{"version":"1.0.0","segments":[{"speaker":"Annemie Tonken","startTime":0.0,"endTime":3.36,"body":"at one point or"},{"speaker":"Annemie Tonken","startTime":0.0,"endTime":3.36,"body":"another, every single one of you"},{"speaker":"Annemie Tonken","startTime":3.39,"endTime":7.68,"body":"who's listening who is currently"},{"speaker":"Annemie Tonken","startTime":3.39,"endTime":7.68,"body":"running a photography business,"},{"speaker":"Annemie Tonken","startTime":7.74,"endTime":13.65,"body":"looked in the mirror and said, I"},{"speaker":"Annemie Tonken","startTime":7.74,"endTime":13.65,"body":"have what it takes. But once you"},{"speaker":"Annemie Tonken","startTime":13.65,"endTime":17.55,"body":"actually get into running a"},{"speaker":"Annemie Tonken","startTime":13.65,"endTime":17.55,"body":"business, at the beginning at"},{"speaker":"Annemie Tonken","startTime":17.55,"endTime":21.12,"body":"the middle way down the line in"},{"speaker":"Annemie Tonken","startTime":17.55,"endTime":21.12,"body":"your business, there will be"},{"speaker":"Annemie Tonken","startTime":21.12,"endTime":25.5,"body":"days, when you look back in that"},{"speaker":"Annemie Tonken","startTime":21.12,"endTime":25.5,"body":"same mirror and ask yourself"},{"speaker":"Annemie Tonken","startTime":25.53,"endTime":29.25,"body":"what you were possibly thinking,"},{"speaker":"Annemie Tonken","startTime":25.53,"endTime":29.25,"body":"like, What business do I have"},{"speaker":"Annemie Tonken","startTime":29.28,"endTime":32.46,"body":"doing this, whether something"},{"speaker":"Annemie Tonken","startTime":29.28,"endTime":32.46,"body":"happens, that's a big blow to"},{"speaker":"Annemie Tonken","startTime":32.46,"endTime":35.85,"body":"your confidence, or if your"},{"speaker":"Annemie Tonken","startTime":32.46,"endTime":35.85,"body":"phone just isn't ringing the way"},{"speaker":"Annemie Tonken","startTime":35.85,"endTime":41.31,"body":"that it was before. Or if you"},{"speaker":"Annemie Tonken","startTime":35.85,"endTime":41.31,"body":"are just at a place where you"},{"speaker":"Annemie Tonken","startTime":41.31,"endTime":43.98,"body":"don't really remember why you"},{"speaker":"Annemie Tonken","startTime":41.31,"endTime":43.98,"body":"got into this business in the"},{"speaker":"Annemie Tonken","startTime":43.98,"endTime":48.66,"body":"first place. Sometimes what you"},{"speaker":"Annemie Tonken","startTime":43.98,"endTime":48.66,"body":"need is to get out from in front"},{"speaker":"Annemie Tonken","startTime":48.66,"endTime":52.65,"body":"of the mirror and go talk to"},{"speaker":"Annemie Tonken","startTime":48.66,"endTime":52.65,"body":"someone else who can see you and"},{"speaker":"Annemie Tonken","startTime":52.65,"endTime":57.18,"body":"see what you have to offer from"},{"speaker":"Annemie Tonken","startTime":52.65,"endTime":57.18,"body":"a more unbiased perspective."},{"speaker":"Annemie Tonken","startTime":57.72,"endTime":61.62,"body":"Paige Ray's name came across my"},{"speaker":"Annemie Tonken","startTime":57.72,"endTime":61.62,"body":"desk a few times before I"},{"speaker":"Annemie Tonken","startTime":61.62,"endTime":64.32,"body":"finally reached out and said, I"},{"speaker":"Annemie Tonken","startTime":61.62,"endTime":64.32,"body":"think we need to have a"},{"speaker":"Annemie Tonken","startTime":64.32,"endTime":69.6,"body":"conversation on the podcast. And"},{"speaker":"Annemie Tonken","startTime":64.32,"endTime":69.6,"body":"I am so glad that I did. Because"},{"speaker":"Annemie Tonken","startTime":69.63,"endTime":72.48,"body":"the conversation that I'm about"},{"speaker":"Annemie Tonken","startTime":69.63,"endTime":72.48,"body":"to share with you, even though"},{"speaker":"Annemie Tonken","startTime":72.48,"endTime":76.32,"body":"it didn't really have any"},{"speaker":"Annemie Tonken","startTime":72.48,"endTime":76.32,"body":"specific, like how to agenda"},{"speaker":"Annemie Tonken","startTime":76.68,"endTime":80.46,"body":"ended up being the perfect"},{"speaker":"Annemie Tonken","startTime":76.68,"endTime":80.46,"body":"injection of confidence and"},{"speaker":"Annemie Tonken","startTime":80.46,"endTime":85.26,"body":"positive thinking that I needed."},{"speaker":"Annemie Tonken","startTime":80.46,"endTime":85.26,"body":"And I imagine that maybe you"},{"speaker":"Annemie Tonken","startTime":85.26,"endTime":89.34,"body":"might need that. If not today,"},{"speaker":"Annemie Tonken","startTime":85.26,"endTime":89.34,"body":"then sometime soon as well. So I"},{"speaker":"Annemie Tonken","startTime":89.34,"endTime":92.34,"body":"know you're going to love this"},{"speaker":"Annemie Tonken","startTime":89.34,"endTime":92.34,"body":"conversation with Paige Ray."},{"speaker":"Annemie Tonken","startTime":92.76,"endTime":97.68,"body":"Paige is a branding photographer"},{"speaker":"Annemie Tonken","startTime":92.76,"endTime":97.68,"body":"and a creative catalyst based in"},{"speaker":"Annemie Tonken","startTime":97.71,"endTime":102.15,"body":"LA. And she works with creatives"},{"speaker":"Annemie Tonken","startTime":97.71,"endTime":102.15,"body":"of all kinds, helping them see"},{"speaker":"Annemie Tonken","startTime":102.15,"endTime":105.99,"body":"the beauty, the strength and the"},{"speaker":"Annemie Tonken","startTime":102.15,"endTime":105.99,"body":"unique value that they bring to"},{"speaker":"Annemie Tonken","startTime":105.99,"endTime":109.23,"body":"the business. Whether she is"},{"speaker":"Annemie Tonken","startTime":105.99,"endTime":109.23,"body":"doing that from the other side"},{"speaker":"Annemie Tonken","startTime":109.26,"endTime":113.1,"body":"of the camera or as a coach and"},{"speaker":"Annemie Tonken","startTime":109.26,"endTime":113.1,"body":"mastermind leader. If you're"},{"speaker":"Annemie Tonken","startTime":113.1,"endTime":115.59,"body":"anything like me, this"},{"speaker":"Annemie Tonken","startTime":113.1,"endTime":115.59,"body":"conversation will have you"},{"speaker":"Annemie Tonken","startTime":115.59,"endTime":119.43,"body":"feeling renewed energy and"},{"speaker":"Annemie Tonken","startTime":115.59,"endTime":119.43,"body":"excitement about your business,"},{"speaker":"Annemie Tonken","startTime":119.46,"endTime":123.39,"body":"which is something I think we"},{"speaker":"Annemie Tonken","startTime":119.46,"endTime":123.39,"body":"could all use. Welcome to this"},{"speaker":"Annemie Tonken","startTime":123.39,"endTime":126.81,"body":"can't be that hard. My name is"},{"speaker":"Annemie Tonken","startTime":123.39,"endTime":126.81,"body":"Annemie Tonken. And I help"},{"speaker":"Annemie Tonken","startTime":126.81,"endTime":130.02,"body":"photographers run profitable,"},{"speaker":"Annemie Tonken","startTime":126.81,"endTime":130.02,"body":"sustainable businesses that they"},{"speaker":"Annemie Tonken","startTime":130.02,"endTime":134.73,"body":"love. Each week on the podcast,"},{"speaker":"Annemie Tonken","startTime":130.02,"endTime":134.73,"body":"I cover simple, actionable"},{"speaker":"Annemie Tonken","startTime":134.73,"endTime":137.88,"body":"strategies and systems that"},{"speaker":"Annemie Tonken","startTime":134.73,"endTime":137.88,"body":"photographers at every level of"},{"speaker":"Annemie Tonken","startTime":137.88,"endTime":141.72,"body":"experience can use to earn more"},{"speaker":"Annemie Tonken","startTime":137.88,"endTime":141.72,"body":"money in a more sustainable way."},{"speaker":"Annemie Tonken","startTime":142.62,"endTime":145.59,"body":"Running a photography business"},{"speaker":"Annemie Tonken","startTime":142.62,"endTime":145.59,"body":"doesn't have to be that hard."},{"speaker":"Annemie Tonken","startTime":146.04,"endTime":152.46,"body":"You can do it. And I can show"},{"speaker":"Annemie Tonken","startTime":146.04,"endTime":152.46,"body":"you how. Paige Ray, it is"},{"speaker":"Annemie Tonken","startTime":152.46,"endTime":154.68,"body":"wonderful to have you on this"},{"speaker":"Annemie Tonken","startTime":152.46,"endTime":154.68,"body":"can't be that hard. How are you"},{"speaker":"Annemie Tonken","startTime":154.68,"endTime":155.1,"body":"today?"},{"speaker":"Paige Ray","startTime":155.19,"endTime":158.88,"body":"Thank you so much for"},{"speaker":"Paige Ray","startTime":155.19,"endTime":158.88,"body":"having me on me. I'm so grateful"},{"speaker":"Paige Ray","startTime":158.88,"endTime":162.06,"body":"and excited to be here. I'm"},{"speaker":"Paige Ray","startTime":158.88,"endTime":162.06,"body":"doing great. How are you?"},{"speaker":"Annemie Tonken","startTime":162.54,"endTime":166.29,"body":"I am also doing"},{"speaker":"Annemie Tonken","startTime":162.54,"endTime":166.29,"body":"well, the spring is starting to"},{"speaker":"Annemie Tonken","startTime":166.32,"endTime":170.07,"body":"spring around here in North"},{"speaker":"Annemie Tonken","startTime":166.32,"endTime":170.07,"body":"Carolina. So that's always a"},{"speaker":"Annemie Tonken","startTime":170.07,"endTime":175.14,"body":"lovely time of year and feeling."},{"speaker":"Annemie Tonken","startTime":170.07,"endTime":175.14,"body":"Although I believe that we are"},{"speaker":"Annemie Tonken","startTime":175.92,"endTime":179.61,"body":"probably I'm saying that. And I"},{"speaker":"Annemie Tonken","startTime":175.92,"endTime":179.61,"body":"think this is going to be shared"},{"speaker":"Annemie Tonken","startTime":179.61,"endTime":184.26,"body":"later. So that's the beauty of"},{"speaker":"Annemie Tonken","startTime":179.61,"endTime":184.26,"body":"these conversations that happen"},{"speaker":"Annemie Tonken","startTime":184.29,"endTime":189.12,"body":"asynchronously. Well, I talked"},{"speaker":"Annemie Tonken","startTime":184.29,"endTime":189.12,"body":"about you a little bit in the"},{"speaker":"Annemie Tonken","startTime":189.12,"endTime":192.51,"body":"introduction, but I would love"},{"speaker":"Annemie Tonken","startTime":189.12,"endTime":192.51,"body":"to have you just kind of jump in"},{"speaker":"Annemie Tonken","startTime":192.51,"endTime":197.01,"body":"and give us a little backstory"},{"speaker":"Annemie Tonken","startTime":192.51,"endTime":197.01,"body":"on who you are. You know what"},{"speaker":"Annemie Tonken","startTime":197.01,"endTime":201.57,"body":"your photography journey as has"},{"speaker":"Annemie Tonken","startTime":197.01,"endTime":201.57,"body":"been all about and and what"},{"speaker":"Annemie Tonken","startTime":201.57,"endTime":202.56,"body":"you're doing these days?"},{"speaker":"Paige Ray","startTime":203.11,"endTime":206.8,"body":"Oh, great. Okay, so I"},{"speaker":"Paige Ray","startTime":203.11,"endTime":206.8,"body":"like to say that I am a creative"},{"speaker":"Paige Ray","startTime":206.8,"endTime":208.06,"body":"for creatives that we take some"},{"speaker":"Paige Ray","startTime":206.8,"endTime":208.06,"body":"some of the load off of your"},{"speaker":"Paige Ray","startTime":208.12,"endTime":211.21,"body":"shoulders. So you can have more"},{"speaker":"Paige Ray","startTime":208.12,"endTime":211.21,"body":"brain space to actually make the"},{"speaker":"Paige Ray","startTime":211.21,"endTime":216.46,"body":"things that you want to be"},{"speaker":"Paige Ray","startTime":211.21,"endTime":216.46,"body":"making. But it was definitely a"},{"speaker":"Paige Ray","startTime":216.46,"endTime":220.48,"body":"long and winding road to get"},{"speaker":"Paige Ray","startTime":216.46,"endTime":220.48,"body":"here. So I guess if we are"},{"speaker":"Paige Ray","startTime":220.48,"endTime":225.19,"body":"backing up, we're backing up to"},{"speaker":"Paige Ray","startTime":220.48,"endTime":225.19,"body":"wow, coming up on about eight"},{"speaker":"Paige Ray","startTime":225.19,"endTime":229.24,"body":"years ago. Time goes by so fast."