{"version":"1.0.0","segments":[{"startTime":0.0,"endTime":18.25,"body":"(Music)"},{"startTime":20.0,"endTime":20.541,"body":"Thankly."},{"startTime":21.0,"endTime":21.375,"body":"Thank you."},{"startTime":22.0,"endTime":29.583,"body":"(Laughter) How did I get that off?"},{"startTime":30.208,"endTime":31.583,"body":"How did I fall off?"},{"startTime":31.583,"endTime":32.625,"body":"All right, welcome to the"},{"startTime":32.625,"endTime":33.75,"body":"Ambitious Bookkeeper podcast."},{"startTime":34.416,"endTime":36.708,"body":"Here we are in my home studio and I've"},{"startTime":36.708,"endTime":39.375,"body":"got a special guest today, Alyssa Lang,"},{"startTime":39.625,"endTime":41.5,"body":"the workflow queen who if you haven't"},{"startTime":41.5,"endTime":43.583,"body":"been around for very long, you may not"},{"startTime":43.583,"endTime":45.208,"body":"know, but she's my biz bestie."},{"startTime":45.208,"endTime":47.958,"body":"And if you have been around for any"},{"startTime":47.958,"endTime":51.291,"body":"amount of time, you already know and"},{"startTime":51.291,"endTime":52.208,"body":"hopefully you're super"},{"startTime":52.208,"endTime":53.583,"body":"excited for this episode."},{"startTime":53.833,"endTime":54.875,"body":"Yeah, we're super pumped."},{"startTime":54.875,"endTime":57.208,"body":"I mean, we just took way too long to set"},{"startTime":57.208,"endTime":59.291,"body":"up this whole entire in-home studio, but"},{"startTime":59.291,"endTime":60.041,"body":"it's actually really cute."},{"startTime":60.375,"endTime":61.875,"body":"So if you're tuning in on the podcast,"},{"startTime":61.875,"endTime":62.5,"body":"you can go check out"},{"startTime":62.5,"endTime":63.791,"body":"the episode on YouTube."},{"startTime":64.5,"endTime":66.291,"body":"You can see also my cute dog because he's"},{"startTime":66.291,"endTime":67.083,"body":"the star of the show."},{"startTime":67.083,"endTime":67.5,"body":"Let's be real."},{"startTime":68.0,"endTime":68.5,"body":"Yeah, heck yeah."},{"startTime":69.416,"endTime":70.083,"body":"Good boy."},{"startTime":70.791,"endTime":71.333,"body":"What a good boy."},{"startTime":71.583,"endTime":75.708,"body":"So just a little like background, Alyssa"},{"startTime":75.708,"endTime":79.25,"body":"is here visiting and as per usual, when"},{"startTime":79.25,"endTime":83.708,"body":"she's here we end up creating more ideas"},{"startTime":83.708,"endTime":85.75,"body":"to action and to support this community."},{"startTime":86.541,"endTime":90.125,"body":"And last year around this time, I put out"},{"startTime":90.125,"endTime":94.416,"body":"a survey to get information about the"},{"startTime":94.416,"endTime":97.875,"body":"smaller firms within our space, like you"},{"startTime":97.875,"endTime":99.125,"body":"listening most likely."},{"startTime":99.875,"endTime":102.833,"body":"There has never been anyone that's done a"},{"startTime":102.833,"endTime":104.291,"body":"survey of the virtual"},{"startTime":104.291,"endTime":105.375,"body":"bookkeeping industry"},{"startTime":106.791,"endTime":109.333,"body":"with the types of men acting in big ways."},{"startTime":109.333,"endTime":110.75,"body":"Yeah, for the little guys."},{"startTime":111.083,"endTime":113.416,"body":"I don't want to say y'all are little, but"},{"startTime":113.416,"endTime":115.916,"body":"I have a smaller firm and"},{"startTime":115.916,"endTime":117.416,"body":"I'm totally fine with that."},{"startTime":117.75,"endTime":118.25,"body":"We're not corporate."},{"startTime":118.458,"endTime":119.291,"body":"Yeah, we're not corporate."},{"startTime":120.0,"endTime":121.375,"body":"I've built my firm in a"},{"startTime":121.375,"endTime":122.541,"body":"way that supports my family."},{"startTime":122.791,"endTime":124.75,"body":"I feel like the surveys that are out"},{"startTime":124.75,"endTime":126.458,"body":"there are more geared"},{"startTime":126.458,"endTime":129.833,"body":"toward larger firms."},{"startTime":130.416,"endTime":133.708,"body":"And they're run by large software"},{"startTime":133.708,"endTime":135.208,"body":"companies that some of us"},{"startTime":135.208,"endTime":136.666,"body":"don't even use in our firms."},{"startTime":137.333,"endTime":140.75,"body":"So we're not even privy to being a part"},{"startTime":140.75,"endTime":142.791,"body":"of that survey because we don't use the"},{"startTime":142.791,"endTime":144.791,"body":"ignitions and the big"},{"startTime":144.791,"endTime":147.666,"body":"carbon softwares of the industry."},{"startTime":148.333,"endTime":150.958,"body":"And so I felt like we were lacking in"},{"startTime":150.958,"endTime":154.333,"body":"transparency on some of the stuff that"},{"startTime":154.333,"endTime":157.0,"body":"smaller firm owners are facing that are"},{"startTime":157.0,"endTime":158.583,"body":"going outside, thinking"},{"startTime":158.583,"endTime":159.833,"body":"outside of the box like we do."},{"startTime":159.833,"endTime":162.541,"body":"We used Dupsado, which was not a software"},{"startTime":162.541,"endTime":164.416,"body":"that was built for bookkeepers."},{"startTime":165.416,"endTime":167.375,"body":"And there's so much of that in these"},{"startTime":167.375,"endTime":170.708,"body":"smaller firms where we have thought out"},{"startTime":170.708,"endTime":172.791,"body":"of the box and used other softwares that"},{"startTime":172.791,"endTime":173.5,"body":"are more affordable."},{"startTime":174.291,"endTime":179.541,"body":"They are more customizable to give that"},{"startTime":179.541,"endTime":181.916,"body":"boutique firm feel to our clients."},{"startTime":182.291,"endTime":185.041,"body":"So that's what I formed"},{"startTime":185.041,"endTime":186.625,"body":"this survey around pretty much."},{"startTime":186.625,"endTime":188.416,"body":"We're not just talking about tech, but"},{"startTime":188.416,"endTime":191.583,"body":"anyway, put that survey out last year."},{"startTime":192.541,"endTime":194.083,"body":"It was the first year I put it out."},{"startTime":194.416,"endTime":197.541,"body":"So it's definitely like the first one is"},{"startTime":197.541,"endTime":200.958,"body":"always like the shitty pancake."},{"startTime":201.541,"endTime":203.458,"body":"It's like we just now we're"},{"startTime":203.458,"endTime":204.666,"body":"on round two of the pancakes."},{"startTime":205.583,"endTime":208.416,"body":"And when I put that survey out, Alyssa"},{"startTime":208.416,"endTime":210.75,"body":"was like, \"Oh my gosh, can I be involved"},{"startTime":210.75,"endTime":212.708,"body":"somehow, at least through"},{"startTime":212.708,"endTime":214.416,"body":"the results and everything?\""},{"startTime":214.416,"endTime":215.916,"body":"Which we did put out the results podcast."},{"startTime":216.291,"endTime":218.041,"body":"You can, I'll link it in the show notes"},{"startTime":218.041,"endTime":219.916,"body":"so that you can go listen to"},{"startTime":219.916,"endTime":221.416,"body":"the results from last year."},{"startTime":221.833,"endTime":223.458,"body":"And this year I was like, \"I definitely"},{"startTime":223.458,"endTime":226.333,"body":"want to loop you in because I know you're"},{"startTime":226.333,"endTime":228.291,"body":"going to bring different ideas that I"},{"startTime":228.291,"endTime":230.125,"body":"didn't think about and it's"},{"startTime":230.125,"endTime":231.208,"body":"just going to be so much better."},{"startTime":231.458,"endTime":232.625,"body":"So here we are.\""},{"startTime":232.625,"endTime":232.875,"body":"Yep."},{"startTime":233.291,"endTime":235.25,"body":"Now we're on to round two, the non-s"},{"startTime":248.583,"endTime":250.333,"body":"making better decisions and understanding"},{"startTime":250.333,"endTime":251.666,"body":"what everybody else does."},{"startTime":251.666,"endTime":252.708,"body":"Because sometimes when you feel like"},{"startTime":252.708,"endTime":254.375,"body":"you're just sitting in this like normal,"},{"startTime":254.375,"endTime":256.791,"body":"normally a virtual your home setting and"},{"startTime":256.791,"endTime":258.083,"body":"you're doing all this work on a day to"},{"startTime":258.083,"endTime":259.541,"body":"day, you wish you knew that other people"},{"startTime":259.541,"endTime":261.125,"body":"could tell you like what's your revenue"},{"startTime":261.125,"endTime":262.833,"body":"range and at that revenue range."},{"startTime":262.833,"endTime":264.291,"body":"How many team members do you have in"},{"startTime":264.291,"endTime":264.875,"body":"like, what's this sort"},{"startTime":264.875,"endTime":265.875,"body":"of software you're using?"},{"startTime":266.416,"endTime":267.291,"body":"And I think that that's where me and"},{"startTime":267.291,"endTime":268.583,"body":"Serena are coming together to bring"},{"startTime":268.583,"endTime":269.25,"body":"different perspectives."},{"startTime":269.708,"endTime":270.958,"body":"I'm coming in from like, I want to know"},{"startTime":270.958,"endTime":272.5,"body":"the systems that people are using."},{"startTime":272.5,"endTime":273.958,"body":"What type of tools are they, are they"},{"startTime":273.958,"endTime":275.208,"body":"working with the type of team are they"},{"startTime":275.208,"endTime":276.541,"body":"going and you're coming in with like what"},{"startTime":276.541,"endTime":278.083,"body":"sort of knowledge and what sort of"},{"startTime":278.083,"endTime":279.333,"body":"background do you come from?"},{"startTime":279.333,"endTime":280.458,"body":"Like, and we're coming together with"},{"startTime":280.458,"endTime":282.708,"body":"like, what can we ask the community in"},{"startTime":282.708,"endTime":285.333,"body":"this space so that they can understand a"},{"startTime":285.333,"endTime":286.708,"body":"little bit more about what everybody else"},{"startTime":286.708,"endTime":288.458,"body":"is doing so they don't feel so siloed?"},{"startTime":288.458,"endTime":289.0,"body":"Because I also think"},{"startTime":289.0,"endTime":290.375,"body":"that's the overwhelming."},{"startTime":290.375,"endTime":292.166,"body":"Yeah, the silo piece and then"},{"startTime":292.166,"endTime":294.208,"body":"the context of understanding."},{"startTime":294.583,"endTime":296.0,"body":"Like when you see people posting in a"},{"startTime":296.0,"endTime":297.5,"body":"Facebook group and they're like, I'm"},{"startTime":297.5,"endTime":300.125,"body":"hiring my third account manager and blah,"},{"startTime":300.125,"endTime":303.291,"body":"blah, blah, or I have 100 clients and"},{"startTime":303.291,"endTime":307.416,"body":"this structure or this much revenue, but"},{"startTime":307.416,"endTime":308.291,"body":"then like you're"},{"startTime":308.291,"endTime":310.541,"body":"lacking context to understand."},{"startTime":310.541,"endTime":311.291,"body":"What's their profit margin?"},{"startTime":311.666,"endTime":313.25,"body":"Yeah, A, what's their profit margins?"},{"startTime":313.541,"endTime":319.083,"body":"Like B, like does this even, am I"},{"startTime":319.083,"endTime":321.291,"body":"comparing my apples to their oranges?"},{"startTime":321.833,"endTime":324.958,"body":"Like it's, there's so many things that we"},{"startTime":324.958,"endTime":327.875,"body":"will make decisions on based on like what"},{"startTime":327.875,"endTime":329.916,"body":"we see on the general population, the"},{"startTime":329.916,"endTime":331.291,"body":"surface level of what"},{"startTime":331.291,"endTime":332.833,"body":"people are willing to share."},{"startTime":333.583,"endTime":336.041,"body":"And then we feel behind because we're not"},{"startTime":336.041,"endTime":339.0,"body":"getting the same results or our structure"},{"startTime":339.0,"endTime":341.166,"body":"is different and our profit margins are"},{"startTime":341.166,"endTime":342.791,"body":"different and our service base, like"},{"startTime":342.791,"endTime":344.0,"body":"service levels are different."},{"startTime":344.291,"endTime":346.416,"body":"So like, or when you see like gurus, no"},{"startTime":346.416,"endTime":347.875,"body":"offense to all the gurus, because we are"},{"startTime":347.875,"endTime":349.875,"body":"some of those, but those gurus who ran"},{"startTime":349.875,"endTime":352.25,"body":"like fortune 500 accounting firms and"},{"startTime":352.25,"endTime":353.875,"body":"you're like, why can't my firm grow so"},{"startTime":353.875,"endTime":356.208,"body":"fast and why can't I have this all this"},{"startTime":356.208,"endTime":357.0,"body":"stuff at this level?"},{"startTime":357.0,"endTime":358.25,"body":"It's like you're learning from someone"},{"startTime":358.25,"endTime":359.75,"body":"who's 20 steps ahead of you."},{"startTime":360.125,"endTime":362.791,"body":"So sometimes like being able to kind of"},{"startTime":362.791,"endTime":364.791,"body":"come back down to earth and say, where"},{"startTime":364.791,"endTime":366.375,"body":"can I meet myself where I'm"},{"startTime":366.375,"endTime":367.458,"body":"currently at in my position?"},{"startTime":367.791,"endTime":369.125,"body":"Plus where do I want to go without"},{"startTime":369.125,"endTime":372.208,"body":"creating this outlandish idea of where my"},{"startTime":372.208,"endTime":373.666,"body":"firm can go in like a matter of two"},{"startTime":373.666,"endTime":375.875,"body":"months from someone who told me online,"},{"startTime":375.875,"endTime":376.958,"body":"like, which is the reality."},{"startTime":377.916,"endTime":379.458,"body":"The other thing too, that I think is"},{"startTime":379.458,"endTime":382.583,"body":"really important for context is there are"},{"startTime":382.583,"endTime":385.416,"body":"some people in our industry that, and"},{"startTime":385.416,"endTime":387.291,"body":"I've, I think I've talked about this"},{"startTime":387.291,"endTime":388.25,"body":"before on the podcast"},{"startTime":388.25,"endTime":389.791,"body":"and if not, here we go."},{"startTime":390.708,"endTime":392.791,"body":"Welcome to the Serena and Alyssa Jeff."},{"startTime":393.791,"endTime":396.5,"body":"There are people in our space that are"},{"startTime":396.5,"endTime":398.416,"body":"like helping firm"},{"startTime":398.416,"endTime":400.333,"body":"owners grow and do things."},{"startTime":401.208,"endTime":404.083,"body":"However A, they weren't doing it while"},{"startTime":404.083,"endTime":406.083,"body":"raising little ones at home on their own"},{"startTime":406.083,"endTime":407.333,"body":"or whatever the situation."},{"startTime":407.666,"endTime":409.125,"body":"They had a partner at home that was"},{"startTime":409.125,"endTime":410.625,"body":"managing all of that side."},{"startTime":411.583,"endTime":414.583,"body":"B, they stepped into leadership in an"},{"startTime":414.583,"endTime":415.291,"body":"accounting firm that"},{"startTime":415.291,"endTime":416.375,"body":"was already established."},{"startTime":417.375,"endTime":420.875,"body":"So already you're not on"},{"startTime":420.875,"endTime":421.916,"body":"the same playing field."},{"startTime":422.25,"endTime":424.541,"body":"We don't have the same luxuries as"},{"startTime":424.541,"endTime":426.416,"body":"someone who has a partner."},{"startTime":427.291,"endTime":427.791,"body":"Bought into a firm."},{"startTime":427.791,"endTime":430.208,"body":"Bought into a firm, was mentored through"},{"startTime":430.208,"endTime":431.791,"body":"the leadership in that firm"},{"startTime":431.791,"endTime":435.291,"body":"and inherited systems and people."},{"startTime":435.708,"endTime":437.541,"body":"They're doing is, it's way easier to"},{"startTime":437.541,"endTime":439.5,"body":"button up the back end of someone's"},{"startTime":439.5,"endTime":441.75,"body":"systems that already laid the 80% of the"},{"startTime":441.75,"endTime":443.166,"body":"foundations and now you're buckling,"},{"startTime":443.166,"endTime":444.708,"body":"you're buckling everything down to then"},{"startTime":444.708,"endTime":445.541,"body":"get it to the last 20%."},{"startTime":446.208,"endTime":446.375,"body":"Yeah."},{"startTime":446.958,"endTime":450.333,"body":"So just a little perspective for you and"},{"startTime":450.333,"endTime":451.958,"body":"like to just consider when"},{"startTime":451.958,"endTime":454.708,"body":"you're taking advice from anyone."},{"startTime":455.208,"endTime":457.666,"body":"In the beginning I listened to way"},{"startTime":457.666,"endTime":459.791,"body":"different people and then I do now, like"},{"startTime":459.791,"endTime":461.208,"body":"there's also people that I've outgrown,"},{"startTime":461.208,"endTime":462.541,"body":"which like, there's a lot of people I say"},{"startTime":462.541,"endTime":463.916,"body":"like, you should outgrow your coaches."},{"startTime":464.291,"endTime":465.166,"body":"You should outgrow or they"},{"startTime":465.166,"endTime":466.208,"body":"should be growing with you."},{"startTime":466.458,"endTime":466.958,"body":"You know what I mean?"},{"startTime":467.583,"endTime":467.791,"body":"Yeah."},{"startTime":467.875,"endTime":470.666,"body":"And also you change seasons of life where"},{"startTime":470.666,"endTime":472.583,"body":"what mattered to you at the beginning may"},{"startTime":472.583,"endTime":473.916,"body":"not be what matters to you."},{"startTime":473.916,"endTime":475.666,"body":"Mine was money for a really long time."},{"startTime":475.666,"endTime":476.958,"body":"It was like money was a big goal and now"},{"startTime":476.958,"endTime":478.25,"body":"it's like just straight freedom."},{"startTime":479.083,"endTime":480.875,"body":"But now the survey, what it's going to do"},{"startTime":480.875,"endTime":482.291,"body":"is allow you guys to see like, well, if"},{"startTime":482.291,"endTime":484.0,"body":"someone's only working X number of hours,"},{"startTime":484.0,"endTime":485.083,"body":"where's their true revenue at?"},{"startTime":485.416,"endTime":486.291,"body":"And also how many team"},{"startTime":486.291,"endTime":487.041,"body":"members do they have?"},{"startTime":487.041,"endTime":488.208,"body":"Because we get that a lot inside my"},{"startTime":488.208,"endTime":488.875,"body":"breakthrough program."},{"startTime":488.875,"endTime":490.375,"body":"It's like, you know, how many hours are"},{"startTime":490.375,"endTime":491.416,"body":"you guys working if you"},{"startTime":491.416,"endTime":492.791,"body":"have this many team members?"},{"startTime":492.916,"endTime":494.666,"body":"It's like, well, where's your revenue at?"},{"startTime":494.666,"endTime":495.458,"body":"Like so a lot of people"},{"startTime":495.458,"endTime":497.166,"body":"want to know, I'd love to know."},{"startTime":497.166,"endTime":499.375,"body":"I want to only work 10 hours a week, but"},{"startTime":499.375,"endTime":500.208,"body":"let's just say you're"},{"startTime":500.208,"endTime":500.791,"body":"listening right now."},{"startTime":500.791,"endTime":501.875,"body":"You're like, I want to work 10 hours a"},{"startTime":501.875,"endTime":503.916,"body":"week, but I want to make 100K."},{"startTime":504.333,"endTime":505.125,"body":"Then it's like, what"},{"startTime":505.125,"endTime":506.083,"body":"does that actually take?"},{"startTime":506.083,"endTime":507.416,"body":"What sort of software does someone at"},{"startTime":507.416,"endTime":508.708,"body":"100K need to be using?"},{"startTime":508.916,"endTime":510.083,"body":"Or 300K, it could be"},{"startTime":510.083,"endTime":511.375,"body":"500K, whatever that number is."},{"startTime":511.625,"endTime":513.041,"body":"How many team members do they have?"},{"startTime":513.041,"endTime":514.666,"body":"And that's not just from one other person"},{"startTime":514.666,"endTime":515.958,"body":"that you're reading on a Facebook post"},{"startTime":515.958,"endTime":518.333,"body":"and like hearing their one perspective."