{"version":"1.0.0","segments":[{"speaker":"Annemie Tonken","startTime":0.81,"endTime":3.54,"body":"A while back,"},{"speaker":"Annemie Tonken","startTime":0.81,"endTime":3.54,"body":"one of my students posted in my"},{"speaker":"Annemie Tonken","startTime":3.54,"endTime":7.5,"body":"Facebook group about a very"},{"speaker":"Annemie Tonken","startTime":3.54,"endTime":7.5,"body":"frustrating situation that she"},{"speaker":"Annemie Tonken","startTime":7.5,"endTime":13.95,"body":"was in, she had hosted a series"},{"speaker":"Annemie Tonken","startTime":7.5,"endTime":13.95,"body":"of mini sessions that were being"},{"speaker":"Annemie Tonken","startTime":13.95,"endTime":19.2,"body":"run using the simple sales kind"},{"speaker":"Annemie Tonken","startTime":13.95,"endTime":19.2,"body":"of a method of simple sales,"},{"speaker":"Annemie Tonken","startTime":19.53,"endTime":23.82,"body":"were people paid upfront for a"},{"speaker":"Annemie Tonken","startTime":19.53,"endTime":23.82,"body":"session fee. And then they were"},{"speaker":"Annemie Tonken","startTime":23.82,"endTime":27.69,"body":"going to have to purchase prints"},{"speaker":"Annemie Tonken","startTime":23.82,"endTime":27.69,"body":"and digital files after the"},{"speaker":"Annemie Tonken","startTime":27.69,"endTime":31.2,"body":"fact. So she hosted the mini"},{"speaker":"Annemie Tonken","startTime":27.69,"endTime":31.2,"body":"sessions, then she sent out all"},{"speaker":"Annemie Tonken","startTime":31.2,"endTime":35.1,"body":"the galleries. And at that"},{"speaker":"Annemie Tonken","startTime":31.2,"endTime":35.1,"body":"point, her clients were supposed"},{"speaker":"Annemie Tonken","startTime":35.1,"endTime":38.22,"body":"to choose which collection they"},{"speaker":"Annemie Tonken","startTime":35.1,"endTime":38.22,"body":"wanted and pay for that"},{"speaker":"Annemie Tonken","startTime":38.22,"endTime":41.34,"body":"collection. Before they were"},{"speaker":"Annemie Tonken","startTime":38.22,"endTime":41.34,"body":"able to download anything."},{"speaker":"Annemie Tonken","startTime":41.37,"endTime":45.99,"body":"However, something in her"},{"speaker":"Annemie Tonken","startTime":41.37,"endTime":45.99,"body":"gallery software had changed,"},{"speaker":"Annemie Tonken","startTime":46.02,"endTime":50.34,"body":"sort of the default settings had"},{"speaker":"Annemie Tonken","startTime":46.02,"endTime":50.34,"body":"changed. And she didn't know"},{"speaker":"Annemie Tonken","startTime":50.34,"endTime":54.27,"body":"about it. And that change meant"},{"speaker":"Annemie Tonken","startTime":50.34,"endTime":54.27,"body":"that several of her clients"},{"speaker":"Annemie Tonken","startTime":54.27,"endTime":57.33,"body":"realized they were able to"},{"speaker":"Annemie Tonken","startTime":54.27,"endTime":57.33,"body":"download their images without"},{"speaker":"Annemie Tonken","startTime":57.33,"endTime":63.3,"body":"paying so many of them did. As"},{"speaker":"Annemie Tonken","startTime":57.33,"endTime":63.3,"body":"frustrating as it is when"},{"speaker":"Annemie Tonken","startTime":63.33,"endTime":66.3,"body":"clients find a loophole,"},{"speaker":"Annemie Tonken","startTime":63.33,"endTime":66.3,"body":"oftentimes, they will exploit"},{"speaker":"Annemie Tonken","startTime":66.3,"endTime":71.28,"body":"it, even if they are good people"},{"speaker":"Annemie Tonken","startTime":66.3,"endTime":71.28,"body":"at heart. So she in the process"},{"speaker":"Annemie Tonken","startTime":71.28,"endTime":75.84,"body":"lost hundreds and hundreds of"},{"speaker":"Annemie Tonken","startTime":71.28,"endTime":75.84,"body":"dollars and didn't realize that"},{"speaker":"Annemie Tonken","startTime":75.84,"endTime":77.94,"body":"like she didn't get a"},{"speaker":"Annemie Tonken","startTime":75.84,"endTime":77.94,"body":"notification about it. And until"},{"speaker":"Annemie Tonken","startTime":77.94,"endTime":82.38,"body":"the next day. And she was"},{"speaker":"Annemie Tonken","startTime":77.94,"endTime":82.38,"body":"devastated. Like here it was,"},{"speaker":"Annemie Tonken","startTime":82.41,"endTime":85.38,"body":"this was before the holidays."