startTime":2600.218,"endTime":2604.568,"body":"I took real data, but stripped"},{"speaker":"Katie Ferro","startTime":2600.218,"endTime":2604.568,"body":"and edited it so that it's nobody."},{"speaker":"Katie Ferro","startTime":2605.228,"endTime":2607.598,"body":"Real bank information,"},{"speaker":"Katie Ferro","startTime":2605.228,"endTime":2607.598,"body":"but you can play with it."},{"speaker":"Katie Ferro","startTime":2607.598,"endTime":2609.638,"body":"Like I made mock statements,"},{"speaker":"Katie Ferro","startTime":2607.598,"endTime":2609.638,"body":"you'll be shocked."},{"speaker":"Katie Ferro","startTime":2609.638,"endTime":2610.748,"body":"I did it in Google sheets."},{"speaker":"Katie Ferro","startTime":2610.7780000000002,"endTime":2612.938,"body":"They look like real bank"},{"speaker":"Katie Ferro","startTime":2610.7780000000002,"endTime":2612.938,"body":"of America statements."},{"speaker":"Katie Ferro","startTime":2613.268,"endTime":2617.408,"body":"So you've got Stripe and PayPal"},{"speaker":"Katie Ferro","startTime":2613.268,"endTime":2617.408,"body":"data, credit cards and, um,"},{"speaker":"Katie Ferro","startTime":2617.468,"endTime":2620.858,"body":"payroll and, uh, whatever else."},{"speaker":"Katie Ferro","startTime":2620.858,"endTime":2624.128,"body":"I'm missing checking accounts"},{"speaker":"Katie Ferro","startTime":2620.858,"endTime":2624.128,"body":"with statements with transactions"},{"speaker":"Katie Ferro","startTime":2624.158,"endTime":2629.318,"body":"in C CSV files so that you can"},{"speaker":"Katie Ferro","startTime":2624.158,"endTime":2629.318,"body":"take that data and import it into"},{"speaker":"Katie Ferro","startTime":2629.318,"endTime":2631.5080000000003,"body":"zero and test your knowledge."},{"speaker":"Katie Ferro","startTime":2631.658,"endTime":2634.9880000000003,"body":"So you get source"},{"speaker":"Katie Ferro","startTime":2631.658,"endTime":2634.9880000000003,"body":"documents and transactions."},{"speaker":"Katie Ferro","startTime":2634.9880000000003,"endTime":2636.848,"body":"You open up a trial account of zero."},{"speaker":"Katie Ferro","startTime":2637.118,"endTime":2640.268,"body":"And I do that intentionally because"},{"speaker":"Katie Ferro","startTime":2637.118,"endTime":2640.268,"body":"I want you to finish that in 30 days."},{"speaker":"Katie Ferro","startTime":2640.268,"endTime":2643.958,"body":"Cause it shouldn't take anywhere"},{"speaker":"Katie Ferro","startTime":2640.268,"endTime":2643.958,"body":"near 30 days to do maybe two in-depth"},{"speaker":"Katie Ferro","startTime":2643.958,"endTime":2647.498,"body":"days, but so you should be able"},{"speaker":"Katie Ferro","startTime":2643.958,"endTime":2647.498,"body":"to do free trial, get it done."},{"speaker":"Katie Ferro","startTime":2647.498,"endTime":2652.538,"body":"And then you get to test your knowledge"},{"speaker":"Katie Ferro","startTime":2647.498,"endTime":2652.538,"body":"by pulling reports and entering the"},{"speaker":"Katie Ferro","startTime":2652.538,"endTime":2655.838,"body":"information you got off the reports to"},{"speaker":"Katie Ferro","startTime":2652.538,"endTime":2655.838,"body":"compare it to my reports, because if we"},{"speaker":"Katie Ferro","startTime":2655.838,"endTime":2657.908,"body":"have differences something's different."},{"speaker":"Katie Ferro","startTime":2658.418,"endTime":2660.368,"body":"And um, then after."},{"speaker":"Katie Ferro","startTime":2661.373,"endTime":2666.293,"body":"You get my answers and then you get to,"},{"speaker":"Katie Ferro","startTime":2661.373,"endTime":2666.293,"body":"um, unlock an answer key where you watch"},{"speaker":"Katie Ferro","startTime":2666.293,"endTime":2668.1530000000002,"body":"me again, go through the practicum."},{"speaker":"Katie Ferro","startTime":2668.163,"endTime":2672.503,"body":"So you can compare what you did to what I"},{"speaker":"Katie Ferro","startTime":2668.163,"endTime":2672.503,"body":"did, but I forced you to struggle before"},{"speaker":"Katie Ferro","startTime":2672.503,"endTime":2676.073,"body":"I give you the answer so that you don't"},{"speaker":"Katie Ferro","startTime":2672.503,"endTime":2676.073,"body":"peak because you won't learn by Peking."},{"speaker":"Katie Ferro","startTime":2676.493,"endTime":2676.703,"body":"Yeah."},{"speaker":"Katie Ferro","startTime":2676.733,"endTime":2682.6730000000002,"body":"So yeah, it's, it's a really"},{"speaker":"Katie Ferro","startTime":2676.733,"endTime":2682.6730000000002,"body":"well-designed course that I consider"},{"speaker":"Katie Ferro","startTime":2682.6730000000002,"endTime":2684.233,"body":"the prequel to my other program."},{"speaker":"Katie Ferro","startTime":2684.233,"endTime":2688.313,"body":"But when I'm in it now, I'm"},{"speaker":"Katie Ferro","startTime":2684.233,"endTime":2688.313,"body":"like, I designed this for people"},{"speaker":"Katie Ferro","startTime":2688.313,"endTime":2692.543,"body":"without an accounting background,"},{"speaker":"Katie Ferro","startTime":2688.313,"endTime":2692.543,"body":"but this is well beyond that."},{"speaker":"Katie Ferro","startTime":2692.543,"endTime":2695.603,"body":"I think it's actually even the test."},{"speaker":"Katie Ferro","startTime":2696.053,"endTime":2700.103,"body":"If you question your ability"},{"speaker":"Katie Ferro","startTime":2696.053,"endTime":2700.103,"body":"at all, it's the test to go in"},{"speaker":"Katie Ferro","startTime":2700.103,"endTime":2701.813,"body":"and say, okay, I did know it."},{"speaker":"Katie Ferro","startTime":2702.053,"endTime":2704.723,"body":"You know, you can go through"},{"speaker":"Katie Ferro","startTime":2702.053,"endTime":2704.723,"body":"accounting and say, if she's telling"},{"speaker":"Katie Ferro","startTime":2704.723,"endTime":2706.763,"body":"me that this is what I need to know."},{"speaker":"Katie Ferro","startTime":2706.853,"endTime":2709.013,"body":"And I already knew that I already"},{"speaker":"Katie Ferro","startTime":2706.853,"endTime":2709.013,"body":"knew that I already knew that."},{"speaker":"Katie Ferro","startTime":2709.013,"endTime":2710.993,"body":"And then you go through the"},{"speaker":"Katie Ferro","startTime":2709.013,"endTime":2710.993,"body":"practicum and it's easy."},{"speaker":"Katie Ferro","startTime":2711.323,"endTime":2713.4230000000002,"body":"Um, you'd be the first"},{"speaker":"Katie Ferro","startTime":2711.323,"endTime":2713.4230000000002,"body":"one to get it all right."},{"speaker":"Katie Ferro","startTime":2713.573,"endTime":2716.453,"body":"Which not a ton of people have"},{"speaker":"Katie Ferro","startTime":2713.573,"endTime":2716.453,"body":"completed it yet, but, um,"},{"speaker":"Katie Ferro","startTime":2716.513,"endTime":2717.683,"body":"I'm looking forward to that."},{"speaker":"Katie Ferro","startTime":2718.838,"endTime":2725.618,"body":"And then you will get the confirmation"},{"speaker":"Katie Ferro","startTime":2718.838,"endTime":2725.618,"body":"that you're ready, which will give you the"},{"speaker":"Katie Ferro","startTime":2725.768,"endTime":2728.018,"body":"confidence to go and grow your business."},{"speaker":"Katie Ferro","startTime":2728.018,"endTime":2728.918,"body":"Sky's the limit."},{"speaker":"Katie Ferro","startTime":2729.158,"endTime":2732.458,"body":"There's no way that you're going to get"},{"speaker":"Katie Ferro","startTime":2729.158,"endTime":2732.458,"body":"in there and not learn something new too."},{"speaker":"Katie Ferro","startTime":2732.818,"endTime":2737.7380000000003,"body":"And, um, you get to basically come"},{"speaker":"Katie Ferro","startTime":2732.818,"endTime":2737.7380000000003,"body":"in and watch me work in my business"},{"speaker":"Katie Ferro","startTime":2737.7380000000003,"endTime":2739.088,"body":"that you're looking to replicate."},{"speaker":"Katie Ferro","startTime":2739.088,"endTime":2741.248,"body":"So it's really invaluable."},{"speaker":"Katie Ferro","startTime":2741.248,"endTime":2746.228,"body":"And I, I have a couple of people"},{"speaker":"Katie Ferro","startTime":2741.248,"endTime":2746.228,"body":"in there who are CPAs again, but"},{"speaker":"Katie Ferro","startTime":2746.228,"endTime":2747.638,"body":"they have different experience."},{"speaker":"Katie Ferro","startTime":2747.638,"endTime":2751.598,"body":"So like nonprofit experience boldly,"},{"speaker":"Katie Ferro","startTime":2747.638,"endTime":2751.598,"body":"or they've been in just this one"},{"speaker":"Katie Ferro","startTime":2751.598,"endTime":2753.158,"body":"area, or they've only worked on that."},{"speaker":"Katie Ferro","startTime":2753.458,"endTime":2756.428,"body":"And they want to see more of"},{"speaker":"Katie Ferro","startTime":2753.458,"endTime":2756.428,"body":"the businesses that they're"},{"speaker":"Katie Ferro","startTime":2756.428,"endTime":2758.228,"body":"hoping to work with instead."},{"speaker":"Katie Ferro","startTime":2758.588,"endTime":2759.388,"body":"So, so"},{"speaker":"Serena Shoup","startTime":2759.388,"endTime":2762.568,"body":"like someone who only"},{"speaker":"Serena Shoup","startTime":2759.388,"endTime":2762.568,"body":"has a tax background that has never"},{"speaker":"Serena Shoup","startTime":2762.568,"endTime":2765.808,"body":"done, like they might, you might"},{"speaker":"Serena Shoup","startTime":2762.568,"endTime":2765.808,"body":"have your accounting degree, but you"},{"speaker":"Serena Shoup","startTime":2765.808,"endTime":2767.338,"body":"never actually practiced accounting."},{"speaker":"Serena Shoup","startTime":2767.338,"endTime":2770.578,"body":"You just attacks, it"},{"speaker":"Serena Shoup","startTime":2767.338,"endTime":2770.578,"body":"would be a good option."},{"speaker":"Serena Shoup","startTime":2770.578,"endTime":2774.838,"body":"If you're wanting to add"},{"speaker":"Serena Shoup","startTime":2770.578,"endTime":2774.838,"body":"bookkeeping to your expense."},{"speaker":"Katie Ferro","startTime":2775.898,"endTime":2776.288,"body":"Yeah."},{"speaker":"Katie Ferro","startTime":2776.288,"endTime":2781.538,"body":"I think that if, if you're looking"},{"speaker":"Katie Ferro","startTime":2776.288,"endTime":2781.538,"body":"to grow a business, looking for like"},{"speaker":"Katie Ferro","startTime":2781.568,"endTime":2786.098,"body":"these industries and the reason I'm"},{"speaker":"Katie Ferro","startTime":2781.568,"endTime":2786.098,"body":"sharing this industry too, it's not"},{"speaker":"Katie Ferro","startTime":2786.098,"endTime":2790.178,"body":"only just because it's narrowed down"},{"speaker":"Katie Ferro","startTime":2786.098,"endTime":2790.178,"body":"to deliver, but it's who I serve and"},{"speaker":"Katie Ferro","startTime":2790.178,"endTime":2794.648,"body":"it's who I serve because they're easy"},{"speaker":"Katie Ferro","startTime":2790.178,"endTime":2794.648,"body":"to target and easy to deliver, which"},{"speaker":"Katie Ferro","startTime":2794.648,"endTime":2797.348,"body":"makes it by simple and scalable."},{"speaker":"Katie Ferro","startTime":2797.348,"endTime":2798.068,"body":"And that's the whole point."},{"speaker":"Katie Ferro","startTime":2799.2580000000003,"endTime":2799.708,"body":"Yeah."},{"speaker":"Katie Ferro","startTime":2799.868,"endTime":2800.188,"body":"Yeah."},{"speaker":"Katie Ferro","startTime":2800.578,"endTime":2801.568,"body":"They're generally"},{"speaker":"Serena Shoup","startTime":2801.688,"endTime":2806.0080000000003,"body":"really fun and"},{"speaker":"Serena Shoup","startTime":2801.688,"endTime":2806.0080000000003,"body":"um, amazing business owners."},{"speaker":"Serena Shoup","startTime":2806.038,"endTime":2809.818,"body":"They raise a lot of them, the ones"},{"speaker":"Serena Shoup","startTime":2806.038,"endTime":2809.818,"body":"that I work with, respect boundaries,"},{"speaker":"Serena Shoup","startTime":2809.818,"endTime":2814.108,"body":"we don't ever have to have like come"},{"speaker":"Serena Shoup","startTime":2809.818,"endTime":2814.108,"body":"to Jesus about boundaries, which"},{"speaker":"Serena Shoup","startTime":2814.108,"endTime":2816.448,"body":"is a big deal when you're a mom."