{"version":"1.0.0","segments":[{"speaker":"Annemie Tonken","startTime":0.57,"endTime":2.67,"body":"Have you ever"},{"speaker":"Annemie Tonken","startTime":0.57,"endTime":2.67,"body":"been to one of those restaurants"},{"speaker":"Annemie Tonken","startTime":2.7,"endTime":6.81,"body":"that advertises themselves as"},{"speaker":"Annemie Tonken","startTime":2.7,"endTime":6.81,"body":"sort of a pan Asian restaurant"},{"speaker":"Annemie Tonken","startTime":6.81,"endTime":11.07,"body":"where they offer Thai food and"},{"speaker":"Annemie Tonken","startTime":6.81,"endTime":11.07,"body":"Chinese food and Japanese food"},{"speaker":"Annemie Tonken","startTime":11.07,"endTime":14.79,"body":"and Vietnamese food, and they"},{"speaker":"Annemie Tonken","startTime":11.07,"endTime":14.79,"body":"probably also have like a kid's"},{"speaker":"Annemie Tonken","startTime":14.79,"endTime":18.93,"body":"menu with hamburgers and chicken"},{"speaker":"Annemie Tonken","startTime":14.79,"endTime":18.93,"body":"fingers. And there's an entire"},{"speaker":"Annemie Tonken","startTime":18.93,"endTime":23.37,"body":"page in the menu dedicated to"},{"speaker":"Annemie Tonken","startTime":18.93,"endTime":23.37,"body":"sushi. If you haven't been to"},{"speaker":"Annemie Tonken","startTime":23.37,"endTime":26.1,"body":"one of those restaurants, I"},{"speaker":"Annemie Tonken","startTime":23.37,"endTime":26.1,"body":"promise you, you are not missing"},{"speaker":"Annemie Tonken","startTime":26.1,"endTime":30.03,"body":"out on anything. When a"},{"speaker":"Annemie Tonken","startTime":26.1,"endTime":30.03,"body":"restaurant promises that they"},{"speaker":"Annemie Tonken","startTime":30.03,"endTime":34.29,"body":"can do it all chances are none"},{"speaker":"Annemie Tonken","startTime":30.03,"endTime":34.29,"body":"of it is being done particularly"},{"speaker":"Annemie Tonken","startTime":34.29,"endTime":38.37,"body":"well. And I think we all"},{"speaker":"Annemie Tonken","startTime":34.29,"endTime":38.37,"body":"understand that on some level."},{"speaker":"Annemie Tonken","startTime":38.61,"endTime":46.17,"body":"So why is it so difficult, so"},{"speaker":"Annemie Tonken","startTime":38.61,"endTime":46.17,"body":"scary, so painful for us to take"},{"speaker":"Annemie Tonken","startTime":46.17,"endTime":51.24,"body":"our photography business and get"},{"speaker":"Annemie Tonken","startTime":46.17,"endTime":51.24,"body":"rid of all of the stuff that is"},{"speaker":"Annemie Tonken","startTime":51.24,"endTime":56.79,"body":"not truly what we do best? That"},{"speaker":"Annemie Tonken","startTime":51.24,"endTime":56.79,"body":"process is called niching down"},{"speaker":"Annemie Tonken","startTime":56.82,"endTime":60.81,"body":"or if you are steadfastly"},{"speaker":"Annemie Tonken","startTime":56.82,"endTime":60.81,"body":"American, it is niching down,"},{"speaker":"Annemie Tonken","startTime":60.81,"endTime":65.16,"body":"but I can't, I can't make myself"},{"speaker":"Annemie Tonken","startTime":60.81,"endTime":65.16,"body":"say it that way. And today on"},{"speaker":"Annemie Tonken","startTime":65.16,"endTime":70.26,"body":"the podcast, I am bringing my"},{"speaker":"Annemie Tonken","startTime":65.16,"endTime":70.26,"body":"friend Tavia Redburn. On to chat"},{"speaker":"Annemie Tonken","startTime":70.26,"endTime":75.09,"body":"about how she niched down into"},{"speaker":"Annemie Tonken","startTime":70.26,"endTime":75.09,"body":"one of the smallest and most"},{"speaker":"Annemie Tonken","startTime":75.09,"endTime":80.13,"body":"esoteric sub genres within"},{"speaker":"Annemie Tonken","startTime":75.09,"endTime":80.13,"body":"photography, and has built a"},{"speaker":"Annemie Tonken","startTime":80.16,"endTime":84.9,"body":"huge business out of it. Tavia"},{"speaker":"Annemie Tonken","startTime":80.16,"endTime":84.9,"body":"is a birth photographer in the"},{"speaker":"Annemie Tonken","startTime":84.9,"endTime":89.16,"body":"Oklahoma City area. And today"},{"speaker":"Annemie Tonken","startTime":84.9,"endTime":89.16,"body":"she's talking to us about not"},{"speaker":"Annemie Tonken","startTime":89.16,"endTime":94.59,"body":"only how niching down shouldn't"},{"speaker":"Annemie Tonken","startTime":89.16,"endTime":94.59,"body":"be scary, but how it can really,"},{"speaker":"Annemie Tonken","startTime":94.62,"endTime":98.94,"body":"really benefit your business."},{"speaker":"Annemie Tonken","startTime":94.62,"endTime":98.94,"body":"Welcome to this can't be that"},{"speaker":"Annemie Tonken","startTime":98.94,"endTime":102.75,"body":"hard. My name is Annemie Tonken."},{"speaker":"Annemie Tonken","startTime":98.94,"endTime":102.75,"body":"And I help photographers run"},{"speaker":"Annemie Tonken","startTime":102.75,"endTime":106.68,"body":"profitable, sustainable"},{"speaker":"Annemie Tonken","startTime":102.75,"endTime":106.68,"body":"businesses that they love. Each"},{"speaker":"Annemie Tonken","startTime":106.68,"endTime":110.25,"body":"week on the podcast, I cover"},{"speaker":"Annemie Tonken","startTime":106.68,"endTime":110.25,"body":"simple, actionable strategies"},{"speaker":"Annemie Tonken","startTime":110.25,"endTime":113.64,"body":"and systems that photographers"},{"speaker":"Annemie Tonken","startTime":110.25,"endTime":113.64,"body":"at every level of experience can"},{"speaker":"Annemie Tonken","startTime":113.64,"endTime":117.96,"body":"use to earn more money in a more"},{"speaker":"Annemie Tonken","startTime":113.64,"endTime":117.96,"body":"sustainable way. Running a"},{"speaker":"Annemie Tonken","startTime":117.96,"endTime":121.53,"body":"photography business doesn't"},{"speaker":"Annemie Tonken","startTime":117.96,"endTime":121.53,"body":"have to be that hard. You can do"},{"speaker":"Annemie Tonken","startTime":121.53,"endTime":123.21,"body":"it. And I can show you how."},{"speaker":"Annemie Tonken","startTime":128.49,"endTime":131.88,"body":"Tavia it is so great to finally"},{"speaker":"Annemie Tonken","startTime":128.49,"endTime":131.88,"body":"have you on this can't be that"},{"speaker":"Annemie Tonken","startTime":131.88,"endTime":134.34,"body":"hard. Welcome to the show. How"},{"speaker":"Annemie Tonken","startTime":131.88,"endTime":134.34,"body":"are you today?"},{"speaker":"Tavia Redburn","startTime":134.94,"endTime":137.46,"body":"Thank you so"},{"speaker":"Tavia Redburn","startTime":134.94,"endTime":137.46,"body":"much. I am awesome. Thank you"},{"speaker":"Tavia Redburn","startTime":137.46,"endTime":140.37,"body":"for having me. I'm super excited"},{"speaker":"Tavia Redburn","startTime":137.46,"endTime":140.37,"body":"to chat about this today."},{"speaker":"Annemie Tonken","startTime":140.4,"endTime":143.49,"body":"Yes, I feel like"},{"speaker":"Annemie Tonken","startTime":140.4,"endTime":143.49,"body":"niching down is one of those"},{"speaker":"Annemie Tonken","startTime":143.49,"endTime":147.51,"body":"things that, you know, people"},{"speaker":"Annemie Tonken","startTime":143.49,"endTime":147.51,"body":"hear it. And they're like, Yeah,"},{"speaker":"Annemie Tonken","startTime":147.51,"endTime":151.44,"body":"I should do that. But I still"},{"speaker":"Annemie Tonken","startTime":147.51,"endTime":151.44,"body":"want to make sure that I've got"},{"speaker":"Annemie Tonken","startTime":151.44,"endTime":155.52,"body":"like enough on my website that"},{"speaker":"Annemie Tonken","startTime":151.44,"endTime":155.52,"body":"whoever shows up is going to"},{"speaker":"Annemie Tonken","startTime":155.52,"endTime":158.49,"body":"know that like I can help them"},{"speaker":"Annemie Tonken","startTime":155.52,"endTime":158.49,"body":"no matter what they're looking"},{"speaker":"Annemie Tonken","startTime":158.49,"endTime":162.24,"body":"for. So I feel like you know,"},{"speaker":"Annemie Tonken","startTime":158.49,"endTime":162.24,"body":"you are such a great person to"},{"speaker":"Annemie Tonken","startTime":162.24,"endTime":165.18,"body":"talk to you about this topic,"},{"speaker":"Annemie Tonken","startTime":162.24,"endTime":165.18,"body":"because you have built an entire"},{"speaker":"Annemie Tonken","startTime":165.18,"endTime":169.35,"body":"business on what a lot of people"},{"speaker":"Annemie Tonken","startTime":165.18,"endTime":169.35,"body":"think about as a very tiny"},{"speaker":"Annemie Tonken","startTime":169.35,"endTime":173.67,"body":"niche. And you've done it like"},{"speaker":"Annemie Tonken","startTime":169.35,"endTime":173.67,"body":"in exponentially well. So"},{"speaker":"Annemie Tonken","startTime":173.91,"endTime":178.32,"body":"without me diving too further,"},{"speaker":"Annemie Tonken","startTime":173.91,"endTime":178.32,"body":"much further on that. Let me"},{"speaker":"Annemie Tonken","startTime":178.56,"endTime":181.26,"body":"turn the microphone over to you."},{"speaker":"Annemie Tonken","startTime":178.56,"endTime":181.26,"body":"And have you introduced"},{"speaker":"Annemie Tonken","startTime":181.26,"endTime":181.68,"body":"yourself."},{"speaker":"Tavia Redburn","startTime":182.46,"endTime":184.92,"body":"Sure, yeah, I"},{"speaker":"Tavia Redburn","startTime":182.46,"endTime":184.92,"body":"totally agree with what you just"},{"speaker":"Tavia Redburn","startTime":184.92,"endTime":188.01,"body":"said, um, my name is Tavia"},{"speaker":"Tavia Redburn","startTime":184.92,"endTime":188.01,"body":"Redburn. I'm the owner of the"},{"speaker":"Tavia Redburn","startTime":188.01,"endTime":191.7,"body":"beauty and birth, where I"},{"speaker":"Tavia Redburn","startTime":188.01,"endTime":191.7,"body":"certify birth photographers and"},{"speaker":"Tavia Redburn","startTime":191.7,"endTime":196.56,"body":"teach them how to specialize in"},{"speaker":"Tavia Redburn","startTime":191.7,"endTime":196.56,"body":"birth so they can go full time."},{"speaker":"Tavia Redburn","startTime":196.59,"endTime":201.27,"body":"And I have owned Tavia Redburn"},{"speaker":"Tavia Redburn","startTime":196.59,"endTime":201.27,"body":"photography in Oklahoma City"},{"speaker":"Tavia Redburn","startTime":201.3,"endTime":205.05,"body":"since 2012, where I have"},{"speaker":"Tavia Redburn","startTime":201.3,"endTime":205.05,"body":"specialized in birth"},{"speaker":"Tavia Redburn","startTime":205.05,"endTime":209.58,"body":"photography. So been doing this"},{"speaker":"Tavia Redburn","startTime":205.05,"endTime":209.58,"body":"for a hot minute. And I'm super"},{"speaker":"Tavia Redburn","startTime":209.58,"endTime":213.84,"body":"excited to share with you guys"},{"speaker":"Tavia Redburn","startTime":209.58,"endTime":213.84,"body":"just about niching down and how"},{"speaker":"Tavia Redburn","startTime":213.84,"endTime":217.23,"body":"to change your mindset around"},{"speaker":"Tavia Redburn","startTime":213.84,"endTime":217.23,"body":"niching down so that you can"},{"speaker":"Tavia Redburn","startTime":217.23,"endTime":221.49,"body":"actually get books not only more"},{"speaker":"Tavia Redburn","startTime":217.23,"endTime":221.49,"body":"frequently, but easier. Yeah,"},{"speaker":"Tavia Redburn","startTime":221.82,"endTime":225.57,"body":"yeah, certainly. I will said"},{"speaker":"Tavia Redburn","startTime":221.82,"endTime":225.57,"body":"easier. Lee more easier."},{"speaker":"Annemie Tonken","startTime":226.74,"endTime":231.03,"body":"Early in the"},{"speaker":"Annemie Tonken","startTime":226.74,"endTime":231.03,"body":"morning, I haven't had my coffee"},{"speaker":"Annemie Tonken","startTime":231.03,"endTime":234.45,"body":"yet. And I'm bad. You know, who"},{"speaker":"Annemie Tonken","startTime":231.03,"endTime":234.45,"body":"knows what's gonna happen here."},{"speaker":"Annemie Tonken","startTime":234.45,"endTime":240.03,"body":"But yeah, so tell me a little"},{"speaker":"Annemie Tonken","startTime":234.45,"endTime":240.03,"body":"bit about when you first started"},{"speaker":"Annemie Tonken","startTime":240.03,"endTime":243.06,"body":"in photography, did you jump in"},{"speaker":"Annemie Tonken","startTime":240.03,"endTime":243.06,"body":"and you were all birth right"},{"speaker":"Annemie Tonken","startTime":243.06,"endTime":245.25,"body":"from the beginning? Or how did"},{"speaker":"Annemie Tonken","startTime":243.06,"endTime":245.25,"body":"you go about that?"},{"speaker":"Tavia Redburn","startTime":245.97,"endTime":249.27,"body":"No, I did what a"},{"speaker":"Tavia Redburn","startTime":245.97,"endTime":249.27,"body":"lot of photographers do. And I"},{"speaker":"Tavia Redburn","startTime":249.27,"endTime":252.93,"body":"did a little bit of everything."