{"version":"1.0.0","segments":[{"speaker":"Annemie Tonken","startTime":1.35,"endTime":5.82,"body":"Well, hello, my"},{"speaker":"Annemie Tonken","startTime":1.35,"endTime":5.82,"body":"friends and happy last week of"},{"speaker":"Annemie Tonken","startTime":5.82,"endTime":10.5,"body":"2022, I can hardly believe it."},{"speaker":"Annemie Tonken","startTime":5.82,"endTime":10.5,"body":"And I know lots of you are"},{"speaker":"Annemie Tonken","startTime":10.5,"endTime":14.25,"body":"traveling or taking time off, I"},{"speaker":"Annemie Tonken","startTime":10.5,"endTime":14.25,"body":"myself am taking some time off,"},{"speaker":"Annemie Tonken","startTime":14.25,"endTime":18.33,"body":"I'm recording this ahead of time"},{"speaker":"Annemie Tonken","startTime":14.25,"endTime":18.33,"body":"so that I can take time off. But"},{"speaker":"Annemie Tonken","startTime":18.36,"endTime":22.05,"body":"I figure, you know, sometimes"},{"speaker":"Annemie Tonken","startTime":18.36,"endTime":22.05,"body":"you're in the car, and you want"},{"speaker":"Annemie Tonken","startTime":22.05,"endTime":25.68,"body":"to listen to something or"},{"speaker":"Annemie Tonken","startTime":22.05,"endTime":25.68,"body":"whatever. So I did want to drop"},{"speaker":"Annemie Tonken","startTime":25.71,"endTime":29.49,"body":"a podcast for you this week. And"},{"speaker":"Annemie Tonken","startTime":25.71,"endTime":29.49,"body":"I wanted to make sure that it"},{"speaker":"Annemie Tonken","startTime":29.49,"endTime":34.26,"body":"wasn't going to be anything that"},{"speaker":"Annemie Tonken","startTime":29.49,"endTime":34.26,"body":"was too heavy, or too difficult"},{"speaker":"Annemie Tonken","startTime":34.26,"endTime":38.67,"body":"to focus on, if you were busy"},{"speaker":"Annemie Tonken","startTime":34.26,"endTime":38.67,"body":"doing something like driving, or"},{"speaker":"Annemie Tonken","startTime":38.7,"endTime":42.39,"body":"maybe out taking a walk to get"},{"speaker":"Annemie Tonken","startTime":38.7,"endTime":42.39,"body":"away from too much family or"},{"speaker":"Annemie Tonken","startTime":42.39,"endTime":44.94,"body":"whatever the case may be. And"},{"speaker":"Annemie Tonken","startTime":42.39,"endTime":44.94,"body":"maybe you're listening to this"},{"speaker":"Annemie Tonken","startTime":44.94,"endTime":48.27,"body":"at an entirely different time of"},{"speaker":"Annemie Tonken","startTime":44.94,"endTime":48.27,"body":"year, which is also okay, I've"},{"speaker":"Annemie Tonken","startTime":48.27,"endTime":53.97,"body":"got a, I've got a fun kind of"},{"speaker":"Annemie Tonken","startTime":48.27,"endTime":53.97,"body":"thought exercise for you today"},{"speaker":"Annemie Tonken","startTime":53.97,"endTime":57.24,"body":"that I am gonna just talk you"},{"speaker":"Annemie Tonken","startTime":53.97,"endTime":57.24,"body":"through this, if you are"},{"speaker":"Annemie Tonken","startTime":57.24,"endTime":61.5,"body":"listening at the end of the year"},{"speaker":"Annemie Tonken","startTime":57.24,"endTime":61.5,"body":"is an exciting time. Right, I"},{"speaker":"Annemie Tonken","startTime":61.53,"endTime":67.71,"body":"generally find that by the end"},{"speaker":"Annemie Tonken","startTime":61.53,"endTime":67.71,"body":"of the holiday season, I start"},{"speaker":"Annemie Tonken","startTime":67.71,"endTime":72.54,"body":"to get excited about what is"},{"speaker":"Annemie Tonken","startTime":67.71,"endTime":72.54,"body":"just around the corner, which is"},{"speaker":"Annemie Tonken","startTime":72.6,"endTime":75.84,"body":"in some ways, and this is kind"},{"speaker":"Annemie Tonken","startTime":72.6,"endTime":75.84,"body":"of funny, but it in some ways,"},{"speaker":"Annemie Tonken","startTime":75.87,"endTime":79.83,"body":"this quiet season that we are"},{"speaker":"Annemie Tonken","startTime":75.87,"endTime":79.83,"body":"coming into is one of my"},{"speaker":"Annemie Tonken","startTime":79.83,"endTime":84.54,"body":"favorite times of year in my"},{"speaker":"Annemie Tonken","startTime":79.83,"endTime":84.54,"body":"business, historically, I get"},{"speaker":"Annemie Tonken","startTime":84.54,"endTime":87.51,"body":"into the first week or two of"},{"speaker":"Annemie Tonken","startTime":84.54,"endTime":87.51,"body":"the year, my batteries are"},{"speaker":"Annemie Tonken","startTime":87.51,"endTime":92.13,"body":"feeling recharged, I am feeling"},{"speaker":"Annemie Tonken","startTime":87.51,"endTime":92.13,"body":"really motivated after the busy"},{"speaker":"Annemie Tonken","startTime":92.13,"endTime":95.76,"body":"season. And I'm starting to"},{"speaker":"Annemie Tonken","startTime":92.13,"endTime":95.76,"body":"think about all the different"},{"speaker":"Annemie Tonken","startTime":95.79,"endTime":99.21,"body":"opportunities that might come my"},{"speaker":"Annemie Tonken","startTime":95.79,"endTime":99.21,"body":"way. And the next year, the"},{"speaker":"Annemie Tonken","startTime":99.21,"endTime":101.82,"body":"things that I want to see happen"},{"speaker":"Annemie Tonken","startTime":99.21,"endTime":101.82,"body":"in my business, I'm sort of"},{"speaker":"Annemie Tonken","startTime":101.82,"endTime":104.94,"body":"doing that goal setting or"},{"speaker":"Annemie Tonken","startTime":101.82,"endTime":104.94,"body":"vision casting or whatever you"},{"speaker":"Annemie Tonken","startTime":104.94,"endTime":110.01,"body":"want to call it right and, and"},{"speaker":"Annemie Tonken","startTime":104.94,"endTime":110.01,"body":"so this week, and actually next"},{"speaker":"Annemie Tonken","startTime":110.01,"endTime":113.28,"body":"week, as well, I have put"},{"speaker":"Annemie Tonken","startTime":110.01,"endTime":113.28,"body":"together two short episodes,"},{"speaker":"Annemie Tonken","startTime":113.31,"endTime":118.68,"body":"sharing a couple of simple"},{"speaker":"Annemie Tonken","startTime":113.31,"endTime":118.68,"body":"exercises