{"version":"1.0.0","segments":[{"speaker":"Annemie Tonken","startTime":0.45,"endTime":3.54,"body":"Hey guys,"},{"speaker":"Annemie Tonken","startTime":0.45,"endTime":3.54,"body":"welcome to a very special bonus"},{"speaker":"Annemie Tonken","startTime":3.54,"endTime":6.99,"body":"episode of This can't be that"},{"speaker":"Annemie Tonken","startTime":3.54,"endTime":6.99,"body":"hard. Not only is today's"},{"speaker":"Annemie Tonken","startTime":6.99,"endTime":11.25,"body":"episode dropping on a Thursday,"},{"speaker":"Annemie Tonken","startTime":6.99,"endTime":11.25,"body":"not a Tuesday, Crazy, I know."},{"speaker":"Annemie Tonken","startTime":11.97,"endTime":18.72,"body":"But it is, it is also going to"},{"speaker":"Annemie Tonken","startTime":11.97,"endTime":18.72,"body":"be without me almost at all. And"},{"speaker":"Annemie Tonken","startTime":18.72,"endTime":20.73,"body":"what you're hearing right now is"},{"speaker":"Annemie Tonken","startTime":18.72,"endTime":20.73,"body":"the only time that you're going"},{"speaker":"Annemie Tonken","startTime":20.73,"endTime":25.05,"body":"to hear me on the show. Because"},{"speaker":"Annemie Tonken","startTime":20.73,"endTime":25.05,"body":"today's episode was put together"},{"speaker":"Annemie Tonken","startTime":25.05,"endTime":29.19,"body":"and executed by my marketing"},{"speaker":"Annemie Tonken","startTime":25.05,"endTime":29.19,"body":"person, Dayna, Dayna came to me"},{"speaker":"Annemie Tonken","startTime":29.19,"endTime":31.65,"body":"a few weeks ago and was like,"},{"speaker":"Annemie Tonken","startTime":29.19,"endTime":31.65,"body":"Hey, we're getting ready to"},{"speaker":"Annemie Tonken","startTime":31.65,"endTime":36.36,"body":"release this big refresh of the"},{"speaker":"Annemie Tonken","startTime":31.65,"endTime":36.36,"body":"simple sales blueprint. And I"},{"speaker":"Annemie Tonken","startTime":36.36,"endTime":39.06,"body":"feel like you have all these"},{"speaker":"Annemie Tonken","startTime":36.36,"endTime":39.06,"body":"students who have great stories"},{"speaker":"Annemie Tonken","startTime":39.06,"endTime":43.32,"body":"about how they use the blueprint"},{"speaker":"Annemie Tonken","startTime":39.06,"endTime":43.32,"body":"in their businesses, instead of"},{"speaker":"Annemie Tonken","startTime":43.32,"endTime":47.04,"body":"just your experience and your"},{"speaker":"Annemie Tonken","startTime":43.32,"endTime":47.04,"body":"family photography business and"},{"speaker":"Annemie Tonken","startTime":47.04,"endTime":50.04,"body":"exactly what you do. There are"},{"speaker":"Annemie Tonken","startTime":47.04,"endTime":50.04,"body":"all these people now who are"},{"speaker":"Annemie Tonken","startTime":50.04,"endTime":52.98,"body":"using simple sales in all"},{"speaker":"Annemie Tonken","startTime":50.04,"endTime":52.98,"body":"different kinds of businesses."},{"speaker":"Annemie Tonken","startTime":52.98,"endTime":56.46,"body":"They have been in business for"},{"speaker":"Annemie Tonken","startTime":52.98,"endTime":56.46,"body":"like a year or 10 years, all"},{"speaker":"Annemie Tonken","startTime":56.46,"endTime":59.1,"body":"these different kinds of"},{"speaker":"Annemie Tonken","startTime":56.46,"endTime":59.1,"body":"stories. Why don't you interview"},{"speaker":"Annemie Tonken","startTime":59.1,"endTime":63.03,"body":"some of them? And I was like,"},{"speaker":"Annemie Tonken","startTime":59.1,"endTime":63.03,"body":"Yeah, that's a great idea. And"},{"speaker":"Annemie Tonken","startTime":63.03,"endTime":65.73,"body":"then the more I thought about"},{"speaker":"Annemie Tonken","startTime":63.03,"endTime":65.73,"body":"it, I was like, Ah, I don't know"},{"speaker":"Annemie Tonken","startTime":65.73,"endTime":69.18,"body":"that we're gonna get really"},{"speaker":"Annemie Tonken","startTime":65.73,"endTime":69.18,"body":"honest answers, if I'm the one"},{"speaker":"Annemie Tonken","startTime":70.26,"endTime":73.56,"body":"hosting these interviews, right?"},{"speaker":"Annemie Tonken","startTime":70.26,"endTime":73.56,"body":"I mean, when the chef comes out"},{"speaker":"Annemie Tonken","startTime":73.56,"endTime":76.92,"body":"to the table, you're not going"},{"speaker":"Annemie Tonken","startTime":73.56,"endTime":76.92,"body":"to, you know, says how's your"},{"speaker":"Annemie Tonken","startTime":76.92,"endTime":81.24,"body":"meal, you may not be the sort of"},{"speaker":"Annemie Tonken","startTime":76.92,"endTime":81.24,"body":"person to give them feedback in"},{"speaker":"Annemie Tonken","startTime":81.27,"endTime":84.96,"body":"a constructive way. And I really"},{"speaker":"Annemie Tonken","startTime":81.27,"endTime":84.96,"body":"did want you guys to get this"},{"speaker":"Annemie Tonken","startTime":84.99,"endTime":90.72,"body":"unfiltered version of how these"},{"speaker":"Annemie Tonken","startTime":84.99,"endTime":90.72,"body":"people are experiencing simple"},{"speaker":"Annemie Tonken","startTime":90.72,"endTime":95.79,"body":"sales. So I went back to Dayna"},{"speaker":"Annemie Tonken","startTime":90.72,"endTime":95.79,"body":"and I said, I tell you what, I"},{"speaker":"Annemie Tonken","startTime":95.79,"endTime":99.57,"body":"think this is a great idea. But"},{"speaker":"Annemie Tonken","startTime":95.79,"endTime":99.57,"body":"instead of me doing this, how"},{"speaker":"Annemie Tonken","startTime":99.57,"endTime":104.61,"body":"about you do this and much to my"},{"speaker":"Annemie Tonken","startTime":99.57,"endTime":104.61,"body":"delight, Dayna was super jazzed."},{"speaker":"Annemie Tonken","startTime":104.61,"endTime":108.84,"body":"And she was like, Yes, I'm on"},{"speaker":"Annemie Tonken","startTime":104.61,"endTime":108.84,"body":"it. So again, what you are"},{"speaker":"Annemie Tonken","startTime":108.84,"endTime":113.64,"body":"hearing today is actually brand"},{"speaker":"Annemie Tonken","startTime":108.84,"endTime":113.64,"body":"new to me as well. And I'm"},{"speaker":"Annemie Tonken","startTime":113.64,"endTime":117.3,"body":"excited to hear it because I"},{"speaker":"Annemie Tonken","startTime":113.64,"endTime":117.3,"body":"love feedback, positive and"},{"speaker":"Annemie Tonken","startTime":117.3,"endTime":122.34,"body":"negative. And I want you to be"},{"speaker":"Annemie Tonken","startTime":117.3,"endTime":122.34,"body":"able to make correct decisions"},{"speaker":"Annemie Tonken","startTime":122.37,"endTime":126.96,"body":"for your own business. I, you"},{"speaker":"Annemie Tonken","startTime":122.37,"endTime":126.96,"body":"know, obviously, I do sales in"},{"speaker":"Annemie Tonken","startTime":126.96,"endTime":129.69,"body":"my photography, business, and I"},{"speaker":"Annemie Tonken","startTime":126.96,"endTime":129.69,"body":"do sales in my education"},{"speaker":"Annemie Tonken","startTime":129.69,"endTime":134.61,"body":"business. However, I never want"},{"speaker":"Annemie Tonken","startTime":129.69,"endTime":134.61,"body":"anyone one of my photography"},{"speaker":"Annemie Tonken","startTime":134.61,"endTime":139.77,"body":"clients, or one of my"},{"speaker":"Annemie Tonken","startTime":134.61,"endTime":139.77,"body":"photographer clients to make a"},{"speaker":"Annemie Tonken","startTime":139.77,"endTime":143.4,"body":"decision because they feel"},{"speaker":"Annemie Tonken","startTime":139.77,"endTime":143.4,"body":"pushed into something or that"},{"speaker":"Annemie Tonken","startTime":143.4,"endTime":146.13,"body":"somebody has tricked them into"},{"speaker":"Annemie Tonken","startTime":143.4,"endTime":146.13,"body":"buying something. I want you to"},{"speaker":"Annemie Tonken","startTime":146.13,"endTime":150.54,"body":"make an educated decision. So"},{"speaker":"Annemie Tonken","startTime":146.13,"endTime":150.54,"body":"hopefully, today's interviewees"},{"speaker":"Annemie Tonken","startTime":150.57,"endTime":154.92,"body":"who are photographers ranging"},{"speaker":"Annemie Tonken","startTime":150.57,"endTime":154.92,"body":"from new in business to in"},{"speaker":"Annemie Tonken","startTime":154.92,"endTime":157.53,"body":"business for a long time and"},{"speaker":"Annemie Tonken","startTime":154.92,"endTime":157.53,"body":"representing several different"},{"speaker":"Annemie Tonken","startTime":157.56,"endTime":161.01,"body":"genres of photography."},{"speaker":"Annemie Tonken","startTime":157.56,"endTime":161.01,"body":"Hopefully, one of their"},{"speaker":"Annemie Tonken","startTime":161.04,"endTime":165.36,"body":"experiences will resonate with"},{"speaker":"Annemie Tonken","startTime":161.04,"endTime":165.36,"body":"you. And if you see yourself in"},{"speaker":"Annemie Tonken","startTime":165.36,"endTime":169.5,"body":"one of these people, or if you"},{"speaker":"Annemie Tonken","startTime":165.36,"endTime":169.5,"body":"feel like you're interested in"},{"speaker":"Annemie Tonken","startTime":169.5,"endTime":172.59,"body":"learning more about the actual"},{"speaker":"Annemie Tonken","startTime":169.5,"endTime":172.59,"body":"nuts and bolts of the simple"},{"speaker":"Annemie Tonken","startTime":172.59,"endTime":176.28,"body":"Sale system, and you haven't yet"},{"speaker":"Annemie Tonken","startTime":172.59,"endTime":176.28,"body":"taken my masterclass, I"},{"speaker":"Annemie Tonken","startTime":176.28,"endTime":180.03,"body":"recommend that you go to"},{"speaker":"Annemie Tonken","startTime":176.28,"endTime":180.03,"body":"thiscantbethathard.com/simple"},{"speaker":"Annemie Tonken","startTime":180.48,"endTime":184.47,"body":"I'll link it in the shownotes."},{"speaker":"Annemie Tonken","startTime":180.48,"endTime":184.47,"body":"That is a 90 Minute course on"},{"speaker":"Annemie Tonken","startTime":184.47,"endTime":187.71,"body":"how simple sales works. So it'll"},{"speaker":"Annemie Tonken","startTime":184.47,"endTime":187.71,"body":"walk you through the whole"},{"speaker":"Annemie Tonken","startTime":187.71,"endTime":190.89,"body":"thing. And then you'll you know,"},{"speaker":"Annemie Tonken","startTime":187.71,"endTime":190.89,"body":"you'll have a full picture"},{"speaker":"Annemie Tonken","startTime":191.28,"endTime":195.42,"body":"between how it works and how it"},{"speaker":"Annemie Tonken","startTime":191.28,"endTime":195.42,"body":"is working for these students"},{"speaker":"Annemie Tonken","startTime":195.45,"endTime":199.02,"body":"and these photographers so that"},{"speaker":"Annemie Tonken","startTime":195.45,"endTime":199.02,"body":"you can make an educated and"},{"speaker":"Annemie Tonken","startTime":199.02,"endTime":202.02,"body":"informed decision. Anyway, I'm"},{"speaker":"Annemie Tonken","startTime":199.02,"endTime":202.02,"body":"rambling because I'm a little"},{"speaker":"Annemie Tonken","startTime":202.02,"endTime":206.22,"body":"bit nervous, because I haven't"},{"speaker":"Annemie Tonken","startTime":202.02,"endTime":206.22,"body":"heard this yet. So at this"},{"speaker":"Annemie Tonken","startTime":206.22,"endTime":209.43,"body":"point, I will shut my mouth, cue"},{"speaker":"Annemie Tonken","startTime":206.22,"endTime":209.43,"body":"the music and turn it over to"},{"speaker":"Annemie Tonken","startTime":209.43,"endTime":213.51,"body":"Dayna. Welcome to this can't be"},{"speaker":"Annemie Tonken","startTime":209.43,"endTime":213.51,"body":"that hard."},{"speaker":"Annemie Tonken","startTime":213.66,"endTime":216.9,"body":"My name is Annemie Tonken. And I"},{"speaker":"Annemie Tonken","startTime":213.66,"endTime":216.9,"body":"help photographers run"},{"speaker":"Annemie Tonken","startTime":216.9,"endTime":220.86,"body":"profitable, sustainable"},{"speaker":"Annemie Tonken","startTime":216.9,"endTime":220.86,"body":"businesses that they love. Each"},{"speaker":"Annemie Tonken","startTime":220.86,"endTime":224.43,"body":"week on the podcast, I cover"},{"speaker":"Annemie Tonken","startTime":220.86,"endTime":224.43,"body":"simple, actionable strategies"},{"speaker":"Annemie Tonken","startTime":224.43,"endTime":227.82,"body":"and systems that photographers"},{"speaker":"Annemie Tonken","startTime":224.43,"endTime":227.82,"body":"at every level of experience can"},{"speaker":"Annemie Tonken","startTime":227.82,"endTime":232.14,"body":"use to earn more money in a more"},{"speaker":"Annemie Tonken","startTime":227.82,"endTime":232.14,"body":"sustainable way. Running a"},{"speaker":"Annemie Tonken","startTime":232.14,"endTime":235.71,"body":"photography business doesn't"},{"speaker":"Annemie Tonken","startTime":232.14,"endTime":235.71,"body":"have to be that hard. You can do"},{"speaker":"Annemie Tonken","startTime":235.71,"endTime":237.39,"body":"it. And I can show you how."},{"speaker":"Dayna","startTime":241.47,"endTime":244.26,"body":"Hey, everybody, I'm"},{"speaker":"Dayna","startTime":241.47,"endTime":244.26,"body":"Dayna, I've been part of the"},{"speaker":"Dayna","startTime":244.26,"endTime":249.93,"body":"this can't be that hard team for"},{"speaker":"Dayna","startTime":244.26,"endTime":249.93,"body":"about a year now. And I am not a"},{"speaker":"Dayna","startTime":249.93,"endTime":253.68,"body":"photographer. I don't have any"},{"speaker":"Dayna","startTime":249.93,"endTime":253.68,"body":"experience in photography per"},{"speaker":"Dayna","startTime":253.68,"endTime":259.29,"body":"se, except as a consumer. But I"},{"speaker":"Dayna","startTime":253.68,"endTime":259.29,"body":"do come from a background of"},{"speaker":"Dayna","startTime":259.29,"endTime":263.82,"body":"creative arts and also business."},{"speaker":"Dayna","startTime":259.29,"endTime":263.82,"body":"So for me, it's been really"},{"speaker":"Dayna","startTime":263.82,"endTime":269.19,"body":"fascinating to watch so many of"},{"speaker":"Dayna","startTime":263.82,"endTime":269.19,"body":"you, creative beings, you"},{"speaker":"Dayna","startTime":269.19,"endTime":274.14,"body":"artists really succeeding with"},{"speaker":"Dayna","startTime":269.19,"endTime":274.14,"body":"the simple sales business. And"},{"speaker":"Dayna","startTime":274.17,"endTime":277.77,"body":"you know, the culture here"},{"speaker":"Dayna","startTime":274.17,"endTime":277.77,"body":"behind the scenes and hopefully"},{"speaker":"Dayna","startTime":277.77,"endTime":281.82,"body":"in front of the scenes too, that"},{"speaker":"Dayna","startTime":277.77,"endTime":281.82,"body":"you guys feel this is really all"},{"speaker":"Dayna","startTime":281.82,"endTime":284.82,"body":"about helping photographers"},{"speaker":"Dayna","startTime":281.82,"endTime":284.82,"body":"become profitable so that you"},{"speaker":"Dayna","startTime":284.82,"endTime":288.21,"body":"don't burn out because we"},{"speaker":"Dayna","startTime":284.82,"endTime":288.21,"body":"genuinely want you to be"},{"speaker":"Dayna","startTime":288.21,"endTime":292.14,"body":"successful. Because we believe"},{"speaker":"Dayna","startTime":288.21,"endTime":292.14,"body":"that photography like"},{"speaker":"Dayna","startTime":292.14,"endTime":298.41,"body":"documenting people matters are"},{"speaker":"Dayna","startTime":292.14,"endTime":298.41,"body":"matters. And we really believe"},{"speaker":"Dayna","startTime":298.41,"endTime":301.41,"body":"that you shouldn't have to"},{"speaker":"Dayna","startTime":298.41,"endTime":301.41,"body":"choose between Being an artist"},{"speaker":"Dayna","startTime":301.44,"endTime":307.56,"body":"and being successful. So I know"},{"speaker":"Dayna","startTime":301.44,"endTime":307.56,"body":"personally that when I want to"},{"speaker":"Dayna","startTime":307.56,"endTime":311.19,"body":"invest in something as either,"},{"speaker":"Dayna","startTime":307.56,"endTime":311.19,"body":"you know, for my business or,"},{"speaker":"Dayna","startTime":311.37,"endTime":316.35,"body":"you know, for my art, especially"},{"speaker":"Dayna","startTime":311.37,"endTime":316.35,"body":"when it's a course, or you know,"},{"speaker":"Dayna","startTime":316.35,"endTime":319.08,"body":"some kind of system for my"},{"speaker":"Dayna","startTime":316.35,"endTime":319.08,"body":"business, I really want to hear"},{"speaker":"Dayna","startTime":319.08,"endTime":322.2,"body":"from other people who are just"},{"speaker":"Dayna","startTime":319.08,"endTime":322.2,"body":"like me, and know what they"},{"speaker":"Dayna","startTime":322.2,"endTime":325.5,"body":"thought of it. And so, you know,"},{"speaker":"Dayna","startTime":322.2,"endTime":325.5,"body":"I usually would head to like"},{"speaker":"Dayna","startTime":325.5,"endTime":328.38,"body":"Yelp or Google, but sometimes"},{"speaker":"Dayna","startTime":325.5,"endTime":328.38,"body":"it's hard to get a vibe from"},{"speaker":"Dayna","startTime":328.38,"endTime":332.82,"body":"just a written review. And so,"},{"speaker":"Dayna","startTime":328.38,"endTime":332.82,"body":"you know, I thought, wouldn't it"},{"speaker":"Dayna","startTime":332.82,"endTime":337.95,"body":"be kind of cool for you all to"},{"speaker":"Dayna","startTime":332.82,"endTime":337.95,"body":"hear from some of our students"},{"speaker":"Dayna","startTime":337.95,"endTime":342.6,"body":"directly. So I reached out to"},{"speaker":"Dayna","startTime":337.95,"endTime":342.6,"body":"some of the photographers here"},{"speaker":"Dayna","startTime":342.6,"endTime":345.42,"body":"and that this can't be that hard"},{"speaker":"Dayna","startTime":342.6,"endTime":345.42,"body":"student group with varying"},{"speaker":"Dayna","startTime":345.42,"endTime":348.78,"body":"degrees of experience. And, you"},{"speaker":"Dayna","startTime":345.42,"endTime":348.78,"body":"know, some of them have been in"},{"speaker":"Dayna","startTime":348.78,"endTime":352.23,"body":"business for a decade and others"},{"speaker":"Dayna","startTime":348.78,"endTime":352.23,"body":"of them are just starting out,"},{"speaker":"Dayna","startTime":352.23,"endTime":355.44,"body":"some of them shoot weddings,"},{"speaker":"Dayna","startTime":352.23,"endTime":355.44,"body":"others do families maternity"},{"speaker":"Dayna","startTime":355.47,"endTime":360.81,"body":"baby like boudoir, all of the"},{"speaker":"Dayna","startTime":355.47,"endTime":360.81,"body":"above. And so my hope from this"},{"speaker":"Dayna","startTime":360.81,"endTime":365.4,"body":"episode is that somewhere in the"},{"speaker":"Dayna","startTime":360.81,"endTime":365.4,"body":"mix, you will hear your story"},{"speaker":"Dayna","startTime":365.61,"endTime":370.2,"body":"and get a deeper understanding"},{"speaker":"Dayna","startTime":365.61,"endTime":370.2,"body":"of how simple sales could help"},{"speaker":"Dayna","startTime":370.2,"endTime":375.12,"body":"you grow a more sustainable, and"},{"speaker":"Dayna","startTime":370.2,"endTime":375.12,"body":"profitable photography business."},{"speaker":"Dayna","startTime":375.15,"endTime":379.11,"body":"So let's start with Lindsey, who"},{"speaker":"Dayna","startTime":375.15,"endTime":379.11,"body":"has a story that might feel"},{"speaker":"Dayna","startTime":379.11,"endTime":381.15,"body":"familiar to quite a few of you."},{"speaker":"Lyndsey Hannah","startTime":383.49,"endTime":386.49,"body":"I'm Lindsey, I"},{"speaker":"Lyndsey Hannah","startTime":383.49,"endTime":386.49,"body":"live outside of Boston,"},{"speaker":"Lyndsey Hannah","startTime":386.49,"endTime":389.88,"body":"Massachusetts, with my husband"},{"speaker":"Lyndsey Hannah","startTime":386.49,"endTime":389.88,"body":"and three little boys, three,"},{"speaker":"Lyndsey Hannah","startTime":389.88,"endTime":395.61,"body":"five, and eight. So it's"},{"speaker":"Lyndsey Hannah","startTime":389.88,"endTime":395.61,"body":"definitely very busy. I mostly"},{"speaker":"Lyndsey Hannah","startTime":395.64,"endTime":400.38,"body":"document families lifestyle,"},{"speaker":"Lyndsey Hannah","startTime":395.64,"endTime":400.38,"body":"family, lifestyle, newborn"},{"speaker":"Lyndsey Hannah","startTime":400.38,"endTime":408.06,"body":"maternity and the occasional"},{"speaker":"Lyndsey Hannah","startTime":400.38,"endTime":408.06,"body":"elopement. And, let's see, I"},{"speaker":"Lyndsey Hannah","startTime":408.06,"endTime":413.13,"body":"would say, I got started mainly"},{"speaker":"Lyndsey Hannah","startTime":408.06,"endTime":413.13,"body":"because it was my hobby. And I"},{"speaker":"Lyndsey Hannah","startTime":413.13,"endTime":416.34,"body":"think this is a lot of people's"},{"speaker":"Lyndsey Hannah","startTime":413.13,"endTime":416.34,"body":"stories. But when my first son"},{"speaker":"Lyndsey Hannah","startTime":416.34,"endTime":421.74,"body":"was born, I stayed home with him"},{"speaker":"Lyndsey Hannah","startTime":416.34,"endTime":421.74,"body":"for about a year and then wanted"},{"speaker":"Lyndsey Hannah","startTime":421.74,"endTime":424.74,"body":"something more and felt like"},{"speaker":"Lyndsey Hannah","startTime":421.74,"endTime":424.74,"body":"maybe I could turn this hobby"},{"speaker":"Lyndsey Hannah","startTime":424.74,"endTime":428.88,"body":"into a career. So I opened my"},{"speaker":"Lyndsey Hannah","startTime":424.74,"endTime":428.88,"body":"business when he was one. And"},{"speaker":"Lyndsey Hannah","startTime":428.88,"endTime":430.68,"body":"yeah, it's been seven years. And"},{"speaker":"Lyndsey Hannah","startTime":428.88,"endTime":430.68,"body":"here I am."},{"speaker":"Dayna","startTime":430.95,"endTime":434.01,"body":"Wow. So what did you do?"},{"speaker":"Dayna","startTime":430.95,"endTime":434.01,"body":"Just out of curiosity, what did"},{"speaker":"Dayna","startTime":434.01,"endTime":436.2,"body":"you do before you had your kids?"},{"speaker":"Lyndsey Hannah","startTime":436.45,"endTime":438.97,"body":"I was actually"},{"speaker":"Lyndsey Hannah","startTime":436.45,"endTime":438.97,"body":"in marketing and sales for"},{"speaker":"Lyndsey Hannah","startTime":438.97,"endTime":443.68,"body":"luxury event venues. So wow, do"},{"speaker":"Lyndsey Hannah","startTime":438.97,"endTime":443.68,"body":"like sell weddings and corporate"},{"speaker":"Lyndsey Hannah","startTime":443.68,"endTime":446.71,"body":"meetings and stuff at like large"},{"speaker":"Lyndsey Hannah","startTime":443.68,"endTime":446.71,"body":"event facilities?"},{"speaker":"Dayna","startTime":446.83,"endTime":448.72,"body":"Wow. That's very"},{"speaker":"Dayna","startTime":446.83,"endTime":448.72,"body":"different. It?"