},{"speaker":"Paige Ray","startTime":225.19,"endTime":229.24,"body":"I can't even wrap my brain"},{"speaker":"Paige Ray","startTime":229.24,"endTime":232.9,"body":"around that. But I started my"},{"speaker":"Paige Ray","startTime":229.24,"endTime":232.9,"body":"business about eight years ago,"},{"speaker":"Paige Ray","startTime":232.96,"endTime":236.26,"body":"I was married at the time and I"},{"speaker":"Paige Ray","startTime":232.96,"endTime":236.26,"body":"was really excited to like get"},{"speaker":"Paige Ray","startTime":236.26,"endTime":240.94,"body":"out, go for it. You know, do the"},{"speaker":"Paige Ray","startTime":236.26,"endTime":240.94,"body":"thing I love to do. And after"},{"speaker":"Paige Ray","startTime":240.94,"endTime":243.16,"body":"about a year in business, I"},{"speaker":"Paige Ray","startTime":240.94,"endTime":243.16,"body":"ended up going through a"},{"speaker":"Paige Ray","startTime":243.16,"endTime":248.71,"body":"divorce. And it Oh, man, that"},{"speaker":"Paige Ray","startTime":243.16,"endTime":248.71,"body":"was a pretty quick reality check"},{"speaker":"Paige Ray","startTime":248.71,"endTime":252.34,"body":"in terms of I need to figure out"},{"speaker":"Paige Ray","startTime":248.71,"endTime":252.34,"body":"how to make my business"},{"speaker":"Paige Ray","startTime":252.34,"endTime":255.19,"body":"profitable now because it hadn't"},{"speaker":"Paige Ray","startTime":252.34,"endTime":255.19,"body":"been profitable up to that"},{"speaker":"Paige Ray","startTime":255.19,"endTime":260.08,"body":"point. I think Year One of my"},{"speaker":"Paige Ray","startTime":255.19,"endTime":260.08,"body":"business. I made $9,000 Yeah, I"},{"speaker":"Paige Ray","startTime":260.08,"endTime":264.91,"body":"know. We all kind of go through"},{"speaker":"Paige Ray","startTime":260.08,"endTime":264.91,"body":"that. Yeah, yeah. But obviously,"},{"speaker":"Paige Ray","startTime":264.91,"endTime":267.73,"body":"you know, I'm not going to be"},{"speaker":"Paige Ray","startTime":264.91,"endTime":267.73,"body":"able to pay my bills on nine"},{"speaker":"Paige Ray","startTime":267.76,"endTime":271.75,"body":"that 9000 a year so I, I really"},{"speaker":"Paige Ray","startTime":267.76,"endTime":271.75,"body":"had to kind of figure out okay,"},{"speaker":"Paige Ray","startTime":271.75,"endTime":278.5,"body":"how do I make money doing what I"},{"speaker":"Paige Ray","startTime":271.75,"endTime":278.5,"body":"love? And would love to say that"},{"speaker":"Paige Ray","startTime":278.5,"endTime":281.2,"body":"I figured it out so quickly and"},{"speaker":"Paige Ray","startTime":278.5,"endTime":281.2,"body":"things were all you know,"},{"speaker":"Paige Ray","startTime":281.2,"endTime":283.66,"body":"flowers and rainbows and things"},{"speaker":"Paige Ray","startTime":281.2,"endTime":283.66,"body":"like that, but it was actually"},{"speaker":"Paige Ray","startTime":283.66,"endTime":287.26,"body":"quite a few years of struggling"},{"speaker":"Paige Ray","startTime":283.66,"endTime":287.26,"body":"and trying to figure out you"},{"speaker":"Paige Ray","startTime":287.26,"endTime":290.44,"body":"know, how do I do this? What"},{"speaker":"Paige Ray","startTime":287.26,"endTime":290.44,"body":"does it even mean to sell"},{"speaker":"Paige Ray","startTime":290.44,"endTime":293.47,"body":"something? How do you learn"},{"speaker":"Paige Ray","startTime":290.44,"endTime":293.47,"body":"sales? How do you get good at"},{"speaker":"Paige Ray","startTime":293.47,"endTime":297.64,"body":"that? So it was it was"},{"speaker":"Paige Ray","startTime":293.47,"endTime":297.64,"body":"definitely a long and winding"},{"speaker":"Paige Ray","startTime":297.64,"endTime":300.94,"body":"road. By the time I actually"},{"speaker":"Paige Ray","startTime":297.64,"endTime":300.94,"body":"figured out how run a business,"},{"speaker":"Paige Ray","startTime":300.97,"endTime":303.34,"body":"how to make it profitable and"},{"speaker":"Paige Ray","startTime":300.97,"endTime":303.34,"body":"how to do it in a way that"},{"speaker":"Paige Ray","startTime":303.34,"endTime":307.45,"body":"didn't like burn me out that was"},{"speaker":"Paige Ray","startTime":303.34,"endTime":307.45,"body":"actually enjoyable, I kind of"},{"speaker":"Paige Ray","startTime":307.45,"endTime":309.91,"body":"got to the end of that long road"},{"speaker":"Paige Ray","startTime":307.45,"endTime":309.91,"body":"and I looked back and I was"},{"speaker":"Paige Ray","startTime":309.91,"endTime":313.45,"body":"like, I don't think any creative"},{"speaker":"Paige Ray","startTime":309.91,"endTime":313.45,"body":"should have to go through that"},{"speaker":"Paige Ray","startTime":313.45,"endTime":316.57,"body":"there are ways that we can like"},{"speaker":"Paige Ray","startTime":313.45,"endTime":316.57,"body":"speed up these processes, so"},{"speaker":"Paige Ray","startTime":316.57,"endTime":320.41,"body":"that we don't feel like we're"},{"speaker":"Paige Ray","startTime":316.57,"endTime":320.41,"body":"like in the dark anymore. So"},{"speaker":"Paige Ray","startTime":320.41,"endTime":323.8,"body":"that's when I just started kind"},{"speaker":"Paige Ray","startTime":320.41,"endTime":323.8,"body":"of also bringing into my"},{"speaker":"Paige Ray","startTime":323.8,"endTime":327.16,"body":"business, the education part of"},{"speaker":"Paige Ray","startTime":323.8,"endTime":327.16,"body":"it so that I could bring other"},{"speaker":"Paige Ray","startTime":327.16,"endTime":330.67,"body":"creatives along with me. So"},{"speaker":"Paige Ray","startTime":327.16,"endTime":330.67,"body":"maybe they didn't have to learn"},{"speaker":"Paige Ray","startTime":330.67,"endTime":333.58,"body":"the lessons that I learned quite"},{"speaker":"Paige Ray","startTime":330.67,"endTime":333.58,"body":"so harshly."},{"speaker":"Annemie Tonken","startTime":333.9,"endTime":336.24,"body":"Yeah,"},{"speaker":"Annemie Tonken","startTime":333.9,"endTime":336.24,"body":"absolutely. Well, and that was"},{"speaker":"Annemie Tonken","startTime":336.24,"endTime":339.6,"body":"one of the things that really"},{"speaker":"Annemie Tonken","startTime":336.24,"endTime":339.6,"body":"drew drew me to you was sort of"},{"speaker":"Annemie Tonken","startTime":339.6,"endTime":344.52,"body":"this shared story of like, how"},{"speaker":"Annemie Tonken","startTime":339.6,"endTime":344.52,"body":"it was earlier in your career, I"},{"speaker":"Annemie Tonken","startTime":344.52,"endTime":348.06,"body":"had the benefit of having seven"},{"speaker":"Annemie Tonken","startTime":344.52,"endTime":348.06,"body":"years and like having gotten to"},{"speaker":"Annemie Tonken","startTime":348.06,"endTime":352.2,"body":"the place where I was profitable"},{"speaker":"Annemie Tonken","startTime":348.06,"endTime":352.2,"body":"before I hit the like, divorce"},{"speaker":"Annemie Tonken","startTime":352.26,"endTime":356.34,"body":"reset, you know, like, what is"},{"speaker":"Annemie Tonken","startTime":352.26,"endTime":356.34,"body":"what is about to happen. But in"},{"speaker":"Annemie Tonken","startTime":356.34,"endTime":359.82,"body":"many ways, I'm really inspired"},{"speaker":"Annemie Tonken","startTime":356.34,"endTime":359.82,"body":"by the fact that even just a"},{"speaker":"Annemie Tonken","startTime":359.82,"endTime":364.92,"body":"year into your business, you"},{"speaker":"Annemie Tonken","startTime":359.82,"endTime":364.92,"body":"didn't take that as like, Well,"},{"speaker":"Annemie Tonken","startTime":364.95,"endTime":368.4,"body":"nevermind, this isn't gonna"},{"speaker":"Annemie Tonken","startTime":364.95,"endTime":368.4,"body":"work, but instead continued to"},{"speaker":"Annemie Tonken","startTime":368.4,"endTime":372.33,"body":"iterate and the fact that it"},{"speaker":"Annemie Tonken","startTime":368.4,"endTime":372.33,"body":"wasn't all smooth sailing for"},{"speaker":"Annemie Tonken","startTime":372.33,"endTime":375.24,"body":"you the fact that it was not"},{"speaker":"Annemie Tonken","startTime":372.33,"endTime":375.24,"body":"just like, and then I magically"},{"speaker":"Annemie Tonken","startTime":375.24,"endTime":380.82,"body":"had a business that worked fine,"},{"speaker":"Annemie Tonken","startTime":375.24,"endTime":380.82,"body":"I think is just so much more of"},{"speaker":"Annemie Tonken","startTime":380.82,"endTime":385.38,"body":"a reality. So a little bit about"},{"speaker":"Annemie Tonken","startTime":380.82,"endTime":385.38,"body":"me, before I was a photographer,"},{"speaker":"Annemie Tonken","startTime":385.38,"endTime":389.46,"body":"I worked as a labor and delivery"},{"speaker":"Annemie Tonken","startTime":385.38,"endTime":389.46,"body":"nurse. And one of the things"},{"speaker":"Annemie Tonken","startTime":389.49,"endTime":395.1,"body":"that I that used to drive me"},{"speaker":"Annemie Tonken","startTime":389.49,"endTime":395.1,"body":"crazy was that women would come"},{"speaker":"Annemie Tonken","startTime":395.1,"endTime":400.5,"body":"in having been told that, if you"},{"speaker":"Annemie Tonken","startTime":395.1,"endTime":400.5,"body":"were doing it correctly,"},{"speaker":"Annemie Tonken","startTime":400.5,"endTime":405.0,"body":"breastfeeding was a painless"},{"speaker":"Annemie Tonken","startTime":400.5,"endTime":405.0,"body":"experience, that's in a lot of"},{"speaker":"Annemie Tonken","startTime":405.0,"endTime":407.52,"body":"places, or at least it was."},{"speaker":"Annemie Tonken","startTime":405.0,"endTime":407.52,"body":"This was now like, 12 years ago,"},{"speaker":"Annemie Tonken","startTime":407.52,"endTime":412.95,"body":"more than that, and, and so they"},{"speaker":"Annemie Tonken","startTime":407.52,"endTime":412.95,"body":"would, you know, after a period"},{"speaker":"Annemie Tonken","startTime":412.95,"endTime":415.05,"body":"of time, and this wasn't"},{"speaker":"Annemie Tonken","startTime":412.95,"endTime":415.05,"body":"necessarily just like in the"},{"speaker":"Annemie Tonken","startTime":415.05,"endTime":418.53,"body":"labor and delivery unit, but"},{"speaker":"Annemie Tonken","startTime":415.05,"endTime":418.53,"body":"like, in the few days later that"},{"speaker":"Annemie Tonken","startTime":418.53,"endTime":421.59,"body":"they were still there. And just"},{"speaker":"Annemie Tonken","startTime":418.53,"endTime":421.59,"body":"in the sort of next couple of"},{"speaker":"Annemie Tonken","startTime":421.59,"endTime":425.19,"body":"weeks, many women would feel"},{"speaker":"Annemie Tonken","startTime":421.59,"endTime":425.19,"body":"like they were failing, if they"},{"speaker":"Annemie Tonken","startTime":425.19,"endTime":429.06,"body":"had discomfort of any kind. And"},{"speaker":"Annemie Tonken","startTime":425.19,"endTime":429.06,"body":"I was like, we are setting the"},{"speaker":"Annemie Tonken","startTime":429.06,"endTime":433.92,"body":"expectations wrong on this."},{"speaker":"Annemie Tonken","startTime":429.06,"endTime":433.92,"body":"Like, if you tell someone that"},{"speaker":"Annemie Tonken","startTime":433.95,"endTime":437.01,"body":"the any amount of discomfort"},{"speaker":"Annemie Tonken","startTime":433.95,"endTime":437.01,"body":"means that they're doing it"},{"speaker":"Annemie Tonken","startTime":437.01,"endTime":440.04,"body":"wrong, you are setting somebody"},{"speaker":"Annemie Tonken","startTime":437.01,"endTime":440.04,"body":"up to decide that they're going"},{"speaker":"Annemie Tonken","startTime":440.04,"endTime":443.46,"body":"to quit within just a short"},{"speaker":"Annemie Tonken","startTime":440.04,"endTime":443.46,"body":"period of time, because I think"},{"speaker":"Annemie Tonken","startTime":443.46,"endTime":446.88,"body":"most people experience some"},{"speaker":"Annemie Tonken","startTime":443.46,"endTime":446.88,"body":"discomfort with that. So that's"},{"speaker":"Annemie Tonken","startTime":446.88,"endTime":450.87,"body":"a that's like a different"},{"speaker":"Annemie Tonken","startTime":446.88,"endTime":450.87,"body":"example. But in photography, and"},{"speaker":"Annemie Tonken","startTime":450.9,"endTime":454.92,"body":"any creative business, I'm sure,"},{"speaker":"Annemie Tonken","startTime":450.9,"endTime":454.92,"body":"just about any entrepreneurial"},{"speaker":"Annemie Tonken","startTime":455.31,"endTime":461.19,"body":"journey is, is not only marked,"},{"speaker":"Annemie Tonken","startTime":455.31,"endTime":461.19,"body":"but really defined by those"},{"speaker":"Annemie Tonken","startTime":461.19,"endTime":464.94,"body":"challenges. And those, I"},{"speaker":"Annemie Tonken","startTime":461.19,"endTime":464.94,"body":"hesitate to use the word"},{"speaker":"Annemie Tonken","startTime":464.94,"endTime":469.56,"body":"failures, but like, the things"},{"speaker":"Annemie Tonken","startTime":464.94,"endTime":469.56,"body":"that don't go, well, most things"},{"speaker":"Annemie Tonken","startTime":469.56,"endTime":472.44,"body":"aren't going to just like"},{"speaker":"Annemie Tonken","startTime":469.56,"endTime":472.44,"body":"instantly click and instantly"},{"speaker":"Annemie Tonken","startTime":472.44,"endTime":476.94,"body":"work properly. I always say like"},{"speaker":"Annemie Tonken","startTime":472.44,"endTime":476.94,"body":"you haven't failed until you've"},{"speaker":"Annemie Tonken","startTime":476.94,"endTime":480.3,"body":"given up. So like you are a"},{"speaker":"Annemie Tonken","startTime":476.94,"endTime":480.3,"body":"perfect walking, talking"},{"speaker":"Annemie Tonken","startTime":480.3,"endTime":483.81,"body":"breathing example of someone who"},{"speaker":"Annemie Tonken","startTime":480.3,"endTime":483.81,"body":"like, it was hard. It was hard."