{"version":"1.0.0","segments":[{"startTime":154.928,"endTime":157.958,"body":"Welcome back to the"},{"startTime":154.928,"endTime":157.958,"body":"Ambitious Bookkeeper Podcast."},{"startTime":158.00799999999998,"endTime":160.10799999999998,"body":"Today I have a really special guest."},{"startTime":160.13799999999998,"endTime":161.57799999999997,"body":"It's Erin Han."},{"startTime":161.57799999999997,"endTime":167.66299999999998,"body":"She is one of our OG alumni, whatever"},{"startTime":161.57799999999997,"endTime":167.66299999999998,"body":"you wanna call it, within the community."},{"startTime":168.313,"endTime":173.173,"body":"Erin's been in this world for so long,"},{"startTime":168.313,"endTime":173.173,"body":"not necessarily from the beginning,"},{"startTime":173.173,"endTime":174.85299999999998,"body":"but pretty close to the beginning."},{"startTime":175.153,"endTime":180.04299999999998,"body":"And I wanted to bring her on because"},{"startTime":175.153,"endTime":180.04299999999998,"body":"we have a special announcement."},{"startTime":180.38199999999998,"endTime":180.672,"body":"Yeah."},{"startTime":181.063,"endTime":183.313,"body":"is going to be our co-coach."},{"startTime":183.313,"endTime":187.08599999999998,"body":"She's gonna coach with me inside of"},{"startTime":183.313,"endTime":187.08599999999998,"body":"this upcoming cohort of the Bookkeeping"},{"startTime":187.08599999999998,"endTime":191.076,"body":"Business Accelerator, which if you're"},{"startTime":187.08599999999998,"endTime":191.076,"body":"listening to this, that means cart"},{"startTime":191.076,"endTime":197.27599999999998,"body":"is open, registration is open for the"},{"startTime":191.076,"endTime":197.27599999999998,"body":"accelerator for the next, days  so yeah."},{"startTime":197.27599999999998,"endTime":198.236,"body":"So welcome Erin."},{"startTime":198.236,"endTime":199.916,"body":"I'm so excited to have you on the podcast."},{"startTime":199.916,"endTime":200.576,"body":"How are you today?"},{"startTime":201.045,"endTime":202.96499999999997,"body":"I'm so excited."},{"startTime":202.96499999999997,"endTime":206.23499999999999,"body":"I've been looking forward to this"},{"startTime":202.96499999999997,"endTime":206.23499999999999,"body":"conversation and just for the"},{"startTime":206.23499999999999,"endTime":209.23499999999999,"body":"news to come live to everyone."},{"startTime":209.23499999999999,"endTime":214.185,"body":"And, um, this is just, I was just saying"},{"startTime":209.23499999999999,"endTime":214.185,"body":"it's a full circle moment because Yeah."},{"startTime":214.20799999999997,"endTime":219.394,"body":"I own Upkeeping, which has been in"},{"startTime":214.20799999999997,"endTime":219.394,"body":"existence for five years this month,"},{"startTime":219.795,"endTime":220.575,"body":"Wow."},{"startTime":220.575,"endTime":220.635,"body":"I."},{"startTime":221.814,"endTime":226.404,"body":"Because I found your bookkeeping"},{"startTime":221.814,"endTime":226.404,"body":"business workshops, so it's just such"},{"startTime":226.404,"endTime":231.98899999999998,"body":"an honor to just have this really"},{"startTime":226.404,"endTime":231.98899999999998,"body":"special role in this upcoming cohort."},{"startTime":232.82,"endTime":234.56,"body":"Yeah, I'm so excited."},{"startTime":235.01,"endTime":240.355,"body":"I it's taken me a long time to"},{"startTime":235.01,"endTime":240.355,"body":"like get to the place where I felt."},{"startTime":241.20999999999998,"endTime":243.43,"body":"Comfortable bringing on another coach."},{"startTime":243.43,"endTime":248.48999999999998,"body":"And I know other programs can seem"},{"startTime":243.43,"endTime":248.48999999999998,"body":"really big and scary and stuff."},{"startTime":248.48999999999998,"endTime":252.334,"body":"Like I've been through programs where"},{"startTime":248.48999999999998,"endTime":252.334,"body":"you think that you're getting the"},{"startTime":252.334,"endTime":256.476,"body":"person launching the program in the"},{"startTime":252.334,"endTime":256.476,"body":"program, and then it turns out it's like"},{"startTime":256.476,"endTime":261.156,"body":"they've hired all these other coaches"},{"startTime":256.476,"endTime":261.156,"body":"and I didn't like that experience."},{"startTime":261.156,"endTime":265.206,"body":"And so I'm trying to be really"},{"startTime":261.156,"endTime":265.206,"body":"intentional with like making sure that."},{"startTime":265.496,"endTime":269.156,"body":"Before people do sign up for this cohort,"},{"startTime":265.496,"endTime":269.156,"body":"they understand what they're getting."},{"startTime":269.156,"endTime":270.956,"body":"They are getting both of us."},{"startTime":271.006,"endTime":272.416,"body":"Not one or the other."},{"startTime":272.80899999999997,"endTime":274.759,"body":"and who they're also"},{"startTime":272.80899999999997,"endTime":274.759,"body":"gonna be coaching with."},{"startTime":274.759,"endTime":277.789,"body":"'cause that's the other thing is a lot"},{"startTime":274.759,"endTime":277.789,"body":"of times those programs will launch."},{"startTime":277.789,"endTime":282.94899999999996,"body":"You think you're gonna be coached by the"},{"startTime":277.789,"endTime":282.94899999999996,"body":"person who is creating the content, like"},{"startTime":282.94899999999996,"endTime":285.43899999999996,"body":"in the course and doing all the marketing."},{"startTime":285.43899999999996,"endTime":287.419,"body":"And then you get in there and"},{"startTime":285.43899999999996,"endTime":287.419,"body":"you're like, oh wait, I don't"},{"startTime":287.419,"endTime":289.219,"body":"have access to that person at all."},{"startTime":290.269,"endTime":295.20799999999997,"body":"Other than the prerecorded videos so"},{"startTime":290.269,"endTime":295.20799999999997,"body":"we've structured it in a way that it"},{"startTime":295.20799999999997,"endTime":298.898,"body":"helps bring in another perspective,"},{"startTime":295.20799999999997,"endTime":298.898,"body":"which is yours, and also like."},{"startTime":300.47299999999996,"endTime":303.503,"body":"You have the successful"},{"startTime":300.47299999999996,"endTime":303.503,"body":"business to show for it."},{"startTime":303.59299999999996,"endTime":308.423,"body":"From going through our program and"},{"startTime":303.59299999999996,"endTime":308.423,"body":"being in the community, obviously"},{"startTime":308.423,"endTime":310.253,"body":"it takes work on your end."},{"startTime":310.253,"endTime":312.413,"body":"It's not like you can just"},{"startTime":310.253,"endTime":312.413,"body":"come in the program and like"},{"startTime":312.623,"endTime":315.413,"body":"magically have it like work."},{"startTime":315.413,"endTime":317.811,"body":"Like you have to, just like"},{"startTime":315.413,"endTime":317.811,"body":"anything else, you have to do"},{"startTime":317.811,"endTime":319.851,"body":"the work and, follow the process."},{"startTime":320.161,"endTime":323.881,"body":"But yeah, I am really excited"},{"startTime":320.161,"endTime":323.881,"body":"to have another perspective."},{"startTime":323.941,"endTime":326.431,"body":"And also like we have"},{"startTime":323.941,"endTime":326.431,"body":"different businesses."},{"startTime":326.461,"endTime":327.481,"body":"We run our businesses."},{"startTime":327.491,"endTime":328.301,"body":"Slightly different."},{"startTime":328.301,"endTime":330.821,"body":"So that was one thing that"},{"startTime":328.301,"endTime":330.821,"body":"I wanted to talk about."},{"startTime":330.821,"endTime":336.53099999999995,"body":"And one of the big pillars inside"},{"startTime":330.821,"endTime":336.53099999999995,"body":"of the program is I talk a lot"},{"startTime":336.53099999999995,"endTime":340.28099999999995,"body":"about like designing something"},{"startTime":336.53099999999995,"endTime":340.28099999999995,"body":"that is correct and right for you."},{"startTime":341.331,"endTime":346.491,"body":"my program helps walk through those things"},{"startTime":341.331,"endTime":346.491,"body":"so that you can build your own business."},{"startTime":346.491,"endTime":351.801,"body":"And so I wanted to kind of touch on"},{"startTime":346.491,"endTime":351.801,"body":"that, I guess with you today and talk"},{"startTime":351.801,"endTime":355.898,"body":"about like, you took what you learned"},{"startTime":351.801,"endTime":355.898,"body":"and built something that was right"},{"startTime":355.898,"endTime":360.09799999999996,"body":"for you and what that looks like as"},{"startTime":355.898,"endTime":360.09799999999996,"body":"opposed to how my business looks."},{"startTime":360.33799999999997,"endTime":365.927,"body":"So I guess we could start really just from"},{"startTime":360.33799999999997,"endTime":365.927,"body":"your origin story, just in case no one has"},{"startTime":365.927,"endTime":368.387,"body":"come and listened to all of the podcasts."},{"startTime":368.387,"endTime":373.10699999999997,"body":"If they're brand new, maybe they just"},{"startTime":368.387,"endTime":373.10699999999997,"body":"saw Facebook ad like you did initially,"},{"startTime":373.10699999999997,"endTime":374.577,"body":"and they're brand new to this world."},{"startTime":374.577,"endTime":377.307,"body":"So yeah, I'm gonna let you take"},{"startTime":374.577,"endTime":377.307,"body":"it away and tell your story now."},{"startTime":377.946,"endTime":378.436,"body":"Yeah."},{"startTime":378.496,"endTime":382.756,"body":"And I know it's so cool that this"},{"startTime":378.496,"endTime":382.756,"body":"is what, maybe the third time I've"},{"startTime":382.756,"endTime":387.436,"body":"been on the podcast, um, I remember"},{"startTime":382.756,"endTime":387.436,"body":"the first time very vividly."},{"startTime":387.496,"endTime":391.486,"body":"It was summer, but it was so"},{"startTime":387.496,"endTime":391.486,"body":"cold in my living room and I was."},{"startTime":391.486,"endTime":395.321,"body":"So nervous recording"},{"startTime":391.486,"endTime":395.321,"body":"and I was like shaking."},{"startTime":395.801,"endTime":397.001,"body":"I was like shaking like this."},{"startTime":397.001,"endTime":400.481,"body":"I'm like, I hope she doesn't see"},{"startTime":397.001,"endTime":400.481,"body":"my whole body physically shaking."},{"startTime":400.881,"endTime":403.671,"body":"Because at that time"},{"startTime":400.881,"endTime":403.671,"body":"that was like year one."},{"startTime":403.671,"endTime":407.121,"body":"It was towards the end of year one of"},{"startTime":403.671,"endTime":407.121,"body":"Upkeeping and you were just like doing"},{"startTime":407.121,"endTime":409.16099999999994,"body":"a check-in with some of the students."},{"startTime":409.19100000000003,"endTime":413.351,"body":"And my desk was like set up in"},{"startTime":409.19100000000003,"endTime":413.351,"body":"this corner of my living room"},{"startTime":413.351,"endTime":415.361,"body":"because I had learned very early."},{"startTime":415.841,"endTime":417.04099999999994,"body":"I have little kids."},{"startTime":417.596,"endTime":421.826,"body":"I tried to set up like my office"},{"startTime":417.596,"endTime":421.826,"body":"in the basement and then summer"},{"startTime":421.826,"endTime":424.31600000000003,"body":"hit, and I was like, what do I do?"},{"startTime":424.31600000000003,"endTime":428.966,"body":"Like my kids are feral, like running"},{"startTime":424.31600000000003,"endTime":428.966,"body":"around trying to run this 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bit."