Nonprofit Nation with Julia Campbell
Ready for some real talk about nonprofits? Julia Campbell sits down with industry experts and practitioners to get advice on the best ways to build a thriving movement and a vibrant, passionate community around a cause.
Topics include fundraising, storytelling, and marketing of course - but it also dives into mental health issues, leadership strategy, digital wellness, and much more. Julia's guests share practical wisdom, entertaining stories, and real-world tips that will help you strategize, plan, and grow your nonprofit.
You never know exactly what you’re going to learn when you tune into Nonprofit Nation, but you can be assured that it will be worth your valuable time and attention.
Nonprofit Nation is hosted by Julia Campbell, digital marketing and fundraising expert, nonprofit consultant, and author of Storytelling in the Digital Age: A Guide for Nonprofits and How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days.
Julia helps nonprofits build movements, and in her work she teaches nonprofits how to build community, audience and raise influence on social media channels.
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Nonprofit Nation with Julia Campbell
Fundraising Trends to Watch for in 2024 with Wendy Mercurio
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In this episode, Julia Campbell sits down with Wendy Mercurio, the Content and Education Specialist at Qgiv, to discuss the top fundraising trends to watch for in 2024. They cover five exciting emerging trends, including AI in fundraising, recurring donors and giving flexibility, peer-to-peer fundraising, unconventional donors, and digital wallets for easy payments. Wendy shares insights and practical tips on how nonprofits can leverage these trends to create more impact and improve their fundraising efforts.
Key Takeaways:
- AI in fundraising can make the lives of fundraisers easier by automating tasks like thank-you emails and donor notifications.
- Recurring donors and giving flexibility are essential for meeting donors where they are financially and increasing donor retention.
- Peer-to-peer fundraising is an effective acquisition tool that can attract new donors and increase brand awareness.
- Unconventional donors, such as local celebrities and Gen Z, can have a significant impact on fundraising efforts and should not be overlooked.
- Digital wallets offer convenience and ease of use for donors, and nonprofits should accept digital wallet payments to meet donor preferences and increase conversion rates.
Awesome Quotes:
- "AI in fundraising is super exciting. We can implement simple tools to make the lives of fundraisers a little bit easier." - Wendy Mercurio
- "Recurring giving is an amazing way to meet donors where they are financially and increase donor retention." - Wendy Mercurio
- "Peer-to-peer fundraising can expand our organization's outreach and attract new donors." - Wendy Mercurio
- "Unconventional donors, like local celebrities and Gen Z, can increase brand awareness and have a significant impact on fundraising efforts." - Wendy Mercurio
- "Digital wallets for nonprofits are quickly becoming a necessity to meet donor preferences and increase conversion rates." - Wendy Mercurio
Are you heading into 2024 with fundraising tools that make your job easier? Today's sponsor Qgiv can help! Over 20,000 fundraisers trust Qgiv to help them raise more money and improve their fundraising events. Visit www.jcsocialmarketing.com/qgiv to get a custom walkthrough of the platform and a free "This Is My Fundraising Shirt" t-shirt.
Learn more from QGiv:
https://go.qgiv.com/research-study-subscription
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