The Small Business Sessions
Podcasts for small business owners 🎙️
Whether you're starting out or scaling up, the right advice makes all the difference. Enterprise Nation's podcasts cover everything from funding and marketing to legal must-knows and success stories – straight from UK entrepreneurs and industry experts. Tune in and get inspired!
Find out more at www.enterprisenation.com/podcast
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🎧 The Small Business Sessions
The Small Business Sessions is a weekly podcast from our business.connected training programme, in partnership with Vodafone Business, that shares practical tips and stories from inspiring entrepreneurs and digital experts.
Access free training in a range of digital business areas, from online marketing to AI and smarter working at www.enterprisenation.com/business-connected
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🎧 The Small Business Retail Sessions
The Small Business Retail Sessions is a podcast series from our Powering the High Street programme, in collaboration with EDF.
It explores the major challenges facing today’s retailers – from declining footfall, vacant storefronts, post-pandemic recovery and sustainability.
Whether you're a seasoned shopkeeper or a digital business ready to make the leap to bricks-and-mortar, Powering the High Street is your gateway to making a meaningful retail impact. Discover more at enterprisenation.com/poweringthehighstreet
The Small Business Sessions
Dionne Palmer on creating a memorable and joyful scent experience | The Small Business Retail Sessions
Welcome to the Small Business Retail Sessions podcast, brought to you by Enterprise Nation's Powering the High Street programme, in collaboration with EDF.
This series explores the major challenges that today's retailers are facing – from declining footfall and vacant shop-fronts to the post-pandemic recovery and increasing demand for sustainability.
In episode eight of the series, we're joined by Dionne Palmer, the co-founder of My Signature Aroma.
My Signature Aroma is a scent bar based in Brixton Village that allows customers to craft their own bespoke fragrance in-store.
Alongside her co-founder Frank, Dionne launched the business in 2020 with a mission to make niche fragrances more accessible and personal. What began as an online-only store during lockdown is now a vibrant bricks-and-mortar destination where scent meets creativity, community and self-expression.
In this episode, Dionne shares the story behind the business, the value of face-to-face connection in retail and how personalisation, fun and empowerment are at the heart of everything My Signature Aroma does.
Topics discussed in the episode:
- How lockdown inspired Dionne and Frank to fill a gap in the fragrance market
- The challenges of selling scent online – and why in-person experiences are so powerful
- How they created a "cocktail-style" scent bar where customers mix their own signature fragrance
- What it means to centre creativity and individuality in product design and customer service
- The role of workshops and education in deepening customer engagement
- The power of community: how Brixton has shaped the business
- Building customer loyalty through personal connection and meaningful interactions
- Marketing lessons learned – from social media to viral moments and local word of mouth
- Plans for growth, including new store locations, international expansion and team building
- Why empowerment and joy are the feelings every customer should leave with
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Through the Powering the High Street programme, we're bringing new energy to retail in the UK. We're helping small businesses thrive on the high street – through expert support, smart energy advice and practical tools to grow sustainably.
Find out more at enterprisenation.com/poweringthehighstreet/
To listen to previous podcast episodes, go to enterprisenation.com/podcast
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