that I want you to do,"},{"speaker":"Annemie Tonken","startTime":118.77,"endTime":124.74,"body":"as you sit down to kind of think"},{"speaker":"Annemie Tonken","startTime":118.77,"endTime":124.74,"body":"about what is yet to come, I"},{"speaker":"Annemie Tonken","startTime":124.74,"endTime":127.74,"body":"wanted these to be quick, I"},{"speaker":"Annemie Tonken","startTime":124.74,"endTime":127.74,"body":"wanted them to be easy, I've"},{"speaker":"Annemie Tonken","startTime":127.74,"endTime":132.33,"body":"actually created a download for"},{"speaker":"Annemie Tonken","startTime":127.74,"endTime":132.33,"body":"you to facilitate this, it's not"},{"speaker":"Annemie Tonken","startTime":132.33,"endTime":136.29,"body":"going to cost you any money to"},{"speaker":"Annemie Tonken","startTime":132.33,"endTime":136.29,"body":"do these exercises. And it's"},{"speaker":"Annemie Tonken","startTime":136.29,"endTime":138.72,"body":"really not actually going to"},{"speaker":"Annemie Tonken","startTime":136.29,"endTime":138.72,"body":"cost you all that much time."},{"speaker":"Annemie Tonken","startTime":138.75,"endTime":143.91,"body":"What it can do, however, is save"},{"speaker":"Annemie Tonken","startTime":138.75,"endTime":143.91,"body":"you a ton of time. Because I"},{"speaker":"Annemie Tonken","startTime":143.91,"endTime":149.31,"body":"think that when we are in this"},{"speaker":"Annemie Tonken","startTime":143.91,"endTime":149.31,"body":"season of excitement and wide"},{"speaker":"Annemie Tonken","startTime":149.31,"endTime":153.0,"body":"open enthusiasm about you know,"},{"speaker":"Annemie Tonken","startTime":149.31,"endTime":153.0,"body":"what am I going to do next in my"},{"speaker":"Annemie Tonken","startTime":153.0,"endTime":156.45,"body":"business, if we're not"},{"speaker":"Annemie Tonken","startTime":153.0,"endTime":156.45,"body":"intentional about it, sometimes"},{"speaker":"Annemie Tonken","startTime":156.45,"endTime":161.1,"body":"we can start down a path that"},{"speaker":"Annemie Tonken","startTime":156.45,"endTime":161.1,"body":"isn't necessarily the next right"},{"speaker":"Annemie Tonken","startTime":161.1,"endTime":163.98,"body":"thing for us to work on. Right,"},{"speaker":"Annemie Tonken","startTime":161.1,"endTime":163.98,"body":"we can get excited about"},{"speaker":"Annemie Tonken","startTime":163.98,"endTime":167.64,"body":"something and put all of our"},{"speaker":"Annemie Tonken","startTime":163.98,"endTime":167.64,"body":"resources toward that thing. And"},{"speaker":"Annemie Tonken","startTime":167.64,"endTime":170.7,"body":"by the time that we are"},{"speaker":"Annemie Tonken","startTime":167.64,"endTime":170.7,"body":"finishing that up, life has"},{"speaker":"Annemie Tonken","startTime":170.7,"endTime":174.36,"body":"started to kick back in, we're"},{"speaker":"Annemie Tonken","startTime":170.7,"endTime":174.36,"body":"getting busy again. And we don't"},{"speaker":"Annemie Tonken","startTime":174.36,"endTime":179.1,"body":"necessarily get around to all of"},{"speaker":"Annemie Tonken","startTime":174.36,"endTime":179.1,"body":"the things. So the two exercises"},{"speaker":"Annemie Tonken","startTime":179.1,"endTime":182.79,"body":"that I want you to go through"},{"speaker":"Annemie Tonken","startTime":179.1,"endTime":182.79,"body":"are going to hopefully help you"},{"speaker":"Annemie Tonken","startTime":182.79,"endTime":186.81,"body":"set your intentions a little bit"},{"speaker":"Annemie Tonken","startTime":182.79,"endTime":186.81,"body":"more intentionally. The first"},{"speaker":"Annemie Tonken","startTime":186.84,"endTime":190.83,"body":"and the one that I want to talk"},{"speaker":"Annemie Tonken","startTime":186.84,"endTime":190.83,"body":"to you about today is called the"},{"speaker":"Annemie Tonken","startTime":190.86,"endTime":196.08,"body":"work wheel. And if you've heard"},{"speaker":"Annemie Tonken","startTime":190.86,"endTime":196.08,"body":"of a life wheel, it's a similar"},{"speaker":"Annemie Tonken","startTime":196.08,"endTime":200.01,"body":"kind of an exercise that is sort"},{"speaker":"Annemie Tonken","startTime":196.08,"endTime":200.01,"body":"of process that's used with a"},{"speaker":"Annemie Tonken","startTime":200.01,"endTime":203.64,"body":"lot of life coaches might help"},{"speaker":"Annemie Tonken","startTime":200.01,"endTime":203.64,"body":"you with something called a life"},{"speaker":"Annemie Tonken","startTime":203.64,"endTime":207.75,"body":"wheel. I've modified it and made"},{"speaker":"Annemie Tonken","startTime":203.64,"endTime":207.75,"body":"it so that it's going to be more"},{"speaker":"Annemie Tonken","startTime":207.75,"endTime":211.35,"body":"specific to your business. And"},{"speaker":"Annemie Tonken","startTime":207.75,"endTime":211.35,"body":"then next week, I'm going to be"},{"speaker":"Annemie Tonken","startTime":211.35,"endTime":214.59,"body":"talking you through another"},{"speaker":"Annemie Tonken","startTime":211.35,"endTime":214.59,"body":"exercise called the journey map."