{"version":"1.0.0","segments":[{"speaker":"Annemie Tonken","startTime":0.48,"endTime":3.69,"body":"All right, my"},{"speaker":"Annemie Tonken","startTime":0.48,"endTime":3.69,"body":"friends. Today I am talking to"},{"speaker":"Annemie Tonken","startTime":3.69,"endTime":7.5,"body":"Jordan Gill and Jordan, if you"},{"speaker":"Annemie Tonken","startTime":3.69,"endTime":7.5,"body":"aren't familiar with her is the"},{"speaker":"Annemie Tonken","startTime":7.5,"endTime":12.12,"body":"founder of systems saved me. And"},{"speaker":"Annemie Tonken","startTime":7.5,"endTime":12.12,"body":"she's widely known as the go to"},{"speaker":"Annemie Tonken","startTime":12.12,"endTime":16.89,"body":"resource for business owners who"},{"speaker":"Annemie Tonken","startTime":12.12,"endTime":16.89,"body":"want to create VIP days. But"},{"speaker":"Annemie Tonken","startTime":16.89,"endTime":22.47,"body":"what is a VIP day? Right? Well,"},{"speaker":"Annemie Tonken","startTime":16.89,"endTime":22.47,"body":"if you don't know, I am very"},{"speaker":"Annemie Tonken","startTime":22.47,"endTime":26.19,"body":"glad you asked because that is"},{"speaker":"Annemie Tonken","startTime":22.47,"endTime":26.19,"body":"exactly what Jordan and I are"},{"speaker":"Annemie Tonken","startTime":26.19,"endTime":30.09,"body":"going to deep dive on, and you"},{"speaker":"Annemie Tonken","startTime":26.19,"endTime":30.09,"body":"are going to want to pay"},{"speaker":"Annemie Tonken","startTime":30.09,"endTime":35.04,"body":"attention. We are getting really"},{"speaker":"Annemie Tonken","startTime":30.09,"endTime":35.04,"body":"specific on not just what VIP"},{"speaker":"Annemie Tonken","startTime":35.04,"endTime":38.82,"body":"days are but who there right for"},{"speaker":"Annemie Tonken","startTime":35.04,"endTime":38.82,"body":"how we can use them in a one to"},{"speaker":"Annemie Tonken","startTime":38.82,"endTime":42.84,"body":"one service business, like"},{"speaker":"Annemie Tonken","startTime":38.82,"endTime":42.84,"body":"photography, the different types"},{"speaker":"Annemie Tonken","startTime":42.84,"endTime":46.62,"body":"of VIP days that are out there,"},{"speaker":"Annemie Tonken","startTime":42.84,"endTime":46.62,"body":"and then some tips for marketing"},{"speaker":"Annemie Tonken","startTime":46.62,"endTime":50.64,"body":"them. And I'm gonna let Jordan"},{"speaker":"Annemie Tonken","startTime":46.62,"endTime":50.64,"body":"give you the majority of this"},{"speaker":"Annemie Tonken","startTime":50.64,"endTime":54.69,"body":"information. But what I just"},{"speaker":"Annemie Tonken","startTime":50.64,"endTime":54.69,"body":"want to say especially I just"},{"speaker":"Annemie Tonken","startTime":54.69,"endTime":57.96,"body":"recorded this conversation, and"},{"speaker":"Annemie Tonken","startTime":54.69,"endTime":57.96,"body":"I'm I'm already excited to go"},{"speaker":"Annemie Tonken","startTime":57.96,"endTime":62.13,"body":"back and re Listen, I want to"},{"speaker":"Annemie Tonken","startTime":57.96,"endTime":62.13,"body":"say that I think that this is a"},{"speaker":"Annemie Tonken","startTime":62.13,"endTime":67.26,"body":"genius strategy for anyone out"},{"speaker":"Annemie Tonken","startTime":62.13,"endTime":67.26,"body":"there who is struggling to"},{"speaker":"Annemie Tonken","startTime":67.26,"endTime":71.7,"body":"differentiate themselves and"},{"speaker":"Annemie Tonken","startTime":67.26,"endTime":71.7,"body":"their offer in their market. So"},{"speaker":"Annemie Tonken","startTime":71.73,"endTime":76.32,"body":"if you feel like you just are"},{"speaker":"Annemie Tonken","startTime":71.73,"endTime":76.32,"body":"lost in the sea of photographers"},{"speaker":"Annemie Tonken","startTime":76.35,"endTime":80.01,"body":"around you, this is going to be"},{"speaker":"Annemie Tonken","startTime":76.35,"endTime":80.01,"body":"a really good one for you to"},{"speaker":"Annemie Tonken","startTime":80.37,"endTime":84.81,"body":"meditate on. And think about how"},{"speaker":"Annemie Tonken","startTime":80.37,"endTime":84.81,"body":"you can bring a VIP day offer"},{"speaker":"Annemie Tonken","startTime":84.81,"endTime":88.56,"body":"into your business, whether it"},{"speaker":"Annemie Tonken","startTime":84.81,"endTime":88.56,"body":"is photography specific, or"},{"speaker":"Annemie Tonken","startTime":88.56,"endTime":91.32,"body":"something on the periphery some"},{"speaker":"Annemie Tonken","startTime":88.56,"endTime":91.32,"body":"sort of service that you can"},{"speaker":"Annemie Tonken","startTime":91.32,"endTime":95.28,"body":"offer that you have skills with,"},{"speaker":"Annemie Tonken","startTime":91.32,"endTime":95.28,"body":"and that your expertise as a"},{"speaker":"Annemie Tonken","startTime":95.28,"endTime":99.09,"body":"photographer sets you up to be"},{"speaker":"Annemie Tonken","startTime":95.28,"endTime":99.09,"body":"in the right position for"},{"speaker":"Annemie Tonken","startTime":99.15,"endTime":103.26,"body":"Jordans shares so much specific"},{"speaker":"Annemie Tonken","startTime":99.15,"endTime":103.26,"body":"and actionable information in"},{"speaker":"Annemie Tonken","startTime":103.26,"endTime":108.69,"body":"this conversation. It is really"},{"speaker":"Annemie Tonken","startTime":103.26,"endTime":108.69,"body":"a great one. So I am going to"},{"speaker":"Annemie Tonken","startTime":109.02,"endTime":114.33,"body":"stop here and cue the music so"},{"speaker":"Annemie Tonken","startTime":109.02,"endTime":114.33,"body":"we can get started. Welcome to"},{"speaker":"Annemie Tonken","startTime":114.33,"endTime":117.99,"body":"this can't be that hard. My name"},{"speaker":"Annemie Tonken","startTime":114.33,"endTime":117.99,"body":"is Annemie Tonken. And I help"},{"speaker":"Annemie Tonken","startTime":117.99,"endTime":121.23,"body":"photographers run profitable,"},{"speaker":"Annemie Tonken","startTime":117.99,"endTime":121.23,"body":"sustainable businesses that they"},{"speaker":"Annemie Tonken","startTime":121.23,"endTime":125.91,"body":"love. Each week on the podcast,"},{"speaker":"Annemie Tonken","startTime":121.23,"endTime":125.91,"body":"I cover simple, actionable"},{"speaker":"Annemie Tonken","startTime":125.91,"endTime":129.09,"body":"strategies and systems that"},{"speaker":"Annemie Tonken","startTime":125.91,"endTime":129.09,"body":"photographers at every level of"},{"speaker":"Annemie Tonken","startTime":129.09,"endTime":132.9,"body":"experience can use to earn more"},{"speaker":"Annemie Tonken","startTime":129.09,"endTime":132.9,"body":"money in a more sustainable way."},{"speaker":"Annemie Tonken","startTime":133.8,"endTime":136.77,"body":"Running a photography business"},{"speaker":"Annemie Tonken","startTime":133.8,"endTime":136.77,"body":"doesn't have to be that hard."},{"speaker":"Annemie Tonken","startTime":137.22,"endTime":145.29,"body":"You can do it. And I can show"},{"speaker":"Annemie Tonken","startTime":137.22,"endTime":145.29,"body":"you how Jordan Gill I have been"},{"speaker":"Annemie Tonken","startTime":145.29,"endTime":148.65,"body":"so excited to have you on the"},{"speaker":"Annemie Tonken","startTime":145.29,"endTime":148.65,"body":"podcast. Welcome to this can't"},{"speaker":"Annemie Tonken","startTime":148.65,"endTime":150.21,"body":"be that hard. How are you today?"},{"speaker":"Jordan Gill","startTime":151.38,"endTime":153.54,"body":"I'm doing fabulous."},{"speaker":"Jordan Gill","startTime":151.38,"endTime":153.54,"body":"Thank you so much for having me"},{"speaker":"Jordan Gill","startTime":153.54,"endTime":154.8,"body":"on me. I really appreciate it."},{"speaker":"Annemie Tonken","startTime":154.8,"endTime":158.94,"body":"My pleasure. I"},{"speaker":"Annemie Tonken","startTime":154.8,"endTime":158.94,"body":"was introduced to you actually,"},{"speaker":"Annemie Tonken","startTime":159.3,"endTime":161.76,"body":"how gosh, I feel like it's been"},{"speaker":"Annemie Tonken","startTime":159.3,"endTime":161.76,"body":"a long time ago. You've been on"},{"speaker":"Annemie Tonken","startTime":161.76,"endTime":165.36,"body":"my radar for a long time. And"},{"speaker":"Annemie Tonken","startTime":161.76,"endTime":165.36,"body":"for that entire time. I've been"},{"speaker":"Annemie Tonken","startTime":165.36,"endTime":169.38,"body":"like, oh, VIP days. This is such"},{"speaker":"Annemie Tonken","startTime":165.36,"endTime":169.38,"body":"a cool idea. But it's been"},{"speaker":"Annemie Tonken","startTime":169.38,"endTime":173.07,"body":"something that as a"},{"speaker":"Annemie Tonken","startTime":169.38,"endTime":173.07,"body":"photographer, I was like, well,"},{"speaker":"Annemie Tonken","startTime":173.07,"endTime":176.61,"body":"that's not really for me. When I"},{"speaker":"Annemie Tonken","startTime":173.07,"endTime":176.61,"body":"transitioned into education and"},{"speaker":"Annemie Tonken","startTime":176.61,"endTime":178.89,"body":"the education world, I was like,"},{"speaker":"Annemie Tonken","startTime":176.61,"endTime":178.89,"body":"Well, this is something that"},{"speaker":"Annemie Tonken","startTime":179.16,"endTime":184.14,"body":"probably makes a little bit more"},{"speaker":"Annemie Tonken","startTime":179.16,"endTime":184.14,"body":"obvious sense. But then last"},{"speaker":"Annemie Tonken","startTime":184.14,"endTime":188.1,"body":"fall, so almost a year ago, when"},{"speaker":"Annemie Tonken","startTime":184.14,"endTime":188.1,"body":"my friend colleague, James Wood"},{"speaker":"Annemie Tonken","startTime":188.13,"endTime":191.13,"body":"with whom my audience is very"},{"speaker":"Annemie Tonken","startTime":188.13,"endTime":191.13,"body":"familiar when she was on the"},{"speaker":"Annemie Tonken","startTime":191.16,"endTime":196.71,"body":"podcast, we were talking and she"},{"speaker":"Annemie Tonken","startTime":191.16,"endTime":196.71,"body":"like, sprinkled in the term VIP"},{"speaker":"Annemie Tonken","startTime":196.71,"endTime":200.19,"body":"day. And my like DMS blew up and"},{"speaker":"Annemie Tonken","startTime":196.71,"endTime":200.19,"body":"everybody was like, What is this"},{"speaker":"Annemie Tonken","startTime":200.19,"endTime":205.71,"body":"VIP day business. And so ever"},{"speaker":"Annemie Tonken","startTime":200.19,"endTime":205.71,"body":"since then, I have been hoping"},{"speaker":"Annemie Tonken","startTime":205.74,"endTime":209.79,"body":"that I could get you to come on"},{"speaker":"Annemie Tonken","startTime":205.74,"endTime":209.79,"body":"to talk a little bit about what"},{"speaker":"Annemie Tonken","startTime":209.79,"endTime":213.78,"body":"it is to I mean, you are the VIP"},{"speaker":"Annemie Tonken","startTime":209.79,"endTime":213.78,"body":"day queen, everybody knows you"},{"speaker":"Annemie Tonken","startTime":213.78,"endTime":217.62,"body":"as the person who sort of"},{"speaker":"Annemie Tonken","startTime":213.78,"endTime":217.62,"body":"teaches this and helps people"},{"speaker":"Annemie Tonken","startTime":217.62,"endTime":222.36,"body":"get started. And so like who"},{"speaker":"Annemie Tonken","startTime":217.62,"endTime":222.36,"body":"better to talk to about what a"},{"speaker":"Annemie Tonken","startTime":222.36,"endTime":227.13,"body":"VIP day offer could mean to"},{"speaker":"Annemie Tonken","startTime":222.36,"endTime":227.13,"body":"someone who provides one on one"},{"speaker":"Annemie Tonken","startTime":227.13,"endTime":231.78,"body":"service like a photographer. So"},{"speaker":"Annemie Tonken","startTime":227.13,"endTime":231.78,"body":"this is going to be a juicy"},{"speaker":"Annemie Tonken","startTime":231.84,"endTime":234.93,"body":"episode. I'm already excited."},{"speaker":"Annemie Tonken","startTime":231.84,"endTime":234.93,"body":"I've got my light pen in my"},{"speaker":"Annemie Tonken","startTime":234.93,"endTime":239.37,"body":"notebook out ready to take"},{"speaker":"Annemie Tonken","startTime":234.93,"endTime":239.37,"body":"notes. So I figured we would"},{"speaker":"Annemie Tonken","startTime":239.37,"endTime":245.25,"body":"start with just a brief kind of"},{"speaker":"Annemie Tonken","startTime":239.37,"endTime":245.25,"body":"overview of what a VIP day is"},{"speaker":"Annemie Tonken","startTime":245.25,"endTime":247.8,"body":"for anybody out there who may"},{"speaker":"Annemie Tonken","startTime":245.25,"endTime":247.8,"body":"not be familiar with the term."},{"speaker":"Jordan Gill","startTime":248.16,"endTime":253.62,"body":"Yes. So we define a"},{"speaker":"Jordan Gill","startTime":248.16,"endTime":253.62,"body":"VIP day as a forfeit your"},{"speaker":"Jordan Gill","startTime":253.62,"endTime":257.85,"body":"offering minimum because it does"},{"speaker":"Jordan Gill","startTime":253.62,"endTime":257.85,"body":"have VIP you know, in the front"},{"speaker":"Jordan Gill","startTime":258.63,"endTime":262.71,"body":"of the word. So we're not here"},{"speaker":"Jordan Gill","startTime":258.63,"endTime":262.71,"body":"for chump change. And so it's a"},{"speaker":"Jordan Gill","startTime":262.71,"endTime":266.01,"body":"four minimum four figure"},{"speaker":"Jordan Gill","startTime":262.71,"endTime":266.01,"body":"offering that the day actually"},{"speaker":"Jordan Gill","startTime":266.01,"endTime":269.97,"body":"lasts between three and eight"},{"speaker":"Jordan Gill","startTime":266.01,"endTime":269.97,"body":"hours depending on obviously"},{"speaker":"Jordan Gill","startTime":269.97,"endTime":272.7,"body":"what it is that you're doing."},{"speaker":"Jordan Gill","startTime":269.97,"endTime":272.7,"body":"And that helps your clients"},{"speaker":"Jordan Gill","startTime":272.73,"endTime":277.02,"body":"through a transformation process"},{"speaker":"Jordan Gill","startTime":272.73,"endTime":277.02,"body":"or method right so that can be"},{"speaker":"Jordan Gill","startTime":277.05,"endTime":279.54,"body":"website design for some people"},{"speaker":"Jordan Gill","startTime":277.05,"endTime":279.54,"body":"obviously y'all are"},{"speaker":"Jordan Gill","startTime":279.54,"endTime":283.38,"body":"photographers so it is maybe a"},{"speaker":"Jordan Gill","startTime":279.54,"endTime":283.38,"body":"brand shoot or family shoot or"},{"speaker":"Jordan Gill","startTime":283.44,"endTime":286.41,"body":"engagement shoot or something of"},{"speaker":"Jordan Gill","startTime":283.44,"endTime":286.41,"body":"the like and we can get into"},{"speaker":"Jordan Gill","startTime":286.41,"endTime":289.8,"body":"different examples but those are"},{"speaker":"Jordan Gill","startTime":286.41,"endTime":289.8,"body":"the criteria is you know, this"},{"speaker":"Jordan Gill","startTime":289.8,"endTime":293.55,"body":"isn't something that's a low"},{"speaker":"Jordan Gill","startTime":289.8,"endTime":293.55,"body":"ticket offer or kind of a lower"},{"speaker":"Jordan Gill","startTime":293.55,"endTime":296.94,"body":"priced offer. This is really for"},{"speaker":"Jordan Gill","startTime":293.55,"endTime":296.94,"body":"somebody who wants like the best"},{"speaker":"Jordan Gill","startTime":296.94,"endTime":300.84,"body":"of the best of you the most"},{"speaker":"Jordan Gill","startTime":296.94,"endTime":300.84,"body":"access the highest and caliber"},{"speaker":"Jordan Gill","startTime":300.87,"endTime":304.41,"body":"of work and like they want it"},{"speaker":"Jordan Gill","startTime":300.87,"endTime":304.41,"body":"done in a short amount of time"},{"speaker":"Jordan Gill","startTime":304.41,"endTime":307.65,"body":"because they value their time"},{"speaker":"Jordan Gill","startTime":304.41,"endTime":307.65,"body":"more than money. And then you"},{"speaker":"Jordan Gill","startTime":307.65,"endTime":310.41,"body":"are giving them a"},{"speaker":"Jordan Gill","startTime":307.65,"endTime":310.41,"body":"transformation. So it's not just"},{"speaker":"Jordan Gill","startTime":310.41,"endTime":314.76,"body":"a pick my brain or Ask Me"},{"speaker":"Jordan Gill","startTime":310.41,"endTime":314.76,"body":"Anything session, it is like"},{"speaker":"Jordan Gill","startTime":314.76,"endTime":318.0,"body":"truly there is a