{"version":"1.0.0","segments":[{"speaker":"Annemie Tonken","startTime":0.0,"endTime":2.28,"body":"This past"},{"speaker":"Annemie Tonken","startTime":0.0,"endTime":2.28,"body":"spring, I had one of those"},{"speaker":"Annemie Tonken","startTime":2.28,"endTime":6.3,"body":"nightmare situations happen in"},{"speaker":"Annemie Tonken","startTime":2.28,"endTime":6.3,"body":"my photography business that we"},{"speaker":"Annemie Tonken","startTime":6.3,"endTime":10.59,"body":"never want to have happened to"},{"speaker":"Annemie Tonken","startTime":6.3,"endTime":10.59,"body":"us. And I am hoping that today's"},{"speaker":"Annemie Tonken","startTime":10.59,"endTime":14.43,"body":"conversation helps avoid this"},{"speaker":"Annemie Tonken","startTime":10.59,"endTime":14.43,"body":"for maybe some of you what"},{"speaker":"Annemie Tonken","startTime":14.43,"endTime":17.79,"body":"happened was a client of mine"},{"speaker":"Annemie Tonken","startTime":14.43,"endTime":17.79,"body":"who I have been working with for"},{"speaker":"Annemie Tonken","startTime":17.79,"endTime":21.18,"body":"over 10 years now she is one of"},{"speaker":"Annemie Tonken","startTime":17.79,"endTime":21.18,"body":"my member clients. She actually"},{"speaker":"Annemie Tonken","startTime":21.18,"endTime":24.66,"body":"now lives in Maryland. So she's"},{"speaker":"Annemie Tonken","startTime":21.18,"endTime":24.66,"body":"about a five hour drive from my"},{"speaker":"Annemie Tonken","startTime":24.66,"endTime":29.01,"body":"house. And every year I go drive"},{"speaker":"Annemie Tonken","startTime":24.66,"endTime":29.01,"body":"up to Maryland and do her family"},{"speaker":"Annemie Tonken","startTime":29.01,"endTime":32.82,"body":"session, she contacted me and"},{"speaker":"Annemie Tonken","startTime":29.01,"endTime":32.82,"body":"said, great news. Instead of"},{"speaker":"Annemie Tonken","startTime":32.82,"endTime":35.46,"body":"having you come to Maryland,"},{"speaker":"Annemie Tonken","startTime":32.82,"endTime":35.46,"body":"we're actually going to be on"},{"speaker":"Annemie Tonken","startTime":35.46,"endTime":38.85,"body":"the North Carolina coast with my"},{"speaker":"Annemie Tonken","startTime":35.46,"endTime":38.85,"body":"extended family. And I was"},{"speaker":"Annemie Tonken","startTime":38.85,"endTime":41.25,"body":"wondering if there's any way"},{"speaker":"Annemie Tonken","startTime":38.85,"endTime":41.25,"body":"that we could schedule our"},{"speaker":"Annemie Tonken","startTime":41.25,"endTime":45.24,"body":"annual session there and include"},{"speaker":"Annemie Tonken","startTime":41.25,"endTime":45.24,"body":"the extended family. And"},{"speaker":"Annemie Tonken","startTime":45.27,"endTime":49.05,"body":"obviously, whether you choose to"},{"speaker":"Annemie Tonken","startTime":45.27,"endTime":49.05,"body":"allow people to include extended"},{"speaker":"Annemie Tonken","startTime":49.05,"endTime":50.61,"body":"family and all that sort of"},{"speaker":"Annemie Tonken","startTime":49.05,"endTime":50.61,"body":"stuff is a different"},{"speaker":"Annemie Tonken","startTime":50.61,"endTime":53.55,"body":"conversation, totally different."},{"speaker":"Annemie Tonken","startTime":50.61,"endTime":53.55,"body":"But in this particular client's"},{"speaker":"Annemie Tonken","startTime":53.55,"endTime":56.43,"body":"case, I was excited to see her"},{"speaker":"Annemie Tonken","startTime":53.55,"endTime":56.43,"body":"extended family I had met them"},{"speaker":"Annemie Tonken","startTime":56.43,"endTime":59.61,"body":"back when I photographed her"},{"speaker":"Annemie Tonken","startTime":56.43,"endTime":59.61,"body":"wedding many years ago. And"},{"speaker":"Annemie Tonken","startTime":59.61,"endTime":61.89,"body":"she's a good friend at this"},{"speaker":"Annemie Tonken","startTime":59.61,"endTime":61.89,"body":"point. I was like, absolutely."},{"speaker":"Annemie Tonken","startTime":62.1,"endTime":65.79,"body":"So her grandmother was going to"},{"speaker":"Annemie Tonken","startTime":62.1,"endTime":65.79,"body":"be there, her parents who are"},{"speaker":"Annemie Tonken","startTime":65.79,"endTime":68.79,"body":"divorced, but get along well,"},{"speaker":"Annemie Tonken","startTime":65.79,"endTime":68.79,"body":"they were all going to be there"},{"speaker":"Annemie Tonken","startTime":68.79,"endTime":73.44,"body":"with step parents and her sister"},{"speaker":"Annemie Tonken","startTime":68.79,"endTime":73.44,"body":"with her new partner, we're"},{"speaker":"Annemie Tonken","startTime":73.44,"endTime":76.8,"body":"going to be in from Brazil. So"},{"speaker":"Annemie Tonken","startTime":73.44,"endTime":76.8,"body":"this was this pretty amazing"},{"speaker":"Annemie Tonken","startTime":76.8,"endTime":80.67,"body":"reunion of people. But I don't"},{"speaker":"Annemie Tonken","startTime":76.8,"endTime":80.67,"body":"live at the coast. So even"},{"speaker":"Annemie Tonken","startTime":80.67,"endTime":83.7,"body":"though I wasn't having to drive"},{"speaker":"Annemie Tonken","startTime":80.67,"endTime":83.7,"body":"all the way to Maryland, the"},{"speaker":"Annemie Tonken","startTime":83.73,"endTime":86.43,"body":"drive out to where they were"},{"speaker":"Annemie Tonken","startTime":83.73,"endTime":86.43,"body":"going to be staying on the coast"},{"speaker":"Annemie Tonken","startTime":86.43,"endTime":89.49,"body":"is about a four and a half hour"},{"speaker":"Annemie Tonken","startTime":86.43,"endTime":89.49,"body":"drive. So it wasn't like I was"},{"speaker":"Annemie Tonken","startTime":89.49,"endTime":92.64,"body":"really saving all that much time"},{"speaker":"Annemie Tonken","startTime":89.49,"endTime":92.64,"body":"in terms of the trip didn't"},{"speaker":"Annemie Tonken","startTime":92.64,"endTime":95.34,"body":"matter, I was happy to go out"},{"speaker":"Annemie Tonken","startTime":92.64,"endTime":95.34,"body":"and see her photographing at the"},{"speaker":"Annemie Tonken","startTime":95.37,"endTime":99.42,"body":"coast is always lovely. And I"},{"speaker":"Annemie Tonken","startTime":95.37,"endTime":99.42,"body":"incorporated a little family"},{"speaker":"Annemie Tonken","startTime":99.42,"endTime":102.9,"body":"trip of my own to go out and"},{"speaker":"Annemie Tonken","startTime":99.42,"endTime":102.9,"body":"stay near where she was staying"},{"speaker":"Annemie Tonken","startTime":102.9,"endTime":105.81,"body":"so that I could turn that work"},{"speaker":"Annemie Tonken","startTime":102.9,"endTime":105.81,"body":"trip into something a little bit"},{"speaker":"Annemie Tonken","startTime":105.81,"endTime":110.37,"body":"more fun. So I went out, we had"},{"speaker":"Annemie Tonken","startTime":105.81,"endTime":110.37,"body":"this amazing session, kids were"},{"speaker":"Annemie Tonken","startTime":110.37,"endTime":113.85,"body":"great, the light was amazing,"},{"speaker":"Annemie Tonken","startTime":110.37,"endTime":113.85,"body":"the whole family was able to"},{"speaker":"Annemie Tonken","startTime":113.85,"endTime":116.67,"body":"like frolic on the beach. I"},{"speaker":"Annemie Tonken","startTime":113.85,"endTime":116.67,"body":"mean, it was it was a really fun"},{"speaker":"Annemie Tonken","startTime":116.67,"endTime":120.36,"body":"time. And I was really excited"},{"speaker":"Annemie Tonken","startTime":116.67,"endTime":120.36,"body":"about the photos, you know,"},{"speaker":"Annemie Tonken","startTime":120.39,"endTime":122.58,"body":"which I was looking at, on the"},{"speaker":"Annemie Tonken","startTime":120.39,"endTime":122.58,"body":"back of my camera, everything"},{"speaker":"Annemie Tonken","startTime":122.58,"endTime":126.75,"body":"looked great, no problem, I get"},{"speaker":"Annemie Tonken","startTime":122.58,"endTime":126.75,"body":"in the car, I drive home, I take"},{"speaker":"Annemie Tonken","startTime":126.78,"endTime":130.71,"body":"the card, that SD card out of my"},{"speaker":"Annemie Tonken","startTime":126.78,"endTime":130.71,"body":"camera, put it in the computer,"},{"speaker":"Annemie Tonken","startTime":130.92,"endTime":134.25,"body":"and I get an error, which you"},{"speaker":"Annemie Tonken","startTime":130.92,"endTime":134.25,"body":"know, sometimes those cards give"},{"speaker":"Annemie Tonken","startTime":134.25,"endTime":138.21,"body":"you errors, I find that SD cards"},{"speaker":"Annemie Tonken","startTime":134.25,"endTime":138.21,"body":"with their little like, thing on"},{"speaker":"Annemie Tonken","startTime":138.21,"endTime":141.24,"body":"the side. But sometimes it says"},{"speaker":"Annemie Tonken","startTime":138.21,"endTime":141.24,"body":"like this can't be read or"},{"speaker":"Annemie Tonken","startTime":141.24,"endTime":143.97,"body":"whatever I was like It must be"},{"speaker":"Annemie Tonken","startTime":141.24,"endTime":143.97,"body":"something with that. So tried it"},{"speaker":"Annemie Tonken","startTime":143.97,"endTime":146.46,"body":"with a different reader put it"},{"speaker":"Annemie Tonken","startTime":143.97,"endTime":146.46,"body":"back in my camera could still"},{"speaker":"Annemie Tonken","startTime":146.46,"endTime":149.37,"body":"see the photos on the camera, I"},{"speaker":"Annemie Tonken","startTime":146.46,"endTime":149.37,"body":"was like it's fine. When I have"},{"speaker":"Annemie Tonken","startTime":149.37,"endTime":153.63,"body":"had SD cards give me a hard time"},{"speaker":"Annemie Tonken","startTime":149.37,"endTime":153.63,"body":"in the past. Usually it's just a"},{"speaker":"Annemie Tonken","startTime":153.63,"endTime":157.35,"body":"matter of like software needs to"},{"speaker":"Annemie Tonken","startTime":153.63,"endTime":157.35,"body":"be updated or something is going"},{"speaker":"Annemie Tonken","startTime":157.35,"endTime":160.47,"body":"on. And since I could see the"},{"speaker":"Annemie Tonken","startTime":157.35,"endTime":160.47,"body":"images, I felt pretty confident"},{"speaker":"Annemie Tonken","startTime":160.47,"endTime":162.36,"body":"that they were there and I would"},{"speaker":"Annemie Tonken","startTime":160.47,"endTime":162.36,"body":"be able to figure out how to get"},{"speaker":"Annemie Tonken","startTime":162.36,"endTime":165.54,"body":"them off the cart. But of"},{"speaker":"Annemie Tonken","startTime":162.36,"endTime":165.54,"body":"course, I wanted to work kind of"},{"speaker":"Annemie Tonken","startTime":165.54,"endTime":168.24,"body":"quickly, right? Like I wanted to"},{"speaker":"Annemie Tonken","startTime":165.54,"endTime":168.24,"body":"make sure that I could do that."},{"speaker":"Annemie Tonken","startTime":168.27,"endTime":171.78,"body":"So I pulled the card back out of"},{"speaker":"Annemie Tonken","startTime":168.27,"endTime":171.78,"body":"my camera, put it back in the"},{"speaker":"Annemie Tonken","startTime":171.87,"endTime":175.86,"body":"different card reader different,"},{"speaker":"Annemie Tonken","startTime":171.87,"endTime":175.86,"body":"tried a different computer,"},{"speaker":"Annemie Tonken","startTime":176.04,"endTime":179.61,"body":"updated all my software. And"},{"speaker":"Annemie Tonken","startTime":176.04,"endTime":179.61,"body":"then finally got to the point"},{"speaker":"Annemie Tonken","startTime":179.61,"endTime":181.71,"body":"where I was like something is"},{"speaker":"Annemie Tonken","startTime":179.61,"endTime":181.71,"body":"really wrong here. I put the"},{"speaker":"Annemie Tonken","startTime":181.71,"endTime":184.38,"body":"card back in the camera. And now"},{"speaker":"Annemie Tonken","startTime":181.71,"endTime":184.38,"body":"I couldn't see the photos on the"},{"speaker":"Annemie Tonken","startTime":184.44,"endTime":188.52,"body":"on the back of the camera"},{"speaker":"Annemie Tonken","startTime":184.44,"endTime":188.52,"body":"either. And I was like, Oh God,"},{"speaker":"Annemie Tonken","startTime":188.58,"endTime":191.67,"body":"and what did I do? I froze. I"},{"speaker":"Annemie Tonken","startTime":188.58,"endTime":191.67,"body":"was like, okay, can't do"},{"speaker":"Annemie Tonken","startTime":191.67,"endTime":194.88,"body":"anything more with this card."},{"speaker":"Annemie Tonken","startTime":191.67,"endTime":194.88,"body":"Because I don't want to damage"},{"speaker":"Annemie Tonken","startTime":194.88,"endTime":198.66,"body":"anything that's already started"},{"speaker":"Annemie Tonken","startTime":194.88,"endTime":198.66,"body":"to be damaged or corrupted. So"},{"speaker":"Annemie Tonken","startTime":198.69,"endTime":201.66,"body":"in the course of my you know,"},{"speaker":"Annemie Tonken","startTime":198.69,"endTime":201.66,"body":"panic attack, because that's"},{"speaker":"Annemie Tonken","startTime":201.66,"endTime":205.05,"body":"what happens. I was like, wait,"},{"speaker":"Annemie Tonken","startTime":201.66,"endTime":205.05,"body":"no worries, this is why we have"},{"speaker":"Annemie Tonken","startTime":205.05,"endTime":208.95,"body":"two slots in our camera, right?"},{"speaker":"Annemie Tonken","startTime":205.05,"endTime":208.95,"body":"So I pulled the other card out"},{"speaker":"Annemie Tonken","startTime":208.95,"endTime":212.7,"body":"of my camera to to just get it"},{"speaker":"Annemie Tonken","startTime":208.95,"endTime":212.7,"body":"off the backup. I was like if"},{"speaker":"Annemie Tonken","startTime":212.7,"endTime":214.77,"body":"there's a problem with card"},{"speaker":"Annemie Tonken","startTime":212.7,"endTime":214.77,"body":"number one card number two,"},{"speaker":"Annemie Tonken","startTime":214.77,"endTime":217.86,"body":"we'll be fine. And this is where"},{"speaker":"Annemie Tonken","startTime":214.77,"endTime":217.86,"body":"the story gets kind of"},{"speaker":"Annemie Tonken","startTime":217.86,"endTime":221.91,"body":"embarrassing, because although I"},{"speaker":"Annemie Tonken","startTime":217.86,"endTime":221.91,"body":"had another card in that slot,"},{"speaker":"Annemie Tonken","startTime":222.06,"endTime":224.04,"body":"many of you who've been"},{"speaker":"Annemie Tonken","startTime":222.06,"endTime":224.04,"body":"listening to the podcast for a"},{"speaker":"Annemie Tonken","startTime":224.04,"endTime":227.01,"body":"while know that I have a"},{"speaker":"Annemie Tonken","startTime":224.04,"endTime":227.01,"body":"relatively new camera, and at"},{"speaker":"Annemie Tonken","startTime":227.01,"endTime":230.91,"body":"the time, it was about six"},{"speaker":"Annemie Tonken","startTime":227.01,"endTime":230.91,"body":"months old. And for six months."},{"speaker":"Annemie Tonken","startTime":230.91,"endTime":233.88,"body":"As it turns out, I had been"},{"speaker":"Annemie Tonken","startTime":230.91,"endTime":233.88,"body":"shooting thinking that I had"},{"speaker":"Annemie Tonken","startTime":233.88,"endTime":236.97,"body":"backups with my second SD card"},{"speaker":"Annemie Tonken","startTime":233.88,"endTime":236.97,"body":"that just kind of lives in my"},{"speaker":"Annemie Tonken","startTime":236.97,"endTime":242.1,"body":"camera, when What actually had"},{"speaker":"Annemie Tonken","startTime":236.97,"endTime":242.1,"body":"happened was that I had not set"},{"speaker":"Annemie Tonken","startTime":242.1,"endTime":246.03,"body":"my camera up properly. Or"},{"speaker":"Annemie Tonken","startTime":242.1,"endTime":246.03,"body":"rather, I had never changed the"},{"speaker":"Annemie Tonken","startTime":246.03,"endTime":251.07,"body":"settings in my camera. So rather"},{"speaker":"Annemie Tonken","startTime":246.03,"endTime":251.07,"body":"than recording to both cards, my"},{"speaker":"Annemie Tonken","startTime":251.07,"endTime":254.04,"body":"camera was doing the thing where"},{"speaker":"Annemie Tonken","startTime":251.07,"endTime":254.04,"body":"it fills one up, and then it"},{"speaker":"Annemie Tonken","startTime":254.04,"endTime":258.48,"body":"goes and fills the second one"},{"speaker":"Annemie Tonken","startTime":254.04,"endTime":258.48,"body":"up. So PSA before anything else."