Pondering Procurement
Insights and conversation about the latest issues in indirect procurement, bought to you by CASME, the global membership community for procurement professionals.
Pondering Procurement
Marketing Procurement: From Category Driven to Business First
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CASME
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Daniel Ebert, Global Head of Procurement Marketing Activation and Intelligence at Beiersdorf, explores how transforming the Marketing Procurement vision increases end-to-end accountability from strategy to execution. Discover how connecting the dots between Procurement, Marketing and Finance can improve products, unlock innovations, and enhance the consumer experience.