},{"speaker":"Serena Shoup","startTime":2817.558,"endTime":2817.708,"body":"Yeah."},{"speaker":"Serena Shoup","startTime":2818.723,"endTime":2820.1330000000003,"body":"So you totally get it."},{"speaker":"Katie Ferro","startTime":2820.1330000000003,"endTime":2823.4030000000002,"body":"And you're like, there,"},{"speaker":"Katie Ferro","startTime":2820.1330000000003,"endTime":2823.4030000000002,"body":"there saver and so many areas."},{"speaker":"Katie Ferro","startTime":2823.433,"endTime":2827.783,"body":"Um, and I think that you're really able"},{"speaker":"Katie Ferro","startTime":2823.433,"endTime":2827.783,"body":"to even see that with this one client,"},{"speaker":"Katie Ferro","startTime":2827.783,"endTime":2832.163,"body":"like she was on the call, like already,"},{"speaker":"Katie Ferro","startTime":2827.783,"endTime":2832.163,"body":"just so relieved to have looking at it."},{"speaker":"Katie Ferro","startTime":2832.163,"endTime":2834.6530000000002,"body":"And she wasn't a client"},{"speaker":"Katie Ferro","startTime":2832.163,"endTime":2834.6530000000002,"body":"then, but she is now."},{"speaker":"Katie Ferro","startTime":2835.103,"endTime":2838.8830000000003,"body":"And, uh, it was, it was just a really,"},{"speaker":"Katie Ferro","startTime":2835.103,"endTime":2838.8830000000003,"body":"really, really good experience."},{"speaker":"Katie Ferro","startTime":2838.8830000000003,"endTime":2843.263,"body":"So when I, when I, I can tell you"},{"speaker":"Katie Ferro","startTime":2838.8830000000003,"endTime":2843.263,"body":"how it came now, you know, to answer"},{"speaker":"Katie Ferro","startTime":2843.263,"endTime":2848.933,"body":"that question, it was that I'm always"},{"speaker":"Katie Ferro","startTime":2843.263,"endTime":2848.933,"body":"working on what I can create that"},{"speaker":"Katie Ferro","startTime":2848.933,"endTime":2853.013,"body":"I see the demand or need for, but"},{"speaker":"Katie Ferro","startTime":2848.933,"endTime":2853.013,"body":"without also, like, how do I do that?"},{"speaker":"Katie Ferro","startTime":2853.043,"endTime":2854.333,"body":"You know, how can I do that?"},{"speaker":"Katie Ferro","startTime":2854.3630000000003,"endTime":2855.8630000000003,"body":"And then also do it well."},{"speaker":"Katie Ferro","startTime":2856.223,"endTime":2862.763,"body":"And, um, at the time that I launched"},{"speaker":"Katie Ferro","startTime":2856.223,"endTime":2862.763,"body":"Bob, I had, Zoe was two months old and,"},{"speaker":"Katie Ferro","startTime":2862.823,"endTime":2865.853,"body":"um, my other ones were, what was CJ?"},{"speaker":"Katie Ferro","startTime":2866.3630000000003,"endTime":2867.023,"body":"Was he four?"},{"speaker":"Katie Ferro","startTime":2867.053,"endTime":2868.1330000000003,"body":"I don't think he was four yet."},{"speaker":"Katie Ferro","startTime":2868.343,"endTime":2869.393,"body":"He was under four."},{"speaker":"Katie Ferro","startTime":2869.543,"endTime":2871.1330000000003,"body":"And so I had my hands full at home."},{"speaker":"Katie Ferro","startTime":2871.163,"endTime":2874.353,"body":"They weren't even in school, you"},{"speaker":"Katie Ferro","startTime":2871.163,"endTime":2874.353,"body":"know, and I was like, what I can do."},{"speaker":"Katie Ferro","startTime":2875.483,"endTime":2877.8830000000003,"body":"And so I was very clear on"},{"speaker":"Katie Ferro","startTime":2875.483,"endTime":2877.8830000000003,"body":"who was for people who were"},{"speaker":"Katie Ferro","startTime":2877.8830000000003,"endTime":2880.313,"body":"already very good at accounting."},{"speaker":"Katie Ferro","startTime":2881.123,"endTime":2884.813,"body":"And I got a lot of questions,"},{"speaker":"Katie Ferro","startTime":2881.123,"endTime":2884.813,"body":"like to two questions, one,"},{"speaker":"Katie Ferro","startTime":2885.533,"endTime":2886.763,"body":"how do I learn bookkeeping?"},{"speaker":"Katie Ferro","startTime":2886.763,"endTime":2891.143,"body":"And I would always refer to"},{"speaker":"Katie Ferro","startTime":2886.763,"endTime":2891.143,"body":"QuickBooks pro advisor and the zero"},{"speaker":"Katie Ferro","startTime":2891.143,"endTime":2895.733,"body":"certification program of which I"},{"speaker":"Katie Ferro","startTime":2891.143,"endTime":2895.733,"body":"had gone through neither, no online."},{"speaker":"Katie Ferro","startTime":2895.763,"endTime":2899.023,"body":"I was a QuickBooks pro advisor at"},{"speaker":"Katie Ferro","startTime":2895.763,"endTime":2899.023,"body":"the firm, but it was really weird."},{"speaker":"Katie Ferro","startTime":2899.023,"endTime":2903.073,"body":"Like when I took it"},{"speaker":"Katie Ferro","startTime":2899.023,"endTime":2903.073,"body":"keeping that's the thing."},{"speaker":"Katie Ferro","startTime":2903.908,"endTime":2905.708,"body":"Yeah, I, I didn't learn much in that."},{"speaker":"Katie Ferro","startTime":2905.708,"endTime":2909.218,"body":"I didn't maintain it cause I didn't"},{"speaker":"Katie Ferro","startTime":2905.708,"endTime":2909.218,"body":"think my clients cared at all zero."},{"speaker":"Katie Ferro","startTime":2909.218,"endTime":2912.878,"body":"I hadn't gone through, I now have, and"},{"speaker":"Katie Ferro","startTime":2909.218,"endTime":2912.878,"body":"I wish I had gone through it sooner,"},{"speaker":"Katie Ferro","startTime":2913.088,"endTime":2916.2980000000002,"body":"but again, it's not going to do this."},{"speaker":"Katie Ferro","startTime":2916.358,"endTime":2917.558,"body":"It does not do this."},{"speaker":"Katie Ferro","startTime":2917.558,"endTime":2922.748,"body":"Now I can say with certainty, it does"},{"speaker":"Katie Ferro","startTime":2917.558,"endTime":2922.748,"body":"not do this great addition to, so I"},{"speaker":"Katie Ferro","startTime":2922.748,"endTime":2927.428,"body":"recommend that people go and do Babs and"},{"speaker":"Katie Ferro","startTime":2922.748,"endTime":2927.428,"body":"then get the zero certification so that"},{"speaker":"Katie Ferro","startTime":2927.428,"endTime":2929.948,"body":"they have the understanding of the goal."},{"speaker":"Katie Ferro","startTime":2930.038,"endTime":2933.368,"body":"And you're probably going to pull out even"},{"speaker":"Katie Ferro","startTime":2930.038,"endTime":2933.368,"body":"more from zero and you'll always learn"},{"speaker":"Katie Ferro","startTime":2933.368,"endTime":2937.868,"body":"how to do things even better than I do,"},{"speaker":"Katie Ferro","startTime":2933.368,"endTime":2937.868,"body":"but this is an excellent starting point."},{"speaker":"Katie Ferro","startTime":2938.588,"endTime":2939.098,"body":"Excellent."},{"speaker":"Katie Ferro","startTime":2939.458,"endTime":2942.308,"body":"And, um, so I would say that, and"},{"speaker":"Katie Ferro","startTime":2939.458,"endTime":2942.308,"body":"then they're like, I'm still stuck."},{"speaker":"Katie Ferro","startTime":2942.308,"endTime":2943.088,"body":"I'm still stuck."},{"speaker":"Katie Ferro","startTime":2943.448,"endTime":2947.378,"body":"And then they would say,"},{"speaker":"Katie Ferro","startTime":2943.448,"endTime":2947.378,"body":"um, can I come work for you?"},{"speaker":"Katie Ferro","startTime":2947.378,"endTime":2950.198,"body":"And I'm like, no, like, no."},{"speaker":"Katie Ferro","startTime":2950.408,"endTime":2954.428,"body":"And, um, for a lot of reasons, I don't"},{"speaker":"Katie Ferro","startTime":2950.408,"endTime":2954.428,"body":"have the time to train somebody else."},{"speaker":"Katie Ferro","startTime":2954.5480000000002,"endTime":2958.088,"body":"I don't want to invest in somebody"},{"speaker":"Katie Ferro","startTime":2954.5480000000002,"endTime":2958.088,"body":"who then wants to grow their own"},{"speaker":"Katie Ferro","startTime":2958.358,"endTime":2962.908,"body":"necessarily not directly, not as the"},{"speaker":"Katie Ferro","startTime":2958.358,"endTime":2962.908,"body":"immediate goal, but also sometimes."},{"speaker":"Katie Ferro","startTime":2964.793,"endTime":2967.223,"body":"Sometimes it's just like, well,"},{"speaker":"Katie Ferro","startTime":2964.793,"endTime":2967.223,"body":"where, what are you experiencing?"},{"speaker":"Katie Ferro","startTime":2967.223,"endTime":2971.603,"body":"And I don't think that this, like working"},{"speaker":"Katie Ferro","startTime":2967.223,"endTime":2971.603,"body":"with me or for me is the thing that's"},{"speaker":"Katie Ferro","startTime":2971.603,"endTime":2974.993,"body":"going to get you what you want, but"},{"speaker":"Katie Ferro","startTime":2971.603,"endTime":2974.993,"body":"like this would be, and you can do it."},{"speaker":"Katie Ferro","startTime":2975.233,"endTime":2976.4030000000002,"body":"So it's the solution."},{"speaker":"Katie Ferro","startTime":2976.4030000000002,"endTime":2977.333,"body":"And I just knew it."},{"speaker":"Katie Ferro","startTime":2977.3630000000003,"endTime":2982.283,"body":"And, um, when I quit my biggest client,"},{"speaker":"Katie Ferro","startTime":2977.3630000000003,"endTime":2982.283,"body":"I had the time then to create it."},{"speaker":"Katie Ferro","startTime":2982.283,"endTime":2985.1330000000003,"body":"And then I was getting a lot"},{"speaker":"Katie Ferro","startTime":2982.283,"endTime":2985.1330000000003,"body":"of questions and demand for it."},{"speaker":"Katie Ferro","startTime":2985.1330000000003,"endTime":2988.103,"body":"So I was like, okay, I'll create this."},{"speaker":"Katie Ferro","startTime":2988.1330000000003,"endTime":2992.993,"body":"And I spent three months of, um,"},{"speaker":"Katie Ferro","startTime":2988.1330000000003,"endTime":2992.993,"body":"lots of work involved in creating it."},{"speaker":"Katie Ferro","startTime":2993.503,"endTime":2997.463,"body":"But while I was in it, I'm like,"},{"speaker":"Katie Ferro","startTime":2993.503,"endTime":2997.463,"body":"all right, this is way bigger"},{"speaker":"Katie Ferro","startTime":2997.493,"endTime":2999.443,"body":"and better than I expected."},{"speaker":"Katie Ferro","startTime":2999.443,"endTime":3001.4230000000002,"body":"And it will only continue"},{"speaker":"Katie Ferro","startTime":2999.443,"endTime":3001.4230000000002,"body":"to get bigger and better."},{"speaker":"Katie Ferro","startTime":3001.4230000000002,"endTime":3001.783,"body":"I have."},{"speaker":"Katie Ferro","startTime":3002.773,"endTime":3008.263,"body":"In the summer it's scheduled, I've already"},{"speaker":"Katie Ferro","startTime":3002.773,"endTime":3008.263,"body":"got a routine, um, to go through and be"},{"speaker":"Katie Ferro","startTime":3008.503,"endTime":3013.033,"body":"revamped by, uh, I don't know what she"},{"speaker":"Katie Ferro","startTime":3008.503,"endTime":3013.033,"body":"calls herself a course designer, but she's"},{"speaker":"Katie Ferro","startTime":3013.033,"endTime":3019.6330000000003,"body":"really like, she makes sure that it's"},{"speaker":"Katie Ferro","startTime":3013.033,"endTime":3019.6330000000003,"body":"really well done for all learning types."},{"speaker":"Katie Ferro","startTime":3019.933,"endTime":3022.993,"body":"And there, we went through the"},{"speaker":"Katie Ferro","startTime":3019.933,"endTime":3022.993,"body":"framework of what she is going to"},{"speaker":"Katie Ferro","startTime":3022.993,"endTime":3026.053,"body":"change and it will further enhance it."},{"speaker":"Katie Ferro","startTime":3026.533,"endTime":3029.083,"body":"It's already a very good program."},{"speaker":"Katie Ferro","startTime":3029.1130000000003,"endTime":3031.663,"body":"It will just get even better,"},{"speaker":"Katie Ferro","startTime":3029.1130000000003,"endTime":3031.663,"body":"but when it gets even better,"},{"speaker":"Katie Ferro","startTime":3031.663,"endTime":3033.043,"body":"the price is going to go up too."},{"speaker":"Katie Ferro","startTime":3033.6130000000003,"endTime":3038.3830000000003,"body":"So it has extended payment"},{"speaker":"Katie Ferro","startTime":3033.6130000000003,"endTime":3038.3830000000003,"body":"plans and pay-in-full option."