},{"speaker":"Annemie Tonken","startTime":258.48,"endTime":261.06,"body":"If you have a two card slot and"},{"speaker":"Annemie Tonken","startTime":258.48,"endTime":261.06,"body":"you haven't checked it recently,"},{"speaker":"Annemie Tonken","startTime":261.06,"endTime":264.15,"body":"make sure you have it set to"},{"speaker":"Annemie Tonken","startTime":261.06,"endTime":264.15,"body":"copy to both cards rather than"},{"speaker":"Annemie Tonken","startTime":264.15,"endTime":268.71,"body":"to continuously fill. Then my"},{"speaker":"Annemie Tonken","startTime":264.15,"endTime":268.71,"body":"stomach really tied in a knot."},{"speaker":"Annemie Tonken","startTime":268.74,"endTime":272.61,"body":"And I was kind of putting out"},{"speaker":"Annemie Tonken","startTime":268.74,"endTime":272.61,"body":"feelers with different people"},{"speaker":"Annemie Tonken","startTime":272.61,"endTime":275.97,"body":"like who have you used before to"},{"speaker":"Annemie Tonken","startTime":272.61,"endTime":275.97,"body":"recover data, that sort of"},{"speaker":"Annemie Tonken","startTime":275.97,"endTime":280.59,"body":"thing. I'm doing lots of you"},{"speaker":"Annemie Tonken","startTime":275.97,"endTime":280.59,"body":"know, Google panic research. And"},{"speaker":"Annemie Tonken","startTime":280.62,"endTime":285.12,"body":"Dana, my marketing person wrote"},{"speaker":"Annemie Tonken","startTime":280.62,"endTime":285.12,"body":"me back and she's not a"},{"speaker":"Annemie Tonken","startTime":285.12,"endTime":288.06,"body":"photographer. And so I wasn't I"},{"speaker":"Annemie Tonken","startTime":285.12,"endTime":288.06,"body":"was complaining to her because I"},{"speaker":"Annemie Tonken","startTime":288.06,"endTime":290.1,"body":"was just like, oh, I can't"},{"speaker":"Annemie Tonken","startTime":288.06,"endTime":290.1,"body":"believe this is happening. It"},{"speaker":"Annemie Tonken","startTime":290.1,"endTime":293.52,"body":"had nothing to do with my this"},{"speaker":"Annemie Tonken","startTime":290.1,"endTime":293.52,"body":"can't be that hard business. But"},{"speaker":"Annemie Tonken","startTime":293.52,"endTime":296.52,"body":"she was like actually I know"},{"speaker":"Annemie Tonken","startTime":293.52,"endTime":296.52,"body":"somebody who specializes in data"},{"speaker":"Annemie Tonken","startTime":296.52,"endTime":298.89,"body":"recovery. Do you want me to put"},{"speaker":"Annemie Tonken","startTime":296.52,"endTime":298.89,"body":"you in touch with him? And I was"},{"speaker":"Annemie Tonken","startTime":298.89,"endTime":302.55,"body":"like, oh yes, please. So she put"},{"speaker":"Annemie Tonken","startTime":298.89,"endTime":302.55,"body":"me in touch with today's guest"},{"speaker":"Annemie Tonken","startTime":302.55,"endTime":306.57,"body":"Ryan hammock, Ryan ended up"},{"speaker":"Annemie Tonken","startTime":302.55,"endTime":306.57,"body":"walking me through a lot of"},{"speaker":"Annemie Tonken","startTime":306.66,"endTime":310.71,"body":"preliminary checks and steps to"},{"speaker":"Annemie Tonken","startTime":306.66,"endTime":310.71,"body":"see what could happen to recover"},{"speaker":"Annemie Tonken","startTime":310.71,"endTime":313.89,"body":"data on the card. And to be"},{"speaker":"Annemie Tonken","startTime":310.71,"endTime":313.89,"body":"honest, when we first got on"},{"speaker":"Annemie Tonken","startTime":313.89,"endTime":317.31,"body":"that call, he was like, yeah, no"},{"speaker":"Annemie Tonken","startTime":313.89,"endTime":317.31,"body":"problem. 99% of the time, this"},{"speaker":"Annemie Tonken","startTime":317.31,"endTime":319.74,"body":"is, you know, we're gonna be"},{"speaker":"Annemie Tonken","startTime":317.31,"endTime":319.74,"body":"able to pull this off, we just"},{"speaker":"Annemie Tonken","startTime":319.74,"endTime":323.52,"body":"have to run some software. And"},{"speaker":"Annemie Tonken","startTime":319.74,"endTime":323.52,"body":"he knew what he was doing. So he"},{"speaker":"Annemie Tonken","startTime":323.52,"endTime":326.43,"body":"starts running that and over the"},{"speaker":"Annemie Tonken","startTime":323.52,"endTime":326.43,"body":"course of probably the first 10"},{"speaker":"Annemie Tonken","startTime":326.43,"endTime":329.46,"body":"minutes of the conversation, I"},{"speaker":"Annemie Tonken","startTime":326.43,"endTime":329.46,"body":"went and watched him go from"},{"speaker":"Annemie Tonken","startTime":329.46,"endTime":333.27,"body":"like, this is no problem to"},{"speaker":"Annemie Tonken","startTime":329.46,"endTime":333.27,"body":"like, oh, you might be part of"},{"speaker":"Annemie Tonken","startTime":333.27,"endTime":337.86,"body":"the 1% of very unlucky people."},{"speaker":"Annemie Tonken","startTime":333.27,"endTime":337.86,"body":"Ultimately, I shipped that card"},{"speaker":"Annemie Tonken","startTime":337.86,"endTime":342.21,"body":"off, I was able because that"},{"speaker":"Annemie Tonken","startTime":337.86,"endTime":342.21,"body":"family was at the coast for a"},{"speaker":"Annemie Tonken","startTime":342.21,"endTime":347.22,"body":"solid week, I was able to offer"},{"speaker":"Annemie Tonken","startTime":342.21,"endTime":347.22,"body":"them a reshoot, before I even"},{"speaker":"Annemie Tonken","startTime":347.22,"endTime":351.21,"body":"knew whether I could get those"},{"speaker":"Annemie Tonken","startTime":347.22,"endTime":351.21,"body":"images off the card, I just"},{"speaker":"Annemie Tonken","startTime":351.21,"endTime":353.43,"body":"called her and I said, there's"},{"speaker":"Annemie Tonken","startTime":351.21,"endTime":353.43,"body":"no guarantee that I'm going to"},{"speaker":"Annemie Tonken","startTime":353.43,"endTime":357.81,"body":"be able to get this data back."},{"speaker":"Annemie Tonken","startTime":353.43,"endTime":357.81,"body":"So while you're all still there,"},{"speaker":"Annemie Tonken","startTime":357.81,"endTime":360.48,"body":"why don't I just drive back out"},{"speaker":"Annemie Tonken","startTime":357.81,"endTime":360.48,"body":"and reshoot the session. So"},{"speaker":"Annemie Tonken","startTime":360.48,"endTime":363.87,"body":"that's what we did. Thankfully,"},{"speaker":"Annemie Tonken","startTime":360.48,"endTime":363.87,"body":"we had a great second session,"},{"speaker":"Annemie Tonken","startTime":363.9,"endTime":368.55,"body":"everything went really well."},{"speaker":"Annemie Tonken","startTime":363.9,"endTime":368.55,"body":"But, but then when I did send"},{"speaker":"Annemie Tonken","startTime":368.55,"endTime":371.67,"body":"the card off, they said that"},{"speaker":"Annemie Tonken","startTime":368.55,"endTime":371.67,"body":"they could recover the data, it"},{"speaker":"Annemie Tonken","startTime":371.67,"endTime":374.61,"body":"was going to cost me $2,000. And"},{"speaker":"Annemie Tonken","startTime":371.67,"endTime":374.61,"body":"they couldn't guarantee that"},{"speaker":"Annemie Tonken","startTime":374.61,"endTime":377.67,"body":"they were going to be able to"},{"speaker":"Annemie Tonken","startTime":374.61,"endTime":377.67,"body":"recover all of it. So"},{"speaker":"Annemie Tonken","startTime":377.7,"endTime":380.97,"body":"thankfully, because I had gone"},{"speaker":"Annemie Tonken","startTime":377.7,"endTime":380.97,"body":"out and had a good session, and"},{"speaker":"Annemie Tonken","startTime":380.97,"endTime":385.08,"body":"everybody was, you know, still"},{"speaker":"Annemie Tonken","startTime":380.97,"endTime":385.08,"body":"all the same people etc. I was"},{"speaker":"Annemie Tonken","startTime":385.08,"endTime":389.61,"body":"able to not have them recover"},{"speaker":"Annemie Tonken","startTime":385.08,"endTime":389.61,"body":"that data, I just used the old"},{"speaker":"Annemie Tonken","startTime":389.7,"endTime":390.63,"body":"images, but"},{"speaker":"Annemie Tonken","startTime":392.1,"endTime":397.65,"body":"it was a painful lesson. And if"},{"speaker":"Annemie Tonken","startTime":392.1,"endTime":397.65,"body":"I had not, and it cost me an"},{"speaker":"Annemie Tonken","startTime":397.65,"endTime":401.34,"body":"entire an entire day, because I"},{"speaker":"Annemie Tonken","startTime":397.65,"endTime":401.34,"body":"had to drive this like 10 hours"},{"speaker":"Annemie Tonken","startTime":401.34,"endTime":405.42,"body":"back and forth and, and reshoot"},{"speaker":"Annemie Tonken","startTime":401.34,"endTime":405.42,"body":"the session. But you know, it"},{"speaker":"Annemie Tonken","startTime":405.42,"endTime":407.31,"body":"could have been worse, right? It"},{"speaker":"Annemie Tonken","startTime":405.42,"endTime":407.31,"body":"could have been a wedding, it"},{"speaker":"Annemie Tonken","startTime":407.31,"endTime":409.71,"body":"could have been a birth,"},{"speaker":"Annemie Tonken","startTime":407.31,"endTime":409.71,"body":"something that I couldn't"},{"speaker":"Annemie Tonken","startTime":409.71,"endTime":414.81,"body":"reshoot. And none of those"},{"speaker":"Annemie Tonken","startTime":409.71,"endTime":414.81,"body":"things happen. So the moral of"},{"speaker":"Annemie Tonken","startTime":414.81,"endTime":421.23,"body":"the story is like, I got lucky."},{"speaker":"Annemie Tonken","startTime":414.81,"endTime":421.23,"body":"However, the minute that I, you"},{"speaker":"Annemie Tonken","startTime":421.23,"endTime":425.28,"body":"know, knew that everything was"},{"speaker":"Annemie Tonken","startTime":421.23,"endTime":425.28,"body":"okay, I was like, the lemonade"},{"speaker":"Annemie Tonken","startTime":425.28,"endTime":427.86,"body":"that I'm gonna make out of these"},{"speaker":"Annemie Tonken","startTime":425.28,"endTime":427.86,"body":"lemons is that I'm going to make"},{"speaker":"Annemie Tonken","startTime":427.86,"endTime":432.39,"body":"sure that my entire podcast"},{"speaker":"Annemie Tonken","startTime":427.86,"endTime":432.39,"body":"audience knows better like has"},{"speaker":"Annemie Tonken","startTime":432.39,"endTime":436.35,"body":"some tools in their arsenal so"},{"speaker":"Annemie Tonken","startTime":432.39,"endTime":436.35,"body":"that they can avoid this kind of"},{"speaker":"Annemie Tonken","startTime":436.35,"endTime":440.94,"body":"problem because it is easy, much"},{"speaker":"Annemie Tonken","startTime":436.35,"endTime":440.94,"body":"much, much more easily avoided"},{"speaker":"Annemie Tonken","startTime":441.18,"endTime":445.83,"body":"than it is fixed once you're in"},{"speaker":"Annemie Tonken","startTime":441.18,"endTime":445.83,"body":"it. So today, Ryan is joining me"},{"speaker":"Annemie Tonken","startTime":445.86,"endTime":449.22,"body":"in a much less stressful"},{"speaker":"Annemie Tonken","startTime":445.86,"endTime":449.22,"body":"capacity to talk about best"},{"speaker":"Annemie Tonken","startTime":449.22,"endTime":454.08,"body":"practices for your data,"},{"speaker":"Annemie Tonken","startTime":449.22,"endTime":454.08,"body":"managing your data, and keeping"},{"speaker":"Annemie Tonken","startTime":454.11,"endTime":459.45,"body":"everything moving like"},{"speaker":"Annemie Tonken","startTime":454.11,"endTime":459.45,"body":"clockwork. Welcome to this can't"},{"speaker":"Annemie Tonken","startTime":459.45,"endTime":463.35,"body":"be that hard. My name is Annemie"},{"speaker":"Annemie Tonken","startTime":459.45,"endTime":463.35,"body":"Tonken. And I help photographers"},{"speaker":"Annemie Tonken","startTime":463.35,"endTime":467.55,"body":"run profitable, sustainable"},{"speaker":"Annemie Tonken","startTime":463.35,"endTime":467.55,"body":"businesses that they love. Each"},{"speaker":"Annemie Tonken","startTime":467.55,"endTime":471.12,"body":"week on the podcast, I cover"},{"speaker":"Annemie Tonken","startTime":467.55,"endTime":471.12,"body":"simple, actionable strategies"},{"speaker":"Annemie Tonken","startTime":471.12,"endTime":474.48,"body":"and systems that photographers"},{"speaker":"Annemie Tonken","startTime":471.12,"endTime":474.48,"body":"at every level of experience can"},{"speaker":"Annemie Tonken","startTime":474.48,"endTime":478.83,"body":"use to earn more money in a more"},{"speaker":"Annemie Tonken","startTime":474.48,"endTime":478.83,"body":"sustainable way. Running a"},{"speaker":"Annemie Tonken","startTime":478.83,"endTime":482.4,"body":"photography business doesn't"},{"speaker":"Annemie Tonken","startTime":478.83,"endTime":482.4,"body":"have to be that hard. You can do"},{"speaker":"Annemie Tonken","startTime":482.4,"endTime":484.05,"body":"it. And I can show you how."},{"speaker":"Annemie Tonken","startTime":488.1,"endTime":491.76,"body":"Ryan, my hero, thank you so much"},{"speaker":"Annemie Tonken","startTime":488.1,"endTime":491.76,"body":"for coming on. This can't be"},{"speaker":"Annemie Tonken","startTime":491.76,"endTime":495.99,"body":"that hard. I am hoping that our"},{"speaker":"Annemie Tonken","startTime":491.76,"endTime":495.99,"body":"conversation today will turn"},{"speaker":"Annemie Tonken","startTime":496.02,"endTime":500.22,"body":"what was a an unfortunate"},{"speaker":"Annemie Tonken","startTime":496.02,"endTime":500.22,"body":"scenario for me into something"},{"speaker":"Annemie Tonken","startTime":500.22,"endTime":505.02,"body":"that this audience can hear"},{"speaker":"Annemie Tonken","startTime":500.22,"endTime":505.02,"body":"learn from and hopefully avoid"},{"speaker":"Annemie Tonken","startTime":505.02,"endTime":508.14,"body":"some similar tragedy in the"},{"speaker":"Annemie Tonken","startTime":505.02,"endTime":508.14,"body":"future. How are you today?"},{"speaker":"Ryan Hamic","startTime":508.41,"endTime":510.81,"body":"I am fantastic."},{"speaker":"Ryan Hamic","startTime":508.41,"endTime":510.81,"body":"Thanks for having me on. I'm"},{"speaker":"Ryan Hamic","startTime":510.81,"endTime":513.12,"body":"sorry that we met under the"},{"speaker":"Ryan Hamic","startTime":510.81,"endTime":513.12,"body":"circumstances you did."},{"speaker":"Annemie Tonken","startTime":514.23,"endTime":517.41,"body":"You know,"},{"speaker":"Annemie Tonken","startTime":514.23,"endTime":517.41,"body":"sometimes what feels like a"},{"speaker":"Annemie Tonken","startTime":517.44,"endTime":521.25,"body":"tragedy at the moment, it turns"},{"speaker":"Annemie Tonken","startTime":517.44,"endTime":521.25,"body":"out to be an opening door. And"},{"speaker":"Annemie Tonken","startTime":521.25,"endTime":524.79,"body":"the fact of the matter is like,"},{"speaker":"Annemie Tonken","startTime":521.25,"endTime":524.79,"body":"my story was not tragic. It was"},{"speaker":"Annemie Tonken","startTime":524.79,"endTime":528.15,"body":"frustrating. It was time"},{"speaker":"Annemie Tonken","startTime":524.79,"endTime":528.15,"body":"consuming. It was you know,"},{"speaker":"Annemie Tonken","startTime":528.36,"endTime":532.83,"body":"stressful, but, but we got"},{"speaker":"Annemie Tonken","startTime":528.36,"endTime":532.83,"body":"through it. And like I said, if"},{"speaker":"Annemie Tonken","startTime":532.83,"endTime":536.97,"body":"we can help other people avoid"},{"speaker":"Annemie Tonken","startTime":532.83,"endTime":536.97,"body":"similar situations or know what"},{"speaker":"Annemie Tonken","startTime":536.97,"endTime":539.88,"body":"to do when they find themselves"},{"speaker":"Annemie Tonken","startTime":536.97,"endTime":539.88,"body":"in similar situations, then"},{"speaker":"Annemie Tonken","startTime":540.24,"endTime":545.46,"body":"perhaps we can call it worth it."