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Episode 170: The Trust Risk Connection For Coaches with guest, Marci Rossi

• Garry Schleifer

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Buyers rarely say no because your headline is off by a word or your price is a tick too high. They hesitate because something in your offer, your proof, or your process doesn’t feel safe yet. We sit down with business strategist and five-time certified coach Marci Rossi to unpack the trust risk connection and why a clear safety net can turn curiosity into coaching clients.

Marci explains how to separate a visibility problem from a trust problem, so you know what to fix first. We dig into practical trust builders you can implement this week: risk reversal through guarantees or prorated cancellations, honest social proof that feels human (and how to collect it ethically), and messaging that states exactly who you help, what changes, and what the first steps look like. We also talk about what to do when interest stalls—how to read on-site behavior, invite candid feedback from prospects, and nurture relationships with simple follow-ups that respect the personal nature of coaching.

You’ll hear why screenshots can be stronger than polished quotes, how to avoid placeholder testimonials that harm credibility, and why clarity beats clever copy every time. Marci also shares her Shortcut program, a 12‑week done-for-you backend setup that handles tech, automations, and onboarding so you can spend more time coaching and less time tinkering. If you’re tired of being the world’s best kept secret, this conversation gives you a clear path to build trust, reduce risk, and earn more yeses from the right clients.

If you enjoyed this conversation, follow the show, share it with a coach friend, and leave a quick review. Your feedback helps more people find thoughtful, practical coaching insights.

Watch the full interview by clicking here. 

Find the full article here.

Learn more about Marci here.

Marci has provided a FREE Gift The Revenue Rituals: The simple, daily business moves that bring in clients and cash which you can access here.

Grab your free issue of choice Magazine here - https://choice-online.com/



Garry Schleifer:

Welcome to Beyond the Page, the official podcast of choice, the magazine of professional coaching, where we bring you amazing insights and in-depth features you just won't find anywhere else. I'm your host, Garry Schleifer, and I'm excited to expand your learning as we dive into this article, have a chat with this brilliant author, and uncover the learnings that are transforming the coaching world. When you have a chance, join our vibrant community of coaching professionals as we explore groundbreaking ideas, share expert tips and techniques, and most importantly, what we all coaches want, make a real difference in our clients' lives. It's your go to resource about all things coaching. But for now, let's dive into our podcast.

Garry Schleifer:

In today's episode, I'm speaking with business strategist and five-time certified coach Marci Rossi, who's the author of an article in our latest issue, Trust. Why is it intrinsic to coaching? Her article is entitled The Trust Risk Connection: Why No One's Buying and What You Can Do About It. A little bit about Marci. She's a business strategist, and like I mentioned, a five-time certified coach. I'd like to know what that means, because maybe we all, some of us are as well. She helps new and growing coaches build a business they actually enjoy running. With a background in law and corporate, she's known for her ability to cut through the noise, simplify decisions, and create smart workflows to make business feel a whole lot lighter. I like that. I'm feeling lighter just saying it, Marci. She's also the creator of the shortcut, a 12-week done-for-you setup and coaching program that helps coaches go from overwhelmed and stuck to smooth and scalable. And she's the host of her own podcast, Thrivers Ed. Marci, thank you so much for joining me today.

Marci Rossi:

Thanks so much for having me, Garry. I'm excited.

Garry Schleifer:

And thank you for writing. So I get the trust, but what really inspired you to write at this time?

Marci Rossi:

Honestly, so I find that a lot of times when we're so focused on being really good coaches, but the only way we can be coaches is if we have people that we can serve. So my whole mission is helping people get out there and make an impact by setting up the business operations in the back end. And there's just not a lot of education around that. We're kind of almost expected to be able to do this. But I early on, you know, I had a mentor tell me that really a good coach is 51% marketer, 49% coach, because again, you can't be a coach without clients. And that's well, that's what I'm trying to help is help people create sustainable businesses. And something that I see kind of happen over and over again is missing that trust is is wondering why people aren't booking or buying from me. And so this is a problem that you know that comes across my desk quite often and something that I think is is actually easier to solve than some of the other ones.

