{"version":"1.0.0","segments":[{"startTime":156.601,"endTime":164.112,"body":"I have been so focused on my program"},{"startTime":156.601,"endTime":164.112,"body":"revamp and releasing a brand-new secret"},{"startTime":164.141,"endTime":170.26,"body":"audio series that actually just dropped"},{"startTime":164.141,"endTime":170.26,"body":"this morning that I have completely"},{"startTime":170.26,"endTime":176.83999999999997,"body":"neglected planning out actual content for"},{"startTime":170.26,"endTime":176.83999999999997,"body":"my YouTube channel and for the podcast."},{"startTime":176.85999999999999,"endTime":179.97,"body":"Whether you're listening to this"},{"startTime":176.85999999999999,"endTime":179.97,"body":"or watching on YouTube, hello,"},{"startTime":180.07,"endTime":181.67,"body":"it's summer here in Arizona."},{"startTime":181.95,"endTime":188.57,"body":"I've been very focused on other things"},{"startTime":181.95,"endTime":188.57,"body":"like swimming as I did today, and"},{"startTime":188.57,"endTime":193.60999999999999,"body":"my kids, and like I said, working"},{"startTime":188.57,"endTime":193.60999999999999,"body":"on that audio series and the revamp."},{"startTime":193.63,"endTime":196.64999999999998,"body":"And I've been sitting here,"},{"startTime":193.63,"endTime":196.64999999999998,"body":"my brother is my editor."},{"startTime":196.77999999999997,"endTime":197.32999999999998,"body":"Hi, Ian."},{"startTime":198.42,"endTime":201.96999999999997,"body":"It's kind of funny, like the most we"},{"startTime":198.42,"endTime":201.96999999999997,"body":"talk is through the podcast probably."},{"startTime":201.96999999999997,"endTime":210.7,"body":"Um, and he pinged me today and asked if"},{"startTime":201.96999999999997,"endTime":210.7,"body":"there was a status update on this week's"},{"startTime":210.7,"endTime":213.39,"body":"episode, and I was like, \"Oh, shoot."},{"startTime":214.51999999999998,"endTime":218.96999999999997,"body":"I guess I better come up with something.\""},{"startTime":214.51999999999998,"endTime":218.96999999999997,"body":"And I'm like going through all of my"},{"startTime":218.96999999999997,"endTime":224.07999999999998,"body":"notes on my computer and all my podcast"},{"startTime":218.96999999999997,"endTime":224.07999999999998,"body":"ideas and trying to find a way to like"},{"startTime":224.64999999999998,"endTime":229.01,"body":"take everything that I have, all these"},{"startTime":224.64999999999998,"endTime":229.01,"body":"ideas, and blend them together and"},{"startTime":229.04,"endTime":234.89,"body":"lead into what I've been working on,"},{"startTime":229.04,"endTime":234.89,"body":"and I just like, I just kind of froze."},{"startTime":234.95999999999998,"endTime":238.87199999999999,"body":"So I decided to, get"},{"startTime":234.95999999999998,"endTime":238.87199999999999,"body":"scrappy, just hit record."},{"startTime":239.582,"endTime":242.632,"body":"As you can see, if you're on"},{"startTime":239.582,"endTime":242.632,"body":"YouTube, I'm sitting in my swimsuit."},{"startTime":242.67199999999997,"endTime":243.762,"body":"I swam this morning."},{"startTime":244.09199999999998,"endTime":246.23199999999997,"body":"I've just been sitting"},{"startTime":244.09199999999998,"endTime":246.23199999999997,"body":"on my patio working."},{"startTime":246.332,"endTime":249.942,"body":"We've got some birds chirping"},{"startTime":246.332,"endTime":249.942,"body":"and a rainstorm probably gonna"},{"startTime":249.942,"endTime":251.34199999999998,"body":"come in here pretty soon."},{"startTime":252.06199999999998,"endTime":258.712,"body":"And I literally have no plan for the"},{"startTime":252.06199999999998,"endTime":258.712,"body":"content for this week or next week or"},{"startTime":258.712,"endTime":263.392,"body":"the week after because I've been in"},{"startTime":258.712,"endTime":263.392,"body":"such tunnel vision between like my kids"},{"startTime":263.402,"endTime":270.312,"body":"being home from f- for summer break and"},{"startTime":263.402,"endTime":270.312,"body":"working on revamping Elevate, my advisory"},{"startTime":270.312,"endTime":277.61199999999997,"body":"program, and With that revamping Elevate,"},{"startTime":270.312,"endTime":277.61199999999997,"body":"I decided now is finally the time to"},{"startTime":277.63199999999995,"endTime":281.822,"body":"actually create the audio series that"},{"startTime":277.63199999999995,"endTime":281.822,"body":"I've been wanting to create for it for"},{"startTime":282.332,"endTime":291.62199999999996,"body":"actual years to really prepare people for"},{"startTime":282.332,"endTime":291.62199999999996,"body":"stepping into that next ph- next phase and"},{"startTime":291.63199999999995,"endTime":293.562,"body":"getting them ready to enroll in Elevate."