{"version":"1.0.0","segments":[{"speaker":"Annemie Tonken","startTime":0.42,"endTime":2.76,"body":"So the thing"},{"speaker":"Annemie Tonken","startTime":0.42,"endTime":2.76,"body":"that I am best at in my"},{"speaker":"Annemie Tonken","startTime":2.76,"endTime":6.84,"body":"business, like leaps and bounds"},{"speaker":"Annemie Tonken","startTime":2.76,"endTime":6.84,"body":"and miles away, the thing that"},{"speaker":"Annemie Tonken","startTime":6.84,"endTime":11.49,"body":"I'm best at is coming up with"},{"speaker":"Annemie Tonken","startTime":6.84,"endTime":11.49,"body":"ideas. This is just like my own"},{"speaker":"Annemie Tonken","startTime":11.49,"endTime":15.42,"body":"secret superpower. I'm better at"},{"speaker":"Annemie Tonken","startTime":11.49,"endTime":15.42,"body":"coming up with ideas than I am"},{"speaker":"Annemie Tonken","startTime":15.42,"endTime":18.75,"body":"at making photos than I am at"},{"speaker":"Annemie Tonken","startTime":15.42,"endTime":18.75,"body":"writing emails that I am i doing"},{"speaker":"Annemie Tonken","startTime":18.75,"endTime":21.87,"body":"just about anything else. And I"},{"speaker":"Annemie Tonken","startTime":18.75,"endTime":21.87,"body":"think that's a pretty common"},{"speaker":"Annemie Tonken","startTime":21.87,"endTime":25.5,"body":"thing among creatives, right?"},{"speaker":"Annemie Tonken","startTime":21.87,"endTime":25.5,"body":"Our brains are wired for"},{"speaker":"Annemie Tonken","startTime":25.5,"endTime":29.55,"body":"inspiration. Like a lot of"},{"speaker":"Annemie Tonken","startTime":25.5,"endTime":29.55,"body":"people, my ideas come when I'm"},{"speaker":"Annemie Tonken","startTime":29.55,"endTime":32.22,"body":"doing something that is"},{"speaker":"Annemie Tonken","startTime":29.55,"endTime":32.22,"body":"undistracted and kind of"},{"speaker":"Annemie Tonken","startTime":32.22,"endTime":35.64,"body":"monotonous. For some people,"},{"speaker":"Annemie Tonken","startTime":32.22,"endTime":35.64,"body":"it's showering. For other people"},{"speaker":"Annemie Tonken","startTime":35.64,"endTime":40.62,"body":"it's driving, my ideas almost"},{"speaker":"Annemie Tonken","startTime":35.64,"endTime":40.62,"body":"always come when I'm walking the"},{"speaker":"Annemie Tonken","startTime":40.62,"endTime":44.82,"body":"dog. For ages and ages in my"},{"speaker":"Annemie Tonken","startTime":40.62,"endTime":44.82,"body":"life, that was something that"},{"speaker":"Annemie Tonken","startTime":44.82,"endTime":48.72,"body":"happened. But I never really"},{"speaker":"Annemie Tonken","startTime":44.82,"endTime":48.72,"body":"took notice of the pattern, it"},{"speaker":"Annemie Tonken","startTime":48.72,"endTime":52.44,"body":"was just the way that my mind"},{"speaker":"Annemie Tonken","startTime":48.72,"endTime":52.44,"body":"tended to wander. What I"},{"speaker":"Annemie Tonken","startTime":52.44,"endTime":56.22,"body":"realized over time, though, was"},{"speaker":"Annemie Tonken","startTime":52.44,"endTime":56.22,"body":"that the vast majority of those"},{"speaker":"Annemie Tonken","startTime":56.22,"endTime":59.94,"body":"ideas that I was coming up with"},{"speaker":"Annemie Tonken","startTime":56.22,"endTime":59.94,"body":"when I was out walking, Otis"},{"speaker":"Annemie Tonken","startTime":60.36,"endTime":64.08,"body":"weren't ever going anywhere. In"},{"speaker":"Annemie Tonken","startTime":60.36,"endTime":64.08,"body":"fact, most of them just kind of"},{"speaker":"Annemie Tonken","startTime":64.08,"endTime":68.7,"body":"fizzled out and died. So today,"},{"speaker":"Annemie Tonken","startTime":64.08,"endTime":68.7,"body":"I have a really quick episode"},{"speaker":"Annemie Tonken","startTime":68.7,"endTime":71.7,"body":"for you. But it's one that I"},{"speaker":"Annemie Tonken","startTime":68.7,"endTime":71.7,"body":"hope you find really valuable,"},{"speaker":"Annemie Tonken","startTime":71.73,"endTime":75.69,"body":"because today I'm sharing the"},{"speaker":"Annemie Tonken","startTime":71.73,"endTime":75.69,"body":"system that I created to harness"},{"speaker":"Annemie Tonken","startTime":75.69,"endTime":80.46,"body":"those ideas, and set myself up"},{"speaker":"Annemie Tonken","startTime":75.69,"endTime":80.46,"body":"to actually take action on them."},{"speaker":"Annemie Tonken","startTime":81.87,"endTime":85.5,"body":"Welcome to this can't be that"},{"speaker":"Annemie Tonken","startTime":81.87,"endTime":85.5,"body":"hard. My name is Annemie Tonken."},{"speaker":"Annemie Tonken","startTime":85.5,"endTime":88.47,"body":"And I help photographers run"},{"speaker":"Annemie Tonken","startTime":85.5,"endTime":88.47,"body":"profitable, sustainable"},{"speaker":"Annemie Tonken","startTime":88.47,"endTime":92.61,"body":"businesses that they love. Each"},{"speaker":"Annemie Tonken","startTime":88.47,"endTime":92.61,"body":"week on the podcast, I cover"},{"speaker":"Annemie Tonken","startTime":92.61,"endTime":96.36,"body":"simple, actionable strategies"},{"speaker":"Annemie Tonken","startTime":92.61,"endTime":96.36,"body":"and systems that photographers"},{"speaker":"Annemie Tonken","startTime":96.36,"endTime":100.17,"body":"at every level of experience can"},{"speaker":"Annemie Tonken","startTime":96.36,"endTime":100.17,"body":"use to earn more money in a more"},{"speaker":"Annemie Tonken","startTime":100.17,"endTime":103.86,"body":"sustainable way. Running a"},{"speaker":"Annemie Tonken","startTime":100.17,"endTime":103.86,"body":"photography, business doesn't"},{"speaker":"Annemie Tonken","startTime":103.86,"endTime":107.64,"body":"have to be that hard, you can do"},{"speaker":"Annemie Tonken","startTime":103.86,"endTime":107.64,"body":"it. And I can show you how."