},{"speaker":"Tavia Redburn","startTime":249.27,"endTime":252.93,"body":"So I photographed mainly"},{"speaker":"Tavia Redburn","startTime":252.93,"endTime":258.48,"body":"families, babies, some seniors."},{"speaker":"Tavia Redburn","startTime":252.93,"endTime":258.48,"body":"But this was like, early 2010"},{"speaker":"Tavia Redburn","startTime":258.48,"endTime":262.5,"body":"ish, when I was dabbling. And"},{"speaker":"Tavia Redburn","startTime":258.48,"endTime":262.5,"body":"birth photography was not a"},{"speaker":"Tavia Redburn","startTime":262.5,"endTime":266.1,"body":"thing. So that wasn't even on my"},{"speaker":"Tavia Redburn","startTime":262.5,"endTime":266.1,"body":"radar. Like it just wasn't"},{"speaker":"Tavia Redburn","startTime":266.1,"endTime":269.91,"body":"really around. And then I"},{"speaker":"Tavia Redburn","startTime":266.1,"endTime":269.91,"body":"photographed my I actually hired"},{"speaker":"Tavia Redburn","startTime":269.91,"endTime":273.51,"body":"a birth photographer for my"},{"speaker":"Tavia Redburn","startTime":269.91,"endTime":273.51,"body":"son's birth in 2011, who didn't"},{"speaker":"Tavia Redburn","startTime":273.51,"endTime":278.25,"body":"show up. And yeah, so that's a"},{"speaker":"Tavia Redburn","startTime":273.51,"endTime":278.25,"body":"whole story. But it was that"},{"speaker":"Tavia Redburn","startTime":278.25,"endTime":281.85,"body":"experience when I was dabbling"},{"speaker":"Tavia Redburn","startTime":278.25,"endTime":281.85,"body":"that led me to think maybe I"},{"speaker":"Tavia Redburn","startTime":281.85,"endTime":284.46,"body":"should try to specialize in"},{"speaker":"Tavia Redburn","startTime":281.85,"endTime":284.46,"body":"birth photography so that I can"},{"speaker":"Tavia Redburn","startTime":284.46,"endTime":288.51,"body":"be somebody that people can rely"},{"speaker":"Tavia Redburn","startTime":284.46,"endTime":288.51,"body":"on because just like a wedding,"},{"speaker":"Tavia Redburn","startTime":288.51,"endTime":291.45,"body":"you don't get a second chance to"},{"speaker":"Tavia Redburn","startTime":288.51,"endTime":291.45,"body":"photograph somebodies birth,"},{"speaker":"Tavia Redburn","startTime":291.45,"endTime":294.81,"body":"right? And I missed out on that"},{"speaker":"Tavia Redburn","startTime":291.45,"endTime":294.81,"body":"personally. And so my cousin was"},{"speaker":"Tavia Redburn","startTime":294.81,"endTime":297.57,"body":"having a baby about six months"},{"speaker":"Tavia Redburn","startTime":294.81,"endTime":297.57,"body":"later, and I was like, Hey, can"},{"speaker":"Tavia Redburn","startTime":297.57,"endTime":300.72,"body":"I come? Take photos of your"},{"speaker":"Tavia Redburn","startTime":297.57,"endTime":300.72,"body":"birth thankfully She was on"},{"speaker":"Tavia Redburn","startTime":300.72,"endTime":305.01,"body":"board. And I photographed her"},{"speaker":"Tavia Redburn","startTime":300.72,"endTime":305.01,"body":"birth in January of 2012. And"},{"speaker":"Tavia Redburn","startTime":305.01,"endTime":306.99,"body":"after that, I was like, Okay,"},{"speaker":"Tavia Redburn","startTime":305.01,"endTime":306.99,"body":"this is what I've got to do."},{"speaker":"Tavia Redburn","startTime":306.99,"endTime":310.59,"body":"Like, I love this so much,"},{"speaker":"Tavia Redburn","startTime":306.99,"endTime":310.59,"body":"nobody is doing this, nobody is"},{"speaker":"Tavia Redburn","startTime":310.59,"endTime":313.02,"body":"talking about this, like, this"},{"speaker":"Tavia Redburn","startTime":310.59,"endTime":313.02,"body":"is what I want to do."},{"speaker":"Annemie Tonken","startTime":313.17,"endTime":316.56,"body":"Yeah. And side"},{"speaker":"Annemie Tonken","startTime":313.17,"endTime":316.56,"body":"note, for anybody who's listened"},{"speaker":"Annemie Tonken","startTime":316.56,"endTime":319.47,"body":"to the show for a while, you"},{"speaker":"Annemie Tonken","startTime":316.56,"endTime":319.47,"body":"know that I have a history as a"},{"speaker":"Annemie Tonken","startTime":319.47,"endTime":322.35,"body":"labor and delivery nurse, I"},{"speaker":"Annemie Tonken","startTime":319.47,"endTime":322.35,"body":"have, you know, been witness to"},{"speaker":"Annemie Tonken","startTime":322.35,"endTime":326.22,"body":"a ton of births, I was on my way"},{"speaker":"Annemie Tonken","startTime":322.35,"endTime":326.22,"body":"to becoming a midwife, like, I"},{"speaker":"Annemie Tonken","startTime":326.22,"endTime":331.41,"body":"love birth, I love the birth"},{"speaker":"Annemie Tonken","startTime":326.22,"endTime":331.41,"body":"process. And it is a very, it"},{"speaker":"Annemie Tonken","startTime":331.41,"endTime":334.8,"body":"for a long time, it held a lot"},{"speaker":"Annemie Tonken","startTime":331.41,"endTime":334.8,"body":"of lore for me as a specialty,"},{"speaker":"Annemie Tonken","startTime":335.04,"endTime":338.73,"body":"but it's a that's a tough"},{"speaker":"Annemie Tonken","startTime":335.04,"endTime":338.73,"body":"business, because you really are"},{"speaker":"Annemie Tonken","startTime":338.76,"endTime":342.75,"body":"on call a lot, you are dealing"},{"speaker":"Annemie Tonken","startTime":338.76,"endTime":342.75,"body":"with people who are like, I"},{"speaker":"Annemie Tonken","startTime":342.75,"endTime":346.29,"body":"think I'm going into labor, like"},{"speaker":"Annemie Tonken","startTime":342.75,"endTime":346.29,"body":"you, it's like signing up to"},{"speaker":"Annemie Tonken","startTime":346.29,"endTime":349.65,"body":"photograph a wedding in terms of"},{"speaker":"Annemie Tonken","startTime":346.29,"endTime":349.65,"body":"potentially the amount of time"},{"speaker":"Annemie Tonken","startTime":349.65,"endTime":352.2,"body":"involved and all that sort of"},{"speaker":"Annemie Tonken","startTime":349.65,"endTime":352.2,"body":"thing. However, you don't know"},{"speaker":"Annemie Tonken","startTime":352.2,"endTime":356.1,"body":"when the wedding is gonna, you"},{"speaker":"Annemie Tonken","startTime":352.2,"endTime":356.1,"body":"have like a month long range of"},{"speaker":"Annemie Tonken","startTime":356.1,"endTime":361.11,"body":"like, potential wedding. So, so"},{"speaker":"Annemie Tonken","startTime":356.1,"endTime":361.11,"body":"my hat's off to you for going,"},{"speaker":"Annemie Tonken","startTime":361.29,"endTime":365.1,"body":"you know, deep into birth,"},{"speaker":"Annemie Tonken","startTime":361.29,"endTime":365.1,"body":"because I do feel like,"},{"speaker":"Annemie Tonken","startTime":365.13,"endTime":370.95,"body":"especially with birth, maybe the"},{"speaker":"Annemie Tonken","startTime":365.13,"endTime":370.95,"body":"the focus, that level of focus"},{"speaker":"Annemie Tonken","startTime":370.95,"endTime":375.78,"body":"really does give you a lot more"},{"speaker":"Annemie Tonken","startTime":370.95,"endTime":375.78,"body":"ability to be there and sort of"},{"speaker":"Annemie Tonken","startTime":375.78,"endTime":378.66,"body":"give your clients the assurance"},{"speaker":"Annemie Tonken","startTime":375.78,"endTime":378.66,"body":"that you are going to be there"},{"speaker":"Annemie Tonken","startTime":378.66,"endTime":382.5,"body":"in a in a tougher situation. So"},{"speaker":"Annemie Tonken","startTime":378.66,"endTime":382.5,"body":"that was off. Yeah."},{"speaker":"Tavia Redburn","startTime":383.13,"endTime":385.86,"body":"No, no, I totally"},{"speaker":"Tavia Redburn","startTime":383.13,"endTime":385.86,"body":"agree. Like you, it's definitely"},{"speaker":"Tavia Redburn","startTime":385.86,"endTime":389.31,"body":"something that you have to have"},{"speaker":"Tavia Redburn","startTime":385.86,"endTime":389.31,"body":"a passion for. And that you have"},{"speaker":"Tavia Redburn","startTime":389.31,"endTime":394.29,"body":"to really love doing because it"},{"speaker":"Tavia Redburn","startTime":389.31,"endTime":394.29,"body":"is there are a lot of unknowns."},{"speaker":"Tavia Redburn","startTime":394.47,"endTime":396.99,"body":"With birth photography. Like"},{"speaker":"Tavia Redburn","startTime":394.47,"endTime":396.99,"body":"there's a lot of things that you"},{"speaker":"Tavia Redburn","startTime":396.99,"endTime":398.76,"body":"don't know what's going to"},{"speaker":"Tavia Redburn","startTime":396.99,"endTime":398.76,"body":"happen. You don't know when it's"},{"speaker":"Tavia Redburn","startTime":398.76,"endTime":401.46,"body":"gonna be it's like a wedding."},{"speaker":"Tavia Redburn","startTime":398.76,"endTime":401.46,"body":"And like you said, but not only"},{"speaker":"Tavia Redburn","startTime":401.46,"endTime":403.89,"body":"do you not know the date, you"},{"speaker":"Tavia Redburn","startTime":401.46,"endTime":403.89,"body":"don't know the time. So it's"},{"speaker":"Tavia Redburn","startTime":403.89,"endTime":405.87,"body":"like, it could be the middle of"},{"speaker":"Tavia Redburn","startTime":403.89,"endTime":405.87,"body":"the night could be eight hours"},{"speaker":"Tavia Redburn","startTime":405.87,"endTime":409.8,"body":"could be four hours can be 20"},{"speaker":"Tavia Redburn","startTime":405.87,"endTime":409.8,"body":"hours. But what I always loved"},{"speaker":"Tavia Redburn","startTime":409.8,"endTime":413.25,"body":"about it was that I got to"},{"speaker":"Tavia Redburn","startTime":409.8,"endTime":413.25,"body":"strictly be someone who"},{"speaker":"Tavia Redburn","startTime":413.25,"endTime":418.08,"body":"documented what happened. Like,"},{"speaker":"Tavia Redburn","startTime":413.25,"endTime":418.08,"body":"I didn't have to pose anyone, I"},{"speaker":"Tavia Redburn","startTime":418.08,"endTime":420.87,"body":"didn't have to like orchestrate."},{"speaker":"Tavia Redburn","startTime":418.08,"endTime":420.87,"body":"I didn't have to be like"},{"speaker":"Tavia Redburn","startTime":420.9,"endTime":425.1,"body":"energetic with toddlers, like I"},{"speaker":"Tavia Redburn","startTime":420.9,"endTime":425.1,"body":"literally could just photograph"},{"speaker":"Tavia Redburn","startTime":425.1,"endTime":428.1,"body":"everything as it was happening."},{"speaker":"Tavia Redburn","startTime":425.1,"endTime":428.1,"body":"And so that was that was what I"},{"speaker":"Tavia Redburn","startTime":428.1,"endTime":429.39,"body":"loved about it. I love it."},{"speaker":"Annemie Tonken","startTime":430.11,"endTime":435.03,"body":"So how long was"},{"speaker":"Annemie Tonken","startTime":430.11,"endTime":435.03,"body":"your saying you started in early"},{"speaker":"Annemie Tonken","startTime":435.03,"endTime":438.48,"body":"2010. And then your birth"},{"speaker":"Annemie Tonken","startTime":435.03,"endTime":438.48,"body":"happened? Or your son's birth"},{"speaker":"Annemie Tonken","startTime":438.48,"endTime":443.28,"body":"happened in 2011. And then your"},{"speaker":"Annemie Tonken","startTime":438.48,"endTime":443.28,"body":"cousin had her baby in later"},{"speaker":"Annemie Tonken","startTime":443.28,"endTime":447.36,"body":"that year? And was it? I mean,"},{"speaker":"Annemie Tonken","startTime":443.28,"endTime":447.36,"body":"was it really that soon into"},{"speaker":"Annemie Tonken","startTime":447.36,"endTime":450.09,"body":"your business that you were"},{"speaker":"Annemie Tonken","startTime":447.36,"endTime":450.09,"body":"like, That's it, I'm cutting out"},{"speaker":"Annemie Tonken","startTime":450.09,"endTime":455.28,"body":"the rest of the work? Yeah. And"},{"speaker":"Annemie Tonken","startTime":450.09,"endTime":455.28,"body":"so it really was. That's yeah,"},{"speaker":"Annemie Tonken","startTime":455.31,"endTime":458.79,"body":"that's impressive. I feel like"},{"speaker":"Annemie Tonken","startTime":455.31,"endTime":458.79,"body":"it takes a lot of people a lot"},{"speaker":"Annemie Tonken","startTime":458.79,"endTime":462.15,"body":"longer. But I love that you had"},{"speaker":"Annemie Tonken","startTime":458.79,"endTime":462.15,"body":"that clarity. So what kinds of"},{"speaker":"Annemie Tonken","startTime":462.15,"endTime":465.3,"body":"steps did you take? Once you"},{"speaker":"Annemie Tonken","startTime":462.15,"endTime":465.3,"body":"made that decision? You know,"},{"speaker":"Annemie Tonken","startTime":465.3,"endTime":469.8,"body":"what was the process of starting"},{"speaker":"Annemie Tonken","startTime":465.3,"endTime":469.8,"body":"to say no to people when they"},{"speaker":"Annemie Tonken","startTime":469.8,"endTime":473.19,"body":"were contacting you and saying"},{"speaker":"Annemie Tonken","startTime":469.8,"endTime":473.19,"body":"like, I want my, you know, son"},{"speaker":"Annemie Tonken","startTime":473.19,"endTime":475.83,"body":"hasn't seen your portraits? And"},{"speaker":"Annemie Tonken","startTime":473.19,"endTime":475.83,"body":"can you come take them?"