},{"speaker":"Annemie Tonken","startTime":540.24,"endTime":545.46,"body":"So before we dive into all the"},{"speaker":"Annemie Tonken","startTime":545.46,"endTime":548.91,"body":"nuts and bolts, why don't you"},{"speaker":"Annemie Tonken","startTime":545.46,"endTime":548.91,"body":"give us a background I you know,"},{"speaker":"Annemie Tonken","startTime":548.91,"endTime":553.89,"body":"you were introduced to me by my"},{"speaker":"Annemie Tonken","startTime":548.91,"endTime":553.89,"body":"marketing, sidekick. I don't"},{"speaker":"Annemie Tonken","startTime":553.89,"endTime":556.14,"body":"even know what to say she needs"},{"speaker":"Annemie Tonken","startTime":553.89,"endTime":556.14,"body":"a better title than that. She's"},{"speaker":"Annemie Tonken","startTime":556.17,"endTime":558.81,"body":"the queen of all things"},{"speaker":"Annemie Tonken","startTime":556.17,"endTime":558.81,"body":"marketing for this can't be that"},{"speaker":"Annemie Tonken","startTime":558.81,"endTime":562.5,"body":"hard. But Dana is a friend of"},{"speaker":"Annemie Tonken","startTime":558.81,"endTime":562.5,"body":"yours. So when I called her and"},{"speaker":"Annemie Tonken","startTime":562.5,"endTime":566.16,"body":"I was like, I'm just up to my"},{"speaker":"Annemie Tonken","startTime":562.5,"endTime":566.16,"body":"eyeballs and technical problems."},{"speaker":"Annemie Tonken","startTime":566.16,"endTime":569.07,"body":"She was like, you have to talk"},{"speaker":"Annemie Tonken","startTime":566.16,"endTime":569.07,"body":"to my friend Ryan. And it turns"},{"speaker":"Annemie Tonken","startTime":569.07,"endTime":571.5,"body":"out like you've got your fingers"},{"speaker":"Annemie Tonken","startTime":569.07,"endTime":571.5,"body":"in the photography world and"},{"speaker":"Annemie Tonken","startTime":571.5,"endTime":573.51,"body":"everything else. So give us a"},{"speaker":"Annemie Tonken","startTime":571.5,"endTime":573.51,"body":"little bit of your background."},{"speaker":"Unknown","startTime":573.54,"endTime":576.63,"body":"Yeah. So, you know, the"},{"speaker":"Unknown","startTime":573.54,"endTime":576.63,"body":"goal with what we're doing with"},{"speaker":"Unknown","startTime":576.63,"endTime":582.45,"body":"Zen flow is we're trying to put"},{"speaker":"Unknown","startTime":576.63,"endTime":582.45,"body":"an IT professional into your"},{"speaker":"Unknown","startTime":582.45,"endTime":585.18,"body":"small business, right? So and"},{"speaker":"Unknown","startTime":582.45,"endTime":585.18,"body":"we're focused specifically on"},{"speaker":"Unknown","startTime":585.18,"endTime":588.69,"body":"photographers, because it's a"},{"speaker":"Unknown","startTime":585.18,"endTime":588.69,"body":"niche that's not being met and"},{"speaker":"Unknown","startTime":589.29,"endTime":593.01,"body":"my background going back into"},{"speaker":"Unknown","startTime":589.29,"endTime":593.01,"body":"back all the way to the 80s when"},{"speaker":"Unknown","startTime":593.01,"endTime":595.98,"body":"I was quite young. My sixth"},{"speaker":"Unknown","startTime":593.01,"endTime":595.98,"body":"grade I started building"},{"speaker":"Unknown","startTime":595.98,"endTime":601.23,"body":"computers and learned a lot over"},{"speaker":"Unknown","startTime":595.98,"endTime":601.23,"body":"the years kept That up always as"},{"speaker":"Unknown","startTime":601.23,"endTime":606.87,"body":"a hobby. But then ended up with"},{"speaker":"Unknown","startTime":601.23,"endTime":606.87,"body":"my wife being a professional"},{"speaker":"Unknown","startTime":606.87,"endTime":610.26,"body":"photographer trying to figure"},{"speaker":"Unknown","startTime":606.87,"endTime":610.26,"body":"out like, oh, man, I gotta solve"},{"speaker":"Unknown","startTime":610.26,"endTime":614.28,"body":"stuff for her. She can't be on a"},{"speaker":"Unknown","startTime":610.26,"endTime":614.28,"body":"slow computer. Oh, you know, she"},{"speaker":"Unknown","startTime":614.28,"endTime":618.78,"body":"had a birth session on an SD"},{"speaker":"Unknown","startTime":614.28,"endTime":618.78,"body":"card that just got formatted."},{"speaker":"Unknown","startTime":618.81,"endTime":621.45,"body":"And we got to get that data"},{"speaker":"Unknown","startTime":618.81,"endTime":621.45,"body":"back. And so I ended up learning"},{"speaker":"Unknown","startTime":621.45,"endTime":623.22,"body":"all these things and adding on"},{"speaker":"Unknown","startTime":621.45,"endTime":623.22,"body":"to the body of knowledge I"},{"speaker":"Unknown","startTime":623.22,"endTime":626.79,"body":"already had. And then it"},{"speaker":"Unknown","startTime":623.22,"endTime":626.79,"body":"occurred to me, man, there's so"},{"speaker":"Unknown","startTime":626.79,"endTime":631.68,"body":"many photography professionals"},{"speaker":"Unknown","startTime":626.79,"endTime":631.68,"body":"who are artists, and they're"},{"speaker":"Unknown","startTime":631.68,"endTime":634.02,"body":"having to deal with technical"},{"speaker":"Unknown","startTime":631.68,"endTime":634.02,"body":"issues. And they're in an"},{"speaker":"Unknown","startTime":634.02,"endTime":637.62,"body":"environment where they don't"},{"speaker":"Unknown","startTime":634.02,"endTime":637.62,"body":"have anyone. So our goal is to"},{"speaker":"Unknown","startTime":637.62,"endTime":640.8,"body":"be that person, to be that"},{"speaker":"Unknown","startTime":637.62,"endTime":640.8,"body":"person for them that you're"},{"speaker":"Unknown","startTime":640.8,"endTime":643.8,"body":"calling a human being, instead"},{"speaker":"Unknown","startTime":640.8,"endTime":643.8,"body":"of getting stuck on a tech"},{"speaker":"Unknown","startTime":643.8,"endTime":646.38,"body":"support line, like you didn't"},{"speaker":"Unknown","startTime":643.8,"endTime":646.38,"body":"already know how to restart your"},{"speaker":"Unknown","startTime":646.38,"endTime":650.13,"body":"computer, I mean, come right. So"},{"speaker":"Unknown","startTime":646.38,"endTime":650.13,"body":"that's kind of the background"},{"speaker":"Unknown","startTime":650.13,"endTime":652.77,"body":"here. So you know, trying to"},{"speaker":"Unknown","startTime":650.13,"endTime":652.77,"body":"meet a need that I think is out"},{"speaker":"Unknown","startTime":652.77,"endTime":653.1,"body":"there,"},{"speaker":"Annemie Tonken","startTime":653.31,"endTime":656.25,"body":"I love that the"},{"speaker":"Annemie Tonken","startTime":653.31,"endTime":656.25,"body":"need is absolutely out there."},{"speaker":"Annemie Tonken","startTime":656.25,"endTime":660.63,"body":"And what's funny to me is that I"},{"speaker":"Annemie Tonken","startTime":656.25,"endTime":660.63,"body":"have been a photographer for 12"},{"speaker":"Annemie Tonken","startTime":660.63,"endTime":663.75,"body":"years, for at least 11. and a"},{"speaker":"Annemie Tonken","startTime":660.63,"endTime":663.75,"body":"half of those I have been"},{"speaker":"Annemie Tonken","startTime":663.75,"endTime":667.2,"body":"complaining to my friends about,"},{"speaker":"Annemie Tonken","startTime":663.75,"endTime":667.2,"body":"I just wish that I could pick up"},{"speaker":"Annemie Tonken","startTime":667.2,"endTime":670.44,"body":"the phone and call it the way"},{"speaker":"Annemie Tonken","startTime":667.2,"endTime":670.44,"body":"that I used to when I worked at"},{"speaker":"Annemie Tonken","startTime":670.44,"endTime":674.31,"body":"a hospital, like, oh, this thing"},{"speaker":"Annemie Tonken","startTime":670.44,"endTime":674.31,"body":"isn't working, somebody needs to"},{"speaker":"Annemie Tonken","startTime":674.31,"endTime":678.27,"body":"come fix it. And when you are,"},{"speaker":"Annemie Tonken","startTime":674.31,"endTime":678.27,"body":"you know, the boss of all things"},{"speaker":"Annemie Tonken","startTime":678.27,"endTime":681.27,"body":"in your business, you end up"},{"speaker":"Annemie Tonken","startTime":678.27,"endTime":681.27,"body":"taking on these little things."},{"speaker":"Annemie Tonken","startTime":681.27,"endTime":686.28,"body":"And Tech is one of the pieces"},{"speaker":"Annemie Tonken","startTime":681.27,"endTime":686.28,"body":"that takes its intrinsic like it"},{"speaker":"Annemie Tonken","startTime":686.31,"endTime":690.93,"body":"you need to have tech in a"},{"speaker":"Annemie Tonken","startTime":686.31,"endTime":690.93,"body":"modern photography business. But"},{"speaker":"Annemie Tonken","startTime":690.96,"endTime":694.35,"body":"it's complicated. It's ever"},{"speaker":"Annemie Tonken","startTime":690.96,"endTime":694.35,"body":"changing, you know, what you"},{"speaker":"Annemie Tonken","startTime":694.35,"endTime":697.05,"body":"need versus what is out there."},{"speaker":"Annemie Tonken","startTime":694.35,"endTime":697.05,"body":"It's like, am I overpaying my"},{"speaker":"Annemie Tonken","startTime":697.05,"endTime":700.59,"body":"underpaying? Am I you know, and"},{"speaker":"Annemie Tonken","startTime":697.05,"endTime":700.59,"body":"then when there's a problem,"},{"speaker":"Annemie Tonken","startTime":700.59,"endTime":702.12,"body":"it's just a time suck?"},{"speaker":"Unknown","startTime":702.33,"endTime":705.03,"body":"Yeah, I mean, time is"},{"speaker":"Unknown","startTime":702.33,"endTime":705.03,"body":"the big commodity, right? When"},{"speaker":"Unknown","startTime":705.03,"endTime":707.76,"body":"you choose a career that's based"},{"speaker":"Unknown","startTime":705.03,"endTime":707.76,"body":"on you establishing more"},{"speaker":"Unknown","startTime":707.76,"endTime":711.15,"body":"freedom, but you're giving back"},{"speaker":"Unknown","startTime":707.76,"endTime":711.15,"body":"time in the process, right? I"},{"speaker":"Unknown","startTime":711.15,"endTime":713.61,"body":"know how long you guys edit,"},{"speaker":"Unknown","startTime":711.15,"endTime":713.61,"body":"because my wife does it next to"},{"speaker":"Unknown","startTime":713.61,"endTime":716.31,"body":"me almost every day, right? And"},{"speaker":"Unknown","startTime":713.61,"endTime":716.31,"body":"sitting and watching you like,"},{"speaker":"Unknown","startTime":716.82,"endTime":719.1,"body":"like, I feel so bad people like"},{"speaker":"Unknown","startTime":716.82,"endTime":719.1,"body":"you charge what for photos, I'm"},{"speaker":"Unknown","startTime":719.1,"endTime":721.56,"body":"like, no, they charge for the"},{"speaker":"Unknown","startTime":719.1,"endTime":721.56,"body":"hours and hours they sit at that"},{"speaker":"Unknown","startTime":721.56,"endTime":724.53,"body":"computer. And if those hours for"},{"speaker":"Unknown","startTime":721.56,"endTime":724.53,"body":"you are spent watching a"},{"speaker":"Unknown","startTime":724.53,"endTime":727.95,"body":"spinning disk, you know, while"},{"speaker":"Unknown","startTime":724.53,"endTime":727.95,"body":"you wait for something or your"},{"speaker":"Unknown","startTime":727.95,"endTime":730.83,"body":"brushes load slow or your"},{"speaker":"Unknown","startTime":727.95,"endTime":730.83,"body":"computer's not moving as fast as"},{"speaker":"Unknown","startTime":730.83,"endTime":735.6,"body":"your hand in your mind can think"},{"speaker":"Unknown","startTime":730.83,"endTime":735.6,"body":"it's just costing you the reason"},{"speaker":"Unknown","startTime":735.6,"endTime":736.14,"body":"you're in it."},{"speaker":"Annemie Tonken","startTime":736.2,"endTime":743.28,"body":"Yeah, for sure."},{"speaker":"Annemie Tonken","startTime":736.2,"endTime":743.28,"body":"So good. So let's start with an"},{"speaker":"Annemie Tonken","startTime":743.28,"endTime":749.04,"body":"overview of the primary mistakes"},{"speaker":"Annemie Tonken","startTime":743.28,"endTime":749.04,"body":"that you make, that you see"},{"speaker":"Annemie Tonken","startTime":749.04,"endTime":753.99,"body":"photographers making when it"},{"speaker":"Annemie Tonken","startTime":749.04,"endTime":753.99,"body":"comes to their tech in general."},{"speaker":"Annemie Tonken","startTime":754.26,"endTime":757.05,"body":"And then maybe we can get a"},{"speaker":"Annemie Tonken","startTime":754.26,"endTime":757.05,"body":"little bit more specific about"},{"speaker":"Annemie Tonken","startTime":757.59,"endTime":758.88,"body":"their data management."},{"speaker":"Unknown","startTime":759.39,"endTime":763.38,"body":"So I think tech in"},{"speaker":"Unknown","startTime":759.39,"endTime":763.38,"body":"general, most people have"},{"speaker":"Unknown","startTime":763.68,"endTime":767.97,"body":"absolutely no idea, no idea what"},{"speaker":"Unknown","startTime":763.68,"endTime":767.97,"body":"they need in a computer. Because"},{"speaker":"Unknown","startTime":767.97,"endTime":770.79,"body":"in the last 20 years, we've"},{"speaker":"Unknown","startTime":767.97,"endTime":770.79,"body":"gotten so far away from what the"},{"speaker":"Unknown","startTime":770.79,"endTime":774.12,"body":"computer actually is. And we've"},{"speaker":"Unknown","startTime":770.79,"endTime":774.12,"body":"case that devices like our phone"},{"speaker":"Unknown","startTime":774.12,"endTime":776.64,"body":"where we just throw it away and"},{"speaker":"Unknown","startTime":774.12,"endTime":776.64,"body":"get a new one every two years,"},{"speaker":"Unknown","startTime":777.33,"endTime":781.65,"body":"tablets, things like that. But"},{"speaker":"Unknown","startTime":777.33,"endTime":781.65,"body":"Photoshop and Lightroom, which"},{"speaker":"Unknown","startTime":781.65,"endTime":785.34,"body":"is what most people's workflows"},{"speaker":"Unknown","startTime":781.65,"endTime":785.34,"body":"in right are at Premiere Pro, if"},{"speaker":"Unknown","startTime":785.34,"endTime":789.39,"body":"you're doing video are extremely"},{"speaker":"Unknown","startTime":785.34,"endTime":789.39,"body":"intensive programs in certain"},{"speaker":"Unknown","startTime":789.39,"endTime":793.56,"body":"ways. And so if you don't have"},{"speaker":"Unknown","startTime":789.39,"endTime":793.56,"body":"enough RAM, that is going to"},{"speaker":"Unknown","startTime":793.56,"endTime":796.44,"body":"lead to all kinds of problems."},{"speaker":"Unknown","startTime":793.56,"endTime":796.44,"body":"And that's probably the big"},{"speaker":"Unknown","startTime":796.44,"endTime":799.17,"body":"thing, right? People just do not"},{"speaker":"Unknown","startTime":796.44,"endTime":799.17,"body":"have enough RAM in their system."},{"speaker":"Unknown","startTime":799.62,"endTime":802.8,"body":"People call me all the time, I'm"},{"speaker":"Unknown","startTime":799.62,"endTime":802.8,"body":"out of memory. And what they"},{"speaker":"Unknown","startTime":802.8,"endTime":805.83,"body":"really mean is data storage. By"},{"speaker":"Unknown","startTime":802.8,"endTime":805.83,"body":"the way, the two different"},{"speaker":"Unknown","startTime":805.83,"endTime":809.4,"body":"things. But memory is Ram,"},{"speaker":"Unknown","startTime":805.83,"endTime":809.4,"body":"right? It's your computer's"},{"speaker":"Unknown","startTime":809.4,"endTime":812.73,"body":"ability to keep a thought in"},{"speaker":"Unknown","startTime":809.4,"endTime":812.73,"body":"front of it and work on it right"},{"speaker":"Unknown","startTime":812.73,"endTime":815.64,"body":"now. I think of it like my"},{"speaker":"Unknown","startTime":812.73,"endTime":815.64,"body":"kitchen countertop, if I have a"},{"speaker":"Unknown","startTime":815.64,"endTime":818.16,"body":"big kitchen countertop, I can"},{"speaker":"Unknown","startTime":815.64,"endTime":818.16,"body":"keep a lot of things out and"},{"speaker":"Unknown","startTime":818.16,"endTime":820.92,"body":"work on them all at one time,"},{"speaker":"Unknown","startTime":818.16,"endTime":820.92,"body":"have a very small one I'm"},{"speaker":"Unknown","startTime":820.92,"endTime":824.58,"body":"constantly fighting with, it's"},{"speaker":"Unknown","startTime":820.92,"endTime":824.58,"body":"like cooking in an RV, right? So"},{"speaker":"Unknown","startTime":824.58,"endTime":828.0,"body":"they don't have enough RAM. Or"},{"speaker":"Unknown","startTime":824.58,"endTime":828.0,"body":"they're doing it on an old"},{"speaker":"Unknown","startTime":828.0,"endTime":831.51,"body":"processor. The processor is"},{"speaker":"Unknown","startTime":828.0,"endTime":831.51,"body":"actually the ability to take"},{"speaker":"Unknown","startTime":831.51,"endTime":834.42,"body":"that and cook it all right now."