26: Connection is a two way street
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True connection means being genuinely interested in your network. In order to 'get' new clients you also need to 'give'.
When you connect with someone on social media, is your intention to 'get' a new client who pays you money?
Or is it to connect with a fun and interesting human being who 'may' become a client who pays you money?
There's a big difference between the two! Turning new connections into paying clients is a two way street, its not just about you and what you offer.
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