The Worthy Physician

Navigating Change: Dr. Una’s Roadmap for Physician Innovation

• Dr. Sapna Shah-Haque MD

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Dr. Una, founder of EntreMD, shares her journey from pediatrician to physician entrepreneur, revealing how doctors can rediscover autonomy and fulfillment through business skills. She explains how a moment of clarity in 2016 sparked her mission to help 100,000 physicians transform their professional lives and rewrite the narrative around physician burnout.

• EntreMD began with just eight people at a restaurant meeting in 2018 and has grown to reach thousands
• The "arrival fallacy" prevents physicians from embracing the beginner's mindset needed for entrepreneurship
• Even as an introvert, Dr. Una learned speaking and networking skills through deliberate practice
• Physicians can explore numerous paths: private practice, coaching, consulting, writing, art, and more
• Start with just 10 minutes daily of focused reflection on what you truly want
• Delegation is crucial – leverage your earning capacity to buy time from others
• You're already worthy – improve yourself because you're worthy, not to become worthy

Get free physician business education through the EntreeMD podcast, explore the "15-dollar MBA" books including The EntreMD Method, or join the EntreeMD Business School at EntreMD.com.


Though I am a physician, this is not medical advice. This is only a tool that physicians can use to get ideas on how to deal with burnout and/or know they are not alone. If you are in need of medical assistance talk to your physician.


Learn more about female physicians' journey through burnout to thriving!
https://www.theworthyphysician.com/books

Let's connect for speaking opportunities!
https://www.theworthyphysician.com/dr-shahhaque-md-as-a-speaker

Check out the free resources from The Worthy Physician:
https://www.theworthyphysician.com/freebie-downloads

Battle of the Boxes

21 Day Self Focus Journal

Dr. Shah-Haque:

Welcome to another episode of the Worthy Physician. I'm your host, Dr. Sapna Shah-Haque, reigniting your humanity and passion for medicine. With each episode, we bring you inspiring stories, actionable insight and expert advice. Get ready for another engaging conversation that could change the way you think and live as a physician. Your income is your greatest asset, protected with Pattern Life. The easy, stress-free way to find the right disability insurance, with unbiased comparisons and no jargon. Pattern helps you to choose the best policy for your needs. Secure your future today at Pattern Life. The link is in the show notes. Let's dive in. I have an exciting guest today. This is Dr. Una, who I'm a huge fan of your work, just everything you've done with EntreMD, your books, your podcast, so thank you for being on here. Thank you so much for having me.

Dr. Una:

I've been looking forward to this.

Dr. Shah-Haque:

What got you started with EntreMD?

Dr. Una:

Yeah, that's a really great question. I'll give you a little bit of a backstory. So the whole thing about EntreMD started in 2016. And in 2016, I had already had a private practice a pediatric private practice for six years at the time and practice was good. I had a doctor working for me who only wanted to work one day a week and she worked on Fridays, and so I had a long weekend every weekend. The practice was profitable, doing really well. I enjoyed being at work, so it was great. There were no problems at the time.

Dr. Una:

But I remember some morning after my morning routine prayer, meditation, all that stuff I just had this knowing for want of a better way to say it that medicine as we knew it was gone. And I felt this sense of urgency If you do not retool yourself, you're going to be out of luck. If you don't add on other skills to what you do seeing patients, all that you will be out of luck. And I couldn't shake it off. And in 2016, I didn't know there were different things. Physicians did Like my dad was a surgeon and he practiced. He practiced until he retired and my grandfather was like that's what you do. So I didn't know there were other options. So here I was that day, sitting and going, okay, so if this is the case, if I couldn't put my hands on, I couldn't put my hands on patients, I couldn't take care of patients in that way, what else could I do to still have a huge impact, to have a significant impact and get paid? So I think it was like, okay, I run a private, a profitable private practice. Maybe I could show other people how to do that. I was like, maybe, rather than being the lead pediatrician in my practice, I could start embracing what the concept of being a CEO means. I could be the CEO of my practice. Ceos, they can have a huge impact and have financial freedom and stuff. And I was like I could write, I could speak. And the speaking part was very funny because I was a socially awkward, super shy, introvert, introvert. So I would even say that it's just ridiculous.

Dr. Una:

But I was dreaming, I was brainstorming on paper and so I came up with all these things. I said, okay, so clearly I have to retool myself, I have to learn new things. And so I started on that journey. I went to a program like a speaker's program to learn how to speak and I started trying out helping other people with their practices and things like that, and helping people with their businesses.