},{"speaker":"Lyndsey Hannah","startTime":449.77,"endTime":451.87,"body":"Yes. I mean,"},{"speaker":"Lyndsey Hannah","startTime":449.77,"endTime":451.87,"body":"some of it is a bit of a"},{"speaker":"Lyndsey Hannah","startTime":451.87,"endTime":455.68,"body":"crossover, because marketing and"},{"speaker":"Lyndsey Hannah","startTime":451.87,"endTime":455.68,"body":"sales and learning how to talk"},{"speaker":"Lyndsey Hannah","startTime":455.68,"endTime":458.53,"body":"and connect with all different"},{"speaker":"Lyndsey Hannah","startTime":455.68,"endTime":458.53,"body":"people is helpful. I think no"},{"speaker":"Lyndsey Hannah","startTime":458.53,"endTime":459.76,"body":"matter what career you and"},{"speaker":"Dayna","startTime":460.06,"endTime":462.55,"body":"I couldn't agree more."},{"speaker":"Dayna","startTime":460.06,"endTime":462.55,"body":"That's what I do. So I agree"},{"speaker":"Dayna","startTime":462.55,"endTime":466.93,"body":"with you. It's so did you do you"},{"speaker":"Dayna","startTime":462.55,"endTime":466.93,"body":"then find that part of your"},{"speaker":"Dayna","startTime":466.93,"endTime":470.86,"body":"business? For a lot of"},{"speaker":"Dayna","startTime":466.93,"endTime":470.86,"body":"photographers I found, they find"},{"speaker":"Dayna","startTime":470.89,"endTime":475.87,"body":"the marketing and quote sales"},{"speaker":"Dayna","startTime":470.89,"endTime":475.87,"body":"part like so cringy and hard and"},{"speaker":"Dayna","startTime":476.08,"endTime":478.72,"body":"they like struggle? Do you find"},{"speaker":"Dayna","startTime":476.08,"endTime":478.72,"body":"that easier? Because you have"},{"speaker":"Dayna","startTime":478.72,"endTime":479.62,"body":"that background?"},{"speaker":"Lyndsey Hannah","startTime":480.07,"endTime":483.37,"body":"I think that I"},{"speaker":"Lyndsey Hannah","startTime":480.07,"endTime":483.37,"body":"have a very easy time making"},{"speaker":"Lyndsey Hannah","startTime":483.37,"endTime":486.49,"body":"small talk, because that was"},{"speaker":"Lyndsey Hannah","startTime":483.37,"endTime":486.49,"body":"literally my job to connect and"},{"speaker":"Lyndsey Hannah","startTime":486.49,"endTime":489.04,"body":"make small talk with everyone"},{"speaker":"Lyndsey Hannah","startTime":486.49,"endTime":489.04,"body":"right away whenever they come in"},{"speaker":"Lyndsey Hannah","startTime":489.04,"endTime":493.3,"body":"the door. So I find that easy. I"},{"speaker":"Lyndsey Hannah","startTime":489.04,"endTime":493.3,"body":"do still get cringy only because"},{"speaker":"Lyndsey Hannah","startTime":493.3,"endTime":496.09,"body":"it's different when you're"},{"speaker":"Lyndsey Hannah","startTime":493.3,"endTime":496.09,"body":"selling yourself versus selling,"},{"speaker":"Lyndsey Hannah","startTime":496.42,"endTime":498.85,"body":"you know, a venue because"},{"speaker":"Lyndsey Hannah","startTime":496.42,"endTime":498.85,"body":"there's all you know, it's"},{"speaker":"Lyndsey Hannah","startTime":499.18,"endTime":503.53,"body":"different when it's you is the"},{"speaker":"Lyndsey Hannah","startTime":499.18,"endTime":503.53,"body":"product versus something else"},{"speaker":"Lyndsey Hannah","startTime":503.53,"endTime":504.4,"body":"that you're selling, or"},{"speaker":"Dayna","startTime":504.4,"endTime":508.12,"body":"Yeah, I agree. I totally"},{"speaker":"Dayna","startTime":504.4,"endTime":508.12,"body":"agree. So just wondering if you"},{"speaker":"Dayna","startTime":508.12,"endTime":510.07,"body":"had like a superpower that"},{"speaker":"Dayna","startTime":508.12,"endTime":510.07,"body":"nobody else"},{"speaker":"Lyndsey Hannah","startTime":511.75,"endTime":513.19,"body":"talking? That's"},{"speaker":"Lyndsey Hannah","startTime":511.75,"endTime":513.19,"body":"basically it."},{"speaker":"Dayna","startTime":514.45,"endTime":518.68,"body":"Maybe it's an East Coast"},{"speaker":"Dayna","startTime":514.45,"endTime":518.68,"body":"thing. So we're doing this"},{"speaker":"Dayna","startTime":518.68,"endTime":523.27,"body":"special episode for this two"},{"speaker":"Dayna","startTime":518.68,"endTime":523.27,"body":"year anniversary of the podcast,"},{"speaker":"Dayna","startTime":523.27,"endTime":528.1,"body":"which is crazy and exciting. And"},{"speaker":"Dayna","startTime":523.27,"endTime":528.1,"body":"so I'm just kind of interviewing"},{"speaker":"Dayna","startTime":528.13,"endTime":532.54,"body":"some of the students to talk"},{"speaker":"Dayna","startTime":528.13,"endTime":532.54,"body":"about, you know, what was your"},{"speaker":"Dayna","startTime":532.54,"endTime":535.3,"body":"story in your business? And for"},{"speaker":"Dayna","startTime":532.54,"endTime":535.3,"body":"you, since you've been in"},{"speaker":"Dayna","startTime":535.3,"endTime":539.32,"body":"business for a little bit of"},{"speaker":"Dayna","startTime":535.3,"endTime":539.32,"body":"time. Now? What is what was your"},{"speaker":"Dayna","startTime":539.32,"endTime":543.64,"body":"story before? Let's start with"},{"speaker":"Dayna","startTime":539.32,"endTime":543.64,"body":"that, like, what was your story"},{"speaker":"Dayna","startTime":543.64,"endTime":547.81,"body":"kind of before? You found a"},{"speaker":"Dayna","startTime":543.64,"endTime":547.81,"body":"simple sales blueprint as"},{"speaker":"Dayna","startTime":547.81,"endTime":548.47,"body":"photographer?"},{"speaker":"Lyndsey Hannah","startTime":549.19,"endTime":551.92,"body":"So I was one of"},{"speaker":"Lyndsey Hannah","startTime":549.19,"endTime":551.92,"body":"those people who started"},{"speaker":"Lyndsey Hannah","startTime":551.92,"endTime":555.61,"body":"basically from the ground up my"},{"speaker":"Lyndsey Hannah","startTime":551.92,"endTime":555.61,"body":"first I think the first six"},{"speaker":"Lyndsey Hannah","startTime":555.61,"endTime":558.79,"body":"months I was in business, I was"},{"speaker":"Lyndsey Hannah","startTime":555.61,"endTime":558.79,"body":"literally charging $75 per"},{"speaker":"Lyndsey Hannah","startTime":558.79,"endTime":563.11,"body":"session for the sessions as to"},{"speaker":"Lyndsey Hannah","startTime":558.79,"endTime":563.11,"body":"get started. Okay, which is"},{"speaker":"Lyndsey Hannah","startTime":563.11,"endTime":567.85,"body":"funny, because my, you know,"},{"speaker":"Lyndsey Hannah","startTime":563.11,"endTime":567.85,"body":"average price is well over 1000"},{"speaker":"Lyndsey Hannah","startTime":567.85,"endTime":572.47,"body":"Now, so that is a big"},{"speaker":"Lyndsey Hannah","startTime":567.85,"endTime":572.47,"body":"difference. Yeah. So and then,"},{"speaker":"Lyndsey Hannah","startTime":572.5,"endTime":575.29,"body":"you know, each year i"},{"speaker":"Lyndsey Hannah","startTime":572.5,"endTime":575.29,"body":"incrementally even more than"},{"speaker":"Lyndsey Hannah","startTime":575.32,"endTime":579.13,"body":"what, once per year, kind of"},{"speaker":"Lyndsey Hannah","startTime":575.32,"endTime":579.13,"body":"raised that still in an all"},{"speaker":"Lyndsey Hannah","startTime":579.13,"endTime":583.39,"body":"inclusive model. So you know,"},{"speaker":"Lyndsey Hannah","startTime":579.13,"endTime":583.39,"body":"the next year I was 300, and"},{"speaker":"Lyndsey Hannah","startTime":583.39,"endTime":588.13,"body":"then 500, after that, and 600"},{"speaker":"Lyndsey Hannah","startTime":583.39,"endTime":588.13,"body":"and I sort of was bumping up and"},{"speaker":"Lyndsey Hannah","startTime":588.13,"endTime":593.95,"body":"up and up. And then I actually"},{"speaker":"Lyndsey Hannah","startTime":588.13,"endTime":593.95,"body":"wanted to switch to something"},{"speaker":"Lyndsey Hannah","startTime":593.95,"endTime":598.33,"body":"that was a little bit more"},{"speaker":"Lyndsey Hannah","startTime":593.95,"endTime":598.33,"body":"product centric and had more of"},{"speaker":"Lyndsey Hannah","startTime":598.33,"endTime":603.25,"body":"a package model before even and"},{"speaker":"Lyndsey Hannah","startTime":598.33,"endTime":603.25,"body":"found on me. And I switched to a"},{"speaker":"Lyndsey Hannah","startTime":603.25,"endTime":606.97,"body":"model where I tried out doing"},{"speaker":"Lyndsey Hannah","startTime":603.25,"endTime":606.97,"body":"packages that included specific"},{"speaker":"Lyndsey Hannah","startTime":606.97,"endTime":610.39,"body":"print products, like, you know,"},{"speaker":"Lyndsey Hannah","startTime":606.97,"endTime":610.39,"body":"package number one I don't even"},{"speaker":"Lyndsey Hannah","startTime":610.39,"endTime":613.27,"body":"remember now, but would include"},{"speaker":"Lyndsey Hannah","startTime":610.39,"endTime":613.27,"body":"one eight by 10. And then"},{"speaker":"Lyndsey Hannah","startTime":613.42,"endTime":616.51,"body":"package number two would be an"},{"speaker":"Lyndsey Hannah","startTime":613.42,"endTime":616.51,"body":"11 by 14 and two, eight by 10,"},{"speaker":"Lyndsey Hannah","startTime":616.57,"endTime":620.17,"body":"or whatever. 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Or"},{"speaker":"Lyndsey Hannah","startTime":634.21,"endTime":637.33,"body":"chasing them down to be like,"},{"speaker":"Lyndsey Hannah","startTime":634.21,"endTime":637.33,"body":"you have this one eight by 10?"},{"speaker":"Lyndsey Hannah","startTime":637.33,"endTime":639.91,"body":"Like, can you choose an image"},{"speaker":"Lyndsey Hannah","startTime":637.33,"endTime":639.91,"body":"for it? You know, let's get"},{"speaker":"Lyndsey Hannah","startTime":639.91,"endTime":643.33,"body":"going. And they would ghost you"},{"speaker":"Lyndsey Hannah","startTime":639.91,"endTime":643.33,"body":"or be like, Oh, I don't know, I"},{"speaker":"Lyndsey Hannah","startTime":643.33,"endTime":646.72,"body":"haven't made a decision yet. And"},{"speaker":"Lyndsey Hannah","startTime":643.33,"endTime":646.72,"body":"then it just was so exhausting"},{"speaker":"Lyndsey Hannah","startTime":646.72,"endTime":650.62,"body":"for me as a mom of small"},{"speaker":"Lyndsey Hannah","startTime":646.72,"endTime":650.62,"body":"children that I went back to an"},{"speaker":"Lyndsey Hannah","startTime":650.62,"endTime":653.53,"body":"all inclusive model after about"},{"speaker":"Lyndsey Hannah","startTime":650.62,"endTime":653.53,"body":"a year and said, You know what,"},{"speaker":"Lyndsey Hannah","startTime":653.53,"endTime":656.86,"body":"I just I can't deal with that"},{"speaker":"Lyndsey Hannah","startTime":653.53,"endTime":656.86,"body":"anymore. It's just too much work"},{"speaker":"Lyndsey Hannah","startTime":656.86,"endTime":659.86,"body":"on the back end. So I'm going to"},{"speaker":"Lyndsey Hannah","startTime":656.86,"endTime":659.86,"body":"go back to all inclusive. So"},{"speaker":"Lyndsey Hannah","startTime":659.86,"endTime":665.29,"body":"right before I found on animes"},{"speaker":"Lyndsey Hannah","startTime":659.86,"endTime":665.29,"body":"course, I was charging $850 all"},{"speaker":"Lyndsey Hannah","startTime":665.29,"endTime":668.74,"body":"inclusive. So it would be for a"},{"speaker":"Lyndsey Hannah","startTime":665.29,"endTime":668.74,"body":"gallery, since its lifestyle, I"},{"speaker":"Lyndsey Hannah","startTime":668.74,"endTime":671.44,"body":"would say between 80 and 100"},{"speaker":"Lyndsey Hannah","startTime":668.74,"endTime":671.44,"body":"images, including black and"},{"speaker":"Lyndsey Hannah","startTime":671.44,"endTime":680.14,"body":"whites. And then I found her"},{"speaker":"Lyndsey Hannah","startTime":671.44,"endTime":680.14,"body":"course. 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The heavens opened"},{"speaker":"Lyndsey Hannah","startTime":693.43,"endTime":697.72,"body":"up and I was like, Yes."},{"speaker":"Dayna","startTime":699.1,"endTime":705.76,"body":"I love it. Um, yeah,"},{"speaker":"Dayna","startTime":699.1,"endTime":705.76,"body":"that's perfect, too. So when"},{"speaker":"Dayna","startTime":705.76,"endTime":710.2,"body":"you? So you were, it sounds like"},{"speaker":"Dayna","startTime":705.76,"endTime":710.2,"body":"you were kind of looking for"},{"speaker":"Dayna","startTime":710.23,"endTime":713.95,"body":"what she was offering. 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So for"},{"speaker":"Dayna","startTime":723.49,"endTime":726.16,"body":"example, when you like switched"},{"speaker":"Dayna","startTime":723.49,"endTime":726.16,"body":"away from the package back to"},{"speaker":"Dayna","startTime":726.16,"endTime":729.25,"body":"all inclusive, you're just like,"},{"speaker":"Dayna","startTime":726.16,"endTime":729.25,"body":"This is too much of a time suck."},{"speaker":"Dayna","startTime":729.49,"endTime":735.67,"body":"So what was it that then"},{"speaker":"Dayna","startTime":729.49,"endTime":735.67,"body":"honestly attracted you back to a"},{"speaker":"Dayna","startTime":735.7,"endTime":740.02,"body":"sort of package situation? 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I think"},{"speaker":"Lyndsey Hannah","startTime":746.74,"endTime":752.35,"body":"what happened was, I am I feel"},{"speaker":"Lyndsey Hannah","startTime":746.74,"endTime":752.35,"body":"weird complaining about this"},{"speaker":"Lyndsey Hannah","startTime":752.35,"endTime":756.61,"body":"because I feel very lucky but"},{"speaker":"Lyndsey Hannah","startTime":752.35,"endTime":756.61,"body":"have an abundance of inquiries."},{"speaker":"Lyndsey Hannah","startTime":756.61,"endTime":760.48,"body":"Like I was feeling so"},{"speaker":"Lyndsey Hannah","startTime":756.61,"endTime":760.48,"body":"overworked. Even though I had"},{"speaker":"Lyndsey Hannah","startTime":760.48,"endTime":764.17,"body":"gone to a higher, all inclusive"},{"speaker":"Lyndsey Hannah","startTime":760.48,"endTime":764.17,"body":"price point that I had been at"},{"speaker":"Lyndsey Hannah","startTime":764.17,"endTime":770.68,"body":"previously, it still felt like I"},{"speaker":"Lyndsey Hannah","startTime":764.17,"endTime":770.68,"body":"was constantly working in. I"},{"speaker":"Lyndsey Hannah","startTime":770.83,"endTime":774.1,"body":"was, I think, toying with the"},{"speaker":"Lyndsey Hannah","startTime":770.83,"endTime":774.1,"body":"idea of trying to figure out"},{"speaker":"Lyndsey Hannah","startTime":774.1,"endTime":777.94,"body":"should I raise to an even"},{"speaker":"Lyndsey Hannah","startTime":774.1,"endTime":777.94,"body":"higher, like, Should I break"},{"speaker":"Lyndsey Hannah","startTime":777.97,"endTime":781.36,"body":"1000 and be, you know, whatever"},{"speaker":"Lyndsey Hannah","startTime":777.97,"endTime":781.36,"body":"that price point is all"},{"speaker":"Lyndsey Hannah","startTime":781.36,"endTime":785.71,"body":"inclusive? Or should I consider"},{"speaker":"Lyndsey Hannah","startTime":781.36,"endTime":785.71,"body":"something else? So I think I had"},{"speaker":"Lyndsey Hannah","startTime":785.71,"endTime":789.04,"body":"gotten to a point where I was"},{"speaker":"Lyndsey Hannah","startTime":785.71,"endTime":789.04,"body":"too busy, I felt overworked and"},{"speaker":"Lyndsey Hannah","startTime":789.04,"endTime":793.03,"body":"like I wasn't making enough per"},{"speaker":"Lyndsey Hannah","startTime":789.04,"endTime":793.03,"body":"session, I wanted to cut back"},{"speaker":"Lyndsey Hannah","startTime":793.03,"endTime":795.97,"body":"the number of sessions I was"},{"speaker":"Lyndsey Hannah","startTime":793.03,"endTime":795.97,"body":"doing, but didn't really know"},{"speaker":"Lyndsey Hannah","startTime":796.0,"endTime":800.53,"body":"where to go from where I was at"},{"speaker":"Lyndsey Hannah","startTime":796.0,"endTime":800.53,"body":"from a pricing standpoint. 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Because I think in a group"},{"speaker":"Lyndsey Hannah","startTime":813.1,"endTime":817.09,"body":"maybe I had asked for podcast"},{"speaker":"Lyndsey Hannah","startTime":813.1,"endTime":817.09,"body":"recommendations, or somebody did"},{"speaker":"Lyndsey Hannah","startTime":817.09,"endTime":820.69,"body":"and I found a thread and then I"},{"speaker":"Lyndsey Hannah","startTime":817.09,"endTime":820.69,"body":"started listening to her first"},{"speaker":"Lyndsey Hannah","startTime":820.69,"endTime":823.66,"body":"episode and was like, oh, maybe"},{"speaker":"Lyndsey Hannah","startTime":820.69,"endTime":823.66,"body":"this is the answer."},{"speaker":"Unknown","startTime":824.8,"endTime":826.63,"body":"Maybe this is the"},{"speaker":"Unknown","startTime":824.8,"endTime":826.63,"body":"thing. Yes."},{"speaker":"Dayna","startTime":827.02,"endTime":831.61,"body":"How do you feel about"},{"speaker":"Dayna","startTime":827.02,"endTime":831.61,"body":"that people now often get prints"},{"speaker":"Dayna","startTime":831.61,"endTime":834.1,"body":"and products when they work with"},{"speaker":"Dayna","startTime":831.61,"endTime":834.1,"body":"you?"},{"speaker":"Lyndsey Hannah","startTime":834.85,"endTime":836.71,"body":"I love it. I"},{"speaker":"Lyndsey Hannah","startTime":834.85,"endTime":836.71,"body":"mean, people will text me"},{"speaker":"Lyndsey Hannah","startTime":836.71,"endTime":840.19,"body":"pictures of what they've done"},{"speaker":"Lyndsey Hannah","startTime":836.71,"endTime":840.19,"body":"with it, like, you know,"},{"speaker":"Lyndsey Hannah","startTime":840.85,"endTime":844.18,"body":"pictures that they look I frame"},{"speaker":"Lyndsey Hannah","startTime":840.85,"endTime":844.18,"body":"this and it's above my mantel"},{"speaker":"Lyndsey Hannah","startTime":844.18,"endTime":848.32,"body":"and it just It's so heartwarming"},{"speaker":"Lyndsey Hannah","startTime":844.18,"endTime":848.32,"body":"to see your work actually being"},{"speaker":"Lyndsey Hannah","startTime":848.32,"endTime":850.93,"body":"enjoyed on people's walls"},{"speaker":"Lyndsey Hannah","startTime":848.32,"endTime":850.93,"body":"instead of dying somewhere on"},{"speaker":"Lyndsey Hannah","startTime":850.93,"endTime":856.15,"body":"their hard drive. Or you know,"},{"speaker":"Lyndsey Hannah","startTime":850.93,"endTime":856.15,"body":"they'll all help design an album"},{"speaker":"Lyndsey Hannah","startTime":856.15,"endTime":859.6,"body":"for them because I do sell"},{"speaker":"Lyndsey Hannah","startTime":856.15,"endTime":859.6,"body":"fulfill for albums now and"},{"speaker":"Lyndsey Hannah","startTime":859.69,"endTime":862.69,"body":"they'll get it and be like oh my"},{"speaker":"Lyndsey Hannah","startTime":859.69,"endTime":862.69,"body":"gosh, they'll text me that they"},{"speaker":"Lyndsey Hannah","startTime":862.69,"endTime":865.96,"body":"cried like opening it up and"},{"speaker":"Lyndsey Hannah","startTime":862.69,"endTime":865.96,"body":"it's going to be you know, the"},{"speaker":"Lyndsey Hannah","startTime":866.41,"endTime":869.41,"body":"heirloom for their kid and I"},{"speaker":"Lyndsey Hannah","startTime":866.41,"endTime":869.41,"body":"don't know it's just it's so"},{"speaker":"Lyndsey Hannah","startTime":869.41,"endTime":872.2,"body":"nice. Or I'll go with that it'll"},{"speaker":"Lyndsey Hannah","startTime":869.41,"endTime":872.2,"body":"be a repeat client. I'll go to"},{"speaker":"Lyndsey Hannah","startTime":872.2,"endTime":875.5,"body":"their house for a new you know,"},{"speaker":"Lyndsey Hannah","startTime":872.2,"endTime":875.5,"body":"baby, and there it is all over"},{"speaker":"Lyndsey Hannah","startTime":875.5,"endTime":877.9,"body":"the wall. Yeah, it's really"},{"speaker":"Lyndsey Hannah","startTime":875.5,"endTime":877.9,"body":"nice."},{"speaker":"Dayna","startTime":877.93,"endTime":882.1,"body":"That is really cool. I"},{"speaker":"Dayna","startTime":877.93,"endTime":882.1,"body":"think that was I gonna say oh,"},{"speaker":"Dayna","startTime":882.1,"endTime":886.48,"body":"just like the idea of that you"},{"speaker":"Dayna","startTime":882.1,"endTime":886.48,"body":"can choose like I heard you say"},{"speaker":"Dayna","startTime":886.78,"endTime":891.58,"body":"I sell fulfill for albums now."},{"speaker":"Dayna","startTime":886.78,"endTime":891.58,"body":"So that's so cool that you were"},{"speaker":"Dayna","startTime":891.58,"endTime":897.1,"body":"like actually I enjoyed this one"},{"speaker":"Dayna","startTime":891.58,"endTime":897.1,"body":"specific part of this. And I"},{"speaker":"Dayna","startTime":897.1,"endTime":900.85,"body":"would like to do that and I"},{"speaker":"Dayna","startTime":897.1,"endTime":900.85,"body":"think that that is something"},{"speaker":"Dayna","startTime":900.85,"endTime":903.28,"body":"that a lot of people have"},{"speaker":"Dayna","startTime":900.85,"endTime":903.28,"body":"questions about when they're"},{"speaker":"Dayna","startTime":903.28,"endTime":907.48,"body":"looking at a course is like, how"},{"speaker":"Dayna","startTime":903.28,"endTime":907.48,"body":"is it going to work? A bit? A"},{"speaker":"Dayna","startTime":907.48,"endTime":911.68,"body":"huge question that people have"},{"speaker":"Dayna","startTime":907.48,"endTime":911.68,"body":"is, is this going to work for me"},{"speaker":"Dayna","startTime":911.68,"endTime":915.07,"body":"and my market? Yeah. And like,"},{"speaker":"Dayna","startTime":911.68,"endTime":915.07,"body":"how rigid is it going to be?"},{"speaker":"Dayna","startTime":915.07,"endTime":918.7,"body":"Yeah. So did you have any of"},{"speaker":"Dayna","startTime":915.07,"endTime":918.7,"body":"those like, questions?"},{"speaker":"Lyndsey Hannah","startTime":918.87,"endTime":922.38,"body":"Oh, absolutely."},{"speaker":"Lyndsey Hannah","startTime":918.87,"endTime":922.38,"body":"I mean, I don't know if Annemie"},{"speaker":"Lyndsey Hannah","startTime":922.38,"endTime":926.55,"body":"wants me to say this. But she"},{"speaker":"Lyndsey Hannah","startTime":922.38,"endTime":926.55,"body":"does. But yeah, one of the"},{"speaker":"Lyndsey Hannah","startTime":926.55,"endTime":930.33,"body":"things I, I read her course, and"},{"speaker":"Lyndsey Hannah","startTime":926.55,"endTime":930.33,"body":"I went into it with a mind of,"},{"speaker":"Lyndsey Hannah","startTime":930.33,"endTime":934.26,"body":"I'm going to do it exactly how"},{"speaker":"Lyndsey Hannah","startTime":930.33,"endTime":934.26,"body":"she lays it out. But then, when"},{"speaker":"Lyndsey Hannah","startTime":934.29,"endTime":937.83,"body":"she said, You know, one of the"},{"speaker":"Lyndsey Hannah","startTime":934.29,"endTime":937.83,"body":"core cornerstones, I think of"},{"speaker":"Lyndsey Hannah","startTime":937.83,"endTime":943.08,"body":"her method is the initial phone"},{"speaker":"Lyndsey Hannah","startTime":937.83,"endTime":943.08,"body":"call. And I looked at it, and I"},{"speaker":"Lyndsey Hannah","startTime":943.08,"endTime":946.95,"body":"was like, I'm not gonna do that"},{"speaker":"Lyndsey Hannah","startTime":943.08,"endTime":946.95,"body":"I can't, I have little kids at"},{"speaker":"Lyndsey Hannah","startTime":946.95,"endTime":950.55,"body":"home with me, and it's just not"},{"speaker":"Lyndsey Hannah","startTime":946.95,"endTime":950.55,"body":"going to happen. And I knew that"},{"speaker":"Lyndsey Hannah","startTime":950.55,"endTime":954.96,"body":"about myself. And I felt very"},{"speaker":"Lyndsey Hannah","startTime":950.55,"endTime":954.96,"body":"confident that my market was"},{"speaker":"Lyndsey Hannah","startTime":954.96,"endTime":957.9,"body":"very similar to me, and that"},{"speaker":"Lyndsey Hannah","startTime":954.96,"endTime":957.9,"body":"they don't have time or watch"},{"speaker":"Lyndsey Hannah","startTime":957.93,"endTime":962.61,"body":"for a phone call either. And I'm"},{"speaker":"Lyndsey Hannah","startTime":957.93,"endTime":962.61,"body":"almost two years in, and I'm"},{"speaker":"Lyndsey Hannah","startTime":962.61,"endTime":965.43,"body":"very successful without the"},{"speaker":"Lyndsey Hannah","startTime":962.61,"endTime":965.43,"body":"phone call, even though she"},{"speaker":"Lyndsey Hannah","startTime":965.43,"endTime":969.06,"body":"might cringe hearing that, but"},{"speaker":"Lyndsey Hannah","startTime":965.43,"endTime":969.06,"body":"it just if it hadn't worked,"},{"speaker":"Lyndsey Hannah","startTime":969.06,"endTime":972.24,"body":"would I have reworked and maybe"},{"speaker":"Lyndsey Hannah","startTime":969.06,"endTime":972.24,"body":"gone back to what she suggested?"