},{"speaker":"Katie Ferro","startTime":3038.3830000000003,"endTime":3042.943,"body":"And I tried to make it as accessible"},{"speaker":"Katie Ferro","startTime":3038.3830000000003,"endTime":3042.943,"body":"as possible with this because it is"},{"speaker":"Katie Ferro","startTime":3043.063,"endTime":3048.553,"body":"something that's like, I don't then have"},{"speaker":"Katie Ferro","startTime":3043.063,"endTime":3048.553,"body":"costs when you join and I don't have to"},{"speaker":"Katie Ferro","startTime":3048.853,"endTime":3053.3830000000003,"body":"deliver when you join, but it's a very"},{"speaker":"Katie Ferro","startTime":3048.853,"endTime":3053.3830000000003,"body":"well done experience for you to get that"},{"speaker":"Katie Ferro","startTime":3053.3830000000003,"endTime":3054.913,"body":"transformation that you're looking for."},{"speaker":"Katie Ferro","startTime":3054.913,"endTime":3058.063,"body":"So, um, yeah, three"},{"speaker":"Katie Ferro","startTime":3054.913,"endTime":3058.063,"body":"different payment options."},{"speaker":"Katie Ferro","startTime":3059.263,"endTime":3062.743,"body":"But I think you can get in and get"},{"speaker":"Katie Ferro","startTime":3059.263,"endTime":3062.743,"body":"out as slow or fast as you need."},{"speaker":"Katie Ferro","startTime":3063.3830000000003,"endTime":3066.073,"body":"Think it can be done"},{"speaker":"Katie Ferro","startTime":3063.3830000000003,"endTime":3066.073,"body":"manageably in a month."},{"speaker":"Katie Ferro","startTime":3066.223,"endTime":3068.8630000000003,"body":"And I think if you have"},{"speaker":"Katie Ferro","startTime":3066.223,"endTime":3068.8630000000003,"body":"accounting background, it could"},{"speaker":"Katie Ferro","startTime":3068.8630000000003,"endTime":3070.6330000000003,"body":"be, you know, two, three weeks."},{"speaker":"Serena Shoup","startTime":3072.1130000000003,"endTime":3072.593,"body":"Awesome."},{"speaker":"Serena Shoup","startTime":3072.983,"endTime":3073.223,"body":"Yeah."},{"speaker":"Serena Shoup","startTime":3073.253,"endTime":3077.783,"body":"I remember when you messaged me around"},{"speaker":"Serena Shoup","startTime":3073.253,"endTime":3077.783,"body":"the same time you were letting that"},{"speaker":"Serena Shoup","startTime":3077.783,"endTime":3081.233,"body":"client go and you're like, I think"},{"speaker":"Serena Shoup","startTime":3077.783,"endTime":3081.233,"body":"I need to create this program now."},{"speaker":"Serena Shoup","startTime":3081.233,"endTime":3082.493,"body":"And I was like, all right, do it."},{"speaker":"Serena Shoup","startTime":3082.6730000000002,"endTime":3083.3630000000003,"body":"Cause I'm not."},{"speaker":"Serena Shoup","startTime":3084.523,"endTime":3084.8830000000003,"body":"Yeah."},{"speaker":"Katie Ferro","startTime":3084.943,"endTime":3086.823,"body":"It's been"},{"speaker":"Katie Ferro","startTime":3084.943,"endTime":3086.823,"body":"bubbling for a long time."},{"speaker":"Katie Ferro","startTime":3086.873,"endTime":3090.913,"body":"And it is interesting because even"},{"speaker":"Katie Ferro","startTime":3086.873,"endTime":3090.913,"body":"before I grew my bookkeeping business,"},{"speaker":"Katie Ferro","startTime":3090.913,"endTime":3095.953,"body":"so when I had the five clients and I"},{"speaker":"Katie Ferro","startTime":3090.913,"endTime":3095.953,"body":"was looking to, to grow online, my coach"},{"speaker":"Katie Ferro","startTime":3095.983,"endTime":3098.323,"body":"then said, what if you teach bookkeepers?"},{"speaker":"Katie Ferro","startTime":3098.323,"endTime":3101.9230000000002,"body":"And I was like, I was like,"},{"speaker":"Katie Ferro","startTime":3098.323,"endTime":3101.9230000000002,"body":"where would I even begin?"},{"speaker":"Katie Ferro","startTime":3102.193,"endTime":3104.533,"body":"It seemed like no freaking way."},{"speaker":"Katie Ferro","startTime":3104.743,"endTime":3109.243,"body":"And then, and then after I grew"},{"speaker":"Katie Ferro","startTime":3104.743,"endTime":3109.243,"body":"the business and cause I was like,"},{"speaker":"Katie Ferro","startTime":3109.273,"endTime":3110.413,"body":"I can't teach them how to grow it."},{"speaker":"Katie Ferro","startTime":3110.413,"endTime":3111.193,"body":"I haven't grown it yet."},{"speaker":"Katie Ferro","startTime":3111.193,"endTime":3111.6130000000003,"body":"It just happened."},{"speaker":"Katie Ferro","startTime":3112.333,"endTime":3113.9230000000002,"body":"But then I did grow it."},{"speaker":"Katie Ferro","startTime":3113.983,"endTime":3118.963,"body":"And then after that, um, I realized"},{"speaker":"Katie Ferro","startTime":3113.983,"endTime":3118.963,"body":"that like, I didn't have a niche,"},{"speaker":"Katie Ferro","startTime":3118.993,"endTime":3120.6130000000003,"body":"then I didn't have that focus."},{"speaker":"Katie Ferro","startTime":3120.913,"endTime":3124.033,"body":"So it was interesting that she can kind of"},{"speaker":"Katie Ferro","startTime":3120.913,"endTime":3124.033,"body":"see it before I could, but it's probably"},{"speaker":"Katie Ferro","startTime":3124.033,"endTime":3128.593,"body":"been on my mind since then, which was"},{"speaker":"Katie Ferro","startTime":3124.033,"endTime":3128.593,"body":"January of 2019, you know, and, and"},{"speaker":"Katie Ferro","startTime":3128.593,"endTime":3132.853,"body":"that little seed has been there and I've"},{"speaker":"Katie Ferro","startTime":3128.593,"endTime":3132.853,"body":"been knowing that it would really help."},{"speaker":"Katie Ferro","startTime":3133.093,"endTime":3137.1730000000002,"body":"And it just, it, it had to be like when"},{"speaker":"Katie Ferro","startTime":3133.093,"endTime":3137.1730000000002,"body":"I had the time, when the clarity, which"},{"speaker":"Katie Ferro","startTime":3137.1730000000002,"endTime":3141.733,"body":"is now, so it's there and it's ready"},{"speaker":"Katie Ferro","startTime":3137.1730000000002,"endTime":3141.733,"body":"and it's ready whenever anyone is, and"},{"speaker":"Katie Ferro","startTime":3141.733,"endTime":3143.233,"body":"they can hop right in and get to work."},{"speaker":"Serena Shoup","startTime":3144.333,"endTime":3144.843,"body":"Awesome."},{"speaker":"Serena Shoup","startTime":3145.593,"endTime":3146.223,"body":"Beautiful."},{"speaker":"Serena Shoup","startTime":3146.343,"endTime":3149.163,"body":"Well, if anyone is watching that"},{"speaker":"Serena Shoup","startTime":3146.343,"endTime":3149.163,"body":"has questions about the program,"},{"speaker":"Serena Shoup","startTime":3149.193,"endTime":3150.483,"body":"please drop them in the comments."},{"speaker":"Serena Shoup","startTime":3150.843,"endTime":3155.283,"body":"Um, and then I'll probably like"},{"speaker":"Serena Shoup","startTime":3150.843,"endTime":3155.283,"body":"Katie go, I had only allocated"},{"speaker":"Serena Shoup","startTime":3155.283,"endTime":3158.553,"body":"like 30 minutes, but of course I"},{"speaker":"Serena Shoup","startTime":3155.283,"endTime":3158.553,"body":"should have allocated a whole hour."},{"speaker":"Serena Shoup","startTime":3158.943,"endTime":3159.393,"body":"Um,"},{"speaker":"Serena Shoup","startTime":3161.733,"endTime":3162.303,"body":"that's okay."},{"speaker":"Serena Shoup","startTime":3162.303,"endTime":3163.083,"body":"That's okay."},{"speaker":"Serena Shoup","startTime":3163.233,"endTime":3168.333,"body":"Um, it's always really fun to catch up"},{"speaker":"Serena Shoup","startTime":3163.233,"endTime":3168.333,"body":"with you and, and talk about things."},{"speaker":"Serena Shoup","startTime":3168.333,"endTime":3171.003,"body":"There was one thing I was gonna bring"},{"speaker":"Serena Shoup","startTime":3168.333,"endTime":3171.003,"body":"up and now I totally spaced it out."},{"speaker":"Serena Shoup","startTime":3172.003,"endTime":3173.9230000000002,"body":"Um, oh yeah, I pretty much."},{"speaker":"Serena Shoup","startTime":3173.953,"endTime":3178.063,"body":"I felt when I started my bookkeeping"},{"speaker":"Serena Shoup","startTime":3173.953,"endTime":3178.063,"body":"business, I knew I wanted to teach"},{"speaker":"Serena Shoup","startTime":3178.063,"endTime":3182.983,"body":"other bookkeepers too, but I knew"},{"speaker":"Serena Shoup","startTime":3178.063,"endTime":3182.983,"body":"there was already other programs"},{"speaker":"Serena Shoup","startTime":3183.043,"endTime":3187.333,"body":"out there that really supposedly go"},{"speaker":"Serena Shoup","startTime":3183.043,"endTime":3187.333,"body":"really in depth on the bookkeeping."},{"speaker":"Serena Shoup","startTime":3187.693,"endTime":3194.083,"body":"Um, so I decided to just like focus"},{"speaker":"Serena Shoup","startTime":3187.693,"endTime":3194.083,"body":"on advance type stuff that way, just"},{"speaker":"Serena Shoup","startTime":3194.083,"endTime":3199.483,"body":"because like, I have so much knowledge"},{"speaker":"Serena Shoup","startTime":3194.083,"endTime":3199.483,"body":"from corporate that, um, if you decide"},{"speaker":"Serena Shoup","startTime":3199.483,"endTime":3202.813,"body":"to leave corporate, when you're a"},{"speaker":"Serena Shoup","startTime":3199.483,"endTime":3202.813,"body":"staff accountant and say, instead of"},{"speaker":"Serena Shoup","startTime":3202.813,"endTime":3206.533,"body":"leaving, when you're a controller, like"},{"speaker":"Serena Shoup","startTime":3202.813,"endTime":3206.533,"body":"I was, there's a huge gap of things"},{"speaker":"Serena Shoup","startTime":3206.533,"endTime":3208.093,"body":"that you're going to miss out learning."},{"speaker":"Serena Shoup","startTime":3208.333,"endTime":3211.603,"body":"So I'm filling that gap"},{"speaker":"Serena Shoup","startTime":3208.333,"endTime":3211.603,"body":"for my students basically."},{"speaker":"Serena Shoup","startTime":3211.6330000000003,"endTime":3216.223,"body":"So, um, I do the business building"},{"speaker":"Serena Shoup","startTime":3211.6330000000003,"endTime":3216.223,"body":"stuff too, but also like financial"},{"speaker":"Serena Shoup","startTime":3216.223,"endTime":3219.523,"body":"statement analysis and other"},{"speaker":"Serena Shoup","startTime":3216.223,"endTime":3219.523,"body":"things like in budgeting and things"},{"speaker":"Serena Shoup","startTime":3219.523,"endTime":3221.9230000000002,"body":"that you won't necessarily learn."},{"speaker":"Serena Shoup","startTime":3221.9230000000002,"endTime":3226.783,"body":"If you decide to leave corporate as"},{"speaker":"Serena Shoup","startTime":3221.9230000000002,"endTime":3226.783,"body":"a staff, Which is, I think like I,"},{"speaker":"Serena Shoup","startTime":3226.873,"endTime":3230.293,"body":"sometimes I kick myself for not leaving"},{"speaker":"Serena Shoup","startTime":3226.873,"endTime":3230.293,"body":"way back then when I had that dream."},{"speaker":"Serena Shoup","startTime":3230.473,"endTime":3233.533,"body":"But also then I wouldn't have this"},{"speaker":"Serena Shoup","startTime":3230.473,"endTime":3233.533,"body":"knowledge to share with you guys."},{"speaker":"Serena Shoup","startTime":3233.533,"endTime":3234.103,"body":"So yeah."},{"speaker":"Katie Ferro","startTime":3234.723,"endTime":3237.603,"body":"Yeah, there is that because,"},{"speaker":"Katie Ferro","startTime":3234.723,"endTime":3237.603,"body":"um, I'm just going to echo that too"},{"speaker":"Katie Ferro","startTime":3237.603,"endTime":3241.833,"body":"in different phases, which is like,"},{"speaker":"Katie Ferro","startTime":3237.603,"endTime":3241.833,"body":"I always, I always like to just trust"},{"speaker":"Katie Ferro","startTime":3241.833,"endTime":3244.743,"body":"in the process and the timing and the"},{"speaker":"Katie Ferro","startTime":3241.833,"endTime":3244.743,"body":"journey, you know, wherever it leads us."},{"speaker":"Katie Ferro","startTime":3245.163,"endTime":3249.813,"body":"And while I might've been able to leave"},{"speaker":"Katie Ferro","startTime":3245.163,"endTime":3249.813,"body":"earlier, it was all in perfect time."},{"speaker":"Katie Ferro","startTime":3249.813,"endTime":3254.313,"body":"And without all of the experiences"},{"speaker":"Katie Ferro","startTime":3249.813,"endTime":3254.313,"body":"that I had, I wouldn't be here."