},{"speaker":"Unknown","startTime":831.51,"endTime":834.42,"body":"Right? So I got all this stuff"},{"speaker":"Unknown","startTime":834.42,"endTime":838.62,"body":"out. I gotta prep, I want to"},{"speaker":"Unknown","startTime":834.42,"endTime":838.62,"body":"cook it. But I have a slow old"},{"speaker":"Unknown","startTime":838.62,"endTime":842.79,"body":"oven with one burger, right. And"},{"speaker":"Unknown","startTime":838.62,"endTime":842.79,"body":"so thinking through what you"},{"speaker":"Unknown","startTime":842.79,"endTime":848.91,"body":"actually need is hard because"},{"speaker":"Unknown","startTime":842.79,"endTime":848.91,"body":"we've got 50 years now computer"},{"speaker":"Unknown","startTime":848.91,"endTime":854.34,"body":"science creating new stuff. And"},{"speaker":"Unknown","startTime":848.91,"endTime":854.34,"body":"geeks love new stuff with new"},{"speaker":"Unknown","startTime":854.34,"endTime":858.96,"body":"acronyms and new profiles. So"},{"speaker":"Unknown","startTime":854.34,"endTime":858.96,"body":"it's my job to know all that you"},{"speaker":"Unknown","startTime":858.96,"endTime":861.42,"body":"shouldn't have to know that. You"},{"speaker":"Unknown","startTime":858.96,"endTime":861.42,"body":"just need to know what you"},{"speaker":"Unknown","startTime":861.45,"endTime":866.61,"body":"actually need. And I see people"},{"speaker":"Unknown","startTime":861.45,"endTime":866.61,"body":"way overpaying. For example, you"},{"speaker":"Unknown","startTime":866.61,"endTime":870.39,"body":"could get a 32 core processor."},{"speaker":"Unknown","startTime":866.61,"endTime":870.39,"body":"And yeah, it's gonna slay"},{"speaker":"Unknown","startTime":870.39,"endTime":874.5,"body":"Photoshop, exactly the same as"},{"speaker":"Unknown","startTime":870.39,"endTime":874.5,"body":"the six core processor would"},{"speaker":"Unknown","startTime":874.59,"endTime":878.4,"body":"because Photoshop can only use"},{"speaker":"Unknown","startTime":874.59,"endTime":878.4,"body":"six threads. So it doesn't"},{"speaker":"Unknown","startTime":878.4,"endTime":881.88,"body":"matter. It's like if you only"},{"speaker":"Unknown","startTime":878.4,"endTime":881.88,"body":"have six cars driving down a six"},{"speaker":"Unknown","startTime":881.88,"endTime":885.3,"body":"lane highway, but instead you"},{"speaker":"Unknown","startTime":881.88,"endTime":885.3,"body":"build a 32 lane road. That"},{"speaker":"Unknown","startTime":885.3,"endTime":888.63,"body":"doesn't make any sense. You"},{"speaker":"Unknown","startTime":885.3,"endTime":888.63,"body":"spent a lot of money for"},{"speaker":"Unknown","startTime":888.63,"endTime":891.84,"body":"something that you can't use."},{"speaker":"Unknown","startTime":888.63,"endTime":891.84,"body":"graphics cards are another great"},{"speaker":"Unknown","startTime":891.84,"endTime":896.55,"body":"example. Very expensive, but"},{"speaker":"Unknown","startTime":891.84,"endTime":896.55,"body":"you're buying you're paying for"},{"speaker":"Unknown","startTime":896.55,"endTime":899.97,"body":"something that the way that"},{"speaker":"Unknown","startTime":896.55,"endTime":899.97,"body":"Photoshop and Lightroom use them"},{"speaker":"Unknown","startTime":900.54,"endTime":904.95,"body":"they only use them for very"},{"speaker":"Unknown","startTime":900.54,"endTime":904.95,"body":"specific processes. And of those"},{"speaker":"Unknown","startTime":904.95,"endTime":908.46,"body":"processes. The graphics cards"},{"speaker":"Unknown","startTime":904.95,"endTime":908.46,"body":"are so overpowered for doing"},{"speaker":"Unknown","startTime":908.46,"endTime":910.83,"body":"them that you could buy the"},{"speaker":"Unknown","startTime":908.46,"endTime":910.83,"body":"bottom of the barrel graphics"},{"speaker":"Unknown","startTime":910.83,"endTime":915.75,"body":"card from five years ago, and"},{"speaker":"Unknown","startTime":910.83,"endTime":915.75,"body":"have like a one or 1.5%"},{"speaker":"Unknown","startTime":915.75,"endTime":919.32,"body":"difference between something"},{"speaker":"Unknown","startTime":915.75,"endTime":919.32,"body":"that's two or $3,000. And"},{"speaker":"Unknown","startTime":919.35,"endTime":922.35,"body":"mistakes in this area are"},{"speaker":"Unknown","startTime":919.35,"endTime":922.35,"body":"expensive. If you make a"},{"speaker":"Unknown","startTime":922.35,"endTime":925.32,"body":"mistake, and you buy the wrong"},{"speaker":"Unknown","startTime":922.35,"endTime":925.32,"body":"thing. Now you have to start"},{"speaker":"Unknown","startTime":925.32,"endTime":928.95,"body":"over. I've got a client right"},{"speaker":"Unknown","startTime":925.32,"endTime":928.95,"body":"now who just sent me a thing."},{"speaker":"Unknown","startTime":929.19,"endTime":931.65,"body":"This is my system that I looked"},{"speaker":"Unknown","startTime":929.19,"endTime":931.65,"body":"at the whole thing. While it was"},{"speaker":"Unknown","startTime":931.65,"endTime":935.19,"body":"really expensive, and it's not"},{"speaker":"Unknown","startTime":931.65,"endTime":935.19,"body":"upgradable in terms of its RAM,"},{"speaker":"Unknown","startTime":935.22,"endTime":938.76,"body":"and the RAM is only eight gigs,"},{"speaker":"Unknown","startTime":935.22,"endTime":938.76,"body":"you're screwed. There's nothing"},{"speaker":"Unknown","startTime":938.76,"endTime":941.58,"body":"we can't fix that. So it's this"},{"speaker":"Unknown","startTime":938.76,"endTime":941.58,"body":"kind of thing you want to get"},{"speaker":"Unknown","startTime":941.58,"endTime":944.61,"body":"right the first time. That's I"},{"speaker":"Unknown","startTime":941.58,"endTime":944.61,"body":"think an important thing. The"},{"speaker":"Unknown","startTime":944.61,"endTime":948.03,"body":"other thing is like cutting"},{"speaker":"Unknown","startTime":944.61,"endTime":948.03,"body":"corners on super important"},{"speaker":"Unknown","startTime":948.03,"endTime":951.21,"body":"things that aren't that"},{"speaker":"Unknown","startTime":948.03,"endTime":951.21,"body":"expensive, better SD cards,"},{"speaker":"Unknown","startTime":951.24,"endTime":956.76,"body":"right? If you're buying the"},{"speaker":"Unknown","startTime":951.24,"endTime":956.76,"body":"fastest, best, most reliable SD"},{"speaker":"Unknown","startTime":956.76,"endTime":960.15,"body":"card somebody makes like the"},{"speaker":"Unknown","startTime":956.76,"endTime":960.15,"body":"tough card. It's waterproof and"},{"speaker":"Unknown","startTime":960.15,"endTime":965.22,"body":"dustproof. It's an extra $20. If"},{"speaker":"Unknown","startTime":960.15,"endTime":965.22,"body":"you drop that while you're if"},{"speaker":"Unknown","startTime":965.22,"endTime":967.11,"body":"you're especially if you're"},{"speaker":"Unknown","startTime":965.22,"endTime":967.11,"body":"someone who's shooting outdoors"},{"speaker":"Unknown","startTime":967.11,"endTime":969.72,"body":"a lot, you're in a rugged"},{"speaker":"Unknown","startTime":967.11,"endTime":969.72,"body":"environment, and you happen to"},{"speaker":"Unknown","startTime":969.72,"endTime":974.82,"body":"drop that, hey, 20 bucks just"},{"speaker":"Unknown","startTime":969.72,"endTime":974.82,"body":"saved you how much like what was"},{"speaker":"Unknown","startTime":974.82,"endTime":978.87,"body":"it cost to get that back,"},{"speaker":"Unknown","startTime":974.82,"endTime":978.87,"body":"potentially. So buying good"},{"speaker":"Unknown","startTime":978.87,"endTime":982.41,"body":"gear, because you're a"},{"speaker":"Unknown","startTime":978.87,"endTime":982.41,"body":"professional, and you deserve to"},{"speaker":"Unknown","startTime":982.41,"endTime":985.05,"body":"have good gear that saves you"},{"speaker":"Unknown","startTime":982.41,"endTime":985.05,"body":"time and keeps you away from"},{"speaker":"Unknown","startTime":985.05,"endTime":987.81,"body":"headaches is probably the"},{"speaker":"Unknown","startTime":985.05,"endTime":987.81,"body":"biggest mistake I see people"},{"speaker":"Unknown","startTime":987.81,"endTime":990.78,"body":"making right up front. And then"},{"speaker":"Unknown","startTime":987.81,"endTime":990.78,"body":"to not getting advice from"},{"speaker":"Unknown","startTime":990.78,"endTime":993.93,"body":"people who really know, your"},{"speaker":"Unknown","startTime":990.78,"endTime":993.93,"body":"cousin's brother who's a gamer"},{"speaker":"Unknown","startTime":993.96,"endTime":996.21,"body":"might know a lot about"},{"speaker":"Unknown","startTime":993.96,"endTime":996.21,"body":"computers. But I guarantee he"},{"speaker":"Unknown","startTime":996.21,"endTime":999.3,"body":"probably doesn't know a lot"},{"speaker":"Unknown","startTime":996.21,"endTime":999.3,"body":"about Photoshop Lightroom he"},{"speaker":"Unknown","startTime":999.3,"endTime":1002.03,"body":"doesn't understand how they"},{"speaker":"Unknown","startTime":999.3,"endTime":1002.03,"body":"work. And so you might end up"},{"speaker":"Unknown","startTime":1002.03,"endTime":1004.94,"body":"with way more than you need."},{"speaker":"Unknown","startTime":1002.03,"endTime":1004.94,"body":"Also a waste."},{"speaker":"Annemie Tonken","startTime":1005.0,"endTime":1008.96,"body":"amazing this is."},{"speaker":"Annemie Tonken","startTime":1005.0,"endTime":1008.96,"body":"Again, I wish I had met you a"},{"speaker":"Annemie Tonken","startTime":1008.96,"endTime":1012.2,"body":"long time ago. And if Dana is"},{"speaker":"Annemie Tonken","startTime":1008.96,"endTime":1012.2,"body":"listening, I hope she knows that"},{"speaker":"Annemie Tonken","startTime":1012.2,"endTime":1015.38,"body":"she should have introduced us as"},{"speaker":"Annemie Tonken","startTime":1012.2,"endTime":1015.38,"body":"soon as she like as soon as she"},{"speaker":"Annemie Tonken","startTime":1015.38,"endTime":1023.06,"body":"and I this is I know for sure"},{"speaker":"Annemie Tonken","startTime":1015.38,"endTime":1023.06,"body":"that this episode is going to"},{"speaker":"Annemie Tonken","startTime":1023.06,"endTime":1026.24,"body":"like blow people's minds open"},{"speaker":"Annemie Tonken","startTime":1023.06,"endTime":1026.24,"body":"because I'm already learning"},{"speaker":"Annemie Tonken","startTime":1026.24,"endTime":1030.47,"body":"stuff. I'm like furiously"},{"speaker":"Annemie Tonken","startTime":1026.24,"endTime":1030.47,"body":"scribbling stuff down. Okay, so"},{"speaker":"Annemie Tonken","startTime":1030.5,"endTime":1035.21,"body":"because this whole interview"},{"speaker":"Annemie Tonken","startTime":1030.5,"endTime":1035.21,"body":"came about as a result of a"},{"speaker":"Annemie Tonken","startTime":1035.24,"endTime":1039.41,"body":"heart failure on my part, I'd"},{"speaker":"Annemie Tonken","startTime":1035.24,"endTime":1039.41,"body":"love to talk a little bit about"},{"speaker":"Annemie Tonken","startTime":1039.68,"endTime":1044.27,"body":"that. Now I know what my"},{"speaker":"Annemie Tonken","startTime":1039.68,"endTime":1044.27,"body":"workflow issue was, which was"},{"speaker":"Annemie Tonken","startTime":1044.27,"endTime":1047.9,"body":"that I had not. I mean, I'm"},{"speaker":"Annemie Tonken","startTime":1044.27,"endTime":1047.9,"body":"embarrassed to say this, I'm"},{"speaker":"Annemie Tonken","startTime":1047.9,"endTime":1051.68,"body":"hoping that knee being willing"},{"speaker":"Annemie Tonken","startTime":1047.9,"endTime":1051.68,"body":"to be embarrassed on the to the"},{"speaker":"Annemie Tonken","startTime":1051.68,"endTime":1054.41,"body":"whole podcast audience helps"},{"speaker":"Annemie Tonken","startTime":1051.68,"endTime":1054.41,"body":"someone else"},{"speaker":"Unknown","startTime":1054.44,"endTime":1057.11,"body":"that that's life, the"},{"speaker":"Unknown","startTime":1054.44,"endTime":1057.11,"body":"more honest we are, the more"},{"speaker":"Unknown","startTime":1057.11,"endTime":1059.66,"body":"people connect with us. Right?"},{"speaker":"Unknown","startTime":1057.11,"endTime":1059.66,"body":"So we know what happened here. I"},{"speaker":"Unknown","startTime":1059.66,"endTime":1061.13,"body":"was gonna point it out anyway."},{"speaker":"Unknown","startTime":1059.66,"endTime":1061.13,"body":"Yeah,"},{"speaker":"Annemie Tonken","startTime":1061.25,"endTime":1064.19,"body":"no, I was just"},{"speaker":"Annemie Tonken","startTime":1061.25,"endTime":1064.19,"body":"gonna say so I have this, you"},{"speaker":"Annemie Tonken","startTime":1064.19,"endTime":1066.74,"body":"know, it's not even a new"},{"speaker":"Annemie Tonken","startTime":1064.19,"endTime":1066.74,"body":"camera. This is what's the worst"},{"speaker":"Annemie Tonken","startTime":1066.74,"endTime":1070.67,"body":"part about this. But I had set"},{"speaker":"Annemie Tonken","startTime":1066.74,"endTime":1070.67,"body":"when I got my new camera a year,"},{"speaker":"Annemie Tonken","startTime":1070.67,"endTime":1074.99,"body":"less than a year ago, I never"},{"speaker":"Annemie Tonken","startTime":1070.67,"endTime":1074.99,"body":"set up the second card"},{"speaker":"Annemie Tonken","startTime":1074.99,"endTime":1077.54,"body":"correctly, like I was putting"},{"speaker":"Annemie Tonken","startTime":1074.99,"endTime":1077.54,"body":"the second card in there, but"},{"speaker":"Annemie Tonken","startTime":1077.54,"endTime":1079.76,"body":"they just weren't, it wasn't"},{"speaker":"Annemie Tonken","startTime":1077.54,"endTime":1079.76,"body":"writing to both, it was only"},{"speaker":"Annemie Tonken","startTime":1079.76,"endTime":1081.92,"body":"writing to the one and it was"},{"speaker":"Annemie Tonken","startTime":1079.76,"endTime":1081.92,"body":"going to be an overflow thing."},{"speaker":"Annemie Tonken","startTime":1081.92,"endTime":1085.97,"body":"So the default, I just didn't"},{"speaker":"Annemie Tonken","startTime":1081.92,"endTime":1085.97,"body":"check it. I you know, now I can"},{"speaker":"Annemie Tonken","startTime":1085.97,"endTime":1089.99,"body":"kick myself a million times that"},{"speaker":"Annemie Tonken","startTime":1085.97,"endTime":1089.99,"body":"I that I never did that. But I"},{"speaker":"Annemie Tonken","startTime":1089.99,"endTime":1092.45,"body":"thought I was having them backed"},{"speaker":"Annemie Tonken","startTime":1089.99,"endTime":1092.45,"body":"up. And then I wasn't. And"},{"speaker":"Annemie Tonken","startTime":1092.45,"endTime":1095.39,"body":"because no other cards had"},{"speaker":"Annemie Tonken","startTime":1092.45,"endTime":1095.39,"body":"failed. I learned that the hard"},{"speaker":"Annemie Tonken","startTime":1095.39,"endTime":1099.47,"body":"way. Number one, if you're using"},{"speaker":"Annemie Tonken","startTime":1095.39,"endTime":1099.47,"body":"a two card system, where your"},{"speaker":"Annemie Tonken","startTime":1099.47,"endTime":1102.38,"body":"backing, you know, you're"},{"speaker":"Annemie Tonken","startTime":1099.47,"endTime":1102.38,"body":"writing to both make sure you're"},{"speaker":"Annemie Tonken","startTime":1102.38,"endTime":1106.16,"body":"writing to both. And then yeah,"},{"speaker":"Annemie Tonken","startTime":1102.38,"endTime":1106.16,"body":"I mean, obviously using that"},{"speaker":"Annemie Tonken","startTime":1106.16,"endTime":1110.75,"body":"second slot to back it up. But"},{"speaker":"Annemie Tonken","startTime":1106.16,"endTime":1110.75,"body":"talk us through a little bit"},{"speaker":"Annemie Tonken","startTime":1110.75,"endTime":1115.55,"body":"about other best practices for"},{"speaker":"Annemie Tonken","startTime":1110.75,"endTime":1115.55,"body":"the actual like writing on the"},{"speaker":"Annemie Tonken","startTime":1115.55,"endTime":1117.74,"body":"cards and then transferring that"},{"speaker":"Annemie Tonken","startTime":1115.55,"endTime":1117.74,"body":"data."},{"speaker":"Unknown","startTime":1118.19,"endTime":1121.37,"body":"So obviously, shooting"},{"speaker":"Unknown","startTime":1118.19,"endTime":1121.37,"body":"on two cards is, you know,"},{"speaker":"Unknown","startTime":1121.37,"endTime":1123.41,"body":"that's pretty straightforward."