Garry Schleifer:

Oh, well, so we can look forward to some tougher ones that you'll write about.

Marci Rossi:

Oh, absolutely. I got all the problems. If you have any questions, please reach out to me. But yeah, you know, it's an education piece, it's not knowing what you don't know, type of thing.

Garry Schleifer:

Yeah, yeah, no, that's great. So five times certified coach. I don't want to drop the ball on that. What does that mean?

Marci Rossi:

Yeah, so obviously they're not five ICF credentials. It is a certification program. Honestly, you caught me on my toes here. I'm like, what are those five? I'm trying to think it was like mindset coaching. One of them is actually hypnotherapy. I did that for a while. I'd have to think of what the other three things are. But to be completely honest with you, what I have really moved into is more of a mentoring space than the traditional ICF coaching, because what a lot of what I'm doing is the done for you services. I'm actually setting up the things and then helping people pick out the strategy. So it's more of advice, which I know is it's not really aligned with that ICF type of coaching. So it's really interesting how our careers kind of pivot as we as we go along. I don't know if you always set out to have a magazine, but it's just fun to watch where people end up along the road.

Garry Schleifer:

Well, it is and the thing, if you look at most coaches are doing something else, they're speakers, authors, consultants, and coaches.

Marci Rossi:

Yeah, absolutely.

Garry Schleifer:

And it just shows the variety of life, right? So if you know, and to your point, you want to pass the ICF test, you have a coach a certain way and record that, but you will go and do what serves your clients best. Absolutely, yeah, absolutely. Oh, that being said, I'm um building an A built an AI coach, Gary, and I'm currently in the throes of developing a marketing plan. Okay, and I wanted to share with you that I used your article. So I hope this is okay because I now realize maybe I should have asked. But I took your article and I took my copy for my web page and I took it to ChatGPT and said, make sure that what Marci is saying is inside. Like, am I covering the basis on the trust risk connection and her tips and tricks? And oh my God, it was amazing. It came up with some really great ideas of rewording and changing in there to hopefully increase the level of trust for the reader of that or the viewer of that webpage.

Marci Rossi:

I'm obsessed with that. I haven't heard anybody doing this. I mean, I use AI all the time. I haven't had anybody say that they've kind of used my work to inform things, but I think that is absolutely it's brilliant. And honestly, I'm not a I think we need to AI as a whole conversation. I don't want to go too far on a tangent, but just recognizing that if we're putting things out into the universe, it can be found, right? That article could be found from somewhere else. So I post on LinkedIn, it could be scraping LinkedIn and finding these things, but just recognizing how we can use these different tools to support our business. It doesn't mean we have to start from scratch. We have resources available to say, how can I actually make this better? So I think that's a fantastic way to use it. And I'm very flattered. Thank you.

Garry Schleifer:

Good. I was sitting here and I'm thinking, I never, oh my gosh. Okay, well, there you go. So, yes, brilliant. Well, and I would probably apply that to emails I'm writing and things like that too. What's the trust level in this, right? But I do have to ask, how do we know? Like you gave an example of I'm gonna read this for first part. So a lot of our listeners have may not have heard the article, but it begins like this: You've done your training and the work, your coaching offer is solid, the emails are written, the page is live, and then nothing. No inquiries, no bookings, nothing. Just crickets. When this happens, most coaches spiral into analysis mode. Was the price too high? Do I need a better headline? Maybe I picked the wrong time to launch. Why do you think the category of observation and action is trust?