},{"speaker":"Lyndsey Hannah","startTime":972.24,"endTime":975.9,"body":"Sure. But it worked just fine"},{"speaker":"Lyndsey Hannah","startTime":972.24,"endTime":975.9,"body":"for me. And yeah, my own method,"},{"speaker":"Lyndsey Hannah","startTime":975.9,"endTime":979.35,"body":"and I do offer to jump on the"},{"speaker":"Lyndsey Hannah","startTime":975.9,"endTime":979.35,"body":"phone call. If anybody wants"},{"speaker":"Lyndsey Hannah","startTime":979.35,"endTime":983.49,"body":"one. I would say maybe two out"},{"speaker":"Lyndsey Hannah","startTime":979.35,"endTime":983.49,"body":"of every 10 inquiries, take me"},{"speaker":"Lyndsey Hannah","startTime":983.49,"endTime":986.67,"body":"up on that. But that for me, as"},{"speaker":"Lyndsey Hannah","startTime":983.49,"endTime":986.67,"body":"a mom of little kids is more"},{"speaker":"Lyndsey Hannah","startTime":986.67,"endTime":990.33,"body":"manageable than trying to"},{"speaker":"Lyndsey Hannah","startTime":986.67,"endTime":990.33,"body":"schedule 10 at 10 phone calls."},{"speaker":"Lyndsey Hannah","startTime":990.42,"endTime":996.6,"body":"Yeah. So yes, I think the answer"},{"speaker":"Lyndsey Hannah","startTime":990.42,"endTime":996.6,"body":"is it's, is the method rigid? In"},{"speaker":"Lyndsey Hannah","startTime":996.6,"endTime":999.57,"body":"the principle basic principles"},{"speaker":"Lyndsey Hannah","startTime":996.6,"endTime":999.57,"body":"of it? Absolutely. Because it"},{"speaker":"Lyndsey Hannah","startTime":999.57,"endTime":1003.5,"body":"works for a reason, you know,"},{"speaker":"Lyndsey Hannah","startTime":999.57,"endTime":1003.5,"body":"like limiting Digital's offering"},{"speaker":"Lyndsey Hannah","startTime":1003.5,"endTime":1006.23,"body":"three packages, the print"},{"speaker":"Lyndsey Hannah","startTime":1003.5,"endTime":1006.23,"body":"credit, those are all the core"},{"speaker":"Lyndsey Hannah","startTime":1006.23,"endTime":1009.92,"body":"cornerstones. Yeah. But I think"},{"speaker":"Lyndsey Hannah","startTime":1006.23,"endTime":1009.92,"body":"beyond that, yes. It's very"},{"speaker":"Lyndsey Hannah","startTime":1010.37,"endTime":1015.35,"body":"adaptable, I think to your"},{"speaker":"Lyndsey Hannah","startTime":1010.37,"endTime":1015.35,"body":"personality, your market? You I"},{"speaker":"Lyndsey Hannah","startTime":1015.35,"endTime":1017.69,"body":"mean, you have to put your own"},{"speaker":"Lyndsey Hannah","startTime":1015.35,"endTime":1017.69,"body":"spin on everything, because"},{"speaker":"Lyndsey Hannah","startTime":1017.69,"endTime":1020.84,"body":"you're the person doing it. So"},{"speaker":"Lyndsey Hannah","startTime":1017.69,"endTime":1020.84,"body":"it has to be authentic."},{"speaker":"Dayna","startTime":1020.87,"endTime":1023.39,"body":"Like you said, yourself,"},{"speaker":"Dayna","startTime":1020.87,"endTime":1023.39,"body":"yourself. So yes, to have your"},{"speaker":"Dayna","startTime":1023.39,"endTime":1027.68,"body":"little flavor. What does your"},{"speaker":"Dayna","startTime":1023.39,"endTime":1027.68,"body":"business look like? After both"},{"speaker":"Dayna","startTime":1027.68,"endTime":1030.08,"body":"from like a nuts and bolts"},{"speaker":"Dayna","startTime":1027.68,"endTime":1030.08,"body":"perspective? And also like a"},{"speaker":"Dayna","startTime":1030.08,"endTime":1032.93,"body":"feeling like do you feel? Does"},{"speaker":"Dayna","startTime":1030.08,"endTime":1032.93,"body":"your business feel different?"},{"speaker":"Dayna","startTime":1032.93,"endTime":1034.76,"body":"Does your family feel a"},{"speaker":"Dayna","startTime":1032.93,"endTime":1034.76,"body":"difference?"},{"speaker":"Lyndsey Hannah","startTime":1035.269,"endTime":1038.149,"body":"For sure? I"},{"speaker":"Lyndsey Hannah","startTime":1035.269,"endTime":1038.149,"body":"mean, I will like nuts and"},{"speaker":"Lyndsey Hannah","startTime":1038.149,"endTime":1044.629,"body":"bolts, logistically, I doubled"},{"speaker":"Lyndsey Hannah","startTime":1038.149,"endTime":1044.629,"body":"my income in 2021. Wow. And that"},{"speaker":"Lyndsey Hannah","startTime":1044.629,"endTime":1048.079,"body":"isn't because of the pandemic in"},{"speaker":"Lyndsey Hannah","startTime":1044.629,"endTime":1048.079,"body":"2020, because my business had"},{"speaker":"Lyndsey Hannah","startTime":1048.229,"endTime":1053.029,"body":"increased from 2019 to 2020. And"},{"speaker":"Lyndsey Hannah","startTime":1048.229,"endTime":1053.029,"body":"then I doubled 2020s revenue."},{"speaker":"Lyndsey Hannah","startTime":1053.059,"endTime":1060.589,"body":"Oh, wow. Yeah. So, yes, my"},{"speaker":"Lyndsey Hannah","startTime":1053.059,"endTime":1060.589,"body":"family feels different, because"},{"speaker":"Lyndsey Hannah","startTime":1060.589,"endTime":1064.129,"body":"we feel in a much different"},{"speaker":"Lyndsey Hannah","startTime":1060.589,"endTime":1064.129,"body":"financial place than we were the"},{"speaker":"Lyndsey Hannah","startTime":1064.129,"endTime":1068.869,"body":"year I mean, double in, I was"},{"speaker":"Lyndsey Hannah","startTime":1064.129,"endTime":1068.869,"body":"just a few $1,000, shy of six"},{"speaker":"Lyndsey Hannah","startTime":1068.869,"endTime":1075.199,"body":"figures in 2020. So Wow. Well,"},{"speaker":"Lyndsey Hannah","startTime":1068.869,"endTime":1075.199,"body":"it was then a major, major"},{"speaker":"Lyndsey Hannah","startTime":1075.199,"endTime":1079.969,"body":"accomplishment. Wow, thank you."},{"speaker":"Lyndsey Hannah","startTime":1075.199,"endTime":1079.969,"body":"It was shocking to be, to be"},{"speaker":"Lyndsey Hannah","startTime":1079.969,"endTime":1083.539,"body":"honest. Now, there's obviously a"},{"speaker":"Lyndsey Hannah","startTime":1079.969,"endTime":1083.539,"body":"little bit more cost when you're"},{"speaker":"Lyndsey Hannah","startTime":1083.539,"endTime":1089.119,"body":"going from, you know, that's"},{"speaker":"Lyndsey Hannah","startTime":1083.539,"endTime":1089.119,"body":"what gross income, there's a"},{"speaker":"Lyndsey Hannah","startTime":1089.119,"endTime":1092.149,"body":"little bit more cost involved"},{"speaker":"Lyndsey Hannah","startTime":1089.119,"endTime":1092.149,"body":"because of the print credit. But"},{"speaker":"Lyndsey Hannah","startTime":1092.149,"endTime":1095.359,"body":"if you're pricing it properly,"},{"speaker":"Lyndsey Hannah","startTime":1092.149,"endTime":1095.359,"body":"it's really not that much per"},{"speaker":"Lyndsey Hannah","startTime":1095.359,"endTime":1099.409,"body":"session. So it still was a huge"},{"speaker":"Lyndsey Hannah","startTime":1095.359,"endTime":1099.409,"body":"increase year over year. So"},{"speaker":"Lyndsey Hannah","startTime":1099.409,"endTime":1102.349,"body":"financially, yes, it feels a lot"},{"speaker":"Lyndsey Hannah","startTime":1099.409,"endTime":1102.349,"body":"better. I've been able to take"},{"speaker":"Lyndsey Hannah","startTime":1102.349,"endTime":1107.329,"body":"less sessions, which is amazing."},{"speaker":"Lyndsey Hannah","startTime":1102.349,"endTime":1107.329,"body":"I mean, being you know, home"},{"speaker":"Lyndsey Hannah","startTime":1107.389,"endTime":1111.169,"body":"with three little kids and a"},{"speaker":"Lyndsey Hannah","startTime":1107.389,"endTime":1111.169,"body":"little bit more, has been"},{"speaker":"Lyndsey Hannah","startTime":1111.259,"endTime":1115.159,"body":"definitely much, much better"},{"speaker":"Lyndsey Hannah","startTime":1111.259,"endTime":1115.159,"body":"than the sort of frenzied, busy"},{"speaker":"Lyndsey Hannah","startTime":1115.159,"endTime":1120.739,"body":"feeling that I felt when I felt"},{"speaker":"Lyndsey Hannah","startTime":1115.159,"endTime":1120.739,"body":"truly overworked. And then, I"},{"speaker":"Lyndsey Hannah","startTime":1120.739,"endTime":1125.239,"body":"don't know, mentally, it just"},{"speaker":"Lyndsey Hannah","startTime":1120.739,"endTime":1125.239,"body":"feels like a great sense of"},{"speaker":"Lyndsey Hannah","startTime":1125.239,"endTime":1128.929,"body":"accomplishment, you know, and"},{"speaker":"Lyndsey Hannah","startTime":1125.239,"endTime":1128.929,"body":"really, you've if you feel like"},{"speaker":"Lyndsey Hannah","startTime":1128.929,"endTime":1134.479,"body":"you are actually valuing"},{"speaker":"Lyndsey Hannah","startTime":1128.929,"endTime":1134.479,"body":"yourself properly, and making"},{"speaker":"Lyndsey Hannah","startTime":1134.479,"endTime":1137.539,"body":"the amount of money that you"},{"speaker":"Lyndsey Hannah","startTime":1134.479,"endTime":1137.539,"body":"feel like you deserve per"},{"speaker":"Lyndsey Hannah","startTime":1137.539,"endTime":1139.999,"body":"session for the amount of work"},{"speaker":"Lyndsey Hannah","startTime":1137.539,"endTime":1139.999,"body":"that you're putting in per"},{"speaker":"Lyndsey Hannah","startTime":1139.999,"endTime":1145.789,"body":"session. It just is. It feels"},{"speaker":"Lyndsey Hannah","startTime":1139.999,"endTime":1145.789,"body":"different. It feels less. Just"},{"speaker":"Lyndsey Hannah","startTime":1145.849,"endTime":1148.189,"body":"exhausting. You know what I"},{"speaker":"Lyndsey Hannah","startTime":1145.849,"endTime":1148.189,"body":"mean? Mental? Absolutely."},{"speaker":"Dayna","startTime":1148.17,"endTime":1152.1,"body":"Yeah. And I mean, not"},{"speaker":"Dayna","startTime":1148.17,"endTime":1152.1,"body":"only is that a significant"},{"speaker":"Dayna","startTime":1152.1,"endTime":1155.07,"body":"accomplishment, but like, who"},{"speaker":"Dayna","startTime":1152.1,"endTime":1155.07,"body":"doesn't want to make more money"},{"speaker":"Dayna","startTime":1155.07,"endTime":1158.82,"body":"in less time? Yeah, yes, please"},{"speaker":"Dayna","startTime":1155.07,"endTime":1158.82,"body":"sign us up."},{"speaker":"Dayna","startTime":1161.94,"endTime":1164.64,"body":"I'm sure quite a few of you"},{"speaker":"Dayna","startTime":1161.94,"endTime":1164.64,"body":"resonate with Lindsey story of"},{"speaker":"Dayna","startTime":1164.64,"endTime":1168.6,"body":"feeling burnout and overworked"},{"speaker":"Dayna","startTime":1164.64,"endTime":1168.6,"body":"and maybe even a little fearful"},{"speaker":"Dayna","startTime":1168.6,"endTime":1171.66,"body":"of how your clients would react"},{"speaker":"Dayna","startTime":1168.6,"endTime":1171.66,"body":"to change after so much time."},{"speaker":"Dayna","startTime":1172.74,"endTime":1176.16,"body":"But I'm also sure that there are"},{"speaker":"Dayna","startTime":1172.74,"endTime":1176.16,"body":"some others of you who as"},{"speaker":"Dayna","startTime":1176.16,"endTime":1179.01,"body":"Lindsay pointed out, would love"},{"speaker":"Dayna","startTime":1176.16,"endTime":1179.01,"body":"to be in the position of having"},{"speaker":"Dayna","startTime":1179.04,"endTime":1184.05,"body":"too many inquiries. And so if"},{"speaker":"Dayna","startTime":1179.04,"endTime":1184.05,"body":"that's you and you are, say"},{"speaker":"Dayna","startTime":1184.05,"endTime":1188.4,"body":"maybe newer in your business,"},{"speaker":"Dayna","startTime":1184.05,"endTime":1188.4,"body":"then our next guest Naomi's"},{"speaker":"Dayna","startTime":1188.43,"endTime":1190.5,"body":"journey is going to feel"},{"speaker":"Dayna","startTime":1188.43,"endTime":1190.5,"body":"familiar."},{"speaker":"Naomi Boyer","startTime":1191.51,"endTime":1195.53,"body":"I, like many"},{"speaker":"Naomi Boyer","startTime":1191.51,"endTime":1195.53,"body":"people, was bored out of my mind"},{"speaker":"Naomi Boyer","startTime":1195.56,"endTime":1201.59,"body":"once I came home and had kids"},{"speaker":"Naomi Boyer","startTime":1195.56,"endTime":1201.59,"body":"and A friend of mine actually"},{"speaker":"Naomi Boyer","startTime":1201.59,"endTime":1207.23,"body":"gave me their hand me down"},{"speaker":"Naomi Boyer","startTime":1201.59,"endTime":1207.23,"body":"iPhone. And they, you know, it"},{"speaker":"Naomi Boyer","startTime":1207.23,"endTime":1211.91,"body":"opened the door for me to having"},{"speaker":"Naomi Boyer","startTime":1207.23,"endTime":1211.91,"body":"a camera at my fingertips at all"},{"speaker":"Naomi Boyer","startTime":1211.91,"endTime":1216.17,"body":"times. And so I just started"},{"speaker":"Naomi Boyer","startTime":1211.91,"endTime":1216.17,"body":"snapping photos. And I ended up"},{"speaker":"Naomi Boyer","startTime":1216.17,"endTime":1219.11,"body":"getting noticed by some"},{"speaker":"Naomi Boyer","startTime":1216.17,"endTime":1219.11,"body":"photographers that I knew from"},{"speaker":"Naomi Boyer","startTime":1219.11,"endTime":1224.27,"body":"high school. And I actually"},{"speaker":"Naomi Boyer","startTime":1219.11,"endTime":1224.27,"body":"ended up winning a small amateur"},{"speaker":"Naomi Boyer","startTime":1224.27,"endTime":1230.69,"body":"photography contest. And yeah,"},{"speaker":"Naomi Boyer","startTime":1224.27,"endTime":1230.69,"body":"it just kind of snowballed. Like"},{"speaker":"Naomi Boyer","startTime":1230.72,"endTime":1234.86,"body":"a friend of mine said, Hey, I"},{"speaker":"Naomi Boyer","startTime":1230.72,"endTime":1234.86,"body":"noticed your photography. And it"},{"speaker":"Naomi Boyer","startTime":1234.86,"endTime":1237.38,"body":"wasn't like anything new. I"},{"speaker":"Naomi Boyer","startTime":1234.86,"endTime":1237.38,"body":"didn't even have a Facebook page"},{"speaker":"Naomi Boyer","startTime":1237.38,"endTime":1241.97,"body":"at this point. And they said,"},{"speaker":"Naomi Boyer","startTime":1237.38,"endTime":1241.97,"body":"Would you be willing to take"},{"speaker":"Naomi Boyer","startTime":1241.97,"endTime":1245.09,"body":"photos for us for our Christmas"},{"speaker":"Naomi Boyer","startTime":1241.97,"endTime":1245.09,"body":"card? And we could just, you"},{"speaker":"Naomi Boyer","startTime":1245.09,"endTime":1248.06,"body":"know, buy you dinner or"},{"speaker":"Naomi Boyer","startTime":1245.09,"endTime":1248.06,"body":"something? And I was like, Sure,"},{"speaker":"Naomi Boyer","startTime":1248.06,"endTime":1252.86,"body":"why not? You know, and I, and I"},{"speaker":"Naomi Boyer","startTime":1248.06,"endTime":1252.86,"body":"found that I love the process of"},{"speaker":"Naomi Boyer","startTime":1252.86,"endTime":1256.28,"body":"interacting with the family just"},{"speaker":"Naomi Boyer","startTime":1252.86,"endTime":1256.28,"body":"as much as I loved the process"},{"speaker":"Naomi Boyer","startTime":1256.28,"endTime":1261.83,"body":"of photography. And so it's"},{"speaker":"Naomi Boyer","startTime":1256.28,"endTime":1261.83,"body":"every kind of turn in the band"},{"speaker":"Naomi Boyer","startTime":1261.83,"endTime":1266.63,"body":"has revealed a new thing that I"},{"speaker":"Naomi Boyer","startTime":1261.83,"endTime":1266.63,"body":"love. So I didn't know anything"},{"speaker":"Naomi Boyer","startTime":1266.63,"endTime":1270.83,"body":"about business or any kind of"},{"speaker":"Naomi Boyer","startTime":1266.63,"endTime":1270.83,"body":"like marketing or anything, and"},{"speaker":"Naomi Boyer","startTime":1271.52,"endTime":1275.09,"body":"come to find out I love that,"},{"speaker":"Naomi Boyer","startTime":1271.52,"endTime":1275.09,"body":"too. So photography has just"},{"speaker":"Naomi Boyer","startTime":1275.09,"endTime":1281.24,"body":"been like this huge surprise for"},{"speaker":"Naomi Boyer","startTime":1275.09,"endTime":1281.24,"body":"me, in my 30s, discovering new"},{"speaker":"Naomi Boyer","startTime":1281.24,"endTime":1284.63,"body":"things about myself that I never"},{"speaker":"Naomi Boyer","startTime":1281.24,"endTime":1284.63,"body":"knew. And so it's just just been"},{"speaker":"Naomi Boyer","startTime":1284.63,"endTime":1286.34,"body":"a great experience overall."},{"speaker":"Dayna","startTime":1286.73,"endTime":1288.86,"body":"That's cool. That's such"},{"speaker":"Dayna","startTime":1286.73,"endTime":1288.86,"body":"a great story. What did you do"},{"speaker":"Dayna","startTime":1288.86,"endTime":1291.92,"body":"before you had kids and started"},{"speaker":"Dayna","startTime":1288.86,"endTime":1291.92,"body":"in photography?"},{"speaker":"Naomi Boyer","startTime":1292.28,"endTime":1294.8,"body":"Well, actually, I"},{"speaker":"Naomi Boyer","startTime":1292.28,"endTime":1294.8,"body":"was an ESL teacher in"},{"speaker":"Naomi Boyer","startTime":1294.8,"endTime":1299.93,"body":"Harrisburg. And I know it's"},{"speaker":"Naomi Boyer","startTime":1294.8,"endTime":1299.93,"body":"really different. I worked"},{"speaker":"Naomi Boyer","startTime":1300.71,"endTime":1305.66,"body":"specifically with immigrants and"},{"speaker":"Naomi Boyer","startTime":1300.71,"endTime":1305.66,"body":"refugees. That mostly came from"},{"speaker":"Naomi Boyer","startTime":1305.66,"endTime":1311.06,"body":"Nepal. And so yeah, I just got"},{"speaker":"Naomi Boyer","startTime":1305.66,"endTime":1311.06,"body":"to know some really cool"},{"speaker":"Naomi Boyer","startTime":1311.06,"endTime":1314.63,"body":"families in the area. And we had"},{"speaker":"Naomi Boyer","startTime":1311.06,"endTime":1314.63,"body":"a great time. Yeah, I"},{"speaker":"Dayna","startTime":1314.629,"endTime":1316.789,"body":"was gonna say, I think"},{"speaker":"Dayna","startTime":1314.629,"endTime":1316.789,"body":"the overlap there is like,"},{"speaker":"Dayna","startTime":1316.789,"endTime":1318.949,"body":"obviously, you really love"},{"speaker":"Dayna","startTime":1316.789,"endTime":1318.949,"body":"people and you really love"},{"speaker":"Dayna","startTime":1318.949,"endTime":1323.509,"body":"connecting with families and you"},{"speaker":"Dayna","startTime":1318.949,"endTime":1323.509,"body":"have such a warm energy. You're"},{"speaker":"Dayna","startTime":1323.509,"endTime":1326.959,"body":"obviously very much of a people"},{"speaker":"Dayna","startTime":1323.509,"endTime":1326.959,"body":"person."},{"speaker":"Naomi Boyer","startTime":1327.29,"endTime":1330.95,"body":"Yeah, yeah,"},{"speaker":"Naomi Boyer","startTime":1327.29,"endTime":1330.95,"body":"definitely. Um, yeah. And I"},{"speaker":"Naomi Boyer","startTime":1330.95,"endTime":1334.76,"body":"think too, like for with ESL,"},{"speaker":"Naomi Boyer","startTime":1330.95,"endTime":1334.76,"body":"you don't always you're trying"},{"speaker":"Naomi Boyer","startTime":1334.76,"endTime":1337.79,"body":"to communicate without words,"},{"speaker":"Naomi Boyer","startTime":1334.76,"endTime":1337.79,"body":"sometimes, you know, and it's"},{"speaker":"Naomi Boyer","startTime":1337.79,"endTime":1340.58,"body":"the same thing with photography,"},{"speaker":"Naomi Boyer","startTime":1337.79,"endTime":1340.58,"body":"where you're, you're trying to,"},{"speaker":"Naomi Boyer","startTime":1340.58,"endTime":1344.99,"body":"like, capture an energy or a"},{"speaker":"Naomi Boyer","startTime":1340.58,"endTime":1344.99,"body":"connection. And it's not always"},{"speaker":"Naomi Boyer","startTime":1344.99,"endTime":1347.78,"body":"about the words of the language."},{"speaker":"Naomi Boyer","startTime":1344.99,"endTime":1347.78,"body":"It's about the feeling."},{"speaker":"Dayna","startTime":1347.81,"endTime":1350.84,"body":"Yeah, absolutely. I love"},{"speaker":"Dayna","startTime":1347.81,"endTime":1350.84,"body":"that. That's a great way to put"},{"speaker":"Dayna","startTime":1350.84,"endTime":1355.52,"body":"it. So being sort of newer in"},{"speaker":"Dayna","startTime":1350.84,"endTime":1355.52,"body":"the photography field, at what"},{"speaker":"Dayna","startTime":1355.52,"endTime":1359.33,"body":"point in, like, at what point"},{"speaker":"Dayna","startTime":1355.52,"endTime":1359.33,"body":"did you come across the bull"},{"speaker":"Dayna","startTime":1359.33,"endTime":1363.89,"body":"sales? Or maybe a better way to"},{"speaker":"Dayna","startTime":1359.33,"endTime":1363.89,"body":"ask this would be, you kind of"},{"speaker":"Dayna","startTime":1363.89,"endTime":1367.31,"body":"just started out and you were"},{"speaker":"Dayna","startTime":1363.89,"endTime":1367.31,"body":"like, winging it. And then what"},{"speaker":"Dayna","startTime":1367.31,"endTime":1371.57,"body":"happened that you were like,"},{"speaker":"Dayna","startTime":1367.31,"endTime":1371.57,"body":"Okay, I need to change the way"},{"speaker":"Dayna","startTime":1371.57,"endTime":1373.25,"body":"I'm doing things. Yeah."},{"speaker":"Naomi Boyer","startTime":1373.6,"endTime":1378.52,"body":"Well, so in the"},{"speaker":"Naomi Boyer","startTime":1373.6,"endTime":1378.52,"body":"fall of 2019, I had had a pretty"},{"speaker":"Naomi Boyer","startTime":1378.52,"endTime":1385.27,"body":"busy fall. And I was like, You"},{"speaker":"Naomi Boyer","startTime":1378.52,"endTime":1385.27,"body":"know what, um, I didn't make a"},{"speaker":"Naomi Boyer","startTime":1385.27,"endTime":1393.58,"body":"ton of money, but I'm exhausted."