},{"startTime":518.625,"endTime":519.625,"body":"Now you're actually being compared"},{"startTime":519.625,"endTime":520.5,"body":"against a lot of people."},{"startTime":521.0,"endTime":522.541,"body":"Our anticipation, what was our goal?"},{"startTime":522.583,"endTime":523.333,"body":"Our goal was like at"},{"startTime":523.333,"endTime":524.833,"body":"least a thousand this time."},{"startTime":525.041,"endTime":527.833,"body":"What was the last time we had almost 650,"},{"startTime":528.125,"endTime":529.625,"body":"it was like 640 something"},{"startTime":529.625,"endTime":531.75,"body":"respondents to our survey."},{"startTime":531.916,"endTime":533.208,"body":"This year, our goal is"},{"startTime":533.208,"endTime":534.583,"body":"to get over a thousand."},{"startTime":534.583,"endTime":536.958,"body":"I think that's the threshold for which"},{"startTime":536.958,"endTime":539.041,"body":"we'll talk about in a minute, the charity"},{"startTime":539.041,"endTime":539.916,"body":"side of things, right?"},{"startTime":539.916,"endTime":541.0,"body":"Because once we hit the thousands, what"},{"startTime":541.0,"endTime":542.833,"body":"we're donating towards everything for"},{"startTime":542.833,"endTime":544.958,"body":"each person who submits, right?"},{"startTime":545.333,"endTime":548.25,"body":"Each person who answers the survey, which"},{"startTime":548.25,"endTime":549.416,"body":"by the way, will be anonymous."},{"startTime":550.041,"endTime":552.291,"body":"However, in order to access the survey,"},{"startTime":552.291,"endTime":557.875,"body":"we are asking you to share your email and"},{"startTime":557.875,"endTime":561.375,"body":"information, but they are not tied to the"},{"startTime":561.375,"endTime":562.916,"body":"survey answers in any way."},{"startTime":563.5,"endTime":564.666,"body":"I feel like we should just like set a"},{"startTime":564.666,"endTime":566.041,"body":"number while we're here because I think"},{"startTime":566.041,"endTime":567.25,"body":"it'd be really fun for everyone to hear"},{"startTime":567.25,"endTime":568.166,"body":"like us actually setting"},{"startTime":568.166,"endTime":569.5,"body":"that goal and why we chose it."},{"startTime":570.5,"endTime":571.5,"body":"I like the idea."},{"startTime":571.5,"endTime":572.791,"body":"I mean, I'm crazy because you know, I"},{"startTime":572.791,"endTime":574.208,"body":"like to do crazy big goals."},{"startTime":574.583,"endTime":576.041,"body":"I'm like, let's go for 5K"},{"startTime":576.041,"endTime":577.583,"body":"people responding to this."},{"startTime":577.75,"endTime":578.458,"body":"But like, what's a"},{"startTime":578.458,"endTime":580.333,"body":"realistic goal for us here?"},{"startTime":580.666,"endTime":583.5,"body":"Yeah, well, I would say like, this is my,"},{"startTime":584.125,"endTime":585.625,"body":"this is my thought process."},{"startTime":585.625,"endTime":587.291,"body":"Like my analytical brain is I'm like,"},{"startTime":587.291,"endTime":589.083,"body":"okay, last time I we"},{"startTime":589.083,"endTime":591.458,"body":"got 640 people to respond."},{"startTime":591.75,"endTime":593.0,"body":"I only sent a few emails."},{"startTime":593.208,"endTime":593.791,"body":"I had a few."},{"startTime":594.291,"endTime":596.041,"body":"Yeah, I sent three emails."},{"startTime":596.375,"endTime":599.375,"body":"I had maybe a couple social posts, but I"},{"startTime":599.375,"endTime":601.708,"body":"also had people who affiliate for me"},{"startTime":601.708,"endTime":604.583,"body":"sharing the survey, but I don't think"},{"startTime":604.583,"endTime":605.708,"body":"anyone shared it more"},{"startTime":605.708,"endTime":607.416,"body":"than two or three times."},{"startTime":607.625,"endTime":608.0,"body":"Yeah, totally."},{"startTime":608.291,"endTime":611.75,"body":"So it's like with that knowledge and"},{"startTime":611.75,"endTime":613.541,"body":"knowing some of the other things we're"},{"startTime":613.541,"endTime":616.833,"body":"going to do in the background to push"},{"startTime":616.833,"endTime":618.458,"body":"this survey and make sure that more"},{"startTime":618.458,"endTime":619.708,"body":"people are seeing it."},{"startTime":619.708,"endTime":621.291,"body":"And more people are included into it so"},{"startTime":621.291,"endTime":622.166,"body":"we can have a bigger pool"},{"startTime":622.166,"endTime":623.25,"body":"of everyone's information."},{"startTime":623.458,"endTime":623.666,"body":"Yes."},{"startTime":624.041,"endTime":624.25,"body":"Yeah."},{"startTime":624.416,"endTime":626.291,"body":"Which we are going to be able to compare"},{"startTime":626.291,"endTime":627.833,"body":"apples to apples because we're going to"},{"startTime":627.833,"endTime":630.291,"body":"be getting metrics from people that, you"},{"startTime":630.291,"endTime":631.625,"body":"know, like what's their revenue?"},{"startTime":631.875,"endTime":633.708,"body":"How much, how many hours are they as the"},{"startTime":633.708,"endTime":635.458,"body":"firm owner spending and things like that?"},{"startTime":636.416,"endTime":639.875,"body":"The more data, just the more rich, like"},{"startTime":639.875,"endTime":640.583,"body":"we're going to be able"},{"startTime":640.583,"endTime":642.416,"body":"to like expand upon it."},{"startTime":642.791,"endTime":645.333,"body":"So I would say, I would say"},{"startTime":645.333,"endTime":647.0,"body":"double what we did last year."},{"startTime":647.208,"endTime":648.583,"body":"So at least like 1400."},{"startTime":649.083,"endTime":650.041,"body":"So let's say 2500."},{"startTime":650.5,"endTime":650.708,"body":"Okay."},{"startTime":651.166,"endTime":652.208,"body":"Because you always want to do a number"},{"startTime":652.208,"endTime":653.125,"body":"that feels a little scary."},{"startTime":653.375,"endTime":654.125,"body":"So I'm going to write that."},{"startTime":654.125,"endTime":655.458,"body":"So everyone listening, you're probably"},{"startTime":655.458,"endTime":656.666,"body":"listening to this before the survey"},{"startTime":656.666,"endTime":657.458,"body":"results are out before"},{"startTime":657.458,"endTime":658.583,"body":"this is even live, right?"},{"startTime":658.583,"endTime":659.458,"body":"Or about right about the"},{"startTime":659.458,"endTime":660.541,"body":"time that it's going to be live."},{"startTime":661.5,"endTime":662.666,"body":"So just know that you guys are all part"},{"startTime":662.666,"endTime":664.333,"body":"of like one bigger picture to be able to"},{"startTime":664.333,"endTime":665.833,"body":"have the more data we can have, the more"},{"startTime":665.833,"endTime":667.5,"body":"you guys can know what the comparison is"},{"startTime":667.5,"endTime":669.583,"body":"against other people that are also like"},{"startTime":669.583,"endTime":671.208,"body":"swimming in the same lake as you."},{"startTime":671.625,"endTime":672.708,"body":"Like we want to make sure that we're all"},{"startTime":672.708,"endTime":673.541,"body":"kind of like getting"},{"startTime":673.541,"endTime":674.458,"body":"you whatever information."},{"startTime":674.666,"endTime":675.583,"body":"So if you're listening to this and you"},{"startTime":675.583,"endTime":676.625,"body":"want to take the survey and you know"},{"startTime":676.625,"endTime":678.375,"body":"another bookkeeper and accountant and"},{"startTime":678.375,"endTime":680.041,"body":"you're curious about their stats, their"},{"startTime":680.041,"endTime":681.458,"body":"results, obviously it's anonymous."},{"startTime":681.458,"endTime":683.0,"body":"So you won't know who stats or what."},{"startTime":683.875,"endTime":684.791,"body":"Please let everybody know"},{"startTime":684.791,"endTime":685.625,"body":"in the accounting space."},{"startTime":685.833,"endTime":686.958,"body":"We'll make sure that you guys get all the"},{"startTime":686.958,"endTime":688.5,"body":"links linked in the show notes, whether"},{"startTime":688.5,"endTime":689.916,"body":"you're on YouTube or on"},{"startTime":689.916,"endTime":690.958,"body":"listening to the podcast."},{"startTime":690.958,"endTime":692.208,"body":"That way you guys can be able to push it"},{"startTime":692.208,"endTime":694.041,"body":"out to your friends in the industry."},{"startTime":694.25,"endTime":694.708,"body":"That way you can get as"},{"startTime":694.708,"endTime":695.708,"body":"much data as possible."},{"startTime":696.166,"endTime":696.333,"body":"Yeah."},{"startTime":696.458,"endTime":698.083,"body":"And if you do, I mean, it's not that"},{"startTime":698.083,"endTime":699.708,"body":"we're excluding the larger firms."},{"startTime":699.958,"endTime":702.083,"body":"We still want that information, but we're"},{"startTime":702.083,"endTime":704.083,"body":"gathering it within context."},{"startTime":705.25,"endTime":706.708,"body":"So if it makes it out"},{"startTime":706.708,"endTime":708.041,"body":"to larger firms, great."},{"startTime":708.875,"endTime":710.708,"body":"But yeah, so."},{"startTime":711.041,"endTime":712.041,"body":"We want anyone and everyone."},{"startTime":712.333,"endTime":712.541,"body":"Yeah."},{"startTime":712.833,"endTime":715.291,"body":"And so let's talk about, because we've"},{"startTime":715.291,"endTime":717.208,"body":"kind of hinted at the charity thing."},{"startTime":717.208,"endTime":720.958,"body":"Last year I donated a dollar towards one"},{"startTime":720.958,"endTime":722.5,"body":"of my favorite charities called Charity."},{"startTime":723.125,"endTime":723.333,"body":"Yeah."},{"startTime":723.708,"endTime":726.208,"body":"Per each person who responded to the"},{"startTime":726.208,"endTime":728.125,"body":"survey, I donated a"},{"startTime":728.125,"endTime":730.916,"body":"dollar up to $500 to a charity."},{"startTime":731.25,"endTime":732.75,"body":"This year we're doubling that."},{"startTime":733.583,"endTime":735.75,"body":"So we are, you know, up to a thousand"},{"startTime":735.75,"endTime":736.708,"body":"responses, we're"},{"startTime":736.708,"endTime":737.791,"body":"going to donate a dollar."},{"startTime":738.916,"endTime":741.083,"body":"So Alyssa, I had her pick the charity"},{"startTime":741.083,"endTime":742.708,"body":"this time since I picked it last time."},{"startTime":742.708,"endTime":744.0,"body":"I was like, why don't you pick a charity?"},{"startTime":744.583,"endTime":745.875,"body":"So I was like, which one should we do?"},{"startTime":746.416,"endTime":747.458,"body":"So we actually chose"},{"startTime":747.458,"endTime":748.166,"body":"Make-A-Wish Foundation."},{"startTime":748.833,"endTime":750.25,"body":"And if you guys are unaware of what"},{"startTime":750.25,"endTime":751.291,"body":"Make-A-Wish Foundation is, I'm probably"},{"startTime":751.291,"endTime":751.875,"body":"going to butcher it"},{"startTime":751.875,"endTime":753.041,"body":"because that's just my life."},{"startTime":753.458,"endTime":754.291,"body":"You can totally Google it."},{"startTime":754.458,"endTime":756.0,"body":"But from what I understand, only because"},{"startTime":756.0,"endTime":757.375,"body":"I've actually been on the receiving end"},{"startTime":757.375,"endTime":758.333,"body":"of Make-A-Wish Foundation."},{"startTime":758.958,"endTime":760.0,"body":"If you guys don't know a little bit about"},{"startTime":760.0,"endTime":761.166,"body":"my story, I had a brother"},{"startTime":761.166,"endTime":762.416,"body":"who passed away from leukemia."},{"startTime":763.041,"endTime":764.5,"body":"When I was 15, he was"},{"startTime":764.5,"endTime":765.625,"body":"16 when it happened."},{"startTime":765.625,"endTime":766.5,"body":"So he was really young."},{"startTime":766.5,"endTime":767.25,"body":"He actually had an"},{"startTime":767.25,"endTime":769.416,"body":"adult version of leukemia."},{"startTime":769.958,"endTime":771.666,"body":"So that meant that it actually got him on"},{"startTime":771.666,"endTime":773.25,"body":"a level that like adults can usually"},{"startTime":773.25,"endTime":773.791,"body":"handle a little bit"},{"startTime":773.791,"endTime":774.916,"body":"better as a child though."},{"startTime":775.916,"endTime":778.125,"body":"And when he got diagnosed with cancer, he"},{"startTime":778.125,"endTime":778.625,"body":"went through all the"},{"startTime":778.625,"endTime":779.791,"body":"treatments, went through everything."},{"startTime":780.333,"endTime":782.0,"body":"And because of his level, I always forget"},{"startTime":782.0,"endTime":782.666,"body":"how they explained it."},{"startTime":782.666,"endTime":784.541,"body":"I mean, this was like, I'm 35 now."},{"startTime":784.541,"endTime":785.916,"body":"It was like 20 years ago, which is crazy."},{"startTime":786.375,"endTime":787.416,"body":"But even before that, when he was"},{"startTime":787.416,"endTime":789.5,"body":"diagnosed, I think I was in seventh or"},{"startTime":789.5,"endTime":791.333,"body":"eighth grade when he got the diagnosis."},{"startTime":792.625,"endTime":795.625,"body":"And anyways, so in the conversation, they"},{"startTime":795.625,"endTime":797.75,"body":"found out that because of his level of"},{"startTime":797.75,"endTime":800.166,"body":"cancer and the likelihood that he could"},{"startTime":800.166,"endTime":801.5,"body":"pass because of cancer,"},{"startTime":802.041,"endTime":803.75,"body":"they offered my family."},{"startTime":803.75,"endTime":804.791,"body":"And I don't remember all of this because"},{"startTime":804.791,"endTime":806.083,"body":"I was so young, like when it all"},{"startTime":806.083,"endTime":808.041,"body":"happened, but they offered my family"},{"startTime":808.041,"endTime":808.708,"body":"Make-A-Wish Foundation."},{"startTime":809.291,"endTime":810.791,"body":"And I remember they came to our house and"},{"startTime":810.791,"endTime":812.208,"body":"they were such a cool foundation."},{"startTime":812.833,"endTime":813.708,"body":"I know that there are big..."},{"startTime":814.958,"endTime":816.708,"body":"I think a lot of people are always"},{"startTime":816.708,"endTime":819.583,"body":"skeptical about donating to larger"},{"startTime":819.583,"endTime":821.416,"body":"charities because they think that there"},{"startTime":821.416,"endTime":824.5,"body":"isn't really any personable..."},{"startTime":824.5,"endTime":826.791,"body":"Yeah, they can't track where"},{"startTime":826.791,"endTime":828.041,"body":"the money is actually going."},{"startTime":828.375,"endTime":828.583,"body":"Yeah."},{"startTime":828.791,"endTime":830.333,"body":"And I think that Make-A-Wish Foundation"},{"startTime":830.333,"endTime":832.291,"body":"is one of those ones that I will always"},{"startTime":832.291,"endTime":833.875,"body":"deeply trust because I've also been on"},{"startTime":833.875,"endTime":835.458,"body":"the other side of it, not just seeing it."},{"startTime":835.458,"endTime":837.0,"body":"But anyway, so I remember they came to"},{"startTime":837.0,"endTime":837.791,"body":"our house and it was"},{"startTime":837.791,"endTime":838.416,"body":"actually firefighters."},{"startTime":838.708,"endTime":840.0,"body":"I remember this only because I was little"},{"startTime":840.0,"endTime":841.291,"body":"and women with firefighters,"},{"startTime":841.541,"endTime":842.166,"body":"if you know what I'm saying."},{"startTime":843.291,"endTime":844.333,"body":"This is probably when the firefighter"},{"startTime":844.333,"endTime":845.791,"body":"thing started happening in my life."},{"startTime":845.958,"endTime":847.791,"body":"Anyways, so I remember they came to the"},{"startTime":847.791,"endTime":849.875,"body":"house and they sat us down and we were us"},{"startTime":849.875,"endTime":850.708,"body":"as the whole family."},{"startTime":850.708,"endTime":851.541,"body":"And they were like, \"You're going to get"},{"startTime":851.541,"endTime":853.291,"body":"this wish because you know, your cancer"},{"startTime":853.291,"endTime":854.125,"body":"and all the things.\""},{"startTime":854.125,"endTime":855.75,"body":"And they were so sweet about it."},{"startTime":855.75,"endTime":857.291,"body":"They made it so fun for my brother."},{"startTime":857.291,"endTime":858.791,"body":"They weren't weird and"},{"startTime":858.791,"endTime":859.958,"body":"technical with a lot of stuff."},{"startTime":859.958,"endTime":860.375,"body":"And they're like, \"Well,"},{"startTime":860.375,"endTime":861.0,"body":"what do you want to do?\""},{"startTime":861.0,"endTime":862.666,"body":"My brother was like, \"Well, I want to go"},{"startTime":862.666,"endTime":863.833,"body":"on a shopping spree and spend...\""},{"startTime":864.5,"endTime":865.25,"body":"I can't remember what he said."},{"startTime":865.25,"endTime":866.5,"body":"It was a really ridiculous number."},{"startTime":867.208,"endTime":867.625,"body":"And they're like, \"We"},{"startTime":867.625,"endTime":868.625,"body":"can give that to you.\""},{"startTime":869.0,"endTime":869.375,"body":"They were like, \"We"},{"startTime":869.375,"endTime":870.208,"body":"can give that to you.\""},{"startTime":870.208,"endTime":871.791,"body":"My mom was like, \"Wait, wait, wait."},{"startTime":872.416,"endTime":875.333,"body":"Doing a shopping spree for you."},{"startTime":875.333,"endTime":876.5,"body":"Let's do something as a family.\""},{"startTime":877.0,"endTime":879.208,"body":"And so it ended up settling on let's all"},{"startTime":879.208,"endTime":880.916,"body":"kind of vote situation because we wanted"},{"startTime":880.916,"endTime":882.041,"body":"it to be something that was a memory."},{"startTime":882.708,"endTime":884.541,"body":"And so Make-A-Wish, they ended up sending"},{"startTime":884.541,"endTime":885.75,"body":"our family to Florida."},{"startTime":886.0,"endTime":886.791,"body":"We went for, I think it"},{"startTime":886.791,"endTime":887.708,"body":"was two and a half weeks."},{"startTime":887.708,"endTime":888.833,"body":"We stayed at Give Kids the World."},{"startTime":889.25,"endTime":890.833,"body":"We got to do a cool little star that was"},{"startTime":890.833,"endTime":891.791,"body":"engraved my brother's name"},{"startTime":891.791,"endTime":893.416,"body":"that was put on this building."},{"startTime":893.625,"endTime":894.375,"body":"It was really cool."},{"startTime":894.916,"endTime":896.375,"body":"If they pass, I can actually go back"},{"startTime":896.375,"endTime":897.625,"body":"there and actually gain his star."},{"startTime":898.0,"endTime":899.291,"body":"I was supposed to go two years ago to"},{"startTime":899.291,"endTime":901.291,"body":"Florida for BKX and my"},{"startTime":901.291,"endTime":902.458,"body":"plan was to get that star."},{"startTime":902.458,"endTime":903.666,"body":"You have to bring a death certificate."},{"startTime":903.666,"endTime":904.125,"body":"It's a whole thing."},{"startTime":904.791,"endTime":906.833,"body":"My brother, sad part of the story is my"},{"startTime":906.833,"endTime":909.625,"body":"brother passed, but this whole situation"},{"startTime":909.625,"endTime":910.833,"body":"with Make-A-Wish was incredible."},{"startTime":910.833,"endTime":913.291,"body":"But they sent us to Disney World and we"},{"startTime":913.291,"endTime":914.333,"body":"got to go to every single"},{"startTime":914.333,"endTime":915.958,"body":"Disney World for two weeks."},{"startTime":916.541,"endTime":917.458,"body":"We also got to do"},{"startTime":917.458,"endTime":918.5,"body":"behind the scenes everything."},{"startTime":918.5,"endTime":919.916,"body":"We got to see how the rides were built."},{"startTime":920.125,"endTime":921.333,"body":"We got to go like we had this little"},{"startTime":921.333,"endTime":922.666,"body":"button that my brother would wear around"},{"startTime":922.666,"endTime":924.666,"body":"and he would totally show it off and be"},{"startTime":924.666,"endTime":925.5,"body":"like, \"You see that?"