Marci Rossi:

Well, I actually first want to preface this, which I can really get into the article in order to keep it kind of relevant and tight, but we're assuming that someone is finding you, right? So if the only thing you've done is create a pretty website and then just sit there and wait for the phone to ring, trust isn't the problem. Visibility is the problem. Outreach is the problem. You not marketing yourself is the problem. So this article assumes that you are doing something to get in front of new audiences. You're on social media, you're networking, you're running ads, I mean, there's a million things you could be doing, calling up friends and family, like whatever it looks like, you're doing something to put what it is that you do in front of eyeballs. Now, assuming that is fixed, then why aren't they buying? Now, sometimes some things are a little bit more obvious. Like if you're selling something for a million dollars and it's vague and it just has a click a button to check out, then yeah, it's probably I mean, trust is probably in there. Like, I don't trust that you're gonna actually deliver something, but that's probably a piece of it. But really, trust underpins everything. The price is only too high if they don't trust that they're gonna get the value back, right? So all of these pieces all kind of tie into trust again, assuming you're doing something to get visible. That's that 51% marketer piece.

Garry Schleifer:

Yeah. Oh, wow. Thank you. Yeah, definitely. Visibility would also be a key factor. Maybe we could read an article about that too.

Marci Rossi:

Oh, I could all day. I mean, that's that's part of that's part of it, right? It's I have a whole feature on this. It's when we have these systems set up in place, then that's all we're worrying about. All we're worrying about is talking to new people because when they find us, we have the sales page or the website or whatever built to add in those trusts. We have ways to nurture them so they can get to know us, they can like us more, so they want more from us and want to work with us. So when you have the systems and processes in place, when you have that trust built on your website, it's just a matter of getting that website in front of the correct eyeballs.

Garry Schleifer:

Right. Well, that's what I'm working on next. So I think I've done a good job of the website. Although my friends tell me I have to redo my headshots. So I'm working on an AI that, and everybody's given me a different AI brand of stuff to use. So I'll figure it out and get it.

Marci Rossi:

I have suggestions there as well. There is an AI photo of me somewhere on my website. See if you can find out which one it is. The rest are real. So I mean, I haven't had anybody say anything, but yeah, there's and we live in a crazy time.

Garry Schleifer:

Oh, I know, I know. Video is a whole bit. How do I actually build trust in my marketing once I get to the past divisibility part?

Marci Rossi:

Yeah. So this, I don't want to, I'm not gonna rehash every single thing from the article. I think I go into a lot of steps there, but being really specific is what makes you trust somebody? What makes you purchase from someone else? And really taking that step back and saying, why did I say yes to this offer? So that's a great place to start, is the last thing that you purchased, especially something in a comparable price point, what made you say yes? A lot of times I will bring up to my clients something that they're not super comfortable with, and that is having some kind of risk reversal or happiness guarantee or something in it. The fear is, oh my gosh, someone's gonna take me up on it. And honestly, if we really stand behind our products, I think we would offer some kind of guarantee or some kind of, you know, maybe the I don't like to trap people into working with me, especially in a personal service to say, I'm gonna sell you 12 sessions. And if we're not clicking after session two or three and they're trapped and forced to work with me, that's not a vibe that I want to have for my business. So early on, the first client that I signed, I had a line in my contract saying, you know, it was a it was a 12-week package and she could cancel at any time and get her money prorated back. And guess what? She took me up on that at some point, but she also sent me more people because she had already had a transformation faster than I thought was possible. And she told me later that that's why she said yes. She said yes because I had in my contract a guarantee that at any point, it was a kind of risk reversal, but at any point she could cancel and get the rest of her money back, like what we used, we used type of thing. And that can be enough to start that ball. That doesn't mean it has to always be part of your packages forever. But what can you do to help someone who's thinking, I'm not sure this is gonna work? I'm not sure this is right for me. You know, maybe it's the first call is free. Maybe it's after a certain number of packages you can cut it down and prorate the rest back, like whatever that looks like for you. But think about how many times you purchased something and would you actually buy it if they didn't have a return policy? You know, I had Amazon come to my door today. It was a brand I had never heard of. It's long story short, but it's sleeves for my dog. We can get into that if you want. But I wouldn't have purchased it if there wasn't a return policy. Because I don't know, my dog, no dogs are shaped the same way, and maybe it's not comfortable, and maybe the material's not there. And I don't know until I get to work with it whether it's gonna work for her and for me. So recognizing that if we if we want other people to offer these refund policies, these guarantees, these whatever, why would we not want to do that for our own customers? Like if that makes us say yes, why would it make other people say yes to us as well?