Dr. Una:

But then I said this is not going to be bad for just me. This is going to be bad, for at the time there were 800,000 doctors with active licenses. I was like this is going to be bad for 800,000 people, and so I have to. I can't wait till I learn everything to turn around and say, guys, let's get ready, I've learned enough to start and so let me start helping doctors. And then the more I learn, the more I help, and that's just the way it will go, which is how nature is.

Dr. Una:

And so that's really when I said, OK, we're going to start a company to help doctors learn business because in my mind, business was the pathway to escape what was coming for the physician community that this is the way, this is what puts you back in control, this is what. If you have this, then nobody can really. You can't lose autonomy, you can do it in such a way that you're not burned out like you're in charge. And so we started doing that. Our very first meeting was eight people at a Maggiano's restaurant. With all the marketing skills I had in the universe, I could gather six people, and so we had six people come in and I shared the vision with them, and that was September 29th 2018. And that was the beginning of Entremdi.

Dr. Shah-Haque:

And how many do you have now at your meetings?

Dr. Una:

Oh, wow, it depends on in-person online. We've had as many as a thousand people show up for our online workshops and stuff and that's been a lot of fun. Yeah, big things start little, very little.

Dr. Shah-Haque:

Yeah, but that just what kept you going, like what kept you going and what do you think added momentum to EntreMD and your growth and let's all the things that you're doing the consulting, the speaking, the writing and the podcast.

Dr. Una:

Yeah. So I think, like I think about that. Right, there are many businesses that go out of business. There are many people start and just I don't want to do it anymore. And I've thought about it, like, why have you never quit? Why has this continued to grow?

Dr. Una:

And I think that there are a number of things. The first one I think is the biggest one is the driver for the business is my mission, and so I did a study on movement and I found out that in order to change a community, you need to affect at least 10% of the community. And so now we have a million physicians and 10% of that is 100,000. And I'm like, if I can just stay the course and help 100,000 physicians, then the narrative that is common in the physician community now about being burnt out, about having lost autonomy, about being devalued in the healthcare space, about not being able to run great businesses right, because we're physicians, stay in your lane like all of that can be rewritten if I can just stay the course and help 100,000 doctors, because then they'll like they're enough, we'll have enough vision boards that nobody will tolerate what is happening right now. It will no longer be acceptable. And so, because I have that it doesn't matter what challenges come, it doesn't matter how big the business gets. The question on my mind is have you helped a hundred thousand people? You know what I mean? That's just the question. And so that has kept me moving. That has even with the different products we developed.

Dr. Una:

So in the beginning I started off with one-on-one because that's all I could do. I did one-on-one coaching at the very beginning and then I'm like but I will never be able to help 100,000 people doing it that way. And then I started doing group programs. I did a version, like they all were, leading up to the Entre MD Business School. It started off as a 12-week program and after 12 weeks I'm like all these wins, I'm sure people know they should stay on. And then everybody left. I was like, oh my goodness. I was like I'm never doing a 12-week program again Because I'm like this is business, it takes a little longer, like you are going to get wins.

Dr. Una:

But if you want the books, then there are people who I would never necessarily work with. Like the visibility form you can take that. Just read a chapter, do the chapter, read the chapter, do the chapter. If you do that, you're well onto your way of taking your business from best kept secret to household name. So it's still the same, like how do I reach these 100,000 people? So I did that, we did the book and we had the podcast and I'm like okay, guys, there is now a free MBA for physicians everywhere. It's called the Entre MD Podcast.

Dr. Una:

Just listen to the episodes, like to the episodes. Like you can go every day and the episodes are like 15 to 30 minutes. So every day, boom. Just listen, immerse yourself in all things.

Dr. Una:

Entrepreneurship rewrites, like all the mindset viruses that have been installed in our brain that make us think, oh, charging for stuff is bad, running business is bad, all of that stuff, get rid of all that stuff. I guess strategy is to make your business work, and even all the product development is all like how do I help? So, for instance, even recently this was two months ago I'm going like okay, there are 123,000 primary care practices and there's not a day that goes by that I don't see on Facebook where somebody's saying I'm struggling, forget it, I'm shutting down my practice, including today. I've already seen it. At the time of this recording, it's 11am. There's already been a post. I said okay, what can I do? What can I do to help them? There's large scale like low entry and all that stuff.

Dr. Una:

And then we created the Profitable Private Practice Movement, which is like a membership and it's based off of the book, the Profitable Private Practice Playbook. I'm like just come in, we're going to meet every Thursday. You're going to work on your practice Every Thursday. Just come, work on your practice Every Thursday. We'll move your practice forward, get it more profitable. So you don't need to go out of business because the American healthcare system needs you to stay in business. Americans need you to stay in business. And so I think the biggest thing is I've had the mission like front and center have to help 100,000 physicians. I have to help them.