},{"startTime":293.562,"endTime":299.63599999999997,"body":"Because one of the things that I was"},{"startTime":293.562,"endTime":299.63599999999997,"body":"seeing is People want to gain the skills"},{"startTime":299.696,"endTime":304.196,"body":"to provide advisory services to clients,"},{"startTime":299.696,"endTime":304.196,"body":"whether that's reviewing and explaining"},{"startTime":304.196,"endTime":308.366,"body":"financials, budgeting, forecasting,"},{"startTime":304.196,"endTime":308.366,"body":"strategic advising, all of that."},{"startTime":308.446,"endTime":313.14599999999996,"body":"Those are tangible, hard"},{"startTime":308.446,"endTime":313.14599999999996,"body":"skills, and people want them."},{"startTime":313.596,"endTime":318.986,"body":"But there's this other piece that I don't"},{"startTime":313.596,"endTime":318.986,"body":"think gets talked about enough in our"},{"startTime":318.986,"endTime":325.346,"body":"industry, that you actually have to be"},{"startTime":318.986,"endTime":325.346,"body":"in the right mindset to deliver those"},{"startTime":325.346,"endTime":327.686,"body":"kinds of services and to sell them."},{"startTime":327.696,"endTime":331.856,"body":"Like, that's probably even more"},{"startTime":327.696,"endTime":331.856,"body":"important in the selling of them,"},{"startTime":332.086,"endTime":333.64599999999996,"body":"but also the delivery of them."},{"startTime":334.15599999999995,"endTime":341.356,"body":"And I guess I could have incorporated"},{"startTime":334.15599999999995,"endTime":341.356,"body":"what I built into the audio series."},{"startTime":341.376,"endTime":347.576,"body":"I could have incorporated that into"},{"startTime":341.376,"endTime":347.576,"body":"the program Elevate, but I don't want"},{"startTime":347.586,"endTime":351.346,"body":"people getting into Elevate and starting"},{"startTime":347.586,"endTime":351.346,"body":"to learn the skills and then realize,"},{"startTime":351.366,"endTime":354.996,"body":"like, \"I'm not in the right season of"},{"startTime":351.366,"endTime":354.996,"body":"life for this,\" or, \"I don't have the"},{"startTime":354.996,"endTime":358.796,"body":"right team to do this, and I don't have"},{"startTime":354.996,"endTime":358.796,"body":"the time to even learn these skills.\""},{"startTime":358.816,"endTime":362.38599999999997,"body":"And so this is why I"},{"startTime":358.816,"endTime":362.38599999999997,"body":"created the audio series."},{"startTime":362.38599999999997,"endTime":364.966,"body":"It's basically a prerequisite for Elevate."},{"startTime":364.976,"endTime":370.89599999999996,"body":"So if you're wanting to add advisory"},{"startTime":364.976,"endTime":370.89599999999996,"body":"services to your, your offerings in your"},{"startTime":370.89599999999996,"endTime":376.746,"body":"firm, if you're wanting to learn advisory"},{"startTime":370.89599999999996,"endTime":376.746,"body":"or learn budgeting or even just dip your"},{"startTime":376.746,"endTime":384.106,"body":"toes in it, the audio series is where I"},{"startTime":376.746,"endTime":384.106,"body":"want you to start because this is going"},{"startTime":384.106,"endTime":388.176,"body":"to uncover a whole lot of things that"},{"startTime":384.106,"endTime":388.176,"body":"you may not have even thought of before"},{"startTime":388.176,"endTime":393.366,"body":"you just started listening to everyone"},{"startTime":388.176,"endTime":393.366,"body":"that says, \"You've gotta add advisory"},{"startTime":393.366,"endTime":397.51599999999996,"body":"to be able to keep up and stand out from"},{"startTime":393.366,"endTime":397.51599999999996,"body":"AI,\" and all the things which are true."},{"startTime":398.226,"endTime":404.26599999999996,"body":"But advisory isn't always the right move,"},{"startTime":398.226,"endTime":404.26599999999996,"body":"and I talk about that in the audio series."},{"startTime":404.286,"endTime":407.93600000000004,"body":"I give examples of, like, my own life."