},{"startTime":925.5,"endTime":926.25,"body":"I've got cancer."},{"startTime":926.25,"endTime":927.375,"body":"You got to let me in the front.\""},{"startTime":927.375,"endTime":929.875,"body":"He would totally play this so hard."},{"startTime":930.375,"endTime":931.291,"body":"He'd be like, \"Make it.\""},{"startTime":931.291,"endTime":933.291,"body":"They'd know that we get to go, but he was"},{"startTime":933.291,"endTime":934.625,"body":"weak so he actually had to get pushed"},{"startTime":934.625,"endTime":935.291,"body":"around in his wheelchair."},{"startTime":936.083,"endTime":938.791,"body":"We did two weeks Give Kids the World and"},{"startTime":938.791,"endTime":940.333,"body":"we stayed there and we also did Universal"},{"startTime":940.333,"endTime":942.375,"body":"Studios and I forgot what else we did,"},{"startTime":942.791,"endTime":943.833,"body":"but we got everything."},{"startTime":943.833,"endTime":944.875,"body":"We didn't pay for anything."},{"startTime":945.125,"endTime":946.458,"body":"We would get pictures,"},{"startTime":947.25,"endTime":948.375,"body":"gift things at the gift shop."},{"startTime":948.791,"endTime":950.208,"body":"They took such good care of us."},{"startTime":950.291,"endTime":950.916,"body":"We stayed at this place"},{"startTime":950.916,"endTime":952.375,"body":"that was super cartoonish."},{"startTime":953.083,"endTime":955.25,"body":"It was such a cool experience, but my"},{"startTime":955.25,"endTime":957.125,"body":"brother ended up passing one month later."},{"startTime":957.875,"endTime":959.75,"body":"When he passed, but it was just crazy"},{"startTime":959.75,"endTime":961.291,"body":"that we literally went on this trip."},{"startTime":961.708,"endTime":962.583,"body":"They took our whole family."},{"startTime":962.583,"endTime":963.333,"body":"There's five of us."},{"startTime":963.833,"endTime":965.708,"body":"Well, one of my oldest brother didn't get"},{"startTime":965.708,"endTime":966.333,"body":"to go because he was"},{"startTime":966.333,"endTime":967.208,"body":"in the Navy at the time."},{"startTime":967.958,"endTime":968.833,"body":"Seven of us."},{"startTime":969.291,"endTime":972.0,"body":"When I say that I love what Make-A-Wish"},{"startTime":972.0,"endTime":974.666,"body":"has to put in place, those memories, I'll"},{"startTime":974.666,"endTime":976.791,"body":"never be able to relive, but being able"},{"startTime":976.791,"endTime":978.5,"body":"to look back at them and say it was also"},{"startTime":978.5,"endTime":980.375,"body":"right before my brother had passed, they"},{"startTime":980.375,"endTime":982.5,"body":"just treat people so like they've had"},{"startTime":982.5,"endTime":984.166,"body":"people do heroes of a city where they"},{"startTime":984.166,"endTime":986.458,"body":"shut down San Francisco and they have a"},{"startTime":986.458,"endTime":988.0,"body":"kid be a superhero for a day."},{"startTime":988.916,"endTime":990.958,"body":"I think it's the most"},{"startTime":990.958,"endTime":991.791,"body":"incredible foundation."},{"startTime":992.25,"endTime":993.958,"body":"When we decided on what foundation, I was"},{"startTime":993.958,"endTime":995.583,"body":"like, \"I'd love to do this because as"},{"startTime":995.583,"endTime":997.25,"body":"someone who has lost someone and most"},{"startTime":997.25,"endTime":998.666,"body":"people have been affected by cancer in"},{"startTime":998.666,"endTime":1000.666,"body":"some way, whether yourself or you know"},{"startTime":1000.666,"endTime":1002.291,"body":"someone or someone very close to you.\""},{"startTime":1003.291,"endTime":1005.166,"body":"Our plan is to match a thousand of our"},{"startTime":1005.166,"endTime":1009.25,"body":"first survey takers into donating to"},{"startTime":1009.25,"endTime":1010.041,"body":"Make-A-Wish Foundation."},{"startTime":1010.416,"endTime":1010.666,"body":"Yeah."},{"startTime":1011.0,"endTime":1012.125,"body":"So a dollar for each"},{"startTime":1012.125,"endTime":1013.916,"body":"response just like last year."},{"startTime":1013.916,"endTime":1014.666,"body":"Yeah, but we're doubling"},{"startTime":1014.666,"endTime":1015.625,"body":"at this time, which is cool."},{"startTime":1016.083,"endTime":1016.291,"body":"Yeah."},{"startTime":1016.75,"endTime":1018.791,"body":"So we really appreciate you taking the"},{"startTime":1018.791,"endTime":1020.916,"body":"survey and please be"},{"startTime":1020.916,"endTime":1022.791,"body":"honest about things as well."},{"startTime":1023.125,"endTime":1023.708,"body":"We're not..."},{"startTime":1024.208,"endTime":1025.0,"body":"We can't see it."},{"startTime":1025.0,"endTime":1025.375,"body":"Yeah."},{"startTime":1025.375,"endTime":1028.416,"body":"We can't see who says what, but..."},{"startTime":1028.416,"endTime":1029.75,"body":"The more you give, the more you help, not"},{"startTime":1029.75,"endTime":1031.791,"body":"just us to help give the data to other"},{"startTime":1031.791,"endTime":1033.541,"body":"people and help change"},{"startTime":1033.541,"endTime":1034.583,"body":"the industry with this."},{"startTime":1034.583,"endTime":1036.25,"body":"But every time you're taking this and"},{"startTime":1036.25,"endTime":1037.291,"body":"you're answering these questions as much"},{"startTime":1037.291,"endTime":1039.166,"body":"as we want to wish we could say we have"},{"startTime":1039.166,"endTime":1041.291,"body":"more team or wish we weren't so chaotic,"},{"startTime":1041.291,"endTime":1042.458,"body":"because I know we're all kind of chaotic,"},{"startTime":1042.791,"endTime":1044.625,"body":"be as honest as possible because the more"},{"startTime":1044.625,"endTime":1046.5,"body":"honesty you give, the more it's actually"},{"startTime":1046.5,"endTime":1047.5,"body":"going to help all..."},{"startTime":1047.5,"endTime":1049.083,"body":"If we get 2,500 people, you're going to"},{"startTime":1049.083,"endTime":1050.125,"body":"help 25 other hundred"},{"startTime":1050.125,"endTime":1051.791,"body":"people with your responses."},{"startTime":1052.625,"endTime":1052.791,"body":"Totally."},{"startTime":1053.666,"endTime":1055.833,"body":"So the survey should only"},{"startTime":1055.833,"endTime":1057.75,"body":"take about 10 to 15 minutes."},{"startTime":1058.708,"endTime":1058.791,"body":"Yeah."},{"startTime":1059.041,"endTime":1061.625,"body":"So it's multiple choice election, couple"},{"startTime":1061.625,"endTime":1064.333,"body":"of sprinkled in, like write out your..."},{"startTime":1064.333,"endTime":1066.333,"body":"Yeah, like long form answers."},{"startTime":1066.333,"endTime":1068.208,"body":"If you want to give more detail,"},{"startTime":1068.208,"endTime":1069.708,"body":"obviously that's not required."},{"startTime":1069.708,"endTime":1071.375,"body":"That's just going to help give us more"},{"startTime":1071.375,"endTime":1073.416,"body":"information and more context around it."},{"startTime":1073.416,"endTime":1074.833,"body":"And we have a surprise of how that's"},{"startTime":1074.833,"endTime":1075.875,"body":"going to help you guys even more, but"},{"startTime":1075.875,"endTime":1077.041,"body":"we'll talk about that in a minute."},{"startTime":1077.041,"endTime":1078.5,"body":"So I do have a question though, because I"},{"startTime":1078.5,"endTime":1079.291,"body":"have it on my little notes."},{"startTime":1079.875,"endTime":1081.666,"body":"What is changing in comparison to what..."},{"startTime":1081.666,"endTime":1082.875,"body":"I know we just went through the questions"},{"startTime":1082.875,"endTime":1084.625,"body":"the other day, but what's changing in"},{"startTime":1084.625,"endTime":1086.375,"body":"comparison of last year versus this year"},{"startTime":1086.375,"endTime":1088.083,"body":"and why some of the changes happened?"},{"startTime":1088.166,"endTime":1088.333,"body":"Yeah."},{"startTime":1088.625,"endTime":1091.125,"body":"So last year, the survey really was like"},{"startTime":1091.125,"endTime":1092.416,"body":"a five minute survey."},{"startTime":1092.416,"endTime":1093.583,"body":"There wasn't as many questions."},{"startTime":1093.583,"endTime":1094.333,"body":"We're going a little"},{"startTime":1094.333,"endTime":1095.333,"body":"bit deeper this time."},{"startTime":1095.875,"endTime":1098.5,"body":"Some of the questions I didn't know until"},{"startTime":1098.5,"endTime":1100.0,"body":"people were answering that they were"},{"startTime":1100.0,"endTime":1100.958,"body":"actually written in a"},{"startTime":1100.958,"endTime":1102.125,"body":"kind of confusing way."},{"startTime":1102.333,"endTime":1103.208,"body":"And we didn't know until we were"},{"startTime":1103.208,"endTime":1105.083,"body":"recording a podcast the second time,"},{"startTime":1105.5,"endTime":1106.166,"body":"because we didn't hit"},{"startTime":1106.166,"endTime":1107.375,"body":"record on the first time."},{"startTime":1108.041,"endTime":1108.916,"body":"And we were reading them."},{"startTime":1108.916,"endTime":1110.333,"body":"I was like, \"This is kind of confusing.\""},{"startTime":1110.333,"endTime":1112.25,"body":"And so we went back and forth and decided"},{"startTime":1112.25,"endTime":1113.583,"body":"on how we were going to switch the"},{"startTime":1113.583,"endTime":1115.083,"body":"language to make things make more sense."},{"startTime":1115.291,"endTime":1115.458,"body":"Yeah."},{"startTime":1116.833,"endTime":1119.583,"body":"So for example, one of the questions was"},{"startTime":1119.583,"endTime":1122.708,"body":"around client revenue."},{"startTime":1123.541,"endTime":1125.791,"body":"And it was kind of confusing because it"},{"startTime":1125.791,"endTime":1128.0,"body":"could have been construed as like..."},{"startTime":1128.0,"endTime":1128.666,"body":"What's your point?"},{"startTime":1129.041,"endTime":1129.25,"body":"Yeah."},{"startTime":1129.458,"endTime":1130.041,"body":"What's your point?"},{"startTime":1130.041,"endTime":1131.916,"body":"But that's kind of what I was trying to"},{"startTime":1131.916,"endTime":1133.916,"body":"figure out is what size clients people"},{"startTime":1133.916,"endTime":1135.333,"body":"are working with versus"},{"startTime":1135.333,"endTime":1138.0,"body":"not the revenue of the firm."},{"startTime":1138.25,"endTime":1139.708,"body":"And I think some people answered it as"},{"startTime":1139.708,"endTime":1142.125,"body":"far as revenue of the firm or whatever."},{"startTime":1142.75,"endTime":1143.75,"body":"So yes, we have both."},{"startTime":1144.0,"endTime":1145.708,"body":"So we're getting that kind of data where"},{"startTime":1145.708,"endTime":1147.291,"body":"we're asking, \"Okay, what's the size"},{"startTime":1147.291,"endTime":1148.75,"body":"client you're working with?"},{"startTime":1149.125,"endTime":1149.958,"body":"What's your revenue?\""},{"startTime":1149.958,"endTime":1150.833,"body":"And we're trying to"},{"startTime":1150.833,"endTime":1152.083,"body":"find what's correlated."},{"startTime":1152.541,"endTime":1152.791,"body":"Yeah."},{"startTime":1152.791,"endTime":1154.25,"body":"If you're making a half a million in your"},{"startTime":1154.25,"endTime":1156.708,"body":"firm and you're working with less than"},{"startTime":1156.708,"endTime":1158.208,"body":"100K clients, and then..."},{"startTime":1158.375,"endTime":1159.708,"body":"So I'm assuming you most likely are"},{"startTime":1159.708,"endTime":1160.875,"body":"working with a lot"},{"startTime":1160.875,"endTime":1162.291,"body":"higher number of clients."},{"startTime":1162.291,"endTime":1162.583,"body":"Yeah."},{"startTime":1162.916,"endTime":1164.208,"body":"Versus if you're at a half a million, but"},{"startTime":1164.208,"endTime":1165.791,"body":"you're working with clients at 3 million"},{"startTime":1165.791,"endTime":1167.791,"body":"plus, that can help you guys correlate"},{"startTime":1167.791,"endTime":1169.916,"body":"between why you sometimes want to have"},{"startTime":1169.916,"endTime":1172.5,"body":"thresholds and requirements of the level."},{"startTime":1172.541,"endTime":1174.375,"body":"Like for us, it was 250K for the firm"},{"startTime":1174.375,"endTime":1176.416,"body":"before we shut down the bookkeeping side"},{"startTime":1176.416,"endTime":1177.833,"body":"was a 250K requirement."},{"startTime":1178.25,"endTime":1180.041,"body":"And before it was 100K, then we moved the"},{"startTime":1180.041,"endTime":1180.791,"body":"threshold up because"},{"startTime":1180.791,"endTime":1181.791,"body":"we had more opportunity."},{"startTime":1182.166,"endTime":1183.375,"body":"Plus they can afford"},{"startTime":1183.375,"endTime":1184.791,"body":"more of what we could do."},{"startTime":1184.791,"endTime":1186.125,"body":"So this is the type of data that's a"},{"startTime":1186.125,"endTime":1188.333,"body":"great example of the decisions that you"},{"startTime":1188.333,"endTime":1189.875,"body":"guys can help make for yourself that"},{"startTime":1189.875,"endTime":1191.833,"body":"like, \"Wow, if I move into this,\" but"},{"startTime":1191.833,"endTime":1193.375,"body":"take it with face value because you want"},{"startTime":1193.375,"endTime":1194.75,"body":"to make sure to test these things too."},{"startTime":1195.166,"endTime":1195.333,"body":"Yeah."},{"startTime":1196.125,"endTime":1196.291,"body":"Absolutely."},{"startTime":1196.625,"endTime":1197.375,"body":"So that's one of the"},{"startTime":1197.375,"endTime":1198.208,"body":"things that we're changing."},{"startTime":1199.625,"endTime":1200.041,"body":"Yeah."},{"startTime":1201.291,"endTime":1203.375,"body":"We're still asking questions about..."},{"startTime":1204.5,"endTime":1205.791,"body":"One of the other things that we changed"},{"startTime":1205.791,"endTime":1208.291,"body":"is how we asked a question around what"},{"startTime":1208.291,"endTime":1210.125,"body":"you call yourself versus"},{"startTime":1210.125,"endTime":1212.333,"body":"what you want to call yourself."},{"startTime":1212.333,"endTime":1214.291,"body":"So those are two separate questions now"},{"startTime":1214.291,"endTime":1216.583,"body":"of like, \"Am I"},{"startTime":1216.583,"endTime":1217.583,"body":"calling myself a bookkeeper?"},{"startTime":1217.875,"endTime":1218.791,"body":"Is that actually what I"},{"startTime":1218.791,"endTime":1219.916,"body":"want to be calling myself?\""},{"startTime":1219.916,"endTime":1221.375,"body":"So we're asking both of those questions."},{"startTime":1221.625,"endTime":1222.791,"body":"The other thing too is,"},{"startTime":1222.791,"endTime":1224.5,"body":"\"What's your role in the company?\""},{"startTime":1225.041,"endTime":1226.666,"body":"Because anyone can take this."},{"startTime":1226.708,"endTime":1228.708,"body":"You can take this survey if you are a"},{"startTime":1228.708,"endTime":1230.583,"body":"bookkeeper within another firm or an"},{"startTime":1230.583,"endTime":1233.25,"body":"employee because that's just going to"},{"startTime":1233.25,"endTime":1234.458,"body":"give us more information."},{"startTime":1234.541,"endTime":1236.75,"body":"Obviously, if you take that survey and"},{"startTime":1236.75,"endTime":1240.041,"body":"you are an employee in a corporation, a"},{"startTime":1240.041,"endTime":1241.5,"body":"lot of the questions aren't really going"},{"startTime":1241.5,"endTime":1243.75,"body":"to be applicable to you, but we'll know"},{"startTime":1243.75,"endTime":1246.583,"body":"based on being able to tie that on."},{"startTime":1246.583,"endTime":1247.458,"body":"Really quickly to clarify."},{"startTime":1247.708,"endTime":1249.5,"body":"So what if someone just started their"},{"startTime":1249.5,"endTime":1251.125,"body":"firm and they're also"},{"startTime":1251.125,"endTime":1252.208,"body":"an employee of a firm?"},{"startTime":1252.208,"endTime":1252.916,"body":"How would you want them"},{"startTime":1252.916,"endTime":1254.958,"body":"to approach this survey?"},{"startTime":1255.583,"endTime":1257.208,"body":"Would you prefer that they just approach"},{"startTime":1257.208,"endTime":1258.375,"body":"it from the business perspective?"},{"startTime":1258.958,"endTime":1259.791,"body":"That would be the"},{"startTime":1259.791,"endTime":1261.666,"body":"version we want everybody to..."},{"startTime":1261.666,"endTime":1263.666,"body":"Yeah, because if they are working for"},{"startTime":1263.666,"endTime":1266.458,"body":"another firm, likely they're not going to"},{"startTime":1266.458,"endTime":1268.541,"body":"have access to the rest of the"},{"startTime":1268.541,"endTime":1269.291,"body":"information that we"},{"startTime":1269.291,"endTime":1270.25,"body":"want from this survey."},{"startTime":1270.25,"endTime":1271.125,"body":"So I want you to answer"},{"startTime":1271.125,"endTime":1272.375,"body":"it for your own business."},{"startTime":1272.375,"endTime":1273.583,"body":"Put your business hat on, even if you're"},{"startTime":1273.583,"endTime":1274.375,"body":"just getting started."},{"startTime":1274.583,"endTime":1277.041,"body":"If you just started your firm, whether"},{"startTime":1277.041,"endTime":1278.791,"body":"you've been in business for 10 years,"},{"startTime":1279.0,"endTime":1280.625,"body":"zero years, you're just getting started."},{"startTime":1281.375,"endTime":1283.291,"body":"We have those as options."},{"startTime":1283.583,"endTime":1286.375,"body":"So it's very clear there shouldn't be any"},{"startTime":1286.375,"endTime":1288.416,"body":"questions about how do we answer this?"},{"startTime":1289.125,"endTime":1289.958,"body":"But if there are, just"},{"startTime":1289.958,"endTime":1291.416,"body":"honestly, just do your best."},{"startTime":1291.708,"endTime":1291.875,"body":"Yeah."},{"startTime":1292.333,"endTime":1293.041,"body":"It's not one..."},{"startTime":1293.5,"endTime":1294.291,"body":"It's not life or death."},{"startTime":1294.75,"endTime":1295.541,"body":"Yeah, life or death."},{"startTime":1295.541,"endTime":1296.208,"body":"No one's going to die."},{"startTime":1298.041,"endTime":1299.041,"body":"So that's pretty much what's going to be"},{"startTime":1299.041,"endTime":1299.875,"body":"changing is just a"},{"startTime":1299.875,"endTime":1300.708,"body":"couple of the questions."},{"startTime":1301.333,"endTime":1303.208,"body":"I think also the way we explained when we"},{"startTime":1303.208,"endTime":1304.166,"body":"went through it, like explain the"},{"startTime":1304.166,"endTime":1304.666,"body":"questions, because"},{"startTime":1304.666,"endTime":1305.791,"body":"Serena laid the groundwork."},{"startTime":1306.25,"endTime":1306.708,"body":"Let's be real."},{"startTime":1306.708,"endTime":1307.625,"body":"She just happened to pull me"},{"startTime":1307.625,"endTime":1308.625,"body":"in and I'm like, \"Yeah, sure."},{"startTime":1308.625,"endTime":1309.75,"body":"You did 80% of the work."},{"startTime":1309.75,"endTime":1310.625,"body":"I'll join you.\""},{"startTime":1310.708,"endTime":1311.208,"body":"Just kidding."},{"startTime":1311.666,"endTime":1312.625,"body":"We're reworking a lot."},{"startTime":1313.291,"endTime":1314.625,"body":"We are reworking a lot of the ways that"},{"startTime":1314.625,"endTime":1315.708,"body":"we're doing things on this."},{"startTime":1316.916,"endTime":1317.916,"body":"So let's talk about"},{"startTime":1317.916,"endTime":1319.291,"body":"comparison against last year."},{"startTime":1319.291,"endTime":1320.916,"body":"So how is this going to benefit in each"},{"startTime":1320.916,"endTime":1323.125,"body":"year we do this from here on out?"},{"startTime":1323.125,"endTime":1324.666,"body":"Not just in this year, but how is this"},{"startTime":1324.666,"endTime":1325.375,"body":"all going to help build"},{"startTime":1325.375,"endTime":1326.625,"body":"on to the years to come?"