},{"speaker":"Tavia Redburn","startTime":476.61,"endTime":480.6,"body":"Yeah. So I think"},{"speaker":"Tavia Redburn","startTime":476.61,"endTime":480.6,"body":"that's a really common kind of"},{"speaker":"Tavia Redburn","startTime":480.6,"endTime":483.84,"body":"misconception is people think"},{"speaker":"Tavia Redburn","startTime":480.6,"endTime":483.84,"body":"when I say niche down or"},{"speaker":"Tavia Redburn","startTime":483.84,"endTime":487.5,"body":"specialize, it means you can't"},{"speaker":"Tavia Redburn","startTime":483.84,"endTime":487.5,"body":"photograph anything else. And"},{"speaker":"Tavia Redburn","startTime":487.53,"endTime":490.47,"body":"that's just not true. I was"},{"speaker":"Tavia Redburn","startTime":487.53,"endTime":490.47,"body":"still foot because I still want"},{"speaker":"Tavia Redburn","startTime":490.47,"endTime":493.35,"body":"I still needed to make money,"},{"speaker":"Tavia Redburn","startTime":490.47,"endTime":493.35,"body":"right? And so I would have"},{"speaker":"Tavia Redburn","startTime":493.35,"endTime":496.32,"body":"clients come to me and say, Can"},{"speaker":"Tavia Redburn","startTime":493.35,"endTime":496.32,"body":"you photograph my family? Can"},{"speaker":"Tavia Redburn","startTime":496.32,"endTime":499.11,"body":"you photograph this senior? And"},{"speaker":"Tavia Redburn","startTime":496.32,"endTime":499.11,"body":"I would say yes, but the key"},{"speaker":"Tavia Redburn","startTime":499.11,"endTime":502.53,"body":"was, I wasn't sharing those"},{"speaker":"Tavia Redburn","startTime":499.11,"endTime":502.53,"body":"images. And I wasn't putting, I"},{"speaker":"Tavia Redburn","startTime":502.53,"endTime":505.32,"body":"wasn't blogging about them. I"},{"speaker":"Tavia Redburn","startTime":502.53,"endTime":505.32,"body":"didn't have portfolios of senior"},{"speaker":"Tavia Redburn","startTime":505.32,"endTime":508.17,"body":"photos on my website. I was"},{"speaker":"Tavia Redburn","startTime":505.32,"endTime":508.17,"body":"photographing them, giving them"},{"speaker":"Tavia Redburn","startTime":508.17,"endTime":511.62,"body":"a great client experience, blah,"},{"speaker":"Tavia Redburn","startTime":508.17,"endTime":511.62,"body":"blah, blah. But I wasn't"},{"speaker":"Tavia Redburn","startTime":513.18,"endTime":516.18,"body":"positioning myself as like a"},{"speaker":"Tavia Redburn","startTime":513.18,"endTime":516.18,"body":"senior photographer. And"},{"speaker":"Tavia Redburn","startTime":516.18,"endTime":519.78,"body":"eventually I did stop shooting"},{"speaker":"Tavia Redburn","startTime":516.18,"endTime":519.78,"body":"those things. Once I got busier"},{"speaker":"Tavia Redburn","startTime":519.78,"endTime":524.28,"body":"with birth and babies and that"},{"speaker":"Tavia Redburn","startTime":519.78,"endTime":524.28,"body":"niche, I stopped photographing"},{"speaker":"Tavia Redburn","startTime":524.28,"endTime":528.03,"body":"things like seniors, but just"},{"speaker":"Tavia Redburn","startTime":524.28,"endTime":528.03,"body":"because you want to choose one"},{"speaker":"Tavia Redburn","startTime":528.03,"endTime":532.11,"body":"specialty doesn't mean you can't"},{"speaker":"Tavia Redburn","startTime":528.03,"endTime":532.11,"body":"photograph other genres. You"},{"speaker":"Tavia Redburn","startTime":532.11,"endTime":535.29,"body":"just want to be known for"},{"speaker":"Tavia Redburn","startTime":532.11,"endTime":535.29,"body":"something specific. So when"},{"speaker":"Tavia Redburn","startTime":535.29,"endTime":539.16,"body":"people say birth photographer,"},{"speaker":"Tavia Redburn","startTime":535.29,"endTime":539.16,"body":"they think Tavia. And that was"},{"speaker":"Tavia Redburn","startTime":539.16,"endTime":543.93,"body":"really intentional on my part."},{"speaker":"Tavia Redburn","startTime":539.16,"endTime":543.93,"body":"So I had a unique challenge of"},{"speaker":"Tavia Redburn","startTime":544.05,"endTime":546.87,"body":"getting the word out about genre"},{"speaker":"Tavia Redburn","startTime":544.05,"endTime":546.87,"body":"photography that not a lot of"},{"speaker":"Tavia Redburn","startTime":546.87,"endTime":550.8,"body":"people knew about. And I know"},{"speaker":"Tavia Redburn","startTime":546.87,"endTime":550.8,"body":"that branding photographers"},{"speaker":"Tavia Redburn","startTime":550.8,"endTime":553.71,"body":"specifically, I've had to do"},{"speaker":"Tavia Redburn","startTime":550.8,"endTime":553.71,"body":"this boudoir photographers have"},{"speaker":"Tavia Redburn","startTime":553.71,"endTime":558.18,"body":"had to do this, or you're kind"},{"speaker":"Tavia Redburn","startTime":553.71,"endTime":558.18,"body":"of like creating a new niche of"},{"speaker":"Tavia Redburn","startTime":558.18,"endTime":561.63,"body":"photography almost. And so not"},{"speaker":"Tavia Redburn","startTime":558.18,"endTime":561.63,"body":"only do you have to be good at"},{"speaker":"Tavia Redburn","startTime":561.66,"endTime":564.66,"body":"not Nisha photography, but you"},{"speaker":"Tavia Redburn","startTime":561.66,"endTime":564.66,"body":"have to explain to people why"},{"speaker":"Tavia Redburn","startTime":564.66,"endTime":568.56,"body":"they need it. And so that was a"},{"speaker":"Tavia Redburn","startTime":564.66,"endTime":568.56,"body":"unique challenge that I had"},{"speaker":"Tavia Redburn","startTime":568.74,"endTime":571.56,"body":"specializing in birth was like,"},{"speaker":"Tavia Redburn","startTime":568.74,"endTime":571.56,"body":"Hey, not only do you want to"},{"speaker":"Tavia Redburn","startTime":571.56,"endTime":574.02,"body":"hire me, but like I have to"},{"speaker":"Tavia Redburn","startTime":571.56,"endTime":574.02,"body":"convince you as to why you even"},{"speaker":"Tavia Redburn","startTime":574.02,"endTime":578.28,"body":"need and want birth photography,"},{"speaker":"Tavia Redburn","startTime":574.02,"endTime":578.28,"body":"right? And so but when you do"},{"speaker":"Tavia Redburn","startTime":578.28,"endTime":580.92,"body":"that, no matter if it's birth,"},{"speaker":"Tavia Redburn","startTime":578.28,"endTime":580.92,"body":"or boudoir, or branding, or"},{"speaker":"Tavia Redburn","startTime":580.92,"endTime":586.29,"body":"whatever your specific niches,"},{"speaker":"Tavia Redburn","startTime":580.92,"endTime":586.29,"body":"whenever you convince someone or"},{"speaker":"Tavia Redburn","startTime":586.29,"endTime":589.77,"body":"can show someone like why they"},{"speaker":"Tavia Redburn","startTime":586.29,"endTime":589.77,"body":"need this, you then become the"},{"speaker":"Tavia Redburn","startTime":589.77,"endTime":593.82,"body":"expert like you then become the"},{"speaker":"Tavia Redburn","startTime":589.77,"endTime":593.82,"body":"person that everybody goes to"},{"speaker":"Tavia Redburn","startTime":593.82,"endTime":597.6,"body":"for that thing. So that makes it"},{"speaker":"Tavia Redburn","startTime":593.82,"endTime":597.6,"body":"really exciting and a lot easier"},{"speaker":"Tavia Redburn","startTime":597.6,"endTime":598.41,"body":"to stand out."},{"speaker":"Annemie Tonken","startTime":599.34,"endTime":602.13,"body":"I love that"},{"speaker":"Annemie Tonken","startTime":599.34,"endTime":602.13,"body":"Okay, so it sounds like when you"},{"speaker":"Annemie Tonken","startTime":602.13,"endTime":605.16,"body":"made this decision, you went"},{"speaker":"Annemie Tonken","startTime":602.13,"endTime":605.16,"body":"back to your website and"},{"speaker":"Annemie Tonken","startTime":605.16,"endTime":609.3,"body":"stripped everything off of it"},{"speaker":"Annemie Tonken","startTime":605.16,"endTime":609.3,"body":"except for birth. Same thing"},{"speaker":"Annemie Tonken","startTime":609.3,"endTime":613.05,"body":"with your social media, you just"},{"speaker":"Annemie Tonken","startTime":609.3,"endTime":613.05,"body":"got your messaging all tuned to"},{"speaker":"Annemie Tonken","startTime":613.05,"endTime":617.88,"body":"that one channel. Yes, but tell"},{"speaker":"Annemie Tonken","startTime":613.05,"endTime":617.88,"body":"me a little bit more about the"},{"speaker":"Annemie Tonken","startTime":617.88,"endTime":622.98,"body":"nuts and bolts of like, what"},{"speaker":"Annemie Tonken","startTime":617.88,"endTime":622.98,"body":"were you doing to? To sell the"},{"speaker":"Annemie Tonken","startTime":622.98,"endTime":625.86,"body":"idea of birth photography to"},{"speaker":"Annemie Tonken","startTime":622.98,"endTime":625.86,"body":"people? Like, what were the what"},{"speaker":"Annemie Tonken","startTime":625.86,"endTime":628.62,"body":"were the kinds of activities or"},{"speaker":"Annemie Tonken","startTime":625.86,"endTime":628.62,"body":"actions that you were taking on"},{"speaker":"Annemie Tonken","startTime":628.62,"endTime":628.92,"body":"that?"},{"speaker":"Tavia Redburn","startTime":630.509,"endTime":633.689,"body":"People aren't"},{"speaker":"Tavia Redburn","startTime":630.509,"endTime":633.689,"body":"gonna want to hear this? Because"},{"speaker":"Tavia Redburn","startTime":633.689,"endTime":637.469,"body":"it's something photographers"},{"speaker":"Tavia Redburn","startTime":633.689,"endTime":637.469,"body":"hate doing. But blogging, I was"},{"speaker":"Tavia Redburn","startTime":637.469,"endTime":641.309,"body":"putting out content about birth"},{"speaker":"Tavia Redburn","startTime":637.469,"endTime":641.309,"body":"photography questions to ask"},{"speaker":"Tavia Redburn","startTime":641.309,"endTime":643.679,"body":"your birth photographer, why do"},{"speaker":"Tavia Redburn","startTime":641.309,"endTime":643.679,"body":"you want birth photography, I"},{"speaker":"Tavia Redburn","startTime":643.679,"endTime":646.979,"body":"was blogging every single birth,"},{"speaker":"Tavia Redburn","startTime":643.679,"endTime":646.979,"body":"sharing the birth story so that"},{"speaker":"Tavia Redburn","startTime":647.129,"endTime":651.899,"body":"people could see the beauty of"},{"speaker":"Tavia Redburn","startTime":647.129,"endTime":651.899,"body":"birth and why they would even"},{"speaker":"Tavia Redburn","startTime":651.899,"endTime":654.419,"body":"want to hire a birth"},{"speaker":"Tavia Redburn","startTime":651.899,"endTime":654.419,"body":"photographer. So I was just"},{"speaker":"Tavia Redburn","startTime":654.419,"endTime":658.409,"body":"putting out tons of content on"},{"speaker":"Tavia Redburn","startTime":654.419,"endTime":658.409,"body":"social media. And on my blog, is"},{"speaker":"Tavia Redburn","startTime":658.409,"endTime":663.539,"body":"one way to get this idea in"},{"speaker":"Tavia Redburn","startTime":658.409,"endTime":663.539,"body":"front of people, even though I"},{"speaker":"Tavia Redburn","startTime":663.539,"endTime":666.479,"body":"was like I said, still"},{"speaker":"Tavia Redburn","startTime":663.539,"endTime":666.479,"body":"photographing newborns and still"},{"speaker":"Tavia Redburn","startTime":666.479,"endTime":669.809,"body":"photographing maternity, and"},{"speaker":"Tavia Redburn","startTime":666.479,"endTime":669.809,"body":"families and other related"},{"speaker":"Tavia Redburn","startTime":669.809,"endTime":675.359,"body":"genres. I was pushing birth"},{"speaker":"Tavia Redburn","startTime":669.809,"endTime":675.359,"body":"publicly, like, this is what I"},{"speaker":"Tavia Redburn","startTime":675.359,"endTime":679.289,"body":"want to be known for. The next"},{"speaker":"Tavia Redburn","startTime":675.359,"endTime":679.289,"body":"thing was really getting"},{"speaker":"Tavia Redburn","startTime":679.289,"endTime":683.279,"body":"involved in my local birth"},{"speaker":"Tavia Redburn","startTime":679.289,"endTime":683.279,"body":"community. And so if you're a"},{"speaker":"Tavia Redburn","startTime":683.279,"endTime":685.739,"body":"boudoir photographer, or if"},{"speaker":"Tavia Redburn","startTime":683.279,"endTime":685.739,"body":"you're a branding photographer,"},{"speaker":"Tavia Redburn","startTime":685.739,"endTime":688.739,"body":"and you're thinking about like,"},{"speaker":"Tavia Redburn","startTime":685.739,"endTime":688.739,"body":"Okay, where's my ideal client,"},{"speaker":"Tavia Redburn","startTime":689.099,"endTime":692.279,"body":"already hanging out and trying"},{"speaker":"Tavia Redburn","startTime":689.099,"endTime":692.279,"body":"to get some of their problems"},{"speaker":"Tavia Redburn","startTime":692.279,"endTime":695.339,"body":"solved? That's what I did"},{"speaker":"Tavia Redburn","startTime":692.279,"endTime":695.339,"body":"thinking about pregnant people."