before and"},{"speaker":"Jordan Gill","startTime":314.76,"endTime":318.0,"body":"there's an after. And there's a"},{"speaker":"Jordan Gill","startTime":318.0,"endTime":319.5,"body":"transformation that's taking"},{"speaker":"Jordan Gill","startTime":318.0,"endTime":319.5,"body":"place,"},{"speaker":"Annemie Tonken","startTime":319.529,"endTime":321.569,"body":"there's that"},{"speaker":"Annemie Tonken","startTime":319.529,"endTime":321.569,"body":"sort of built in promise that by"},{"speaker":"Annemie Tonken","startTime":321.569,"endTime":325.139,"body":"the end of this day, you will"},{"speaker":"Annemie Tonken","startTime":321.569,"endTime":325.139,"body":"have fill in the blank to show"},{"speaker":"Annemie Tonken","startTime":325.139,"endTime":330.179,"body":"for the time and money spent"},{"speaker":"Annemie Tonken","startTime":325.139,"endTime":330.179,"body":"excellence. Exactly. So give me"},{"speaker":"Annemie Tonken","startTime":330.209,"endTime":335.249,"body":"a little bit more of the the why"},{"speaker":"Annemie Tonken","startTime":330.209,"endTime":335.249,"body":"behind VIP days, you know,"},{"speaker":"Annemie Tonken","startTime":335.339,"endTime":340.349,"body":"people this it sounds like kind"},{"speaker":"Annemie Tonken","startTime":335.339,"endTime":340.349,"body":"of an exciting offer. But from"},{"speaker":"Annemie Tonken","startTime":340.349,"endTime":343.469,"body":"the service providers"},{"speaker":"Annemie Tonken","startTime":340.349,"endTime":343.469,"body":"perspective, you know, why go to"},{"speaker":"Annemie Tonken","startTime":343.469,"endTime":345.869,"body":"the trouble of putting this"},{"speaker":"Annemie Tonken","startTime":343.469,"endTime":345.869,"body":"offer together? Yeah, for"},{"speaker":"Jordan Gill","startTime":345.87,"endTime":349.83,"body":"sure. It's, it's a"},{"speaker":"Jordan Gill","startTime":345.87,"endTime":349.83,"body":"couple of reasons. Number one,"},{"speaker":"Jordan Gill","startTime":350.52,"endTime":353.79,"body":"if I mean, again, I'm assuming"},{"speaker":"Jordan Gill","startTime":350.52,"endTime":353.79,"body":"everyone has had clients who's"},{"speaker":"Jordan Gill","startTime":353.79,"endTime":358.02,"body":"listening, clients come in all"},{"speaker":"Jordan Gill","startTime":353.79,"endTime":358.02,"body":"shapes, sizes, varieties,"},{"speaker":"Jordan Gill","startTime":358.02,"endTime":363.03,"body":"personalities, preferences, and"},{"speaker":"Jordan Gill","startTime":358.02,"endTime":363.03,"body":"not everyone is a right fit"},{"speaker":"Jordan Gill","startTime":363.06,"endTime":368.49,"body":"client. And so I have found"},{"speaker":"Jordan Gill","startTime":363.06,"endTime":368.49,"body":"that, you know, when people step"},{"speaker":"Jordan Gill","startTime":368.49,"endTime":372.57,"body":"up to the plate and pay a"},{"speaker":"Jordan Gill","startTime":368.49,"endTime":372.57,"body":"premium for a service, then they"},{"speaker":"Jordan Gill","startTime":372.57,"endTime":377.01,"body":"are going to come at it with a"},{"speaker":"Jordan Gill","startTime":372.57,"endTime":377.01,"body":"higher level of seriousness and"},{"speaker":"Jordan Gill","startTime":377.01,"endTime":379.92,"body":"intention that they aren't going"},{"speaker":"Jordan Gill","startTime":377.01,"endTime":379.92,"body":"to like mess around with a lot"},{"speaker":"Jordan Gill","startTime":379.92,"endTime":383.43,"body":"of the dramatic stuff. This is"},{"speaker":"Jordan Gill","startTime":379.92,"endTime":383.43,"body":"not 100% filter for, you know,"},{"speaker":"Jordan Gill","startTime":383.43,"endTime":387.06,"body":"the client drama, however, I"},{"speaker":"Jordan Gill","startTime":383.43,"endTime":387.06,"body":"have seen and experienced myself"},{"speaker":"Jordan Gill","startTime":387.09,"endTime":392.4,"body":"less of the client antics in VIP"},{"speaker":"Jordan Gill","startTime":387.09,"endTime":392.4,"body":"day offers because when people"},{"speaker":"Jordan Gill","startTime":392.4,"endTime":394.83,"body":"are paying a premium for"},{"speaker":"Jordan Gill","startTime":392.4,"endTime":394.83,"body":"something, they're like, Okay, I"},{"speaker":"Jordan Gill","startTime":394.83,"endTime":398.07,"body":"want to show up, like, I want to"},{"speaker":"Jordan Gill","startTime":394.83,"endTime":398.07,"body":"get the result that we're here"},{"speaker":"Jordan Gill","startTime":398.07,"endTime":400.59,"body":"for. And so I don't want to mess"},{"speaker":"Jordan Gill","startTime":398.07,"endTime":400.59,"body":"around with all this other"},{"speaker":"Jordan Gill","startTime":400.86,"endTime":405.63,"body":"ancillary stuff. So that's"},{"speaker":"Jordan Gill","startTime":400.86,"endTime":405.63,"body":"number one. Number two is if you"},{"speaker":"Jordan Gill","startTime":405.63,"endTime":410.25,"body":"want actually more time freedom"},{"speaker":"Jordan Gill","startTime":405.63,"endTime":410.25,"body":"yourself. So if you are back to"},{"speaker":"Jordan Gill","startTime":410.25,"endTime":413.52,"body":"back to back to back to back,"},{"speaker":"Jordan Gill","startTime":410.25,"endTime":413.52,"body":"and all of these different"},{"speaker":"Jordan Gill","startTime":413.52,"endTime":416.13,"body":"services and things that you"},{"speaker":"Jordan Gill","startTime":413.52,"endTime":416.13,"body":"have going on, then when do you"},{"speaker":"Jordan Gill","startTime":416.13,"endTime":420.12,"body":"have time to live your life, and"},{"speaker":"Jordan Gill","startTime":416.13,"endTime":420.12,"body":"most of us became entrepreneurs"},{"speaker":"Jordan Gill","startTime":420.12,"endTime":422.85,"body":"and business owners because we"},{"speaker":"Jordan Gill","startTime":420.12,"endTime":422.85,"body":"wanted to be able to have more"},{"speaker":"Jordan Gill","startTime":422.85,"endTime":427.05,"body":"choice, meaning we can choose to"},{"speaker":"Jordan Gill","startTime":422.85,"endTime":427.05,"body":"work or we can choose to go and"},{"speaker":"Jordan Gill","startTime":427.05,"endTime":430.11,"body":"spend the day at the beach with"},{"speaker":"Jordan Gill","startTime":427.05,"endTime":430.11,"body":"a family or, you know, go buy an"},{"speaker":"Jordan Gill","startTime":430.11,"endTime":434.85,"body":"RV and run around, you know, all"},{"speaker":"Jordan Gill","startTime":430.11,"endTime":434.85,"body":"summer cross country. So if you"},{"speaker":"Jordan Gill","startTime":434.85,"endTime":438.21,"body":"are somebody who wants more"},{"speaker":"Jordan Gill","startTime":434.85,"endTime":438.21,"body":"choice in your business, and"},{"speaker":"Jordan Gill","startTime":438.39,"endTime":443.25,"body":"wants the ability to create"},{"speaker":"Jordan Gill","startTime":438.39,"endTime":443.25,"body":"something that is like the best"},{"speaker":"Jordan Gill","startTime":443.25,"endTime":446.01,"body":"of the best of your work, I'm"},{"speaker":"Jordan Gill","startTime":443.25,"endTime":446.01,"body":"somebody who values excellence,"},{"speaker":"Jordan Gill","startTime":446.01,"endTime":451.08,"body":"that's a really high value of"},{"speaker":"Jordan Gill","startTime":446.01,"endTime":451.08,"body":"mine. And so I knew that I"},{"speaker":"Jordan Gill","startTime":451.08,"endTime":455.31,"body":"really had to look at my"},{"speaker":"Jordan Gill","startTime":451.08,"endTime":455.31,"body":"offerings as I'm a Systems"},{"speaker":"Jordan Gill","startTime":455.31,"endTime":459.12,"body":"person. So operations is my jam,"},{"speaker":"Jordan Gill","startTime":455.31,"endTime":459.12,"body":"I don't really look at my offers"},{"speaker":"Jordan Gill","startTime":459.12,"endTime":463.23,"body":"and be like, how do I bring the"},{"speaker":"Jordan Gill","startTime":459.12,"endTime":463.23,"body":"best of me, like, I want my"},{"speaker":"Jordan Gill","startTime":463.23,"endTime":466.95,"body":"clients to like to get the best"},{"speaker":"Jordan Gill","startTime":463.23,"endTime":466.95,"body":"of me as much as possible. And I"},{"speaker":"Jordan Gill","startTime":466.95,"endTime":470.07,"body":"knew that for me, again, I was"},{"speaker":"Jordan Gill","startTime":466.95,"endTime":470.07,"body":"working on going with my"},{"speaker":"Jordan Gill","startTime":470.07,"endTime":476.01,"body":"clients, and that constant task"},{"speaker":"Jordan Gill","startTime":470.07,"endTime":476.01,"body":"list was running me down. And so"},{"speaker":"Jordan Gill","startTime":476.01,"endTime":479.52,"body":"I had to figure out a way to"},{"speaker":"Jordan Gill","startTime":476.01,"endTime":479.52,"body":"reduce the task list into more"},{"speaker":"Jordan Gill","startTime":479.52,"endTime":482.79,"body":"focused bursts. And that's where"},{"speaker":"Jordan Gill","startTime":479.52,"endTime":482.79,"body":"VIP days came into play."},{"speaker":"Annemie Tonken","startTime":482.85,"endTime":487.35,"body":"Yeah, I imagine"},{"speaker":"Annemie Tonken","startTime":482.85,"endTime":487.35,"body":"on the on the flip side, VIP"},{"speaker":"Annemie Tonken","startTime":487.35,"endTime":493.32,"body":"days are also something that"},{"speaker":"Annemie Tonken","startTime":487.35,"endTime":493.32,"body":"especially in a genre, where you"},{"speaker":"Annemie Tonken","startTime":493.32,"endTime":496.83,"body":"don't see them all the time, it"},{"speaker":"Annemie Tonken","startTime":493.32,"endTime":496.83,"body":"might be there may be sort of"},{"speaker":"Annemie Tonken","startTime":496.83,"endTime":500.52,"body":"the the side benefit, or the"},{"speaker":"Annemie Tonken","startTime":496.83,"endTime":500.52,"body":"added benefit of giving you an"},{"speaker":"Annemie Tonken","startTime":500.52,"endTime":505.29,"body":"offer that stands out from the"},{"speaker":"Annemie Tonken","startTime":500.52,"endTime":505.29,"body":"crowd and helps, you know, bring"},{"speaker":"Annemie Tonken","startTime":505.38,"endTime":509.91,"body":"eyes to you and like make your"},{"speaker":"Annemie Tonken","startTime":505.38,"endTime":509.91,"body":"offer an apples to oranges"},{"speaker":"Annemie Tonken","startTime":509.91,"endTime":513.36,"body":"comparison photography, as I'm"},{"speaker":"Annemie Tonken","startTime":509.91,"endTime":513.36,"body":"sure you know, is one of those"},{"speaker":"Annemie Tonken","startTime":513.36,"endTime":516.51,"body":"like hyper competitive fields."},{"speaker":"Annemie Tonken","startTime":513.36,"endTime":516.51,"body":"And it can be really hard to"},{"speaker":"Annemie Tonken","startTime":516.51,"endTime":517.83,"body":"stand out from the crowd."},{"speaker":"Jordan Gill","startTime":518.069,"endTime":520.229,"body":"So it's so true."},{"speaker":"Jordan Gill","startTime":518.069,"endTime":520.229,"body":"It's definitely one of the most"},{"speaker":"Jordan Gill","startTime":520.259,"endTime":524.159,"body":"innovative offers out there. I"},{"speaker":"Jordan Gill","startTime":520.259,"endTime":524.159,"body":"work with a photographer here in"},{"speaker":"Jordan Gill","startTime":524.159,"endTime":528.329,"body":"Dallas, who does one day"},{"speaker":"Jordan Gill","startTime":524.159,"endTime":528.329,"body":"turnarounds for branch shoots"},{"speaker":"Jordan Gill","startTime":528.329,"endTime":530.489,"body":"and things like that. Now"},{"speaker":"Jordan Gill","startTime":528.329,"endTime":530.489,"body":"obviously, we're doing like a"},{"speaker":"Jordan Gill","startTime":530.489,"endTime":533.669,"body":"two hour shoot or something like"},{"speaker":"Jordan Gill","startTime":530.489,"endTime":533.669,"body":"that we aren't doing like a huge"},{"speaker":"Jordan Gill","startTime":533.669,"endTime":538.109,"body":"mega situation. But it's, it's"},{"speaker":"Jordan Gill","startTime":533.669,"endTime":538.109,"body":"definitely why I continue to go"},{"speaker":"Jordan Gill","startTime":538.109,"endTime":541.349,"body":"back to that person because I'm"},{"speaker":"Jordan Gill","startTime":538.109,"endTime":541.349,"body":"like, I can trust that like"},{"speaker":"Jordan Gill","startTime":541.499,"endTime":543.899,"body":"we're gonna get in, we're gonna"},{"speaker":"Jordan Gill","startTime":541.499,"endTime":543.899,"body":"be real serious for these two"},{"speaker":"Jordan Gill","startTime":543.899,"endTime":547.469,"body":"hours. Like we know the shots we"},{"speaker":"Jordan Gill","startTime":543.899,"endTime":547.469,"body":"need, we know the locations, we"},{"speaker":"Jordan Gill","startTime":547.469,"endTime":550.709,"body":"know the props, and like we can"},{"speaker":"Jordan Gill","startTime":547.469,"endTime":550.709,"body":"get in there and get done. And"},{"speaker":"Jordan Gill","startTime":550.709,"endTime":554.279,"body":"then I know the next day I'm"},{"speaker":"Jordan Gill","startTime":550.709,"endTime":554.279,"body":"gonna get an email with all the"},{"speaker":"Jordan Gill","startTime":554.399,"endTime":557.939,"body":"photos, all the imagery and"},{"speaker":"Jordan Gill","startTime":554.399,"endTime":557.939,"body":"whatnot, that I can then just go"},{"speaker":"Jordan Gill","startTime":557.939,"endTime":561.089,"body":"and give to my team because the"},{"speaker":"Jordan Gill","startTime":557.939,"endTime":561.089,"body":"quicker I can get results in"},{"speaker":"Jordan Gill","startTime":561.089,"endTime":564.539,"body":"every part of every process. And"},{"speaker":"Jordan Gill","startTime":561.089,"endTime":564.539,"body":"the quicker I can launch my"},{"speaker":"Jordan Gill","startTime":564.539,"endTime":568.529,"body":"product or the quicker I can,"},{"speaker":"Jordan Gill","startTime":564.539,"endTime":568.529,"body":"you know, give out this giveaway"},{"speaker":"Jordan Gill","startTime":568.529,"endTime":572.939,"body":"that I'm doing or whatever it is"},{"speaker":"Jordan Gill","startTime":568.529,"endTime":572.939,"body":"so, you know, people love free"},{"speaker":"Jordan Gill","startTime":573.359,"endTime":575.489,"body":"right so people are like, Oh my"},{"speaker":"Jordan Gill","startTime":573.359,"endTime":575.489,"body":"gosh, this is so high price."},{"speaker":"Jordan Gill","startTime":575.549,"endTime":578.939,"body":"People do love free but if they"},{"speaker":"Jordan Gill","startTime":575.549,"endTime":578.939,"body":"can't have free then their next"},{"speaker":"Jordan Gill","startTime":578.939,"endTime":582.959,"body":"best thing that they value is"},{"speaker":"Jordan Gill","startTime":578.939,"endTime":582.959,"body":"speed. Like if you think about"},{"speaker":"Jordan Gill","startTime":582.959,"endTime":585.539,"body":"like what are the most you know,"},{"speaker":"Jordan Gill","startTime":582.959,"endTime":585.539,"body":"expensive cars, they're the"},{"speaker":"Jordan Gill","startTime":585.539,"endTime":589.259,"body":"fastest ones. You think about if"},{"speaker":"Jordan Gill","startTime":585.539,"endTime":589.259,"body":"you're waiting in line somewhere"},{"speaker":"Jordan Gill","startTime":589.259,"endTime":594.089,"body":"in like Disney, like there's a"},{"speaker":"Jordan Gill","startTime":589.259,"endTime":594.089,"body":"regular ticket line and then"},{"speaker":"Jordan Gill","startTime":594.089,"endTime":597.389,"body":"there's the Fastpass ticket line"},{"speaker":"Jordan Gill","startTime":594.089,"endTime":597.389,"body":"where you can pay extra to avoid"},{"speaker":"Jordan Gill","startTime":597.389,"endTime":601.349,"body":"waiting in lines for so long."