Dr. Una:

And the second thing is I think I've taken the time to stop and celebrate all the wins along the way, because businesses are like construction sites. There's always something that's out of order, there's something that shouldn't be where it needs to be, there's dust everywhere, there's noises. That's business for you and it will always be that way. But then I stopped to look at the life change, to see businesses change and to see doctors now practicing medicine the way they want and living life the way they want and all of that and it makes it like so worth it. So I look at that constantly, I look at that a lot and then celebrate that and I'm like, okay, we're making progress, let's keep going. Yeah, so if someone can take what they do and let the mission lead.

Dr. Una:

Now, when I say that, I don't mean we don't use good business principles and I don't mean we don't make money, because if we don't make, like disrespect for making money is what got us here. You know what I mean. So it's not about not making money, but it's about who's the primary driver. Money is not enough of a driver to make you go through the challenges of business, because business is challenging but the mission is right. So I think those have been the biggest things for me.

Dr. Shah-Haque:

Thank you for that and thank you for mentioning that money is not bad, but it cannot be your mission and business is hard. But to the physicians listening, think about what you went through to get into medical school, go through medical school and residency and then work in the American health care system. So don't say that you can't do hard things. How does a physician make that mindset switch? Because it seems to take time.

Dr. Una:

It doesn't seem to be a paradigm shift that is going to happen overnight. Growth mindset Because we have one of the best educations in the world. It took us over a decade to become who we are and all of these things and so it's like I've paid my dues, I've arrived and I do good service so that people should come. That is the most destructive mindset, right? And so when we think about learning new things, we're like I'm not doing that, I've paid my dues, I've learned, right. When we think about marketing or selling or whatever, like I don't do that, I do good medicine and the money follows.

Dr. Una:

So that thought process right there, I think, is the greatest mindset virus. Because if you're willing to learn, if you can approach entrepreneurship as a beginner which we can be at level 2000 as physicians but when you come to entrepreneurship you start from the ground, you're at zero and so deciding I'm going to start a business but I'm not going to market. I'm just going to have a bit but I'm not going to sell. I have a business but I'm not going to lead a team. I don't do people Like this is not a buffet.

Dr. Una:

Like we don't get to choose.

Dr. Shah-Haque:

This is a sport.

Dr. Una:

It's an economic sport with rules and so in with. I know what I'm doing and nobody can tell me what to do. And I will do this and I won't do that. It makes the journey so painful because the business will not work, the team will not work, the money will not work, the burnouts will show up. It's like a disaster. But if we can approach it with I am a great clinician and I'm going to do the work to become a savvy entrepreneur, then, yes, the change doesn't happen overnight, but the biggest change has been made and so everything else can fall into place. So you're not arguing about marketing. Instead, you're saying how can I do this? How can I do this in a way that's authentic to me? How can I do this professionally? How can I do this in a way that's classy, Like how can I do that?

Dr. Una:

Selling is not bad. Selling is literally leading leading someone who has a problem to the solution. That's it. That's all selling is, and so you embrace that. You embrace building team, you admit what you don't know and you learn it. I think if a physician can find themselves there, their journey becomes so much easier.

Dr. Una:

It's the resistance that is so painful, and I've watched doctors hold on to that mindset, lose hundreds of thousands of dollars and I'm like, yeah, we're a beginner with business and in entrepreneurship. I've had the privilege of being in rooms with people all the way from startup to running $500 million companies and I will tell you, the more successful they are, the more of a beginner's mindset they have. So when they see new things, they don't say I don't need that. After I have a $500 million company, I don't need to do that. They ask questions like how did you do that? How did you pull that off? What is the rationale behind this? Why did you do this? Instead of that, they're so humble, they have such a beginner's mindset.

Dr. Una:

The people who resist learning new things the most are usually the people who are least successful. Right, so we can mirror those who are ultra successful. But that shift right there. I'm level 2000 as a physician, but I'm a beginner as an entrepreneur. It's not a bad thing, it's not like a demotion, it's not. It doesn't mean you suck, but that's where the ultra successful live. They live as beginner. Think about how quickly the world is changing with AI and the fact that AI is changing so quickly that it's disrupting itself.

Dr. Shah-Haque:

You know what I mean, like how quickly it's changing.

Dr. Una:

So when you have a mindset of I know what I'm doing, that is dangerous. Things are changing too quickly for us not to be curious, for us not to have a bigger beginner's mindset, for us not to be willing to learn new things. If we put ourselves in that position, the journey, the journey is not as long and it's definitely not as painful or as expensive.