},{"speaker":"Annemie Tonken","startTime":214.62,"endTime":217.86,"body":"So again, I've made a download"},{"speaker":"Annemie Tonken","startTime":214.62,"endTime":217.86,"body":"and the download is actually for"},{"speaker":"Annemie Tonken","startTime":217.86,"endTime":221.16,"body":"both this week's episode and"},{"speaker":"Annemie Tonken","startTime":217.86,"endTime":221.16,"body":"next week, week's episode, so"},{"speaker":"Annemie Tonken","startTime":221.16,"endTime":223.95,"body":"I'll talk about it again next"},{"speaker":"Annemie Tonken","startTime":221.16,"endTime":223.95,"body":"week. But you can get both of"},{"speaker":"Annemie Tonken","startTime":223.95,"endTime":230.46,"body":"those at this can't be that"},{"speaker":"Annemie Tonken","startTime":223.95,"endTime":230.46,"body":"hard.com/ 2023 Welcome to this"},{"speaker":"Annemie Tonken","startTime":230.46,"endTime":233.88,"body":"can't be that hard. My name is"},{"speaker":"Annemie Tonken","startTime":230.46,"endTime":233.88,"body":"Annemie Tonken. And I help"},{"speaker":"Annemie Tonken","startTime":233.88,"endTime":237.09,"body":"photographers run profitable,"},{"speaker":"Annemie Tonken","startTime":233.88,"endTime":237.09,"body":"sustainable businesses that they"},{"speaker":"Annemie Tonken","startTime":237.09,"endTime":241.8,"body":"love. Each week on the podcast,"},{"speaker":"Annemie Tonken","startTime":237.09,"endTime":241.8,"body":"I cover simple, actionable"},{"speaker":"Annemie Tonken","startTime":241.8,"endTime":244.95,"body":"strategies and systems that"},{"speaker":"Annemie Tonken","startTime":241.8,"endTime":244.95,"body":"photographers at every level of"},{"speaker":"Annemie Tonken","startTime":244.95,"endTime":248.79,"body":"experience can use to earn more"},{"speaker":"Annemie Tonken","startTime":244.95,"endTime":248.79,"body":"money in a more sustainable way."},{"speaker":"Annemie Tonken","startTime":249.69,"endTime":252.66,"body":"Running a photography business"},{"speaker":"Annemie Tonken","startTime":249.69,"endTime":252.66,"body":"doesn't have to be that hard."},{"speaker":"Annemie Tonken","startTime":253.11,"endTime":261.87,"body":"You can do it. And I can show"},{"speaker":"Annemie Tonken","startTime":253.11,"endTime":261.87,"body":"you how. So as entrepreneurs, we"},{"speaker":"Annemie Tonken","startTime":261.87,"endTime":264.57,"body":"wear all the hats in our"},{"speaker":"Annemie Tonken","startTime":261.87,"endTime":264.57,"body":"business, right? We do all the"},{"speaker":"Annemie Tonken","startTime":264.57,"endTime":269.61,"body":"different things. And what I"},{"speaker":"Annemie Tonken","startTime":264.57,"endTime":269.61,"body":"have found over time is that I'm"},{"speaker":"Annemie Tonken","startTime":269.64,"endTime":273.66,"body":"always off kilter in one"},{"speaker":"Annemie Tonken","startTime":269.64,"endTime":273.66,"body":"direction or the other. I think"},{"speaker":"Annemie Tonken","startTime":273.66,"endTime":277.35,"body":"it's just really really"},{"speaker":"Annemie Tonken","startTime":273.66,"endTime":277.35,"body":"difficult if not impossible to"},{"speaker":"Annemie Tonken","startTime":277.38,"endTime":282.15,"body":"establish a business that is"},{"speaker":"Annemie Tonken","startTime":277.38,"endTime":282.15,"body":"perfectly balanced when you're"},{"speaker":"Annemie Tonken","startTime":282.15,"endTime":287.25,"body":"the one doing everything because"},{"speaker":"Annemie Tonken","startTime":282.15,"endTime":287.25,"body":"inevitably problems come up, you"},{"speaker":"Annemie Tonken","startTime":287.28,"endTime":290.04,"body":"encounter something that you"},{"speaker":"Annemie Tonken","startTime":287.28,"endTime":290.04,"body":"weren't expecting or you don't"},{"speaker":"Annemie Tonken","startTime":290.04,"endTime":292.53,"body":"really know how to handle so you"},{"speaker":"Annemie Tonken","startTime":290.04,"endTime":292.53,"body":"have to go down the rabbit hole"},{"speaker":"Annemie Tonken","startTime":292.53,"endTime":295.68,"body":"of like figuring out how to fix"},{"speaker":"Annemie Tonken","startTime":292.53,"endTime":295.68,"body":"it and you put a lot of"},{"speaker":"Annemie Tonken","startTime":295.68,"endTime":299.25,"body":"attention on one side of your"},{"speaker":"Annemie Tonken","startTime":295.68,"endTime":299.25,"body":"business only to turn around a"},{"speaker":"Annemie Tonken","startTime":299.25,"endTime":302.49,"body":"day or a week. or a month later"},{"speaker":"Annemie Tonken","startTime":299.25,"endTime":302.49,"body":"and realize, like, oh, I have"},{"speaker":"Annemie Tonken","startTime":302.52,"endTime":306.09,"body":"completely gotten behind on my"},{"speaker":"Annemie Tonken","startTime":302.52,"endTime":306.09,"body":"bookkeeping, or, you know,"},{"speaker":"Annemie Tonken","startTime":306.12,"endTime":309.3,"body":"working on that other project"},{"speaker":"Annemie Tonken","startTime":306.12,"endTime":309.3,"body":"that I thought I was going to be"},{"speaker":"Annemie Tonken","startTime":309.33,"endTime":313.23,"body":"focusing on totally fine, very,"},{"speaker":"Annemie Tonken","startTime":309.33,"endTime":313.23,"body":"very normal, but something that"},{"speaker":"Annemie Tonken","startTime":313.23,"endTime":318.24,"body":"we always have to keep an eye"},{"speaker":"Annemie Tonken","startTime":313.23,"endTime":318.24,"body":"on. So the new year when most of"},{"speaker":"Annemie Tonken","startTime":318.24,"endTime":322.53,"body":"us don't have a ton of work"},{"speaker":"Annemie Tonken","startTime":318.24,"endTime":322.53,"body":"lined up, and hopefully, again,"},{"speaker":"Annemie Tonken","startTime":322.53,"endTime":326.25,"body":"we are feeling refreshed and"},{"speaker":"Annemie Tonken","startTime":322.53,"endTime":326.25,"body":"sort of rejuvenated after the"},{"speaker":"Annemie Tonken","startTime":326.25,"endTime":329.88,"body":"busy season. And then the"},{"speaker":"Annemie Tonken","startTime":326.25,"endTime":329.88,"body":"holiday season, this season can"},{"speaker":"Annemie Tonken","startTime":329.88,"endTime":333.99,"body":"be a really great time to take a"},{"speaker":"Annemie Tonken","startTime":329.88,"endTime":333.99,"body":"step back, survey our business"},{"speaker":"Annemie Tonken","startTime":333.99,"endTime":337.92,"body":"from the 10,000, or the 30,000"},{"speaker":"Annemie Tonken","startTime":333.99,"endTime":337.92,"body":"foot view, assess what is"},{"speaker":"Annemie Tonken","startTime":337.92,"endTime":342.21,"body":"working, what's not working, and"},{"speaker":"Annemie Tonken","startTime":337.92,"endTime":342.21,"body":"then recalibrate so that we head"},{"speaker":"Annemie Tonken","startTime":342.21,"endTime":346.41,"body":"into the next season with as"},{"speaker":"Annemie