},{"speaker":"Jordan Gill","startTime":597.389,"endTime":601.349,"body":"This is an error Every industry"},{"speaker":"Jordan Gill","startTime":602.309,"endTime":606.599,"body":"like I could literally list"},{"speaker":"Jordan Gill","startTime":602.309,"endTime":606.599,"body":"1000s. But it, it hasn't quite"},{"speaker":"Jordan Gill","startTime":606.599,"endTime":611.969,"body":"infiltrated into the services"},{"speaker":"Jordan Gill","startTime":606.599,"endTime":611.969,"body":"industry as much as it hasn't"},{"speaker":"Jordan Gill","startTime":611.969,"endTime":617.969,"body":"some some services. But this is"},{"speaker":"Jordan Gill","startTime":611.969,"endTime":617.969,"body":"not like a Jordan psychology"},{"speaker":"Jordan Gill","startTime":617.999,"endTime":621.539,"body":"came up with it in a lab. This"},{"speaker":"Jordan Gill","startTime":617.999,"endTime":621.539,"body":"was me seeing what was happening"},{"speaker":"Jordan Gill","startTime":621.569,"endTime":625.679,"body":"in all these other industries"},{"speaker":"Jordan Gill","startTime":621.569,"endTime":625.679,"body":"and trying to adapt that into"},{"speaker":"Jordan Gill","startTime":625.709,"endTime":628.529,"body":"again, online service providers,"},{"speaker":"Jordan Gill","startTime":625.709,"endTime":628.529,"body":"physical service providers,"},{"speaker":"Jordan Gill","startTime":628.559,"endTime":632.579,"body":"coaches and consultants. So if"},{"speaker":"Jordan Gill","startTime":628.559,"endTime":632.579,"body":"you're wondering, from a"},{"speaker":"Jordan Gill","startTime":632.579,"endTime":635.969,"body":"psychology standpoint, how does"},{"speaker":"Jordan Gill","startTime":632.579,"endTime":635.969,"body":"this work, it's already working"},{"speaker":"Jordan Gill","startTime":636.059,"endTime":639.899,"body":"every single day, like out there"},{"speaker":"Jordan Gill","startTime":636.059,"endTime":639.899,"body":"in the real world. So, you know,"},{"speaker":"Jordan Gill","startTime":639.899,"endTime":644.729,"body":"don't, don't get caught up in"},{"speaker":"Jordan Gill","startTime":639.899,"endTime":644.729,"body":"Oh, but my clients want this"},{"speaker":"Jordan Gill","startTime":644.729,"endTime":650.549,"body":"like big, detailed experience."},{"speaker":"Jordan Gill","startTime":644.729,"endTime":650.549,"body":"Like sometimes we can create, we"},{"speaker":"Jordan Gill","startTime":650.549,"endTime":655.739,"body":"can overcomplicate and try to"},{"speaker":"Jordan Gill","startTime":650.549,"endTime":655.739,"body":"over deliver. And what that"},{"speaker":"Jordan Gill","startTime":655.739,"endTime":658.409,"body":"really is, is actually has more"},{"speaker":"Jordan Gill","startTime":655.739,"endTime":658.409,"body":"to do with us trying to"},{"speaker":"Jordan Gill","startTime":658.409,"endTime":662.639,"body":"overcompensate and something we"},{"speaker":"Jordan Gill","startTime":658.409,"endTime":662.639,"body":"think we lack. And I'm speaking"},{"speaker":"Jordan Gill","startTime":662.639,"endTime":667.589,"body":"from somebody who is a huge over"},{"speaker":"Jordan Gill","startTime":662.639,"endTime":667.589,"body":"deliver, and used to live by the"},{"speaker":"Jordan Gill","startTime":667.589,"endTime":671.129,"body":"mantra of under promise over"},{"speaker":"Jordan Gill","startTime":667.589,"endTime":671.129,"body":"deliver. And that's what caused"},{"speaker":"Jordan Gill","startTime":671.129,"endTime":676.049,"body":"me to burn out multiple times."},{"speaker":"Jordan Gill","startTime":671.129,"endTime":676.049,"body":"So I really had to check myself"},{"speaker":"Jordan Gill","startTime":676.079,"endTime":681.599,"body":"and recognize that delivering"},{"speaker":"Jordan Gill","startTime":676.079,"endTime":681.599,"body":"itself is enough. And that was a"},{"speaker":"Jordan Gill","startTime":681.659,"endTime":685.919,"body":"that's, it's still a hard lesson"},{"speaker":"Jordan Gill","startTime":681.659,"endTime":685.919,"body":"for me to learn. But I've gotten"},{"speaker":"Jordan Gill","startTime":685.919,"endTime":688.199,"body":"better at putting that into"},{"speaker":"Jordan Gill","startTime":685.919,"endTime":688.199,"body":"practice myself."},{"speaker":"Annemie Tonken","startTime":688.26,"endTime":692.1,"body":"So cool. Yeah, I"},{"speaker":"Annemie Tonken","startTime":688.26,"endTime":692.1,"body":"am right there with you. I'm all"},{"speaker":"Annemie Tonken","startTime":692.1,"endTime":697.92,"body":"about the like it is it can be"},{"speaker":"Annemie Tonken","startTime":692.1,"endTime":697.92,"body":"very tempting. And I actually"},{"speaker":"Annemie Tonken","startTime":697.92,"endTime":701.16,"body":"feel like this is particularly"},{"speaker":"Annemie Tonken","startTime":697.92,"endTime":701.16,"body":"true when you're relatively new"},{"speaker":"Annemie Tonken","startTime":701.16,"endTime":705.99,"body":"because you do feel like you"},{"speaker":"Annemie Tonken","startTime":701.16,"endTime":705.99,"body":"have to overcompensate or prove"},{"speaker":"Annemie Tonken","startTime":705.99,"endTime":708.45,"body":"to someone after the fact you"},{"speaker":"Annemie Tonken","startTime":705.99,"endTime":708.45,"body":"know they've hired you, they've"},{"speaker":"Annemie Tonken","startTime":708.45,"endTime":710.97,"body":"invested their time and money"},{"speaker":"Annemie Tonken","startTime":708.45,"endTime":710.97,"body":"with you. So you have to like"},{"speaker":"Annemie Tonken","startTime":711.0,"endTime":714.99,"body":"blow them out of the water."},{"speaker":"Annemie Tonken","startTime":711.0,"endTime":714.99,"body":"Sometimes, when I'm out there in"},{"speaker":"Annemie Tonken","startTime":714.99,"endTime":719.13,"body":"the world shopping or trying to"},{"speaker":"Annemie Tonken","startTime":714.99,"endTime":719.13,"body":"God forbid, get some work done"},{"speaker":"Annemie Tonken","startTime":719.13,"endTime":721.74,"body":"on my house, that is like the"},{"speaker":"Annemie Tonken","startTime":719.13,"endTime":721.74,"body":"hardest one these days where you"},{"speaker":"Annemie Tonken","startTime":721.74,"endTime":724.71,"body":"call and you're like, please"},{"speaker":"Annemie Tonken","startTime":721.74,"endTime":724.71,"body":"take my credit card. And they're"},{"speaker":"Annemie Tonken","startTime":724.71,"endTime":727.83,"body":"like, we're not even get to"},{"speaker":"Annemie Tonken","startTime":724.71,"endTime":727.83,"body":"return your call much less"},{"speaker":"Annemie Tonken","startTime":727.83,"endTime":730.62,"body":"actually deliver on what we said"},{"speaker":"Annemie Tonken","startTime":727.83,"endTime":730.62,"body":"we were going to deliver on but"},{"speaker":"Annemie Tonken","startTime":731.01,"endTime":735.48,"body":"the just having someone say"},{"speaker":"Annemie Tonken","startTime":731.01,"endTime":735.48,"body":"they're going to show up show up"},{"speaker":"Annemie Tonken","startTime":735.48,"endTime":738.18,"body":"when they say do the work"},{"speaker":"Annemie Tonken","startTime":735.48,"endTime":738.18,"body":"they're going to do on time in"},{"speaker":"Annemie Tonken","startTime":738.18,"endTime":743.28,"body":"budget. That is it's like the"},{"speaker":"Annemie Tonken","startTime":738.18,"endTime":743.28,"body":"dream. And so if we can look to"},{"speaker":"Annemie Tonken","startTime":743.28,"endTime":748.08,"body":"that, and create that kind of"},{"speaker":"Annemie Tonken","startTime":743.28,"endTime":748.08,"body":"promise, I think that people are"},{"speaker":"Annemie Tonken","startTime":748.08,"endTime":751.59,"body":"willing to pay for it. But we"},{"speaker":"Annemie Tonken","startTime":748.08,"endTime":751.59,"body":"have to have something really"},{"speaker":"Annemie Tonken","startTime":751.59,"endTime":756.36,"body":"well defined. Would you agree"},{"speaker":"Annemie Tonken","startTime":751.59,"endTime":756.36,"body":"that this is a VIP day offer can"},{"speaker":"Annemie Tonken","startTime":756.36,"endTime":759.51,"body":"maybe be created in almost any"},{"speaker":"Annemie Tonken","startTime":756.36,"endTime":759.51,"body":"sphere? But as a provider, you"},{"speaker":"Annemie Tonken","startTime":759.51,"endTime":760.98,"body":"have to be pretty organized?"},{"speaker":"Jordan Gill","startTime":761.11,"endTime":766.03,"body":"Yeah, I would say,"},{"speaker":"Jordan Gill","startTime":761.11,"endTime":766.03,"body":"um, organized ish, Iwould say I"},{"speaker":"Jordan Gill","startTime":766.03,"endTime":771.28,"body":"think it's more about just"},{"speaker":"Jordan Gill","startTime":766.03,"endTime":771.28,"body":"definitions more than"},{"speaker":"Jordan Gill","startTime":771.28,"endTime":775.15,"body":"organization in the sense of"},{"speaker":"Jordan Gill","startTime":771.28,"endTime":775.15,"body":"again, defining okay, what is"},{"speaker":"Jordan Gill","startTime":775.21,"endTime":778.45,"body":"the end result? And then, you"},{"speaker":"Jordan Gill","startTime":775.21,"endTime":778.45,"body":"know, working backwards of like,"},{"speaker":"Jordan Gill","startTime":778.45,"endTime":781.99,"body":"okay, what questions do I need"},{"speaker":"Jordan Gill","startTime":778.45,"endTime":781.99,"body":"to ask my clients before we work"},{"speaker":"Jordan Gill","startTime":781.99,"endTime":785.65,"body":"together, in order for me to"},{"speaker":"Jordan Gill","startTime":781.99,"endTime":785.65,"body":"accomplish this end result? What"},{"speaker":"Jordan Gill","startTime":785.65,"endTime":789.91,"body":"are the assets that I need to"},{"speaker":"Jordan Gill","startTime":785.65,"endTime":789.91,"body":"create, to make sure that I can"},{"speaker":"Jordan Gill","startTime":790.06,"endTime":794.95,"body":"create the result in the fastest"},{"speaker":"Jordan Gill","startTime":790.06,"endTime":794.95,"body":"way possible? So there are some"},{"speaker":"Jordan Gill","startTime":794.95,"endTime":799.09,"body":"things that you have to work"},{"speaker":"Jordan Gill","startTime":794.95,"endTime":799.09,"body":"through and define, for sure."},{"speaker":"Jordan Gill","startTime":799.12,"endTime":801.37,"body":"Um, but again, as a systems"},{"speaker":"Jordan Gill","startTime":799.12,"endTime":801.37,"body":"person, I'm like, let your"},{"speaker":"Jordan Gill","startTime":801.37,"endTime":805.72,"body":"systems do the organizing. And"},{"speaker":"Jordan Gill","startTime":801.37,"endTime":805.72,"body":"you should be spending time in"},{"speaker":"Jordan Gill","startTime":805.72,"endTime":808.36,"body":"your genius, like, you shouldn't"},{"speaker":"Jordan Gill","startTime":805.72,"endTime":808.36,"body":"have to be like, Okay, let me"},{"speaker":"Jordan Gill","startTime":808.45,"endTime":812.71,"body":"sort through all of these"},{"speaker":"Jordan Gill","startTime":808.45,"endTime":812.71,"body":"papers, right of where they told"},{"speaker":"Jordan Gill","startTime":812.71,"endTime":815.86,"body":"me what their brand colors are,"},{"speaker":"Jordan Gill","startTime":812.71,"endTime":815.86,"body":"or, you know, their wedding"},{"speaker":"Jordan Gill","startTime":815.86,"endTime":818.74,"body":"colors or whatever it's about,"},{"speaker":"Jordan Gill","startTime":815.86,"endTime":818.74,"body":"okay, you have a centralized"},{"speaker":"Jordan Gill","startTime":818.74,"endTime":822.64,"body":"place for that, so that you know"},{"speaker":"Jordan Gill","startTime":818.74,"endTime":822.64,"body":"where everything is. So there's,"},{"speaker":"Jordan Gill","startTime":822.64,"endTime":825.58,"body":"there's an element of"},{"speaker":"Jordan Gill","startTime":822.64,"endTime":825.58,"body":"organization, for sure. And I"},{"speaker":"Jordan Gill","startTime":825.58,"endTime":828.22,"body":"think that there's a lot that"},{"speaker":"Jordan Gill","startTime":825.58,"endTime":828.22,"body":"systems can do for people that"},{"speaker":"Jordan Gill","startTime":828.94,"endTime":833.44,"body":"allows them to work in their"},{"speaker":"Jordan Gill","startTime":828.94,"endTime":833.44,"body":"expertise. For the majority of"},{"speaker":"Jordan Gill","startTime":833.44,"endTime":836.26,"body":"the time, instead of, you know,"},{"speaker":"Jordan Gill","startTime":833.44,"endTime":836.26,"body":"frantically looking through all"},{"speaker":"Jordan Gill","startTime":836.26,"endTime":837.76,"body":"of the places and things"},{"speaker":"Annemie Tonken","startTime":837.85,"endTime":842.59,"body":"nice. Okay, so"},{"speaker":"Annemie Tonken","startTime":837.85,"endTime":842.59,"body":"let's get down to brass tacks. I"},{"speaker":"Annemie Tonken","startTime":842.59,"endTime":845.92,"body":"think the million dollar"},{"speaker":"Annemie Tonken","startTime":842.59,"endTime":845.92,"body":"question here is, this all"},{"speaker":"Annemie Tonken","startTime":845.92,"endTime":849.82,"body":"sounds great, but how in the"},{"speaker":"Annemie Tonken","startTime":845.92,"endTime":849.82,"body":"world do you create some sort of"},{"speaker":"Annemie Tonken","startTime":849.82,"endTime":855.7,"body":"VIP day within a business like"},{"speaker":"Annemie Tonken","startTime":849.82,"endTime":855.7,"body":"photography, where really, it's"},{"speaker":"Annemie Tonken","startTime":855.7,"endTime":859.84,"body":"kind of a one on one, there is"},{"speaker":"Annemie Tonken","startTime":855.7,"endTime":859.84,"body":"sort of this general idea out"},{"speaker":"Annemie Tonken","startTime":859.84,"endTime":862.75,"body":"there about how photography"},{"speaker":"Annemie Tonken","startTime":859.84,"endTime":862.75,"body":"works, you've kind of tipped"},{"speaker":"Annemie Tonken","startTime":862.75,"endTime":866.41,"body":"your hat a little bit with the"},{"speaker":"Annemie Tonken","startTime":862.75,"endTime":866.41,"body":"branding work that you have had"},{"speaker":"Annemie Tonken","startTime":866.41,"endTime":870.94,"body":"done there in Dallas, but give"},{"speaker":"Annemie Tonken","startTime":866.41,"endTime":870.94,"body":"me some more ideas. Um, I've got"},{"speaker":"Annemie Tonken","startTime":870.94,"endTime":871.09,"body":"my"},{"speaker":"Jordan Gill","startTime":871.87,"endTime":875.32,"body":"Yes, all of the"},{"speaker":"Jordan Gill","startTime":871.87,"endTime":875.32,"body":"ideas. So I'm gonna give you"},{"speaker":"Jordan Gill","startTime":875.32,"endTime":879.28,"body":"kind of three transformational"},{"speaker":"Jordan Gill","startTime":875.32,"endTime":879.28,"body":"types that you can have for VIP"},{"speaker":"Jordan Gill","startTime":879.28,"endTime":883.12,"body":"days. And then we'll play around"},{"speaker":"Jordan Gill","startTime":879.28,"endTime":883.12,"body":"in that in that playground with"},{"speaker":"Jordan Gill","startTime":883.12,"endTime":886.27,"body":"photography. So the first one is"},{"speaker":"Jordan Gill","startTime":883.12,"endTime":886.27,"body":"you're looking at an A to Z"},{"speaker":"Jordan Gill","startTime":886.3,"endTime":889.15,"body":"transformation. So potentially A"},{"speaker":"Jordan Gill","startTime":886.3,"endTime":889.15,"body":"to Z is like the full"},{"speaker":"Jordan Gill","startTime":889.15,"endTime":892.36,"body":"transformation of what you do."},{"speaker":"Jordan Gill","startTime":889.15,"endTime":892.36,"body":"So if your transformation is"},{"speaker":"Jordan Gill","startTime":892.36,"endTime":896.26,"body":"wedding photography, that would"},{"speaker":"Jordan Gill","startTime":892.36,"endTime":896.26,"body":"be from like, you know, putting"},{"speaker":"Jordan Gill","startTime":896.26,"endTime":898.9,"body":"a strategy together on like,"},{"speaker":"Jordan Gill","startTime":896.26,"endTime":898.9,"body":"what the look of your photos"},{"speaker":"Jordan Gill","startTime":898.9,"endTime":901.96,"body":"are, etc to like Having your"},{"speaker":"Jordan Gill","startTime":898.9,"endTime":901.96,"body":"wedding photos, elopement,"},{"speaker":"Jordan Gill","startTime":902.38,"endTime":905.5,"body":"photos, engagement, photos,"},{"speaker":"Jordan Gill","startTime":902.38,"endTime":905.5,"body":"whatever other kind of photos"},{"speaker":"Jordan Gill","startTime":905.5,"endTime":909.88,"body":"got going on. So that's the full"},{"speaker":"Jordan Gill","startTime":905.5,"endTime":909.88,"body":"transformation. And that's,"},{"speaker":"Jordan Gill","startTime":909.94,"endTime":913.84,"body":"again, that's a wedding example."