{"version":"1.0.0","segments":[{"speaker":"Annemie Tonken","startTime":0.36,"endTime":3.75,"body":"So here's a fun"},{"speaker":"Annemie Tonken","startTime":0.36,"endTime":3.75,"body":"story for you. A couple of weeks"},{"speaker":"Annemie Tonken","startTime":3.75,"endTime":6.84,"body":"ago, Riley was out of town and I"},{"speaker":"Annemie Tonken","startTime":3.75,"endTime":6.84,"body":"was home alone with our two"},{"speaker":"Annemie Tonken","startTime":6.84,"endTime":11.97,"body":"older dogs, Otis and Florence,"},{"speaker":"Annemie Tonken","startTime":6.84,"endTime":11.97,"body":"and our 12 week old puppy lasso,"},{"speaker":"Annemie Tonken","startTime":12.15,"endTime":16.47,"body":"who we had just rescued four"},{"speaker":"Annemie Tonken","startTime":12.15,"endTime":16.47,"body":"days prior. So I was trying to"},{"speaker":"Annemie Tonken","startTime":16.47,"endTime":19.68,"body":"feed everyone breakfast. But you"},{"speaker":"Annemie Tonken","startTime":16.47,"endTime":19.68,"body":"know, feeding time with a puppy"},{"speaker":"Annemie Tonken","startTime":19.68,"endTime":23.28,"body":"is kind of crazy, right? So"},{"speaker":"Annemie Tonken","startTime":19.68,"endTime":23.28,"body":"whereas the older dogs know how"},{"speaker":"Annemie Tonken","startTime":23.28,"endTime":28.02,"body":"to sit and wait patiently lassos"},{"speaker":"Annemie Tonken","startTime":23.28,"endTime":28.02,"body":"at that age where he is so"},{"speaker":"Annemie Tonken","startTime":28.02,"endTime":31.59,"body":"excited when it's time to eat"},{"speaker":"Annemie Tonken","startTime":28.02,"endTime":31.59,"body":"that he can barely sit still. So"},{"speaker":"Annemie Tonken","startTime":31.62,"endTime":35.1,"body":"on this particular morning,"},{"speaker":"Annemie Tonken","startTime":31.62,"endTime":35.1,"body":"Otis, who was 11, and he's"},{"speaker":"Annemie Tonken","startTime":35.1,"endTime":38.58,"body":"starting to show his age a bit"},{"speaker":"Annemie Tonken","startTime":35.1,"endTime":38.58,"body":"was feeling, I'm guessing kind"},{"speaker":"Annemie Tonken","startTime":38.58,"endTime":41.55,"body":"of stressed out by this little"},{"speaker":"Annemie Tonken","startTime":38.58,"endTime":41.55,"body":"fireball bouncing all over the"},{"speaker":"Annemie Tonken","startTime":41.55,"endTime":45.24,"body":"kitchen. So while I was in the"},{"speaker":"Annemie Tonken","startTime":41.55,"endTime":45.24,"body":"next room, preparing their food,"},{"speaker":"Annemie Tonken","startTime":45.39,"endTime":50.61,"body":"he did what he sometimes does"},{"speaker":"Annemie Tonken","startTime":45.39,"endTime":50.61,"body":"when he's stressed, and he goes"},{"speaker":"Annemie Tonken","startTime":50.61,"endTime":55.62,"body":"to the water bowl, and he drank"},{"speaker":"Annemie Tonken","startTime":50.61,"endTime":55.62,"body":"like a gallon of water. Then I"},{"speaker":"Annemie Tonken","startTime":55.62,"endTime":58.92,"body":"walk into the kitchen, holding"},{"speaker":"Annemie Tonken","startTime":55.62,"endTime":58.92,"body":"these three bowls of dog food,"},{"speaker":"Annemie Tonken","startTime":58.95,"endTime":62.16,"body":"which immediately prompts the"},{"speaker":"Annemie Tonken","startTime":58.95,"endTime":62.16,"body":"puppy to start like jumping up"},{"speaker":"Annemie Tonken","startTime":62.16,"endTime":66.15,"body":"and trying to get the bowl. And"},{"speaker":"Annemie Tonken","startTime":62.16,"endTime":66.15,"body":"while I'm distracted with lasso,"},{"speaker":"Annemie Tonken","startTime":66.18,"endTime":70.32,"body":"I didn't see that Otis wasn't in"},{"speaker":"Annemie Tonken","startTime":66.18,"endTime":70.32,"body":"his normal spot. So then I trip"},{"speaker":"Annemie Tonken","startTime":70.32,"endTime":74.91,"body":"over him, which startles him"},{"speaker":"Annemie Tonken","startTime":70.32,"endTime":74.91,"body":"makes him barf that full gallon"},{"speaker":"Annemie Tonken","startTime":74.91,"endTime":79.29,"body":"of water all over my bare feet."},{"speaker":"Annemie Tonken","startTime":74.91,"endTime":79.29,"body":"And between being kind of off"},{"speaker":"Annemie Tonken","startTime":79.29,"endTime":84.93,"body":"balance, and being surprised by"},{"speaker":"Annemie Tonken","startTime":79.29,"endTime":84.93,"body":"being vomited on, I spilled all"},{"speaker":"Annemie Tonken","startTime":84.93,"endTime":88.02,"body":"three different bowls of kibble"},{"speaker":"Annemie Tonken","startTime":84.93,"endTime":88.02,"body":"all over the kitchen floor,"},{"speaker":"Annemie Tonken","startTime":88.05,"endTime":92.64,"body":"which sent all three dogs into a"},{"speaker":"Annemie Tonken","startTime":88.05,"endTime":92.64,"body":"total frenzy. So I almost wish"},{"speaker":"Annemie Tonken","startTime":92.67,"endTime":96.0,"body":"almost that I had a video of"},{"speaker":"Annemie Tonken","startTime":92.67,"endTime":96.0,"body":"this scenario, it was like"},{"speaker":"Annemie Tonken","startTime":96.03,"endTime":99.78,"body":"straight out of a movie. And"},{"speaker":"Annemie Tonken","startTime":96.03,"endTime":99.78,"body":"although I can laugh about it"},{"speaker":"Annemie Tonken","startTime":99.78,"endTime":103.35,"body":"now, at the time, it was like I"},{"speaker":"Annemie Tonken","startTime":99.78,"endTime":103.35,"body":"don't know, I could even sort of"},{"speaker":"Annemie Tonken","startTime":103.35,"endTime":106.41,"body":"laugh about it then. But I was"},{"speaker":"Annemie Tonken","startTime":103.35,"endTime":106.41,"body":"pre caffeine it was, it was"},{"speaker":"Annemie Tonken","startTime":106.41,"endTime":109.59,"body":"rough start to a day when I"},{"speaker":"Annemie Tonken","startTime":106.41,"endTime":109.59,"body":"think about the fact that we"},{"speaker":"Annemie Tonken","startTime":109.59,"endTime":113.82,"body":"have several months of this kind"},{"speaker":"Annemie Tonken","startTime":109.59,"endTime":113.82,"body":"of puppy chaos ahead of us."},{"speaker":"Annemie Tonken","startTime":113.82,"endTime":117.84,"body":"Sometimes I just want to curl up"},{"speaker":"Annemie Tonken","startTime":113.82,"endTime":117.84,"body":"and take a nap. But the thing is"},{"speaker":"Annemie Tonken","startTime":117.87,"endTime":122.31,"body":"as cute and as exciting as a"},{"speaker":"Annemie Tonken","startTime":117.87,"endTime":122.31,"body":"puppy is the reason we got him"},{"speaker":"Annemie Tonken","startTime":122.31,"endTime":126.18,"body":"the reason that I am sort of"},{"speaker":"Annemie Tonken","startTime":122.31,"endTime":126.18,"body":"putting us through all of this"},{"speaker":"Annemie Tonken","startTime":126.21,"endTime":129.87,"body":"is that I believe, and I know"},{"speaker":"Annemie Tonken","startTime":126.21,"endTime":129.87,"body":"that it will get easier and"},{"speaker":"Annemie Tonken","startTime":129.87,"endTime":133.92,"body":"easier and better and better."