Dr. Shah-Haque:

Yeah, you're right, the way we approached medicine very curious. Take that mindset and put it over in another area. Ok, a rival fallacy does not. It's exactly that. It's a fallacy. Let's embrace the lifelong learning, but now let's switch gears and while we're keeping it in cruise control and with some minor shifts in medicine, now let's bring in another skill set that'll bring us to the next level and a lot of I love what you said about. Yes, selling is bringing an individual with a problem to a solution, and we do a lot of that in the exam room with our patients, like with coming up with treatments. This is taking that same dialogue and just placing it in another bucket. I love that.

Dr. Una:

I love your version. I'm going to. I'm going to go with I'll give you credit Fair and your version. I'm going to go with that.

Dr. Shah-Haque:

I'll give you credit, very fair and the Worthy Physician. This has been at a snail's pace, but again it's still moving. We're still moving forward, still having that mission. Now you said that you were an introvert. How did you come out of your shell in order to be okay with being in front of a camera and being heard on multiple platforms? That must have taken a lot of interpersonal, like inner reflection or inner work.

Dr. Una:

Yeah, so I'm an introvert. I love my peace of quiet, I'm a homebody, I'm like all of those things. But I think the starting point of a shift for me was redefining what it meant to be an introvert.

Dr. Shah-Haque:

Right.

Dr. Una:

So what I thought was if I'm an introvert, it means I'm shy and I can never dominate on stage. I'm not the kind of person who will network. I'm not like. That's just not me. I'm a behind the scenes, quiet person. And then I found out that speaking it's not a personality type, it's a skill.

Dr. Una:

Networking is a skill. Like people who network understand. When you come into the room like if you go to an event, you're sitting towards the front, you're making eye contact with the people who are speaking, the influential people. You show up to people, you shake their hands, introduce yourself, ask them if this is your first time here. Like those things can be learned. It's not a personality type, it's not a gift. So networking is a skill.

Dr. Una:

Speaking has an actual framework. It's a skill and an introvert so that's on one side, and on the other side, an introvert is like I would. An introvert will recharge in solitude. So social circumstances are not necessarily charged like they can enjoy it, but it's draining and they recharge in solitude their walks, their long showers, all of those things. And an extrovert is energized in social circumstances. So that's the opposite. And so for me, I redefined all of that. So what that means is, I learned the skill of speaking. I learned the skill of networking. I learned those skills and I no longer allowed myself to say I'm an introvert, so I can't speak, I'm an introvert, so I can't network. So I started putting myself in those situations to practice the skill. Now does that mean, because I had that thought, that I was no longer nervous? I was, but I didn't let being nervous stop me anymore because me not being able to do it's a lie. I was, but I never. I didn't let being nervous stop me anymore because me not being able to do it's a lie. I can't right. So even when I started speaking and stuff like that, I was nervous. I was like, oh man, how can I put my face on the worldwide web? I can't take it back and I'm showing up live, so I can't even turn around and erase what I said. This is crazy. And I literally decided, okay, enough of this nonsense. So I took my cell phone, put on a Facebook live. I said, hey guys, my name is Dr Una.

Dr. Una:

Now, at this time I was still seeing patients full-time. I was like my name is Dr Una, all this stuff, and I decided that I'm going to come out and I'm going to support you on your journey as parents. I'm starting a show. It's called the Legacy Parent Show. I'll be here every Thursday at 1.30, I'll be talking about this. Boom, boom, blah, blah, blah. Put that, boom done. And I was like, oh my goodness, what have I just done? So I'm saying that so everybody, the people can understand the nerve that doesn't go away. And so I was like shoot, what have I done? Okay? I was like, okay, so 1.30.

Dr. Una:

And I, like I was speaking monotones. I'm not a high like, I was not a high energy person or anything like that. And I would have stickies that I'll write smile on. Because, again, introvert, deep thinker, I can go in my head and I look like I have a mad face, but I'm not mad, I'm just thinking. So I put smile on post-it notes, I put it all over the computer, so I keep reminding myself to smile and then I'm dancing because I'm happy. And then boom, I hit, go live. I'm like hi, everybody's Dr. Una borrowed all that energy right from singing and dancing and from my smile things on my computer.