},{"startTime":449.371,"endTime":453.81100000000004,"body":"Of the same origin story"},{"startTime":449.371,"endTime":453.81100000000004,"body":"from past conversations."},{"startTime":453.81100000000004,"endTime":461.071,"body":"But I actually started in Virginia in a"},{"startTime":453.81100000000004,"endTime":461.071,"body":"Walmart accounting office, which is really"},{"startTime":461.071,"endTime":465.571,"body":"funny because I was actually working"},{"startTime":461.071,"endTime":465.571,"body":"at customer service during Christmas"},{"startTime":465.571,"endTime":470.491,"body":"time and it was like the worst people"},{"startTime":465.571,"endTime":470.491,"body":"experience and I'm a people person."},{"startTime":471.111,"endTime":473.66099999999994,"body":"And like people were trying to return."},{"startTime":474.081,"endTime":477.29099999999994,"body":"Gallons of milk that were like"},{"startTime":474.081,"endTime":477.29099999999994,"body":"almost empty, saying like, it"},{"startTime":477.29099999999994,"endTime":478.371,"body":"doesn't taste good anymore."},{"startTime":478.43100000000004,"endTime":479.211,"body":"And I was like,"},{"startTime":479.52199999999993,"endTime":480.39199999999994,"body":"Oh my goodness."},{"startTime":480.471,"endTime":482.481,"body":"what, at what point did you notice?"},{"startTime":482.481,"endTime":484.851,"body":"And now you wanna return it?"},{"startTime":484.851,"endTime":489.39099999999996,"body":"So I was done peeing which"},{"startTime":484.851,"endTime":489.39099999999996,"body":"is a lot to say for me."},{"startTime":490.02099999999996,"endTime":494.341,"body":"And the accounting office was behind"},{"startTime":490.02099999999996,"endTime":494.341,"body":"a closed door away from the public."},{"startTime":494.341,"endTime":494.596,"body":"And so."},{"startTime":495.451,"endTime":500.221,"body":"I was going to school for marketing"},{"startTime":495.451,"endTime":500.221,"body":"at the time, and just so happened"},{"startTime":500.221,"endTime":504.841,"body":"that I took accounting 1 0 1 as a"},{"startTime":500.221,"endTime":504.841,"body":"pre-req at the same exact time that I"},{"startTime":504.841,"endTime":507.001,"body":"switched into the accounting office."},{"startTime":507.06100000000004,"endTime":509.611,"body":"And I loved it and it made sense."},{"startTime":509.611,"endTime":514.471,"body":"And I loved the idea of needing"},{"startTime":509.611,"endTime":514.471,"body":"to balance several hundreds of"},{"startTime":514.471,"endTime":518.131,"body":"thousands of dollars that flowed"},{"startTime":514.471,"endTime":518.131,"body":"through that Walmart each night."},{"startTime":518.431,"endTime":519.001,"body":"And we wouldn't."},{"startTime":519.361,"endTime":522.511,"body":"Be allowed to leave the office"},{"startTime":519.361,"endTime":522.511,"body":"until we balance that to the penny."},{"startTime":522.721,"endTime":526.231,"body":"So we had like this critical"},{"startTime":522.721,"endTime":526.231,"body":"mission every single shift, and"},{"startTime":526.231,"endTime":528.391,"body":"some shifts it worked so well."},{"startTime":528.571,"endTime":530.5509999999999,"body":"And some shifts we were"},{"startTime":528.571,"endTime":530.5509999999999,"body":"there until like 2:00 AM."},{"startTime":531.042,"endTime":531.972,"body":"Oh my gosh."},{"startTime":532.231,"endTime":538.691,"body":"trying to figure out what happened, what"},{"startTime":532.231,"endTime":538.691,"body":"was keyed wrong, and I really enjoyed it."},{"startTime":538.891,"endTime":541.231,"body":"I, I thought it was like a fun challenge."},{"startTime":541.261,"endTime":543.271,"body":"And then with the schooling."},{"startTime":543.871,"endTime":547.681,"body":"It just made sense to me when I was"},{"startTime":543.871,"endTime":547.681,"body":"realizing other people were not enjoying"},{"startTime":547.741,"endTime":553.8009999999999,"body":"any of the actual work they were doing,"},{"startTime":547.741,"endTime":553.8009999999999,"body":"and so I changed from marketing to"},{"startTime":553.8009999999999,"endTime":559.231,"body":"accounting and, and then I met a Marine"},{"startTime":553.8009999999999,"endTime":559.231,"body":"and we moved all over the country"},{"startTime":559.231,"endTime":561.361,"body":"and the world, and so my career was."},{"startTime":561.441,"endTime":563.691,"body":"Definitely affected by that."},{"startTime":563.691,"endTime":569.511,"body":"But I was really, really fortunate"},{"startTime":563.691,"endTime":569.511,"body":"to find a few CPA firms who took"},{"startTime":569.511,"endTime":574.311,"body":"the military spouse in and allowed"},{"startTime":569.511,"endTime":574.311,"body":"me to gain that experience for"},{"startTime":574.311,"endTime":576.351,"body":"whatever amount of time they had me."},{"startTime":576.351,"endTime":581.186,"body":"And so I really gained the"},{"startTime":576.351,"endTime":581.186,"body":"public accounting sphere of work."},{"startTime":581.4209999999999,"endTime":585.471,"body":"During our time in Arizona and"},{"startTime":581.4209999999999,"endTime":585.471,"body":"then in Philadelphia as well."},{"startTime":585.9209999999999,"endTime":589.941,"body":"And that helped me to realize my"},{"startTime":585.9209999999999,"endTime":589.941,"body":"love for the Cyclical Bookkeeping"},{"startTime":589.941,"endTime":593.661,"body":"month end, the client relationship"},{"startTime":589.941,"endTime":593.661,"body":"building piece of it too."},{"startTime":593.721,"endTime":598.251,"body":"And that is what I ultimately"},{"startTime":593.721,"endTime":598.251,"body":"wanted focus on was everything"},{"startTime":598.281,"endTime":603.771,"body":"up until tax prep because the"},{"startTime":598.281,"endTime":603.771,"body":"tax season was not, not for me."},{"startTime":604.902,"endTime":605.192,"body":"Yeah."},{"startTime":605.537,"endTime":606.977,"body":"Yeah, I can resonate with that."},{"startTime":607.911,"endTime":608.061,"body":"Yep."},{"startTime":610.097,"endTime":610.667,"body":"Yeah."},{"startTime":610.667,"endTime":617.687,"body":"So talk about talk about the point in"},{"startTime":610.667,"endTime":617.687,"body":"which you decided it was time for you to"},{"startTime":617.687,"endTime":622.127,"body":"go out on your own and where you were at"},{"startTime":617.687,"endTime":622.127,"body":"with your career and all that good stuff."},{"startTime":623.031,"endTime":628.131,"body":"So we had moved to Seattle,"},{"startTime":623.031,"endTime":628.131,"body":"Washington, which is where I"},{"startTime":628.131,"endTime":631.941,"body":"am based out of now in 2019."},{"startTime":632.001,"endTime":633.771,"body":"In 2020."},{"startTime":634.656,"endTime":639.706,"body":"Yeah, it must have been during COVID,"},{"startTime":634.656,"endTime":639.706,"body":"I found a local firm here who was"},{"startTime":639.706,"endTime":641.656,"body":"advertising for part-time work."},{"startTime":642.286,"endTime":645.256,"body":"And so I started working for that firm."},{"startTime":645.316,"endTime":649.576,"body":"And I worked for that firm for"},{"startTime":645.316,"endTime":649.576,"body":"about a year just handling books."},{"startTime":649.936,"endTime":654.516,"body":"But, I realized that I was working"},{"startTime":649.936,"endTime":654.516,"body":"with clients that were not a good"},{"startTime":654.516,"endTime":658.03,"body":"fit for who I am personality wise."},{"startTime":658.11,"endTime":663.6999999999999,"body":"A lot of money bros and a lot of"},{"startTime":658.11,"endTime":663.6999999999999,"body":"clients who not to any fault of"},{"startTime":663.6999999999999,"endTime":667.9499999999999,"body":"mind, but were kind of forgotten"},{"startTime":663.6999999999999,"endTime":667.9499999999999,"body":"about after they onboarded and"},{"startTime":667.9499999999999,"endTime":670.154,"body":"then, couple months go by and then."},{"startTime":670.564,"endTime":674.2239999999999,"body":"That's when they're introduced"},{"startTime":670.564,"endTime":674.2239999999999,"body":"to me as their lead bookkeeper."},{"startTime":674.274,"endTime":680.7539999999999,"body":"And so those foundations were started"},{"startTime":674.274,"endTime":680.7539999999999,"body":"off with this level of mistrust"},{"startTime":680.7539999999999,"endTime":683.2439999999999,"body":"and it was really unfortunate."},{"startTime":683.3439999999999,"endTime":686.7339999999999,"body":"I had a, a lot of really great"},{"startTime":683.3439999999999,"endTime":686.7339999999999,"body":"clients that I worked with."},{"startTime":686.814,"endTime":692.6039999999999,"body":"But at the end of the day, I wanted"},{"startTime":686.814,"endTime":692.6039999999999,"body":"to work with the people who actually"},{"startTime":692.6039999999999,"endTime":695.144,"body":"brought me joy and then also just."},{"startTime":695.579,"endTime":696.929,"body":"Cut out the middleman."},{"startTime":696.929,"endTime":700.4689999999999,"body":"Honestly, just like I, I was"},{"startTime":696.929,"endTime":700.4689999999999,"body":"doing all the work and only"},{"startTime":700.4689999999999,"endTime":702.419,"body":"receiving a very small percentage."},{"startTime":702.9889999999999,"endTime":707.3389999999999,"body":"When I say very small percentage,"},{"startTime":702.9889999999999,"endTime":707.3389999999999,"body":"five years into upkeeping now I"},{"startTime":707.3389999999999,"endTime":713.459,"body":"look back and I was excited with,"},{"startTime":707.3389999999999,"endTime":713.459,"body":"so I have a master's in accounting."},{"startTime":713.459,"endTime":714.5989999999999,"body":"I had experience."},{"startTime":714.5989999999999,"endTime":717.929,"body":"I looked back and I"},{"startTime":714.5989999999999,"endTime":717.929,"body":"was making $21 an hour."},{"startTime":718.8549999999999,"endTime":719.0749999999999,"body":"Wow."},{"startTime":721.9789999999999,"endTime":725.2489999999999,"body":"Minimum wage in Seattle"},{"startTime":721.9789999999999,"endTime":725.2489999999999,"body":"today is right around there."},{"startTime":726.269,"endTime":730.939,"body":"And so I look back and I was,"},{"startTime":726.269,"endTime":730.939,"body":"I mean, entrepreneurship is"},{"startTime":731.449,"endTime":732.829,"body":"completely a mindset journey."},{"startTime":733.279,"endTime":737.2389999999999,"body":"When you get into entrepreneurship, you're"},{"startTime":733.279,"endTime":737.2389999999999,"body":"just continually, it's like therapy."},{"startTime":737.7489999999999,"endTime":741.139,"body":"Um, and so, so much money, mindset work."},{"startTime":741.139,"endTime":742.8489999999999,"body":"And I get to this point and I'm like."},{"startTime":743.404,"endTime":747.544,"body":"Wow, I can't believe that I was"},{"startTime":743.404,"endTime":747.544,"body":"settling that much for that kinda"},{"startTime":747.544,"endTime":750.9939999999999,"body":"work with people that I didn't"},{"startTime":747.544,"endTime":750.9939999999999,"body":"actually even get along with."},{"startTime":750.9939999999999,"endTime":757.3539999999999,"body":"So thankfully I found the Business"},{"startTime":750.9939999999999,"endTime":757.3539999999999,"body":"Bookkeeping workshops, um, in January of"},{"startTime":757.3539999999999,"endTime":763.414,"body":"2021 and accidentally started upkeeping"},{"startTime":757.3539999999999,"endTime":763.414,"body":"because they were just so encouraging and"},{"startTime":763.414,"endTime":769.794,"body":"motivating and I. By the end of it, I mean"},{"startTime":763.414,"endTime":769.794,"body":"it was like the same concept three days."