Garry Schleifer:

Yeah, good point. How many times my husband has looked up something on Facebook and ordered it , Facebook, not Amazon, Facebook. And it's been something that looks absolutely not like the picture and zero return policy. So now he's not allowed to buy off Facebook anymore. Okay, because I end up dealing with it, okay? Yeah.

Marci Rossi:

Yeah, I mean, and think about how disappointed he is too when these things come. Like you wanted something and you're getting something that doesn't match those expectations. Now, whose fault is that that those expectations aren't there? Like part of it is us, making sure that our sales pages, the way we talk about our offers or communicate what we do is clear that people can expect what it is that we can actually deliver. We're not saying I'm gonna change your entire life in 20 days or unless you can, then more power to you. But being very clear and specific about what they can expect because they're only going to want to stay with us, to refer us, to send other people our way if we can deliver on that expectation and ideally exceed those expectations. So making sure we're setting clear expectations, but giving people an out if it's just not a good fit, because that's not a great experience for you either as a coach. I don't know how many clients you've had where you're like, oh, this isn't the best, like, oh, I don't want to get on this call. But like, you know, if we have an out for both of us, then both of us end up happier and we can take on more of those clients where it is a really perfect connection.

Garry Schleifer:

You know, you really speak to something I've known for a long time and at choice, and because of me, one of our values is generosity. And we've always said, we don't give away issues for free. We never have in 23 and a half years, haven't given away because nobody values stuff that's so easy, right? And especially when you're at conferences, you're picking up all kinds of stuff, they put it in the bag. I know me. Goes back to what do you do? I know me, I'll never look at it. So when you actually apply a value to it, but I say, here's my guarantee. You know who I am, because I'm usually at the booth. Buy a subscription, take this magazine with you. If you read it and absolutely don't like it, keep the issue, let me know, and I'll refund you fully. And that's how we've operated for 23 and a half years. And we also prorate if somebody cancels in the middle of a subscription, we'll prorate the the balance, right? I don't know if enough people know that though, right? So perhaps that's an opportunity for us to put that further up in the in the selling chain, in the sales funnel. A reminder that not everybody listening does read the article. So I am going to rehash one because I think it's very important. What you wrote here is the five fast trust check questions. Use these to assess where trust may be breaking down in your business. One, can a stranger quickly understand what I offer and who it's for? Two, is there a clear social proof from real humans? Key on real, careful with the AI. Can potential clients easily reach me with questions? Okay, so I have to stop on that one. The funniest thing, from right from the beginning, I always put my phone number and back in the day it was Skype in my signature. And everybody was like, Oh, no, no, no, you don't want to do that because people are gonna call you and all this. Marci, I have really very few reports of people actually calling me. It's not a worry, but it's a trust builder, so it's there if you need it, right? And all my emails, we always said all my emails come from me. Yeah, and so if somebody hits reply, they get me. Now, do I sometimes redirect it to client care and other people on my team? Yeah, but I'm behind everything, and it has been forever. Do I give buyers a safety net like a guarantee, which we just spoke about? Is my messaging consistent, clear, and personal? If you say no to any of these, that's your next move. So for our listeners, if you hear something in there, pick one. Maybe there's an opportunity for you to take a look and to, you know, change something, right?