},{"speaker":"Annemie Tonken","startTime":111.62,"endTime":116.03,"body":"So this pattern where I came up"},{"speaker":"Annemie Tonken","startTime":111.62,"endTime":116.03,"body":"with ideas on walks has been"},{"speaker":"Annemie Tonken","startTime":116.03,"endTime":119.99,"body":"going on for years and years in"},{"speaker":"Annemie Tonken","startTime":116.03,"endTime":119.99,"body":"my life, like probably since I"},{"speaker":"Annemie Tonken","startTime":119.99,"endTime":124.64,"body":"started walking. But until a few"},{"speaker":"Annemie Tonken","startTime":119.99,"endTime":124.64,"body":"years ago, those ideas almost"},{"speaker":"Annemie Tonken","startTime":124.67,"endTime":129.02,"body":"always died on the vine. For"},{"speaker":"Annemie Tonken","startTime":124.67,"endTime":129.02,"body":"example, I would be out on a"},{"speaker":"Annemie Tonken","startTime":129.02,"endTime":132.53,"body":"walk listening to a podcast"},{"speaker":"Annemie Tonken","startTime":129.02,"endTime":132.53,"body":"interview, and someone would be"},{"speaker":"Annemie Tonken","startTime":132.53,"endTime":135.86,"body":"talking about like a photo"},{"speaker":"Annemie Tonken","startTime":132.53,"endTime":135.86,"body":"conference or a print"},{"speaker":"Annemie Tonken","startTime":135.86,"endTime":139.58,"body":"competition. And I would go on"},{"speaker":"Annemie Tonken","startTime":135.86,"endTime":139.58,"body":"this little mental tangent,"},{"speaker":"Annemie Tonken","startTime":139.85,"endTime":143.3,"body":"where I would think, yeah, I"},{"speaker":"Annemie Tonken","startTime":139.85,"endTime":143.3,"body":"should totally apply for that"},{"speaker":"Annemie Tonken","startTime":143.3,"endTime":146.48,"body":"Photo, Print competition or sign"},{"speaker":"Annemie Tonken","startTime":143.3,"endTime":146.48,"body":"up for the conference or"},{"speaker":"Annemie Tonken","startTime":146.48,"endTime":150.83,"body":"whatever the case may have been."},{"speaker":"Annemie Tonken","startTime":146.48,"endTime":150.83,"body":"But by the time that I got home,"},{"speaker":"Annemie Tonken","startTime":150.86,"endTime":155.27,"body":"you know, Otis needed water, or"},{"speaker":"Annemie Tonken","startTime":150.86,"endTime":155.27,"body":"my mom had called or any one of"},{"speaker":"Annemie Tonken","startTime":155.3,"endTime":159.59,"body":"1000 other distractions had"},{"speaker":"Annemie Tonken","startTime":155.3,"endTime":159.59,"body":"happened. And the next time that"},{"speaker":"Annemie Tonken","startTime":159.59,"endTime":163.85,"body":"conference or print competition"},{"speaker":"Annemie Tonken","startTime":159.59,"endTime":163.85,"body":"occurred to me would actually be"},{"speaker":"Annemie Tonken","startTime":163.85,"endTime":167.39,"body":"when I heard about it in the"},{"speaker":"Annemie Tonken","startTime":163.85,"endTime":167.39,"body":"past tense, like, they were"},{"speaker":"Annemie Tonken","startTime":167.39,"endTime":169.85,"body":"announcing the winners of the"},{"speaker":"Annemie Tonken","startTime":167.39,"endTime":169.85,"body":"print competition, and the"},{"speaker":"Annemie Tonken","startTime":169.85,"endTime":173.54,"body":"application period for the"},{"speaker":"Annemie Tonken","startTime":169.85,"endTime":173.54,"body":"conference was closed, whatever."},{"speaker":"Annemie Tonken","startTime":174.26,"endTime":177.74,"body":"And then inevitably, I would"},{"speaker":"Annemie Tonken","startTime":174.26,"endTime":177.74,"body":"beat myself up about it and be"},{"speaker":"Annemie Tonken","startTime":177.74,"endTime":180.71,"body":"like, Ah, I should have taken"},{"speaker":"Annemie Tonken","startTime":177.74,"endTime":180.71,"body":"advantage of that, or I should"},{"speaker":"Annemie Tonken","startTime":180.71,"endTime":183.65,"body":"have, you know, signed up or"},{"speaker":"Annemie Tonken","startTime":180.71,"endTime":183.65,"body":"whatever the case may have been"},{"speaker":"Annemie Tonken","startTime":183.89,"endTime":188.36,"body":"been, it felt like a missed"},{"speaker":"Annemie Tonken","startTime":183.89,"endTime":188.36,"body":"opportunity. Now, obviously, a"},{"speaker":"Annemie Tonken","startTime":188.36,"endTime":193.7,"body":"lot of ideas aren't necessarily"},{"speaker":"Annemie Tonken","startTime":188.36,"endTime":193.7,"body":"ideas that I am going to follow"},{"speaker":"Annemie Tonken","startTime":193.7,"endTime":197.48,"body":"through on even if I think about"},{"speaker":"Annemie Tonken","startTime":193.7,"endTime":197.48,"body":"them, while there's still time"},{"speaker":"Annemie Tonken","startTime":197.48,"endTime":200.24,"body":"to do that, right. Like, they"},{"speaker":"Annemie Tonken","startTime":197.48,"endTime":200.24,"body":"may just not be the right ideas,"},{"speaker":"Annemie Tonken","startTime":200.24,"endTime":206.78,"body":"I get lots of bad ideas.And so"},{"speaker":"Annemie Tonken","startTime":200.24,"endTime":206.78,"body":"many of them shouldn't be used"},{"speaker":"Annemie Tonken","startTime":206.78,"endTime":209.24,"body":"or put into practice or pursued"},{"speaker":"Annemie Tonken","startTime":206.78,"endTime":209.24,"body":"or whatever."},{"speaker":"Annemie Tonken","startTime":209.48,"endTime":212.9,"body":"But that doesn't mean that there"},{"speaker":"Annemie Tonken","startTime":209.48,"endTime":212.9,"body":"aren't some real diamonds in"},{"speaker":"Annemie Tonken","startTime":212.9,"endTime":216.26,"body":"there, right. That's the reason"},{"speaker":"Annemie Tonken","startTime":212.9,"endTime":216.26,"body":"that we want to keep track of"},{"speaker":"Annemie Tonken","startTime":216.26,"endTime":218.84,"body":"these things. It's the reason"},{"speaker":"Annemie Tonken","startTime":216.26,"endTime":218.84,"body":"that we want to kind of harness"},{"speaker":"Annemie Tonken","startTime":218.84,"endTime":223.52,"body":"them. Sometimes an idea is a"},{"speaker":"Annemie Tonken","startTime":218.84,"endTime":223.52,"body":"good one, but it's not the right"},{"speaker":"Annemie Tonken","startTime":223.52,"endTime":230.69,"body":"idea right now. However, it"},{"speaker":"Annemie Tonken","startTime":223.52,"endTime":230.69,"body":"might be something that is right"},{"speaker":"Annemie Tonken","startTime":230.69,"endTime":233.24,"body":"in the future for you at some"},{"speaker":"Annemie Tonken","startTime":230.69,"endTime":233.24,"body":"point down the road, or"},{"speaker":"Annemie Tonken","startTime":233.33,"endTime":237.17,"body":"sometimes one idea that doesn't"},{"speaker":"Annemie Tonken","startTime":233.33,"endTime":237.17,"body":"really work ends up leading you"},{"speaker":"Annemie Tonken","startTime":237.17,"endTime":241.64,"body":"down another mental path to an"},{"speaker":"Annemie Tonken","startTime":237.17,"endTime":241.64,"body":"idea that does, right, this is"},{"speaker":"Annemie Tonken","startTime":241.64,"endTime":245.9,"body":"how ideas start like a fire like"},{"speaker":"Annemie Tonken","startTime":241.64,"endTime":245.9,"body":"there's this little spark,"},{"speaker":"Annemie Tonken","startTime":245.9,"endTime":249.89,"body":"that's why they call it a spark"},{"speaker":"Annemie Tonken","startTime":245.9,"endTime":249.89,"body":"of inspiration. And, you know,"},{"speaker":"Annemie Tonken","startTime":249.89,"endTime":253.85,"body":"the spark can just like fizzle"},{"speaker":"Annemie Tonken","startTime":249.89,"endTime":253.85,"body":"out and die or it can catch you"},{"speaker":"Annemie Tonken","startTime":253.85,"endTime":257.27,"body":"know, a little patch next to it"},{"speaker":"Annemie Tonken","startTime":253.85,"endTime":257.27,"body":"on fire. And then the next thing"},{"speaker":"Annemie Tonken","startTime":257.27,"endTime":261.56,"body":"you know, you've got a nice"},{"speaker":"Annemie Tonken","startTime":257.27,"endTime":261.56,"body":"little blaze. But we are all"},{"speaker":"Annemie Tonken","startTime":261.62,"endTime":266.51,"body":"busy, and we're all distracted."