Stories With Traction
The Stories With Traction Podcast was created to empower leaders to elevate their businesses through the art of strategic storytelling. By engaging clients and inspiring team members, leaders can significantly impact the world around them. Each episode offers insights into storytelling, marketing, sales, company culture, and leadership, providing practical tools to drive growth and influence positive change. Tune in to transform your approach and lead with purpose.
Stories With Traction
#186: The Brutal Truth About Lead Generation
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SHOW NOTES:
In this episode of Stories With Traction, host Matt Zaun sits down with John Welch, a B2B lead generation specialist based in Indianapolis, for a raw, unfiltered conversation about what actually works regarding lead generation and why most companies are playing the game completely wrong.
John brings a decade of sales and marketing experience, including nearly 4 years focused on lead generation. Together, they unpack the uncomfortable truths about rejection, consistency, commissions, and why lead generation is fundamentally a long-term discipline, not a short-term tactic.