Marci Rossi:

Yeah, and I actually want to build one of those points is to what you kind of spoke before of I don't offer my magazine for free. And so when we're thinking about social proof, this is a question I get a lot is but what if I don't have testimonials? What if I don't have case studies? And some people will advise while offering sessions for free, right? And it can be hard because people value things at the price that you set it. So if you're saying my time is worth zero dollars, then why am I gonna jump at it? It's something free I can get anytime. So instead, maybe you have, you know, incentives where it's not something free, but it is a lower price than you would normally offer just to get people in the door, or it's an exchange of value. I've done services before where it's like at the end of this, you're gonna leave me a testimonial. I can't guarantee it's gonna be a good one. I can do my best to, you know, make sure that it's gonna be good, but it's not free for them because they have to do work afterwards. They have to fill out a form kind of evaluating me. And of course, so far, so far, so good. But you know, that's a different way that you can kind of say that yes, if people aren't gonna value that time for free, how can we make it so that they see that there is a true exchange here? Because honestly, if you have something that you're selling and you have no forms of social proof, no one has ever said anything nice about you, you have no evidence of ever helping anybody. Honestly, how can I trust you at this point? The only way really you're gonna get me to say yes at that point is if I'm bargaining on price. And I don't want to be someone who's like looking for the lowest price in something like this. This is too personal and vulnerable for me to just shop around for the best deal. So finding some way that you can develop that social proof. It can be a family member as long as these opinions are honest. And just to talk about this, there are, oh, I found this because I gave a whole speech on this a while back, but there's a website provider, Kajabi, that some people use. And in the template there, it has some default testimonials. Like it's just they're placeholders, just to give you some kind of text. And I took that exact text and I put it in parentheses and Googled it. And you would not believe the number of websites that show up using this placeholder testimonial, word for word. And then I took the parentheses off to, you know, just to add a little variety. And some people would change that one of the words to say, like, this masterclass changed my life, this program changed my life, this course. And so they went a step beyond and actually changed one or two words to make it look legit. Like, you know, everybody, you run your business how you want your business. But if you want things to be sustainable, if you want to be a decent human being at the end of the day, make sure there's these are real testimonials, real words from real people. Don't get AI to, actually be very careful what AI is writing for you, but definitely make sure that the proof that you're offering there is real, true social proof because what goes around comes around, I believe, at the end of the day.

Garry Schleifer:

So no kidding, no kidding. Well, that's funny. I work uh a lot on coaching platforms like Ezra and BetterUp and have an opportunity for the client to give an assessment after each call. And I've been grabbing some of those and putting them in a document. But you can't use the names.

Marci Rossi:

I mean, I don't think that that's there's varying levels of trust that we can put through here, right? So the best would be a video of someone recording, because that's the hardest thing to replicate, right? Yes, you you can fake any of these things, but the hardest thing to replicate is a human face-to-video talking about how amazing Garry is. If we can't get that, ideally we'd get a picture of that person and their name and you know, maybe what they do. If we can't get that, maybe we can get initials. If we can't get that, even text, like we're offering some form of something there. Like at some point, we have to believe something. So if they're stopping and thinking that's not a real person, I think there are some other issues with that website as well. Maybe we're not nurturing them, maybe there's something else scammy feeling about our website. But like innately, people would trust first and then we give them reasons to doubt. So, yes, in the hierarchy of things, a statement with no name, nothing, it's it's not the best, but it's still better than absolutely nothing at all, in my opinion.

Garry Schleifer:

Yeah. Well, and you know, when you read them and they read like somebody would have written it. And so I do put initials or like a first name and a last initial, something like that, right? So yeah.

Marci Rossi:

And I don't know what this looks like on your end, but what I've done is screenshot things, like how they're how are those things coming in, and then blurring out the name. So you can't see a name at all. You can see it's a screenshot where someone had typed it in. It's not just you on a Word doc, but it's blurred out so they can't see a name, a face, and nothing. It's completely vague. And in my, you know, in my in my contracts too, so I'm a lawyer, so I have to mention these things. It's not legal advice. Don't take this legal advice. But in my contracts, I make sure that I have something where I'm allowed to use their testimonials confidentially. So I don't use their names on there unless they give me permission otherwise. But just covering my base to say if you share feedback for me, you're giving me permission to use it publicly with, you know, again, with some anonymity there. I'll blur out your name so they don't know that it's you unless you're welcome to share. And my clients generally are.