},{"speaker":"Annemie Tonken","startTime":261.62,"endTime":266.51,"body":"And those little sparks can"},{"speaker":"Annemie Tonken","startTime":266.54,"endTime":269.78,"body":"really you know if they land at"},{"speaker":"Annemie Tonken","startTime":266.54,"endTime":269.78,"body":"the wrong time when it's"},{"speaker":"Annemie Tonken","startTime":269.78,"endTime":273.77,"body":"inconvenient for us to capture"},{"speaker":"Annemie Tonken","startTime":269.78,"endTime":273.77,"body":"them. They just kind of it's"},{"speaker":"Annemie Tonken","startTime":273.77,"endTime":280.76,"body":"like a spark falling on bare"},{"speaker":"Annemie Tonken","startTime":273.77,"endTime":280.76,"body":"granite. So, what happens is"},{"speaker":"Annemie Tonken","startTime":280.76,"endTime":283.46,"body":"that those sparks are happening"},{"speaker":"Annemie Tonken","startTime":280.76,"endTime":283.46,"body":"all the time and then they're"},{"speaker":"Annemie Tonken","startTime":283.46,"endTime":287.06,"body":"fizzling out and then when we"},{"speaker":"Annemie Tonken","startTime":283.46,"endTime":287.06,"body":"have the time, and we're feeling"},{"speaker":"Annemie Tonken","startTime":287.06,"endTime":291.74,"body":"motivated to sit down and write"},{"speaker":"Annemie Tonken","startTime":287.06,"endTime":291.74,"body":"a newsletter to our audience or"},{"speaker":"Annemie Tonken","startTime":291.77,"endTime":295.52,"body":"you know, create a blog post or"},{"speaker":"Annemie Tonken","startTime":291.77,"endTime":295.52,"body":"tweak our offer in some way or"},{"speaker":"Annemie Tonken","startTime":295.52,"endTime":298.85,"body":"work on our pricing or try a new"},{"speaker":"Annemie Tonken","startTime":295.52,"endTime":298.85,"body":"marketing campaign. Like you"},{"speaker":"Annemie Tonken","startTime":298.85,"endTime":302.99,"body":"name it. We sit down at the"},{"speaker":"Annemie Tonken","startTime":298.85,"endTime":302.99,"body":"computer, and we just kind of"},{"speaker":"Annemie Tonken","startTime":302.99,"endTime":306.38,"body":"blank out. Right, I can't be the"},{"speaker":"Annemie Tonken","startTime":302.99,"endTime":306.38,"body":"only one that that happens to."},{"speaker":"Annemie Tonken","startTime":307.64,"endTime":312.92,"body":"So one day, it occurred to me"},{"speaker":"Annemie Tonken","startTime":307.64,"endTime":312.92,"body":"that this going on walks and"},{"speaker":"Annemie Tonken","startTime":312.92,"endTime":317.54,"body":"getting ideas really was a"},{"speaker":"Annemie Tonken","startTime":312.92,"endTime":317.54,"body":"pattern in my life. And that"},{"speaker":"Annemie Tonken","startTime":317.57,"endTime":321.98,"body":"that pattern, and the fact that"},{"speaker":"Annemie Tonken","startTime":317.57,"endTime":321.98,"body":"I wasn't doing anything about it"},{"speaker":"Annemie Tonken","startTime":322.01,"endTime":325.88,"body":"was costing me time and money"},{"speaker":"Annemie Tonken","startTime":322.01,"endTime":325.88,"body":"and you know, wasting these"},{"speaker":"Annemie Tonken","startTime":325.88,"endTime":330.92,"body":"potentially valuable ideas. And"},{"speaker":"Annemie Tonken","startTime":325.88,"endTime":330.92,"body":"as I've learned, and as I've"},{"speaker":"Annemie Tonken","startTime":330.92,"endTime":334.73,"body":"hopefully conveyed to you, the"},{"speaker":"Annemie Tonken","startTime":330.92,"endTime":334.73,"body":"solution to addressing anything"},{"speaker":"Annemie Tonken","startTime":334.73,"endTime":338.78,"body":"that happens over and over in"},{"speaker":"Annemie Tonken","startTime":334.73,"endTime":338.78,"body":"life, or especially in business"},{"speaker":"Annemie Tonken","startTime":338.81,"endTime":343.55,"body":"is to create a system for"},{"speaker":"Annemie Tonken","startTime":338.81,"endTime":343.55,"body":"yourself. So that's exactly what"},{"speaker":"Annemie Tonken","startTime":343.55,"endTime":344.03,"body":"I did."},{"speaker":"Annemie Tonken","startTime":344.6,"endTime":348.05,"body":"And at first, it seemed kind of"},{"speaker":"Annemie Tonken","startTime":344.6,"endTime":348.05,"body":"silly or almost, you know,"},{"speaker":"Annemie Tonken","startTime":348.05,"endTime":352.04,"body":"ridiculous to try and create a"},{"speaker":"Annemie Tonken","startTime":348.05,"endTime":352.04,"body":"system around, coming up with"},{"speaker":"Annemie Tonken","startTime":352.04,"endTime":356.27,"body":"ideas or walking my dog. But the"},{"speaker":"Annemie Tonken","startTime":352.04,"endTime":356.27,"body":"more I thought about it, the"},{"speaker":"Annemie Tonken","startTime":356.27,"endTime":359.54,"body":"more I realized that there were"},{"speaker":"Annemie Tonken","startTime":356.27,"endTime":359.54,"body":"actually a few things that I"},{"speaker":"Annemie Tonken","startTime":359.54,"endTime":363.8,"body":"could do that would encourage my"},{"speaker":"Annemie Tonken","startTime":359.54,"endTime":363.8,"body":"brain to perform this particular"},{"speaker":"Annemie Tonken","startTime":363.8,"endTime":370.58,"body":"trick, and then harnessing that"},{"speaker":"Annemie Tonken","startTime":363.8,"endTime":370.58,"body":"idea generation so that I had"},{"speaker":"Annemie Tonken","startTime":370.58,"endTime":374.09,"body":"access to them for a longer"},{"speaker":"Annemie Tonken","startTime":370.58,"endTime":374.09,"body":"period of time. So I started to"},{"speaker":"Annemie Tonken","startTime":374.09,"endTime":378.8,"body":"become more intentional about"},{"speaker":"Annemie Tonken","startTime":374.09,"endTime":378.8,"body":"how I prepared for my walks. In"},{"speaker":"Annemie Tonken","startTime":378.8,"endTime":384.38,"body":"a way now, I actually try to"},{"speaker":"Annemie Tonken","startTime":378.8,"endTime":384.38,"body":"plan for inspiration, as weird"},{"speaker":"Annemie Tonken","startTime":384.38,"endTime":385.7,"body":"as that sounds."