Stories With Traction
The Stories With Traction Podcast was created to empower leaders to elevate their businesses through the art of strategic storytelling. By engaging clients and inspiring team members, leaders can significantly impact the world around them. Each episode offers insights into storytelling, marketing, sales, company culture, and leadership, providing practical tools to drive growth and influence positive change. Tune in to transform your approach and lead with purpose.
Stories With Traction
#191: Positioning, Presence, Proof: The New Playbook for Aspiring Speakers
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SHOW NOTES:
In this episode, Matt Zaun sits down with talent agent and founder Monique Sar to unpack what it really takes for executives, founders, and high performers to break into the professional speaking world. Monique represents speakers and influencers, helping them land deals and build speaking careers, and she doesn’t sugarcoat the process.
They talk about why your past success in business doesn’t automatically translate into high speaking fees, why “getting your reps in” matters more than your résumé, and how to position yourself so event organizers actually understand what you speak about and why they should book you.