New Digital Age
Interviews, insight & analysis on digital media & marketing
New Digital Age
NDA Cannes 2026 - EP 4 - Ben Masse
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New Digital Age
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Season 6
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Episode 4
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In the latest of NDA’s exclusive interviews from this year’s Cannes Festival, Justin Pearse chats with Benjamin Masse, Chief Product Officer at Triton Digital and President of the AgenticAdvertising.org. Masse shares his thoughts on topics including the creation of fair standards for agentic AI and the importance of collaboration between CMOs and CIOs for successful adoption…