},{"speaker":"Annemie Tonken","startTime":483.81,"endTime":487.86,"body":"It was hard. You just kept at"},{"speaker":"Annemie Tonken","startTime":483.81,"endTime":487.86,"body":"it. You kept trying. So that's,"},{"speaker":"Annemie Tonken","startTime":488.46,"endTime":491.13,"body":"that's awesome. Tell me a little"},{"speaker":"Annemie Tonken","startTime":488.46,"endTime":491.13,"body":"bit or talk to me a little bit"},{"speaker":"Annemie Tonken","startTime":491.13,"endTime":494.88,"body":"about what like what do you"},{"speaker":"Annemie Tonken","startTime":491.13,"endTime":494.88,"body":"think it was about your"},{"speaker":"Annemie Tonken","startTime":494.88,"endTime":499.53,"body":"experience? Or your background?"},{"speaker":"Annemie Tonken","startTime":494.88,"endTime":499.53,"body":"Or your whatever that gave you"},{"speaker":"Annemie Tonken","startTime":499.53,"endTime":501.99,"body":"that ability to stick to it?"},{"speaker":"Paige Ray","startTime":502.349,"endTime":504.179,"body":"Oh, it's good"},{"speaker":"Paige Ray","startTime":502.349,"endTime":504.179,"body":"question. I mean, if I'm"},{"speaker":"Paige Ray","startTime":504.179,"endTime":509.819,"body":"anything I'm definitely"},{"speaker":"Paige Ray","startTime":504.179,"endTime":509.819,"body":"stubborn. I really I kind of"},{"speaker":"Paige Ray","startTime":509.819,"endTime":513.809,"body":"made a deal with myself. I was"},{"speaker":"Paige Ray","startTime":509.819,"endTime":513.809,"body":"at that point right after the"},{"speaker":"Paige Ray","startTime":513.809,"endTime":517.949,"body":"divorce and looking at finances"},{"speaker":"Paige Ray","startTime":513.809,"endTime":517.949,"body":"and going oh, oh, no. Oh dear."},{"speaker":"Paige Ray","startTime":518.819,"endTime":522.179,"body":"And I had I knew I had a"},{"speaker":"Paige Ray","startTime":518.819,"endTime":522.179,"body":"decision to make, I could either"},{"speaker":"Paige Ray","startTime":522.209,"endTime":526.079,"body":"go back to a nine to five that I"},{"speaker":"Paige Ray","startTime":522.209,"endTime":526.079,"body":"was no longer enjoying was no"},{"speaker":"Paige Ray","startTime":526.079,"endTime":529.439,"body":"longer passionate about. I used"},{"speaker":"Paige Ray","startTime":526.079,"endTime":529.439,"body":"to be a journalist and a"},{"speaker":"Paige Ray","startTime":529.439,"endTime":532.799,"body":"magazine editor, which there are"},{"speaker":"Paige Ray","startTime":529.439,"endTime":532.799,"body":"many reasons I loved that work."},{"speaker":"Paige Ray","startTime":532.799,"endTime":535.319,"body":"But I There are many reasons why"},{"speaker":"Paige Ray","startTime":532.799,"endTime":535.319,"body":"it was no longer just like"},{"speaker":"Paige Ray","startTime":535.319,"endTime":538.199,"body":"aligned with what I wanted to do"},{"speaker":"Paige Ray","startTime":535.319,"endTime":538.199,"body":"in life. So it could either try"},{"speaker":"Paige Ray","startTime":538.199,"endTime":542.039,"body":"and go back into that industry"},{"speaker":"Paige Ray","startTime":538.199,"endTime":542.039,"body":"and back to a nine to five or I"},{"speaker":"Paige Ray","startTime":542.039,"endTime":545.759,"body":"could go full force into"},{"speaker":"Paige Ray","startTime":542.039,"endTime":545.759,"body":"figuring out how to make a"},{"speaker":"Paige Ray","startTime":545.759,"endTime":549.719,"body":"business work. And I gave myself"},{"speaker":"Paige Ray","startTime":545.759,"endTime":549.719,"body":"a lot of leeway because like"},{"speaker":"Paige Ray","startTime":549.719,"endTime":552.779,"body":"you're talking about it, failure"},{"speaker":"Paige Ray","startTime":549.719,"endTime":552.779,"body":"isn't really failure until you"},{"speaker":"Paige Ray","startTime":552.809,"endTime":556.619,"body":"exactly until you give up. So"},{"speaker":"Paige Ray","startTime":552.809,"endTime":556.619,"body":"what I was really willing to do"},{"speaker":"Paige Ray","startTime":556.619,"endTime":560.579,"body":"was trial and error. I was"},{"speaker":"Paige Ray","startTime":556.619,"endTime":560.579,"body":"really willing, willing to do"},{"speaker":"Paige Ray","startTime":560.579,"endTime":563.879,"body":"things wrong and learn from"},{"speaker":"Paige Ray","startTime":560.579,"endTime":563.879,"body":"them. Again and again. And"},{"speaker":"Paige Ray","startTime":563.879,"endTime":566.579,"body":"again. And I think especially"},{"speaker":"Paige Ray","startTime":563.879,"endTime":566.579,"body":"with photography, because that"},{"speaker":"Paige Ray","startTime":566.639,"endTime":569.549,"body":"that can happen at so many"},{"speaker":"Paige Ray","startTime":566.639,"endTime":569.549,"body":"points with photography. Yes,"},{"speaker":"Paige Ray","startTime":569.579,"endTime":572.399,"body":"that happens in running a"},{"speaker":"Paige Ray","startTime":569.579,"endTime":572.399,"body":"business like I have marketed"},{"speaker":"Paige Ray","startTime":572.399,"endTime":577.589,"body":"things wrong. I have used bad"},{"speaker":"Paige Ray","startTime":572.399,"endTime":577.589,"body":"copy in in ads, I have made poor"},{"speaker":"Paige Ray","startTime":577.589,"endTime":582.299,"body":"decisions when it comes to like"},{"speaker":"Paige Ray","startTime":577.589,"endTime":582.299,"body":"advertising, right. But also as"},{"speaker":"Paige Ray","startTime":582.299,"endTime":585.389,"body":"a photographer, like you should"},{"speaker":"Paige Ray","startTime":582.299,"endTime":585.389,"body":"be taking those trial and error"},{"speaker":"Paige Ray","startTime":585.389,"endTime":588.299,"body":"risks in your own work in the"},{"speaker":"Paige Ray","startTime":585.389,"endTime":588.299,"body":"art that you're creating. Right"},{"speaker":"Paige Ray","startTime":588.299,"endTime":591.419,"body":"when you're on set. You are"},{"speaker":"Paige Ray","startTime":588.299,"endTime":591.419,"body":"making the photos that you're"},{"speaker":"Paige Ray","startTime":591.479,"endTime":595.589,"body":"that your shot list, you know"},{"speaker":"Paige Ray","startTime":591.479,"endTime":595.589,"body":"tells you to make but there's"},{"speaker":"Paige Ray","startTime":595.589,"endTime":599.189,"body":"magic that can happen there and"},{"speaker":"Paige Ray","startTime":595.589,"endTime":599.189,"body":"the in between and so sometimes"},{"speaker":"Paige Ray","startTime":599.189,"endTime":602.999,"body":"it's taking a risk angles,"},{"speaker":"Paige Ray","startTime":599.189,"endTime":602.999,"body":"lighting, things like that. And"},{"speaker":"Paige Ray","startTime":602.999,"endTime":606.179,"body":"so I'm really big on the trial"},{"speaker":"Paige Ray","startTime":602.999,"endTime":606.179,"body":"and the error and letting"},{"speaker":"Paige Ray","startTime":606.179,"endTime":609.509,"body":"yourself mess things up so that"},{"speaker":"Paige Ray","startTime":606.179,"endTime":609.509,"body":"you can figure out how to unmask"},{"speaker":"Paige Ray","startTime":609.509,"endTime":614.489,"body":"them up essentially. So yeah, so"},{"speaker":"Paige Ray","startTime":609.509,"endTime":614.489,"body":"yeah, stubbornness, definitely."},{"speaker":"Paige Ray","startTime":615.389,"endTime":618.659,"body":"But I made a decision and a"},{"speaker":"Paige Ray","startTime":615.389,"endTime":618.659,"body":"promise to myself that you know"},{"speaker":"Paige Ray","startTime":618.659,"endTime":622.019,"body":"what I'm going to do this, I'm"},{"speaker":"Paige Ray","startTime":618.659,"endTime":622.019,"body":"going to figure this out. And"},{"speaker":"Paige Ray","startTime":622.049,"endTime":625.139,"body":"first it was week to week"},{"speaker":"Paige Ray","startTime":622.049,"endTime":625.139,"body":"figuring out and week to week"},{"speaker":"Paige Ray","startTime":625.139,"endTime":628.529,"body":"going, how I'm going to pay my"},{"speaker":"Paige Ray","startTime":625.139,"endTime":628.529,"body":"bills this week. And then it"},{"speaker":"Paige Ray","startTime":628.529,"endTime":631.289,"body":"grew, okay, month to month, I'm"},{"speaker":"Paige Ray","startTime":628.529,"endTime":631.289,"body":"doing better. But I'm still"},{"speaker":"Paige Ray","startTime":631.289,"endTime":635.129,"body":"month to month worrying about,"},{"speaker":"Paige Ray","startTime":631.289,"endTime":635.129,"body":"okay, rent and groceries, things"},{"speaker":"Paige Ray","startTime":635.129,"endTime":640.169,"body":"like that. And it took time, it"},{"speaker":"Paige Ray","startTime":635.129,"endTime":640.169,"body":"took so much time. I was in that"},{"speaker":"Paige Ray","startTime":640.169,"endTime":646.169,"body":"struggle cycle for, let's see,"},{"speaker":"Paige Ray","startTime":640.169,"endTime":646.169,"body":"at least three years, before I"},{"speaker":"Paige Ray","startTime":646.169,"endTime":651.719,"body":"started to come out of it. And"},{"speaker":"Paige Ray","startTime":646.169,"endTime":651.719,"body":"it's, it's, um, I think a lot of"},{"speaker":"Paige Ray","startTime":651.749,"endTime":654.569,"body":"when we look at a lot of"},{"speaker":"Paige Ray","startTime":651.749,"endTime":654.569,"body":"different creatives doing these"},{"speaker":"Paige Ray","startTime":654.569,"endTime":657.479,"body":"amazing things, it's easy to"},{"speaker":"Paige Ray","startTime":654.569,"endTime":657.479,"body":"think that maybe they didn't go"},{"speaker":"Paige Ray","startTime":657.479,"endTime":660.089,"body":"through that trial and error"},{"speaker":"Paige Ray","startTime":657.479,"endTime":660.089,"body":"phase or that struggle cycle,"},{"speaker":"Paige Ray","startTime":660.089,"endTime":664.109,"body":"but I everybody does. And so"},{"speaker":"Paige Ray","startTime":660.089,"endTime":664.109,"body":"it's important to kind of talk"},{"speaker":"Paige Ray","startTime":664.109,"endTime":665.639,"body":"about it a bit. Yeah,"},{"speaker":"Annemie Tonken","startTime":665.67,"endTime":668.79,"body":"absolutely. I"},{"speaker":"Annemie Tonken","startTime":665.67,"endTime":668.79,"body":"do, too. And I think that when"},{"speaker":"Annemie Tonken","startTime":668.79,"endTime":672.18,"body":"we see people in positions of,"},{"speaker":"Annemie Tonken","startTime":668.79,"endTime":672.18,"body":"you know, what we deem to be"},{"speaker":"Annemie Tonken","startTime":672.18,"endTime":676.14,"body":"success, or like that person,"},{"speaker":"Annemie Tonken","startTime":672.18,"endTime":676.14,"body":"has it all figured out? I think,"},{"speaker":"Annemie Tonken","startTime":676.17,"endTime":681.45,"body":"yeah, one of the most helpful,"},{"speaker":"Annemie Tonken","startTime":676.17,"endTime":681.45,"body":"truly helpful things is to pull"},{"speaker":"Annemie Tonken","startTime":681.45,"endTime":684.63,"body":"back the curtain a little bit"},{"speaker":"Annemie Tonken","startTime":681.45,"endTime":684.63,"body":"and say, Yeah, I am at this"},{"speaker":"Annemie Tonken","startTime":684.63,"endTime":687.72,"body":"place. And the reason that I'm"},{"speaker":"Annemie Tonken","startTime":684.63,"endTime":687.72,"body":"there is because I made this"},{"speaker":"Annemie Tonken","startTime":687.72,"endTime":693.39,"body":"series of mistakes. And the"},{"speaker":"Annemie Tonken","startTime":687.72,"endTime":693.39,"body":"truth of the matter is that"},{"speaker":"Annemie Tonken","startTime":693.42,"endTime":696.36,"body":"those hearing about someone"},{"speaker":"Annemie Tonken","startTime":693.42,"endTime":696.36,"body":"else's mistakes, if you're"},{"speaker":"Annemie Tonken","startTime":696.36,"endTime":700.02,"body":"willing to really listen, you"},{"speaker":"Annemie Tonken","startTime":696.36,"endTime":700.02,"body":"know, some of some of the"},{"speaker":"Annemie Tonken","startTime":700.05,"endTime":703.41,"body":"mistakes that people make, or"},{"speaker":"Annemie Tonken","startTime":700.05,"endTime":703.41,"body":"the failures that people have"},{"speaker":"Annemie Tonken","startTime":703.44,"endTime":707.76,"body":"aren't going to be translatable"},{"speaker":"Annemie Tonken","startTime":703.44,"endTime":707.76,"body":"to our business specifically,"},{"speaker":"Annemie Tonken","startTime":708.06,"endTime":712.53,"body":"but hearing how they approached"},{"speaker":"Annemie Tonken","startTime":708.06,"endTime":712.53,"body":"them from kind of a mindset"},{"speaker":"Annemie Tonken","startTime":712.59,"endTime":715.8,"body":"position. And you know, well,"},{"speaker":"Annemie Tonken","startTime":712.59,"endTime":715.8,"body":"what did I take from this? What"},{"speaker":"Annemie Tonken","startTime":715.8,"endTime":721.5,"body":"did I learn from this, that can"},{"speaker":"Annemie Tonken","startTime":715.8,"endTime":721.5,"body":"inspire our own journey and kind"},{"speaker":"Annemie Tonken","startTime":721.5,"endTime":725.85,"body":"of give us that, like, knowledge"},{"speaker":"Annemie Tonken","startTime":721.5,"endTime":725.85,"body":"that, okay, I can keep doing"},{"speaker":"Annemie Tonken","startTime":725.85,"endTime":731.61,"body":"this, I can keep at it. I know"},{"speaker":"Annemie Tonken","startTime":725.85,"endTime":731.61,"body":"that you mentor a lot of people,"},{"speaker":"Annemie Tonken","startTime":731.61,"endTime":735.66,"body":"and you have a mastermind, and I"},{"speaker":"Annemie Tonken","startTime":731.61,"endTime":735.66,"body":"imagine that some of what we're"},{"speaker":"Annemie Tonken","startTime":735.66,"endTime":738.84,"body":"talking about here is kind of"},{"speaker":"Annemie Tonken","startTime":735.66,"endTime":738.84,"body":"foundational, tell me a little"},{"speaker":"Annemie Tonken","startTime":738.84,"endTime":742.89,"body":"bit about how you know what you"},{"speaker":"Annemie Tonken","startTime":738.84,"endTime":742.89,"body":"see when it comes to and I know,"},{"speaker":"Annemie Tonken","startTime":742.92,"endTime":745.29,"body":"I believe you work with"},{"speaker":"Annemie Tonken","startTime":742.92,"endTime":745.29,"body":"creatives of all kinds, not just"},{"speaker":"Annemie Tonken","startTime":745.29,"endTime":749.97,"body":"photographers, is that right?"