Garry Schleifer:

So yeah. Oh wow, good to know. Yeah, that's I like that. Screenshots too.

Marci Rossi:

Screenshots are great.

Garry Schleifer:

Yeah. Yeah, because I can do that from places. Interesting. Well, I think I have enough of those, so I'm happy. But so this is a double-sided question. How do you know if you've lost trust and how do you rebuild it if you figured out you've lost it?

Marci Rossi:

Yeah, it is a hard thing to know. I think if people are the easiest, the easiest way to do this is if people are ghosting you. So if they're showing some kind of interest there and then they're not, maybe you didn't necessarily lose trust, but you didn't do enough to build enough to get that yes. And those to me are the same kind of thing. So losing trust is generally like you don't stand by your word. You do say something and do something else. Like that's kind of angle we're going. But let's think more of like we were building trust and we either stop and plateaued or it just kind of fell off like that natural relationship. So, how do we know that we're there? First, there are those conversations initially, right? Either we can see that people are landing on my website, which hot tip, I'm obsessed with this tool called Hot Jar, H-O-T-J-A-R. And you can install it on your website and you can see kind of what people are doing on your website anonymously. It'll say, like, someone in in the United States with an iPhone. So, like, okay, that's all of them. So you can kind of see where that what they're doing on your website, how far down they scroll, what they're clicking, what pages they're visiting. So if they're going through your page, they're scrolling up and down and they're leaving, they're never taking next steps. We don't have enough trust in there. We don't have a strong enough relationship in there. So that's kind of part of it. So again, making sure we are getting visible. We have people actually seeing our things. We're making conversations, we're starting to have those conversations. If they're falling off, that's where we have opportunities to investigate why. And honestly, sometimes we can just ask. We can ask, hey, you know, I out of just out of curiosity, no pressure whatsoever, but I'm curious what, you know, was there anything I could have done to get you to say yes? Or was there anything that made you realize that this wasn't right for you? Like asking people for feedback and they'll happily give that to you. I've done that in my own offers. I've sold things and said, hey, you didn't buy. Can I ask why? And the people that respond are always like, I don't know you well enough. It was a test I had done. I usually don't sell to people, you know, right on my email list the second they subscribe. I nurture a bit. We start to get to know each other. And I did a test of selling to people that had just joined my list and they're like, I don't know who you are. I downloaded a freebie yesterday and now you're offering to sell me something. Like, that's a big jump. So just reminding that part of that trust, it's not necessarily that we lost it. We just didn't do enough work to build it. We didn't nurture a relationship, and this is very personal. This is not a peanut butter sandwich. This is sharing your innermost thoughts and feelings and heart and soul, really, with somebody. This is a really personal relationship. So making sure that we're doing the the work behind it to respect the kind of relationship we're hoping to have at the end.

Garry Schleifer:

Yeah. Yeah, putting the future in the present.

Marci Rossi:

Yeah, absolutely. Love that.

Garry Schleifer:

Yeah, awesome. Oh my goodness. I do before we're heading down the garden path here, but I do want to say ask you. So, what's this shortcut 12-week done for you setup and coaching program? Tell us a little bit about you and what your offering is.