},{"speaker":"Katie Ferro","startTime":3254.6130000000003,"endTime":3256.593,"body":"So that's where I saw the"},{"speaker":"Katie Ferro","startTime":3254.6130000000003,"endTime":3256.593,"body":"need for this program too."},{"speaker":"Katie Ferro","startTime":3256.593,"endTime":3261.813,"body":"It's like, I, I didn't mention that I"},{"speaker":"Katie Ferro","startTime":3256.593,"endTime":3261.813,"body":"worked at a CPA firm and, you know, had"},{"speaker":"Katie Ferro","startTime":3261.813,"endTime":3268.993,"body":"like two years of tax seasons with them,"},{"speaker":"Katie Ferro","startTime":3261.813,"endTime":3268.993,"body":"but I also, you know, Then went in and I"},{"speaker":"Katie Ferro","startTime":3268.993,"endTime":3271.843,"body":"can't even tell you how crazy it was when"},{"speaker":"Katie Ferro","startTime":3268.993,"endTime":3271.843,"body":"I got my first business coaching client."},{"speaker":"Katie Ferro","startTime":3271.843,"endTime":3273.853,"body":"It striped just didn't connect"},{"speaker":"Katie Ferro","startTime":3271.843,"endTime":3273.853,"body":"the way that it did then either."},{"speaker":"Katie Ferro","startTime":3273.853,"endTime":3278.1730000000002,"body":"So really rolling up my sleeves and"},{"speaker":"Katie Ferro","startTime":3273.853,"endTime":3278.1730000000002,"body":"getting in and learning how each and every"},{"speaker":"Katie Ferro","startTime":3278.1730000000002,"endTime":3281.773,"body":"transaction works and making mistakes and"},{"speaker":"Katie Ferro","startTime":3278.1730000000002,"endTime":3281.773,"body":"changing platforms and stuff like that."},{"speaker":"Katie Ferro","startTime":3282.1330000000003,"endTime":3286.693,"body":"It would have saved me so many hours,"},{"speaker":"Katie Ferro","startTime":3282.1330000000003,"endTime":3286.693,"body":"you know, to have somebody to be"},{"speaker":"Katie Ferro","startTime":3286.693,"endTime":3289.723,"body":"able to say like, this is how this"},{"speaker":"Katie Ferro","startTime":3286.693,"endTime":3289.723,"body":"works and this is what you can do."},{"speaker":"Katie Ferro","startTime":3289.723,"endTime":3292.033,"body":"And it would've been really"},{"speaker":"Katie Ferro","startTime":3289.723,"endTime":3292.033,"body":"cool, but it didn't exist."},{"speaker":"Katie Ferro","startTime":3292.1730000000002,"endTime":3292.573,"body":"So I rolled"},{"speaker":"Serena Shoup","startTime":3292.573,"endTime":3293.233,"body":"my sleeves up."},{"speaker":"Serena Shoup","startTime":3293.583,"endTime":3293.853,"body":"Yeah."},{"speaker":"Serena Shoup","startTime":3293.853,"endTime":3296.823,"body":"That's not something that you're going to"},{"speaker":"Serena Shoup","startTime":3293.853,"endTime":3296.823,"body":"even learn when you go through college."},{"speaker":"Serena Shoup","startTime":3296.853,"endTime":3302.313,"body":"Like I took a quick book, super quiet"},{"speaker":"Serena Shoup","startTime":3296.853,"endTime":3302.313,"body":"class in college, but, um, back then there"},{"speaker":"Serena Shoup","startTime":3302.313,"endTime":3304.203,"body":"was no bank feeds or anything like that."},{"speaker":"Serena Shoup","startTime":3304.203,"endTime":3306.3630000000003,"body":"So you didn't have to"},{"speaker":"Serena Shoup","startTime":3304.203,"endTime":3306.3630000000003,"body":"struggle through that."},{"speaker":"Serena Shoup","startTime":3306.3630000000003,"endTime":3308.463,"body":"I, we didn't do bank feeds"},{"speaker":"Serena Shoup","startTime":3306.3630000000003,"endTime":3308.463,"body":"and corporate either."},{"speaker":"Serena Shoup","startTime":3308.463,"endTime":3313.1730000000002,"body":"Like we literally entered each"},{"speaker":"Serena Shoup","startTime":3308.463,"endTime":3313.1730000000002,"body":"transaction by hand, like data entry."},{"speaker":"Serena Shoup","startTime":3313.1730000000002,"endTime":3316.803,"body":"So things, the technology is so"},{"speaker":"Serena Shoup","startTime":3313.1730000000002,"endTime":3316.803,"body":"different now that like, I just had"},{"speaker":"Serena Shoup","startTime":3316.803,"endTime":3322.543,"body":"to figure it out when I started my"},{"speaker":"Serena Shoup","startTime":3316.803,"endTime":3322.543,"body":"business and, um, That's where I can"},{"speaker":"Serena Shoup","startTime":3322.543,"endTime":3324.433,"body":"help speed up the process, I guess."},{"speaker":"Katie Ferro","startTime":3324.963,"endTime":3325.353,"body":"Yeah."},{"speaker":"Katie Ferro","startTime":3325.3830000000003,"endTime":3328.803,"body":"And I think a lot of, um, tax"},{"speaker":"Katie Ferro","startTime":3325.3830000000003,"endTime":3328.803,"body":"preparers too, they take the"},{"speaker":"Katie Ferro","startTime":3328.803,"endTime":3331.293,"body":"numbers to do tax returns."},{"speaker":"Katie Ferro","startTime":3331.623,"endTime":3336.243,"body":"And so they'll either take statements"},{"speaker":"Katie Ferro","startTime":3331.623,"endTime":3336.243,"body":"and kind of back into things or"},{"speaker":"Katie Ferro","startTime":3336.243,"endTime":3339.663,"body":"they'll expect the business over"},{"speaker":"Katie Ferro","startTime":3336.243,"endTime":3339.663,"body":"to do it, but like CPA firms don't,"},{"speaker":"Katie Ferro","startTime":3339.813,"endTime":3341.103,"body":"they don't do books like this."},{"speaker":"Katie Ferro","startTime":3341.1330000000003,"endTime":3342.693,"body":"They definitely don't do books like this."},{"speaker":"Serena Shoup","startTime":3342.9030000000002,"endTime":3343.3830000000003,"body":"No."},{"speaker":"Serena Shoup","startTime":3343.3830000000003,"endTime":3345.033,"body":"And I worked at the CPA firm."},{"speaker":"Serena Shoup","startTime":3345.033,"endTime":3350.043,"body":"We just took ending balances and"},{"speaker":"Serena Shoup","startTime":3345.033,"endTime":3350.043,"body":"like applied to a trial balance."},{"speaker":"Serena Shoup","startTime":3350.553,"endTime":3351.663,"body":"You get by that statement."},{"speaker":"Katie Ferro","startTime":3352.143,"endTime":3352.443,"body":"Yeah."},{"speaker":"Katie Ferro","startTime":3352.683,"endTime":3354.453,"body":"Or like ask and then made it work."},{"speaker":"Katie Ferro","startTime":3354.573,"endTime":3355.743,"body":"So it's just not the same."},{"speaker":"Katie Ferro","startTime":3355.803,"endTime":3359.763,"body":"Um, I received a client in day or"},{"speaker":"Katie Ferro","startTime":3355.803,"endTime":3359.763,"body":"yesterday from somebody who said that"},{"speaker":"Katie Ferro","startTime":3359.793,"endTime":3361.3830000000003,"body":"that's their experience right now."},{"speaker":"Katie Ferro","startTime":3361.533,"endTime":3364.893,"body":"And they're like, I get"},{"speaker":"Katie Ferro","startTime":3361.533,"endTime":3364.893,"body":"this stuff from last year."},{"speaker":"Katie Ferro","startTime":3364.893,"endTime":3366.123,"body":"It doesn't tell me anything."},{"speaker":"Katie Ferro","startTime":3366.123,"endTime":3367.773,"body":"I don't know what's going on ever."},{"speaker":"Katie Ferro","startTime":3367.833,"endTime":3371.1330000000003,"body":"And she makes a lot of money,"},{"speaker":"Katie Ferro","startTime":3367.833,"endTime":3371.1330000000003,"body":"but she has no real handle on it."},{"speaker":"Katie Ferro","startTime":3371.1330000000003,"endTime":3374.4030000000002,"body":"So that's what we're able to fill"},{"speaker":"Katie Ferro","startTime":3371.1330000000003,"endTime":3374.4030000000002,"body":"and the way that we're able to"},{"speaker":"Katie Ferro","startTime":3374.4030000000002,"endTime":3379.023,"body":"fill it and, um, run our lives the"},{"speaker":"Katie Ferro","startTime":3374.4030000000002,"endTime":3379.023,"body":"way we want is to have effective."},{"speaker":"Katie Ferro","startTime":3379.978,"endTime":3384.268,"body":"Processes a clear understanding of what"},{"speaker":"Katie Ferro","startTime":3379.978,"endTime":3384.268,"body":"we're working on and who we're available"},{"speaker":"Katie Ferro","startTime":3384.268,"endTime":3386.938,"body":"to work with on the client's side."},{"speaker":"Katie Ferro","startTime":3387.2980000000002,"endTime":3390.928,"body":"And then a process repeatable"},{"speaker":"Katie Ferro","startTime":3387.2980000000002,"endTime":3390.928,"body":"enough to train to a team so"},{"speaker":"Katie Ferro","startTime":3390.928,"endTime":3393.718,"body":"that we can lay the groundwork."},{"speaker":"Katie Ferro","startTime":3393.928,"endTime":3398.248,"body":"But within a couple of years really"},{"speaker":"Katie Ferro","startTime":3393.928,"endTime":3398.248,"body":"reaping the rewards of the time."},{"speaker":"Katie Ferro","startTime":3398.248,"endTime":3399.448,"body":"Freedom that we're looking for."},{"speaker":"Serena Shoup","startTime":3401.118,"endTime":3401.478,"body":"Yeah."},{"speaker":"Serena Shoup","startTime":3401.628,"endTime":3406.878,"body":"It doesn't just appear automatically"},{"speaker":"Serena Shoup","startTime":3401.628,"endTime":3406.878,"body":"unless you do just take it really slow."},{"speaker":"Serena Shoup","startTime":3406.938,"endTime":3410.538,"body":"Like you don't overload yourself with"},{"speaker":"Serena Shoup","startTime":3406.938,"endTime":3410.538,"body":"claims from the beginning and just"},{"speaker":"Serena Shoup","startTime":3410.538,"endTime":3413.388,"body":"bring them on slowly as you're building"},{"speaker":"Serena Shoup","startTime":3410.538,"endTime":3413.388,"body":"your process, then you can mean,"},{"speaker":"Serena Shoup","startTime":3413.4880000000003,"endTime":3414.948,"body":"like, that has always been my goal."},{"speaker":"Serena Shoup","startTime":3414.948,"endTime":3419.5080000000003,"body":"Like, I think you posted something about"},{"speaker":"Serena Shoup","startTime":3414.948,"endTime":3419.5080000000003,"body":"this the other day where she reshared a"},{"speaker":"Serena Shoup","startTime":3419.5080000000003,"endTime":3426.588,"body":"post of, um, you don't have to quit your"},{"speaker":"Serena Shoup","startTime":3419.5080000000003,"endTime":3426.588,"body":"full-time job and work a full-time job or"},{"speaker":"Serena Shoup","startTime":3427.098,"endTime":3429.0080000000003,"body":"build your business full-time hours to."},{"speaker":"Serena Shoup","startTime":3429.9880000000003,"endTime":3431.038,"body":"Make what you made full."},{"speaker":"Serena Shoup","startTime":3431.308,"endTime":3431.818,"body":"I don't know."},{"speaker":"Serena Shoup","startTime":3431.998,"endTime":3434.2780000000002,"body":"I'm totally botching it, but"},{"speaker":"Serena Shoup","startTime":3431.998,"endTime":3434.2780000000002,"body":"you know what I'm saying, right?"},{"speaker":"Katie Ferro","startTime":3435.118,"endTime":3435.5080000000003,"body":"Yes."},{"speaker":"Katie Ferro","startTime":3435.5080000000003,"endTime":3438.768,"body":"Well, well, I had somebody now we're"},{"speaker":"Katie Ferro","startTime":3435.5080000000003,"endTime":3438.768,"body":"totally riffing, but it's okay."},{"speaker":"Katie Ferro","startTime":3438.768,"endTime":3440.328,"body":"If you guys are bored of this, you can go."},{"speaker":"Katie Ferro","startTime":3440.328,"endTime":3442.248,"body":"But otherwise we'll be out"},{"speaker":"Katie Ferro","startTime":3440.328,"endTime":3442.248,"body":"for a couple more minutes."},{"speaker":"Katie Ferro","startTime":3442.458,"endTime":3447.2580000000003,"body":"Um, and just say that, like I had"},{"speaker":"Katie Ferro","startTime":3442.458,"endTime":3447.2580000000003,"body":"somebody in my program who said"},{"speaker":"Katie Ferro","startTime":3447.588,"endTime":3450.828,"body":"she was feeling discouraged and"},{"speaker":"Katie Ferro","startTime":3447.588,"endTime":3450.828,"body":"she's like, I'm working a lot."},{"speaker":"Katie Ferro","startTime":3451.218,"endTime":3455.718,"body":"And you know, I, she already is a mom"},{"speaker":"Katie Ferro","startTime":3451.218,"endTime":3455.718,"body":"and she's like, I realized that in order"},{"speaker":"Katie Ferro","startTime":3455.718,"endTime":3459.7980000000002,"body":"to not like he's wearing her words,"},{"speaker":"Katie Ferro","startTime":3455.718,"endTime":3459.7980000000002,"body":"but not burn the candle at both ends."