Today, Pete Mohr dives deep into a concept that could revolutionize how you think about your business: the GFI or Greatest Future Impact. Forget about just solving immediate problems; it's time to think long-term. How can your business not only solve your customer's current issues but set them up for a lifetime of success?
Here are a few things Pete covers:
The concept of GFI (Greatest Future Impact) and why it matters
How GFI aligns with your business promise
Steps to identify and implement your GFI
The importance of setting measurable objectives
Why customer feedback and celebrating wins are crucial
It's time to take action
Don't just listen; implement. Start by downloading Pete's easy-to-follow GFI worksheet. It's the tool you didn't know you needed but will be glad you have. Get it now at simplifying entrepreneurship.com/GFI.
Are you looking to make some changes in your business and your life in 2024? Head over to speaktopete.com and book a chat with me to see if we're the right fit!
Want to know how aligned your business really is? Download the Business Alignment Scorecard to measure your Promise, Product, Process, People, Promotion, and Profit, and see where you need to focus next. Download here
Book a no charge Freedom Call with Pete, to see if you’re a good fit for his business coaching or talk to Pete about speaking at your next event head over to http://speaktopete.com to find a time that works for you!
Hey. Thanks for tuning in to another value packed episode of the business owner breakthrough. It's the podcast that's all around helping you transition from merely operating your business to truly owning it. And if you've ever wondered how you can make a long lasting, Deep Impact through your business, this episode is for you. We're diving into this new concept that I came up with the other day called the GFI. It's the greatest future impact that you offer to your clients. And you may ask, why should I really care about the GFI? Well, let me lay it out for you. As entrepreneurs, we get so bogged down in the day to day chaos, that we often lose sight of the big picture. I mean, it's easy to focus on your revenue, your inventory, your employee schedules, but what about the impact that you're having on your customers lives? Not just today, but down the line? How is your business shaping the future of their future? That's where the GFI comes in. This concept shifts your mindset towards understanding and maximizing the long term impact of your solutions on your customers life. You can market it, you can talk about it, you can lay it all out, you can buy to it all of the different things. It's a piece of your promise. And I know if you've been listening for a while, you understand the idea of the promise we'll dig into a little bit here how this all comes together. So how do you define the GFI your greatest future impact? Well, it's a way of thinking that goes beyond your product or service. It does just ask How am I solving the customer's problem? It asks, How am I setting this customer up for a lifetime of success and well being see the difference? We're not just putting out the immediate fires, we're helping folks live in a world with less friction, less pain. And our solutions are the answer to their greatest future life their greatest future impact on their life through using our goods and services. And if you've been following for a while you already know that your business should have a well defined promise and the promise is your guiding star right? It identifies your customers pain point provides a unique solution and paints a picture to a better life ahead and the GFI is the jet fuel behind that rocket. It's what drives the promise into a long term reality. It's step three of the promise right, let's break it down further to get started. on identifying your business's GFI, I'd recommend reviewing your promise again, right step one, list out on a piece of paper, pull out the piece of paper, list out the pain points that your customers are facing, understand them in depth, understand the pain points that will help you pinpoint exactly what it is that your customer needs from you. Step two, identify how your product or service uniquely addresses these pain points. It's a crucial because you've got to differentiate yourself from the competition. Why should a customer choose you to solve that problem? And step three? Here's the GFI part. Right? Put on your visionary goggles. Imagine how your customers life a year or two years, even five years after they've been using your product or service? And what does that future look like for them? That's the GFI. Right. And if they continue to use our product and services, how can you frame it up so that they're going to have the best future impact on their lives, everybody buys a better life when they buy goods or services, they have it in their mind. So you might as well have it laid out for them with the answers on how their life is going to be better down the road, the greatest future impact. So step four is set the objectives, you can't shoot for a target that you can't see. So lay down some real clear concrete objectives on focusing on maximizing the greatest future impact for your customers. In my business here at simplifying entrepreneurship, one of the things that I do is I want to give the business owners that I work with some time back. And I like to start off by saying, Hey, we can work towards getting 20% of your time back. Or maybe you want to cut their operational costs or whatever it is, it doesn't really matter but understanding what it is that you're trying to free up. And we'll use this example of 20% time back that I use with simplifying entrepreneurship. So step five would be the action plan. Nothing moves without action. So break down your objectives into