},{"speaker":"Tavia Redburn","startTime":695.339,"endTime":699.929,"body":"Okay. She's thinking about"},{"speaker":"Tavia Redburn","startTime":695.339,"endTime":699.929,"body":"hiring a midwife. She's looking"},{"speaker":"Tavia Redburn","startTime":699.929,"endTime":702.779,"body":"at where to give birth? Is it"},{"speaker":"Tavia Redburn","startTime":699.929,"endTime":702.779,"body":"like a birth center? Is that"},{"speaker":"Tavia Redburn","startTime":702.779,"endTime":706.019,"body":"home? Is that a hospital? How"},{"speaker":"Tavia Redburn","startTime":702.779,"endTime":706.019,"body":"can I connect with these people"},{"speaker":"Tavia Redburn","startTime":706.199,"endTime":710.339,"body":"that she's already thinking"},{"speaker":"Tavia Redburn","startTime":706.199,"endTime":710.339,"body":"about an already relating to,"},{"speaker":"Tavia Redburn","startTime":710.909,"endTime":715.109,"body":"and get in front of her that"},{"speaker":"Tavia Redburn","startTime":710.909,"endTime":715.109,"body":"way. So definitely content,"},{"speaker":"Tavia Redburn","startTime":715.409,"endTime":718.139,"body":"reaching out and connecting with"},{"speaker":"Tavia Redburn","startTime":715.409,"endTime":718.139,"body":"these vendors who already served"},{"speaker":"Tavia Redburn","startTime":718.139,"endTime":723.149,"body":"my ideal clients, and SEO, which"},{"speaker":"Tavia Redburn","startTime":718.139,"endTime":723.149,"body":"kind of goes with blogging, but"},{"speaker":"Tavia Redburn","startTime":723.149,"endTime":726.329,"body":"I was really intentional and"},{"speaker":"Tavia Redburn","startTime":723.149,"endTime":726.329,"body":"strategic about SEO, so that if"},{"speaker":"Tavia Redburn","startTime":726.359,"endTime":729.419,"body":"on the off chance somebody was"},{"speaker":"Tavia Redburn","startTime":726.359,"endTime":729.419,"body":"googling birth photographer,"},{"speaker":"Tavia Redburn","startTime":729.419,"endTime":732.599,"body":"Oklahoma City, I wanted my name"},{"speaker":"Tavia Redburn","startTime":729.419,"endTime":732.599,"body":"to be the first one to pop up,"},{"speaker":"Tavia Redburn","startTime":732.629,"endTime":733.469,"body":"for sure. And"},{"speaker":"Annemie Tonken","startTime":733.47,"endTime":736.26,"body":"of course, maybe"},{"speaker":"Annemie Tonken","startTime":733.47,"endTime":736.26,"body":"in 2011, birth photography was"},{"speaker":"Annemie Tonken","startTime":736.26,"endTime":740.67,"body":"an unknown, but now it's not."},{"speaker":"Annemie Tonken","startTime":736.26,"endTime":740.67,"body":"And so you know, the thing that"},{"speaker":"Annemie Tonken","startTime":740.67,"endTime":743.82,"body":"I always talk about with SEO is"},{"speaker":"Annemie Tonken","startTime":740.67,"endTime":743.82,"body":"like, it's little, it's a trail"},{"speaker":"Annemie Tonken","startTime":743.82,"endTime":747.36,"body":"of breadcrumbs like you are not"},{"speaker":"Annemie Tonken","startTime":743.82,"endTime":747.36,"body":"going to instantly go from like,"},{"speaker":"Annemie Tonken","startTime":747.39,"endTime":750.15,"body":"you know, page 20 to page one."},{"speaker":"Annemie Tonken","startTime":747.39,"endTime":750.15,"body":"But over time, if you're"},{"speaker":"Annemie Tonken","startTime":750.15,"endTime":754.53,"body":"consistent about these SEO,"},{"speaker":"Annemie Tonken","startTime":750.15,"endTime":754.53,"body":"friendly activities, that it"},{"speaker":"Annemie Tonken","startTime":754.53,"endTime":761.19,"body":"will, it will move in that"},{"speaker":"Annemie Tonken","startTime":754.53,"endTime":761.19,"body":"direction. Your with blogging, I"},{"speaker":"Annemie Tonken","startTime":761.22,"endTime":765.09,"body":"blogging is still such a"},{"speaker":"Annemie Tonken","startTime":761.22,"endTime":765.09,"body":"powerful tool underutilized and"},{"speaker":"Annemie Tonken","startTime":765.09,"endTime":769.32,"body":"powerful. But I do feel like the"},{"speaker":"Annemie Tonken","startTime":765.09,"endTime":769.32,"body":"difference between 10 years ago,"},{"speaker":"Annemie Tonken","startTime":769.32,"endTime":773.07,"body":"and now is that we have some"},{"speaker":"Annemie Tonken","startTime":769.32,"endTime":773.07,"body":"other activities that are"},{"speaker":"Annemie Tonken","startTime":773.07,"endTime":776.7,"body":"similarly Good. Are there are"},{"speaker":"Annemie Tonken","startTime":773.07,"endTime":776.7,"body":"there any things if someone was"},{"speaker":"Annemie Tonken","startTime":776.7,"endTime":780.63,"body":"like, I don't want a blog? Or I"},{"speaker":"Annemie Tonken","startTime":776.7,"endTime":780.63,"body":"don't only want a blog? Are"},{"speaker":"Annemie Tonken","startTime":780.63,"endTime":784.59,"body":"there other things that you see"},{"speaker":"Annemie Tonken","startTime":780.63,"endTime":784.59,"body":"as being really high value ways"},{"speaker":"Annemie Tonken","startTime":784.59,"endTime":788.61,"body":"to educate and sort of establish"},{"speaker":"Annemie Tonken","startTime":784.59,"endTime":788.61,"body":"yourself as an expert in a"},{"speaker":"Annemie Tonken","startTime":788.61,"endTime":789.57,"body":"particular niche?"},{"speaker":"Tavia Redburn","startTime":790.35,"endTime":793.2,"body":"Yeah, absolutely."},{"speaker":"Tavia Redburn","startTime":790.35,"endTime":793.2,"body":"Like putting content out there"},{"speaker":"Tavia Redburn","startTime":793.2,"endTime":797.61,"body":"doesn't have to be blogging. I"},{"speaker":"Tavia Redburn","startTime":793.2,"endTime":797.61,"body":"love blogging, because it helps"},{"speaker":"Tavia Redburn","startTime":797.61,"endTime":800.37,"body":"with SEO. And there's just like"},{"speaker":"Tavia Redburn","startTime":797.61,"endTime":800.37,"body":"so many great things about"},{"speaker":"Tavia Redburn","startTime":800.37,"endTime":805.68,"body":"blogging. But putting out"},{"speaker":"Tavia Redburn","startTime":800.37,"endTime":805.68,"body":"consistent content that serves"},{"speaker":"Tavia Redburn","startTime":805.68,"endTime":808.77,"body":"your ideal client can come in a"},{"speaker":"Tavia Redburn","startTime":805.68,"endTime":808.77,"body":"lot of different forms, like you"},{"speaker":"Tavia Redburn","startTime":808.77,"endTime":811.56,"body":"could start a YouTube channel,"},{"speaker":"Tavia Redburn","startTime":808.77,"endTime":811.56,"body":"you can start a podcast, I had a"},{"speaker":"Tavia Redburn","startTime":811.56,"endTime":815.79,"body":"podcast with a local doula for"},{"speaker":"Tavia Redburn","startTime":811.56,"endTime":815.79,"body":"like two years where we would"},{"speaker":"Tavia Redburn","startTime":815.79,"endTime":819.09,"body":"connect with other vendors, like"},{"speaker":"Tavia Redburn","startTime":815.79,"endTime":819.09,"body":"you know, prenatal,"},{"speaker":"Tavia Redburn","startTime":819.09,"endTime":821.64,"body":"chiropractors, and midwives. And"},{"speaker":"Tavia Redburn","startTime":819.09,"endTime":821.64,"body":"we would interview them. And we"},{"speaker":"Tavia Redburn","startTime":821.67,"endTime":824.97,"body":"talk about, like, local things"},{"speaker":"Tavia Redburn","startTime":821.67,"endTime":824.97,"body":"happening in Oklahoma City for"},{"speaker":"Tavia Redburn","startTime":825.39,"endTime":828.45,"body":"pregnant people, like we did a"},{"speaker":"Tavia Redburn","startTime":825.39,"endTime":828.45,"body":"lot on that podcast. And that"},{"speaker":"Tavia Redburn","startTime":828.45,"endTime":832.23,"body":"was a way that we could put out"},{"speaker":"Tavia Redburn","startTime":828.45,"endTime":832.23,"body":"content and connect with our"},{"speaker":"Tavia Redburn","startTime":832.23,"endTime":836.28,"body":"ideal people without selling and"},{"speaker":"Tavia Redburn","startTime":832.23,"endTime":836.28,"body":"push it, you know, we're just"},{"speaker":"Tavia Redburn","startTime":836.28,"endTime":840.69,"body":"like making ourselves available."},{"speaker":"Tavia Redburn","startTime":836.28,"endTime":840.69,"body":"So YouTube podcast, of course,"},{"speaker":"Tavia Redburn","startTime":840.69,"endTime":844.53,"body":"blogging live video like"},{"speaker":"Tavia Redburn","startTime":840.69,"endTime":844.53,"body":"Facebook, live, Instagram, live,"},{"speaker":"Tavia Redburn","startTime":844.53,"endTime":847.62,"body":"tick tock, live, wherever your"},{"speaker":"Tavia Redburn","startTime":844.53,"endTime":847.62,"body":"ideal person is already hanging"},{"speaker":"Tavia Redburn","startTime":847.62,"endTime":850.77,"body":"out, and you have something that"},{"speaker":"Tavia Redburn","startTime":847.62,"endTime":850.77,"body":"you know can help them just"},{"speaker":"Tavia Redburn","startTime":850.77,"endTime":853.65,"body":"think about what the best way is"},{"speaker":"Tavia Redburn","startTime":850.77,"endTime":853.65,"body":"to get that information to them"},{"speaker":"Tavia Redburn","startTime":853.68,"endTime":857.28,"body":"that also you actually enjoy"},{"speaker":"Tavia Redburn","startTime":853.68,"endTime":857.28,"body":"doing and will be consistent"},{"speaker":"Tavia Redburn","startTime":857.28,"endTime":858.12,"body":"doing right."},{"speaker":"Annemie Tonken","startTime":858.84,"endTime":862.11,"body":"That's so good."},{"speaker":"Annemie Tonken","startTime":858.84,"endTime":862.11,"body":"Yeah, I feel like the the"},{"speaker":"Annemie Tonken","startTime":862.14,"endTime":867.42,"body":"options are so much broader now."},{"speaker":"Annemie Tonken","startTime":862.14,"endTime":867.42,"body":"And I feel lucky that when I"},{"speaker":"Annemie Tonken","startTime":867.42,"endTime":872.34,"body":"started, like, I'm not afraid of"},{"speaker":"Annemie Tonken","startTime":867.42,"endTime":872.34,"body":"writing so so I did have a blog"},{"speaker":"Annemie Tonken","startTime":872.34,"endTime":876.18,"body":"for a long time. But now like so"},{"speaker":"Annemie Tonken","startTime":872.34,"endTime":876.18,"body":"many photographers out there,"},{"speaker":"Annemie Tonken","startTime":876.18,"endTime":879.48,"body":"like oh my goodness, I'm not"},{"speaker":"Annemie Tonken","startTime":876.18,"endTime":879.48,"body":"sure what I would rather do have"},{"speaker":"Annemie Tonken","startTime":879.48,"endTime":882.24,"body":"a root canal or like, sit down"},{"speaker":"Annemie Tonken","startTime":879.48,"endTime":882.24,"body":"and write a full length blog"},{"speaker":"Annemie Tonken","startTime":882.24,"endTime":887.28,"body":"post. So like, now you can make"},{"speaker":"Annemie Tonken","startTime":882.24,"endTime":887.28,"body":"a video or I love the idea of"},{"speaker":"Annemie Tonken","startTime":887.28,"endTime":890.43,"body":"doing a more locally focused"},{"speaker":"Annemie Tonken","startTime":887.28,"endTime":890.43,"body":"podcast, that's not even"},{"speaker":"Annemie Tonken","startTime":890.43,"endTime":892.89,"body":"something that I had thought"},{"speaker":"Annemie Tonken","startTime":890.43,"endTime":892.89,"body":"about before but like other"},{"speaker":"Annemie Tonken","startTime":892.89,"endTime":896.58,"body":"vendors, that helps them that"},{"speaker":"Annemie Tonken","startTime":892.89,"endTime":896.58,"body":"helps you it's so brilliant,"},{"speaker":"Annemie Tonken","startTime":896.64,"endTime":902.31,"body":"super, super good. So you You"},{"speaker":"Annemie Tonken","startTime":896.64,"endTime":902.31,"body":"niche down, you started really"},{"speaker":"Annemie Tonken","startTime":902.31,"endTime":907.23,"body":"focusing on birth. And"},{"speaker":"Annemie Tonken","startTime":902.31,"endTime":907.23,"body":"obviously, your business did not"},{"speaker":"Annemie Tonken","startTime":907.26,"endTime":912.06,"body":"dry up and float away on the"},{"speaker":"Annemie Tonken","startTime":907.26,"endTime":912.06,"body":"wind. So I think a lot of people"},{"speaker":"Annemie Tonken","startTime":912.06,"endTime":915.99,"body":"when faced with the prospect of"},{"speaker":"Annemie Tonken","startTime":912.06,"endTime":915.99,"body":"like choosing, you know, okay, I"},{"speaker":"Annemie Tonken","startTime":915.99,"endTime":920.55,"body":"photograph families and newborns"},{"speaker":"Annemie Tonken","startTime":915.99,"endTime":920.55,"body":"and seniors and weddings, and"},{"speaker":"Annemie Tonken","startTime":920.55,"endTime":923.52,"body":"we'll also take maternity or"},{"speaker":"Annemie Tonken","startTime":920.55,"endTime":923.52,"body":"engagement, you know, that sort"},{"speaker":"Annemie Tonken","startTime":923.52,"endTime":928.29,"body":"of thing. Like, that's a lot of"},{"speaker":"Annemie Tonken","startTime":923.52,"endTime":928.29,"body":"sub genres. And they're afraid"},{"speaker":"Annemie Tonken","startTime":928.29,"endTime":930.9,"body":"that if they niche down too"},{"speaker":"Annemie Tonken","startTime":928.29,"endTime":930.9,"body":"much, I think they're afraid of"},{"speaker":"Annemie Tonken","startTime":930.9,"endTime":933.87,"body":"two things. I think that there's"},{"speaker":"Annemie Tonken","startTime":930.9,"endTime":933.87,"body":"the fear, obviously, that their"},{"speaker":"Annemie Tonken","startTime":933.87,"endTime":937.98,"body":"business will dry up. And then I"},{"speaker":"Annemie Tonken","startTime":933.87,"endTime":937.98,"body":"think a lot of photographers are"},{"speaker":"Annemie Tonken","startTime":937.98,"endTime":941.67,"body":"afraid of getting bored, like,"},{"speaker":"Annemie Tonken","startTime":937.98,"endTime":941.67,"body":"what if I pick the wrong thing?"