},{"speaker":"Annemie Tonken","startTime":745.29,"endTime":749.97,"body":"That's right. So first of all,"},{"speaker":"Annemie Tonken","startTime":749.97,"endTime":753.45,"body":"let's talk a little bit about"},{"speaker":"Annemie Tonken","startTime":749.97,"endTime":753.45,"body":"how you think about creativity"},{"speaker":"Annemie Tonken","startTime":753.45,"endTime":757.83,"body":"and creatives and like the"},{"speaker":"Annemie Tonken","startTime":753.45,"endTime":757.83,"body":"creative industry. And then I"},{"speaker":"Annemie Tonken","startTime":757.83,"endTime":760.89,"body":"would love to just hear a little"},{"speaker":"Annemie Tonken","startTime":757.83,"endTime":760.89,"body":"bit about some of the most"},{"speaker":"Annemie Tonken","startTime":760.89,"endTime":765.9,"body":"common, you know, mindset blocks"},{"speaker":"Annemie Tonken","startTime":760.89,"endTime":765.9,"body":"that you see people having or,"},{"speaker":"Annemie Tonken","startTime":766.23,"endTime":769.02,"body":"or the walls that you see people"},{"speaker":"Annemie Tonken","startTime":766.23,"endTime":769.02,"body":"coming up against."},{"speaker":"Paige Ray","startTime":769.92,"endTime":774.09,"body":"Oh, totally. So in"},{"speaker":"Paige Ray","startTime":769.92,"endTime":774.09,"body":"terms of creativity, I really,"},{"speaker":"Paige Ray","startTime":774.09,"endTime":777.99,"body":"really believe that we are all"},{"speaker":"Paige Ray","startTime":774.09,"endTime":777.99,"body":"creatives we were all put here"},{"speaker":"Paige Ray","startTime":777.99,"endTime":780.87,"body":"to make something and that's"},{"speaker":"Paige Ray","startTime":777.99,"endTime":780.87,"body":"different for everybody. For"},{"speaker":"Paige Ray","startTime":780.87,"endTime":783.9,"body":"some people, it's business. For"},{"speaker":"Paige Ray","startTime":780.87,"endTime":783.9,"body":"some people, it's paintings, for"},{"speaker":"Paige Ray","startTime":783.9,"endTime":786.72,"body":"some people, it's babies, for"},{"speaker":"Paige Ray","startTime":783.9,"endTime":786.72,"body":"some people, it's all of those"},{"speaker":"Paige Ray","startTime":786.75,"endTime":789.78,"body":"are none of those are something"},{"speaker":"Paige Ray","startTime":786.75,"endTime":789.78,"body":"different, and they're all very,"},{"speaker":"Paige Ray","startTime":789.78,"endTime":793.77,"body":"very important. So I do think we"},{"speaker":"Paige Ray","startTime":789.78,"endTime":793.77,"body":"were all put here to create"},{"speaker":"Paige Ray","startTime":793.77,"endTime":798.75,"body":"something in the world. And it"},{"speaker":"Paige Ray","startTime":793.77,"endTime":798.75,"body":"was that I really believe"},{"speaker":"Paige Ray","startTime":798.75,"endTime":801.87,"body":"therefore, like the we're all"},{"speaker":"Paige Ray","startTime":798.75,"endTime":801.87,"body":"creatives, we kind of talked"},{"speaker":"Paige Ray","startTime":801.87,"endTime":804.78,"body":"about like, Oh, I'm a creative,"},{"speaker":"Paige Ray","startTime":801.87,"endTime":804.78,"body":"I'm a full time creative. And a"},{"speaker":"Paige Ray","startTime":804.78,"endTime":807.9,"body":"lot of people get the feeling"},{"speaker":"Paige Ray","startTime":804.78,"endTime":807.9,"body":"of, you know, oh, well, I don't"},{"speaker":"Paige Ray","startTime":807.9,"endTime":811.8,"body":"paint so I'm not creative, or I"},{"speaker":"Paige Ray","startTime":807.9,"endTime":811.8,"body":"don't, you know, build art"},{"speaker":"Paige Ray","startTime":811.8,"endTime":814.74,"body":"installation. So I'm not"},{"speaker":"Paige Ray","startTime":811.8,"endTime":814.74,"body":"creative. But I think that's the"},{"speaker":"Paige Ray","startTime":814.74,"endTime":818.13,"body":"wrong way to think about it. I"},{"speaker":"Paige Ray","startTime":814.74,"endTime":818.13,"body":"think that when you can tap"},{"speaker":"Paige Ray","startTime":818.13,"endTime":822.0,"body":"into, you know, who am I in my"},{"speaker":"Paige Ray","startTime":818.13,"endTime":822.0,"body":"soul? What do I want to make in"},{"speaker":"Paige Ray","startTime":822.0,"endTime":824.46,"body":"my soul? What do I want to"},{"speaker":"Paige Ray","startTime":822.0,"endTime":824.46,"body":"create in the world? What do I"},{"speaker":"Paige Ray","startTime":824.46,"endTime":827.7,"body":"want to see in the world that's"},{"speaker":"Paige Ray","startTime":824.46,"endTime":827.7,"body":"not there yet, to really tap"},{"speaker":"Paige Ray","startTime":827.7,"endTime":830.64,"body":"into that and really give"},{"speaker":"Paige Ray","startTime":827.7,"endTime":830.64,"body":"yourself permission that like, I"},{"speaker":"Paige Ray","startTime":830.64,"endTime":834.96,"body":"can be creative, I am worthy of"},{"speaker":"Paige Ray","startTime":830.64,"endTime":834.96,"body":"being a creative. It's a whole"},{"speaker":"Paige Ray","startTime":834.96,"endTime":838.47,"body":"new world, it's a whole new way"},{"speaker":"Paige Ray","startTime":834.96,"endTime":838.47,"body":"of thinking about what you're"},{"speaker":"Paige Ray","startTime":838.47,"endTime":842.43,"body":"doing from day to day, and then,"},{"speaker":"Paige Ray","startTime":838.47,"endTime":842.43,"body":"you know, from year to year, so"},{"speaker":"Paige Ray","startTime":842.43,"endTime":845.22,"body":"I really believe that we are all"},{"speaker":"Paige Ray","startTime":842.43,"endTime":845.22,"body":"creatives, we're all making"},{"speaker":"Paige Ray","startTime":845.22,"endTime":849.75,"body":"something special and important"},{"speaker":"Paige Ray","startTime":845.22,"endTime":849.75,"body":"and unique. And that that is"},{"speaker":"Paige Ray","startTime":849.78,"endTime":851.52,"body":"that's one of our purposes."},{"speaker":"Annemie Tonken","startTime":852.86,"endTime":854.84,"body":"Yeah, and I"},{"speaker":"Annemie Tonken","startTime":852.86,"endTime":854.84,"body":"think that just as"},{"speaker":"Annemie Tonken","startTime":854.87,"endTime":858.29,"body":"entrepreneurs, like I don't"},{"speaker":"Annemie Tonken","startTime":854.87,"endTime":858.29,"body":"really care what you're doing in"},{"speaker":"Annemie Tonken","startTime":858.29,"endTime":862.46,"body":"business, if you decided, you"},{"speaker":"Annemie Tonken","startTime":858.29,"endTime":862.46,"body":"know, what, there's, there's a"},{"speaker":"Annemie Tonken","startTime":862.46,"endTime":866.45,"body":"space out there for me to you"},{"speaker":"Annemie Tonken","startTime":862.46,"endTime":866.45,"body":"know, hang my shingle and do my"},{"speaker":"Annemie Tonken","startTime":866.45,"endTime":870.98,"body":"thing, you are on a regular"},{"speaker":"Annemie Tonken","startTime":866.45,"endTime":870.98,"body":"basis asking yourself like how"},{"speaker":"Annemie Tonken","startTime":870.98,"endTime":873.59,"body":"can I solve this problem better"},{"speaker":"Annemie Tonken","startTime":870.98,"endTime":873.59,"body":"than the other people in my"},{"speaker":"Annemie Tonken","startTime":873.59,"endTime":876.77,"body":"industry or you know, how can"},{"speaker":"Annemie Tonken","startTime":873.59,"endTime":876.77,"body":"how can I offer something that"},{"speaker":"Annemie Tonken","startTime":876.77,"endTime":881.75,"body":"is unique, and that in and of"},{"speaker":"Annemie Tonken","startTime":876.77,"endTime":881.75,"body":"itself is a creative act? So I"},{"speaker":"Annemie Tonken","startTime":881.78,"endTime":885.17,"body":"am right there with you when it"},{"speaker":"Annemie Tonken","startTime":881.78,"endTime":885.17,"body":"comes to you know, we are all"},{"speaker":"Annemie Tonken","startTime":885.17,"endTime":888.68,"body":"creatives in some way, shape or"},{"speaker":"Annemie Tonken","startTime":885.17,"endTime":888.68,"body":"form and anyone who starts a"},{"speaker":"Annemie Tonken","startTime":888.68,"endTime":893.81,"body":"business is for sure. Like it or"},{"speaker":"Annemie Tonken","startTime":888.68,"endTime":893.81,"body":"not like that you are now a"},{"speaker":"Annemie Tonken","startTime":893.81,"endTime":894.44,"body":"creative."},{"speaker":"Paige Ray","startTime":894.77,"endTime":898.49,"body":"Exactly, exactly. And"},{"speaker":"Paige Ray","startTime":894.77,"endTime":898.49,"body":"I see that is actually a mindset"},{"speaker":"Paige Ray","startTime":898.49,"endTime":902.0,"body":"block too, especially with newer"},{"speaker":"Paige Ray","startTime":898.49,"endTime":902.0,"body":"photographer's because I see"},{"speaker":"Paige Ray","startTime":902.0,"endTime":905.66,"body":"newer photographers hesitant to"},{"speaker":"Paige Ray","startTime":902.0,"endTime":905.66,"body":"say like, oh, I'm an artist, or"},{"speaker":"Paige Ray","startTime":905.69,"endTime":908.9,"body":"even to say I'm a photographer,"},{"speaker":"Paige Ray","startTime":905.69,"endTime":908.9,"body":"it took me like two years or"},{"speaker":"Paige Ray","startTime":908.9,"endTime":911.84,"body":"three years before I felt okay,"},{"speaker":"Paige Ray","startTime":908.9,"endTime":911.84,"body":"saying, I'm a professional"},{"speaker":"Paige Ray","startTime":911.84,"endTime":914.24,"body":"photographer, even though I've"},{"speaker":"Paige Ray","startTime":911.84,"endTime":914.24,"body":"been taking money for"},{"speaker":"Paige Ray","startTime":914.24,"endTime":918.89,"body":"photography for a little while."