},{"speaker":"Annemie Tonken","startTime":129.87,"endTime":133.92,"body":"This first year of training and"},{"speaker":"Annemie Tonken","startTime":133.92,"endTime":138.21,"body":"sleepless nights and puddles on"},{"speaker":"Annemie Tonken","startTime":133.92,"endTime":138.21,"body":"the floor is a very small price"},{"speaker":"Annemie Tonken","startTime":138.21,"endTime":142.47,"body":"to pay for what I know will be"},{"speaker":"Annemie Tonken","startTime":138.21,"endTime":142.47,"body":"years of wonderful love and"},{"speaker":"Annemie Tonken","startTime":142.47,"endTime":144.96,"body":"companionship. And that got me"},{"speaker":"Annemie Tonken","startTime":142.47,"endTime":144.96,"body":"thinking about running a"},{"speaker":"Annemie Tonken","startTime":144.96,"endTime":148.86,"body":"business, how exciting it is,"},{"speaker":"Annemie Tonken","startTime":144.96,"endTime":148.86,"body":"how hard it is, how long the"},{"speaker":"Annemie Tonken","startTime":148.86,"endTime":153.15,"body":"road feels sometimes and how"},{"speaker":"Annemie Tonken","startTime":148.86,"endTime":153.15,"body":"worth it it all can be. So I"},{"speaker":"Annemie Tonken","startTime":153.15,"endTime":157.23,"body":"figured that I would take a"},{"speaker":"Annemie Tonken","startTime":153.15,"endTime":157.23,"body":"little break from the bigger,"},{"speaker":"Annemie Tonken","startTime":157.29,"endTime":161.31,"body":"you know, business II stuff to"},{"speaker":"Annemie Tonken","startTime":157.29,"endTime":161.31,"body":"share some of the thoughts that"},{"speaker":"Annemie Tonken","startTime":161.31,"endTime":163.23,"body":"are rolling around in my head"},{"speaker":"Annemie Tonken","startTime":161.31,"endTime":163.23,"body":"this week."},{"speaker":"Annemie Tonken","startTime":164.61,"endTime":168.27,"body":"Welcome to this can't be that"},{"speaker":"Annemie Tonken","startTime":164.61,"endTime":168.27,"body":"hard. My name is Annemie Tonken."},{"speaker":"Annemie Tonken","startTime":168.27,"endTime":171.24,"body":"And I help photographers run"},{"speaker":"Annemie Tonken","startTime":168.27,"endTime":171.24,"body":"profitable, sustainable"},{"speaker":"Annemie Tonken","startTime":171.24,"endTime":175.38,"body":"businesses that they love. Each"},{"speaker":"Annemie Tonken","startTime":171.24,"endTime":175.38,"body":"week on the podcast, I cover"},{"speaker":"Annemie Tonken","startTime":175.38,"endTime":179.13,"body":"simple, actionable strategies"},{"speaker":"Annemie Tonken","startTime":175.38,"endTime":179.13,"body":"and systems that photographers"},{"speaker":"Annemie Tonken","startTime":179.13,"endTime":182.91,"body":"at every level of experience can"},{"speaker":"Annemie Tonken","startTime":179.13,"endTime":182.91,"body":"use to earn more money in a more"},{"speaker":"Annemie Tonken","startTime":182.91,"endTime":186.63,"body":"sustainable way. Running a"},{"speaker":"Annemie Tonken","startTime":182.91,"endTime":186.63,"body":"photography business doesn't"},{"speaker":"Annemie Tonken","startTime":186.63,"endTime":190.38,"body":"have to be that hard. You can do"},{"speaker":"Annemie Tonken","startTime":186.63,"endTime":190.38,"body":"it. And I can show you how"},{"speaker":"Annemie Tonken","startTime":194.23,"endTime":197.86,"body":"Puppies are all those things,"},{"speaker":"Annemie Tonken","startTime":194.23,"endTime":197.86,"body":"right? They're so cute. They're"},{"speaker":"Annemie Tonken","startTime":197.86,"endTime":201.94,"body":"so easy to idealize because from"},{"speaker":"Annemie Tonken","startTime":197.86,"endTime":201.94,"body":"the outside, they're pretty"},{"speaker":"Annemie Tonken","startTime":201.94,"endTime":206.71,"body":"ideal. They're adorable. They're"},{"speaker":"Annemie Tonken","startTime":201.94,"endTime":206.71,"body":"full of potential. And at least"},{"speaker":"Annemie Tonken","startTime":206.71,"endTime":209.89,"body":"in theory, they will love you"},{"speaker":"Annemie Tonken","startTime":206.71,"endTime":209.89,"body":"forever and ever. But we've all"},{"speaker":"Annemie Tonken","startTime":209.89,"endTime":213.37,"body":"heard of those people who adopt"},{"speaker":"Annemie Tonken","startTime":209.89,"endTime":213.37,"body":"a puppy on a whim without really"},{"speaker":"Annemie Tonken","startTime":213.37,"endTime":216.16,"body":"giving it any thought. And then"},{"speaker":"Annemie Tonken","startTime":213.37,"endTime":216.16,"body":"a few weeks later, they're back"},{"speaker":"Annemie Tonken","startTime":216.16,"endTime":218.74,"body":"at the shelter saying, you know,"},{"speaker":"Annemie Tonken","startTime":216.16,"endTime":218.74,"body":"we just didn't know what we were"},{"speaker":"Annemie Tonken","startTime":218.74,"endTime":221.5,"body":"getting into. And that's"},{"speaker":"Annemie Tonken","startTime":218.74,"endTime":221.5,"body":"actually how I got my dog"},{"speaker":"Annemie Tonken","startTime":221.5,"endTime":226.12,"body":"Florence, thanks to not one but"},{"speaker":"Annemie Tonken","startTime":221.5,"endTime":226.12,"body":"two families who returned her to"},{"speaker":"Annemie Tonken","startTime":226.12,"endTime":228.82,"body":"the shelter for being kind of"},{"speaker":"Annemie Tonken","startTime":226.12,"endTime":228.82,"body":"more than they had bargained"},{"speaker":"Annemie Tonken","startTime":228.82,"endTime":229.24,"body":"for."