},{"speaker":"Katie Ferro","startTime":3459.948,"endTime":3462.078,"body":"I only have 10 hours to grow my business."},{"speaker":"Katie Ferro","startTime":3462.288,"endTime":3466.248,"body":"And I was like, only like, you can"},{"speaker":"Katie Ferro","startTime":3462.288,"endTime":3466.248,"body":"totally grow your business in 10 hours."},{"speaker":"Katie Ferro","startTime":3466.2780000000002,"endTime":3469.668,"body":"And then what I said is not only can"},{"speaker":"Katie Ferro","startTime":3466.2780000000002,"endTime":3469.668,"body":"you grow your business in 10 hours,"},{"speaker":"Katie Ferro","startTime":3469.878,"endTime":3473.088,"body":"but when you grow it to the stage"},{"speaker":"Katie Ferro","startTime":3469.878,"endTime":3473.088,"body":"that you want and you quit your job,"},{"speaker":"Katie Ferro","startTime":3473.118,"endTime":3477.348,"body":"you can put a hard boundary in place"},{"speaker":"Katie Ferro","startTime":3473.118,"endTime":3477.348,"body":"to never let it exceed that you can"},{"speaker":"Katie Ferro","startTime":3477.348,"endTime":3479.868,"body":"make decisions to make it always work."},{"speaker":"Katie Ferro","startTime":3479.868,"endTime":3484.308,"body":"That way you might not have the"},{"speaker":"Katie Ferro","startTime":3479.868,"endTime":3484.308,"body":"income that you desire in that"},{"speaker":"Katie Ferro","startTime":3484.578,"endTime":3488.688,"body":"10 hours today, but you can"},{"speaker":"Katie Ferro","startTime":3484.578,"endTime":3488.688,"body":"absolutely grow it in that time."},{"speaker":"Katie Ferro","startTime":3490.208,"endTime":3491.5280000000002,"body":"And maintain that time."},{"speaker":"Katie Ferro","startTime":3491.5280000000002,"endTime":3493.688,"body":"I think it's very easy for us."},{"speaker":"Katie Ferro","startTime":3494.108,"endTime":3498.908,"body":"Uh, those of us who come from corporate"},{"speaker":"Katie Ferro","startTime":3494.108,"endTime":3498.908,"body":"or just a hustle background of any kind,"},{"speaker":"Katie Ferro","startTime":3498.938,"endTime":3500.918,"body":"this was ingrained in me from restaurants."},{"speaker":"Katie Ferro","startTime":3500.918,"endTime":3503.7380000000003,"body":"Did you say that you did or"},{"speaker":"Katie Ferro","startTime":3500.918,"endTime":3503.7380000000003,"body":"didn't work in a restaurant like"},{"speaker":"Katie Ferro","startTime":3503.7380000000003,"endTime":3504.5480000000002,"body":"we've had this conversation?"},{"speaker":"Katie Ferro","startTime":3504.5480000000002,"endTime":3505.388,"body":"Yes, of course you did."},{"speaker":"Katie Ferro","startTime":3505.898,"endTime":3512.168,"body":"Why am I, but those, those environments"},{"speaker":"Katie Ferro","startTime":3505.898,"endTime":3512.168,"body":"are you just like, go, go, go hustle,"},{"speaker":"Katie Ferro","startTime":3512.168,"endTime":3515.918,"body":"hustle, hustle, work, work, work, you"},{"speaker":"Katie Ferro","startTime":3512.168,"endTime":3515.918,"body":"know, it's, it's almost like a muscle"},{"speaker":"Katie Ferro","startTime":3515.918,"endTime":3522.878,"body":"memory where it is hard and it actually"},{"speaker":"Katie Ferro","startTime":3515.918,"endTime":3522.878,"body":"requires an insane amount of work to"},{"speaker":"Katie Ferro","startTime":3522.878,"endTime":3525.7580000000003,"body":"not overwork I'm in that right now."},{"speaker":"Katie Ferro","startTime":3525.788,"endTime":3527.078,"body":"I had a rough week."},{"speaker":"Katie Ferro","startTime":3527.078,"endTime":3528.188,"body":"I overdid it."},{"speaker":"Katie Ferro","startTime":3528.5480000000002,"endTime":3534.218,"body":"I am still constantly working myself"},{"speaker":"Katie Ferro","startTime":3528.5480000000002,"endTime":3534.218,"body":"through doing what I say and what I"},{"speaker":"Katie Ferro","startTime":3534.218,"endTime":3536.438,"body":"preach, and that takes the most effort."},{"speaker":"Katie Ferro","startTime":3536.468,"endTime":3539.288,"body":"It takes a lot of effort for"},{"speaker":"Katie Ferro","startTime":3536.468,"endTime":3539.288,"body":"me to not work full-time."},{"speaker":"Katie Ferro","startTime":3539.828,"endTime":3543.468,"body":"Um, but it absolutely can be done in it."},{"speaker":"Katie Ferro","startTime":3543.4880000000003,"endTime":3547.198,"body":"It can be done the best when you're"},{"speaker":"Katie Ferro","startTime":3543.4880000000003,"endTime":3547.198,"body":"really clear on what you have to get."},{"speaker":"Katie Ferro","startTime":3548.263,"endTime":3551.323,"body":"And that you're just consistently"},{"speaker":"Katie Ferro","startTime":3548.263,"endTime":3551.323,"body":"showing up and growing it too."},{"speaker":"Katie Ferro","startTime":3551.353,"endTime":3555.643,"body":"But that to say, you know, like you"},{"speaker":"Katie Ferro","startTime":3551.353,"endTime":3555.643,"body":"mentioned, having the understanding"},{"speaker":"Katie Ferro","startTime":3555.643,"endTime":3558.643,"body":"of what you're doing and on a"},{"speaker":"Katie Ferro","startTime":3555.643,"endTime":3558.643,"body":"deeper level is so important."},{"speaker":"Katie Ferro","startTime":3558.643,"endTime":3566.1130000000003,"body":"And that's why I actually think that Babs"},{"speaker":"Katie Ferro","startTime":3558.643,"endTime":3566.1130000000003,"body":"it's more valuable than my other program"},{"speaker":"Katie Ferro","startTime":3566.1130000000003,"endTime":3571.483,"body":"in that, without it, you might really"},{"speaker":"Katie Ferro","startTime":3566.1130000000003,"endTime":3571.483,"body":"struggle to grow that business because"},{"speaker":"Katie Ferro","startTime":3571.483,"endTime":3576.103,"body":"if you don't have efficient processes or"},{"speaker":"Katie Ferro","startTime":3571.483,"endTime":3576.103,"body":"you're still unsure of if you know enough"},{"speaker":"Katie Ferro","startTime":3576.103,"endTime":3580.183,"body":"to get on calls, you know, and talk to"},{"speaker":"Katie Ferro","startTime":3576.103,"endTime":3580.183,"body":"clients or take a client of a certain"},{"speaker":"Katie Ferro","startTime":3580.183,"endTime":3585.433,"body":"caliber you're wavering and spending a"},{"speaker":"Katie Ferro","startTime":3580.183,"endTime":3585.433,"body":"lot of time, doubting yourself that could"},{"speaker":"Katie Ferro","startTime":3585.433,"endTime":3590.593,"body":"be removed by just going in and exposing"},{"speaker":"Katie Ferro","startTime":3585.433,"endTime":3590.593,"body":"your weak spots and then working on them."},{"speaker":"Katie Ferro","startTime":3590.593,"endTime":3594.523,"body":"Because when you're good at what you"},{"speaker":"Katie Ferro","startTime":3590.593,"endTime":3594.523,"body":"do, everything else falls into place."},{"speaker":"Serena Shoup","startTime":3595.603,"endTime":3595.933,"body":"Yeah."},{"speaker":"Serena Shoup","startTime":3598.138,"endTime":3598.468,"body":"Yup."},{"speaker":"Serena Shoup","startTime":3598.558,"endTime":3602.818,"body":"So if any of you guys are in corporate"},{"speaker":"Serena Shoup","startTime":3598.558,"endTime":3602.818,"body":"right now, and you're wondering like, can"},{"speaker":"Serena Shoup","startTime":3602.818,"endTime":3604.618,"body":"you build a business on 10 hours a week?"},{"speaker":"Serena Shoup","startTime":3604.708,"endTime":3605.338,"body":"Absolutely."},{"speaker":"Serena Shoup","startTime":3605.338,"endTime":3605.908,"body":"You can."},{"speaker":"Serena Shoup","startTime":3605.968,"endTime":3611.458,"body":"It might not hit six figures within"},{"speaker":"Serena Shoup","startTime":3605.968,"endTime":3611.458,"body":"six months, but you can totally."},{"speaker":"Serena Shoup","startTime":3611.458,"endTime":3614.908,"body":"And then you maintain that, like"},{"speaker":"Serena Shoup","startTime":3611.458,"endTime":3614.908,"body":"Katie was saying, and that's basically"},{"speaker":"Serena Shoup","startTime":3614.908,"endTime":3619.288,"body":"what I was trying to get at with my"},{"speaker":"Serena Shoup","startTime":3614.908,"endTime":3619.288,"body":"totally botched quote or whatever."},{"speaker":"Serena Shoup","startTime":3619.288,"endTime":3623.128,"body":"But, um, I listened to a podcast a"},{"speaker":"Serena Shoup","startTime":3619.288,"endTime":3623.128,"body":"while back that talked about this"},{"speaker":"Serena Shoup","startTime":3623.128,"endTime":3627.898,"body":"guy who had a side hustle and he only"},{"speaker":"Serena Shoup","startTime":3623.128,"endTime":3627.898,"body":"worked on it, um, 10 out, 10 or 20"},{"speaker":"Serena Shoup","startTime":3627.898,"endTime":3629.338,"body":"hours a week or something like that."},{"speaker":"Serena Shoup","startTime":3629.668,"endTime":3634.348,"body":"And, um, he grew it enough to replace his"},{"speaker":"Serena Shoup","startTime":3629.668,"endTime":3634.348,"body":"corporate salary, but he was like, I'm"},{"speaker":"Serena Shoup","startTime":3634.348,"endTime":3636.598,"body":"not going to now just replace the hours."},{"speaker":"Serena Shoup","startTime":3636.598,"endTime":3637.648,"body":"I worked in corporate."},{"speaker":"Serena Shoup","startTime":3637.648,"endTime":3641.218,"body":"Like I'm going to keep it at 10, 20"},{"speaker":"Serena Shoup","startTime":3637.648,"endTime":3641.218,"body":"hours a week and grow it more if I"},{"speaker":"Serena Shoup","startTime":3641.218,"endTime":3645.268,"body":"was able to do that, I can still, so"},{"speaker":"Serena Shoup","startTime":3641.218,"endTime":3645.268,"body":"basically, like when I heard that I was"},{"speaker":"Serena Shoup","startTime":3645.268,"endTime":3649.483,"body":"like, oh, Because I always felt like,"},{"speaker":"Serena Shoup","startTime":3645.268,"endTime":3649.483,"body":"oh, once my kids are all in school,"},{"speaker":"Serena Shoup","startTime":3649.483,"endTime":3651.313,"body":"full-time, I'll just work the entire time."},{"speaker":"Serena Shoup","startTime":3651.313,"endTime":3652.063,"body":"They're at school."},{"speaker":"Serena Shoup","startTime":3652.273,"endTime":3653.683,"body":"No, I'm not going to do that."},{"speaker":"Serena Shoup","startTime":3653.683,"endTime":3654.913,"body":"I've made that decision now."},{"speaker":"Serena Shoup","startTime":3654.943,"endTime":3659.593,"body":"Like I'm going to keep this 10 to 20"},{"speaker":"Serena Shoup","startTime":3654.943,"endTime":3659.593,"body":"hours a week schedule and that's it."},{"speaker":"Serena Shoup","startTime":3660.163,"endTime":3664.603,"body":"Um, if you're having a hard time figuring"},{"speaker":"Serena Shoup","startTime":3660.163,"endTime":3664.603,"body":"out if you have 10 or 20 hours a week"},{"speaker":"Serena Shoup","startTime":3664.693,"endTime":3672.193,"body":"to put into a business, that is also"},{"speaker":"Serena Shoup","startTime":3664.693,"endTime":3672.193,"body":"how I studied and passed my CPA exam."},{"speaker":"Serena Shoup","startTime":3672.223,"endTime":3673.603,"body":"I found 20 hours a week."},{"speaker":"Serena Shoup","startTime":3673.693,"endTime":3674.953,"body":"I got up an hour earlier."},{"speaker":"Serena Shoup","startTime":3675.253,"endTime":3678.793,"body":"I, I studied at my, at my lunch and"},{"speaker":"Serena Shoup","startTime":3675.253,"endTime":3678.793,"body":"I studied an hour in the evening."},{"speaker":"Serena Shoup","startTime":3678.793,"endTime":3679.783,"body":"That's three hours a day."},{"speaker":"Serena Shoup","startTime":3680.323,"endTime":3682.573,"body":"And then I did the rest on the weekend."},{"speaker":"Serena Shoup","startTime":3682.573,"endTime":3685.603,"body":"So you can absolutely"},{"speaker":"Serena Shoup","startTime":3682.573,"endTime":3685.603,"body":"find 20 hours a week."