A Good Business Needs Great People

In this episode of the Business Owner Breakthrough Podcast, host Pete Mohr talks about the fourth P of the five P framework - people. One of the biggest frustrations of business owners is their people, but Pete emphasizes that having a great team is the best way to create freedom in your business. Pete introduces the "Love it or Leave it" framework and explains the importance of teamwork in a business.

Here are a few things Pete covers:

• Understanding the importance of the "Love it or Leave it" framework
• Breaking down the people in your sphere of influence into three categories: ideal customer, ideal teammate, and ideal outsource supplier
• Aligning your marketing, business, promise, and product to attract more of your best clients and less of your worst clients
• Maximizing your team by pairing different qualities in each person to create the best experience for your clients
• Making sure your outsource suppliers are in alignment with your promise and help deliver it effectively.

It’s time to take action:

The most important thing for listeners to do after listening to the podcast is to evaluate their own people - their ideal customer, ideal teammate, and ideal outsource supplier. Make sure they are aligned with the promise, product, and process of the business and that the team is working together cohesively to deliver the best possible experience for clients.

Are you looking to make some changes in your business and your life in 2024?  Head over to speaktopete.com and book a chat with me to see if we're the right fit!

Transcript

Unknown: 0:35

Are you ready to move from operator to owner? Well, decisions in your organization should be made at the lowest possible level of your business. Every day, there is a framework that can help and it's called the five P's. Understanding your promise, aligning your product process and people to it will generate the most amount of profit. And that's when the freedom comes. Freedom from the day to day management and freedom to start doing the things that you want, and deserve to do. Inside and outside of your business. No one ever said it was easy, but it's time to start the process on the business owner breakthrough. If you'd like to chat with me about helping you breakthrough in your business, simply go to speak to pete.com that speak to pete.com, to book an appointment and to see if we're a right fit. today's podcast is all around your people. Yes, it's the fourth p of the five p framework your people, when I talk to business owners, one of their biggest frustrations is also people, it's their people, it's also the best way to create freedom in your business for you as the business owner, I love the people that I have on my team, they do so much for me, that allows me to have these conversations with you. Head allows me to do the things that I truly love. Got another framework in my business called Love it or leave it, I try and leave the things to others that I don't love to do. And quite often they love those things, and they don't love the things that I do. That's where teamwork really starts to work. It's an interesting concept. Because just because you love it doesn't mean somebody else will. And just because they love, it doesn't mean that you will. So building those teams, and having this cohesive unit that's all aligned with guess what the promise the product, and the process gives you the ability to obtain more profit. And I'd like to break down the people in your sphere of influence in three different categories. One, your ideal customer, and I'm sure you've heard about ideal customer before, you know, it's the true customer, if you can have all and only those type of customers, that would be your ideal client. And you know, think about the best person you know, you know who they are your best client, you probably know them by name. And it's like think about all of their trades, write it down on the left side of a piece of paper, all of the traits. And then think about the worst client you've ever had, you probably know them by name, too. On the right side of the paper, under the word worst layout all of their traits, why they were your worst ever customer. And when you're thinking about it, how are you aligning your marketing? How are you aligning your business? How are you aligning your promise and your products to attract more of your best client and less and repel your worst client because it's okay to repel your worst client. You're not gonna be profitable with your worst client, they're probably sucking the juices out of your business, including the profit. So look for more of the best clients, and how are we attracting those by going back to the promise and making sure they're in full alignment, and really understanding who they are. The next type of people that we're looking for, is your ideal teammate. So when you think of your team, we talked a little bit about it already. But it's creating this maximizing team in alignment with your promise that not everybody is exactly the same. And that's perfectly good. Because you can't have everybody who's an introvert and everybody who's or everybody who's an extrovert, or everybody who's good with numbers, or everybody who's just good with sales, because you need to have that combination in order to make the perfect experience for your clients so that you're going to maximize everything and understanding I love using a tool called Colby. That's K O L D, I put all of my clients through it with simplifying entrepreneurship, to have a better understanding of how they look at things. And I like to use it within the teams and the businesses that I operate as well so that we have a good sort of pairing of different qualities in each person, so that we have the best team for our clients. And here's the third one. So first one is your ideal client. Second one's your ideal teammates. Third one is your ideal outsource supplier so everybody else that helps deliver your promise. So if we take it back this utopia or shoe stores, our brands, are they in alignment with our promise? Do they help me deliver my promise? Our They're reps good ones, do they know our store? Do they know what our promises? Do they know what we're trying to do at utopia? Do they care? Are they a true partner in this? Or are they just trying to sell their wares and hopefully, we're able to do some business down the road. So this is when you're taking it up a notch and saying, Yeah, I need to have certain products. But I also want to work with the best people and the best organizations that are in alignment with my product, you can take it into the idea of a marketing company, does the marketing company really truly understand what it is you're doing because if they don't, there's going to be misalignment there, and the messaging is going to get mixed, you could take it into an outsourced bookkeeper, you know, from that perspective, do they really, truly understand. And when you're talking about the numbers, the facts and figures and all this sort of stuff, and going over your financials, do they truly understand what it is you're trying to doing. So they can give you the proper advice that you need, as the business owner, so you can make better decisions, your accountant, your bookkeeper, all of those things, thinking about your lawyer, same sort of thing. Any service professional that's helping you deliver your promise to your clients needs to be in alignment. And when you get that, when you have the best customers, your team is humming. And all of your oats were suppliers are humming, and they know your process and they know your products. And they know your promise, boy, that's when the profit starts to come. Such a good feeling when that starts coming together. And it takes some time. It doesn't happen in you know, seven days, it doesn't happen in 30 days, it happens over time. But the idea here is that you're always trying to slightly improve with every person that you add in any of those areas in your sphere of influence for your business, so that you can earn a better profit. And when you earn a better profit, you have a better life. And you can start thinking about the what ifs as opposed to just what am I going to do to put out the next fire and deal with the business that I have on the management level. That's when you go from management to ownership. And when you can do that, with your business. freedom comes the freedom to instead of the freedom from you know, and Dan Sullivan uses those phrases from Strategic Coach, it's his freedom to dream about the things that you wanted to dream about when you first started your business, instead of just dreaming about getting out of some of the things that you don't like doing. And think about that. So when we have this alignment, and this is the last p of alignment here, because on our next episode, we're going to talk about those freedoms in the profit side of things. So here's your action step for the week. Dig into each of those three, make sheets of paper lying down the center, your best and worst customer, your best and worst employee or team member, your best and worst supplier, outsource supplier. And you'll have this feeling of who it is you need to attract and who it is you need to repel. And with that, you're going to take that and market that to all of the right people have the discussions within your organization that this is who we want. And this is who we don't want. Both are equally as good. So now go with this information and make it a great day. And ironic Media Productions visit us at our ONICK media.com