Julia Boorstin is CNBC’s Senior Media & Tech correspondent based at the network’s Los Angeles bureau, where she reports and conducts CEO interviews across CNBC programming, and plays a key role on CNBC’s bicoastal tech-focused program TechCheck, delivering reporting, analysis, and interviews around streaming, social, and the convergence of media and technology. She is also the author of When Women Lead. In 2013, she created and launched the CNBC Disruptor 50, an annual list she oversees, highlighting the private companies transforming the economy and challenging companies in established industries. Additionally, she reported a documentary on the future of television for the network, “Stay Tuned...The Future of TV” and helped launch CNBC’s “Closing the Gap” initiative, covering the people and companies closing gender gaps, and leads CNBC’s coverage of studies on this topic. Before joining CNBC, Boorstin was a writer and reporter at Fortune magazine, as well as a contributor to “Street Life,” a live market wrap-up segment on CNN Headline News.
This conversation is packed with SO many great topics, including a concept Julia calls the confidence dial, having empathy as a strategic skill, and why people who played sports make for much better leaders.
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