Dr. Una:

But that I showed up every Thursday. And then what happened? Every Thursday, I got better. Every Thursday, I got better. I was still nervous, I was still like holding my breath, but the more I did, the better I got at it. So it's redefining that and then putting in the reps, and so then I will also, I also respected that if I was at an event or I did networking or all of those things. I'm very clear that this is a draining activity and so when I'm done, I go take a walk by myself. I'm intentional because I'm like okay, let's go recharge. Okay, because go take a long shower, go disappear in a book or whatever, because that's how I recharge. So I redefined it and started putting in the reps and I put in a lot of reps. So I'll go live every week and, wow, on my YouTube channel I probably have thousands of videos. I started doing masterclasses and all these things.

Dr. Una:

And sometimes people run away from not being able to do things perfectly. But there's no way to do things better. You can never do it perfectly, but there's no way to do things better if you don't do it. And I'm okay to struggle to do something because I'm like if I struggle now, I could struggle less the next time and struggle next, the next time. So I don't run away from things because I think you'll be messy or I'll struggle or whatever. I just keep doing them. And then the more you do them, the better you get. And so people tell me now you're a natural speaker. I'm like no, this is thousands of presentations later. There is nothing natural about what you're watching.

Dr. Shah-Haque:

So that's how I did it. I appreciate that. I appreciate the candidness because you're right, it's oh my gosh, how could I start to do something when there are other people doing it way better? Imposter syndrome is real, but don't let that stop. Some of the questions I've been coming across from some colleagues is now that we're in practicing medicine or we're in the rut of what we train to do, is this, it Now what? We're not chasing degrees, we're not chasing accolades necessarily. Now what?

Dr. Una:

That's a great question. It's an empowering question, right? We have a cookie cutter training system, and I don't mean that in a critical way. I'm just saying you're in high school, you're like to get certain grades so I can get a good pre-med program and have to show up a certain way so I can get into med school and then have to do it a certain way to get into a residency and do residency, get a fellowship, and then it all comes to a screeching halt Like boom, you've arrived Because there's nowhere else to go. Got there my first day on my first job out of residence because I'd graduated. I've looked forward to being an attendee like for a decade, right? So here, I am.

Dr. Una:

I'm an attendee, I have my first job, I go and see the patient, I have the big boss, I make my diagnosis, write the script, walk out of the room and I was expecting to feel great. And I walked out of the room and it was so anticlimactic. I was like this is a, and the question was so what I just did? I'm going to do that 25 times a day till I'm 70. That's it. I'm like there is something wrong with this picture. There is something wrong and I didn't understand it then, as I do now, because what it was is you've always been striving and pushing and trying to do impossible things and all of that, and now there's nothing else to do and I'm like but I'm 30. I don't remember how old I was, I was probably 29, but somewhere around there I was like how sweet. So I'll tell you what I know now, and that is you get to write your own story. You get to leave the cookie cutter and you get to look inside and say what do I really want? Like, for the first time, you get to choose. The next pathway is not, oh, your med school, it's residency. It's not oh, you're resident. Like it's not that anymore. You get to choose and you know, even though I run a business school right, we don't run a business school of private practice owners or coaches whatever you get to choose, what is it that you want to do? And so, for instance, I will give you like a buffet, if you will.

Dr. Una:

There are people who are what we Like, they love what they do. They don't have a problem with it, they want to do that. But then they come in and they learn business skills so that they can negotiate, so that they can have business conversations, like. One of the things I hear people say is oh, they don't pay me my worth. And when they say my worth, they mean their worth as a human, and I'm like nobody's going to pay your worth as a human. You're priceless as a human. What is your value in the marketplace? That's what they're going to pay you for.

Dr. Una:

You need to understand how to have those business conversations. When you tell a business person, when you tell a CFO or a CEO I've been here for two years, I want to make more that's not. They don't understand. Like you were speaking French, they don't understand what you just said. But when you say this is what I'm doing, to the bottom line. This is what my productivity is doing over here. This is how my brand is bringing more people into the practice. Now you're talking, you can have a conversation with them. So we've had clients who they like. We just had one.

Dr. Una:

He negotiated for a four-day workweek, keeping his salary the same, leveraged what we call like all the time the productivity models, and doing the most important work, and all of that and qualified for a six-figure book, and so he's working the job the way he wants to, he's earning at a much higher level and he's practicing medicine the way he wants. He gets to choose, and so if he never wants to start a practice, he doesn't have to start a practice. There's some other people. They stay in their jobs, but they have podcasts, they've monetized, or now they're writing books or they're speakers and they're commanding like four figures, five figures per talk and multiple five figures per talk, because that's what they want to do, right? The other people who go on to start private practices, the other people who say I want a private practice, I don't want to do insurance, so they do direct primary care, direct specialty care. Then people are like I want to be a coach, I want to be a consultant.