},{"speaker":"Unknown","startTime":1121.37,"endTime":1123.41,"body":"And that should that should be"},{"speaker":"Unknown","startTime":1123.41,"endTime":1126.53,"body":"standard. Right now, most all"},{"speaker":"Unknown","startTime":1123.41,"endTime":1126.53,"body":"the modern camera bodies are set"},{"speaker":"Unknown","startTime":1126.53,"endTime":1129.8,"body":"up that way. And you just"},{"speaker":"Unknown","startTime":1126.53,"endTime":1129.8,"body":"brought up a big point of making"},{"speaker":"Unknown","startTime":1129.8,"endTime":1132.14,"body":"sure that it's writing to both"},{"speaker":"Unknown","startTime":1129.8,"endTime":1132.14,"body":"because it does have the option."},{"speaker":"Unknown","startTime":1132.14,"endTime":1135.23,"body":"If you had 232 gig cards in"},{"speaker":"Unknown","startTime":1132.14,"endTime":1135.23,"body":"there, you can shoot 32 gigs"},{"speaker":"Unknown","startTime":1135.23,"endTime":1137.63,"body":"over the photos before it goes"},{"speaker":"Unknown","startTime":1135.23,"endTime":1137.63,"body":"to the second card. So make sure"},{"speaker":"Unknown","startTime":1137.63,"endTime":1140.9,"body":"you're not in that format,"},{"speaker":"Unknown","startTime":1137.63,"endTime":1140.9,"body":"because that doesn't help you at"},{"speaker":"Unknown","startTime":1140.9,"endTime":1145.13,"body":"all with dependency. I think a"},{"speaker":"Unknown","startTime":1140.9,"endTime":1145.13,"body":"big thing is to offload after"},{"speaker":"Unknown","startTime":1145.13,"endTime":1147.74,"body":"each session. I know a lot of"},{"speaker":"Unknown","startTime":1145.13,"endTime":1147.74,"body":"people who maybe they've got"},{"speaker":"Unknown","startTime":1147.74,"endTime":1151.37,"body":"four or five sessions on a card,"},{"speaker":"Unknown","startTime":1147.74,"endTime":1151.37,"body":"and they haven't edited yet, I"},{"speaker":"Unknown","startTime":1151.37,"endTime":1155.33,"body":"would highly, highly recommend"},{"speaker":"Unknown","startTime":1151.37,"endTime":1155.33,"body":"getting it off now. Because if"},{"speaker":"Unknown","startTime":1155.33,"endTime":1158.57,"body":"you do have a problem, you only"},{"speaker":"Unknown","startTime":1155.33,"endTime":1158.57,"body":"lose one. You don't have to"},{"speaker":"Unknown","startTime":1158.57,"endTime":1162.5,"body":"necessarily remove the session"},{"speaker":"Unknown","startTime":1158.57,"endTime":1162.5,"body":"from the car because then that"},{"speaker":"Unknown","startTime":1162.5,"endTime":1166.31,"body":"provides its own form of"},{"speaker":"Unknown","startTime":1162.5,"endTime":1166.31,"body":"redundancy. But if you carried"},{"speaker":"Unknown","startTime":1166.31,"endTime":1169.4,"body":"an external, if you carried your"},{"speaker":"Unknown","startTime":1166.31,"endTime":1169.4,"body":"laptop with you, are you"},{"speaker":"Unknown","startTime":1169.4,"endTime":1171.74,"body":"carrying an external system"},{"speaker":"Unknown","startTime":1169.4,"endTime":1171.74,"body":"where you had something else"},{"speaker":"Unknown","startTime":1172.13,"endTime":1175.1,"body":"where after a session, you can"},{"speaker":"Unknown","startTime":1172.13,"endTime":1175.1,"body":"get that session off and"},{"speaker":"Unknown","startTime":1175.1,"endTime":1179.6,"body":"recording somewhere else. Now"},{"speaker":"Unknown","startTime":1175.1,"endTime":1179.6,"body":"you have a built in safety for"},{"speaker":"Unknown","startTime":1179.6,"endTime":1183.47,"body":"that. So I'm a big believer in"},{"speaker":"Unknown","startTime":1179.6,"endTime":1183.47,"body":"redundancy. I think things"},{"speaker":"Unknown","startTime":1183.47,"endTime":1187.22,"body":"should be backed up in multiple"},{"speaker":"Unknown","startTime":1183.47,"endTime":1187.22,"body":"places and easy to find. If you"},{"speaker":"Unknown","startTime":1187.25,"endTime":1190.88,"body":"are quickly removing it from the"},{"speaker":"Unknown","startTime":1187.25,"endTime":1190.88,"body":"card. I had someone call me the"},{"speaker":"Unknown","startTime":1190.88,"endTime":1194.51,"body":"other day. They had a hard drive"},{"speaker":"Unknown","startTime":1190.88,"endTime":1194.51,"body":"go down they had five or six"},{"speaker":"Unknown","startTime":1194.51,"endTime":1198.02,"body":"cars that were full they had two"},{"speaker":"Unknown","startTime":1194.51,"endTime":1198.02,"body":"weddings that they hadn't even"},{"speaker":"Unknown","startTime":1198.08,"endTime":1201.53,"body":"uploaded they hadn't even"},{"speaker":"Unknown","startTime":1198.08,"endTime":1201.53,"body":"imported yet. If we got them all"},{"speaker":"Unknown","startTime":1201.53,"endTime":1204.89,"body":"back, but I had to go through"},{"speaker":"Unknown","startTime":1201.53,"endTime":1204.89,"body":"five cards worth of data to get"},{"speaker":"Unknown","startTime":1204.89,"endTime":1208.13,"body":"them all back, if the workflow"},{"speaker":"Unknown","startTime":1204.89,"endTime":1208.13,"body":"was good, you should only be"},{"speaker":"Unknown","startTime":1208.13,"endTime":1210.89,"body":"missing one, you shouldn't have"},{"speaker":"Unknown","startTime":1208.13,"endTime":1210.89,"body":"five clients to call that you're"},{"speaker":"Unknown","startTime":1210.89,"endTime":1214.28,"body":"terrified that you may not be"},{"speaker":"Unknown","startTime":1210.89,"endTime":1214.28,"body":"able to get their shit back. So"},{"speaker":"Unknown","startTime":1214.31,"endTime":1217.55,"body":"get the data off your cards"},{"speaker":"Unknown","startTime":1214.31,"endTime":1217.55,"body":"quickly. Again, you don't"},{"speaker":"Unknown","startTime":1217.55,"endTime":1221.36,"body":"actually have to delete it off"},{"speaker":"Unknown","startTime":1217.55,"endTime":1221.36,"body":"the card. There's a few reasons"},{"speaker":"Unknown","startTime":1221.36,"endTime":1225.65,"body":"for that. SD cards and all flash"},{"speaker":"Unknown","startTime":1221.36,"endTime":1225.65,"body":"memory. If you delete it, but"},{"speaker":"Unknown","startTime":1225.65,"endTime":1228.89,"body":"you don't format it, it's still"},{"speaker":"Unknown","startTime":1225.65,"endTime":1228.89,"body":"actually present on the card"},{"speaker":"Unknown","startTime":1229.31,"endTime":1233.45,"body":"until you have shot new data"},{"speaker":"Unknown","startTime":1229.31,"endTime":1233.45,"body":"over it. So it records"},{"speaker":"Unknown","startTime":1233.45,"endTime":1236.87,"body":"sequentially, you could just"},{"speaker":"Unknown","startTime":1233.45,"endTime":1236.87,"body":"leave it there until you need"},{"speaker":"Unknown","startTime":1236.87,"endTime":1240.14,"body":"the new data. I don't know if"},{"speaker":"Unknown","startTime":1236.87,"endTime":1240.14,"body":"that's going to depend on your"},{"speaker":"Unknown","startTime":1240.14,"endTime":1242.75,"body":"workflow, how often are you"},{"speaker":"Unknown","startTime":1240.14,"endTime":1242.75,"body":"really filling up a card with a"},{"speaker":"Unknown","startTime":1242.75,"endTime":1245.51,"body":"single session, probably not"},{"speaker":"Unknown","startTime":1242.75,"endTime":1245.51,"body":"very often, unless you're"},{"speaker":"Unknown","startTime":1245.54,"endTime":1248.24,"body":"shooting a lot of video, so you"},{"speaker":"Unknown","startTime":1245.54,"endTime":1248.24,"body":"can leave it on there. So now"},{"speaker":"Unknown","startTime":1248.24,"endTime":1251.21,"body":"it's in both places, but you"},{"speaker":"Unknown","startTime":1248.24,"endTime":1251.21,"body":"have a copy already in an"},{"speaker":"Unknown","startTime":1251.21,"endTime":1254.87,"body":"external format. So if that card"},{"speaker":"Unknown","startTime":1251.21,"endTime":1254.87,"body":"goes down, you're fine. Now the"},{"speaker":"Unknown","startTime":1254.87,"endTime":1258.5,"body":"other thing is, when you are"},{"speaker":"Unknown","startTime":1254.87,"endTime":1258.5,"body":"putting your cards actually into"},{"speaker":"Unknown","startTime":1258.5,"endTime":1262.01,"body":"your computer, or into your card"},{"speaker":"Unknown","startTime":1258.5,"endTime":1262.01,"body":"reader to use, make sure to"},{"speaker":"Unknown","startTime":1262.01,"endTime":1266.57,"body":"actually eject those via the"},{"speaker":"Unknown","startTime":1262.01,"endTime":1266.57,"body":"interface on your computer"},{"speaker":"Unknown","startTime":1266.6,"endTime":1270.74,"body":"before you get them out. 95% of"},{"speaker":"Unknown","startTime":1266.6,"endTime":1270.74,"body":"the time, maybe 98%, this is"},{"speaker":"Unknown","startTime":1270.74,"endTime":1273.11,"body":"just a made up statistic, you're"},{"speaker":"Unknown","startTime":1270.74,"endTime":1273.11,"body":"going to be fine, you're going"},{"speaker":"Unknown","startTime":1273.11,"endTime":1277.64,"body":"to pull the SD card out of your"},{"speaker":"Unknown","startTime":1273.11,"endTime":1277.64,"body":"reader, no problem. Everything"},{"speaker":"Unknown","startTime":1277.64,"endTime":1281.6,"body":"went well. However, every once"},{"speaker":"Unknown","startTime":1277.64,"endTime":1281.6,"body":"in a while what's happening when"},{"speaker":"Unknown","startTime":1281.6,"endTime":1284.42,"body":"you hit eject, there's it's"},{"speaker":"Unknown","startTime":1281.6,"endTime":1284.42,"body":"telling your computer D power"},{"speaker":"Unknown","startTime":1284.42,"endTime":1287.93,"body":"that drive, don't send any more"},{"speaker":"Unknown","startTime":1284.42,"endTime":1287.93,"body":"power to it so that when you"},{"speaker":"Unknown","startTime":1287.93,"endTime":1292.13,"body":"pull it out, if there's any dust"},{"speaker":"Unknown","startTime":1287.93,"endTime":1292.13,"body":"or lint or anything that"},{"speaker":"Unknown","startTime":1292.13,"endTime":1295.91,"body":"connects the to the pegs on the"},{"speaker":"Unknown","startTime":1292.13,"endTime":1295.91,"body":"bottom where it's plugged in on"},{"speaker":"Unknown","startTime":1295.91,"endTime":1299.39,"body":"the pins, you could short it,"},{"speaker":"Unknown","startTime":1295.91,"endTime":1299.39,"body":"it's just making it safe to pull"},{"speaker":"Unknown","startTime":1299.39,"endTime":1303.38,"body":"it out 99 cents and you're fine,"},{"speaker":"Unknown","startTime":1299.39,"endTime":1303.38,"body":"unless you have a broken spin on"},{"speaker":"Unknown","startTime":1303.38,"endTime":1306.26,"body":"the bottom. And there's a little"},{"speaker":"Unknown","startTime":1303.38,"endTime":1306.26,"body":"bit of dust and boom, and now"},{"speaker":"Unknown","startTime":1306.26,"endTime":1309.47,"body":"you're toast. So with your"},{"speaker":"Unknown","startTime":1306.26,"endTime":1309.47,"body":"objection your USB drives or"},{"speaker":"Unknown","startTime":1309.47,"endTime":1312.83,"body":"your things, just take the time"},{"speaker":"Unknown","startTime":1309.47,"endTime":1312.83,"body":"if you're on Windows, it's"},{"speaker":"Unknown","startTime":1312.83,"endTime":1315.56,"body":"simple, you got a file, you hit"},{"speaker":"Unknown","startTime":1312.83,"endTime":1315.56,"body":"right click, you hit eject"},{"speaker":"Unknown","startTime":1315.86,"endTime":1319.85,"body":"basically exactly the same thing"},{"speaker":"Unknown","startTime":1315.86,"endTime":1319.85,"body":"on Mac, right under finder. The"},{"speaker":"Unknown","startTime":1319.85,"endTime":1322.67,"body":"other one, of course, you need"},{"speaker":"Unknown","startTime":1319.85,"endTime":1322.67,"body":"to have things stored in two"},{"speaker":"Unknown","startTime":1322.67,"endTime":1326.75,"body":"locations. Because things"},{"speaker":"Unknown","startTime":1322.67,"endTime":1326.75,"body":"happen, especially with old hard"},{"speaker":"Unknown","startTime":1326.75,"endTime":1330.98,"body":"drives, they lose, they actually"},{"speaker":"Unknown","startTime":1326.75,"endTime":1330.98,"body":"physically break is what"},{"speaker":"Unknown","startTime":1330.98,"endTime":1333.38,"body":"happens. There's like a needle"},{"speaker":"Unknown","startTime":1330.98,"endTime":1333.38,"body":"actually spinning on a platter,"},{"speaker":"Unknown","startTime":1333.38,"endTime":1336.77,"body":"it's really basically an"},{"speaker":"Unknown","startTime":1333.38,"endTime":1336.77,"body":"advanced record player, and they"},{"speaker":"Unknown","startTime":1336.77,"endTime":1340.94,"body":"physically break. Don't drop"},{"speaker":"Unknown","startTime":1336.77,"endTime":1340.94,"body":"your external hard drives. I"},{"speaker":"Unknown","startTime":1340.94,"endTime":1343.79,"body":"can't say it enough, but you"},{"speaker":"Unknown","startTime":1340.94,"endTime":1343.79,"body":"really do need to be careful"},{"speaker":"Unknown","startTime":1343.79,"endTime":1347.0,"body":"with them. Even the ones that"},{"speaker":"Unknown","startTime":1343.79,"endTime":1347.0,"body":"are like made like super tough,"},{"speaker":"Unknown","startTime":1347.06,"endTime":1351.35,"body":"there's a physical component in"},{"speaker":"Unknown","startTime":1347.06,"endTime":1351.35,"body":"there that breaks SSDs are"},{"speaker":"Unknown","startTime":1351.35,"endTime":1356.21,"body":"different, their flash memory,"},{"speaker":"Unknown","startTime":1351.35,"endTime":1356.21,"body":"they also can break but it's not"},{"speaker":"Unknown","startTime":1356.21,"endTime":1360.5,"body":"normally that normally they get"},{"speaker":"Unknown","startTime":1356.21,"endTime":1360.5,"body":"demagnetized. That's part of"},{"speaker":"Unknown","startTime":1360.5,"endTime":1363.98,"body":"understanding your gear and"},{"speaker":"Unknown","startTime":1360.5,"endTime":1363.98,"body":"working well with it. But if you"},{"speaker":"Unknown","startTime":1363.98,"endTime":1367.1,"body":"have it stored into place, and"},{"speaker":"Unknown","startTime":1363.98,"endTime":1367.1,"body":"you have something go wrong, and"},{"speaker":"Unknown","startTime":1367.1,"endTime":1370.4,"body":"you can get it back from the"},{"speaker":"Unknown","startTime":1367.1,"endTime":1370.4,"body":"cloud, or you have it on the"},{"speaker":"Unknown","startTime":1370.4,"endTime":1373.55,"body":"cloud, and your things go wrong"},{"speaker":"Unknown","startTime":1370.4,"endTime":1373.55,"body":"in the cloud, too, don't get me"},{"speaker":"Unknown","startTime":1373.55,"endTime":1376.97,"body":"wrong, those are datacenters"},{"speaker":"Unknown","startTime":1373.55,"endTime":1376.97,"body":"with sure drives those drives"},{"speaker":"Unknown","startTime":1376.97,"endTime":1380.96,"body":"fail as well. So make sure you"},{"speaker":"Unknown","startTime":1376.97,"endTime":1380.96,"body":"have a physical backup for all"},{"speaker":"Unknown","startTime":1380.96,"endTime":1383.12,"body":"your data is well because it's"},{"speaker":"Unknown","startTime":1380.96,"endTime":1383.12,"body":"faster to to get it that way"},{"speaker":"Unknown","startTime":1383.12,"endTime":1383.54,"body":"anyway."