},{"speaker":"Serena Shoup","startTime":3685.6330000000003,"endTime":3687.823,"body":"And you will be a lot more"},{"speaker":"Serena Shoup","startTime":3685.6330000000003,"endTime":3687.823,"body":"efficient with your time when you"},{"speaker":"Serena Shoup","startTime":3687.823,"endTime":3691.303,"body":"do condense, like the time you've"},{"speaker":"Serena Shoup","startTime":3687.823,"endTime":3691.303,"body":"allowed yourself because of parking."},{"speaker":"Serena Shoup","startTime":3691.303,"endTime":3691.4230000000002,"body":"Yes."},{"speaker":"Serena Shoup","startTime":3692.553,"endTime":3693.093,"body":"And when you,"},{"speaker":"Katie Ferro","startTime":3693.123,"endTime":3693.543,"body":"yes."},{"speaker":"Katie Ferro","startTime":3693.603,"endTime":3697.413,"body":"And, and I don't know that I kind of look"},{"speaker":"Katie Ferro","startTime":3693.603,"endTime":3697.413,"body":"into the term, but I just know that, like,"},{"speaker":"Katie Ferro","startTime":3697.413,"endTime":3701.943,"body":"I just know that truth, which is, if you"},{"speaker":"Katie Ferro","startTime":3697.413,"endTime":3701.943,"body":"say this is what I have, you make it work."},{"speaker":"Katie Ferro","startTime":3701.943,"endTime":3705.213,"body":"And that's where you make"},{"speaker":"Katie Ferro","startTime":3701.943,"endTime":3705.213,"body":"the biggest, best decisions."},{"speaker":"Katie Ferro","startTime":3705.973,"endTime":3712.093,"body":"When you have a lot of time, you make very"},{"speaker":"Katie Ferro","startTime":3705.973,"endTime":3712.093,"body":"bad time decisions and it's just a truth."},{"speaker":"Katie Ferro","startTime":3712.093,"endTime":3716.323,"body":"And when you think of things in terms"},{"speaker":"Katie Ferro","startTime":3712.093,"endTime":3716.323,"body":"of how much of this money can I keep"},{"speaker":"Katie Ferro","startTime":3716.353,"endTime":3721.183,"body":"also, that will also keep you very"},{"speaker":"Katie Ferro","startTime":3716.353,"endTime":3721.183,"body":"small, like, cause that, that was the"},{"speaker":"Katie Ferro","startTime":3721.183,"endTime":3725.6530000000002,"body":"mentality that kept me from hiring a"},{"speaker":"Katie Ferro","startTime":3721.183,"endTime":3725.6530000000002,"body":"bookkeeper and hiring a cleaning lady."},{"speaker":"Katie Ferro","startTime":3725.6530000000002,"endTime":3728.263,"body":"I said, well, I can just do that"},{"speaker":"Katie Ferro","startTime":3725.6530000000002,"endTime":3728.263,"body":"myself so I can save that money."},{"speaker":"Katie Ferro","startTime":3728.263,"endTime":3729.703,"body":"You are not saving money."},{"speaker":"Katie Ferro","startTime":3729.943,"endTime":3734.353,"body":"If you could otherwise be making money"},{"speaker":"Katie Ferro","startTime":3729.943,"endTime":3734.353,"body":"and you're not like saving your energy, if"},{"speaker":"Katie Ferro","startTime":3734.353,"endTime":3736.333,"body":"you could otherwise be like living here."},{"speaker":"Katie Ferro","startTime":3737.248,"endTime":3741.148,"body":"You know, so you have to think in"},{"speaker":"Katie Ferro","startTime":3737.248,"endTime":3741.148,"body":"terms of what expands versus what, like"},{"speaker":"Katie Ferro","startTime":3741.2980000000002,"endTime":3746.098,"body":"chords, you know, so it's with time and"},{"speaker":"Katie Ferro","startTime":3741.2980000000002,"endTime":3746.098,"body":"with money and, um, things that I do"},{"speaker":"Katie Ferro","startTime":3746.098,"endTime":3749.908,"body":"to keep myself mindful of not working"},{"speaker":"Katie Ferro","startTime":3746.098,"endTime":3749.908,"body":"too much as like this week, I'm tired,"},{"speaker":"Katie Ferro","startTime":3750.118,"endTime":3753.808,"body":"I've got to fulfill my commitments,"},{"speaker":"Katie Ferro","startTime":3750.118,"endTime":3753.808,"body":"but I looked at my schedule of what"},{"speaker":"Katie Ferro","startTime":3753.808,"endTime":3755.158,"body":"I already have booked for next week."},{"speaker":"Katie Ferro","startTime":3755.188,"endTime":3759.118,"body":"And I have like one thing on"},{"speaker":"Katie Ferro","startTime":3755.188,"endTime":3759.118,"body":"Thursday, but outside of that, um,"},{"speaker":"Katie Ferro","startTime":3759.448,"endTime":3761.608,"body":"Tuesday, Wednesday, Friday are empty."},{"speaker":"Katie Ferro","startTime":3761.608,"endTime":3766.108,"body":"So I blocked them on my calendar and"},{"speaker":"Katie Ferro","startTime":3761.608,"endTime":3766.108,"body":"now no one can book me on Calendly and"},{"speaker":"Katie Ferro","startTime":3766.108,"endTime":3769.468,"body":"I can still say yes to the things I"},{"speaker":"Katie Ferro","startTime":3766.108,"endTime":3769.468,"body":"want to say yes to, but they just won't"},{"speaker":"Katie Ferro","startTime":3769.468,"endTime":3770.938,"body":"be available to book me those days."},{"speaker":"Katie Ferro","startTime":3771.118,"endTime":3774.208,"body":"And it's also going to show up"},{"speaker":"Katie Ferro","startTime":3771.118,"endTime":3774.208,"body":"on my reminders that I'm off."},{"speaker":"Katie Ferro","startTime":3774.538,"endTime":3777.178,"body":"And I am going to force myself to be off."},{"speaker":"Katie Ferro","startTime":3777.938,"endTime":3782.458,"body":"It's going to be probably pretty hard, but"},{"speaker":"Katie Ferro","startTime":3777.938,"endTime":3782.458,"body":"other things that you can do too, is like"},{"speaker":"Katie Ferro","startTime":3782.458,"endTime":3784.0480000000002,"body":"scheduling the things that you want to do."},{"speaker":"Katie Ferro","startTime":3784.0480000000002,"endTime":3787.498,"body":"So whether it's a massage or a walk"},{"speaker":"Katie Ferro","startTime":3784.0480000000002,"endTime":3787.498,"body":"or whatever, like schedule those"},{"speaker":"Katie Ferro","startTime":3788.098,"endTime":3790.0480000000002,"body":"and, and fit everything else in."},{"speaker":"Katie Ferro","startTime":3790.0480000000002,"endTime":3792.248,"body":"And then in the meantime,"},{"speaker":"Katie Ferro","startTime":3790.0480000000002,"endTime":3792.248,"body":"but it can still all be."},{"speaker":"Serena Shoup","startTime":3793.693,"endTime":3794.803,"body":"Yeah, I agree."},{"speaker":"Serena Shoup","startTime":3794.833,"endTime":3798.643,"body":"I think moms are really, really"},{"speaker":"Serena Shoup","startTime":3794.833,"endTime":3798.643,"body":"good at this, by the way."},{"speaker":"Serena Shoup","startTime":3800.203,"endTime":3805.933,"body":"Um, but the, the key is planning,"},{"speaker":"Serena Shoup","startTime":3800.203,"endTime":3805.933,"body":"honestly, because you don't want to then"},{"speaker":"Serena Shoup","startTime":3805.963,"endTime":3810.853,"body":"have that moment of freedom from your"},{"speaker":"Serena Shoup","startTime":3805.963,"endTime":3810.853,"body":"children or whatever it is, and have like"},{"speaker":"Serena Shoup","startTime":3810.853,"endTime":3815.473,"body":"an hour to do something and then spend"},{"speaker":"Serena Shoup","startTime":3810.853,"endTime":3815.473,"body":"50 minutes of that hour, figuring out"},{"speaker":"Serena Shoup","startTime":3815.473,"endTime":3818.803,"body":"what you're going to do, because then"},{"speaker":"Serena Shoup","startTime":3815.473,"endTime":3818.803,"body":"you'll just feel really discouraged."},{"speaker":"Serena Shoup","startTime":3818.803,"endTime":3822.973,"body":"So the key is really to plan"},{"speaker":"Serena Shoup","startTime":3818.803,"endTime":3822.973,"body":"for when I do have this moment,"},{"speaker":"Serena Shoup","startTime":3823.003,"endTime":3824.203,"body":"what am I going to use it for?"},{"speaker":"Katie Ferro","startTime":3824.9230000000002,"endTime":3825.1330000000003,"body":"Right."},{"speaker":"Katie Ferro","startTime":3825.1330000000003,"endTime":3825.433,"body":"So"},{"speaker":"Serena Shoup","startTime":3827.413,"endTime":3830.143,"body":"anyway, thank"},{"speaker":"Serena Shoup","startTime":3827.413,"endTime":3830.143,"body":"you so much for coming on here."},{"speaker":"Serena Shoup","startTime":3830.143,"endTime":3831.703,"body":"I hope you guys enjoyed this."},{"speaker":"Katie Ferro","startTime":3831.753,"endTime":3834.003,"body":"And I just want to say"},{"speaker":"Katie Ferro","startTime":3831.753,"endTime":3834.003,"body":"one more thing because I've seen, you"},{"speaker":"Katie Ferro","startTime":3834.003,"endTime":3836.853,"body":"know, through, through my program,"},{"speaker":"Katie Ferro","startTime":3834.003,"endTime":3836.853,"body":"a lot of people have quit and then"},{"speaker":"Katie Ferro","startTime":3836.913,"endTime":3839.223,"body":"they end up like working a lot."},{"speaker":"Katie Ferro","startTime":3839.493,"endTime":3845.253,"body":"And I'm like, I honestly think that it's,"},{"speaker":"Katie Ferro","startTime":3839.493,"endTime":3845.253,"body":"it's a bit of a proving to yourself thing"},{"speaker":"Katie Ferro","startTime":3846.243,"endTime":3849.9030000000002,"body":"it's like, cause you know that, you know,"},{"speaker":"Katie Ferro","startTime":3846.243,"endTime":3849.9030000000002,"body":"your old boss is not going to call you"},{"speaker":"Katie Ferro","startTime":3849.9030000000002,"endTime":3854.373,"body":"and ask for your P and L. So your old"},{"speaker":"Katie Ferro","startTime":3849.9030000000002,"endTime":3854.373,"body":"boss is not going to know when you reach"},{"speaker":"Katie Ferro","startTime":3854.373,"endTime":3856.083,"body":"that milestone or maybe it's a spouse."},{"speaker":"Katie Ferro","startTime":3856.9030000000002,"endTime":3859.003,"body":"Either somebody who really"},{"speaker":"Katie Ferro","startTime":3856.9030000000002,"endTime":3859.003,"body":"wants you to succeed."},{"speaker":"Katie Ferro","startTime":3859.003,"endTime":3862.963,"body":"So there's pressure or somebody that you"},{"speaker":"Katie Ferro","startTime":3859.003,"endTime":3862.963,"body":"think doesn't, or might be afraid that"},{"speaker":"Katie Ferro","startTime":3862.963,"endTime":3865.693,"body":"you're going to fail and you want to prove"},{"speaker":"Katie Ferro","startTime":3862.963,"endTime":3865.693,"body":"this to them, or maybe it's just you,"},{"speaker":"Katie Ferro","startTime":3866.083,"endTime":3868.393,"body":"but it's, it's very much proving energy."},{"speaker":"Katie Ferro","startTime":3868.453,"endTime":3872.803,"body":"And so you're like you're rushing"},{"speaker":"Katie Ferro","startTime":3868.453,"endTime":3872.803,"body":"for the dollar threshold while"},{"speaker":"Katie Ferro","startTime":3872.803,"endTime":3876.763,"body":"sacrificing the life goal, but the"},{"speaker":"Katie Ferro","startTime":3872.803,"endTime":3876.763,"body":"business exists to live the life."},{"speaker":"Katie Ferro","startTime":3877.453,"endTime":3882.013,"body":"So it's more of like challenging"},{"speaker":"Katie Ferro","startTime":3877.453,"endTime":3882.013,"body":"yourself to allow yourself to be"},{"speaker":"Katie Ferro","startTime":3882.223,"endTime":3883.813,"body":"and allow yourself to enjoy it."},{"speaker":"Katie Ferro","startTime":3884.1730000000002,"endTime":3887.833,"body":"And, um, it it's shockingly"},{"speaker":"Katie Ferro","startTime":3884.1730000000002,"endTime":3887.833,"body":"harder than it seems, you know?"},{"speaker":"Katie Ferro","startTime":3888.103,"endTime":3891.8830000000003,"body":"And it requires that thought process"},{"speaker":"Katie Ferro","startTime":3888.103,"endTime":3891.8830000000003,"body":"of like, what am I doing this for?"},{"speaker":"Katie Ferro","startTime":3892.273,"endTime":3895.243,"body":"And making sure that you're living"},{"speaker":"Katie Ferro","startTime":3892.273,"endTime":3895.243,"body":"the right life and you can grow"},{"speaker":"Katie Ferro","startTime":3895.243,"endTime":3896.833,"body":"your business even on that right."},{"speaker":"Katie Ferro","startTime":3897.043,"endTime":3897.583,"body":"Feeling."},{"speaker":"Katie Ferro","startTime":3898.093,"endTime":3901.1530000000002,"body":"So you just have to like follow"},{"speaker":"Katie Ferro","startTime":3898.093,"endTime":3901.1530000000002,"body":"each moment and say like, no,"},{"speaker":"Katie Ferro","startTime":3901.483,"endTime":3902.743,"body":"she ain't, I'm feeling burnt out."