Dr. Una:

We have a doctor who literally is like I love numbers, I love Excel spreadsheets, I love looking at data, and she started a billing company. I was like I do not have any of the problems you have, I do not want to look at Excel. And she has a very successful billing company and that's what she and that's her side thing. But they've already crossed seven figures. And then we have people that writing is what they want to do. We have a doc who's an artist. She's an artist, like she makes art and she made it.

Dr. Una:

See what I'm saying? Nobody can tell you what that is. You get to explore, you get to look inward, you get to look for what you really want to do and then you can build a business system around it so it's profitable. So you have the freedom to do just that. So, for instance, for me, even as a kid, as a six-year-old kid, when I talk with somebody I'm like oh, do you know if you did this and this could be so much better?

Dr. Una:

I was always about helping people get better, always. And sometimes I'll be like you're crazy, you're talking to someone three times older than you Like. Maybe you should listen instead of telling them what to do. But I've always been like that, and so for me to be in a position where I'm empowering physicians and helping them become all they can be I'm like a kid in a candy store, like I'm living my best life. I'm doing what I want to do. So that question I would then throw it back and say what does a person want to do? What do you want to do? What is it you want to do? Because your medical degree opens so many doors, your connections open so many doors. All that is missing is a business system. So you know how to monetize what it is you want to do, so you're free to do it. You know what I mean. So it's like our options are literally limitless.

Dr. Shah-Haque:

We can do whatever we really can. Thank you for that, and I sincerely thank you from the bottom of my heart for saying that, because it's so many times that, again, with the training, with going through all these hoops, and now saying, now what we have lost, the vision that we get to choose. We chose medicine, we chose to jump through all those hoops and now we get to create those Nobody has to tell us that you got to go for more training or you have to go for the next subfellowship. One of the biggest things, though, that a working mom, physician and with all the multiple hats that we wear is trying to find the time to really figure out that. The answer to that question how did you create time to reflect and to keep that mission at the forefront and really ebb and flow with all the changes? How did you make that time that?

Dr. Una:

is. That's something that comes up a lot. I'm really glad you asked it actually, because, like a lot of physicians are, like we don't have time and things like that, but so a number of things when I reflect on my own journey so I'm not just babbling I think the first thing is I made that a non-negotiable and so if I have so little time that there are things I'm not going to do, I'm thinking about my future is not going to be one of those things I'm not going to do. Something else is going to fall off and because it's non-negotiable, but because we haven't done it in so long, it's no fun, so we would tend to procrastinate on it because it literally can be as little as every day. Somebody setting a timer for 10 minutes to just go.

Dr. Una:

If I had my and I would not fail what would I really do 10 years ago, 20 years ago? What did I really want to do? What made me decide to go into medicine? What was the vision I had on the other side? Because for many people, their lives were living. Now, that was not the vision. There was a vision. What was the vision of what life would look like on the other side?

Dr. Una:

As simple as a 10-minute timer. You would make so much progress, and the more you do it, the more you love it. The more you do it, the more possible it will seem. The more you do it, the more you expand time to do it. So the first is just doing it. That's the first thing. The second thing is I'm a big fan of doctors creating time for themselves, and one of the biggest things is delegation. I struggled so bad with that because I'm like no in my life, there's nothing I'm doing now that anybody can do. It is always a lie. That is never true, ever true. And so it's beginning that process.

Dr. Una:

One of the gifts we have is our earning capacity. Now we might say, oh, we're not being paid what we're worth and all that. That's true, but also it's also true that we earn more than most people, and I think that your earning capacity one of the reasons you have it is so you can buy the time of other people. See if I have eight hours in my working day and I can buy eight hours. People See, if I have eight hours in my working day and I can buy eight hours from somebody else. I now have 16 hours in my working day, right. If I can then hire 10 people, I have 80 more hours plus my eight hours. That's 88 hours for this one life, right.

Dr. Una:

And so sometimes we feel I would rather do it than pay somebody. And I'm like, okay, but let's do the math though, because the math does the math here. So if you insist on spending three hours over the weekend doing laundry and your hourly rate is $250, you spent $750 on laundry. So the question is would you ever pay somebody $750 to do that pile of laundry? And the answer to that question is no. So why not pay the neighborhood kid 20 bucks an hour to come do your laundry? They will be so excited because they have 60 bucks and you'll be so excited because you got three hours back.

