{"version":"1.0.0","segments":[{"speaker":"Annemie Tonken","startTime":0.51,"endTime":4.65,"body":"Okay, guys, I am"},{"speaker":"Annemie Tonken","startTime":0.51,"endTime":4.65,"body":"going to be really honest and"},{"speaker":"Annemie Tonken","startTime":5.58,"endTime":9.75,"body":"get a little vulnerable here and"},{"speaker":"Annemie Tonken","startTime":5.58,"endTime":9.75,"body":"tell you that the conversation"},{"speaker":"Annemie Tonken","startTime":9.75,"endTime":16.2,"body":"that I just finished with"},{"speaker":"Annemie Tonken","startTime":9.75,"endTime":16.2,"body":"Cassidy Lin made me feel kind of"},{"speaker":"Annemie Tonken","startTime":16.2,"endTime":20.04,"body":"old. And I guess that's not"},{"speaker":"Annemie Tonken","startTime":16.2,"endTime":20.04,"body":"really a surprise. Cassidy if"},{"speaker":"Annemie Tonken","startTime":20.04,"endTime":23.19,"body":"you're not familiar with her is"},{"speaker":"Annemie Tonken","startTime":20.04,"endTime":23.19,"body":"an amazing wedding photographer."},{"speaker":"Annemie Tonken","startTime":23.22,"endTime":29.04,"body":"She is a an educator on the oh"},{"speaker":"Annemie Tonken","startTime":23.22,"endTime":29.04,"body":"shoot podcast and on various"},{"speaker":"Annemie Tonken","startTime":29.07,"endTime":32.7,"body":"social media platforms. And"},{"speaker":"Annemie Tonken","startTime":29.07,"endTime":32.7,"body":"social media is what she came"},{"speaker":"Annemie Tonken","startTime":32.7,"endTime":36.54,"body":"here to talk to me about today,"},{"speaker":"Annemie Tonken","startTime":32.7,"endTime":36.54,"body":"because she is a rock star with"},{"speaker":"Annemie Tonken","startTime":36.54,"endTime":40.23,"body":"it. She's on multiple platforms,"},{"speaker":"Annemie Tonken","startTime":36.54,"endTime":40.23,"body":"she has many, many hundreds of"},{"speaker":"Annemie Tonken","startTime":40.23,"endTime":44.64,"body":"1000s of followers, and she"},{"speaker":"Annemie Tonken","startTime":40.23,"endTime":44.64,"body":"knows her stuff backwards and"},{"speaker":"Annemie Tonken","startTime":44.64,"endTime":50.67,"body":"forwards. And it's one of those"},{"speaker":"Annemie Tonken","startTime":44.64,"endTime":50.67,"body":"funny areas where longevity and"},{"speaker":"Annemie Tonken","startTime":50.67,"endTime":54.45,"body":"experience in the industry"},{"speaker":"Annemie Tonken","startTime":50.67,"endTime":54.45,"body":"doesn't necessarily make you"},{"speaker":"Annemie Tonken","startTime":54.45,"endTime":58.08,"body":"better. In fact, in my own case,"},{"speaker":"Annemie Tonken","startTime":54.45,"endTime":58.08,"body":"I feel like it's something of a"},{"speaker":"Annemie Tonken","startTime":58.08,"endTime":64.41,"body":"liability. When I got my first"},{"speaker":"Annemie Tonken","startTime":58.08,"endTime":64.41,"body":"social media account, I think my"},{"speaker":"Annemie Tonken","startTime":64.41,"endTime":69.06,"body":"children were already alive."},{"speaker":"Annemie Tonken","startTime":64.41,"endTime":69.06,"body":"Like, I was very much into"},{"speaker":"Annemie Tonken","startTime":69.06,"endTime":73.65,"body":"adulthood, when first Facebook"},{"speaker":"Annemie Tonken","startTime":69.06,"endTime":73.65,"body":"came on the scene, and then you"},{"speaker":"Annemie Tonken","startTime":73.65,"endTime":77.28,"body":"know, followed by Instagram and"},{"speaker":"Annemie Tonken","startTime":73.65,"endTime":77.28,"body":"everything else. And so it's one"},{"speaker":"Annemie Tonken","startTime":77.28,"endTime":82.98,"body":"of those areas where I feel like"},{"speaker":"Annemie Tonken","startTime":77.28,"endTime":82.98,"body":"as an educator, I can't give you"},{"speaker":"Annemie Tonken","startTime":83.01,"endTime":86.67,"body":"the best information that's out"},{"speaker":"Annemie Tonken","startTime":83.01,"endTime":86.67,"body":"there. From my own knowledge."},{"speaker":"Annemie Tonken","startTime":86.7,"endTime":89.94,"body":"It's something that I feel like"},{"speaker":"Annemie Tonken","startTime":86.7,"endTime":89.94,"body":"I'm always coming from behind"},{"speaker":"Annemie Tonken","startTime":89.94,"endTime":94.71,"body":"on. However, I do know that it"},{"speaker":"Annemie Tonken","startTime":89.94,"endTime":94.71,"body":"is an important thing for all of"},{"speaker":"Annemie Tonken","startTime":94.71,"endTime":100.71,"body":"us to be aware of be smart about"},{"speaker":"Annemie Tonken","startTime":94.71,"endTime":100.71,"body":"and know how to use in the"},{"speaker":"Annemie Tonken","startTime":100.71,"endTime":106.14,"body":"modern era. So what do I do, I"},{"speaker":"Annemie Tonken","startTime":100.71,"endTime":106.14,"body":"look for amazing guests like"},{"speaker":"Annemie Tonken","startTime":106.14,"endTime":109.71,"body":"Cassidy who is willing to come"},{"speaker":"Annemie Tonken","startTime":106.14,"endTime":109.71,"body":"on and share her knowledge and"},{"speaker":"Annemie Tonken","startTime":109.71,"endTime":115.23,"body":"educate us. So whether you are"},{"speaker":"Annemie Tonken","startTime":109.71,"endTime":115.23,"body":"someone who is on the younger"},{"speaker":"Annemie Tonken","startTime":115.23,"endTime":118.95,"body":"end of things, or on the much"},{"speaker":"Annemie Tonken","startTime":115.23,"endTime":118.95,"body":"more social media savvy end of"},{"speaker":"Annemie Tonken","startTime":118.95,"endTime":122.01,"body":"things, and you know, all there"},{"speaker":"Annemie Tonken","startTime":118.95,"endTime":122.01,"body":"is to know about social media"},{"speaker":"Annemie Tonken","startTime":122.01,"endTime":125.7,"body":"and the different platforms and"},{"speaker":"Annemie Tonken","startTime":122.01,"endTime":125.7,"body":"how to use it. Or if you are"},{"speaker":"Annemie Tonken","startTime":125.7,"endTime":129.57,"body":"kind of like me, and you feel"},{"speaker":"Annemie Tonken","startTime":125.7,"endTime":129.57,"body":"overwhelmed by the various"},{"speaker":"Annemie Tonken","startTime":129.57,"endTime":133.29,"body":"options out there. And the way"},{"speaker":"Annemie Tonken","startTime":129.57,"endTime":133.29,"body":"that the algorithm is constantly"},{"speaker":"Annemie Tonken","startTime":133.29,"endTime":136.44,"body":"changing, you're going to get"},{"speaker":"Annemie Tonken","startTime":133.29,"endTime":136.44,"body":"something from this"},{"speaker":"Annemie Tonken","startTime":136.44,"endTime":141.24,"body":"conversation. Cassidy is wide"},{"speaker":"Annemie Tonken","startTime":136.44,"endTime":141.24,"body":"open, sharing her best, most"},{"speaker":"Annemie Tonken","startTime":141.24,"endTime":144.48,"body":"current tips, and I know you're"},{"speaker":"Annemie Tonken","startTime":141.24,"endTime":144.48,"body":"going to enjoy listening to me"},{"speaker":"Annemie Tonken","startTime":144.48,"endTime":149.16,"body":"fumble my way through. So at"},{"speaker":"Annemie Tonken","startTime":144.48,"endTime":149.16,"body":"that I will cue the music and"},{"speaker":"Annemie Tonken","startTime":149.16,"endTime":154.59,"body":"invite you to enjoy. Welcome to"},{"speaker":"Annemie Tonken","startTime":149.16,"endTime":154.59,"body":"this can't be that hard. My name"},{"speaker":"Annemie Tonken","startTime":154.59,"endTime":157.92,"body":"is Annemie Tonken. And I help"},{"speaker":"Annemie Tonken","startTime":154.59,"endTime":157.92,"body":"photographers run profitable,"},{"speaker":"Annemie Tonken","startTime":157.92,"endTime":162.27,"body":"sustainable businesses that they"},{"speaker":"Annemie Tonken","startTime":157.92,"endTime":162.27,"body":"love. Each week on the podcast,"},{"speaker":"Annemie Tonken","startTime":162.27,"endTime":165.84,"body":"I cover simple, actionable"},{"speaker":"Annemie Tonken","startTime":162.27,"endTime":165.84,"body":"strategies and systems that"},{"speaker":"Annemie Tonken","startTime":165.84,"endTime":169.38,"body":"photographers at every level of"},{"speaker":"Annemie Tonken","startTime":165.84,"endTime":169.38,"body":"experience can use to earn more"},{"speaker":"Annemie Tonken","startTime":169.38,"endTime":173.49,"body":"money in a more sustainable way."},{"speaker":"Annemie Tonken","startTime":169.38,"endTime":173.49,"body":"Running a photography business"},{"speaker":"Annemie Tonken","startTime":173.52,"endTime":177.3,"body":"doesn't have to be that hard."},{"speaker":"Annemie Tonken","startTime":173.52,"endTime":177.3,"body":"You can do it. And I can show"},{"speaker":"Annemie Tonken","startTime":177.3,"endTime":183.9,"body":"you how can Cassidy Lynn,"},{"speaker":"Annemie Tonken","startTime":177.3,"endTime":183.9,"body":"welcome to this can't be that"},{"speaker":"Annemie Tonken","startTime":183.9,"endTime":186.48,"body":"hard. It's so great to have you"},{"speaker":"Annemie Tonken","startTime":183.9,"endTime":186.48,"body":"on the show. How are you today?"},{"speaker":"Cassidy Lynne","startTime":186.689,"endTime":188.849,"body":"I'm good. Thanks"},{"speaker":"Cassidy Lynne","startTime":186.689,"endTime":188.849,"body":"for having me. I'm excited."},{"speaker":"Annemie Tonken","startTime":188.88,"endTime":192.21,"body":"Yeah, I am"},{"speaker":"Annemie Tonken","startTime":188.88,"endTime":192.21,"body":"excited, too. I you know, it's"},{"speaker":"Annemie Tonken","startTime":192.21,"endTime":195.03,"body":"like I get to talk to people"},{"speaker":"Annemie Tonken","startTime":192.21,"endTime":195.03,"body":"from time to time about social"},{"speaker":"Annemie Tonken","startTime":195.03,"endTime":199.02,"body":"media, which is not my"},{"speaker":"Annemie Tonken","startTime":195.03,"endTime":199.02,"body":"superpower at all. It is"},{"speaker":"Annemie Tonken","startTime":199.02,"endTime":202.95,"body":"definitely yours. But, but I"},{"speaker":"Annemie Tonken","startTime":199.02,"endTime":202.95,"body":"love kind of the angle that"},{"speaker":"Annemie Tonken","startTime":202.95,"endTime":205.59,"body":"we're taking here. Because I"},{"speaker":"Annemie Tonken","startTime":202.95,"endTime":205.59,"body":"think one of the things that is"},{"speaker":"Annemie Tonken","startTime":205.59,"endTime":209.91,"body":"hardest for me with social media"},{"speaker":"Annemie Tonken","startTime":205.59,"endTime":209.91,"body":"is just that it's like a"},{"speaker":"Annemie Tonken","startTime":209.91,"endTime":213.24,"body":"constantly moving target, right?"},{"speaker":"Annemie Tonken","startTime":209.91,"endTime":213.24,"body":"It's like just as soon as you"},{"speaker":"Annemie Tonken","startTime":213.24,"endTime":216.57,"body":"feel like you've got your legs"},{"speaker":"Annemie Tonken","startTime":213.24,"endTime":216.57,"body":"underneath you and you're like,"},{"speaker":"Annemie Tonken","startTime":216.57,"endTime":219.63,"body":"Okay, this is the strategy"},{"speaker":"Annemie Tonken","startTime":216.57,"endTime":219.63,"body":"that's working, all of a sudden"},{"speaker":"Annemie Tonken","startTime":219.63,"endTime":223.35,"body":"the platform changes or, like"},{"speaker":"Annemie Tonken","startTime":219.63,"endTime":223.35,"body":"literally the platform changes."},{"speaker":"Annemie Tonken","startTime":223.35,"endTime":225.78,"body":"And everybody's like, No, we're"},{"speaker":"Annemie Tonken","startTime":223.35,"endTime":225.78,"body":"not on Instagram anymore. Now is"},{"speaker":"Annemie Tonken","startTime":225.78,"endTime":230.52,"body":"everybody's on Tik Tok. So I'm"},{"speaker":"Annemie Tonken","startTime":225.78,"endTime":230.52,"body":"really excited to kind of dive"},{"speaker":"Annemie Tonken","startTime":230.52,"endTime":234.63,"body":"into how you have been able to"},{"speaker":"Annemie Tonken","startTime":230.52,"endTime":234.63,"body":"not only kind of maintain, but"},{"speaker":"Annemie Tonken","startTime":234.63,"endTime":239.34,"body":"really grow your social media"},{"speaker":"Annemie Tonken","startTime":234.63,"endTime":239.34,"body":"presence, and by extension of"},{"speaker":"Annemie Tonken","startTime":239.34,"endTime":241.83,"body":"that your business. So"},{"speaker":"Annemie Tonken","startTime":239.34,"endTime":241.83,"body":"effectively, I think it's going"},{"speaker":"Annemie Tonken","startTime":241.83,"endTime":245.22,"body":"to be it's going to be great."},{"speaker":"Annemie Tonken","startTime":241.83,"endTime":245.22,"body":"And I know everybody is very"},{"speaker":"Annemie Tonken","startTime":245.22,"endTime":248.37,"body":"keen, especially if you're"},{"speaker":"Annemie Tonken","startTime":245.22,"endTime":248.37,"body":"listening to this at you know,"},{"speaker":"Annemie Tonken","startTime":248.37,"endTime":251.34,"body":"the time that it drops, like the"},{"speaker":"Annemie Tonken","startTime":248.37,"endTime":251.34,"body":"new year, you're starting out"},{"speaker":"Annemie Tonken","startTime":251.34,"endTime":253.62,"body":"with all of your kind of plans"},{"speaker":"Annemie Tonken","startTime":251.34,"endTime":253.62,"body":"for the year and this is going"},{"speaker":"Annemie Tonken","startTime":253.62,"endTime":256.77,"body":"to be great. But why don't I"},{"speaker":"Annemie Tonken","startTime":253.62,"endTime":256.77,"body":"kind of turn the mic over to you"},{"speaker":"Annemie Tonken","startTime":256.77,"endTime":260.1,"body":"and let you introduce yourself."