Nonprofit Nation with Julia Campbell

10 Ways to Drive More Donors to Your Online Giving Page

Julia Campbell

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This is the recording of a webinar that I recently did, called From Scroll to Support: 10 Ways to Drive More Donors to Your Online Giving Page.

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Many nonprofits spend time optimizing their donation forms but struggle with a bigger challenge: getting the right people to the form in the first place. In today’s crowded digital environment, supporters rarely arrive at a giving page by accident. Instead, they move through a series of online interactions: social media, email, ads, and other digital touchpoints. In this session, we’ll go through ten practical and effective ways nonprofits can guide supporters from online engagement to making a gift. Participants will learn how to create compelling content, strengthen calls to action, and strategically lead supporters to their online giving forms.



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