},{"speaker":"Unknown","startTime":1385.04,"endTime":1388.64,"body":"And then last is to have a"},{"speaker":"Unknown","startTime":1385.04,"endTime":1388.64,"body":"really great data workflow. If"},{"speaker":"Unknown","startTime":1388.64,"endTime":1391.7,"body":"you always know where your data"},{"speaker":"Unknown","startTime":1388.64,"endTime":1391.7,"body":"is, and it's always being backed"},{"speaker":"Unknown","startTime":1391.7,"endTime":1395.06,"body":"up appropriately at appropriate"},{"speaker":"Unknown","startTime":1391.7,"endTime":1395.06,"body":"timeframes, you're far less"},{"speaker":"Unknown","startTime":1395.06,"endTime":1397.82,"body":"likely to have data loss that"},{"speaker":"Unknown","startTime":1395.06,"endTime":1397.82,"body":"impacts you, you know, when you"},{"speaker":"Unknown","startTime":1397.82,"endTime":1401.06,"body":"have somebody come back, and now"},{"speaker":"Unknown","startTime":1397.82,"endTime":1401.06,"body":"they want to buy more photos"},{"speaker":"Unknown","startTime":1401.06,"endTime":1405.59,"body":"from that session. And you oh"},{"speaker":"Unknown","startTime":1401.06,"endTime":1405.59,"body":"crap, what happened arise from"},{"speaker":"Unknown","startTime":1405.59,"endTime":1408.95,"body":"that, if you don't know, even if"},{"speaker":"Unknown","startTime":1405.59,"endTime":1408.95,"body":"it's just inefficient, it's"},{"speaker":"Unknown","startTime":1408.95,"endTime":1412.94,"body":"costing you time, but it also is"},{"speaker":"Unknown","startTime":1408.95,"endTime":1412.94,"body":"leading you to more like loss if"},{"speaker":"Unknown","startTime":1412.94,"endTime":1416.39,"body":"you don't know where your stuff"},{"speaker":"Unknown","startTime":1412.94,"endTime":1416.39,"body":"is. So having a really good data"},{"speaker":"Unknown","startTime":1416.39,"endTime":1421.16,"body":"workflow, we can talk about that"},{"speaker":"Unknown","startTime":1416.39,"endTime":1421.16,"body":"sort of in abstract. But then"},{"speaker":"Unknown","startTime":1421.16,"endTime":1425.54,"body":"making it specific to your the"},{"speaker":"Unknown","startTime":1421.16,"endTime":1425.54,"body":"way your brain works is what I"},{"speaker":"Unknown","startTime":1425.54,"endTime":1427.94,"body":"really enjoy doing with people"},{"speaker":"Unknown","startTime":1425.54,"endTime":1427.94,"body":"is helping them get their"},{"speaker":"Unknown","startTime":1427.94,"endTime":1428.99,"body":"system. Yeah,"},{"speaker":"Annemie Tonken","startTime":1429.02,"endTime":1432.08,"body":"I am glad to be"},{"speaker":"Annemie Tonken","startTime":1429.02,"endTime":1432.08,"body":"able to say that I think I"},{"speaker":"Annemie Tonken","startTime":1432.08,"endTime":1435.14,"body":"actually check all those boxes,"},{"speaker":"Annemie Tonken","startTime":1432.08,"endTime":1435.14,"body":"at least when my camera is set"},{"speaker":"Annemie Tonken","startTime":1435.14,"endTime":1439.64,"body":"up the way that it's supposed to"},{"speaker":"Annemie Tonken","startTime":1435.14,"endTime":1439.64,"body":"be set up. But I like to leave a"},{"speaker":"Annemie Tonken","startTime":1439.64,"endTime":1443.12,"body":"shoot on the card until that"},{"speaker":"Annemie Tonken","startTime":1439.64,"endTime":1443.12,"body":"shoot has actually been"},{"speaker":"Annemie Tonken","startTime":1443.12,"endTime":1447.47,"body":"delivered to the client. So that"},{"speaker":"Annemie Tonken","startTime":1443.12,"endTime":1447.47,"body":"is one way that I just have like"},{"speaker":"Annemie Tonken","startTime":1447.5,"endTime":1450.38,"body":"a third backup, you know, so"},{"speaker":"Annemie Tonken","startTime":1447.5,"endTime":1450.38,"body":"after I've offloaded the card,"},{"speaker":"Annemie Tonken","startTime":1450.38,"endTime":1455.0,"body":"etc. And that's I judge the"},{"speaker":"Annemie Tonken","startTime":1450.38,"endTime":1455.0,"body":"number of SD cards I need to own"},{"speaker":"Annemie Tonken","startTime":1455.03,"endTime":1459.29,"body":"by, you know, if I'm busy enough"},{"speaker":"Annemie Tonken","startTime":1455.03,"endTime":1459.29,"body":"that I need five working cards"},{"speaker":"Annemie Tonken","startTime":1459.29,"endTime":1462.35,"body":"at a time or six working cards"},{"speaker":"Annemie Tonken","startTime":1459.29,"endTime":1462.35,"body":"at a time, then that's how many"},{"speaker":"Annemie Tonken","startTime":1462.35,"endTime":1464.3,"body":"I have in rotation at a given"},{"speaker":"Annemie Tonken","startTime":1462.35,"endTime":1464.3,"body":"time."},{"speaker":"Unknown","startTime":1464.57,"endTime":1466.91,"body":"Right. And I think"},{"speaker":"Unknown","startTime":1464.57,"endTime":1466.91,"body":"that's that's a brilliant"},{"speaker":"Unknown","startTime":1466.91,"endTime":1470.03,"body":"example of not being cheap on"},{"speaker":"Unknown","startTime":1466.91,"endTime":1470.03,"body":"yourself paying for that, right?"},{"speaker":"Unknown","startTime":1470.18,"endTime":1474.08,"body":"If you spend the money to have"},{"speaker":"Unknown","startTime":1470.18,"endTime":1474.08,"body":"enough cards to make sure that"},{"speaker":"Unknown","startTime":1474.08,"endTime":1477.59,"body":"that thing is fully imported."},{"speaker":"Unknown","startTime":1474.08,"endTime":1477.59,"body":"You have an extra backup of it"},{"speaker":"Unknown","startTime":1477.74,"endTime":1482.3,"body":"before you have to go back to"},{"speaker":"Unknown","startTime":1477.74,"endTime":1482.3,"body":"that card. That's a really smart"},{"speaker":"Unknown","startTime":1482.3,"endTime":1485.78,"body":"way of treating yourself as a"},{"speaker":"Unknown","startTime":1482.3,"endTime":1485.78,"body":"professional right. And really"},{"speaker":"Unknown","startTime":1485.78,"endTime":1489.17,"body":"what you need is maybe five"},{"speaker":"Unknown","startTime":1485.78,"endTime":1489.17,"body":"sets, right? Right. So because"},{"speaker":"Unknown","startTime":1489.17,"endTime":1492.95,"body":"then you're troubleshooting on"},{"speaker":"Unknown","startTime":1489.17,"endTime":1492.95,"body":"each one there's and they get"},{"speaker":"Unknown","startTime":1492.95,"endTime":1495.23,"body":"worn down together. That's"},{"speaker":"Unknown","startTime":1492.95,"endTime":1495.23,"body":"actually an important component"},{"speaker":"Unknown","startTime":1495.23,"endTime":1498.98,"body":"is cards wear out. So you might"},{"speaker":"Unknown","startTime":1495.23,"endTime":1498.98,"body":"want to in your mind based on"},{"speaker":"Unknown","startTime":1498.98,"endTime":1502.37,"body":"your volume have an expiration"},{"speaker":"Unknown","startTime":1498.98,"endTime":1502.37,"body":"date on them and just write it"},{"speaker":"Unknown","startTime":1502.37,"endTime":1506.66,"body":"with a, you know, a grease pad"},{"speaker":"Unknown","startTime":1502.37,"endTime":1506.66,"body":"write on the card, like, this is"},{"speaker":"Unknown","startTime":1506.66,"endTime":1510.71,"body":"the date I put the date you got"},{"speaker":"Unknown","startTime":1506.66,"endTime":1510.71,"body":"it. So you know, in a year, I'm"},{"speaker":"Unknown","startTime":1510.71,"endTime":1513.47,"body":"just going to that sets done,"},{"speaker":"Unknown","startTime":1510.71,"endTime":1513.47,"body":"right? Retire, give it to your"},{"speaker":"Unknown","startTime":1513.47,"endTime":1517.97,"body":"kids for their camera, whatever."},{"speaker":"Unknown","startTime":1513.47,"endTime":1517.97,"body":"But keep it as a complete backup"},{"speaker":"Unknown","startTime":1517.97,"endTime":1521.18,"body":"in your bag. But you're now"},{"speaker":"Unknown","startTime":1517.97,"endTime":1521.18,"body":"going to replace that set. And"},{"speaker":"Unknown","startTime":1521.18,"endTime":1524.21,"body":"then every couple months, you're"},{"speaker":"Unknown","startTime":1521.18,"endTime":1524.21,"body":"buying a replacement set. So you"},{"speaker":"Unknown","startTime":1524.21,"endTime":1527.54,"body":"can spread those costs over"},{"speaker":"Unknown","startTime":1524.21,"endTime":1527.54,"body":"time. But you're always working"},{"speaker":"Unknown","startTime":1527.54,"endTime":1531.77,"body":"on good gear. People don't"},{"speaker":"Unknown","startTime":1527.54,"endTime":1531.77,"body":"understand that these do have a"},{"speaker":"Unknown","startTime":1532.4,"endTime":1536.9,"body":"maximum rewrite component before"},{"speaker":"Unknown","startTime":1532.4,"endTime":1536.9,"body":"they can no longer be read, you"},{"speaker":"Unknown","startTime":1536.9,"endTime":1538.94,"body":"know, continue to work."},{"speaker":"Annemie Tonken","startTime":1539.12,"endTime":1542.06,"body":"Yeah, that's"},{"speaker":"Annemie Tonken","startTime":1539.12,"endTime":1542.06,"body":"super interesting. I don't think"},{"speaker":"Annemie Tonken","startTime":1542.06,"endTime":1545.96,"body":"that I knew that cards kind of"},{"speaker":"Annemie Tonken","startTime":1542.06,"endTime":1545.96,"body":"had an expiration date is a"},{"speaker":"Annemie Tonken","startTime":1545.96,"endTime":1550.07,"body":"year, do you feel like a year in"},{"speaker":"Annemie Tonken","startTime":1545.96,"endTime":1550.07,"body":"heavy rotation is about the max"},{"speaker":"Annemie Tonken","startTime":1550.07,"endTime":1553.31,"body":"that you want a card to be put"},{"speaker":"Annemie Tonken","startTime":1550.07,"endTime":1553.31,"body":"to?"},{"speaker":"Unknown","startTime":1553.58,"endTime":1556.28,"body":"I think the vast"},{"speaker":"Unknown","startTime":1553.58,"endTime":1556.28,"body":"majority of photographers can"},{"speaker":"Unknown","startTime":1556.28,"endTime":1559.58,"body":"get away with to, like a two"},{"speaker":"Unknown","startTime":1556.28,"endTime":1559.58,"body":"year cycle and you're going to"},{"speaker":"Unknown","startTime":1559.58,"endTime":1563.27,"body":"be fine. If you're very high"},{"speaker":"Unknown","startTime":1559.58,"endTime":1563.27,"body":"volume, then yeah, I would"},{"speaker":"Unknown","startTime":1563.27,"endTime":1566.09,"body":"probably look at faster. But if"},{"speaker":"Unknown","startTime":1563.27,"endTime":1566.09,"body":"you're very high volume, you"},{"speaker":"Unknown","startTime":1566.09,"endTime":1567.77,"body":"should if you're especially if"},{"speaker":"Unknown","startTime":1566.09,"endTime":1567.77,"body":"you're listening to your"},{"speaker":"Unknown","startTime":1567.77,"endTime":1569.99,"body":"podcast, you should be getting"},{"speaker":"Unknown","startTime":1567.77,"endTime":1569.99,"body":"enough money that this is not a"},{"speaker":"Unknown","startTime":1569.99,"endTime":1572.84,"body":"problem, right? Like this is a"},{"speaker":"Unknown","startTime":1569.99,"endTime":1572.84,"body":"good problem to have, you need"},{"speaker":"Unknown","startTime":1572.84,"endTime":1576.2,"body":"to be replacing them more than"},{"speaker":"Unknown","startTime":1572.84,"endTime":1576.2,"body":"you can. Because that's going to"},{"speaker":"Unknown","startTime":1576.2,"endTime":1577.73,"body":"save you from having these"},{"speaker":"Unknown","startTime":1576.2,"endTime":1577.73,"body":"problems. Yeah,"},{"speaker":"Annemie Tonken","startTime":1577.76,"endTime":1581.48,"body":"this is gonna go"},{"speaker":"Annemie Tonken","startTime":1577.76,"endTime":1581.48,"body":"on my list of even though I am"},{"speaker":"Annemie Tonken","startTime":1581.48,"endTime":1584.51,"body":"not a big fan of like Black"},{"speaker":"Annemie Tonken","startTime":1581.48,"endTime":1584.51,"body":"Friday sales and all that sort"},{"speaker":"Annemie Tonken","startTime":1584.51,"endTime":1587.15,"body":"of stuff. This is going to"},{"speaker":"Annemie Tonken","startTime":1584.51,"endTime":1587.15,"body":"become every year I just replace"},{"speaker":"Annemie Tonken","startTime":1587.15,"endTime":1591.29,"body":"on my SD cards. Whenever the big"},{"speaker":"Annemie Tonken","startTime":1587.15,"endTime":1591.29,"body":"sales happen. Yeah, like"},{"speaker":"Unknown","startTime":1591.29,"endTime":1594.89,"body":"the month before Black"},{"speaker":"Unknown","startTime":1591.29,"endTime":1594.89,"body":"Friday, I filled all my carts,"},{"speaker":"Unknown","startTime":1594.89,"endTime":1597.56,"body":"like on Amazon everything. And"},{"speaker":"Unknown","startTime":1594.89,"endTime":1597.56,"body":"then I just put the alerts and"},{"speaker":"Unknown","startTime":1597.56,"endTime":1599.12,"body":"then they whatever goes on that"},{"speaker":"Unknown","startTime":1597.56,"endTime":1599.12,"body":"gets."},{"speaker":"Annemie Tonken","startTime":1600.14,"endTime":1604.55,"body":"Nice. So good."},{"speaker":"Annemie Tonken","startTime":1600.14,"endTime":1604.55,"body":"Okay, so then yeah, let's talk a"},{"speaker":"Annemie Tonken","startTime":1604.55,"endTime":1609.23,"body":"little bit about the, the"},{"speaker":"Annemie Tonken","startTime":1604.55,"endTime":1609.23,"body":"workflow that you mentioned,"},{"speaker":"Annemie Tonken","startTime":1609.26,"endTime":1611.87,"body":"because I feel like I could"},{"speaker":"Annemie Tonken","startTime":1609.26,"endTime":1611.87,"body":"probably talk to you for hours."},{"speaker":"Annemie Tonken","startTime":1611.87,"endTime":1616.25,"body":"But I'm excited to pay you to do"},{"speaker":"Annemie Tonken","startTime":1611.87,"endTime":1616.25,"body":"that, instead of just sneaking"},{"speaker":"Annemie Tonken","startTime":1616.25,"endTime":1617.9,"body":"all this stuff in on the"},{"speaker":"Annemie Tonken","startTime":1616.25,"endTime":1617.9,"body":"podcast."},{"speaker":"Ryan Hamic","startTime":1617.93,"endTime":1619.37,"body":"Oh, I'm excited"},{"speaker":"Ryan Hamic","startTime":1617.93,"endTime":1619.37,"body":"about that too."},{"speaker":"Annemie Tonken","startTime":1620.15,"endTime":1622.82,"body":"But ya know, I"},{"speaker":"Annemie Tonken","startTime":1620.15,"endTime":1622.82,"body":"would love to hear what you"},{"speaker":"Annemie Tonken","startTime":1622.82,"endTime":1627.32,"body":"give, I know that you do a lot"},{"speaker":"Annemie Tonken","startTime":1622.82,"endTime":1627.32,"body":"more specific advice for people"},{"speaker":"Annemie Tonken","startTime":1627.32,"endTime":1630.29,"body":"based on their needs, and what"},{"speaker":"Annemie Tonken","startTime":1627.32,"endTime":1630.29,"body":"kinds of work they're doing and"},{"speaker":"Annemie Tonken","startTime":1630.32,"endTime":1633.71,"body":"the kinds of budget they have"},{"speaker":"Annemie Tonken","startTime":1630.32,"endTime":1633.71,"body":"and the tools that they're"},{"speaker":"Annemie Tonken","startTime":1633.71,"endTime":1637.55,"body":"using. But I would love to hear"},{"speaker":"Annemie Tonken","startTime":1633.71,"endTime":1637.55,"body":"kind of your Yeah, your more"},{"speaker":"Annemie Tonken","startTime":1637.55,"endTime":1641.21,"body":"generic advice for photographers"},{"speaker":"Annemie Tonken","startTime":1637.55,"endTime":1641.21,"body":"and their data workflow in"},{"speaker":"Annemie Tonken","startTime":1641.21,"endTime":1641.69,"body":"general,"},{"speaker":"Unknown","startTime":1642.02,"endTime":1643.7,"body":"I always think of a"},{"speaker":"Unknown","startTime":1642.02,"endTime":1643.7,"body":"good workflow as being"},{"speaker":"Unknown","startTime":1643.7,"endTime":1649.34,"body":"redundant, efficient, and"},{"speaker":"Unknown","startTime":1643.7,"endTime":1649.34,"body":"renewable. So first, redundancy"},{"speaker":"Unknown","startTime":1649.34,"endTime":1653.69,"body":"means it's built into the system"},{"speaker":"Unknown","startTime":1649.34,"endTime":1653.69,"body":"that if something goes wrong,"},{"speaker":"Unknown","startTime":1653.96,"endTime":1657.53,"body":"you can recover it easily. And"},{"speaker":"Unknown","startTime":1653.96,"endTime":1657.53,"body":"our standard workflow, you got"},{"speaker":"Unknown","startTime":1657.53,"endTime":1662.03,"body":"to shoot on the car, you've got"},{"speaker":"Unknown","startTime":1657.53,"endTime":1662.03,"body":"to shoot imported, like onto"},{"speaker":"Unknown","startTime":1662.03,"endTime":1665.18,"body":"your local hard drive to work"},{"speaker":"Unknown","startTime":1662.03,"endTime":1665.18,"body":"on. This is another mistake"},{"speaker":"Unknown","startTime":1665.18,"endTime":1668.3,"body":"people make is they're editing"},{"speaker":"Unknown","startTime":1665.18,"endTime":1668.3,"body":"from external drives, which is"},{"speaker":"Unknown","startTime":1668.3,"endTime":1671.12,"body":"the equivalent of taking a"},{"speaker":"Unknown","startTime":1668.3,"endTime":1671.12,"body":"Ferrari and shoving it through a"},{"speaker":"Unknown","startTime":1671.12,"endTime":1675.8,"body":"pinhole. It's just not how it"},{"speaker":"Unknown","startTime":1671.12,"endTime":1675.8,"body":"should work, like but having a"},{"speaker":"Unknown","startTime":1675.8,"endTime":1679.67,"body":"good internal system drive. And"},{"speaker":"Unknown","startTime":1675.8,"endTime":1679.67,"body":"so you've got it in two places,"},{"speaker":"Unknown","startTime":1679.94,"endTime":1683.78,"body":"you've got all your raws now,"},{"speaker":"Unknown","startTime":1679.94,"endTime":1683.78,"body":"then, after you've finished"},{"speaker":"Unknown","startTime":1683.81,"endTime":1686.69,"body":"working on it, now you've got"},{"speaker":"Unknown","startTime":1683.81,"endTime":1686.69,"body":"your exported folder, your"},{"speaker":"Unknown","startTime":1686.69,"endTime":1690.59,"body":"export is stored both locally on"},{"speaker":"Unknown","startTime":1686.69,"endTime":1690.59,"body":"your system drive. And with a"},{"speaker":"Unknown","startTime":1690.59,"endTime":1693.38,"body":"cloud backup, right, because"},{"speaker":"Unknown","startTime":1690.59,"endTime":1693.38,"body":"your completed work should"},{"speaker":"Unknown","startTime":1693.38,"endTime":1697.37,"body":"always be retrievable quickly."