Tonken","startTime":342.21,"endTime":346.41,"body":"much balance as possible. So"},{"speaker":"Annemie Tonken","startTime":346.44,"endTime":350.43,"body":"today, I want to talk about this"},{"speaker":"Annemie Tonken","startTime":346.44,"endTime":350.43,"body":"simple tool that I recently came"},{"speaker":"Annemie Tonken","startTime":350.43,"endTime":353.82,"body":"across. And like I said,"},{"speaker":"Annemie Tonken","startTime":350.43,"endTime":353.82,"body":"modified a little bit for us as"},{"speaker":"Annemie Tonken","startTime":353.82,"endTime":357.39,"body":"photographers, and I'm calling"},{"speaker":"Annemie Tonken","startTime":353.82,"endTime":357.39,"body":"it the work wheel, even though"},{"speaker":"Annemie Tonken","startTime":357.39,"endTime":360.54,"body":"it's traditionally known as a"},{"speaker":"Annemie Tonken","startTime":357.39,"endTime":360.54,"body":"life wheel. And I think that"},{"speaker":"Annemie Tonken","startTime":360.54,"endTime":365.13,"body":"this is a tool that might really"},{"speaker":"Annemie Tonken","startTime":360.54,"endTime":365.13,"body":"help you quickly and in a"},{"speaker":"Annemie Tonken","startTime":365.16,"endTime":369.42,"body":"different kind of way, assess"},{"speaker":"Annemie Tonken","startTime":365.16,"endTime":369.42,"body":"how that balance is for you. So"},{"speaker":"Annemie Tonken","startTime":369.51,"endTime":374.22,"body":"the work wheel gives you the"},{"speaker":"Annemie Tonken","startTime":369.51,"endTime":374.22,"body":"opportunity to map out how you"},{"speaker":"Annemie Tonken","startTime":374.34,"endTime":378.9,"body":"believe your attention has been"},{"speaker":"Annemie Tonken","startTime":374.34,"endTime":378.9,"body":"focused, and then compare that"},{"speaker":"Annemie Tonken","startTime":378.93,"endTime":383.01,"body":"to how you would like your"},{"speaker":"Annemie Tonken","startTime":378.93,"endTime":383.01,"body":"attention to be focused and"},{"speaker":"Annemie Tonken","startTime":383.01,"endTime":387.57,"body":"prioritized. And the idea is"},{"speaker":"Annemie Tonken","startTime":383.01,"endTime":387.57,"body":"really simple. So again, you've"},{"speaker":"Annemie Tonken","startTime":387.57,"endTime":390.54,"body":"got a download, where you can"},{"speaker":"Annemie Tonken","startTime":387.57,"endTime":390.54,"body":"actually just go and print this"},{"speaker":"Annemie Tonken","startTime":390.54,"endTime":393.21,"body":"out so that you don't have to"},{"speaker":"Annemie Tonken","startTime":390.54,"endTime":393.21,"body":"make it up yourself. But in case"},{"speaker":"Annemie Tonken","startTime":393.21,"endTime":395.07,"body":"you're driving, and you're not"},{"speaker":"Annemie Tonken","startTime":393.21,"endTime":395.07,"body":"looking at the download, right"},{"speaker":"Annemie Tonken","startTime":395.07,"endTime":397.95,"body":"this minute, I want you to"},{"speaker":"Annemie Tonken","startTime":395.07,"endTime":397.95,"body":"imagine a bullseye. So a"},{"speaker":"Annemie Tonken","startTime":397.95,"endTime":402.09,"body":"standard Bullseye right, and"},{"speaker":"Annemie Tonken","startTime":397.95,"endTime":402.09,"body":"you've got the around the"},{"speaker":"Annemie Tonken","startTime":402.09,"endTime":404.16,"body":"perimeter of the bullseye,"},{"speaker":"Annemie Tonken","startTime":402.09,"endTime":404.16,"body":"you've got all the different"},{"speaker":"Annemie Tonken","startTime":404.16,"endTime":408.72,"body":"areas of your business that"},{"speaker":"Annemie Tonken","startTime":404.16,"endTime":408.72,"body":"require your resources. So"},{"speaker":"Annemie Tonken","startTime":408.75,"endTime":412.05,"body":"whether that's your time, or"},{"speaker":"Annemie Tonken","startTime":408.75,"endTime":412.05,"body":"your money, or your attention,"},{"speaker":"Annemie Tonken","startTime":412.05,"endTime":416.13,"body":"or all three, these areas are"},{"speaker":"Annemie Tonken","startTime":412.05,"endTime":416.13,"body":"the things that kind of push and"},{"speaker":"Annemie Tonken","startTime":416.13,"endTime":419.76,"body":"pull you in different"},{"speaker":"Annemie Tonken","startTime":416.13,"endTime":419.76,"body":"directions. So I have put six"},{"speaker":"Annemie Tonken","startTime":419.76,"endTime":422.73,"body":"down that I think are probably"},{"speaker":"Annemie Tonken","startTime":419.76,"endTime":422.73,"body":"applicable to most of us, you"},{"speaker":"Annemie Tonken","startTime":422.73,"endTime":425.73,"body":"could tweak these if you wanted"},{"speaker":"Annemie Tonken","startTime":422.73,"endTime":425.73,"body":"to, but I have categorized them"},{"speaker":"Annemie Tonken","startTime":425.73,"endTime":429.78,"body":"as skills. So your art skills,"},{"speaker":"Annemie Tonken","startTime":425.73,"endTime":429.78,"body":"your business skills, you know,"},{"speaker":"Annemie Tonken","startTime":429.78,"endTime":433.95,"body":"this is where you take a class"},{"speaker":"Annemie Tonken","startTime":429.78,"endTime":433.95,"body":"for something or you buy, you"},{"speaker":"Annemie Tonken","startTime":433.95,"endTime":436.68,"body":"know, buy a piece of equipment,"},{"speaker":"Annemie Tonken","startTime":433.95,"endTime":436.68,"body":"and you have to learn how to use"},{"speaker":"Annemie Tonken","startTime":436.68,"endTime":440.58,"body":"it. So those are your skills,"},{"speaker":"Annemie Tonken","startTime":436.68,"endTime":440.58,"body":"then there's your tools. And"},{"speaker":"Annemie Tonken","startTime":440.58,"endTime":443.67,"body":"that would be the actual piece"},{"speaker":"Annemie Tonken","startTime":440.58,"endTime":443.67,"body":"of equipment, right? So gear or"},{"speaker":"Annemie Tonken","startTime":443.67,"endTime":446.82,"body":"software, those kinds of things"},{"speaker":"Annemie Tonken","startTime":443.67,"endTime":446.82,"body":"are the tools that we use in our"},{"speaker":"Annemie