},{"speaker":"Annemie Tonken","startTime":941.7,"endTime":944.04,"body":"And then I'm just stuck doing"},{"speaker":"Annemie Tonken","startTime":941.7,"endTime":944.04,"body":"that one thing all the time?"},{"speaker":"Annemie Tonken","startTime":944.43,"endTime":946.26,"body":"What are your thoughts on those?"},{"speaker":"Tavia Redburn","startTime":947.07,"endTime":951.09,"body":"Okay, so as far"},{"speaker":"Tavia Redburn","startTime":947.07,"endTime":951.09,"body":"as your business drying up, if"},{"speaker":"Tavia Redburn","startTime":951.09,"endTime":955.98,"body":"you niche down, I love offering"},{"speaker":"Tavia Redburn","startTime":951.09,"endTime":955.98,"body":"a new perspective to people who"},{"speaker":"Tavia Redburn","startTime":955.98,"endTime":961.2,"body":"think this because it feels like"},{"speaker":"Tavia Redburn","startTime":955.98,"endTime":961.2,"body":"Oh, not a lot of people know"},{"speaker":"Tavia Redburn","startTime":961.2,"endTime":963.9,"body":"about this Shauna, or not a lot"},{"speaker":"Tavia Redburn","startTime":961.2,"endTime":963.9,"body":"of people want this, because,"},{"speaker":"Tavia Redburn","startTime":964.05,"endTime":967.02,"body":"you know, I'm specializing in"},{"speaker":"Tavia Redburn","startTime":964.05,"endTime":967.02,"body":"birth photography, but I keep"},{"speaker":"Tavia Redburn","startTime":967.02,"endTime":970.65,"body":"getting these inquiries for"},{"speaker":"Tavia Redburn","startTime":967.02,"endTime":970.65,"body":"another genre of photography,"},{"speaker":"Tavia Redburn","startTime":970.65,"endTime":972.69,"body":"and everybody wants this other"},{"speaker":"Tavia Redburn","startTime":970.65,"endTime":972.69,"body":"thing, and they don't want me"},{"speaker":"Tavia Redburn","startTime":972.69,"endTime":975.24,"body":"for this, right. And so it's"},{"speaker":"Tavia Redburn","startTime":972.69,"endTime":975.24,"body":"like, so if I do this, those"},{"speaker":"Tavia Redburn","startTime":975.24,"endTime":977.97,"body":"inquiries are not there. So my"},{"speaker":"Tavia Redburn","startTime":975.24,"endTime":977.97,"body":"business is going to dry up. But"},{"speaker":"Tavia Redburn","startTime":977.97,"endTime":980.91,"body":"the truth is, if you really look"},{"speaker":"Tavia Redburn","startTime":977.97,"endTime":980.91,"body":"at so let's use birth"},{"speaker":"Tavia Redburn","startTime":980.91,"endTime":984.24,"body":"photography as an example. But"},{"speaker":"Tavia Redburn","startTime":980.91,"endTime":984.24,"body":"this is true for any genre of"},{"speaker":"Tavia Redburn","startTime":984.24,"endTime":988.38,"body":"photography. So how many babies"},{"speaker":"Tavia Redburn","startTime":984.24,"endTime":988.38,"body":"for me and Oklahoma County are"},{"speaker":"Tavia Redburn","startTime":988.38,"endTime":991.14,"body":"being born every year like this"},{"speaker":"Tavia Redburn","startTime":988.38,"endTime":991.14,"body":"information is publicly"},{"speaker":"Tavia Redburn","startTime":991.14,"endTime":996.6,"body":"available? It's about 12,000"},{"speaker":"Tavia Redburn","startTime":991.14,"endTime":996.6,"body":"babies in 2019. Were born in"},{"speaker":"Tavia Redburn","startTime":996.6,"endTime":999.09,"body":"Oklahoma County, which actually"},{"speaker":"Tavia Redburn","startTime":996.6,"endTime":999.09,"body":"served counties outside of"},{"speaker":"Tavia Redburn","startTime":999.09,"endTime":1002.18,"body":"Oklahoma County, but for this"},{"speaker":"Tavia Redburn","startTime":999.09,"endTime":1002.18,"body":"example, 12,000 babies being"},{"speaker":"Tavia Redburn","startTime":1002.18,"endTime":1006.89,"body":"born, how many of those babies"},{"speaker":"Tavia Redburn","startTime":1002.18,"endTime":1006.89,"body":"do I need to run a successful"},{"speaker":"Tavia Redburn","startTime":1006.92,"endTime":1010.61,"body":"business? Just worth"},{"speaker":"Tavia Redburn","startTime":1006.92,"endTime":1010.61,"body":"photography, right? So if I'm"},{"speaker":"Tavia Redburn","startTime":1010.64,"endTime":1015.74,"body":"charging even, let's say $2,000,"},{"speaker":"Tavia Redburn","startTime":1010.64,"endTime":1015.74,"body":"which is between my middle and"},{"speaker":"Tavia Redburn","startTime":1015.74,"endTime":1019.4,"body":"top package, let's say $2,000,"},{"speaker":"Tavia Redburn","startTime":1015.74,"endTime":1019.4,"body":"for birth photography, and I get"},{"speaker":"Tavia Redburn","startTime":1019.4,"endTime":1023.9,"body":"50 birth clients, that's"},{"speaker":"Tavia Redburn","startTime":1019.4,"endTime":1023.9,"body":"$100,000 a year. And that's just"},{"speaker":"Tavia Redburn","startTime":1023.9,"endTime":1027.38,"body":"birth. And we actually like have"},{"speaker":"Tavia Redburn","startTime":1023.9,"endTime":1027.38,"body":"a process to upsell them on"},{"speaker":"Tavia Redburn","startTime":1027.56,"endTime":1029.96,"body":"newborn and maternity. So our"},{"speaker":"Tavia Redburn","startTime":1027.56,"endTime":1029.96,"body":"average client spends more like"},{"speaker":"Tavia Redburn","startTime":1029.96,"endTime":1034.94,"body":"$5,000. But if they just booked"},{"speaker":"Tavia Redburn","startTime":1029.96,"endTime":1034.94,"body":"us for birth, that's $2,000 for"},{"speaker":"Tavia Redburn","startTime":1034.94,"endTime":1040.76,"body":"50 clients. Well, that is point"},{"speaker":"Tavia Redburn","startTime":1034.94,"endTime":1040.76,"body":"oh, 4% of all the babies being"},{"speaker":"Tavia Redburn","startTime":1040.76,"endTime":1044.33,"body":"born in Oklahoma County, that I"},{"speaker":"Tavia Redburn","startTime":1040.76,"endTime":1044.33,"body":"need to hire me to have a six"},{"speaker":"Tavia Redburn","startTime":1044.33,"endTime":1048.83,"body":"figure a year photography"},{"speaker":"Tavia Redburn","startTime":1044.33,"endTime":1048.83,"body":"business. Yeah, point zero 4%,"},{"speaker":"Tavia Redburn","startTime":1048.83,"endTime":1053.78,"body":"not even 1%. Right. And so when"},{"speaker":"Tavia Redburn","startTime":1048.83,"endTime":1053.78,"body":"you think about it like that,"},{"speaker":"Tavia Redburn","startTime":1053.81,"endTime":1058.37,"body":"you start to realize that you"},{"speaker":"Tavia Redburn","startTime":1053.81,"endTime":1058.37,"body":"can get super, super specific"},{"speaker":"Tavia Redburn","startTime":1058.49,"endTime":1062.75,"body":"with who you're talking to, and"},{"speaker":"Tavia Redburn","startTime":1058.49,"endTime":1062.75,"body":"intentionally repel everybody"},{"speaker":"Tavia Redburn","startTime":1062.75,"endTime":1066.86,"body":"else, to build a really"},{"speaker":"Tavia Redburn","startTime":1062.75,"endTime":1066.86,"body":"successful business. And I have"},{"speaker":"Tavia Redburn","startTime":1066.86,"endTime":1070.43,"body":"an example of how I did this."},{"speaker":"Tavia Redburn","startTime":1066.86,"endTime":1070.43,"body":"And I didn't even realize I was"},{"speaker":"Tavia Redburn","startTime":1070.43,"endTime":1074.63,"body":"doing it at the time. But this"},{"speaker":"Tavia Redburn","startTime":1070.43,"endTime":1074.63,"body":"was like 2014, I posted a photo"},{"speaker":"Tavia Redburn","startTime":1074.66,"endTime":1078.17,"body":"of like the baby attached to the"},{"speaker":"Tavia Redburn","startTime":1074.66,"endTime":1078.17,"body":"placenta, which I hadn't, I"},{"speaker":"Tavia Redburn","startTime":1078.17,"endTime":1080.57,"body":"hadn't really seen at the time,"},{"speaker":"Tavia Redburn","startTime":1078.17,"endTime":1080.57,"body":"and I thought, oh my gosh, this"},{"speaker":"Tavia Redburn","startTime":1080.57,"endTime":1083.33,"body":"is so cool. People are gonna"},{"speaker":"Tavia Redburn","startTime":1080.57,"endTime":1083.33,"body":"love this, you know, and I"},{"speaker":"Tavia Redburn","startTime":1083.33,"endTime":1087.83,"body":"posted it. And so many people"},{"speaker":"Tavia Redburn","startTime":1083.33,"endTime":1087.83,"body":"were like, Oh, that's so gross."},{"speaker":"Tavia Redburn","startTime":1087.86,"endTime":1090.95,"body":"Oh, why would you post that"},{"speaker":"Tavia Redburn","startTime":1087.86,"endTime":1090.95,"body":"disgusting, but freaking out."},{"speaker":"Tavia Redburn","startTime":1091.49,"endTime":1094.67,"body":"But then there were also people"},{"speaker":"Tavia Redburn","startTime":1091.49,"endTime":1094.67,"body":"who were sharing it and love it."},{"speaker":"Tavia Redburn","startTime":1094.67,"endTime":1097.7,"body":"And oh, wow, life is amazing."},{"speaker":"Tavia Redburn","startTime":1094.67,"endTime":1097.7,"body":"Look at this, like check this"},{"speaker":"Tavia Redburn","startTime":1097.7,"endTime":1100.55,"body":"out. And it got like hundreds,"},{"speaker":"Tavia Redburn","startTime":1097.7,"endTime":1100.55,"body":"maybe 1000s I can't remember, of"},{"speaker":"Tavia Redburn","startTime":1100.55,"endTime":1106.37,"body":"shares, it blew up in both a"},{"speaker":"Tavia Redburn","startTime":1100.55,"endTime":1106.37,"body":"negative and positive way. And"},{"speaker":"Tavia Redburn","startTime":1106.37,"endTime":1110.75,"body":"because I was being polarizing"},{"speaker":"Tavia Redburn","startTime":1106.37,"endTime":1110.75,"body":"about something that I loved and"},{"speaker":"Tavia Redburn","startTime":1110.75,"endTime":1114.35,"body":"wanted to be known for, it"},{"speaker":"Tavia Redburn","startTime":1110.75,"endTime":1114.35,"body":"attracted a huge group of people"},{"speaker":"Tavia Redburn","startTime":1114.35,"endTime":1118.25,"body":"to me, who also loved that"},{"speaker":"Tavia Redburn","startTime":1114.35,"endTime":1118.25,"body":"thing. So if I had photographed"},{"speaker":"Tavia Redburn","startTime":1118.25,"endTime":1122.03,"body":"a birth and posted a generic"},{"speaker":"Tavia Redburn","startTime":1118.25,"endTime":1122.03,"body":"photo, that's just like, oh,"},{"speaker":"Tavia Redburn","startTime":1122.03,"endTime":1125.54,"body":"this baby so sweet, love this"},{"speaker":"Tavia Redburn","startTime":1122.03,"endTime":1125.54,"body":"beautiful, like what"},{"speaker":"Tavia Redburn","startTime":1125.54,"endTime":1129.47,"body":"photographers so often do,"},{"speaker":"Tavia Redburn","startTime":1125.54,"endTime":1129.47,"body":"you're not attracting anyone and"},{"speaker":"Tavia Redburn","startTime":1129.47,"endTime":1131.72,"body":"you're not really repelling"},{"speaker":"Tavia Redburn","startTime":1129.47,"endTime":1131.72,"body":"anyone, you're just sort of"},{"speaker":"Tavia Redburn","startTime":1131.72,"endTime":1136.31,"body":"being neutral. And so when you"},{"speaker":"Tavia Redburn","startTime":1131.72,"endTime":1136.31,"body":"can be polarizing, you'll"},{"speaker":"Tavia Redburn","startTime":1136.31,"endTime":1140.09,"body":"naturally start to attract your"},{"speaker":"Tavia Redburn","startTime":1136.31,"endTime":1140.09,"body":"people. Yeah. And you only need"},{"speaker":"Tavia Redburn","startTime":1140.09,"endTime":1143.75,"body":"point zero 4% of them to have a"},{"speaker":"Tavia Redburn","startTime":1140.09,"endTime":1143.75,"body":"successful business. So you can"},{"speaker":"Tavia Redburn","startTime":1143.75,"endTime":1146.09,"body":"repel 99 plus percent."