Nonprofit Nation with Julia Campbell
Ready for some real talk about nonprofits? Julia Campbell sits down with industry experts and practitioners to get advice on the best ways to build a thriving movement and a vibrant, passionate community around a cause.
Topics include fundraising, storytelling, and marketing of course - but it also dives into mental health issues, leadership strategy, digital wellness, and much more. Julia's guests share practical wisdom, entertaining stories, and real-world tips that will help you strategize, plan, and grow your nonprofit.
You never know exactly what you’re going to learn when you tune into Nonprofit Nation, but you can be assured that it will be worth your valuable time and attention.
Nonprofit Nation is hosted by Julia Campbell, digital marketing and fundraising expert, nonprofit consultant, and author of Storytelling in the Digital Age: A Guide for Nonprofits and How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days.
Julia helps nonprofits build movements, and in her work she teaches nonprofits how to build community, audience and raise influence on social media channels.
Be sure to click the subscribe button on Apple podcasts or wherever you get your podcasts.
Nonprofit Nation with Julia Campbell
How to Make the Most of Workplace Giving with Matt Nash
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Workplace giving is one of the most underused tools in a fundraiser’s toolkit—but it’s also one of the most powerful.
More than 26 million U.S. employees have access to workplace giving programs, and in 2024, they donated an estimated $3 billion to nonprofits. With corporate matches included, the average employee gift totaled $1,744. That’s a major opportunity!
In this episode, we’re talking about why workplace giving is so much more than a matching gift: it’s a strategic lever for building stronger donor relationships, deepening community partnerships, and expanding your reach to younger, purpose-driven supporters.
My guest is Matt Nash, Executive Director of The Blackbaud Giving Fund, which has disbursed more than $1.6 billion to over 195,000 nonprofits around the world. He’s also a former senior leader at Fidelity Charitable and brings decades of insight into donor behavior, corporate philanthropy, and what’s next for fundraising.
💡 Together, we explore:
- How workplace giving is evolving, and what nonprofits need to know heading into 2026
- What’s changing in the expectations of employees, companies, and donors
- How to make the most of matching gift programs and workplace donations
- Five concrete ways to turn workplace giving into long-term donor engagement
- Why this channel is a key strategy for reaching and retaining younger donors
We also highlight a real-world example from Note in the Pocket, a North Carolina nonprofit that doubled its corporate volunteer hours between 2022 and 2024. When a hurricane hit, their workplace giving partnerships paid off in a big way—one company stepped in with space, funding, and logistical support to help keep their back-to-school programs on track. It’s a powerful reminder that the relationships you build through workplace giving don’t just boost donations—they build resilience.
This episode will give you a roadmap to strengthen your workplace giving strategy—and head into the new year ready to grow.
🔗 Links & Resources
- https://www.linkedin.com/in/matt-nash/
- https://www.linkedin.com/company/the-blackbaud-giving-fund/
- https://www.facebook.com/BlackbaudGivingFund
- https://www.instagram.com/blackbaudgivingfund/
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts