PRSA SV #FridayForum Podcast
PRSA Silicon Valley #FridayForums are the go to Forum for vital information about subjects near and dear to the PR community in the Valley. Our Friday Forum Live interview series is attracting record viewers, and some of the best events are still to come. Join the PRSA SV leadership team for insightful conversations on the local PR scene with top insiders and journalists.
PRSA SV #FridayForum Podcast
75th #FridayForum PRSA SV -- 2022 Edelman Trust Barometer: Trust in Technology
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Vanessa Yanez
PRSA SV -- April 8th our 75th #FridayForum. Take a listen as Margot Edelman, General Manager for Edelman's Bay Area Hub and Dan Susong who leads Edelman’s U.S Tech Sector discuss Trust in Technology -- Edelman Trust Barometer. PRSA-SV Board Member Aarti Shah moderates.
- Can we see a global trend on Trust in Tech? Does it match developments in the US?
- As the pandemic continued to increase the importance of tech, how has trust evolved?
- What and how are subsectors driving overall Tech Trust trends (i.e. 5G, Internet of things, AI, Virtual reality)?
- How does business compare with other sectors (e.g. government, media, etc.) on trust? Who is still seen as a unifying force?
- What are the public’s expectations for business leaders? On what issues should they speak out publicly, if at all?
- What are employee expectations for their CEOs? How does trust in companies, and specifically its executives, affect their ability to attract talent?