},{"speaker":"Katie Ferro","startTime":3902.773,"endTime":3905.533,"body":"I'm going to pull myself back in and"},{"speaker":"Katie Ferro","startTime":3902.773,"endTime":3905.533,"body":"I'm going to schedule something for me."},{"speaker":"Katie Ferro","startTime":3905.533,"endTime":3908.9230000000002,"body":"And I'm going to hold myself accountable"},{"speaker":"Katie Ferro","startTime":3905.533,"endTime":3908.9230000000002,"body":"to not becoming what I always say."},{"speaker":"Katie Ferro","startTime":3908.9230000000002,"endTime":3910.603,"body":"Like not becoming my own worst."},{"speaker":"Serena Shoup","startTime":3911.833,"endTime":3915.793,"body":"Yeah, the, what"},{"speaker":"Serena Shoup","startTime":3911.833,"endTime":3915.793,"body":"I ended up doing around this,"},{"speaker":"Serena Shoup","startTime":3916.003,"endTime":3918.253,"body":"because I was struggling, even"},{"speaker":"Serena Shoup","startTime":3916.003,"endTime":3918.253,"body":"though I still only worked."},{"speaker":"Serena Shoup","startTime":3918.253,"endTime":3921.793,"body":"Part-time like, I was still burning"},{"speaker":"Serena Shoup","startTime":3918.253,"endTime":3921.793,"body":"myself out and staying up really late and"},{"speaker":"Serena Shoup","startTime":3922.183,"endTime":3925.813,"body":"finding things to do that really didn't"},{"speaker":"Serena Shoup","startTime":3922.183,"endTime":3925.813,"body":"need to be done or things that I could"},{"speaker":"Serena Shoup","startTime":3925.813,"endTime":3927.6130000000003,"body":"have handed off to someone on my team."},{"speaker":"Serena Shoup","startTime":3928.543,"endTime":3932.203,"body":"Um, what I did instead,"},{"speaker":"Serena Shoup","startTime":3928.543,"endTime":3932.203,"body":"because I am a very productive"},{"speaker":"Serena Shoup","startTime":3932.203,"endTime":3934.273,"body":"person and I like to be busy."},{"speaker":"Serena Shoup","startTime":3934.273,"endTime":3936.523,"body":"That's just my personality."},{"speaker":"Serena Shoup","startTime":3936.553,"endTime":3940.483,"body":"I think, um, I just started"},{"speaker":"Serena Shoup","startTime":3936.553,"endTime":3940.483,"body":"scheduling myself hobbies."},{"speaker":"Serena Shoup","startTime":3941.353,"endTime":3943.063,"body":"Yes, I do it too."},{"speaker":"Serena Shoup","startTime":3943.063,"endTime":3944.563,"body":"But rollerblades like you did."},{"speaker":"Serena Shoup","startTime":3944.8630000000003,"endTime":3949.273,"body":"And I bought a ukulele, even though I"},{"speaker":"Serena Shoup","startTime":3944.8630000000003,"endTime":3949.273,"body":"have tons of instruments I can play like,"},{"speaker":"Serena Shoup","startTime":3949.303,"endTime":3952.273,"body":"and I'm scheduling time to play my music."},{"speaker":"Serena Shoup","startTime":3952.753,"endTime":3954.343,"body":"I bought a recording microphone."},{"speaker":"Serena Shoup","startTime":3954.343,"endTime":3957.973,"body":"I'm going to learn a recording"},{"speaker":"Serena Shoup","startTime":3954.343,"endTime":3957.973,"body":"software and start recording with"},{"speaker":"Serena Shoup","startTime":3957.973,"endTime":3959.6530000000002,"body":"one of my friends from high school."},{"speaker":"Serena Shoup","startTime":3959.6530000000002,"endTime":3962.8630000000003,"body":"And like I'm committing to other"},{"speaker":"Serena Shoup","startTime":3959.6530000000002,"endTime":3962.8630000000003,"body":"things that are not my business,"},{"speaker":"Serena Shoup","startTime":3962.893,"endTime":3964.723,"body":"because I know this about myself."},{"speaker":"Serena Shoup","startTime":3964.723,"endTime":3966.853,"body":"I need to be busy and I also"},{"speaker":"Serena Shoup","startTime":3964.723,"endTime":3966.853,"body":"need the accountability."},{"speaker":"Serena Shoup","startTime":3966.8830000000003,"endTime":3967.033,"body":"So."},{"speaker":"Serena Shoup","startTime":3967.873,"endTime":3970.543,"body":"Um, but there are things that"},{"speaker":"Serena Shoup","startTime":3967.873,"endTime":3970.543,"body":"I enjoy that aren't work."},{"speaker":"Serena Shoup","startTime":3971.353,"endTime":3971.893,"body":"Yes."},{"speaker":"Serena Shoup","startTime":3971.983,"endTime":3972.8830000000003,"body":"I feel that very"},{"speaker":"Katie Ferro","startTime":3972.8830000000003,"endTime":3973.333,"body":"much."},{"speaker":"Katie Ferro","startTime":3973.3630000000003,"endTime":3975.223,"body":"And, um, it, it just becomes routine."},{"speaker":"Katie Ferro","startTime":3975.223,"endTime":3978.373,"body":"So like, when you get into a routine"},{"speaker":"Katie Ferro","startTime":3975.223,"endTime":3978.373,"body":"of overworking, then you want to"},{"speaker":"Katie Ferro","startTime":3978.373,"endTime":3981.033,"body":"continue to overwork, or you're"},{"speaker":"Katie Ferro","startTime":3978.373,"endTime":3981.033,"body":"thinking about the, to do list and"},{"speaker":"Katie Ferro","startTime":3981.033,"endTime":3983.1330000000003,"body":"like, it does always get done though."},{"speaker":"Katie Ferro","startTime":3983.1330000000003,"endTime":3986.193,"body":"So I've been doing the same thing of"},{"speaker":"Katie Ferro","startTime":3983.1330000000003,"endTime":3986.193,"body":"like, uh, like last night I was just"},{"speaker":"Katie Ferro","startTime":3986.193,"endTime":3987.483,"body":"like, I'm scheduling the time off."},{"speaker":"Katie Ferro","startTime":3987.693,"endTime":3990.273,"body":"And then when I can come up for air, I'm"},{"speaker":"Katie Ferro","startTime":3987.693,"endTime":3990.273,"body":"probably going to schedule a little like"},{"speaker":"Katie Ferro","startTime":3990.513,"endTime":3992.553,"body":"activity for me and my daughter every day."},{"speaker":"Katie Ferro","startTime":3992.553,"endTime":3995.523,"body":"So that I'm, you know, today is"},{"speaker":"Katie Ferro","startTime":3992.553,"endTime":3995.523,"body":"the day that we go rollerblading."},{"speaker":"Katie Ferro","startTime":3995.523,"endTime":3998.163,"body":"It gets really frustrating when"},{"speaker":"Katie Ferro","startTime":3995.523,"endTime":3998.163,"body":"then it rains and then I'm like,"},{"speaker":"Katie Ferro","startTime":3998.223,"endTime":4000.563,"body":"oh, so you got to have a backup"},{"speaker":"Katie Ferro","startTime":3998.223,"endTime":4000.563,"body":"plan if it's weather permitting."},{"speaker":"Katie Ferro","startTime":4000.833,"endTime":4002.393,"body":"But yeah, it's so funny."},{"speaker":"Katie Ferro","startTime":4002.393,"endTime":4007.913,"body":"Like to even think that that is a"},{"speaker":"Katie Ferro","startTime":4002.393,"endTime":4007.913,"body":"challenge, but it is so, um, but it, it"},{"speaker":"Katie Ferro","startTime":4007.913,"endTime":4012.9230000000002,"body":"just takes mindfulness in reeling yourself"},{"speaker":"Katie Ferro","startTime":4007.913,"endTime":4012.9230000000002,"body":"back in and remembering what this is"},{"speaker":"Katie Ferro","startTime":4012.9230000000002,"endTime":4016.583,"body":"for and allowing yourself to enjoy it."},{"speaker":"Katie Ferro","startTime":4016.8830000000003,"endTime":4022.523,"body":"It's, it's deconditioning that corporate"},{"speaker":"Katie Ferro","startTime":4016.8830000000003,"endTime":4022.523,"body":"mentality that it's just a state of being."},{"speaker":"Katie Ferro","startTime":4023.7780000000002,"endTime":4024.138,"body":"Yeah."},{"speaker":"Serena Shoup","startTime":4024.408,"endTime":4024.768,"body":"Yeah."},{"speaker":"Serena Shoup","startTime":4024.768,"endTime":4030.888,"body":"You get used to, um, my therapist"},{"speaker":"Serena Shoup","startTime":4024.768,"endTime":4030.888,"body":"told me that like, when you are"},{"speaker":"Serena Shoup","startTime":4031.038,"endTime":4034.608,"body":"used to living in that, like"},{"speaker":"Serena Shoup","startTime":4031.038,"endTime":4034.608,"body":"hustle, your cortisolis always up."},{"speaker":"Serena Shoup","startTime":4034.878,"endTime":4037.818,"body":"So you actually get used"},{"speaker":"Serena Shoup","startTime":4034.878,"endTime":4037.818,"body":"to feeling stressed."},{"speaker":"Serena Shoup","startTime":4037.818,"endTime":4041.2380000000003,"body":"And so when you're, when you have"},{"speaker":"Serena Shoup","startTime":4037.818,"endTime":4041.2380000000003,"body":"downtime and you're not feeling stressed,"},{"speaker":"Serena Shoup","startTime":4041.418,"endTime":4044.268,"body":"you don't know what to do because"},{"speaker":"Serena Shoup","startTime":4041.418,"endTime":4044.268,"body":"you're like, where's the cortisol."},{"speaker":"Serena Shoup","startTime":4045.5280000000002,"endTime":4049.458,"body":"So take it, leave it, whatever."},{"speaker":"Serena Shoup","startTime":4049.4880000000003,"endTime":4050.268,"body":"But yeah."},{"speaker":"Serena Shoup","startTime":4052.698,"endTime":4052.998,"body":"Yeah,"},{"speaker":"Katie Ferro","startTime":4054.0480000000002,"endTime":4054.7980000000002,"body":"it makes sense."},{"speaker":"Katie Ferro","startTime":4055.398,"endTime":4057.168,"body":"So we just have to work to recondition it."},{"speaker":"Serena Shoup","startTime":4058.953,"endTime":4059.313,"body":"Yeah."},{"speaker":"Serena Shoup","startTime":4060.033,"endTime":4062.163,"body":"Oh, crystal says that's so important."},{"speaker":"Serena Shoup","startTime":4062.163,"endTime":4064.6530000000002,"body":"I've been working between"},{"speaker":"Serena Shoup","startTime":4062.163,"endTime":4064.6530000000002,"body":"working in nine to five that has"},{"speaker":"Serena Shoup","startTime":4064.6530000000002,"endTime":4066.783,"body":"nothing to do with bookkeeping"},{"speaker":"Serena Shoup","startTime":4064.6530000000002,"endTime":4066.783,"body":"and getting this off the ground."},{"speaker":"Serena Shoup","startTime":4066.783,"endTime":4068.043,"body":"I've been neglecting anything."},{"speaker":"Serena Shoup","startTime":4068.043,"endTime":4072.963,"body":"I find fun and there might be"},{"speaker":"Serena Shoup","startTime":4068.043,"endTime":4072.963,"body":"seasons like that, honestly, um, to"},{"speaker":"Serena Shoup","startTime":4072.963,"endTime":4076.683,"body":"just recognize that it's a season"},{"speaker":"Serena Shoup","startTime":4072.963,"endTime":4076.683,"body":"and it's not gonna last forever."},{"speaker":"Serena Shoup","startTime":4077.013,"endTime":4081.093,"body":"Um, but if it helps to schedule in"},{"speaker":"Serena Shoup","startTime":4077.013,"endTime":4081.093,"body":"some fun things, go ahead and do"},{"speaker":"Serena Shoup","startTime":4081.093,"endTime":4084.3630000000003,"body":"that too, at least to recognizing it."},{"speaker":"Katie Ferro","startTime":4085.203,"endTime":4089.183,"body":"Yeah, like you said, um,"},{"speaker":"Katie Ferro","startTime":4085.203,"endTime":4089.183,"body":"with finding an hour, I believe that"},{"speaker":"Katie Ferro","startTime":4089.183,"endTime":4090.623,"body":"you can find an hour for yourself."},{"speaker":"Katie Ferro","startTime":4091.398,"endTime":4093.648,"body":"So I'm interested balance of that."},{"speaker":"Katie Ferro","startTime":4093.648,"endTime":4096.0779999999995,"body":"And then I have seasons, like the"},{"speaker":"Katie Ferro","startTime":4093.648,"endTime":4096.0779999999995,"body":"three months where I was creating Babs."},{"speaker":"Katie Ferro","startTime":4096.348,"endTime":4101.088,"body":"It was a lot of late nights and a lot of,"},{"speaker":"Katie Ferro","startTime":4096.348,"endTime":4101.088,"body":"um, you know, stuff going on in my head."},{"speaker":"Katie Ferro","startTime":4101.088,"endTime":4103.098,"body":"And then I had to fulfill that commitment."},{"speaker":"Katie Ferro","startTime":4103.308,"endTime":4108.0779999999995,"body":"So it was like, I know that this is a"},{"speaker":"Katie Ferro","startTime":4103.308,"endTime":4108.0779999999995,"body":"season where on this day, then I will"},{"speaker":"Katie Ferro","startTime":4108.0779999999995,"endTime":4110.058,"body":"do this, but you have to also do that."