The Iconic Podcast

How to Expect and Be Prepared for Your Viral Moment

The Iconic Podcast | Jennifer Szpigiel Episode 346

What if your next post was the one that changed everything? In this powerful episode of the Iconic Podcast, Jen Szpigiel shares the behind-the-scenes story of a private client whose business transformed overnight after one post went viral.

But instead of getting swept up in vanity metrics, Jen walks you through the intentional moves that turned sudden attention into lasting growth. You’ll hear how they leveraged momentum with strategy, funnels, and community care so that the viral moment wasn’t just a spike in followers but a real acceleration in revenue, reach, and impact.

Whether you’ve ever dreamed of going viral or wondered what you’d even do if it happened, this episode is your invitation to prepare for it now. Because the truth is, your moment could be right around the corner and the question is, will you be ready?

In this episode, you’ll hear:

• The story of how one client’s business went from stagnant to skyrocketing in a matter of days
• Why vanity metrics alone won’t grow your business and what to focus on instead
• The exact steps they used to turn followers into community members and paying clients
• How to set up your business today so it’s ready for growth tomorrow
• The mindset shift that makes your viral moment possible (and sustainable)


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