Stories With Traction
The Stories With Traction Podcast was created to empower leaders to elevate their businesses through the art of strategic storytelling. By engaging clients and inspiring team members, leaders can significantly impact the world around them. Each episode offers insights into storytelling, marketing, sales, company culture, and leadership, providing practical tools to drive growth and influence positive change. Tune in to transform your approach and lead with purpose.
Stories With Traction
#156: From Navy Cryptologist to Cybersecurity Advisor
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SHOW NOTES:
In this episode, Matt Zaun sits down with Dave Snell, founder of Snell Advisory Group, to unpack the critical (and often ignored) role of cybersecurity in business today. Dave explains why cybersecurity is not just a tech issue; it’s a leadership issue. From Fortune 100 firms to small startups, he shares real stories of oversight, breaches, and deception that cost companies far more than they anticipated.
In addition, they talk about:
✅ Why most executives underestimate their company’s cyber risk
✅ The danger of using ChatGPT to “write a security policy” without a real strategy
✅ How Dave’s Navy cryptology background shaped his career
… and much more!
BIOS:
Dave Snell is the founder and principal consultant of Snell Advisory Group, where he helps companies of all sizes protect their most valuable asset: information. With a 20-year background in cryptology and cybersecurity from the Navy, and experience supporting both Fortune 100 companies and startups, Dave brings a unique blend of strategic insight and operational expertise to the world of cyber defense.
Matt Zaun is an award-winning speaker and storyteller who shows business leaders how to inspire action and drive results through the power of strategic storytelling. With a track record of catalyzing significant sales growth for over 300 organizations across industries—from financial services to health and wellness—Matt’s approach has been proven to deliver measurable impact.