},{"speaker":"Annemie Tonken","startTime":256.77,"endTime":260.1,"body":"Tell us a little bit about I"},{"speaker":"Annemie Tonken","startTime":260.1,"endTime":263.16,"body":"think your career history might"},{"speaker":"Annemie Tonken","startTime":260.1,"endTime":263.16,"body":"be helpful just to kind of give"},{"speaker":"Annemie Tonken","startTime":263.16,"endTime":267.39,"body":"people a sense as to how social"},{"speaker":"Annemie Tonken","startTime":263.16,"endTime":267.39,"body":"media has played a role in your"},{"speaker":"Annemie Tonken","startTime":267.39,"endTime":267.9,"body":"business."},{"speaker":"Cassidy Lynne","startTime":267.93,"endTime":273.33,"body":"So hello,"},{"speaker":"Cassidy Lynne","startTime":267.93,"endTime":273.33,"body":"everyone. I'm Cassidy and I am a"},{"speaker":"Cassidy Lynne","startTime":273.33,"endTime":277.83,"body":"wedding photographer slash"},{"speaker":"Cassidy Lynne","startTime":273.33,"endTime":277.83,"body":"educator, slash I do content"},{"speaker":"Cassidy Lynne","startTime":277.83,"endTime":281.07,"body":"creation. I work with brands"},{"speaker":"Cassidy Lynne","startTime":277.83,"endTime":281.07,"body":"now. So I do a lot of things."},{"speaker":"Cassidy Lynne","startTime":281.07,"endTime":283.98,"body":"But all of those things would"},{"speaker":"Cassidy Lynne","startTime":281.07,"endTime":283.98,"body":"not be possible without social"},{"speaker":"Cassidy Lynne","startTime":283.98,"endTime":287.34,"body":"media. So to back it up and"},{"speaker":"Cassidy Lynne","startTime":283.98,"endTime":287.34,"body":"bring it all the way back to the"},{"speaker":"Cassidy Lynne","startTime":287.34,"endTime":292.59,"body":"beginning. I started as a"},{"speaker":"Cassidy Lynne","startTime":287.34,"endTime":292.59,"body":"photographer, so I was basically"},{"speaker":"Cassidy Lynne","startTime":293.31,"endTime":297.3,"body":"a photographer for the college"},{"speaker":"Cassidy Lynne","startTime":293.31,"endTime":297.3,"body":"that I went to teach. Teach. Oh"},{"speaker":"Cassidy Lynne","startTime":297.3,"endTime":301.26,"body":"my gosh, taught a bunch of"},{"speaker":"Cassidy Lynne","startTime":297.3,"endTime":301.26,"body":"students I'm at the college how"},{"speaker":"Cassidy Lynne","startTime":301.26,"endTime":303.84,"body":"to do photography throughout the"},{"speaker":"Cassidy Lynne","startTime":301.26,"endTime":303.84,"body":"course of like, I think it was"},{"speaker":"Cassidy Lynne","startTime":303.84,"endTime":307.56,"body":"there for about three years, and"},{"speaker":"Cassidy Lynne","startTime":303.84,"endTime":307.56,"body":"then transitioned into being a"},{"speaker":"Cassidy Lynne","startTime":307.56,"endTime":310.86,"body":"wedding photographer. But right"},{"speaker":"Cassidy Lynne","startTime":307.56,"endTime":310.86,"body":"when I started doing full time"},{"speaker":"Cassidy Lynne","startTime":310.86,"endTime":313.5,"body":"wedding photography, I realized"},{"speaker":"Cassidy Lynne","startTime":310.86,"endTime":313.5,"body":"that my background in teaching"},{"speaker":"Cassidy Lynne","startTime":313.5,"endTime":315.48,"body":"photography was actually"},{"speaker":"Cassidy Lynne","startTime":313.5,"endTime":315.48,"body":"something that I really liked to"},{"speaker":"Cassidy Lynne","startTime":315.48,"endTime":319.8,"body":"do. And this was around 2020,"},{"speaker":"Cassidy Lynne","startTime":315.48,"endTime":319.8,"body":"which we all know what happened"},{"speaker":"Cassidy Lynne","startTime":319.8,"endTime":323.13,"body":"in 2020. So when I went full"},{"speaker":"Cassidy Lynne","startTime":319.8,"endTime":323.13,"body":"time with my wedding"},{"speaker":"Cassidy Lynne","startTime":323.13,"endTime":326.88,"body":"photography, business, I also"},{"speaker":"Cassidy Lynne","startTime":323.13,"endTime":326.88,"body":"started teaching people. And my"},{"speaker":"Cassidy Lynne","startTime":326.91,"endTime":330.75,"body":"way of teaching people was"},{"speaker":"Cassidy Lynne","startTime":326.91,"endTime":330.75,"body":"through tick tock tick tock was"},{"speaker":"Cassidy Lynne","startTime":330.75,"endTime":333.87,"body":"just growing. And actually, one"},{"speaker":"Cassidy Lynne","startTime":330.75,"endTime":333.87,"body":"of my sisters actually said to"},{"speaker":"Cassidy Lynne","startTime":333.87,"endTime":336.09,"body":"me, because I was going to just"},{"speaker":"Cassidy Lynne","startTime":333.87,"endTime":336.09,"body":"start a YouTube channel, and she"},{"speaker":"Cassidy Lynne","startTime":336.09,"endTime":338.4,"body":"was like, don't start a YouTube"},{"speaker":"Cassidy Lynne","startTime":336.09,"endTime":338.4,"body":"channel just started tick tock,"},{"speaker":"Cassidy Lynne","startTime":338.43,"endTime":341.61,"body":"it's easier, you know, the"},{"speaker":"Cassidy Lynne","startTime":338.43,"endTime":341.61,"body":"videos aren't as long, and"},{"speaker":"Cassidy Lynne","startTime":341.64,"endTime":344.1,"body":"you're probably gonna grow"},{"speaker":"Cassidy Lynne","startTime":341.64,"endTime":344.1,"body":"faster. And I was like, Cool. So"},{"speaker":"Cassidy Lynne","startTime":344.13,"endTime":346.68,"body":"I started teaching people on"},{"speaker":"Cassidy Lynne","startTime":344.13,"endTime":346.68,"body":"tick tock, and from there, I"},{"speaker":"Cassidy Lynne","startTime":346.68,"endTime":350.16,"body":"kind of developed this half like"},{"speaker":"Cassidy Lynne","startTime":346.68,"endTime":350.16,"body":"wedding photography, business,"},{"speaker":"Cassidy Lynne","startTime":350.16,"endTime":354.0,"body":"half photography, education,"},{"speaker":"Cassidy Lynne","startTime":350.16,"endTime":354.0,"body":"business. And right now my"},{"speaker":"Cassidy Lynne","startTime":354.0,"endTime":356.4,"body":"business is kind of like"},{"speaker":"Cassidy Lynne","startTime":354.0,"endTime":356.4,"body":"shifting where it's like wedding"},{"speaker":"Cassidy Lynne","startTime":356.4,"endTime":360.06,"body":"photography is more just like,"},{"speaker":"Cassidy Lynne","startTime":356.4,"endTime":360.06,"body":"the thing that I do for fun. And"},{"speaker":"Cassidy Lynne","startTime":360.06,"endTime":364.32,"body":"now I'm like teaching people"},{"speaker":"Cassidy Lynne","startTime":360.06,"endTime":364.32,"body":"full time and becoming more of"},{"speaker":"Cassidy Lynne","startTime":364.32,"endTime":367.86,"body":"like a content creator for"},{"speaker":"Cassidy Lynne","startTime":364.32,"endTime":367.86,"body":"different brands and working"},{"speaker":"Cassidy Lynne","startTime":367.86,"endTime":370.8,"body":"with brands and influencing and"},{"speaker":"Cassidy Lynne","startTime":367.86,"endTime":370.8,"body":"stuff. So it's really just"},{"speaker":"Cassidy Lynne","startTime":370.8,"endTime":375.48,"body":"evolved from there. So yeah,"},{"speaker":"Cassidy Lynne","startTime":370.8,"endTime":375.48,"body":"that's kind of my story and how"},{"speaker":"Cassidy Lynne","startTime":375.48,"endTime":377.64,"body":"it all started, how it"},{"speaker":"Annemie Tonken","startTime":377.64,"endTime":381.54,"body":"started, how"},{"speaker":"Annemie Tonken","startTime":377.64,"endTime":381.54,"body":"it's going. Yeah, so you're the"},{"speaker":"Annemie Tonken","startTime":381.57,"endTime":385.38,"body":"it's super interesting and"},{"speaker":"Annemie Tonken","startTime":381.57,"endTime":385.38,"body":"funny, when you do have a"},{"speaker":"Annemie Tonken","startTime":385.38,"endTime":389.4,"body":"situation where it's like, a lot"},{"speaker":"Annemie Tonken","startTime":385.38,"endTime":389.4,"body":"of us photography is a side"},{"speaker":"Annemie Tonken","startTime":389.4,"endTime":392.07,"body":"hustle when it when we first"},{"speaker":"Annemie Tonken","startTime":389.4,"endTime":392.07,"body":"start, right, like, it sounds"},{"speaker":"Annemie Tonken","startTime":392.07,"endTime":395.25,"body":"like you were you had this more,"},{"speaker":"Annemie Tonken","startTime":392.07,"endTime":395.25,"body":"I'm going to put air quotes,"},{"speaker":"Annemie Tonken","startTime":395.25,"endTime":399.54,"body":"even though this is audio like"},{"speaker":"Annemie Tonken","startTime":395.25,"endTime":399.54,"body":"that was your your real job was"},{"speaker":"Annemie Tonken","startTime":399.54,"endTime":402.24,"body":"for the college and teaching."},{"speaker":"Annemie Tonken","startTime":399.54,"endTime":402.24,"body":"And then you were doing"},{"speaker":"Annemie Tonken","startTime":402.27,"endTime":405.57,"body":"photography was sort of I"},{"speaker":"Annemie Tonken","startTime":402.27,"endTime":405.57,"body":"imagined sort of building up as"},{"speaker":"Annemie Tonken","startTime":405.6,"endTime":408.9,"body":"a side hustle. And now you have"},{"speaker":"Annemie Tonken","startTime":405.6,"endTime":408.9,"body":"gotten to a place where"},{"speaker":"Annemie Tonken","startTime":408.99,"endTime":412.77,"body":"photography has returned to your"},{"speaker":"Annemie Tonken","startTime":408.99,"endTime":412.77,"body":"side hustle, because the"},{"speaker":"Annemie Tonken","startTime":412.77,"endTime":416.16,"body":"education side has gone through"},{"speaker":"Annemie Tonken","startTime":412.77,"endTime":416.16,"body":"the roof. And it sounds like"},{"speaker":"Annemie Tonken","startTime":416.16,"endTime":418.8,"body":"like influencing and content"},{"speaker":"Annemie Tonken","startTime":416.16,"endTime":418.8,"body":"creation and all that sort of"},{"speaker":"Annemie Tonken","startTime":418.8,"endTime":422.64,"body":"stuff. So it's amazing. And this"},{"speaker":"Annemie Tonken","startTime":418.8,"endTime":422.64,"body":"is the sort of thing, so I am"},{"speaker":"Annemie Tonken","startTime":422.67,"endTime":428.79,"body":"older than you and I have I, my"},{"speaker":"Annemie Tonken","startTime":422.67,"endTime":428.79,"body":"older son is almost 17. And so"},{"speaker":"Annemie Tonken","startTime":428.79,"endTime":431.94,"body":"of course, like his perspective"},{"speaker":"Annemie Tonken","startTime":428.79,"endTime":431.94,"body":"on this stuff is so different."},{"speaker":"Annemie Tonken","startTime":431.94,"endTime":434.88,"body":"But whenever I'm talking to my"},{"speaker":"Annemie Tonken","startTime":431.94,"endTime":434.88,"body":"kids, I'm always just like,"},{"speaker":"Annemie Tonken","startTime":435.18,"endTime":437.22,"body":"they'll, you know, start"},{"speaker":"Annemie Tonken","startTime":435.18,"endTime":437.22,"body":"thinking about what they want to"},{"speaker":"Annemie Tonken","startTime":437.22,"endTime":439.8,"body":"be when they grow up. And I'm"},{"speaker":"Annemie Tonken","startTime":437.22,"endTime":439.8,"body":"like it is changing the"},{"speaker":"Annemie Tonken","startTime":439.8,"endTime":443.88,"body":"landscape is changing in terms"},{"speaker":"Annemie Tonken","startTime":439.8,"endTime":443.88,"body":"of what the options are so fast,"},{"speaker":"Annemie Tonken","startTime":444.39,"endTime":449.43,"body":"that you know, when, five years"},{"speaker":"Annemie Tonken","startTime":444.39,"endTime":449.43,"body":"from now, or eight years from"},{"speaker":"Annemie Tonken","startTime":449.43,"endTime":452.52,"body":"now, when he's starting out in"},{"speaker":"Annemie Tonken","startTime":449.43,"endTime":452.52,"body":"the in the real world, it's"},{"speaker":"Annemie Tonken","startTime":452.52,"endTime":456.42,"body":"like, who knows what will be"},{"speaker":"Annemie Tonken","startTime":452.52,"endTime":456.42,"body":"available. And so, so I just"},{"speaker":"Annemie Tonken","startTime":456.42,"endTime":459.93,"body":"find that sort of stuff super"},{"speaker":"Annemie Tonken","startTime":456.42,"endTime":459.93,"body":"fascinating. And I love the fact"},{"speaker":"Annemie Tonken","startTime":459.93,"endTime":463.77,"body":"that you were able to cut your"},{"speaker":"Annemie Tonken","startTime":459.93,"endTime":463.77,"body":"path, because I feel like that's"},{"speaker":"Annemie Tonken","startTime":463.77,"endTime":467.58,"body":"the thing. It's true for"},{"speaker":"Annemie Tonken","startTime":463.77,"endTime":467.58,"body":"photography as well. But in all"},{"speaker":"Annemie Tonken","startTime":467.58,"endTime":471.72,"body":"kinds of creative pursuits these"},{"speaker":"Annemie Tonken","startTime":467.58,"endTime":471.72,"body":"days, there is no real roadmap."