},{"startTime":1327.208,"endTime":1328.916,"body":"One thing that I'm really excited about"},{"startTime":1328.916,"endTime":1332.875,"body":"is there is still going to be data that"},{"startTime":1332.875,"endTime":1334.208,"body":"we can compare to last year, because"},{"startTime":1334.208,"endTime":1336.166,"body":"we're not completely changing the survey."},{"startTime":1336.166,"endTime":1337.375,"body":"There's going to be some questions that"},{"startTime":1337.375,"endTime":1340.291,"body":"we can compare to show trends over the"},{"startTime":1340.291,"endTime":1341.625,"body":"years of the industry"},{"startTime":1341.625,"endTime":1342.583,"body":"and where it's going."},{"startTime":1343.25,"endTime":1344.833,"body":"That's what I'm really excited about"},{"startTime":1344.833,"endTime":1346.916,"body":"because we do this for our clients."},{"startTime":1347.375,"endTime":1350.583,"body":"We compare over time trends and you can"},{"startTime":1350.583,"endTime":1353.083,"body":"actually make predictions when you see"},{"startTime":1353.083,"endTime":1355.25,"body":"stuff dipping or going up."},{"startTime":1355.25,"endTime":1356.0,"body":"You can make"},{"startTime":1356.0,"endTime":1357.333,"body":"predictions based off of that."},{"startTime":1357.666,"endTime":1359.625,"body":"So this is one of the areas that I'm"},{"startTime":1359.625,"endTime":1362.666,"body":"super excited about in the comparison"},{"startTime":1362.666,"endTime":1364.875,"body":"side of things, being able to see."},{"startTime":1365.583,"endTime":1368.125,"body":"And also overall, as an"},{"startTime":1368.125,"endTime":1369.708,"body":"industry, are we charging more?"},{"startTime":1370.666,"endTime":1371.708,"body":"Are we charging less?"},{"startTime":1372.416,"endTime":1374.625,"body":"Are people not raising prices because"},{"startTime":1374.625,"endTime":1375.708,"body":"they're afraid of what's"},{"startTime":1375.708,"endTime":1376.75,"body":"happening in the economy?"},{"startTime":1377.125,"endTime":1380.041,"body":"I will admit to that one where I'm like,"},{"startTime":1380.041,"endTime":1381.708,"body":"I don't want to raise prices on my"},{"startTime":1381.708,"endTime":1383.416,"body":"clients because they're not all"},{"startTime":1383.416,"endTime":1384.25,"body":"struggling, but some"},{"startTime":1384.25,"endTime":1384.916,"body":"of them are struggling."},{"startTime":1385.208,"endTime":1388.041,"body":"Some industries are having to reset."},{"startTime":1388.666,"endTime":1389.541,"body":"It's all of our resetting."},{"startTime":1389.75,"endTime":1390.166,"body":"It's not the means I just think."},{"startTime":1390.166,"endTime":1390.375,"body":"Yeah."},{"startTime":1390.375,"endTime":1393.541,"body":"So it's like whatever you're feeling, I"},{"startTime":1393.541,"endTime":1395.208,"body":"can guarantee you, other"},{"startTime":1395.208,"endTime":1396.791,"body":"people are also feeling it too."},{"startTime":1397.125,"endTime":1397.958,"body":"So those are the"},{"startTime":1397.958,"endTime":1399.208,"body":"things that I want to know."},{"startTime":1399.541,"endTime":1403.125,"body":"And then it's like whenever you look at"},{"startTime":1403.125,"endTime":1404.791,"body":"when there's a dip in the stock market"},{"startTime":1404.791,"endTime":1407.083,"body":"and a lot of people freak out all at once"},{"startTime":1407.083,"endTime":1408.791,"body":"and then pull their money out, it makes"},{"startTime":1408.791,"endTime":1410.333,"body":"the problem even worse."},{"startTime":1411.0,"endTime":1411.958,"body":"I don't want that to"},{"startTime":1411.958,"endTime":1412.916,"body":"happen to our industry."},{"startTime":1413.583,"endTime":1414.791,"body":"I don't want everyone to"},{"startTime":1414.791,"endTime":1416.458,"body":"be like, \"Oh, I'm scared."},{"startTime":1416.666,"endTime":1417.583,"body":"I'm going to retract.\""},{"startTime":1417.583,"endTime":1419.833,"body":"And then we all start feeling it and"},{"startTime":1419.833,"endTime":1421.25,"body":"doing the same thing."},{"startTime":1421.25,"endTime":1422.541,"body":"And that just makes the problem worse."},{"startTime":1422.875,"endTime":1424.541,"body":"It just makes it more stressful."},{"startTime":1424.541,"endTime":1424.833,"body":"Yeah."},{"startTime":1425.125,"endTime":1425.791,"body":"Yeah, over time."},{"startTime":1427.166,"endTime":1428.541,"body":"I really want to talk about what are we"},{"startTime":1428.541,"endTime":1430.291,"body":"most excited to hear about because you"},{"startTime":1430.291,"endTime":1431.708,"body":"just kind of got me going on something."},{"startTime":1431.916,"endTime":1435.875,"body":"What you had just mentioned is around AI"},{"startTime":1435.875,"endTime":1437.125,"body":"and prices dropping."},{"startTime":1437.333,"endTime":1438.166,"body":"I'd be really curious"},{"startTime":1438.166,"endTime":1439.125,"body":"to see if actually..."},{"startTime":1439.375,"endTime":1440.25,"body":"I think we talked about this."},{"startTime":1440.25,"endTime":1441.208,"body":"I can't remember if we have because we"},{"startTime":1441.208,"endTime":1442.5,"body":"talk about 50 million things every time"},{"startTime":1442.5,"endTime":1443.291,"body":"we're together in"},{"startTime":1443.291,"endTime":1444.75,"body":"person and even on the phone."},{"startTime":1445.666,"endTime":1449.416,"body":"I know that we talked about right now in"},{"startTime":1449.416,"endTime":1450.916,"body":"this day and age with everything being"},{"startTime":1450.916,"endTime":1453.166,"body":"automated a lot faster and AI actually"},{"startTime":1453.166,"endTime":1455.375,"body":"being here, I do believe that people"},{"startTime":1455.375,"endTime":1456.666,"body":"should be backtracking on"},{"startTime":1456.666,"endTime":1458.083,"body":"their pricing, which usually I..."},{"startTime":1458.083,"endTime":1459.083,"body":"You mean reducing their pricing."},{"startTime":1459.083,"endTime":1459.916,"body":"Yeah, but not in a way"},{"startTime":1459.916,"endTime":1462.708,"body":"where it's ridiculously low."},{"startTime":1462.708,"endTime":1464.041,"body":"But what I mean is if"},{"startTime":1464.041,"endTime":1465.583,"body":"there are accessibility..."},{"startTime":1465.583,"endTime":1467.708,"body":"I also will argue the other side of that"},{"startTime":1467.708,"endTime":1471.041,"body":"coin to say that sometimes because you"},{"startTime":1471.041,"endTime":1472.458,"body":"put in the work to automate all that"},{"startTime":1472.458,"endTime":1474.291,"body":"stuff, then you shouldn't decrease your"},{"startTime":1474.291,"endTime":1475.75,"body":"rate because you put in that work in the"},{"startTime":1475.75,"endTime":1476.5,"body":"years of experience."},{"startTime":1476.958,"endTime":1478.375,"body":"However, when there are things that are"},{"startTime":1478.375,"endTime":1480.416,"body":"innately built into the software that we"},{"startTime":1480.416,"endTime":1482.125,"body":"use, like for example, QuickBooks, and"},{"startTime":1482.125,"endTime":1483.916,"body":"let's just say it does 80% of your work"},{"startTime":1483.916,"endTime":1485.875,"body":"now rather than before or 50% and not"},{"startTime":1485.875,"endTime":1487.0,"body":"saying it's the best, but let's just say"},{"startTime":1487.0,"endTime":1488.666,"body":"for whatever this thing that we're using"},{"startTime":1488.666,"endTime":1491.166,"body":"and it takes you down to only barely"},{"startTime":1491.166,"endTime":1492.458,"body":"having to do a little bit of time that"},{"startTime":1492.458,"endTime":1493.541,"body":"sometimes I do think it's"},{"startTime":1493.541,"endTime":1495.375,"body":"important to re-evaluate."},{"startTime":1496.0,"endTime":1496.958,"body":"Some of the savings."},{"startTime":1496.958,"endTime":1498.958,"body":"Yeah, and then like, please pack on the"},{"startTime":1498.958,"endTime":1500.833,"body":"savings or pass it on to the client when"},{"startTime":1500.833,"endTime":1502.708,"body":"it's different when it's advisory work"},{"startTime":1502.708,"endTime":1504.625,"body":"because I feel like advisory work, you"},{"startTime":1504.625,"endTime":1505.791,"body":"are charging for your"},{"startTime":1505.791,"endTime":1506.875,"body":"brain and your knowledge."},{"startTime":1507.416,"endTime":1509.75,"body":"But bookkeeping transactional work has"},{"startTime":1509.75,"endTime":1511.791,"body":"shifted in the way and it will continue"},{"startTime":1511.791,"endTime":1514.5,"body":"to shift with what is being adopted into"},{"startTime":1514.5,"endTime":1515.25,"body":"the world right now."},{"startTime":1515.875,"endTime":1517.958,"body":"And so this is what I'm excited to see is"},{"startTime":1517.958,"endTime":1519.416,"body":"like, have people been"},{"startTime":1519.416,"endTime":1520.25,"body":"dropping their rates?"},{"startTime":1520.25,"endTime":1521.833,"body":"But I'm also curious, maybe this is"},{"startTime":1521.833,"endTime":1524.208,"body":"something we add to our questions, is it"},{"startTime":1524.208,"endTime":1526.25,"body":"because of the fact that if you have"},{"startTime":1526.25,"endTime":1527.291,"body":"dropped, I think we asked the question,"},{"startTime":1527.291,"endTime":1528.458,"body":"if you dropped your rates or your rates"},{"startTime":1528.458,"endTime":1529.875,"body":"have changed, what was"},{"startTime":1529.875,"endTime":1530.75,"body":"the reason that they have?"},{"startTime":1531.083,"endTime":1532.25,"body":"So if anyone here is listening and you're"},{"startTime":1532.25,"endTime":1534.333,"body":"about to take the survey, if you have"},{"startTime":1534.333,"endTime":1536.416,"body":"dropped your rates because you have"},{"startTime":1536.416,"endTime":1538.375,"body":"automated quicker and things are a lot"},{"startTime":1538.375,"endTime":1540.125,"body":"faster and you have adopted AI and things"},{"startTime":1540.125,"endTime":1542.125,"body":"like that, let us know because we're"},{"startTime":1542.125,"endTime":1543.625,"body":"genuinely curious in that"},{"startTime":1543.625,"endTime":1544.958,"body":"intake piece of the survey."},{"startTime":1545.208,"endTime":1547.166,"body":"Yeah, I think that's definitely an"},{"startTime":1547.166,"endTime":1550.333,"body":"important discussion because if you keep"},{"startTime":1550.333,"endTime":1552.916,"body":"everything the same, so like say you add"},{"startTime":1552.916,"endTime":1557.958,"body":"AI into your bookkeeping process and you"},{"startTime":1557.958,"endTime":1561.333,"body":"get the time that it takes down a lot, so"},{"startTime":1561.333,"endTime":1563.416,"body":"you're saving money and labor or whatever"},{"startTime":1563.416,"endTime":1567.333,"body":"it is, and you don't replace that time"},{"startTime":1567.333,"endTime":1571.583,"body":"with more value, then yes, you should"},{"startTime":1571.583,"endTime":1573.583,"body":"probably be reducing your price totally"},{"startTime":1573.583,"endTime":1575.083,"body":"because that's kind of..."},{"startTime":1575.958,"endTime":1578.166,"body":"But this is where like, this is totally"},{"startTime":1578.166,"endTime":1579.125,"body":"getting a little bit..."},{"startTime":1579.125,"endTime":1579.5,"body":"I don't know, it's debatable. ...to go"},{"startTime":1579.5,"endTime":1580.958,"body":"beyond just even the discussion around"},{"startTime":1580.958,"endTime":1582.458,"body":"the survey right now, but I definitely"},{"startTime":1582.458,"endTime":1583.458,"body":"think that this is something we're"},{"startTime":1583.458,"endTime":1584.125,"body":"already open up the can"},{"startTime":1584.125,"endTime":1585.25,"body":"of work, so we'll go there."},{"startTime":1586.375,"endTime":1588.916,"body":"I definitely think that if we're taking a"},{"startTime":1588.916,"endTime":1591.958,"body":"step back, for me, we both know because"},{"startTime":1591.958,"endTime":1593.25,"body":"we've gotten really good at marketing"},{"startTime":1593.25,"endTime":1594.708,"body":"because these companies, Ambitious"},{"startTime":1594.708,"endTime":1596.041,"body":"Bookkeeper and Workflow Queen really"},{"startTime":1596.041,"endTime":1597.541,"body":"taught us how to actually market because"},{"startTime":1597.541,"endTime":1599.625,"body":"when we did it before, it's a very"},{"startTime":1599.625,"endTime":1600.875,"body":"referral based industry, which most"},{"startTime":1600.875,"endTime":1602.5,"body":"people listening, you guys are in a very"},{"startTime":1602.5,"endTime":1603.708,"body":"heavy referral based business."},{"startTime":1604.166,"endTime":1605.791,"body":"We were forced into learning sequences,"},{"startTime":1606.291,"endTime":1607.916,"body":"automations as far as marketing and all"},{"startTime":1607.916,"endTime":1608.625,"body":"these different things."},{"startTime":1609.625,"endTime":1611.458,"body":"When you take a step at it and we take a"},{"startTime":1611.458,"endTime":1613.166,"body":"step back, we understand that sometimes"},{"startTime":1613.166,"endTime":1614.166,"body":"you lower the price of"},{"startTime":1614.166,"endTime":1615.291,"body":"something to get them in."},{"startTime":1615.291,"endTime":1616.208,"body":"You get a buyer once,"},{"startTime":1616.208,"endTime":1617.041,"body":"you get a buyer forever."},{"startTime":1617.75,"endTime":1619.833,"body":"And so if you hear what we're saying"},{"startTime":1619.833,"endTime":1622.458,"body":"right now, what if you guys got to a"},{"startTime":1622.458,"endTime":1623.75,"body":"point where you're like, \"Your stuff was"},{"startTime":1623.75,"endTime":1625.333,"body":"so automated on the"},{"startTime":1625.333,"endTime":1627.25,"body":"transactional work, the easy ..."},{"startTime":1627.333,"endTime":1628.625,"body":"It's just the bookkeeping stuff.\""},{"startTime":1628.958,"endTime":1630.75,"body":"You get it down to a T, where now all of"},{"startTime":1630.75,"endTime":1632.166,"body":"a sudden instead of charging people,"},{"startTime":1632.166,"endTime":1634.166,"body":"let's just say your minimum is 600, now"},{"startTime":1634.166,"endTime":1634.958,"body":"you're like, \"You know what?"},{"startTime":1634.958,"endTime":1635.416,"body":"We're actually"},{"startTime":1635.416,"endTime":1636.541,"body":"bringing them down to 400.\""},{"startTime":1636.541,"endTime":1637.125,"body":"It doesn't mean that"},{"startTime":1637.125,"endTime":1638.083,"body":"we're not good at what we do."},{"startTime":1638.083,"endTime":1639.583,"body":"It just means that we've done so much"},{"startTime":1639.583,"endTime":1641.333,"body":"behind the scenes to get it to a point"},{"startTime":1641.333,"endTime":1643.0,"body":"where it's more cost effective for you."},{"startTime":1643.375,"endTime":1643.875,"body":"But guess what?"},{"startTime":1643.875,"endTime":1645.5,"body":"I would be really putting in my dollars"},{"startTime":1645.5,"endTime":1647.666,"body":"towards my upsell system, which means"},{"startTime":1647.666,"endTime":1649.291,"body":"once they're in, because that's just me"},{"startTime":1649.291,"endTime":1651.166,"body":"getting in a buyer, that's not where"},{"startTime":1651.166,"endTime":1651.958,"body":"we're going to make our money."},{"startTime":1652.458,"endTime":1654.083,"body":"Now if your whole focus of your firm is"},{"startTime":1654.083,"endTime":1655.583,"body":"just to do bookkeeping, then you don't"},{"startTime":1655.583,"endTime":1656.541,"body":"maybe not want that."},{"startTime":1657.166,"endTime":1658.0,"body":"You know what I mean?"},{"startTime":1658.0,"endTime":1659.708,"body":"But if your firm is also wanting to grow"},{"startTime":1659.708,"endTime":1661.458,"body":"into advisory, then sometimes you want to"},{"startTime":1661.458,"endTime":1662.833,"body":"lower your rate of your entry level"},{"startTime":1662.833,"endTime":1664.291,"body":"point, which is usually the bookkeeping,"},{"startTime":1664.291,"endTime":1666.583,"body":"to eventually have the intention of"},{"startTime":1666.583,"endTime":1667.875,"body":"long-term growth into"},{"startTime":1667.875,"endTime":1669.0,"body":"higher level services."},{"startTime":1669.708,"endTime":1671.166,"body":"So that's where I think that does come"},{"startTime":1671.166,"endTime":1673.416,"body":"into advantage and into place."},{"startTime":1673.416,"endTime":1675.5,"body":"Here's where I see the pitfall with that."},{"startTime":1676.916,"endTime":1678.791,"body":"Is someone's listening and they're like,"},{"startTime":1678.791,"endTime":1679.875,"body":"\"Oh, that's a really good idea."},{"startTime":1679.958,"endTime":1681.0,"body":"That's what I'm going to start doing.\""},{"startTime":1681.333,"endTime":1683.625,"body":"But then they fail to do the upsell piece"},{"startTime":1683.625,"endTime":1685.416,"body":"or they don't have the skills."},{"startTime":1685.708,"endTime":1686.458,"body":"Yeah, or you don't"},{"startTime":1686.458,"endTime":1687.791,"body":"have the skills to upsell."},{"startTime":1688.25,"endTime":1690.583,"body":"You should never start changing something"},{"startTime":1690.583,"endTime":1691.833,"body":"with a hopeful outcome."},{"startTime":1691.833,"endTime":1693.333,"body":"If you've never tested the outcome, let's"},{"startTime":1693.333,"endTime":1694.125,"body":"already start with that."},{"startTime":1695.083,"endTime":1697.25,"body":"So please don't go lower your prices and"},{"startTime":1697.25,"endTime":1698.625,"body":"be like, \"I'm going to get them in and"},{"startTime":1698.625,"endTime":1699.0,"body":"then I'm going to"},{"startTime":1699.0,"endTime":1700.083,"body":"upsell them to advisory.\""},{"startTime":1700.291,"endTime":1702.166,"body":"Get your upsell system down first."},{"startTime":1702.666,"endTime":1702.833,"body":"Right."},{"startTime":1703.5,"endTime":1705.75,"body":"Then you go change the entry level point."},{"startTime":1705.75,"endTime":1706.0,"body":"Yes."},{"startTime":1706.833,"endTime":1707.041,"body":"100%."},{"startTime":1707.791,"endTime":1710.583,"body":"Then just see that happening as thinking"},{"startTime":1710.583,"endTime":1712.041,"body":"that you're going to put"},{"startTime":1712.041,"endTime":1713.583,"body":"that in place later on."},{"startTime":1713.791,"endTime":1715.416,"body":"And then later on never happens."},{"startTime":1716.208,"endTime":1718.791,"body":"You don't A, build the sales skills to be"},{"startTime":1718.791,"endTime":1721.083,"body":"able to do that or B, the systems or"},{"startTime":1721.083,"endTime":1723.5,"body":"whatever because now you're"},{"startTime":1723.5,"endTime":1724.75,"body":"dealing with more clients."},{"startTime":1725.125,"endTime":1726.041,"body":"You have to build backwards."},{"startTime":1726.541,"endTime":1728.208,"body":"You have to build what is the end result"},{"startTime":1728.208,"endTime":1729.541,"body":"of what you're trying to create and then"},{"startTime":1729.541,"endTime":1731.375,"body":"work it down to the last little piece of"},{"startTime":1731.375,"endTime":1732.875,"body":"your first, I always"},{"startTime":1732.875,"endTime":1733.958,"body":"call it the domino effect."},{"startTime":1733.958,"endTime":1735.375,"body":"So your first domino that you should"},{"startTime":1735.375,"endTime":1736.166,"body":"drop, you don't start"},{"startTime":1736.166,"endTime":1736.958,"body":"with the first domino."},{"startTime":1737.0,"endTime":1738.458,"body":"You start with the last domino to"},{"startTime":1738.458,"endTime":1740.041,"body":"understand what's the end result and then"},{"startTime":1740.041,"endTime":1741.666,"body":"you work the dominoes backwards to like,"},{"startTime":1741.666,"endTime":1743.083,"body":"what's the first domino that needs to"},{"startTime":1743.083,"endTime":1745.25,"body":"fall to have every other chain reaction"},{"startTime":1745.25,"endTime":1746.875,"body":"happen, but you have to fix the backend."},{"startTime":1747.583,"endTime":1748.25,"body":"Does that make sense?"