},{"speaker":"Annemie Tonken","startTime":1147.2,"endTime":1148.76,"body":"The last thing"},{"speaker":"Annemie Tonken","startTime":1147.2,"endTime":1148.76,"body":"in the world you want to be is"},{"speaker":"Annemie Tonken","startTime":1148.76,"endTime":1153.59,"body":"beige in this industry. You will"},{"speaker":"Annemie Tonken","startTime":1148.76,"endTime":1153.59,"body":"just blend in and it will not"},{"speaker":"Annemie Tonken","startTime":1153.62,"endTime":1156.71,"body":"that yeah, just like somebody"},{"speaker":"Annemie Tonken","startTime":1153.62,"endTime":1156.71,"body":"can be like, well, I could hire"},{"speaker":"Annemie Tonken","startTime":1156.71,"endTime":1158.96,"body":"her but I could hire any of"},{"speaker":"Annemie Tonken","startTime":1156.71,"endTime":1158.96,"body":"these other people. It doesn't"},{"speaker":"Annemie Tonken","startTime":1158.96,"endTime":1165.77,"body":"matter. Um, and then what about"},{"speaker":"Annemie Tonken","startTime":1158.96,"endTime":1165.77,"body":"the that concern about getting"},{"speaker":"Annemie Tonken","startTime":1165.77,"endTime":1170.39,"body":"bored in a particular sub genre"},{"speaker":"Annemie Tonken","startTime":1165.77,"endTime":1170.39,"body":"if you if you kind of narrow"},{"speaker":"Annemie Tonken","startTime":1170.42,"endTime":1172.79,"body":"down to too small?"},{"speaker":"Tavia Redburn","startTime":1174.11,"endTime":1178.67,"body":"Yeah, I number"},{"speaker":"Tavia Redburn","startTime":1174.11,"endTime":1178.67,"body":"one, my favorite answer to this"},{"speaker":"Tavia Redburn","startTime":1178.67,"endTime":1182.27,"body":"question is Is your business"},{"speaker":"Tavia Redburn","startTime":1178.67,"endTime":1182.27,"body":"here to entertain you? Which is"},{"speaker":"Tavia Redburn","startTime":1182.27,"endTime":1185.96,"body":"kind of a harsh answer. That's"},{"speaker":"Tavia Redburn","startTime":1182.27,"endTime":1185.96,"body":"something one of my mentors said"},{"speaker":"Tavia Redburn","startTime":1185.96,"endTime":1190.55,"body":"to me one time because you know,"},{"speaker":"Tavia Redburn","startTime":1185.96,"endTime":1190.55,"body":"your business is a business and"},{"speaker":"Tavia Redburn","startTime":1190.55,"endTime":1193.85,"body":"if you want to have like a hobby"},{"speaker":"Tavia Redburn","startTime":1190.55,"endTime":1193.85,"body":"of photography and do extra"},{"speaker":"Tavia Redburn","startTime":1193.85,"endTime":1196.37,"body":"things that light you up and"},{"speaker":"Tavia Redburn","startTime":1193.85,"endTime":1196.37,"body":"that are new and fun and"},{"speaker":"Tavia Redburn","startTime":1196.37,"endTime":1200.57,"body":"exciting. totally do that. And"},{"speaker":"Tavia Redburn","startTime":1196.37,"endTime":1200.57,"body":"if you want to You know,"},{"speaker":"Tavia Redburn","startTime":1200.84,"endTime":1203.33,"body":"splicing new different things"},{"speaker":"Tavia Redburn","startTime":1200.84,"endTime":1203.33,"body":"that, you know, it's like, oh,"},{"speaker":"Tavia Redburn","startTime":1203.33,"endTime":1205.64,"body":"you're a boudoir photographer"},{"speaker":"Tavia Redburn","startTime":1203.33,"endTime":1205.64,"body":"and you have this like specific"},{"speaker":"Tavia Redburn","startTime":1205.64,"endTime":1208.28,"body":"process that you follow. But you"},{"speaker":"Tavia Redburn","startTime":1205.64,"endTime":1208.28,"body":"saw this new idea that you want"},{"speaker":"Tavia Redburn","startTime":1208.28,"endTime":1210.44,"body":"to incorporate every once a"},{"speaker":"Tavia Redburn","startTime":1208.28,"endTime":1210.44,"body":"while, do something like that to"},{"speaker":"Tavia Redburn","startTime":1210.44,"endTime":1214.4,"body":"mix it up. But ultimately, I'm"},{"speaker":"Tavia Redburn","startTime":1210.44,"endTime":1214.4,"body":"here to run a business. And my"},{"speaker":"Tavia Redburn","startTime":1214.4,"endTime":1217.37,"body":"clients want to know what"},{"speaker":"Tavia Redburn","startTime":1214.4,"endTime":1217.37,"body":"they're going to get from me."},{"speaker":"Tavia Redburn","startTime":1217.4,"endTime":1221.39,"body":"Yeah. And so in order to provide"},{"speaker":"Tavia Redburn","startTime":1217.4,"endTime":1221.39,"body":"a consistent product, I have to"},{"speaker":"Tavia Redburn","startTime":1221.39,"endTime":1225.17,"body":"be consistent in how I shoot and"},{"speaker":"Tavia Redburn","startTime":1221.39,"endTime":1225.17,"body":"what I do, and I can be creative"},{"speaker":"Tavia Redburn","startTime":1225.17,"endTime":1229.04,"body":"within that. But to an extent,"},{"speaker":"Tavia Redburn","startTime":1225.17,"endTime":1229.04,"body":"I'm not here to be entertained"},{"speaker":"Tavia Redburn","startTime":1229.04,"endTime":1231.44,"body":"by my business, I'm here to run"},{"speaker":"Tavia Redburn","startTime":1229.04,"endTime":1231.44,"body":"a successful business,"},{"speaker":"Annemie Tonken","startTime":1231.62,"endTime":1234.29,"body":"I love that"},{"speaker":"Annemie Tonken","startTime":1231.62,"endTime":1234.29,"body":"answer. And that's going to be"},{"speaker":"Annemie Tonken","startTime":1234.29,"endTime":1238.88,"body":"my soundbite. I'm going to pull"},{"speaker":"Annemie Tonken","startTime":1234.29,"endTime":1238.88,"body":"it out. The, because I think"},{"speaker":"Annemie Tonken","startTime":1238.88,"endTime":1242.48,"body":"that that is so it's so valuable"},{"speaker":"Annemie Tonken","startTime":1238.88,"endTime":1242.48,"body":"to remind ourselves of that. And"},{"speaker":"Annemie Tonken","startTime":1242.48,"endTime":1245.63,"body":"that's not to say like we do"},{"speaker":"Annemie Tonken","startTime":1242.48,"endTime":1245.63,"body":"work in an inherently"},{"speaker":"Annemie Tonken","startTime":1246.65,"endTime":1250.7,"body":"entertaining business, like we"},{"speaker":"Annemie Tonken","startTime":1246.65,"endTime":1250.7,"body":"have a cool job. But at the same"},{"speaker":"Annemie Tonken","startTime":1250.7,"endTime":1254.57,"body":"time, if you are too busy"},{"speaker":"Annemie Tonken","startTime":1250.7,"endTime":1254.57,"body":"chasing shiny objects, you're"},{"speaker":"Annemie Tonken","startTime":1254.57,"endTime":1257.81,"body":"never going to a run a"},{"speaker":"Annemie Tonken","startTime":1254.57,"endTime":1257.81,"body":"successful business, but be give"},{"speaker":"Annemie Tonken","startTime":1257.81,"endTime":1262.88,"body":"your clients the consistent and"},{"speaker":"Annemie Tonken","startTime":1257.81,"endTime":1262.88,"body":"professional experience that you"},{"speaker":"Annemie Tonken","startTime":1263.54,"endTime":1267.98,"body":"that they need that they want to"},{"speaker":"Annemie Tonken","startTime":1263.54,"endTime":1267.98,"body":"really feel confident about when"},{"speaker":"Annemie Tonken","startTime":1267.98,"endTime":1273.11,"body":"they you know, hand over their"},{"speaker":"Annemie Tonken","startTime":1267.98,"endTime":1273.11,"body":"credit card. I I think that that"},{"speaker":"Annemie Tonken","startTime":1273.11,"endTime":1276.35,"body":"is amazing advice. I also"},{"speaker":"Annemie Tonken","startTime":1273.11,"endTime":1276.35,"body":"believe that the more"},{"speaker":"Annemie Tonken","startTime":1276.56,"endTime":1279.98,"body":"systematized and sort of like"},{"speaker":"Annemie Tonken","startTime":1276.56,"endTime":1279.98,"body":"when you know your business like"},{"speaker":"Annemie Tonken","startTime":1279.98,"endTime":1283.61,"body":"the back of your hand. And when"},{"speaker":"Annemie Tonken","startTime":1279.98,"endTime":1283.61,"body":"it runs in a very, very"},{"speaker":"Annemie Tonken","startTime":1283.61,"endTime":1288.17,"body":"consistent fashion, it gives you"},{"speaker":"Annemie Tonken","startTime":1283.61,"endTime":1288.17,"body":"a lot more space to get creative"},{"speaker":"Annemie Tonken","startTime":1288.2,"endTime":1290.87,"body":"on the margins. Like, if you"},{"speaker":"Annemie Tonken","startTime":1288.2,"endTime":1290.87,"body":"want to try something out"},{"speaker":"Annemie Tonken","startTime":1290.87,"endTime":1293.93,"body":"artistically, if you want to try"},{"speaker":"Annemie Tonken","startTime":1290.87,"endTime":1293.93,"body":"a new offer or something like"},{"speaker":"Annemie Tonken","startTime":1293.93,"endTime":1297.14,"body":"that, you have a lot more"},{"speaker":"Annemie Tonken","startTime":1293.93,"endTime":1297.14,"body":"headspace to kind of play"},{"speaker":"Annemie Tonken","startTime":1297.14,"endTime":1300.74,"body":"around, then if you are just"},{"speaker":"Annemie Tonken","startTime":1297.14,"endTime":1300.74,"body":"constantly chasing your tail"},{"speaker":"Annemie Tonken","startTime":1300.74,"endTime":1308.0,"body":"trying to keep up with your own"},{"speaker":"Annemie Tonken","startTime":1300.74,"endTime":1308.0,"body":"ADHD business. Like it's the, it"},{"speaker":"Annemie Tonken","startTime":1308.0,"endTime":1310.94,"body":"seems fun at the beginning. And"},{"speaker":"Annemie Tonken","startTime":1308.0,"endTime":1310.94,"body":"at the beginning, it all feels"},{"speaker":"Annemie Tonken","startTime":1310.94,"endTime":1313.46,"body":"like that, because you're"},{"speaker":"Annemie Tonken","startTime":1310.94,"endTime":1313.46,"body":"learning everything new. But"},{"speaker":"Annemie Tonken","startTime":1313.46,"endTime":1318.17,"body":"once you settle into, you know,"},{"speaker":"Annemie Tonken","startTime":1313.46,"endTime":1318.17,"body":"a routine that it should not be"},{"speaker":"Annemie Tonken","startTime":1318.17,"endTime":1322.37,"body":"seen as the as the enemy, like,"},{"speaker":"Annemie Tonken","startTime":1318.17,"endTime":1322.37,"body":"you know, I think that within"},{"speaker":"Annemie Tonken","startTime":1322.37,"endTime":1325.91,"body":"that consistency, you can"},{"speaker":"Annemie Tonken","startTime":1322.37,"endTime":1325.91,"body":"actually find deeper creativity."},{"speaker":"Annemie Tonken","startTime":1325.94,"endTime":1326.27,"body":"So"},{"speaker":"Tavia Redburn","startTime":1327.29,"endTime":1330.95,"body":"I love that I"},{"speaker":"Tavia Redburn","startTime":1327.29,"endTime":1330.95,"body":"totally agree. And whenever, you"},{"speaker":"Tavia Redburn","startTime":1330.95,"endTime":1333.65,"body":"know, I at that earlier phase of"},{"speaker":"Tavia Redburn","startTime":1330.95,"endTime":1333.65,"body":"my business, when I would get an"},{"speaker":"Tavia Redburn","startTime":1333.65,"endTime":1336.23,"body":"inquiry for a senior or"},{"speaker":"Tavia Redburn","startTime":1333.65,"endTime":1336.23,"body":"something else, and I didn't"},{"speaker":"Tavia Redburn","startTime":1336.23,"endTime":1339.38,"body":"have a good process for it, it"},{"speaker":"Tavia Redburn","startTime":1336.23,"endTime":1339.38,"body":"was like, it's gonna take so"},{"speaker":"Tavia Redburn","startTime":1339.38,"endTime":1343.22,"body":"much of my brain power and"},{"speaker":"Tavia Redburn","startTime":1339.38,"endTime":1343.22,"body":"energy to think about the the"},{"speaker":"Tavia Redburn","startTime":1343.22,"endTime":1346.7,"body":"session flow and the editing."},{"speaker":"Tavia Redburn","startTime":1343.22,"endTime":1346.7,"body":"Like it's just so different."},{"speaker":"Tavia Redburn","startTime":1346.85,"endTime":1349.46,"body":"That that's another drawback to"},{"speaker":"Tavia Redburn","startTime":1346.85,"endTime":1349.46,"body":"having all these genres, like"},{"speaker":"Tavia Redburn","startTime":1349.46,"endTime":1353.36,"body":"you said, is like you're"},{"speaker":"Tavia Redburn","startTime":1349.46,"endTime":1353.36,"body":"expending so much energy trying"},{"speaker":"Tavia Redburn","startTime":1353.36,"endTime":1359.06,"body":"to do different things that you"},{"speaker":"Tavia Redburn","startTime":1353.36,"endTime":1359.06,"body":"can't really focus on the one"},{"speaker":"Tavia Redburn","startTime":1359.06,"endTime":1361.31,"body":"thing like you said that you do"},{"speaker":"Tavia Redburn","startTime":1359.06,"endTime":1361.31,"body":"have that extra energy to be"},{"speaker":"Tavia Redburn","startTime":1361.31,"endTime":1362.03,"body":"creative. So"},{"speaker":"Annemie Tonken","startTime":1362.06,"endTime":1364.16,"body":"I love that."