PRSA SV #FridayForum Podcast

75th #FridayForum PRSA SV -- 2022 Edelman Trust Barometer: Trust in Technology

April 08, 2022 Vanessa Yanez
PRSA SV #FridayForum Podcast
75th #FridayForum PRSA SV -- 2022 Edelman Trust Barometer: Trust in Technology
Show Notes

PRSA SV -- April 8th our 75th  #FridayForum.  Take a listen as Margot Edelman, General Manager for Edelman's Bay Area Hub and Dan Susong who leads Edelman’s U.S Tech Sector discuss Trust in Technology -- Edelman Trust Barometer.  PRSA-SV Board Member Aarti Shah moderates.   

  • Can we see a global trend on Trust in Tech? Does it match developments in the US?
  • As the pandemic continued to increase the importance of tech, how has trust evolved?
  • What and how are subsectors driving overall Tech Trust trends (i.e. 5G, Internet of things, AI, Virtual reality)?
  • How does business compare with other sectors (e.g. government, media, etc.) on trust? Who is still seen as a unifying force?
  • What are the public’s expectations for business leaders? On what issues should they speak out publicly, if at all?
  • What are employee expectations for their CEOs? How does trust in companies, and specifically its executives, affect their ability to attract talent?