},{"startTime":1748.25,"endTime":1749.625,"body":"Yeah. So like when people are doing it."},{"startTime":1749.625,"endTime":1751.375,"body":"So speaking of what you're most excited"},{"startTime":1751.375,"endTime":1752.625,"body":"to hear, I know that just opened up like"},{"startTime":1752.625,"endTime":1754.625,"body":"a little bit for us to talk about, but"},{"startTime":1754.625,"endTime":1755.791,"body":"what are some of the results that you're"},{"startTime":1755.791,"endTime":1757.458,"body":"looking forward to kind of seeing,"},{"startTime":1757.458,"endTime":1758.166,"body":"especially in comparison"},{"startTime":1758.166,"endTime":1759.458,"body":"to what you saw last year?"},{"startTime":1761.708,"endTime":1764.708,"body":"I'm looking forward to the results on"},{"startTime":1764.708,"endTime":1766.708,"body":"like the questions that we fine tuned."},{"startTime":1767.0,"endTime":1768.791,"body":"So that we have better information."},{"startTime":1769.291,"endTime":1771.208,"body":"We gave more, giving more options in"},{"startTime":1771.208,"endTime":1772.333,"body":"certain like revenue"},{"startTime":1772.333,"endTime":1775.666,"body":"thresholds and years of experience."},{"startTime":1776.041,"endTime":1777.708,"body":"The other thing that I'm really excited"},{"startTime":1777.708,"endTime":1781.416,"body":"about is we have a question that asks"},{"startTime":1781.416,"endTime":1784.291,"body":"about how long you've been doing this on"},{"startTime":1784.291,"endTime":1785.75,"body":"your own as your own business or a"},{"startTime":1785.75,"endTime":1788.833,"body":"freelancer, whatever you identify as like"},{"startTime":1788.833,"endTime":1790.083,"body":"a business owner or a freelancer."},{"startTime":1790.416,"endTime":1793.166,"body":"That's whatever, but how long you've been"},{"startTime":1793.166,"endTime":1795.958,"body":"doing this on your own versus how much"},{"startTime":1795.958,"endTime":1799.0,"body":"accounting experience you have in total,"},{"startTime":1799.333,"endTime":1800.583,"body":"because I want to see if there's a"},{"startTime":1800.583,"endTime":1803.666,"body":"correlation between the, how successful"},{"startTime":1803.666,"endTime":1806.166,"body":"someone is based on how much prior"},{"startTime":1806.166,"endTime":1808.583,"body":"experience they had in corporate before"},{"startTime":1808.583,"endTime":1812.083,"body":"starting their firm, selfishly, because"},{"startTime":1812.083,"endTime":1814.833,"body":"sometimes I kick myself for waiting as"},{"startTime":1814.833,"endTime":1816.75,"body":"long as I did for starting my firm."},{"startTime":1816.958,"endTime":1819.166,"body":"But at the same time, I gained so much"},{"startTime":1819.166,"endTime":1820.583,"body":"valuable experience in"},{"startTime":1820.583,"endTime":1822.333,"body":"those years where I didn't."},{"startTime":1822.333,"endTime":1823.791,"body":"Things I never got, I never got to be in"},{"startTime":1823.791,"endTime":1825.958,"body":"a corporate body and understand and have"},{"startTime":1825.958,"endTime":1827.375,"body":"someone to turn around to real quick in"},{"startTime":1827.375,"endTime":1828.75,"body":"an office to ask him a question."},{"startTime":1828.958,"endTime":1829.541,"body":"Yeah, exactly."},{"startTime":1830.458,"endTime":1832.625,"body":"And so I'm just, that one's one of my"},{"startTime":1832.625,"endTime":1834.791,"body":"like selfish curiosities of like, does"},{"startTime":1834.791,"endTime":1836.75,"body":"that affect people's success and the"},{"startTime":1836.75,"endTime":1837.291,"body":"amount of money"},{"startTime":1837.291,"endTime":1839.416,"body":"they're making or whatever?"},{"startTime":1839.791,"endTime":1840.916,"body":"Like that's one of the"},{"startTime":1840.916,"endTime":1841.916,"body":"things I'm looking forward to."},{"startTime":1842.333,"endTime":1843.5,"body":"I think for me, I always am looking"},{"startTime":1843.5,"endTime":1844.375,"body":"forward to like what"},{"startTime":1844.375,"endTime":1845.5,"body":"systems are people using?"},{"startTime":1845.5,"endTime":1846.708,"body":"So I know we like refine some of the"},{"startTime":1846.708,"endTime":1848.125,"body":"systems and also AI."},{"startTime":1848.375,"endTime":1850.541,"body":"Like I think AI is just a big, it's just"},{"startTime":1850.541,"endTime":1851.916,"body":"a part of what we're having to deal with"},{"startTime":1851.916,"endTime":1852.708,"body":"right now in the industry"},{"startTime":1852.708,"endTime":1853.708,"body":"as it's currently shifting."},{"startTime":1854.375,"endTime":1855.958,"body":"And I think for me, I'm excited to see"},{"startTime":1855.958,"endTime":1857.208,"body":"like what is some of the"},{"startTime":1857.208,"endTime":1858.291,"body":"people's thoughts around it."},{"startTime":1858.291,"endTime":1858.958,"body":"I think we also asked"},{"startTime":1858.958,"endTime":1859.916,"body":"them about how you feel."},{"startTime":1860.541,"endTime":1860.583,"body":"Yeah."},{"startTime":1860.583,"endTime":1861.833,"body":"If I remember correctly, we asked people"},{"startTime":1861.833,"endTime":1863.0,"body":"how you feel about AI."},{"startTime":1863.25,"endTime":1865.458,"body":"Like what is it making you experience?"},{"startTime":1865.708,"endTime":1866.958,"body":"What are the softwares that you're using?"},{"startTime":1866.958,"endTime":1867.708,"body":"Are you using AI"},{"startTime":1867.708,"endTime":1868.916,"body":"within softwares and tools?"},{"startTime":1868.916,"endTime":1870.25,"body":"Are you using external ones?"},{"startTime":1870.25,"endTime":1871.583,"body":"Like, yeah, so I'm excited."},{"startTime":1871.583,"endTime":1872.75,"body":"That's not like the majority of what"},{"startTime":1872.75,"endTime":1874.0,"body":"we're asking, but I'm curious"},{"startTime":1874.0,"endTime":1875.125,"body":"to see what those results are."},{"startTime":1875.125,"endTime":1877.958,"body":"I am too, especially because recently I"},{"startTime":1877.958,"endTime":1880.208,"body":"recorded a podcast with Joe Woodard and"},{"startTime":1880.208,"endTime":1883.833,"body":"he cited a survey done by someone else in"},{"startTime":1883.833,"endTime":1885.291,"body":"the industry, probably one of the"},{"startTime":1885.291,"endTime":1887.125,"body":"softwares that we kind"},{"startTime":1887.125,"endTime":1888.083,"body":"of talked about earlier."},{"startTime":1889.291,"endTime":1890.958,"body":"And I'm really interested, and he said"},{"startTime":1890.958,"endTime":1894.416,"body":"that only 14% of accountants"},{"startTime":1894.416,"endTime":1896.458,"body":"are using AI in their workflow."},{"startTime":1896.916,"endTime":1898.25,"body":"In an actual productive way, right?"},{"startTime":1898.708,"endTime":1900.458,"body":"I think that was just in general."},{"startTime":1901.125,"endTime":1902.541,"body":"I don't know how the question was asked."},{"startTime":1902.75,"endTime":1903.833,"body":"That's the other thing too."},{"startTime":1904.083,"endTime":1905.416,"body":"We'll eventually be able to put the data"},{"startTime":1905.416,"endTime":1906.625,"body":"together now that we see it."},{"startTime":1906.625,"endTime":1908.125,"body":"Because for me, there's a difference"},{"startTime":1908.125,"endTime":1910.875,"body":"between a lot of people are using AI, but"},{"startTime":1910.875,"endTime":1912.958,"body":"they're using it as helping me respond to"},{"startTime":1912.958,"endTime":1913.75,"body":"back to an email to"},{"startTime":1913.75,"endTime":1917.166,"body":"clients or like, that does count."},{"startTime":1917.375,"endTime":1919.375,"body":"But however, what I want to know is how"},{"startTime":1919.375,"endTime":1920.375,"body":"are people using it?"},{"startTime":1920.375,"endTime":1921.666,"body":"Because there's a difference between you"},{"startTime":1921.666,"endTime":1924.166,"body":"just using it to respond to emails than"},{"startTime":1924.166,"endTime":1926.083,"body":"you actually building out things like"},{"startTime":1926.083,"endTime":1927.375,"body":"I've been building in the past couple of"},{"startTime":1927.375,"endTime":1930.458,"body":"days, like with complex dashboards that"},{"startTime":1930.458,"endTime":1933.166,"body":"people can go into and grab data and"},{"startTime":1933.166,"endTime":1934.333,"body":"knowing future payments."},{"startTime":1934.625,"endTime":1936.583,"body":"And like, those are a little bit more"},{"startTime":1936.583,"endTime":1938.5,"body":"complex as far as like not just being"},{"startTime":1938.5,"endTime":1940.458,"body":"like the day to day, like"},{"startTime":1940.458,"endTime":1942.5,"body":"your sidekick, your new Google."},{"startTime":1943.0,"endTime":1943.458,"body":"You know what I mean?"},{"startTime":1943.458,"endTime":1943.958,"body":"Like, are you going to"},{"startTime":1943.958,"endTime":1945.041,"body":"be on the Google capacity?"},{"startTime":1945.291,"endTime":1946.5,"body":"I guess is the right way to say that."},{"startTime":1946.916,"endTime":1949.375,"body":"The other thing too is like, this is"},{"startTime":1949.375,"endTime":1952.541,"body":"where those kinds of"},{"startTime":1952.541,"endTime":1954.166,"body":"surveys kind of fall short."},{"startTime":1954.458,"endTime":1957.25,"body":"Because what is the context of that 14%?"},{"startTime":1958.666,"endTime":1961.208,"body":"And if that was a survey that went out to"},{"startTime":1961.208,"endTime":1963.875,"body":"larger firms, we already"},{"startTime":1963.875,"endTime":1965.375,"body":"know this about large firms."},{"startTime":1965.375,"endTime":1967.666,"body":"They are slower to adopt technology."},{"startTime":1968.791,"endTime":1971.916,"body":"So is that 14% going to translate to us"},{"startTime":1971.916,"endTime":1975.416,"body":"smaller boutique firms that are more"},{"startTime":1975.416,"endTime":1977.875,"body":"agile, that can adopt things quicker?"},{"startTime":1978.458,"endTime":1979.041,"body":"I don't know."},{"startTime":1979.25,"endTime":1980.416,"body":"What's your prediction on that?"},{"startTime":1981.291,"endTime":1981.958,"body":"What's your hypothesis?"},{"startTime":1982.625,"endTime":1984.458,"body":"I'm actually, this is why I'm so curious"},{"startTime":1984.458,"endTime":1986.5,"body":"to see it because I'm like, in my brain,"},{"startTime":1987.0,"endTime":1988.708,"body":"you know sometimes like because you do"},{"startTime":1988.708,"endTime":1989.291,"body":"something, you think"},{"startTime":1989.291,"endTime":1990.25,"body":"everyone does it too."},{"startTime":1990.708,"endTime":1992.083,"body":"So in my brain, I'm like 75%"},{"startTime":1992.583,"endTime":1994.5,"body":"of y'all are for sure using AI."},{"startTime":1994.5,"endTime":1996.0,"body":"That's how I feel about package pricing."},{"startTime":1996.75,"endTime":1998.791,"body":"Maybe we really do need to analyze the"},{"startTime":1998.791,"endTime":2002.041,"body":"way that we question the AI stuff."},{"startTime":2002.291,"endTime":2004.875,"body":"Because by the time it goes live, that we"},{"startTime":2004.875,"endTime":2006.125,"body":"can actually get a little bit deeper to"},{"startTime":2006.125,"endTime":2008.208,"body":"say like, and how are you using it if we"},{"startTime":2008.208,"endTime":2008.916,"body":"didn't include that?"},{"startTime":2009.166,"endTime":2011.916,"body":"Because I'm genuinely curious to see, I"},{"startTime":2011.916,"endTime":2012.333,"body":"don't want to just"},{"startTime":2012.333,"endTime":2013.208,"body":"know if you're using AI."},{"startTime":2013.208,"endTime":2014.166,"body":"Because a lot of you guys could be"},{"startTime":2014.166,"endTime":2015.458,"body":"listening and being like, I do."},{"startTime":2015.458,"endTime":2016.666,"body":"In some sort of capacity, maybe I've"},{"startTime":2016.666,"endTime":2018.041,"body":"Googled with it or like I"},{"startTime":2018.041,"endTime":2019.083,"body":"call it my new Google, right?"},{"startTime":2019.375,"endTime":2020.208,"body":"Like I've Googled with it"},{"startTime":2020.208,"endTime":2021.083,"body":"or done something with it."},{"startTime":2021.083,"endTime":2022.666,"body":"But I want to know who's actually using"},{"startTime":2022.666,"endTime":2024.75,"body":"it in an extremely productive way."},{"startTime":2025.0,"endTime":2026.208,"body":"And what does productive mean?"},{"startTime":2026.541,"endTime":2028.208,"body":"Like in our eyes, like as far as how"},{"startTime":2028.208,"endTime":2028.916,"body":"we're asking the question."},{"startTime":2029.375,"endTime":2030.875,"body":"And for me, what means productive is"},{"startTime":2030.875,"endTime":2032.125,"body":"like, it's actually"},{"startTime":2032.125,"endTime":2033.041,"body":"creating your workflow."},{"startTime":2033.041,"endTime":2033.541,"body":"It's actually making"},{"startTime":2033.541,"endTime":2034.625,"body":"your workflow faster."},{"startTime":2034.625,"endTime":2035.958,"body":"And I'm not saying an email response."},{"startTime":2036.166,"endTime":2037.208,"body":"You know what I mean?"},{"startTime":2037.208,"endTime":2038.875,"body":"Like you're creating dashboards, you're"},{"startTime":2038.875,"endTime":2040.875,"body":"creating resources, you're creating the"},{"startTime":2040.875,"endTime":2042.0,"body":"automation side of it."},{"startTime":2042.208,"endTime":2044.25,"body":"Like, you know, how are you utilizing it?"},{"startTime":2044.25,"endTime":2044.416,"body":"Yeah."},{"startTime":2044.666,"endTime":2046.916,"body":"You know, the other thing too, that maybe"},{"startTime":2046.916,"endTime":2048.25,"body":"you should write this down."},{"startTime":2048.25,"endTime":2049.375,"body":"We're just gonna have to re-listen to"},{"startTime":2049.375,"endTime":2051.458,"body":"this episode before we can finalize"},{"startTime":2051.458,"endTime":2053.916,"body":"publishing the episode."},{"startTime":2054.583,"endTime":2055.25,"body":"We need to listen to the transcripts."},{"startTime":2055.833,"endTime":2056.583,"body":"So that way we could pull"},{"startTime":2056.583,"endTime":2057.25,"body":"out all the things we said."},{"startTime":2057.25,"endTime":2058.125,"body":"Make sure we add."},{"startTime":2058.125,"endTime":2059.958,"body":"I'm like, by the time this episode is"},{"startTime":2059.958,"endTime":2063.208,"body":"over, we're gonna, the 10 to 15 minutes"},{"startTime":2063.208,"endTime":2064.375,"body":"is gonna be a complete lie."},{"startTime":2064.375,"endTime":2065.208,"body":"It's gonna be like 30"},{"startTime":2065.208,"endTime":2066.75,"body":"minutes a day this damn survey."},{"startTime":2067.541,"endTime":2068.416,"body":"Just kidding."},{"startTime":2069.416,"endTime":2071.666,"body":"But what the other piece is, is like,"},{"startTime":2071.916,"endTime":2074.958,"body":"have you used AI to actually replace a"},{"startTime":2074.958,"endTime":2076.791,"body":"position or add a position?"},{"startTime":2077.125,"endTime":2078.583,"body":"Kind of the way that we, because we asked"},{"startTime":2078.583,"endTime":2079.75,"body":"an offshoring question."},{"startTime":2080.125,"endTime":2081.291,"body":"Yeah, we did ask offshoring."},{"startTime":2081.291,"endTime":2082.833,"body":"And that's, I forgot we asked that."},{"startTime":2083.166,"endTime":2083.916,"body":"That's another thing I'm"},{"startTime":2083.916,"endTime":2084.75,"body":"really excited to hear about."},{"startTime":2084.916,"endTime":2086.666,"body":"Because guys, we have, me and Serena were"},{"startTime":2086.666,"endTime":2088.583,"body":"discussing this the other day and we"},{"startTime":2088.583,"endTime":2090.666,"body":"won't go into a whole spiel of why we've"},{"startTime":2090.666,"endTime":2092.5,"body":"chosen whether offshore or not offshore."},{"startTime":2092.75,"endTime":2094.125,"body":"And episode for another day."},{"startTime":2094.125,"endTime":2094.291,"body":"Yeah."},{"startTime":2094.291,"endTime":2096.208,"body":"And like our thoughts around it is like"},{"startTime":2096.208,"endTime":2097.458,"body":"our own prerogative and"},{"startTime":2097.458,"endTime":2098.958,"body":"like not anybody else is."},{"startTime":2099.291,"endTime":2100.375,"body":"But I don't offshore."},{"startTime":2100.583,"endTime":2101.958,"body":"It's not my biggest, I'm not the biggest"},{"startTime":2101.958,"endTime":2104.5,"body":"fan because when I've attempted, it's"},{"startTime":2104.5,"endTime":2105.791,"body":"never gone the way I wanted it to."},{"startTime":2105.791,"endTime":2106.583,"body":"I wanted someone to be"},{"startTime":2106.583,"endTime":2107.291,"body":"able to manage stuff."},{"startTime":2107.625,"endTime":2109.416,"body":"So we were really curious to ask the"},{"startTime":2109.416,"endTime":2111.0,"body":"question around offshoring because we"},{"startTime":2111.0,"endTime":2112.916,"body":"figured that we would love to not prove"},{"startTime":2112.916,"endTime":2113.875,"body":"is not the right word"},{"startTime":2113.875,"endTime":2115.625,"body":"because it's not always the case."},{"startTime":2115.625,"endTime":2117.041,"body":"There's always exceptions to the rule,"},{"startTime":2117.458,"endTime":2119.541,"body":"but we wanted to see, okay, so let's just"},{"startTime":2119.541,"endTime":2121.458,"body":"say that you're a hundred K firm and you,"},{"startTime":2121.458,"endTime":2123.541,"body":"you have foreign team members, which your"},{"startTime":2123.541,"endTime":2124.125,"body":"team members could be"},{"startTime":2124.125,"endTime":2125.083,"body":"contractors or employees."},{"startTime":2125.083,"endTime":2125.5,"body":"That's the thing we"},{"startTime":2125.5,"endTime":2126.875,"body":"updated in the survey."},{"startTime":2128.083,"endTime":2129.333,"body":"And let's just say that you say you have"},{"startTime":2129.333,"endTime":2130.708,"body":"five team members, which might scare"},{"startTime":2130.708,"endTime":2133.541,"body":"someone else who is a hundred K firm, but"},{"startTime":2133.541,"endTime":2135.083,"body":"let's just say that the owner is working"},{"startTime":2135.083,"endTime":2137.5,"body":"60 hours, but they've got five team"},{"startTime":2137.5,"endTime":2139.041,"body":"members are only making a hundred K."},{"startTime":2139.041,"endTime":2140.125,"body":"But then they answer the question that"},{"startTime":2140.166,"endTime":2142.25,"body":"they offshore were like, you're probably"},{"startTime":2142.25,"endTime":2143.791,"body":"working a lot more because you're having"},{"startTime":2143.791,"endTime":2145.333,"body":"to pick up a lot of like that"},{"startTime":2145.333,"endTime":2146.875,"body":"communication gap that they can't have"},{"startTime":2146.875,"endTime":2148.333,"body":"with your team, your clients."},{"startTime":2148.333,"endTime":2148.541,"body":"Right."},{"startTime":2148.791,"endTime":2151.333,"body":"Like we were so curious about how people"},{"startTime":2151.333,"endTime":2153.833,"body":"who do offshore, like maybe you guys are"},{"startTime":2153.833,"endTime":2154.791,"body":"going to prove us wrong for all the"},{"startTime":2154.791,"endTime":2156.958,"body":"people who love offshoring that you might"},{"startTime":2156.958,"endTime":2158.666,"body":"have great profit margins, like, which"},{"startTime":2158.666,"endTime":2161.166,"body":"could be true, but also I want to know"},{"startTime":2161.166,"endTime":2162.666,"body":"how much what are you sacrificing?"},{"startTime":2162.666,"endTime":2163.083,"body":"Yeah."},{"startTime":2163.083,"endTime":2165.541,"body":"Like how much of for that sacrificing and"},{"startTime":2165.541,"endTime":2166.458,"body":"like, what are your hit?"},{"startTime":2166.625,"endTime":2167.166,"body":"I'm just like really"},{"startTime":2167.166,"endTime":2168.0,"body":"stoked about that one."