Cardlytics CEO Amit Gupta - transaction data and commerce media

"World of DaaS"

"World of DaaS"
Cardlytics CEO Amit Gupta - transaction data and commerce media
Jul 08, 2025
Word of DaaS with Auren Hoffman

Amit Gupta is the CEO of Cardlytics (NASDAQ: CDLX), a global commerce media platform that powers rewards programs with card-linked offers and enables brands to strengthen customer loyalty.

In this episode of World of DaaS, Amit and Auren discuss:

  • How card-linked offers strengthen customer loyalty 
  • Identity resolution and retail media
  • Cardlytics' view into $5.8 trillion of annual consumer spending
  • The limitations of traditional loyalty programs


Looking for more tech, data and venture capital intel? Head to worldofdaas.com for our podcast, newsletter and events, and follow us on X @worldofdaas.  

You can find Auren Hoffman on X at @auren and Amit Gupta on LinkedIn

Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com)



Episode Artwork Cardlytics CEO Amit Gupta - transaction data and commerce media 29:44 Episode Artwork Fabrice Grinda of FJ Labs - diversified portfolios, secondary sales and dinner parties 52:46 Episode Artwork Rabbi David Wolpe - AI, faith, and the future of human connection 37:54 Episode Artwork Superpower Founder Max Marchione - billionaire health protocols and the future of medicine 53:47 Episode Artwork Crunchbase CEO Jager McConnell - predicting acquisitions, value of data, AI 52:21 Episode Artwork LiveKit CEO Russ d'Sa - voice AI and the future of human-machine interaction 50:10 Episode Artwork US Secretary of the Army Dan Driscoll - modernizing military tech & fixing procurement 46:49 Episode Artwork Exiger CEO Brandon Daniels - tariffs, tech, and trade 53:49 Episode Artwork Galvanick CEO Josh Steinman - spies, stuxnet, cyber, and securing critical infrastructure 40:41 Episode Artwork AppNexus Founder Brian O'Kelley - adtech, AI, advertising and more AI 48:30 Episode Artwork Anduril Co-Founder Trae Stephens - Hard Tech & Modern Defense Strategy 50:17 Episode Artwork Fmr Verisk CEO Scott Stephenson - building a $40 billion data company 51:00 Episode Artwork a16z’s Martin Casado - building with AI 49:50 Episode Artwork Mediaocean CEO Bill Wise - building the operating system for advertising 45:47 Episode Artwork Rob Henderson - Luxury Beliefs: How Elites Exploit the Poor 50:53 Episode Artwork Lead Bank CEO Jackie Reses - fintech's regulatory reckoning: who survives, who thrives 47:36 Episode Artwork Hello Patient CEO Alex Cohen - SaaS sprawl and meme culture 57:01 Episode Artwork Mario Gabriele - mullet capitalism & modern media empires 48:53 Episode Artwork Annie Duke - winning bets: decision science in venture capital 53:24 Episode Artwork Insight Partners Deven Parekh - navigating global markets in uncertain times 49:33 Episode Artwork Viant $DSP CEO Tim Vanderhook - ad tech, fraud, and the first-party data revolution 57:08 Episode Artwork PubMatic $PUBM CEO Rajeev Goel - hidden infrastructure of digital advertising 50:09 Episode Artwork Mark Pincus - Product Instincts: “Proven, Better, New” 58:04 Episode Artwork Taboola $TBLA CEO Adam Singolda - AI powered content discovery 43:48 Episode Artwork DoubleVerify $DV CEO Mark Zagorski - the $100B war against digital ad fraud 41:54