},{"speaker":"Annemie Tonken","startTime":385.0,"endTime":390.13,"body":"So the first step in this little"},{"speaker":"Annemie Tonken","startTime":385.0,"endTime":390.13,"body":"system that I've put together is"},{"speaker":"Annemie Tonken","startTime":390.13,"endTime":394.06,"body":"that before I leave for a walk,"},{"speaker":"Annemie Tonken","startTime":390.13,"endTime":394.06,"body":"I decide on like a general"},{"speaker":"Annemie Tonken","startTime":394.06,"endTime":399.01,"body":"question or topic that I'm going"},{"speaker":"Annemie Tonken","startTime":394.06,"endTime":399.01,"body":"to focus on. And this can be"},{"speaker":"Annemie Tonken","startTime":399.01,"endTime":402.31,"body":"really general, it could be"},{"speaker":"Annemie Tonken","startTime":399.01,"endTime":402.31,"body":"something like marketing or"},{"speaker":"Annemie Tonken","startTime":402.31,"endTime":406.39,"body":"pricing, or it could be a bit"},{"speaker":"Annemie Tonken","startTime":402.31,"endTime":406.39,"body":"more specific, like marketing"},{"speaker":"Annemie Tonken","startTime":406.39,"endTime":413.29,"body":"using a quiz, whatever the thing"},{"speaker":"Annemie Tonken","startTime":406.39,"endTime":413.29,"body":"is, my podcast feed can almost"},{"speaker":"Annemie Tonken","startTime":413.29,"endTime":417.1,"body":"always serve up a handful of"},{"speaker":"Annemie Tonken","startTime":413.29,"endTime":417.1,"body":"episodes related to that topic."},{"speaker":"Annemie Tonken","startTime":417.28,"endTime":421.15,"body":"So the next step is to do a bit"},{"speaker":"Annemie Tonken","startTime":417.28,"endTime":421.15,"body":"of research and find two or"},{"speaker":"Annemie Tonken","startTime":421.15,"endTime":425.05,"body":"three podcast episodes that are"},{"speaker":"Annemie Tonken","startTime":421.15,"endTime":425.05,"body":"on that topic, or related to"},{"speaker":"Annemie Tonken","startTime":425.05,"endTime":428.65,"body":"that topic in some way. And I"},{"speaker":"Annemie Tonken","startTime":425.05,"endTime":428.65,"body":"don't go crazy about this, I,"},{"speaker":"Annemie Tonken","startTime":428.68,"endTime":432.31,"body":"you know, I search, I find a"},{"speaker":"Annemie Tonken","startTime":428.68,"endTime":432.31,"body":"few, I just add them to my"},{"speaker":"Annemie Tonken","startTime":432.31,"endTime":436.9,"body":"queue. And, and then I go with"},{"speaker":"Annemie Tonken","startTime":432.31,"endTime":436.9,"body":"it. Like sometimes the episodes"},{"speaker":"Annemie Tonken","startTime":436.9,"endTime":439.93,"body":"are a bit of a dud, no big deal."},{"speaker":"Annemie Tonken","startTime":436.9,"endTime":439.93,"body":"It doesn't, they don't actually"},{"speaker":"Annemie Tonken","startTime":439.93,"endTime":445.27,"body":"have to be hyper specific. It"},{"speaker":"Annemie Tonken","startTime":439.93,"endTime":445.27,"body":"can be just be near the topic"},{"speaker":"Annemie Tonken","startTime":445.27,"endTime":451.33,"body":"that I want to think about. That"},{"speaker":"Annemie Tonken","startTime":445.27,"endTime":451.33,"body":"gets my brain going. And this"},{"speaker":"Annemie Tonken","startTime":451.33,"endTime":456.01,"body":"time of year, which is summer in"},{"speaker":"Annemie Tonken","startTime":451.33,"endTime":456.01,"body":"North Carolina, I actually try"},{"speaker":"Annemie Tonken","startTime":456.01,"endTime":458.83,"body":"to walk super early in the"},{"speaker":"Annemie Tonken","startTime":456.01,"endTime":458.83,"body":"morning. So I actually do this"},{"speaker":"Annemie Tonken","startTime":458.83,"endTime":463.48,"body":"step, the first step, the prep"},{"speaker":"Annemie Tonken","startTime":458.83,"endTime":463.48,"body":"step, the day before, as I'm"},{"speaker":"Annemie Tonken","startTime":463.48,"endTime":466.12,"body":"getting ready to finish my work"},{"speaker":"Annemie Tonken","startTime":463.48,"endTime":466.12,"body":"for the day, it's like my"},{"speaker":"Annemie Tonken","startTime":466.12,"endTime":474.94,"body":"shutdown ritual. The next step"},{"speaker":"Annemie Tonken","startTime":466.12,"endTime":474.94,"body":"is to then set yourself up, I"},{"speaker":"Annemie Tonken","startTime":474.94,"endTime":478.84,"body":"tried to do my best to set"},{"speaker":"Annemie Tonken","startTime":474.94,"endTime":478.84,"body":"myself up for IDEA generating"},{"speaker":"Annemie Tonken","startTime":478.84,"endTime":482.8,"body":"success. So in the morning, when"},{"speaker":"Annemie Tonken","startTime":478.84,"endTime":482.8,"body":"I leave the house, I put my"},{"speaker":"Annemie Tonken","startTime":482.8,"endTime":487.09,"body":"phone on Do Not Disturb. I hit"},{"speaker":"Annemie Tonken","startTime":482.8,"endTime":487.09,"body":"play on my podcast lineup that"},{"speaker":"Annemie Tonken","startTime":487.09,"endTime":493.54,"body":"I've picked out. And I go out on"},{"speaker":"Annemie Tonken","startTime":487.09,"endTime":493.54,"body":"a route that takes Otis and me"},{"speaker":"Annemie Tonken","startTime":493.57,"endTime":498.49,"body":"about an hour so that I'm giving"},{"speaker":"Annemie Tonken","startTime":493.57,"endTime":498.49,"body":"myself some real thinking time."},{"speaker":"Annemie Tonken","startTime":499.12,"endTime":502.84,"body":"Now, obviously, ideas can"},{"speaker":"Annemie Tonken","startTime":499.12,"endTime":502.84,"body":"sometimes come quickly. But"},{"speaker":"Annemie Tonken","startTime":503.02,"endTime":506.77,"body":"oftentimes, I have to kind of"},{"speaker":"Annemie Tonken","startTime":503.02,"endTime":506.77,"body":"get to the point where my brain"},{"speaker":"Annemie Tonken","startTime":506.8,"endTime":511.03,"body":"relaxes. And to be honest, turns"},{"speaker":"Annemie Tonken","startTime":506.8,"endTime":511.03,"body":"on when I'm walking first thing"},{"speaker":"Annemie Tonken","startTime":511.03,"endTime":515.89,"body":"in the morning, for the idea of"},{"speaker":"Annemie Tonken","startTime":511.03,"endTime":515.89,"body":"facuet to open. I think about"},{"speaker":"Annemie Tonken","startTime":516.19,"endTime":519.46,"body":"coming up with ideas a little"},{"speaker":"Annemie Tonken","startTime":516.19,"endTime":519.46,"body":"bit like those 3d optical"},{"speaker":"Annemie Tonken","startTime":519.46,"endTime":523.09,"body":"illusion posters that we all"},{"speaker":"Annemie Tonken","startTime":519.46,"endTime":523.09,"body":"knew and loved back in the 90s."