Our third episode welcomes Richard Tsang, Chairman of SPRG Asia, which he founded in 1995. In this episode, we discuss what it takes to be a communications professional in today's environment, before turning to Richard's experiences in broadcasting and investor relations. We close by analysing the contemporary state of health communications, looking to the best means and ways to address the circulation of misinformation during the pandemic, including questions of how best to motivate actions and change beliefs. Richard is also Chairman of the College of Trustees at The PR Trust, and we are pleased to have him as part of our premiere season. To find out more about us, please visit us at: http://theprtrust.org.