},{"speaker":"Jordan Gill","startTime":909.94,"endTime":913.84,"body":"But a full transformation is A"},{"speaker":"Jordan Gill","startTime":913.84,"endTime":918.88,"body":"to Z on the spectrum. And then"},{"speaker":"Jordan Gill","startTime":913.84,"endTime":918.88,"body":"you have like a to g, A to F"},{"speaker":"Jordan Gill","startTime":919.0,"endTime":922.99,"body":"ish. And that's what I call"},{"speaker":"Jordan Gill","startTime":919.0,"endTime":922.99,"body":"foundational transformations. So"},{"speaker":"Jordan Gill","startTime":922.99,"endTime":925.06,"body":"we have full transformation, we"},{"speaker":"Jordan Gill","startTime":922.99,"endTime":925.06,"body":"have foundational"},{"speaker":"Jordan Gill","startTime":925.06,"endTime":927.82,"body":"transformation, which is like"},{"speaker":"Jordan Gill","startTime":925.06,"endTime":927.82,"body":"kind of just the beginning part"},{"speaker":"Jordan Gill","startTime":928.03,"endTime":931.42,"body":"of the full transformation. So"},{"speaker":"Jordan Gill","startTime":928.03,"endTime":931.42,"body":"if you're somebody who really"},{"speaker":"Jordan Gill","startTime":931.42,"endTime":937.45,"body":"likes to focus on maybe, instead"},{"speaker":"Jordan Gill","startTime":931.42,"endTime":937.45,"body":"of actually doing the photos,"},{"speaker":"Jordan Gill","startTime":937.45,"endTime":940.21,"body":"you work with people who want to"},{"speaker":"Jordan Gill","startTime":937.45,"endTime":940.21,"body":"learn how to take their own"},{"speaker":"Jordan Gill","startTime":940.21,"endTime":943.51,"body":"brand photos. And so you're"},{"speaker":"Jordan Gill","startTime":940.21,"endTime":943.51,"body":"doing a session with them to get"},{"speaker":"Jordan Gill","startTime":943.51,"endTime":946.06,"body":"them started on the strategy,"},{"speaker":"Jordan Gill","startTime":943.51,"endTime":946.06,"body":"how to pick the right props, how"},{"speaker":"Jordan Gill","startTime":946.06,"endTime":949.18,"body":"to pick the right locations, how"},{"speaker":"Jordan Gill","startTime":946.06,"endTime":949.18,"body":"to use a selfie remote, whatever"},{"speaker":"Jordan Gill","startTime":949.18,"endTime":952.3,"body":"the case is, and then they get"},{"speaker":"Jordan Gill","startTime":949.18,"endTime":952.3,"body":"to experience the rest of the"},{"speaker":"Jordan Gill","startTime":952.3,"endTime":955.96,"body":"transformation on their own, if"},{"speaker":"Jordan Gill","startTime":952.3,"endTime":955.96,"body":"they so choose. So that's an"},{"speaker":"Jordan Gill","startTime":955.96,"endTime":960.37,"body":"example or even with wedding"},{"speaker":"Jordan Gill","startTime":955.96,"endTime":960.37,"body":"photography, to instead of doing"},{"speaker":"Jordan Gill","startTime":960.37,"endTime":964.39,"body":"a full wedding, maybe you do VIP"},{"speaker":"Jordan Gill","startTime":960.37,"endTime":964.39,"body":"days that are engagement photos,"},{"speaker":"Jordan Gill","startTime":964.42,"endTime":967.0,"body":"and like that's it, and like"},{"speaker":"Jordan Gill","startTime":964.42,"endTime":967.0,"body":"it's a three hour engagement"},{"speaker":"Jordan Gill","startTime":967.0,"endTime":970.51,"body":"photo shoot with one or two"},{"speaker":"Jordan Gill","startTime":967.0,"endTime":970.51,"body":"locations, you decide whatever."},{"speaker":"Jordan Gill","startTime":970.69,"endTime":973.66,"body":"And that's the initial"},{"speaker":"Jordan Gill","startTime":970.69,"endTime":973.66,"body":"transformation. And what's cool"},{"speaker":"Jordan Gill","startTime":973.66,"endTime":976.42,"body":"about foundational"},{"speaker":"Jordan Gill","startTime":973.66,"endTime":976.42,"body":"Transformations is there's"},{"speaker":"Jordan Gill","startTime":976.42,"endTime":979.3,"body":"potential for them to then"},{"speaker":"Jordan Gill","startTime":976.42,"endTime":979.3,"body":"upsell into the full"},{"speaker":"Jordan Gill","startTime":979.3,"endTime":982.6,"body":"transformation, if you want them"},{"speaker":"Jordan Gill","startTime":979.3,"endTime":982.6,"body":"to right, so then that gives you"},{"speaker":"Jordan Gill","startTime":982.6,"endTime":987.46,"body":"the power to invite them in to"},{"speaker":"Jordan Gill","startTime":982.6,"endTime":987.46,"body":"that next step with you. And if"},{"speaker":"Jordan Gill","startTime":987.46,"endTime":990.73,"body":"they are not a right fit, for"},{"speaker":"Jordan Gill","startTime":987.46,"endTime":990.73,"body":"whatever reason, it just like"},{"speaker":"Jordan Gill","startTime":990.73,"endTime":993.64,"body":"values or whatever, like you can"},{"speaker":"Jordan Gill","startTime":990.73,"endTime":993.64,"body":"just stop the transformation."},{"speaker":"Jordan Gill","startTime":993.64,"endTime":995.47,"body":"And you don't have to think oh"},{"speaker":"Jordan Gill","startTime":993.64,"endTime":995.47,"body":"my gosh, I have to keep carrying"},{"speaker":"Jordan Gill","startTime":995.47,"endTime":1000.06,"body":"out this, you know, proposal in"},{"speaker":"Jordan Gill","startTime":995.47,"endTime":1000.06,"body":"this contract that I created. So"},{"speaker":"Jordan Gill","startTime":1000.09,"endTime":1002.07,"body":"that's what I like about"},{"speaker":"Jordan Gill","startTime":1000.09,"endTime":1002.07,"body":"foundational ones is they can"},{"speaker":"Jordan Gill","startTime":1002.07,"endTime":1006.75,"body":"qualify your longer term clients"},{"speaker":"Jordan Gill","startTime":1002.07,"endTime":1006.75,"body":"for you. And again, most people"},{"speaker":"Jordan Gill","startTime":1006.75,"endTime":1010.89,"body":"can like get through a day with"},{"speaker":"Jordan Gill","startTime":1006.75,"endTime":1010.89,"body":"anybody. So again, if it's not a"},{"speaker":"Jordan Gill","startTime":1010.89,"endTime":1013.83,"body":"right fit, then you kind of have"},{"speaker":"Jordan Gill","startTime":1010.89,"endTime":1013.83,"body":"an out right there, which is"},{"speaker":"Jordan Gill","startTime":1013.83,"endTime":1017.22,"body":"really nice. Yeah, then you have"},{"speaker":"Jordan Gill","startTime":1013.83,"endTime":1017.22,"body":"feature transformation, which is"},{"speaker":"Jordan Gill","startTime":1017.25,"endTime":1021.78,"body":"kind of like smack dab in the"},{"speaker":"Jordan Gill","startTime":1017.25,"endTime":1021.78,"body":"middle ish. So like an H to m,"},{"speaker":"Jordan Gill","startTime":1021.81,"endTime":1029.16,"body":"maybe P in the A to Z scale. And"},{"speaker":"Jordan Gill","startTime":1021.81,"endTime":1029.16,"body":"that is kind of like the juicy"},{"speaker":"Jordan Gill","startTime":1029.16,"endTime":1035.79,"body":"middle. So photography could be"},{"speaker":"Jordan Gill","startTime":1029.16,"endTime":1035.79,"body":"interesting. I'm trying to think"},{"speaker":"Jordan Gill","startTime":1035.79,"endTime":1039.42,"body":"of other full transformations"},{"speaker":"Jordan Gill","startTime":1035.79,"endTime":1039.42,"body":"wedding is one of the only ones"},{"speaker":"Jordan Gill","startTime":1039.42,"endTime":1045.03,"body":"I would say I'm most familiar"},{"speaker":"Jordan Gill","startTime":1039.42,"endTime":1045.03,"body":"with potentially. I don't know"},{"speaker":"Jordan Gill","startTime":1045.03,"endTime":1047.82,"body":"what a feature transformation is"},{"speaker":"Jordan Gill","startTime":1045.03,"endTime":1047.82,"body":"on a photography client."},{"speaker":"Annemie Tonken","startTime":1047.85,"endTime":1051.12,"body":"Well tell me"},{"speaker":"Annemie Tonken","startTime":1047.85,"endTime":1051.12,"body":"this give me cuz I imagine I"},{"speaker":"Annemie Tonken","startTime":1051.12,"endTime":1055.68,"body":"know photography, perhaps more"},{"speaker":"Annemie Tonken","startTime":1051.12,"endTime":1055.68,"body":"intimately than you do. But"},{"speaker":"Annemie Tonken","startTime":1056.46,"endTime":1059.73,"body":"yeah, you give me an example in"},{"speaker":"Annemie Tonken","startTime":1056.46,"endTime":1059.73,"body":"a different field, because I'm"},{"speaker":"Annemie Tonken","startTime":1059.73,"endTime":1062.31,"body":"already like, Oh, what about"},{"speaker":"Annemie Tonken","startTime":1059.73,"endTime":1062.31,"body":"this? What about this, but I'm"},{"speaker":"Annemie Tonken","startTime":1063.33,"endTime":1063.66,"body":"one."},{"speaker":"Jordan Gill","startTime":1064.56,"endTime":1067.95,"body":"Cool. So I'll do"},{"speaker":"Jordan Gill","startTime":1064.56,"endTime":1067.95,"body":"like social media. So if I"},{"speaker":"Jordan Gill","startTime":1067.95,"endTime":1071.49,"body":"manage social media, and the"},{"speaker":"Jordan Gill","startTime":1067.95,"endTime":1071.49,"body":"full process is I plan, and then"},{"speaker":"Jordan Gill","startTime":1071.49,"endTime":1073.65,"body":"I create all the assets, and"},{"speaker":"Jordan Gill","startTime":1071.49,"endTime":1073.65,"body":"then I like publish and"},{"speaker":"Jordan Gill","startTime":1073.65,"endTime":1077.31,"body":"schedule, creating all the"},{"speaker":"Jordan Gill","startTime":1073.65,"endTime":1077.31,"body":"assets would be the feature"},{"speaker":"Jordan Gill","startTime":1077.31,"endTime":1079.74,"body":"transformation of a social media"},{"speaker":"Jordan Gill","startTime":1077.31,"endTime":1079.74,"body":"manager. So they're not doing"},{"speaker":"Jordan Gill","startTime":1079.74,"endTime":1083.49,"body":"the strategy, you have to come"},{"speaker":"Jordan Gill","startTime":1079.74,"endTime":1083.49,"body":"in with the strategy. And then"},{"speaker":"Jordan Gill","startTime":1083.52,"endTime":1086.1,"body":"you leave, and you still have to"},{"speaker":"Jordan Gill","startTime":1083.52,"endTime":1086.1,"body":"do like the scheduling the"},{"speaker":"Jordan Gill","startTime":1086.1,"endTime":1088.86,"body":"publishing whatever else. So"},{"speaker":"Jordan Gill","startTime":1086.1,"endTime":1088.86,"body":"they just focus on creating"},{"speaker":"Jordan Gill","startTime":1088.86,"endTime":1092.79,"body":"Canva templates for you or"},{"speaker":"Jordan Gill","startTime":1088.86,"endTime":1092.79,"body":"creating 30 reels, or whatever"},{"speaker":"Jordan Gill","startTime":1092.79,"endTime":1096.45,"body":"the case is, in that feature."},{"speaker":"Jordan Gill","startTime":1092.79,"endTime":1096.45,"body":"Transformation. Does that make"},{"speaker":"Jordan Gill","startTime":1096.45,"endTime":1097.14,"body":"sense? Yeah,"},{"speaker":"Annemie Tonken","startTime":1097.17,"endTime":1100.74,"body":"totally. So I"},{"speaker":"Annemie Tonken","startTime":1097.17,"endTime":1100.74,"body":"guess if we were sticking"},{"speaker":"Annemie Tonken","startTime":1100.77,"endTime":1104.55,"body":"specifically to photography,"},{"speaker":"Annemie Tonken","startTime":1100.77,"endTime":1104.55,"body":"really, that would be the making"},{"speaker":"Annemie Tonken","startTime":1104.55,"endTime":1108.51,"body":"of the photos, right. So maybe"},{"speaker":"Annemie Tonken","startTime":1104.55,"endTime":1108.51,"body":"you become a specialist where"},{"speaker":"Annemie Tonken","startTime":1108.51,"endTime":1111.66,"body":"all you are doing you work with"},{"speaker":"Annemie Tonken","startTime":1108.51,"endTime":1111.66,"body":"a team because I can't imagine"},{"speaker":"Annemie Tonken","startTime":1111.66,"endTime":1115.23,"body":"you would put this out of house"},{"speaker":"Annemie Tonken","startTime":1111.66,"endTime":1115.23,"body":"but you are the one who comes in"},{"speaker":"Annemie Tonken","startTime":1115.23,"endTime":1119.07,"body":"and takes the photos and this."},{"speaker":"Annemie Tonken","startTime":1115.23,"endTime":1119.07,"body":"This is something that I talk to"},{"speaker":"Annemie Tonken","startTime":1119.07,"endTime":1122.01,"body":"photographers a fair amount"},{"speaker":"Annemie Tonken","startTime":1119.07,"endTime":1122.01,"body":"about because so many people get"},{"speaker":"Annemie Tonken","startTime":1122.01,"endTime":1127.38,"body":"into photography, saying I want"},{"speaker":"Annemie Tonken","startTime":1122.01,"endTime":1127.38,"body":"to spend my career hours making"},{"speaker":"Annemie Tonken","startTime":1127.38,"endTime":1130.02,"body":"photos, and then I became a"},{"speaker":"Annemie Tonken","startTime":1127.38,"endTime":1130.02,"body":"photographer and all I do is sit"},{"speaker":"Annemie Tonken","startTime":1130.02,"endTime":1134.16,"body":"in front of the computer. And my"},{"speaker":"Annemie Tonken","startTime":1130.02,"endTime":1134.16,"body":"response is that is a choice."},{"speaker":"Annemie Tonken","startTime":1134.88,"endTime":1138.51,"body":"And you can get out of that"},{"speaker":"Annemie Tonken","startTime":1134.88,"endTime":1138.51,"body":"choice by you can hire people to"},{"speaker":"Annemie Tonken","startTime":1138.51,"endTime":1141.81,"body":"do all of the onboarding, you"},{"speaker":"Annemie Tonken","startTime":1138.51,"endTime":1141.81,"body":"can make the photos and then the"},{"speaker":"Annemie Tonken","startTime":1141.81,"endTime":1146.85,"body":"sales part of things can be also"},{"speaker":"Annemie Tonken","startTime":1141.81,"endTime":1146.85,"body":"outsourced. elsewhere. So if"},{"speaker":"Annemie Tonken","startTime":1146.85,"endTime":1150.36,"body":"we're talking about photography,"},{"speaker":"Annemie Tonken","startTime":1146.85,"endTime":1150.36,"body":"it could be that could be your"},{"speaker":"Annemie Tonken","startTime":1150.39,"endTime":1153.24,"body":"like, you're just doing the"},{"speaker":"Annemie Tonken","startTime":1150.39,"endTime":1153.24,"body":"photos, everything else is done"},{"speaker":"Annemie Tonken","startTime":1153.27,"endTime":1156.81,"body":"by somebody else. But if we were"},{"speaker":"Annemie Tonken","startTime":1153.27,"endTime":1156.81,"body":"to take that just a little if we"},{"speaker":"Annemie Tonken","startTime":1156.81,"endTime":1160.2,"body":"were to extrapolate a little bit"},{"speaker":"Annemie Tonken","startTime":1156.81,"endTime":1160.2,"body":"because photographers at heart"},{"speaker":"Annemie Tonken","startTime":1160.2,"endTime":1163.02,"body":"are creatives and many of us are"},{"speaker":"Annemie Tonken","startTime":1160.2,"endTime":1163.02,"body":"really good at all kinds of"},{"speaker":"Annemie Tonken","startTime":1163.02,"endTime":1168.51,"body":"other things. And so you know"},{"speaker":"Annemie Tonken","startTime":1163.02,"endTime":1168.51,"body":"there are if we for instance"},{"speaker":"Annemie Tonken","startTime":1168.54,"endTime":1172.74,"body":"work with a client who this"},{"speaker":"Annemie Tonken","startTime":1168.54,"endTime":1172.74,"body":"happens to me as a family"},{"speaker":"Annemie Tonken","startTime":1172.74,"endTime":1176.19,"body":"photographer, somebody will hire"},{"speaker":"Annemie Tonken","startTime":1172.74,"endTime":1176.19,"body":"me to take photos of their you"},{"speaker":"Annemie Tonken","startTime":1176.19,"endTime":1180.0,"body":"know their family with a little"},{"speaker":"Annemie Tonken","startTime":1176.19,"endTime":1180.0,"body":"kids little babies. And at the"},{"speaker":"Annemie Tonken","startTime":1180.0,"endTime":1183.48,"body":"end I send them an album or I"},{"speaker":"Annemie Tonken","startTime":1180.0,"endTime":1183.48,"body":"sell them an album rather and"},{"speaker":"Annemie Tonken","startTime":1183.48,"endTime":1187.26,"body":"they come back to me and they"},{"speaker":"Annemie Tonken","startTime":1183.48,"endTime":1187.26,"body":"say this is amazing. We always"},{"speaker":"Annemie Tonken","startTime":1187.26,"endTime":1190.02,"body":"intended to get a wedding album"},{"speaker":"Annemie Tonken","startTime":1187.26,"endTime":1190.02,"body":"but we never did and we got"},{"speaker":"Annemie Tonken","startTime":1190.02,"endTime":1192.78,"body":"married 10 years ago and we have"},{"speaker":"Annemie Tonken","startTime":1190.02,"endTime":1192.78,"body":"these wedding photos that are"},{"speaker":"Annemie Tonken","startTime":1192.78,"endTime":1196.05,"body":"sitting on like a CD because"},{"speaker":"Annemie Tonken","startTime":1192.78,"endTime":1196.05,"body":"that's or a DVD because they got"},{"speaker":"Annemie Tonken","startTime":1196.05,"endTime":1200.85,"body":"married 10 years ago. And and"},{"speaker":"Annemie Tonken","startTime":1196.05,"endTime":1200.85,"body":"they will ask To me, you know,"},{"speaker":"Annemie Tonken","startTime":1200.88,"endTime":1204.42,"body":"would you be willing to take our"},{"speaker":"Annemie Tonken","startTime":1200.88,"endTime":1204.42,"body":"wedding photos and put them into"},{"speaker":"Annemie Tonken","startTime":1204.42,"endTime":1207.96,"body":"an album? And it's like, oh,"},{"speaker":"Annemie Tonken","startTime":1204.42,"endTime":1207.96,"body":"okay, somebody else did that"},{"speaker":"Annemie Tonken","startTime":1207.96,"endTime":1211.32,"body":"work, but I could do this work."