},{"speaker":"Annemie Tonken","startTime":229.27,"endTime":233.32,"body":"The same is often true of a new"},{"speaker":"Annemie Tonken","startTime":229.27,"endTime":233.32,"body":"business, right? People open up"},{"speaker":"Annemie Tonken","startTime":233.32,"endTime":237.97,"body":"their photo business thinking,"},{"speaker":"Annemie Tonken","startTime":233.32,"endTime":237.97,"body":"to quote my favorite podcasts,"},{"speaker":"Annemie Tonken","startTime":238.0,"endTime":241.57,"body":"this can't be that hard. You"},{"speaker":"Annemie Tonken","startTime":238.0,"endTime":241.57,"body":"know, I love taking photos. And"},{"speaker":"Annemie Tonken","startTime":241.57,"endTime":244.75,"body":"once I start a business, I'll be"},{"speaker":"Annemie Tonken","startTime":241.57,"endTime":244.75,"body":"able to make money taking photos"},{"speaker":"Annemie Tonken","startTime":244.75,"endTime":248.05,"body":"as well. And then, you know,"},{"speaker":"Annemie Tonken","startTime":244.75,"endTime":248.05,"body":"fast forward three months, six"},{"speaker":"Annemie Tonken","startTime":248.05,"endTime":251.83,"body":"months a year, and their friends"},{"speaker":"Annemie Tonken","startTime":248.05,"endTime":251.83,"body":"and family who were telling them"},{"speaker":"Annemie Tonken","startTime":251.83,"endTime":255.25,"body":"like yeah, you should totally do"},{"speaker":"Annemie Tonken","startTime":251.83,"endTime":255.25,"body":"it are no longer the ones that"},{"speaker":"Annemie Tonken","startTime":255.25,"endTime":258.4,"body":"are hiring them. And maybe"},{"speaker":"Annemie Tonken","startTime":255.25,"endTime":258.4,"body":"they're having a hard time"},{"speaker":"Annemie Tonken","startTime":258.4,"endTime":260.77,"body":"getting booked. They're being"},{"speaker":"Annemie Tonken","startTime":258.4,"endTime":260.77,"body":"told their prices are too high."},{"speaker":"Annemie Tonken","startTime":260.77,"endTime":263.56,"body":"They're losing sleep because"},{"speaker":"Annemie Tonken","startTime":260.77,"endTime":263.56,"body":"they're staying up late trying"},{"speaker":"Annemie Tonken","startTime":263.56,"endTime":266.08,"body":"to figure out how to make their"},{"speaker":"Annemie Tonken","startTime":263.56,"endTime":266.08,"body":"business work, all that stuff"},{"speaker":"Annemie Tonken","startTime":266.14,"endTime":269.02,"body":"and they start to wonder what"},{"speaker":"Annemie Tonken","startTime":266.14,"endTime":269.02,"body":"they got themselves into. The"},{"speaker":"Annemie Tonken","startTime":269.02,"endTime":273.07,"body":"thing is, those of us who have"},{"speaker":"Annemie Tonken","startTime":269.02,"endTime":273.07,"body":"made it through that stage of"},{"speaker":"Annemie Tonken","startTime":273.07,"endTime":277.81,"body":"the game, know that the promise"},{"speaker":"Annemie Tonken","startTime":273.07,"endTime":277.81,"body":"that first motivated us to start"},{"speaker":"Annemie Tonken","startTime":277.81,"endTime":280.87,"body":"our business wasn't really"},{"speaker":"Annemie Tonken","startTime":277.81,"endTime":280.87,"body":"misguided. You can make good"},{"speaker":"Annemie Tonken","startTime":280.87,"endTime":285.22,"body":"money doing what you love every"},{"speaker":"Annemie Tonken","startTime":280.87,"endTime":285.22,"body":"day. It's just not as easy as it"},{"speaker":"Annemie Tonken","startTime":285.22,"endTime":288.91,"body":"looks. It's also not as"},{"speaker":"Annemie Tonken","startTime":285.22,"endTime":288.91,"body":"glamorous as you might have"},{"speaker":"Annemie Tonken","startTime":288.91,"endTime":292.93,"body":"thought it was going to be right"},{"speaker":"Annemie Tonken","startTime":288.91,"endTime":292.93,"body":"when it comes to having a puppy."},{"speaker":"Annemie Tonken","startTime":293.2,"endTime":298.09,"body":"You imagine taking long walks"},{"speaker":"Annemie Tonken","startTime":293.2,"endTime":298.09,"body":"cuddling with your puppy, all"},{"speaker":"Annemie Tonken","startTime":298.09,"endTime":300.49,"body":"the compliments that people are"},{"speaker":"Annemie Tonken","startTime":298.09,"endTime":300.49,"body":"going to pay you but because"},{"speaker":"Annemie Tonken","startTime":300.73,"endTime":304.27,"body":"your puppy is adorable, that"},{"speaker":"Annemie Tonken","startTime":300.73,"endTime":304.27,"body":"companionship that you'll have"},{"speaker":"Annemie Tonken","startTime":304.27,"endTime":308.14,"body":"for years and years on end. And"},{"speaker":"Annemie Tonken","startTime":304.27,"endTime":308.14,"body":"then in reality, there's a lot"},{"speaker":"Annemie Tonken","startTime":308.14,"endTime":312.52,"body":"of, you know, bodily functions"},{"speaker":"Annemie Tonken","startTime":308.14,"endTime":312.52,"body":"happening in places that perhaps"},{"speaker":"Annemie Tonken","startTime":312.52,"endTime":315.61,"body":"you were hoping they weren't"},{"speaker":"Annemie Tonken","startTime":312.52,"endTime":315.61,"body":"going to happen. Your furniture"},{"speaker":"Annemie Tonken","startTime":315.61,"endTime":320.02,"body":"is getting chewed up, your arms"},{"speaker":"Annemie Tonken","startTime":315.61,"endTime":320.02,"body":"have little pinprick holes all"},{"speaker":"Annemie Tonken","startTime":320.02,"endTime":324.1,"body":"over from those little needle"},{"speaker":"Annemie Tonken","startTime":320.02,"endTime":324.1,"body":"puppy teeth. And you're not"},{"speaker":"Annemie Tonken","startTime":324.1,"endTime":327.01,"body":"getting anywhere near as much"},{"speaker":"Annemie Tonken","startTime":324.1,"endTime":327.01,"body":"sleep as you normally do."},{"speaker":"Annemie Tonken","startTime":327.0,"endTime":330.54,"body":"Same kind of thing is true in a"},{"speaker":"Annemie Tonken","startTime":327.0,"endTime":330.54,"body":"business as well, right? When"},{"speaker":"Annemie Tonken","startTime":330.54,"endTime":335.25,"body":"you imagine opening a photo"},{"speaker":"Annemie Tonken","startTime":330.54,"endTime":335.25,"body":"business, you imagine spending"},{"speaker":"Annemie Tonken","startTime":335.25,"endTime":338.97,"body":"all your time taking photos,"},{"speaker":"Annemie Tonken","startTime":335.25,"endTime":338.97,"body":"you're getting accolades, and"},{"speaker":"Annemie Tonken","startTime":339.0,"endTime":342.72,"body":"those likes that you already got"},{"speaker":"Annemie Tonken","startTime":339.0,"endTime":342.72,"body":"on Instagram are being"},{"speaker":"Annemie Tonken","startTime":342.72,"endTime":346.74,"body":"multiplied by hundreds and"},{"speaker":"Annemie Tonken","startTime":342.72,"endTime":346.74,"body":"1000s. And you imagine filling"},{"speaker":"Annemie Tonken","startTime":346.74,"endTime":350.76,"body":"your calendar with clients who"},{"speaker":"Annemie Tonken","startTime":346.74,"endTime":350.76,"body":"just love what you do, and are"},{"speaker":"Annemie Tonken","startTime":350.79,"endTime":353.94,"body":"kind of throwing money at you to"},{"speaker":"Annemie Tonken","startTime":350.79,"endTime":353.94,"body":"do that, right. And then there's"},{"speaker":"Annemie Tonken","startTime":353.94,"endTime":357.87,"body":"the reality, where you're not"},{"speaker":"Annemie Tonken","startTime":353.94,"endTime":357.87,"body":"spending most of your time"},{"speaker":"Annemie Tonken","startTime":357.87,"endTime":360.81,"body":"taking pictures. Instead, you're"},{"speaker":"Annemie Tonken","startTime":357.87,"endTime":360.81,"body":"trying to, you know, run