},{"speaker":"Paige Ray","startTime":914.24,"endTime":918.89,"body":"Right. But I felt like being an"},{"speaker":"Paige Ray","startTime":918.89,"endTime":921.86,"body":"artist, being a creative felt"},{"speaker":"Paige Ray","startTime":918.89,"endTime":921.86,"body":"very like high minded, like, it"},{"speaker":"Paige Ray","startTime":921.86,"endTime":924.53,"body":"felt like, Oh, I'm not a blue"},{"speaker":"Paige Ray","startTime":921.86,"endTime":924.53,"body":"chip artist in a New York City"},{"speaker":"Paige Ray","startTime":924.53,"endTime":927.77,"body":"Gallery. So I can't really call"},{"speaker":"Paige Ray","startTime":924.53,"endTime":927.77,"body":"myself that. And I think that"},{"speaker":"Paige Ray","startTime":927.77,"endTime":931.52,"body":"does a disservice to us. Because"},{"speaker":"Paige Ray","startTime":927.77,"endTime":931.52,"body":"it's a way of like, self"},{"speaker":"Paige Ray","startTime":931.52,"endTime":935.48,"body":"invalidating what we're doing"},{"speaker":"Paige Ray","startTime":931.52,"endTime":935.48,"body":"and that is, that is not the"},{"speaker":"Paige Ray","startTime":935.48,"endTime":939.44,"body":"place to start from the place to"},{"speaker":"Paige Ray","startTime":935.48,"endTime":939.44,"body":"start from is what I make is"},{"speaker":"Paige Ray","startTime":939.44,"endTime":942.83,"body":"important in this world, I am an"},{"speaker":"Paige Ray","startTime":939.44,"endTime":942.83,"body":"artist, I am a creative, and I"},{"speaker":"Paige Ray","startTime":942.83,"endTime":946.64,"body":"have a purpose in it. And people"},{"speaker":"Paige Ray","startTime":942.83,"endTime":946.64,"body":"want this people want to see my"},{"speaker":"Paige Ray","startTime":946.64,"endTime":949.91,"body":"purpose. So that's one of the"},{"speaker":"Paige Ray","startTime":946.64,"endTime":949.91,"body":"mindset blocks that I see is"},{"speaker":"Paige Ray","startTime":949.91,"endTime":952.1,"body":"people just telling themselves"},{"speaker":"Paige Ray","startTime":949.91,"endTime":952.1,"body":"are not a creative when they"},{"speaker":"Paige Ray","startTime":952.1,"endTime":957.29,"body":"are. The other thing that I see"},{"speaker":"Paige Ray","startTime":952.1,"endTime":957.29,"body":"most often is, for lack of a"},{"speaker":"Paige Ray","startTime":957.29,"endTime":959.45,"body":"better word, I think it's"},{"speaker":"Paige Ray","startTime":957.29,"endTime":959.45,"body":"important, important a little"},{"speaker":"Paige Ray","startTime":959.45,"endTime":962.42,"body":"bit to divorce ourselves from"},{"speaker":"Paige Ray","startTime":959.45,"endTime":962.42,"body":"our business a little bit like"},{"speaker":"Paige Ray","startTime":962.42,"endTime":966.32,"body":"emotionally, because a lot of"},{"speaker":"Paige Ray","startTime":962.42,"endTime":966.32,"body":"the things if you put an offer"},{"speaker":"Paige Ray","startTime":966.32,"endTime":970.37,"body":"out there, if you, you know, put"},{"speaker":"Paige Ray","startTime":966.32,"endTime":970.37,"body":"something new in the world and"},{"speaker":"Paige Ray","startTime":970.37,"endTime":973.37,"body":"you feel like people aren't"},{"speaker":"Paige Ray","startTime":970.37,"endTime":973.37,"body":"wanting it, or you're not"},{"speaker":"Paige Ray","startTime":973.37,"endTime":975.56,"body":"getting the sales that you want,"},{"speaker":"Paige Ray","startTime":973.37,"endTime":975.56,"body":"you're not getting the"},{"speaker":"Paige Ray","startTime":975.56,"endTime":978.23,"body":"conversion that you want. A lot"},{"speaker":"Paige Ray","startTime":975.56,"endTime":978.23,"body":"of people like tend to blame"},{"speaker":"Paige Ray","startTime":978.23,"endTime":982.37,"body":"themselves like, Oh, my work"},{"speaker":"Paige Ray","startTime":978.23,"endTime":982.37,"body":"isn't good enough. I'm not good"},{"speaker":"Paige Ray","startTime":982.37,"endTime":985.46,"body":"enough. What am I doing here?"},{"speaker":"Paige Ray","startTime":982.37,"endTime":985.46,"body":"It's very impostor syndrome"},{"speaker":"Paige Ray","startTime":985.46,"endTime":989.06,"body":"moment. So if we can, like step"},{"speaker":"Paige Ray","startTime":985.46,"endTime":989.06,"body":"back, separate ourselves from"},{"speaker":"Paige Ray","startTime":989.06,"endTime":991.67,"body":"our business just a little bit,"},{"speaker":"Paige Ray","startTime":989.06,"endTime":991.67,"body":"what we start to realize is"},{"speaker":"Paige Ray","startTime":991.67,"endTime":994.76,"body":"like, it's not us, that's wrong"},{"speaker":"Paige Ray","startTime":991.67,"endTime":994.76,"body":"with our business. It's not our"},{"speaker":"Paige Ray","startTime":994.76,"endTime":998.12,"body":"work that's wrong with our"},{"speaker":"Paige Ray","startTime":994.76,"endTime":998.12,"body":"business. There's a hole in our"},{"speaker":"Paige Ray","startTime":998.12,"endTime":1000.82,"body":"process, there's a broken system"},{"speaker":"Paige Ray","startTime":998.12,"endTime":1000.82,"body":"somewhere that needs to be"},{"speaker":"Paige Ray","startTime":1000.82,"endTime":1004.06,"body":"mended. That's more often what"},{"speaker":"Paige Ray","startTime":1000.82,"endTime":1004.06,"body":"it is. I think that's one of the"},{"speaker":"Paige Ray","startTime":1004.06,"endTime":1007.75,"body":"biggest mindset blocks is"},{"speaker":"Paige Ray","startTime":1004.06,"endTime":1007.75,"body":"getting out of the feeling of"},{"speaker":"Paige Ray","startTime":1007.75,"endTime":1011.05,"body":"like, Oh, I'm just not worthy to"},{"speaker":"Paige Ray","startTime":1007.75,"endTime":1011.05,"body":"run a business. I must be"},{"speaker":"Paige Ray","startTime":1011.05,"endTime":1014.26,"body":"messing it up. Oh, no, it's just"},{"speaker":"Paige Ray","startTime":1011.05,"endTime":1014.26,"body":"a simple marketing system that"},{"speaker":"Paige Ray","startTime":1014.26,"endTime":1017.14,"body":"we need to get fixed. And it"},{"speaker":"Paige Ray","startTime":1014.26,"endTime":1017.14,"body":"doesn't have to be any, any"},{"speaker":"Paige Ray","startTime":1017.17,"endTime":1018.22,"body":"thing more than that."},{"speaker":"Annemie Tonken","startTime":1018.97,"endTime":1022.18,"body":"I love that. I"},{"speaker":"Annemie Tonken","startTime":1018.97,"endTime":1022.18,"body":"think that's so true. I talk"},{"speaker":"Annemie Tonken","startTime":1022.18,"endTime":1026.14,"body":"about that a fair amount when"},{"speaker":"Annemie Tonken","startTime":1022.18,"endTime":1026.14,"body":"like, I'm, I can't stand that"},{"speaker":"Annemie Tonken","startTime":1026.14,"endTime":1028.24,"body":"phrase charge you're worth I'm"},{"speaker":"Annemie Tonken","startTime":1026.14,"endTime":1028.24,"body":"like, What are you talking"},{"speaker":"Annemie Tonken","startTime":1028.24,"endTime":1031.09,"body":"about? I don't, you may have"},{"speaker":"Annemie Tonken","startTime":1028.24,"endTime":1031.09,"body":"terrible photography, but you"},{"speaker":"Annemie Tonken","startTime":1031.09,"endTime":1035.23,"body":"are worth so much. Like maybe"},{"speaker":"Annemie Tonken","startTime":1031.09,"endTime":1035.23,"body":"you can't charge what you're"},{"speaker":"Annemie Tonken","startTime":1035.23,"endTime":1039.55,"body":"worth, because how could you but"},{"speaker":"Annemie Tonken","startTime":1035.23,"endTime":1039.55,"body":"but it's really comes down to"},{"speaker":"Annemie Tonken","startTime":1039.55,"endTime":1042.25,"body":"the you know, you're bringing up"},{"speaker":"Annemie Tonken","startTime":1039.55,"endTime":1042.25,"body":"the other piece of it, which is"},{"speaker":"Annemie Tonken","startTime":1042.25,"endTime":1047.02,"body":"like your the problems in your"},{"speaker":"Annemie Tonken","startTime":1042.25,"endTime":1047.02,"body":"business or the the failures,"},{"speaker":"Annemie Tonken","startTime":1047.05,"endTime":1051.01,"body":"they're not those aren't you"},{"speaker":"Annemie Tonken","startTime":1047.05,"endTime":1051.01,"body":"either. And I think that for"},{"speaker":"Annemie Tonken","startTime":1051.01,"endTime":1054.46,"body":"whatever reason, the people who"},{"speaker":"Annemie Tonken","startTime":1051.01,"endTime":1054.46,"body":"fall into the more traditional"},{"speaker":"Annemie Tonken","startTime":1054.46,"endTime":1058.51,"body":"definition of creatives,"},{"speaker":"Annemie Tonken","startTime":1054.46,"endTime":1058.51,"body":"artists, photographers, writers,"},{"speaker":"Annemie Tonken","startTime":1058.51,"endTime":1064.81,"body":"you know, people who are"},{"speaker":"Annemie Tonken","startTime":1058.51,"endTime":1064.81,"body":"commoditizing, their art really"},{"speaker":"Annemie Tonken","startTime":1064.84,"endTime":1069.04,"body":"have a harder time separating"},{"speaker":"Annemie Tonken","startTime":1064.84,"endTime":1069.04,"body":"those two things out because"},{"speaker":"Annemie Tonken","startTime":1069.04,"endTime":1072.22,"body":"they feel they are emotionally"},{"speaker":"Annemie Tonken","startTime":1069.04,"endTime":1072.22,"body":"tied to the work that they do,"},{"speaker":"Annemie Tonken","startTime":1072.25,"endTime":1075.97,"body":"which is what makes it great."},{"speaker":"Annemie Tonken","startTime":1072.25,"endTime":1075.97,"body":"But, but then when you put a"},{"speaker":"Annemie Tonken","startTime":1075.97,"endTime":1079.03,"body":"dollar value on it, and you have"},{"speaker":"Annemie Tonken","startTime":1075.97,"endTime":1079.03,"body":"people complaining about, you"},{"speaker":"Annemie Tonken","startTime":1079.03,"endTime":1082.03,"body":"know, a problem, or you're not"},{"speaker":"Annemie Tonken","startTime":1079.03,"endTime":1082.03,"body":"getting enough inquiries, or"},{"speaker":"Annemie Tonken","startTime":1082.03,"endTime":1085.06,"body":"whatever, that also feels"},{"speaker":"Annemie Tonken","startTime":1082.03,"endTime":1085.06,"body":"personal, and that's dangerous"},{"speaker":"Annemie Tonken","startTime":1085.06,"endTime":1086.2,"body":"territory, for sure."},{"speaker":"Paige Ray","startTime":1086.75,"endTime":1090.05,"body":"Oh, for sure. And I"},{"speaker":"Paige Ray","startTime":1086.75,"endTime":1090.05,"body":"also think that the other thing"},{"speaker":"Paige Ray","startTime":1090.05,"endTime":1093.2,"body":"that plays a part in it is, if"},{"speaker":"Paige Ray","startTime":1090.05,"endTime":1093.2,"body":"you if you feel like that"},{"speaker":"Paige Ray","startTime":1093.2,"endTime":1096.56,"body":"inherent worthiness in yourself"},{"speaker":"Paige Ray","startTime":1093.2,"endTime":1096.56,"body":"is lacking, like to the point"},{"speaker":"Paige Ray","startTime":1096.56,"endTime":1099.11,"body":"where you if something doesn't"},{"speaker":"Paige Ray","startTime":1096.56,"endTime":1099.11,"body":"work, you're blaming yourself."},{"speaker":"Paige Ray","startTime":1099.68,"endTime":1103.25,"body":"There's also you know, whatever"},{"speaker":"Paige Ray","startTime":1099.68,"endTime":1103.25,"body":"we project into the world,"},{"speaker":"Paige Ray","startTime":1103.25,"endTime":1106.25,"body":"there's also this element of"},{"speaker":"Paige Ray","startTime":1103.25,"endTime":1106.25,"body":"confidence that if we can put"},{"speaker":"Paige Ray","startTime":1106.25,"endTime":1109.97,"body":"that confidence behind our work"},{"speaker":"Paige Ray","startTime":1106.25,"endTime":1109.97,"body":"and know that like, okay, it's"},{"speaker":"Paige Ray","startTime":1109.97,"endTime":1113.3,"body":"not me, that's wrong, it's just"},{"speaker":"Paige Ray","startTime":1109.97,"endTime":1113.3,"body":"a system, I need to patch up,"},{"speaker":"Paige Ray","startTime":1113.36,"endTime":1116.54,"body":"bringing that worthiness element"},{"speaker":"Paige Ray","startTime":1113.36,"endTime":1116.54,"body":"back, bringing that confidence"},{"speaker":"Paige Ray","startTime":1116.54,"endTime":1119.78,"body":"in yourself back when we when we"},{"speaker":"Paige Ray","startTime":1116.54,"endTime":1119.78,"body":"approach these things with that"},{"speaker":"Paige Ray","startTime":1119.78,"endTime":1122.09,"body":"kind of confidence and"},{"speaker":"Paige Ray","startTime":1119.78,"endTime":1122.09,"body":"worthiness. That's what gets"},{"speaker":"Paige Ray","startTime":1122.09,"endTime":1124.82,"body":"reflected to us, from our"},{"speaker":"Paige Ray","startTime":1122.09,"endTime":1124.82,"body":"clients and from the people"},{"speaker":"Paige Ray","startTime":1124.82,"endTime":1128.0,"body":"around us who are interested in"},{"speaker":"Paige Ray","startTime":1124.82,"endTime":1128.0,"body":"working with us. If we show up"},{"speaker":"Paige Ray","startTime":1128.0,"endTime":1130.64,"body":"confidently if we show up"},{"speaker":"Paige Ray","startTime":1128.0,"endTime":1130.64,"body":"knowing that we're worthy of"},{"speaker":"Paige Ray","startTime":1130.64,"endTime":1133.73,"body":"showing up to begin with, then"},{"speaker":"Paige Ray","startTime":1130.64,"endTime":1133.73,"body":"that's how other people will"},{"speaker":"Paige Ray","startTime":1133.73,"endTime":1135.05,"body":"show up for us too."},{"speaker":"Annemie Tonken","startTime":1135.47,"endTime":1138.44,"body":"Yeah,"},{"speaker":"Annemie Tonken","startTime":1135.47,"endTime":1138.44,"body":"absolutely. So what are your"},{"speaker":"Annemie Tonken","startTime":1138.44,"endTime":1144.29,"body":"thoughts on how someone who is"},{"speaker":"Annemie Tonken","startTime":1138.44,"endTime":1144.29,"body":"not feeling worthy? Or, you"},{"speaker":"Annemie Tonken","startTime":1144.29,"endTime":1148.37,"body":"know, confident? How do you show"},{"speaker":"Annemie Tonken","startTime":1144.29,"endTime":1148.37,"body":"up that way without just kind of"},{"speaker":"Annemie Tonken","startTime":1148.37,"endTime":1150.77,"body":"straight up faking it? Right?"