},{"speaker":"Annemie Tonken","startTime":1207.96,"endTime":1211.32,"body":"And maybe maybe we're getting"},{"speaker":"Annemie Tonken","startTime":1211.32,"endTime":1214.14,"body":"ahead of ourselves. And maybe"},{"speaker":"Annemie Tonken","startTime":1211.32,"endTime":1214.14,"body":"that's more of like, what I"},{"speaker":"Annemie Tonken","startTime":1214.14,"endTime":1219.69,"body":"imagined would be the P to Z"},{"speaker":"Annemie Tonken","startTime":1214.14,"endTime":1219.69,"body":"service. But there are all these"},{"speaker":"Annemie Tonken","startTime":1219.69,"endTime":1224.19,"body":"different sort of ancillary"},{"speaker":"Annemie Tonken","startTime":1219.69,"endTime":1224.19,"body":"skills that photographers have"},{"speaker":"Annemie Tonken","startTime":1224.22,"endTime":1229.32,"body":"that if they want to spread out"},{"speaker":"Annemie Tonken","startTime":1224.22,"endTime":1229.32,"body":"their, you know, add streams of"},{"speaker":"Annemie Tonken","startTime":1229.35,"endTime":1233.52,"body":"revenue into their business that"},{"speaker":"Annemie Tonken","startTime":1229.35,"endTime":1233.52,"body":"aren't just taking photos, I"},{"speaker":"Annemie Tonken","startTime":1233.52,"endTime":1236.34,"body":"just want to make sure that as"},{"speaker":"Annemie Tonken","startTime":1233.52,"endTime":1236.34,"body":"people are listening to Jordan"},{"speaker":"Annemie Tonken","startTime":1236.34,"endTime":1240.24,"body":"here to you, that they are not,"},{"speaker":"Annemie Tonken","startTime":1236.34,"endTime":1240.24,"body":"that they're not getting so"},{"speaker":"Annemie Tonken","startTime":1240.24,"endTime":1244.47,"body":"hyper focused on making just a"},{"speaker":"Annemie Tonken","startTime":1240.24,"endTime":1244.47,"body":"photography VIP day, because"},{"speaker":"Annemie Tonken","startTime":1244.47,"endTime":1245.88,"body":"there's so many great ideas"},{"speaker":"Annemie Tonken","startTime":1244.47,"endTime":1245.88,"body":"here."},{"speaker":"Jordan Gill","startTime":1246.3,"endTime":1248.82,"body":"Oh, yeah. And yeah,"},{"speaker":"Jordan Gill","startTime":1246.3,"endTime":1248.82,"body":"it can get into the, into the"},{"speaker":"Jordan Gill","startTime":1248.82,"endTime":1252.99,"body":"coaching realm, too, of like,"},{"speaker":"Jordan Gill","startTime":1248.82,"endTime":1252.99,"body":"okay, if you're coaching other"},{"speaker":"Jordan Gill","startTime":1253.02,"endTime":1255.33,"body":"photographers, or you're"},{"speaker":"Jordan Gill","startTime":1253.02,"endTime":1255.33,"body":"coaching, I don't know, your"},{"speaker":"Jordan Gill","startTime":1255.33,"endTime":1258.96,"body":"your associate photographers, or"},{"speaker":"Jordan Gill","startTime":1255.33,"endTime":1258.96,"body":"whatever the case is, like, you"},{"speaker":"Jordan Gill","startTime":1258.96,"endTime":1263.43,"body":"can definitely create a coaching"},{"speaker":"Jordan Gill","startTime":1258.96,"endTime":1263.43,"body":"VIP day where it's like, okay,"},{"speaker":"Jordan Gill","startTime":1263.46,"endTime":1266.61,"body":"you know, if the full"},{"speaker":"Jordan Gill","startTime":1263.46,"endTime":1266.61,"body":"transformation is becoming a six"},{"speaker":"Jordan Gill","startTime":1266.61,"endTime":1269.73,"body":"figure photographer or"},{"speaker":"Jordan Gill","startTime":1266.61,"endTime":1269.73,"body":"something, then the maybe the"},{"speaker":"Jordan Gill","startTime":1269.73,"endTime":1273.0,"body":"foundational one would be okay,"},{"speaker":"Jordan Gill","startTime":1269.73,"endTime":1273.0,"body":"like, we need to set up like"},{"speaker":"Jordan Gill","startTime":1273.03,"endTime":1277.38,"body":"your service suite, right, and"},{"speaker":"Jordan Gill","startTime":1273.03,"endTime":1277.38,"body":"figure out your pricing and your"},{"speaker":"Jordan Gill","startTime":1277.38,"endTime":1280.68,"body":"marketing plan and etc. And then"},{"speaker":"Jordan Gill","startTime":1277.38,"endTime":1280.68,"body":"like, you go off, and you"},{"speaker":"Jordan Gill","startTime":1280.68,"endTime":1284.61,"body":"actually do and execute that"},{"speaker":"Jordan Gill","startTime":1280.68,"endTime":1284.61,"body":"plan feature could be okay,"},{"speaker":"Jordan Gill","startTime":1284.61,"endTime":1287.25,"body":"they've started their business,"},{"speaker":"Jordan Gill","startTime":1284.61,"endTime":1287.25,"body":"something's not working. So I'm"},{"speaker":"Jordan Gill","startTime":1287.25,"endTime":1290.58,"body":"going to do like a bit of an"},{"speaker":"Jordan Gill","startTime":1287.25,"endTime":1290.58,"body":"audit, or analyze and recommend"},{"speaker":"Jordan Gill","startTime":1290.58,"endTime":1294.12,"body":"some adjustments. And then the"},{"speaker":"Jordan Gill","startTime":1290.58,"endTime":1294.12,"body":"full transformation, I don't"},{"speaker":"Jordan Gill","startTime":1294.12,"endTime":1298.02,"body":"know how that would necessarily"},{"speaker":"Jordan Gill","startTime":1294.12,"endTime":1298.02,"body":"work with, with coaching per se."},{"speaker":"Jordan Gill","startTime":1298.62,"endTime":1301.02,"body":"But you could technically be"},{"speaker":"Jordan Gill","startTime":1298.62,"endTime":1301.02,"body":"like, Hey, we're talking about"},{"speaker":"Jordan Gill","startTime":1301.02,"endTime":1303.63,"body":"the offer, we're going to look"},{"speaker":"Jordan Gill","startTime":1301.02,"endTime":1303.63,"body":"at, like, all of the different"},{"speaker":"Jordan Gill","startTime":1303.63,"endTime":1306.63,"body":"areas of your business. And then"},{"speaker":"Jordan Gill","startTime":1303.63,"endTime":1306.63,"body":"you know, I'm going to help with"},{"speaker":"Jordan Gill","startTime":1306.63,"endTime":1310.98,"body":"some of the execution in some"},{"speaker":"Jordan Gill","startTime":1306.63,"endTime":1310.98,"body":"way, shape or form. So even you"},{"speaker":"Jordan Gill","startTime":1310.98,"endTime":1313.26,"body":"know, outside of photography of"},{"speaker":"Jordan Gill","startTime":1310.98,"endTime":1313.26,"body":"coaching is something that you"},{"speaker":"Jordan Gill","startTime":1313.26,"endTime":1315.72,"body":"love to I was actually talking"},{"speaker":"Jordan Gill","startTime":1313.26,"endTime":1315.72,"body":"with them a good friend of mine"},{"speaker":"Jordan Gill","startTime":1315.72,"endTime":1319.56,"body":"that's has a boudoir"},{"speaker":"Jordan Gill","startTime":1315.72,"endTime":1319.56,"body":"photography. Studio, she thinks"},{"speaker":"Jordan Gill","startTime":1319.56,"endTime":1323.61,"body":"just three actually. And what's"},{"speaker":"Jordan Gill","startTime":1319.56,"endTime":1323.61,"body":"interesting is the women can"},{"speaker":"Jordan Gill","startTime":1323.64,"endTime":1327.72,"body":"come out of her experience and"},{"speaker":"Jordan Gill","startTime":1323.64,"endTime":1327.72,"body":"are like, how do I feel this"},{"speaker":"Jordan Gill","startTime":1327.72,"endTime":1332.94,"body":"good about myself every day. And"},{"speaker":"Jordan Gill","startTime":1327.72,"endTime":1332.94,"body":"so now she's coming up with"},{"speaker":"Jordan Gill","startTime":1332.94,"endTime":1337.32,"body":"services and offers to help kind"},{"speaker":"Jordan Gill","startTime":1332.94,"endTime":1337.32,"body":"of bottle up the magic of what"},{"speaker":"Jordan Gill","startTime":1337.32,"endTime":1341.49,"body":"she does in her boudoir, sweet"},{"speaker":"Jordan Gill","startTime":1337.32,"endTime":1341.49,"body":"boudoir shoots to really build"},{"speaker":"Jordan Gill","startTime":1341.49,"endTime":1345.81,"body":"her clients confidence. And now"},{"speaker":"Jordan Gill","startTime":1341.49,"endTime":1345.81,"body":"it's in in different in person"},{"speaker":"Jordan Gill","startTime":1345.81,"endTime":1348.72,"body":"workshops, and I think a"},{"speaker":"Jordan Gill","startTime":1345.81,"endTime":1348.72,"body":"membership and an app and all"},{"speaker":"Jordan Gill","startTime":1348.72,"endTime":1351.27,"body":"sorts of stuff. But it's like if"},{"speaker":"Jordan Gill","startTime":1348.72,"endTime":1351.27,"body":"there's something special that"},{"speaker":"Jordan Gill","startTime":1351.27,"endTime":1354.03,"body":"you're doing in your in your"},{"speaker":"Jordan Gill","startTime":1351.27,"endTime":1354.03,"body":"shoots, that people are like,"},{"speaker":"Jordan Gill","startTime":1354.03,"endTime":1357.57,"body":"how can I get more of this?"},{"speaker":"Jordan Gill","startTime":1354.03,"endTime":1357.57,"body":"Like, really think about your"},{"speaker":"Jordan Gill","startTime":1357.57,"endTime":1360.42,"body":"experience? And if there are"},{"speaker":"Jordan Gill","startTime":1357.57,"endTime":1360.42,"body":"other opportunities for you to"},{"speaker":"Jordan Gill","startTime":1360.42,"endTime":1363.99,"body":"work with clients in a variety"},{"speaker":"Jordan Gill","startTime":1360.42,"endTime":1363.99,"body":"of ways that, again, aren't just"},{"speaker":"Jordan Gill","startTime":1363.99,"endTime":1365.73,"body":"taking pictures, for sure. Yeah,"},{"speaker":"Annemie Tonken","startTime":1365.79,"endTime":1368.22,"body":"that's amazing."},{"speaker":"Annemie Tonken","startTime":1365.79,"endTime":1368.22,"body":"I'm gonna have to get this"},{"speaker":"Annemie Tonken","startTime":1368.22,"endTime":1371.49,"body":"person's name. And she sounds"},{"speaker":"Annemie Tonken","startTime":1368.22,"endTime":1371.49,"body":"like somebody who would also be"},{"speaker":"Annemie Tonken","startTime":1371.49,"endTime":1377.43,"body":"really good to talk to. Yeah,"},{"speaker":"Annemie Tonken","startTime":1371.49,"endTime":1377.43,"body":"that is that I really do. I"},{"speaker":"Annemie Tonken","startTime":1377.43,"endTime":1381.72,"body":"always admire people who are"},{"speaker":"Annemie Tonken","startTime":1377.43,"endTime":1381.72,"body":"able to think outside the box"},{"speaker":"Annemie Tonken","startTime":1381.72,"endTime":1385.77,"body":"and not get caught in that trap"},{"speaker":"Annemie Tonken","startTime":1381.72,"endTime":1385.77,"body":"of, well, I have to offer it"},{"speaker":"Annemie Tonken","startTime":1385.77,"endTime":1388.95,"body":"this way. Because that's the way"},{"speaker":"Annemie Tonken","startTime":1385.77,"endTime":1388.95,"body":"everybody else is offering it. I"},{"speaker":"Annemie Tonken","startTime":1388.95,"endTime":1392.37,"body":"feel like if you're able to kind"},{"speaker":"Annemie Tonken","startTime":1388.95,"endTime":1392.37,"body":"of flip the script there and say"},{"speaker":"Annemie Tonken","startTime":1392.4,"endTime":1395.19,"body":"instead of that, obviously, you"},{"speaker":"Annemie Tonken","startTime":1392.4,"endTime":1395.19,"body":"don't want to do something that"},{"speaker":"Annemie Tonken","startTime":1395.19,"endTime":1400.23,"body":"no one wants. But, but trying"},{"speaker":"Annemie Tonken","startTime":1395.19,"endTime":1400.23,"body":"something that's different. And"},{"speaker":"Annemie Tonken","startTime":1400.26,"endTime":1404.58,"body":"outside the box can be the way"},{"speaker":"Annemie Tonken","startTime":1400.26,"endTime":1404.58,"body":"that you you know, set yourself"},{"speaker":"Annemie Tonken","startTime":1404.58,"endTime":1408.45,"body":"up for an entirely, you know,"},{"speaker":"Annemie Tonken","startTime":1404.58,"endTime":1408.45,"body":"like your career can take off"},{"speaker":"Annemie Tonken","startTime":1408.45,"endTime":1412.92,"body":"from there. It's so good. Okay,"},{"speaker":"Annemie Tonken","startTime":1408.45,"endTime":1412.92,"body":"so we have sort of the A to Z,"},{"speaker":"Annemie Tonken","startTime":1412.92,"endTime":1415.62,"body":"we have the foundational"},{"speaker":"Annemie Tonken","startTime":1412.92,"endTime":1415.62,"body":"transformation, we have the"},{"speaker":"Annemie Tonken","startTime":1415.62,"endTime":1418.29,"body":"feature transformation. And I'm"},{"speaker":"Annemie Tonken","startTime":1415.62,"endTime":1418.29,"body":"guessing there's one more"},{"speaker":"Jordan Gill","startTime":1418.41,"endTime":1420.96,"body":"Yeah, so it's"},{"speaker":"Jordan Gill","startTime":1418.41,"endTime":1420.96,"body":"interesting. So the PSA"},{"speaker":"Jordan Gill","startTime":1420.96,"endTime":1424.89,"body":"transformation is very"},{"speaker":"Jordan Gill","startTime":1420.96,"endTime":1424.89,"body":"interesting, because I actually"},{"speaker":"Jordan Gill","startTime":1424.89,"endTime":1427.59,"body":"don't count it. So there's like"},{"speaker":"Jordan Gill","startTime":1424.89,"endTime":1427.59,"body":"the full transformation of A to"},{"speaker":"Jordan Gill","startTime":1427.59,"endTime":1430.77,"body":"Z. There's foundational and"},{"speaker":"Jordan Gill","startTime":1427.59,"endTime":1430.77,"body":"there's the feature. The reason"},{"speaker":"Jordan Gill","startTime":1430.77,"endTime":1436.5,"body":"I don't share the Peter z as a"},{"speaker":"Jordan Gill","startTime":1430.77,"endTime":1436.5,"body":"transformation is most people"},{"speaker":"Jordan Gill","startTime":1436.5,"endTime":1441.66,"body":"are not finishers, right?"},{"speaker":"Jordan Gill","startTime":1436.5,"endTime":1441.66,"body":"They're more they like to plan"},{"speaker":"Jordan Gill","startTime":1441.66,"endTime":1445.47,"body":"and start things or they like to"},{"speaker":"Jordan Gill","startTime":1441.66,"endTime":1445.47,"body":"like kind of audit or workshop"},{"speaker":"Jordan Gill","startTime":1445.47,"endTime":1448.68,"body":"or create things, they don't"},{"speaker":"Jordan Gill","startTime":1445.47,"endTime":1448.68,"body":"really like to do the finishing"},{"speaker":"Jordan Gill","startTime":1448.71,"endTime":1452.7,"body":"aspect of it. Now, if you are a"},{"speaker":"Jordan Gill","startTime":1448.71,"endTime":1452.7,"body":"finisher, then you are a very"},{"speaker":"Jordan Gill","startTime":1452.7,"endTime":1455.4,"body":"select few. And like you should"},{"speaker":"Jordan Gill","startTime":1452.7,"endTime":1455.4,"body":"probably do a VIP day because"},{"speaker":"Jordan Gill","startTime":1455.4,"endTime":1458.31,"body":"not many people like to finish"},{"speaker":"Jordan Gill","startTime":1455.4,"endTime":1458.31,"body":"right the work of other people."},{"speaker":"Jordan Gill","startTime":1459.15,"endTime":1463.5,"body":"But it definitely is a"},{"speaker":"Jordan Gill","startTime":1459.15,"endTime":1463.5,"body":"transformation you can promote"},{"speaker":"Jordan Gill","startTime":1463.53,"endTime":1468.57,"body":"and have available I would say"},{"speaker":"Jordan Gill","startTime":1463.53,"endTime":1468.57,"body":"what I've seen as a PTZ as a"},{"speaker":"Jordan Gill","startTime":1468.57,"endTime":1472.41,"body":"website developer, so they'll"},{"speaker":"Jordan Gill","startTime":1468.57,"endTime":1472.41,"body":"work with a website designer,"},{"speaker":"Jordan Gill","startTime":1472.41,"endTime":1476.28,"body":"and then they'll develop the"},{"speaker":"Jordan Gill","startTime":1472.41,"endTime":1476.28,"body":"actual website themselves. So I"},{"speaker":"Jordan Gill","startTime":1476.28,"endTime":1479.13,"body":"would say it's a select few"},{"speaker":"Jordan Gill","startTime":1476.28,"endTime":1479.13,"body":"amount of people that have that"},{"speaker":"Jordan Gill","startTime":1479.13,"endTime":1482.01,"body":"kind of finisher. So for my"},{"speaker":"Jordan Gill","startTime":1479.13,"endTime":1482.01,"body":"other F my finisher"},{"speaker":"Jordan Gill","startTime":1482.01,"endTime":1485.94,"body":"transformation. I don't bring it"},{"speaker":"Jordan Gill","startTime":1482.01,"endTime":1485.94,"body":"up as often because it's very,"},{"speaker":"Jordan Gill","startTime":1485.94,"endTime":1490.92,"body":"very, like low amount of people"},{"speaker":"Jordan Gill","startTime":1485.94,"endTime":1490.92,"body":"that like to do that work. Yeah,"},{"speaker":"Jordan Gill","startTime":1490.95,"endTime":1492.96,"body":"but it's there and it's"},{"speaker":"Jordan Gill","startTime":1490.95,"endTime":1492.96,"body":"available for sure."