},{"speaker":"Naomi Boyer","startTime":1385.27,"endTime":1393.58,"body":"So then 2020 You know, was that"},{"speaker":"Naomi Boyer","startTime":1393.58,"endTime":1398.29,"body":"was gonna be my year? Yeah,"},{"speaker":"Naomi Boyer","startTime":1393.58,"endTime":1398.29,"body":"everybody's here. Yeah. So"},{"speaker":"Naomi Boyer","startTime":1398.59,"endTime":1403.24,"body":"that's kind of how I was looking"},{"speaker":"Naomi Boyer","startTime":1398.59,"endTime":1403.24,"body":"at it. And I had reached out to"},{"speaker":"Naomi Boyer","startTime":1403.24,"endTime":1407.92,"body":"a photographer in one of my"},{"speaker":"Naomi Boyer","startTime":1403.24,"endTime":1407.92,"body":"photography groups, and I just"},{"speaker":"Naomi Boyer","startTime":1407.92,"endTime":1411.07,"body":"asked her if I could come and"},{"speaker":"Naomi Boyer","startTime":1407.92,"endTime":1411.07,"body":"shadow her a little bit and just"},{"speaker":"Naomi Boyer","startTime":1411.1,"endTime":1414.4,"body":"learn as much as I could from"},{"speaker":"Naomi Boyer","startTime":1411.1,"endTime":1414.4,"body":"her because I really respected"},{"speaker":"Naomi Boyer","startTime":1414.4,"endTime":1418.69,"body":"her business model, you know,"},{"speaker":"Naomi Boyer","startTime":1414.4,"endTime":1418.69,"body":"her as Lindsey Mills McNiff, and"},{"speaker":"Naomi Boyer","startTime":1418.72,"endTime":1424.06,"body":"um, so she with you know, with"},{"speaker":"Naomi Boyer","startTime":1418.72,"endTime":1424.06,"body":"COVID happening and everything"},{"speaker":"Naomi Boyer","startTime":1424.45,"endTime":1428.38,"body":"she was just not comfortable"},{"speaker":"Naomi Boyer","startTime":1424.45,"endTime":1428.38,"body":"with it but she said, but maybe"},{"speaker":"Naomi Boyer","startTime":1428.38,"endTime":1432.31,"body":"check out on Amy's podcast I"},{"speaker":"Naomi Boyer","startTime":1428.38,"endTime":1432.31,"body":"learned a lot that from that and"},{"speaker":"Naomi Boyer","startTime":1432.94,"endTime":1436.18,"body":"I started listening to these"},{"speaker":"Naomi Boyer","startTime":1432.94,"endTime":1436.18,"body":"podcasts and just was like a"},{"speaker":"Naomi Boyer","startTime":1436.18,"endTime":1439.93,"body":"sponge you know, just soaking up"},{"speaker":"Naomi Boyer","startTime":1436.18,"endTime":1439.93,"body":"all the information that I could"},{"speaker":"Naomi Boyer","startTime":1440.32,"endTime":1445.06,"body":"and led me to this simple Sale"},{"speaker":"Naomi Boyer","startTime":1440.32,"endTime":1445.06,"body":"system which honestly I had been"},{"speaker":"Naomi Boyer","startTime":1445.06,"endTime":1449.71,"body":"looking for something exactly"},{"speaker":"Naomi Boyer","startTime":1445.06,"endTime":1449.71,"body":"like that because I knew that I"},{"speaker":"Naomi Boyer","startTime":1449.71,"endTime":1455.32,"body":"wanted physical products to be"},{"speaker":"Naomi Boyer","startTime":1449.71,"endTime":1455.32,"body":"something that was kind of a"},{"speaker":"Naomi Boyer","startTime":1455.32,"endTime":1458.2,"body":"cornerstone of my business"},{"speaker":"Naomi Boyer","startTime":1455.32,"endTime":1458.2,"body":"because I knew from personal"},{"speaker":"Naomi Boyer","startTime":1458.2,"endTime":1463.06,"body":"experience that as a busy mom"},{"speaker":"Naomi Boyer","startTime":1458.2,"endTime":1463.06,"body":"you know, it becomes one more"},{"speaker":"Naomi Boyer","startTime":1463.06,"endTime":1466.03,"body":"thing to do it's just as"},{"speaker":"Naomi Boyer","startTime":1463.06,"endTime":1466.03,"body":"something on your to do list"},{"speaker":"Naomi Boyer","startTime":1466.03,"endTime":1469.96,"body":"than in those those Digital's"},{"speaker":"Naomi Boyer","startTime":1466.03,"endTime":1469.96,"body":"that you want so badly at a"},{"speaker":"Naomi Boyer","startTime":1469.96,"endTime":1474.28,"body":"certain points just become like"},{"speaker":"Naomi Boyer","startTime":1469.96,"endTime":1474.28,"body":"something sitting on your hard"},{"speaker":"Naomi Boyer","startTime":1474.28,"endTime":1477.13,"body":"drive that you forget about and"},{"speaker":"Naomi Boyer","startTime":1474.28,"endTime":1477.13,"body":"so I wanted something on the"},{"speaker":"Naomi Boyer","startTime":1477.13,"endTime":1482.8,"body":"wall for my clients however,"},{"speaker":"Naomi Boyer","startTime":1477.13,"endTime":1482.8,"body":"however, I had spent a summer in"},{"speaker":"Naomi Boyer","startTime":1482.8,"endTime":1488.89,"body":"college doing in person sales"},{"speaker":"Naomi Boyer","startTime":1482.8,"endTime":1488.89,"body":"for like a cutlery company, as a"},{"speaker":"Naomi Boyer","startTime":1488.89,"endTime":1489.64,"body":"Cutco."},{"speaker":"Naomi Boyer","startTime":1490.13,"endTime":1496.34,"body":"Yes, same Did did you and I"},{"speaker":"Naomi Boyer","startTime":1490.13,"endTime":1496.34,"body":"hated it. I mean, I saw like"},{"speaker":"Naomi Boyer","startTime":1496.91,"endTime":1500.6,"body":"couples getting into fights"},{"speaker":"Naomi Boyer","startTime":1496.91,"endTime":1500.6,"body":"right in front of me. I saw"},{"speaker":"Naomi Boyer","startTime":1500.63,"endTime":1505.4,"body":"like, it was just the worst. And"},{"speaker":"Naomi Boyer","startTime":1500.63,"endTime":1505.4,"body":"I didn't want to be in that"},{"speaker":"Naomi Boyer","startTime":1505.4,"endTime":1509.9,"body":"position of like, being the"},{"speaker":"Naomi Boyer","startTime":1505.4,"endTime":1509.9,"body":"salesperson, you know, I didn't"},{"speaker":"Naomi Boyer","startTime":1509.9,"endTime":1513.23,"body":"want to be like a sleazy"},{"speaker":"Naomi Boyer","startTime":1509.9,"endTime":1513.23,"body":"grabbing all your money kind of"},{"speaker":"Naomi Boyer","startTime":1513.23,"endTime":1519.17,"body":"salesperson, I want a beautiful"},{"speaker":"Naomi Boyer","startTime":1513.23,"endTime":1519.17,"body":"experience. And so when I heard"},{"speaker":"Naomi Boyer","startTime":1519.2,"endTime":1523.34,"body":"autonomies pitch with her"},{"speaker":"Naomi Boyer","startTime":1519.2,"endTime":1523.34,"body":"masterclass, I just knew"},{"speaker":"Naomi Boyer","startTime":1523.34,"endTime":1526.43,"body":"immediately this is what I've"},{"speaker":"Naomi Boyer","startTime":1523.34,"endTime":1526.43,"body":"been looking for, because it,"},{"speaker":"Naomi Boyer","startTime":1526.82,"endTime":1532.22,"body":"it's a perfect blend of the"},{"speaker":"Naomi Boyer","startTime":1526.82,"endTime":1532.22,"body":"things that I wanted. So I'm"},{"speaker":"Naomi Boyer","startTime":1532.49,"endTime":1536.57,"body":"kind of just came together. And"},{"speaker":"Naomi Boyer","startTime":1532.49,"endTime":1536.57,"body":"I mean, COVID would stand and"},{"speaker":"Naomi Boyer","startTime":1536.57,"endTime":1540.95,"body":"that was standing like, it just"},{"speaker":"Naomi Boyer","startTime":1536.57,"endTime":1540.95,"body":"worked so well, for it to be an"},{"speaker":"Naomi Boyer","startTime":1540.95,"endTime":1544.76,"body":"online course that I could just"},{"speaker":"Naomi Boyer","startTime":1540.95,"endTime":1544.76,"body":"jump in and do on my own."},{"speaker":"Naomi Boyer","startTime":1545.27,"endTime":1549.29,"body":"Because I had all this time to"},{"speaker":"Naomi Boyer","startTime":1545.27,"endTime":1549.29,"body":"revamp my business. So I"},{"speaker":"Naomi Boyer","startTime":1549.29,"endTime":1552.83,"body":"revamped everything. I mean, I"},{"speaker":"Naomi Boyer","startTime":1549.29,"endTime":1552.83,"body":"got a CRM system, I rebuilt my"},{"speaker":"Naomi Boyer","startTime":1552.83,"endTime":1558.71,"body":"website, you know, I did my cost"},{"speaker":"Naomi Boyer","startTime":1552.83,"endTime":1558.71,"body":"analysis and everything. And I"},{"speaker":"Naomi Boyer","startTime":1558.71,"endTime":1562.88,"body":"mean, I almost had like, a"},{"speaker":"Naomi Boyer","startTime":1558.71,"endTime":1562.88,"body":"little bit of a breakdown,"},{"speaker":"Naomi Boyer","startTime":1564.11,"endTime":1566.81,"body":"trying to figure out like, Can I"},{"speaker":"Naomi Boyer","startTime":1564.11,"endTime":1566.81,"body":"do this? Am I worth it? Is"},{"speaker":"Naomi Boyer","startTime":1566.81,"endTime":1569.78,"body":"anyone gonna hire me, you know,"},{"speaker":"Naomi Boyer","startTime":1566.81,"endTime":1569.78,"body":"but that all came with the"},{"speaker":"Naomi Boyer","startTime":1569.78,"endTime":1574.28,"body":"territory and it all, you know,"},{"speaker":"Naomi Boyer","startTime":1569.78,"endTime":1574.28,"body":"it just had kind of stick it out"},{"speaker":"Naomi Boyer","startTime":1574.28,"endTime":1576.71,"body":"and everything worked out"},{"speaker":"Naomi Boyer","startTime":1574.28,"endTime":1576.71,"body":"really, really well."},{"speaker":"Dayna","startTime":1577.16,"endTime":1580.19,"body":"That's great. That's so"},{"speaker":"Dayna","startTime":1577.16,"endTime":1580.19,"body":"good to hear. I love your story."},{"speaker":"Dayna","startTime":1580.79,"endTime":1584.54,"body":"Like I know, it sounds like for"},{"speaker":"Dayna","startTime":1580.79,"endTime":1584.54,"body":"you come in, you were like sort"},{"speaker":"Dayna","startTime":1584.54,"endTime":1587.21,"body":"of like had an idea of what you"},{"speaker":"Dayna","startTime":1584.54,"endTime":1587.21,"body":"were looking for. And then you"},{"speaker":"Dayna","startTime":1587.21,"endTime":1589.61,"body":"heard about simple sales. And"},{"speaker":"Dayna","startTime":1587.21,"endTime":1589.61,"body":"you were like, Yep, this is the"},{"speaker":"Dayna","startTime":1589.61,"endTime":1592.61,"body":"right thing for me. So there"},{"speaker":"Dayna","startTime":1589.61,"endTime":1592.61,"body":"wasn't like a lot of convincing,"},{"speaker":"Dayna","startTime":1592.61,"endTime":1596.96,"body":"let's say that needed to happen."},{"speaker":"Dayna","startTime":1592.61,"endTime":1596.96,"body":"But how would you describe how"},{"speaker":"Dayna","startTime":1596.96,"endTime":1601.37,"body":"it sort of changed both your"},{"speaker":"Dayna","startTime":1596.96,"endTime":1601.37,"body":"business and, you know, like you"},{"speaker":"Dayna","startTime":1601.37,"endTime":1605.15,"body":"were talking about the emotional"},{"speaker":"Dayna","startTime":1601.37,"endTime":1605.15,"body":"turmoil, we'll see that people"},{"speaker":"Dayna","startTime":1605.15,"endTime":1608.24,"body":"go through, which I think is a"},{"speaker":"Dayna","startTime":1605.15,"endTime":1608.24,"body":"very common experience just to,"},{"speaker":"Dayna","startTime":1608.48,"endTime":1611.78,"body":"especially for creative. So look"},{"speaker":"Dayna","startTime":1608.48,"endTime":1611.78,"body":"at our numbers to like, dig down"},{"speaker":"Dayna","startTime":1611.78,"endTime":1615.2,"body":"and ask all those really"},{"speaker":"Dayna","startTime":1611.78,"endTime":1615.2,"body":"important questions. Once you do"},{"speaker":"Dayna","startTime":1615.2,"endTime":1617.45,"body":"that, though, what is the"},{"speaker":"Dayna","startTime":1615.2,"endTime":1617.45,"body":"difference? How is that"},{"speaker":"Dayna","startTime":1617.45,"endTime":1622.28,"body":"reflected in your business both?"},{"speaker":"Dayna","startTime":1617.45,"endTime":1622.28,"body":"Like it like in the hard facts?"},{"speaker":"Dayna","startTime":1622.28,"endTime":1625.28,"body":"And then also in the feelings of"},{"speaker":"Dayna","startTime":1622.28,"endTime":1625.28,"body":"like, How is your business feel"},{"speaker":"Dayna","startTime":1625.28,"endTime":1625.85,"body":"different?"},{"speaker":"Naomi Boyer","startTime":1626.359,"endTime":1630.169,"body":"Well, the most"},{"speaker":"Naomi Boyer","startTime":1626.359,"endTime":1630.169,"body":"obvious way is I'm making about"},{"speaker":"Naomi Boyer","startTime":1630.169,"endTime":1634.699,"body":"triple when I was making, so"},{"speaker":"Naomi Boyer","startTime":1630.169,"endTime":1634.699,"body":"that was a huge difference. And"},{"speaker":"Naomi Boyer","startTime":1634.699,"endTime":1638.209,"body":"that also means that I can"},{"speaker":"Naomi Boyer","startTime":1634.699,"endTime":1638.209,"body":"decide to take fewer sessions if"},{"speaker":"Naomi Boyer","startTime":1638.209,"endTime":1641.959,"body":"I want to. So I'm not as"},{"speaker":"Naomi Boyer","startTime":1638.209,"endTime":1641.959,"body":"exhausted as I once was."},{"speaker":"Dayna","startTime":1643.49,"endTime":1644.87,"body":"And 2019"},{"speaker":"Naomi Boyer","startTime":1645.8,"endTime":1652.43,"body":"Yeah, exactly. And"},{"speaker":"Naomi Boyer","startTime":1645.8,"endTime":1652.43,"body":"so I also just feel that I have"},{"speaker":"Naomi Boyer","startTime":1652.43,"endTime":1655.4,"body":"a more professional presence"},{"speaker":"Naomi Boyer","startTime":1652.43,"endTime":1655.4,"body":"now. Everything's very"},{"speaker":"Naomi Boyer","startTime":1655.4,"endTime":1659.03,"body":"streamlined. And a lot of that's"},{"speaker":"Naomi Boyer","startTime":1655.4,"endTime":1659.03,"body":"thanks to autonomies blueprint,"},{"speaker":"Naomi Boyer","startTime":1659.3,"endTime":1663.2,"body":"really just gave me a path to"},{"speaker":"Naomi Boyer","startTime":1659.3,"endTime":1663.2,"body":"follow. And I could customize it"},{"speaker":"Naomi Boyer","startTime":1663.2,"endTime":1667.85,"body":"however I wanted. But the path"},{"speaker":"Naomi Boyer","startTime":1663.2,"endTime":1667.85,"body":"was there. It was not, it was"},{"speaker":"Naomi Boyer","startTime":1667.85,"endTime":1670.4,"body":"not me whacking through the"},{"speaker":"Naomi Boyer","startTime":1667.85,"endTime":1670.4,"body":"weeds any longer trying to"},{"speaker":"Naomi Boyer","startTime":1670.4,"endTime":1674.63,"body":"figure out what works. And there"},{"speaker":"Naomi Boyer","startTime":1670.4,"endTime":1674.63,"body":"was a clear path that all I had"},{"speaker":"Naomi Boyer","startTime":1674.63,"endTime":1678.89,"body":"to do was follow and create, as"},{"speaker":"Naomi Boyer","startTime":1674.63,"endTime":1678.89,"body":"I you know, create the Naomi"},{"speaker":"Naomi Boyer","startTime":1678.89,"endTime":1685.1,"body":"Boyer side of things, you know,"},{"speaker":"Naomi Boyer","startTime":1678.89,"endTime":1685.1,"body":"so, so like, I love that from"},{"speaker":"Naomi Boyer","startTime":1685.1,"endTime":1691.19,"body":"the very first interaction with"},{"speaker":"Naomi Boyer","startTime":1685.1,"endTime":1691.19,"body":"my customers, or my clients. I,"},{"speaker":"Naomi Boyer","startTime":1691.58,"endTime":1695.9,"body":"I have a very, a direction that"},{"speaker":"Naomi Boyer","startTime":1691.58,"endTime":1695.9,"body":"I'm going but I'm leading them"},{"speaker":"Naomi Boyer","startTime":1695.9,"endTime":1703.73,"body":"through. And I also love that"},{"speaker":"Naomi Boyer","startTime":1695.9,"endTime":1703.73,"body":"when it comes to giving them"},{"speaker":"Naomi Boyer","startTime":1703.73,"endTime":1707.69,"body":"their their galleries that it is"},{"speaker":"Naomi Boyer","startTime":1703.73,"endTime":1707.69,"body":"an experience for them that it's"},{"speaker":"Naomi Boyer","startTime":1707.69,"endTime":1711.71,"body":"a slideshow, I think that's been"},{"speaker":"Naomi Boyer","startTime":1707.69,"endTime":1711.71,"body":"the one thing that has been so"},{"speaker":"Naomi Boyer","startTime":1711.71,"endTime":1716.45,"body":"huge, I get so many people"},{"speaker":"Naomi Boyer","startTime":1711.71,"endTime":1716.45,"body":"saying I was bawling watching"},{"speaker":"Naomi Boyer","startTime":1716.45,"endTime":1720.41,"body":"that slideshow, and it means the"},{"speaker":"Naomi Boyer","startTime":1716.45,"endTime":1720.41,"body":"world to me, I want them to feel"},{"speaker":"Naomi Boyer","startTime":1720.41,"endTime":1723.56,"body":"those things. And sometimes when"},{"speaker":"Naomi Boyer","startTime":1720.41,"endTime":1723.56,"body":"I'm creating the slideshow, I"},{"speaker":"Naomi Boyer","startTime":1723.56,"endTime":1727.97,"body":"cry because you know, you get"},{"speaker":"Naomi Boyer","startTime":1723.56,"endTime":1727.97,"body":"that just right song and just"},{"speaker":"Naomi Boyer","startTime":1727.97,"endTime":1731.72,"body":"hit it and you and you know that"},{"speaker":"Naomi Boyer","startTime":1727.97,"endTime":1731.72,"body":"that's that's the one and I want"},{"speaker":"Naomi Boyer","startTime":1731.72,"endTime":1736.28,"body":"every family to have their"},{"speaker":"Naomi Boyer","startTime":1731.72,"endTime":1736.28,"body":"slideshow because of that. So"},{"speaker":"Naomi Boyer","startTime":1736.31,"endTime":1741.08,"body":"and funny story, we had our own"},{"speaker":"Naomi Boyer","startTime":1736.31,"endTime":1741.08,"body":"family photos taken by a"},{"speaker":"Naomi Boyer","startTime":1741.08,"endTime":1744.86,"body":"different professional"},{"speaker":"Naomi Boyer","startTime":1741.08,"endTime":1744.86,"body":"photographer in the area. And"},{"speaker":"Naomi Boyer","startTime":1745.97,"endTime":1750.26,"body":"she's kind of newer, and she"},{"speaker":"Naomi Boyer","startTime":1745.97,"endTime":1750.26,"body":"just kind of sent me my gallery."},{"speaker":"Naomi Boyer","startTime":1750.26,"endTime":1755.81,"body":"And do you know what I did? I"},{"speaker":"Naomi Boyer","startTime":1750.26,"endTime":1755.81,"body":"created a slideshow so that my"},{"speaker":"Naomi Boyer","startTime":1755.81,"endTime":1761.15,"body":"family could watch it together."},{"speaker":"Naomi Boyer","startTime":1755.81,"endTime":1761.15,"body":"Because I was like, Oh, this is"},{"speaker":"Naomi Boyer","startTime":1761.15,"endTime":1764.69,"body":"nice, you know, but there's no"},{"speaker":"Naomi Boyer","startTime":1761.15,"endTime":1764.69,"body":"experience. There's no moment"},{"speaker":"Naomi Boyer","startTime":1764.72,"endTime":1769.28,"body":"and I wanted that moment. And I"},{"speaker":"Naomi Boyer","startTime":1764.72,"endTime":1769.28,"body":"and I saw how important that was"},{"speaker":"Naomi Boyer","startTime":1769.46,"endTime":1774.8,"body":"even for myself. Absolutely."},{"speaker":"Naomi Boyer","startTime":1769.46,"endTime":1774.8,"body":"Yeah. So I feel like the"},{"speaker":"Naomi Boyer","startTime":1774.8,"endTime":1780.11,"body":"experience part of that was just"},{"speaker":"Naomi Boyer","startTime":1774.8,"endTime":1780.11,"body":"so much different than it once"},{"speaker":"Naomi Boyer","startTime":1780.11,"endTime":1780.77,"body":"was."},{"speaker":"Dayna","startTime":1781.04,"endTime":1784.07,"body":"Yeah, absolutely. I can"},{"speaker":"Dayna","startTime":1781.04,"endTime":1784.07,"body":"totally understand that."},{"speaker":"Naomi Boyer","startTime":1784.97,"endTime":1787.07,"body":"There's one"},{"speaker":"Naomi Boyer","startTime":1784.97,"endTime":1787.07,"body":"question on there that I really"},{"speaker":"Naomi Boyer","startTime":1787.07,"endTime":1792.14,"body":"wanted to answer. Oh, and it was"},{"speaker":"Naomi Boyer","startTime":1787.07,"endTime":1792.14,"body":"how has this changed your"},{"speaker":"Naomi Boyer","startTime":1792.14,"endTime":1799.97,"body":"family? And I wanted to tell you"},{"speaker":"Naomi Boyer","startTime":1792.14,"endTime":1799.97,"body":"because in two days, my whole"},{"speaker":"Naomi Boyer","startTime":1800.0,"endTime":1804.62,"body":"Family is flying down to"},{"speaker":"Naomi Boyer","startTime":1800.0,"endTime":1804.62,"body":"Houston, Texas to see my 96 year"},{"speaker":"Naomi Boyer","startTime":1804.62,"endTime":1811.16,"body":"old grandma. And it's because,"},{"speaker":"Naomi Boyer","startTime":1804.62,"endTime":1811.16,"body":"in part, okay, it's because my"},{"speaker":"Naomi Boyer","startTime":1811.43,"endTime":1815.66,"body":"six year old, one of my six year"},{"speaker":"Naomi Boyer","startTime":1811.43,"endTime":1815.66,"body":"old twins, was crying to me"},{"speaker":"Naomi Boyer","startTime":1815.66,"endTime":1819.8,"body":"saying I want to see grandma one"},{"speaker":"Naomi Boyer","startTime":1815.66,"endTime":1819.8,"body":"more time before she dies. And I"},{"speaker":"Naomi Boyer","startTime":1819.8,"endTime":1824.15,"body":"realized that I could make that"},{"speaker":"Naomi Boyer","startTime":1819.8,"endTime":1824.15,"body":"happen because of my income."},{"speaker":"Naomi Boyer","startTime":1824.75,"endTime":1829.1,"body":"That's the only reason we were"},{"speaker":"Naomi Boyer","startTime":1824.75,"endTime":1829.1,"body":"able to do this trip. And so it"},{"speaker":"Naomi Boyer","startTime":1829.1,"endTime":1833.15,"body":"has had a tangible and profound"},{"speaker":"Naomi Boyer","startTime":1829.1,"endTime":1833.15,"body":"effect on my family."},{"speaker":"Dayna","startTime":1834.95,"endTime":1837.47,"body":"Making a structural"},{"speaker":"Dayna","startTime":1834.95,"endTime":1837.47,"body":"change to your business is a big"},{"speaker":"Dayna","startTime":1837.47,"endTime":1840.38,"body":"decision. And most people have"},{"speaker":"Dayna","startTime":1837.47,"endTime":1840.38,"body":"quite a few hesitations before"},{"speaker":"Dayna","startTime":1840.38,"endTime":1844.55,"body":"they implement the simple Sale"},{"speaker":"Dayna","startTime":1840.38,"endTime":1844.55,"body":"system. But our next guest, Erin"},{"speaker":"Dayna","startTime":1844.58,"endTime":1848.84,"body":"was perhaps more trepidatious"},{"speaker":"Dayna","startTime":1844.58,"endTime":1848.84,"body":"than most, even though she had"},{"speaker":"Dayna","startTime":1848.84,"endTime":1852.59,"body":"known on me for years through"},{"speaker":"Dayna","startTime":1848.84,"endTime":1852.59,"body":"the family narrative, and had"},{"speaker":"Dayna","startTime":1852.62,"endTime":1856.16,"body":"many friends using the simple"},{"speaker":"Dayna","startTime":1852.62,"endTime":1856.16,"body":"sales system successfully."},{"speaker":"Erin Brown","startTime":1857.329,"endTime":1861.439,"body":"My story was kind of"},{"speaker":"Erin Brown","startTime":1857.329,"endTime":1861.439,"body":"funny, because I do know Onna me"},{"speaker":"Erin Brown","startTime":1861.439,"endTime":1867.349,"body":"from the family narrative. And"},{"speaker":"Erin Brown","startTime":1861.439,"endTime":1867.349,"body":"so I had seen other friends of"},{"speaker":"Erin Brown","startTime":1867.349,"endTime":1870.319,"body":"mine using the simple sales"},{"speaker":"Erin Brown","startTime":1867.349,"endTime":1870.319,"body":"system, and it was successful"},{"speaker":"Erin Brown","startTime":1870.319,"endTime":1875.659,"body":"for them. But maybe it was my"},{"speaker":"Erin Brown","startTime":1870.319,"endTime":1875.659,"body":"inner Enneagram four unique side"},{"speaker":"Erin Brown","startTime":1875.659,"endTime":1879.409,"body":"of me that was like, No, this"},{"speaker":"Erin Brown","startTime":1875.659,"endTime":1879.409,"body":"isn't gonna work for me, I need"},{"speaker":"Erin Brown","startTime":1879.409,"endTime":1885.769,"body":"something unique and different."