actionable steps. If you want to free up 20% of your time, then what systems tools and training can I offer in order to help you with that? Right. And so I have delegated and fixed up and worked through a bunch of those things that can give you your time back right there actionable steps that we work through on a greatest future impact piece for me that I can give to some of my clients giving them more time back. So it frees them up from the frustration and they can do some of the things that they choose to do not some of the things that they feel they have to do all the time, right. talk's cheap. And that's why Step six is so crucial measurement and KPIs. How will you know if you've achieved your objectives without measuring, so you need to pick some of the metrics that tie directly into the objectives you've set. If your goal was set to free up time, then we need to track the time, right? And doesn't really matter what it is that you do for your business. But there has to be some measurements and KPIs around it. Or else, there's no way to sort of tell the story and show the impact. As we move to Step seven. It's the feedback loop. Customer feedback isn't just for Yelp reviews, right? We need to create a feedback mechanism as much as we possibly can. It could be as simple as a monthly one on one that I would do say, for example, with my clients, you know, I want to find out through each quarter that they go through or each month that they go through, that they're actually getting the time back, and you can understand and celebrate some of the wins, which is Step eight, to celebrate some of the wins when you've actually taken that vacation off when you freed yourself up from, you know, having the phone in your hand the entire time, that you're away with your family or all of the different steps to create freedom in the example that I'm using here with my business and coaching entrepreneurs through some of these issues. What are these issues for you? How can you incur and get the feedback so that you know that you're on the right track? Because you want to celebrate the victories? There is no victory that is too small to celebrate, and the victory must be communicated right? Whether it's internal among your team or external to your customer base, let the people know, the strides that you're making in achieving your GFI. It not only builds momentum, but it also solidifies the brand's promise to everyone else that's involved or for people that may want to get involved with that promise down the road. So for future customers, right. So okay, I know it's a lot. That GFI framework isn't just another sort of to do on your list. It's a mindset. It's about changing the way you see your business and its place in the lives of your customers. And if you nail this down, you're not just making sales, you're making a meaningful difference. The communication, the language, the marketing, all of this other stuff that goes around, building that promise and building your GFI is going to be so much easier for you because it's clear. Clarity creates confidence and confidence ignites momentum. And when we ignite momentum by having a tool like the GFI, then good things are gonna happen. I know we've covered a lot of ground today. But don't worry, you know, I've simplified this into a really easy to follow worksheet. Trust me. It's the sheet that you didn't know you needed. But if you would like to download a copy of this little one page worksheet to create your GFI, just go to simplifying entrepreneurship.com forward slash G F i to download your pdf copy. And you can start working on your GFI today. You know I'm sure you've heard about the power of now. Right? It's the same with GFI. The best time to start developing. your business's greatest future impact is right now. So I've got this sheet to help you get started. Go ahead and download it at simplifying entrepreneurship.com forward slash GE FYI, if you found value in this episode, do me a quick favor, will you share it with another business owner who could benefit from it or from one of the past episodes that maybe tweaked something for you, it would do me a big benefit to have some other people listening here to the business owner breakthrough, the more entrepreneurs we can help shift from operating their businesses to truly owning it, the more impact we can make in our communities. And that's one of my goals. Along the way is I really want to help as many entrepreneurs as I can, to free up their time, because it's my belief that when entrepreneurs free up their time when business owners free up their time, and when they make more money, they end up helping their community with the time that they have, and they end up giving back to their communities with the money if you think about it, many of your local Little League coaches, many of your volunteers in a variety of the charitable foundations, the people that give money to the hospital, to the church, to the playground, to the different things in your communities, our business owners, that's one of my big goals is to help as many business owners as I can to free up some of their time and to give them more money so that they can then in turn, and they often do who we see this time and time again, give it back to their community. So in some small way, helping out the communities of the entrepreneurs and I really believe that to be such an important piece of business ownership. And as we look at the greatest future impact, think about the greatest future impact that your business is providing your clients and providing your community. It's so important and you know what to feel good thing for you to know that you're making a difference. Now go and make it a great day. In
Buzz Burbank:
an ironic media production visit us at our ONICK media.com
