Devotional: Positioned for Purpose

In 1973, while aiming to surpass Babe Ruth’s all-time home run record, Hank Aaron signed a historic endorsement deal with Magnavox, a leading American electronics company known for manufacturing televisions and home entertainment systems. During a time when major consumer brands seldom chose Black athletes as national spokespeople, Aaron’s character and excellence made him a trusted figure for mainstream America. His contract became a cultural milestone, paving the way for future generations of Black athletes to venture into business, branding, and influence. Jesus in Matthew 5:16 says, “Let your light shine before others, that they may see your good works and glorify your Father in heaven.” When we walk in integrity, God can use our platforms and positions to break barriers and open doors for ourselves and others.

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