},{"startTime":2168.125,"endTime":2170.875,"body":"So you said that we wanted to track how"},{"startTime":2170.875,"endTime":2172.791,"body":"have you ever used it to replace a role?"},{"startTime":2173.125,"endTime":2173.583,"body":"Mm hmm."},{"startTime":2173.958,"endTime":2176.708,"body":"Or even maybe not even like, I don't know"},{"startTime":2176.708,"endTime":2177.958,"body":"how we're going to word this, but maybe"},{"startTime":2177.958,"endTime":2180.416,"body":"not even a whole entire"},{"startTime":2180.416,"endTime":2183.291,"body":"role, but like a portion of one."},{"startTime":2183.666,"endTime":2183.875,"body":"Yeah."},{"startTime":2183.875,"endTime":2184.625,"body":"We're like, you've eliminated."},{"startTime":2184.875,"endTime":2186.958,"body":"I mean, there's a lot of things that I"},{"startTime":2186.958,"endTime":2188.625,"body":"would say could be technically"},{"startTime":2188.625,"endTime":2190.541,"body":"eliminated, like even through automation."},{"startTime":2190.791,"endTime":2192.375,"body":"So like, I know this is totally an"},{"startTime":2192.375,"endTime":2194.333,"body":"episode for another day conversation, but"},{"startTime":2194.333,"endTime":2196.333,"body":"like we went on a walk the other day and"},{"startTime":2196.333,"endTime":2197.375,"body":"I was, we were talking to me"},{"startTime":2197.375,"endTime":2199.208,"body":"and Serena about automation."},{"startTime":2199.5,"endTime":2200.666,"body":"Like everybody was so scared about"},{"startTime":2200.666,"endTime":2201.791,"body":"automation replacing them."},{"startTime":2202.208,"endTime":2203.833,"body":"This was like Zapier was introduced like"},{"startTime":2203.833,"endTime":2205.75,"body":"what, five, six years ago?"},{"startTime":2205.75,"endTime":2206.333,"body":"Cause I remember it was at"},{"startTime":2206.333,"endTime":2207.333,"body":"the beginning of workflow queen."},{"startTime":2207.333,"endTime":2208.916,"body":"I remember like Zapier was just coming"},{"startTime":2208.916,"endTime":2209.833,"body":"out or something like"},{"startTime":2209.833,"endTime":2211.0,"body":"he was getting popular."},{"startTime":2211.625,"endTime":2212.791,"body":"And the reason I wanted to say this right"},{"startTime":2212.791,"endTime":2215.458,"body":"now is because, which is one of our lists"},{"startTime":2215.458,"endTime":2216.791,"body":"anyways is to talk about the trust"},{"startTime":2216.791,"endTime":2218.666,"body":"recession, which is around AI."},{"startTime":2219.541,"endTime":2221.791,"body":"But I think there's a lot of fear around"},{"startTime":2221.791,"endTime":2222.666,"body":"people thinking AI is"},{"startTime":2222.666,"endTime":2223.708,"body":"going to fully replace stuff."},{"startTime":2223.791,"endTime":2225.208,"body":"It just, it's moving really, really fast."},{"startTime":2225.208,"endTime":2227.041,"body":"And I understand that, but at the end of"},{"startTime":2227.041,"endTime":2228.541,"body":"the day too, everybody thought that"},{"startTime":2228.541,"endTime":2229.458,"body":"automation was just"},{"startTime":2229.458,"endTime":2230.458,"body":"going to replace everybody."},{"startTime":2230.458,"endTime":2232.0,"body":"But guess how many of you guys listening"},{"startTime":2232.0,"endTime":2234.208,"body":"right now who have known about Zapier"},{"startTime":2234.208,"endTime":2236.75,"body":"still are like, I have no idea how to set"},{"startTime":2236.75,"endTime":2238.0,"body":"it up or it's too"},{"startTime":2238.0,"endTime":2239.666,"body":"overwhelming or it's too complicated."},{"startTime":2239.666,"endTime":2240.583,"body":"And we're six years later"},{"startTime":2240.583,"endTime":2241.625,"body":"and you still weren't replaced."},{"startTime":2242.416,"endTime":2242.666,"body":"Yeah."},{"startTime":2242.916,"endTime":2244.458,"body":"Like there's so much fear and that's why"},{"startTime":2244.458,"endTime":2245.958,"body":"like it's so, I'm so curious."},{"startTime":2245.958,"endTime":2247.083,"body":"Like even the questions we asked around"},{"startTime":2247.083,"endTime":2248.708,"body":"automation, like what are you automating,"},{"startTime":2248.708,"endTime":2250.125,"body":"which is for anyone who's going to take"},{"startTime":2250.125,"endTime":2251.791,"body":"the survey automation is different than"},{"startTime":2251.791,"endTime":2252.666,"body":"AI unless you're actually"},{"startTime":2252.791,"endTime":2254.541,"body":"automating your AI just to clarify."},{"startTime":2254.875,"endTime":2255.083,"body":"Yeah."},{"startTime":2255.916,"endTime":2258.166,"body":"Automation is like taking tasks and"},{"startTime":2258.166,"endTime":2259.25,"body":"having triggers that..."},{"startTime":2259.458,"endTime":2260.125,"body":"I thought you were going to say and"},{"startTime":2260.125,"endTime":2260.833,"body":"making them automated."},{"startTime":2261.083,"endTime":2264.083,"body":"I'm like, you can't use the word inside"},{"startTime":2264.083,"endTime":2265.625,"body":"the definition, but"},{"startTime":2265.625,"endTime":2267.833,"body":"that's what I would do."},{"startTime":2270.791,"endTime":2271.458,"body":"But yes."},{"startTime":2272.125,"endTime":2272.5,"body":"Yeah."},{"startTime":2273.083,"endTime":2273.291,"body":"Anyway."},{"startTime":2273.458,"endTime":2274.0,"body":"Because automating is"},{"startTime":2274.0,"endTime":2275.0,"body":"where you automate things."},{"startTime":2276.75,"endTime":2277.958,"body":"Automating is when you"},{"startTime":2277.958,"endTime":2279.083,"body":"make something automatic."},{"startTime":2281.416,"endTime":2281.875,"body":"That's the first part."},{"startTime":2283.416,"endTime":2283.625,"body":"Okay."},{"startTime":2284.0,"endTime":2285.416,"body":"So, we have some ideas about some new"},{"startTime":2285.416,"endTime":2286.375,"body":"things, some fun things."},{"startTime":2286.625,"endTime":2288.75,"body":"Oh, now that we're talking about AI,"},{"startTime":2288.75,"endTime":2290.5,"body":"should we just go right into the talking"},{"startTime":2290.5,"endTime":2292.125,"body":"about the trust recession and why we"},{"startTime":2292.125,"endTime":2293.833,"body":"wanted to have that conversation today?"},{"startTime":2293.833,"endTime":2294.416,"body":"Send it."},{"startTime":2294.416,"endTime":2294.625,"body":"Okay."},{"startTime":2295.125,"endTime":2297.291,"body":"So, all I have for my notes is..."},{"startTime":2297.583,"endTime":2298.125,"body":"Hold on."},{"startTime":2298.125,"endTime":2299.083,"body":"I don't remember either."},{"startTime":2299.083,"endTime":2300.375,"body":"I don't remember either, but this is a"},{"startTime":2300.375,"endTime":2301.291,"body":"smart point I made"},{"startTime":2301.291,"endTime":2301.958,"body":"when you were starting."},{"startTime":2302.75,"endTime":2304.0,"body":"At the moment, it felt very smart."},{"startTime":2304.5,"endTime":2306.166,"body":"Talk about the trust recession, about"},{"startTime":2306.166,"endTime":2308.416,"body":"fear around AI and how this survey will"},{"startTime":2308.416,"endTime":2309.166,"body":"help you get answers."},{"startTime":2310.041,"endTime":2310.291,"body":"Yeah."},{"startTime":2310.666,"endTime":2312.125,"body":"I think we kind of touched on this of"},{"startTime":2312.125,"endTime":2315.916,"body":"just providing more context around what"},{"startTime":2315.916,"endTime":2317.083,"body":"else people are doing."},{"startTime":2317.583,"endTime":2319.291,"body":"Also, I think it's really important,"},{"startTime":2319.541,"endTime":2322.416,"body":"speaking of surveys, to survey your"},{"startTime":2322.416,"endTime":2323.375,"body":"customers and your"},{"startTime":2323.375,"endTime":2325.125,"body":"clients about their thoughts."},{"startTime":2325.5,"endTime":2326.416,"body":"Because one of the things..."},{"startTime":2326.416,"endTime":2326.625,"body":"Thank you for the"},{"startTime":2326.625,"endTime":2327.791,"body":"charity thing just like this."},{"startTime":2327.791,"endTime":2328.208,"body":"It motivates people."},{"startTime":2328.208,"endTime":2329.958,"body":"It doesn't even have to be this crazy."},{"startTime":2330.208,"endTime":2332.0,"body":"It could literally be a one question"},{"startTime":2332.0,"endTime":2335.083,"body":"email about, to your clients, asking"},{"startTime":2335.083,"endTime":2338.541,"body":"them, \"How do you feel about AI adoption"},{"startTime":2338.541,"endTime":2340.25,"body":"when it comes to your bookkeeping?\""},{"startTime":2340.708,"endTime":2341.791,"body":"Just like offshoring."},{"startTime":2342.041,"endTime":2343.166,"body":"You cannot do this"},{"startTime":2343.166,"endTime":2344.208,"body":"without their permission."},{"startTime":2345.083,"endTime":2345.291,"body":"Totally."},{"startTime":2345.583,"endTime":2348.625,"body":"So, if you've turned on QuickBooks AI or"},{"startTime":2348.625,"endTime":2351.25,"body":"any on your clients, I hope to God that"},{"startTime":2351.25,"endTime":2352.791,"body":"you have gotten permission from your"},{"startTime":2352.791,"endTime":2354.458,"body":"clients because I know myself..."},{"startTime":2354.458,"endTime":2355.083,"body":"Well, to a lawyer."},{"startTime":2355.541,"endTime":2355.75,"body":"Yeah."},{"startTime":2356.125,"endTime":2356.291,"body":"Yes."},{"startTime":2356.791,"endTime":2359.791,"body":"And I know for myself, I don't want"},{"startTime":2359.791,"endTime":2362.458,"body":"people feeding my information into AI. I"},{"startTime":2362.458,"endTime":2364.541,"body":"know my shit's all over the internet."},{"startTime":2364.791,"endTime":2366.0,"body":"My face is all over the internet."},{"startTime":2366.0,"endTime":2367.583,"body":"People have probably done it."},{"startTime":2367.583,"endTime":2369.125,"body":"But if it were my"},{"startTime":2369.125,"endTime":2371.5,"body":"personal financial information..."},{"startTime":2371.75,"endTime":2372.541,"body":"I'd be pissed."},{"startTime":2373.083,"endTime":2374.5,"body":"Even your clients should"},{"startTime":2374.5,"endTime":2375.791,"body":"know if you're connecting..."},{"startTime":2376.041,"endTime":2377.083,"body":"Obviously, they're going to know if"},{"startTime":2377.083,"endTime":2378.083,"body":"you're connecting your bank feeds."},{"startTime":2378.083,"endTime":2379.208,"body":"But it's kind of the same thing."},{"startTime":2379.208,"endTime":2380.666,"body":"I've had clients that..."},{"startTime":2380.666,"endTime":2381.75,"body":"A client reports into"},{"startTime":2381.75,"endTime":2384.125,"body":"chat GPT, stuff like that."},{"startTime":2384.125,"endTime":2385.791,"body":"I've had clients that didn't even want"},{"startTime":2385.791,"endTime":2387.666,"body":"their bank feeds connected to a cloud"},{"startTime":2387.666,"endTime":2389.208,"body":"software because they're that paranoid."},{"startTime":2389.583,"endTime":2391.333,"body":"So if they don't even want that connected"},{"startTime":2391.333,"endTime":2393.125,"body":"to a software that doesn't even..."},{"startTime":2393.916,"endTime":2394.833,"body":"This was pre-AI."},{"startTime":2395.833,"endTime":2396.875,"body":"There's going to be clients that are"},{"startTime":2396.875,"endTime":2398.541,"body":"probably not okay with their information"},{"startTime":2398.541,"endTime":2399.666,"body":"being fed through AI."},{"startTime":2399.958,"endTime":2401.625,"body":"So I hope you're just..."},{"startTime":2401.625,"endTime":2402.041,"body":"Be careful."},{"startTime":2402.041,"endTime":2403.208,"body":"At least be transparent."},{"startTime":2403.208,"endTime":2403.625,"body":"And transparent."},{"startTime":2404.541,"endTime":2406.666,"body":"Careful, but also transparent because"},{"startTime":2406.666,"endTime":2408.083,"body":"that way someone can make a decision."},{"startTime":2408.083,"endTime":2409.833,"body":"Just like if you're offshoring, your"},{"startTime":2409.833,"endTime":2411.083,"body":"clients need to know that."},{"startTime":2411.333,"endTime":2411.541,"body":"Yeah."},{"startTime":2411.833,"endTime":2412.833,"body":"Your stuff is going across."},{"startTime":2412.833,"endTime":2413.208,"body":"You can't do that secretly."},{"startTime":2414.333,"endTime":2414.541,"body":"Yeah."},{"startTime":2414.541,"endTime":2415.625,"body":"But people do it all the time."},{"startTime":2415.791,"endTime":2416.208,"body":"Yeah."},{"startTime":2417.291,"endTime":2418.708,"body":"It's kind of scary."},{"startTime":2418.708,"endTime":2420.541,"body":"But anyways, make sure your agreements"},{"startTime":2420.541,"endTime":2423.083,"body":"have AI clauses and things like that."},{"startTime":2423.583,"endTime":2424.791,"body":"If you are going to be using them."},{"startTime":2424.791,"endTime":2427.041,"body":"But back to the survey thing, if you want"},{"startTime":2427.041,"endTime":2429.791,"body":"to be implementing this inside of your"},{"startTime":2429.791,"endTime":2432.041,"body":"firm or understand what"},{"startTime":2432.041,"endTime":2434.0,"body":"your actual clients feel."},{"startTime":2434.0,"endTime":2435.875,"body":"Because my clients feel differently about"},{"startTime":2435.875,"endTime":2437.875,"body":"AI than a lot of other people's clients"},{"startTime":2437.875,"endTime":2439.291,"body":"because of just the"},{"startTime":2439.291,"endTime":2440.291,"body":"business that they're in."},{"startTime":2440.291,"endTime":2440.958,"body":"They're entrepreneurs."},{"startTime":2442.958,"endTime":2445.958,"body":"They're adopting it, but maybe not a"},{"startTime":2445.958,"endTime":2447.125,"body":"construction company."},{"startTime":2447.125,"endTime":2447.541,"body":"Oh, totally."},{"startTime":2447.541,"endTime":2449.166,"body":"Or a restaurant."},{"startTime":2449.708,"endTime":2451.25,"body":"Maybe they have a very"},{"startTime":2451.25,"endTime":2452.666,"body":"firm stance about AI."},{"startTime":2453.125,"endTime":2455.416,"body":"And so you need to find out from your"},{"startTime":2455.416,"endTime":2458.25,"body":"customer base, like potential customers,"},{"startTime":2459.0,"endTime":2461.375,"body":"current customers, find out what they"},{"startTime":2461.375,"endTime":2463.375,"body":"actually feel about AI before you get"},{"startTime":2463.375,"endTime":2464.291,"body":"freaked out about it"},{"startTime":2464.291,"endTime":2465.166,"body":"taking over your job."},{"startTime":2465.541,"endTime":2466.166,"body":"Yeah, exactly."},{"startTime":2466.375,"endTime":2468.0,"body":"Because some people just, I know so many"},{"startTime":2468.0,"endTime":2468.916,"body":"people who are like, \"I'm"},{"startTime":2468.916,"endTime":2470.208,"body":"absolutely resisting AI.\""},{"startTime":2470.916,"endTime":2471.791,"body":"Which is totally fine."},{"startTime":2471.791,"endTime":2473.0,"body":"That's okay if you resist it."},{"startTime":2473.208,"endTime":2473.833,"body":"That's totally fine."},{"startTime":2475.375,"endTime":2475.833,"body":"Let's talk."},{"startTime":2475.833,"endTime":2477.25,"body":"We've got a couple more things we wanted"},{"startTime":2477.25,"endTime":2479.708,"body":"to cover before we get into some of the"},{"startTime":2479.708,"endTime":2480.958,"body":"fun things to kind of tease that."},{"startTime":2481.791,"endTime":2482.416,"body":"Number one, where can"},{"startTime":2482.416,"endTime":2483.291,"body":"people take the survey?"},{"startTime":2483.833,"endTime":2485.583,"body":"And number two, also what are the dates?"},{"startTime":2485.583,"endTime":2486.416,"body":"Because I know you are the"},{"startTime":2486.416,"endTime":2487.291,"body":"queen of remembering that."},{"startTime":2487.625,"endTime":2487.875,"body":"Oh, God."},{"startTime":2488.291,"endTime":2488.791,"body":"I knew I was going to"},{"startTime":2488.791,"endTime":2490.041,"body":"have to pull up my notes out."},{"startTime":2490.458,"endTime":2492.291,"body":"The first shoulder that we said June 1st"},{"startTime":2492.291,"endTime":2493.666,"body":"to June 15th is the"},{"startTime":2493.666,"endTime":2496.416,"body":"opt-in dates of the survey."},{"startTime":2496.416,"endTime":2498.291,"body":"So it means that anybody could take the"},{"startTime":2498.291,"endTime":2499.833,"body":"survey from June 1st to June 15th."},{"startTime":2499.833,"endTime":2501.666,"body":"We actually encourage you, if you can,"},{"startTime":2502.041,"endTime":2503.75,"body":"we'd love for you as soon as you submit"},{"startTime":2503.75,"endTime":2505.708,"body":"your results to just share the link."},{"startTime":2505.708,"endTime":2506.75,"body":"And maybe that's something that we put on"},{"startTime":2506.75,"endTime":2507.791,"body":"the landing page when they do the"},{"startTime":2507.791,"endTime":2509.625,"body":"results, so please share this with your"},{"startTime":2509.625,"endTime":2512.0,"body":"fellow bookkeeper or account friends."},{"startTime":2512.5,"endTime":2514.166,"body":"And post it in a Facebook group if you're"},{"startTime":2514.166,"endTime":2515.208,"body":"inside of any of them."},{"startTime":2515.208,"endTime":2516.875,"body":"Like, guys, the more people do this, the"},{"startTime":2516.875,"endTime":2519.583,"body":"more data that we can have that can help"},{"startTime":2519.583,"endTime":2520.583,"body":"you guys make better"},{"startTime":2520.583,"endTime":2522.166,"body":"decisions to support you guys."},{"startTime":2523.0,"endTime":2525.166,"body":"So June 1st to June 15th will be the"},{"startTime":2525.166,"endTime":2525.875,"body":"dates that you guys"},{"startTime":2525.875,"endTime":2526.875,"body":"can fill out the survey."},{"startTime":2526.875,"endTime":2528.166,"body":"We will be releasing these"},{"startTime":2528.166,"endTime":2530.291,"body":"survey results on June 30th."},{"startTime":2530.291,"endTime":2532.083,"body":"I thought it was July 1st."},{"startTime":2532.083,"endTime":2532.416,"body":"Either way."},{"startTime":2532.416,"endTime":2533.125,"body":"Either way, it's right"},{"startTime":2533.125,"endTime":2534.541,"body":"around those couple of days."},{"startTime":2534.791,"endTime":2536.708,"body":"I thought it was right around that time."},{"startTime":2537.416,"endTime":2538.458,"body":"And that means that that's when we're"},{"startTime":2538.458,"endTime":2538.833,"body":"going to actually"},{"startTime":2538.833,"endTime":2540.541,"body":"present the survey results."},{"startTime":2540.541,"endTime":2541.291,"body":"We'll send them to you via"},{"startTime":2541.291,"endTime":2542.583,"body":"email, if I remember correctly."},{"startTime":2542.958,"endTime":2544.25,"body":"Just like last year, if you've been a"},{"startTime":2544.25,"endTime":2545.5,"body":"part of Serena's, and does it also"},{"startTime":2545.5,"endTime":2546.291,"body":"include last year's?"},{"startTime":2546.291,"endTime":2547.791,"body":"Did we decide that that was including"},{"startTime":2547.791,"endTime":2548.583,"body":"last year's results?"},{"startTime":2548.583,"endTime":2550.291,"body":"We're going to have some comparisons, but"},{"startTime":2550.291,"endTime":2552.375,"body":"because we're changing the survey, so..."},{"startTime":2552.375,"endTime":2552.583,"body":"It's going to be hard"},{"startTime":2552.583,"endTime":2554.0,"body":"to, like, f**king white."},{"startTime":2554.0,"endTime":2554.791,"body":"You're not going to be able to use this."},{"startTime":2554.791,"endTime":2554.958,"body":"Yeah."},{"startTime":2554.958,"endTime":2556.625,"body":"So we're going to have some blurbs in"},{"startTime":2556.625,"endTime":2558.458,"body":"there about, like, what it was last year"},{"startTime":2558.458,"endTime":2559.541,"body":"and how things have changed."},{"startTime":2559.833,"endTime":2561.25,"body":"But yeah."},{"startTime":2561.583,"endTime":2563.625,"body":"And so go to ambitiousbookkeeper.com"},{"startTime":2563.625,"endTime":2566.458,"body":"slash survey to take the survey."