},{"startTime":770.1239999999999,"endTime":772.314,"body":"By the end of it, I had"},{"startTime":770.1239999999999,"endTime":772.314,"body":"the name for Upkeeping."},{"startTime":772.884,"endTime":778.7339999999999,"body":"I was ready to start putting myself"},{"startTime":772.884,"endTime":778.7339999999999,"body":"out there as a bookkeeper for hire."},{"startTime":778.7339999999999,"endTime":782.2249999999999,"body":"And within like a month or"},{"startTime":778.7339999999999,"endTime":782.2249999999999,"body":"two, I had my first client."},{"startTime":782.255,"endTime":787.865,"body":"And you know, we're five years in"},{"startTime":782.255,"endTime":787.865,"body":"and I'm supporting a team of three"},{"startTime":787.865,"endTime":792.515,"body":"other bookkeepers and we've got"},{"startTime":787.865,"endTime":792.515,"body":"50 clients depending on the day."},{"startTime":793.588,"endTime":794.043,"body":"It's great."},{"startTime":794.8589999999999,"endTime":795.909,"body":"That's awesome."},{"startTime":796.3259999999999,"endTime":799.9749999999999,"body":"I remember in previous, episodes"},{"startTime":796.3259999999999,"endTime":799.9749999999999,"body":"that we've chatted, you talked about"},{"startTime":799.9749999999999,"endTime":802.9449999999999,"body":"how you were like targeted for the"},{"startTime":799.9749999999999,"endTime":802.9449999999999,"body":"ads and you're like, I don't know"},{"startTime":802.9449999999999,"endTime":806.785,"body":"how, but I was just thankful and"},{"startTime":802.9449999999999,"endTime":806.785,"body":"it's like that algorithm is strong."},{"startTime":806.785,"endTime":812.002,"body":"like, I don't, I mean, I don't necessarily"},{"startTime":806.785,"endTime":812.002,"body":"go out and like choose who gets."},{"startTime":812.3069999999999,"endTime":815.5169999999999,"body":"Targeted with the ads"},{"startTime":812.3069999999999,"endTime":815.5169999999999,"body":"like the, the meta gods."},{"startTime":815.5169999999999,"endTime":821.067,"body":"Just know, like if you have"},{"startTime":815.5169999999999,"endTime":821.067,"body":"any connection with accounting."},{"startTime":821.7969999999999,"endTime":825.847,"body":"If you've thought about starting a"},{"startTime":821.7969999999999,"endTime":825.847,"body":"bookkeeping business, just had the inkling"},{"startTime":825.847,"endTime":827.227,"body":"like, and not even talked about it."},{"startTime":827.227,"endTime":828.577,"body":"It's like they can find you."},{"startTime":828.887,"endTime":833.087,"body":"And that's one thing that I struggled"},{"startTime":828.887,"endTime":833.087,"body":"with initially of like, I don't know if"},{"startTime":833.087,"endTime":836.687,"body":"I wanna run ads because like, I don't"},{"startTime":833.087,"endTime":836.687,"body":"know if I kind of agree with that, but at"},{"startTime":836.687,"endTime":842.1469999999999,"body":"the same time, like I wouldn't have like"},{"startTime":836.687,"endTime":842.1469999999999,"body":"people that need to see these wouldn't"},{"startTime":842.211,"endTime":842.501,"body":"Yeah."},{"startTime":842.506,"endTime":842.526,"body":"Yeah."},{"startTime":842.8069999999999,"endTime":844.127,"body":"if I didn't run ads."},{"startTime":844.127,"endTime":847.727,"body":"So it's definitely like"},{"startTime":844.127,"endTime":847.727,"body":"a give and take on,"},{"startTime":848.871,"endTime":852.8309999999999,"body":"I'm very grateful, so keep on running"},{"startTime":848.871,"endTime":852.8309999999999,"body":"them so they can reach the people who"},{"startTime":852.8309999999999,"endTime":856.0709999999999,"body":"need to, to know that they can do it too."},{"startTime":856.727,"endTime":857.0569999999999,"body":"Yeah."},{"startTime":857.9269999999999,"endTime":862.867,"body":"So you mentioned that by the end of the"},{"startTime":857.9269999999999,"endTime":862.867,"body":"workshops you had your name picked out."},{"startTime":862.867,"endTime":864.9069999999999,"body":"Within a couple months"},{"startTime":862.867,"endTime":864.9069999999999,"body":"you had your first client."},{"startTime":864.9069999999999,"endTime":870.847,"body":"What are some of the biggest, do you find"},{"startTime":864.9069999999999,"endTime":870.847,"body":"or think were the biggest contributing"},{"startTime":870.847,"endTime":873.617,"body":"factors to getting those things in place?"},{"startTime":875.0269999999999,"endTime":878.002,"body":"Besides the workshops, like what"},{"startTime":875.0269999999999,"endTime":878.002,"body":"work did you actually have to do?"},{"startTime":879.726,"endTime":885.036,"body":"I mean, the workshops really lay the"},{"startTime":879.726,"endTime":885.036,"body":"foundation for what needs to be done."},{"startTime":885.036,"endTime":889.1759999999999,"body":"I mean, you have to figure out"},{"startTime":885.036,"endTime":889.1759999999999,"body":"what tech stack you want to use."},{"startTime":889.1759999999999,"endTime":893.884,"body":"You have to, work on the"},{"startTime":889.1759999999999,"endTime":893.884,"body":"contracts that you want to have."},{"startTime":893.934,"endTime":898.554,"body":"I think the largest part of it is"},{"startTime":893.934,"endTime":898.554,"body":"you need to figure out how you are"},{"startTime":898.554,"endTime":900.654,"body":"going to be visible to find clients."},{"startTime":900.654,"endTime":904.3439999999999,"body":"I know on every, okay, so backtracking."},{"startTime":905.2139999999999,"endTime":906.924,"body":"I did the BBA workshops."},{"startTime":907.044,"endTime":908.784,"body":"I joined the BBA accelerator."},{"startTime":908.934,"endTime":909.8639999999999,"body":"It was amazing."},{"startTime":909.8639999999999,"endTime":911.2139999999999,"body":"I still refer to it."},{"startTime":911.2439999999999,"endTime":912.084,"body":"Five years later."},{"startTime":912.084,"endTime":913.134,"body":"I still look at the course."},{"startTime":913.134,"endTime":914.8739999999999,"body":"I still log and I still grab templates."},{"startTime":914.8739999999999,"endTime":918.704,"body":"I still actively engage with it."},{"startTime":919.274,"endTime":924.764,"body":"But what the really special part has"},{"startTime":919.274,"endTime":924.764,"body":"always been for me is the community"},{"startTime":925.274,"endTime":928.179,"body":"is the, when I have questions, I can."},{"startTime":928.919,"endTime":933.6289999999999,"body":"Go to the community or hop on"},{"startTime":928.919,"endTime":933.6289999999999,"body":"the live q and a and ask those"},{"startTime":933.6289999999999,"endTime":937.919,"body":"questions and get my answers,"},{"startTime":933.6289999999999,"endTime":937.919,"body":"because that was the missing piece."},{"startTime":937.919,"endTime":941.3389999999999,"body":"That was the scariest thing"},{"startTime":937.919,"endTime":941.3389999999999,"body":"going at it, you know?"},{"startTime":942.2539999999999,"endTime":946.9639999999999,"body":"Opening a firm as a solopreneur"},{"startTime":942.2539999999999,"endTime":946.9639999999999,"body":"at the time was, I used to have"},{"startTime":946.9639999999999,"endTime":950.564,"body":"someone in the next office that"},{"startTime":946.9639999999999,"endTime":950.564,"body":"if I had questions, I could just"},{"startTime":950.564,"endTime":952.454,"body":"walk over and ask those questions."},{"startTime":952.934,"endTime":954.644,"body":"Now what do I do when I have questions?"},{"startTime":954.704,"endTime":956.444,"body":"Well, now we have a community."},{"startTime":956.7139999999999,"endTime":961.694,"body":"We have access to people who probably"},{"startTime":956.7139999999999,"endTime":961.694,"body":"have answers or can point you to"},{"startTime":961.694,"endTime":963.4939999999999,"body":"where you can find the answers."},{"startTime":963.574,"endTime":965.644,"body":"And I think that."},{"startTime":966.304,"endTime":971.804,"body":"Bit of community in those first few months"},{"startTime":966.304,"endTime":971.804,"body":"was the biggest piece for me because,"},{"startTime":972.3739999999999,"endTime":978.8539999999999,"body":"you know, I was trying to figure out how"},{"startTime":972.3739999999999,"endTime":978.8539999999999,"body":"do I get visible and in those community"},{"startTime":978.8539999999999,"endTime":984.674,"body":"calls, and I would probably guess"},{"startTime":978.8539999999999,"endTime":984.674,"body":"every single community call since the"},{"startTime":984.674,"endTime":986.9839999999999,"body":"question is how do I get my first client,"},{"startTime":987.37,"endTime":988.78,"body":"Yes, absolutely."},{"startTime":990.3389999999999,"endTime":991.904,"body":"Fine our clients."},{"startTime":992.264,"endTime":996.2539999999999,"body":"And the answer is you have to"},{"startTime":992.264,"endTime":996.2539999999999,"body":"have some kind of visibility plan."},{"startTime":996.2539999999999,"endTime":999.674,"body":"You have to figure out are you"},{"startTime":996.2539999999999,"endTime":999.674,"body":"gonna start networking in person?"},{"startTime":999.674,"endTime":1002.554,"body":"Are you gonna start"},{"startTime":999.674,"endTime":1002.554,"body":"networking online, website?"},{"startTime":1002.794,"endTime":1003.9639999999999,"body":"Are you gonna start sharing?"},{"startTime":1003.9639999999999,"endTime":1005.3439999999999,"body":"How are you gonna start sharing?"},{"startTime":1005.684,"endTime":1008.054,"body":"Are you gonna create an"},{"startTime":1005.684,"endTime":1008.054,"body":"Upwork profile for us?"},{"startTime":1008.144,"endTime":1009.164,"body":"That's what I did."},{"startTime":1009.584,"endTime":1012.554,"body":"I went on to Upwork, created"},{"startTime":1009.584,"endTime":1012.554,"body":"a profile, and that's where"},{"startTime":1012.554,"endTime":1013.814,"body":"I got my first client from."},{"startTime":1014.7239999999999,"endTime":1019.514,"body":"And I haven't used it in a"},{"startTime":1014.7239999999999,"endTime":1019.514,"body":"while, but it was a pretty solid"},{"startTime":1019.934,"endTime":1021.764,"body":"lead generator for a long time."},{"startTime":1021.794,"endTime":1025.904,"body":"Even if I just logged into Upwork"},{"startTime":1021.794,"endTime":1025.904,"body":"and then logged out, it was like,"},{"startTime":1025.904,"endTime":1029.804,"body":"it boosted my name back up into the"},{"startTime":1025.904,"endTime":1029.804,"body":"algorithm and then I'd have a proposal"},{"startTime":1029.804,"endTime":1032.084,"body":"from a prospect like the next morning."},{"startTime":1032.084,"endTime":1032.594,"body":"So,"},{"startTime":1032.97,"endTime":1033.3,"body":"Yeah."},{"startTime":1033.554,"endTime":1039.134,"body":"I think the work was just to make"},{"startTime":1033.554,"endTime":1039.134,"body":"myself known that here I am offering"},{"startTime":1039.134,"endTime":1041.354,"body":"bookkeeping services so that people."},{"startTime":1041.734,"endTime":1044.944,"body":"Who are in need of bookkeeping services"},{"startTime":1041.734,"endTime":1044.944,"body":"would even know that I existed."},{"startTime":1045.71,"endTime":1050.585,"body":"Yeah, that's a really solid piece of"},{"startTime":1045.71,"endTime":1050.585,"body":"advice and is really transferable to any."},{"startTime":1051.33,"endTime":1057.0,"body":"Method of marketing of just like, decide"},{"startTime":1051.33,"endTime":1057.0,"body":"what you're gonna do and go do it."