},{"speaker":"Annemie Tonken","startTime":523.96,"endTime":527.53,"body":"Where you have to relax your"},{"speaker":"Annemie Tonken","startTime":523.96,"endTime":527.53,"body":"eyes in order to see whatever it"},{"speaker":"Annemie Tonken","startTime":527.53,"endTime":531.85,"body":"is that's in the, in the optical"},{"speaker":"Annemie Tonken","startTime":527.53,"endTime":531.85,"body":"illusion, it's like in order to"},{"speaker":"Annemie Tonken","startTime":531.85,"endTime":535.63,"body":"come up with ideas, you almost"},{"speaker":"Annemie Tonken","startTime":531.85,"endTime":535.63,"body":"have to stop thinking about"},{"speaker":"Annemie Tonken","startTime":535.63,"endTime":538.45,"body":"coming up with ideas, right? You"},{"speaker":"Annemie Tonken","startTime":535.63,"endTime":538.45,"body":"have to go into that flow state."},{"speaker":"Annemie Tonken","startTime":539.08,"endTime":545.74,"body":"So in order to do that, I just"},{"speaker":"Annemie Tonken","startTime":539.08,"endTime":545.74,"body":"like hit play and stop thinking"},{"speaker":"Annemie Tonken","startTime":545.74,"endTime":550.33,"body":"about it. I try not to put any"},{"speaker":"Annemie Tonken","startTime":545.74,"endTime":550.33,"body":"pressure on myself. I don't you"},{"speaker":"Annemie Tonken","startTime":550.33,"endTime":553.78,"body":"know, it's not like I go into it"},{"speaker":"Annemie Tonken","startTime":550.33,"endTime":553.78,"body":"with like, I want to come up"},{"speaker":"Annemie Tonken","startTime":553.78,"endTime":557.41,"body":"with three ideas. And that is"},{"speaker":"Annemie Tonken","startTime":553.78,"endTime":557.41,"body":"Nope, I just say like, Okay,"},{"speaker":"Annemie Tonken","startTime":557.41,"endTime":561.04,"body":"let's go and we'll see what"},{"speaker":"Annemie Tonken","startTime":557.41,"endTime":561.04,"body":"happens. But almost invariably,"},{"speaker":"Annemie Tonken","startTime":561.07,"endTime":566.56,"body":"at some point, some kind of"},{"speaker":"Annemie Tonken","startTime":561.07,"endTime":566.56,"body":"light bulb goes off. So this"},{"speaker":"Annemie Tonken","startTime":566.56,"endTime":569.68,"body":"step really is all about"},{"speaker":"Annemie Tonken","startTime":566.56,"endTime":569.68,"body":"creating that pressure free"},{"speaker":"Annemie Tonken","startTime":569.68,"endTime":575.32,"body":"space for your mind to wander."},{"speaker":"Annemie Tonken","startTime":569.68,"endTime":575.32,"body":"The third step is that when I"},{"speaker":"Annemie Tonken","startTime":575.32,"endTime":581.14,"body":"have those aha moments, I pause"},{"speaker":"Annemie Tonken","startTime":575.32,"endTime":581.14,"body":"the podcast and I turn over to"},{"speaker":"Annemie Tonken","startTime":581.14,"endTime":585.22,"body":"my voice recorder. And I hit"},{"speaker":"Annemie Tonken","startTime":581.14,"endTime":585.22,"body":"record on the voice recorder on"},{"speaker":"Annemie Tonken","startTime":585.22,"endTime":589.9,"body":"my phone, and I just talk"},{"speaker":"Annemie Tonken","startTime":585.22,"endTime":589.9,"body":"through whatever the idea is. So"},{"speaker":"Annemie Tonken","startTime":590.08,"endTime":594.43,"body":"this is total stream of"},{"speaker":"Annemie Tonken","startTime":590.08,"endTime":594.43,"body":"consciousness. I am often like"},{"speaker":"Annemie Tonken","startTime":594.43,"endTime":597.58,"body":"huffing and puffing. There's"},{"speaker":"Annemie Tonken","startTime":594.43,"endTime":597.58,"body":"noise in the background,"},{"speaker":"Annemie Tonken","startTime":597.58,"endTime":601.84,"body":"whatever. I'm only making this"},{"speaker":"Annemie Tonken","startTime":597.58,"endTime":601.84,"body":"for my Self, but I try to"},{"speaker":"Annemie Tonken","startTime":601.84,"endTime":605.44,"body":"reference like, you know what"},{"speaker":"Annemie Tonken","startTime":601.84,"endTime":605.44,"body":"I'm listening to and what I'm"},{"speaker":"Annemie Tonken","startTime":605.44,"endTime":610.51,"body":"thinking. And, and I go into as"},{"speaker":"Annemie Tonken","startTime":605.44,"endTime":610.51,"body":"much detail as I feel like is"},{"speaker":"Annemie Tonken","startTime":610.51,"endTime":614.11,"body":"necessary for me to hold on to"},{"speaker":"Annemie Tonken","startTime":610.51,"endTime":614.11,"body":"that thought. Because sometimes,"},{"speaker":"Annemie Tonken","startTime":614.44,"endTime":617.83,"body":"if I go too short, then when I"},{"speaker":"Annemie Tonken","startTime":614.44,"endTime":617.83,"body":"listened to it even a short"},{"speaker":"Annemie Tonken","startTime":617.83,"endTime":620.56,"body":"period of time later, I'm like,"},{"speaker":"Annemie Tonken","startTime":617.83,"endTime":620.56,"body":"What was I talking about. So I"},{"speaker":"Annemie Tonken","startTime":620.56,"endTime":624.55,"body":"try and make it a complete"},{"speaker":"Annemie Tonken","startTime":620.56,"endTime":624.55,"body":"thought. But then once I've got"},{"speaker":"Annemie Tonken","startTime":624.55,"endTime":627.73,"body":"it down, that's it, I just"},{"speaker":"Annemie Tonken","startTime":624.55,"endTime":627.73,"body":"turned the podcasts back on and"},{"speaker":"Annemie Tonken","startTime":627.73,"endTime":632.08,"body":"keep going. Now, sometimes this"},{"speaker":"Annemie Tonken","startTime":627.73,"endTime":632.08,"body":"happens once on the walk,"},{"speaker":"Annemie Tonken","startTime":632.26,"endTime":635.98,"body":"sometimes it doesn't happen."},{"speaker":"Annemie Tonken","startTime":632.26,"endTime":635.98,"body":"Other times, I end up with three"},{"speaker":"Annemie Tonken","startTime":635.98,"endTime":640.69,"body":"or four or five ideas over the"},{"speaker":"Annemie Tonken","startTime":635.98,"endTime":640.69,"body":"course of that hour. And, again,"},{"speaker":"Annemie Tonken","startTime":640.72,"endTime":644.53,"body":"these ideas can be I don't put"},{"speaker":"Annemie Tonken","startTime":640.72,"endTime":644.53,"body":"any pressure on what the ideas"},{"speaker":"Annemie Tonken","startTime":644.53,"endTime":647.59,"body":"are, they can be little things,"},{"speaker":"Annemie Tonken","startTime":644.53,"endTime":647.59,"body":"they can be big things. They can"},{"speaker":"Annemie Tonken","startTime":647.59,"endTime":651.49,"body":"be inspiration for podcast"},{"speaker":"Annemie Tonken","startTime":647.59,"endTime":651.49,"body":"topics, or emails, stories that"},{"speaker":"Annemie Tonken","startTime":651.49,"endTime":654.19,"body":"I'm going to share, like little"},{"speaker":"Annemie