{"version":"1.0.0","segments":[{"startTime":0.049,"endTime":3.189,"body":"You're listening to the Ambitious"},{"startTime":0.049,"endTime":3.189,"body":"Bookkeeper podcast, and this is"},{"startTime":3.229,"endTime":5.999,"body":"a very short and sweet episode"},{"startTime":3.229,"endTime":5.999,"body":"because I have an update."},{"startTime":6.339,"endTime":6.959,"body":"Let's get to it."},{"startTime":10.0,"endTime":14.499,"body":"I have some news, and I've"},{"startTime":10.0,"endTime":14.499,"body":"been kind of putting this off"},{"startTime":14.499,"endTime":16.56,"body":"for a couple of years now."},{"startTime":17.48,"endTime":22.629,"body":"Um, I've really struggled at times to"},{"startTime":17.48,"endTime":22.629,"body":"talk about one of my programs called"},{"startTime":22.669,"endTime":30.079,"body":"Elevate for various reasons, the"},{"startTime":22.669,"endTime":30.079,"body":"biggest being that I hated the format."},{"startTime":31.419,"endTime":37.44,"body":"And when I first launched Elevate, and"},{"startTime":31.419,"endTime":37.44,"body":"also the second time, I ran it as a"},{"startTime":37.44,"endTime":43.44,"body":"sprint, which means I taught it live"},{"startTime":37.44,"endTime":43.44,"body":"for two hours each week for four weeks."},{"startTime":43.699,"endTime":47.35,"body":"I wanted it to feel like a summer"},{"startTime":43.699,"endTime":47.35,"body":"college class or something like that,"},{"startTime":48.41,"endTime":51.84,"body":"where people would be able to bring"},{"startTime":48.41,"endTime":51.84,"body":"current clients they were trying to work"},{"startTime":51.84,"endTime":54.41,"body":"out advisory on and get real feedback."},{"startTime":54.48,"endTime":59.3,"body":"And honestly, for about half the"},{"startTime":54.48,"endTime":59.3,"body":"attendees, that was absolutely perfect."},{"startTime":59.859,"endTime":63.679,"body":"The other half were still stuck"},{"startTime":59.859,"endTime":63.679,"body":"in not feeling confident enough or"},{"startTime":63.719,"endTime":67.609,"body":"maybe didn't even have the right"},{"startTime":63.719,"endTime":67.609,"body":"type of client to do this work for."},{"startTime":69.309,"endTime":73.819,"body":"And while I didn't hate that format,"},{"startTime":69.309,"endTime":73.819,"body":"I hated what I turned it into."},{"startTime":75.02,"endTime":80.679,"body":"You see, I ended up shortly after"},{"startTime":75.02,"endTime":80.679,"body":"that in a season of life where I"},{"startTime":80.8,"endTime":83.49,"body":"could not show up in that capacity."},{"startTime":84.24,"endTime":86.84,"body":"I'm gonna get a little bit"},{"startTime":84.24,"endTime":86.84,"body":"personal for a minute right here."},{"startTime":88.06,"endTime":91.23,"body":"I split up from my then partner"},{"startTime":88.06,"endTime":91.23,"body":"and father of my two little ones."},{"startTime":91.91,"endTime":96.829,"body":"I moved into a home unknown to me,"},{"startTime":91.91,"endTime":96.829,"body":"riddled with toxic levels of hidden mold."},{"startTime":97.66,"endTime":98.8,"body":"It was in the air ducts."},{"startTime":99.889,"endTime":101.16,"body":"I was sick all the time."},{"startTime":101.16,"endTime":102.639,"body":"My kids were sick all the time."},{"startTime":102.819,"endTime":106.859,"body":"And I was struggling emotionally"},{"startTime":102.819,"endTime":106.859,"body":"with the huge changes in life"},{"startTime":106.899,"endTime":109.139,"body":"overall during that season."},{"startTime":110.419,"endTime":114.849,"body":"So as you can imagine, that isn't"},{"startTime":110.419,"endTime":114.849,"body":"really the most conducive to running"},{"startTime":114.849,"endTime":121.039,"body":"live classes and showing up with the"},{"startTime":114.849,"endTime":121.039,"body":"energy that you, my students, deserved."