Dr. Una:

That is called a win-win situation. So how can we have time for laundry and not have time to design a masterpiece life? How can we have four hours to clean our house and not have one hour to sit down and create our masterpiece life? And the truth of the matter is, for many people, they're actually people in your world that would do many things for you for free. They've even been asking you, they've been offering you, they've been telling you I could do this, I could do that. You're like, no, because I don't want to bother anybody. That's not the way the world works. The world works by give and take, like maybe you're here, you have a lot of people, you mentor the people I mentor. I create win-win situations. I will mentor you and you'll get some things off my plate. It's called a win-win situation. Otherwise it's a parasitic relationship because only one person is gaining. Would I empower people to make parasitic relationships? That's not cool. We did biology. That's not cool. Yeah, exactly that's not cool.

Dr. Una:

And so once we do that, we find out that we can recover 10 hours a week, 15 hours a week. And now, all of a sudden, you have time to think of your preferred future. You have time to acquire the skills for your preferred future. You have time to start taking action on your preferred future. So we have time, but we haven't quite understood how to harness all the time we have. And so one is that it's a non-negotiable like starting today. Set a time in a timer. Everybody has 10 minutes. We spend more than 10 minutes reading comments on somebody's post on Facebook. Okay, so we all have more than 10 minutes. We can start right. But the second thing is we need to look at is think of yourself on this.

Dr. Una:

I'm the CEO of my personal brand even if you don't have a business right. You're a CEO of a business if you have that, but the CEO of my personal brand? I'm a CEO of Dr Me Incorporated. What CEO works by themselves? Nobody. They have a team. You need a team. I have a home team. I have business teams. Every business I have a team Like. I'm always looking for how to acquire more people's time because I have big missions. This is one organization. I run multiple organizations. I'll take all the time I can get, and so, with our genius and our expertise and our mission and our passion for people, if we build a team around that, wow. The shifts and transformations we can create in our world would just be nuts. But we have time. The concept of we don't have time is not true. We've been sold it for so long. It's not true. We could shift that in three days. We could shift that in three days and it'd be completely different. Is it okay that I have this much free time?

Dr. Shah-Haque:

No, absolutely yeah. So to the listener, if you find yourself asking this question about what's next or what do I want to do in the next five, 10 years, start with 10 minutes today instead of doom scrolling and I'm guilty of it too but set 10 minutes when the timer goes off. Move on to the next item. But yeah, I think it's going to be uncomfortable Again, like you said, beautifully said, we forget about that and we forget about what the 20-year-old supno or Dr Uno wanted to do.

Dr. Shah-Haque:

And it's not necessarily going back to that. But start there and work your way forward, because we went into this for a reason. And what does that compare to? Maybe where we are in life, what our personal mission is now, and it's okay to change, like it's okay to change. That's inevitable. You might have to grieve a little bit there that there's been change, but really sit with yourself, look at your core values, look at what you want to do and what's your personal mission statement. Where do you see yourself in 10 years? And maybe write those questions down and start there. Start where, reverse engineer, but dedicate time to that. We forget to put ourselves. We forget to allow ourselves to be put first for a short period of time, a longer period of time and it's okay yeah.

Dr. Una:

And I think I want to throw this out because I'm a physician. I know how we think. This is not an algorithm. It does not need to be perfect. There's no framework. It doesn't need to. You don't have to know the answer. You know what I mean.

Dr. Una:

Yeah, it's not an algorithm. Like am I getting it? It's more like a kid that you gave crayon. Yes, have creative freedom. Like they just do what they want and all that stuff. Then grab another sheet and do what they want. So treat it more that way.

Dr. Una:

Allow yourself, think, write what you think. There's no right or wrong. There's no, nobody's scoring it. It's not the MCAT. Like there's no problem, just dump it and just allow yourself, explore your thoughts and own what you said. And it's not like it's not a constitution that cannot be changed. It's none of that. Just give yourself the freedom to just think on paper and explore, and it's fine. And when you're done, you can scrub it all up and put it in the trash. If you want to just have a book where you gather it and you're like, 10 years later, I'm going to come look at this, it's going to be so exciting. But it's not an algorithm. You're not running a code. It's not like the ACLS. You're not following any framework, it's free flow, so give yourself permission to just do that. Yeah, I didn't want that to stop anybody, because it's a thing.

Dr. Shah-Haque:

No, you're absolutely right and thank you so much for highlighting that, because you're 100% right Now, dr Una. What that? Because you're 100% right Now, dr Una. What makes somebody worthy? Ah, they already are. We forget that, don't we?