Tonken","startTime":651.49,"endTime":654.19,"body":"stories for my personal life"},{"speaker":"Annemie Tonken","startTime":654.19,"endTime":657.79,"body":"that the podcast reminded me of,"},{"speaker":"Annemie Tonken","startTime":654.19,"endTime":657.79,"body":"there's all kinds of things, I"},{"speaker":"Annemie Tonken","startTime":657.79,"endTime":661.48,"body":"don't put any thought into it at"},{"speaker":"Annemie Tonken","startTime":657.79,"endTime":661.48,"body":"the moment, I just talk it out"},{"speaker":"Annemie Tonken","startTime":661.48,"endTime":665.8,"body":"on the voice recorder. And then"},{"speaker":"Annemie Tonken","startTime":661.48,"endTime":665.8,"body":"that takes me to the fourth step"},{"speaker":"Annemie Tonken","startTime":665.8,"endTime":670.39,"body":"of the process. And this one is"},{"speaker":"Annemie Tonken","startTime":665.8,"endTime":670.39,"body":"the real clincher. So the minute"},{"speaker":"Annemie Tonken","startTime":670.39,"endTime":675.67,"body":"I get home, before I shower, or"},{"speaker":"Annemie Tonken","startTime":670.39,"endTime":675.67,"body":"you know do anything else, while"},{"speaker":"Annemie Tonken","startTime":675.67,"endTime":680.23,"body":"my brain is still focused on the"},{"speaker":"Annemie Tonken","startTime":675.67,"endTime":680.23,"body":"topic at hand, I sit down at my"},{"speaker":"Annemie Tonken","startTime":680.23,"endTime":685.15,"body":"computer, and I listen to my"},{"speaker":"Annemie Tonken","startTime":680.23,"endTime":685.15,"body":"voice memos, and I make notes on"},{"speaker":"Annemie Tonken","startTime":685.15,"endTime":691.66,"body":"them in my computer. So what I"},{"speaker":"Annemie Tonken","startTime":685.15,"endTime":691.66,"body":"find is that if I wait too long,"},{"speaker":"Annemie Tonken","startTime":691.9,"endTime":694.72,"body":"if I go up and take a shower,"},{"speaker":"Annemie Tonken","startTime":691.9,"endTime":694.72,"body":"and then sit down at my"},{"speaker":"Annemie Tonken","startTime":694.72,"endTime":699.07,"body":"computer, I often can't really"},{"speaker":"Annemie Tonken","startTime":694.72,"endTime":699.07,"body":"remember where the idea was"},{"speaker":"Annemie Tonken","startTime":699.07,"endTime":702.25,"body":"going. You know, it's like when"},{"speaker":"Annemie Tonken","startTime":699.07,"endTime":702.25,"body":"you wake up and you have this"},{"speaker":"Annemie Tonken","startTime":702.25,"endTime":704.89,"body":"really vivid dream and you're"},{"speaker":"Annemie Tonken","startTime":702.25,"endTime":704.89,"body":"like, I'm going to tell my"},{"speaker":"Annemie Tonken","startTime":704.89,"endTime":708.25,"body":"partner about that over"},{"speaker":"Annemie Tonken","startTime":704.89,"endTime":708.25,"body":"breakfast. But by the time that"},{"speaker":"Annemie Tonken","startTime":708.25,"endTime":711.85,"body":"you like, get dressed and go"},{"speaker":"Annemie Tonken","startTime":708.25,"endTime":711.85,"body":"downstairs, it's gone. Right?"},{"speaker":"Annemie Tonken","startTime":712.63,"endTime":716.59,"body":"When I am making the voice"},{"speaker":"Annemie Tonken","startTime":712.63,"endTime":716.59,"body":"memos, like I said, I try to add"},{"speaker":"Annemie Tonken","startTime":716.59,"endTime":720.55,"body":"as much detail as possible. But"},{"speaker":"Annemie Tonken","startTime":716.59,"endTime":720.55,"body":"even still, those notes really"},{"speaker":"Annemie Tonken","startTime":720.55,"endTime":725.02,"body":"do make the most sense. If I can"},{"speaker":"Annemie Tonken","startTime":720.55,"endTime":725.02,"body":"write them down while they are"},{"speaker":"Annemie Tonken","startTime":725.02,"endTime":729.49,"body":"as fresh as can possibly be. And"},{"speaker":"Annemie Tonken","startTime":725.02,"endTime":729.49,"body":"something for me about taking"},{"speaker":"Annemie Tonken","startTime":729.49,"endTime":734.83,"body":"them off the voice recorder and"},{"speaker":"Annemie Tonken","startTime":729.49,"endTime":734.83,"body":"putting them into like a written"},{"speaker":"Annemie Tonken","startTime":734.83,"endTime":740.29,"body":"document solidifies them more."},{"speaker":"Annemie Tonken","startTime":734.83,"endTime":740.29,"body":"So then I find them easier to to"},{"speaker":"Annemie Tonken","startTime":740.29,"endTime":743.32,"body":"go back to later the voice"},{"speaker":"Annemie Tonken","startTime":740.29,"endTime":743.32,"body":"memos. It's like they have an"},{"speaker":"Annemie Tonken","startTime":743.32,"endTime":745.18,"body":"expiration date of an hour."},{"speaker":"Annemie Tonken","startTime":747.0,"endTime":751.124,"body":"And then finally, the fifth step"},{"speaker":"Annemie Tonken","startTime":747.0,"endTime":751.124,"body":"is that I organize my notes."},{"speaker":"Annemie Tonken","startTime":751.192,"endTime":755.384,"body":"Now, you can obviously organize"},{"speaker":"Annemie Tonken","startTime":751.192,"endTime":755.384,"body":"your ideas in any way that you"},{"speaker":"Annemie Tonken","startTime":755.452,"endTime":759.847,"body":"like. But just to share a little"},{"speaker":"Annemie Tonken","startTime":755.452,"endTime":759.847,"body":"bit more of my own process. Over"},{"speaker":"Annemie Tonken","startTime":759.914,"endTime":763.836,"body":"the course of the past year, I"},{"speaker":"Annemie Tonken","startTime":759.914,"endTime":763.836,"body":"have started using clickup,"},{"speaker":"Annemie Tonken","startTime":763.904,"endTime":767.555,"body":"which is a project management"},{"speaker":"Annemie Tonken","startTime":763.904,"endTime":767.555,"body":"tool, you can get a free"},{"speaker":"Annemie Tonken","startTime":767.623,"endTime":771.679,"body":"account. The free account is"},{"speaker":"Annemie Tonken","startTime":767.623,"endTime":771.679,"body":"great and works really well for"},{"speaker":"Annemie Tonken","startTime":771.747,"endTime":776.007,"body":"almost any photographers needs"},{"speaker":"Annemie Tonken","startTime":771.747,"endTime":776.007,"body":"that I know. And so inside click"},{"speaker":"Annemie Tonken","startTime":776.075,"endTime":779.726,"body":"up, I have different folders"},{"speaker":"Annemie Tonken","startTime":776.075,"endTime":779.726,"body":"that are dedicated to the"},{"speaker":"Annemie Tonken","startTime":779.793,"endTime":783.918,"body":"different areas of my business."