},{"speaker":"Annemie Tonken","startTime":1148.37,"endTime":1150.77,"body":"Because I know that there is"},{"speaker":"Annemie Tonken","startTime":1150.77,"endTime":1155.63,"body":"that like, fake it till you make"},{"speaker":"Annemie Tonken","startTime":1150.77,"endTime":1155.63,"body":"it. But, but most photographers"},{"speaker":"Annemie Tonken","startTime":1155.63,"endTime":1158.75,"body":"that I know are not interested"},{"speaker":"Annemie Tonken","startTime":1155.63,"endTime":1158.75,"body":"in doing something that isn't"},{"speaker":"Annemie Tonken","startTime":1158.78,"endTime":1161.93,"body":"true to you know, like their"},{"speaker":"Annemie Tonken","startTime":1158.78,"endTime":1161.93,"body":"authentic self."},{"speaker":"Paige Ray","startTime":1162.74,"endTime":1164.9,"body":"And I think that's"},{"speaker":"Paige Ray","startTime":1162.74,"endTime":1164.9,"body":"such a good point, because I'm"},{"speaker":"Paige Ray","startTime":1164.9,"endTime":1167.99,"body":"not even sure when it comes to"},{"speaker":"Paige Ray","startTime":1164.9,"endTime":1167.99,"body":"like confidence and things like"},{"speaker":"Paige Ray","startTime":1167.99,"endTime":1170.81,"body":"that. I'm not even sure we can"},{"speaker":"Paige Ray","startTime":1167.99,"endTime":1170.81,"body":"fake it till we may get I think"},{"speaker":"Paige Ray","startTime":1170.81,"endTime":1176.3,"body":"people like no, I think they get"},{"speaker":"Paige Ray","startTime":1170.81,"endTime":1176.3,"body":"feelings about it. So working on"},{"speaker":"Paige Ray","startTime":1176.3,"endTime":1180.95,"body":"confidence, honestly, the number"},{"speaker":"Paige Ray","startTime":1176.3,"endTime":1180.95,"body":"one thing is I have a huge I've"},{"speaker":"Paige Ray","startTime":1180.95,"endTime":1182.99,"body":"been working on confidence for a"},{"speaker":"Paige Ray","startTime":1180.95,"endTime":1182.99,"body":"long time. I've been working on"},{"speaker":"Paige Ray","startTime":1182.99,"endTime":1187.7,"body":"self esteem for a long time I go"},{"speaker":"Paige Ray","startTime":1182.99,"endTime":1187.7,"body":"to therapy. Sounds like a"},{"speaker":"Paige Ray","startTime":1187.7,"endTime":1192.44,"body":"business strategy. But a lot of"},{"speaker":"Paige Ray","startTime":1187.7,"endTime":1192.44,"body":"times these are things that like"},{"speaker":"Paige Ray","startTime":1192.44,"endTime":1194.99,"body":"therapists can help us walk"},{"speaker":"Paige Ray","startTime":1192.44,"endTime":1194.99,"body":"through and that's I've seen a"},{"speaker":"Paige Ray","startTime":1194.99,"endTime":1199.1,"body":"big difference there. But also"},{"speaker":"Paige Ray","startTime":1194.99,"endTime":1199.1,"body":"just having conversations open,"},{"speaker":"Paige Ray","startTime":1199.1,"endTime":1202.49,"body":"honest conversation. shins with"},{"speaker":"Paige Ray","startTime":1199.1,"endTime":1202.49,"body":"friends and peers about like,"},{"speaker":"Paige Ray","startTime":1202.82,"endTime":1205.64,"body":"wow, I'm really not feeling"},{"speaker":"Paige Ray","startTime":1202.82,"endTime":1205.64,"body":"confident behind this. And it's"},{"speaker":"Paige Ray","startTime":1205.64,"endTime":1208.97,"body":"finding out that other people"},{"speaker":"Paige Ray","startTime":1205.64,"endTime":1208.97,"body":"have that exact same experience"},{"speaker":"Paige Ray","startTime":1208.97,"endTime":1211.61,"body":"actually bring some of that"},{"speaker":"Paige Ray","startTime":1208.97,"endTime":1211.61,"body":"confidence back to know that"},{"speaker":"Paige Ray","startTime":1211.61,"endTime":1213.56,"body":"you're just not not alone in any"},{"speaker":"Paige Ray","startTime":1211.61,"endTime":1213.56,"body":"of that."},{"speaker":"Annemie Tonken","startTime":1213.87,"endTime":1216.18,"body":"Yeah, no, I"},{"speaker":"Annemie Tonken","startTime":1213.87,"endTime":1216.18,"body":"definitely feel like the"},{"speaker":"Annemie Tonken","startTime":1216.18,"endTime":1222.27,"body":"community feature. And having a"},{"speaker":"Annemie Tonken","startTime":1216.18,"endTime":1222.27,"body":"supportive community of like"},{"speaker":"Annemie Tonken","startTime":1222.27,"endTime":1228.33,"body":"minded creatives can be a total"},{"speaker":"Annemie Tonken","startTime":1222.27,"endTime":1228.33,"body":"game changer. Because knowing"},{"speaker":"Annemie Tonken","startTime":1228.33,"endTime":1232.62,"body":"that there is no perfection when"},{"speaker":"Annemie Tonken","startTime":1228.33,"endTime":1232.62,"body":"it comes to art, right? And"},{"speaker":"Annemie Tonken","startTime":1232.62,"endTime":1238.32,"body":"there is also no, there's no"},{"speaker":"Annemie Tonken","startTime":1232.62,"endTime":1238.32,"body":"like, well, to bring it back to"},{"speaker":"Annemie Tonken","startTime":1238.32,"endTime":1240.96,"body":"my nursing career, I used to"},{"speaker":"Annemie Tonken","startTime":1238.32,"endTime":1240.96,"body":"tell myself when I was a new"},{"speaker":"Annemie Tonken","startTime":1240.96,"endTime":1244.59,"body":"photographer, and I would get"},{"speaker":"Annemie Tonken","startTime":1240.96,"endTime":1244.59,"body":"really nervous before a session,"},{"speaker":"Annemie Tonken","startTime":1244.95,"endTime":1248.22,"body":"I'd be like, okay, but nobody is"},{"speaker":"Annemie Tonken","startTime":1244.95,"endTime":1248.22,"body":"gonna die, if you like, screw up"},{"speaker":"Annemie Tonken","startTime":1248.22,"endTime":1251.19,"body":"your camera settings on this to"},{"speaker":"Annemie Tonken","startTime":1248.22,"endTime":1251.19,"body":"shoot like, it's gonna be okay."},{"speaker":"Annemie Tonken","startTime":1251.46,"endTime":1256.38,"body":"And, and obviously, I took it"},{"speaker":"Annemie Tonken","startTime":1251.46,"endTime":1256.38,"body":"seriously still, but I did take"},{"speaker":"Annemie Tonken","startTime":1256.38,"endTime":1258.93,"body":"that pressure off of myself. And"},{"speaker":"Annemie Tonken","startTime":1256.38,"endTime":1258.93,"body":"I feel like having those"},{"speaker":"Annemie Tonken","startTime":1258.93,"endTime":1261.9,"body":"conversations with other people"},{"speaker":"Annemie Tonken","startTime":1258.93,"endTime":1261.9,"body":"and reminding yourself like"},{"speaker":"Annemie Tonken","startTime":1261.93,"endTime":1266.04,"body":"other people, they mess up, and"},{"speaker":"Annemie Tonken","startTime":1261.93,"endTime":1266.04,"body":"they don't completely flame out"},{"speaker":"Annemie Tonken","startTime":1266.04,"endTime":1270.48,"body":"and fail. And the, you know, the"},{"speaker":"Annemie Tonken","startTime":1266.04,"endTime":1270.48,"body":"margin for error is okay, it's"},{"speaker":"Annemie Tonken","startTime":1270.48,"endTime":1273.66,"body":"okay to explore. And to bring it"},{"speaker":"Annemie Tonken","startTime":1270.48,"endTime":1273.66,"body":"back to what you were saying"},{"speaker":"Annemie Tonken","startTime":1273.66,"endTime":1279.66,"body":"before, like, you cannot grow"},{"speaker":"Annemie Tonken","startTime":1273.66,"endTime":1279.66,"body":"creatively, either in your art"},{"speaker":"Annemie Tonken","startTime":1279.66,"endTime":1284.13,"body":"or your business without taking"},{"speaker":"Annemie Tonken","startTime":1279.66,"endTime":1284.13,"body":"some risks. So being willing to"},{"speaker":"Annemie Tonken","startTime":1284.13,"endTime":1289.41,"body":"take those risks is part of the"},{"speaker":"Annemie Tonken","startTime":1284.13,"endTime":1289.41,"body":"it's part of the success story"},{"speaker":"Annemie Tonken","startTime":1289.41,"endTime":1290.04,"body":"in the end."},{"speaker":"Unknown","startTime":1290.46,"endTime":1293.31,"body":"It's so true. And one"},{"speaker":"Unknown","startTime":1290.46,"endTime":1293.31,"body":"thing I've been saying recently"},{"speaker":"Unknown","startTime":1293.31,"endTime":1297.03,"body":"is that perfection is not"},{"speaker":"Unknown","startTime":1293.31,"endTime":1297.03,"body":"connection. Nobody actually"},{"speaker":"Unknown","startTime":1297.03,"endTime":1301.8,"body":"wants you to be perfect. There"},{"speaker":"Unknown","startTime":1297.03,"endTime":1301.8,"body":"is no actual perfection that can"},{"speaker":"Unknown","startTime":1301.8,"endTime":1304.05,"body":"be achieved anywhere in the"},{"speaker":"Unknown","startTime":1301.8,"endTime":1304.05,"body":"world. Like we're humans, we're"},{"speaker":"Unknown","startTime":1304.05,"endTime":1307.23,"body":"inherently imperfect. And that's"},{"speaker":"Unknown","startTime":1304.05,"endTime":1307.23,"body":"the way it's supposed to be. So"},{"speaker":"Unknown","startTime":1307.47,"endTime":1310.59,"body":"if we're looking at somebody"},{"speaker":"Unknown","startTime":1307.47,"endTime":1310.59,"body":"who's showing up at perch,"},{"speaker":"Unknown","startTime":1310.62,"endTime":1314.73,"body":"showing everything perfectly"},{"speaker":"Unknown","startTime":1310.62,"endTime":1314.73,"body":"being perfect, having that kind"},{"speaker":"Unknown","startTime":1314.73,"endTime":1317.91,"body":"of like veneer of like Polish"},{"speaker":"Unknown","startTime":1314.73,"endTime":1317.91,"body":"and perfection all the time, we"},{"speaker":"Unknown","startTime":1317.91,"endTime":1320.67,"body":"don't connect with them very"},{"speaker":"Unknown","startTime":1317.91,"endTime":1320.67,"body":"well, because we can't identify"},{"speaker":"Unknown","startTime":1320.67,"endTime":1323.76,"body":"with somebody who's perfect,"},{"speaker":"Unknown","startTime":1320.67,"endTime":1323.76,"body":"because inherently As humans, we"},{"speaker":"Unknown","startTime":1323.76,"endTime":1327.15,"body":"just aren't perfect. So nobody"},{"speaker":"Unknown","startTime":1323.76,"endTime":1327.15,"body":"really wants us to show up"},{"speaker":"Unknown","startTime":1327.15,"endTime":1330.87,"body":"perfectly anyway, just because"},{"speaker":"Unknown","startTime":1327.15,"endTime":1330.87,"body":"that's not an achievable, like,"},{"speaker":"Unknown","startTime":1330.87,"endTime":1333.06,"body":"that's not something that we're"},{"speaker":"Unknown","startTime":1330.87,"endTime":1333.06,"body":"even capable of, it's not a"},{"speaker":"Unknown","startTime":1333.06,"endTime":1336.78,"body":"standard we can really meet. So"},{"speaker":"Unknown","startTime":1333.06,"endTime":1336.78,"body":"I really think it's important to"},{"speaker":"Unknown","startTime":1336.78,"endTime":1339.48,"body":"remember, like, we put a lot of"},{"speaker":"Unknown","startTime":1336.78,"endTime":1339.48,"body":"pressure on ourselves to like,"},{"speaker":"Unknown","startTime":1339.48,"endTime":1342.57,"body":"How can I show up the way I"},{"speaker":"Unknown","startTime":1339.48,"endTime":1342.57,"body":"think I should show up today,"},{"speaker":"Unknown","startTime":1342.72,"endTime":1347.31,"body":"versus if you can just show up"},{"speaker":"Unknown","startTime":1342.72,"endTime":1347.31,"body":"the way that you are. A friend"},{"speaker":"Unknown","startTime":1347.31,"endTime":1350.55,"body":"recently said that our job as"},{"speaker":"Unknown","startTime":1347.31,"endTime":1350.55,"body":"artists and creatives is"},{"speaker":"Unknown","startTime":1350.55,"endTime":1353.55,"body":"honesty, that's part of our"},{"speaker":"Unknown","startTime":1350.55,"endTime":1353.55,"body":"work. So if you can show up in"},{"speaker":"Unknown","startTime":1353.55,"endTime":1356.85,"body":"that honesty, if you can show"},{"speaker":"Unknown","startTime":1353.55,"endTime":1356.85,"body":"up, you know, with a"},{"speaker":"Unknown","startTime":1356.85,"endTime":1360.27,"body":"vulnerability that's to a"},{"speaker":"Unknown","startTime":1356.85,"endTime":1360.27,"body":"certain point, comfortable, you"},{"speaker":"Unknown","startTime":1360.27,"endTime":1362.22,"body":"know, you don't have to share"},{"speaker":"Unknown","startTime":1360.27,"endTime":1362.22,"body":"everything if you don't want to."