},{"startTime":121.779,"endTime":125.589,"body":"So rather than retiring the program,"},{"startTime":121.779,"endTime":125.589,"body":"I put Elevate on what we call"},{"startTime":125.62,"endTime":130.94,"body":"evergreen, and I made it self-paced,"},{"startTime":125.62,"endTime":130.94,"body":"meaning anyone could join at any time"},{"startTime":131.229,"endTime":133.099,"body":"and go through at their own pace."},{"startTime":133.899,"endTime":137.609,"body":"Many students have still found"},{"startTime":133.899,"endTime":137.609,"body":"massive success with this method."},{"startTime":137.609,"endTime":140.049,"body":"I'm not knocking it whatsoever."},{"startTime":140.579,"endTime":142.37,"body":"The content is still really good."},{"startTime":142.859,"endTime":146.479,"body":"It builds confidence and skills"},{"startTime":142.859,"endTime":146.479,"body":"necessary to offer advisory."},{"startTime":147.259,"endTime":152.649,"body":"But if there's one thing about me that"},{"startTime":147.259,"endTime":152.649,"body":"you may or may not know, I don't like"},{"startTime":152.649,"endTime":157.579,"body":"to half-ass anything, which is why"},{"startTime":152.649,"endTime":157.579,"body":"I'm closing the doors on May ninth."},{"startTime":158.574,"endTime":160.554,"body":"To elevate as we know it."},{"startTime":161.434,"endTime":164.974,"body":"This will be your very last"},{"startTime":161.434,"endTime":164.974,"body":"chance to join the half-assed"},{"startTime":165.034,"endTime":166.774,"body":"evergreen version of Elevate."},{"startTime":167.404,"endTime":174.364,"body":"May as well call it Elevate 0.5 'cause"},{"startTime":167.404,"endTime":174.364,"body":"if this is the first you've been hearing"},{"startTime":174.364,"endTime":177.184,"body":"about it, I am revamping the program."},{"startTime":177.624,"endTime":181.734,"body":"However, anyone who joins before"},{"startTime":177.624,"endTime":181.734,"body":"May 9th, when I close the doors,"},{"startTime":181.834,"endTime":186.054,"body":"will be able to buy at a lower price"},{"startTime":181.834,"endTime":186.054,"body":"point because I will be increasing"},{"startTime":186.054,"endTime":188.404,"body":"the price when 2.0 is released."},{"startTime":189.254,"endTime":192.904,"body":"They'll be able to jump in and"},{"startTime":189.254,"endTime":192.904,"body":"start learning, plus get the"},{"startTime":192.904,"endTime":194.414,"body":"new program when it's released."},{"startTime":195.244,"endTime":200.954,"body":"And if you join now, you can also get an"},{"startTime":195.244,"endTime":200.954,"body":"additional $200 off the current price."},{"startTime":201.954,"endTime":205.424,"body":"If you just go to"},{"startTime":201.954,"endTime":205.424,"body":"ambitiousbookkeeper.com/elevate, you'll"},{"startTime":205.424,"endTime":209.764,"body":"see the coupon code at the very top of"},{"startTime":205.424,"endTime":209.764,"body":"the screen, so you've gotta pay attention."},{"startTime":211.474,"endTime":214.874,"body":"Here is what I am changing"},{"startTime":211.474,"endTime":214.874,"body":"about the new version."},{"startTime":216.524,"endTime":217.294,"body":"Support."},{"startTime":217.754,"endTime":223.054,"body":"I'm building out a community, and it's"},{"startTime":217.754,"endTime":223.054,"body":"not on Facebook, to give you added support"},{"startTime":223.104,"endTime":224.444,"body":"as you're going through the program."},{"startTime":225.924,"endTime":229.224,"body":"I'm adding knowledge checks so"},{"startTime":225.924,"endTime":229.224,"body":"you can apply what you're learning"},{"startTime":229.224,"endTime":232.734,"body":"and solidify the knowledge, which"},{"startTime":229.224,"endTime":232.734,"body":"helps build your confidence."