},{"speaker":"Unknown","startTime":1693.38,"endTime":1697.37,"body":"And then every two or three"},{"speaker":"Unknown","startTime":1697.37,"endTime":1700.07,"body":"months, kind of in our standard"},{"speaker":"Unknown","startTime":1697.37,"endTime":1700.07,"body":"for most people's workflow about"},{"speaker":"Unknown","startTime":1700.07,"endTime":1703.73,"body":"every three months, we're going"},{"speaker":"Unknown","startTime":1700.07,"endTime":1703.73,"body":"to offload all of your raws onto"},{"speaker":"Unknown","startTime":1703.73,"endTime":1707.75,"body":"an external hard drive. So it's"},{"speaker":"Unknown","startTime":1703.73,"endTime":1707.75,"body":"no longer taking up system drive"},{"speaker":"Unknown","startTime":1707.75,"endTime":1710.72,"body":"space, because again, the vast"},{"speaker":"Unknown","startTime":1707.75,"endTime":1710.72,"body":"majority of calls from me start"},{"speaker":"Unknown","startTime":1710.72,"endTime":1716.66,"body":"with, I can't even load the new"},{"speaker":"Unknown","startTime":1710.72,"endTime":1716.66,"body":"iOS update, I can't load, you"},{"speaker":"Unknown","startTime":1716.66,"endTime":1720.29,"body":"know, I loaded it, it just shuts"},{"speaker":"Unknown","startTime":1716.66,"endTime":1720.29,"body":"down, I ran out of room. And so"},{"speaker":"Unknown","startTime":1720.32,"endTime":1725.21,"body":"that goes to renewable, but the"},{"speaker":"Unknown","startTime":1720.32,"endTime":1725.21,"body":"exported data, then you've now"},{"speaker":"Unknown","startTime":1725.21,"endTime":1729.83,"body":"you've got your finished work"},{"speaker":"Unknown","startTime":1725.21,"endTime":1729.83,"body":"backed up both in the cloud and"},{"speaker":"Unknown","startTime":1729.86,"endTime":1734.99,"body":"a physical location, you have"},{"speaker":"Unknown","startTime":1729.86,"endTime":1734.99,"body":"your raws in a cloud in a"},{"speaker":"Unknown","startTime":1734.99,"endTime":1738.35,"body":"physical location, or the card"},{"speaker":"Unknown","startTime":1734.99,"endTime":1738.35,"body":"in a physical location at the"},{"speaker":"Unknown","startTime":1738.35,"endTime":1741.56,"body":"beginning, depending on how it"},{"speaker":"Unknown","startTime":1738.35,"endTime":1741.56,"body":"where you are in the workflow."},{"speaker":"Unknown","startTime":1741.65,"endTime":1746.99,"body":"And so then you have all that"},{"speaker":"Unknown","startTime":1741.65,"endTime":1746.99,"body":"it's super redundant, we can"},{"speaker":"Unknown","startTime":1747.02,"endTime":1751.22,"body":"always get a copy back of what"},{"speaker":"Unknown","startTime":1747.02,"endTime":1751.22,"body":"you need in order to deliver for"},{"speaker":"Unknown","startTime":1751.22,"endTime":1754.46,"body":"your client, right? Because"},{"speaker":"Unknown","startTime":1751.22,"endTime":1754.46,"body":"that's the call nobody wants to"},{"speaker":"Unknown","startTime":1754.46,"endTime":1758.54,"body":"make. Right. Then the second"},{"speaker":"Unknown","startTime":1754.46,"endTime":1758.54,"body":"thing is it needs to be"},{"speaker":"Unknown","startTime":1758.54,"endTime":1761.42,"body":"efficient, right? I can make the"},{"speaker":"Unknown","startTime":1758.54,"endTime":1761.42,"body":"strongest, most redundant"},{"speaker":"Unknown","startTime":1761.42,"endTime":1765.83,"body":"workflow in the world. We can"},{"speaker":"Unknown","startTime":1761.42,"endTime":1765.83,"body":"have a fireproof safe over here"},{"speaker":"Unknown","startTime":1765.89,"endTime":1770.33,"body":"with four raid backup hard"},{"speaker":"Unknown","startTime":1765.89,"endTime":1770.33,"body":"drives, and they can you know,"},{"speaker":"Unknown","startTime":1770.33,"endTime":1773.18,"body":"they can all talk to each other"},{"speaker":"Unknown","startTime":1770.33,"endTime":1773.18,"body":"right and synchro and we can get"},{"speaker":"Unknown","startTime":1773.18,"endTime":1776.84,"body":"that back and then we have to,"},{"speaker":"Unknown","startTime":1773.18,"endTime":1776.84,"body":"like you know, different clouds."},{"speaker":"Unknown","startTime":1777.23,"endTime":1782.54,"body":"But that's insane because it's"},{"speaker":"Unknown","startTime":1777.23,"endTime":1782.54,"body":"too much track of and it also"},{"speaker":"Unknown","startTime":1782.54,"endTime":1785.75,"body":"goes to the efficiency of when"},{"speaker":"Unknown","startTime":1782.54,"endTime":1785.75,"body":"you work on your data. We want"},{"speaker":"Unknown","startTime":1785.75,"endTime":1789.2,"body":"your data right in front of you."},{"speaker":"Unknown","startTime":1785.75,"endTime":1789.2,"body":"We want it super fast presenting"},{"speaker":"Unknown","startTime":1789.2,"endTime":1792.74,"body":"to your computer in a way that"},{"speaker":"Unknown","startTime":1789.2,"endTime":1792.74,"body":"isn't slowing you down again,"},{"speaker":"Unknown","startTime":1793.04,"endTime":1795.8,"body":"which is why we don't want to be"},{"speaker":"Unknown","startTime":1793.04,"endTime":1795.8,"body":"working off external drives."},{"speaker":"Unknown","startTime":1795.95,"endTime":1798.8,"body":"Those are for storage. Those are"},{"speaker":"Unknown","startTime":1795.95,"endTime":1798.8,"body":"for putting them in your that's"},{"speaker":"Unknown","startTime":1799.01,"endTime":1801.86,"body":"that's putting your stuff Back"},{"speaker":"Unknown","startTime":1799.01,"endTime":1801.86,"body":"in the pantry, done cooking,"},{"speaker":"Unknown","startTime":1801.86,"endTime":1805.61,"body":"it's not for work time. So we"},{"speaker":"Unknown","startTime":1801.86,"endTime":1805.61,"body":"want a very efficient system."},{"speaker":"Unknown","startTime":1805.82,"endTime":1808.55,"body":"The other thing about efficiency"},{"speaker":"Unknown","startTime":1805.82,"endTime":1808.55,"body":"is having a good file structure."},{"speaker":"Unknown","startTime":1808.97,"endTime":1812.63,"body":"So many people have that, you"},{"speaker":"Unknown","startTime":1808.97,"endTime":1812.63,"body":"know, my wife mentors a lot. So"},{"speaker":"Unknown","startTime":1812.63,"endTime":1815.57,"body":"I see a lot of people's desktop,"},{"speaker":"Unknown","startTime":1812.63,"endTime":1815.57,"body":"you know, I see a lot of what"},{"speaker":"Unknown","startTime":1815.57,"endTime":1819.02,"body":"your light rooms look like, and"},{"speaker":"Unknown","startTime":1815.57,"endTime":1819.02,"body":"they hit this wall of dates down"},{"speaker":"Unknown","startTime":1819.02,"endTime":1822.83,"body":"the left side, and how is that"},{"speaker":"Unknown","startTime":1819.02,"endTime":1822.83,"body":"searchable for you? Unless"},{"speaker":"Unknown","startTime":1822.83,"endTime":1825.2,"body":"you're gonna go back and cross"},{"speaker":"Unknown","startTime":1822.83,"endTime":1825.2,"body":"reference, what day did I shoot"},{"speaker":"Unknown","startTime":1825.2,"endTime":1828.83,"body":"that on? And what day did I do"},{"speaker":"Unknown","startTime":1825.2,"endTime":1828.83,"body":"this? And all those things."},{"speaker":"Unknown","startTime":1829.61,"endTime":1832.73,"body":"Wouldn't it be better to find"},{"speaker":"Unknown","startTime":1829.61,"endTime":1832.73,"body":"and Marie's really awesome photo"},{"speaker":"Unknown","startTime":1832.73,"endTime":1837.41,"body":"shoot in the woods, or Emily's"},{"speaker":"Unknown","startTime":1832.73,"endTime":1837.41,"body":"really great wedding, something"},{"speaker":"Unknown","startTime":1837.41,"endTime":1840.53,"body":"that you can actually know where"},{"speaker":"Unknown","startTime":1837.41,"endTime":1840.53,"body":"it is. So having a file"},{"speaker":"Unknown","startTime":1840.53,"endTime":1845.33,"body":"structure that as you store it,"},{"speaker":"Unknown","startTime":1840.53,"endTime":1845.33,"body":"is doing the organization for"},{"speaker":"Unknown","startTime":1845.33,"endTime":1849.05,"body":"you. And we can set that up in"},{"speaker":"Unknown","startTime":1845.33,"endTime":1849.05,"body":"Photoshop. So it or in Photoshop"},{"speaker":"Unknown","startTime":1849.05,"endTime":1851.72,"body":"and Lightroom to where it"},{"speaker":"Unknown","startTime":1849.05,"endTime":1851.72,"body":"basically is defaulting to that."},{"speaker":"Unknown","startTime":1851.72,"endTime":1855.2,"body":"So you don't have to do that"},{"speaker":"Unknown","startTime":1851.72,"endTime":1855.2,"body":"work each time. And all you have"},{"speaker":"Unknown","startTime":1855.2,"endTime":1859.28,"body":"to do is every three months,"},{"speaker":"Unknown","startTime":1855.2,"endTime":1859.28,"body":"start a new catalog. And when"},{"speaker":"Unknown","startTime":1859.28,"endTime":1861.62,"body":"you start that new catalog, now"},{"speaker":"Unknown","startTime":1859.28,"endTime":1861.62,"body":"it's going to store so you're"},{"speaker":"Unknown","startTime":1861.62,"endTime":1866.66,"body":"storing three month bytes. And"},{"speaker":"Unknown","startTime":1861.62,"endTime":1866.66,"body":"all of those files are defined"},{"speaker":"Unknown","startTime":1866.66,"endTime":1870.05,"body":"by the clients name, right? So"},{"speaker":"Unknown","startTime":1866.66,"endTime":1870.05,"body":"you know where it is, because a"},{"speaker":"Unknown","startTime":1870.05,"endTime":1872.18,"body":"big way to lose things is just"},{"speaker":"Unknown","startTime":1870.05,"endTime":1872.18,"body":"simply not know what it's"},{"speaker":"Unknown","startTime":1872.18,"endTime":1876.71,"body":"called. Yeah. Or where it's"},{"speaker":"Unknown","startTime":1872.18,"endTime":1876.71,"body":"being stored, getting that set"},{"speaker":"Unknown","startTime":1876.71,"endTime":1880.01,"body":"up. And that's always part of"},{"speaker":"Unknown","startTime":1876.71,"endTime":1880.01,"body":"the problem is people start and"},{"speaker":"Unknown","startTime":1880.01,"endTime":1883.91,"body":"they just do what Lightroom"},{"speaker":"Unknown","startTime":1880.01,"endTime":1883.91,"body":"defaults to. And Lightroom is"},{"speaker":"Unknown","startTime":1883.91,"endTime":1888.32,"body":"default file structure is"},{"speaker":"Unknown","startTime":1883.91,"endTime":1888.32,"body":"stupid, right? I mean, it's just"},{"speaker":"Unknown","startTime":1888.32,"endTime":1892.25,"body":"dumb. And there's no way to know"},{"speaker":"Unknown","startTime":1888.32,"endTime":1892.25,"body":"what's where at any given time."},{"speaker":"Unknown","startTime":1892.43,"endTime":1896.3,"body":"And it's even stored in a folder"},{"speaker":"Unknown","startTime":1892.43,"endTime":1896.3,"body":"you can only find, you know, so"},{"speaker":"Unknown","startTime":1896.54,"endTime":1900.32,"body":"anyways. So that's one thing. So"},{"speaker":"Unknown","startTime":1896.54,"endTime":1900.32,"body":"having it be efficient, and then"},{"speaker":"Unknown","startTime":1900.32,"endTime":1903.41,"body":"having it be renewable. And"},{"speaker":"Unknown","startTime":1900.32,"endTime":1903.41,"body":"renewability is really"},{"speaker":"Unknown","startTime":1903.41,"endTime":1908.0,"body":"important. Because, again, an"},{"speaker":"Unknown","startTime":1903.41,"endTime":1908.0,"body":"ideally efficient workflow has"},{"speaker":"Unknown","startTime":1908.0,"endTime":1911.72,"body":"you working off of your system"},{"speaker":"Unknown","startTime":1908.0,"endTime":1911.72,"body":"drive, but your system drive,"},{"speaker":"Unknown","startTime":1911.78,"endTime":1915.17,"body":"you know, when I'm building most"},{"speaker":"Unknown","startTime":1911.78,"endTime":1915.17,"body":"systems now is about a two"},{"speaker":"Unknown","startTime":1915.17,"endTime":1921.41,"body":"terabyte, local NVMe, SSD drive,"},{"speaker":"Unknown","startTime":1915.17,"endTime":1921.41,"body":"super, super fast. two terabytes"},{"speaker":"Unknown","startTime":1921.41,"endTime":1921.89,"body":"is a lot of data."},{"speaker":"Annemie Tonken","startTime":1922.79,"endTime":1925.43,"body":"But you can do a"},{"speaker":"Annemie Tonken","startTime":1922.79,"endTime":1925.43,"body":"minute Yeah, go through a lot."},{"speaker":"Unknown","startTime":1926.09,"endTime":1929.09,"body":"Eventually, you're"},{"speaker":"Unknown","startTime":1926.09,"endTime":1929.09,"body":"going to run out of space, if"},{"speaker":"Unknown","startTime":1929.09,"endTime":1931.97,"body":"you don't have a good way to"},{"speaker":"Unknown","startTime":1929.09,"endTime":1931.97,"body":"renew the system. So I look at"},{"speaker":"Unknown","startTime":1931.97,"endTime":1935.81,"body":"it as when we're offloading the"},{"speaker":"Unknown","startTime":1931.97,"endTime":1935.81,"body":"goal isn't simply to back it up,"},{"speaker":"Unknown","startTime":1936.14,"endTime":1939.8,"body":"the goal is to set my system"},{"speaker":"Unknown","startTime":1936.14,"endTime":1939.8,"body":"back to zero. So if I have 100"},{"speaker":"Unknown","startTime":1939.8,"endTime":1944.45,"body":"pieces of clothing in my closet,"},{"speaker":"Unknown","startTime":1939.8,"endTime":1944.45,"body":"and I have 100 spaces in my"},{"speaker":"Unknown","startTime":1944.45,"endTime":1949.22,"body":"closet, then if I pull something"},{"speaker":"Unknown","startTime":1944.45,"endTime":1949.22,"body":"out, I gotta pull something out"},{"speaker":"Unknown","startTime":1949.22,"endTime":1951.08,"body":"to put something back in."