},{"speaker":"Unknown","startTime":1362.22,"endTime":1364.86,"body":"But I think that's a really"},{"speaker":"Unknown","startTime":1362.22,"endTime":1364.86,"body":"great way to start to kind of"},{"speaker":"Unknown","startTime":1364.86,"endTime":1369.03,"body":"like tear down those walls that"},{"speaker":"Unknown","startTime":1364.86,"endTime":1369.03,"body":"keep us from the connecting with"},{"speaker":"Unknown","startTime":1369.03,"endTime":1372.27,"body":"other people in ways we need to"},{"speaker":"Unknown","startTime":1369.03,"endTime":1372.27,"body":"just to like survive and running"},{"speaker":"Unknown","startTime":1372.27,"endTime":1376.14,"body":"a business. Beyond that, it's"},{"speaker":"Unknown","startTime":1372.27,"endTime":1376.14,"body":"always interesting to me, when I"},{"speaker":"Unknown","startTime":1376.14,"endTime":1378.84,"body":"see behind the scenes of a"},{"speaker":"Unknown","startTime":1376.14,"endTime":1378.84,"body":"business, whether I'm working"},{"speaker":"Unknown","startTime":1378.84,"endTime":1382.35,"body":"with a business or just getting"},{"speaker":"Unknown","startTime":1378.84,"endTime":1382.35,"body":"to know somebody as a friend,"},{"speaker":"Unknown","startTime":1382.86,"endTime":1387.21,"body":"what I what we think in terms of"},{"speaker":"Unknown","startTime":1382.86,"endTime":1387.21,"body":"like, what we see on the"},{"speaker":"Unknown","startTime":1387.21,"endTime":1390.12,"body":"internet, what we see on social"},{"speaker":"Unknown","startTime":1387.21,"endTime":1390.12,"body":"media, the big names that we"},{"speaker":"Unknown","startTime":1390.12,"endTime":1393.84,"body":"follow the people that we want"},{"speaker":"Unknown","startTime":1390.12,"endTime":1393.84,"body":"to be like, who they are in the"},{"speaker":"Unknown","startTime":1393.84,"endTime":1397.11,"body":"internet and who they are behind"},{"speaker":"Unknown","startTime":1393.84,"endTime":1397.11,"body":"the scenes. It's not that"},{"speaker":"Unknown","startTime":1397.11,"endTime":1400.41,"body":"they're doing shocking things,"},{"speaker":"Unknown","startTime":1397.11,"endTime":1400.41,"body":"but they're so shockingly human."},{"speaker":"Unknown","startTime":1400.71,"endTime":1404.85,"body":"And it's so much more"},{"speaker":"Unknown","startTime":1400.71,"endTime":1404.85,"body":"achievable. To be at their level"},{"speaker":"Unknown","startTime":1404.85,"endTime":1407.28,"body":"than we think it is like we"},{"speaker":"Unknown","startTime":1404.85,"endTime":1407.28,"body":"built them up in our minds. But"},{"speaker":"Unknown","startTime":1407.28,"endTime":1410.97,"body":"really, like everybody has that"},{"speaker":"Unknown","startTime":1407.28,"endTime":1410.97,"body":"very human element in their"},{"speaker":"Unknown","startTime":1410.97,"endTime":1414.96,"body":"business. And so wherever you're"},{"speaker":"Unknown","startTime":1410.97,"endTime":1414.96,"body":"at, like whatever confidence is"},{"speaker":"Unknown","startTime":1414.96,"endTime":1419.13,"body":"shaken or is being built, if you"},{"speaker":"Unknown","startTime":1414.96,"endTime":1419.13,"body":"feel like you've done things"},{"speaker":"Unknown","startTime":1419.13,"endTime":1422.13,"body":"wrong recently, you are not"},{"speaker":"Unknown","startTime":1419.13,"endTime":1422.13,"body":"alone, there is not a single"},{"speaker":"Unknown","startTime":1422.13,"endTime":1426.09,"body":"successful person out there that"},{"speaker":"Unknown","startTime":1422.13,"endTime":1426.09,"body":"hasn't completely flopped. That"},{"speaker":"Unknown","startTime":1426.09,"endTime":1428.52,"body":"hasn't messed something up like"},{"speaker":"Unknown","startTime":1426.09,"endTime":1428.52,"body":"we have all done it."},{"speaker":"Annemie Tonken","startTime":1429.02,"endTime":1432.44,"body":"Right. And we"},{"speaker":"Annemie Tonken","startTime":1429.02,"endTime":1432.44,"body":"are all anyone who is moving"},{"speaker":"Annemie Tonken","startTime":1432.44,"endTime":1435.8,"body":"forward in their, in their"},{"speaker":"Annemie Tonken","startTime":1432.44,"endTime":1435.8,"body":"business or in their career is"},{"speaker":"Annemie Tonken","startTime":1435.8,"endTime":1439.07,"body":"still failing regularly, they"},{"speaker":"Annemie Tonken","startTime":1435.8,"endTime":1439.07,"body":"may just be failing at a"},{"speaker":"Annemie Tonken","startTime":1439.07,"endTime":1445.61,"body":"different level from you. At at"},{"speaker":"Annemie Tonken","startTime":1439.07,"endTime":1445.61,"body":"various times, I have attempted"},{"speaker":"Annemie Tonken","startTime":1445.61,"endTime":1448.88,"body":"rock climbing with friends of"},{"speaker":"Annemie Tonken","startTime":1445.61,"endTime":1448.88,"body":"mine, and I'm not very good at"},{"speaker":"Annemie Tonken","startTime":1448.88,"endTime":1452.24,"body":"it, but some of them are, but"},{"speaker":"Annemie Tonken","startTime":1448.88,"endTime":1452.24,"body":"they keep telling me like No,"},{"speaker":"Annemie Tonken","startTime":1452.24,"endTime":1455.93,"body":"no, one of the best things about"},{"speaker":"Annemie Tonken","startTime":1452.24,"endTime":1455.93,"body":"this sport is that we can all go"},{"speaker":"Annemie Tonken","startTime":1456.08,"endTime":1459.17,"body":"and we can be together and like"},{"speaker":"Annemie Tonken","startTime":1456.08,"endTime":1459.17,"body":"cheer each other on and I can be"},{"speaker":"Annemie Tonken","startTime":1459.17,"endTime":1461.99,"body":"working on a thing that's like"},{"speaker":"Annemie Tonken","startTime":1459.17,"endTime":1461.99,"body":"at this much higher level and"},{"speaker":"Annemie Tonken","startTime":1461.99,"endTime":1465.2,"body":"you're working at this thing on"},{"speaker":"Annemie Tonken","startTime":1461.99,"endTime":1465.2,"body":"a thing that's at a much easier"},{"speaker":"Annemie Tonken","startTime":1465.2,"endTime":1469.46,"body":"level. But we're both struggling"},{"speaker":"Annemie Tonken","startTime":1465.2,"endTime":1469.46,"body":"because we're both like pushing"},{"speaker":"Annemie Tonken","startTime":1469.46,"endTime":1474.17,"body":"the limits of where we are. And"},{"speaker":"Annemie Tonken","startTime":1469.46,"endTime":1474.17,"body":"I feel like we all want to start"},{"speaker":"Annemie Tonken","startTime":1474.17,"endTime":1477.32,"body":"out at the at the top because"},{"speaker":"Annemie Tonken","startTime":1474.17,"endTime":1477.32,"body":"that seems like well, I just"},{"speaker":"Annemie Tonken","startTime":1477.32,"endTime":1480.2,"body":"want to get there but it really"},{"speaker":"Annemie Tonken","startTime":1477.32,"endTime":1480.2,"body":"is. I mean it's the way that we"},{"speaker":"Annemie Tonken","startTime":1480.2,"endTime":1483.41,"body":"grow. Everybody has been there"},{"speaker":"Annemie Tonken","startTime":1480.2,"endTime":1483.41,"body":"and giving yourself that grace"},{"speaker":"Annemie Tonken","startTime":1483.74,"endTime":1488.78,"body":"is just it's it is key to all of"},{"speaker":"Annemie Tonken","startTime":1483.74,"endTime":1488.78,"body":"it. And I like to do this"},{"speaker":"Annemie Tonken","startTime":1488.78,"endTime":1492.89,"body":"exercise where I picture myself"},{"speaker":"Annemie Tonken","startTime":1488.78,"endTime":1492.89,"body":"where I wish I were like"},{"speaker":"Annemie Tonken","startTime":1492.92,"endTime":1496.79,"body":"sometime in the future and some"},{"speaker":"Annemie Tonken","startTime":1492.92,"endTime":1496.79,"body":"like future version of me. And I"},{"speaker":"Annemie Tonken","startTime":1496.79,"endTime":1500.66,"body":"think like what would future"},{"speaker":"Annemie Tonken","startTime":1496.79,"endTime":1500.66,"body":"autonomy say about What I'm"},{"speaker":"Annemie Tonken","startTime":1500.66,"endTime":1502.79,"body":"going through right now what's"},{"speaker":"Annemie Tonken","startTime":1500.66,"endTime":1502.79,"body":"she going to turn around and"},{"speaker":"Annemie Tonken","startTime":1502.79,"endTime":1506.18,"body":"say, She's definitely not going"},{"speaker":"Annemie Tonken","startTime":1502.79,"endTime":1506.18,"body":"to be like, whatever, dummy,"},{"speaker":"Annemie Tonken","startTime":1506.21,"endTime":1511.64,"body":"you're doing a terrible job."},{"speaker":"Annemie Tonken","startTime":1506.21,"endTime":1511.64,"body":"There would be empathy, and"},{"speaker":"Annemie Tonken","startTime":1511.64,"endTime":1514.76,"body":"there would be like, you know,"},{"speaker":"Annemie Tonken","startTime":1511.64,"endTime":1514.76,"body":"cheering me on. So then I'm"},{"speaker":"Annemie Tonken","startTime":1514.76,"endTime":1517.22,"body":"like, well, I'll just go ahead"},{"speaker":"Annemie Tonken","startTime":1514.76,"endTime":1517.22,"body":"and do that to myself instead."},{"speaker":"Paige Ray","startTime":1518.39,"endTime":1521.51,"body":"I love hearing that"},{"speaker":"Paige Ray","startTime":1518.39,"endTime":1521.51,"body":"because something I do on a bad"},{"speaker":"Paige Ray","startTime":1521.51,"endTime":1525.41,"body":"day is I think about I go"},{"speaker":"Paige Ray","startTime":1521.51,"endTime":1525.41,"body":"backward. I think what would 16"},{"speaker":"Paige Ray","startTime":1525.41,"endTime":1528.92,"body":"year old me think about what I'm"},{"speaker":"Paige Ray","startTime":1525.41,"endTime":1528.92,"body":"doing today and consistently 16"},{"speaker":"Paige Ray","startTime":1528.92,"endTime":1532.58,"body":"year old me's mind would be"},{"speaker":"Paige Ray","startTime":1528.92,"endTime":1532.58,"body":"blown at you because you know, I"},{"speaker":"Paige Ray","startTime":1532.58,"endTime":1537.5,"body":"grew up in Oklahoma, I didn't"},{"speaker":"Paige Ray","startTime":1532.58,"endTime":1537.5,"body":"know if I'd ever leave 16 year"},{"speaker":"Paige Ray","startTime":1537.5,"endTime":1539.42,"body":"old news and be would be pretty"},{"speaker":"Paige Ray","startTime":1537.5,"endTime":1539.42,"body":"blown away by"},{"speaker":"Annemie Tonken","startTime":1540.38,"endTime":1543.11,"body":"like, wow, you"},{"speaker":"Annemie Tonken","startTime":1540.38,"endTime":1543.11,"body":"live in LA, like you can stop"},{"speaker":"Annemie Tonken","startTime":1543.11,"endTime":1549.32,"body":"right there. That's super fun. I"},{"speaker":"Annemie Tonken","startTime":1543.11,"endTime":1549.32,"body":"love that like those two sides"},{"speaker":"Annemie Tonken","startTime":1549.32,"endTime":1555.05,"body":"of the same coin. That's very"},{"speaker":"Annemie Tonken","startTime":1549.32,"endTime":1555.05,"body":"cool. Well, I feel like you have"},{"speaker":"Annemie Tonken","startTime":1555.08,"endTime":1560.9,"body":"so much to offer and so much to"},{"speaker":"Annemie Tonken","startTime":1555.08,"endTime":1560.9,"body":"give in terms of that kind of"},{"speaker":"Annemie Tonken","startTime":1560.9,"endTime":1564.08,"body":"support. I feel like certain"},{"speaker":"Annemie Tonken","startTime":1560.9,"endTime":1564.08,"body":"people are just like, that's"},{"speaker":"Annemie Tonken","startTime":1564.08,"endTime":1568.16,"body":"their magic secret sauce. And"},{"speaker":"Annemie Tonken","startTime":1564.08,"endTime":1568.16,"body":"you're you know, you your title"},{"speaker":"Annemie Tonken","startTime":1568.19,"endTime":1570.98,"body":"in your work is creative"},{"speaker":"Annemie Tonken","startTime":1568.19,"endTime":1570.98,"body":"catalyst. Talk to me a little"},{"speaker":"Annemie Tonken","startTime":1570.98,"endTime":1574.67,"body":"bit about that, like how I've"},{"speaker":"Annemie Tonken","startTime":1570.98,"endTime":1574.67,"body":"never heard that before. Like,"},{"speaker":"Annemie Tonken","startTime":1574.67,"endTime":1577.61,"body":"tell me what that what that"},{"speaker":"Annemie Tonken","startTime":1574.67,"endTime":1577.61,"body":"means to you and why you chose"},{"speaker":"Annemie Tonken","startTime":1577.61,"endTime":1579.62,"body":"that as your as your job title."},{"speaker":"Paige Ray","startTime":1581.03,"endTime":1583.01,"body":"Okay, thank you for"},{"speaker":"Paige Ray","startTime":1581.03,"endTime":1583.01,"body":"asking, because one of my"},{"speaker":"Paige Ray","startTime":1583.01,"endTime":1586.25,"body":"favorite things in my business"},{"speaker":"Paige Ray","startTime":1583.01,"endTime":1586.25,"body":"is the job job title that I"},{"speaker":"Paige Ray","startTime":1586.25,"endTime":1588.74,"body":"completely made up. And I'm"},{"speaker":"Paige Ray","startTime":1586.25,"endTime":1588.74,"body":"obsessed with it because it's"},{"speaker":"Paige Ray","startTime":1588.74,"endTime":1594.56,"body":"exactly what I love doing. And"},{"speaker":"Paige Ray","startTime":1588.74,"endTime":1594.56,"body":"also nobody else has that. Like"},{"speaker":"Paige Ray","startTime":1594.56,"endTime":1599.81,"body":"it. But so back to the idea of"},{"speaker":"Paige Ray","startTime":1594.56,"endTime":1599.81,"body":"we're all creatives. One thing"},{"speaker":"Paige Ray","startTime":1599.81,"endTime":1602.75,"body":"that I noticed consistently"},{"speaker":"Paige Ray","startTime":1599.81,"endTime":1602.75,"body":"doing brand photography, and I'm"},{"speaker":"Paige Ray","startTime":1602.75,"endTime":1606.89,"body":"working with 100 plus maybe"},{"speaker":"Paige Ray","startTime":1602.75,"endTime":1606.89,"body":"approaching 200 creatives,"},{"speaker":"Paige Ray","startTime":1607.22,"endTime":1610.34,"body":"either as their photographer,"},{"speaker":"Paige Ray","startTime":1607.22,"endTime":1610.34,"body":"their educator is, we always"},{"speaker":"Paige Ray","startTime":1610.34,"endTime":1613.43,"body":"talk about okay, what's, what's"},{"speaker":"Paige Ray","startTime":1610.34,"endTime":1613.43,"body":"your big picture goal? I have"},{"speaker":"Paige Ray","startTime":1613.43,"endTime":1617.39,"body":"them. Think about, you're 90"},{"speaker":"Paige Ray","startTime":1613.43,"endTime":1617.39,"body":"years old, you're sitting on"},{"speaker":"Paige Ray","startTime":1617.39,"endTime":1619.97,"body":"your front porch, and you're"},{"speaker":"Paige Ray","startTime":1617.39,"endTime":1619.97,"body":"watching the sunset with your"},{"speaker":"Paige Ray","startTime":1619.97,"endTime":1622.97,"body":"loved one. And you're really"},{"speaker":"Paige Ray","startTime":1619.97,"endTime":1622.97,"body":"just content in this moment."