PRSA SV #FridayForum Podcast
PRSA Silicon Valley #FridayForum is the go-to podcast for the PR Tech community. In 2025, join host Mark Lewis as he interviews the region's top communicators for insightful conversations on the local PR scene, insider tips and motivational stories from the many corners of our communications field.
PRSA SV #FridayForum Podcast
The Role of Earned Media in Digital Marketing, Featuring Eric Schwartzman, Digital Marketing Consultant, Author
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Vanessa
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Season 2021
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Episode 8
Moderated by Shaun Saunders, Founder, Graffiti Creative Group, PRSA-SV Board Member
Eric Schwartzman is a digital marketing consultant and author of The Digital Pivot: Secrets of Online Marketing and Social Marketing to the Business Customer. His new book explains what successful digital marketers do differently. Join us as he explores the accelerated shift from analog to digital business and explains:
- How PR fits into the digital business landscape
- How to pivot to digital marketing in four easy steps so you can earn more and work less
- Essential digital comms skills clients need most and how PR can help companies compete online
