The NDA Podcast: Possible Miami, retail media growth and special guest Ezoic's John Cole

In the latest episode of the NDA Podcast, Justin Pearse, Editor-in-Chief of New Digital Age (NDA), is joined by Andy Oakes, Publisher of NDA, dialling in from a Miami hotel bathroom after three days at Possible, and Rebecca Sentance, Editor of Retail Media Age.

And we take a deep dive into the impact of AI on publishers with Ezoic's John Cole.

The conversation kicks off with a debrief from Possible Miami and a discussion the of the chaging purpose of different industry events for attendees hoping to drive ROI from the often not insigifcant investment needed.

This week's special guest is John Cole, Chief Customer Officer at Ezoic. With over 25 years of industry experience, Cole provides a sobering yet optimistic look at the "world-documented battle" publishers face today. Key discussion points include:

• The Impact of LLMs: How Google’s "no-click searches" and AI-driven content are fundamentally altering organic traffic patterns.
• The Shift to Unique Value: Why "commoditised content" is a losing game and how publishers must pivot toward unique, high-value newsletters and web apps to survive.
• AI as a Solution: Using AI and Large Language Models (LLMs) not just for content, but as a tool to disentangle complex "Frankenstein" tech stacks and provide clear, actionable data for business growth.