},{"speaker":"Annemie Tonken","startTime":471.72,"endTime":474.87,"body":"So for anyone who is willing to"},{"speaker":"Annemie Tonken","startTime":471.72,"endTime":474.87,"body":"kind of roll up their sleeves"},{"speaker":"Annemie Tonken","startTime":474.9,"endTime":478.92,"body":"and see where the opportunities"},{"speaker":"Annemie Tonken","startTime":474.9,"endTime":478.92,"body":"are, like there are so many"},{"speaker":"Annemie Tonken","startTime":479.04,"endTime":483.06,"body":"available. But yeah, it's even"},{"speaker":"Annemie Tonken","startTime":479.04,"endTime":483.06,"body":"in just the short period of time"},{"speaker":"Annemie Tonken","startTime":483.06,"endTime":486.69,"body":"that you have been doing that,"},{"speaker":"Annemie Tonken","startTime":483.06,"endTime":486.69,"body":"like it sounds like you were"},{"speaker":"Annemie Tonken","startTime":486.69,"endTime":490.08,"body":"back and forth between YouTube"},{"speaker":"Annemie Tonken","startTime":486.69,"endTime":490.08,"body":"and Tiktok. And of course,"},{"speaker":"Annemie Tonken","startTime":490.08,"endTime":494.79,"body":"there's Instagram and, and all"},{"speaker":"Annemie Tonken","startTime":490.08,"endTime":494.79,"body":"of those platforms are ever"},{"speaker":"Annemie Tonken","startTime":494.79,"endTime":499.95,"body":"changing. So how have you"},{"speaker":"Annemie Tonken","startTime":494.79,"endTime":499.95,"body":"navigated that constant"},{"speaker":"Annemie Tonken","startTime":499.98,"endTime":501.93,"body":"uncertainty in your own"},{"speaker":"Annemie Tonken","startTime":499.98,"endTime":501.93,"body":"business?"},{"speaker":"Cassidy Lynne","startTime":502.02,"endTime":506.37,"body":"So one of the"},{"speaker":"Cassidy Lynne","startTime":502.02,"endTime":506.37,"body":"biggest things for being present"},{"speaker":"Cassidy Lynne","startTime":506.49,"endTime":510.69,"body":"through your business on any"},{"speaker":"Cassidy Lynne","startTime":506.49,"endTime":510.69,"body":"platform, Pinterest, Tiktok,"},{"speaker":"Cassidy Lynne","startTime":511.2,"endTime":514.5,"body":"Instagram even be real? You"},{"speaker":"Cassidy Lynne","startTime":511.2,"endTime":514.5,"body":"know, that's the thing right?"},{"speaker":"Cassidy Lynne","startTime":514.5,"endTime":519.57,"body":"Now. The thing is, you have to"},{"speaker":"Cassidy Lynne","startTime":514.5,"endTime":519.57,"body":"be an active user, you cannot"},{"speaker":"Cassidy Lynne","startTime":519.57,"endTime":525.51,"body":"understand how users perceive"},{"speaker":"Cassidy Lynne","startTime":519.57,"endTime":525.51,"body":"videos and what performs well,"},{"speaker":"Cassidy Lynne","startTime":525.51,"endTime":529.53,"body":"like, what doesn't, unless"},{"speaker":"Cassidy Lynne","startTime":525.51,"endTime":529.53,"body":"you're actively like scrolling."},{"speaker":"Cassidy Lynne","startTime":529.71,"endTime":533.91,"body":"So there are times during my"},{"speaker":"Cassidy Lynne","startTime":529.71,"endTime":533.91,"body":"workday, where I intentionally"},{"speaker":"Cassidy Lynne","startTime":533.91,"endTime":538.89,"body":"scroll for, like 15 minutes, and"},{"speaker":"Cassidy Lynne","startTime":533.91,"endTime":538.89,"body":"I'm just observing, like, you"},{"speaker":"Cassidy Lynne","startTime":538.89,"endTime":542.55,"body":"know, how long are the videos"},{"speaker":"Cassidy Lynne","startTime":538.89,"endTime":542.55,"body":"that I'm watching? And what"},{"speaker":"Cassidy Lynne","startTime":542.82,"endTime":546.9,"body":"intros fascinate me what sounds"},{"speaker":"Cassidy Lynne","startTime":542.82,"endTime":546.9,"body":"do I notice, you know, how many"},{"speaker":"Cassidy Lynne","startTime":546.9,"endTime":551.22,"body":"clips are in a video and angles"},{"speaker":"Cassidy Lynne","startTime":546.9,"endTime":551.22,"body":"like, you really have to be"},{"speaker":"Cassidy Lynne","startTime":551.22,"endTime":556.77,"body":"observing like, as a consumer,"},{"speaker":"Cassidy Lynne","startTime":551.22,"endTime":556.77,"body":"what fascinates you, and that's"},{"speaker":"Cassidy Lynne","startTime":556.77,"endTime":560.73,"body":"how you can keep up with this"},{"speaker":"Cassidy Lynne","startTime":556.77,"endTime":560.73,"body":"like ever changing, just"},{"speaker":"Cassidy Lynne","startTime":560.73,"endTime":564.15,"body":"constant turnover of social"},{"speaker":"Cassidy Lynne","startTime":560.73,"endTime":564.15,"body":"media because you're able to see"},{"speaker":"Cassidy Lynne","startTime":564.15,"endTime":567.66,"body":"firsthand the trends and what's"},{"speaker":"Cassidy Lynne","startTime":564.15,"endTime":567.66,"body":"happening and then you can"},{"speaker":"Cassidy Lynne","startTime":567.66,"endTime":572.13,"body":"adjust your content accordingly."},{"speaker":"Cassidy Lynne","startTime":567.66,"endTime":572.13,"body":"A huge thing for me and this is"},{"speaker":"Cassidy Lynne","startTime":572.16,"endTime":575.61,"body":"like one of my biggest tips"},{"speaker":"Cassidy Lynne","startTime":572.16,"endTime":575.61,"body":"right now, for social media"},{"speaker":"Cassidy Lynne","startTime":575.61,"endTime":581.49,"body":"creation on all platforms. You"},{"speaker":"Cassidy Lynne","startTime":575.61,"endTime":581.49,"body":"cannot batch like 30 days in"},{"speaker":"Cassidy Lynne","startTime":581.49,"endTime":585.78,"body":"advance anymore. You have to"},{"speaker":"Cassidy Lynne","startTime":581.49,"endTime":585.78,"body":"catch like these trends."},{"speaker":"Cassidy Lynne","startTime":586.08,"endTime":590.52,"body":"Basically within three days. I"},{"speaker":"Cassidy Lynne","startTime":586.08,"endTime":590.52,"body":"might even take two days. If you"},{"speaker":"Cassidy Lynne","startTime":590.52,"endTime":594.3,"body":"are trying to like actually grow"},{"speaker":"Cassidy Lynne","startTime":590.52,"endTime":594.3,"body":"and like use trends. You have to"},{"speaker":"Cassidy Lynne","startTime":594.3,"endTime":597.63,"body":"basically like get stuff out"},{"speaker":"Cassidy Lynne","startTime":594.3,"endTime":597.63,"body":"there like you know, on the day"},{"speaker":"Cassidy Lynne","startTime":597.63,"endTime":601.08,"body":"of or the the next day when you"},{"speaker":"Cassidy Lynne","startTime":597.63,"endTime":601.08,"body":"see a trend And the with the"},{"speaker":"Cassidy Lynne","startTime":601.08,"endTime":605.94,"body":"exception of if you are creating"},{"speaker":"Cassidy Lynne","startTime":601.08,"endTime":605.94,"body":"content for social media with"},{"speaker":"Cassidy Lynne","startTime":605.97,"endTime":609.48,"body":"original content, so not pulling"},{"speaker":"Cassidy Lynne","startTime":605.97,"endTime":609.48,"body":"someone else's sound, it's"},{"speaker":"Cassidy Lynne","startTime":609.48,"endTime":612.09,"body":"literally just like you talking"},{"speaker":"Cassidy Lynne","startTime":609.48,"endTime":612.09,"body":"or something like that. That's"},{"speaker":"Cassidy Lynne","startTime":612.09,"endTime":615.3,"body":"stuff that you can record 30"},{"speaker":"Cassidy Lynne","startTime":612.09,"endTime":615.3,"body":"days in advance. So if you're"},{"speaker":"Cassidy Lynne","startTime":615.3,"endTime":619.02,"body":"listening to this, and you're"},{"speaker":"Cassidy Lynne","startTime":615.3,"endTime":619.02,"body":"like, Cassie, I can't just stop"},{"speaker":"Cassidy Lynne","startTime":619.02,"endTime":622.59,"body":"everything. And you know, post"},{"speaker":"Cassidy Lynne","startTime":619.02,"endTime":622.59,"body":"five tech talks today, you don't"},{"speaker":"Cassidy Lynne","startTime":622.59,"endTime":626.61,"body":"have to, you need to then do"},{"speaker":"Cassidy Lynne","startTime":622.59,"endTime":626.61,"body":"original audios and try like"},{"speaker":"Cassidy Lynne","startTime":626.61,"endTime":630.15,"body":"talking and stuff like that, if"},{"speaker":"Cassidy Lynne","startTime":626.61,"endTime":630.15,"body":"you, you know, want to keep up"},{"speaker":"Cassidy Lynne","startTime":630.15,"endTime":632.94,"body":"with this ever changing cycle"},{"speaker":"Cassidy Lynne","startTime":630.15,"endTime":632.94,"body":"that's happening on social"},{"speaker":"Cassidy Lynne","startTime":632.94,"endTime":636.45,"body":"media. So that I feel like"},{"speaker":"Cassidy Lynne","startTime":632.94,"endTime":636.45,"body":"that's a really big thing. As"},{"speaker":"Cassidy Lynne","startTime":636.45,"endTime":642.9,"body":"far as like content creation"},{"speaker":"Cassidy Lynne","startTime":636.45,"endTime":642.9,"body":"goes. For strategy. I feel like"},{"speaker":"Cassidy Lynne","startTime":642.9,"endTime":646.86,"body":"there really isn't a strategy at"},{"speaker":"Cassidy Lynne","startTime":642.9,"endTime":646.86,"body":"this point. For anybody, like"},{"speaker":"Cassidy Lynne","startTime":646.86,"endTime":651.78,"body":"the biggest strategy is niching."},{"speaker":"Cassidy Lynne","startTime":646.86,"endTime":651.78,"body":"That's a huge thing. I've"},{"speaker":"Cassidy Lynne","startTime":651.84,"endTime":656.46,"body":"discovered that a lot of just"},{"speaker":"Cassidy Lynne","startTime":651.84,"endTime":656.46,"body":"generic lifestyle. Social media"},{"speaker":"Cassidy Lynne","startTime":656.46,"endTime":660.54,"body":"accounts don't do as well as"},{"speaker":"Cassidy Lynne","startTime":656.46,"endTime":660.54,"body":"they used to, because it's"},{"speaker":"Cassidy Lynne","startTime":660.54,"endTime":664.32,"body":"literally like, Okay, well, what"},{"speaker":"Cassidy Lynne","startTime":660.54,"endTime":664.32,"body":"are you offering, you know, so I"},{"speaker":"Cassidy Lynne","startTime":664.32,"endTime":667.2,"body":"think having a niche is really"},{"speaker":"Cassidy Lynne","startTime":664.32,"endTime":667.2,"body":"important, because people will"},{"speaker":"Cassidy Lynne","startTime":667.2,"endTime":670.23,"body":"understand why they follow you"},{"speaker":"Cassidy Lynne","startTime":667.2,"endTime":670.23,"body":"and like, what you can give to"},{"speaker":"Cassidy Lynne","startTime":670.23,"endTime":673.95,"body":"them. So you know, wedding"},{"speaker":"Cassidy Lynne","startTime":670.23,"endTime":673.95,"body":"photography, I do like"},{"speaker":"Cassidy Lynne","startTime":673.95,"endTime":676.71,"body":"photography tips, there are"},{"speaker":"Cassidy Lynne","startTime":673.95,"endTime":676.71,"body":"accounts that do, you know, all"},{"speaker":"Cassidy Lynne","startTime":676.71,"endTime":680.25,"body":"sorts of different stuff like"},{"speaker":"Cassidy Lynne","startTime":676.71,"endTime":680.25,"body":"cooking, whatever it is. So that"},{"speaker":"Cassidy Lynne","startTime":680.25,"endTime":684.21,"body":"niche is really important for"},{"speaker":"Cassidy Lynne","startTime":680.25,"endTime":684.21,"body":"the ever changing aspect of"},{"speaker":"Cassidy Lynne","startTime":684.24,"endTime":687.93,"body":"social media. Because if you"},{"speaker":"Cassidy Lynne","startTime":684.24,"endTime":687.93,"body":"stay within your niche, and you"},{"speaker":"Cassidy Lynne","startTime":688.14,"endTime":690.9,"body":"are constantly putting out"},{"speaker":"Cassidy Lynne","startTime":688.14,"endTime":690.9,"body":"videos about your niche, you can"},{"speaker":"Cassidy Lynne","startTime":690.9,"endTime":694.95,"body":"just tweak them towards trends"},{"speaker":"Cassidy Lynne","startTime":690.9,"endTime":694.95,"body":"and what you see performing"},{"speaker":"Cassidy Lynne","startTime":694.95,"endTime":700.05,"body":"well. And, you know, most likely"},{"speaker":"Cassidy Lynne","startTime":694.95,"endTime":700.05,"body":"the people that follow you, or"},{"speaker":"Cassidy Lynne","startTime":700.05,"endTime":702.21,"body":"the people that are going to be"},{"speaker":"Cassidy Lynne","startTime":700.05,"endTime":702.21,"body":"shown your video, it's going to"},{"speaker":"Cassidy Lynne","startTime":702.21,"endTime":704.88,"body":"be like, Oh, this is a"},{"speaker":"Cassidy Lynne","startTime":702.21,"endTime":704.88,"body":"photography account, I'm going"},{"speaker":"Cassidy Lynne","startTime":704.88,"endTime":708.78,"body":"to follow them for photography"},{"speaker":"Cassidy Lynne","startTime":704.88,"endTime":708.78,"body":"purposes, you know. So that's"},{"speaker":"Cassidy Lynne","startTime":708.78,"endTime":710.64,"body":"another big thing as well. One"},{"speaker":"Cassidy Lynne","startTime":708.78,"endTime":710.64,"body":"of"},{"speaker":"Annemie Tonken","startTime":710.64,"endTime":714.24,"body":"the things that"},{"speaker":"Annemie Tonken","startTime":710.64,"endTime":714.24,"body":"I feel like, can be tricky for"},{"speaker":"Annemie Tonken","startTime":714.24,"endTime":719.52,"body":"people is the you know, when we"},{"speaker":"Annemie Tonken","startTime":714.24,"endTime":719.52,"body":"look around at the people who"},{"speaker":"Annemie Tonken","startTime":719.52,"endTime":721.89,"body":"show up in our feed, and the"},{"speaker":"Annemie Tonken","startTime":719.52,"endTime":721.89,"body":"people that we follow who have"},{"speaker":"Annemie Tonken","startTime":721.89,"endTime":726.45,"body":"larger followings, like you do,"},{"speaker":"Annemie Tonken","startTime":721.89,"endTime":726.45,"body":"you are speaking to a pretty"},{"speaker":"Annemie Tonken","startTime":726.48,"endTime":731.85,"body":"wide geographic, you know, group"},{"speaker":"Annemie Tonken","startTime":726.48,"endTime":731.85,"body":"of people, and you are speaking"},{"speaker":"Annemie Tonken","startTime":731.85,"endTime":735.42,"body":"to both potential wedding"},{"speaker":"Annemie Tonken","startTime":731.85,"endTime":735.42,"body":"clients and also education"},{"speaker":"Annemie Tonken","startTime":735.42,"endTime":739.8,"body":"clients, and you've got sort of"},{"speaker":"Annemie Tonken","startTime":735.42,"endTime":739.8,"body":"a lifestyle brand that you are"},{"speaker":"Annemie Tonken","startTime":739.8,"endTime":744.69,"body":"also, you