},{"speaker":"Annemie Tonken","startTime":1362.06,"endTime":1364.16,"body":"When I first started my"},{"speaker":"Annemie Tonken","startTime":1364.16,"endTime":1367.55,"body":"business, I was doing weddings"},{"speaker":"Annemie Tonken","startTime":1364.16,"endTime":1367.55,"body":"and families. And I did that for"},{"speaker":"Annemie Tonken","startTime":1367.55,"endTime":1370.94,"body":"about six years. And then it was"},{"speaker":"Annemie Tonken","startTime":1367.55,"endTime":1370.94,"body":"my kids were getting older, and"},{"speaker":"Annemie Tonken","startTime":1370.94,"endTime":1375.05,"body":"my business was bigger. And I"},{"speaker":"Annemie Tonken","startTime":1370.94,"endTime":1375.05,"body":"had I was like, Nope, it's time"},{"speaker":"Annemie Tonken","startTime":1375.11,"endTime":1377.72,"body":"I need to pick one or the other"},{"speaker":"Annemie Tonken","startTime":1375.11,"endTime":1377.72,"body":"because it was was a ton of"},{"speaker":"Annemie Tonken","startTime":1377.72,"endTime":1381.41,"body":"energy to go into, like"},{"speaker":"Annemie Tonken","startTime":1377.72,"endTime":1381.41,"body":"marketing to both and dealing"},{"speaker":"Annemie Tonken","startTime":1381.41,"endTime":1384.8,"body":"with both whatever. So I did"},{"speaker":"Annemie Tonken","startTime":1381.41,"endTime":1384.8,"body":"exactly what you were suggesting"},{"speaker":"Annemie Tonken","startTime":1384.92,"endTime":1387.59,"body":"a little bit later in my"},{"speaker":"Annemie Tonken","startTime":1384.92,"endTime":1387.59,"body":"business. But I took all the"},{"speaker":"Annemie Tonken","startTime":1387.59,"endTime":1390.83,"body":"wedding stuff off of my website,"},{"speaker":"Annemie Tonken","startTime":1387.59,"endTime":1390.83,"body":"I stopped talking about"},{"speaker":"Annemie Tonken","startTime":1390.83,"endTime":1394.64,"body":"weddings, I still took weddings"},{"speaker":"Annemie Tonken","startTime":1390.83,"endTime":1394.64,"body":"from time to time for like, I"},{"speaker":"Annemie Tonken","startTime":1394.64,"endTime":1397.25,"body":"think that that petered out"},{"speaker":"Annemie Tonken","startTime":1394.64,"endTime":1397.25,"body":"after about a year and a half."},{"speaker":"Annemie Tonken","startTime":1397.25,"endTime":1399.68,"body":"And then at some point, I was"},{"speaker":"Annemie Tonken","startTime":1397.25,"endTime":1399.68,"body":"like, Yeah, I don't want to do"},{"speaker":"Annemie Tonken","startTime":1399.68,"endTime":1404.51,"body":"this anymore. Because exactly"},{"speaker":"Annemie Tonken","startTime":1399.68,"endTime":1404.51,"body":"that what I would find is that"},{"speaker":"Annemie Tonken","startTime":1404.57,"endTime":1407.78,"body":"when somebody would contact me"},{"speaker":"Annemie Tonken","startTime":1404.57,"endTime":1407.78,"body":"and say, Oh, you shot my"},{"speaker":"Annemie Tonken","startTime":1407.78,"endTime":1410.15,"body":"sister's wedding, and now I'm"},{"speaker":"Annemie Tonken","startTime":1407.78,"endTime":1410.15,"body":"getting married. And I'm hoping"},{"speaker":"Annemie Tonken","startTime":1410.15,"endTime":1412.34,"body":"that you'll I know that you"},{"speaker":"Annemie Tonken","startTime":1410.15,"endTime":1412.34,"body":"don't, you know, it doesn't look"},{"speaker":"Annemie Tonken","startTime":1412.34,"endTime":1414.35,"body":"like you take weddings anymore."},{"speaker":"Annemie Tonken","startTime":1412.34,"endTime":1414.35,"body":"But I'm hoping you'll make an"},{"speaker":"Annemie Tonken","startTime":1414.35,"endTime":1418.64,"body":"exception, I would get really"},{"speaker":"Annemie Tonken","startTime":1414.35,"endTime":1418.64,"body":"stressed because I was out of"},{"speaker":"Annemie Tonken","startTime":1418.64,"endTime":1423.77,"body":"practice my I used to have this"},{"speaker":"Annemie Tonken","startTime":1418.64,"endTime":1423.77,"body":"really pretty wedding PDF guide"},{"speaker":"Annemie Tonken","startTime":1423.77,"endTime":1426.35,"body":"thing. And every time somebody"},{"speaker":"Annemie Tonken","startTime":1423.77,"endTime":1426.35,"body":"would contact me, I'd have to"},{"speaker":"Annemie Tonken","startTime":1426.35,"endTime":1431.66,"body":"go, like adjust it, because it"},{"speaker":"Annemie Tonken","startTime":1426.35,"endTime":1431.66,"body":"wasn't up to date. And so it was"},{"speaker":"Annemie Tonken","startTime":1431.69,"endTime":1434.9,"body":"I would, I was doing all this"},{"speaker":"Annemie Tonken","startTime":1431.69,"endTime":1434.9,"body":"extra work. And it finally"},{"speaker":"Annemie Tonken","startTime":1434.9,"endTime":1438.53,"body":"occurred to me like, I'm ready,"},{"speaker":"Annemie Tonken","startTime":1434.9,"endTime":1438.53,"body":"I don't need to do this anymore,"},{"speaker":"Annemie Tonken","startTime":1438.53,"endTime":1441.35,"body":"I can let someone else take it."},{"speaker":"Annemie Tonken","startTime":1438.53,"endTime":1441.35,"body":"And that is such a it's a"},{"speaker":"Annemie Tonken","startTime":1441.35,"endTime":1444.5,"body":"freeing thing as well to really"},{"speaker":"Annemie Tonken","startTime":1441.35,"endTime":1444.5,"body":"be able to focus your energy in"},{"speaker":"Annemie Tonken","startTime":1444.5,"endTime":1451.52,"body":"one direction. So anyway, so"},{"speaker":"Annemie Tonken","startTime":1444.5,"endTime":1451.52,"body":"what I love is that now you have"},{"speaker":"Annemie Tonken","startTime":1451.52,"endTime":1454.49,"body":"gone through this whole process,"},{"speaker":"Annemie Tonken","startTime":1451.52,"endTime":1454.49,"body":"and now you have turned around"},{"speaker":"Annemie Tonken","startTime":1454.49,"endTime":1457.7,"body":"and you have like taken it"},{"speaker":"Annemie Tonken","startTime":1454.49,"endTime":1457.7,"body":"another level and you've created"},{"speaker":"Annemie Tonken","startTime":1457.7,"endTime":1462.65,"body":"this certification process. So"},{"speaker":"Annemie Tonken","startTime":1457.7,"endTime":1462.65,"body":"obviously, I'm trying to think I"},{"speaker":"Annemie Tonken","startTime":1462.65,"endTime":1465.38,"body":"don't know that every genre has"},{"speaker":"Annemie Tonken","startTime":1462.65,"endTime":1465.38,"body":"a certification process"},{"speaker":"Annemie Tonken","startTime":1465.38,"endTime":1469.01,"body":"available. But I think that"},{"speaker":"Annemie Tonken","startTime":1465.38,"endTime":1469.01,"body":"that's exceptionally smart and"},{"speaker":"Annemie Tonken","startTime":1469.43,"endTime":1471.86,"body":"probably important in birth"},{"speaker":"Annemie Tonken","startTime":1469.43,"endTime":1471.86,"body":"photography, because that's a"},{"speaker":"Annemie Tonken","startTime":1471.86,"endTime":1475.85,"body":"whole different set of"},{"speaker":"Annemie Tonken","startTime":1471.86,"endTime":1475.85,"body":"liabilities and responsibilities"},{"speaker":"Annemie Tonken","startTime":1475.85,"endTime":1478.88,"body":"and all that kind of thing. So I"},{"speaker":"Annemie Tonken","startTime":1475.85,"endTime":1478.88,"body":"would love to hear even though"},{"speaker":"Annemie Tonken","startTime":1478.88,"endTime":1482.36,"body":"that's not having to do with the"},{"speaker":"Annemie Tonken","startTime":1478.88,"endTime":1482.36,"body":"umbrella niching down it is sort"},{"speaker":"Annemie Tonken","startTime":1482.36,"endTime":1484.43,"body":"of the ultimate way to niche"},{"speaker":"Annemie Tonken","startTime":1482.36,"endTime":1484.43,"body":"down. So talk to me about"},{"speaker":"Annemie Tonken","startTime":1484.43,"endTime":1485.3,"body":"certification."},{"speaker":"Tavia Redburn","startTime":1486.56,"endTime":1491.09,"body":"Yeah, so"},{"speaker":"Tavia Redburn","startTime":1486.56,"endTime":1491.09,"body":"certification is a is something"},{"speaker":"Tavia Redburn","startTime":1491.09,"endTime":1494.27,"body":"that's kind of more common in"},{"speaker":"Tavia Redburn","startTime":1491.09,"endTime":1494.27,"body":"the birth community like doulas."},{"speaker":"Tavia Redburn","startTime":1494.27,"endTime":1497.54,"body":"You talked about getting us"},{"speaker":"Tavia Redburn","startTime":1494.27,"endTime":1497.54,"body":"being a certified doula midwives"},{"speaker":"Tavia Redburn","startTime":1497.66,"endTime":1502.1,"body":"are usually certified midwife."},{"speaker":"Tavia Redburn","startTime":1497.66,"endTime":1502.1,"body":"And when you're in someone's"},{"speaker":"Tavia Redburn","startTime":1502.1,"endTime":1506.12,"body":"birth space, it's so intimate."},{"speaker":"Tavia Redburn","startTime":1502.1,"endTime":1506.12,"body":"And I noticed that"},{"speaker":"Tavia Redburn","startTime":1506.27,"endTime":1509.36,"body":"photographers, birth"},{"speaker":"Tavia Redburn","startTime":1506.27,"endTime":1509.36,"body":"photographers were either more"},{"speaker":"Tavia Redburn","startTime":1509.36,"endTime":1511.94,"body":"of the birth mindset, or they"},{"speaker":"Tavia Redburn","startTime":1509.36,"endTime":1511.94,"body":"were more of the portrait"},{"speaker":"Tavia Redburn","startTime":1511.94,"endTime":1515.0,"body":"photographer mindset. And birth"},{"speaker":"Tavia Redburn","startTime":1511.94,"endTime":1515.0,"body":"photography is like this unique"},{"speaker":"Tavia Redburn","startTime":1515.0,"endTime":1517.85,"body":"combination of both because"},{"speaker":"Tavia Redburn","startTime":1515.0,"endTime":1517.85,"body":"you're not a portrait"},{"speaker":"Tavia Redburn","startTime":1517.85,"endTime":1521.36,"body":"photographer, but you're not the"},{"speaker":"Tavia Redburn","startTime":1517.85,"endTime":1521.36,"body":"birth support role, either. And"},{"speaker":"Tavia Redburn","startTime":1521.36,"endTime":1524.78,"body":"so it's like finding this"},{"speaker":"Tavia Redburn","startTime":1521.36,"endTime":1524.78,"body":"balance. And so what I realized"},{"speaker":"Tavia Redburn","startTime":1524.78,"endTime":1527.99,"body":"was there was something like"},{"speaker":"Tavia Redburn","startTime":1524.78,"endTime":1527.99,"body":"lacking in our industry of"},{"speaker":"Tavia Redburn","startTime":1528.32,"endTime":1532.22,"body":"certifying birth photographers,"},{"speaker":"Tavia Redburn","startTime":1528.32,"endTime":1532.22,"body":"just to help them understand"},{"speaker":"Tavia Redburn","startTime":1532.43,"endTime":1538.22,"body":"what their role is, as a birth"},{"speaker":"Tavia Redburn","startTime":1532.43,"endTime":1538.22,"body":"photographer. And that label of"},{"speaker":"Tavia Redburn","startTime":1538.22,"endTime":1542.75,"body":"certification allows the"},{"speaker":"Tavia Redburn","startTime":1538.22,"endTime":1542.75,"body":"photographer to confidently put"},{"speaker":"Tavia Redburn","startTime":1542.75,"endTime":1545.15,"body":"themselves out there because"},{"speaker":"Tavia Redburn","startTime":1542.75,"endTime":1545.15,"body":"they have gone through this"},{"speaker":"Tavia Redburn","startTime":1545.15,"endTime":1548.18,"body":"training, they've gone through"},{"speaker":"Tavia Redburn","startTime":1545.15,"endTime":1548.18,"body":"this education, they submit"},{"speaker":"Tavia Redburn","startTime":1548.18,"endTime":1551.87,"body":"galleries to be approved for the"},{"speaker":"Tavia Redburn","startTime":1548.18,"endTime":1551.87,"body":"photography side of things is"},{"speaker":"Tavia Redburn","startTime":1551.87,"endTime":1555.44,"body":"checked, as well as do they"},{"speaker":"Tavia Redburn","startTime":1551.87,"endTime":1555.44,"body":"understand how to behave in a"},{"speaker":"Tavia Redburn","startTime":1555.44,"endTime":1558.2,"body":"birth space, do they understand"},{"speaker":"Tavia Redburn","startTime":1555.44,"endTime":1558.2,"body":"when to go to the birth Do they"},{"speaker":"Tavia Redburn","startTime":1558.2,"endTime":1562.58,"body":"understand how to treat after"},{"speaker":"Tavia Redburn","startTime":1558.2,"endTime":1562.58,"body":"delivering the images and all of"},{"speaker":"Tavia