},{"startTime":2567.166,"endTime":2569.041,"body":"And yes, please share it wherever..."},{"startTime":2569.333,"endTime":2571.041,"body":"And also be with LaQueen.com backslash"},{"startTime":2571.041,"endTime":2572.083,"body":"survey too, since we'll"},{"startTime":2572.083,"endTime":2573.166,"body":"have two different options."},{"startTime":2573.541,"endTime":2573.75,"body":"Yeah."},{"startTime":2573.791,"endTime":2574.0,"body":"Yeah."},{"startTime":2574.416,"endTime":2574.666,"body":"Cool."},{"startTime":2575.541,"endTime":2577.75,"body":"As far as fun things, so we definitely"},{"startTime":2577.75,"endTime":2579.083,"body":"wanted to talk a little bit about this,"},{"startTime":2579.083,"endTime":2580.291,"body":"and this will be kind of like our last"},{"startTime":2580.291,"endTime":2581.833,"body":"thing that we'll talk about today."},{"startTime":2582.958,"endTime":2584.166,"body":"But what are some fun things that people"},{"startTime":2584.166,"endTime":2585.375,"body":"can expect that's different?"},{"startTime":2585.375,"endTime":2587.125,"body":"Not necessarily in the survey, but how"},{"startTime":2587.125,"endTime":2588.625,"body":"we're going to deliver these results,"},{"startTime":2588.625,"endTime":2589.958,"body":"because we're very amped up on it."},{"startTime":2589.958,"endTime":2591.166,"body":"And we talked a lot about this yesterday."},{"startTime":2591.208,"endTime":2592.541,"body":"Oh, I'm like, what are we doing?"},{"startTime":2592.791,"endTime":2593.25,"body":"I don't remember."},{"startTime":2593.5,"endTime":2594.25,"body":"I remember blacked out."},{"startTime":2594.458,"endTime":2596.083,"body":"I feel like I blacked out a little bit"},{"startTime":2596.083,"endTime":2596.666,"body":"when we were talking."},{"startTime":2597.291,"endTime":2597.416,"body":"Okay."},{"startTime":2597.416,"endTime":2598.375,"body":"So let me just get..."},{"startTime":2598.375,"endTime":2599.5,"body":"Let me just tell you guys a little"},{"startTime":2599.5,"endTime":2600.416,"body":"something that I'm so"},{"startTime":2600.416,"endTime":2601.666,"body":"excited about for the survey."},{"startTime":2602.166,"endTime":2603.916,"body":"So this is something that no matter what,"},{"startTime":2603.916,"endTime":2606.625,"body":"everybody who opts in to actually receive"},{"startTime":2606.625,"endTime":2607.541,"body":"the survey results will"},{"startTime":2607.541,"endTime":2609.416,"body":"receive the survey 100%."},{"startTime":2610.375,"endTime":2612.25,"body":"However, we are going to be doing a new"},{"startTime":2612.25,"endTime":2614.125,"body":"layer to this, which is going to be where"},{"startTime":2614.125,"endTime":2615.375,"body":"if you guys want to be able to, like,"},{"startTime":2615.375,"endTime":2617.208,"body":"kind of interact with the survey, and"},{"startTime":2617.208,"endTime":2619.166,"body":"what we mean by that is ask some further"},{"startTime":2619.166,"endTime":2621.083,"body":"questions, be able to have it, like, kind"},{"startTime":2621.083,"endTime":2622.416,"body":"of analyze the information."},{"startTime":2622.708,"endTime":2624.0,"body":"So maybe, for example, we were just"},{"startTime":2624.0,"endTime":2625.041,"body":"talking about some of the things."},{"startTime":2625.458,"endTime":2627.25,"body":"Let's just say that you want to know of"},{"startTime":2627.25,"endTime":2630.458,"body":"the people who offshore, how much revenue"},{"startTime":2630.458,"endTime":2631.375,"body":"are they currently making?"},{"startTime":2631.625,"endTime":2632.416,"body":"Where is the owner..."},{"startTime":2633.708,"endTime":2634.791,"body":"How much time is the owner"},{"startTime":2634.791,"endTime":2635.625,"body":"spending in the business?"},{"startTime":2635.875,"endTime":2637.375,"body":"And also, what are the people who are"},{"startTime":2637.375,"endTime":2639.25,"body":"offshoring saying are the problems they"},{"startTime":2639.25,"endTime":2640.291,"body":"have with offshoring?"},{"startTime":2640.75,"endTime":2643.416,"body":"You can actually ask it questions to kind"},{"startTime":2643.416,"endTime":2644.416,"body":"of get the information"},{"startTime":2644.416,"endTime":2645.416,"body":"that you want from it."},{"startTime":2646.291,"endTime":2647.541,"body":"So it's kind of like an interactive bot"},{"startTime":2647.541,"endTime":2648.958,"body":"that you guys will be"},{"startTime":2648.958,"endTime":2650.125,"body":"able to ask those questions."},{"startTime":2650.333,"endTime":2652.666,"body":"This will be paid since it is a bit more"},{"startTime":2652.666,"endTime":2655.0,"body":"higher of a level than just the survey"},{"startTime":2655.0,"endTime":2656.333,"body":"results, which anybody could take those"},{"startTime":2656.333,"endTime":2657.875,"body":"survey results and be able to utilize"},{"startTime":2657.875,"endTime":2658.708,"body":"them and understand"},{"startTime":2658.708,"endTime":2659.541,"body":"them and dissect them."},{"startTime":2660.083,"endTime":2661.541,"body":"But this is just a bot that can help you"},{"startTime":2661.541,"endTime":2662.958,"body":"almost, like, understand a little bit"},{"startTime":2662.958,"endTime":2666.708,"body":"more about the survey results and be able"},{"startTime":2666.708,"endTime":2668.208,"body":"to, like, kind of pick things apart to"},{"startTime":2668.208,"endTime":2669.458,"body":"get information that you need."},{"startTime":2669.458,"endTime":2669.708,"body":"Yeah."},{"startTime":2670.0,"endTime":2671.041,"body":"Especially if, like, you have..."},{"startTime":2672.0,"endTime":2674.583,"body":"My curiosity question was, like, does"},{"startTime":2674.583,"endTime":2677.125,"body":"having a certain number of years of"},{"startTime":2677.125,"endTime":2679.791,"body":"experience in the corporate world or"},{"startTime":2679.791,"endTime":2682.166,"body":"elsewhere make a"},{"startTime":2682.166,"endTime":2683.791,"body":"difference in your success?"},{"startTime":2684.375,"endTime":2684.583,"body":"Success."},{"startTime":2684.791,"endTime":2685.0,"body":"Yeah."},{"startTime":2685.25,"endTime":2685.75,"body":"And, like, in how"},{"startTime":2685.75,"endTime":2686.75,"body":"much money you're making."},{"startTime":2686.75,"endTime":2688.166,"body":"And, like, and it doesn't mean that just"},{"startTime":2688.166,"endTime":2690.625,"body":"because that's what the survey says is"},{"startTime":2690.625,"endTime":2692.0,"body":"going to be end result."},{"startTime":2692.0,"endTime":2692.5,"body":"Like, you guys can"},{"startTime":2692.5,"endTime":2693.5,"body":"create whatever reality."},{"startTime":2694.041,"endTime":2696.708,"body":"But what we plan to do is create a very"},{"startTime":2696.708,"endTime":2698.5,"body":"special bot that's very interactive,"},{"startTime":2698.5,"endTime":2699.791,"body":"which, like I said, is not going to be"},{"startTime":2699.791,"endTime":2701.666,"body":"included for the survey results."},{"startTime":2702.125,"endTime":2703.375,"body":"It will be a separate purchase."},{"startTime":2703.916,"endTime":2705.166,"body":"You guys will have more information about"},{"startTime":2705.166,"endTime":2706.958,"body":"that when the results do go live, is when"},{"startTime":2706.958,"endTime":2708.041,"body":"this will go live as well."},{"startTime":2708.75,"endTime":2709.833,"body":"And we're really excited about that"},{"startTime":2709.833,"endTime":2711.291,"body":"because I believe we also said that we"},{"startTime":2711.291,"endTime":2711.708,"body":"were going to have it"},{"startTime":2711.708,"endTime":2714.083,"body":"attached to prior year data, right?"},{"startTime":2714.083,"endTime":2715.375,"body":"Isn't that what we said we were going to"},{"startTime":2715.375,"endTime":2716.083,"body":"have it attached to?"},{"startTime":2716.583,"endTime":2718.625,"body":"And so that way, every year as well, we"},{"startTime":2718.625,"endTime":2720.875,"body":"would resell this same bot built into the"},{"startTime":2720.875,"endTime":2723.041,"body":"new plan every single year, which would"},{"startTime":2723.041,"endTime":2724.5,"body":"be different purchases each year."},{"startTime":2724.958,"endTime":2726.708,"body":"But essentially that every year you can"},{"startTime":2726.708,"endTime":2728.458,"body":"compile more and more data about how the"},{"startTime":2728.458,"endTime":2729.791,"body":"industry has changed and"},{"startTime":2729.791,"endTime":2731.291,"body":"being able to interact with it."},{"startTime":2731.291,"endTime":2732.416,"body":"It's almost like you're getting coached,"},{"startTime":2732.416,"endTime":2733.416,"body":"but not really getting coached."},{"startTime":2733.791,"endTime":2734.0,"body":"Right."},{"startTime":2734.166,"endTime":2737.333,"body":"It's going to be like a data analyst bot"},{"startTime":2737.333,"endTime":2739.208,"body":"of, like, pulling the facts out for you"},{"startTime":2739.208,"endTime":2740.625,"body":"that you can then take"},{"startTime":2740.625,"endTime":2742.291,"body":"and make decisions off of."},{"startTime":2743.125,"endTime":2744.333,"body":"We're going to just have to make sure we"},{"startTime":2744.333,"endTime":2745.791,"body":"program it not to be a coach"},{"startTime":2745.791,"endTime":2747.833,"body":"because AI likes to do that."},{"startTime":2748.125,"endTime":2749.291,"body":"Like, would you like me to pull this for"},{"startTime":2749.291,"endTime":2750.458,"body":"you and do this for you?"},{"startTime":2751.666,"endTime":2753.166,"body":"We're like, sit down."},{"startTime":2753.166,"endTime":2753.625,"body":"I literally don't."},{"startTime":2754.041,"endTime":2754.291,"body":"Yep."},{"startTime":2754.791,"endTime":2755.5,"body":"Call him Chad."},{"startTime":2755.5,"endTime":2756.291,"body":"That's what we call him, Chad."},{"startTime":2756.625,"endTime":2757.875,"body":"Our friend Ashley, shout out to Ashley."},{"startTime":2758.916,"endTime":2759.541,"body":"She's the one who called him"},{"startTime":2759.541,"endTime":2761.291,"body":"Chad and now he's Chad to me."},{"startTime":2761.291,"endTime":2761.791,"body":"He's the only man in my"},{"startTime":2761.791,"endTime":2763.041,"body":"life other than my dog."},{"startTime":2763.833,"endTime":2764.958,"body":"But anyway, so that's like the biggest"},{"startTime":2764.958,"endTime":2766.625,"body":"thing we're really excited about is like,"},{"startTime":2766.625,"endTime":2767.791,"body":"because we're going to be bringing"},{"startTime":2767.791,"endTime":2769.791,"body":"someone in to help kind of customize this"},{"startTime":2769.791,"endTime":2771.625,"body":"to be something that is heavily"},{"startTime":2771.625,"endTime":2773.291,"body":"interactive that can help you guys to"},{"startTime":2773.291,"endTime":2775.625,"body":"make that decision or whatever you guys"},{"startTime":2775.625,"endTime":2777.041,"body":"are looking at, especially around like,"},{"startTime":2777.041,"endTime":2778.416,"body":"you know, the firms that are"},{"startTime":2778.416,"endTime":2779.958,"body":"using AI, where are they at?"},{"startTime":2779.958,"endTime":2782.041,"body":"Like, it's just going to be so I think"},{"startTime":2782.041,"endTime":2782.708,"body":"it's going to be great."},{"startTime":2782.875,"endTime":2784.291,"body":"Like the average number of people using"},{"startTime":2784.291,"endTime":2786.666,"body":"software like AI software is how many"},{"startTime":2786.666,"endTime":2788.125,"body":"numbers of softwares are they using?"},{"startTime":2788.416,"endTime":2788.625,"body":"Yeah."},{"startTime":2788.708,"endTime":2789.958,"body":"I think a lot of people always strive for"},{"startTime":2789.958,"endTime":2790.666,"body":"like, I just want to use"},{"startTime":2790.666,"endTime":2792.291,"body":"one software, just do it all."},{"startTime":2792.291,"endTime":2792.916,"body":"And I'm like, that"},{"startTime":2792.916,"endTime":2794.083,"body":"doesn't work very well."},{"startTime":2794.083,"endTime":2795.75,"body":"But to the same effect is like, we're"},{"startTime":2795.75,"endTime":2797.291,"body":"going to be able to see, is there a"},{"startTime":2797.291,"endTime":2801.791,"body":"correlation between more software and"},{"startTime":2801.791,"endTime":2802.5,"body":"firms that are successful?"},{"startTime":2802.875,"endTime":2803.625,"body":"And now we're seeing"},{"startTime":2803.625,"endTime":2806.25,"body":"lower revenue or vice versa."},{"startTime":2806.708,"endTime":2807.833,"body":"Like is there a correlation?"},{"startTime":2807.833,"endTime":2809.041,"body":"Is there a correlation between the"},{"startTime":2809.041,"endTime":2811.583,"body":"success of a firm and the use of AI?"},{"startTime":2811.916,"endTime":2814.458,"body":"Because I know there's in the in my"},{"startTime":2814.458,"endTime":2817.583,"body":"niche, a guru, I would say, and maybe"},{"startTime":2817.583,"endTime":2819.416,"body":"not, I wouldn't call him like a guru, but"},{"startTime":2819.416,"endTime":2822.166,"body":"like, a thought leader in the niche that"},{"startTime":2822.166,"endTime":2825.416,"body":"I work in with clients has done his own"},{"startTime":2825.416,"endTime":2828.333,"body":"survey of how many of these types of"},{"startTime":2828.333,"endTime":2830.125,"body":"entrepreneurs are using AI."},{"startTime":2830.125,"endTime":2831.916,"body":"And he's actually found that those those"},{"startTime":2831.916,"endTime":2834.708,"body":"people that are the more people use AI,"},{"startTime":2835.375,"endTime":2837.166,"body":"the less revenue they have."},{"startTime":2837.25,"endTime":2837.708,"body":"Oh, interesting."},{"startTime":2838.083,"endTime":2839.25,"body":"Which is really interesting."},{"startTime":2839.875,"endTime":2841.041,"body":"But it's a different industry."},{"startTime":2841.041,"endTime":2842.5,"body":"It's content creation because they're"},{"startTime":2842.5,"endTime":2843.916,"body":"trying to use AI to context."},{"startTime":2844.291,"endTime":2844.958,"body":"Yeah, exactly."},{"startTime":2845.375,"endTime":2846.208,"body":"To understand like,"},{"startTime":2846.208,"endTime":2847.958,"body":"what way are they using AI?"},{"startTime":2848.541,"endTime":2849.833,"body":"Because are they like, are they using it"},{"startTime":2849.833,"endTime":2850.833,"body":"to just replace copy?"},{"startTime":2851.25,"endTime":2852.041,"body":"Or are they using it"},{"startTime":2852.041,"endTime":2853.375,"body":"to like, build things?"},{"startTime":2853.791,"endTime":2855.0,"body":"Because I think that there's a core,"},{"startTime":2855.0,"endTime":2856.625,"body":"that's where like the correlation between"},{"startTime":2856.625,"endTime":2857.875,"body":"like, are you building things is"},{"startTime":2857.875,"endTime":2859.708,"body":"different than you just like, piddling"},{"startTime":2859.708,"endTime":2861.791,"body":"through quick tasks to get quick things"},{"startTime":2861.791,"endTime":2863.291,"body":"done, which obviously could feel like"},{"startTime":2863.291,"endTime":2864.75,"body":"building, but it's not like if they're"},{"startTime":2864.75,"endTime":2867.416,"body":"using AI to actually build out a like,"},{"startTime":2867.416,"endTime":2870.083,"body":"like a full on service, like that might"},{"startTime":2870.083,"endTime":2872.375,"body":"be different, I would have to say, like,"},{"startTime":2872.375,"endTime":2873.375,"body":"right, but we don't know."},{"startTime":2873.375,"endTime":2874.75,"body":"So the context of that is like, there's"},{"startTime":2874.75,"endTime":2875.791,"body":"only so much we can get."},{"startTime":2875.791,"endTime":2877.791,"body":"And that's where we're trying to give you"},{"startTime":2877.791,"endTime":2878.708,"body":"guys a chance to have"},{"startTime":2878.708,"endTime":2880.125,"body":"more context being taken."},{"startTime":2880.125,"endTime":2881.875,"body":"That's why your answers are so important"},{"startTime":2881.875,"endTime":2883.083,"body":"in the way you answer them."},{"startTime":2883.083,"endTime":2884.166,"body":"Because it's only"},{"startTime":2884.166,"endTime":2885.291,"body":"going to give more context."},{"startTime":2885.958,"endTime":2887.583,"body":"Because I'm curious to know what his"},{"startTime":2887.583,"endTime":2889.916,"body":"results were like, how are people using?"},{"startTime":2889.916,"endTime":2891.291,"body":"Yeah, well, I think based on the"},{"startTime":2891.291,"endTime":2893.041,"body":"industry, because he's talked about it a"},{"startTime":2893.041,"endTime":2896.291,"body":"lot is like, okay, based on the industry"},{"startTime":2896.291,"endTime":2899.0,"body":"is people are starting to use AI to"},{"startTime":2899.0,"endTime":2900.0,"body":"outsource more of their"},{"startTime":2900.0,"endTime":2901.583,"body":"thinking to create content."},{"startTime":2901.875,"endTime":2903.25,"body":"And these people are in the"},{"startTime":2903.25,"endTime":2905.875,"body":"business of creating content."},{"startTime":2906.208,"endTime":2909.583,"body":"So if you are like, outsourcing your"},{"startTime":2909.583,"endTime":2912.875,"body":"personality to AI, like that would be"},{"startTime":2912.875,"endTime":2916.416,"body":"like me having AI write all of my, my"},{"startTime":2916.416,"endTime":2918.916,"body":"like, emails and my podcasts and stuff."},{"startTime":2918.916,"endTime":2921.208,"body":"And I don't like I don't even, I don't"},{"startTime":2921.208,"endTime":2922.958,"body":"even I don't even use it to ideate or"},{"startTime":2922.958,"endTime":2924.708,"body":"find bullet points to talk about."},{"startTime":2924.708,"endTime":2926.666,"body":"Like, I feel pretty strongly about that"},{"startTime":2926.666,"endTime":2928.625,"body":"with you podcasts, but mine are usually"},{"startTime":2928.625,"endTime":2931.125,"body":"from like, where I come into the picture"},{"startTime":2931.125,"endTime":2932.791,"body":"with that is like, typically, as you"},{"startTime":2932.791,"endTime":2933.458,"body":"know, I'm a rambler."},{"startTime":2934.0,"endTime":2935.375,"body":"So like, I have to ramble for 10 minutes"},{"startTime":2935.375,"endTime":2936.291,"body":"before I understand even"},{"startTime":2936.291,"endTime":2937.083,"body":"what I'm trying to say."},{"startTime":2937.083,"endTime":2938.708,"body":"And also I ping pong in 10 directions"},{"startTime":2938.708,"endTime":2940.916,"body":"because ADHD life, like so for me"},{"startTime":2940.916,"endTime":2942.25,"body":"sometimes, but AI is not"},{"startTime":2942.25,"endTime":2943.625,"body":"giving me the idea, right?"},{"startTime":2943.875,"endTime":2945.708,"body":"I'm giving it the idea and telling it by"},{"startTime":2945.708,"endTime":2947.375,"body":"I'm telling them all my ideas, but now"},{"startTime":2947.375,"endTime":2949.666,"body":"just organize my ideas and find the"},{"startTime":2949.666,"endTime":2950.666,"body":"common theme because"},{"startTime":2950.666,"endTime":2952.125,"body":"there's 20 million of them."},{"startTime":2952.125,"endTime":2952.625,"body":"You know what I mean?"},{"startTime":2952.958,"endTime":2954.416,"body":"But some people relying on that."},{"startTime":2954.708,"endTime":2954.875,"body":"Yeah."},{"startTime":2955.291,"endTime":2957.416,"body":"And you know, and do you think that"},{"startTime":2957.416,"endTime":2958.75,"body":"sometimes like people"},{"startTime":2958.75,"endTime":2960.25,"body":"want to hear the rambling?"},{"startTime":2960.791,"endTime":2961.333,"body":"They do."},{"startTime":2961.333,"endTime":2963.25,"body":"But I also like think that my ping ping"},{"startTime":2963.25,"endTime":2964.416,"body":"took me to the survey."},{"startTime":2964.666,"endTime":2965.583,"body":"But I'm right."