},{"speaker":"Annemie Tonken","startTime":779.793,"endTime":783.918,"body":"And inside each one, I have a"},{"speaker":"Annemie Tonken","startTime":783.986,"endTime":787.705,"body":"document for ideas. So I don't"},{"speaker":"Annemie Tonken","startTime":783.986,"endTime":787.705,"body":"just have one giant idea"},{"speaker":"Annemie Tonken","startTime":787.772,"endTime":791.626,"body":"document because I find that"},{"speaker":"Annemie Tonken","startTime":787.772,"endTime":791.626,"body":"that's too. It gets too big,"},{"speaker":"Annemie Tonken","startTime":791.694,"endTime":795.819,"body":"like the document gets too big."},{"speaker":"Annemie Tonken","startTime":791.694,"endTime":795.819,"body":"And every time that I need an"},{"speaker":"Annemie Tonken","startTime":795.886,"endTime":799.808,"body":"idea or want to find an idea,"},{"speaker":"Annemie Tonken","startTime":795.886,"endTime":799.808,"body":"like I'm sifting through too"},{"speaker":"Annemie Tonken","startTime":799.876,"endTime":803.594,"body":"many things. So I tried to silo"},{"speaker":"Annemie Tonken","startTime":799.876,"endTime":803.594,"body":"those under things like"},{"speaker":"Annemie Tonken","startTime":803.662,"endTime":807.922,"body":"marketing, or sales or product"},{"speaker":"Annemie Tonken","startTime":803.662,"endTime":807.922,"body":"ideas, things like that. So I go"},{"speaker":"Annemie Tonken","startTime":807.99,"endTime":812.114,"body":"to that folder, that category."},{"speaker":"Annemie Tonken","startTime":807.99,"endTime":812.114,"body":"And I open up my idea document"},{"speaker":"Annemie Tonken","startTime":812.182,"endTime":816.036,"body":"and I put the note that is"},{"speaker":"Annemie Tonken","startTime":812.182,"endTime":816.036,"body":"relevant to that in there. And"},{"speaker":"Annemie Tonken","startTime":816.103,"endTime":820.228,"body":"that sometimes they apply to"},{"speaker":"Annemie Tonken","startTime":816.103,"endTime":820.228,"body":"multiple things, and I duplicate"},{"speaker":"Annemie Tonken","startTime":820.296,"endTime":824.556,"body":"it, I put it in both so that I'm"},{"speaker":"Annemie Tonken","startTime":820.296,"endTime":824.556,"body":"not like having to hop around."},{"speaker":"Annemie Tonken","startTime":824.623,"endTime":828.68,"body":"And this last step means that"},{"speaker":"Annemie Tonken","startTime":824.623,"endTime":828.68,"body":"when I am in that action mode,"},{"speaker":"Annemie Tonken","startTime":828.748,"endTime":832.805,"body":"when I'm ready to sit down and"},{"speaker":"Annemie Tonken","startTime":828.748,"endTime":832.805,"body":"you know, build that quiz, or"},{"speaker":"Annemie Tonken","startTime":832.872,"endTime":837.132,"body":"like write to my email list, or"},{"speaker":"Annemie Tonken","startTime":832.872,"endTime":837.132,"body":"whatever the case may be, all I"},{"speaker":"Annemie Tonken","startTime":837.2,"endTime":841.46,"body":"have to do is open my marketing"},{"speaker":"Annemie Tonken","startTime":837.2,"endTime":841.46,"body":"ideas document and I can easily"},{"speaker":"Annemie Tonken","startTime":841.527,"endTime":845.179,"body":"peruse all of my old ideas so"},{"speaker":"Annemie Tonken","startTime":841.527,"endTime":845.179,"body":"that I can jumpstart the"},{"speaker":"Annemie Tonken","startTime":845.246,"endTime":849.371,"body":"process. So to recap, here is my"},{"speaker":"Annemie Tonken","startTime":845.246,"endTime":849.371,"body":"process for capturing ideas."},{"speaker":"Annemie Tonken","startTime":849.438,"endTime":853.495,"body":"Number one, you need to take"},{"speaker":"Annemie Tonken","startTime":849.438,"endTime":853.495,"body":"note of when and where you tend"},{"speaker":"Annemie Tonken","startTime":853.563,"endTime":857.89,"body":"to come up with ideas. And then"},{"speaker":"Annemie Tonken","startTime":853.563,"endTime":857.89,"body":"you need to plan for that period"},{"speaker":"Annemie Tonken","startTime":857.958,"endTime":862.353,"body":"of time, right? So before you go"},{"speaker":"Annemie Tonken","startTime":857.958,"endTime":862.353,"body":"on a walk before you leave to go"},{"speaker":"Annemie Tonken","startTime":862.421,"endTime":866.545,"body":"on a long car ride, whatever the"},{"speaker":"Annemie Tonken","startTime":862.421,"endTime":866.545,"body":"case may be for you. I don't"},{"speaker":"Annemie Tonken","startTime":866.613,"endTime":870.738,"body":"necessarily know how you would"},{"speaker":"Annemie Tonken","startTime":866.613,"endTime":870.738,"body":"manage this in the shower. But"},{"speaker":"Annemie Tonken","startTime":870.805,"endTime":874.592,"body":"maybe you take really long"},{"speaker":"Annemie Tonken","startTime":870.805,"endTime":874.592,"body":"showers and you can have your"},{"speaker":"Annemie Tonken","startTime":874.659,"endTime":878.852,"body":"phone in there and dictate notes"},{"speaker":"Annemie Tonken","startTime":874.659,"endTime":878.852,"body":"in the shower. But anyway, so"},{"speaker":"Annemie Tonken","startTime":878.919,"endTime":882.706,"body":"back to step one before you go"},{"speaker":"Annemie Tonken","startTime":878.919,"endTime":882.706,"body":"on that you're doing some"},{"speaker":"Annemie Tonken","startTime":882.773,"endTime":886.357,"body":"preparing and you're giving"},{"speaker":"Annemie Tonken","startTime":882.773,"endTime":886.357,"body":"yourself like an auditory"},{"speaker":"Annemie Tonken","startTime":886.425,"endTime":890.414,"body":"stimulus list where you're you"},{"speaker":"Annemie Tonken","startTime":886.425,"endTime":890.414,"body":"know, you're listening to an"},{"speaker":"Annemie Tonken","startTime":890.482,"endTime":894.268,"body":"audiobook or a series of"},{"speaker":"Annemie Tonken","startTime":890.482,"endTime":894.268,"body":"podcasts or something like that"},{"speaker":"Annemie Tonken","startTime":894.336,"endTime":898.663,"body":"on the general top that you are"},{"speaker":"Annemie Tonken","startTime":894.336,"endTime":898.663,"body":"interested in sort of ruminating"},{"speaker":"Annemie Tonken","startTime":898.731,"endTime":902.585,"body":"on the next step. Step two is to"},{"speaker":"Annemie Tonken","startTime":898.731,"endTime":902.585,"body":"set yourself up for IDEA"},{"speaker":"Annemie Tonken","startTime":902.652,"endTime":906.912,"body":"generating success. So you are"},{"speaker":"Annemie Tonken","startTime":902.652,"endTime":906.912,"body":"creating time and space, you are"},{"speaker":"Annemie Tonken","startTime":906.98,"endTime":911.24,"body":"hopefully putting your phone on"},{"speaker":"Annemie Tonken","startTime":906.98,"endTime":911.24,"body":"Do Not Disturb. And