Stories With Traction
The Stories With Traction Podcast was created to empower leaders to elevate their businesses through the art of strategic storytelling. By engaging clients and inspiring team members, leaders can significantly impact the world around them. Each episode offers insights into storytelling, marketing, sales, company culture, and leadership, providing practical tools to drive growth and influence positive change. Tune in to transform your approach and lead with purpose.
Stories With Traction
#184: Story Strategy Sessions
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
SHOW NOTES:
In this solo episode of Stories With Traction, host Matt Zaun breaks down a simple, repeatable system for using storytelling to cut through noise, inspire action, and lead more effectively (without adding hours to your calendar).
Matt introduces the 20-Minute Story Strategy Session, a practical framework leaders can use to uncover powerful stories already hidden in their subconscious and apply them directly to business processes such as staff meetings, sales conversations, and internal communication.