},{"speaker":"Paige Ray","startTime":1622.97,"endTime":1625.7,"body":"Because looking back, you"},{"speaker":"Paige Ray","startTime":1622.97,"endTime":1625.7,"body":"realize that everything actually"},{"speaker":"Paige Ray","startTime":1625.7,"endTime":1629.27,"body":"went to plan in life, everything"},{"speaker":"Paige Ray","startTime":1625.7,"endTime":1629.27,"body":"you wanted to do everything you"},{"speaker":"Paige Ray","startTime":1629.27,"endTime":1633.14,"body":"wanted to accomplish. Good job"},{"speaker":"Paige Ray","startTime":1629.27,"endTime":1633.14,"body":"you because you did it. Right."},{"speaker":"Paige Ray","startTime":1633.14,"endTime":1636.89,"body":"So in that moment, what is the"},{"speaker":"Paige Ray","startTime":1633.14,"endTime":1636.89,"body":"arc of your life look like in"},{"speaker":"Paige Ray","startTime":1636.89,"endTime":1640.07,"body":"terms of business? What are the"},{"speaker":"Paige Ray","startTime":1636.89,"endTime":1640.07,"body":"things that you the milestones"},{"speaker":"Paige Ray","startTime":1640.07,"endTime":1643.4,"body":"you hit the successes that you"},{"speaker":"Paige Ray","startTime":1640.07,"endTime":1643.4,"body":"had? What are those big deal big"},{"speaker":"Paige Ray","startTime":1643.4,"endTime":1646.43,"body":"picture things? Because if"},{"speaker":"Paige Ray","startTime":1643.4,"endTime":1646.43,"body":"you're looking back and it all"},{"speaker":"Paige Ray","startTime":1646.43,"endTime":1650.27,"body":"worked, you can you can do"},{"speaker":"Paige Ray","startTime":1646.43,"endTime":1650.27,"body":"anything you want to start, you"},{"speaker":"Paige Ray","startTime":1650.27,"endTime":1654.59,"body":"know, an empire? Do you want to,"},{"speaker":"Paige Ray","startTime":1650.27,"endTime":1654.59,"body":"you know, whatever that looks"},{"speaker":"Paige Ray","startTime":1654.59,"endTime":1658.1,"body":"like for you. No Limits there."},{"speaker":"Paige Ray","startTime":1654.59,"endTime":1658.1,"body":"So we start there. And what I"},{"speaker":"Paige Ray","startTime":1658.1,"endTime":1662.87,"body":"consistently see is creatives"},{"speaker":"Paige Ray","startTime":1658.1,"endTime":1662.87,"body":"who are like freaking amazing,"},{"speaker":"Paige Ray","startTime":1662.9,"endTime":1664.88,"body":"saying like, Oh, you know, I"},{"speaker":"Paige Ray","startTime":1662.9,"endTime":1664.88,"body":"think I'd like to write a book"},{"speaker":"Paige Ray","startTime":1664.88,"endTime":1669.05,"body":"one day. And there's more there"},{"speaker":"Paige Ray","startTime":1664.88,"endTime":1669.05,"body":"there. I'm like, you can write a"},{"speaker":"Paige Ray","startTime":1669.05,"endTime":1673.28,"body":"book in a year, what else are we"},{"speaker":"Paige Ray","startTime":1669.05,"endTime":1673.28,"body":"doing? Right, I see people and"},{"speaker":"Paige Ray","startTime":1673.28,"endTime":1676.67,"body":"creatives consistently, holding"},{"speaker":"Paige Ray","startTime":1673.28,"endTime":1676.67,"body":"themselves back from dreaming"},{"speaker":"Paige Ray","startTime":1676.67,"endTime":1681.05,"body":"bigger, and whatever they think"},{"speaker":"Paige Ray","startTime":1676.67,"endTime":1681.05,"body":"they can dream, I can see, oh my"},{"speaker":"Paige Ray","startTime":1681.05,"endTime":1683.27,"body":"gosh, like, I know, you want to"},{"speaker":"Paige Ray","startTime":1681.05,"endTime":1683.27,"body":"do this. But this is just the"},{"speaker":"Paige Ray","startTime":1683.27,"endTime":1686.69,"body":"beginning. This is not the top"},{"speaker":"Paige Ray","startTime":1683.27,"endTime":1686.69,"body":"of the mountain. This is this is"},{"speaker":"Paige Ray","startTime":1686.69,"endTime":1690.62,"body":"one part of it. This is one"},{"speaker":"Paige Ray","startTime":1686.69,"endTime":1690.62,"body":"rock. So as a creative catalyst,"},{"speaker":"Paige Ray","startTime":1690.62,"endTime":1694.52,"body":"a final part of my work is to"},{"speaker":"Paige Ray","startTime":1690.62,"endTime":1694.52,"body":"light the fire for people to be"},{"speaker":"Paige Ray","startTime":1694.52,"endTime":1698.36,"body":"the catalyst that really opens"},{"speaker":"Paige Ray","startTime":1694.52,"endTime":1698.36,"body":"up for them the possibilities"},{"speaker":"Paige Ray","startTime":1698.36,"endTime":1700.94,"body":"with their own creativity and"},{"speaker":"Paige Ray","startTime":1698.36,"endTime":1700.94,"body":"what they can do with that in"},{"speaker":"Paige Ray","startTime":1700.94,"endTime":1704.18,"body":"the world. So I like to think of"},{"speaker":"Paige Ray","startTime":1700.94,"endTime":1704.18,"body":"it as like, together, we fuel"},{"speaker":"Paige Ray","startTime":1704.18,"endTime":1707.63,"body":"your fire and I am really like"},{"speaker":"Paige Ray","startTime":1704.18,"endTime":1707.63,"body":"lighting that match."},{"speaker":"Annemie Tonken","startTime":1707.96,"endTime":1711.02,"body":"Nice. I love"},{"speaker":"Annemie Tonken","startTime":1707.96,"endTime":1711.02,"body":"that. I feel like sometimes we"},{"speaker":"Annemie Tonken","startTime":1711.02,"endTime":1716.48,"body":"just need permission to to like"},{"speaker":"Annemie Tonken","startTime":1711.02,"endTime":1716.48,"body":"go for it. And and it's a weird,"},{"speaker":"Annemie Tonken","startTime":1716.51,"endTime":1719.21,"body":"you know, you say like, well, I"},{"speaker":"Annemie Tonken","startTime":1716.51,"endTime":1719.21,"body":"guess I don't really need"},{"speaker":"Annemie Tonken","startTime":1719.21,"endTime":1723.47,"body":"permission in intellectually we"},{"speaker":"Annemie Tonken","startTime":1719.21,"endTime":1723.47,"body":"say that. But our actions speak"},{"speaker":"Annemie Tonken","startTime":1723.47,"endTime":1728.36,"body":"way louder. So that's amazing."},{"speaker":"Annemie Tonken","startTime":1723.47,"endTime":1728.36,"body":"And yeah, from the friends of"},{"speaker":"Annemie Tonken","startTime":1728.36,"endTime":1731.81,"body":"mine who have worked with you,"},{"speaker":"Annemie Tonken","startTime":1728.36,"endTime":1731.81,"body":"you are clearly very gifted at"},{"speaker":"Annemie Tonken","startTime":1731.81,"endTime":1737.48,"body":"what you do. Well tell me this"},{"speaker":"Annemie Tonken","startTime":1731.81,"endTime":1737.48,"body":"page, if whoever is listening,"},{"speaker":"Annemie Tonken","startTime":1737.96,"endTime":1741.77,"body":"wants to learn more about"},{"speaker":"Annemie Tonken","startTime":1737.96,"endTime":1741.77,"body":"working with you and needs a"},{"speaker":"Annemie Tonken","startTime":1741.77,"endTime":1747.02,"body":"little more creative. Catalyst."},{"speaker":"Annemie Tonken","startTime":1741.77,"endTime":1747.02,"body":"Dick behavior. I don't know how"},{"speaker":"Annemie Tonken","startTime":1747.02,"endTime":1752.15,"body":"to say that cat. Yeah. I just"},{"speaker":"Annemie Tonken","startTime":1747.02,"endTime":1752.15,"body":"got tongue tied on that. Where"},{"speaker":"Unknown","startTime":1752.0,"endTime":1757.16,"body":"They can find me on"},{"speaker":"Unknown","startTime":1752.0,"endTime":1757.16,"body":"Instagram at @paigeraycreative"},{"speaker":"Unknown","startTime":1752.15,"endTime":1752.87,"body":"can they find you?"},{"speaker":"Unknown","startTime":1757.19,"endTime":1763.37,"body":"or on my website at"},{"speaker":"Unknown","startTime":1757.19,"endTime":1763.37,"body":"paigeray.com. So not like the"},{"speaker":"Unknown","startTime":1763.37,"endTime":1768.17,"body":"book page, but the PA page. I"},{"speaker":"Unknown","startTime":1763.37,"endTime":1768.17,"body":"encourage people to drop into my"},{"speaker":"Unknown","startTime":1768.17,"endTime":1771.65,"body":"DMs say hello, ask questions. If"},{"speaker":"Unknown","startTime":1768.17,"endTime":1771.65,"body":"I can answer your question in"},{"speaker":"Unknown","startTime":1771.65,"endTime":1773.93,"body":"under two minutes. We can talk"},{"speaker":"Unknown","startTime":1771.65,"endTime":1773.93,"body":"all the way through it and the"},{"speaker":"Unknown","startTime":1773.93,"endTime":1775.31,"body":"DMS. I love doing that."},{"speaker":"Annemie Tonken","startTime":1775.88,"endTime":1778.7,"body":"That's amazing."},{"speaker":"Annemie Tonken","startTime":1775.88,"endTime":1778.7,"body":"Well, wonderful. Thank you so"},{"speaker":"Annemie Tonken","startTime":1778.7,"endTime":1782.54,"body":"much for coming on and bringing"},{"speaker":"Annemie Tonken","startTime":1778.7,"endTime":1782.54,"body":"your creative brilliance onto"},{"speaker":"Annemie Tonken","startTime":1782.54,"endTime":1785.27,"body":"the show for the day. It was"},{"speaker":"Annemie Tonken","startTime":1782.54,"endTime":1785.27,"body":"lovely chatting with you."},{"speaker":"Paige Ray","startTime":1785.75,"endTime":1788.0,"body":"Oh, honestly, thank"},{"speaker":"Paige Ray","startTime":1785.75,"endTime":1788.0,"body":"you so much for having me on."},{"speaker":"Paige Ray","startTime":1788.0,"endTime":1791.06,"body":"This was like such a huge honor"},{"speaker":"Paige Ray","startTime":1788.0,"endTime":1791.06,"body":"and such an exciting moment."},{"speaker":"Paige Ray","startTime":1791.06,"endTime":1793.67,"body":"I've just oh, I can't eat. They"},{"speaker":"Paige Ray","startTime":1791.06,"endTime":1793.67,"body":"don't even have words for how"},{"speaker":"Paige Ray","startTime":1793.67,"endTime":1794.87,"body":"excited I've been for this."},{"speaker":"Annemie Tonken","startTime":1795.8,"endTime":1797.6,"body":"That's so sweet."},{"speaker":"Annemie Tonken","startTime":1795.8,"endTime":1797.6,"body":"Well, good. We'll have to bring"},{"speaker":"Annemie Tonken","startTime":1797.6,"endTime":1801.98,"body":"you back soon. Oh, thank you."},{"speaker":"Annemie Tonken","startTime":1797.6,"endTime":1801.98,"body":"Well, that's it for this week's"},{"speaker":"Annemie Tonken","startTime":1801.98,"endTime":1805.22,"body":"episode of This can't be that"},{"speaker":"Annemie Tonken","startTime":1801.98,"endTime":1805.22,"body":"hard. I'll be back Same time,"},{"speaker":"Annemie Tonken","startTime":1805.25,"endTime":1808.64,"body":"same place next week. In the"},{"speaker":"Annemie Tonken","startTime":1805.25,"endTime":1808.64,"body":"meantime, you can find more"},{"speaker":"Annemie Tonken","startTime":1808.64,"endTime":1811.61,"body":"information about this episode"},{"speaker":"Annemie Tonken","startTime":1808.64,"endTime":1811.61,"body":"along with all the relevant"},{"speaker":"Annemie Tonken","startTime":1811.61,"endTime":1814.58,"body":"links, notes and downloads at"},{"speaker":"Annemie Tonken","startTime":1811.61,"endTime":1814.58,"body":"this can't be that"},{"speaker":"Annemie Tonken","startTime":1814.58,"endTime":1818.93,"body":"hard.com/learn If you liked the"},{"speaker":"Annemie Tonken","startTime":1814.58,"endTime":1818.93,"body":"podcast, be sure to hit the"},{"speaker":"Annemie Tonken","startTime":1818.93,"endTime":1822.59,"body":"subscribe button. Even better,"},{"speaker":"Annemie Tonken","startTime":1818.93,"endTime":1822.59,"body":"share the love by leaving a"},{"speaker":"Annemie Tonken","startTime":1822.59,"endTime":1826.7,"body":"review on iTunes. And as always,"},{"speaker":"Annemie Tonken","startTime":1822.59,"endTime":1826.7,"body":"thanks so much for joining me. I"},{"speaker":"Annemie Tonken","startTime":1826.7,"endTime":1828.59,"body":"hope you have a fantastic week."}]}