},{"speaker":"Erin Brown","startTime":1879.409,"endTime":1885.769,"body":"But I did contact her. Like no"},{"speaker":"Erin Brown","startTime":1885.769,"endTime":1889.939,"body":"respect her from a business"},{"speaker":"Erin Brown","startTime":1885.769,"endTime":1889.939,"body":"standpoint and ended up asking"},{"speaker":"Erin Brown","startTime":1889.939,"endTime":1893.149,"body":"her to chat with me and tried to"},{"speaker":"Erin Brown","startTime":1889.939,"endTime":1893.149,"body":"like work out a system and she"},{"speaker":"Erin Brown","startTime":1893.149,"endTime":1896.599,"body":"didn't in any way push the"},{"speaker":"Erin Brown","startTime":1893.149,"endTime":1896.599,"body":"simple sales system. But I found"},{"speaker":"Erin Brown","startTime":1896.599,"endTime":1900.919,"body":"myself leaning more and more"},{"speaker":"Erin Brown","startTime":1896.599,"endTime":1900.919,"body":"toward it and understanding why"},{"speaker":"Erin Brown","startTime":1901.129,"endTime":1904.279,"body":"that was what I needed. I needed"},{"speaker":"Erin Brown","startTime":1901.129,"endTime":1904.279,"body":"to start with numbers. And I"},{"speaker":"Erin Brown","startTime":1904.279,"endTime":1909.169,"body":"needed to look at just doing"},{"speaker":"Erin Brown","startTime":1904.279,"endTime":1909.169,"body":"something a little bit different"},{"speaker":"Erin Brown","startTime":1909.169,"endTime":1912.469,"body":"that would satisfy my clients. I"},{"speaker":"Erin Brown","startTime":1909.169,"endTime":1912.469,"body":"I thought they wanted all"},{"speaker":"Erin Brown","startTime":1912.469,"endTime":1916.849,"body":"Digital's and in talking with"},{"speaker":"Erin Brown","startTime":1912.469,"endTime":1916.849,"body":"her more and more, I realized"},{"speaker":"Erin Brown","startTime":1916.849,"endTime":1920.389,"body":"the value of presenting ideas to"},{"speaker":"Erin Brown","startTime":1916.849,"endTime":1920.389,"body":"your clients and that they want"},{"speaker":"Erin Brown","startTime":1920.389,"endTime":1923.449,"body":"these easy answers and that they"},{"speaker":"Erin Brown","startTime":1920.389,"endTime":1923.449,"body":"want something simple and that"},{"speaker":"Erin Brown","startTime":1923.449,"endTime":1926.419,"body":"they want you to tell them"},{"speaker":"Erin Brown","startTime":1923.449,"endTime":1926.419,"body":"sometimes what they want or what"},{"speaker":"Erin Brown","startTime":1926.419,"endTime":1929.809,"body":"they even might want to"},{"speaker":"Erin Brown","startTime":1926.419,"endTime":1929.809,"body":"consider. So all of those"},{"speaker":"Erin Brown","startTime":1929.809,"endTime":1933.529,"body":"things, were just things that I"},{"speaker":"Erin Brown","startTime":1929.809,"endTime":1933.529,"body":"hadn't looked at that way"},{"speaker":"Erin Brown","startTime":1933.529,"endTime":1934.309,"body":"before."},{"speaker":"Dayna","startTime":1934.7,"endTime":1937.16,"body":"Absolutely. I'm sitting"},{"speaker":"Dayna","startTime":1934.7,"endTime":1937.16,"body":"over here nodding my head so"},{"speaker":"Dayna","startTime":1937.16,"endTime":1940.97,"body":"hard, because before we started"},{"speaker":"Dayna","startTime":1937.16,"endTime":1940.97,"body":"recording, I was telling you"},{"speaker":"Dayna","startTime":1941.0,"endTime":1945.02,"body":"how, you know, before I knew as"},{"speaker":"Dayna","startTime":1941.0,"endTime":1945.02,"body":"a consumer that there was"},{"speaker":"Dayna","startTime":1945.02,"endTime":1949.07,"body":"another option besides all"},{"speaker":"Dayna","startTime":1945.02,"endTime":1949.07,"body":"inclusive. That's who I hired to"},{"speaker":"Dayna","startTime":1949.07,"endTime":1952.73,"body":"do my wedding photos. And now,"},{"speaker":"Dayna","startTime":1949.07,"endTime":1952.73,"body":"you know, here I am, you know,"},{"speaker":"Dayna","startTime":1952.73,"endTime":1955.58,"body":"eight months later, and I don't"},{"speaker":"Dayna","startTime":1952.73,"endTime":1955.58,"body":"have any of my wedding photos"},{"speaker":"Dayna","startTime":1955.58,"endTime":1958.34,"body":"printed, because I don't know"},{"speaker":"Dayna","startTime":1955.58,"endTime":1958.34,"body":"what I'm doing. I don't know"},{"speaker":"Dayna","startTime":1958.34,"endTime":1961.85,"body":"where to print my you know. And"},{"speaker":"Dayna","startTime":1958.34,"endTime":1961.85,"body":"so had someone presented me that"},{"speaker":"Dayna","startTime":1961.88,"endTime":1965.63,"body":"option. I absolutely would have"},{"speaker":"Dayna","startTime":1961.88,"endTime":1965.63,"body":"said like, Oh, yes, you'll do"},{"speaker":"Dayna","startTime":1965.63,"endTime":1970.16,"body":"that for me. I'll give you more"},{"speaker":"Dayna","startTime":1965.63,"endTime":1970.16,"body":"money willingly. So So you're"},{"speaker":"Dayna","startTime":1970.16,"endTime":1975.35,"body":"really scared that your clients"},{"speaker":"Dayna","startTime":1970.16,"endTime":1975.35,"body":"wouldn't take to the simple Sale"},{"speaker":"Dayna","startTime":1975.35,"endTime":1977.84,"body":"system. Was that like your big"},{"speaker":"Dayna","startTime":1975.35,"endTime":1977.84,"body":"hesitation was that they"},{"speaker":"Dayna","startTime":1977.84,"endTime":1980.72,"body":"wouldn't. They just wanted all"},{"speaker":"Dayna","startTime":1977.84,"endTime":1980.72,"body":"inclusive,"},{"speaker":"Erin Brown","startTime":1981.14,"endTime":1985.82,"body":"very much. I just"},{"speaker":"Erin Brown","startTime":1981.14,"endTime":1985.82,"body":"was convinced that my clients"},{"speaker":"Erin Brown","startTime":1985.82,"endTime":1991.46,"body":"were people that I it was me"},{"speaker":"Erin Brown","startTime":1985.82,"endTime":1991.46,"body":"wanting to give people this"},{"speaker":"Erin Brown","startTime":1991.46,"endTime":1995.0,"body":"whole story and all the"},{"speaker":"Erin Brown","startTime":1991.46,"endTime":1995.0,"body":"Digital's and to like dump it"},{"speaker":"Erin Brown","startTime":1995.0,"endTime":1998.78,"body":"all on them to just make sure I"},{"speaker":"Erin Brown","startTime":1995.0,"endTime":1998.78,"body":"gave them everything and they"},{"speaker":"Erin Brown","startTime":1998.78,"endTime":2003.67,"body":"got every piece of it. And I had"},{"speaker":"Erin Brown","startTime":1998.78,"endTime":2003.67,"body":"created this like story in my"},{"speaker":"Erin Brown","startTime":2003.67,"endTime":2007.42,"body":"mind of who my clients were. And"},{"speaker":"Erin Brown","startTime":2003.67,"endTime":2007.42,"body":"that was part of it for me. I"},{"speaker":"Erin Brown","startTime":2007.42,"endTime":2011.44,"body":"mean, I've said to several"},{"speaker":"Erin Brown","startTime":2007.42,"endTime":2011.44,"body":"people, even if I didn't use the"},{"speaker":"Erin Brown","startTime":2011.44,"endTime":2015.34,"body":"system right now, as it was"},{"speaker":"Erin Brown","startTime":2011.44,"endTime":2015.34,"body":"intended and in its entirety,"},{"speaker":"Erin Brown","startTime":2015.34,"endTime":2019.48,"body":"going through the process and"},{"speaker":"Erin Brown","startTime":2015.34,"endTime":2019.48,"body":"going through the class was"},{"speaker":"Erin Brown","startTime":2019.48,"endTime":2024.79,"body":"worth it just for that just for"},{"speaker":"Erin Brown","startTime":2019.48,"endTime":2024.79,"body":"the parts of working through who"},{"speaker":"Erin Brown","startTime":2024.79,"endTime":2029.08,"body":"my client is what my numbers"},{"speaker":"Erin Brown","startTime":2024.79,"endTime":2029.08,"body":"are. I started thinking about it"},{"speaker":"Erin Brown","startTime":2029.08,"endTime":2033.91,"body":"and realizing that a lot of my"},{"speaker":"Erin Brown","startTime":2029.08,"endTime":2033.91,"body":"clients were working parents"},{"speaker":"Erin Brown","startTime":2033.91,"endTime":2037.87,"body":"were both parents were working"},{"speaker":"Erin Brown","startTime":2033.91,"endTime":2037.87,"body":"and started realizing that they"},{"speaker":"Erin Brown","startTime":2037.87,"endTime":2042.04,"body":"are not the people who have time"},{"speaker":"Erin Brown","startTime":2037.87,"endTime":2042.04,"body":"to deal with a bunch of"},{"speaker":"Erin Brown","startTime":2042.04,"endTime":2045.4,"body":"Digital's dumped to them for"},{"speaker":"Erin Brown","startTime":2042.04,"endTime":2045.4,"body":"them to lose in the abyss of"},{"speaker":"Erin Brown","startTime":2045.4,"endTime":2050.05,"body":"their computer. And that's been"},{"speaker":"Erin Brown","startTime":2045.4,"endTime":2050.05,"body":"so successful. People have loved"},{"speaker":"Erin Brown","startTime":2050.05,"endTime":2053.32,"body":"having something after their"},{"speaker":"Erin Brown","startTime":2050.05,"endTime":2053.32,"body":"session to hold on to that's"},{"speaker":"Erin Brown","startTime":2053.32,"endTime":2058.15,"body":"already printed for them. A lot"},{"speaker":"Erin Brown","startTime":2053.32,"endTime":2058.15,"body":"of my clients get an album that"},{"speaker":"Erin Brown","startTime":2058.15,"endTime":2061.87,"body":"I designed for them and they"},{"speaker":"Erin Brown","startTime":2058.15,"endTime":2061.87,"body":"absolutely love it. And I've"},{"speaker":"Erin Brown","startTime":2061.87,"endTime":2064.69,"body":"definitely had people come to me"},{"speaker":"Erin Brown","startTime":2061.87,"endTime":2064.69,"body":"because they've seen someone"},{"speaker":"Erin Brown","startTime":2064.69,"endTime":2067.66,"body":"else's printed products. So that"},{"speaker":"Erin Brown","startTime":2064.69,"endTime":2067.66,"body":"was new to me."},{"speaker":"Dayna","startTime":2067.839,"endTime":2070.869,"body":"Wow. Yeah, that's like"},{"speaker":"Dayna","startTime":2067.839,"endTime":2070.869,"body":"the best calling card you could"},{"speaker":"Dayna","startTime":2070.869,"endTime":2076.599,"body":"leave. Yeah. Yep. Awesome. So I"},{"speaker":"Dayna","startTime":2070.869,"endTime":2076.599,"body":"don't know if you have anything"},{"speaker":"Dayna","startTime":2076.599,"endTime":2080.289,"body":"like specifically concrete, but"},{"speaker":"Dayna","startTime":2076.599,"endTime":2080.289,"body":"like, how do you I've been"},{"speaker":"Dayna","startTime":2080.289,"endTime":2085.599,"body":"asking everybody like, you know"},{"speaker":"Dayna","startTime":2080.289,"endTime":2085.599,"body":"what, what changes did you see"},{"speaker":"Dayna","startTime":2085.629,"endTime":2088.329,"body":"both in your business like the"},{"speaker":"Dayna","startTime":2085.629,"endTime":2088.329,"body":"nuts and bolts of your business"},{"speaker":"Dayna","startTime":2088.359,"endTime":2092.199,"body":"numbers and such, but also like"},{"speaker":"Dayna","startTime":2088.359,"endTime":2092.199,"body":"the emotional impact that"},{"speaker":"Dayna","startTime":2092.199,"endTime":2095.859,"body":"implementing this simple Sale"},{"speaker":"Dayna","startTime":2092.199,"endTime":2095.859,"body":"system has had in your business"},{"speaker":"Dayna","startTime":2095.859,"endTime":2096.819,"body":"and your life?"},{"speaker":"Erin Brown","startTime":2098.2,"endTime":2102.7,"body":"I have a lot to say"},{"speaker":"Erin Brown","startTime":2098.2,"endTime":2102.7,"body":"about I guess from, from my"},{"speaker":"Erin Brown","startTime":2102.7,"endTime":2106.81,"body":"standpoint, implementing the"},{"speaker":"Erin Brown","startTime":2102.7,"endTime":2106.81,"body":"simple Sale system has just"},{"speaker":"Erin Brown","startTime":2106.81,"endTime":2110.89,"body":"helped me gain a lot of"},{"speaker":"Erin Brown","startTime":2106.81,"endTime":2110.89,"body":"confidence. In myself as an"},{"speaker":"Erin Brown","startTime":2110.89,"endTime":2116.71,"body":"artist, in looking at my worth,"},{"speaker":"Erin Brown","startTime":2110.89,"endTime":2116.71,"body":"I am looking at money"},{"speaker":"Erin Brown","startTime":2116.71,"endTime":2119.8,"body":"differently, I'm looking at"},{"speaker":"Erin Brown","startTime":2116.71,"endTime":2119.8,"body":"business differently, I'm"},{"speaker":"Erin Brown","startTime":2119.8,"endTime":2124.24,"body":"confident in my overall value"},{"speaker":"Erin Brown","startTime":2119.8,"endTime":2124.24,"body":"and the offers that I'm giving"},{"speaker":"Erin Brown","startTime":2124.24,"endTime":2131.05,"body":"people, I am definitely less"},{"speaker":"Erin Brown","startTime":2124.24,"endTime":2131.05,"body":"frazzled. I feel like this is"},{"speaker":"Erin Brown","startTime":2131.05,"endTime":2134.95,"body":"kind of sounds weird, but I feel"},{"speaker":"Erin Brown","startTime":2131.05,"endTime":2134.95,"body":"like I have more authentic"},{"speaker":"Erin Brown","startTime":2134.95,"endTime":2138.97,"body":"feeling automations in place,"},{"speaker":"Erin Brown","startTime":2134.95,"endTime":2138.97,"body":"where I worked really hard to"},{"speaker":"Erin Brown","startTime":2138.97,"endTime":2142.36,"body":"make sure that anything that was"},{"speaker":"Erin Brown","startTime":2138.97,"endTime":2142.36,"body":"automated had my voice. And so"},{"speaker":"Erin Brown","startTime":2142.36,"endTime":2144.46,"body":"going through this process"},{"speaker":"Erin Brown","startTime":2142.36,"endTime":2144.46,"body":"really helps with that and"},{"speaker":"Erin Brown","startTime":2144.46,"endTime":2150.37,"body":"giving everything a personal"},{"speaker":"Erin Brown","startTime":2144.46,"endTime":2150.37,"body":"touch while making it easy. So I"},{"speaker":"Erin Brown","startTime":2150.37,"endTime":2153.91,"body":"think to just knowing that I'm"},{"speaker":"Erin Brown","startTime":2150.37,"endTime":2153.91,"body":"not walking out the door for"},{"speaker":"Erin Brown","startTime":2153.91,"endTime":2159.64,"body":"less than what a session is"},{"speaker":"Erin Brown","startTime":2153.91,"endTime":2159.64,"body":"worth has been huge for me. And"},{"speaker":"Erin Brown","startTime":2159.64,"endTime":2163.75,"body":"from a client standpoint, one of"},{"speaker":"Erin Brown","startTime":2159.64,"endTime":2163.75,"body":"the most awesome things for me"},{"speaker":"Erin Brown","startTime":2163.75,"endTime":2167.8,"body":"was immediately changing to"},{"speaker":"Erin Brown","startTime":2163.75,"endTime":2167.8,"body":"starting with a phone call. And"},{"speaker":"Erin Brown","startTime":2167.8,"endTime":2172.9,"body":"that's been pivotal for me. I"},{"speaker":"Erin Brown","startTime":2167.8,"endTime":2172.9,"body":"mean, I feel like so much of why"},{"speaker":"Erin Brown","startTime":2172.9,"endTime":2175.84,"body":"people work with me and all of"},{"speaker":"Erin Brown","startTime":2172.9,"endTime":2175.84,"body":"us as photographers, we're"},{"speaker":"Erin Brown","startTime":2175.84,"endTime":2180.73,"body":"selling ourselves and in a way."},{"speaker":"Erin Brown","startTime":2175.84,"endTime":2180.73,"body":"And so when people talk to you,"},{"speaker":"Erin Brown","startTime":2180.73,"endTime":2184.45,"body":"and they hear from you, and they"},{"speaker":"Erin Brown","startTime":2180.73,"endTime":2184.45,"body":"know that you're there to like,"},{"speaker":"Erin Brown","startTime":2184.48,"endTime":2188.5,"body":"make sure that you're the right"},{"speaker":"Erin Brown","startTime":2184.48,"endTime":2188.5,"body":"fit and that you Jive together."},{"speaker":"Erin Brown","startTime":2188.71,"endTime":2191.71,"body":"I think people really appreciate"},{"speaker":"Erin Brown","startTime":2188.71,"endTime":2191.71,"body":"when I say I want to talk to"},{"speaker":"Erin Brown","startTime":2191.71,"endTime":2194.5,"body":"make sure I'm the person that"},{"speaker":"Erin Brown","startTime":2191.71,"endTime":2194.5,"body":"fits for you. And you're the"},{"speaker":"Erin Brown","startTime":2194.5,"endTime":2197.53,"body":"person that fits for me. And if"},{"speaker":"Erin Brown","startTime":2194.5,"endTime":2197.53,"body":"not, I have a lot of good other"},{"speaker":"Erin Brown","startTime":2197.53,"endTime":2199.6,"body":"photographers I can recommend"},{"speaker":"Erin Brown","startTime":2197.53,"endTime":2199.6,"body":"and I think they hear the"},{"speaker":"Erin Brown","startTime":2199.6,"endTime":2202.9,"body":"honesty in that. So that's been"},{"speaker":"Erin Brown","startTime":2199.6,"endTime":2202.9,"body":"huge, just just starting with a"},{"speaker":"Erin Brown","startTime":2202.9,"endTime":2207.73,"body":"phone call. And then like more"},{"speaker":"Erin Brown","startTime":2202.9,"endTime":2207.73,"body":"concretely most of my clients"},{"speaker":"Erin Brown","startTime":2207.73,"endTime":2212.77,"body":"are picking my highest"},{"speaker":"Erin Brown","startTime":2207.73,"endTime":2212.77,"body":"collection. I'm making double to"},{"speaker":"Erin Brown","startTime":2212.77,"endTime":2216.7,"body":"triple what I would have made on"},{"speaker":"Erin Brown","startTime":2212.77,"endTime":2216.7,"body":"the session before. And they're"},{"speaker":"Erin Brown","startTime":2216.7,"endTime":2221.47,"body":"leaving with Digital's and"},{"speaker":"Erin Brown","startTime":2216.7,"endTime":2221.47,"body":"prints in hand. So that's huge."},{"speaker":"Dayna","startTime":2222.28,"endTime":2225.07,"body":"Yeah, that's amazing."},{"speaker":"Dayna","startTime":2222.28,"endTime":2225.07,"body":"That's like you had an impact on"},{"speaker":"Dayna","startTime":2225.07,"endTime":2229.42,"body":"both sides, for them and for"},{"speaker":"Dayna","startTime":2225.07,"endTime":2229.42,"body":"you. What would you say to"},{"speaker":"Dayna","startTime":2229.42,"endTime":2233.53,"body":"somebody who is on the fence"},{"speaker":"Dayna","startTime":2229.42,"endTime":2233.53,"body":"about buying the blueprint?"},{"speaker":"Erin Brown","startTime":2234.64,"endTime":2237.37,"body":"My honest answer"},{"speaker":"Erin Brown","startTime":2234.64,"endTime":2237.37,"body":"there is I don't know. And I"},{"speaker":"Erin Brown","startTime":2237.37,"endTime":2241.21,"body":"think it really does depend on"},{"speaker":"Erin Brown","startTime":2237.37,"endTime":2241.21,"body":"the person and who your people"},{"speaker":"Erin Brown","startTime":2241.21,"endTime":2247.09,"body":"are. Yeah, I'm gonna assume that"},{"speaker":"Erin Brown","startTime":2241.21,"endTime":2247.09,"body":"you just aren't gonna want this"},{"speaker":"Erin Brown","startTime":2247.12,"endTime":2247.78,"body":"or No, I"},{"speaker":"Dayna","startTime":2247.78,"endTime":2250.66,"body":"actually think that's"},{"speaker":"Dayna","startTime":2247.78,"endTime":2250.66,"body":"really helpful. Like, like, you"},{"speaker":"Dayna","startTime":2250.66,"endTime":2254.05,"body":"know, I think that I think on"},{"speaker":"Dayna","startTime":2250.66,"endTime":2254.05,"body":"him, he would agree with me"},{"speaker":"Dayna","startTime":2254.05,"endTime":2257.74,"body":"here. You know, like, I think"},{"speaker":"Dayna","startTime":2254.05,"endTime":2257.74,"body":"the simple sales blueprint is"},{"speaker":"Dayna","startTime":2257.74,"endTime":2261.34,"body":"amazing. But I don't know that"},{"speaker":"Dayna","startTime":2257.74,"endTime":2261.34,"body":"it is the solution for every"},{"speaker":"Dayna","startTime":2261.34,"endTime":2265.0,"body":"single photographer. So like,"},{"speaker":"Dayna","startTime":2261.34,"endTime":2265.0,"body":"honestly, what would you say?"},{"speaker":"Dayna","startTime":2265.0,"endTime":2267.43,"body":"Like, would you say, like, look"},{"speaker":"Dayna","startTime":2265.0,"endTime":2267.43,"body":"at these things. And if these"},{"speaker":"Dayna","startTime":2267.43,"endTime":2269.8,"body":"things are true, then I think"},{"speaker":"Dayna","startTime":2267.43,"endTime":2269.8,"body":"this will be really helpful for"},{"speaker":"Dayna","startTime":2269.8,"endTime":2270.37,"body":"you."},{"speaker":"Erin Brown","startTime":2270.55,"endTime":2273.43,"body":"Like, yeah, it"},{"speaker":"Erin Brown","startTime":2270.55,"endTime":2273.43,"body":"depends. There's so many people"},{"speaker":"Erin Brown","startTime":2273.91,"endTime":2279.13,"body":"here in my area, and right"},{"speaker":"Erin Brown","startTime":2273.91,"endTime":2279.13,"body":"around, but that are like, that"},{"speaker":"Erin Brown","startTime":2279.13,"endTime":2285.58,"body":"are doing kind of all digital"},{"speaker":"Erin Brown","startTime":2279.13,"endTime":2285.58,"body":"and low price type sessions or"},{"speaker":"Erin Brown","startTime":2285.58,"endTime":2290.02,"body":"doing like, I do feel like a lot"},{"speaker":"Erin Brown","startTime":2285.58,"endTime":2290.02,"body":"of people here in Columbus do"},{"speaker":"Erin Brown","startTime":2290.02,"endTime":2295.27,"body":"sessions that are really like"},{"speaker":"Erin Brown","startTime":2290.02,"endTime":2295.27,"body":"per person, like based on I just"},{"speaker":"Erin Brown","startTime":2295.27,"endTime":2297.79,"body":"know a lot of people that are a"},{"speaker":"Erin Brown","startTime":2295.27,"endTime":2297.79,"body":"little bit more like free range"},{"speaker":"Erin Brown","startTime":2297.79,"endTime":2300.88,"body":"where it's just like, like, what"},{"speaker":"Erin Brown","startTime":2297.79,"endTime":2300.88,"body":"kind of session do you want to"},{"speaker":"Erin Brown","startTime":2300.88,"endTime":2303.4,"body":"do? Let me put a price on it,"},{"speaker":"Erin Brown","startTime":2300.88,"endTime":2303.4,"body":"whatever. So I don't think it"},{"speaker":"Erin Brown","startTime":2303.4,"endTime":2307.12,"body":"works for everybody, because it"},{"speaker":"Erin Brown","startTime":2303.4,"endTime":2307.12,"body":"does require you to be more set"},{"speaker":"Erin Brown","startTime":2307.12,"endTime":2311.5,"body":"in your numbers. But what I will"},{"speaker":"Erin Brown","startTime":2307.12,"endTime":2311.5,"body":"say for anyone that's on the"},{"speaker":"Erin Brown","startTime":2311.5,"endTime":2316.63,"body":"fence is that, as I mentioned"},{"speaker":"Erin Brown","startTime":2311.5,"endTime":2316.63,"body":"before, even if I hadn't"},{"speaker":"Erin Brown","startTime":2316.63,"endTime":2322.72,"body":"actually implemented the system,"},{"speaker":"Erin Brown","startTime":2316.63,"endTime":2322.72,"body":"the cost of the Blueprint was"},{"speaker":"Erin Brown","startTime":2322.72,"endTime":2327.04,"body":"worth every penny, even if I had"},{"speaker":"Erin Brown","startTime":2322.72,"endTime":2327.04,"body":"only used it to run my numbers."