Tonken","startTime":446.82,"endTime":450.63,"body":"business. The third category"},{"speaker":"Annemie Tonken","startTime":446.82,"endTime":450.63,"body":"that I have listed here is your"},{"speaker":"Annemie Tonken","startTime":450.63,"endTime":456.75,"body":"systems and workflow. So that is"},{"speaker":"Annemie Tonken","startTime":450.63,"endTime":456.75,"body":"where you go from kind of doing"},{"speaker":"Annemie Tonken","startTime":456.75,"endTime":460.05,"body":"what's right in front of you,"},{"speaker":"Annemie Tonken","startTime":456.75,"endTime":460.05,"body":"and just kind of playing this"},{"speaker":"Annemie Tonken","startTime":460.08,"endTime":464.73,"body":"ever everlasting game of whack a"},{"speaker":"Annemie Tonken","startTime":460.08,"endTime":464.73,"body":"mole in your business to"},{"speaker":"Annemie Tonken","startTime":464.76,"endTime":467.73,"body":"systematizing things and making"},{"speaker":"Annemie Tonken","startTime":464.76,"endTime":467.73,"body":"it so that you always know"},{"speaker":"Annemie Tonken","startTime":467.73,"endTime":471.12,"body":"exactly where you are, whether"},{"speaker":"Annemie Tonken","startTime":467.73,"endTime":471.12,"body":"it's with your bookkeeping, or"},{"speaker":"Annemie Tonken","startTime":471.12,"endTime":475.59,"body":"with your client workflow, or"},{"speaker":"Annemie Tonken","startTime":471.12,"endTime":475.59,"body":"any other part of your business."},{"speaker":"Annemie Tonken","startTime":475.65,"endTime":480.87,"body":"Then the fourth area that I have"},{"speaker":"Annemie Tonken","startTime":475.65,"endTime":480.87,"body":"identified is your marketing and"},{"speaker":"Annemie Tonken","startTime":480.87,"endTime":487.08,"body":"your inquiries area. So how, you"},{"speaker":"Annemie Tonken","startTime":480.87,"endTime":487.08,"body":"know how much attention and time"},{"speaker":"Annemie Tonken","startTime":487.11,"endTime":490.83,"body":"are you dedicating to getting"},{"speaker":"Annemie Tonken","startTime":487.11,"endTime":490.83,"body":"new business in the fifth is"},{"speaker":"Annemie Tonken","startTime":490.83,"endTime":494.1,"body":"your income and your profit"},{"speaker":"Annemie Tonken","startTime":490.83,"endTime":494.1,"body":"margin. So you know that I'm a"},{"speaker":"Annemie Tonken","startTime":494.1,"endTime":497.7,"body":"big proponent of running your"},{"speaker":"Annemie Tonken","startTime":494.1,"endTime":497.7,"body":"numbers regularly, at least once"},{"speaker":"Annemie Tonken","startTime":497.7,"endTime":500.7,"body":"a year, even more frequently"},{"speaker":"Annemie Tonken","startTime":497.7,"endTime":500.7,"body":"when you're newer in business"},{"speaker":"Annemie Tonken","startTime":500.7,"endTime":505.2,"body":"and things are more in flux. But"},{"speaker":"Annemie Tonken","startTime":500.7,"endTime":505.2,"body":"identifying you know, how much"},{"speaker":"Annemie Tonken","startTime":505.2,"endTime":508.5,"body":"money is coming in? What is the"},{"speaker":"Annemie Tonken","startTime":505.2,"endTime":508.5,"body":"profit margin? How much you"},{"speaker":"Annemie Tonken","startTime":508.5,"endTime":511.08,"body":"know, how does the income that's"},{"speaker":"Annemie Tonken","startTime":508.5,"endTime":511.08,"body":"coming in compared to the"},{"speaker":"Annemie Tonken","startTime":511.08,"endTime":511.86,"body":"expenses that"},{"speaker":"Annemie Tonken","startTime":511.86,"endTime":515.16,"body":"are going out? That is an area"},{"speaker":"Annemie Tonken","startTime":511.86,"endTime":515.16,"body":"of your business that needs"},{"speaker":"Annemie Tonken","startTime":515.16,"endTime":519.15,"body":"attention ongoing over time. And"},{"speaker":"Annemie Tonken","startTime":515.16,"endTime":519.15,"body":"then the sixth area you guys"},{"speaker":"Annemie Tonken","startTime":519.15,"endTime":521.73,"body":"know that I talked about this"},{"speaker":"Annemie Tonken","startTime":519.15,"endTime":521.73,"body":"can't be that hard helps"},{"speaker":"Annemie Tonken","startTime":521.73,"endTime":525.03,"body":"photographers run profitable,"},{"speaker":"Annemie Tonken","startTime":521.73,"endTime":525.03,"body":"sustainable businesses that they"},{"speaker":"Annemie Tonken","startTime":525.03,"endTime":530.76,"body":"love, right enjoyment of what"},{"speaker":"Annemie Tonken","startTime":525.03,"endTime":530.76,"body":"you do should be a priority on"},{"speaker":"Annemie Tonken","startTime":530.76,"endTime":534.93,"body":"your wheel, if you will, I want"},{"speaker":"Annemie Tonken","startTime":530.76,"endTime":534.93,"body":"to make sure that you are"},{"speaker":"Annemie Tonken","startTime":534.96,"endTime":538.86,"body":"checking in with yourself"},{"speaker":"Annemie Tonken","startTime":534.96,"endTime":538.86,"body":"regularly paying attention, am I"},{"speaker":"Annemie Tonken","startTime":538.86,"endTime":541.95,"body":"doing things that are aligned"},{"speaker":"Annemie Tonken","startTime":538.86,"endTime":541.95,"body":"with the reason that I went into"},{"speaker":"Annemie Tonken","startTime":541.95,"endTime":545.73,"body":"business in the first place. So"},{"speaker":"Annemie Tonken","startTime":541.95,"endTime":545.73,"body":"as I said, these may not be the"},{"speaker":"Annemie Tonken","startTime":545.73,"endTime":548.34,"body":"only six that you want to"},{"speaker":"Annemie Tonken","startTime":545.73,"endTime":548.34,"body":"include, you may want to take"},{"speaker":"Annemie Tonken","startTime":548.34,"endTime":550.86,"body":"one out and replace it with"},{"speaker":"Annemie Tonken","startTime":548.34,"endTime":550.86,"body":"something else, I would say"},{"speaker":"Annemie Tonken","startTime":550.89,"endTime":555.48,"body":"limit yourself to no more than"},{"speaker":"Annemie Tonken","startTime":550.89,"endTime":555.48,"body":"eight areas. You don't need to"},{"speaker":"Annemie