your"},{"speaker":"Annemie Tonken","startTime":360.81,"endTime":364.11,"body":"business and find new clients"},{"speaker":"Annemie Tonken","startTime":360.81,"endTime":364.11,"body":"and pay your bills, and all"},{"speaker":"Annemie Tonken","startTime":364.11,"endTime":368.07,"body":"those sorts of things. And when"},{"speaker":"Annemie Tonken","startTime":364.11,"endTime":368.07,"body":"it comes to like that, those"},{"speaker":"Annemie Tonken","startTime":368.07,"endTime":371.79,"body":"accolades, and that feedback,"},{"speaker":"Annemie Tonken","startTime":368.07,"endTime":371.79,"body":"even if you are still getting"},{"speaker":"Annemie Tonken","startTime":371.79,"endTime":376.14,"body":"good feedback, you realize that,"},{"speaker":"Annemie Tonken","startTime":371.79,"endTime":376.14,"body":"you know, just people telling"},{"speaker":"Annemie Tonken","startTime":376.14,"endTime":379.26,"body":"you, your photos are great,"},{"speaker":"Annemie Tonken","startTime":376.14,"endTime":379.26,"body":"doesn't end up paying the bills,"},{"speaker":"Annemie Tonken","startTime":379.26,"endTime":383.43,"body":"right. And as it turns out,"},{"speaker":"Annemie Tonken","startTime":379.26,"endTime":383.43,"body":"getting dollars from people is"},{"speaker":"Annemie Tonken","startTime":383.43,"endTime":387.0,"body":"harder than getting like the"},{"speaker":"Annemie Tonken","startTime":383.43,"endTime":387.0,"body":"double tap or the thumbs up. And"},{"speaker":"Annemie Tonken","startTime":387.0,"endTime":390.96,"body":"then when you do finally get"},{"speaker":"Annemie Tonken","startTime":387.0,"endTime":390.96,"body":"those clients to hire you, it's"},{"speaker":"Annemie Tonken","startTime":390.96,"endTime":393.75,"body":"not what you were kind of"},{"speaker":"Annemie Tonken","startTime":390.96,"endTime":393.75,"body":"thinking where somebody was just"},{"speaker":"Annemie Tonken","startTime":393.75,"endTime":398.25,"body":"going to give you free rein to"},{"speaker":"Annemie Tonken","startTime":393.75,"endTime":398.25,"body":"do what you wanted, especially"},{"speaker":"Annemie Tonken","startTime":398.25,"endTime":400.83,"body":"in the beginning of a business,"},{"speaker":"Annemie Tonken","startTime":398.25,"endTime":400.83,"body":"oftentimes, people are kind of"},{"speaker":"Annemie Tonken","startTime":400.83,"endTime":404.58,"body":"micromanaging or are directing"},{"speaker":"Annemie Tonken","startTime":400.83,"endTime":404.58,"body":"you telling you, you know, oh,"},{"speaker":"Annemie Tonken","startTime":404.58,"endTime":407.49,"body":"you've done it wrong, I need you"},{"speaker":"Annemie Tonken","startTime":404.58,"endTime":407.49,"body":"to do it again. And that can be"},{"speaker":"Annemie Tonken","startTime":407.52,"endTime":408.78,"body":"pretty disheartening."},{"speaker":"Annemie Tonken","startTime":408.0,"endTime":409.47,"body":"Another way that having a puppy"},{"speaker":"Annemie Tonken","startTime":408.0,"endTime":409.47,"body":"is kind of like having a new"},{"speaker":"Annemie Tonken","startTime":409.47,"endTime":415.74,"body":"business, is that it turns out"},{"speaker":"Annemie Tonken","startTime":409.47,"endTime":415.74,"body":"that it's way more expensive"},{"speaker":"Annemie Tonken","startTime":415.77,"endTime":419.01,"body":"than you thought, I think a lot"},{"speaker":"Annemie Tonken","startTime":415.77,"endTime":419.01,"body":"of people when they think about"},{"speaker":"Annemie Tonken","startTime":419.04,"endTime":423.3,"body":"a puppy, or even a baby, right?"},{"speaker":"Annemie Tonken","startTime":419.04,"endTime":423.3,"body":"They're like, well, I'll just"},{"speaker":"Annemie Tonken","startTime":423.3,"endTime":427.56,"body":"breastfeed that's basically"},{"speaker":"Annemie Tonken","startTime":423.3,"endTime":427.56,"body":"free. But you know, hopefully,"},{"speaker":"Annemie Tonken","startTime":427.56,"endTime":430.08,"body":"people have a better sense of"},{"speaker":"Annemie Tonken","startTime":427.56,"endTime":430.08,"body":"that, when it comes to puppies,"},{"speaker":"Annemie Tonken","startTime":430.11,"endTime":433.65,"body":"I really think that, you know,"},{"speaker":"Annemie Tonken","startTime":430.11,"endTime":433.65,"body":"people look at the price of"},{"speaker":"Annemie Tonken","startTime":433.65,"endTime":436.26,"body":"puppy food, and they're like,"},{"speaker":"Annemie Tonken","startTime":433.65,"endTime":436.26,"body":"yeah, it's 20 bucks a bag, I'll"},{"speaker":"Annemie Tonken","startTime":436.26,"endTime":439.77,"body":"go through one bag a month, you"},{"speaker":"Annemie Tonken","startTime":436.26,"endTime":439.77,"body":"know, the adoption fee is $200,"},{"speaker":"Annemie Tonken","startTime":439.8,"endTime":443.19,"body":"or $300, I'll just, you know,"},{"speaker":"Annemie Tonken","startTime":439.8,"endTime":443.19,"body":"it'll be a little more expensive"},{"speaker":"Annemie Tonken","startTime":443.19,"endTime":446.52,"body":"that first month, and then going"},{"speaker":"Annemie Tonken","startTime":443.19,"endTime":446.52,"body":"forward, it'll be $20 a month,"},{"speaker":"Annemie Tonken","startTime":446.73,"endTime":450.54,"body":"where the reality is that"},{"speaker":"Annemie Tonken","startTime":446.73,"endTime":450.54,"body":"between the gear that you need,"},{"speaker":"Annemie Tonken","startTime":450.54,"endTime":453.66,"body":"and the vet bills, and the"},{"speaker":"Annemie Tonken","startTime":450.54,"endTime":453.66,"body":"lessons and the you know, maybe"},{"speaker":"Annemie Tonken","startTime":453.66,"endTime":457.26,"body":"your furniture needs to be"},{"speaker":"Annemie Tonken","startTime":453.66,"endTime":457.26,"body":"repaired or replaced, that first"},{"speaker":"Annemie Tonken","startTime":457.26,"endTime":462.66,"body":"month alone of owning a puppy"},{"speaker":"Annemie Tonken","startTime":457.26,"endTime":462.66,"body":"can easily run 1000s of dollars."},{"speaker":"Annemie Tonken","startTime":462.69,"endTime":466.56,"body":"And the same is true with a"},{"speaker":"Annemie Tonken","startTime":462.69,"endTime":466.56,"body":"photography business. A lot of"},{"speaker":"Annemie Tonken","startTime":466.56,"endTime":469.2,"body":"people think, well, I already"},{"speaker":"Annemie Tonken","startTime":466.56,"endTime":469.2,"body":"own the expensive stuff, right?"