“Inside the World of Top Sneaker Sellers & the Mental Toll of the Hustle”

Some of the world’s biggest sneaker entrepreneurs came to Saudi Arabia’s capital, Riyadh, Sneakers Con 2025—but they left with more than just business deals. They found a brotherhood.

Through their journey, we explore the differences in lifestyle between the East and West, the struggles of entrepreneurship, and the mental resilience it takes to stay in the game.

 Meet the Hustlers:

 Big A – Known as the “Mentor” of the sneaker world, Big A transforms used designer items into custom accessories. Despite pushback from major brands, his love for the hustle keeps him going.
@bigacustoms982  

James – Coming from a tough neighborhood, James turned his love for business into a sneaker empire, proving that passion can lead to success.
 @RUNTHEBLOCK813  

Aaron – A West London native who left the UK moving to California and built a foundation for his family through sneakers and his desire to win no matter the situation…. His message? If your environment doesn’t suit your dreams—change it.
 @vibrantkickztv6658  

Twin – Two brothers who reached the top of the sneaker game, only to lose everything when their entire stock was stolen in 2019. Their journey back is a true test of heart, resilience, and mental strength.
 @Twin_soles  

This documentary dives deep into the mental health impact of the hustle, showing that even the most successful entrepreneurs face challenges.

Watch their journey. Learn their struggles. Feel their passion