Tonken","startTime":555.6,"endTime":558.99,"body":"break this down into every"},{"speaker":"Annemie Tonken","startTime":555.6,"endTime":558.99,"body":"little nitty gritty detail. We"},{"speaker":"Annemie Tonken","startTime":558.99,"endTime":562.35,"body":"just kind of want to go for the"},{"speaker":"Annemie Tonken","startTime":558.99,"endTime":562.35,"body":"big ones, right. So I think"},{"speaker":"Annemie Tonken","startTime":562.35,"endTime":564.99,"body":"these six are a good place to"},{"speaker":"Annemie Tonken","startTime":562.35,"endTime":564.99,"body":"start. If you want to tweak it a"},{"speaker":"Annemie Tonken","startTime":564.99,"endTime":568.53,"body":"bit. You certainly can. But if"},{"speaker":"Annemie Tonken","startTime":564.99,"endTime":568.53,"body":"you have got in your mind this"},{"speaker":"Annemie Tonken","startTime":568.53,"endTime":572.82,"body":"bullseye with these sort of"},{"speaker":"Annemie Tonken","startTime":568.53,"endTime":572.82,"body":"areas around the perimeter, then"},{"speaker":"Annemie Tonken","startTime":572.82,"endTime":576.45,"body":"there are going to be spokes"},{"speaker":"Annemie Tonken","startTime":572.82,"endTime":576.45,"body":"that go from the center of the"},{"speaker":"Annemie Tonken","startTime":576.45,"endTime":580.62,"body":"bullseye out to those points"},{"speaker":"Annemie Tonken","startTime":576.45,"endTime":580.62,"body":"around the perimeter and in the"},{"speaker":"Annemie Tonken","startTime":580.62,"endTime":583.95,"body":"middle you have the rings of the"},{"speaker":"Annemie Tonken","startTime":580.62,"endTime":583.95,"body":"bullseye right, we're going to"},{"speaker":"Annemie Tonken","startTime":583.95,"endTime":586.89,"body":"start in the middle, that's"},{"speaker":"Annemie Tonken","startTime":583.95,"endTime":586.89,"body":"number one, and then there's a"},{"speaker":"Annemie Tonken","startTime":586.89,"endTime":589.71,"body":"ring that goes around that"},{"speaker":"Annemie Tonken","startTime":586.89,"endTime":589.71,"body":"number two, number three, number"},{"speaker":"Annemie Tonken","startTime":589.71,"endTime":593.55,"body":"four, etc, all the way out to"},{"speaker":"Annemie Tonken","startTime":589.71,"endTime":593.55,"body":"the 10th and the 10th Ring is"},{"speaker":"Annemie Tonken","startTime":593.55,"endTime":597.69,"body":"the perimeter ring. And for each"},{"speaker":"Annemie Tonken","startTime":593.55,"endTime":597.69,"body":"area of your business. I want"},{"speaker":"Annemie Tonken","startTime":597.69,"endTime":602.97,"body":"you to assess from one to 10 And"},{"speaker":"Annemie Tonken","startTime":597.69,"endTime":602.97,"body":"how well you feel you are doing"},{"speaker":"Annemie Tonken","startTime":603.0,"endTime":607.71,"body":"in that area? Like, how is your"},{"speaker":"Annemie Tonken","startTime":603.0,"endTime":607.71,"body":"How are your marketing efforts"},{"speaker":"Annemie Tonken","startTime":607.71,"endTime":611.85,"body":"going? How are your systems"},{"speaker":"Annemie Tonken","startTime":607.71,"endTime":611.85,"body":"working? Do you feel like you've"},{"speaker":"Annemie Tonken","startTime":611.85,"endTime":614.55,"body":"got all the systems you need?"},{"speaker":"Annemie Tonken","startTime":611.85,"endTime":614.55,"body":"And they're all dialed in? Or"},{"speaker":"Annemie Tonken","startTime":614.55,"endTime":617.7,"body":"like, you're kind of halfway"},{"speaker":"Annemie Tonken","startTime":614.55,"endTime":617.7,"body":"there? Like, give yourself a"},{"speaker":"Annemie Tonken","startTime":617.7,"endTime":621.45,"body":"five? Or if that's an area where"},{"speaker":"Annemie Tonken","startTime":617.7,"endTime":621.45,"body":"like, you really need to focus"},{"speaker":"Annemie Tonken","startTime":621.45,"endTime":624.72,"body":"on that, maybe that's a one or"},{"speaker":"Annemie Tonken","startTime":621.45,"endTime":624.72,"body":"two, how much are you enjoying"},{"speaker":"Annemie Tonken","startTime":624.78,"endTime":628.23,"body":"what you do in the day to day in"},{"speaker":"Annemie Tonken","startTime":624.78,"endTime":628.23,"body":"your business? Is that on the"},{"speaker":"Annemie Tonken","startTime":628.23,"endTime":631.29,"body":"high end? Or on the low end? How"},{"speaker":"Annemie Tonken","startTime":628.23,"endTime":631.29,"body":"do you feel like your skills"},{"speaker":"Annemie Tonken","startTime":631.29,"endTime":634.47,"body":"are? Is there a big gaping hole?"},{"speaker":"Annemie Tonken","startTime":631.29,"endTime":634.47,"body":"Like, do you need to learn off"},{"speaker":"Annemie Tonken","startTime":634.47,"endTime":639.03,"body":"camera flash? Or do you need to,"},{"speaker":"Annemie Tonken","startTime":634.47,"endTime":639.03,"body":"you know, sit down with someone"},{"speaker":"Annemie Tonken","startTime":639.03,"endTime":643.89,"body":"who can teach you how to use"},{"speaker":"Annemie Tonken","startTime":639.03,"endTime":643.89,"body":"your bookkeeping software, like"},{"speaker":"Annemie Tonken","startTime":643.89,"endTime":646.14,"body":"there's all different kinds of"},{"speaker":"Annemie Tonken","startTime":643.89,"endTime":646.14,"body":"things. And I want you to kind"},{"speaker":"Annemie Tonken","startTime":646.14,"endTime":649.02,"body":"of think these things through,"},{"speaker":"Annemie Tonken","startTime":646.14,"endTime":649.02,"body":"it's not super scientific, this"},{"speaker":"Annemie Tonken","startTime":649.02,"endTime":652.68,"body":"is a bit of a gut check. And"},{"speaker":"Annemie Tonken","startTime":649.02,"endTime":652.68,"body":"then I want you to put a dot for"},{"speaker":"Annemie Tonken","startTime":652.71,"endTime":657.33,"body":"each of the areas around the"},{"speaker":"Annemie Tonken","startTime":652.71,"endTime":657.33,"body":"perimeter on that one to 10 sort"},{"speaker":"Annemie Tonken","startTime":657.33,"endTime":661.14,"body":"of scoring. So what you're going"},{"speaker":"Annemie Tonken","startTime":657.33,"endTime":661.14,"body":"to end up with is a bunch of"},{"speaker":"Annemie Tonken","startTime":661.14,"endTime":665.7,"body":"dots. And I want you to connect"},{"speaker":"Annemie Tonken","startTime":661.14,"endTime":665.7,"body":"those dots around your circle"},{"speaker":"Annemie Tonken","startTime":665.73,"endTime":668.79,"body":"around your work wheel, and"},{"speaker":"Annemie Tonken","startTime":665.73,"endTime":668.79,"body":"you're going to get this kind of"},{"speaker":"Annemie Tonken","startTime":668.82,"endTime":672.99,"body":"amoeba looking thing, right?"