},{"speaker":"Annemie Tonken","startTime":1493.02,"endTime":1496.17,"body":"Interesting. And"},{"speaker":"Annemie Tonken","startTime":1493.02,"endTime":1496.17,"body":"in some ways that really is I"},{"speaker":"Annemie Tonken","startTime":1496.17,"endTime":1501.27,"body":"think kind of an opportunity for"},{"speaker":"Annemie Tonken","startTime":1496.17,"endTime":1501.27,"body":"certain photographers because a"},{"speaker":"Annemie Tonken","startTime":1501.27,"endTime":1505.86,"body":"lot of people are excited about"},{"speaker":"Annemie Tonken","startTime":1501.27,"endTime":1505.86,"body":"hiring a photographer, because"},{"speaker":"Annemie Tonken","startTime":1505.86,"endTime":1508.98,"body":"they see their friends photos on"},{"speaker":"Annemie Tonken","startTime":1505.86,"endTime":1508.98,"body":"Instagram, or they, you know,"},{"speaker":"Annemie Tonken","startTime":1508.98,"endTime":1512.37,"body":"they have this feeling in their,"},{"speaker":"Annemie Tonken","startTime":1508.98,"endTime":1512.37,"body":"whatever in their psyche"},{"speaker":"Annemie Tonken","startTime":1512.37,"endTime":1515.91,"body":"somewhere that like, oh, we have"},{"speaker":"Annemie Tonken","startTime":1512.37,"endTime":1515.91,"body":"a little kid or we're engaged"},{"speaker":"Annemie Tonken","startTime":1515.91,"endTime":1519.96,"body":"and we are supposed to get"},{"speaker":"Annemie Tonken","startTime":1515.91,"endTime":1519.96,"body":"photos. And what they fall into"},{"speaker":"Annemie Tonken","startTime":1519.96,"endTime":1523.02,"body":"is this trap of they don't know"},{"speaker":"Annemie Tonken","startTime":1519.96,"endTime":1523.02,"body":"really what to do with them once"},{"speaker":"Annemie Tonken","startTime":1523.02,"endTime":1526.11,"body":"they have them. And some"},{"speaker":"Annemie Tonken","startTime":1523.02,"endTime":1526.11,"body":"photographers do a really good"},{"speaker":"Annemie Tonken","startTime":1526.11,"endTime":1529.74,"body":"job of helping people land, the"},{"speaker":"Annemie Tonken","startTime":1526.11,"endTime":1529.74,"body":"plane making, you know, helping"},{"speaker":"Annemie Tonken","startTime":1529.74,"endTime":1532.2,"body":"them choose products that"},{"speaker":"Annemie Tonken","startTime":1529.74,"endTime":1532.2,"body":"they're going to purchase to"},{"speaker":"Annemie Tonken","startTime":1532.2,"endTime":1536.07,"body":"hang on their wall or, or, you"},{"speaker":"Annemie Tonken","startTime":1532.2,"endTime":1536.07,"body":"know, design an album and get"},{"speaker":"Annemie Tonken","startTime":1536.07,"endTime":1540.87,"body":"that job done. But a lot don't."},{"speaker":"Annemie Tonken","startTime":1536.07,"endTime":1540.87,"body":"And so, yeah, just kind of using"},{"speaker":"Annemie Tonken","startTime":1540.87,"endTime":1544.5,"body":"my example from before, if you"},{"speaker":"Annemie Tonken","startTime":1540.87,"endTime":1544.5,"body":"are someone who really enjoys"},{"speaker":"Annemie Tonken","startTime":1544.5,"endTime":1549.27,"body":"that part of it, helping people"},{"speaker":"Annemie Tonken","startTime":1544.5,"endTime":1549.27,"body":"design that out, or that like"},{"speaker":"Annemie Tonken","startTime":1549.27,"endTime":1552.87,"body":"wall gallery that they have been"},{"speaker":"Annemie Tonken","startTime":1549.27,"endTime":1552.87,"body":"dreaming about, but are totally"},{"speaker":"Annemie Tonken","startTime":1552.87,"endTime":1555.42,"body":"intimidated about actually"},{"speaker":"Annemie Tonken","startTime":1552.87,"endTime":1555.42,"body":"designing an ordering and"},{"speaker":"Annemie Tonken","startTime":1555.42,"endTime":1560.52,"body":"hanging themselves. Like that is"},{"speaker":"Annemie Tonken","startTime":1555.42,"endTime":1560.52,"body":"a service that we are uniquely"},{"speaker":"Annemie Tonken","startTime":1561.12,"endTime":1565.17,"body":"positioned to provide. So could"},{"speaker":"Annemie Tonken","startTime":1561.12,"endTime":1565.17,"body":"be could be an opportunity."},{"speaker":"Jordan Gill","startTime":1565.59,"endTime":1568.56,"body":"Yeah, for sure. I"},{"speaker":"Jordan Gill","startTime":1565.59,"endTime":1568.56,"body":"love that example. Yeah, it's"},{"speaker":"Jordan Gill","startTime":1568.92,"endTime":1573.24,"body":"that last transformation has"},{"speaker":"Jordan Gill","startTime":1568.92,"endTime":1573.24,"body":"been hard for me to define in a"},{"speaker":"Jordan Gill","startTime":1573.24,"endTime":1576.3,"body":"lot of industries and things."},{"speaker":"Jordan Gill","startTime":1573.24,"endTime":1576.3,"body":"And so I've kind of taken it off"},{"speaker":"Jordan Gill","startTime":1576.3,"endTime":1581.91,"body":"the plate, but I totally agree I"},{"speaker":"Jordan Gill","startTime":1576.3,"endTime":1581.91,"body":"could see that working really"},{"speaker":"Jordan Gill","startTime":1581.91,"endTime":1584.82,"body":"well in the photography"},{"speaker":"Jordan Gill","startTime":1581.91,"endTime":1584.82,"body":"industry, if you know the kind"},{"speaker":"Jordan Gill","startTime":1584.82,"endTime":1588.09,"body":"of the Okay, now I have this"},{"speaker":"Jordan Gill","startTime":1584.82,"endTime":1588.09,"body":"album, my photos are done, and"},{"speaker":"Jordan Gill","startTime":1588.09,"endTime":1593.31,"body":"how do I build the you know, the"},{"speaker":"Jordan Gill","startTime":1588.09,"endTime":1593.31,"body":"wall art that I want? Or, you"},{"speaker":"Jordan Gill","startTime":1593.31,"endTime":1596.91,"body":"know, set things up in my house?"},{"speaker":"Jordan Gill","startTime":1593.31,"endTime":1596.91,"body":"If I'm getting a new house?"},{"speaker":"Jordan Gill","startTime":1596.91,"endTime":1599.28,"body":"Where are the pictures going to"},{"speaker":"Jordan Gill","startTime":1596.91,"endTime":1599.28,"body":"go? And which pixels we're going"},{"speaker":"Jordan Gill","startTime":1599.28,"endTime":1603.15,"body":"to choose and sizing and framing"},{"speaker":"Jordan Gill","startTime":1599.28,"endTime":1603.15,"body":"and all that stuff? That would"},{"speaker":"Jordan Gill","startTime":1603.15,"endTime":1604.29,"body":"be pretty dope VIP day."},{"speaker":"Annemie Tonken","startTime":1605.07,"endTime":1607.89,"body":"I mean, I don't"},{"speaker":"Annemie Tonken","startTime":1605.07,"endTime":1607.89,"body":"know about you, I grew up in one"},{"speaker":"Annemie Tonken","startTime":1607.89,"endTime":1610.95,"body":"of the many households where we"},{"speaker":"Annemie Tonken","startTime":1607.89,"endTime":1610.95,"body":"had like big shoe boxes full of"},{"speaker":"Annemie Tonken","startTime":1610.98,"endTime":1614.34,"body":"pictures, and my mother forever"},{"speaker":"Annemie Tonken","startTime":1610.98,"endTime":1614.34,"body":"was like one day, I'm going to"},{"speaker":"Annemie Tonken","startTime":1614.34,"endTime":1618.48,"body":"sit down and organize all of"},{"speaker":"Annemie Tonken","startTime":1614.34,"endTime":1618.48,"body":"these. Yeah, now of course, we"},{"speaker":"Annemie Tonken","startTime":1618.48,"endTime":1621.48,"body":"have like the digital libraries,"},{"speaker":"Annemie Tonken","startTime":1618.48,"endTime":1621.48,"body":"which are so much bigger."},{"speaker":"Jordan Gill","startTime":1621.81,"endTime":1623.1,"body":"Yeah, easy."},{"speaker":"Annemie Tonken","startTime":1623.49,"endTime":1626.97,"body":"Well, um, so"},{"speaker":"Annemie Tonken","startTime":1623.49,"endTime":1626.97,"body":"let's talk a little bit about"},{"speaker":"Annemie Tonken","startTime":1627.0,"endTime":1630.33,"body":"once you've got an offer put"},{"speaker":"Annemie Tonken","startTime":1627.0,"endTime":1630.33,"body":"together can you give us I know"},{"speaker":"Annemie Tonken","startTime":1630.33,"endTime":1633.9,"body":"that we are limited in time, and"},{"speaker":"Annemie Tonken","startTime":1630.33,"endTime":1633.9,"body":"there's plenty more information,"},{"speaker":"Annemie Tonken","startTime":1633.93,"endTime":1637.44,"body":"Jordan is going to give you how"},{"speaker":"Annemie Tonken","startTime":1633.93,"endTime":1637.44,"body":"you can find out all the details"},{"speaker":"Annemie Tonken","startTime":1637.44,"endTime":1641.73,"body":"here. But let's talk a little"},{"speaker":"Annemie Tonken","startTime":1637.44,"endTime":1641.73,"body":"bit about how you market a VIP"},{"speaker":"Annemie Tonken","startTime":1641.73,"endTime":1645.84,"body":"day to a an audience that may"},{"speaker":"Annemie Tonken","startTime":1641.73,"endTime":1645.84,"body":"not be familiar with that as"},{"speaker":"Annemie Tonken","startTime":1646.14,"endTime":1647.43,"body":"kind of an offering."},{"speaker":"Jordan Gill","startTime":1647.73,"endTime":1652.53,"body":"Yeah, absolutely."},{"speaker":"Jordan Gill","startTime":1647.73,"endTime":1652.53,"body":"Biggest thing is talking about"},{"speaker":"Jordan Gill","startTime":1652.53,"endTime":1659.07,"body":"how it saves somebody time. That"},{"speaker":"Jordan Gill","startTime":1652.53,"endTime":1659.07,"body":"is the bait. So to speak, for"},{"speaker":"Jordan Gill","startTime":1659.07,"endTime":1663.24,"body":"VIP day clients, if they can't"},{"speaker":"Jordan Gill","startTime":1659.07,"endTime":1663.24,"body":"wrap their mind around how it's"},{"speaker":"Jordan Gill","startTime":1663.24,"endTime":1666.63,"body":"going to save them time, then is"},{"speaker":"Jordan Gill","startTime":1663.24,"endTime":1666.63,"body":"going to be really tricky."},{"speaker":"Jordan Gill","startTime":1667.59,"endTime":1671.22,"body":"Because that is the main driver"},{"speaker":"Jordan Gill","startTime":1667.59,"endTime":1671.22,"body":"of VIP day clients across any"},{"speaker":"Jordan Gill","startTime":1671.22,"endTime":1677.16,"body":"industry across all the things."},{"speaker":"Jordan Gill","startTime":1671.22,"endTime":1677.16,"body":"So when you are going out there"},{"speaker":"Jordan Gill","startTime":1677.16,"endTime":1679.11,"body":"and offering this, especially if"},{"speaker":"Jordan Gill","startTime":1677.16,"endTime":1679.11,"body":"it's the first time you're"},{"speaker":"Jordan Gill","startTime":1679.11,"endTime":1684.96,"body":"offering this avoiding the words"},{"speaker":"Jordan Gill","startTime":1679.11,"endTime":1684.96,"body":"like beta, or any sort of, I"},{"speaker":"Jordan Gill","startTime":1684.99,"endTime":1688.5,"body":"encourage, if you like so badly"},{"speaker":"Jordan Gill","startTime":1684.99,"endTime":1688.5,"body":"want to let people know that"},{"speaker":"Jordan Gill","startTime":1688.5,"endTime":1692.52,"body":"this is like your first time"},{"speaker":"Jordan Gill","startTime":1688.5,"endTime":1692.52,"body":"using the word founding is a"},{"speaker":"Jordan Gill","startTime":1692.52,"endTime":1696.42,"body":"little bit better. Because it's"},{"speaker":"Jordan Gill","startTime":1692.52,"endTime":1696.42,"body":"premium, it makes it feel like"},{"speaker":"Jordan Gill","startTime":1696.42,"endTime":1701.22,"body":"it's special, exclusive versus"},{"speaker":"Jordan Gill","startTime":1696.42,"endTime":1701.22,"body":"beta feels like who knows what"},{"speaker":"Jordan Gill","startTime":1701.22,"endTime":1704.61,"body":"the heck, I'm gonna get right"},{"speaker":"Jordan Gill","startTime":1701.22,"endTime":1704.61,"body":"and of this. And so I feel like"},{"speaker":"Jordan Gill","startTime":1704.61,"endTime":1710.37,"body":"when people tend to trip up,"},{"speaker":"Jordan Gill","startTime":1704.61,"endTime":1710.37,"body":"even just like the fine details"},{"speaker":"Jordan Gill","startTime":1710.37,"endTime":1715.29,"body":"of messaging around VIP days. So"},{"speaker":"Jordan Gill","startTime":1710.37,"endTime":1715.29,"body":"definitely think about the"},{"speaker":"Jordan Gill","startTime":1715.29,"endTime":1717.66,"body":"language you're using. So again,"},{"speaker":"Jordan Gill","startTime":1715.29,"endTime":1717.66,"body":"if you're wanting to work with"},{"speaker":"Jordan Gill","startTime":1717.66,"endTime":1721.56,"body":"established business owners,"},{"speaker":"Jordan Gill","startTime":1717.66,"endTime":1721.56,"body":"like are you using words like"},{"speaker":"Jordan Gill","startTime":1721.56,"endTime":1727.77,"body":"start? Or begin are those sorts"},{"speaker":"Jordan Gill","startTime":1721.56,"endTime":1727.77,"body":"of things to where established"},{"speaker":"Jordan Gill","startTime":1727.77,"endTime":1730.56,"body":"business owners are like, not"},{"speaker":"Jordan Gill","startTime":1727.77,"endTime":1730.56,"body":"like our start, don't begin,"},{"speaker":"Jordan Gill","startTime":1730.56,"endTime":1733.14,"body":"even if it's like a new offer"},{"speaker":"Jordan Gill","startTime":1730.56,"endTime":1733.14,"body":"for them, or whatever the case"},{"speaker":"Jordan Gill","startTime":1733.14,"endTime":1736.05,"body":"is, they don't like that"},{"speaker":"Jordan Gill","startTime":1733.14,"endTime":1736.05,"body":"language, because no one wants"},{"speaker":"Jordan Gill","startTime":1736.05,"endTime":1738.21,"body":"to feel like they have to go"},{"speaker":"Jordan Gill","startTime":1736.05,"endTime":1738.21,"body":"back to the intern status of"},{"speaker":"Jordan Gill","startTime":1738.21,"endTime":1743.52,"body":"like anything, even if they are"},{"speaker":"Jordan Gill","startTime":1738.21,"endTime":1743.52,"body":"right. So I, I would say the"},{"speaker":"Jordan Gill","startTime":1743.52,"endTime":1746.67,"body":"messaging aspect is really big,"},{"speaker":"Jordan Gill","startTime":1743.52,"endTime":1746.67,"body":"then we'll get into the"},{"speaker":"Jordan Gill","startTime":1746.67,"endTime":1749.31,"body":"marketing of like, okay, where"},{"speaker":"Jordan Gill","startTime":1746.67,"endTime":1749.31,"body":"are these people? Who are these"},{"speaker":"Jordan Gill","startTime":1749.31,"endTime":1753.63,"body":"people? How do I get in front of"},{"speaker":"Jordan Gill","startTime":1749.31,"endTime":1753.63,"body":"them, etc. And it's obviously"},{"speaker":"Jordan Gill","startTime":1753.63,"endTime":1758.52,"body":"going to depend. So my"},{"speaker":"Jordan Gill","startTime":1753.63,"endTime":1758.52,"body":"suggestion, especially for"},{"speaker":"Jordan Gill","startTime":1758.55,"endTime":1761.7,"body":"photographers who have more of"},{"speaker":"Jordan Gill","startTime":1758.55,"endTime":1761.7,"body":"an in person experience is"},{"speaker":"Jordan Gill","startTime":1762.12,"endTime":1766.2,"body":"finding those events or even"},{"speaker":"Jordan Gill","startTime":1762.12,"endTime":1766.2,"body":"creating those opportunities to"},{"speaker":"Jordan Gill","startTime":1766.2,"endTime":1770.88,"body":"get in the room with your"},{"speaker":"Jordan Gill","startTime":1766.2,"endTime":1770.88,"body":"clients. So for example, there's"},{"speaker":"Jordan Gill","startTime":1770.91,"endTime":1775.2,"body":"different I'm in Dallas, so it's"},{"speaker":"Jordan Gill","startTime":1770.91,"endTime":1775.2,"body":"a it's a pretty big city, but"},{"speaker":"Jordan Gill","startTime":1775.26,"endTime":1778.47,"body":"we'll there'll be different"},{"speaker":"Jordan Gill","startTime":1775.26,"endTime":1778.47,"body":"events for business owners that"},{"speaker":"Jordan Gill","startTime":1778.47,"endTime":1780.81,"body":"I can go to and there's"},{"speaker":"Jordan Gill","startTime":1778.47,"endTime":1780.81,"body":"photographers there and I get to"},{"speaker":"Jordan Gill","startTime":1780.81,"endTime":1783.96,"body":"meet them and connect with them,"},{"speaker":"Jordan Gill","startTime":1780.81,"endTime":1783.96,"body":"follow them on Instagram, etc,"},{"speaker":"Jordan Gill","startTime":1783.96,"endTime":1789.48,"body":"to start that that relationship."