know, constantly"},{"speaker":"Annemie Tonken","startTime":739.8,"endTime":744.69,"body":"curating. So when I think that"},{"speaker":"Annemie Tonken","startTime":744.72,"endTime":749.55,"body":"it can be hard for somebody who"},{"speaker":"Annemie Tonken","startTime":744.72,"endTime":749.55,"body":"is running a local business to"},{"speaker":"Annemie Tonken","startTime":749.61,"endTime":753.9,"body":"see or to extrapolate from that"},{"speaker":"Annemie Tonken","startTime":749.61,"endTime":753.9,"body":"what they need to be doing in"},{"speaker":"Annemie Tonken","startTime":753.9,"endTime":759.63,"body":"order to grow their local in"},{"speaker":"Annemie Tonken","startTime":753.9,"endTime":759.63,"body":"person, photography business. So"},{"speaker":"Annemie Tonken","startTime":759.66,"endTime":766.08,"body":"when you were fine, primarily"},{"speaker":"Annemie Tonken","startTime":759.66,"endTime":766.08,"body":"focusing your efforts on that,"},{"speaker":"Annemie Tonken","startTime":766.08,"endTime":769.98,"body":"how is that different from the"},{"speaker":"Annemie Tonken","startTime":766.08,"endTime":769.98,"body":"way that you operate? Now, or"},{"speaker":"Annemie Tonken","startTime":769.98,"endTime":770.76,"body":"was it different,"},{"speaker":"Cassidy Lynne","startTime":770.94,"endTime":773.76,"body":"it's all about"},{"speaker":"Cassidy Lynne","startTime":770.94,"endTime":773.76,"body":"keeping your target audience in"},{"speaker":"Cassidy Lynne","startTime":773.76,"endTime":778.8,"body":"mind. So you know, if you're a"},{"speaker":"Cassidy Lynne","startTime":773.76,"endTime":778.8,"body":"local coffee shop, let's say in"},{"speaker":"Cassidy Lynne","startTime":778.8,"endTime":783.75,"body":"Tampa, Florida, your target"},{"speaker":"Cassidy Lynne","startTime":778.8,"endTime":783.75,"body":"audience is most likely going to"},{"speaker":"Cassidy Lynne","startTime":783.75,"endTime":787.47,"body":"be people in Tampa, Florida,"},{"speaker":"Cassidy Lynne","startTime":783.75,"endTime":787.47,"body":"people that like coffee in"},{"speaker":"Cassidy Lynne","startTime":787.47,"endTime":790.98,"body":"Tampa, Florida, versus for me,"},{"speaker":"Cassidy Lynne","startTime":787.47,"endTime":790.98,"body":"I'm more just like anyone who's"},{"speaker":"Cassidy Lynne","startTime":790.98,"endTime":793.89,"body":"interested in education in"},{"speaker":"Cassidy Lynne","startTime":790.98,"endTime":793.89,"body":"photography, education, anyone"},{"speaker":"Cassidy Lynne","startTime":793.89,"endTime":797.31,"body":"who might be looking for wedding"},{"speaker":"Cassidy Lynne","startTime":793.89,"endTime":797.31,"body":"photographer, which is a much"},{"speaker":"Cassidy Lynne","startTime":797.31,"endTime":800.67,"body":"broader audience, like you said,"},{"speaker":"Cassidy Lynne","startTime":797.31,"endTime":800.67,"body":"so if you are targeting a"},{"speaker":"Cassidy Lynne","startTime":800.67,"endTime":805.17,"body":"specific area, and your target"},{"speaker":"Cassidy Lynne","startTime":800.67,"endTime":805.17,"body":"audience is smaller, you just"},{"speaker":"Cassidy Lynne","startTime":805.17,"endTime":808.08,"body":"have to keep that in mind when"},{"speaker":"Cassidy Lynne","startTime":805.17,"endTime":808.08,"body":"you're making videos. So maybe"},{"speaker":"Cassidy Lynne","startTime":808.08,"endTime":810.78,"body":"your videos don't get as many"},{"speaker":"Cassidy Lynne","startTime":808.08,"endTime":810.78,"body":"views. Like if you're literally"},{"speaker":"Cassidy Lynne","startTime":810.78,"endTime":814.8,"body":"posting, you know, videos and"},{"speaker":"Cassidy Lynne","startTime":810.78,"endTime":814.8,"body":"posts just in general, like feed"},{"speaker":"Cassidy Lynne","startTime":814.8,"endTime":818.22,"body":"posts, like best places to get"},{"speaker":"Cassidy Lynne","startTime":814.8,"endTime":818.22,"body":"coffee in Tampa, Florida. And"},{"speaker":"Cassidy Lynne","startTime":818.22,"endTime":821.43,"body":"obviously, it's like your coffee"},{"speaker":"Cassidy Lynne","startTime":818.22,"endTime":821.43,"body":"shop. That's really the"},{"speaker":"Cassidy Lynne","startTime":821.43,"endTime":825.39,"body":"algorithm is only going to show"},{"speaker":"Cassidy Lynne","startTime":821.43,"endTime":825.39,"body":"that to people who are"},{"speaker":"Cassidy Lynne","startTime":825.39,"endTime":828.78,"body":"interested in Tampa, Florida,"},{"speaker":"Cassidy Lynne","startTime":825.39,"endTime":828.78,"body":"most likely, like it's not going"},{"speaker":"Cassidy Lynne","startTime":828.78,"endTime":831.06,"body":"to just show it to random"},{"speaker":"Cassidy Lynne","startTime":828.78,"endTime":831.06,"body":"people, because random people"},{"speaker":"Cassidy Lynne","startTime":831.06,"endTime":832.95,"body":"would be like, What the heck,"},{"speaker":"Cassidy Lynne","startTime":831.06,"endTime":832.95,"body":"like I don't, I don't want to"},{"speaker":"Cassidy Lynne","startTime":832.95,"endTime":838.14,"body":"see this, right. I've seen a lot"},{"speaker":"Cassidy Lynne","startTime":832.95,"endTime":838.14,"body":"of businesses take kind of like"},{"speaker":"Cassidy Lynne","startTime":838.14,"endTime":841.92,"body":"this relatability perspective in"},{"speaker":"Cassidy Lynne","startTime":838.14,"endTime":841.92,"body":"their business. And it's almost"},{"speaker":"Cassidy Lynne","startTime":841.92,"endTime":845.46,"body":"like right now on social media."},{"speaker":"Cassidy Lynne","startTime":841.92,"endTime":845.46,"body":"You can't take it too seriously."},{"speaker":"Cassidy Lynne","startTime":845.46,"endTime":848.49,"body":"It can't be too curated. It"},{"speaker":"Cassidy Lynne","startTime":845.46,"endTime":848.49,"body":"can't be too perfect. It's"},{"speaker":"Cassidy Lynne","startTime":848.49,"endTime":853.74,"body":"almost like curated imperfection"},{"speaker":"Cassidy Lynne","startTime":848.49,"endTime":853.74,"body":"right now. You know, we see that"},{"speaker":"Cassidy Lynne","startTime":853.74,"endTime":857.4,"body":"with a lot of the photo dumps"},{"speaker":"Cassidy Lynne","startTime":853.74,"endTime":857.4,"body":"that are really popular right"},{"speaker":"Cassidy Lynne","startTime":857.4,"endTime":861.66,"body":"now like this style of like,"},{"speaker":"Cassidy Lynne","startTime":857.4,"endTime":861.66,"body":"Oops, I accidentally posted this"},{"speaker":"Cassidy Lynne","startTime":861.66,"endTime":864.09,"body":"screenshot even though like you"},{"speaker":"Cassidy Lynne","startTime":861.66,"endTime":864.09,"body":"definitely knew you're posting"},{"speaker":"Cassidy Lynne","startTime":864.09,"endTime":868.8,"body":"that screenshot. So when it"},{"speaker":"Cassidy Lynne","startTime":864.09,"endTime":868.8,"body":"comes to a local business, you"},{"speaker":"Cassidy Lynne","startTime":868.8,"endTime":871.71,"body":"kind of have to think about that"},{"speaker":"Cassidy Lynne","startTime":868.8,"endTime":871.71,"body":"side of things like people like"},{"speaker":"Cassidy Lynne","startTime":871.71,"endTime":875.25,"body":"to see behind the scenes, they"},{"speaker":"Cassidy Lynne","startTime":871.71,"endTime":875.25,"body":"like to see your co workers lip"},{"speaker":"Cassidy Lynne","startTime":875.25,"endTime":878.49,"body":"synching and having fun on"},{"speaker":"Cassidy Lynne","startTime":875.25,"endTime":878.49,"body":"shifts, like, you know, they"},{"speaker":"Cassidy Lynne","startTime":878.49,"endTime":884.55,"body":"like to see you make lattes and"},{"speaker":"Cassidy Lynne","startTime":878.49,"endTime":884.55,"body":"I think it's almost like making"},{"speaker":"Cassidy Lynne","startTime":884.55,"endTime":888.6,"body":"a viral brand for yourself at"},{"speaker":"Cassidy Lynne","startTime":884.55,"endTime":888.6,"body":"that point. Like, you have to"},{"speaker":"Cassidy Lynne","startTime":888.6,"endTime":891.9,"body":"have something that is a little"},{"speaker":"Cassidy Lynne","startTime":888.6,"endTime":891.9,"body":"bit unique at that point as"},{"speaker":"Cassidy Lynne","startTime":891.9,"endTime":896.61,"body":"well. Whether it's just your"},{"speaker":"Cassidy Lynne","startTime":891.9,"endTime":896.61,"body":"like content brand manager is"},{"speaker":"Cassidy Lynne","startTime":896.61,"endTime":900.0,"body":"just funny, and they you know,"},{"speaker":"Cassidy Lynne","startTime":896.61,"endTime":900.0,"body":"like for example, scrub daddy on"},{"speaker":"Cassidy Lynne","startTime":900.0,"endTime":903.39,"body":"tick tock, they're just funny,"},{"speaker":"Cassidy Lynne","startTime":900.0,"endTime":903.39,"body":"or like Duolingo it's just a"},{"speaker":"Cassidy Lynne","startTime":903.39,"endTime":906.33,"body":"funny account, like, obviously,"},{"speaker":"Cassidy Lynne","startTime":903.39,"endTime":906.33,"body":"they're selling a product at the"},{"speaker":"Cassidy Lynne","startTime":906.33,"endTime":910.11,"body":"end of the day, like their"},{"speaker":"Cassidy Lynne","startTime":906.33,"endTime":910.11,"body":"creators are just have a great"},{"speaker":"Cassidy Lynne","startTime":910.11,"endTime":913.11,"body":"sense of humor. And I think"},{"speaker":"Cassidy Lynne","startTime":910.11,"endTime":913.11,"body":"like, that is something that can"},{"speaker":"Cassidy Lynne","startTime":913.11,"endTime":916.47,"body":"help you grow the business side"},{"speaker":"Cassidy Lynne","startTime":913.11,"endTime":916.47,"body":"of things is just like the"},{"speaker":"Cassidy Lynne","startTime":916.47,"endTime":920.1,"body":"relatability not focusing so"},{"speaker":"Cassidy Lynne","startTime":916.47,"endTime":920.1,"body":"much on it being perfect and"},{"speaker":"Cassidy Lynne","startTime":920.1,"endTime":923.82,"body":"like, targeting like, the"},{"speaker":"Cassidy Lynne","startTime":920.1,"endTime":923.82,"body":"perfect people, but just, you"},{"speaker":"Cassidy Lynne","startTime":923.82,"endTime":928.47,"body":"know, having fun with it. And I"},{"speaker":"Cassidy Lynne","startTime":923.82,"endTime":928.47,"body":"think when you are posting, you"},{"speaker":"Cassidy Lynne","startTime":928.47,"endTime":931.68,"body":"also have to keep an eye on what"},{"speaker":"Cassidy Lynne","startTime":928.47,"endTime":931.68,"body":"does well, and what doesn't do"},{"speaker":"Cassidy Lynne","startTime":931.68,"endTime":936.93,"body":"well. Specifically with like a"},{"speaker":"Cassidy Lynne","startTime":931.68,"endTime":936.93,"body":"location based business, you"},{"speaker":"Cassidy Lynne","startTime":936.93,"endTime":941.13,"body":"really want to focus on like,"},{"speaker":"Cassidy Lynne","startTime":936.93,"endTime":941.13,"body":"Okay, why did this video do well"},{"speaker":"Cassidy Lynne","startTime":941.13,"endTime":944.85,"body":"versus this video, and then"},{"speaker":"Cassidy Lynne","startTime":941.13,"endTime":944.85,"body":"recreate aspects of the video"},{"speaker":"Cassidy Lynne","startTime":944.85,"endTime":948.21,"body":"that did well, so try to figure"},{"speaker":"Cassidy Lynne","startTime":944.85,"endTime":948.21,"body":"out like, what was it about this"},{"speaker":"Cassidy Lynne","startTime":948.21,"endTime":952.02,"body":"video that maybe it got more"},{"speaker":"Cassidy Lynne","startTime":948.21,"endTime":952.02,"body":"likes than this other video was"},{"speaker":"Cassidy Lynne","startTime":952.02,"endTime":955.41,"body":"educational, was it"},{"speaker":"Cassidy Lynne","startTime":952.02,"endTime":955.41,"body":"entertaining, and then create"},{"speaker":"Cassidy Lynne","startTime":955.41,"endTime":958.02,"body":"more content like that. So you"},{"speaker":"Cassidy Lynne","startTime":955.41,"endTime":958.02,"body":"can continue to get better"},{"speaker":"Cassidy Lynne","startTime":958.02,"endTime":961.2,"body":"performing content, continue to"},{"speaker":"Cassidy Lynne","startTime":958.02,"endTime":961.2,"body":"grow that platform. Because"},{"speaker":"Cassidy Lynne","startTime":961.2,"endTime":964.23,"body":"ultimately, as you grow your"},{"speaker":"Cassidy Lynne","startTime":961.2,"endTime":964.23,"body":"platform, I feel like you get"},{"speaker":"Cassidy Lynne","startTime":964.23,"endTime":968.43,"body":"more of an opportunity to reach"},{"speaker":"Cassidy Lynne","startTime":964.23,"endTime":968.43,"body":"more people and sell more,"},{"speaker":"Cassidy Lynne","startTime":968.64,"endTime":970.08,"body":"ultimately, at the end of the"},{"speaker":"Cassidy Lynne","startTime":968.64,"endTime":970.08,"body":"day."},{"speaker":"Annemie Tonken","startTime":970.83,"endTime":976.29,"body":"So I would love"},{"speaker":"Annemie Tonken","startTime":970.83,"endTime":976.29,"body":"to get kind of a behind the"},{"speaker":"Annemie Tonken","startTime":976.29,"endTime":980.94,"body":"scenes for you and your"},{"speaker":"Annemie Tonken","startTime":976.29,"endTime":980.94,"body":"business. And you're at your"},{"speaker":"Annemie Tonken","startTime":981.0,"endTime":984.99,"body":"set, your Instagram account is"},{"speaker":"Annemie Tonken","startTime":981.0,"endTime":984.99,"body":"sitting at what like 120 ish,"},{"speaker":"Annemie Tonken","startTime":984.99,"endTime":991.35,"body":"1000 followers. And I don't I"},{"speaker":"Annemie Tonken","startTime":984.99,"endTime":991.35,"body":"don't know the details of your"},{"speaker":"Annemie Tonken","startTime":991.35,"endTime":995.76,"body":"other but so we're talking about"},{"speaker":"Annemie Tonken","startTime":991.35,"endTime":995.76,"body":"a large presence. Which"},{"speaker":"Annemie Tonken","startTime":995.79,"endTime":998.58,"body":"platforms would you say you're"},{"speaker":"Annemie Tonken","startTime":995.79,"endTime":998.58,"body":"most active on at this point?"