},{"speaker":"Annemie Tonken","startTime":668.82,"endTime":672.99,"body":"Because some areas of your"},{"speaker":"Annemie Tonken","startTime":672.99,"endTime":676.26,"body":"business are going to be working"},{"speaker":"Annemie Tonken","startTime":672.99,"endTime":676.26,"body":"better than others, some are"},{"speaker":"Annemie Tonken","startTime":676.26,"endTime":679.44,"body":"going to be weaker. And that's"},{"speaker":"Annemie Tonken","startTime":676.26,"endTime":679.44,"body":"to be expected. It's you know,"},{"speaker":"Annemie Tonken","startTime":679.47,"endTime":684.27,"body":"it's not only okay, but I would"},{"speaker":"Annemie Tonken","startTime":679.47,"endTime":684.27,"body":"say the goal isn't necessarily"},{"speaker":"Annemie Tonken","startTime":684.27,"endTime":687.69,"body":"to make a perfect circle, I"},{"speaker":"Annemie Tonken","startTime":684.27,"endTime":687.69,"body":"guess it would be great. If"},{"speaker":"Annemie Tonken","startTime":687.69,"endTime":690.54,"body":"everything were a perfect 10."},{"speaker":"Annemie Tonken","startTime":687.69,"endTime":690.54,"body":"Like, it's all going great,"},{"speaker":"Annemie Tonken","startTime":690.54,"endTime":692.67,"body":"great, great. But if that's the"},{"speaker":"Annemie Tonken","startTime":690.54,"endTime":692.67,"body":"case, chances are you aren't"},{"speaker":"Annemie Tonken","startTime":692.67,"endTime":696.33,"body":"listening to a business podcast"},{"speaker":"Annemie Tonken","startTime":692.67,"endTime":696.33,"body":"anyway. Because I probably don't"},{"speaker":"Annemie Tonken","startTime":696.33,"endTime":699.96,"body":"have anything to share with you"},{"speaker":"Annemie Tonken","startTime":696.33,"endTime":699.96,"body":"or to teach you. So what we are"},{"speaker":"Annemie Tonken","startTime":699.96,"endTime":703.77,"body":"trying to do here is assess"},{"speaker":"Annemie Tonken","startTime":699.96,"endTime":703.77,"body":"where we are right now and see"},{"speaker":"Annemie Tonken","startTime":703.77,"endTime":708.12,"body":"where our weakest spots are."},{"speaker":"Annemie Tonken","startTime":703.77,"endTime":708.12,"body":"Because the truth is that we"},{"speaker":"Annemie Tonken","startTime":708.12,"endTime":711.96,"body":"generally tend to put more"},{"speaker":"Annemie Tonken","startTime":708.12,"endTime":711.96,"body":"effort and more attention toward"},{"speaker":"Annemie Tonken","startTime":711.96,"endTime":714.63,"body":"the things that we are more"},{"speaker":"Annemie Tonken","startTime":711.96,"endTime":714.63,"body":"excited about. Right. So if you"},{"speaker":"Annemie Tonken","startTime":714.63,"endTime":717.96,"body":"kind of dig marketing, and the"},{"speaker":"Annemie Tonken","startTime":714.63,"endTime":717.96,"body":"and the, I don't know, the"},{"speaker":"Annemie Tonken","startTime":717.96,"endTime":722.25,"body":"puzzle that is getting new"},{"speaker":"Annemie Tonken","startTime":717.96,"endTime":722.25,"body":"people in, you probably put a"},{"speaker":"Annemie Tonken","startTime":722.25,"endTime":725.22,"body":"lot of effort toward marketing,"},{"speaker":"Annemie Tonken","startTime":722.25,"endTime":725.22,"body":"but maybe that has come at the"},{"speaker":"Annemie Tonken","startTime":725.22,"endTime":730.11,"body":"expense of, you know, reaching"},{"speaker":"Annemie Tonken","startTime":725.22,"endTime":730.11,"body":"clients that you're excited to"},{"speaker":"Annemie Tonken","startTime":730.11,"endTime":733.71,"body":"work with. And that has started"},{"speaker":"Annemie Tonken","startTime":730.11,"endTime":733.71,"body":"to take a toll on your enjoyment"},{"speaker":"Annemie Tonken","startTime":733.71,"endTime":737.58,"body":"of your business. So then you"},{"speaker":"Annemie Tonken","startTime":733.71,"endTime":737.58,"body":"know, that marketing number may"},{"speaker":"Annemie Tonken","startTime":737.58,"endTime":740.82,"body":"be really high. But the"},{"speaker":"Annemie Tonken","startTime":737.58,"endTime":740.82,"body":"enjoyment number is really low."},{"speaker":"Annemie Tonken","startTime":740.85,"endTime":746.13,"body":"Once you know what your weaker"},{"speaker":"Annemie Tonken","startTime":740.85,"endTime":746.13,"body":"areas are, then you can kind of"},{"speaker":"Annemie Tonken","startTime":746.22,"endTime":749.04,"body":"take control of what your"},{"speaker":"Annemie Tonken","startTime":746.22,"endTime":749.04,"body":"natural urges are, you know,"},{"speaker":"Annemie Tonken","startTime":749.04,"endTime":753.63,"body":"maybe you're somebody who always"},{"speaker":"Annemie Tonken","startTime":749.04,"endTime":753.63,"body":"wants to buy new gear or take"},{"speaker":"Annemie Tonken","startTime":753.66,"endTime":756.93,"body":"more online classes. And you"},{"speaker":"Annemie Tonken","startTime":753.66,"endTime":756.93,"body":"know, you dive into those things"},{"speaker":"Annemie Tonken","startTime":756.93,"endTime":760.89,"body":"with a lot of enthusiasm,"},{"speaker":"Annemie Tonken","startTime":756.93,"endTime":760.89,"body":"because that's what you enjoy"},{"speaker":"Annemie Tonken","startTime":760.89,"endTime":765.15,"body":"doing. But when you use a tool,"},{"speaker":"Annemie Tonken","startTime":760.89,"endTime":765.15,"body":"like the work we'll hear, you're"},{"speaker":"Annemie Tonken","startTime":765.15,"endTime":768.69,"body":"going to see like, okay, yes,"},{"speaker":"Annemie Tonken","startTime":765.15,"endTime":768.69,"body":"that would be my first"},{"speaker":"Annemie Tonken","startTime":768.69,"endTime":772.41,"body":"inclination would be to sign up"},{"speaker":"Annemie Tonken","startTime":768.69,"endTime":772.41,"body":"for another conference to go to."