},{"speaker":"Annemie Tonken","startTime":469.2,"endTime":473.13,"body":"I have a camera, I have a lens,"},{"speaker":"Annemie Tonken","startTime":469.2,"endTime":473.13,"body":"all set up a website, and you"},{"speaker":"Annemie Tonken","startTime":473.13,"endTime":476.85,"body":"know, a little bit of money. And"},{"speaker":"Annemie Tonken","startTime":473.13,"endTime":476.85,"body":"then and then I'm good to go, I"},{"speaker":"Annemie Tonken","startTime":476.85,"endTime":480.6,"body":"can just kind of make money and"},{"speaker":"Annemie Tonken","startTime":476.85,"endTime":480.6,"body":"grow the business by the"},{"speaker":"Annemie Tonken","startTime":480.6,"endTime":484.65,"body":"bootstraps, which is true, you"},{"speaker":"Annemie Tonken","startTime":480.6,"endTime":484.65,"body":"don't necessarily need to take"},{"speaker":"Annemie Tonken","startTime":484.65,"endTime":488.67,"body":"out loans to start a photography"},{"speaker":"Annemie Tonken","startTime":484.65,"endTime":488.67,"body":"business. But it's definitely"},{"speaker":"Annemie Tonken","startTime":488.67,"endTime":491.46,"body":"not as cheap as people think."},{"speaker":"Annemie Tonken","startTime":488.67,"endTime":491.46,"body":"And I think that people are"},{"speaker":"Annemie Tonken","startTime":491.46,"endTime":495.66,"body":"actually surprised. Even once"},{"speaker":"Annemie Tonken","startTime":491.46,"endTime":495.66,"body":"they're six months, a year, two"},{"speaker":"Annemie Tonken","startTime":495.66,"endTime":498.66,"body":"years into business, when they"},{"speaker":"Annemie Tonken","startTime":495.66,"endTime":498.66,"body":"actually sit down and run their"},{"speaker":"Annemie Tonken","startTime":498.66,"endTime":501.93,"body":"expenses, it adds up really"},{"speaker":"Annemie Tonken","startTime":498.66,"endTime":501.93,"body":"quickly. You've got software"},{"speaker":"Annemie Tonken","startTime":501.93,"endTime":505.5,"body":"insurance, marketing, costs,"},{"speaker":"Annemie Tonken","startTime":501.93,"endTime":505.5,"body":"subscriptions, et cetera, et"},{"speaker":"Annemie Tonken","startTime":505.5,"endTime":508.59,"body":"cetera, et cetera. And of"},{"speaker":"Annemie Tonken","startTime":505.5,"endTime":508.59,"body":"course, the gear that you have"},{"speaker":"Annemie Tonken","startTime":508.59,"endTime":512.37,"body":"as an amateur is rarely you"},{"speaker":"Annemie Tonken","startTime":508.59,"endTime":512.37,"body":"know, what you want to end up"},{"speaker":"Annemie Tonken","startTime":512.37,"endTime":516.54,"body":"with when it comes to your"},{"speaker":"Annemie Tonken","startTime":512.37,"endTime":516.54,"body":"professional gear. The kind of"},{"speaker":"Annemie Tonken","startTime":516.54,"endTime":520.86,"body":"fourth lesson that I think is"},{"speaker":"Annemie Tonken","startTime":516.54,"endTime":520.86,"body":"strikingly similar is how much"},{"speaker":"Annemie Tonken","startTime":520.86,"endTime":524.91,"body":"more time consuming having a"},{"speaker":"Annemie Tonken","startTime":520.86,"endTime":524.91,"body":"business and having a puppy is"},{"speaker":"Annemie Tonken","startTime":524.94,"endTime":528.57,"body":"than you thought it was going to"},{"speaker":"Annemie Tonken","startTime":524.94,"endTime":528.57,"body":"be with puppies, your you know,"},{"speaker":"Annemie Tonken","startTime":528.6,"endTime":532.11,"body":"having to do training and potty"},{"speaker":"Annemie Tonken","startTime":528.6,"endTime":532.11,"body":"breaks and playtime and feeding"},{"speaker":"Annemie Tonken","startTime":532.11,"endTime":536.64,"body":"time. And not unlike having a"},{"speaker":"Annemie Tonken","startTime":532.11,"endTime":536.64,"body":"newborn, it's easy to feel like"},{"speaker":"Annemie Tonken","startTime":536.67,"endTime":541.08,"body":"your whole world kind of shuts"},{"speaker":"Annemie Tonken","startTime":536.67,"endTime":541.08,"body":"down, you're just going from one"},{"speaker":"Annemie Tonken","startTime":541.08,"endTime":544.74,"body":"thing to the next with a puppy."},{"speaker":"Annemie Tonken","startTime":541.08,"endTime":544.74,"body":"And you're thinking you're lucky"},{"speaker":"Annemie Tonken","startTime":544.74,"endTime":549.15,"body":"stars that they take a lot of"},{"speaker":"Annemie Tonken","startTime":544.74,"endTime":549.15,"body":"naps. And you know, the same"},{"speaker":"Annemie Tonken","startTime":549.18,"endTime":554.4,"body":"again is true with the beginning"},{"speaker":"Annemie Tonken","startTime":549.18,"endTime":554.4,"body":"of your business. Because the"},{"speaker":"Annemie Tonken","startTime":554.4,"endTime":558.75,"body":"learning curve at the beginning"},{"speaker":"Annemie Tonken","startTime":554.4,"endTime":558.75,"body":"is so steep, right? It's not"},{"speaker":"Annemie Tonken","startTime":558.75,"endTime":562.26,"body":"just learning how to take better"},{"speaker":"Annemie Tonken","startTime":558.75,"endTime":562.26,"body":"photos. And it's not just"},{"speaker":"Annemie Tonken","startTime":562.26,"endTime":564.36,"body":"learning how to operate your"},{"speaker":"Annemie Tonken","startTime":562.26,"endTime":564.36,"body":"gear."},{"speaker":"Annemie Tonken","startTime":564.84,"endTime":567.84,"body":"But you're learning what"},{"speaker":"Annemie Tonken","startTime":564.84,"endTime":567.84,"body":"software you need and then how"},{"speaker":"Annemie Tonken","startTime":567.84,"endTime":570.33,"body":"to use it. You're learning how"},{"speaker":"Annemie Tonken","startTime":567.84,"endTime":570.33,"body":"to communicate with clients,"},{"speaker":"Annemie Tonken","startTime":570.33,"endTime":573.54,"body":"you're learning kind of what's"},{"speaker":"Annemie Tonken","startTime":570.33,"endTime":573.54,"body":"standard and normal, what's"},{"speaker":"Annemie Tonken","startTime":573.54,"endTime":577.32,"body":"expected. You're learning how to"},{"speaker":"Annemie Tonken","startTime":573.54,"endTime":577.32,"body":"manage your business finances,"},{"speaker":"Annemie Tonken","startTime":577.32,"endTime":581.73,"body":"like there are so many different"},{"speaker":"Annemie Tonken","startTime":577.32,"endTime":581.73,"body":"pieces that take time ongoing in"},{"speaker":"Annemie Tonken","startTime":581.73,"endTime":584.64,"body":"your business. But in the"},{"speaker":"Annemie Tonken","startTime":581.73,"endTime":584.64,"body":"beginning, they take so much"},{"speaker":"Annemie Tonken","startTime":584.64,"endTime":589.77,"body":"more time. And whereas as"},{"speaker":"Annemie Tonken","startTime":584.64,"endTime":589.77,"body":"puppies grow and become trained,"},{"speaker":"Annemie Tonken","startTime":589.77,"endTime":593.19,"body":"hopefully well trained dogs."