},{"speaker":"Annemie Tonken","startTime":82.41,"endTime":85.38,"body":"And so that was money that she"},{"speaker":"Annemie Tonken","startTime":85.38,"endTime":89.97,"body":"was relying on. She was having"},{"speaker":"Annemie Tonken","startTime":85.38,"endTime":89.97,"body":"to go back to her clients in an"},{"speaker":"Annemie Tonken","startTime":89.97,"endTime":95.07,"body":"extremely, you know, sort of"},{"speaker":"Annemie Tonken","startTime":89.97,"endTime":95.07,"body":"tough spot and say like, Oh,"},{"speaker":"Annemie Tonken","startTime":95.07,"endTime":98.31,"body":"hey, you downloaded a thing,"},{"speaker":"Annemie Tonken","startTime":95.07,"endTime":98.31,"body":"here's an invoice for it. And"},{"speaker":"Annemie Tonken","startTime":98.31,"endTime":102.51,"body":"she was also doing battle with"},{"speaker":"Annemie Tonken","startTime":98.31,"endTime":102.51,"body":"her gallery software, and having"},{"speaker":"Annemie Tonken","startTime":102.51,"endTime":105.87,"body":"to kind of see if they would"},{"speaker":"Annemie Tonken","startTime":102.51,"endTime":105.87,"body":"help her out and they weren't"},{"speaker":"Annemie Tonken","startTime":105.87,"endTime":108.84,"body":"being you know, they were like,"},{"speaker":"Annemie Tonken","startTime":105.87,"endTime":108.84,"body":"well, sorry, that that was the"},{"speaker":"Annemie Tonken","startTime":108.84,"endTime":110.19,"body":"setting that it was on."},{"speaker":"Annemie Tonken","startTime":110.27,"endTime":117.05,"body":"Anyway, she posted this as kind"},{"speaker":"Annemie Tonken","startTime":110.27,"endTime":117.05,"body":"of just a cry for commiseration,"},{"speaker":"Annemie Tonken","startTime":117.05,"endTime":119.3,"body":"like, there wasn't she wasn't"},{"speaker":"Annemie Tonken","startTime":117.05,"endTime":119.3,"body":"really asking anyone in the"},{"speaker":"Annemie Tonken","startTime":119.3,"endTime":122.96,"body":"Facebook group to help her."},{"speaker":"Annemie Tonken","startTime":119.3,"endTime":122.96,"body":"Although she was saying, like,"},{"speaker":"Annemie Tonken","startTime":122.99,"endTime":125.45,"body":"let me know if you've had a"},{"speaker":"Annemie Tonken","startTime":122.99,"endTime":125.45,"body":"situation like this, but she"},{"speaker":"Annemie Tonken","startTime":125.45,"endTime":129.77,"body":"posted it over the weekend. And"},{"speaker":"Annemie Tonken","startTime":125.45,"endTime":129.77,"body":"I have been trying really hard"},{"speaker":"Annemie Tonken","startTime":129.77,"endTime":134.03,"body":"to stick to, you know, not going"},{"speaker":"Annemie Tonken","startTime":129.77,"endTime":134.03,"body":"on social media too much,"},{"speaker":"Annemie Tonken","startTime":134.06,"endTime":137.81,"body":"especially over the weekends."