},{"speaker":"Erin Brown","startTime":2327.22,"endTime":2330.64,"body":"Or even if I had only used it to"},{"speaker":"Erin Brown","startTime":2327.22,"endTime":2330.64,"body":"listen to the videos and start"},{"speaker":"Erin Brown","startTime":2330.64,"endTime":2335.92,"body":"to think through my bluebird"},{"speaker":"Erin Brown","startTime":2330.64,"endTime":2335.92,"body":"client, again, those pieces were"},{"speaker":"Erin Brown","startTime":2335.92,"endTime":2339.07,"body":"worth so much to me that it"},{"speaker":"Erin Brown","startTime":2335.92,"endTime":2339.07,"body":"doesn't matter if I was even"},{"speaker":"Erin Brown","startTime":2339.07,"endTime":2343.15,"body":"going to ultimately implement"},{"speaker":"Erin Brown","startTime":2339.07,"endTime":2343.15,"body":"it. Which is funny to say,"},{"speaker":"Erin Brown","startTime":2343.15,"endTime":2347.35,"body":"because at this point, that is"},{"speaker":"Erin Brown","startTime":2343.15,"endTime":2347.35,"body":"making me a lot more money than"},{"speaker":"Erin Brown","startTime":2347.35,"endTime":2351.67,"body":"I ever did before and feels like"},{"speaker":"Erin Brown","startTime":2347.35,"endTime":2351.67,"body":"it's making my business so much"},{"speaker":"Erin Brown","startTime":2351.67,"endTime":2355.63,"body":"more worth my time. So to be"},{"speaker":"Erin Brown","startTime":2351.67,"endTime":2355.63,"body":"able to say that it would be"},{"speaker":"Erin Brown","startTime":2355.63,"endTime":2359.8,"body":"worth it, even if I didn't use"},{"speaker":"Erin Brown","startTime":2355.63,"endTime":2359.8,"body":"it in its entirety, I think is a"},{"speaker":"Erin Brown","startTime":2359.8,"endTime":2361.81,"body":"pretty big deal. Yeah."},{"speaker":"Dayna","startTime":2363.07,"endTime":2365.05,"body":"Now, up until this point,"},{"speaker":"Dayna","startTime":2363.07,"endTime":2365.05,"body":"most of our students have been"},{"speaker":"Dayna","startTime":2365.05,"endTime":2369.04,"body":"from pretty populated areas,"},{"speaker":"Dayna","startTime":2365.05,"endTime":2369.04,"body":"either in a city or just outside"},{"speaker":"Dayna","startTime":2369.04,"endTime":2372.31,"body":"of one, which is why I'm really"},{"speaker":"Dayna","startTime":2369.04,"endTime":2372.31,"body":"excited for you to hear from our"},{"speaker":"Dayna","startTime":2372.31,"endTime":2378.91,"body":"next guest. Lisa, so Lisa went"},{"speaker":"Dayna","startTime":2372.31,"endTime":2378.91,"body":"to school for fine arts and she"},{"speaker":"Dayna","startTime":2378.91,"endTime":2382.18,"body":"initially worked professionally"},{"speaker":"Dayna","startTime":2378.91,"endTime":2382.18,"body":"in high end portrait"},{"speaker":"Dayna","startTime":2382.18,"endTime":2386.5,"body":"photography. This eventually led"},{"speaker":"Dayna","startTime":2382.18,"endTime":2386.5,"body":"her to weddings. But then a"},{"speaker":"Dayna","startTime":2386.5,"endTime":2389.38,"body":"couple years ago when this"},{"speaker":"Dayna","startTime":2386.5,"endTime":2389.38,"body":"little global pandemics shut"},{"speaker":"Dayna","startTime":2389.38,"endTime":2392.89,"body":"down weddings, she had a pivot"},{"speaker":"Dayna","startTime":2389.38,"endTime":2392.89,"body":"again. And this time she pivoted"},{"speaker":"Dayna","startTime":2392.89,"endTime":2396.04,"body":"to generational family"},{"speaker":"Dayna","startTime":2392.89,"endTime":2396.04,"body":"photography and boudoir"},{"speaker":"Dayna","startTime":2396.04,"endTime":2401.62,"body":"photography. All in an extremely"},{"speaker":"Dayna","startTime":2396.04,"endTime":2401.62,"body":"is a small market."},{"speaker":"Lisa Derevycka","startTime":2402.67,"endTime":2405.7,"body":"I live in"},{"speaker":"Lisa Derevycka","startTime":2402.67,"endTime":2405.7,"body":"France, there's 200 people in"},{"speaker":"Lisa Derevycka","startTime":2405.7,"endTime":2412.21,"body":"the village, my nearest town is"},{"speaker":"Lisa Derevycka","startTime":2405.7,"endTime":2412.21,"body":"45 minutes away. So my marketing"},{"speaker":"Lisa Derevycka","startTime":2412.21,"endTime":2416.68,"body":"is very complicated to do, I"},{"speaker":"Lisa Derevycka","startTime":2412.21,"endTime":2416.68,"body":"really have to get through the"},{"speaker":"Lisa Derevycka","startTime":2416.68,"endTime":2420.58,"body":"net out wide in the sense that"},{"speaker":"Lisa Derevycka","startTime":2416.68,"endTime":2420.58,"body":"it has to be prepared to travel"},{"speaker":"Lisa Derevycka","startTime":2420.58,"endTime":2424.33,"body":"a long way, or get people to"},{"speaker":"Lisa Derevycka","startTime":2420.58,"endTime":2424.33,"body":"travel to me, and therefore"},{"speaker":"Lisa Derevycka","startTime":2424.33,"endTime":2429.01,"body":"offer an amazing experience and"},{"speaker":"Lisa Derevycka","startTime":2424.33,"endTime":2429.01,"body":"very original experience,"},{"speaker":"Lisa Derevycka","startTime":2429.01,"endTime":2432.52,"body":"because they're going to drive a"},{"speaker":"Lisa Derevycka","startTime":2429.01,"endTime":2432.52,"body":"long way to come to me."},{"speaker":"Dayna","startTime":2432.88,"endTime":2435.85,"body":"So would you say that you"},{"speaker":"Dayna","startTime":2432.88,"endTime":2435.85,"body":"are a unicorn, then when it"},{"speaker":"Dayna","startTime":2435.85,"endTime":2437.41,"body":"comes to the business models?"},{"speaker":"Lisa Derevycka","startTime":2437.589,"endTime":2441.729,"body":"No. And what was"},{"speaker":"Lisa Derevycka","startTime":2437.589,"endTime":2441.729,"body":"what was really interesting"},{"speaker":"Lisa Derevycka","startTime":2441.759,"endTime":2446.349,"body":"about finding a simple sales was"},{"speaker":"Lisa Derevycka","startTime":2441.759,"endTime":2446.349,"body":"that I always thought there had"},{"speaker":"Lisa Derevycka","startTime":2446.349,"endTime":2452.919,"body":"to be a unicorn. And, and I"},{"speaker":"Lisa Derevycka","startTime":2446.349,"endTime":2452.919,"body":"didn't want to be a unicorn, I"},{"speaker":"Lisa Derevycka","startTime":2452.919,"endTime":2456.969,"body":"love certain parts of it. But if"},{"speaker":"Lisa Derevycka","startTime":2452.919,"endTime":2456.969,"body":"I've got a client driving an"},{"speaker":"Lisa Derevycka","startTime":2456.999,"endTime":2460.869,"body":"hour, they're not going to drive"},{"speaker":"Lisa Derevycka","startTime":2456.999,"endTime":2460.869,"body":"an hour to come and meet me an"},{"speaker":"Lisa Derevycka","startTime":2460.869,"endTime":2464.529,"body":"hour to do a shoot an hour to do"},{"speaker":"Lisa Derevycka","startTime":2460.869,"endTime":2464.529,"body":"reveal an hour to pick up the"},{"speaker":"Lisa Derevycka","startTime":2464.529,"endTime":2468.399,"body":"album. I'm not going to get them"},{"speaker":"Lisa Derevycka","startTime":2464.529,"endTime":2468.399,"body":"to drive eight hours just to do"},{"speaker":"Lisa Derevycka","startTime":2468.399,"endTime":2475.179,"body":"that with me. I just thought"},{"speaker":"Lisa Derevycka","startTime":2468.399,"endTime":2475.179,"body":"that that was too complicated"},{"speaker":"Lisa Derevycka","startTime":2475.209,"endTime":2481.119,"body":"and asking too much. So no, I"},{"speaker":"Lisa Derevycka","startTime":2475.209,"endTime":2481.119,"body":"believe right down in the"},{"speaker":"Lisa Derevycka","startTime":2481.119,"endTime":2487.359,"body":"middle. And they have a"},{"speaker":"Lisa Derevycka","startTime":2481.119,"endTime":2487.359,"body":"wonderful experience. But they"},{"speaker":"Lisa Derevycka","startTime":2487.359,"endTime":2493.119,"body":"don't have all the champagne"},{"speaker":"Lisa Derevycka","startTime":2487.359,"endTime":2493.119,"body":"balls that go with it. So go,"},{"speaker":"Lisa Derevycka","startTime":2493.329,"endTime":2493.869,"body":"oh, so"},{"speaker":"Dayna","startTime":2493.87,"endTime":2496.51,"body":"I was just gonna say so"},{"speaker":"Dayna","startTime":2493.87,"endTime":2496.51,"body":"before you found simple sales. I"},{"speaker":"Dayna","startTime":2496.51,"endTime":2499.72,"body":"love the way you're describing"},{"speaker":"Dayna","startTime":2496.51,"endTime":2499.72,"body":"your business. Before you found"},{"speaker":"Dayna","startTime":2499.72,"endTime":2504.37,"body":"simple sales. I think this is"},{"speaker":"Dayna","startTime":2499.72,"endTime":2504.37,"body":"such a unique perspective, Lisa,"},{"speaker":"Dayna","startTime":2504.37,"endTime":2508.27,"body":"that you live in a very small"},{"speaker":"Dayna","startTime":2504.37,"endTime":2508.27,"body":"village. And so you know you're"},{"speaker":"Dayna","startTime":2508.27,"endTime":2511.12,"body":"in a small market, I think there"},{"speaker":"Dayna","startTime":2508.27,"endTime":2511.12,"body":"are a lot of people that can"},{"speaker":"Dayna","startTime":2511.12,"endTime":2514.18,"body":"relate to that. Maybe if they"},{"speaker":"Dayna","startTime":2511.12,"endTime":2514.18,"body":"don't let live in necessarily"},{"speaker":"Dayna","startTime":2514.48,"endTime":2517.51,"body":"such a small place. At least"},{"speaker":"Dayna","startTime":2514.48,"endTime":2517.51,"body":"they feel like their market is"},{"speaker":"Dayna","startTime":2517.51,"endTime":2521.23,"body":"very small. And so I'm"},{"speaker":"Dayna","startTime":2517.51,"endTime":2521.23,"body":"interested to hear how your"},{"speaker":"Dayna","startTime":2521.23,"endTime":2525.22,"body":"business was before you found"},{"speaker":"Dayna","startTime":2521.23,"endTime":2525.22,"body":"simple sales. And then well"},{"speaker":"Dayna","startTime":2525.22,"endTime":2527.89,"body":"let's let's start there. How was"},{"speaker":"Dayna","startTime":2525.22,"endTime":2527.89,"body":"your business before you found"},{"speaker":"Dayna","startTime":2527.89,"endTime":2529.24,"body":"simple sales? What did you do?"},{"speaker":"Lisa Derevycka","startTime":2529.78,"endTime":2532.66,"body":"I did in person"},{"speaker":"Lisa Derevycka","startTime":2529.78,"endTime":2532.66,"body":"sales, and I thought I had to be"},{"speaker":"Lisa Derevycka","startTime":2532.66,"endTime":2537.22,"body":"a unicorn. So I was getting a"},{"speaker":"Lisa Derevycka","startTime":2532.66,"endTime":2537.22,"body":"lot of pushback of people saying"},{"speaker":"Lisa Derevycka","startTime":2537.22,"endTime":2540.61,"body":"that they couldn't come back and"},{"speaker":"Lisa Derevycka","startTime":2537.22,"endTime":2540.61,"body":"I was like, well, we could do a"},{"speaker":"Lisa Derevycka","startTime":2540.67,"endTime":2544.6,"body":"zoom reveal. But and then I was"},{"speaker":"Lisa Derevycka","startTime":2540.67,"endTime":2544.6,"body":"sending stuff out and and it"},{"speaker":"Lisa Derevycka","startTime":2544.6,"endTime":2548.68,"body":"just didn't work for me. Even to"},{"speaker":"Lisa Derevycka","startTime":2544.6,"endTime":2548.68,"body":"send stuff out I have to drive"},{"speaker":"Lisa Derevycka","startTime":2548.68,"endTime":2553.54,"body":"15 kilometers to the post"},{"speaker":"Lisa Derevycka","startTime":2548.68,"endTime":2553.54,"body":"office. So it just didn't work."},{"speaker":"Lisa Derevycka","startTime":2553.6,"endTime":2557.95,"body":"And it's not wanting to do and I"},{"speaker":"Lisa Derevycka","startTime":2553.6,"endTime":2557.95,"body":"wasn't happy doing it. But I"},{"speaker":"Lisa Derevycka","startTime":2557.95,"endTime":2564.1,"body":"also knew that I didn't just"},{"speaker":"Lisa Derevycka","startTime":2557.95,"endTime":2564.1,"body":"want to do sending out the files"},{"speaker":"Lisa Derevycka","startTime":2564.1,"endTime":2568.36,"body":"or sending out just an online"},{"speaker":"Lisa Derevycka","startTime":2564.1,"endTime":2568.36,"body":"gallery. I knew that wouldn't"},{"speaker":"Lisa Derevycka","startTime":2568.36,"endTime":2571.96,"body":"work for me either because I"},{"speaker":"Lisa Derevycka","startTime":2568.36,"endTime":2571.96,"body":"didn't want to have that"},{"speaker":"Lisa Derevycka","startTime":2571.99,"endTime":2578.77,"body":"company. I wanted to have the"},{"speaker":"Lisa Derevycka","startTime":2571.99,"endTime":2578.77,"body":"experience as well. So I found"},{"speaker":"Lisa Derevycka","startTime":2578.77,"endTime":2584.68,"body":"simple sales, which corresponded"},{"speaker":"Lisa Derevycka","startTime":2578.77,"endTime":2584.68,"body":"actually to our first lockdown."},{"speaker":"Lisa Derevycka","startTime":2585.76,"endTime":2589.93,"body":"So I spent three months was like"},{"speaker":"Lisa Derevycka","startTime":2585.76,"endTime":2589.93,"body":"putting simple cells into place"},{"speaker":"Lisa Derevycka","startTime":2589.96,"endTime":2592.84,"body":"and then pivoted my business"},{"speaker":"Lisa Derevycka","startTime":2589.96,"endTime":2592.84,"body":"around to family photography,"},{"speaker":"Lisa Derevycka","startTime":2592.99,"endTime":2595.15,"body":"because I knew we weren't going"},{"speaker":"Lisa Derevycka","startTime":2592.99,"endTime":2595.15,"body":"to have weddings and all my"},{"speaker":"Lisa Derevycka","startTime":2595.15,"endTime":2600.16,"body":"weddings the year were canceled."},{"speaker":"Lisa Derevycka","startTime":2595.15,"endTime":2600.16,"body":"So I pivoted to family bought in"},{"speaker":"Lisa Derevycka","startTime":2600.16,"endTime":2611.65,"body":"simple sales and what I did is I"},{"speaker":"Lisa Derevycka","startTime":2600.16,"endTime":2611.65,"body":"first did it without a What does"},{"speaker":"Lisa Derevycka","startTime":2611.65,"endTime":2614.8,"body":"she call that in the simple"},{"speaker":"Lisa Derevycka","startTime":2611.65,"endTime":2614.8,"body":"sales when people pay in the"},{"speaker":"Lisa Derevycka","startTime":2615.34,"endTime":2619.45,"body":"session fee so I started doing"},{"speaker":"Lisa Derevycka","startTime":2615.34,"endTime":2619.45,"body":"it without the session because"},{"speaker":"Lisa Derevycka","startTime":2619.45,"endTime":2622.15,"body":"it's not a session for you don't"},{"speaker":"Lisa Derevycka","startTime":2619.45,"endTime":2622.15,"body":"really have that in France it's"},{"speaker":"Lisa Derevycka","startTime":2622.15,"endTime":2627.04,"body":"a bit of a strange one. So I"},{"speaker":"Lisa Derevycka","startTime":2622.15,"endTime":2627.04,"body":"started that session but I had"},{"speaker":"Lisa Derevycka","startTime":2627.04,"endTime":2630.82,"body":"this simple sales in place and I"},{"speaker":"Lisa Derevycka","startTime":2627.04,"endTime":2630.82,"body":"just because I wasn't doing"},{"speaker":"Lisa Derevycka","startTime":2630.85,"endTime":2634.72,"body":"family photography it was very"},{"speaker":"Lisa Derevycka","startTime":2630.85,"endTime":2634.72,"body":"easy for me to set up in front"},{"speaker":"Lisa Derevycka","startTime":2634.99,"endTime":2638.8,"body":"of me because I didn't do it"},{"speaker":"Lisa Derevycka","startTime":2634.99,"endTime":2638.8,"body":"before so it's like okay, you"},{"speaker":"Lisa Derevycka","startTime":2638.8,"endTime":2643.3,"body":"want to be familiar with this"},{"speaker":"Lisa Derevycka","startTime":2638.8,"endTime":2643.3,"body":"now it works. So they paid the"},{"speaker":"Lisa Derevycka","startTime":2643.3,"endTime":2648.01,"body":"first price which is six"},{"speaker":"Lisa Derevycka","startTime":2643.3,"endTime":2648.01,"body":"photographs. They did the shoot"},{"speaker":"Lisa Derevycka","startTime":2648.25,"endTime":2654.01,"body":"they got the video what they had"},{"speaker":"Lisa Derevycka","startTime":2648.25,"endTime":2654.01,"body":"24 hours to decide whether"},{"speaker":"Lisa Derevycka","startTime":2654.01,"endTime":2658.6,"body":"they're going to stick with six"},{"speaker":"Lisa Derevycka","startTime":2654.01,"endTime":2658.6,"body":"or whether they wanted more and"},{"speaker":"Lisa Derevycka","startTime":2658.63,"endTime":2665.11,"body":"then sided everything then how"},{"speaker":"Lisa Derevycka","startTime":2658.63,"endTime":2665.11,"body":"how simple cells are set up and"},{"speaker":"Lisa Derevycka","startTime":2665.14,"endTime":2670.81,"body":"it just worked right from the"},{"speaker":"Lisa Derevycka","startTime":2665.14,"endTime":2670.81,"body":"off with the family. So then as"},{"speaker":"Lisa Derevycka","startTime":2670.81,"endTime":2674.29,"body":"I was doing boudoir I'd always"},{"speaker":"Lisa Derevycka","startTime":2670.81,"endTime":2674.29,"body":"been but boudoir more as a"},{"speaker":"Lisa Derevycka","startTime":2674.29,"endTime":2678.37,"body":"unicorn. I just thought that"},{"speaker":"Lisa Derevycka","startTime":2674.29,"endTime":2678.37,"body":"this could work with boudoir it"},{"speaker":"Lisa Derevycka","startTime":2678.37,"endTime":2682.51,"body":"works brilliantly well. And in"},{"speaker":"Lisa Derevycka","startTime":2678.37,"endTime":2682.51,"body":"fact I think even works better"},{"speaker":"Lisa Derevycka","startTime":2682.51,"endTime":2687.73,"body":"than it for me anyway that did"},{"speaker":"Lisa Derevycka","startTime":2682.51,"endTime":2687.73,"body":"when I went into sales. Because"},{"speaker":"Lisa Derevycka","startTime":2688.18,"endTime":2695.92,"body":"as a lot of these women are very"},{"speaker":"Lisa Derevycka","startTime":2688.18,"endTime":2695.92,"body":"negative about themselves very"},{"speaker":"Lisa Derevycka","startTime":2695.92,"endTime":2698.29,"body":"much you know if you have a"},{"speaker":"Lisa Derevycka","startTime":2695.92,"endTime":2698.29,"body":"thing so we're going to have get"},{"speaker":"Lisa Derevycka","startTime":2698.29,"endTime":2702.7,"body":"30 images like I'm not Like 30"},{"speaker":"Lisa Derevycka","startTime":2698.29,"endTime":2702.7,"body":"images of myself, and the"},{"speaker":"Lisa Derevycka","startTime":2702.7,"endTime":2708.34,"body":"possibility that they only have"},{"speaker":"Lisa Derevycka","startTime":2702.7,"endTime":2708.34,"body":"to choose six was like, okay, I"},{"speaker":"Lisa Derevycka","startTime":2708.34,"endTime":2713.44,"body":"can, I could find myself okay in"},{"speaker":"Lisa Derevycka","startTime":2708.34,"endTime":2713.44,"body":"six images. And I think that"},{"speaker":"Lisa Derevycka","startTime":2713.44,"endTime":2716.2,"body":"really helps that turn around"},{"speaker":"Lisa Derevycka","startTime":2713.44,"endTime":2716.2,"body":"for boudoir. And then of course,"},{"speaker":"Lisa Derevycka","startTime":2716.2,"endTime":2719.23,"body":"they get the video and they're"},{"speaker":"Lisa Derevycka","startTime":2716.2,"endTime":2719.23,"body":"like, Ah, wow, it's wonderful."},{"speaker":"Lisa Derevycka","startTime":2719.26,"endTime":2723.22,"body":"Um, I get people send him video"},{"speaker":"Lisa Derevycka","startTime":2719.26,"endTime":2723.22,"body":"and help them sell crying"},{"speaker":"Lisa Derevycka","startTime":2723.22,"endTime":2728.44,"body":"watching the video. Oh, and I"},{"speaker":"Lisa Derevycka","startTime":2723.22,"endTime":2728.44,"body":"just think that that, that"},{"speaker":"Lisa Derevycka","startTime":2728.47,"endTime":2733.51,"body":"impact of what a reveal can do."},{"speaker":"Lisa Derevycka","startTime":2728.47,"endTime":2733.51,"body":"If we, if we set it up right"},{"speaker":"Lisa Derevycka","startTime":2733.54,"endTime":2740.05,"body":"ourselves, we can get that same"},{"speaker":"Lisa Derevycka","startTime":2733.54,"endTime":2740.05,"body":"impact with that video. So I"},{"speaker":"Lisa Derevycka","startTime":2740.05,"endTime":2746.11,"body":"have a lovely little text that"},{"speaker":"Lisa Derevycka","startTime":2740.05,"endTime":2746.11,"body":"they get if I if the husband's"},{"speaker":"Lisa Derevycka","startTime":2746.14,"endTime":2752.05,"body":"in on it, and I get him to buy a"},{"speaker":"Lisa Derevycka","startTime":2746.14,"endTime":2752.05,"body":"bottle of champagne. And so she"},{"speaker":"Lisa Derevycka","startTime":2752.05,"endTime":2754.81,"body":"has a surprise that has been had"},{"speaker":"Lisa Derevycka","startTime":2752.05,"endTime":2754.81,"body":"champagne, and they watched the"},{"speaker":"Lisa Derevycka","startTime":2754.81,"endTime":2759.1,"body":"video. And I just try make a"},{"speaker":"Lisa Derevycka","startTime":2754.81,"endTime":2759.1,"body":"special account and make have"},{"speaker":"Lisa Derevycka","startTime":2759.1,"endTime":2763.84,"body":"that incredible customer service"},{"speaker":"Lisa Derevycka","startTime":2759.1,"endTime":2763.84,"body":"in there without it being the"},{"speaker":"Lisa Derevycka","startTime":2763.84,"endTime":2764.56,"body":"unicorn."},{"speaker":"Dayna","startTime":2765.31,"endTime":2767.62,"body":"Lisa, you're making me"},{"speaker":"Dayna","startTime":2765.31,"endTime":2767.62,"body":"want to fly to France to do a"},{"speaker":"Dayna","startTime":2767.62,"endTime":2768.82,"body":"boudoir shoot with you."},{"speaker":"Lisa Derevycka","startTime":2772.15,"endTime":2776.35,"body":"And it's just it"},{"speaker":"Lisa Derevycka","startTime":2772.15,"endTime":2776.35,"body":"just really works. So since I"},{"speaker":"Lisa Derevycka","startTime":2776.35,"endTime":2779.8,"body":"put simple sales and I have no"},{"speaker":"Lisa Derevycka","startTime":2776.35,"endTime":2779.8,"body":"boudoir client ever buy six"},{"speaker":"Lisa Derevycka","startTime":2779.8,"endTime":2784.12,"body":"photographs, they've always gone"},{"speaker":"Lisa Derevycka","startTime":2779.8,"endTime":2784.12,"body":"to the middle or top packaging."},{"speaker":"Lisa Derevycka","startTime":2784.75,"endTime":2790.33,"body":"So my actual sales have doubled."},{"speaker":"Lisa Derevycka","startTime":2784.75,"endTime":2790.33,"body":"Wow. And I've gone up from you"},{"speaker":"Lisa Derevycka","startTime":2790.33,"endTime":2797.65,"body":"know, 650 euros to you know,"},{"speaker":"Lisa Derevycka","startTime":2790.33,"endTime":2797.65,"body":"yeah, doubling that, or even"},{"speaker":"Lisa Derevycka","startTime":2797.65,"endTime":2803.02,"body":"more. I've had clients take two"},{"speaker":"Lisa Derevycka","startTime":2797.65,"endTime":2803.02,"body":"or three albums. Buying Wallah"},{"speaker":"Lisa Derevycka","startTime":2803.05,"endTime":2805.51,"body":"afterwards, which I never sold"},{"speaker":"Lisa Derevycka","startTime":2803.05,"endTime":2805.51,"body":"before."},{"speaker":"Dayna","startTime":2806.65,"endTime":2810.88,"body":"Yeah. How does that feel"},{"speaker":"Dayna","startTime":2806.65,"endTime":2810.88,"body":"to know that your art is"},{"speaker":"Dayna","startTime":2810.91,"endTime":2813.85,"body":"actually being displayed in"},{"speaker":"Dayna","startTime":2810.91,"endTime":2813.85,"body":"people's homes."},{"speaker":"Lisa Derevycka","startTime":2814.42,"endTime":2818.26,"body":"I've just sold"},{"speaker":"Lisa Derevycka","startTime":2814.42,"endTime":2818.26,"body":"240 by 60 centimeters, I mean,"},{"speaker":"Lisa Derevycka","startTime":2818.26,"endTime":2823.96,"body":"so that's big. And that's a"},{"speaker":"Lisa Derevycka","startTime":2818.26,"endTime":2823.96,"body":"metal prints on somebody's wall."},{"speaker":"Lisa Derevycka","startTime":2824.26,"endTime":2829.24,"body":"And they're excellent, great."