Episode 51: The European Union Is Bailing Out Their Wine Industry, Should We? w/Kristen (@creativesobriety)

Hey y'all!

I'm back with another solo episode, a follow up to my most recent Substack piece about a potential wine bailout in the US that reflects how the EU is approaching their struggling wine industry. 

In this episode I go through some key points of the EU's agreement including incentives for no and low alcohol production. 

I also take a fun little detour through some of the wine industry's more notable scandals in recent history including Austria's antifreeze moment in 1985, a Napa CEO's midnight heist, and a "Catch Me If You Can" con-man that swindled rich wine snobs out of over $35 million dollars before he was caught. It's a fun one. 

My opinion is that the wine industry needs more than cashflow, they need an attitude adjustment. We have reached sink or swim season for wine--swim towards innovation or sink with tradition. Grab your popcorn! 

Here's an article about the EU bailout 

A fun read in Los Angeles Magazine about Rudy Kurniawan

Be sure to catch up on my Substack posts on all of this! 

Connect with me on IG @creativesobriety and please follow along and subscribe to my Substack newsletter www.kristenbear.substack.com where you will also find The Creative Sobriety Method video workshop series!

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