},{"speaker":"Annemie Tonken","startTime":998.61,"endTime":1000.53,"body":"Just tick tock in Instagram or?"},{"speaker":"Cassidy Lynne","startTime":1001.22,"endTime":1004.37,"body":"Yeah, tick tock"},{"speaker":"Cassidy Lynne","startTime":1001.22,"endTime":1004.37,"body":"Instagram. I'm Loki working on"},{"speaker":"Cassidy Lynne","startTime":1004.37,"endTime":1007.16,"body":"Pinterest a little bit. Okay."},{"speaker":"Cassidy Lynne","startTime":1004.37,"endTime":1007.16,"body":"But yeah, those"},{"speaker":"Annemie Tonken","startTime":1007.16,"endTime":1011.24,"body":"two? Okay, this"},{"speaker":"Annemie Tonken","startTime":1007.16,"endTime":1011.24,"body":"is the majority of your time"},{"speaker":"Annemie Tonken","startTime":1011.24,"endTime":1015.95,"body":"spent in business? I would, I"},{"speaker":"Annemie Tonken","startTime":1011.24,"endTime":1015.95,"body":"would assume, has that always"},{"speaker":"Annemie Tonken","startTime":1015.95,"endTime":1019.52,"body":"been the case, since you started"},{"speaker":"Annemie Tonken","startTime":1015.95,"endTime":1019.52,"body":"or has that evolved over time,"},{"speaker":"Annemie Tonken","startTime":1019.61,"endTime":1022.34,"body":"the amount of time I've spent on"},{"speaker":"Annemie Tonken","startTime":1019.61,"endTime":1022.34,"body":"the platforms that you spend on"},{"speaker":"Annemie Tonken","startTime":1022.34,"endTime":1025.64,"body":"social media per week, let's"},{"speaker":"Annemie Tonken","startTime":1022.34,"endTime":1025.64,"body":"say, oh,"},{"speaker":"Cassidy Lynne","startTime":1026.06,"endTime":1029.51,"body":"it definitely a"},{"speaker":"Cassidy Lynne","startTime":1026.06,"endTime":1029.51,"body":"my time that I've spent has"},{"speaker":"Cassidy Lynne","startTime":1029.51,"endTime":1035.33,"body":"definitely grown, as my accounts"},{"speaker":"Cassidy Lynne","startTime":1029.51,"endTime":1035.33,"body":"have grown. For sure. When I was"},{"speaker":"Cassidy Lynne","startTime":1035.33,"endTime":1039.92,"body":"first starting, it was like, you"},{"speaker":"Cassidy Lynne","startTime":1035.33,"endTime":1039.92,"body":"know, maybe it was like a day a"},{"speaker":"Cassidy Lynne","startTime":1039.92,"endTime":1043.64,"body":"week that I was like, you know,"},{"speaker":"Cassidy Lynne","startTime":1039.92,"endTime":1043.64,"body":"really focusing on creating"},{"speaker":"Cassidy Lynne","startTime":1043.64,"endTime":1046.58,"body":"content, but then the rest of it"},{"speaker":"Cassidy Lynne","startTime":1043.64,"endTime":1046.58,"body":"was, you know, working on my"},{"speaker":"Cassidy Lynne","startTime":1046.58,"endTime":1049.58,"body":"website, editing, you know,"},{"speaker":"Cassidy Lynne","startTime":1046.58,"endTime":1049.58,"body":"doing the actual things that I"},{"speaker":"Cassidy Lynne","startTime":1049.58,"endTime":1052.16,"body":"needed to do to be a good"},{"speaker":"Cassidy Lynne","startTime":1049.58,"endTime":1052.16,"body":"wedding photographer. But I"},{"speaker":"Cassidy Lynne","startTime":1052.16,"endTime":1054.98,"body":"think like the the more that my"},{"speaker":"Cassidy Lynne","startTime":1052.16,"endTime":1054.98,"body":"brand has shifted, obviously,"},{"speaker":"Cassidy Lynne","startTime":1054.98,"endTime":1059.18,"body":"like my, I've seen that, like,"},{"speaker":"Cassidy Lynne","startTime":1054.98,"endTime":1059.18,"body":"the more you put into social"},{"speaker":"Cassidy Lynne","startTime":1059.18,"endTime":1061.94,"body":"media, the more you get out of"},{"speaker":"Cassidy Lynne","startTime":1059.18,"endTime":1061.94,"body":"it, you know, booking wise, and"},{"speaker":"Cassidy Lynne","startTime":1061.94,"endTime":1066.5,"body":"like growth, and reputation, all"},{"speaker":"Cassidy Lynne","startTime":1061.94,"endTime":1066.5,"body":"those things like so I've put"},{"speaker":"Cassidy Lynne","startTime":1066.5,"endTime":1071.93,"body":"more of a priority on, you know,"},{"speaker":"Cassidy Lynne","startTime":1066.5,"endTime":1071.93,"body":"spending at least like an hour a"},{"speaker":"Cassidy Lynne","startTime":1071.93,"endTime":1075.65,"body":"day on social media for all the"},{"speaker":"Cassidy Lynne","startTime":1071.93,"endTime":1075.65,"body":"platforms, and just making sure"},{"speaker":"Cassidy Lynne","startTime":1075.65,"endTime":1078.53,"body":"everything is like, good to go."},{"speaker":"Cassidy Lynne","startTime":1075.65,"endTime":1078.53,"body":"I've got things to post, you"},{"speaker":"Cassidy Lynne","startTime":1078.53,"endTime":1080.18,"body":"know, do you at this"},{"speaker":"Annemie Tonken","startTime":1080.18,"endTime":1082.79,"body":"point have help"},{"speaker":"Annemie Tonken","startTime":1080.18,"endTime":1082.79,"body":"with any of it? Who Yes,"},{"speaker":"Cassidy Lynne","startTime":1082.82,"endTime":1085.58,"body":"so I have someone"},{"speaker":"Cassidy Lynne","startTime":1082.82,"endTime":1085.58,"body":"that does all my Pinterest for"},{"speaker":"Cassidy Lynne","startTime":1085.58,"endTime":1089.48,"body":"me. I'm a virtual assistant for"},{"speaker":"Cassidy Lynne","startTime":1085.58,"endTime":1089.48,"body":"that. Everything else though I"},{"speaker":"Cassidy Lynne","startTime":1089.48,"endTime":1092.99,"body":"do by myself, as far as social"},{"speaker":"Cassidy Lynne","startTime":1089.48,"endTime":1092.99,"body":"media goes, I do think like,"},{"speaker":"Cassidy Lynne","startTime":1093.11,"endTime":1097.7,"body":"people can tell if like, someone"},{"speaker":"Cassidy Lynne","startTime":1093.11,"endTime":1097.7,"body":"else is doing it to an extent."},{"speaker":"Cassidy Lynne","startTime":1098.45,"endTime":1100.82,"body":"You know, and like, if you're"},{"speaker":"Cassidy Lynne","startTime":1098.45,"endTime":1100.82,"body":"showing your face like you"},{"speaker":"Cassidy Lynne","startTime":1100.82,"endTime":1103.88,"body":"really have to be the one chair"},{"speaker":"Cassidy Lynne","startTime":1100.82,"endTime":1103.88,"body":"doing it. I mean, maybe like the"},{"speaker":"Cassidy Lynne","startTime":1103.88,"endTime":1107.42,"body":"actual physically posting"},{"speaker":"Cassidy Lynne","startTime":1103.88,"endTime":1107.42,"body":"someone else can do. But like,"},{"speaker":"Cassidy Lynne","startTime":1107.54,"endTime":1111.26,"body":"you know, you have to you have"},{"speaker":"Cassidy Lynne","startTime":1107.54,"endTime":1111.26,"body":"to have your hand on, I think"},{"speaker":"Cassidy Lynne","startTime":1111.26,"endTime":1114.98,"body":"social media, because I think"},{"speaker":"Cassidy Lynne","startTime":1111.26,"endTime":1114.98,"body":"like your personality really is"},{"speaker":"Cassidy Lynne","startTime":1114.98,"endTime":1117.23,"body":"what is going to like, help you"},{"speaker":"Cassidy Lynne","startTime":1114.98,"endTime":1117.23,"body":"grow."},{"speaker":"Annemie Tonken","startTime":1117.26,"endTime":1120.47,"body":"Yeah,"},{"speaker":"Annemie Tonken","startTime":1117.26,"endTime":1120.47,"body":"definitely. And I feel like"},{"speaker":"Annemie Tonken","startTime":1120.5,"endTime":1125.09,"body":"there are a lot of people that I"},{"speaker":"Annemie Tonken","startTime":1120.5,"endTime":1125.09,"body":"talk to who feel really stuck"},{"speaker":"Annemie Tonken","startTime":1125.09,"endTime":1127.73,"body":"when it comes to social media,"},{"speaker":"Annemie Tonken","startTime":1125.09,"endTime":1127.73,"body":"because especially if they're"},{"speaker":"Annemie Tonken","startTime":1127.73,"endTime":1131.39,"body":"starting small, and for most of"},{"speaker":"Annemie Tonken","startTime":1127.73,"endTime":1131.39,"body":"the people that I'm talking to"},{"speaker":"Annemie Tonken","startTime":1131.42,"endTime":1136.19,"body":"are primarily still"},{"speaker":"Annemie Tonken","startTime":1131.42,"endTime":1136.19,"body":"photographers, as in not, they"},{"speaker":"Annemie Tonken","startTime":1136.19,"endTime":1139.64,"body":"are still photographers, but"},{"speaker":"Annemie Tonken","startTime":1136.19,"endTime":1139.64,"body":"they take still images. And so"},{"speaker":"Annemie Tonken","startTime":1139.7,"endTime":1144.05,"body":"and that's what they're selling."},{"speaker":"Annemie Tonken","startTime":1139.7,"endTime":1144.05,"body":"So the way that the algorithms"},{"speaker":"Annemie Tonken","startTime":1144.05,"endTime":1148.31,"body":"have shifted, and now it's like"},{"speaker":"Annemie Tonken","startTime":1144.05,"endTime":1148.31,"body":"constant video creation and real"},{"speaker":"Annemie Tonken","startTime":1148.31,"endTime":1151.4,"body":"content and those kinds of"},{"speaker":"Annemie Tonken","startTime":1148.31,"endTime":1151.4,"body":"things. I think that a lot of"},{"speaker":"Annemie Tonken","startTime":1151.4,"endTime":1153.8,"body":"people just sort of throw their"},{"speaker":"Annemie Tonken","startTime":1151.4,"endTime":1153.8,"body":"hands up and they're like, I"},{"speaker":"Annemie Tonken","startTime":1153.8,"endTime":1157.64,"body":"don't have the time to deal with"},{"speaker":"Annemie Tonken","startTime":1153.8,"endTime":1157.64,"body":"this. It's, you know, it's ever"},{"speaker":"Annemie Tonken","startTime":1157.64,"endTime":1160.67,"body":"evolving. It's ever changing,"},{"speaker":"Annemie Tonken","startTime":1157.64,"endTime":1160.67,"body":"but they still feel like they"},{"speaker":"Annemie Tonken","startTime":1160.67,"endTime":1165.26,"body":"need to be there. How do you"},{"speaker":"Annemie Tonken","startTime":1160.67,"endTime":1165.26,"body":"address people who are kind of"},{"speaker":"Annemie Tonken","startTime":1165.26,"endTime":1167.42,"body":"in that boat where they're not,"},{"speaker":"Annemie Tonken","startTime":1165.26,"endTime":1167.42,"body":"you know, they're not"},{"speaker":"Annemie Tonken","startTime":1167.42,"endTime":1171.35,"body":"necessarily internally motivated"},{"speaker":"Annemie Tonken","startTime":1167.42,"endTime":1171.35,"body":"to go out and create a bunch of"},{"speaker":"Annemie Tonken","startTime":1171.35,"endTime":1176.0,"body":"content that is specific to the"},{"speaker":"Annemie Tonken","startTime":1171.35,"endTime":1176.0,"body":"platforms, but the, but they"},{"speaker":"Annemie Tonken","startTime":1176.0,"endTime":1179.39,"body":"feel like they should be there"},{"speaker":"Annemie Tonken","startTime":1176.0,"endTime":1179.39,"body":"any way? Yeah. Is there some"},{"speaker":"Annemie Tonken","startTime":1179.39,"endTime":1182.72,"body":"sort of, I don't know, hack is"},{"speaker":"Annemie Tonken","startTime":1179.39,"endTime":1182.72,"body":"not what I the word I"},{"speaker":"Annemie Tonken","startTime":1182.72,"endTime":1185.66,"body":"necessarily want to use. But"},{"speaker":"Annemie Tonken","startTime":1182.72,"endTime":1185.66,"body":"what would be your advice there?"},{"speaker":"Cassidy Lynne","startTime":1186.29,"endTime":1192.5,"body":"Yeah. Two things."},{"speaker":"Cassidy Lynne","startTime":1186.29,"endTime":1192.5,"body":"One is keeping in mind that you"},{"speaker":"Cassidy Lynne","startTime":1192.5,"endTime":1195.65,"body":"can reuse your content on"},{"speaker":"Cassidy Lynne","startTime":1192.5,"endTime":1195.65,"body":"multiple platforms. So I will"},{"speaker":"Cassidy Lynne","startTime":1195.65,"endTime":1199.31,"body":"create one video and it will go"},{"speaker":"Cassidy Lynne","startTime":1195.65,"endTime":1199.31,"body":"on Tik Tok, Instagram and"},{"speaker":"Cassidy Lynne","startTime":1199.31,"endTime":1203.48,"body":"Pinterest. If you do have to do"},{"speaker":"Cassidy Lynne","startTime":1199.31,"endTime":1203.48,"body":"a few tweaks to make it like"},{"speaker":"Cassidy Lynne","startTime":1203.51,"endTime":1207.53,"body":"perform well on each, but you"},{"speaker":"Cassidy Lynne","startTime":1203.51,"endTime":1207.53,"body":"know, just using like text from"},{"speaker":"Cassidy Lynne","startTime":1207.53,"endTime":1211.49,"body":"each platform, but for the most"},{"speaker":"Cassidy Lynne","startTime":1207.53,"endTime":1211.49,"body":"part, you can reuse content. So"},{"speaker":"Cassidy Lynne","startTime":1211.49,"endTime":1214.01,"body":"if someone is listening and"},{"speaker":"Cassidy Lynne","startTime":1211.49,"endTime":1214.01,"body":"feels extremely overwhelmed with"},{"speaker":"Cassidy Lynne","startTime":1214.01,"endTime":1218.69,"body":"the idea of posting videos,"},{"speaker":"Cassidy Lynne","startTime":1214.01,"endTime":1218.69,"body":"like, you don't have to make,"},{"speaker":"Cassidy Lynne","startTime":1218.99,"endTime":1222.8,"body":"like one video per platform like"},{"speaker":"Cassidy Lynne","startTime":1218.99,"endTime":1222.8,"body":"and make it unique, like that's"},{"speaker":"Cassidy Lynne","startTime":1222.8,"endTime":1227.9,"body":"not how it works. So that's the"},{"speaker":"Cassidy Lynne","startTime":1222.8,"endTime":1227.9,"body":"first thing. The second thing is"},{"speaker":"Cassidy Lynne","startTime":1228.95,"endTime":1234.08,"body":"you by posting videos, it is"},{"speaker":"Cassidy Lynne","startTime":1228.95,"endTime":1234.08,"body":"only going to help your brand."