FinTech Focus TV – Powered by Harrington Starr

Fin.Tech Marketing Conference NYC

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0:00 | 23:36

How is AI changing the future of FinTech marketing?

Recorded live at the Fin.Tech Marketing Community event in New York City, Kaitlin Edwards is joined by Om Kundu (SaveAway), Alisha Rappaport (Fitch Group), Brianna Butler-Peterson (Allego), Kip Russell (Spinutech), Marie Haynes (Evera) and Vikram Maram (SMARTe) to explore how AI, content, data and changing buyer behaviour are reshaping go-to-market strategies across financial services.

From the rise of podcasts and thought leadership to AI-powered content creation, evolving SEO and the shift towards LLMs, YouTube and social media as research channels, this episode uncovers the biggest trends every FinTech marketing leader needs to understand.

Whether you're leading marketing, sales, product or growth within financial technology, this conversation offers practical insights into building trust, creating meaningful content and staying ahead in an industry that's evolving faster than ever.

FinTech Focus TV is powered by Harrington Starr, global leaders in Financial Tech Recruitment. For more episodes or FinTech recruitment advice, please visit our website: www.harringtonstarr.com