},{"speaker":"Lisa Derevycka","startTime":2824.26,"endTime":2829.24,"body":"It's just brilliant. I mean,"},{"speaker":"Lisa Derevycka","startTime":2829.24,"endTime":2832.96,"body":"I've got next week, I'm doing a"},{"speaker":"Lisa Derevycka","startTime":2829.24,"endTime":2832.96,"body":"60 year eight year old woman"},{"speaker":"Lisa Derevycka","startTime":2832.96,"endTime":2836.92,"body":"who's coming in for her boudoir"},{"speaker":"Lisa Derevycka","startTime":2832.96,"endTime":2836.92,"body":"as a present for a eight year"},{"speaker":"Lisa Derevycka","startTime":2836.92,"endTime":2841.12,"body":"old husband's birthday. And I'm"},{"speaker":"Lisa Derevycka","startTime":2836.92,"endTime":2841.12,"body":"like, if that's not a couple's"},{"speaker":"Lisa Derevycka","startTime":2841.12,"endTime":2846.82,"body":"goal in life. It's brilliant. So"},{"speaker":"Lisa Derevycka","startTime":2841.12,"endTime":2846.82,"body":"we had a we had we have the"},{"speaker":"Lisa Derevycka","startTime":2846.82,"endTime":2849.37,"body":"zoom, I mean, I do the whole"},{"speaker":"Lisa Derevycka","startTime":2846.82,"endTime":2849.37,"body":"thing when I get on the phone"},{"speaker":"Lisa Derevycka","startTime":2849.37,"endTime":2852.46,"body":"with people, then we have a zoom"},{"speaker":"Lisa Derevycka","startTime":2849.37,"endTime":2852.46,"body":"call together. And so she's"},{"speaker":"Lisa Derevycka","startTime":2852.46,"endTime":2857.41,"body":"showing me what she wants to put"},{"speaker":"Lisa Derevycka","startTime":2852.46,"endTime":2857.41,"body":"in this boudoir shoot. And it's"},{"speaker":"Lisa Derevycka","startTime":2857.41,"endTime":2860.71,"body":"just amazing. It's just it's"},{"speaker":"Lisa Derevycka","startTime":2857.41,"endTime":2860.71,"body":"really changed around for me"},{"speaker":"Lisa Derevycka","startTime":2860.71,"endTime":2867.91,"body":"it's made me be more me. Yeah,"},{"speaker":"Lisa Derevycka","startTime":2860.71,"endTime":2867.91,"body":"and maybe more meat means I can"},{"speaker":"Lisa Derevycka","startTime":2867.91,"endTime":2871.54,"body":"serve my clients better because"},{"speaker":"Lisa Derevycka","startTime":2867.91,"endTime":2871.54,"body":"I'm me and I'm not pretending to"},{"speaker":"Lisa Derevycka","startTime":2871.54,"endTime":2874.03,"body":"be somebody I'm not that which"},{"speaker":"Lisa Derevycka","startTime":2871.54,"endTime":2874.03,"body":"is what I was doing when I was"},{"speaker":"Lisa Derevycka","startTime":2874.03,"endTime":2876.97,"body":"in in person sales just"},{"speaker":"Dayna","startTime":2876.999,"endTime":2884.619,"body":"over here googling"},{"speaker":"Dayna","startTime":2876.999,"endTime":2884.619,"body":"flights to France. Okay, so last"},{"speaker":"Dayna","startTime":2884.619,"endTime":2888.639,"body":"but certainly not least, I want"},{"speaker":"Dayna","startTime":2884.619,"endTime":2888.639,"body":"to introduce you to Kathy from"},{"speaker":"Dayna","startTime":2888.639,"endTime":2892.089,"body":"the Denver area who's been in"},{"speaker":"Dayna","startTime":2888.639,"endTime":2892.089,"body":"business for 10 years and says"},{"speaker":"Dayna","startTime":2892.089,"endTime":2894.669,"body":"that she has seen it and tried"},{"speaker":"Dayna","startTime":2892.089,"endTime":2894.669,"body":"it all."},{"speaker":"Kathy Spanski","startTime":2895.47,"endTime":2898.98,"body":"So I've been in"},{"speaker":"Kathy Spanski","startTime":2895.47,"endTime":2898.98,"body":"business for a while and I had"},{"speaker":"Kathy Spanski","startTime":2898.98,"endTime":2904.77,"body":"tried lots of different business"},{"speaker":"Kathy Spanski","startTime":2898.98,"endTime":2904.77,"body":"models from doing in person"},{"speaker":"Kathy Spanski","startTime":2904.77,"endTime":2912.93,"body":"sales to doing all inclusive you"},{"speaker":"Kathy Spanski","startTime":2904.77,"endTime":2912.93,"body":"know, and at different price"},{"speaker":"Kathy Spanski","startTime":2912.93,"endTime":2918.93,"body":"points and I had never got to a"},{"speaker":"Kathy Spanski","startTime":2912.93,"endTime":2918.93,"body":"place where it was really where"},{"speaker":"Kathy Spanski","startTime":2918.93,"endTime":2924.3,"body":"I had really built a sustainable"},{"speaker":"Kathy Spanski","startTime":2918.93,"endTime":2924.3,"body":"model for myself and where I was"},{"speaker":"Kathy Spanski","startTime":2924.3,"endTime":2926.49,"body":"making the kind of money that I"},{"speaker":"Kathy Spanski","startTime":2924.3,"endTime":2926.49,"body":"needed to make"},{"speaker":"Dayna","startTime":2927.28,"endTime":2930.37,"body":"How did that feel to be"},{"speaker":"Dayna","startTime":2927.28,"endTime":2930.37,"body":"like kind of like pouring your"},{"speaker":"Dayna","startTime":2930.37,"endTime":2934.99,"body":"heart into this business but"},{"speaker":"Dayna","startTime":2930.37,"endTime":2934.99,"body":"like not it wasn't like paying"},{"speaker":"Dayna","startTime":2934.99,"endTime":2935.35,"body":"the bills."},{"speaker":"Dayna","startTime":2935.68,"endTime":2941.56,"body":"So I was you know constantly"},{"speaker":"Dayna","startTime":2935.68,"endTime":2941.56,"body":"questioning whether I should"},{"speaker":"Dayna","startTime":2941.56,"endTime":2945.52,"body":"continue on pretty much"},{"speaker":"Dayna","startTime":2941.56,"endTime":2945.52,"body":"everything that I was making I"},{"speaker":"Dayna","startTime":2945.52,"endTime":2950.26,"body":"was pouring back into the"},{"speaker":"Dayna","startTime":2945.52,"endTime":2950.26,"body":"business I felt like I didn't"},{"speaker":"Dayna","startTime":2950.26,"endTime":2959.2,"body":"have a clear confident plan for"},{"speaker":"Dayna","startTime":2950.26,"endTime":2959.2,"body":"myself. I think that's key is"},{"speaker":"Dayna","startTime":2959.56,"endTime":2964.72,"body":"that I wasn't ever confident in"},{"speaker":"Dayna","startTime":2959.56,"endTime":2964.72,"body":"what I'm whatever model I was"},{"speaker":"Dayna","startTime":2964.72,"endTime":2970.12,"body":"doing. I was constantly second"},{"speaker":"Dayna","startTime":2964.72,"endTime":2970.12,"body":"guessing myself because this you"},{"speaker":"Dayna","startTime":2970.12,"endTime":2973.6,"body":"know, marketing and sales has"},{"speaker":"Dayna","startTime":2970.12,"endTime":2973.6,"body":"never been my strong point. You"},{"speaker":"Dayna","startTime":2973.6,"endTime":2978.64,"body":"know, I'm an artist before that"},{"speaker":"Dayna","startTime":2973.6,"endTime":2978.64,"body":"I was an HR but you know, I very"},{"speaker":"Dayna","startTime":2978.64,"endTime":2983.17,"body":"much have that more artists"},{"speaker":"Dayna","startTime":2978.64,"endTime":2983.17,"body":"standpoint and not necessarily"},{"speaker":"Dayna","startTime":2983.17,"endTime":2987.13,"body":"the marketing and, and sales"},{"speaker":"Dayna","startTime":2983.17,"endTime":2987.13,"body":"side. So I was constantly second"},{"speaker":"Dayna","startTime":2987.13,"endTime":2990.97,"body":"guessing and not knowing if the"},{"speaker":"Dayna","startTime":2987.13,"endTime":2990.97,"body":"direction I was going was"},{"speaker":"Dayna","startTime":2990.97,"endTime":2993.1,"body":"correct or not. So I kind of"},{"speaker":"Dayna","startTime":2990.97,"endTime":2993.1,"body":"always felt like I was"},{"speaker":"Dayna","startTime":2993.1,"endTime":2997.75,"body":"floundering and not knowing if"},{"speaker":"Dayna","startTime":2993.1,"endTime":2997.75,"body":"what I was doing was the right"},{"speaker":"Dayna","startTime":2997.75,"endTime":2999.16,"body":"way to do it. Yeah,"},{"speaker":"Dayna","startTime":2999.19,"endTime":3003.06,"body":"totally. Bye got quite a bit."},{"speaker":"Dayna","startTime":2999.19,"endTime":3003.06,"body":"And I know from personal"},{"speaker":"Dayna","startTime":3003.06,"endTime":3005.7,"body":"experience, too, that's just"},{"speaker":"Dayna","startTime":3003.06,"endTime":3005.7,"body":"like a hard place to be, you"},{"speaker":"Dayna","startTime":3005.7,"endTime":3008.94,"body":"know, especially when you're"},{"speaker":"Dayna","startTime":3005.7,"endTime":3008.94,"body":"being creative. You know, you're"},{"speaker":"Dayna","startTime":3008.94,"endTime":3015.12,"body":"like, wondering all the time."},{"speaker":"Dayna","startTime":3008.94,"endTime":3015.12,"body":"Like, am I is this worth what"},{"speaker":"Dayna","startTime":3015.12,"endTime":3019.68,"body":"I'm charging as opposed to like,"},{"speaker":"Dayna","startTime":3015.12,"endTime":3019.68,"body":"what is like, this is what I am"},{"speaker":"Dayna","startTime":3019.68,"endTime":3021.66,"body":"worth, you know, and that's a"},{"speaker":"Dayna","startTime":3019.68,"endTime":3021.66,"body":"big iPhones,"},{"speaker":"Dayna","startTime":3021.839,"endTime":3025.019,"body":"I'm pretty sure that I heard"},{"speaker":"Dayna","startTime":3021.839,"endTime":3025.019,"body":"about the simple sales blueprint"},{"speaker":"Dayna","startTime":3025.019,"endTime":3030.089,"body":"from Nicole Johnson. She's"},{"speaker":"Dayna","startTime":3025.019,"endTime":3030.089,"body":"another photographer in the"},{"speaker":"Dayna","startTime":3030.089,"endTime":3036.419,"body":"Denver area. And I mean, a lot"},{"speaker":"Dayna","startTime":3030.089,"endTime":3036.419,"body":"of people know who she is. So I"},{"speaker":"Dayna","startTime":3036.419,"endTime":3040.799,"body":"think that I had heard about"},{"speaker":"Dayna","startTime":3036.419,"endTime":3040.799,"body":"simple sales through her. I had"},{"speaker":"Dayna","startTime":3040.799,"endTime":3044.759,"body":"heard about automate before"},{"speaker":"Dayna","startTime":3040.799,"endTime":3044.759,"body":"that, but she was the first"},{"speaker":"Dayna","startTime":3044.759,"endTime":3048.689,"body":"person who I talked to that had"},{"speaker":"Dayna","startTime":3044.759,"endTime":3048.689,"body":"started the program, and what"},{"speaker":"Dayna","startTime":3048.69,"endTime":3050.31,"body":"like, perk your ears up about"},{"speaker":"Dayna","startTime":3048.69,"endTime":3050.31,"body":"it."},{"speaker":"Dayna","startTime":3050.909,"endTime":3056.939,"body":"Um, for me, it was the tools"},{"speaker":"Dayna","startTime":3050.909,"endTime":3056.939,"body":"that were involved in it."},{"speaker":"Dayna","startTime":3058.799,"endTime":3064.079,"body":"Having, you know, a clear"},{"speaker":"Dayna","startTime":3058.799,"endTime":3064.079,"body":"workflow that seemed to be"},{"speaker":"Dayna","startTime":3064.079,"endTime":3071.039,"body":"tested, and and that really"},{"speaker":"Dayna","startTime":3064.079,"endTime":3071.039,"body":"worked, having the pre written"},{"speaker":"Dayna","startTime":3071.039,"endTime":3075.149,"body":"communications. And I mean,"},{"speaker":"Dayna","startTime":3071.039,"endTime":3075.149,"body":"really, that workflow of"},{"speaker":"Dayna","startTime":3075.149,"endTime":3079.289,"body":"knowing, you know, okay, this is"},{"speaker":"Dayna","startTime":3075.149,"endTime":3079.289,"body":"the first step you take, you"},{"speaker":"Dayna","startTime":3079.289,"endTime":3081.869,"body":"know, this is the second step"},{"speaker":"Dayna","startTime":3079.289,"endTime":3081.869,"body":"and making sure that you're"},{"speaker":"Dayna","startTime":3081.869,"endTime":3084.659,"body":"following through with that"},{"speaker":"Dayna","startTime":3081.869,"endTime":3084.659,"body":"workflow. And then along with"},{"speaker":"Dayna","startTime":3084.659,"endTime":3089.969,"body":"having some sales tools, that's"},{"speaker":"Dayna","startTime":3084.659,"endTime":3089.969,"body":"what really kind of piqued my"},{"speaker":"Dayna","startTime":3089.969,"endTime":3095.789,"body":"interest at first, spaced on"},{"speaker":"Dayna","startTime":3089.969,"endTime":3095.789,"body":"kind of Nicole's recommendation,"},{"speaker":"Dayna","startTime":3095.789,"endTime":3099.149,"body":"I went ahead and jumped right in"},{"speaker":"Dayna","startTime":3095.789,"endTime":3099.149,"body":"and purchased the course."},{"speaker":"Dayna","startTime":3099.27,"endTime":3101.82,"body":"So you didn't have any"},{"speaker":"Dayna","startTime":3099.27,"endTime":3101.82,"body":"objections? Or were you nervous?"},{"speaker":"Dayna","startTime":3101.82,"endTime":3102.24,"body":"Or"},{"speaker":"Dayna","startTime":3102.33,"endTime":3104.52,"body":"I was nervous, because of"},{"speaker":"Dayna","startTime":3102.33,"endTime":3104.52,"body":"course, just like most"},{"speaker":"Dayna","startTime":3104.52,"endTime":3109.26,"body":"photographers, I've bought into"},{"speaker":"Dayna","startTime":3104.52,"endTime":3109.26,"body":"other programs, and then other"},{"speaker":"Dayna","startTime":3109.26,"endTime":3117.03,"body":"training. Yeah, um, but you"},{"speaker":"Dayna","startTime":3109.26,"endTime":3117.03,"body":"know, I, I trusted Nicole. And I"},{"speaker":"Dayna","startTime":3117.03,"endTime":3119.67,"body":"felt like I mean, for me, it's"},{"speaker":"Dayna","startTime":3117.03,"endTime":3119.67,"body":"always that cost benefit"},{"speaker":"Dayna","startTime":3119.7,"endTime":3123.81,"body":"analysis. So I looked at what"},{"speaker":"Dayna","startTime":3119.7,"endTime":3123.81,"body":"the price was, and figured,"},{"speaker":"Dayna","startTime":3123.81,"endTime":3126.57,"body":"okay, well, if I can get at"},{"speaker":"Dayna","startTime":3123.81,"endTime":3126.57,"body":"least x amount of sales from"},{"speaker":"Dayna","startTime":3126.57,"endTime":3131.67,"body":"this, it's paid for itself. And"},{"speaker":"Dayna","startTime":3126.57,"endTime":3131.67,"body":"I feel like those communication"},{"speaker":"Dayna","startTime":3131.67,"endTime":3134.13,"body":"tools and that workflow is"},{"speaker":"Dayna","startTime":3131.67,"endTime":3134.13,"body":"probably going to be worth that."},{"speaker":"Dayna","startTime":3134.73,"endTime":3137.85,"body":"I remember one of the things"},{"speaker":"Dayna","startTime":3134.73,"endTime":3137.85,"body":"that stuck out to me was that"},{"speaker":"Dayna","startTime":3137.85,"endTime":3142.11,"body":"you had said that, number one,"},{"speaker":"Dayna","startTime":3137.85,"endTime":3142.11,"body":"you felt like you had, like,"},{"speaker":"Dayna","startTime":3142.8,"endTime":3147.48,"body":"wished you had taken some kind"},{"speaker":"Dayna","startTime":3142.8,"endTime":3147.48,"body":"of business class earlier in"},{"speaker":"Dayna","startTime":3147.48,"endTime":3151.05,"body":"your photography life. And then"},{"speaker":"Dayna","startTime":3147.48,"endTime":3151.05,"body":"also, like, you were a little"},{"speaker":"Dayna","startTime":3151.05,"endTime":3154.83,"body":"nervous about spending money on"},{"speaker":"Dayna","startTime":3151.05,"endTime":3154.83,"body":"another class, for the reason"},{"speaker":"Dayna","startTime":3154.86,"endTime":3157.62,"body":"you just said, like, how many"},{"speaker":"Dayna","startTime":3154.86,"endTime":3157.62,"body":"classes if you could talk a"},{"speaker":"Dayna","startTime":3157.62,"endTime":3159.6,"body":"little bit about that? Because I"},{"speaker":"Dayna","startTime":3157.62,"endTime":3159.6,"body":"think that's something that a"},{"speaker":"Dayna","startTime":3159.6,"endTime":3162.84,"body":"lot of people, both of those are"},{"speaker":"Dayna","startTime":3159.6,"endTime":3162.84,"body":"feelings that I think a lot of"},{"speaker":"Dayna","startTime":3162.84,"endTime":3166.29,"body":"people have, have just like, oh,"},{"speaker":"Dayna","startTime":3162.84,"endTime":3166.29,"body":"another course? Am I ever going"},{"speaker":"Dayna","startTime":3166.29,"endTime":3168.03,"body":"to finish this? Is it going to"},{"speaker":"Dayna","startTime":3166.29,"endTime":3168.03,"body":"be worth it?"},{"speaker":"Kathy Spanski","startTime":3168.24,"endTime":3171.39,"body":"Yeah. I think a"},{"speaker":"Kathy Spanski","startTime":3168.24,"endTime":3171.39,"body":"lot of photographers when you're"},{"speaker":"Kathy Spanski","startTime":3171.39,"endTime":3174.96,"body":"first starting, you know, you're"},{"speaker":"Kathy Spanski","startTime":3171.39,"endTime":3174.96,"body":"concentrating Okay, what do I"},{"speaker":"Kathy Spanski","startTime":3174.96,"endTime":3180.06,"body":"need to do to really set this up"},{"speaker":"Kathy Spanski","startTime":3174.96,"endTime":3180.06,"body":"in a legal and professional way?"},{"speaker":"Kathy Spanski","startTime":3181.59,"endTime":3188.61,"body":"There are so many different"},{"speaker":"Kathy Spanski","startTime":3181.59,"endTime":3188.61,"body":"business models out there. And"},{"speaker":"Kathy Spanski","startTime":3188.67,"endTime":3190.65,"body":"it's just trying to figure out"},{"speaker":"Kathy Spanski","startTime":3188.67,"endTime":3190.65,"body":"okay, what's going to be the"},{"speaker":"Kathy Spanski","startTime":3190.65,"endTime":3197.88,"body":"best for me in my situation? And"},{"speaker":"Kathy Spanski","startTime":3190.65,"endTime":3197.88,"body":"yeah, I wish that I wish I had"},{"speaker":"Kathy Spanski","startTime":3197.88,"endTime":3201.15,"body":"this when I first started 10"},{"speaker":"Kathy Spanski","startTime":3197.88,"endTime":3201.15,"body":"years ago, because it would have"},{"speaker":"Kathy Spanski","startTime":3201.39,"endTime":3205.14,"body":"I mean, it solved a lot of"},{"speaker":"Kathy Spanski","startTime":3201.39,"endTime":3205.14,"body":"problems. And it kind of it's"},{"speaker":"Kathy Spanski","startTime":3205.14,"endTime":3209.37,"body":"kind of like a business one on"},{"speaker":"Kathy Spanski","startTime":3205.14,"endTime":3209.37,"body":"one class. I mean, I feel like"},{"speaker":"Kathy Spanski","startTime":3209.37,"endTime":3212.76,"body":"from here, you know, I I"},{"speaker":"Kathy Spanski","startTime":3209.37,"endTime":3212.76,"body":"integrated the system with my"},{"speaker":"Kathy Spanski","startTime":3213.48,"endTime":3220.2,"body":"family clients, and then I just"},{"speaker":"Kathy Spanski","startTime":3213.48,"endTime":3220.2,"body":"took the revenue on repeat"},{"speaker":"Kathy Spanski","startTime":3220.2,"endTime":3223.92,"body":"course. Oh, yeah. So I'm trying"},{"speaker":"Kathy Spanski","startTime":3220.2,"endTime":3223.92,"body":"to incorporate that into some"},{"speaker":"Kathy Spanski","startTime":3223.92,"endTime":3229.62,"body":"family plans and new farm plans,"},{"speaker":"Kathy Spanski","startTime":3223.92,"endTime":3229.62,"body":"but then also with my seniors"},{"speaker":"Kathy Spanski","startTime":3229.62,"endTime":3235.32,"body":"now I'm incorporating the whole"},{"speaker":"Kathy Spanski","startTime":3229.62,"endTime":3235.32,"body":"system with my seniors and part"},{"speaker":"Kathy Spanski","startTime":3235.32,"endTime":3238.62,"body":"of what I want to do with my"},{"speaker":"Kathy Spanski","startTime":3235.32,"endTime":3238.62,"body":"seniors is create a year long"},{"speaker":"Kathy Spanski","startTime":3238.65,"endTime":3242.49,"body":"what kind of documentary plan"},{"speaker":"Kathy Spanski","startTime":3238.65,"endTime":3242.49,"body":"and so the revenue repeat is"},{"speaker":"Kathy Spanski","startTime":3242.49,"endTime":3246.06,"body":"helping with that so um, so"},{"speaker":"Kathy Spanski","startTime":3242.49,"endTime":3246.06,"body":"yeah, it's kind of like business"},{"speaker":"Kathy Spanski","startTime":3246.06,"endTime":3249.36,"body":"one on one and then you know,"},{"speaker":"Kathy Spanski","startTime":3246.06,"endTime":3249.36,"body":"you take the first step on your"},{"speaker":"Kathy Spanski","startTime":3249.36,"endTime":3252.66,"body":"biggest chunk of business but"},{"speaker":"Kathy Spanski","startTime":3249.36,"endTime":3252.66,"body":"then you can kind of incorporate"},{"speaker":"Kathy Spanski","startTime":3252.66,"endTime":3257.46,"body":"it as you grow. I think so."},{"speaker":"Dayna","startTime":3258.21,"endTime":3260.85,"body":"What if anything was like"},{"speaker":"Dayna","startTime":3258.21,"endTime":3260.85,"body":"difficult for you while you were"},{"speaker":"Dayna","startTime":3260.85,"endTime":3263.97,"body":"taking the course are hard like"},{"speaker":"Dayna","startTime":3260.85,"endTime":3263.97,"body":"to wrap your head around?"},{"speaker":"Dayna","startTime":3264.99,"endTime":3274.29,"body":"Oh, um, I guess. I mean, I guess"},{"speaker":"Dayna","startTime":3264.99,"endTime":3274.29,"body":"I would say the pricing aspect"},{"speaker":"Dayna","startTime":3274.29,"endTime":3280.92,"body":"of it. I have used other pricing"},{"speaker":"Dayna","startTime":3274.29,"endTime":3280.92,"body":"calculators. I feel like hers by"},{"speaker":"Dayna","startTime":3280.92,"endTime":3284.76,"body":"far. I mean, when you first look"},{"speaker":"Dayna","startTime":3280.92,"endTime":3284.76,"body":"at it, it looks it looks kind of"},{"speaker":"Dayna","startTime":3284.76,"endTime":3289.11,"body":"complicated. But she"},{"speaker":"Dayna","startTime":3284.76,"endTime":3289.11,"body":"incorporates so many wonderful"},{"speaker":"Dayna","startTime":3289.11,"endTime":3292.29,"body":"details in her calculator and I"},{"speaker":"Dayna","startTime":3289.11,"endTime":3292.29,"body":"feel it gets more accurate than"},{"speaker":"Dayna","startTime":3292.29,"endTime":3296.28,"body":"anything else. And it gives you"},{"speaker":"Dayna","startTime":3292.29,"endTime":3296.28,"body":"room to play with it and try to"},{"speaker":"Dayna","startTime":3296.28,"endTime":3300.78,"body":"figure out where you are in your"},{"speaker":"Dayna","startTime":3296.28,"endTime":3300.78,"body":"market. One of the things that I"},{"speaker":"Dayna","startTime":3300.78,"endTime":3304.77,"body":"think is so special about her"},{"speaker":"Dayna","startTime":3300.78,"endTime":3304.77,"body":"pricing calculator is that you"},{"speaker":"Dayna","startTime":3304.77,"endTime":3311.55,"body":"can take into account other"},{"speaker":"Dayna","startTime":3304.77,"endTime":3311.55,"body":"revenue, rep, other revenue"},{"speaker":"Dayna","startTime":3312.06,"endTime":3317.37,"body":"streams that you might have. Or"},{"speaker":"Dayna","startTime":3312.06,"endTime":3317.37,"body":"if you've got a job, you know,"},{"speaker":"Dayna","startTime":3317.4,"endTime":3319.8,"body":"so what do you need to make"},{"speaker":"Dayna","startTime":3317.4,"endTime":3319.8,"body":"right now, but then also you can"},{"speaker":"Dayna","startTime":3319.8,"endTime":3324.18,"body":"plan for if you're wanting to go"},{"speaker":"Dayna","startTime":3319.8,"endTime":3324.18,"body":"full time into photography. So"},{"speaker":"Dayna","startTime":3324.18,"endTime":3328.89,"body":"it really is so comprehensive."