then beyond"},{"speaker":"Annemie Tonken","startTime":911.307,"endTime":915.297,"body":"that you're not putting any"},{"speaker":"Annemie Tonken","startTime":911.307,"endTime":915.297,"body":"pressure on yourself to come up"},{"speaker":"Annemie Tonken","startTime":915.364,"endTime":919.151,"body":"with ideas like you're just"},{"speaker":"Annemie Tonken","startTime":915.364,"endTime":919.151,"body":"letting go, and trusting the"},{"speaker":"Annemie Tonken","startTime":919.219,"endTime":923.275,"body":"process. The third step is that"},{"speaker":"Annemie Tonken","startTime":919.219,"endTime":923.275,"body":"when those ideas happen, you"},{"speaker":"Annemie Tonken","startTime":923.343,"endTime":927.197,"body":"capture them using the voice"},{"speaker":"Annemie Tonken","startTime":923.343,"endTime":927.197,"body":"recorder on your phone, just"},{"speaker":"Annemie Tonken","startTime":927.265,"endTime":931.457,"body":"stream of consciousness capture"},{"speaker":"Annemie Tonken","startTime":927.265,"endTime":931.457,"body":"them. Step four is immediately"},{"speaker":"Annemie Tonken","startTime":931.525,"endTime":935.311,"body":"when that process is over. As"},{"speaker":"Annemie Tonken","startTime":931.525,"endTime":935.311,"body":"soon as you arrive at your"},{"speaker":"Annemie Tonken","startTime":935.379,"endTime":939.639,"body":"destination in the car. As soon"},{"speaker":"Annemie Tonken","startTime":935.379,"endTime":939.639,"body":"as you are done with your walk."},{"speaker":"Annemie Tonken","startTime":939.706,"endTime":943.899,"body":"You sit down at your computer,"},{"speaker":"Annemie Tonken","startTime":939.706,"endTime":943.899,"body":"you listen to your voice memos,"},{"speaker":"Annemie Tonken","startTime":943.966,"endTime":948.091,"body":"and you put them into written"},{"speaker":"Annemie Tonken","startTime":943.966,"endTime":948.091,"body":"notes in a document so that you"},{"speaker":"Annemie Tonken","startTime":948.158,"endTime":952.283,"body":"are you sort of harvesting them"},{"speaker":"Annemie Tonken","startTime":948.158,"endTime":952.283,"body":"while they're fresh. And then"},{"speaker":"Annemie Tonken","startTime":952.351,"endTime":956.408,"body":"the final step is to organize"},{"speaker":"Annemie Tonken","startTime":952.351,"endTime":956.408,"body":"those notes into silos so that"},{"speaker":"Annemie Tonken","startTime":956.475,"endTime":960.735,"body":"you can quickly and easily find"},{"speaker":"Annemie Tonken","startTime":956.475,"endTime":960.735,"body":"them when you are ready to work"},{"speaker":"Annemie Tonken","startTime":960.803,"endTime":964.724,"body":"on that at some point in the"},{"speaker":"Annemie Tonken","startTime":960.803,"endTime":964.724,"body":"future. And that's it. I know"},{"speaker":"Annemie Tonken","startTime":964.792,"endTime":969.119,"body":"that this seems kind of silly. I"},{"speaker":"Annemie Tonken","startTime":964.792,"endTime":969.119,"body":"have been doing this for a long"},{"speaker":"Annemie Tonken","startTime":969.187,"endTime":973.379,"body":"time. And it occurred to me like"},{"speaker":"Annemie Tonken","startTime":969.187,"endTime":973.379,"body":"maybe I should maybe I should"},{"speaker":"Annemie Tonken","startTime":973.447,"endTime":977.639,"body":"make a podcast episode out of"},{"speaker":"Annemie Tonken","startTime":973.447,"endTime":977.639,"body":"this. And I almost talked myself"},{"speaker":"Annemie Tonken","startTime":977.707,"endTime":981.899,"body":"out of it because I was like,"},{"speaker":"Annemie Tonken","startTime":977.707,"endTime":981.899,"body":"well, capturing ideas seems like"},{"speaker":"Annemie Tonken","startTime":981.967,"endTime":986.091,"body":"kind of a dumb topic. But hey,"},{"speaker":"Annemie Tonken","startTime":981.967,"endTime":986.091,"body":"it took me a long time to come"},{"speaker":"Annemie Tonken","startTime":986.159,"endTime":990.283,"body":"up with this like to realize"},{"speaker":"Annemie Tonken","startTime":986.159,"endTime":990.283,"body":"that I should be doing this. And"},{"speaker":"Annemie Tonken","startTime":990.351,"endTime":994.611,"body":"since I have I have been able to"},{"speaker":"Annemie Tonken","startTime":990.351,"endTime":994.611,"body":"take so much more advantage of"},{"speaker":"Annemie Tonken","startTime":994.678,"endTime":998.803,"body":"the ideas that come across my"},{"speaker":"Annemie Tonken","startTime":994.678,"endTime":998.803,"body":"brain and and so if it can help"},{"speaker":"Annemie Tonken","startTime":998.871,"endTime":1003.198,"body":"any of you do that, I would love"},{"speaker":"Annemie Tonken","startTime":998.871,"endTime":1003.198,"body":"for that to be the case. Have a"},{"speaker":"Annemie Tonken","startTime":1003.266,"endTime":1004.01,"body":"great week."},{"speaker":"Annemie Tonken","startTime":1004.01,"endTime":1007.639,"body":"Well, that's it for this week's"},{"speaker":"Annemie Tonken","startTime":1004.01,"endTime":1007.639,"body":"episode of This can't be that"},{"speaker":"Annemie Tonken","startTime":1007.698,"endTime":1011.149,"body":"hard. I'll be back Same time,"},{"speaker":"Annemie Tonken","startTime":1007.698,"endTime":1011.149,"body":"same place next week. In the"},{"speaker":"Annemie Tonken","startTime":1011.208,"endTime":1014.718,"body":"meantime, you can find more"},{"speaker":"Annemie Tonken","startTime":1011.208,"endTime":1014.718,"body":"information about this episode,"},{"speaker":"Annemie Tonken","startTime":1014.778,"endTime":1018.169,"body":"along with all the relevant"},{"speaker":"Annemie Tonken","startTime":1014.778,"endTime":1018.169,"body":"links, notes and downloads at"},{"speaker":"Annemie Tonken","startTime":1018.228,"endTime":1021.143,"body":"this can't be that"},{"speaker":"Annemie Tonken","startTime":1018.228,"endTime":1021.143,"body":"hard.com/learn If you like the"},{"speaker":"Annemie Tonken","startTime":1021.203,"endTime":1024.653,"body":"podcast, be sure to hit the"},{"speaker":"Annemie Tonken","startTime":1021.203,"endTime":1024.653,"body":"subscribe button. Even better,"},{"speaker":"Annemie Tonken","startTime":1024.713,"endTime":1028.282,"body":"share the love by leaving a"},{"speaker":"Annemie Tonken","startTime":1024.713,"endTime":1028.282,"body":"review in iTunes. And as always,"},{"speaker":"Annemie Tonken","startTime":1028.342,"endTime":1032.15,"body":"thanks so much for joining me. I"},{"speaker":"Annemie Tonken","startTime":1028.342,"endTime":1032.15,"body":"hope you have a fantastic week."}]}