},{"speaker":"Annemie Tonken","startTime":589.77,"endTime":593.19,"body":"They're much easier. They're"},{"speaker":"Annemie Tonken","startTime":593.19,"endTime":597.81,"body":"much less time consuming. You"},{"speaker":"Annemie Tonken","startTime":593.19,"endTime":597.81,"body":"can you know, look away and your"},{"speaker":"Annemie Tonken","startTime":597.84,"endTime":599.46,"body":"house isn't going to flip upside"},{"speaker":"Annemie Tonken","startTime":597.84,"endTime":599.46,"body":"down."},{"speaker":"Annemie Tonken","startTime":599.0,"endTime":604.91,"body":"The same is true with a business"},{"speaker":"Annemie Tonken","startTime":599.0,"endTime":604.91,"body":"right? As you kind of get past"},{"speaker":"Annemie Tonken","startTime":604.91,"endTime":609.11,"body":"that initial learning curve,"},{"speaker":"Annemie Tonken","startTime":604.91,"endTime":609.11,"body":"things start to operate on more"},{"speaker":"Annemie Tonken","startTime":609.17,"endTime":612.89,"body":"autopilot. Hopefully you get"},{"speaker":"Annemie Tonken","startTime":609.17,"endTime":612.89,"body":"systems put in place, you're"},{"speaker":"Annemie Tonken","startTime":613.55,"endTime":617.36,"body":"learning how to manage your"},{"speaker":"Annemie Tonken","startTime":613.55,"endTime":617.36,"body":"time, you're getting faster at"},{"speaker":"Annemie Tonken","startTime":617.36,"endTime":621.5,"body":"doing things like editing and"},{"speaker":"Annemie Tonken","startTime":617.36,"endTime":621.5,"body":"communicating with your clients,"},{"speaker":"Annemie Tonken","startTime":621.74,"endTime":624.92,"body":"you've got templates, all of"},{"speaker":"Annemie Tonken","startTime":621.74,"endTime":624.92,"body":"those things contribute to a"},{"speaker":"Annemie Tonken","startTime":624.92,"endTime":629.24,"body":"much less time consuming"},{"speaker":"Annemie Tonken","startTime":624.92,"endTime":629.24,"body":"business that you're running."},{"speaker":"Annemie Tonken","startTime":629.45,"endTime":633.53,"body":"And then the last couple of"},{"speaker":"Annemie Tonken","startTime":629.45,"endTime":633.53,"body":"things that strike me as very"},{"speaker":"Annemie Tonken","startTime":633.53,"endTime":637.34,"body":"similar when you're talking"},{"speaker":"Annemie Tonken","startTime":633.53,"endTime":637.34,"body":"about new puppies, new"},{"speaker":"Annemie Tonken","startTime":637.34,"endTime":642.62,"body":"businesses, and then even like,"},{"speaker":"Annemie Tonken","startTime":637.34,"endTime":642.62,"body":"older dogs and older businesses,"},{"speaker":"Annemie Tonken","startTime":642.65,"endTime":645.89,"body":"you know, you kind of imagine"},{"speaker":"Annemie Tonken","startTime":642.65,"endTime":645.89,"body":"that, okay, I'm going to get a"},{"speaker":"Annemie Tonken","startTime":645.89,"endTime":648.05,"body":"puppy and at the beginning, it's"},{"speaker":"Annemie Tonken","startTime":645.89,"endTime":648.05,"body":"going to be time consuming, and"},{"speaker":"Annemie Tonken","startTime":648.05,"endTime":650.33,"body":"then we're going to train and"},{"speaker":"Annemie Tonken","startTime":648.05,"endTime":650.33,"body":"it's going to get better and"},{"speaker":"Annemie Tonken","startTime":650.33,"endTime":650.93,"body":"better and better."},{"speaker":"Annemie Tonken","startTime":650.93,"endTime":654.65,"body":"But like, progress isn't linear,"},{"speaker":"Annemie Tonken","startTime":650.93,"endTime":654.65,"body":"you're going to have setbacks,"},{"speaker":"Annemie Tonken","startTime":654.68,"endTime":657.86,"body":"you're going to sort of hit"},{"speaker":"Annemie Tonken","startTime":654.68,"endTime":657.86,"body":"roadblocks, where all of a"},{"speaker":"Annemie Tonken","startTime":657.86,"endTime":661.79,"body":"sudden, you need to introduce a"},{"speaker":"Annemie Tonken","startTime":657.86,"endTime":661.79,"body":"whole new thing. And it's going"},{"speaker":"Annemie Tonken","startTime":661.79,"endTime":665.66,"body":"to expand again to fill your"},{"speaker":"Annemie Tonken","startTime":661.79,"endTime":665.66,"body":"time, and it's going to be more"},{"speaker":"Annemie Tonken","startTime":665.66,"endTime":670.34,"body":"expensive. And that same thing"},{"speaker":"Annemie Tonken","startTime":665.66,"endTime":670.34,"body":"is true in a business. So you,"},{"speaker":"Annemie Tonken","startTime":670.52,"endTime":672.2,"body":"you know, you're kind of"},{"speaker":"Annemie Tonken","startTime":670.52,"endTime":672.2,"body":"chugging along, things are"},{"speaker":"Annemie Tonken","startTime":672.2,"endTime":675.68,"body":"getting better, and then you"},{"speaker":"Annemie Tonken","startTime":672.2,"endTime":675.68,"body":"realize, like, oh, I actually"},{"speaker":"Annemie Tonken","startTime":675.68,"endTime":679.16,"body":"need to educate myself on this"},{"speaker":"Annemie Tonken","startTime":675.68,"endTime":679.16,"body":"whole new thing, I need to"},{"speaker":"Annemie Tonken","startTime":679.16,"endTime":683.12,"body":"create a whole new system, I"},{"speaker":"Annemie Tonken","startTime":679.16,"endTime":683.12,"body":"need to, you know, I want to"},{"speaker":"Annemie Tonken","startTime":683.33,"endTime":688.91,"body":"either expand into a different"},{"speaker":"Annemie Tonken","startTime":683.33,"endTime":688.91,"body":"area of expertise, or I need to"},{"speaker":"Annemie Tonken","startTime":688.91,"endTime":692.45,"body":"reduce, like, I no longer want"},{"speaker":"Annemie Tonken","startTime":688.91,"endTime":692.45,"body":"to shoot weddings, for instance."},{"speaker":"Annemie Tonken","startTime":692.69,"endTime":695.93,"body":"So I need to put more time and"},{"speaker":"Annemie Tonken","startTime":692.69,"endTime":695.93,"body":"effort into building my family"},{"speaker":"Annemie Tonken","startTime":695.93,"endTime":700.16,"body":"business, those kinds of"},{"speaker":"Annemie Tonken","startTime":695.93,"endTime":700.16,"body":"roadblocks, or I shouldn't say"},{"speaker":"Annemie Tonken","startTime":700.16,"endTime":704.42,"body":"roadblocks, but like curves in"},{"speaker":"Annemie Tonken","startTime":700.16,"endTime":704.42,"body":"the road, turns in the road,"},{"speaker":"Annemie Tonken","startTime":704.57,"endTime":709.16,"body":"those things slow you down, they"},{"speaker":"Annemie Tonken","startTime":704.57,"endTime":709.16,"body":"create like a hiccup. That means"},{"speaker":"Annemie Tonken","startTime":709.16,"endTime":711.26,"body":"that your progress isn't linear."