Marci Rossi:

Thank you. Yeah, absolutely. So basically, what I'm doing is I am taking care of all of the back end, the software, the automations, the workflows, the processes, all of the techie type of things so that my clients can go out there and do what they're best at, which is making an impact. It's that all of the pieces behind that you actually get to be the coach. You don't have to only be 49% coach. You can maybe be 80 or 90% coach with a little bit of admin. Because again, I find that there's not a lot of education around what website folder do I choose? How do I set up a lead magnet so that it gets them on my email list and how do I tag them and how do I onboard them and have things delivered in automations and blah, blah, blah. And I'm obsessed with these things. I love the tools. If you have questions about tools, that could be all oh gosh, all day, every day. So that is my focus. I'm taking care of all of that tech piece so that my clients get to go do what it is that we started this with, which is get visible, go have conversations with people, go reach out, go tell people what it is that you do. We can't be the world's best kept secret if we want to have a sustainable business. And I'm saying business, but you can't help people if you're doing it for free. That's just not sustainable. I mean, some people can. Some people have the resources. Most of us have to get paid in order to keep working at the end of the day. So that's the focus there. Yeah, you know, that's that's the focus there. So me taking care of those pieces so you can have those conversations. And it's incredible what you're able to accomplish. So we do that with, I call it coaching because that's what people are familiar with. It's really more of mentoring and advising because it's a lot of my own lived experience in building my own business that I'm able to help people transform. And uh yeah, it's it's a lot of fun. It's been really, really helpful. It's surprising the number of things that people are just not aware of. They're not as nerdy as I am, I guess. Not everybody wants to play with all of the tools.

Garry Schleifer:

When you say all those things and I know what you're talking about, it even feels overwhelming for me.

Marci Rossi:

Yeah. Yeah.

Garry Schleifer:

Because let's face it, coaches want to coach.

Marci Rossi:

Absolutely. And honestly, that's what they should be doing. But if you don't have these pieces behind, you're not, it's not gonna be effective. And it's a waste of your time, right? Like learning how to build your own website, figuring out all these brand colors, picking the perfect picture for your your website and obsessing over it. Honestly, all you're doing at the end of the day is hiding. Yeah, it is an intentional, like it's your fear of failure and it's perfectionism that's holding you back. And you can't serve if again no one knows you exist.

Garry Schleifer:

So yeah, not the best kept secret, exactly. Marci, what would you like our audience to do as a result article, this conversation?

Marci Rossi:

Yeah, I think they first should email you and ask you for that prompt that you used in order to get AI to fix your website based on my article or send that to me. I love that. I think that's a really clever idea to say, here is some information. How can I improve this thing? But taking that step back first if they're not, if you're not having those conversations, then I want you to I want you to start having conversations with people. I want to make sure people are landing on your website or are talking to you or some way interacting with what it is that you offer, so we can make sure that trust really is the problem. Because again, we can fix that with getting more specific, adding a guarantee, adding those testimonials, et cetera. But if we don't have people looking at it first, all of that again is wasted. It's a beautiful website that no one's seeing. So figuring out what your real problem is and taking the concrete steps to go fix it.

Garry Schleifer:

Brilliant advice. Thank you. What's the best way for people to reach you? Find out more about working with you.

Marci Rossi:

Yeah, head to my website, marcirossi.com. Just because we're talking about making sure people can ask questions, I have a little bot thing at the bottom, a little question mark thing, but it's not a bot, it's me. Like if you're chatting with me, I'm there. You know, like we were saying before, people are reaching you. It is not an automated response. And I think that's sadly rare these days to actually have a conversation with a human. So yeah, reach out to me on my website. I'm not on on social media really. I'm on my website and would love to chat with you.

Garry Schleifer:

Awesome. MarciRossi.com.

Marci Rossi:

That's it.

Garry Schleifer:

Thank you so much for joining us for this Beyond the Page episode, Marci.

Marci Rossi:

Thanks, Garry. Appreciate it.

Garry Schleifer:

That's it for this episode of Beyond the Page. For more episodes, subscribe via your favorite podcast app. Probably the one that got you here in the first place. If you're not a subscriber to choice Magazine, you can sign up for a free digital issue by scanning the QR code in the top right hand corner of our screen if you're watching the video. If you're listening, go to Choice-online.com and click the sign up now button. I'm Garry Schleifer. Enjoy the journey of mastery.