Stories With Traction
The Stories With Traction Podcast was created to empower leaders to elevate their businesses through the art of strategic storytelling. By engaging clients and inspiring team members, leaders can significantly impact the world around them. Each episode offers insights into storytelling, marketing, sales, company culture, and leadership, providing practical tools to drive growth and influence positive change. Tune in to transform your approach and lead with purpose.
Stories With Traction
#185: Use Great Hooks
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SHOW NOTES:
In this solo episode of Stories With Traction, host Matt Zaun breaks down one of the most common mistakes even great storytellers make: they don’t spend enough time on the hook.
But this isn’t about flashy intros or attention-grabbing openers.
Matt reframes the hook as the point of change in a story, the moment that connects the message directly to the audience and moves them toward action.