},{"speaker":"Annemie Tonken","startTime":134.06,"endTime":137.81,"body":"And so I didn't see that post"},{"speaker":"Annemie Tonken","startTime":137.81,"endTime":141.92,"body":"until Monday. And it was one of"},{"speaker":"Annemie Tonken","startTime":137.81,"endTime":141.92,"body":"those things that just brought"},{"speaker":"Annemie Tonken","startTime":141.92,"endTime":146.66,"body":"me back to how much I love the"},{"speaker":"Annemie Tonken","startTime":141.92,"endTime":146.66,"body":"community of photographers that"},{"speaker":"Annemie Tonken","startTime":146.66,"endTime":149.63,"body":"I've built. If you are not in"},{"speaker":"Annemie Tonken","startTime":146.66,"endTime":149.63,"body":"the this can't be that hard"},{"speaker":"Annemie Tonken","startTime":149.63,"endTime":152.33,"body":"Facebook group, I strongly"},{"speaker":"Annemie Tonken","startTime":149.63,"endTime":152.33,"body":"encourage you to join it is a"},{"speaker":"Annemie Tonken","startTime":152.33,"endTime":157.64,"body":"wonderful, very supportive group"},{"speaker":"Annemie Tonken","startTime":152.33,"endTime":157.64,"body":"that stays on subject and is a"},{"speaker":"Annemie Tonken","startTime":157.64,"endTime":162.32,"body":"very positive space. And they"},{"speaker":"Annemie Tonken","startTime":157.64,"endTime":162.32,"body":"were giving her all kinds of"},{"speaker":"Annemie Tonken","startTime":162.35,"endTime":164.78,"body":"supportive, helpful feedback."},{"speaker":"Annemie Tonken","startTime":164.0,"endTime":168.17,"body":"You know, I've seen similar"},{"speaker":"Annemie Tonken","startTime":164.0,"endTime":168.17,"body":"posts to this one in other"},{"speaker":"Annemie Tonken","startTime":168.2,"endTime":171.56,"body":"photography groups out there on"},{"speaker":"Annemie Tonken","startTime":168.2,"endTime":171.56,"body":"Facebook, and you know, other"},{"speaker":"Annemie Tonken","startTime":171.56,"endTime":177.08,"body":"platforms, where people take the"},{"speaker":"Annemie Tonken","startTime":171.56,"endTime":177.08,"body":"opportunity to berate each other"},{"speaker":"Annemie Tonken","startTime":177.08,"endTime":179.96,"body":"about like, oh, you should have"},{"speaker":"Annemie Tonken","startTime":177.08,"endTime":179.96,"body":"done this. And what are you"},{"speaker":"Annemie Tonken","startTime":179.96,"endTime":184.07,"body":"crazy that there was none of"},{"speaker":"Annemie Tonken","startTime":179.96,"endTime":184.07,"body":"that much to my you know, I'm"},{"speaker":"Annemie Tonken","startTime":184.1,"endTime":187.64,"body":"I'm very glad, because then I"},{"speaker":"Annemie Tonken","startTime":184.1,"endTime":187.64,"body":"would have to start getting all"},{"speaker":"Annemie Tonken","startTime":187.67,"endTime":191.54,"body":"like, I don't want to be the"},{"speaker":"Annemie Tonken","startTime":187.67,"endTime":191.54,"body":"boss but. But anyway, it didn't"},{"speaker":"Annemie Tonken","startTime":191.54,"endTime":194.87,"body":"have to it was very supportive"},{"speaker":"Annemie Tonken","startTime":191.54,"endTime":194.87,"body":"and wonderful. Nobody was"},{"speaker":"Annemie Tonken","startTime":194.87,"endTime":198.62,"body":"pointing fingers. But when I did"},{"speaker":"Annemie Tonken","startTime":194.87,"endTime":198.62,"body":"get there, and when I read"},{"speaker":"Annemie Tonken","startTime":198.62,"endTime":203.27,"body":"through everything I did feel"},{"speaker":"Annemie Tonken","startTime":198.62,"endTime":203.27,"body":"compelled to weigh in. And my"},{"speaker":"Annemie Tonken","startTime":203.27,"endTime":207.26,"body":"response was really well"},{"speaker":"Annemie Tonken","startTime":203.27,"endTime":207.26,"body":"received. So I thought that"},{"speaker":"Annemie Tonken","startTime":207.26,"endTime":211.73,"body":"maybe I would go ahead and put"},{"speaker":"Annemie Tonken","startTime":207.26,"endTime":211.73,"body":"that into podcast form here so"},{"speaker":"Annemie Tonken","startTime":211.73,"endTime":216.41,"body":"that more of you could file this"},{"speaker":"Annemie Tonken","startTime":211.73,"endTime":216.41,"body":"away for the future. Because at"},{"speaker":"Annemie Tonken","startTime":216.41,"endTime":219.83,"body":"some