},{"startTime":407.966,"endTime":412.64599999999996,"body":"There was a period of time where, for"},{"startTime":407.966,"endTime":412.64599999999996,"body":"the, for the most part in my firm, I've"},{"startTime":412.64599999999996,"endTime":416.68600000000004,"body":"been offering advisory services since"},{"startTime":412.64599999999996,"endTime":416.68600000000004,"body":"the beginning, and probably a lot of you"},{"startTime":416.696,"endTime":419.246,"body":"have, too, and you're not charging for it."},{"startTime":419.66599999999994,"endTime":427.26599999999996,"body":"But there was a period of time when"},{"startTime":419.66599999999994,"endTime":427.26599999999996,"body":"I didn't have the mental, emotional,"},{"startTime":427.346,"endTime":433.576,"body":"physical capacity to be even offering"},{"startTime":427.346,"endTime":433.576,"body":"those services to new clients, and so"},{"startTime":433.576,"endTime":435.626,"body":"I completely took it off my website."},{"startTime":435.976,"endTime":440.446,"body":"I didn't focus on selling those"},{"startTime":435.976,"endTime":440.446,"body":"services at all, and I only kept"},{"startTime":440.456,"endTime":442.346,"body":"it going with one or two clients."},{"startTime":443.06600000000003,"endTime":447.856,"body":"And I talk about that in the audio"},{"startTime":443.06600000000003,"endTime":447.856,"body":"series because it's an important thing"},{"startTime":447.856,"endTime":453.976,"body":"to consider when you are thinking about"},{"startTime":447.856,"endTime":453.976,"body":"offering any type of new service where"},{"startTime":453.976,"endTime":455.54599999999994,"body":"you have to build the skills for it."},{"startTime":455.54599999999994,"endTime":459.81600000000003,"body":"Because there's a lot of time"},{"startTime":455.54599999999994,"endTime":459.81600000000003,"body":"investment and money investment in"},{"startTime":459.81600000000003,"endTime":464.02599999999995,"body":"building those skills, and you wanna"},{"startTime":459.81600000000003,"endTime":464.02599999999995,"body":"make sure that you get your return"},{"startTime":464.02599999999995,"endTime":466.326,"body":"on investment by utilizing them."},{"startTime":466.726,"endTime":470.83399999999995,"body":"So with that This big long ramble."},{"startTime":471.784,"endTime":476.644,"body":"I'm just gonna go ahead and direct"},{"startTime":471.784,"endTime":476.644,"body":"you to listening to the audio series."},{"startTime":477.024,"endTime":479.374,"body":"Wherever you're listening to this"},{"startTime":477.024,"endTime":479.374,"body":"or watching this, there's going to"},{"startTime":479.374,"endTime":485.054,"body":"be a link in the description or the"},{"startTime":479.374,"endTime":485.054,"body":"show notes or whatever to click on"},{"startTime":485.054,"endTime":487.524,"body":"it and go listen to the audio series."},{"startTime":487.57399999999996,"endTime":489.56399999999996,"body":"It is a private audio series."},{"startTime":489.60400000000004,"endTime":494.18499999999995,"body":"It is limited time, meaning once you"},{"startTime":489.60400000000004,"endTime":494.18499999999995,"body":"sign up for it, you get two weeks to"},{"startTime":494.18499999999995,"endTime":495.58500000000004,"body":"listen to it, and then it goes away."},{"startTime":496.755,"endTime":501.745,"body":"And furthermore, I'm only gonna have"},{"startTime":496.755,"endTime":501.745,"body":"it available to, like, download and"},{"startTime":501.745,"endTime":503.885,"body":"listen to for the next two weeks."},{"startTime":504.245,"endTime":509.025,"body":"So if you go to"},{"startTime":504.245,"endTime":509.025,"body":"ambitiousbookkeeper.com/activate, it"},{"startTime":509.025,"endTime":512.055,"body":"will take you to the page where you"},{"startTime":509.025,"endTime":512.055,"body":"can learn more about what I cover"},{"startTime":512.0749999999999,"endTime":518.985,"body":"in the audio series, and I promise"},{"startTime":512.0749999999999,"endTime":518.985,"body":"you, there is zero fluff in this."},{"startTime":519.005,"endTime":523.655,"body":"I go pretty deep on a lot of"},{"startTime":519.005,"endTime":523.655,"body":"things, but not in the sense where"},{"startTime":524.215,"endTime":525.5749999999999,"body":"it's going to be overwhelming."},{"startTime":525.687,"endTime":527.607,"body":"each episode is under 20 minutes long."