},{"startTime":1057.06,"endTime":1060.1200000000001,"body":"Go hit the ground, boots on the ground"},{"startTime":1060.259,"endTime":1060.549,"body":"Yeah."},{"startTime":1061.1100000000001,"endTime":1063.03,"body":"whatever your method is."},{"startTime":1063.42,"endTime":1066.51,"body":"And I know there's so"},{"startTime":1063.42,"endTime":1066.51,"body":"many options out there."},{"startTime":1066.51,"endTime":1069.81,"body":"And one of the things that I teach"},{"startTime":1066.51,"endTime":1069.81,"body":"inside the program is to just pick"},{"startTime":1069.84,"endTime":1073.89,"body":"one or two and go all in and give it"},{"startTime":1069.84,"endTime":1073.89,"body":"time because it's not something that's"},{"startTime":1073.89,"endTime":1075.75,"body":"gonna necessarily happen overnight."},{"startTime":1075.75,"endTime":1077.19,"body":"If you're lucky, it will."},{"startTime":1077.395,"endTime":1082.255,"body":"If, but luck is like a combination of the"},{"startTime":1077.395,"endTime":1082.255,"body":"right timing and just like consistency."},{"startTime":1082.585,"endTime":1086.2450000000001,"body":"So it still requires you to just,"},{"startTime":1082.585,"endTime":1086.2450000000001,"body":"it's kind of a numbers game."},{"startTime":1086.4850000000001,"endTime":1090.895,"body":"Don't be spammy, but like, just be,"},{"startTime":1086.4850000000001,"endTime":1090.895,"body":"be there, be in the room where the"},{"startTime":1090.895,"endTime":1093.2350000000001,"body":"people are that you want to work with."},{"startTime":1093.685,"endTime":1097.675,"body":"And so yeah, that applies whether"},{"startTime":1093.685,"endTime":1097.675,"body":"you're going on Upwork or you're."},{"startTime":1097.7350000000001,"endTime":1103.285,"body":"Networking in Facebook groups or if you're"},{"startTime":1097.7350000000001,"endTime":1103.285,"body":"going to in-person meetups, if you show"},{"startTime":1103.285,"endTime":1106.882,"body":"up to everything, people are going to"},{"startTime":1103.285,"endTime":1106.882,"body":"remember you because they're gonna be"},{"startTime":1106.882,"endTime":1108.592,"body":"like, oh, I saw you at the last mixer."},{"startTime":1108.622,"endTime":1110.152,"body":"Oh, your name is everywhere."},{"startTime":1110.152,"endTime":1112.0720000000001,"body":"I see your name popping up all the time."},{"startTime":1112.0720000000001,"endTime":1114.202,"body":"And it's like, yeah, that's intentional."},{"startTime":1115.471,"endTime":1120.051,"body":"Another idea, which I didn't even"},{"startTime":1115.471,"endTime":1120.051,"body":"remember until just now, is if you're"},{"startTime":1120.051,"endTime":1124.611,"body":"open to subcontracting for another"},{"startTime":1120.051,"endTime":1124.611,"body":"bookkeeper who needs help, especially"},{"startTime":1124.611,"endTime":1126.951,"body":"during tax time or, you know, year end."},{"startTime":1127.461,"endTime":1129.741,"body":"I did that with one of"},{"startTime":1127.461,"endTime":1129.741,"body":"our community members."},{"startTime":1129.741,"endTime":1134.001,"body":"I subcontracted for her with a few"},{"startTime":1129.741,"endTime":1134.001,"body":"clients for the first year or two."},{"startTime":1134.101,"endTime":1139.5910000000001,"body":"It was a great relationship and it"},{"startTime":1134.101,"endTime":1139.5910000000001,"body":"just helped me to start working on"},{"startTime":1139.5910000000001,"endTime":1143.761,"body":"the processes that I needed to build"},{"startTime":1139.5910000000001,"endTime":1143.761,"body":"for our monthly bookkeeping work."},{"startTime":1144.342,"endTime":1149.112,"body":"Let's talk about that for a minute,"},{"startTime":1144.342,"endTime":1149.112,"body":"because I think can hear someone is"},{"startTime":1149.112,"endTime":1153.612,"body":"listening to this and they're like, yeah,"},{"startTime":1149.112,"endTime":1153.612,"body":"but what if they all my processes and"},{"startTime":1153.612,"endTime":1156.972,"body":"then they steal my clients and then they"},{"startTime":1153.612,"endTime":1156.972,"body":"leave, and then I'm left high and dry."},{"startTime":1157.752,"endTime":1158.142,"body":"Okay."},{"startTime":1161.067,"endTime":1166.023,"body":"That sure is a possibility, but you"},{"startTime":1161.067,"endTime":1166.023,"body":"cannot go into things expecting that"},{"startTime":1166.023,"endTime":1169.143,"body":"because that is exactly what you"},{"startTime":1166.023,"endTime":1169.143,"body":"will get if that's what you expect."},{"startTime":1169.413,"endTime":1173.569,"body":"If you go into it thinking like,"},{"startTime":1169.413,"endTime":1173.569,"body":"okay, like if you're the person."},{"startTime":1174.199,"endTime":1175.969,"body":"Bringing on a subcontractor."},{"startTime":1175.999,"endTime":1179.5990000000002,"body":"This is the mindset of like,"},{"startTime":1175.999,"endTime":1179.5990000000002,"body":"okay, this is like, there's"},{"startTime":1179.5990000000002,"endTime":1181.3990000000001,"body":"plenty of work for everybody."},{"startTime":1181.3990000000001,"endTime":1185.5990000000002,"body":"This is gonna help make sure that this"},{"startTime":1181.3990000000001,"endTime":1185.5990000000002,"body":"new bookkeeper that's opening their"},{"startTime":1185.5990000000002,"endTime":1190.8790000000001,"body":"doors is actually doing things the"},{"startTime":1185.5990000000002,"endTime":1190.8790000000001,"body":"correct way and less business owners get"},{"startTime":1190.8790000000001,"endTime":1195.259,"body":"screwed over if they're following the"},{"startTime":1190.8790000000001,"endTime":1195.259,"body":"correct processes that I have in place."},{"startTime":1195.289,"endTime":1198.019,"body":"And yeah, everybody moves on from a job."},{"startTime":1198.019,"endTime":1202.459,"body":"At some point you are not"},{"startTime":1198.019,"endTime":1202.459,"body":"guaranteed to keep somebody on."},{"startTime":1202.569,"endTime":1203.469,"body":"For eternity."},{"startTime":1203.769,"endTime":1205.6290000000001,"body":"That's just not how business works."},{"startTime":1205.953,"endTime":1206.2530000000002,"body":"Yeah."},{"startTime":1206.769,"endTime":1211.569,"body":"once you kind of get over that hurdle,"},{"startTime":1206.769,"endTime":1211.569,"body":"at that level of thinking of like,"},{"startTime":1211.569,"endTime":1213.0990000000002,"body":"oh my gosh, what if they leave and."},{"startTime":1213.8590000000002,"endTime":1217.159,"body":"leave me high and dry, well"},{"startTime":1213.8590000000002,"endTime":1217.159,"body":"make it to where they, first"},{"startTime":1217.159,"endTime":1218.269,"body":"of all don't wanna leave."},{"startTime":1218.269,"endTime":1223.114,"body":"Or they know that, like you"},{"startTime":1218.269,"endTime":1223.114,"body":"are open to allowing them to"},{"startTime":1223.114,"endTime":1224.854,"body":"like grow and things like that."},{"startTime":1224.854,"endTime":1228.124,"body":"So it's, it's definitely a"},{"startTime":1224.854,"endTime":1228.124,"body":"mindset shift and I've seen"},{"startTime":1228.124,"endTime":1229.414,"body":"that come up in the community."},{"startTime":1229.414,"endTime":1232.872,"body":"A lot of people like, oh, I need the"},{"startTime":1229.414,"endTime":1232.872,"body":"help, but I'm afraid that someone's"},{"startTime":1232.872,"endTime":1236.0220000000002,"body":"gonna come in and steal all my"},{"startTime":1232.872,"endTime":1236.0220000000002,"body":"processes and then steal my clients."},{"startTime":1236.0220000000002,"endTime":1240.372,"body":"And it's like, you, you're"},{"startTime":1236.0220000000002,"endTime":1240.372,"body":"not gonna get help that way."},{"startTime":1240.861,"endTime":1240.981,"body":"I."},{"startTime":1243.4360000000001,"endTime":1250.816,"body":"Honestly, I, I don't think either"},{"startTime":1243.4360000000001,"endTime":1250.816,"body":"myself or her ever had that thought"},{"startTime":1250.876,"endTime":1256.1560000000002,"body":"of, you know, we're competing in"},{"startTime":1250.876,"endTime":1256.1560000000002,"body":"this like we were collaborating."},{"startTime":1256.1560000000002,"endTime":1260.056,"body":"And I think it's just the perspective"},{"startTime":1256.1560000000002,"endTime":1260.056,"body":"of collaboration and, but both people"},{"startTime":1260.056,"endTime":1263.626,"body":"have to be on board for that mindset."},{"startTime":1263.996,"endTime":1265.616,"body":"And I think that's how it will work."},{"startTime":1265.616,"endTime":1270.386,"body":"And if not, maybe there are some like hard"},{"startTime":1265.616,"endTime":1270.386,"body":"rules that are written down somewhere."},{"startTime":1270.4660000000001,"endTime":1276.4660000000001,"body":"But yeah, each person works differently"},{"startTime":1270.4660000000001,"endTime":1276.4660000000001,"body":"and I think it's important to also"},{"startTime":1276.4660000000001,"endTime":1282.856,"body":"know that there's so much work out"},{"startTime":1276.4660000000001,"endTime":1282.856,"body":"there that like it's really not,"},{"startTime":1283.306,"endTime":1287.8960000000002,"body":"I don't know, I'm always community"},{"startTime":1283.306,"endTime":1287.8960000000002,"body":"collaboration over competition."},{"startTime":1288.327,"endTime":1289.4070000000002,"body":"Yeah, same."},{"startTime":1289.857,"endTime":1295.972,"body":"And the other thing, fear that I, I think"},{"startTime":1289.857,"endTime":1295.972,"body":"is popping up as of late is like now"},{"startTime":1295.972,"endTime":1299.872,"body":"it's not necessarily competition with"},{"startTime":1295.972,"endTime":1299.872,"body":"each other, it's competition with ai."},{"startTime":1300.112,"endTime":1302.8120000000001,"body":"So I will be talking about"},{"startTime":1300.112,"endTime":1302.8120000000001,"body":"that in the workshops."},{"startTime":1304.0220000000002,"endTime":1307.2920000000001,"body":"But if you're listening to this, the"},{"startTime":1304.0220000000002,"endTime":1307.2920000000001,"body":"workshops are over, so you're just"},{"startTime":1307.2920000000001,"endTime":1308.702,"body":"gonna have to wait until the next round."},{"startTime":1310.142,"endTime":1315.212,"body":"Or maybe just join BBA, but real"},{"startTime":1310.142,"endTime":1315.212,"body":"briefly, like yes, in a sense"},{"startTime":1315.212,"endTime":1318.482,"body":"we're kind of competing with ai,"},{"startTime":1315.212,"endTime":1318.482,"body":"but really it's not there yet."},{"startTime":1318.582,"endTime":1324.0420000000001,"body":"I, I just posted on threads today"},{"startTime":1318.582,"endTime":1324.0420000000001,"body":"that I, I spent four hours yesterday"},{"startTime":1324.0420000000001,"endTime":1326.5620000000001,"body":"creating a YouTube video about."},{"startTime":1326.952,"endTime":1330.5520000000001,"body":"Like walking through the whole"},{"startTime":1326.952,"endTime":1330.5520000000001,"body":"AI process that's built into"},{"startTime":1330.5520000000001,"endTime":1332.2920000000001,"body":"Xero, the AI functionality."},{"startTime":1333.5620000000001,"endTime":1337.15,"body":"it's kind of funny that I was like,"},{"startTime":1333.5620000000001,"endTime":1337.15,"body":"okay, I know what I wanna cover in this."},{"startTime":1337.8100000000002,"endTime":1338.605,"body":"always go into these things."},{"startTime":1339.0720000000001,"endTime":1340.182,"body":"Knowing what I want to cover."