},{"speaker":"Cassidy Lynne","startTime":1234.23,"endTime":1238.7,"body":"Like, right now videos are"},{"speaker":"Cassidy Lynne","startTime":1234.23,"endTime":1238.7,"body":"really like the only thing being"},{"speaker":"Cassidy Lynne","startTime":1238.7,"endTime":1244.43,"body":"pushed. So you essentially are,"},{"speaker":"Cassidy Lynne","startTime":1238.7,"endTime":1244.43,"body":"you're missing out on an"},{"speaker":"Cassidy Lynne","startTime":1244.43,"endTime":1249.5,"body":"opportunity by not posting"},{"speaker":"Cassidy Lynne","startTime":1244.43,"endTime":1249.5,"body":"videos. video creation can be as"},{"speaker":"Cassidy Lynne","startTime":1249.5,"endTime":1252.86,"body":"simple as using your still"},{"speaker":"Cassidy Lynne","startTime":1249.5,"endTime":1252.86,"body":"photos and flashing them super"},{"speaker":"Cassidy Lynne","startTime":1252.86,"endTime":1256.82,"body":"quickly to a five second song."},{"speaker":"Cassidy Lynne","startTime":1252.86,"endTime":1256.82,"body":"Like I've seen tons of"},{"speaker":"Cassidy Lynne","startTime":1256.82,"endTime":1259.7,"body":"photographers do that. And"},{"speaker":"Cassidy Lynne","startTime":1256.82,"endTime":1259.7,"body":"sometimes I look at these reels,"},{"speaker":"Cassidy Lynne","startTime":1259.7,"endTime":1263.9,"body":"and I have like 300,000 likes,"},{"speaker":"Cassidy Lynne","startTime":1259.7,"endTime":1263.9,"body":"and it's really like 20 videos"},{"speaker":"Cassidy Lynne","startTime":1263.9,"endTime":1267.38,"body":"that are each like half a second"},{"speaker":"Cassidy Lynne","startTime":1263.9,"endTime":1267.38,"body":"long to this just like beat"},{"speaker":"Cassidy Lynne","startTime":1267.38,"endTime":1270.86,"body":"that's really catchy, right? So"},{"speaker":"Cassidy Lynne","startTime":1267.38,"endTime":1270.86,"body":"I don't, I don't really think"},{"speaker":"Cassidy Lynne","startTime":1270.86,"endTime":1273.92,"body":"that it's like this huge"},{"speaker":"Cassidy Lynne","startTime":1270.86,"endTime":1273.92,"body":"unattainable thing. If anything,"},{"speaker":"Cassidy Lynne","startTime":1273.92,"endTime":1276.17,"body":"it's a little bit more fun,"},{"speaker":"Cassidy Lynne","startTime":1273.92,"endTime":1276.17,"body":"because it's different. And it's"},{"speaker":"Cassidy Lynne","startTime":1276.17,"endTime":1279.29,"body":"like, you know, it's just a"},{"speaker":"Cassidy Lynne","startTime":1276.17,"endTime":1279.29,"body":"different way of posting. But"},{"speaker":"Cassidy Lynne","startTime":1279.29,"endTime":1283.58,"body":"ultimately, you're still posting"},{"speaker":"Cassidy Lynne","startTime":1279.29,"endTime":1283.58,"body":"your images. I honestly would"},{"speaker":"Cassidy Lynne","startTime":1283.58,"endTime":1289.16,"body":"start with like, maybe three"},{"speaker":"Cassidy Lynne","startTime":1283.58,"endTime":1289.16,"body":"videos a week, it's pretty easy"},{"speaker":"Cassidy Lynne","startTime":1289.16,"endTime":1292.91,"body":"to sit down on like a Monday or"},{"speaker":"Cassidy Lynne","startTime":1289.16,"endTime":1292.91,"body":"Tuesday, create all the content,"},{"speaker":"Cassidy Lynne","startTime":1292.94,"endTime":1295.94,"body":"you know, three videos, and then"},{"speaker":"Cassidy Lynne","startTime":1292.94,"endTime":1295.94,"body":"just like, post them throughout"},{"speaker":"Cassidy Lynne","startTime":1295.94,"endTime":1298.7,"body":"the week, and then do it again"},{"speaker":"Cassidy Lynne","startTime":1295.94,"endTime":1298.7,"body":"the next week. I usually tell"},{"speaker":"Cassidy Lynne","startTime":1298.7,"endTime":1302.87,"body":"people if it takes you more than"},{"speaker":"Cassidy Lynne","startTime":1298.7,"endTime":1302.87,"body":"10 minutes on a video, just stop"},{"speaker":"Cassidy Lynne","startTime":1302.9,"endTime":1305.3,"body":"because like you're probably"},{"speaker":"Cassidy Lynne","startTime":1302.9,"endTime":1305.3,"body":"overthinking it, it's probably"},{"speaker":"Cassidy Lynne","startTime":1305.3,"endTime":1308.96,"body":"not gonna be worth it. So don't"},{"speaker":"Cassidy Lynne","startTime":1305.3,"endTime":1308.96,"body":"spend more than 10 minutes on a"},{"speaker":"Cassidy Lynne","startTime":1308.96,"endTime":1312.38,"body":"video, three videos a week."},{"speaker":"Cassidy Lynne","startTime":1308.96,"endTime":1312.38,"body":"That's there, literally 30"},{"speaker":"Cassidy Lynne","startTime":1312.38,"endTime":1315.32,"body":"minutes of your week. I feel"},{"speaker":"Cassidy Lynne","startTime":1312.38,"endTime":1315.32,"body":"like that's pretty attainable."},{"speaker":"Cassidy Lynne","startTime":1315.32,"endTime":1317.84,"body":"And it doesn't have to be"},{"speaker":"Cassidy Lynne","startTime":1315.32,"endTime":1317.84,"body":"anything fancy. Like just flash"},{"speaker":"Cassidy Lynne","startTime":1317.84,"endTime":1322.58,"body":"your photos, maybe show a behind"},{"speaker":"Cassidy Lynne","startTime":1317.84,"endTime":1322.58,"body":"the scenes video of you. And"},{"speaker":"Cassidy Lynne","startTime":1322.58,"endTime":1324.44,"body":"that's it. It's gonna help you"},{"speaker":"Cassidy Lynne","startTime":1322.58,"endTime":1324.44,"body":"ultimately,"},{"speaker":"Annemie Tonken","startTime":1324.469,"endTime":1328.939,"body":"yeah, for sure."},{"speaker":"Annemie Tonken","startTime":1324.469,"endTime":1328.939,"body":"All right, so I am super keen to"},{"speaker":"Annemie Tonken","startTime":1328.939,"endTime":1333.349,"body":"hear a little bit more about the"},{"speaker":"Annemie Tonken","startTime":1328.939,"endTime":1333.349,"body":"kind of action steps that you"},{"speaker":"Annemie Tonken","startTime":1333.349,"endTime":1335.719,"body":"would take or the the"},{"speaker":"Annemie Tonken","startTime":1333.349,"endTime":1335.719,"body":"recommendations that you feel"},{"speaker":"Annemie Tonken","startTime":1335.719,"endTime":1340.759,"body":"like are the best, you know,"},{"speaker":"Annemie Tonken","startTime":1335.719,"endTime":1340.759,"body":"best advice for right now with"},{"speaker":"Annemie Tonken","startTime":1340.759,"endTime":1344.539,"body":"these three platforms that you"},{"speaker":"Annemie Tonken","startTime":1340.759,"endTime":1344.539,"body":"are devoting most of your energy"},{"speaker":"Annemie Tonken","startTime":1344.539,"endTime":1348.439,"body":"two in particular, I feel like"},{"speaker":"Annemie Tonken","startTime":1344.539,"endTime":1348.439,"body":"Pinterest has evolved a lot like"},{"speaker":"Annemie Tonken","startTime":1348.439,"endTime":1352.729,"body":"I am not on Pinterest very much"},{"speaker":"Annemie Tonken","startTime":1348.439,"endTime":1352.729,"body":"these days. And it feels like it"},{"speaker":"Annemie Tonken","startTime":1352.729,"endTime":1357.139,"body":"has come like really far from"},{"speaker":"Annemie Tonken","startTime":1352.729,"endTime":1357.139,"body":"back when it was just like, you"},{"speaker":"Annemie Tonken","startTime":1357.139,"endTime":1360.679,"body":"know recipes and Halloween"},{"speaker":"Annemie Tonken","startTime":1357.139,"endTime":1360.679,"body":"decorations or whatever."},{"speaker":"Cassidy Lynne","startTime":1362.87,"endTime":1367.13,"body":"Yeah, yeah, so"},{"speaker":"Cassidy Lynne","startTime":1362.87,"endTime":1367.13,"body":"what we can talk about Pinterest"},{"speaker":"Cassidy Lynne","startTime":1368.54,"endTime":1373.55,"body":"with Pinterest right now it's"},{"speaker":"Cassidy Lynne","startTime":1368.54,"endTime":1373.55,"body":"all about idea pins. And I'm"},{"speaker":"Cassidy Lynne","startTime":1373.58,"endTime":1377.15,"body":"it's gonna be like that for a"},{"speaker":"Cassidy Lynne","startTime":1373.58,"endTime":1377.15,"body":"couple months if not, like"},{"speaker":"Cassidy Lynne","startTime":1377.15,"endTime":1382.31,"body":"longer. So basically idea pins"},{"speaker":"Cassidy Lynne","startTime":1377.15,"endTime":1382.31,"body":"are, it's kind of their version"},{"speaker":"Cassidy Lynne","startTime":1382.34,"endTime":1387.14,"body":"of like, could be a video could"},{"speaker":"Cassidy Lynne","startTime":1382.34,"endTime":1387.14,"body":"be multiple photos like so they"},{"speaker":"Cassidy Lynne","startTime":1387.14,"endTime":1390.5,"body":"have like a few options for IDEA"},{"speaker":"Cassidy Lynne","startTime":1387.14,"endTime":1390.5,"body":"pins, but they want it to be"},{"speaker":"Cassidy Lynne","startTime":1390.5,"endTime":1394.07,"body":"more than just a single photo is"},{"speaker":"Cassidy Lynne","startTime":1390.5,"endTime":1394.07,"body":"what they're pushing. So you"},{"speaker":"Cassidy Lynne","startTime":1394.07,"endTime":1397.85,"body":"know, like every other app right"},{"speaker":"Cassidy Lynne","startTime":1394.07,"endTime":1397.85,"body":"now it's more than just a photo."},{"speaker":"Cassidy Lynne","startTime":1397.88,"endTime":1403.31,"body":"We need more like more photos or"},{"speaker":"Cassidy Lynne","startTime":1397.88,"endTime":1403.31,"body":"video. So that's huge right now."},{"speaker":"Cassidy Lynne","startTime":1403.46,"endTime":1407.6,"body":"Pinterest is prioritizing idea"},{"speaker":"Cassidy Lynne","startTime":1403.46,"endTime":1407.6,"body":"pins. So my recommendation is"},{"speaker":"Cassidy Lynne","startTime":1407.6,"endTime":1411.77,"body":"like get tailwind, which is it's"},{"speaker":"Cassidy Lynne","startTime":1407.6,"endTime":1411.77,"body":"just an app where you can bulk"},{"speaker":"Cassidy Lynne","startTime":1411.77,"endTime":1415.58,"body":"schedule a ton of stuff at once"},{"speaker":"Cassidy Lynne","startTime":1411.77,"endTime":1415.58,"body":"for Pinterest, get tailwind and"},{"speaker":"Cassidy Lynne","startTime":1415.58,"endTime":1419.45,"body":"schedule, you know your next 30"},{"speaker":"Cassidy Lynne","startTime":1415.58,"endTime":1419.45,"body":"days worth of pins, maybe spend"},{"speaker":"Cassidy Lynne","startTime":1419.45,"endTime":1423.29,"body":"half a day doing it. You can"},{"speaker":"Cassidy Lynne","startTime":1419.45,"endTime":1423.29,"body":"upload videos that you've made"},{"speaker":"Cassidy Lynne","startTime":1423.29,"endTime":1427.64,"body":"and posted on reels before you"},{"speaker":"Cassidy Lynne","startTime":1423.29,"endTime":1427.64,"body":"can just you know do carousels"},{"speaker":"Cassidy Lynne","startTime":1427.91,"endTime":1430.61,"body":"of your photos. But just be"},{"speaker":"Cassidy Lynne","startTime":1427.91,"endTime":1430.61,"body":"really specific with your"},{"speaker":"Cassidy Lynne","startTime":1430.61,"endTime":1435.68,"body":"location on Pinterest. So making"},{"speaker":"Cassidy Lynne","startTime":1430.61,"endTime":1435.68,"body":"sure where you're shooting what"},{"speaker":"Cassidy Lynne","startTime":1435.68,"endTime":1440.24,"body":"you're shooting. That is huge."},{"speaker":"Cassidy Lynne","startTime":1435.68,"endTime":1440.24,"body":"Don't worry about hashtags."},{"speaker":"Cassidy Lynne","startTime":1440.24,"endTime":1443.18,"body":"Don't worry about linking to"},{"speaker":"Cassidy Lynne","startTime":1440.24,"endTime":1443.18,"body":"website like right now. It's"},{"speaker":"Cassidy Lynne","startTime":1443.18,"endTime":1446.3,"body":"just location and then"},{"speaker":"Cassidy Lynne","startTime":1443.18,"endTime":1446.3,"body":"describing what is actually in"},{"speaker":"Cassidy Lynne","startTime":1446.3,"endTime":1449.39,"body":"the photo so that whatever"},{"speaker":"Cassidy Lynne","startTime":1446.3,"endTime":1449.39,"body":"you're posting is searchable."},{"speaker":"Cassidy Lynne","startTime":1450.2,"endTime":1452.09,"body":"Those are the huge things with"},{"speaker":"Cassidy Lynne","startTime":1450.2,"endTime":1452.09,"body":"Pinterest right now. And"},{"speaker":"Cassidy Lynne","startTime":1452.09,"endTime":1454.88,"body":"Pinterest also likes when you're"},{"speaker":"Cassidy Lynne","startTime":1452.09,"endTime":1454.88,"body":"consistent. So if you post once"},{"speaker":"Cassidy Lynne","startTime":1454.88,"endTime":1457.97,"body":"a day, sure. Bucha is easy with"},{"speaker":"Cassidy Lynne","startTime":1454.88,"endTime":1457.97,"body":"Pinterest because you can"},{"speaker":"Cassidy Lynne","startTime":1457.97,"endTime":1460.19,"body":"schedule it so far in advance."},{"speaker":"Cassidy Lynne","startTime":1457.97,"endTime":1460.19,"body":"It doesn't have to be trending"},{"speaker":"Cassidy Lynne","startTime":1460.19,"endTime":1464.54,"body":"or anything like that. Right?"