},{"startTime":527.627,"endTime":530.907,"body":"It's only seven episodes long,"},{"startTime":527.627,"endTime":530.907,"body":"and the first one doesn't even"},{"startTime":530.907,"endTime":532.097,"body":"really count as an episode."},{"startTime":532.097,"endTime":534.3969999999999,"body":"It's just like an intro to the series."},{"startTime":534.947,"endTime":539.1469999999999,"body":"And most of them are even"},{"startTime":534.947,"endTime":539.1469999999999,"body":"less than 15 minutes."},{"startTime":539.207,"endTime":541.997,"body":"So it's a very short series."},{"startTime":542.447,"endTime":543.607,"body":"It's limited time."},{"startTime":543.657,"endTime":548.237,"body":"You also get a PDF downloadable guide"},{"startTime":543.657,"endTime":548.237,"body":"to help walk you through what we're"},{"startTime":548.237,"endTime":552.487,"body":"talking about in the episode so that you"},{"startTime":548.237,"endTime":552.487,"body":"don't have to take copious amounts of"},{"startTime":552.487,"endTime":557.867,"body":"notes, and there's exercises in there to"},{"startTime":552.487,"endTime":557.867,"body":"help you activate the things that I'm,"},{"startTime":558.001,"endTime":561.4209999999999,"body":"asking you to look at and to think about."},{"startTime":561.461,"endTime":566.425,"body":"So, without further ado, I'm just"},{"startTime":561.461,"endTime":566.425,"body":"gonna go ahead and sign off now and"},{"startTime":566.425,"endTime":568.605,"body":"let you listen to the audio series."},{"startTime":568.985,"endTime":573.525,"body":"And even if you are not thinking"},{"startTime":568.985,"endTime":573.525,"body":"about adding advisory and you already"},{"startTime":573.525,"endTime":575.185,"body":"know, like, \"This isn't for me."},{"startTime":575.215,"endTime":576.375,"body":"I don't even wanna go there."},{"startTime":576.375,"endTime":581.835,"body":"I'm good with where I'm at with my"},{"startTime":576.375,"endTime":581.835,"body":"clients,\" I still think it'd be really"},{"startTime":581.955,"endTime":587.452,"body":"beneficial for you to listen to, because"},{"startTime":581.955,"endTime":587.452,"body":"there's going to be lots of things in"},{"startTime":587.452,"endTime":590.682,"body":"there that you can apply to just your"},{"startTime":587.452,"endTime":590.682,"body":"regular services and the way that you"},{"startTime":590.692,"endTime":593.352,"body":"think about showing up for your clients."},{"startTime":593.622,"endTime":597.2719999999999,"body":"So whether or not you're interested"},{"startTime":593.622,"endTime":597.2719999999999,"body":"in adding budgeting and forecasting"},{"startTime":597.2719999999999,"endTime":601.172,"body":"and all those other things to"},{"startTime":597.2719999999999,"endTime":601.172,"body":"your practice, this audio series"},{"startTime":601.192,"endTime":602.872,"body":"is also for you, and it's free."},{"startTime":602.882,"endTime":606.858,"body":"Like, you literally have nothing to"},{"startTime":602.882,"endTime":606.858,"body":"lose except, like, I don't know, an"},{"startTime":606.978,"endTime":610.588,"body":"hour and a half of your time, and you"},{"startTime":606.978,"endTime":610.588,"body":"can multitask while you listen to it,"},{"startTime":610.6179999999999,"endTime":614.463,"body":"although if you really wanna get the most"},{"startTime":610.6179999999999,"endTime":614.463,"body":"out of it, I really recommend downloading"},{"startTime":614.463,"endTime":616.183,"body":"the guide and doing the exercises."},{"startTime":616.365,"endTime":616.665,"body":"but yeah."},{"startTime":616.845,"endTime":620.485,"body":"I'm interested to hear what you"},{"startTime":616.845,"endTime":620.485,"body":"guys think about the audio series"},{"startTime":620.505,"endTime":622.425,"body":"and what you get out of it."},{"startTime":622.6949999999999,"endTime":626.376,"body":"So come back to this video and"},{"startTime":622.6949999999999,"endTime":626.376,"body":"comment below, when you've listened,"},{"startTime":626.456,"endTime":627.956,"body":"and I'd love to hear what you think."},{"startTime":628.276,"endTime":628.633,"body":"All right."},{"startTime":628.866,"endTime":633.056,"body":"Go to ambitiousbookkeeper.com/activate"},{"startTime":628.866,"endTime":633.056,"body":"to listen to the Advisor"},{"startTime":633.056,"endTime":634.6659999999999,"body":"Activation audio series."},{"startTime":635.086,"endTime":635.406,"body":"Bye."}]}