},{"speaker":"Katie Ferro","startTime":4110.058,"endTime":4113.958,"body":"So you have to put the deadline and then"},{"speaker":"Katie Ferro","startTime":4110.058,"endTime":4113.958,"body":"put the rest and then put the boundaries,"},{"speaker":"Katie Ferro","startTime":4114.318,"endTime":4115.998,"body":"um, and make sure that it happens."},{"speaker":"Katie Ferro","startTime":4115.998,"endTime":4122.388,"body":"But I believe that whether, whether it's"},{"speaker":"Katie Ferro","startTime":4115.998,"endTime":4122.388,"body":"the goal, um, activity that we're doing"},{"speaker":"Katie Ferro","startTime":4122.388,"endTime":4126.978,"body":"right now, like if you wanna take a trip"},{"speaker":"Katie Ferro","startTime":4122.388,"endTime":4126.978,"body":"to Spain, you might not be doing that"},{"speaker":"Katie Ferro","startTime":4126.978,"endTime":4131.657999999999,"body":"right now, but you could like, you know,"},{"speaker":"Katie Ferro","startTime":4126.978,"endTime":4131.657999999999,"body":"get yourself a bottle of wine and drink"},{"speaker":"Katie Ferro","startTime":4131.657999999999,"endTime":4135.498,"body":"it outside by yourself for an hour, one"},{"speaker":"Katie Ferro","startTime":4131.657999999999,"endTime":4135.498,"body":"night, you can do things like that to"},{"speaker":"Katie Ferro","startTime":4135.498,"endTime":4137.208,"body":"kind of like feel what you're looking for."},{"speaker":"Katie Ferro","startTime":4137.208,"endTime":4143.028,"body":"And, and, um, I think that it's important"},{"speaker":"Katie Ferro","startTime":4137.208,"endTime":4143.028,"body":"too, to not kill yourself throughout"},{"speaker":"Katie Ferro","startTime":4143.028,"endTime":4147.348,"body":"the process, even if it requires taking"},{"speaker":"Katie Ferro","startTime":4143.028,"endTime":4147.348,"body":"a little longer sometimes though."},{"speaker":"Katie Ferro","startTime":4147.738,"endTime":4149.058,"body":"And I think that you"},{"speaker":"Katie Ferro","startTime":4147.738,"endTime":4149.058,"body":"could echo those, like."},{"speaker":"Katie Ferro","startTime":4149.913,"endTime":4153.633,"body":"It's really in those moments that"},{"speaker":"Katie Ferro","startTime":4149.913,"endTime":4153.633,"body":"you like schedule the activity that"},{"speaker":"Katie Ferro","startTime":4153.633,"endTime":4157.7429999999995,"body":"you get your best ideas that you"},{"speaker":"Katie Ferro","startTime":4153.633,"endTime":4157.7429999999995,"body":"problem solve, the biggest thing,"},{"speaker":"Katie Ferro","startTime":4157.893,"endTime":4161.163,"body":"like you really need to make space"},{"speaker":"Katie Ferro","startTime":4157.893,"endTime":4161.163,"body":"for that to be able to move forward."},{"speaker":"Katie Ferro","startTime":4161.163,"endTime":4164.613,"body":"You can't move forward by doing"},{"speaker":"Katie Ferro","startTime":4161.163,"endTime":4164.613,"body":"and pushing through everything."},{"speaker":"Katie Ferro","startTime":4165.233,"endTime":4165.623,"body":"Yeah,"},{"speaker":"Serena Shoup","startTime":4165.803,"endTime":4166.613,"body":"absolutely."},{"speaker":"Serena Shoup","startTime":4166.973,"endTime":4171.593,"body":"The, um, I have an example of this"},{"speaker":"Serena Shoup","startTime":4166.973,"endTime":4171.593,"body":"from just the other night, uh, I'm"},{"speaker":"Serena Shoup","startTime":4171.593,"endTime":4176.273,"body":"onboarding a new client and I'm"},{"speaker":"Serena Shoup","startTime":4171.593,"endTime":4176.273,"body":"catching up three months of information."},{"speaker":"Serena Shoup","startTime":4176.603,"endTime":4181.013,"body":"But as you know, when you set up"},{"speaker":"Serena Shoup","startTime":4176.603,"endTime":4181.013,"body":"a new client on Stripe and PayPal,"},{"speaker":"Serena Shoup","startTime":4181.013,"endTime":4184.223,"body":"if you have to go that far back,"},{"speaker":"Serena Shoup","startTime":4181.013,"endTime":4184.223,"body":"the feeds don't go that far back."},{"speaker":"Serena Shoup","startTime":4184.223,"endTime":4187.822999999999,"body":"So I had to import PayPal and"},{"speaker":"Serena Shoup","startTime":4184.223,"endTime":4187.822999999999,"body":"Stripe and PayPal was a beast"},{"speaker":"Serena Shoup","startTime":4187.853,"endTime":4190.853,"body":"because it always is cause there's"},{"speaker":"Serena Shoup","startTime":4187.853,"endTime":4190.853,"body":"ins and outs and all the things."},{"speaker":"Serena Shoup","startTime":4191.303,"endTime":4194.633,"body":"And I was like, oh, I'm"},{"speaker":"Serena Shoup","startTime":4191.303,"endTime":4194.633,"body":"working on it late at night."},{"speaker":"Serena Shoup","startTime":4194.633,"endTime":4196.013,"body":"And my brain just stopped working."},{"speaker":"Serena Shoup","startTime":4196.013,"endTime":4198.713,"body":"And I was just like, this is going"},{"speaker":"Serena Shoup","startTime":4196.013,"endTime":4198.713,"body":"to be so hard, but I'm just going to"},{"speaker":"Serena Shoup","startTime":4198.713,"endTime":4201.7429999999995,"body":"walk away from it for a couple of days"},{"speaker":"Serena Shoup","startTime":4198.713,"endTime":4201.7429999999995,"body":"to figure out what mistake I made."},{"speaker":"Serena Shoup","startTime":4202.697999999999,"endTime":4205.518,"body":"Um, and yesterday I jumped back in it."},{"speaker":"Serena Shoup","startTime":4205.548,"endTime":4207.798,"body":"When my mind was fresh,"},{"speaker":"Serena Shoup","startTime":4205.548,"endTime":4207.798,"body":"I was in my office."},{"speaker":"Serena Shoup","startTime":4208.008,"endTime":4212.748,"body":"I finished what I had been just like"},{"speaker":"Serena Shoup","startTime":4208.008,"endTime":4212.748,"body":"spinning my wheels on for like an"},{"speaker":"Serena Shoup","startTime":4212.778,"endTime":4216.348,"body":"hour, one night, which is a long time"},{"speaker":"Serena Shoup","startTime":4212.778,"endTime":4216.348,"body":"when you don't have a lot of time."},{"speaker":"Serena Shoup","startTime":4217.068,"endTime":4217.308,"body":"Right."},{"speaker":"Serena Shoup","startTime":4217.3679999999995,"endTime":4219.018,"body":"I finished it in like 15 minutes."},{"speaker":"Serena Shoup","startTime":4219.018,"endTime":4223.728,"body":"I just like had a fresh set of eyes"},{"speaker":"Serena Shoup","startTime":4219.018,"endTime":4223.728,"body":"and was like, oh, so easy to see."},{"speaker":"Serena Shoup","startTime":4223.758,"endTime":4224.628,"body":"Boom, it's done."},{"speaker":"Serena Shoup","startTime":4225.168,"endTime":4229.008,"body":"So, um, that would not have been"},{"speaker":"Serena Shoup","startTime":4225.168,"endTime":4229.008,"body":"possible if I had just kept trying"},{"speaker":"Serena Shoup","startTime":4229.008,"endTime":4232.218,"body":"to push through it, it would have"},{"speaker":"Serena Shoup","startTime":4229.008,"endTime":4232.218,"body":"taken an extra six hours probably."},{"speaker":"Katie Ferro","startTime":4233.088,"endTime":4233.657999999999,"body":"Yes."},{"speaker":"Katie Ferro","startTime":4233.928,"endTime":4237.138,"body":"And, and then like maybe breaking"},{"speaker":"Katie Ferro","startTime":4233.928,"endTime":4237.138,"body":"something else in the process you"},{"speaker":"Katie Ferro","startTime":4237.138,"endTime":4242.3279999999995,"body":"ever like delete something that you"},{"speaker":"Katie Ferro","startTime":4237.138,"endTime":4242.3279999999995,"body":"actually like get worse and worse."},{"speaker":"Katie Ferro","startTime":4242.568,"endTime":4244.638,"body":"Um, but like you mentioned,"},{"speaker":"Katie Ferro","startTime":4242.568,"endTime":4244.638,"body":"I'll just bring it back to that."},{"speaker":"Katie Ferro","startTime":4244.638,"endTime":4249.2880000000005,"body":"And again, that, that Stripe and PayPal"},{"speaker":"Katie Ferro","startTime":4244.638,"endTime":4249.2880000000005,"body":"stuff, because this was an old example,"},{"speaker":"Katie Ferro","startTime":4249.828,"endTime":4251.898,"body":"that's stuff that I show in Babs."},{"speaker":"Katie Ferro","startTime":4251.958,"endTime":4255.948,"body":"So like how you get the old"},{"speaker":"Katie Ferro","startTime":4251.958,"endTime":4255.948,"body":"data in for Stripe and how you"},{"speaker":"Katie Ferro","startTime":4255.948,"endTime":4257.5380000000005,"body":"get the old data in for PayPal."},{"speaker":"Katie Ferro","startTime":4257.5380000000005,"endTime":4260.598,"body":"And then what that looks like"},{"speaker":"Katie Ferro","startTime":4257.5380000000005,"endTime":4260.598,"body":"when it's working properly, all"},{"speaker":"Katie Ferro","startTime":4260.598,"endTime":4262.518,"body":"of this stuff, it's all in there."},{"speaker":"Katie Ferro","startTime":4262.638,"endTime":4267.018,"body":"Um, she even had some working"},{"speaker":"Katie Ferro","startTime":4262.638,"endTime":4267.018,"body":"capital loans and some balance"},{"speaker":"Katie Ferro","startTime":4267.018,"endTime":4272.028,"body":"transfers and it was a very, uh,"},{"speaker":"Katie Ferro","startTime":4267.018,"endTime":4272.028,"body":"very robust example, but also doable."},{"speaker":"Katie Ferro","startTime":4272.298,"endTime":4272.688,"body":"So"},{"speaker":"Katie Ferro","startTime":4273.2880000000005,"endTime":4277.368,"body":"When you go through the enrollment"},{"speaker":"Katie Ferro","startTime":4273.2880000000005,"endTime":4277.368,"body":"application, it asks you questions"},{"speaker":"Katie Ferro","startTime":4277.368,"endTime":4281.778,"body":"makes you acknowledge certain"},{"speaker":"Katie Ferro","startTime":4277.368,"endTime":4281.778,"body":"things, and if all looks well, then"},{"speaker":"Katie Ferro","startTime":4281.838,"endTime":4286.668,"body":"you get on automatic acceptance and"},{"speaker":"Katie Ferro","startTime":4281.838,"endTime":4286.668,"body":"the links to purchase right there."},{"speaker":"Katie Ferro","startTime":4286.9980000000005,"endTime":4291.138,"body":"And, um, if anything, you know, there's"},{"speaker":"Katie Ferro","startTime":4286.9980000000005,"endTime":4291.138,"body":"anything deeper, you have a question,"},{"speaker":"Katie Ferro","startTime":4291.138,"endTime":4292.878,"body":"you have an ability to put that in there."},{"speaker":"Katie Ferro","startTime":4292.878,"endTime":4296.778,"body":"I'll respond through email and approve"},{"speaker":"Katie Ferro","startTime":4292.878,"endTime":4296.778,"body":"or tell you what I think, you know,"},{"speaker":"Katie Ferro","startTime":4296.778,"endTime":4299.118,"body":"might be the better solution for you."},{"speaker":"Katie Ferro","startTime":4299.718,"endTime":4302.298,"body":"Probably if you've listened to"},{"speaker":"Katie Ferro","startTime":4299.718,"endTime":4302.298,"body":"this, you know, that it's the right"},{"speaker":"Katie Ferro","startTime":4302.298,"endTime":4306.708,"body":"fit, but yeah, you'll get more of a"},{"speaker":"Katie Ferro","startTime":4302.298,"endTime":4306.708,"body":"clear, um, flow on the sales page."},{"speaker":"Katie Ferro","startTime":4306.708,"endTime":4310.0380000000005,"body":"And then the application or enrollment"},{"speaker":"Katie Ferro","startTime":4306.708,"endTime":4310.0380000000005,"body":"process will really help you see things."},{"speaker":"Katie Ferro","startTime":4310.0380000000005,"endTime":4312.588,"body":"I have people apply and"},{"speaker":"Katie Ferro","startTime":4310.0380000000005,"endTime":4312.588,"body":"then enroll right away."},{"speaker":"Serena Shoup","startTime":4313.718,"endTime":4314.258,"body":"Awesome."},{"speaker":"Serena Shoup","startTime":4314.678,"endTime":4316.058,"body":"Thank you again for your time."},{"speaker":"Serena Shoup","startTime":4316.058,"endTime":4317.018,"body":"Always a pleasure."},{"speaker":"Katie Ferro","startTime":4317.738,"endTime":4318.698,"body":"Thank you for having me."},{"speaker":"Katie Ferro","startTime":4318.7880000000005,"endTime":4320.158,"body":"Bye bye."}]}