},{"speaker":"Cassidy Lynne","startTime":1460.19,"endTime":1464.54,"body":"It's totally doable. So yeah,"},{"speaker":"Cassidy Lynne","startTime":1464.57,"endTime":1468.62,"body":"that would be some steps and"},{"speaker":"Cassidy Lynne","startTime":1464.57,"endTime":1468.62,"body":"like actionable things for"},{"speaker":"Cassidy Lynne","startTime":1468.62,"endTime":1474.71,"body":"Pinterest for Tik Tok. Um, I if"},{"speaker":"Cassidy Lynne","startTime":1468.62,"endTime":1474.71,"body":"anyone listening is like, I"},{"speaker":"Cassidy Lynne","startTime":1474.71,"endTime":1477.98,"body":"don't know how to feel about"},{"speaker":"Cassidy Lynne","startTime":1474.71,"endTime":1477.98,"body":"tick tock. I would recommend"},{"speaker":"Cassidy Lynne","startTime":1479.21,"endTime":1483.23,"body":"going on tick tock like"},{"speaker":"Cassidy Lynne","startTime":1479.21,"endTime":1483.23,"body":"literally, tick tock, in my"},{"speaker":"Cassidy Lynne","startTime":1483.23,"endTime":1486.65,"body":"opinion is where I think that"},{"speaker":"Cassidy Lynne","startTime":1483.23,"endTime":1486.65,"body":"social media is heading. If it's"},{"speaker":"Cassidy Lynne","startTime":1486.65,"endTime":1489.53,"body":"not the app itself, it's the"},{"speaker":"Cassidy Lynne","startTime":1486.65,"endTime":1489.53,"body":"content being created on the"},{"speaker":"Cassidy Lynne","startTime":1489.53,"endTime":1495.65,"body":"app. So if you're a business"},{"speaker":"Cassidy Lynne","startTime":1489.53,"endTime":1495.65,"body":"just try tick tock and put a"},{"speaker":"Cassidy Lynne","startTime":1495.65,"endTime":1499.22,"body":"little bit of effort into it."},{"speaker":"Cassidy Lynne","startTime":1495.65,"endTime":1499.22,"body":"Tick tock is not going to punish"},{"speaker":"Cassidy Lynne","startTime":1499.22,"endTime":1503.03,"body":"you for posts see multiple times"},{"speaker":"Cassidy Lynne","startTime":1499.22,"endTime":1503.03,"body":"a day. The best content on tick"},{"speaker":"Cassidy Lynne","startTime":1503.03,"endTime":1507.8,"body":"tock right now is kind of like"},{"speaker":"Cassidy Lynne","startTime":1503.03,"endTime":1507.8,"body":"these story types of videos."},{"speaker":"Cassidy Lynne","startTime":1507.86,"endTime":1510.86,"body":"That's the one strategy that is"},{"speaker":"Cassidy Lynne","startTime":1507.86,"endTime":1510.86,"body":"completely timeless on tick tock"},{"speaker":"Cassidy Lynne","startTime":1510.86,"endTime":1515.33,"body":"is telling a story and being"},{"speaker":"Cassidy Lynne","startTime":1510.86,"endTime":1515.33,"body":"really engaging with your story."},{"speaker":"Cassidy Lynne","startTime":1515.33,"endTime":1518.54,"body":"So storytelling, whether it's"},{"speaker":"Cassidy Lynne","startTime":1515.33,"endTime":1518.54,"body":"you talking to the camera,"},{"speaker":"Cassidy Lynne","startTime":1518.6,"endTime":1520.85,"body":"telling the story of your"},{"speaker":"Cassidy Lynne","startTime":1518.6,"endTime":1520.85,"body":"clients, like a wedding that you"},{"speaker":"Cassidy Lynne","startTime":1520.85,"endTime":1526.16,"body":"shot, whatever a story is key"},{"speaker":"Cassidy Lynne","startTime":1520.85,"endTime":1526.16,"body":"right now. So if you're able to"},{"speaker":"Cassidy Lynne","startTime":1526.37,"endTime":1530.09,"body":"just try, like, I was saying"},{"speaker":"Cassidy Lynne","startTime":1526.37,"endTime":1530.09,"body":"three videos a week,"},{"speaker":"Cassidy Lynne","startTime":1530.36,"endTime":1533.84,"body":"storytelling videos, it just"},{"speaker":"Cassidy Lynne","startTime":1530.36,"endTime":1533.84,"body":"kind of see where it goes,"},{"speaker":"Cassidy Lynne","startTime":1533.84,"endTime":1539.63,"body":"recreate the things that are"},{"speaker":"Cassidy Lynne","startTime":1533.84,"endTime":1539.63,"body":"most popular. And yeah, that's"},{"speaker":"Cassidy Lynne","startTime":1539.63,"endTime":1543.23,"body":"it, if you if it goes nowhere,"},{"speaker":"Cassidy Lynne","startTime":1539.63,"endTime":1543.23,"body":"that's fine. But like, at least"},{"speaker":"Cassidy Lynne","startTime":1543.23,"endTime":1546.44,"body":"you get to try it. And I think a"},{"speaker":"Cassidy Lynne","startTime":1543.23,"endTime":1546.44,"body":"lot of people right now are"},{"speaker":"Cassidy Lynne","startTime":1546.44,"endTime":1550.37,"body":"using Tiktok as a search engine"},{"speaker":"Cassidy Lynne","startTime":1546.44,"endTime":1550.37,"body":"tool. So they're literally"},{"speaker":"Cassidy Lynne","startTime":1550.4,"endTime":1552.59,"body":"instead of going to Google"},{"speaker":"Cassidy Lynne","startTime":1550.4,"endTime":1552.59,"body":"they're going into Tik Tok and"},{"speaker":"Cassidy Lynne","startTime":1552.59,"endTime":1558.35,"body":"searching brownie recipe. Or"},{"speaker":"Cassidy Lynne","startTime":1552.59,"endTime":1558.35,"body":"like how to use a camera, or"},{"speaker":"Cassidy Lynne","startTime":1558.35,"endTime":1561.47,"body":"like Michigan wedding"},{"speaker":"Cassidy Lynne","startTime":1558.35,"endTime":1561.47,"body":"photographer, these are things"},{"speaker":"Cassidy Lynne","startTime":1561.47,"endTime":1564.71,"body":"that people are actually typing"},{"speaker":"Cassidy Lynne","startTime":1561.47,"endTime":1564.71,"body":"into Tik Tok. So by you posting"},{"speaker":"Cassidy Lynne","startTime":1564.71,"endTime":1569.99,"body":"videos and using the text on Tik"},{"speaker":"Cassidy Lynne","startTime":1564.71,"endTime":1569.99,"body":"Tok, and like using keywords in"},{"speaker":"Cassidy Lynne","startTime":1569.99,"endTime":1573.44,"body":"your title, and in you know,"},{"speaker":"Cassidy Lynne","startTime":1569.99,"endTime":1573.44,"body":"actually the actual video,"},{"speaker":"Cassidy Lynne","startTime":1573.95,"endTime":1577.46,"body":"that's really going to help with"},{"speaker":"Cassidy Lynne","startTime":1573.95,"endTime":1577.46,"body":"being discovered. I've booked"},{"speaker":"Cassidy Lynne","startTime":1577.49,"endTime":1581.9,"body":"about 40% of my weddings this"},{"speaker":"Cassidy Lynne","startTime":1577.49,"endTime":1581.9,"body":"year from tick tock, which is a"},{"speaker":"Cassidy Lynne","startTime":1581.9,"endTime":1585.26,"body":"lot. I think it's absolutely"},{"speaker":"Cassidy Lynne","startTime":1581.9,"endTime":1585.26,"body":"insane that people book people"},{"speaker":"Cassidy Lynne","startTime":1585.26,"endTime":1588.29,"body":"from tick tock, but it's"},{"speaker":"Cassidy Lynne","startTime":1585.26,"endTime":1588.29,"body":"becoming a much bigger thing"},{"speaker":"Cassidy Lynne","startTime":1588.29,"endTime":1593.57,"body":"right now. So sure, you know,"},{"speaker":"Cassidy Lynne","startTime":1588.29,"endTime":1593.57,"body":"don't sleep on it. Yeah. And"},{"speaker":"Cassidy Lynne","startTime":1593.57,"endTime":1598.91,"body":"then for Instagram, my biggest"},{"speaker":"Cassidy Lynne","startTime":1593.57,"endTime":1598.91,"body":"advice would be have a little"},{"speaker":"Cassidy Lynne","startTime":1598.91,"endTime":1602.12,"body":"bit of a personality on"},{"speaker":"Cassidy Lynne","startTime":1598.91,"endTime":1602.12,"body":"Instagram, and remember that"},{"speaker":"Cassidy Lynne","startTime":1602.12,"endTime":1607.43,"body":"like your brand, being you,"},{"speaker":"Cassidy Lynne","startTime":1602.12,"endTime":1607.43,"body":"uniquely, you is the best thing"},{"speaker":"Cassidy Lynne","startTime":1607.43,"endTime":1611.57,"body":"that you can do. You want to"},{"speaker":"Cassidy Lynne","startTime":1607.43,"endTime":1611.57,"body":"utilize all of the tools on"},{"speaker":"Cassidy Lynne","startTime":1611.57,"endTime":1615.17,"body":"Instagram, that's what Instagram"},{"speaker":"Cassidy Lynne","startTime":1611.57,"endTime":1615.17,"body":"loves. So reels, feed posts,"},{"speaker":"Cassidy Lynne","startTime":1615.2,"endTime":1620.39,"body":"stories, you know, question"},{"speaker":"Cassidy Lynne","startTime":1615.2,"endTime":1620.39,"body":"boxes, polls, Instagram loves,"},{"speaker":"Cassidy Lynne","startTime":1620.42,"endTime":1623.6,"body":"loves to see it like that. Those"},{"speaker":"Cassidy Lynne","startTime":1620.42,"endTime":1623.6,"body":"are the accounts that they're"},{"speaker":"Cassidy Lynne","startTime":1623.6,"endTime":1627.74,"body":"like yes, slay. I'm, you know,"},{"speaker":"Cassidy Lynne","startTime":1623.6,"endTime":1627.74,"body":"you're getting the algorithm"},{"speaker":"Cassidy Lynne","startTime":1627.74,"endTime":1633.86,"body":"boosts today. And I think, with"},{"speaker":"Cassidy Lynne","startTime":1627.74,"endTime":1633.86,"body":"Instagram, at this point, it's"},{"speaker":"Cassidy Lynne","startTime":1633.86,"endTime":1637.91,"body":"quality over quantity. So about"},{"speaker":"Cassidy Lynne","startTime":1633.86,"endTime":1637.91,"body":"a year or two ago, it was really"},{"speaker":"Cassidy Lynne","startTime":1637.91,"endTime":1641.57,"body":"popular just like post every"},{"speaker":"Cassidy Lynne","startTime":1637.91,"endTime":1641.57,"body":"day. And like that was the way"},{"speaker":"Cassidy Lynne","startTime":1641.57,"endTime":1645.62,"body":"to get seen. But right now it's"},{"speaker":"Cassidy Lynne","startTime":1641.57,"endTime":1645.62,"body":"more having quality things that"},{"speaker":"Cassidy Lynne","startTime":1645.62,"endTime":1649.58,"body":"you're posting, if you can post"},{"speaker":"Cassidy Lynne","startTime":1645.62,"endTime":1649.58,"body":"quality every day. But if not"},{"speaker":"Cassidy Lynne","startTime":1649.58,"endTime":1653.69,"body":"focus on posting, one to two"},{"speaker":"Cassidy Lynne","startTime":1649.58,"endTime":1653.69,"body":"feed posts a week really"},{"speaker":"Cassidy Lynne","startTime":1653.69,"endTime":1657.89,"body":"quality, and focus on two to"},{"speaker":"Cassidy Lynne","startTime":1653.69,"endTime":1657.89,"body":"three really quality videos a"},{"speaker":"Cassidy Lynne","startTime":1657.89,"endTime":1661.16,"body":"week. And that's going to be"},{"speaker":"Cassidy Lynne","startTime":1657.89,"endTime":1661.16,"body":"your key to success. And always"},{"speaker":"Cassidy Lynne","startTime":1661.16,"endTime":1665.69,"body":"remember, with all social media,"},{"speaker":"Cassidy Lynne","startTime":1661.16,"endTime":1665.69,"body":"always redirect people to your"},{"speaker":"Cassidy Lynne","startTime":1665.69,"endTime":1668.78,"body":"website, because the end goal"},{"speaker":"Cassidy Lynne","startTime":1665.69,"endTime":1668.78,"body":"with social media is to get"},{"speaker":"Cassidy Lynne","startTime":1668.78,"endTime":1671.57,"body":"bookings, and how you get"},{"speaker":"Cassidy Lynne","startTime":1668.78,"endTime":1671.57,"body":"booking bookings is getting"},{"speaker":"Cassidy Lynne","startTime":1671.57,"endTime":1674.93,"body":"people on your website. So it's"},{"speaker":"Cassidy Lynne","startTime":1671.57,"endTime":1674.93,"body":"like a three step process of"},{"speaker":"Cassidy Lynne","startTime":1674.96,"endTime":1678.08,"body":"social media at the top of the"},{"speaker":"Cassidy Lynne","startTime":1674.96,"endTime":1678.08,"body":"funnel, then getting people on"},{"speaker":"Cassidy Lynne","startTime":1678.08,"endTime":1680.96,"body":"your website, becoming aware of"},{"speaker":"Cassidy Lynne","startTime":1678.08,"endTime":1680.96,"body":"your brand. And then at the very"},{"speaker":"Cassidy Lynne","startTime":1680.96,"endTime":1683.45,"body":"bottom, that's when they become"},{"speaker":"Cassidy Lynne","startTime":1680.96,"endTime":1683.45,"body":"super warm to you. And they're"},{"speaker":"Cassidy Lynne","startTime":1683.45,"endTime":1684.05,"body":"ready to book with"},{"speaker":"Annemie Tonken","startTime":1684.05,"endTime":1687.17,"body":"you love it."