},{"startTime":1340.182,"endTime":1342.492,"body":"And then I'm like, well, maybe"},{"startTime":1340.182,"endTime":1342.492,"body":"I should use AI to try to"},{"startTime":1342.492,"endTime":1344.0520000000001,"body":"help me flush out my ideas."},{"startTime":1344.142,"endTime":1347.472,"body":"And I end up always going back"},{"startTime":1344.142,"endTime":1347.472,"body":"to exactly what I started with."},{"startTime":1347.472,"endTime":1351.852,"body":"But I dropped in all the resources"},{"startTime":1347.472,"endTime":1351.852,"body":"that I was already skimming through"},{"startTime":1351.852,"endTime":1356.7720000000002,"body":"and reading on Xero's website about how"},{"startTime":1351.852,"endTime":1356.7720000000002,"body":"their AI functions, the security details"},{"startTime":1356.7720000000002,"endTime":1358.242,"body":"and all of that, because I think that."},{"startTime":1358.277,"endTime":1362.297,"body":"Piece is really important to understand"},{"startTime":1358.277,"endTime":1362.297,"body":"before you start utilizing these things."},{"startTime":1363.567,"endTime":1366.6570000000002,"body":"I had already skimmed through it and"},{"startTime":1363.567,"endTime":1366.6570000000002,"body":"kind of gotten the, the highlights"},{"startTime":1366.6870000000001,"endTime":1369.957,"body":"myself, but I was like, okay, let's"},{"startTime":1366.6870000000001,"endTime":1369.957,"body":"see what chat GBT can do with this."},{"startTime":1369.957,"endTime":1374.097,"body":"And I dropped in the same links that"},{"startTime":1369.957,"endTime":1374.097,"body":"I was reading, it in, and asked it to"},{"startTime":1374.097,"endTime":1379.227,"body":"summarize the key, most important pieces,"},{"startTime":1374.097,"endTime":1379.227,"body":"and it gave me absolute vague trash."},{"startTime":1381.382,"endTime":1382.342,"body":"And I was like, you know what?"},{"startTime":1382.342,"endTime":1382.912,"body":"Forget it."},{"startTime":1382.912,"endTime":1384.112,"body":"I will handle this."},{"startTime":1384.5310000000002,"endTime":1384.8210000000001,"body":"Yeah."},{"startTime":1385.0120000000002,"endTime":1389.5420000000001,"body":"that's kind of how I feel about the AI"},{"startTime":1385.0120000000002,"endTime":1389.5420000000001,"body":"that's built out for bookkeeping so far."},{"startTime":1389.5420000000001,"endTime":1393.5320000000002,"body":"At least that's kind of what the"},{"startTime":1389.5420000000001,"endTime":1393.5320000000002,"body":"QuickBooks and the Zero, there's"},{"startTime":1393.5320000000002,"endTime":1397.372,"body":"things about it that are helpful for"},{"startTime":1393.5320000000002,"endTime":1397.372,"body":"sure, that are gonna speed things up,"},{"startTime":1397.372,"endTime":1399.2920000000001,"body":"but it's still not a hands-off thing"},{"startTime":1400.016,"endTime":1400.376,"body":"Yeah."},{"startTime":1400.5220000000002,"endTime":1401.0620000000001,"body":"means."},{"startTime":1401.276,"endTime":1401.636,"body":"Yeah."},{"startTime":1401.6960000000001,"endTime":1404.314,"body":"But you know what's"},{"startTime":1401.6960000000001,"endTime":1404.314,"body":"really cool just about."},{"startTime":1405.174,"endTime":1411.594,"body":"Being the one to run your own firm is"},{"startTime":1405.174,"endTime":1411.594,"body":"that there are so many SaaS products"},{"startTime":1411.594,"endTime":1418.294,"body":"that you can partner with to have a voice"},{"startTime":1411.594,"endTime":1418.294,"body":"in that product and its development."},{"startTime":1418.294,"endTime":1421.294,"body":"So I'm working with the Count team."},{"startTime":1421.294,"endTime":1425.2240000000002,"body":"Count is like an AI accounting"},{"startTime":1421.294,"endTime":1425.2240000000002,"body":"platform that's being built out."},{"startTime":1425.2240000000002,"endTime":1427.354,"body":"They're here local in Seattle, but."},{"startTime":1427.8390000000002,"endTime":1432.569,"body":"I've been working with them for over a"},{"startTime":1427.8390000000002,"endTime":1432.569,"body":"year now as like a partner advisor to"},{"startTime":1432.5990000000002,"endTime":1438.059,"body":"like, have that, Hey, this is broken,"},{"startTime":1432.5990000000002,"endTime":1438.059,"body":"this isn't working well, you know, say,"},{"startTime":1438.449,"endTime":1444.5990000000002,"body":"and watching that product just improve"},{"startTime":1438.449,"endTime":1444.5990000000002,"body":"in real time based off of my decisions."},{"startTime":1444.5990000000002,"endTime":1448.319,"body":"But that's like the fun part"},{"startTime":1444.5990000000002,"endTime":1448.319,"body":"of owning your business is."},{"startTime":1449.299,"endTime":1454.549,"body":"You can have as much say in the"},{"startTime":1449.299,"endTime":1454.549,"body":"industry as you will allow yourself."},{"startTime":1454.549,"endTime":1456.259,"body":"No one else needs to give you permission."},{"startTime":1456.8590000000002,"endTime":1463.189,"body":"If you wanna go talk to the vendor of"},{"startTime":1456.8590000000002,"endTime":1463.189,"body":"the tech stack you're using and tell"},{"startTime":1463.189,"endTime":1466.8790000000001,"body":"them that you really hate this part"},{"startTime":1463.189,"endTime":1466.8790000000001,"body":"about it, like you get to do that."},{"startTime":1467.419,"endTime":1472.519,"body":"And if you don't want to have a say"},{"startTime":1467.419,"endTime":1472.519,"body":"in anything, you also get to just hang"},{"startTime":1472.519,"endTime":1473.929,"body":"out behind the scenes and do your work."},{"startTime":1473.929,"endTime":1475.534,"body":"And so it's really all your choice."},{"startTime":1476.365,"endTime":1476.655,"body":"Yeah."},{"startTime":1478.29,"endTime":1479.16,"body":"absolutely."},{"startTime":1479.46,"endTime":1482.7,"body":"I'm a huge proponent of, and I"},{"startTime":1479.46,"endTime":1482.7,"body":"talk about this in the workshops"},{"startTime":1482.7,"endTime":1484.17,"body":"too, on the tech stack day of like."},{"startTime":1484.98,"endTime":1490.3200000000002,"body":"If you are not satisfied with the"},{"startTime":1484.98,"endTime":1490.3200000000002,"body":"software, like you can say something, I"},{"startTime":1490.3200000000002,"endTime":1494.04,"body":"am just like you have no room to complain"},{"startTime":1490.3200000000002,"endTime":1494.04,"body":"if you're not willing to go onto their"},{"startTime":1494.04,"endTime":1495.96,"body":"forum and let them know what sucks."},{"startTime":1496.5140000000001,"endTime":1496.804,"body":"Yeah."},{"startTime":1496.809,"endTime":1496.939,"body":"Yeah."},{"startTime":1496.969,"endTime":1496.999,"body":"QuickBook."},{"startTime":1497.22,"endTime":1500.28,"body":"So that they have the opportunity"},{"startTime":1497.22,"endTime":1500.28,"body":"to change it and make it better."},{"startTime":1500.3100000000002,"endTime":1502.23,"body":"'cause that's the only way"},{"startTime":1500.3100000000002,"endTime":1502.23,"body":"they're gonna know is if their"},{"startTime":1502.23,"endTime":1504.18,"body":"users are asking for something."},{"startTime":1504.18,"endTime":1507.9,"body":"So I am always, I tell my whole"},{"startTime":1504.18,"endTime":1507.9,"body":"team too, when we're on meetings"},{"startTime":1507.9,"endTime":1511.77,"body":"and they're like, oh, this, this"},{"startTime":1507.9,"endTime":1511.77,"body":"piece of zero is not working right."},{"startTime":1511.77,"endTime":1514.41,"body":"And I'm like, go submit a feature request."},{"startTime":1514.41,"endTime":1516.9,"body":"Like the 10 99 process"},{"startTime":1514.41,"endTime":1516.9,"body":"was different this year."},{"startTime":1516.9,"endTime":1520.98,"body":"There was some kind of holes in"},{"startTime":1516.9,"endTime":1520.98,"body":"the way that Xero handled that."},{"startTime":1520.98,"endTime":1523.68,"body":"Like when someone submitted"},{"startTime":1520.98,"endTime":1523.68,"body":"their W nine, it didn't alert us."},{"startTime":1523.68,"endTime":1525.75,"body":"So we didn't know to go back into."},{"startTime":1526.875,"endTime":1530.9550000000002,"body":"and process the 10 99, and it's"},{"startTime":1526.875,"endTime":1530.9550000000002,"body":"like those little things, like,"},{"startTime":1530.9550000000002,"endTime":1532.035,"body":"don't complain to me about it."},{"startTime":1532.9950000000001,"endTime":1536.595,"body":"do anything about it, but we can all"},{"startTime":1532.9950000000001,"endTime":1536.595,"body":"collectively go through our platform"},{"startTime":1536.625,"endTime":1542.295,"body":"and, and upvote that feature request"},{"startTime":1536.625,"endTime":1542.295,"body":"so that it gets in there for next year."},{"startTime":1543.4350000000002,"endTime":1544.005,"body":"but yeah."},{"startTime":1544.557,"endTime":1550.1370000000002,"body":"So you are involved in like, what does"},{"startTime":1544.557,"endTime":1550.1370000000002,"body":"that look like with working with K?"},{"startTime":1550.317,"endTime":1552.837,"body":"Are you implementing"},{"startTime":1550.317,"endTime":1552.837,"body":"it across clients yet?"},{"startTime":1552.837,"endTime":1554.787,"body":"Are you putting new clients on it?"},{"startTime":1554.787,"endTime":1556.337,"body":"What is your game plan?"},{"startTime":1557.3010000000002,"endTime":1562.731,"body":"Yeah, so as of today, we have five"},{"startTime":1557.3010000000002,"endTime":1562.731,"body":"clients on the platform and I, it's"},{"startTime":1562.731,"endTime":1566.0610000000001,"body":"a conversation that I have with any"},{"startTime":1562.731,"endTime":1566.0610000000001,"body":"prospect that, hey, there's this really"},{"startTime":1566.0610000000001,"endTime":1568.101,"body":"great new AI accounting platform."},{"startTime":1568.181,"endTime":1568.546,"body":"You still."},{"startTime":1569.471,"endTime":1571.691,"body":"It, you still access it on your end."},{"startTime":1571.691,"endTime":1572.951,"body":"It's your account."},{"startTime":1573.0510000000002,"endTime":1577.7910000000002,"body":"We're happy to show you around or schedule"},{"startTime":1573.0510000000002,"endTime":1577.7910000000002,"body":"a demo for you to check it out, but"},{"startTime":1577.891,"endTime":1580.441,"body":"we're really excited about the features."},{"startTime":1580.441,"endTime":1585.8310000000001,"body":"And so, like, as a quick example, I did a"},{"startTime":1580.441,"endTime":1585.8310000000001,"body":"three month cleanup a couple months ago."},{"startTime":1586.3110000000001,"endTime":1588.8010000000002,"body":"And because I'm a nerd,"},{"startTime":1586.3110000000001,"endTime":1588.8010000000002,"body":"I, I did track things."},{"startTime":1588.8010000000002,"endTime":1593.211,"body":"It was like 37 minutes and 33 seconds is"},{"startTime":1588.8010000000002,"endTime":1593.211,"body":"how long it took me to do three months"},{"startTime":1593.211,"endTime":1595.6580000000001,"body":"of bank and credit card transactions."},{"startTime":1595.698,"endTime":1599.508,"body":"and their AI like touched 80% of it."},{"startTime":1600.018,"endTime":1605.8680000000002,"body":"And left 20% because I wasn't sure of"},{"startTime":1600.018,"endTime":1605.8680000000002,"body":"that other 20% on how to categorize,"},{"startTime":1605.8680000000002,"endTime":1609.3780000000002,"body":"but of the 80% it categorized, it"},{"startTime":1605.8680000000002,"endTime":1609.3780000000002,"body":"was a hundred percent accurate, so"},{"startTime":1609.404,"endTime":1609.9740000000002,"body":"Wow."