},{"speaker":"Dayna","startTime":3324.18,"endTime":3328.89,"body":"So on one hand, that's probably"},{"speaker":"Dayna","startTime":3328.89,"endTime":3332.76,"body":"the hardest thing to wrap your"},{"speaker":"Dayna","startTime":3328.89,"endTime":3332.76,"body":"head around is just the pricing"},{"speaker":"Dayna","startTime":3332.76,"endTime":3338.28,"body":"and trying to figure out really,"},{"speaker":"Dayna","startTime":3332.76,"endTime":3338.28,"body":"am I worth this much? And I"},{"speaker":"Dayna","startTime":3338.28,"endTime":3341.22,"body":"charge this much am I gonna lose"},{"speaker":"Dayna","startTime":3338.28,"endTime":3341.22,"body":"all of my customers? If I do"},{"speaker":"Dayna","startTime":3341.22,"endTime":3344.52,"body":"this? Yeah, but then also, it's"},{"speaker":"Dayna","startTime":3341.22,"endTime":3344.52,"body":"more comprehensive than anything"},{"speaker":"Dayna","startTime":3344.52,"endTime":3349.95,"body":"else that I've ever seen. So I,"},{"speaker":"Dayna","startTime":3344.52,"endTime":3349.95,"body":"I took that leap, even though it"},{"speaker":"Dayna","startTime":3349.95,"endTime":3354.69,"body":"was scary. And, and I could be"},{"speaker":"Dayna","startTime":3349.95,"endTime":3354.69,"body":"confident in it. I feel like I"},{"speaker":"Dayna","startTime":3354.69,"endTime":3357.21,"body":"mean, there's you're constantly"},{"speaker":"Dayna","startTime":3354.69,"endTime":3357.21,"body":"questioning yourself, but I felt"},{"speaker":"Dayna","startTime":3357.21,"endTime":3360.66,"body":"more confident in those those"},{"speaker":"Dayna","startTime":3357.21,"endTime":3360.66,"body":"numbers than I ever have."},{"speaker":"Dayna","startTime":3360.99,"endTime":3364.14,"body":"Was that a concern for you that"},{"speaker":"Dayna","startTime":3360.99,"endTime":3364.14,"body":"like, your clients would be"},{"speaker":"Dayna","startTime":3364.14,"endTime":3366.33,"body":"like, Oh, I'm out of here. Yeah,"},{"speaker":"Dayna","startTime":3367.38,"endTime":3371.34,"body":"definitely. I mean, anytime you"},{"speaker":"Dayna","startTime":3367.38,"endTime":3371.34,"body":"go, you increase your, your"},{"speaker":"Dayna","startTime":3371.34,"endTime":3376.35,"body":"prices, you're going to feel"},{"speaker":"Dayna","startTime":3371.34,"endTime":3376.35,"body":"that way. But I felt like, Okay,"},{"speaker":"Dayna","startTime":3376.35,"endTime":3379.59,"body":"I've got a good system here, I"},{"speaker":"Dayna","startTime":3376.35,"endTime":3379.59,"body":"felt like I'm offering something"},{"speaker":"Dayna","startTime":3379.59,"endTime":3385.29,"body":"for the people who are going to"},{"speaker":"Dayna","startTime":3379.59,"endTime":3385.29,"body":"not want to spend the top amount"},{"speaker":"Dayna","startTime":3385.29,"endTime":3388.59,"body":"I'm offering something for, you"},{"speaker":"Dayna","startTime":3385.29,"endTime":3388.59,"body":"know, three different levels. So"},{"speaker":"Dayna","startTime":3388.59,"endTime":3392.61,"body":"hopefully, there's something"},{"speaker":"Dayna","startTime":3388.59,"endTime":3392.61,"body":"here for most people. And, you"},{"speaker":"Dayna","startTime":3392.61,"endTime":3395.43,"body":"know, and if not, that's okay."},{"speaker":"Dayna","startTime":3392.61,"endTime":3395.43,"body":"You know, I there's"},{"speaker":"Dayna","startTime":3395.43,"endTime":3397.86,"body":"photographers there for"},{"speaker":"Dayna","startTime":3395.43,"endTime":3397.86,"body":"everybody, and for every price"},{"speaker":"Dayna","startTime":3397.86,"endTime":3403.35,"body":"point. And so if somebody can't"},{"speaker":"Dayna","startTime":3397.86,"endTime":3403.35,"body":"pay it, or they don't see the"},{"speaker":"Dayna","startTime":3403.35,"endTime":3407.22,"body":"value in it, then it's okay. So"},{"speaker":"Dayna","startTime":3403.35,"endTime":3407.22,"body":"I felt confident in that. And I"},{"speaker":"Dayna","startTime":3407.22,"endTime":3411.57,"body":"felt like her calculator in her"},{"speaker":"Dayna","startTime":3407.22,"endTime":3411.57,"body":"system gave back to me."},{"speaker":"Dayna","startTime":3411.75,"endTime":3416.61,"body":"Yeah, that's wonderful. I love"},{"speaker":"Dayna","startTime":3411.75,"endTime":3416.61,"body":"to hear that. How do you feel"},{"speaker":"Dayna","startTime":3416.61,"endTime":3420.87,"body":"like it has impacted your life"},{"speaker":"Dayna","startTime":3416.61,"endTime":3420.87,"body":"like both on a nuts and bolts"},{"speaker":"Dayna","startTime":3420.87,"endTime":3426.3,"body":"level? Like, money and numbers?"},{"speaker":"Dayna","startTime":3420.87,"endTime":3426.3,"body":"And also like, how has it"},{"speaker":"Dayna","startTime":3426.33,"endTime":3431.85,"body":"emotionally changed your life?"},{"speaker":"Dayna","startTime":3426.33,"endTime":3431.85,"body":"Like Laurie, you're like, with"},{"speaker":"Dayna","startTime":3431.85,"endTime":3435.75,"body":"your family and how you feel"},{"speaker":"Dayna","startTime":3431.85,"endTime":3435.75,"body":"about yourself in your business?"},{"speaker":"Dayna","startTime":3436.05,"endTime":3441.93,"body":"Yeah. Oh, so many things. I'm,"},{"speaker":"Dayna","startTime":3436.05,"endTime":3441.93,"body":"I'm more focused, I feel like"},{"speaker":"Dayna","startTime":3441.93,"endTime":3446.19,"body":"it's given me a lot more focus."},{"speaker":"Dayna","startTime":3441.93,"endTime":3446.19,"body":"Even for planning for this year,"},{"speaker":"Dayna","startTime":3446.58,"endTime":3450.66,"body":"I'm looking at how I'm going to"},{"speaker":"Dayna","startTime":3446.58,"endTime":3450.66,"body":"build on what I created a year"},{"speaker":"Dayna","startTime":3450.66,"endTime":3456.15,"body":"ago. So it's given me a lot more"},{"speaker":"Dayna","startTime":3450.66,"endTime":3456.15,"body":"focus and ability to set goals"},{"speaker":"Dayna","startTime":3456.15,"endTime":3464.61,"body":"and build on it. I feel like, I"},{"speaker":"Dayna","startTime":3456.15,"endTime":3464.61,"body":"feel like it gave me the"},{"speaker":"Dayna","startTime":3464.61,"endTime":3470.64,"body":"opportunity to work smarter, and"},{"speaker":"Dayna","startTime":3464.61,"endTime":3470.64,"body":"make more money working smarter,"},{"speaker":"Dayna","startTime":3471.36,"endTime":3476.49,"body":"instead of working frantically."},{"speaker":"Dayna","startTime":3471.36,"endTime":3476.49,"body":"And you know, I have friends who"},{"speaker":"Dayna","startTime":3476.49,"endTime":3481.71,"body":"were in the fall booking 30"},{"speaker":"Dayna","startTime":3476.49,"endTime":3481.71,"body":"photoshoots in a weekend or 20"},{"speaker":"Dayna","startTime":3481.71,"endTime":3485.88,"body":"photo shoots in a weekend. And I"},{"speaker":"Dayna","startTime":3481.71,"endTime":3485.88,"body":"don't want to do that. I can't"},{"speaker":"Dayna","startTime":3485.88,"endTime":3488.55,"body":"do that to myself. And I can't"},{"speaker":"Dayna","startTime":3485.88,"endTime":3488.55,"body":"do that to my family. So I feel"},{"speaker":"Dayna","startTime":3488.55,"endTime":3493.47,"body":"like I've been able to make an"},{"speaker":"Dayna","startTime":3488.55,"endTime":3493.47,"body":"income that is sustainable for"},{"speaker":"Dayna","startTime":3493.47,"endTime":3497.67,"body":"us and not work in that kind of"},{"speaker":"Dayna","startTime":3493.47,"endTime":3497.67,"body":"a way. And I don't I feel like"},{"speaker":"Dayna","startTime":3497.67,"endTime":3502.35,"body":"my creativity suffers when I"},{"speaker":"Dayna","startTime":3497.67,"endTime":3502.35,"body":"work like that. Absolutely"},{"speaker":"Dayna","startTime":3502.35,"endTime":3506.34,"body":"frantic mode. And so it's given"},{"speaker":"Dayna","startTime":3502.35,"endTime":3506.34,"body":"me that ability to kind of slow"},{"speaker":"Dayna","startTime":3506.34,"endTime":3510.27,"body":"down on the creative process,"},{"speaker":"Dayna","startTime":3506.34,"endTime":3510.27,"body":"while also giving me the"},{"speaker":"Dayna","startTime":3510.27,"endTime":3512.94,"body":"business tools to plan better."},{"speaker":"Dayna","startTime":3513.48,"endTime":3516.81,"body":"Yeah, absolutely. And how does"},{"speaker":"Dayna","startTime":3513.48,"endTime":3516.81,"body":"your family feel? Like, are you"},{"speaker":"Dayna","startTime":3516.81,"endTime":3518.88,"body":"more are you able to be around"},{"speaker":"Dayna","startTime":3516.81,"endTime":3518.88,"body":"more?"},{"speaker":"Dayna","startTime":3519.9,"endTime":3522.9,"body":"Yeah, able to be around more."},{"speaker":"Dayna","startTime":3519.9,"endTime":3522.9,"body":"And, you know, this is the, I"},{"speaker":"Dayna","startTime":3522.9,"endTime":3528.63,"body":"think this year is the first"},{"speaker":"Dayna","startTime":3522.9,"endTime":3528.63,"body":"year since I have teenagers. And"},{"speaker":"Dayna","startTime":3528.63,"endTime":3531.24,"body":"I started this when they were,"},{"speaker":"Dayna","startTime":3528.63,"endTime":3531.24,"body":"you know, first starting"},{"speaker":"Dayna","startTime":3531.33,"endTime":3534.6,"body":"elementary school. And I feel"},{"speaker":"Dayna","startTime":3531.33,"endTime":3534.6,"body":"like this is the first time"},{"speaker":"Dayna","startTime":3534.6,"endTime":3538.59,"body":"where I've really been able to"},{"speaker":"Dayna","startTime":3534.6,"endTime":3538.59,"body":"contribute to the family in the"},{"speaker":"Dayna","startTime":3538.59,"endTime":3542.28,"body":"past, it was putting the money"},{"speaker":"Dayna","startTime":3538.59,"endTime":3542.28,"body":"back in the business, or I might"},{"speaker":"Dayna","startTime":3542.49,"endTime":3546.51,"body":"buy something for myself here or"},{"speaker":"Dayna","startTime":3542.49,"endTime":3546.51,"body":"there. You know, it was like,"},{"speaker":"Dayna","startTime":3546.63,"endTime":3549.96,"body":"you know, some mad money and"},{"speaker":"Dayna","startTime":3546.63,"endTime":3549.96,"body":"then investing back into the"},{"speaker":"Dayna","startTime":3549.96,"endTime":3553.59,"body":"photography business. But this"},{"speaker":"Dayna","startTime":3549.96,"endTime":3553.59,"body":"year, I was able to invest back"},{"speaker":"Dayna","startTime":3553.59,"endTime":3557.64,"body":"in the photography, business,"},{"speaker":"Dayna","startTime":3553.59,"endTime":3557.64,"body":"but also contribute to our"},{"speaker":"Dayna","startTime":3557.64,"endTime":3561.78,"body":"overall income, which has been"},{"speaker":"Dayna","startTime":3557.64,"endTime":3561.78,"body":"huge. I mean, that's, you know,"},{"speaker":"Dayna","startTime":3561.78,"endTime":3564.99,"body":"I worked full time and had a"},{"speaker":"Dayna","startTime":3561.78,"endTime":3564.99,"body":"career before kids and me, you"},{"speaker":"Dayna","startTime":3564.99,"endTime":3568.89,"body":"know, to get that back has been"},{"speaker":"Dayna","startTime":3564.99,"endTime":3568.89,"body":"priceless. And of course that"},{"speaker":"Dayna","startTime":3568.89,"endTime":3570.06,"body":"makes everybody else in my"},{"speaker":"Dayna","startTime":3570.059,"endTime":3573.659,"body":"family happy to come. Yeah."},{"speaker":"Dayna","startTime":3570.059,"endTime":3573.659,"body":"Yeah, I was gonna say they"},{"speaker":"Dayna","startTime":3573.659,"endTime":3576.929,"body":"benefit from that. That's that"},{"speaker":"Dayna","startTime":3573.659,"endTime":3576.929,"body":"is a good feeling it definitely."},{"speaker":"Dayna","startTime":3577.469,"endTime":3580.079,"body":"Obviously, as a mom, you're"},{"speaker":"Dayna","startTime":3577.469,"endTime":3580.079,"body":"always contributing to the"},{"speaker":"Dayna","startTime":3580.079,"endTime":3583.349,"body":"family, but there is just"},{"speaker":"Dayna","startTime":3580.079,"endTime":3583.349,"body":"something that feels really, you"},{"speaker":"Dayna","startTime":3583.349,"endTime":3587.939,"body":"know, like satisfying about"},{"speaker":"Dayna","startTime":3583.349,"endTime":3587.939,"body":"being like I am financially"},{"speaker":"Dayna","startTime":3587.939,"endTime":3591.959,"body":"contributing for this family."},{"speaker":"Dayna","startTime":3587.939,"endTime":3591.959,"body":"And to do that in a way that you"},{"speaker":"Dayna","startTime":3591.959,"endTime":3595.439,"body":"love is really special."},{"speaker":"Dayna","startTime":3591.959,"endTime":3595.439,"body":"Actually, you know, and I think"},{"speaker":"Dayna","startTime":3595.439,"endTime":3598.049,"body":"a lot of times this is just my"},{"speaker":"Dayna","startTime":3595.439,"endTime":3598.049,"body":"opinion, but I think a lot of"},{"speaker":"Dayna","startTime":3598.049,"endTime":3601.499,"body":"times, people feel like they can"},{"speaker":"Dayna","startTime":3598.049,"endTime":3601.499,"body":"either do what they love, or"},{"speaker":"Dayna","startTime":3601.499,"endTime":3606.509,"body":"they can make money. And it's"},{"speaker":"Dayna","startTime":3601.499,"endTime":3606.509,"body":"really cool for me to get to"},{"speaker":"Dayna","startTime":3606.509,"endTime":3609.959,"body":"watch autonomy, students"},{"speaker":"Dayna","startTime":3606.509,"endTime":3609.959,"body":"discover that they can actually"},{"speaker":"Dayna","startTime":3609.959,"endTime":3614.099,"body":"have both. Yep, exactly. Close"},{"speaker":"Dayna","startTime":3609.959,"endTime":3614.099,"body":"there anything else you want"},{"speaker":"Dayna","startTime":3613.0,"endTime":3617.59,"body":"to add? No, I mean, the only"},{"speaker":"Dayna","startTime":3613.0,"endTime":3617.59,"body":"other thing I would say is that,"},{"speaker":"Dayna","startTime":3617.62,"endTime":3622.09,"body":"um, you know, there are there"},{"speaker":"Dayna","startTime":3617.62,"endTime":3622.09,"body":"is, there are a lot of tools out"},{"speaker":"Dayna","startTime":3622.09,"endTime":3627.61,"body":"there. And there, there are a"},{"speaker":"Dayna","startTime":3622.09,"endTime":3627.61,"body":"lot of people who are, you know,"},{"speaker":"Dayna","startTime":3627.82,"endTime":3631.81,"body":"teaching different systems, but"},{"speaker":"Dayna","startTime":3627.82,"endTime":3631.81,"body":"something about Annemie, and I"},{"speaker":"Dayna","startTime":3631.81,"endTime":3637.03,"body":"don't know her personally, but"},{"speaker":"Dayna","startTime":3631.81,"endTime":3637.03,"body":"she just comes across as"},{"speaker":"Dayna","startTime":3637.03,"endTime":3641.86,"body":"extremely genuine and authentic"},{"speaker":"Dayna","startTime":3637.03,"endTime":3641.86,"body":"in her desire to really help"},{"speaker":"Dayna","startTime":3641.89,"endTime":3645.13,"body":"other photographers. And she"},{"speaker":"Dayna","startTime":3641.89,"endTime":3645.13,"body":"just seems very upfront about"},{"speaker":"Dayna","startTime":3645.13,"endTime":3648.49,"body":"that. I mean, she started this"},{"speaker":"Dayna","startTime":3645.13,"endTime":3648.49,"body":"because she herself had to pivot"},{"speaker":"Dayna","startTime":3648.52,"endTime":3654.19,"body":"because of COVID and life, you"},{"speaker":"Dayna","startTime":3648.52,"endTime":3654.19,"body":"know, things happening in life."},{"speaker":"Dayna","startTime":3654.22,"endTime":3657.7,"body":"So, you know, she created it for"},{"speaker":"Dayna","startTime":3654.22,"endTime":3657.7,"body":"herself, and then chose to share"},{"speaker":"Dayna","startTime":3657.7,"endTime":3662.26,"body":"it with the world. And, you"},{"speaker":"Dayna","startTime":3657.7,"endTime":3662.26,"body":"know, everybody's out there to"},{"speaker":"Dayna","startTime":3662.26,"endTime":3665.56,"body":"make an income and thank God,"},{"speaker":"Dayna","startTime":3662.26,"endTime":3665.56,"body":"she makes some money from it,"},{"speaker":"Dayna","startTime":3665.56,"endTime":3669.52,"body":"but I, I just feel like there's"},{"speaker":"Dayna","startTime":3665.56,"endTime":3669.52,"body":"such an authenticity with her"},{"speaker":"Dayna","startTime":3669.52,"endTime":3673.78,"body":"that she says, Okay, this is"},{"speaker":"Dayna","startTime":3669.52,"endTime":3673.78,"body":"what I've done. It works. You"},{"speaker":"Dayna","startTime":3673.78,"endTime":3677.11,"body":"know, you can try it. And she"},{"speaker":"Dayna","startTime":3673.78,"endTime":3677.11,"body":"does that with it. I mean,"},{"speaker":"Dayna","startTime":3677.38,"endTime":3680.53,"body":"anything that she sells and puts"},{"speaker":"Dayna","startTime":3677.38,"endTime":3680.53,"body":"out there, I'm there for it."},{"speaker":"Dayna","startTime":3681.75,"endTime":3685.23,"body":"I agree. I mean, I think you"},{"speaker":"Dayna","startTime":3681.75,"endTime":3685.23,"body":"know, just says like, behind the"},{"speaker":"Dayna","startTime":3685.23,"endTime":3690.33,"body":"scenes, I feel like getting to"},{"speaker":"Dayna","startTime":3685.23,"endTime":3690.33,"body":"know her, I see how absolutely"},{"speaker":"Dayna","startTime":3690.69,"endTime":3695.7,"body":"determined she is to help"},{"speaker":"Dayna","startTime":3690.69,"endTime":3695.7,"body":"photographers really create,"},{"speaker":"Dayna","startTime":3695.73,"endTime":3700.74,"body":"like sustainable business models"},{"speaker":"Dayna","startTime":3695.73,"endTime":3700.74,"body":"and be profitable. And it really"},{"speaker":"Dayna","startTime":3700.74,"endTime":3704.13,"body":"does come from that place. And"},{"speaker":"Dayna","startTime":3700.74,"endTime":3704.13,"body":"that's she's just, you know, she"},{"speaker":"Dayna","startTime":3704.13,"endTime":3706.89,"body":"has this like drive and that"},{"speaker":"Dayna","startTime":3704.13,"endTime":3706.89,"body":"makes being around her just"},{"speaker":"Dayna","startTime":3706.98,"endTime":3709.74,"body":"really infectious. You know,"},{"speaker":"Dayna","startTime":3706.98,"endTime":3709.74,"body":"it's really"},{"speaker":"Kathy Spanski","startTime":3709.77,"endTime":3710.49,"body":"firing."},{"speaker":"Dayna","startTime":3710.52,"endTime":3715.41,"body":"Yeah, she is she's She is"},{"speaker":"Dayna","startTime":3710.52,"endTime":3715.41,"body":"good people. A little icing on"},{"speaker":"Dayna","startTime":3715.41,"endTime":3719.19,"body":"the cake. Well, thank you so"},{"speaker":"Dayna","startTime":3715.41,"endTime":3719.19,"body":"much, Abby, this is amazing. I"},{"speaker":"Dayna","startTime":3719.19,"endTime":3723.36,"body":"really appreciate you taking the"},{"speaker":"Dayna","startTime":3719.19,"endTime":3723.36,"body":"time. And thank you, this can't"},{"speaker":"Dayna","startTime":3723.36,"endTime":3727.17,"body":"be that hard family for tuning"},{"speaker":"Dayna","startTime":3723.36,"endTime":3727.17,"body":"into this very special episode."},{"speaker":"Dayna","startTime":3727.74,"endTime":3730.74,"body":"It is so exciting to be"},{"speaker":"Dayna","startTime":3727.74,"endTime":3730.74,"body":"celebrating not only two years"},{"speaker":"Dayna","startTime":3730.74,"endTime":3736.23,"body":"of the podcast and over 100,000"},{"speaker":"Dayna","startTime":3730.74,"endTime":3736.23,"body":"downloads, but to be celebrating"},{"speaker":"Dayna","startTime":3736.65,"endTime":3739.35,"body":"the real success of this"},{"speaker":"Dayna","startTime":3736.65,"endTime":3739.35,"body":"podcast, which is that hundreds"},{"speaker":"Dayna","startTime":3739.35,"endTime":3742.05,"body":"of you have been able to make"},{"speaker":"Dayna","startTime":3739.35,"endTime":3742.05,"body":"shifts in your business to make"},{"speaker":"Dayna","startTime":3742.05,"endTime":3745.68,"body":"them more profitable, more"},{"speaker":"Dayna","startTime":3742.05,"endTime":3745.68,"body":"sustainable and more enjoyable"},{"speaker":"Dayna","startTime":3745.68,"endTime":3748.92,"body":"along the way. It's a really"},{"speaker":"Dayna","startTime":3745.68,"endTime":3748.92,"body":"special thing to be a part of."},{"speaker":"Dayna","startTime":3748.98,"endTime":3753.6,"body":"So thanks for tuning in. You can"},{"speaker":"Dayna","startTime":3748.98,"endTime":3753.6,"body":"find all of today's guests links"},{"speaker":"Dayna","startTime":3753.63,"endTime":3758.25,"body":"websites and social media in our"},{"speaker":"Dayna","startTime":3753.63,"endTime":3758.25,"body":"show notes for this episode, as"},{"speaker":"Dayna","startTime":3758.25,"endTime":3761.46,"body":"well as the link for the free 90"},{"speaker":"Dayna","startTime":3758.25,"endTime":3761.46,"body":"minute masterclass where"},{"speaker":"Dayna","startTime":3761.46,"endTime":3764.16,"body":"autonomy literally walks you"},{"speaker":"Dayna","startTime":3761.46,"endTime":3764.16,"body":"through each of the six steps"},{"speaker":"Dayna","startTime":3764.16,"endTime":3766.71,"body":"for the simple sales blueprint"},{"speaker":"Dayna","startTime":3764.16,"endTime":3766.71,"body":"so you can understand it for"},{"speaker":"Dayna","startTime":3766.71,"endTime":3767.58,"body":"yourself."},{"speaker":"Annemie Tonken","startTime":3768.78,"endTime":3771.09,"body":"Well, that's it"},{"speaker":"Annemie Tonken","startTime":3768.78,"endTime":3771.09,"body":"for this week's episode of This"},{"speaker":"Annemie Tonken","startTime":3771.09,"endTime":3774.9,"body":"can't be that hard. I'll be back"},{"speaker":"Annemie Tonken","startTime":3771.09,"endTime":3774.9,"body":"Same time, same place next week."},{"speaker":"Annemie Tonken","startTime":3775.35,"endTime":3778.08,"body":"In the meantime, you can find"},{"speaker":"Annemie Tonken","startTime":3775.35,"endTime":3778.08,"body":"more information about this"},{"speaker":"Annemie Tonken","startTime":3778.08,"endTime":3780.99,"body":"episode, along with all the"},{"speaker":"Annemie Tonken","startTime":3778.08,"endTime":3780.99,"body":"relevant links, notes and"},{"speaker":"Annemie Tonken","startTime":3780.99,"endTime":3785.88,"body":"downloads at this can't be that"},{"speaker":"Annemie Tonken","startTime":3780.99,"endTime":3785.88,"body":"hard.com/learn If you like the"},{"speaker":"Annemie Tonken","startTime":3785.88,"endTime":3789.42,"body":"podcast, be sure to hit the"},{"speaker":"Annemie Tonken","startTime":3785.88,"endTime":3789.42,"body":"subscribe button. Even better,"},{"speaker":"Annemie Tonken","startTime":3789.6,"endTime":3793.23,"body":"share the love by leaving a"},{"speaker":"Annemie Tonken","startTime":3789.6,"endTime":3793.23,"body":"review in iTunes. And as always,"},{"speaker":"Annemie Tonken","startTime":3793.44,"endTime":3796.92,"body":"thanks so much for joining me. I"},{"speaker":"Annemie Tonken","startTime":3793.44,"endTime":3796.92,"body":"hope you have a fantastic week."}]}