Strategies, Mistakes & Hacks for Founders & Marketers| Deepan Siddhu| Sonia Choksi| Flirting with a Fish

Should you build an in-house growth marketing team or hire a marketing agency? Is marketing an art, a science, or a gut instinct? Does a big budget guarantee success, or is data-driven marketing the real game-changer?

In this unfiltered, no-BS conversation, award-winning growth marketing strategist Deepan Siddhu unpacks what actually works—hard-earned lessons from years of experimentation, failure, and breakthrough moments. From startup marketing strategy, startup branding, and how to grow a startup, to the biggest marketing mistakes founders make, Deepan breaks down real-world tactics that scale businesses and skyrocket social media engagement.

But here’s the kicker—Deepan didn’t set out to be a marketer. His biggest professional breakthrough came from the toughest phase of his life, proving that marketing isn’t just learned; it’s lived. He says it is a life skill—all of us, a child, a parent, a vendor…everyone is marketing, promoting, convincing, or selling something to someone at all times. But is marketing for businesses the same?

Let’s hear him out on how to build a brand from scratch, when a startup should hire a marketing agency, personal branding strategy, and how to create a viral brand. If you’re an early-stage founder, digital marketer, or content creator, this is your ultimate marketing bible—listen up and thank us later 😉

🔹 What We Cover In This Episode:

✅ How to craft the perfect marketing strategy for your startup

✅ When to hire a marketing agency (and when to avoid it)

✅ Is marketing a natural talent or a learned skill?

✅ Can a big budget guarantee marketing success?

✅ The marketer’s and founders role in branding, positioning & messaging - to do and not to do 

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