},{"speaker":"Annemie Tonken","startTime":711.84,"endTime":715.98,"body":"But again, with both new"},{"speaker":"Annemie Tonken","startTime":711.84,"endTime":715.98,"body":"puppies, new businesses, and"},{"speaker":"Annemie Tonken","startTime":715.98,"endTime":719.79,"body":"then ongoing in your"},{"speaker":"Annemie Tonken","startTime":715.98,"endTime":719.79,"body":"relationship with your dog or"},{"speaker":"Annemie Tonken","startTime":719.79,"endTime":724.5,"body":"your business, consistency is"},{"speaker":"Annemie Tonken","startTime":719.79,"endTime":724.5,"body":"key. So you know, in particular"},{"speaker":"Annemie Tonken","startTime":724.5,"endTime":727.68,"body":"with dogs, they need to know"},{"speaker":"Annemie Tonken","startTime":724.5,"endTime":727.68,"body":"what to expect from you. So"},{"speaker":"Annemie Tonken","startTime":727.68,"endTime":731.82,"body":"routines, using the same"},{"speaker":"Annemie Tonken","startTime":727.68,"endTime":731.82,"body":"commands, having sort of an"},{"speaker":"Annemie Tonken","startTime":731.82,"endTime":735.51,"body":"expectation that this is how you"},{"speaker":"Annemie Tonken","startTime":731.82,"endTime":735.51,"body":"behave, that consistency, if you"},{"speaker":"Annemie Tonken","startTime":735.51,"endTime":740.4,"body":"can maintain it at the beginning"},{"speaker":"Annemie Tonken","startTime":735.51,"endTime":740.4,"body":"pays huge dividends over the"},{"speaker":"Annemie Tonken","startTime":740.4,"endTime":743.61,"body":"course of your dog's life. Not"},{"speaker":"Annemie Tonken","startTime":740.4,"endTime":743.61,"body":"only are they perhaps better"},{"speaker":"Annemie Tonken","startTime":743.61,"endTime":746.4,"body":"behaved and everything else, but"},{"speaker":"Annemie Tonken","startTime":743.61,"endTime":746.4,"body":"they're way less stressed out."},{"speaker":"Annemie Tonken","startTime":746.64,"endTime":750.48,"body":"They trust you more like that"},{"speaker":"Annemie Tonken","startTime":746.64,"endTime":750.48,"body":"builds your relationship because"},{"speaker":"Annemie Tonken","startTime":750.48,"endTime":753.9,"body":"they know what to expect. When"},{"speaker":"Annemie Tonken","startTime":750.48,"endTime":753.9,"body":"it comes to your business. Every"},{"speaker":"Annemie Tonken","startTime":753.96,"endTime":759.36,"body":"aspect of your business benefits"},{"speaker":"Annemie Tonken","startTime":753.96,"endTime":759.36,"body":"from consistency, your marketing"},{"speaker":"Annemie Tonken","startTime":759.36,"endTime":765.18,"body":"in particular, I think is you"},{"speaker":"Annemie Tonken","startTime":759.36,"endTime":765.18,"body":"know, can sort of hinge positive"},{"speaker":"Annemie Tonken","startTime":765.18,"endTime":768.54,"body":"or negative on how consistent"},{"speaker":"Annemie Tonken","startTime":765.18,"endTime":768.54,"body":"you're being about your efforts,"},{"speaker":"Annemie Tonken","startTime":768.66,"endTime":771.6,"body":"the systems that you put in"},{"speaker":"Annemie Tonken","startTime":768.66,"endTime":771.6,"body":"place, all those kinds of things"},{"speaker":"Annemie Tonken","startTime":771.63,"endTime":775.59,"body":"are essentially reliant upon"},{"speaker":"Annemie Tonken","startTime":771.63,"endTime":775.59,"body":"consistency. If you are all over"},{"speaker":"Annemie Tonken","startTime":775.59,"endTime":777.96,"body":"the place, it is going to be"},{"speaker":"Annemie Tonken","startTime":775.59,"endTime":777.96,"body":"very difficult to get your"},{"speaker":"Annemie Tonken","startTime":777.96,"endTime":783.3,"body":"business off the ground, much"},{"speaker":"Annemie Tonken","startTime":777.96,"endTime":783.3,"body":"less keep it positive and, and"},{"speaker":"Annemie Tonken","startTime":783.33,"endTime":785.13,"body":"you know making money in the"},{"speaker":"Annemie Tonken","startTime":783.33,"endTime":785.13,"body":"long term."},{"speaker":"Annemie Tonken","startTime":785.0,"endTime":789.92,"body":"But the final lesson that I feel"},{"speaker":"Annemie Tonken","startTime":785.0,"endTime":789.92,"body":"like little lasso has taught me."},{"speaker":"Annemie Tonken","startTime":790.82,"endTime":793.7,"body":"And actually, lasso hasn't"},{"speaker":"Annemie Tonken","startTime":790.82,"endTime":793.7,"body":"taught me this lesson yet. I"},{"speaker":"Annemie Tonken","startTime":793.7,"endTime":795.53,"body":"would say that Florence and"},{"speaker":"Annemie Tonken","startTime":793.7,"endTime":795.53,"body":"notice have taught me this"},{"speaker":"Annemie Tonken","startTime":795.53,"endTime":800.66,"body":"lesson. My children have taught"},{"speaker":"Annemie Tonken","startTime":795.53,"endTime":800.66,"body":"me this lesson. But as hard as"},{"speaker":"Annemie Tonken","startTime":800.66,"endTime":805.82,"body":"it is, especially in the"},{"speaker":"Annemie Tonken","startTime":800.66,"endTime":805.82,"body":"beginning, it's all worth it in"},{"speaker":"Annemie Tonken","startTime":805.82,"endTime":810.65,"body":"the end, right? Because I've got"},{"speaker":"Annemie Tonken","startTime":805.82,"endTime":810.65,"body":"these older dogs, I know that"},{"speaker":"Annemie Tonken","startTime":810.65,"endTime":813.02,"body":"what we are currently going"},{"speaker":"Annemie Tonken","startTime":810.65,"endTime":813.02,"body":"through with Lasso, there's"},{"speaker":"Annemie Tonken","startTime":813.02,"endTime":818.6,"body":"chaos, and this sort of like"},{"speaker":"Annemie Tonken","startTime":813.02,"endTime":818.6,"body":"added stress in our lives is"},{"speaker":"Annemie Tonken","startTime":818.6,"endTime":822.77,"body":"totally going to pay off. In the"},{"speaker":"Annemie Tonken","startTime":818.6,"endTime":822.77,"body":"end, the reality of a well"},{"speaker":"Annemie Tonken","startTime":822.77,"endTime":827.63,"body":"trained adult dog is absolutely"},{"speaker":"Annemie Tonken","startTime":822.77,"endTime":827.63,"body":"everything that a would be puppy"},{"speaker":"Annemie Tonken","startTime":827.63,"endTime":832.46,"body":"owner dreams of right. Except"},{"speaker":"Annemie Tonken","startTime":827.63,"endTime":832.46,"body":"that that rarely happens at the"},{"speaker":"Annemie Tonken","startTime":832.46,"endTime":835.94,"body":"same time that the puppy is that"},{"speaker":"Annemie Tonken","startTime":832.46,"endTime":835.94,"body":"the puppy is this little like"},{"speaker":"Annemie Tonken","startTime":835.94,"endTime":840.5,"body":"fluffball right? You imagine"},{"speaker":"Annemie Tonken","startTime":835.94,"endTime":840.5,"body":"having this like cuddly little"},{"speaker":"Annemie Tonken","startTime":840.5,"endTime":846.65,"body":"baby, when in reality the cuddly"},{"speaker":"Annemie Tonken","startTime":840.5,"endTime":846.65,"body":"little baby bites you and and"},{"speaker":"Annemie Tonken","startTime":846.65,"endTime":848.3,"body":"pees on your lap or whatever."