},{"startTime":2966.125,"endTime":2970.958,"body":"Because like there are times too, where"},{"startTime":2970.958,"endTime":2972.375,"body":"I've listened to my own podcasts, like"},{"startTime":2972.375,"endTime":2974.791,"body":"before even anything like AI just had"},{"startTime":2974.791,"endTime":2976.541,"body":"helped me to organize my bullet points"},{"startTime":2976.541,"endTime":2977.625,"body":"that I already knew I was going to say."},{"startTime":2977.958,"endTime":2979.125,"body":"And I still do ramble."},{"startTime":2979.125,"endTime":2980.416,"body":"I don't read a script."},{"startTime":2980.916,"endTime":2982.541,"body":"Like I'm always gone off the cuff, but"},{"startTime":2982.541,"endTime":2984.458,"body":"it's like for me, if I don't have at"},{"startTime":2984.458,"endTime":2985.291,"body":"least like, what do I at"},{"startTime":2985.291,"endTime":2986.208,"body":"least want to talk about?"},{"startTime":2986.208,"endTime":2987.041,"body":"I could talk about all of a sudden I'm"},{"startTime":2987.041,"endTime":2987.666,"body":"talking about puppies."},{"startTime":2988.25,"endTime":2990.666,"body":"Like I go down rabbit holes, and I just"},{"startTime":2990.666,"endTime":2991.625,"body":"like don't know where I'm at."},{"startTime":2991.625,"endTime":2992.875,"body":"I don't even know where I'm at anymore."},{"startTime":2992.875,"endTime":2993.541,"body":"And I'm like, what did I,"},{"startTime":2993.791,"endTime":2994.458,"body":"what were you talking about?"},{"startTime":2994.458,"endTime":2995.708,"body":"Well, you're in my living room."},{"startTime":2996.25,"endTime":2997.125,"body":"I am in a living room."},{"startTime":2997.416,"endTime":2998.083,"body":"I was like, what am I?"},{"startTime":2998.375,"endTime":3000.291,"body":"I had like my face definitely showed"},{"startTime":3000.291,"endTime":3001.125,"body":"like, wait, am I in the"},{"startTime":3001.125,"endTime":3001.791,"body":"living room right now?"},{"startTime":3002.083,"endTime":3004.5,"body":"Like it's a podcast studio."},{"startTime":3004.5,"endTime":3005.458,"body":"It's very professional."},{"startTime":3005.458,"endTime":3007.0,"body":"This is all of a sudden a podcast studio."},{"startTime":3007.0,"endTime":3008.041,"body":"It just got really like"},{"startTime":3008.041,"endTime":3009.625,"body":"very professional for a second."},{"startTime":3009.625,"endTime":3011.208,"body":"I know it took us an hour to set this up"},{"startTime":3011.208,"endTime":3011.791,"body":"and we haven't even"},{"startTime":3011.791,"endTime":3012.958,"body":"been recording for an hour."},{"startTime":3013.333,"endTime":3015.208,"body":"Actually 59 minutes and 43."},{"startTime":3015.208,"endTime":3016.375,"body":"We also recorded us"},{"startTime":3016.375,"endTime":3017.583,"body":"while we were setting up."},{"startTime":3017.916,"endTime":3018.666,"body":"It's true."},{"startTime":3019.333,"endTime":3020.458,"body":"So about that time."},{"startTime":3020.791,"endTime":3022.25,"body":"So yeah, that's the biggest fun thing"},{"startTime":3022.25,"endTime":3023.75,"body":"that we're implementing on this round,"},{"startTime":3023.75,"endTime":3025.625,"body":"I'd say is really the only thing other"},{"startTime":3025.625,"endTime":3026.791,"body":"than you guys might be hearing us on"},{"startTime":3026.791,"endTime":3027.75,"body":"other people's podcasts."},{"startTime":3028.166,"endTime":3029.541,"body":"Um, cause we're going to be doing some"},{"startTime":3029.541,"endTime":3030.833,"body":"heavier promotion on this."},{"startTime":3030.833,"endTime":3031.958,"body":"That way we can make sure that more"},{"startTime":3031.958,"endTime":3033.458,"body":"people get access to this."},{"startTime":3033.958,"endTime":3034.166,"body":"Yeah."},{"startTime":3034.583,"endTime":3035.666,"body":"We find, I don't want to say the word"},{"startTime":3035.666,"endTime":3036.916,"body":"duty because it's not our responsibility"},{"startTime":3036.916,"endTime":3039.291,"body":"to do anything for anybody, but it's our"},{"startTime":3039.291,"endTime":3041.791,"body":"duty as people who are, I'd say gurus"},{"startTime":3041.791,"endTime":3043.708,"body":"influencers of this space."},{"startTime":3044.333,"endTime":3047.958,"body":"But as people who are trying to help lead"},{"startTime":3047.958,"endTime":3050.25,"body":"the space into like this next wave of"},{"startTime":3050.25,"endTime":3052.666,"body":"whatever this industry is going to be, we"},{"startTime":3052.666,"endTime":3054.083,"body":"find that it's kind of our duty to make"},{"startTime":3054.083,"endTime":3055.125,"body":"sure that we get you guys"},{"startTime":3055.125,"endTime":3056.375,"body":"the results that you can."},{"startTime":3056.375,"endTime":3058.875,"body":"So we do want to push for high numbers so"},{"startTime":3058.875,"endTime":3060.291,"body":"that way you guys can get better results."},{"startTime":3060.583,"endTime":3062.083,"body":"So like, like I said, I'm going to highly"},{"startTime":3062.083,"endTime":3064.166,"body":"encourage you, like my call to action to,"},{"startTime":3064.166,"endTime":3065.791,"body":"to you and my ask for you today is number"},{"startTime":3065.791,"endTime":3067.291,"body":"one, you're going towards charity, which"},{"startTime":3067.291,"endTime":3069.5,"body":"we thank you so much for that, um, for us"},{"startTime":3069.5,"endTime":3070.833,"body":"to be able to contribute to charity."},{"startTime":3071.166,"endTime":3073.291,"body":"Um, the second piece is that the more"},{"startTime":3073.291,"endTime":3074.958,"body":"that you can tell your friends, I'm just"},{"startTime":3074.958,"endTime":3076.375,"body":"going to encourage that you send it to,"},{"startTime":3076.375,"endTime":3077.375,"body":"I'm going to challenge you guys."},{"startTime":3077.375,"endTime":3078.291,"body":"Just as much as we said,"},{"startTime":3078.291,"endTime":3079.875,"body":"we put our number down."},{"startTime":3079.875,"endTime":3081.708,"body":"I, this girl loves KPIs. I"},{"startTime":3081.708,"endTime":3084.25,"body":"want you to send the link to five other"},{"startTime":3084.25,"endTime":3085.708,"body":"bookkeepers and accountants or just post"},{"startTime":3085.708,"endTime":3086.75,"body":"it in one Facebook group."},{"startTime":3087.375,"endTime":3088.5,"body":"And if you want to share that you did"},{"startTime":3088.5,"endTime":3090.458,"body":"that, come on Instagram to either at"},{"startTime":3090.458,"endTime":3092.291,"body":"ambitious bookkeeper or at workflow queen"},{"startTime":3092.291,"endTime":3094.375,"body":"and let us know that like, Hey, I just"},{"startTime":3094.375,"endTime":3095.291,"body":"shared the survey results."},{"startTime":3095.833,"endTime":3097.375,"body":"We want, we love celebrating people."},{"startTime":3097.375,"endTime":3098.291,"body":"Like we'll say thank you."},{"startTime":3098.291,"endTime":3100.0,"body":"And you can also comment below the video"},{"startTime":3100.0,"endTime":3101.208,"body":"if you're hopefully you're"},{"startTime":3101.208,"endTime":3102.083,"body":"watching this on YouTube."},{"startTime":3102.416,"endTime":3103.708,"body":"Hopefully you caught that at the"},{"startTime":3103.708,"endTime":3106.041,"body":"beginning that this is a video episode in"},{"startTime":3106.041,"endTime":3107.625,"body":"my living room with my"},{"startTime":3107.625,"endTime":3109.875,"body":"live from American Arizona."},{"startTime":3110.458,"endTime":3112.666,"body":"I have this whole thing I want to do to"},{"startTime":3112.666,"endTime":3113.833,"body":"be like Saturday Night Live."},{"startTime":3113.875,"endTime":3114.958,"body":"It is Saturday."},{"startTime":3114.958,"endTime":3115.583,"body":"Yes, it is."},{"startTime":3115.583,"endTime":3116.791,"body":"Um, it's a Saturday day"},{"startTime":3116.791,"endTime":3119.833,"body":"live Saturday day live."},{"startTime":3119.833,"endTime":3121.375,"body":"And our plan today is literally frolic"},{"startTime":3121.375,"endTime":3122.291,"body":"around town filming"},{"startTime":3122.291,"endTime":3123.916,"body":"videos for promo for this."},{"startTime":3123.916,"endTime":3124.541,"body":"Yes."},{"startTime":3125.041,"endTime":3125.833,"body":"So stoked."},{"startTime":3126.25,"endTime":3127.25,"body":"All right."},{"startTime":3127.25,"endTime":3127.875,"body":"What do you have left"},{"startTime":3127.875,"endTime":3129.291,"body":"on your handy dandy iPad?"},{"startTime":3129.291,"endTime":3130.25,"body":"We've got the dates, which"},{"startTime":3130.25,"endTime":3131.208,"body":"we already let them know."},{"startTime":3131.208,"endTime":3133.541,"body":"So June 1st to June 15th is going to be"},{"startTime":3133.541,"endTime":3135.333,"body":"the dates that you guys can all, um,"},{"startTime":3135.833,"endTime":3136.958,"body":"submit for the survey."},{"startTime":3137.291,"endTime":3138.625,"body":"If you're catching this YouTube video"},{"startTime":3138.625,"endTime":3140.583,"body":"late or even podcast episode late after"},{"startTime":3140.583,"endTime":3142.375,"body":"the 15th, they could still"},{"startTime":3142.375,"endTime":3143.666,"body":"get access to the survey, right?"},{"startTime":3143.875,"endTime":3145.166,"body":"If they can still get the results."},{"startTime":3145.625,"endTime":3146.833,"body":"So please still sign up."},{"startTime":3147.083,"endTime":3148.208,"body":"They're going to be super valuable."},{"startTime":3149.291,"endTime":3151.958,"body":"Um, and if you're listening to this after"},{"startTime":3151.958,"endTime":3153.958,"body":"the survey is already closed and the"},{"startTime":3153.958,"endTime":3156.583,"body":"results have been released, um, there"},{"startTime":3156.583,"endTime":3158.833,"body":"will be another video to watch after this"},{"startTime":3158.833,"endTime":3162.333,"body":"one, um, with, or yeah, I guess it'll be,"},{"startTime":3162.541,"endTime":3163.75,"body":"it's not gonna be as cool."},{"startTime":3163.75,"endTime":3164.625,"body":"It's not gonna be in person."},{"startTime":3165.0,"endTime":3165.791,"body":"Unfortunately, cause I'm gonna be"},{"startTime":3165.791,"endTime":3167.041,"body":"rollicking around the house."},{"startTime":3167.041,"endTime":3168.791,"body":"It's gonna be a virtual interview, but"},{"startTime":3168.791,"endTime":3170.625,"body":"there will still be another podcast where"},{"startTime":3170.625,"endTime":3171.625,"body":"we talk about the results."},{"startTime":3171.875,"endTime":3174.208,"body":"So make sure you're subscribed to the"},{"startTime":3174.208,"endTime":3175.791,"body":"podcast or the YouTube channel."},{"startTime":3176.25,"endTime":3177.166,"body":"Um, please."},{"startTime":3177.166,"endTime":3177.75,"body":"And thank you."},{"startTime":3178.375,"endTime":3180.25,"body":"And, um, yeah, you can go to ambitious"},{"startTime":3180.25,"endTime":3182.833,"body":"bookkeeper.com slash survey or workflow"},{"startTime":3182.833,"endTime":3184.833,"body":"queen.com slash survey."},{"startTime":3185.125,"endTime":3185.458,"body":"Same thing."},{"startTime":3185.458,"endTime":3185.666,"body":"Yeah."},{"startTime":3185.875,"endTime":3186.083,"body":"Yeah."},{"startTime":3186.333,"endTime":3186.583,"body":"Cool."},{"startTime":3186.583,"endTime":3187.583,"body":"Um, all right."},{"startTime":3187.583,"endTime":3188.333,"body":"Thank you so much."},{"startTime":3188.333,"endTime":3188.833,"body":"You want to cheer?"},{"startTime":3188.833,"endTime":3189.0,"body":"Yeah."},{"startTime":3189.0,"endTime":3190.0,"body":"Let's choose our coffee."},{"startTime":3190.291,"endTime":3190.5,"body":"Yeah."},{"startTime":3190.5,"endTime":3191.541,"body":"Kind of a big deal, dude."},{"startTime":3191.708,"endTime":3193.0,"body":"You are kind of a big deal."},{"startTime":3193.791,"endTime":3195.958,"body":"I prefer to hustle."},{"startTime":3195.958,"endTime":3198.625,"body":"I mean, a line literally says a line and"},{"startTime":3198.625,"endTime":3199.666,"body":"you chose the word hustle."},{"startTime":3200.0,"endTime":3201.166,"body":"It's literally, if nobody is watching"},{"startTime":3201.166,"endTime":3202.791,"body":"this, it's a coffee mug that literally"},{"startTime":3202.791,"endTime":3203.791,"body":"says hustle and it's"},{"startTime":3203.791,"endTime":3205.0,"body":"crossed down and says a line."},{"startTime":3205.0,"endTime":3205.791,"body":"And she literally went for"},{"startTime":3205.791,"endTime":3206.958,"body":"the word hustle right now."},{"startTime":3207.25,"endTime":3208.666,"body":"Mine says kind of a big deal and it's got"},{"startTime":3208.666,"endTime":3210.875,"body":"to pick a lot of, yeah, but I'm kind of"},{"startTime":3210.875,"endTime":3211.958,"body":"in hustle mode right now."},{"startTime":3211.958,"endTime":3212.625,"body":"I'm not going to lie."},{"startTime":3212.791,"endTime":3213.458,"body":"Yeah, I am."},{"startTime":3213.458,"endTime":3214.708,"body":"But I'm kind of like, but I'm"},{"startTime":3214.708,"endTime":3216.25,"body":"super also aligned and chill."},{"startTime":3216.916,"endTime":3220.125,"body":"I love how you just have to like finalize"},{"startTime":3220.125,"endTime":3221.041,"body":"that for yourself, but"},{"startTime":3221.041,"endTime":3221.916,"body":"I'm also kind of chill."},{"startTime":3222.375,"endTime":3223.041,"body":"She is chill."},{"startTime":3223.291,"endTime":3225.458,"body":"If you got to tell me, yeah, people tell"},{"startTime":3225.458,"endTime":3227.416,"body":"you, people tell you that I tell you to"},{"startTime":3227.416,"endTime":3228.5,"body":"people tell me that"},{"startTime":3228.5,"endTime":3229.5,"body":"they like I caught it."},{"startTime":3229.5,"endTime":3231.208,"body":"They listen to my podcast and my voice is"},{"startTime":3231.208,"endTime":3232.708,"body":"so soothing and that makes me so happy"},{"startTime":3232.708,"endTime":3233.5,"body":"because I don't feel"},{"startTime":3233.5,"endTime":3234.375,"body":"that way on the inside."},{"startTime":3234.583,"endTime":3235.625,"body":"You know, people tell me all the time."},{"startTime":3235.625,"endTime":3236.5,"body":"They're like, you sound like, well,"},{"startTime":3236.5,"endTime":3238.333,"body":"Jennifer Lawrence, first of all, second"},{"startTime":3238.333,"endTime":3239.791,"body":"of all, people tell me sometimes that"},{"startTime":3239.791,"endTime":3242.25,"body":"like, I have a calming podcast voice, but"},{"startTime":3242.25,"endTime":3243.458,"body":"I'm like, do you, but"},{"startTime":3243.458,"endTime":3244.75,"body":"it's also very fast."},{"startTime":3244.75,"endTime":3246.0,"body":"I'm also psychotic."},{"startTime":3246.541,"endTime":3247.833,"body":"So there's that."},{"startTime":3248.166,"endTime":3249.541,"body":"So I just like, don't get it."},{"startTime":3249.541,"endTime":3251.541,"body":"I mean, well, hey, maybe next year when"},{"startTime":3251.541,"endTime":3252.25,"body":"we have the survey by"},{"startTime":3252.25,"endTime":3253.666,"body":"podcast, we'll finally be back."},{"startTime":3254.291,"endTime":3255.75,"body":"Yeah, maybe next year."},{"startTime":3255.75,"endTime":3257.416,"body":"We could publish it on your podcast and"},{"startTime":3257.416,"endTime":3258.375,"body":"future Alyssa problems."},{"startTime":3258.375,"endTime":3259.208,"body":"If I don't, I'm going to"},{"startTime":3259.208,"endTime":3261.041,"body":"come back doing real episodes."},{"startTime":3261.291,"endTime":3262.083,"body":"So I can't come back with"},{"startTime":3262.083,"endTime":3264.083,"body":"one episode in one year."},{"startTime":3264.75,"endTime":3266.416,"body":"Yolo, Yolo, Yolo live."},{"startTime":3266.75,"endTime":3267.291,"body":"Well, thank you everyone"},{"startTime":3267.291,"endTime":3268.291,"body":"for tuning in and listening."},{"startTime":3268.541,"endTime":3270.041,"body":"We're excited for you to hit the survey."},{"startTime":3270.041,"endTime":3271.375,"body":"Let us know if you guys do, like I said,"},{"startTime":3271.375,"endTime":3272.708,"body":"I'm going to challenge you, set it to"},{"startTime":3272.708,"endTime":3274.666,"body":"five other bookkeepers and accountants or"},{"startTime":3274.666,"endTime":3275.791,"body":"post it in one Facebook group."},{"startTime":3276.166,"endTime":3277.083,"body":"Come celebrate that to us."},{"startTime":3277.083,"endTime":3277.791,"body":"Maybe one day we'll do"},{"startTime":3277.791,"endTime":3278.833,"body":"a leaderboard for that."},{"startTime":3278.833,"endTime":3280.416,"body":"Not this year, but next year, maybe we'll"},{"startTime":3280.416,"endTime":3282.75,"body":"do a leaderboard for who shares the most"},{"startTime":3282.75,"endTime":3285.041,"body":"to other people, to get other people to"},{"startTime":3285.041,"endTime":3285.916,"body":"submit on the survey."},{"startTime":3285.916,"endTime":3286.416,"body":"That'd be fun."},{"startTime":3286.666,"endTime":3287.625,"body":"So we love challenges."},{"startTime":3288.166,"endTime":3289.291,"body":"I love being competitive."},{"startTime":3289.666,"endTime":3290.291,"body":"You guys live your"},{"startTime":3290.291,"endTime":3291.333,"body":"best life and thank you."},{"startTime":3291.333,"endTime":3291.666,"body":"Yeah."},{"startTime":3291.875,"endTime":3292.625,"body":"Thank you so much."},{"startTime":3292.833,"endTime":3293.041,"body":"Bye."},{"startTime":3293.833,"endTime":3294.25,"body":"Okay."},{"startTime":3294.5,"endTime":3295.583,"body":"We're leaving it rolling."},{"startTime":3295.916,"endTime":3297.375,"body":"I think it would be really funny for me"},{"startTime":3297.375,"endTime":3299.791,"body":"to do like, I can play my guitar."},{"startTime":3300.708,"endTime":3301.583,"body":"Oh wow."},{"startTime":3302.416,"endTime":3302.875,"body":"Okay."},{"startTime":3303.541,"endTime":3304.541,"body":"You're like, please no."},{"startTime":3304.916,"endTime":3306.0,"body":"Can I serenade you?"},{"startTime":3306.083,"endTime":3307.875,"body":"No, I can't look at you in the eyes."},{"startTime":3307.875,"endTime":3309.083,"body":"I can't look at you in the eyes."},{"startTime":3310.041,"endTime":3310.541,"body":"I'm joking."},{"startTime":3311.458,"endTime":3312.125,"body":"But you want to come up here?"},{"startTime":3312.291,"endTime":3314.0,"body":"This is going to be the cut to of like"},{"startTime":3314.0,"endTime":3315.625,"body":"live from Prescott, Arizona."},{"startTime":3315.625,"endTime":3316.166,"body":"Oh wow."},{"startTime":3316.75,"endTime":3322.041,"body":"I don't have my guitar strap on."},{"startTime":3323.083,"endTime":3324.25,"body":"Your strap on, you don't have your strap"},{"startTime":3334.791,"endTime":3353.041,"body":"(Music)"},{"startTime":3354.791,"endTime":3355.333,"body":"Thankly."},{"startTime":3355.791,"endTime":3356.166,"body":"Thank you."},{"startTime":3357.25,"endTime":3358.458,"body":"Thank you to everyone who"},{"startTime":3358.458,"endTime":3360.166,"body":"helps make this podcast possible."},{"startTime":3361.166,"endTime":3362.166,"body":"Content and interviews are"},{"startTime":3362.166,"endTime":3363.666,"body":"produced by me, Serena Shue."},{"startTime":3364.208,"endTime":3366.666,"body":"Our intro and outro music is written and"},{"startTime":3366.666,"endTime":3368.708,"body":"performed by my brother, Ian Gilliam."},{"startTime":3369.541,"endTime":3371.75,"body":"Editing is also by Ian using his awesome"},{"startTime":3371.75,"endTime":3373.125,"body":"sound engineering skills"},{"startTime":3373.125,"endTime":3375.0,"body":"along with Descript Software."},{"startTime":3375.875,"endTime":3377.958,"body":"Hosting and publishing is by Buzzsprout,"},{"startTime":3378.25,"endTime":3380.583,"body":"and you can check out the show notes for"},{"startTime":3380.583,"endTime":3382.875,"body":"links to all of these amazing resources"},{"startTime":3382.875,"endTime":3385.041,"body":"and resources mentioned in the episode."},{"startTime":3387.041,"endTime":3387.833,"body":"Be Unbrushes!"}]}