Dr. Una:

We already are worthy. We're already amazing. Are we going to have things to work on? Are we going to need to get better? Yeah, but the raw material that is you is already worthy Already. Is you just need to accept it, align with it, show up that way. So when we work on ourselves to get better, we do it because we're worthy, not to become right. Because I'm worthy, I'm going to retool, I'm going to improve. None of the things we've talked about today are about you sucking and needing to become better. It's just a reminder. You're worthy and because you're worthy, you'll retool yourself so you can accomplish the vision that you have. You can make it a reality. And all of that because you're worthy of it. You're worthy of it and you pulling it off, you play by the rules is inevitable.

Dr. Una:

When I think about it, I think about manufacturers. Nobody makes a product and they're like now that I've made this thing, what am I going to do with it? The vision for it, what it can do, precedes the production and it's produced, the ways produced because of what the manufacturer knows it can do. We're humans. We're not any different. Like however we believe we came. We have a superior design to the microphones that are being created or the computers that are being created, right, and so what that means is there's something you're here to do and you're uniquely equipped to do it. You're the person for the job, you are worthy and you can pull it off and the things you need to learn to do it. You are uniquely equipped to be able to learn to do it.

Dr. Una:

You're, like, totally worth it, and that's why you want to say yes to the thing that's tugging at your heart. That's why you want to say yes to that dream life. That's why you want to say yes, because you're the person for the job. I will do what I do. There are things you're passionate about that I don't care at all about, because I'm not wired for that, but there are things I am wired, and so the world needs what you have. The world needs those on the other side of you making your dream a reality, and you're worthy already, like right now. That was a pretty long answer to your simple question.

Dr. Shah-Haque:

But, yeah, no, I appreciate it on multiple levels. First off, you gave an amazing response that we're created in a higher powers image and, yes, being human is messy, but we have to embrace that and know that we were created with purpose and with divine love. The second thing is we need to hear it again and again because, again, our mindsets, our training suck that out of us and we forget what it means to be human and created in his likeness, and we just forget that. So, thank you. How can the listeners reach out to you, interact with you? And I really like the audio book, the EntreeMD method. I would highly recommend the listeners to get a copy physically, or even audio book for moms like myself, but I love the way that you outlined it. So how can we get all things, dr Una and EntreeMD?

Dr. Una:

First of all, thank you for getting a copy and thank you for your kind words about the book. I'm glad, I'm grateful you enjoyed reading it. So there, I'm going to put it this way so we have a free MBA for all physicians. It's called the Entremd podcast, so you're already listening on a podcast platform. So just look for that, so E-N-T-R-E-M-D, and just listen every day. Immerse yourself in all things physician entrepreneurship, displace the mindset viruses with a new way of thinking and stuff and strategies, and all of that. And that's free, that's available to everyone, everybody.

Dr. Una:

We have what we call our $15 MBAs, which is our books, and so, like the On Trending Method book that Dr Sabna just talked about, and we have the visibility formula. Especially if you're like I can't find the patients or clients that I want in my business, or I can't build visibility, it's perfect. And then we have the Profitable Private Playbook list and that's for every private practice owner. It will transform your practice. And so all of those you can get on our website is entremd. com and that's the $15 MBA. And then, for those of you who are like you're, like I'm gung-ho, I do want to set the stage to build a profitable six, seven or multiple, seven-figure business, then you want to come into the Entremedy Business School and that's where the full immersion takes place and it's just a magical place. And you can find that at EntreMD. com as well. The information about the business school is there and you can come join us. It's a fun place to be.

Dr. Una:

So the reason why I say that is there's a place for every physician and whatever. You don't not retool yourself. The healthcare space is changing so rapidly. It was changing rapidly before. Now it's just like gangbusters and we can see all the things that are happening. Nobody's coming to save us and we have to equip ourselves. So be ready for the even bigger transformation, the bigger shifts that's coming. So, whatever you do, pick one thing. If it's a podcast, do that. If it's a book, do that.

Dr. Shah-Haque:

If you already run a business and you're struggling, it's more expensive to struggle than it is to come join the EntreMD Business School. Come join the school. Yeah, and again, it's about leading individuals to solutions. So pick your solution. Yeah, dr Unov. Thank you so much, and these links will be in the show notes. Again, just thank you for everything that you're doing and I'm a huge fan of your work.

Dr. Una:

Thank you so much for having me and thank you for what you're doing for physicians. I'm so grateful you have this podcast and everything you're doing with your brand. It's amazing, thank you.

Dr. Shah-Haque:

Thanks for tuning in to another episode from the Worthy Physician Podcast. If you enjoyed this episode, be sure to subscribe, leave a review and share it with someone who'd love it too. Don't forget to follow us on YouTube, linkedin, instagram for more updates and insights. Until next time, keep inspiring, learning, growing and living your best life.