},{"speaker":"Annemie Tonken","startTime":1684.05,"endTime":1687.17,"body":"Yeah, that's so helpful. And"},{"speaker":"Annemie Tonken","startTime":1687.17,"endTime":1690.92,"body":"such a good reminder, because we"},{"speaker":"Annemie Tonken","startTime":1687.17,"endTime":1690.92,"body":"can get sort of stuck in the"},{"speaker":"Annemie Tonken","startTime":1690.92,"endTime":1695.24,"body":"social media loop. Final"},{"speaker":"Annemie Tonken","startTime":1690.92,"endTime":1695.24,"body":"question for you. If somebody's"},{"speaker":"Annemie Tonken","startTime":1695.24,"endTime":1699.86,"body":"listening is like, there is no"},{"speaker":"Annemie Tonken","startTime":1695.24,"endTime":1699.86,"body":"possible way that I can, you"},{"speaker":"Annemie Tonken","startTime":1699.86,"endTime":1703.01,"body":"know, find the TA, it's, I think"},{"speaker":"Annemie Tonken","startTime":1699.86,"endTime":1703.01,"body":"a lot of people, there are"},{"speaker":"Annemie Tonken","startTime":1703.01,"endTime":1707.09,"body":"people out there who are super"},{"speaker":"Annemie Tonken","startTime":1703.01,"endTime":1707.09,"body":"good at following all of the"},{"speaker":"Annemie Tonken","startTime":1707.09,"endTime":1710.0,"body":"different platforms. But to your"},{"speaker":"Annemie Tonken","startTime":1707.09,"endTime":1710.0,"body":"point from before, I really do"},{"speaker":"Annemie Tonken","startTime":1710.0,"endTime":1712.64,"body":"think that in order to"},{"speaker":"Annemie Tonken","startTime":1710.0,"endTime":1712.64,"body":"effectively use a platform, you"},{"speaker":"Annemie Tonken","startTime":1712.64,"endTime":1716.69,"body":"kind of have to participate on"},{"speaker":"Annemie Tonken","startTime":1712.64,"endTime":1716.69,"body":"that platform. And so to me,"},{"speaker":"Annemie Tonken","startTime":1716.75,"endTime":1721.85,"body":"that is the harder part timewise"},{"speaker":"Annemie Tonken","startTime":1716.75,"endTime":1721.85,"body":"than even just like the content"},{"speaker":"Annemie Tonken","startTime":1721.85,"endTime":1725.66,"body":"creation part. So if people are"},{"speaker":"Annemie Tonken","startTime":1721.85,"endTime":1725.66,"body":"listening, and they're like,"},{"speaker":"Annemie Tonken","startTime":1725.69,"endTime":1730.25,"body":"Yeah, I can't do three different"},{"speaker":"Annemie Tonken","startTime":1725.69,"endTime":1730.25,"body":"posts here, there. And this"},{"speaker":"Annemie Tonken","startTime":1730.25,"endTime":1732.5,"body":"place because I don't know those"},{"speaker":"Annemie Tonken","startTime":1730.25,"endTime":1732.5,"body":"platforms. I don't want to get"},{"speaker":"Annemie Tonken","startTime":1732.5,"endTime":1735.71,"body":"to know those platforms. Do you"},{"speaker":"Annemie Tonken","startTime":1732.5,"endTime":1735.71,"body":"think that it is a better"},{"speaker":"Annemie Tonken","startTime":1735.71,"endTime":1743.6,"body":"strategy to go all in on one"},{"speaker":"Annemie Tonken","startTime":1735.71,"endTime":1743.6,"body":"platform? Or do you feel like it"},{"speaker":"Annemie Tonken","startTime":1743.6,"endTime":1747.44,"body":"is a better strategy? Let's say"},{"speaker":"Annemie Tonken","startTime":1743.6,"endTime":1747.44,"body":"that somebody says, I have an"},{"speaker":"Annemie Tonken","startTime":1747.44,"endTime":1752.36,"body":"hour a week to dedicate to"},{"speaker":"Annemie Tonken","startTime":1747.44,"endTime":1752.36,"body":"social media? Would it be better"},{"speaker":"Annemie Tonken","startTime":1752.36,"endTime":1758.0,"body":"to like divide that up into"},{"speaker":"Annemie Tonken","startTime":1752.36,"endTime":1758.0,"body":"three times 20 or four times 15?"},{"speaker":"Annemie Tonken","startTime":1758.03,"endTime":1761.27,"body":"Or is it better to just kind of"},{"speaker":"Annemie Tonken","startTime":1758.03,"endTime":1761.27,"body":"like go deep on one?"},{"speaker":"Cassidy Lynne","startTime":1761.36,"endTime":1765.77,"body":"Yeah, I would"},{"speaker":"Cassidy Lynne","startTime":1761.36,"endTime":1765.77,"body":"recommend if possible, going"},{"speaker":"Cassidy Lynne","startTime":1765.77,"endTime":1771.77,"body":"deep on two. And then using one"},{"speaker":"Cassidy Lynne","startTime":1765.77,"endTime":1771.77,"body":"as kind of just like sits on the"},{"speaker":"Cassidy Lynne","startTime":1771.77,"endTime":1774.77,"body":"backburner a little so for me"},{"speaker":"Cassidy Lynne","startTime":1771.77,"endTime":1774.77,"body":"it's Pinterest sits on the"},{"speaker":"Cassidy Lynne","startTime":1774.77,"endTime":1779.6,"body":"backburner. It's pretty low"},{"speaker":"Cassidy Lynne","startTime":1774.77,"endTime":1779.6,"body":"maintenance. If someone is like,"},{"speaker":"Cassidy Lynne","startTime":1779.9,"endTime":1783.02,"body":"really can only give an hour"},{"speaker":"Cassidy Lynne","startTime":1779.9,"endTime":1783.02,"body":"honestly, the first thing that"},{"speaker":"Cassidy Lynne","startTime":1783.02,"endTime":1785.27,"body":"popped into my head if you feel"},{"speaker":"Cassidy Lynne","startTime":1783.02,"endTime":1785.27,"body":"like you don't know a platform"},{"speaker":"Cassidy Lynne","startTime":1785.27,"endTime":1789.05,"body":"is to hire a social media"},{"speaker":"Cassidy Lynne","startTime":1785.27,"endTime":1789.05,"body":"manager who can send you ideas"},{"speaker":"Cassidy Lynne","startTime":1789.08,"endTime":1792.92,"body":"and help you with like, this is"},{"speaker":"Cassidy Lynne","startTime":1789.08,"endTime":1792.92,"body":"what you need to be posting."},{"speaker":"Cassidy Lynne","startTime":1794.09,"endTime":1796.55,"body":"Because I do think you will get"},{"speaker":"Cassidy Lynne","startTime":1794.09,"endTime":1796.55,"body":"your money back on that to be"},{"speaker":"Cassidy Lynne","startTime":1796.55,"endTime":1800.15,"body":"honest, like I think with how"},{"speaker":"Cassidy Lynne","startTime":1796.55,"endTime":1800.15,"body":"important social media is Right"},{"speaker":"Cassidy Lynne","startTime":1800.15,"endTime":1804.83,"body":"now it's important to invest in"},{"speaker":"Cassidy Lynne","startTime":1800.15,"endTime":1804.83,"body":"if you feel like you are have a"},{"speaker":"Cassidy Lynne","startTime":1804.83,"endTime":1808.07,"body":"little bit more potential and"},{"speaker":"Cassidy Lynne","startTime":1804.83,"endTime":1808.07,"body":"you're lacking. But yeah, I"},{"speaker":"Cassidy Lynne","startTime":1808.07,"endTime":1811.16,"body":"would say, don't put all of your"},{"speaker":"Cassidy Lynne","startTime":1808.07,"endTime":1811.16,"body":"eggs in one basket. I mean, we"},{"speaker":"Cassidy Lynne","startTime":1811.16,"endTime":1814.97,"body":"saw with the shift from"},{"speaker":"Cassidy Lynne","startTime":1811.16,"endTime":1814.97,"body":"Instagram to Tik Tok, how a lot"},{"speaker":"Cassidy Lynne","startTime":1814.97,"endTime":1820.85,"body":"of people kind of like went over"},{"speaker":"Cassidy Lynne","startTime":1814.97,"endTime":1820.85,"body":"there around 2020. And like, you"},{"speaker":"Cassidy Lynne","startTime":1820.85,"endTime":1822.56,"body":"just never know when that's"},{"speaker":"Cassidy Lynne","startTime":1820.85,"endTime":1822.56,"body":"gonna happen that can happen to"},{"speaker":"Cassidy Lynne","startTime":1822.56,"endTime":1824.48,"body":"tick tock and it could be"},{"speaker":"Cassidy Lynne","startTime":1822.56,"endTime":1824.48,"body":"another platform that people"},{"speaker":"Cassidy Lynne","startTime":1824.48,"endTime":1828.8,"body":"flock to. So it's important to"},{"speaker":"Cassidy Lynne","startTime":1824.48,"endTime":1828.8,"body":"spread out your efforts, I would"},{"speaker":"Cassidy Lynne","startTime":1828.8,"endTime":1833.27,"body":"say, Yeah, I would say if you"},{"speaker":"Cassidy Lynne","startTime":1828.8,"endTime":1833.27,"body":"can do like quality on two"},{"speaker":"Cassidy Lynne","startTime":1833.27,"endTime":1836.24,"body":"platforms, that's probably going"},{"speaker":"Cassidy Lynne","startTime":1833.27,"endTime":1836.24,"body":"to be your best bet."},{"speaker":"Annemie Tonken","startTime":1836.27,"endTime":1839.18,"body":"Yeah. Even if"},{"speaker":"Annemie Tonken","startTime":1836.27,"endTime":1839.18,"body":"you're maybe like lurking on"},{"speaker":"Annemie Tonken","startTime":1839.18,"endTime":1842.93,"body":"that third one, not posting, but"},{"speaker":"Annemie Tonken","startTime":1839.18,"endTime":1842.93,"body":"learning it a little bit better."},{"speaker":"Annemie Tonken","startTime":1844.67,"endTime":1849.53,"body":"Yeah, that's so good. I am. Like"},{"speaker":"Annemie Tonken","startTime":1844.67,"endTime":1849.53,"body":"I said, this has never been my"},{"speaker":"Annemie Tonken","startTime":1849.53,"endTime":1852.74,"body":"strongest suit. Like, I enjoy"},{"speaker":"Annemie Tonken","startTime":1849.53,"endTime":1852.74,"body":"social media, it's totally fine."},{"speaker":"Annemie Tonken","startTime":1852.74,"endTime":1855.38,"body":"But when it comes time to sit"},{"speaker":"Annemie Tonken","startTime":1852.74,"endTime":1855.38,"body":"down and create content, it's"},{"speaker":"Annemie Tonken","startTime":1855.38,"endTime":1860.48,"body":"always like the last thing that"},{"speaker":"Annemie Tonken","startTime":1855.38,"endTime":1860.48,"body":"I feel like I want to do and so"},{"speaker":"Annemie Tonken","startTime":1860.54,"endTime":1863.84,"body":"I'm always super inspired by"},{"speaker":"Annemie Tonken","startTime":1860.54,"endTime":1863.84,"body":"people who do it and do it so"},{"speaker":"Annemie Tonken","startTime":1863.84,"endTime":1867.2,"body":"well, because I think that the"},{"speaker":"Annemie Tonken","startTime":1863.84,"endTime":1867.2,"body":"people who do have really"},{"speaker":"Annemie Tonken","startTime":1867.2,"endTime":1871.13,"body":"effective presences, it is it"},{"speaker":"Annemie Tonken","startTime":1867.2,"endTime":1871.13,"body":"can be kind of a one and done"},{"speaker":"Annemie Tonken","startTime":1871.16,"endTime":1876.08,"body":"marketing, you know, option."},{"speaker":"Annemie Tonken","startTime":1871.16,"endTime":1876.08,"body":"Yeah. Which is amazing. Because"},{"speaker":"Annemie Tonken","startTime":1876.11,"endTime":1881.6,"body":"in you know, in the long run, it"},{"speaker":"Annemie Tonken","startTime":1876.11,"endTime":1881.6,"body":"is a free way to get information"},{"speaker":"Annemie Tonken","startTime":1881.6,"endTime":1884.39,"body":"out there about you your"},{"speaker":"Annemie Tonken","startTime":1881.6,"endTime":1884.39,"body":"business build really great"},{"speaker":"Annemie Tonken","startTime":1884.39,"endTime":1889.97,"body":"relationships. And so yeah,"},{"speaker":"Annemie Tonken","startTime":1884.39,"endTime":1889.97,"body":"kudos to you for, for killing"},{"speaker":"Annemie Tonken","startTime":1889.97,"endTime":1893.75,"body":"it. And thank you so much for"},{"speaker":"Annemie Tonken","startTime":1889.97,"endTime":1893.75,"body":"coming and sharing all of this"},{"speaker":"Annemie Tonken","startTime":1893.75,"endTime":1898.73,"body":"knowledge with with me and my"},{"speaker":"Annemie Tonken","startTime":1893.75,"endTime":1898.73,"body":"audience. Cassady tell everybody"},{"speaker":"Annemie Tonken","startTime":1898.73,"endTime":1900.92,"body":"where they can find you if they"},{"speaker":"Annemie Tonken","startTime":1898.73,"endTime":1900.92,"body":"don't already know."},{"speaker":"Cassidy Lynne","startTime":1901.05,"endTime":1904.53,"body":"So, the easiest"},{"speaker":"Cassidy Lynne","startTime":1901.05,"endTime":1904.53,"body":"way to find me I think it's just"},{"speaker":"Cassidy Lynne","startTime":1904.53,"endTime":1908.04,"body":"going to Instagram and search"},{"speaker":"Cassidy Lynne","startTime":1904.53,"endTime":1908.04,"body":"and Cassidy Lynne Cassidy Lynne"},{"speaker":"Cassidy Lynne","startTime":1908.04,"endTime":1912.6,"body":"with an E at the end. You know,"},{"speaker":"Cassidy Lynne","startTime":1908.04,"endTime":1912.6,"body":"just that little E. On Tik Tok."},{"speaker":"Cassidy Lynne","startTime":1912.6,"endTime":1916.08,"body":"I'm Cassie Lynne Photo, and I"},{"speaker":"Cassidy Lynne","startTime":1912.6,"endTime":1916.08,"body":"have a podcast also it's called"},{"speaker":"Cassidy Lynne","startTime":1916.08,"endTime":1920.19,"body":"Oh, Shoot. And I mean, if you"},{"speaker":"Cassidy Lynne","startTime":1916.08,"endTime":1920.19,"body":"really want to go to my website,"},{"speaker":"Cassidy Lynne","startTime":1920.19,"endTime":1923.25,"body":"Cassidy Lynn education, but"},{"speaker":"Cassidy Lynne","startTime":1920.19,"endTime":1923.25,"body":"really, if you just go to like"},{"speaker":"Cassidy Lynne","startTime":1923.25,"endTime":1925.56,"body":"my Instagram, that's usually the"},{"speaker":"Cassidy Lynne","startTime":1923.25,"endTime":1925.56,"body":"best place to find me."},{"speaker":"Annemie Tonken","startTime":1925.64,"endTime":1928.58,"body":"Yeah. Excellent."},{"speaker":"Annemie Tonken","startTime":1925.64,"endTime":1928.58,"body":"Well, good. Well, thanks so much"},{"speaker":"Annemie Tonken","startTime":1928.58,"endTime":1932.3,"body":"again. And until next time, I"},{"speaker":"Annemie Tonken","startTime":1928.58,"endTime":1932.3,"body":"hope you have a great day."},{"speaker":"Annemie Tonken","startTime":1933.08,"endTime":1937.52,"body":"Thanks, you too. Well, that's it"},{"speaker":"Annemie Tonken","startTime":1933.08,"endTime":1937.52,"body":"for this week's episode of This"},{"speaker":"Annemie Tonken","startTime":1937.52,"endTime":1941.33,"body":"can't be that hard. I'll be back"},{"speaker":"Annemie Tonken","startTime":1937.52,"endTime":1941.33,"body":"Same time, same place next week."},{"speaker":"Annemie Tonken","startTime":1941.78,"endTime":1944.51,"body":"In the meantime, you can find"},{"speaker":"Annemie Tonken","startTime":1941.78,"endTime":1944.51,"body":"more information about this"},{"speaker":"Annemie Tonken","startTime":1944.51,"endTime":1947.42,"body":"episode, along with all the"},{"speaker":"Annemie Tonken","startTime":1944.51,"endTime":1947.42,"body":"relevant links, notes and"},{"speaker":"Annemie Tonken","startTime":1947.42,"endTime":1952.31,"body":"downloads at this can't be that"},{"speaker":"Annemie Tonken","startTime":1947.42,"endTime":1952.31,"body":"hard.com/learn If you liked the"},{"speaker":"Annemie Tonken","startTime":1952.31,"endTime":1955.85,"body":"podcast, be sure to hit the"},{"speaker":"Annemie Tonken","startTime":1952.31,"endTime":1955.85,"body":"subscribe button. Even better,"},{"speaker":"Annemie Tonken","startTime":1956.03,"endTime":1959.66,"body":"share the love by leaving a"},{"speaker":"Annemie Tonken","startTime":1956.03,"endTime":1959.66,"body":"review on iTunes. And as always,"},{"speaker":"Annemie Tonken","startTime":1959.84,"endTime":1963.38,"body":"thanks so much for joining me. I"},{"speaker":"Annemie Tonken","startTime":1959.84,"endTime":1963.38,"body":"hope you have a fantastic week."}]}