},{"speaker":"Jordan Gill","startTime":1783.96,"endTime":1789.48,"body":"But also I know and have friends"},{"speaker":"Jordan Gill","startTime":1789.48,"endTime":1792.78,"body":"who will host these dinner"},{"speaker":"Jordan Gill","startTime":1789.48,"endTime":1792.78,"body":"parties with people and it's"},{"speaker":"Jordan Gill","startTime":1792.78,"endTime":1796.2,"body":"people from a variety of"},{"speaker":"Jordan Gill","startTime":1792.78,"endTime":1796.2,"body":"industries. And so we all get"},{"speaker":"Jordan Gill","startTime":1796.2,"endTime":1799.89,"body":"together have dinner, you know,"},{"speaker":"Jordan Gill","startTime":1796.2,"endTime":1799.89,"body":"connect, collaborate, etc. And"},{"speaker":"Jordan Gill","startTime":1799.89,"endTime":1802.05,"body":"so If you're somebody who's"},{"speaker":"Jordan Gill","startTime":1799.89,"endTime":1802.05,"body":"like, I don't know where these"},{"speaker":"Jordan Gill","startTime":1802.05,"endTime":1806.49,"body":"people are, or I can't find"},{"speaker":"Jordan Gill","startTime":1802.05,"endTime":1806.49,"body":"those events or those gatherings"},{"speaker":"Jordan Gill","startTime":1806.49,"endTime":1810.57,"body":"and maybe it could be an"},{"speaker":"Jordan Gill","startTime":1806.49,"endTime":1810.57,"body":"encouraging time to create that"},{"speaker":"Jordan Gill","startTime":1810.57,"endTime":1814.02,"body":"opportunity, and bring people"},{"speaker":"Jordan Gill","startTime":1810.57,"endTime":1814.02,"body":"together because it's really"},{"speaker":"Jordan Gill","startTime":1814.02,"endTime":1816.99,"body":"powerful when you're the person"},{"speaker":"Jordan Gill","startTime":1814.02,"endTime":1816.99,"body":"doing the gathering, like"},{"speaker":"Jordan Gill","startTime":1816.99,"endTime":1820.2,"body":"everyone then will look to you"},{"speaker":"Jordan Gill","startTime":1816.99,"endTime":1820.2,"body":"as somebody who is well"},{"speaker":"Jordan Gill","startTime":1820.2,"endTime":1824.64,"body":"connected is somebody who is"},{"speaker":"Jordan Gill","startTime":1820.2,"endTime":1824.64,"body":"wanting to take that initiative."},{"speaker":"Jordan Gill","startTime":1824.67,"endTime":1828.81,"body":"And that's really attractive to"},{"speaker":"Jordan Gill","startTime":1824.67,"endTime":1828.81,"body":"again, VIP clients. So like, oh,"},{"speaker":"Jordan Gill","startTime":1828.81,"endTime":1831.72,"body":"dope, like I haven't, you know,"},{"speaker":"Jordan Gill","startTime":1828.81,"endTime":1831.72,"body":"been in a room full of people in"},{"speaker":"Jordan Gill","startTime":1831.72,"endTime":1834.57,"body":"two years, with all the"},{"speaker":"Jordan Gill","startTime":1831.72,"endTime":1834.57,"body":"panoramic stuff going on. Like"},{"speaker":"Jordan Gill","startTime":1834.6,"endTime":1838.26,"body":"this person is taking time to"},{"speaker":"Jordan Gill","startTime":1834.6,"endTime":1838.26,"body":"curate a roomful of people that,"},{"speaker":"Jordan Gill","startTime":1838.53,"endTime":1842.25,"body":"you know, all our, you know, all"},{"speaker":"Jordan Gill","startTime":1838.53,"endTime":1842.25,"body":"our kids go to the same school."},{"speaker":"Jordan Gill","startTime":1842.25,"endTime":1844.71,"body":"And so we could all do family"},{"speaker":"Jordan Gill","startTime":1842.25,"endTime":1844.71,"body":"shoots together, or do kid"},{"speaker":"Jordan Gill","startTime":1844.71,"endTime":1848.61,"body":"shoots together, or whatever the"},{"speaker":"Jordan Gill","startTime":1844.71,"endTime":1848.61,"body":"case is, curation is another"},{"speaker":"Jordan Gill","startTime":1848.61,"endTime":1852.63,"body":"thing that I think VIP day"},{"speaker":"Jordan Gill","startTime":1848.61,"endTime":1852.63,"body":"clients really value is, again,"},{"speaker":"Jordan Gill","startTime":1852.63,"endTime":1856.38,"body":"you're saving the time, but of"},{"speaker":"Jordan Gill","startTime":1852.63,"endTime":1856.38,"body":"not having to like figure this"},{"speaker":"Jordan Gill","startTime":1856.38,"endTime":1859.5,"body":"whole thing out, you're actually"},{"speaker":"Jordan Gill","startTime":1856.38,"endTime":1859.5,"body":"creating the room for me to just"},{"speaker":"Jordan Gill","startTime":1859.5,"endTime":1865.26,"body":"walk into enjoy and experience,"},{"speaker":"Jordan Gill","startTime":1859.5,"endTime":1865.26,"body":"which is really big. So I would"},{"speaker":"Jordan Gill","startTime":1865.26,"endTime":1867.87,"body":"say for photographers,"},{"speaker":"Jordan Gill","startTime":1865.26,"endTime":1867.87,"body":"specifically, it probably would"},{"speaker":"Jordan Gill","startTime":1867.87,"endTime":1872.31,"body":"be best to be in the rooms of"},{"speaker":"Jordan Gill","startTime":1867.87,"endTime":1872.31,"body":"people, because that's the"},{"speaker":"Jordan Gill","startTime":1872.31,"endTime":1875.04,"body":"quickest way that somebody's"},{"speaker":"Jordan Gill","startTime":1872.31,"endTime":1875.04,"body":"going to be able to feed off"},{"speaker":"Jordan Gill","startTime":1875.04,"endTime":1878.61,"body":"your vibe and energy. So that"},{"speaker":"Jordan Gill","startTime":1875.04,"endTime":1878.61,"body":"would be number one. And then"},{"speaker":"Jordan Gill","startTime":1878.64,"endTime":1882.81,"body":"number two is referral"},{"speaker":"Jordan Gill","startTime":1878.64,"endTime":1882.81,"body":"partnerships. I am obsessed with"},{"speaker":"Jordan Gill","startTime":1882.81,"endTime":1885.69,"body":"referral partnerships. That's"},{"speaker":"Jordan Gill","startTime":1882.81,"endTime":1885.69,"body":"how I've gotten the majority of"},{"speaker":"Jordan Gill","startTime":1885.72,"endTime":1889.05,"body":"my VIP days thinking about where"},{"speaker":"Jordan Gill","startTime":1885.72,"endTime":1889.05,"body":"are your clients before they"},{"speaker":"Jordan Gill","startTime":1889.05,"endTime":1895.17,"body":"come to you? Like, are they in"},{"speaker":"Jordan Gill","startTime":1889.05,"endTime":1895.17,"body":"book clubs? Are they going to"},{"speaker":"Jordan Gill","startTime":1895.17,"endTime":1900.42,"body":"business conferences? Are they"},{"speaker":"Jordan Gill","startTime":1895.17,"endTime":1900.42,"body":"going to, I don't know, bridal"},{"speaker":"Jordan Gill","startTime":1900.42,"endTime":1903.42,"body":"parties at somebody's house,"},{"speaker":"Jordan Gill","startTime":1900.42,"endTime":1903.42,"body":"like where are they and"},{"speaker":"Jordan Gill","startTime":1903.45,"endTime":1908.01,"body":"inserting yourself into those"},{"speaker":"Jordan Gill","startTime":1903.45,"endTime":1908.01,"body":"either those rooms, or those"},{"speaker":"Jordan Gill","startTime":1908.01,"endTime":1911.04,"body":"people who are hosting those"},{"speaker":"Jordan Gill","startTime":1908.01,"endTime":1911.04,"body":"rooms and saying, Hey, look,"},{"speaker":"Jordan Gill","startTime":1911.04,"endTime":1913.77,"body":"when you host your next bridal"},{"speaker":"Jordan Gill","startTime":1911.04,"endTime":1913.77,"body":"party, you know, at your house,"},{"speaker":"Jordan Gill","startTime":1913.77,"endTime":1917.52,"body":"or when you do another virtual"},{"speaker":"Jordan Gill","startTime":1913.77,"endTime":1917.52,"body":"conference, or whatever the case"},{"speaker":"Jordan Gill","startTime":1917.52,"endTime":1921.21,"body":"is, I would like to be a part of"},{"speaker":"Jordan Gill","startTime":1917.52,"endTime":1921.21,"body":"that. So that again, they're"},{"speaker":"Jordan Gill","startTime":1921.21,"endTime":1924.57,"body":"able to bring clients in who are"},{"speaker":"Jordan Gill","startTime":1921.21,"endTime":1924.57,"body":"at the exact point they need to"},{"speaker":"Jordan Gill","startTime":1924.57,"endTime":1928.11,"body":"be before coming to you. So for"},{"speaker":"Jordan Gill","startTime":1924.57,"endTime":1928.11,"body":"example, for me, website,"},{"speaker":"Jordan Gill","startTime":1928.11,"endTime":1931.62,"body":"designers are a great referral"},{"speaker":"Jordan Gill","startTime":1928.11,"endTime":1931.62,"body":"partner, because and I found"},{"speaker":"Jordan Gill","startTime":1931.62,"endTime":1933.72,"body":"that out, it wasn't what I"},{"speaker":"Jordan Gill","startTime":1931.62,"endTime":1933.72,"body":"originally thought. But I found"},{"speaker":"Jordan Gill","startTime":1933.72,"endTime":1936.48,"body":"that out, as I was working with"},{"speaker":"Jordan Gill","startTime":1933.72,"endTime":1936.48,"body":"clients, they all were telling"},{"speaker":"Jordan Gill","startTime":1936.48,"endTime":1938.7,"body":"me that they had gotten their"},{"speaker":"Jordan Gill","startTime":1936.48,"endTime":1938.7,"body":"website done within like one or"},{"speaker":"Jordan Gill","startTime":1938.7,"endTime":1942.12,"body":"two months prior to coming to"},{"speaker":"Jordan Gill","startTime":1938.7,"endTime":1942.12,"body":"me. So I was like, Well, why"},{"speaker":"Jordan Gill","startTime":1942.15,"endTime":1945.21,"body":"wait one to two months. Like,"},{"speaker":"Jordan Gill","startTime":1942.15,"endTime":1945.21,"body":"let me go to some website"},{"speaker":"Jordan Gill","startTime":1945.21,"endTime":1949.5,"body":"designers and connect with them."},{"speaker":"Jordan Gill","startTime":1945.21,"endTime":1949.5,"body":"And it's gonna make them look"},{"speaker":"Jordan Gill","startTime":1949.5,"endTime":1953.79,"body":"really good. Because if somebody"},{"speaker":"Jordan Gill","startTime":1949.5,"endTime":1953.79,"body":"they fix the front end, but then"},{"speaker":"Jordan Gill","startTime":1953.79,"endTime":1956.34,"body":"their back end sucks, the"},{"speaker":"Jordan Gill","startTime":1953.79,"endTime":1956.34,"body":"business owner isn't gonna think"},{"speaker":"Jordan Gill","startTime":1956.34,"endTime":1958.65,"body":"it's their fault, they're gonna"},{"speaker":"Jordan Gill","startTime":1956.34,"endTime":1958.65,"body":"think it's the website's fault,"},{"speaker":"Jordan Gill","startTime":1958.86,"endTime":1961.35,"body":"because they're like, give me"},{"speaker":"Jordan Gill","startTime":1958.86,"endTime":1961.35,"body":"great enough leads, but really,"},{"speaker":"Jordan Gill","startTime":1961.35,"endTime":1965.67,"body":"their back end isn't organized."},{"speaker":"Jordan Gill","startTime":1961.35,"endTime":1965.67,"body":"So what's great now is when"},{"speaker":"Jordan Gill","startTime":1965.67,"endTime":1967.98,"body":"somebody is getting their"},{"speaker":"Jordan Gill","startTime":1965.67,"endTime":1967.98,"body":"website created, they can then"},{"speaker":"Jordan Gill","startTime":1967.98,"endTime":1972.09,"body":"come to me for a quick day, set"},{"speaker":"Jordan Gill","startTime":1967.98,"endTime":1972.09,"body":"up their CRM system connected to"},{"speaker":"Jordan Gill","startTime":1972.09,"endTime":1974.37,"body":"their website, and then the"},{"speaker":"Jordan Gill","startTime":1972.09,"endTime":1974.37,"body":"website designer looks amazing."},{"speaker":"Jordan Gill","startTime":1974.4,"endTime":1977.64,"body":"I don't need my name and lights."},{"speaker":"Jordan Gill","startTime":1974.4,"endTime":1977.64,"body":"But the website designer feels"},{"speaker":"Jordan Gill","startTime":1977.64,"endTime":1981.57,"body":"good, like, does their job, and"},{"speaker":"Jordan Gill","startTime":1977.64,"endTime":1981.57,"body":"I'm just an extension of their"},{"speaker":"Jordan Gill","startTime":1981.57,"endTime":1984.75,"body":"client journey. And so that's"},{"speaker":"Jordan Gill","startTime":1981.57,"endTime":1984.75,"body":"why I've been able to get"},{"speaker":"Jordan Gill","startTime":1984.87,"endTime":1987.75,"body":"referrals, you know, unlike a"},{"speaker":"Jordan Gill","startTime":1984.87,"endTime":1987.75,"body":"lot of people who are just like,"},{"speaker":"Jordan Gill","startTime":1987.78,"endTime":1990.99,"body":"send me clients, you know, like,"},{"speaker":"Jordan Gill","startTime":1987.78,"endTime":1990.99,"body":"I'm truly a part of their"},{"speaker":"Jordan Gill","startTime":1990.99,"endTime":1994.59,"body":"journey, I'm truly a part and an"},{"speaker":"Jordan Gill","startTime":1990.99,"endTime":1994.59,"body":"extension of their client"},{"speaker":"Jordan Gill","startTime":1994.59,"endTime":1997.8,"body":"experience. And so when you are"},{"speaker":"Jordan Gill","startTime":1994.59,"endTime":1997.8,"body":"able to insert yourself like"},{"speaker":"Jordan Gill","startTime":1997.8,"endTime":2001.61,"body":"that, then referrals come a lot"},{"speaker":"Jordan Gill","startTime":1997.8,"endTime":2001.61,"body":"easier. So if you this person is"},{"speaker":"Jordan Gill","startTime":2001.61,"endTime":2005.51,"body":"hosting those in home parties,"},{"speaker":"Jordan Gill","startTime":2001.61,"endTime":2005.51,"body":"or whatever for brides, like, if"},{"speaker":"Jordan Gill","startTime":2005.51,"endTime":2008.63,"body":"you are at every single one of"},{"speaker":"Jordan Gill","startTime":2005.51,"endTime":2008.63,"body":"those, or if you are whatever"},{"speaker":"Jordan Gill","startTime":2008.63,"endTime":2012.53,"body":"you sponsor the tea or whatever,"},{"speaker":"Jordan Gill","startTime":2008.63,"endTime":2012.53,"body":"like that will help. And that is"},{"speaker":"Jordan Gill","startTime":2012.53,"endTime":2016.01,"body":"a way that they're going to say,"},{"speaker":"Jordan Gill","startTime":2012.53,"endTime":2016.01,"body":"hey, they're providing value to"},{"speaker":"Jordan Gill","startTime":2016.04,"endTime":2018.8,"body":"me. So I want to provide value"},{"speaker":"Jordan Gill","startTime":2016.04,"endTime":2018.8,"body":"to them kind of that law of"},{"speaker":"Jordan Gill","startTime":2018.8,"endTime":2021.98,"body":"reciprocity is at play there"},{"speaker":"Jordan Gill","startTime":2018.8,"endTime":2021.98,"body":"where you don't have to be like"},{"speaker":"Jordan Gill","startTime":2021.98,"endTime":2025.01,"body":"send me clients send me clients"},{"speaker":"Jordan Gill","startTime":2021.98,"endTime":2025.01,"body":"all the time. Because Newsflash,"},{"speaker":"Jordan Gill","startTime":2025.01,"endTime":2028.7,"body":"we all want more clients. Thank"},{"speaker":"Jordan Gill","startTime":2025.01,"endTime":2028.7,"body":"you so much, right? So. So those"},{"speaker":"Jordan Gill","startTime":2028.7,"endTime":2033.05,"body":"are two, two ways that I would"},{"speaker":"Jordan Gill","startTime":2028.7,"endTime":2033.05,"body":"say photographers specifically"},{"speaker":"Jordan Gill","startTime":2033.08,"endTime":2034.97,"body":"could be able to find their VIP"},{"speaker":"Jordan Gill","startTime":2033.08,"endTime":2034.97,"body":"day clients."},{"speaker":"Annemie Tonken","startTime":2035.0,"endTime":2038.84,"body":"That's amazing."