Pondering Procurement
Insights and conversation about the latest issues in indirect procurement, bought to you by CASME, the global membership community for procurement professionals.
Pondering Procurement
Spinning Plates: How to Master Marketing Procurement
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CASME
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Season 3
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Episode 3
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Special guest Craig Butler, Senior Category Manager, Marketing Procurement, Europe at Kellanova discusses the pivotal role of Marketing Procurement in shaping business outcomes with host Graham Crawshaw. They highlight the need to apply diverse skill sets to navigate 3-pillar internal structures and manage the various business objectives, and simultaneously build trust both internally, and with external agencies.