},{"startTime":1610.1580000000001,"endTime":1611.3580000000002,"body":"was super impressive."},{"startTime":1611.448,"endTime":1613.6380000000001,"body":"I am also."},{"startTime":1614.3880000000001,"endTime":1618.52,"body":"Apprehensive about AI"},{"startTime":1614.3880000000001,"endTime":1618.52,"body":"in its accuracy ability."},{"startTime":1618.52,"endTime":1623.44,"body":"I think there's going to be"},{"startTime":1618.52,"endTime":1623.44,"body":"a lot of work done there."},{"startTime":1623.54,"endTime":1628.94,"body":"I don't trust it fully, I still check"},{"startTime":1623.54,"endTime":1628.94,"body":"it, but I'm really excited about it"},{"startTime":1628.94,"endTime":1633.5600000000002,"body":"and, and its capabilities to just free"},{"startTime":1628.94,"endTime":1633.5600000000002,"body":"us up on the recurring stuff so we can"},{"startTime":1633.5600000000002,"endTime":1635.7050000000002,"body":"just provide more value to our clients."},{"startTime":1636.826,"endTime":1637.756,"body":"Absolutely."},{"startTime":1638.116,"endTime":1641.486,"body":"That's kind of where I am"},{"startTime":1638.116,"endTime":1641.486,"body":"tinkering with it as well."},{"startTime":1641.486,"endTime":1643.556,"body":"I haven't rolled it out to any clients."},{"startTime":1643.592,"endTime":1647.844,"body":"I'm using it internally on the two"},{"startTime":1643.592,"endTime":1647.844,"body":"companies that I own because you do"},{"startTime":1647.844,"endTime":1651.4160000000002,"body":"have to opt into it like I go through"},{"startTime":1647.844,"endTime":1651.4160000000002,"body":"this in the video that I just recorded,"},{"startTime":1651.4160000000002,"endTime":1655.6460000000002,"body":"but like once you activate it, you're"},{"startTime":1651.4160000000002,"endTime":1655.6460000000002,"body":"basically sharing your data with it,"},{"startTime":1655.6460000000002,"endTime":1657.296,"body":"even though it's not training on it."},{"startTime":1657.296,"endTime":1660.9560000000001,"body":"Like I don't think that we should be"},{"startTime":1657.296,"endTime":1660.9560000000001,"body":"doing that on behalf of our clients."},{"startTime":1661.4460000000001,"endTime":1665.736,"body":"And that's one thing that I think Zero"},{"startTime":1661.4460000000001,"endTime":1665.736,"body":"handles really well, where QuickBooks"},{"startTime":1665.736,"endTime":1669.6660000000002,"body":"doesn't necessarily, I think QuickBooks"},{"startTime":1665.736,"endTime":1669.6660000000002,"body":"has just automatically turned on AI for"},{"startTime":1669.6660000000002,"endTime":1671.4360000000001,"body":"everybody, and I don't think that's cool."},{"startTime":1671.836,"endTime":1675.766,"body":"In Xero you have to opt into it, although"},{"startTime":1671.836,"endTime":1675.766,"body":"it is still in beta, so I don't know."},{"startTime":1675.766,"endTime":1677.3600000000001,"body":"It sounds like they're gonna keep that."},{"startTime":1677.3600000000001,"endTime":1682.566,"body":"security feature, but but yeah, so"},{"startTime":1677.3600000000001,"endTime":1682.566,"body":"I have not opted any clients into"},{"startTime":1682.566,"endTime":1686.496,"body":"it, just my own books because I'm"},{"startTime":1682.566,"endTime":1686.496,"body":"testing it out and I wanna see what"},{"startTime":1686.496,"endTime":1688.356,"body":"it can do and what it does well."},{"startTime":1688.356,"endTime":1692.556,"body":"And right now it looks like, it's like the"},{"startTime":1688.356,"endTime":1692.556,"body":"auto bank reconciliation feature is cool."},{"startTime":1693.846,"endTime":1695.891,"body":"if there's already a rule set up, it, it."},{"startTime":1696.611,"endTime":1702.611,"body":"It applies the rule first and then it"},{"startTime":1696.611,"endTime":1702.611,"body":"goes from learning and then you can also"},{"startTime":1702.621,"endTime":1704.421,"body":"double check everything that it's done."},{"startTime":1704.471,"endTime":1704.711,"body":"Yeah."},{"startTime":1705.832,"endTime":1710.122,"body":"it's basically like if you need"},{"startTime":1705.832,"endTime":1710.122,"body":"another bookkeeper to process bank"},{"startTime":1710.122,"endTime":1712.582,"body":"transactions, you can now use AI for that."},{"startTime":1712.842,"endTime":1719.255,"body":"so that I think is where some bookkeepers"},{"startTime":1712.842,"endTime":1719.255,"body":"are gonna be fearful because that data"},{"startTime":1719.255,"endTime":1721.814,"body":"entry piece Is kind of going away."},{"startTime":1722.864,"endTime":1726.374,"body":"if they know how to do the data"},{"startTime":1722.864,"endTime":1726.374,"body":"entry really well, they can now"},{"startTime":1726.374,"endTime":1729.0140000000001,"body":"become reviewers of the accuracy."},{"startTime":1729.1200000000001,"endTime":1729.2810000000002,"body":"Yeah."},{"startTime":1729.352,"endTime":1733.362,"body":"know not everybody's gonna wanna move"},{"startTime":1729.352,"endTime":1733.362,"body":"to that kind of mindset, but it's the"},{"startTime":1733.362,"endTime":1737.622,"body":"same thing happened when we started"},{"startTime":1733.362,"endTime":1737.622,"body":"using cloud accounting software with,"},{"startTime":1739.122,"endTime":1741.698,"body":"with, the machine learning was like."},{"startTime":1742.073,"endTime":1743.2730000000001,"body":"Baby ai, right?"},{"startTime":1743.2730000000001,"endTime":1747.663,"body":"And so that took a lot of time off"},{"startTime":1743.2730000000001,"endTime":1747.663,"body":"of our plates by being able to set"},{"startTime":1747.663,"endTime":1748.9830000000002,"body":"up bank rules and things like that."},{"startTime":1748.9830000000002,"endTime":1752.583,"body":"You don't have to hand key"},{"startTime":1748.9830000000002,"endTime":1752.583,"body":"enter and information anymore."},{"startTime":1752.583,"endTime":1755.7330000000002,"body":"So it's like the same kind of"},{"startTime":1752.583,"endTime":1755.7330000000002,"body":"thing happened and it, and it still"},{"startTime":1755.7330000000002,"endTime":1757.7430000000002,"body":"needed oversight just like AI does."},{"startTime":1757.7430000000002,"endTime":1761.6970000000001,"body":"So, yeah, it's good opportunity for"},{"startTime":1757.7430000000002,"endTime":1761.6970000000001,"body":"everybody to really uplevel their"},{"startTime":1761.6970000000001,"endTime":1764.247,"body":"skills and instead of doing tedious."},{"startTime":1765.057,"endTime":1770.997,"body":"Mindless day-to-day work, you can"},{"startTime":1765.057,"endTime":1770.997,"body":"actually use that time to learn more"},{"startTime":1771.027,"endTime":1775.077,"body":"about, like, if you are a beginner"},{"startTime":1771.027,"endTime":1775.077,"body":"bookkeeper, go take an accounting class,"},{"startTime":1775.077,"endTime":1777.537,"body":"learn about the debits and credits,"},{"startTime":1775.077,"endTime":1777.537,"body":"learn about what's actually happening"},{"startTime":1777.537,"endTime":1782.457,"body":"behind the scenes so that you can"},{"startTime":1777.537,"endTime":1782.457,"body":"correct it if it when it goes awry."},{"startTime":1783.526,"endTime":1784.606,"body":"And also chat."},{"startTime":1784.606,"endTime":1788.221,"body":"GPT is terrible with"},{"startTime":1784.606,"endTime":1788.221,"body":"masks who do not trust."},{"startTime":1788.402,"endTime":1788.912,"body":"Don't you?"},{"startTime":1790.077,"endTime":1790.317,"body":"Yeah."},{"startTime":1791.007,"endTime":1791.3970000000002,"body":"Yeah."},{"startTime":1791.3970000000002,"endTime":1792.297,"body":"Absolutely."},{"startTime":1792.5220000000002,"endTime":1795.642,"body":"so yeah, I know we're getting"},{"startTime":1792.5220000000002,"endTime":1795.642,"body":"close to the end of time."},{"startTime":1796.0120000000002,"endTime":1801.432,"body":"But let's talk about what, like, how"},{"startTime":1796.0120000000002,"endTime":1801.432,"body":"we're handling since I, since you're my"},{"startTime":1801.432,"endTime":1806.285,"body":"co-coach now, let's talk about what it's"},{"startTime":1801.432,"endTime":1806.285,"body":"gonna look like inside of BBA and, what"},{"startTime":1806.285,"endTime":1810.605,"body":"the schedule looks like and everything"},{"startTime":1806.285,"endTime":1810.605,"body":"and what you're most excited for."},{"startTime":1810.605,"endTime":1817.285,"body":"So first off, the cohort runs from,"},{"startTime":1810.605,"endTime":1817.285,"body":"march 23rd to May 15th, it's eight weeks"},{"startTime":1817.345,"endTime":1820.6750000000002,"body":"of live calls plus the core content."},{"startTime":1820.6750000000002,"endTime":1822.1750000000002,"body":"And the core content is still the same."},{"startTime":1822.1750000000002,"endTime":1824.855,"body":"It's me teaching everything"},{"startTime":1822.1750000000002,"endTime":1824.855,"body":"'cause it's prerecorded."},{"startTime":1824.885,"endTime":1830.915,"body":"And then we have weekly hot seat coaching"},{"startTime":1824.885,"endTime":1830.915,"body":"calls and weekly coworking sessions."},{"startTime":1831.275,"endTime":1832.295,"body":"For the eight weeks."},{"startTime":1832.355,"endTime":1835.885,"body":"And then Erin is going to"},{"startTime":1832.355,"endTime":1835.885,"body":"be running most of those."},{"startTime":1836.095,"endTime":1838.555,"body":"So I'll be there on the"},{"startTime":1836.095,"endTime":1838.555,"body":"first call with Erin."},{"startTime":1838.555,"endTime":1843.199,"body":"It'll be both of us on the first coaching"},{"startTime":1838.555,"endTime":1843.199,"body":"call, that you can get to know both of"},{"startTime":1843.199,"endTime":1845.299,"body":"us and kinda get the lay of the land."},{"startTime":1845.3590000000002,"endTime":1848.048,"body":"And then, it'll be Erin"},{"startTime":1845.3590000000002,"endTime":1848.048,"body":"running most of them."},{"startTime":1848.048,"endTime":1850.688,"body":"There's a few that I'm going"},{"startTime":1848.048,"endTime":1850.688,"body":"to be handling, I think."},{"startTime":1850.8480000000002,"endTime":1854.478,"body":"A coworking session and then at the"},{"startTime":1850.8480000000002,"endTime":1854.478,"body":"very last week, I'll be running those"},{"startTime":1854.478,"endTime":1859.008,"body":"calls because Erin will be hosting Wave"},{"startTime":1854.478,"endTime":1859.008,"body":"Seattle, which we also need to talk about"},{"startTime":1859.578,"endTime":1864.528,"body":"before our time is up, um, because I"},{"startTime":1859.578,"endTime":1864.528,"body":"want people to know all the cool things"},{"startTime":1864.528,"endTime":1866.1480000000001,"body":"that you're doing in your world as well."},{"startTime":1866.556,"endTime":1872.448,"body":"and then for this cohort, all new members"},{"startTime":1866.556,"endTime":1872.448,"body":"are getting a Voxer group access with me."},{"startTime":1872.448,"endTime":1876.1080000000002,"body":"So you can have access to"},{"startTime":1872.448,"endTime":1876.1080000000002,"body":"me as well in between calls."},{"startTime":1876.1080000000002,"endTime":1880.1280000000002,"body":"So if you are on the coaching call or"},{"startTime":1876.1080000000002,"endTime":1880.1280000000002,"body":"if you miss a coaching call and you need"},{"startTime":1880.1280000000002,"endTime":1882.3480000000002,"body":"support, you can also get access to me."},{"startTime":1882.3480000000002,"endTime":1886.1280000000002,"body":"And if Erin wants to be in that Voxer"},{"startTime":1882.3480000000002,"endTime":1886.1280000000002,"body":"channel, of course you can be in there."