},{"startTime":233.674,"endTime":235.374,"body":"I'm adding homework reviews."},{"startTime":235.374,"endTime":238.794,"body":"Much like the knowledge checks, you"},{"startTime":235.374,"endTime":238.794,"body":"will be able to apply what you're"},{"startTime":238.794,"endTime":241.514,"body":"learning in a real way and get feedback."},{"startTime":242.284,"endTime":247.604,"body":"And I'm adding more scripts and templates,"},{"startTime":242.284,"endTime":247.604,"body":"and a couple other things are up my"},{"startTime":247.604,"endTime":249.844,"body":"sleeves that I don't wanna share just yet."},{"startTime":250.454,"endTime":254.564,"body":"I just want you to know that it's"},{"startTime":250.454,"endTime":254.564,"body":"going to be fantastic, yet not"},{"startTime":254.564,"endTime":259.104,"body":"overdone, because I still want people"},{"startTime":254.564,"endTime":259.104,"body":"to finish and implement this program."},{"startTime":259.154,"endTime":264.924,"body":"And when you overload programs with"},{"startTime":259.154,"endTime":264.924,"body":"tons and tons of resources and lessons"},{"startTime":264.924,"endTime":271.934,"body":"and all the things, it just becomes a"},{"startTime":264.924,"endTime":271.934,"body":"point of overwhelm and harder for people"},{"startTime":271.934,"endTime":274.974,"body":"to actually sometimes get results."},{"startTime":275.694,"endTime":278.114,"body":"So what is staying the same?"},{"startTime":278.874,"endTime":279.794,"body":"Rewards."},{"startTime":279.854,"endTime":284.354,"body":"When students submit wins and quarterly"},{"startTime":279.854,"endTime":284.354,"body":"check-ins, they get entered for prizes."},{"startTime":284.354,"endTime":287.754,"body":"So if you're already in Elevate,"},{"startTime":284.354,"endTime":287.754,"body":"you should be getting these emails"},{"startTime":287.754,"endTime":289.984,"body":"every quarter asking you to check in."},{"startTime":289.984,"endTime":294.854,"body":"And when you check in and submit your"},{"startTime":289.984,"endTime":294.854,"body":"wins, you get entered to wins prizes."},{"startTime":295.664,"endTime":299.624,"body":"We're also keeping the"},{"startTime":295.664,"endTime":299.624,"body":"lessons short and digestible."},{"startTime":300.264,"endTime":302.924,"body":"I'm keeping the lessons and"},{"startTime":300.264,"endTime":302.924,"body":"actionable, and to the point."},{"startTime":305.044,"endTime":307.654,"body":"The program is still software-agnostic."},{"startTime":307.704,"endTime":312.954,"body":"This is a question I've gotten a, a few"},{"startTime":307.704,"endTime":312.954,"body":"times over, the course of this program."},{"startTime":313.084,"endTime":316.974,"body":"I'm still demoing everything"},{"startTime":313.084,"endTime":316.974,"body":"in QBO and Xero and Excel."},{"startTime":317.124,"endTime":320.404,"body":"I feel very strongly that the"},{"startTime":317.124,"endTime":320.404,"body":"foundations are very important."},{"startTime":320.724,"endTime":324.634,"body":"If you don't know how to do this"},{"startTime":320.724,"endTime":324.634,"body":"work without fancy tools, you won't"},{"startTime":324.634,"endTime":326.364,"body":"be able to do it with fancy tools."},{"startTime":328.004,"endTime":333.954,"body":"If you want more information, you can go"},{"startTime":328.004,"endTime":333.954,"body":"to ambitiousbookkeeper.com/elevate, and"},{"startTime":334.384,"endTime":339.764,"body":"I am closing the doors until we release"},{"startTime":334.384,"endTime":339.764,"body":"2.0, which is slated for fall of 2026."},{"startTime":340.314,"endTime":344.424,"body":"I really hope to see your name pop up"},{"startTime":340.314,"endTime":344.424,"body":"in my inbox with a purchase before then."}]}