},{"speaker":"Annemie Tonken","startTime":2035.0,"endTime":2038.84,"body":"I can't wait to go back and"},{"speaker":"Annemie Tonken","startTime":2038.84,"endTime":2041.57,"body":"listen to that, that you"},{"speaker":"Annemie Tonken","startTime":2038.84,"endTime":2041.57,"body":"everything you just said again,"},{"speaker":"Annemie Tonken","startTime":2041.57,"endTime":2045.47,"body":"and like write it all down. But"},{"speaker":"Annemie Tonken","startTime":2041.57,"endTime":2045.47,"body":"just off the top of my head, you"},{"speaker":"Annemie Tonken","startTime":2045.47,"endTime":2048.35,"body":"know, I think, tell me if I'm"},{"speaker":"Annemie Tonken","startTime":2045.47,"endTime":2048.35,"body":"wrong, but it seems like what"},{"speaker":"Annemie Tonken","startTime":2048.35,"endTime":2051.68,"body":"you're saying is one of the"},{"speaker":"Annemie Tonken","startTime":2048.35,"endTime":2051.68,"body":"smartest ways that you can set"},{"speaker":"Annemie Tonken","startTime":2051.68,"endTime":2054.26,"body":"yourself up to connect with the"},{"speaker":"Annemie Tonken","startTime":2051.68,"endTime":2054.26,"body":"right people for this is to"},{"speaker":"Annemie Tonken","startTime":2054.26,"endTime":2057.02,"body":"really think about and I guess"},{"speaker":"Annemie Tonken","startTime":2054.26,"endTime":2057.02,"body":"if we take it back to sort of"},{"speaker":"Annemie Tonken","startTime":2057.02,"endTime":2061.34,"body":"the stage of the of the model,"},{"speaker":"Annemie Tonken","startTime":2057.02,"endTime":2061.34,"body":"or the model of the VIP day that"},{"speaker":"Annemie Tonken","startTime":2061.34,"endTime":2064.55,"body":"you're offering, if you're"},{"speaker":"Annemie Tonken","startTime":2061.34,"endTime":2064.55,"body":"offering that sort of founders"},{"speaker":"Annemie Tonken","startTime":2064.58,"endTime":2070.34,"body":"area, you know, founding kind of"},{"speaker":"Annemie Tonken","startTime":2064.58,"endTime":2070.34,"body":"VIP day, then you want to find"},{"speaker":"Annemie Tonken","startTime":2070.37,"endTime":2074.54,"body":"you want to think about what"},{"speaker":"Annemie Tonken","startTime":2070.37,"endTime":2074.54,"body":"other providers or services or"},{"speaker":"Annemie Tonken","startTime":2074.54,"endTime":2079.73,"body":"whatever that that client needs,"},{"speaker":"Annemie Tonken","startTime":2074.54,"endTime":2079.73,"body":"and then how can you help that"},{"speaker":"Annemie Tonken","startTime":2079.76,"endTime":2083.9,"body":"other provider and this is like"},{"speaker":"Annemie Tonken","startTime":2079.76,"endTime":2083.9,"body":"networking, kind of one on one,"},{"speaker":"Annemie Tonken","startTime":2083.9,"endTime":2089.24,"body":"but at the same time. It's"},{"speaker":"Annemie Tonken","startTime":2083.9,"endTime":2089.24,"body":"amazing how few people are"},{"speaker":"Annemie Tonken","startTime":2089.24,"endTime":2092.24,"body":"really thinking strategically"},{"speaker":"Annemie Tonken","startTime":2089.24,"endTime":2092.24,"body":"about that when we're talking"},{"speaker":"Annemie Tonken","startTime":2092.24,"endTime":2096.5,"body":"about the small business space."},{"speaker":"Annemie Tonken","startTime":2092.24,"endTime":2096.5,"body":"And all you need are one or two"},{"speaker":"Annemie Tonken","startTime":2096.53,"endTime":2099.68,"body":"of those really good connections"},{"speaker":"Annemie Tonken","startTime":2096.53,"endTime":2099.68,"body":"if you're a wedding photographer"},{"speaker":"Annemie Tonken","startTime":2099.68,"endTime":2103.79,"body":"obvious like wedding planners,"},{"speaker":"Annemie Tonken","startTime":2099.68,"endTime":2103.79,"body":"you know, bridal events like"},{"speaker":"Annemie Tonken","startTime":2103.79,"endTime":2108.08,"body":"you're talking about, but when"},{"speaker":"Annemie Tonken","startTime":2103.79,"endTime":2108.08,"body":"you're a family photographer,"},{"speaker":"Annemie Tonken","startTime":2108.32,"endTime":2113.48,"body":"real estate agents, interior"},{"speaker":"Annemie Tonken","startTime":2108.32,"endTime":2113.48,"body":"designers, if you are doing"},{"speaker":"Annemie Tonken","startTime":2113.51,"endTime":2117.62,"body":"newborn stuff, then obviously"},{"speaker":"Annemie Tonken","startTime":2113.51,"endTime":2117.62,"body":"the birth community, doulas,"},{"speaker":"Annemie Tonken","startTime":2117.65,"endTime":2120.92,"body":"midwives, birth centers,"},{"speaker":"Annemie Tonken","startTime":2117.65,"endTime":2120.92,"body":"hospitals, like there's so many"},{"speaker":"Annemie Tonken","startTime":2120.92,"endTime":2124.88,"body":"good ones. And so if you're"},{"speaker":"Annemie Tonken","startTime":2120.92,"endTime":2124.88,"body":"providing value to them, and"},{"speaker":"Annemie Tonken","startTime":2124.88,"endTime":2129.53,"body":"putting yourself kind of in the"},{"speaker":"Annemie Tonken","startTime":2124.88,"endTime":2129.53,"body":"in the, in the midst of that"},{"speaker":"Annemie Tonken","startTime":2129.53,"endTime":2133.25,"body":"community, then then you're"},{"speaker":"Annemie Tonken","startTime":2129.53,"endTime":2133.25,"body":"going to position yourself"},{"speaker":"Annemie Tonken","startTime":2133.28,"endTime":2136.37,"body":"effectively as an expert. And"},{"speaker":"Annemie Tonken","startTime":2133.28,"endTime":2136.37,"body":"that's when people are like,"},{"speaker":"Annemie Tonken","startTime":2136.37,"endTime":2141.26,"body":"great. I just want the expert to"},{"speaker":"Annemie Tonken","startTime":2136.37,"endTime":2141.26,"body":"take me on this VIP journey."},{"speaker":"Annemie Tonken","startTime":2141.38,"endTime":2146.42,"body":"Yeah, exactly. Exactly. Amazing."},{"speaker":"Annemie Tonken","startTime":2141.38,"endTime":2146.42,"body":"So much good information. Okay."},{"speaker":"Annemie Tonken","startTime":2146.78,"endTime":2149.99,"body":"And I know that we have limited"},{"speaker":"Annemie Tonken","startTime":2146.78,"endTime":2149.99,"body":"time. So I want to honor that."},{"speaker":"Annemie Tonken","startTime":2149.99,"endTime":2152.93,"body":"But I also know that everyone"},{"speaker":"Annemie Tonken","startTime":2149.99,"endTime":2152.93,"body":"listening is going to be like,"},{"speaker":"Annemie Tonken","startTime":2152.93,"endTime":2155.99,"body":"no, no, I need more, I need"},{"speaker":"Annemie Tonken","startTime":2152.93,"endTime":2155.99,"body":"more. So Jordan, tell everyone"},{"speaker":"Annemie Tonken","startTime":2155.99,"endTime":2158.99,"body":"where they can find you. And"},{"speaker":"Annemie Tonken","startTime":2155.99,"endTime":2158.99,"body":"where they can learn more about"},{"speaker":"Annemie Tonken","startTime":2158.99,"endTime":2160.49,"body":"VIP days, if they're interested."},{"speaker":"Jordan Gill","startTime":2160.55,"endTime":2164.87,"body":"Yes. So if you're"},{"speaker":"Jordan Gill","startTime":2160.55,"endTime":2164.87,"body":"wanting, like a lay of the land,"},{"speaker":"Jordan Gill","startTime":2164.87,"endTime":2167.9,"body":"like, Okay, I want to learn more"},{"speaker":"Jordan Gill","startTime":2164.87,"endTime":2167.9,"body":"about what a successful VIP day"},{"speaker":"Jordan Gill","startTime":2167.9,"endTime":2170.72,"body":"can look like, then I would"},{"speaker":"Jordan Gill","startTime":2167.9,"endTime":2170.72,"body":"suggest going to our roadmap,"},{"speaker":"Jordan Gill","startTime":2171.02,"endTime":2174.71,"body":"which honestly, we'll have the"},{"speaker":"Jordan Gill","startTime":2171.02,"endTime":2174.71,"body":"link in the show notes, I'm sure"},{"speaker":"Jordan Gill","startTime":2175.22,"endTime":2177.71,"body":"for you to check that out. And"},{"speaker":"Jordan Gill","startTime":2175.22,"endTime":2177.71,"body":"that's just kind of the the nine"},{"speaker":"Jordan Gill","startTime":2177.71,"endTime":2181.67,"body":"parts of every successful VIP"},{"speaker":"Jordan Gill","startTime":2177.71,"endTime":2181.67,"body":"day plus three mistakes, we see"},{"speaker":"Jordan Gill","startTime":2181.7,"endTime":2186.02,"body":"way too commonly around people"},{"speaker":"Jordan Gill","startTime":2181.7,"endTime":2186.02,"body":"building their VIP days. And if"},{"speaker":"Jordan Gill","startTime":2186.02,"endTime":2188.6,"body":"you're like, Okay, I already"},{"speaker":"Jordan Gill","startTime":2186.02,"endTime":2188.6,"body":"know I'm like, want to do VIP"},{"speaker":"Jordan Gill","startTime":2188.6,"endTime":2192.14,"body":"days, but like, what type of VIP"},{"speaker":"Jordan Gill","startTime":2188.6,"endTime":2192.14,"body":"days should I do, then we have a"},{"speaker":"Jordan Gill","startTime":2192.14,"endTime":2197.03,"body":"quiz for that. And that is where"},{"speaker":"Jordan Gill","startTime":2192.14,"endTime":2197.03,"body":"we let you know which VIP day"},{"speaker":"Jordan Gill","startTime":2197.03,"endTime":2200.66,"body":"type you should create based on"},{"speaker":"Jordan Gill","startTime":2197.03,"endTime":2200.66,"body":"your preferences, your energetic"},{"speaker":"Jordan Gill","startTime":2200.66,"endTime":2205.49,"body":"capacity. And then we give video"},{"speaker":"Jordan Gill","startTime":2200.66,"endTime":2205.49,"body":"examples after you take the quiz"},{"speaker":"Jordan Gill","startTime":2205.49,"endTime":2209.63,"body":"of your type. So you can listen"},{"speaker":"Jordan Gill","startTime":2205.49,"endTime":2209.63,"body":"to how different people"},{"speaker":"Jordan Gill","startTime":2209.63,"endTime":2213.2,"body":"structure theirs, or how they"},{"speaker":"Jordan Gill","startTime":2209.63,"endTime":2213.2,"body":"market them, all that sort of"},{"speaker":"Jordan Gill","startTime":2213.2,"endTime":2217.19,"body":"stuff. So lots of fun resources"},{"speaker":"Jordan Gill","startTime":2213.2,"endTime":2217.19,"body":"to be had. Excellent."},{"speaker":"Annemie Tonken","startTime":2217.19,"endTime":2220.52,"body":"And I will for"},{"speaker":"Annemie Tonken","startTime":2217.19,"endTime":2220.52,"body":"sure link both of those in the"},{"speaker":"Annemie Tonken","startTime":2220.52,"endTime":2224.27,"body":"show notes. And then is there."},{"speaker":"Annemie Tonken","startTime":2220.52,"endTime":2224.27,"body":"Do you want to share your"},{"speaker":"Annemie Tonken","startTime":2224.27,"endTime":2227.78,"body":"website or your Instagram just"},{"speaker":"Annemie Tonken","startTime":2224.27,"endTime":2227.78,"body":"verbally in case somebody is not"},{"speaker":"Annemie Tonken","startTime":2227.78,"endTime":2230.09,"body":"like sitting at the computer?"},{"speaker":"Annemie Tonken","startTime":2227.78,"endTime":2230.09,"body":"Yeah."},{"speaker":"Unknown","startTime":2231.32,"endTime":2235.91,"body":"Yeah. So my website is"},{"speaker":"Unknown","startTime":2231.32,"endTime":2235.91,"body":"systems plural, because it's"},{"speaker":"Unknown","startTime":2235.94,"endTime":2240.71,"body":"many systems, systems saved"},{"speaker":"Unknown","startTime":2235.94,"endTime":2240.71,"body":"me.com. And then our Instagram"},{"speaker":"Unknown","startTime":2240.71,"endTime":2244.43,"body":"is at system stage me as well,"},{"speaker":"Unknown","startTime":2240.71,"endTime":2244.43,"body":"plural. So we try to make it"},{"speaker":"Unknown","startTime":2244.43,"endTime":2245.57,"body":"really easy....branding,"},{"speaker":"Annemie Tonken","startTime":2245.71,"endTime":2247.81,"body":"love it. I know."},{"speaker":"Annemie Tonken","startTime":2245.71,"endTime":2247.81,"body":"And it was funny, you were"},{"speaker":"Annemie Tonken","startTime":2247.81,"endTime":2250.96,"body":"talking about your brand"},{"speaker":"Annemie Tonken","startTime":2247.81,"endTime":2250.96,"body":"photography experience earlier."},{"speaker":"Annemie Tonken","startTime":2250.96,"endTime":2255.04,"body":"And I was I was going to jump in"},{"speaker":"Annemie Tonken","startTime":2250.96,"endTime":2255.04,"body":"and say, which is so onpoint"},{"speaker":"Annemie Tonken","startTime":2255.04,"endTime":2258.64,"body":"like you've got such great"},{"speaker":"Annemie Tonken","startTime":2255.04,"endTime":2258.64,"body":"branding and such great branding"},{"speaker":"Annemie Tonken","startTime":2258.64,"endTime":2261.19,"body":"photography. So shout out to"},{"speaker":"Annemie Tonken","startTime":2258.64,"endTime":2261.19,"body":"your brand photographer."},{"speaker":"Jordan Gill","startTime":2261.7,"endTime":2264.76,"body":"Yes, thank you."},{"speaker":"Jordan Gill","startTime":2261.7,"endTime":2264.76,"body":"Yeah, it's a Brandon used to be"},{"speaker":"Jordan Gill","startTime":2264.91,"endTime":2268.48,"body":"a bad word for me, we did not"},{"speaker":"Jordan Gill","startTime":2264.91,"endTime":2268.48,"body":"have a good relationship. But"},{"speaker":"Jordan Gill","startTime":2268.51,"endTime":2271.96,"body":"when you find somebody who"},{"speaker":"Jordan Gill","startTime":2268.51,"endTime":2271.96,"body":"actually listens and sees you,"},{"speaker":"Jordan Gill","startTime":2272.53,"endTime":2274.99,"body":"it makes such a big difference."},{"speaker":"Jordan Gill","startTime":2272.53,"endTime":2274.99,"body":"Because that was really the"},{"speaker":"Jordan Gill","startTime":2274.99,"endTime":2278.05,"body":"missing piece was everyone was"},{"speaker":"Jordan Gill","startTime":2274.99,"endTime":2278.05,"body":"putting their own spin on who"},{"speaker":"Jordan Gill","startTime":2278.05,"endTime":2281.32,"body":"they thought I was versus"},{"speaker":"Jordan Gill","startTime":2278.05,"endTime":2281.32,"body":"actually listening and knowing"},{"speaker":"Jordan Gill","startTime":2281.32,"endTime":2284.83,"body":"and like digesting who it is I"},{"speaker":"Jordan Gill","startTime":2281.32,"endTime":2284.83,"body":"was. So I really appreciate that"},{"speaker":"Jordan Gill","startTime":2284.83,"endTime":2287.08,"body":"feedback. It's been a journey."},{"speaker":"Annemie Tonken","startTime":2287.74,"endTime":2289.96,"body":"And that's good"},{"speaker":"Annemie Tonken","startTime":2287.74,"endTime":2289.96,"body":"feedback for every single brand"},{"speaker":"Annemie Tonken","startTime":2289.96,"endTime":2293.32,"body":"photographer who's listening"},{"speaker":"Annemie Tonken","startTime":2289.96,"endTime":2293.32,"body":"right now because that is what"},{"speaker":"Annemie Tonken","startTime":2293.44,"endTime":2298.18,"body":"they're all striving to do,"},{"speaker":"Annemie Tonken","startTime":2293.44,"endTime":2298.18,"body":"hopefully. Yeah. Well, this has"},{"speaker":"Annemie Tonken","startTime":2298.18,"endTime":2301.48,"body":"been great I am because it was"},{"speaker":"Annemie Tonken","startTime":2298.18,"endTime":2301.48,"body":"everything that I was hoping it"},{"speaker":"Annemie Tonken","startTime":2301.48,"endTime":2304.3,"body":"would be and more so thank you"},{"speaker":"Annemie Tonken","startTime":2301.48,"endTime":2304.3,"body":"so much for coming on the show"},{"speaker":"Annemie Tonken","startTime":2304.3,"endTime":2307.12,"body":"and and I hope you have a great"},{"speaker":"Annemie Tonken","startTime":2304.3,"endTime":2307.12,"body":"day. Yes."},{"speaker":"Jordan Gill","startTime":2307.12,"endTime":2308.77,"body":"Thank you so much"},{"speaker":"Jordan Gill","startTime":2307.12,"endTime":2308.77,"body":"for having me. Really appreciate"},{"speaker":"Jordan Gill","startTime":2308.77,"endTime":2309.34,"body":"it. Have fun."},{"speaker":"Annemie Tonken","startTime":2310.81,"endTime":2313.09,"body":"Well, that's it"},{"speaker":"Annemie Tonken","startTime":2310.81,"endTime":2313.09,"body":"for this week's episode of This"},{"speaker":"Annemie Tonken","startTime":2313.09,"endTime":2316.84,"body":"can't be that hard. I'll be back"},{"speaker":"Annemie Tonken","startTime":2313.09,"endTime":2316.84,"body":"Same time, same place next week."},{"speaker":"Annemie Tonken","startTime":2317.35,"endTime":2320.08,"body":"In the meantime, you can find"},{"speaker":"Annemie Tonken","startTime":2317.35,"endTime":2320.08,"body":"more information about this"},{"speaker":"Annemie Tonken","startTime":2320.08,"endTime":2323.02,"body":"episode, along with all the"},{"speaker":"Annemie Tonken","startTime":2320.08,"endTime":2323.02,"body":"relevant links, notes and"},{"speaker":"Annemie Tonken","startTime":2323.02,"endTime":2327.88,"body":"downloads at this can't be that"},{"speaker":"Annemie Tonken","startTime":2323.02,"endTime":2327.88,"body":"hard.com/learn If you liked the"},{"speaker":"Annemie Tonken","startTime":2327.88,"endTime":2331.42,"body":"podcast, be sure to hit the"},{"speaker":"Annemie Tonken","startTime":2327.88,"endTime":2331.42,"body":"subscribe button. Even better,"},{"speaker":"Annemie Tonken","startTime":2331.6,"endTime":2335.26,"body":"share the love by leaving a"},{"speaker":"Annemie Tonken","startTime":2331.6,"endTime":2335.26,"body":"review on iTunes. And as always,"},{"speaker":"Annemie Tonken","startTime":2335.44,"endTime":2338.95,"body":"thanks so much for joining me. I"},{"speaker":"Annemie Tonken","startTime":2335.44,"endTime":2338.95,"body":"hope you have a fantastic week."}]}