},{"startTime":1886.458,"endTime":1891.318,"body":"But I wanted to provide more of an"},{"startTime":1886.458,"endTime":1891.318,"body":"equal, like you get access to both of us."},{"startTime":1891.318,"endTime":1895.788,"body":"And so if you need both perspectives,"},{"startTime":1891.318,"endTime":1895.788,"body":"you can absolutely get both perspectives."},{"startTime":1896.208,"endTime":1898.99,"body":"And then I think that's pretty"},{"startTime":1896.208,"endTime":1898.99,"body":"much, that's pretty much it."},{"startTime":1898.99,"endTime":1899.89,"body":"What do you wanna add?"},{"startTime":1899.89,"endTime":1901.1200000000001,"body":"What, how?"},{"startTime":1901.1200000000001,"endTime":1902.8300000000002,"body":"Like what are you excited about?"},{"startTime":1903.479,"endTime":1906.809,"body":"I think, I mean, you've said it a"},{"startTime":1903.479,"endTime":1906.809,"body":"couple times, just the idea of having"},{"startTime":1906.809,"endTime":1911.229,"body":"the different perspectives on, - how"},{"startTime":1906.809,"endTime":1911.229,"body":"to answer questions and, you know,"},{"startTime":1911.229,"endTime":1917.559,"body":"I've been around BBA long enough to"},{"startTime":1911.229,"endTime":1917.559,"body":"know what questions come up often."},{"startTime":1917.659,"endTime":1923.719,"body":"But the, the great thing is, you know,"},{"startTime":1917.659,"endTime":1923.719,"body":"I'm QuickBooks native, you're zero native."},{"startTime":1923.719,"endTime":1924.529,"body":"So if there's any like."},{"startTime":1925.564,"endTime":1931.294,"body":"Special questions related to those"},{"startTime":1925.564,"endTime":1931.294,"body":"programs, like we both can talk on those."},{"startTime":1931.374,"endTime":1938.7240000000002,"body":"I am really excited just to talk about"},{"startTime":1931.374,"endTime":1938.7240000000002,"body":"like the mindset piece too, which I didn't"},{"startTime":1938.7240000000002,"endTime":1943.3290000000002,"body":"realize how important that was until"},{"startTime":1938.7240000000002,"endTime":1943.3290000000002,"body":"you're going through it and then you're"},{"startTime":1943.3290000000002,"endTime":1948.999,"body":"going through not only the mindset work"},{"startTime":1943.3290000000002,"endTime":1948.999,"body":"of starting the business, but then what"},{"startTime":1948.999,"endTime":1951.939,"body":"do you do when you have a client who is."},{"startTime":1952.8390000000002,"endTime":1957.759,"body":"Difficult or what do you do when you"},{"startTime":1952.8390000000002,"endTime":1957.759,"body":"wanna disengage with a client and"},{"startTime":1957.759,"endTime":1968.449,"body":"just, you know, having the ability to"},{"startTime":1957.759,"endTime":1968.449,"body":"address things in this cohort that are"},{"startTime":1968.449,"endTime":1974.124,"body":"worries that you and I can just kind"},{"startTime":1968.449,"endTime":1974.124,"body":"of like give real life experiences"},{"startTime":1974.124,"endTime":1976.2240000000002,"body":"of what we went through together."},{"startTime":1976.9250000000002,"endTime":1979.505,"body":"Yeah, I think that's the biggest piece."},{"startTime":1979.565,"endTime":1984.6580000000001,"body":"And other thing too, I know you saw this"},{"startTime":1979.565,"endTime":1984.6580000000001,"body":"threads post because I think you liked it."},{"startTime":1984.938,"endTime":1987.998,"body":"But there are people in our"},{"startTime":1984.938,"endTime":1987.998,"body":"industry that are running coaching"},{"startTime":1987.998,"endTime":1993.188,"body":"programs for accounting firms,"},{"startTime":1987.998,"endTime":1993.188,"body":"and there's absolutely no shade."},{"startTime":1993.278,"endTime":1996.968,"body":"And I'm not saying that they're"},{"startTime":1993.278,"endTime":1996.968,"body":"not good at what they do, but not"},{"startTime":1996.968,"endTime":1998.8580000000002,"body":"everybody has built from the ground up."},{"startTime":1999.038,"endTime":2000.1480000000001,"body":"So that's one thing that."},{"startTime":2000.313,"endTime":2003.815,"body":"If that's what you're interested in"},{"startTime":2000.313,"endTime":2003.815,"body":"doing and you want to learn and be"},{"startTime":2003.815,"endTime":2006.365,"body":"mentored by someone who has done that."},{"startTime":2006.365,"endTime":2008.525,"body":"Erin and I have both started from scratch."},{"startTime":2008.525,"endTime":2013.655,"body":"We didn't come in as partner to some other"},{"startTime":2008.525,"endTime":2013.655,"body":"firm with processes already in place."},{"startTime":2013.655,"endTime":2017.9450000000002,"body":"We had to create from the ground up,"},{"startTime":2013.655,"endTime":2017.9450000000002,"body":"although Erin had BBA to refer to."},{"startTime":2018.2150000000001,"endTime":2023.1370000000002,"body":"Um, but still, like still customized"},{"startTime":2018.2150000000001,"endTime":2023.1370000000002,"body":"her business to what she wanted it from."},{"startTime":2023.641,"endTime":2027.0610000000001,"body":"To be like, so that's the other"},{"startTime":2023.641,"endTime":2027.0610000000001,"body":"thing to take into consideration"},{"startTime":2027.0610000000001,"endTime":2029.191,"body":"when you're building is like,"},{"startTime":2027.0610000000001,"endTime":2029.191,"body":"who are you learning from?"},{"startTime":2029.191,"endTime":2032.761,"body":"Do they have the same"},{"startTime":2029.191,"endTime":2032.761,"body":"constraints that you do?"},{"startTime":2032.8110000000001,"endTime":2036.5810000000001,"body":"If you're a mom with little ones"},{"startTime":2032.8110000000001,"endTime":2036.5810000000001,"body":"at home you are very welcome here."},{"startTime":2036.5810000000001,"endTime":2038.651,"body":"Even if you're not,"},{"startTime":2036.5810000000001,"endTime":2038.651,"body":"you're very welcome here."},{"startTime":2038.711,"endTime":2043.361,"body":"Um, but everybody has built"},{"startTime":2038.711,"endTime":2043.361,"body":"in different ways and had"},{"startTime":2043.361,"endTime":2044.951,"body":"access to different resources."},{"startTime":2044.951,"endTime":2048.351,"body":"So I think it's important to"},{"startTime":2044.951,"endTime":2048.351,"body":"take that into consideration too."},{"startTime":2048.531,"endTime":2048.891,"body":"So."},{"startTime":2049.525,"endTime":2050.305,"body":"absolutely."},{"startTime":2050.305,"endTime":2051.04,"body":"And the, the."},{"startTime":2051.73,"endTime":2056.41,"body":"Program really does give you the"},{"startTime":2051.73,"endTime":2056.41,"body":"bones for you to start your firm"},{"startTime":2056.83,"endTime":2061.81,"body":"in whatever capacity you wanna do"},{"startTime":2056.83,"endTime":2061.81,"body":"it, whether it is a lifestyle firm,"},{"startTime":2061.81,"endTime":2066.04,"body":"whether you have ambitions to grow it"},{"startTime":2061.81,"endTime":2066.04,"body":"really big and get all the revenue."},{"startTime":2066.14,"endTime":2073.1,"body":"I think this groundwork sets anyone up"},{"startTime":2066.14,"endTime":2073.1,"body":"for success to figure out what their"},{"startTime":2073.1,"endTime":2074.81,"body":"version of success even looks like."},{"startTime":2075.386,"endTime":2076.846,"body":"Yeah, absolutely."},{"startTime":2077.182,"endTime":2080.432,"body":"the other thing that I was gonna say"},{"startTime":2077.182,"endTime":2080.432,"body":"earlier, and then it slipped my mind,"},{"startTime":2080.432,"endTime":2084.9919999999997,"body":"is because I mentioned that we have"},{"startTime":2080.432,"endTime":2084.9919999999997,"body":"the Voxer channel for just this cohort."},{"startTime":2085.352,"endTime":2089.822,"body":"Once you're a VIP, like you're in, and so"},{"startTime":2085.352,"endTime":2089.822,"body":"you get to participate in future calls."},{"startTime":2089.822,"endTime":2090.182,"body":"So we'll have."},{"startTime":2090.642,"endTime":2094.662,"body":"People that have been in business for"},{"startTime":2090.642,"endTime":2094.662,"body":"a few years, like you used to come onto"},{"startTime":2094.662,"endTime":2096.942,"body":"all the calls, like for years and years."},{"startTime":2097.262,"endTime":2104.232,"body":"And like just to share knowledge and also"},{"startTime":2097.262,"endTime":2104.232,"body":"to just be a support and see what other"},{"startTime":2104.232,"endTime":2109.572,"body":"people are struggling with because it's,"},{"startTime":2104.232,"endTime":2109.572,"body":"we're all constantly learning and growing."},{"startTime":2109.932,"endTime":2112.122,"body":"So yeah, you have that available to you."},{"startTime":2112.122,"endTime":2114.7019999999998,"body":"The community is forever for"},{"startTime":2114.816,"endTime":2115.116,"body":"Yeah."},{"startTime":2115.122,"endTime":2117.342,"body":"of the program, as long"},{"startTime":2115.122,"endTime":2117.342,"body":"as the program exists."},{"startTime":2117.666,"endTime":2119.226,"body":"Yeah, the recordings too."},{"startTime":2119.226,"endTime":2125.886,"body":"So like for me being at my desk by"},{"startTime":2119.226,"endTime":2125.886,"body":"myself, my team is remote, like I throw"},{"startTime":2125.886,"endTime":2130.596,"body":"on the recordings and it's like, again,"},{"startTime":2125.886,"endTime":2130.596,"body":"it is that person at the next desk or"},{"startTime":2130.596,"endTime":2135.246,"body":"the next office that you know is I'm"},{"startTime":2130.596,"endTime":2135.246,"body":"hearing the conversations and it's just"},{"startTime":2135.666,"endTime":2140.016,"body":"encouraging me that, first of all, we"},{"startTime":2135.666,"endTime":2140.016,"body":"don't have to do this by ourselves."},{"startTime":2140.466,"endTime":2143.556,"body":"We don't like, we get to"},{"startTime":2140.466,"endTime":2143.556,"body":"do it with each other."},{"startTime":2143.556,"endTime":2144.846,"body":"We get to."},{"startTime":2145.516,"endTime":2147.796,"body":"Have help when it's needed."},{"startTime":2147.796,"endTime":2150.256,"body":"We get to provide help if"},{"startTime":2147.796,"endTime":2150.256,"body":"you have that capacity too."},{"startTime":2150.256,"endTime":2153.976,"body":"And so that's why it's just really cool"},{"startTime":2150.256,"endTime":2153.976,"body":"to be on this side of things this time is"},{"startTime":2153.976,"endTime":2161.046,"body":"to, to give back in a way that others can"},{"startTime":2153.976,"endTime":2161.046,"body":"benefit from our perspective, our learning"},{"startTime":2161.046,"endTime":2167.336,"body":"experience situations we've been through,"},{"startTime":2161.046,"endTime":2167.336,"body":"or even just diving deep into really"},{"startTime":2167.336,"endTime":2169.586,"body":"nerdy accounting things that bring us joy."},{"startTime":2171.547,"endTime":2176.647,"body":"Speaking of diving deep into nerdy"},{"startTime":2171.547,"endTime":2176.647,"body":"accounting things, I mentioned"},{"startTime":2176.647,"endTime":2180.267,"body":"a minute ago that you the last"},{"startTime":2176.647,"endTime":2180.267,"body":"week of the cohort you'll be"},{"startTime":2180.317,"endTime":2182.807,"body":"conducting your wave week basically."},{"startTime":2183.0769999999998,"endTime":2185.657,"body":"It's really just a one day,"},{"startTime":2183.0769999999998,"endTime":2185.657,"body":"but I know it takes a lot out"},{"startTime":2185.657,"endTime":2186.917,"body":"of you for that entire week."