},{"speaker":"Unknown","startTime":1949.22,"endTime":1951.08,"body":"Otherwise, it turns into a giant"},{"speaker":"Unknown","startTime":1951.08,"endTime":1954.29,"body":"mess. And that's where most"},{"speaker":"Unknown","startTime":1951.08,"endTime":1954.29,"body":"people are with their workforce,"},{"speaker":"Unknown","startTime":1954.32,"endTime":1957.17,"body":"they just, they just went they"},{"speaker":"Unknown","startTime":1954.32,"endTime":1957.17,"body":"didn't have a plan for what was"},{"speaker":"Unknown","startTime":1957.17,"endTime":1959.24,"body":"going to happen. Another class"},{"speaker":"Unknown","startTime":1957.17,"endTime":1959.24,"body":"is full when everything's a"},{"speaker":"Unknown","startTime":1959.24,"endTime":1961.52,"body":"mess. If we have a plan right at"},{"speaker":"Unknown","startTime":1959.24,"endTime":1961.52,"body":"the beginning of that every"},{"speaker":"Unknown","startTime":1961.52,"endTime":1964.73,"body":"three months, I'm basically"},{"speaker":"Unknown","startTime":1961.52,"endTime":1964.73,"body":"taking the data that you know,"},{"speaker":"Unknown","startTime":1964.73,"endTime":1967.64,"body":"this is my two terabytes, and"},{"speaker":"Unknown","startTime":1964.73,"endTime":1967.64,"body":"I'm moving it. Now I just have"},{"speaker":"Unknown","startTime":1967.64,"endTime":1972.41,"body":"this little bit, and I have all"},{"speaker":"Unknown","startTime":1967.64,"endTime":1972.41,"body":"that free space again. And then"},{"speaker":"Unknown","startTime":1972.41,"endTime":1974.96,"body":"three months later, boom, I have"},{"speaker":"Unknown","startTime":1972.41,"endTime":1974.96,"body":"all that free space. Again, I"},{"speaker":"Unknown","startTime":1974.96,"endTime":1977.84,"body":"never start running into those"},{"speaker":"Unknown","startTime":1974.96,"endTime":1977.84,"body":"errors that make me crazy and"},{"speaker":"Unknown","startTime":1977.84,"endTime":1981.17,"body":"start seeing the blue screen. So"},{"speaker":"Unknown","startTime":1977.84,"endTime":1981.17,"body":"if it's a good workflow, it's"},{"speaker":"Unknown","startTime":1981.17,"endTime":1983.45,"body":"doing those things. It's"},{"speaker":"Unknown","startTime":1981.17,"endTime":1983.45,"body":"redundant. It's efficient, and"},{"speaker":"Unknown","startTime":1983.45,"endTime":1983.57,"body":"it's"},{"speaker":"Annemie Tonken","startTime":1983.9,"endTime":1986.9,"body":"awesome. I don't"},{"speaker":"Annemie Tonken","startTime":1983.9,"endTime":1986.9,"body":"know if you've listened to any"},{"speaker":"Annemie Tonken","startTime":1986.9,"endTime":1992.06,"body":"of my other podcasts. But I am a"},{"speaker":"Annemie Tonken","startTime":1986.9,"endTime":1992.06,"body":"huge fan of the of the metaphors"},{"speaker":"Annemie Tonken","startTime":1992.06,"endTime":1994.76,"body":"in general. And so you have"},{"speaker":"Annemie Tonken","startTime":1992.06,"endTime":1994.76,"body":"brought so many good ones with"},{"speaker":"Annemie Tonken","startTime":1994.76,"endTime":1998.33,"body":"your Ferrari through the pinhole"},{"speaker":"Annemie Tonken","startTime":1994.76,"endTime":1998.33,"body":"and the closet and the"},{"speaker":"Annemie Tonken","startTime":1998.33,"endTime":2002.29,"body":"countertop like these are all"},{"speaker":"Annemie Tonken","startTime":1998.33,"endTime":2002.29,"body":"this pinging, like all the happy"},{"speaker":"Annemie Tonken","startTime":2003.22,"endTime":2005.89,"body":"points in my brain, which is"},{"speaker":"Annemie Tonken","startTime":2003.22,"endTime":2005.89,"body":"saying something given that"},{"speaker":"Annemie Tonken","startTime":2005.89,"endTime":2007.36,"body":"we're talking about data"},{"speaker":"Annemie Tonken","startTime":2005.89,"endTime":2007.36,"body":"workflow,"},{"speaker":"Unknown","startTime":2007.51,"endTime":2010.36,"body":"or Yeah, I had somebody"},{"speaker":"Unknown","startTime":2007.51,"endTime":2010.36,"body":"called me the other day and the"},{"speaker":"Unknown","startTime":2010.36,"endTime":2013.51,"body":"touchpad of their laptop wasn't"},{"speaker":"Unknown","startTime":2010.36,"endTime":2013.51,"body":"working. And so I helped them"},{"speaker":"Unknown","startTime":2013.51,"endTime":2018.16,"body":"take their laptop apart over the"},{"speaker":"Unknown","startTime":2013.51,"endTime":2018.16,"body":"camera over a webcam and get"},{"speaker":"Unknown","startTime":2018.16,"endTime":2020.5,"body":"down and find out that there was"},{"speaker":"Unknown","startTime":2018.16,"endTime":2020.5,"body":"a burned wire in there and"},{"speaker":"Unknown","startTime":2020.5,"endTime":2022.96,"body":"replace wear. This is somebody"},{"speaker":"Unknown","startTime":2020.5,"endTime":2022.96,"body":"who was so uncomfortable. Like"},{"speaker":"Unknown","startTime":2022.96,"endTime":2025.0,"body":"they didn't even know what a"},{"speaker":"Unknown","startTime":2022.96,"endTime":2025.0,"body":"Phillips head screwdriver was."},{"speaker":"Unknown","startTime":2025.36,"endTime":2028.48,"body":"It's like, this is fun. And"},{"speaker":"Unknown","startTime":2025.36,"endTime":2028.48,"body":"she's like, I'm so unconfident"},{"speaker":"Unknown","startTime":2028.48,"endTime":2030.94,"body":"right now. I was like, well, she"},{"speaker":"Unknown","startTime":2028.48,"endTime":2030.94,"body":"goes, I don't own that. I go,"},{"speaker":"Unknown","startTime":2030.94,"endTime":2034.96,"body":"will you read that for me? And"},{"speaker":"Unknown","startTime":2030.94,"endTime":2034.96,"body":"it's so fun to like, get people"},{"speaker":"Unknown","startTime":2034.96,"endTime":2037.06,"body":"through that. Yeah, like, I"},{"speaker":"Annemie Tonken","startTime":2037.15,"endTime":2040.39,"body":"Oh, man, this is"},{"speaker":"Annemie Tonken","startTime":2037.15,"endTime":2040.39,"body":"amazing. Well, I know that there"},{"speaker":"Annemie Tonken","startTime":2040.39,"endTime":2043.6,"body":"are a lot of people listening"},{"speaker":"Annemie Tonken","startTime":2040.39,"endTime":2043.6,"body":"today who are like, okay, get to"},{"speaker":"Annemie Tonken","startTime":2043.6,"endTime":2046.84,"body":"the part where he tells us how"},{"speaker":"Annemie Tonken","startTime":2043.6,"endTime":2046.84,"body":"to get in touch with him. So,"},{"speaker":"Annemie Tonken","startTime":2047.35,"endTime":2051.01,"body":"Ryan, thank you so much for"},{"speaker":"Annemie Tonken","startTime":2047.35,"endTime":2051.01,"body":"coming on. Tell everybody where"},{"speaker":"Annemie Tonken","startTime":2051.01,"endTime":2053.2,"body":"they can find you and how they"},{"speaker":"Annemie Tonken","startTime":2051.01,"endTime":2053.2,"body":"can best connect with you."},{"speaker":"Unknown","startTime":2053.56,"endTime":2056.74,"body":"Sure. So Instagram is"},{"speaker":"Unknown","startTime":2053.56,"endTime":2056.74,"body":"always great, because that's"},{"speaker":"Unknown","startTime":2056.74,"endTime":2062.86,"body":"where photographers already are."},{"speaker":"Unknown","startTime":2056.74,"endTime":2062.86,"body":"So we are Zen flow tech, on"},{"speaker":"Unknown","startTime":2062.86,"endTime":2066.34,"body":"Instagram. I think that's"},{"speaker":"Unknown","startTime":2062.86,"endTime":2066.34,"body":"probably in the notes here. And"},{"speaker":"Unknown","startTime":2066.34,"endTime":2069.67,"body":"then our website is our main"},{"speaker":"Unknown","startTime":2066.34,"endTime":2069.67,"body":"website. We've got a few"},{"speaker":"Unknown","startTime":2069.67,"endTime":2072.82,"body":"different brands for our system"},{"speaker":"Unknown","startTime":2069.67,"endTime":2072.82,"body":"building and our other things."},{"speaker":"Unknown","startTime":2073.15,"endTime":2077.86,"body":"But our main website is Zen flow"},{"speaker":"Unknown","startTime":2073.15,"endTime":2077.86,"body":"tech.com. It's easiest way to"},{"speaker":"Unknown","startTime":2077.86,"endTime":2081.76,"body":"get ahold of us. If you really"},{"speaker":"Unknown","startTime":2077.86,"endTime":2081.76,"body":"are interested in like having us"},{"speaker":"Unknown","startTime":2081.76,"endTime":2084.79,"body":"be part of your business. The"},{"speaker":"Unknown","startTime":2081.76,"endTime":2084.79,"body":"easiest way to do that is we"},{"speaker":"Unknown","startTime":2084.79,"endTime":2088.51,"body":"offer a monthly subscription."},{"speaker":"Unknown","startTime":2084.79,"endTime":2088.51,"body":"And what's cool about that is"},{"speaker":"Unknown","startTime":2088.51,"endTime":2092.38,"body":"it's 30 bucks a month, but you"},{"speaker":"Unknown","startTime":2088.51,"endTime":2092.38,"body":"basically have an IT guy on"},{"speaker":"Unknown","startTime":2092.38,"endTime":2097.51,"body":"call. So you don't have to like"},{"speaker":"Unknown","startTime":2092.38,"endTime":2097.51,"body":"wait and talk someone who maybe"},{"speaker":"Unknown","startTime":2097.51,"endTime":2100.6,"body":"you can't even understand. You"},{"speaker":"Unknown","startTime":2097.51,"endTime":2100.6,"body":"don't have to like get told to"},{"speaker":"Unknown","startTime":2100.6,"endTime":2104.74,"body":"reboot your system 12 times like"},{"speaker":"Unknown","startTime":2100.6,"endTime":2104.74,"body":"you didn't already try that. And"},{"speaker":"Unknown","startTime":2104.74,"endTime":2107.95,"body":"I know what your system is,"},{"speaker":"Unknown","startTime":2104.74,"endTime":2107.95,"body":"we'll help you through it. And"},{"speaker":"Unknown","startTime":2107.98,"endTime":2110.53,"body":"if nothing else, I can log on"},{"speaker":"Unknown","startTime":2107.98,"endTime":2110.53,"body":"remotely and probably just fix"},{"speaker":"Unknown","startTime":2110.53,"endTime":2115.21,"body":"it. So for 30 bucks a month, the"},{"speaker":"Unknown","startTime":2110.53,"endTime":2115.21,"body":"first $25, every month for the"},{"speaker":"Unknown","startTime":2115.21,"endTime":2118.3,"body":"first 12 months, goes towards a"},{"speaker":"Unknown","startTime":2115.21,"endTime":2118.3,"body":"new system build, if you're"},{"speaker":"Unknown","startTime":2118.3,"endTime":2120.43,"body":"thinking about getting a new"},{"speaker":"Unknown","startTime":2118.3,"endTime":2120.43,"body":"computer within the next year,"},{"speaker":"Unknown","startTime":2121.0,"endTime":2124.48,"body":"basically, almost all that money"},{"speaker":"Unknown","startTime":2121.0,"endTime":2124.48,"body":"goes directly into a savings"},{"speaker":"Unknown","startTime":2124.48,"endTime":2127.33,"body":"account for you for that, and"},{"speaker":"Unknown","startTime":2124.48,"endTime":2127.33,"body":"you get half off data recovery,"},{"speaker":"Unknown","startTime":2127.33,"endTime":2130.03,"body":"you get half of our hourly tech"},{"speaker":"Unknown","startTime":2127.33,"endTime":2130.03,"body":"support, if you have bugs, if"},{"speaker":"Unknown","startTime":2130.03,"endTime":2131.98,"body":"you just want to work something"},{"speaker":"Unknown","startTime":2130.03,"endTime":2131.98,"body":"out if you want data flow,"},{"speaker":"Unknown","startTime":2131.98,"endTime":2135.82,"body":"coaching, things like that. So"},{"speaker":"Unknown","startTime":2131.98,"endTime":2135.82,"body":"that's how you get a hold of us."},{"speaker":"Unknown","startTime":2136.63,"endTime":2138.43,"body":"We're very, very quick, we"},{"speaker":"Unknown","startTime":2136.63,"endTime":2138.43,"body":"respond"},{"speaker":"Annemie Tonken","startTime":2138.43,"endTime":2141.1,"body":"very brilliant."},{"speaker":"Annemie Tonken","startTime":2138.43,"endTime":2141.1,"body":"And I can I can tell you from"},{"speaker":"Annemie Tonken","startTime":2141.1,"endTime":2145.15,"body":"personal experience that Ryan"},{"speaker":"Annemie Tonken","startTime":2141.1,"endTime":2145.15,"body":"was there when I needed him was"},{"speaker":"Annemie Tonken","startTime":2145.15,"endTime":2149.23,"body":"super, super helpful, even"},{"speaker":"Annemie Tonken","startTime":2145.15,"endTime":2149.23,"body":"though my particular problem was"},{"speaker":"Annemie Tonken","startTime":2149.32,"endTime":2150.55,"body":"not solvable."},{"speaker":"Unknown","startTime":2152.62,"endTime":2155.47,"body":"Ya know that, you know,"},{"speaker":"Unknown","startTime":2152.62,"endTime":2155.47,"body":"that's one of those things you"},{"speaker":"Unknown","startTime":2155.47,"endTime":2158.05,"body":"always want to deliver. And then"},{"speaker":"Unknown","startTime":2155.47,"endTime":2158.05,"body":"sometimes still curious about"},{"speaker":"Unknown","startTime":2158.05,"endTime":2163.51,"body":"laying down with that card. And"},{"speaker":"Unknown","startTime":2158.05,"endTime":2163.51,"body":"we'll never know now, but we did"},{"speaker":"Unknown","startTime":2163.51,"endTime":2166.78,"body":"try. And oh, that actually does"},{"speaker":"Unknown","startTime":2163.51,"endTime":2166.78,"body":"bring up something that's a"},{"speaker":"Unknown","startTime":2166.78,"endTime":2169.69,"body":"little bit interesting. The"},{"speaker":"Unknown","startTime":2166.78,"endTime":2169.69,"body":"difference between physical"},{"speaker":"Unknown","startTime":2169.69,"endTime":2173.41,"body":"failure and logical failure, if"},{"speaker":"Unknown","startTime":2169.69,"endTime":2173.41,"body":"it's logical failure, meaning"},{"speaker":"Unknown","startTime":2173.41,"endTime":2175.87,"body":"that the data has become"},{"speaker":"Unknown","startTime":2173.41,"endTime":2175.87,"body":"corrupted, or it just"},{"speaker":"Unknown","startTime":2175.87,"endTime":2179.74,"body":"disappeared, or you formatted"},{"speaker":"Unknown","startTime":2175.87,"endTime":2179.74,"body":"it, or you. That's kind of what"},{"speaker":"Unknown","startTime":2179.74,"endTime":2182.59,"body":"happened the first time she just"},{"speaker":"Unknown","startTime":2179.74,"endTime":2182.59,"body":"accidentally formatted a card"},{"speaker":"Unknown","startTime":2182.62,"endTime":2186.07,"body":"before she'd imported it. She"},{"speaker":"Unknown","startTime":2182.62,"endTime":2186.07,"body":"just hit the button. Right. And"},{"speaker":"Unknown","startTime":2186.07,"endTime":2188.59,"body":"it's just sure we all have that"},{"speaker":"Unknown","startTime":2186.07,"endTime":2188.59,"body":"kind of thing happened. It's"},{"speaker":"Unknown","startTime":2188.59,"endTime":2193.15,"body":"just brain fart. We had a little"},{"speaker":"Unknown","startTime":2188.59,"endTime":2193.15,"body":"kid at the time. Yeah, we can"},{"speaker":"Unknown","startTime":2193.15,"endTime":2196.39,"body":"get that back. Right. If it's a"},{"speaker":"Unknown","startTime":2193.15,"endTime":2196.39,"body":"physical card, that needles"},{"speaker":"Unknown","startTime":2196.39,"endTime":2198.73,"body":"rattling around in there. I'm"},{"speaker":"Unknown","startTime":2196.39,"endTime":2198.73,"body":"going to have to farm that out."},{"speaker":"Unknown","startTime":2198.73,"endTime":2201.19,"body":"But I'll tell you that and it"},{"speaker":"Unknown","startTime":2198.73,"endTime":2201.19,"body":"won't cost you anything to learn"},{"speaker":"Annemie Tonken","startTime":2201.0,"endTime":2205.2,"body":"Yeah. So super,"},{"speaker":"Annemie Tonken","startTime":2201.0,"endTime":2205.2,"body":"super helpful, man. Well, thank"},{"speaker":"Annemie Tonken","startTime":2201.19,"endTime":2201.7,"body":"that information."},{"speaker":"Ryan Hamic","startTime":2204.81,"endTime":2221.04,"body":"thanks so much."},{"speaker":"Ryan Hamic","startTime":2204.81,"endTime":2221.04,"body":"Yeah.  Have a great day."},{"speaker":"Ryan Hamic","startTime":2205.2,"endTime":2210.48,"body":"you again, for everything but"},{"speaker":"Ryan Hamic","startTime":2205.2,"endTime":2210.48,"body":"But I appreciate you coming on"},{"speaker":"Ryan Hamic","startTime":2210.48,"endTime":2213.78,"body":"the podcast. And I imagine that"},{"speaker":"Ryan Hamic","startTime":2210.48,"endTime":2213.78,"body":"this may not be the only time"},{"speaker":"Ryan Hamic","startTime":2213.78,"endTime":2216.84,"body":"that I've got you on here. So So"},{"speaker":"Ryan Hamic","startTime":2213.78,"endTime":2216.84,"body":"yeah,"},{"speaker":"Annemie Tonken","startTime":2222.09,"endTime":2224.37,"body":"Well, that's it"},{"speaker":"Annemie Tonken","startTime":2222.09,"endTime":2224.37,"body":"for this week's episode of This"},{"speaker":"Annemie Tonken","startTime":2224.37,"endTime":2228.09,"body":"can't be that hard. I'll be back"},{"speaker":"Annemie Tonken","startTime":2224.37,"endTime":2228.09,"body":"Same time, same place next week."},{"speaker":"Annemie Tonken","startTime":2228.63,"endTime":2231.36,"body":"In the meantime, you can find"},{"speaker":"Annemie Tonken","startTime":2228.63,"endTime":2231.36,"body":"more information about this"},{"speaker":"Annemie Tonken","startTime":2231.36,"endTime":2234.27,"body":"episode, along with all the"},{"speaker":"Annemie Tonken","startTime":2231.36,"endTime":2234.27,"body":"relevant links, notes and"},{"speaker":"Annemie Tonken","startTime":2234.27,"endTime":2239.16,"body":"downloads at this can't be that"},{"speaker":"Annemie Tonken","startTime":2234.27,"endTime":2239.16,"body":"hard.com/learn If you like the"},{"speaker":"Annemie Tonken","startTime":2239.16,"endTime":2242.7,"body":"podcast, be sure to hit the"},{"speaker":"Annemie Tonken","startTime":2239.16,"endTime":2242.7,"body":"subscribe button. Even better,"},{"speaker":"Annemie Tonken","startTime":2242.88,"endTime":2246.51,"body":"share the love by leaving a"},{"speaker":"Annemie Tonken","startTime":2242.88,"endTime":2246.51,"body":"review in iTunes. And as always,"},{"speaker":"Annemie Tonken","startTime":2246.69,"endTime":2250.23,"body":"thanks so much for joining me. I"},{"speaker":"Annemie Tonken","startTime":2246.69,"endTime":2250.23,"body":"hope you have a fantastic week."}]}