},{"speaker":"Annemie Tonken","startTime":772.62,"endTime":776.37,"body":"But what I really need to be"},{"speaker":"Annemie Tonken","startTime":772.62,"endTime":776.37,"body":"focused on this season or you"},{"speaker":"Annemie Tonken","startTime":776.37,"endTime":779.94,"body":"know, the top of my list this"},{"speaker":"Annemie Tonken","startTime":776.37,"endTime":779.94,"body":"year, is going to be"},{"speaker":"Annemie Tonken","startTime":780.0,"endTime":784.29,"body":"implementing this new system or"},{"speaker":"Annemie Tonken","startTime":780.0,"endTime":784.29,"body":"dialing in my workflow. Once you"},{"speaker":"Annemie Tonken","startTime":784.29,"endTime":787.74,"body":"know what the areas are, then"},{"speaker":"Annemie Tonken","startTime":784.29,"endTime":787.74,"body":"you can prioritize them as you"},{"speaker":"Annemie Tonken","startTime":787.74,"endTime":792.24,"body":"plan your goals for January or"},{"speaker":"Annemie Tonken","startTime":787.74,"endTime":792.24,"body":"the first quarter or even the"},{"speaker":"Annemie Tonken","startTime":792.24,"endTime":796.14,"body":"whole year. So that's it. Like I"},{"speaker":"Annemie Tonken","startTime":792.24,"endTime":796.14,"body":"said, it's a really simple"},{"speaker":"Annemie Tonken","startTime":796.14,"endTime":799.2,"body":"exercise. It just gives you I"},{"speaker":"Annemie Tonken","startTime":796.14,"endTime":799.2,"body":"mean, we are all visual people."},{"speaker":"Annemie Tonken","startTime":799.2,"endTime":801.66,"body":"And I think that this work will"},{"speaker":"Annemie Tonken","startTime":799.2,"endTime":801.66,"body":"gives you a visual"},{"speaker":"Annemie Tonken","startTime":801.66,"endTime":804.54,"body":"representation of where your"},{"speaker":"Annemie Tonken","startTime":801.66,"endTime":804.54,"body":"business is and gives you a"},{"speaker":"Annemie Tonken","startTime":804.54,"endTime":807.87,"body":"really quick and dirty way to"},{"speaker":"Annemie Tonken","startTime":804.54,"endTime":807.87,"body":"figure out what it is that you"},{"speaker":"Annemie Tonken","startTime":807.87,"endTime":811.29,"body":"need to work on next. So again,"},{"speaker":"Annemie Tonken","startTime":807.87,"endTime":811.29,"body":"go to this can't be that"},{"speaker":"Annemie Tonken","startTime":811.29,"endTime":817.29,"body":"hard.com/ 2023 to grab the work"},{"speaker":"Annemie Tonken","startTime":811.29,"endTime":817.29,"body":"wheel that I have already pre"},{"speaker":"Annemie Tonken","startTime":817.29,"endTime":820.86,"body":"built for you, you can print it"},{"speaker":"Annemie Tonken","startTime":817.29,"endTime":820.86,"body":"out and just go with that and"},{"speaker":"Annemie Tonken","startTime":820.89,"endTime":824.7,"body":"you will for sure want to tune"},{"speaker":"Annemie Tonken","startTime":820.89,"endTime":824.7,"body":"in next week to learn about the"},{"speaker":"Annemie Tonken","startTime":824.7,"endTime":828.21,"body":"journey map that one is a little"},{"speaker":"Annemie Tonken","startTime":824.7,"endTime":828.21,"body":"bit more complicated. I think"},{"speaker":"Annemie Tonken","startTime":828.21,"endTime":832.62,"body":"it's probably a little bit more"},{"speaker":"Annemie Tonken","startTime":828.21,"endTime":832.62,"body":"useful. But I went ahead and put"},{"speaker":"Annemie Tonken","startTime":832.62,"endTime":838.29,"body":"both of those tools into the"},{"speaker":"Annemie Tonken","startTime":832.62,"endTime":838.29,"body":"same download. So sometime in"},{"speaker":"Annemie Tonken","startTime":838.29,"endTime":843.45,"body":"this week or next Be sure to"},{"speaker":"Annemie Tonken","startTime":838.29,"endTime":843.45,"body":"grab the download and I wish you"},{"speaker":"Annemie Tonken","startTime":843.48,"endTime":848.25,"body":"a very Happy New Year. Well,"},{"speaker":"Annemie Tonken","startTime":843.48,"endTime":848.25,"body":"that's it for this week's"},{"speaker":"Annemie Tonken","startTime":848.25,"endTime":851.52,"body":"episode of This can't be that"},{"speaker":"Annemie Tonken","startTime":848.25,"endTime":851.52,"body":"hard. I'll be back Same time,"},{"speaker":"Annemie Tonken","startTime":851.55,"endTime":854.94,"body":"same place next week. In the"},{"speaker":"Annemie Tonken","startTime":851.55,"endTime":854.94,"body":"meantime, you can find more"},{"speaker":"Annemie Tonken","startTime":854.94,"endTime":857.91,"body":"information about this episode"},{"speaker":"Annemie Tonken","startTime":854.94,"endTime":857.91,"body":"along with all the relevant"},{"speaker":"Annemie Tonken","startTime":857.91,"endTime":860.85,"body":"links, notes and downloads at"},{"speaker":"Annemie Tonken","startTime":857.91,"endTime":860.85,"body":"this can't be that"},{"speaker":"Annemie Tonken","startTime":860.85,"endTime":865.23,"body":"hard.com/learn If you like the"},{"speaker":"Annemie Tonken","startTime":860.85,"endTime":865.23,"body":"podcast, be sure to hit the"},{"speaker":"Annemie Tonken","startTime":865.23,"endTime":868.86,"body":"subscribe button. Even better,"},{"speaker":"Annemie Tonken","startTime":865.23,"endTime":868.86,"body":"share the love by leaving a"},{"speaker":"Annemie Tonken","startTime":868.86,"endTime":873.0,"body":"review on iTunes. And as always,"},{"speaker":"Annemie Tonken","startTime":868.86,"endTime":873.0,"body":"thanks so much for joining me. I"},{"speaker":"Annemie Tonken","startTime":873.0,"endTime":874.89,"body":"hope you have a fantastic week."}]}