},{"startTime":2186.917,"endTime":2192.557,"body":"So can you talk about what Wave"},{"startTime":2186.917,"endTime":2192.557,"body":"Seattle is and are there tickets left?"},{"startTime":2192.737,"endTime":2193.8469999999998,"body":"What's the deal?"},{"startTime":2194.516,"endTime":2195.086,"body":"Yeah."},{"startTime":2195.096,"endTime":2200.886,"body":"Yeah, I also decided to throw an internal"},{"startTime":2195.096,"endTime":2200.886,"body":"upkeeping retreat in that week too."},{"startTime":2200.886,"endTime":2203.076,"body":"So, you know, just do all"},{"startTime":2200.886,"endTime":2203.076,"body":"the things in one week."},{"startTime":2203.076,"endTime":2208.0260000000003,"body":"But because we do have an employee who"},{"startTime":2203.076,"endTime":2208.0260000000003,"body":"lives in Indiana and she'll be flying in"},{"startTime":2208.0260000000003,"endTime":2209.736,"body":"for the event, I figured this is a great."},{"startTime":2210.321,"endTime":2211.9410000000003,"body":"Chance to bring the team together."},{"startTime":2212.041,"endTime":2217.591,"body":"But Wave Seattle is a conference for"},{"startTime":2212.041,"endTime":2217.591,"body":"women in accounting and finance, and"},{"startTime":2217.591,"endTime":2221.731,"body":"so it stands for women in Accounting,"},{"startTime":2217.591,"endTime":2221.731,"body":"visionaries and entrepreneurs."},{"startTime":2221.731,"endTime":2224.911,"body":"I always say the F is silent for the"},{"startTime":2221.731,"endTime":2224.911,"body":"finance ladies, but we have a lot of"},{"startTime":2224.911,"endTime":2227.1910000000003,"body":"CFOs and financial planners who come to."},{"startTime":2227.513,"endTime":2231.263,"body":"so last year was the first year"},{"startTime":2227.513,"endTime":2231.263,"body":"you were up on the stage with me"},{"startTime":2231.263,"endTime":2233.1530000000002,"body":"and Alyssa Lang Workflow Queen."},{"startTime":2233.1530000000002,"endTime":2234.893,"body":"We did a live podcast recording."},{"startTime":2234.893,"endTime":2239.543,"body":"If you have not listened to"},{"startTime":2234.893,"endTime":2239.543,"body":"that, I beg you to go back into"},{"startTime":2239.543,"endTime":2242.993,"body":"Serena's YouTube and find either"},{"startTime":2239.543,"endTime":2242.993,"body":"the video or the podcast of it."},{"startTime":2242.993,"endTime":2245.453,"body":"It was such a great conversation."},{"startTime":2245.8740000000003,"endTime":2246.074,"body":"Yeah."},{"startTime":2246.481,"endTime":2250.6510000000003,"body":"so we're doing it again this year,"},{"startTime":2246.481,"endTime":2250.6510000000003,"body":"our second year, and we've got five."},{"startTime":2250.761,"endTime":2252.6510000000003,"body":"Speakers taking the stage."},{"startTime":2252.701,"endTime":2253.061,"body":"Forgotten."},{"startTime":2253.061,"endTime":2253.9010000000003,"body":"Nicole Davis."},{"startTime":2253.9010000000003,"endTime":2255.251,"body":"We've got Brittany Brown."},{"startTime":2255.581,"endTime":2258.131,"body":"We have um, Lynette o Connell."},{"startTime":2258.371,"endTime":2262.031,"body":"We have Diana Gleason, and then"},{"startTime":2258.371,"endTime":2262.031,"body":"we also have Jackie Meyer, which"},{"startTime":2262.031,"endTime":2263.861,"body":"I haven't even announced yet."},{"startTime":2263.861,"endTime":2266.681,"body":"So if you're listening to"},{"startTime":2263.861,"endTime":2266.681,"body":"this, you heard it first."},{"startTime":2266.991,"endTime":2271.701,"body":"We'll have another podcast"},{"startTime":2266.991,"endTime":2271.701,"body":"live recording and a panel on"},{"startTime":2271.701,"endTime":2273.741,"body":"partnerships and then a mentor Hour."},{"startTime":2273.741,"endTime":2274.101,"body":"So."},{"startTime":2274.6510000000003,"endTime":2278.881,"body":"Jam packed day, but there's still"},{"startTime":2274.6510000000003,"endTime":2278.881,"body":"a lot of time for intentional"},{"startTime":2278.881,"endTime":2280.381,"body":"just getting to know people."},{"startTime":2280.591,"endTime":2284.701,"body":"We also have an event an evening"},{"startTime":2280.591,"endTime":2284.701,"body":"reception the night before, and"},{"startTime":2284.701,"endTime":2288.931,"body":"then we'll probably have dinner"},{"startTime":2284.701,"endTime":2288.931,"body":"and and stuff the next day as well."},{"startTime":2289.672,"endTime":2291.052,"body":"School and"},{"startTime":2291.196,"endTime":2291.416,"body":"Yep."},{"startTime":2291.6820000000002,"endTime":2293.422,"body":"right now there are still tickets."},{"startTime":2293.422,"endTime":2294.982,"body":"Is it still on presale or No?"},{"startTime":2295.391,"endTime":2296.411,"body":"Not presale."},{"startTime":2296.411,"endTime":2296.6510000000003,"body":"Nope."},{"startTime":2296.6510000000003,"endTime":2297.551,"body":"Regular sale."},{"startTime":2297.551,"endTime":2299.261,"body":"But yes, we do have tickets."},{"startTime":2299.261,"endTime":2302.289,"body":"We have a hotel room block,"},{"startTime":2299.261,"endTime":2302.289,"body":"at a hotel that is within"},{"startTime":2302.289,"endTime":2304.119,"body":"walking distance to the venue."},{"startTime":2304.599,"endTime":2305.8940000000002,"body":"And it's gonna be great."},{"startTime":2306.044,"endTime":2307.574,"body":"I'm just really excited about it."},{"startTime":2307.904,"endTime":2311.654,"body":"We have a lot of great women from all"},{"startTime":2307.904,"endTime":2311.654,"body":"over the country who are flying in."},{"startTime":2312.175,"endTime":2314.185,"body":"Yeah, and maybe other countries too."},{"startTime":2314.185,"endTime":2317.675,"body":"I'm sure Canada or something"},{"startTime":2314.185,"endTime":2317.675,"body":"someone will be there from Canada."},{"startTime":2317.675,"endTime":2318.324,"body":"I just know it."},{"startTime":2318.324,"endTime":2320.419,"body":"last year was a total blast."},{"startTime":2320.419,"endTime":2324.379,"body":"I'm really bummed that I can't"},{"startTime":2320.419,"endTime":2324.379,"body":"make it this year with of school"},{"startTime":2324.379,"endTime":2327.477,"body":"year and childcare situations, but"},{"startTime":2327.706,"endTime":2328.006,"body":"Yeah,"},{"startTime":2328.227,"endTime":2330.627,"body":"be sending all the good vibes."},{"startTime":2331.666,"endTime":2334.306,"body":"I know you will be there"},{"startTime":2331.666,"endTime":2334.306,"body":"with us in spirit for sure."},{"startTime":2334.7400000000002,"endTime":2339.339,"body":"so thank you so much for carving"},{"startTime":2334.7400000000002,"endTime":2339.339,"body":"out the time to meet with me and"},{"startTime":2339.389,"endTime":2343.2290000000003,"body":"share on the podcast, and I'm super"},{"startTime":2339.389,"endTime":2343.2290000000003,"body":"excited for this upcoming cohort."},{"startTime":2343.599,"endTime":2347.469,"body":"If you're listening, you can go"},{"startTime":2343.599,"endTime":2347.469,"body":"to ambitious bookkeeper.com/vip"},{"startTime":2347.529,"endTime":2351.039,"body":"and learn more about the program,"},{"startTime":2347.529,"endTime":2351.039,"body":"other stuff that's included."},{"startTime":2351.039,"endTime":2354.2780000000002,"body":"Bonuses, call times are all listed there."},{"startTime":2354.6530000000002,"endTime":2359.753,"body":"And you can also book a call with one"},{"startTime":2354.6530000000002,"endTime":2359.753,"body":"of us to see if it's the right fit."},{"startTime":2359.753,"endTime":2362.273,"body":"And we will actually"},{"startTime":2359.753,"endTime":2362.273,"body":"be honest if it's not."},{"startTime":2363.886,"endTime":2368.539,"body":"we are high in integrity over here and"},{"startTime":2363.886,"endTime":2368.539,"body":"we don't, I don't wanna take anyone's"},{"startTime":2368.539,"endTime":2370.369,"body":"money that isn't actually ready for this."},{"startTime":2371.154,"endTime":2372.714,"body":"We'll be here when you are ready."},{"startTime":2372.8940000000002,"endTime":2374.663,"body":"So, thank you so much Erin."},{"startTime":2374.663,"endTime":2379.913,"body":"Where can people connect with you outside"},{"startTime":2374.663,"endTime":2379.913,"body":"of the podcasts that they're listening to?"},{"startTime":2380.532,"endTime":2380.772,"body":"Yeah,"},{"startTime":2380.9030000000002,"endTime":2381.593,"body":"place to find you?"},{"startTime":2382.032,"endTime":2386.292,"body":"I am most active now on LinkedIn,"},{"startTime":2382.032,"endTime":2386.292,"body":"so you can just look up Aaron Han."},{"startTime":2386.292,"endTime":2389.202,"body":"I'm also on Instagram upkeeping.co."},{"startTime":2389.486,"endTime":2393.926,"body":"threads is like, I will log in for"},{"startTime":2389.486,"endTime":2393.926,"body":"very small periods of time, but"},{"startTime":2393.926,"endTime":2395.426,"body":"there are a ton of accountants."},{"startTime":2395.426,"endTime":2396.986,"body":"There's a lot of us out on threads."},{"startTime":2396.986,"endTime":2398.5460000000003,"body":"I was very surprised."},{"startTime":2398.707,"endTime":2399.817,"body":"Yeah, there is."},{"startTime":2399.817,"endTime":2400.147,"body":"Yeah."},{"startTime":2400.147,"endTime":2403.927,"body":"I actually got a client on threads,"},{"startTime":2400.147,"endTime":2403.927,"body":"like within a week of being on threads."},{"startTime":2404.036,"endTime":2404.786,"body":"that's awesome."},{"startTime":2404.846,"endTime":2406.016,"body":"I, I believe it."},{"startTime":2406.076,"endTime":2407.5460000000003,"body":"There's a lot of business owners."},{"startTime":2407.9320000000002,"endTime":2409.102,"body":"Yeah, for sure."},{"startTime":2409.422,"endTime":2413.6820000000002,"body":"It's a fun one and it doesn't suck me"},{"startTime":2409.422,"endTime":2413.6820000000002,"body":"in as long as like video content does."},{"startTime":2413.6820000000002,"endTime":2415.902,"body":"So I'm like, I get bored"},{"startTime":2413.6820000000002,"endTime":2415.902,"body":"after a few minutes and then"},{"startTime":2415.902,"endTime":2417.042,"body":"I'm off of it and I'm like,"},{"startTime":2417.101,"endTime":2417.561,"body":"Oh, yeah."},{"startTime":2417.6420000000003,"endTime":2418.192,"body":"perfect for me."},{"startTime":2419.261,"endTime":2422.206,"body":"I'm trying out a new YouTube"},{"startTime":2419.261,"endTime":2422.206,"body":"channel this year too, so you"},{"startTime":2422.206,"endTime":2423.241,"body":"can find me on you as well."},{"startTime":2423.297,"endTime":2424.587,"body":"check out Erin's YouTube."},{"startTime":2424.587,"endTime":2428.597,"body":"I'll link it below, and I think I'll"},{"startTime":2424.587,"endTime":2428.597,"body":"be able to add you as a collaborator on"},{"startTime":2428.597,"endTime":2430.907,"body":"this too, um, on this video on YouTube."},{"startTime":2430.907,"endTime":2431.717,"body":"So that should help."},{"startTime":2432.0570000000002,"endTime":2432.897,"body":"But yeah, definitely."},{"startTime":2432.897,"endTime":2434.097,"body":"I've been watching your YouTubes."},{"startTime":2434.2470000000003,"endTime":2435.117,"body":"They're so good."},{"startTime":2435.4970000000003,"endTime":2440.147,"body":"Yeah, definitely go check out Erin on"},{"startTime":2435.4970000000003,"endTime":2440.147,"body":"YouTube and thank you again so much"},{"startTime":2440.147,"endTime":2444.777,"body":"and we hope to see you inside of the"},{"startTime":2440.147,"endTime":2444.777,"body":"accelerator for this upcoming cohort."},{"startTime":2445.581,"endTime":2446.416,"body":"Yeah, see you."}]}