},{"speaker":"Annemie Tonken","startTime":848.42,"endTime":858.64,"body":"The same is true with a business"},{"speaker":"Annemie Tonken","startTime":848.42,"endTime":858.64,"body":"when you are thinking about"},{"speaker":"Annemie Tonken","startTime":858.81,"endTime":868.861,"body":"starting a business or your"},{"speaker":"Annemie Tonken","startTime":858.81,"endTime":868.861,"body":"business is new, you have these"},{"speaker":"Annemie Tonken","startTime":869.031,"endTime":879.081,"body":"expectations that like all this"},{"speaker":"Annemie Tonken","startTime":869.031,"endTime":879.081,"body":"stuff is going to fall into"},{"speaker":"Annemie Tonken","startTime":879.252,"endTime":889.642,"body":"place. And that rarely happens"},{"speaker":"Annemie Tonken","startTime":879.252,"endTime":889.642,"body":"until you have put in the time"},{"speaker":"Annemie Tonken","startTime":889.813,"endTime":899.352,"body":"and the patience and the"},{"speaker":"Annemie Tonken","startTime":889.813,"endTime":899.352,"body":"attention and the money and the"},{"speaker":"Annemie Tonken","startTime":890.13,"endTime":893.987,"body":"And to close this out today. I"},{"speaker":"Annemie Tonken","startTime":890.13,"endTime":893.987,"body":"feel a little guilty about you"},{"speaker":"Annemie Tonken","startTime":894.05,"endTime":897.465,"body":"know titling this episode"},{"speaker":"Annemie Tonken","startTime":894.05,"endTime":897.465,"body":"Lessons from Lasso because I"},{"speaker":"Annemie Tonken","startTime":897.528,"endTime":901.323,"body":"imagine I got you all excited"},{"speaker":"Annemie Tonken","startTime":897.528,"endTime":901.323,"body":"that I was going to be talking"},{"speaker":"Annemie Tonken","startTime":899.522,"endTime":910.254,"body":"trust to get to that point. So"},{"speaker":"Annemie Tonken","startTime":899.522,"endTime":910.254,"body":"you know, the beginning is hard."},{"speaker":"Annemie Tonken","startTime":901.386,"endTime":905.433,"body":"about Ted Lasso, which I totally"},{"speaker":"Annemie Tonken","startTime":901.386,"endTime":905.433,"body":"might, in the future, create an"},{"speaker":"Annemie Tonken","startTime":905.496,"endTime":909.164,"body":"episode based on lessons that"},{"speaker":"Annemie Tonken","startTime":905.496,"endTime":909.164,"body":"I've learned from Ted lasso."},{"speaker":"Annemie Tonken","startTime":909.227,"endTime":913.022,"body":"Lasso was in fact, named after"},{"speaker":"Annemie Tonken","startTime":909.227,"endTime":913.022,"body":"Ted lasso. And so I figured I"},{"speaker":"Annemie Tonken","startTime":910.424,"endTime":920.815,"body":"But if you lean into the fact"},{"speaker":"Annemie Tonken","startTime":910.424,"endTime":920.815,"body":"that it is going to be hard, it"},{"speaker":"Annemie Tonken","startTime":913.085,"endTime":916.626,"body":"would close with a quote from"},{"speaker":"Annemie Tonken","startTime":913.085,"endTime":916.626,"body":"Ted lasso that I feel like"},{"speaker":"Annemie Tonken","startTime":916.689,"endTime":920.231,"body":"applies really nicely here. And"},{"speaker":"Annemie Tonken","startTime":916.689,"endTime":920.231,"body":"that is, the taking on a"},{"speaker":"Annemie Tonken","startTime":920.294,"endTime":924.151,"body":"challenge is a lot like riding a"},{"speaker":"Annemie Tonken","startTime":920.294,"endTime":924.151,"body":"horse. If you're comfortable"},{"speaker":"Annemie Tonken","startTime":920.986,"endTime":931.376,"body":"is going to take more money, it"},{"speaker":"Annemie Tonken","startTime":920.986,"endTime":931.376,"body":"is going to take more time in"},{"speaker":"Annemie Tonken","startTime":924.215,"endTime":927.63,"body":"while you're doing it, you're"},{"speaker":"Annemie Tonken","startTime":924.215,"endTime":927.63,"body":"probably doing it wrong."},{"speaker":"Annemie Tonken","startTime":927.63,"endTime":931.163,"body":"I hope you guys have a great"},{"speaker":"Annemie Tonken","startTime":927.63,"endTime":931.163,"body":"week. And if you are listening"},{"speaker":"Annemie Tonken","startTime":931.223,"endTime":935.057,"body":"to this one, it drops in the US"},{"speaker":"Annemie Tonken","startTime":931.223,"endTime":935.057,"body":"Happy Thanksgiving. Well, that's"},{"speaker":"Annemie Tonken","startTime":931.547,"endTime":941.767,"body":"the beginning, but you keep your"},{"speaker":"Annemie Tonken","startTime":931.547,"endTime":941.767,"body":"eyes on the prize. You take"},{"speaker":"Annemie Tonken","startTime":935.117,"endTime":938.83,"body":"it for this week's episode of"},{"speaker":"Annemie Tonken","startTime":935.117,"endTime":938.83,"body":"This can't be that hard. I'll be"},{"speaker":"Annemie Tonken","startTime":938.89,"endTime":942.604,"body":"back Same time, same place next"},{"speaker":"Annemie Tonken","startTime":938.89,"endTime":942.604,"body":"week. In the meantime, you can"},{"speaker":"Annemie Tonken","startTime":941.938,"endTime":952.158,"body":"those consistent steps in the"},{"speaker":"Annemie Tonken","startTime":941.938,"endTime":952.158,"body":"direction that you want to go."},{"speaker":"Annemie Tonken","startTime":942.664,"endTime":946.258,"body":"find more information about this"},{"speaker":"Annemie Tonken","startTime":942.664,"endTime":946.258,"body":"episode, along with all the"},{"speaker":"Annemie Tonken","startTime":946.318,"endTime":949.732,"body":"relevant links, notes and"},{"speaker":"Annemie Tonken","startTime":946.318,"endTime":949.732,"body":"downloads at this can't be that"},{"speaker":"Annemie Tonken","startTime":949.792,"endTime":953.326,"body":"hard.com/learn If you liked the"},{"speaker":"Annemie Tonken","startTime":949.792,"endTime":953.326,"body":"podcast, be sure to hit the"},{"speaker":"Annemie Tonken","startTime":952.329,"endTime":962.72,"body":"You will eventually get there."},{"speaker":"Annemie Tonken","startTime":952.329,"endTime":962.72,"body":"And you'll be so glad you did."},{"speaker":"Annemie Tonken","startTime":953.385,"endTime":956.86,"body":"subscribe button. Even better,"},{"speaker":"Annemie Tonken","startTime":953.385,"endTime":956.86,"body":"share the love by leaving a"},{"speaker":"Annemie Tonken","startTime":956.919,"endTime":960.813,"body":"review on iTunes. And as always,"},{"speaker":"Annemie Tonken","startTime":956.919,"endTime":960.813,"body":"thanks so much for joining me. I"},{"speaker":"Annemie Tonken","startTime":960.873,"endTime":962.73,"body":"hope you have a fantastic week."}]}