Redburn","startTime":1562.58,"endTime":1565.67,"body":"that differently for a birth"},{"speaker":"Tavia Redburn","startTime":1562.58,"endTime":1565.67,"body":"client than they would for a"},{"speaker":"Tavia Redburn","startTime":1565.67,"endTime":1568.61,"body":"portrait client, because, you"},{"speaker":"Tavia Redburn","startTime":1565.67,"endTime":1568.61,"body":"know, if the birth client had"},{"speaker":"Tavia Redburn","startTime":1568.61,"endTime":1571.64,"body":"something traumatic happened to"},{"speaker":"Tavia Redburn","startTime":1568.61,"endTime":1571.64,"body":"them, or their birth didn't go"},{"speaker":"Tavia Redburn","startTime":1571.64,"endTime":1574.88,"body":"as planned, what does delivering"},{"speaker":"Tavia Redburn","startTime":1571.64,"endTime":1574.88,"body":"the photos to them look like"},{"speaker":"Tavia Redburn","startTime":1574.91,"endTime":1578.42,"body":"differently than, you know, a"},{"speaker":"Tavia Redburn","startTime":1574.91,"endTime":1578.42,"body":"newborn session or a wedding or"},{"speaker":"Tavia Redburn","startTime":1578.42,"endTime":1580.97,"body":"something like that. So there's"},{"speaker":"Tavia Redburn","startTime":1578.42,"endTime":1580.97,"body":"just a lot of like intricacies"},{"speaker":"Tavia Redburn","startTime":1580.97,"endTime":1584.87,"body":"that are different for birth"},{"speaker":"Tavia Redburn","startTime":1580.97,"endTime":1584.87,"body":"photographers. And so I saw"},{"speaker":"Tavia Redburn","startTime":1584.87,"endTime":1589.31,"body":"certification as a way to kind"},{"speaker":"Tavia Redburn","startTime":1584.87,"endTime":1589.31,"body":"of put a bow on all of that, and"},{"speaker":"Tavia Redburn","startTime":1589.31,"endTime":1592.7,"body":"kind of just say, like, when"},{"speaker":"Tavia Redburn","startTime":1589.31,"endTime":1592.7,"body":"you're a certified birth"},{"speaker":"Tavia Redburn","startTime":1592.7,"endTime":1596.0,"body":"photographer, it means that you"},{"speaker":"Tavia Redburn","startTime":1592.7,"endTime":1596.0,"body":"have reached these milestones,"},{"speaker":"Tavia Redburn","startTime":1596.03,"endTime":1599.15,"body":"you've achieved these things,"},{"speaker":"Tavia Redburn","startTime":1596.03,"endTime":1599.15,"body":"you have this code of conduct"},{"speaker":"Tavia Redburn","startTime":1599.18,"endTime":1603.14,"body":"that you follow, so that"},{"speaker":"Tavia Redburn","startTime":1599.18,"endTime":1603.14,"body":"hospitals and providers you can"},{"speaker":"Tavia Redburn","startTime":1603.14,"endTime":1606.05,"body":"present that to them and say,"},{"speaker":"Tavia Redburn","startTime":1603.14,"endTime":1606.05,"body":"this is the code of conduct I"},{"speaker":"Tavia Redburn","startTime":1606.05,"endTime":1610.94,"body":"abide by, it just I think raises"},{"speaker":"Tavia Redburn","startTime":1606.05,"endTime":1610.94,"body":"the bar for birth photography,"},{"speaker":"Tavia Redburn","startTime":1611.15,"endTime":1614.63,"body":"as a professional genre of"},{"speaker":"Tavia Redburn","startTime":1611.15,"endTime":1614.63,"body":"photography that is not going"},{"speaker":"Tavia Redburn","startTime":1614.63,"endTime":1614.99,"body":"away,"},{"speaker":"Annemie Tonken","startTime":1615.11,"endTime":1618.68,"body":"right? Which is"},{"speaker":"Annemie Tonken","startTime":1615.11,"endTime":1618.68,"body":"great, because I do think, not"},{"speaker":"Annemie Tonken","startTime":1618.68,"endTime":1624.44,"body":"only does that give important"},{"speaker":"Annemie Tonken","startTime":1618.68,"endTime":1624.44,"body":"knowledge to the photographer,"},{"speaker":"Annemie Tonken","startTime":1624.47,"endTime":1628.01,"body":"it also you know, when you are"},{"speaker":"Annemie Tonken","startTime":1624.47,"endTime":1628.01,"body":"in a position to potentially"},{"speaker":"Annemie Tonken","startTime":1628.01,"endTime":1632.0,"body":"hire a birth photographer, you"},{"speaker":"Annemie Tonken","startTime":1628.01,"endTime":1632.0,"body":"know, there are a very limited"},{"speaker":"Annemie Tonken","startTime":1632.0,"endTime":1635.48,"body":"number of people who are going"},{"speaker":"Annemie Tonken","startTime":1632.0,"endTime":1635.48,"body":"to be in that room with you. And"},{"speaker":"Annemie Tonken","startTime":1635.51,"endTime":1638.9,"body":"it, it must be pretty reassuring"},{"speaker":"Annemie Tonken","startTime":1635.51,"endTime":1638.9,"body":"to know this person is taking"},{"speaker":"Annemie Tonken","startTime":1638.9,"endTime":1642.11,"body":"this seriously, they have not"},{"speaker":"Annemie Tonken","startTime":1638.9,"endTime":1642.11,"body":"just kind of picked up their"},{"speaker":"Annemie Tonken","startTime":1642.11,"endTime":1645.65,"body":"camera and said, you know, what"},{"speaker":"Annemie Tonken","startTime":1642.11,"endTime":1645.65,"body":"would be interesting. I want to"},{"speaker":"Annemie Tonken","startTime":1645.65,"endTime":1647.78,"body":"go see somebody have a baby,"},{"speaker":"Annemie Tonken","startTime":1645.65,"endTime":1647.78,"body":"I'll say I'm a birth"},{"speaker":"Annemie Tonken","startTime":1647.78,"endTime":1651.14,"body":"photographer. I think that"},{"speaker":"Annemie Tonken","startTime":1647.78,"endTime":1651.14,"body":"that's, I think it's great. I'm"},{"speaker":"Annemie Tonken","startTime":1651.17,"endTime":1654.11,"body":"glad that you're providing that"},{"speaker":"Annemie Tonken","startTime":1651.17,"endTime":1654.11,"body":"service. And helping people,"},{"speaker":"Annemie Tonken","startTime":1654.41,"endTime":1657.14,"body":"especially coming from the"},{"speaker":"Annemie Tonken","startTime":1654.41,"endTime":1657.14,"body":"medical side of things like it"},{"speaker":"Annemie Tonken","startTime":1657.14,"endTime":1660.68,"body":"is, you know, there's a lot to"},{"speaker":"Annemie Tonken","startTime":1657.14,"endTime":1660.68,"body":"know about, like, when to be"},{"speaker":"Annemie Tonken","startTime":1660.95,"endTime":1664.1,"body":"where and when to get out of the"},{"speaker":"Annemie Tonken","startTime":1660.95,"endTime":1664.1,"body":"way and all that sort of stuff."},{"speaker":"Annemie Tonken","startTime":1664.1,"endTime":1668.96,"body":"So, so that's super cool. Well,"},{"speaker":"Annemie Tonken","startTime":1664.1,"endTime":1668.96,"body":"Tavia I really appreciate you"},{"speaker":"Annemie Tonken","startTime":1668.96,"endTime":1671.54,"body":"taking the time to come on and"},{"speaker":"Annemie Tonken","startTime":1668.96,"endTime":1671.54,"body":"chat with us. And I know that"},{"speaker":"Annemie Tonken","startTime":1671.57,"endTime":1674.21,"body":"especially our birth"},{"speaker":"Annemie Tonken","startTime":1671.57,"endTime":1674.21,"body":"photographers who are listening"},{"speaker":"Annemie Tonken","startTime":1674.24,"endTime":1677.39,"body":"are gonna be like, I want to"},{"speaker":"Annemie Tonken","startTime":1674.24,"endTime":1677.39,"body":"check out more so tell everybody"},{"speaker":"Annemie Tonken","startTime":1677.39,"endTime":1678.41,"body":"where they can find you."},{"speaker":"Tavia Redburn","startTime":1679.14,"endTime":1682.83,"body":"Yeah, absolutely."},{"speaker":"Tavia Redburn","startTime":1679.14,"endTime":1682.83,"body":"So I actually have a workbook if"},{"speaker":"Tavia Redburn","startTime":1682.83,"endTime":1685.38,"body":"you're like, I want to get into"},{"speaker":"Tavia Redburn","startTime":1682.83,"endTime":1685.38,"body":"birth photography, and I'm not"},{"speaker":"Tavia Redburn","startTime":1685.38,"endTime":1689.1,"body":"sure what I need like on called"},{"speaker":"Tavia Redburn","startTime":1685.38,"endTime":1689.1,"body":"Child Care and how to start your"},{"speaker":"Tavia Redburn","startTime":1689.1,"endTime":1692.52,"body":"business and what gear for birth"},{"speaker":"Tavia Redburn","startTime":1689.1,"endTime":1692.52,"body":"and all of that. It's a eight"},{"speaker":"Tavia Redburn","startTime":1692.52,"endTime":1695.34,"body":"step process to start your birth"},{"speaker":"Tavia Redburn","startTime":1692.52,"endTime":1695.34,"body":"photography business. You can"},{"speaker":"Tavia Redburn","startTime":1695.34,"endTime":1697.14,"body":"get that at"},{"speaker":"Tavia Redburn","startTime":1695.34,"endTime":1697.14,"body":"birthphotographyschool.com/start."},{"speaker":"Tavia Redburn","startTime":1699.69,"endTime":1702.39,"body":"I also have a free training if"},{"speaker":"Tavia Redburn","startTime":1699.69,"endTime":1702.39,"body":"anybody's listening to this, and"},{"speaker":"Tavia Redburn","startTime":1702.39,"endTime":1704.13,"body":"they're like, Okay, birth"},{"speaker":"Tavia Redburn","startTime":1702.39,"endTime":1704.13,"body":"photography sounds kind of"},{"speaker":"Tavia Redburn","startTime":1704.13,"endTime":1706.77,"body":"interesting. I want to learn"},{"speaker":"Tavia Redburn","startTime":1704.13,"endTime":1706.77,"body":"more about what that looks like."},{"speaker":"Tavia Redburn","startTime":1707.19,"endTime":1709.32,"body":"It's all about how to"},{"speaker":"Tavia Redburn","startTime":1707.19,"endTime":1709.32,"body":"beautifully photograph birth so"},{"speaker":"Tavia Redburn","startTime":1709.32,"endTime":1712.8,"body":"that you can become a high"},{"speaker":"Tavia Redburn","startTime":1709.32,"endTime":1712.8,"body":"demand photographer that is at"},{"speaker":"Tavia Redburn","startTime":1712.83,"endTime":1714.54,"body":"birthphotography.school.com/training."},{"speaker":"Annemie Tonken","startTime":1716.15,"endTime":1718.34,"body":"Love it. Okay,"},{"speaker":"Annemie Tonken","startTime":1716.15,"endTime":1718.34,"body":"and we will link those in the"},{"speaker":"Annemie Tonken","startTime":1718.34,"endTime":1721.4,"body":"show notes. But again, thank you"},{"speaker":"Annemie Tonken","startTime":1718.34,"endTime":1721.4,"body":"so much for taking the time to"},{"speaker":"Annemie Tonken","startTime":1721.4,"endTime":1725.03,"body":"come on and chat with us. I love"},{"speaker":"Annemie Tonken","startTime":1721.4,"endTime":1725.03,"body":"to getting to take this little"},{"speaker":"Annemie Tonken","startTime":1725.03,"endTime":1730.49,"body":"walk down the birth photography"},{"speaker":"Annemie Tonken","startTime":1725.03,"endTime":1730.49,"body":"pathway that I have I have such"},{"speaker":"Annemie Tonken","startTime":1730.49,"endTime":1731.69,"body":"a big spot in my heart for"},{"speaker":"Tavia Redburn","startTime":1732.89,"endTime":1735.17,"body":"thank you so much"},{"speaker":"Tavia Redburn","startTime":1732.89,"endTime":1735.17,"body":"for having me. All right, have"},{"speaker":"Annemie Tonken","startTime":1735.17,"endTime":1738.62,"body":"a great day."},{"speaker":"Annemie Tonken","startTime":1735.17,"endTime":1738.62,"body":"Well, that's it for this week's"},{"speaker":"Annemie Tonken","startTime":1738.62,"endTime":1741.86,"body":"episode of This can't be that"},{"speaker":"Annemie Tonken","startTime":1738.62,"endTime":1741.86,"body":"hard. I'll be back Same time,"},{"speaker":"Annemie Tonken","startTime":1741.89,"endTime":1745.31,"body":"same place next week. In the"},{"speaker":"Annemie Tonken","startTime":1741.89,"endTime":1745.31,"body":"meantime, you can find more"},{"speaker":"Annemie Tonken","startTime":1745.31,"endTime":1748.28,"body":"information about this episode,"},{"speaker":"Annemie Tonken","startTime":1745.31,"endTime":1748.28,"body":"along with all the relevant"},{"speaker":"Annemie Tonken","startTime":1748.28,"endTime":1751.22,"body":"links, notes and downloads at"},{"speaker":"Annemie Tonken","startTime":1748.28,"endTime":1751.22,"body":"this can't be that"},{"speaker":"Annemie Tonken","startTime":1751.22,"endTime":1755.6,"body":"hard.com/learning If you like"},{"speaker":"Annemie Tonken","startTime":1751.22,"endTime":1755.6,"body":"the podcast, be sure to hit the"},{"speaker":"Annemie Tonken","startTime":1755.6,"endTime":1759.23,"body":"subscribe button. Even better,"},{"speaker":"Annemie Tonken","startTime":1755.6,"endTime":1759.23,"body":"share the love by leaving a"},{"speaker":"Annemie Tonken","startTime":1759.23,"endTime":1763.37,"body":"review in iTunes. And as always,"},{"speaker":"Annemie Tonken","startTime":1759.23,"endTime":1763.37,"body":"thanks so much for joining me. I"},{"speaker":"Annemie Tonken","startTime":1763.37,"endTime":1765.23,"body":"hope you have a fantastic week."}]}