point, we are all in a"},{"speaker":"Annemie Tonken","startTime":216.41,"endTime":219.83,"body":"tough spot like this, or we come"},{"speaker":"Annemie Tonken","startTime":219.83,"endTime":222.98,"body":"across somebody else who's in a"},{"speaker":"Annemie Tonken","startTime":219.83,"endTime":222.98,"body":"tough spot like this. And I just"},{"speaker":"Annemie Tonken","startTime":222.98,"endTime":227.21,"body":"wanted to have my take on how to"},{"speaker":"Annemie Tonken","startTime":222.98,"endTime":227.21,"body":"handle situations like this out"},{"speaker":"Annemie Tonken","startTime":227.21,"endTime":229.46,"body":"there for future reference."},{"speaker":"Annemie Tonken","startTime":230.99,"endTime":234.65,"body":"Welcome to this can't be that"},{"speaker":"Annemie Tonken","startTime":230.99,"endTime":234.65,"body":"hard. My name is Annemie Tonken."},{"speaker":"Annemie Tonken","startTime":234.65,"endTime":237.62,"body":"And I help photographers run"},{"speaker":"Annemie Tonken","startTime":234.65,"endTime":237.62,"body":"profitable, sustainable"},{"speaker":"Annemie Tonken","startTime":237.62,"endTime":241.76,"body":"businesses that they love. Each"},{"speaker":"Annemie Tonken","startTime":237.62,"endTime":241.76,"body":"week on the podcast, I cover"},{"speaker":"Annemie Tonken","startTime":241.76,"endTime":245.51,"body":"simple, actionable strategies"},{"speaker":"Annemie Tonken","startTime":241.76,"endTime":245.51,"body":"and systems that photographers"},{"speaker":"Annemie Tonken","startTime":245.51,"endTime":249.29,"body":"at every level of experience can"},{"speaker":"Annemie Tonken","startTime":245.51,"endTime":249.29,"body":"use to earn more money in a more"},{"speaker":"Annemie Tonken","startTime":249.29,"endTime":253.01,"body":"sustainable way. Running a"},{"speaker":"Annemie Tonken","startTime":249.29,"endTime":253.01,"body":"photography business doesn't"},{"speaker":"Annemie Tonken","startTime":253.01,"endTime":256.76,"body":"have to be that hard. You can do"},{"speaker":"Annemie Tonken","startTime":253.01,"endTime":256.76,"body":"it. And I can show you how."},{"speaker":"Annemie Tonken","startTime":261.04,"endTime":264.67,"body":"So I have specifically chosen"},{"speaker":"Annemie Tonken","startTime":261.04,"endTime":264.67,"body":"not to name names in this"},{"speaker":"Annemie Tonken","startTime":264.67,"endTime":268.24,"body":"podcast. I'm not naming the"},{"speaker":"Annemie Tonken","startTime":264.67,"endTime":268.24,"body":"person, the photographer that"},{"speaker":"Annemie Tonken","startTime":268.24,"endTime":272.77,"body":"this happened to, nor am I"},{"speaker":"Annemie Tonken","startTime":268.24,"endTime":272.77,"body":"calling out the software that"},{"speaker":"Annemie Tonken","startTime":272.77,"endTime":276.49,"body":"caused the issue because the"},{"speaker":"Annemie Tonken","startTime":272.77,"endTime":276.49,"body":"truth of the matter is that no"},{"speaker":"Annemie Tonken","startTime":276.52,"endTime":280.72,"body":"human being running a business"},{"speaker":"Annemie Tonken","startTime":276.52,"endTime":280.72,"body":"and no tool or software that we"},{"speaker":"Annemie Tonken","startTime":280.72,"endTime":284.98,"body":"use to facilitate our businesses"},{"speaker":"Annemie Tonken","startTime":280.72,"endTime":284.98,"body":"is fully immune to these kinds"},{"speaker":"Annemie Tonken","startTime":284.98,"endTime":285.85,"body":"of problems."},{"speaker":"Annemie Tonken","startTime":285.88,"endTime":289.18,"body":"They do happen, they come up and"},{"speaker":"Annemie Tonken","startTime":285.88,"endTime":289.18,"body":"we have to deal with them when"},{"speaker":"Annemie Tonken","startTime":289.18,"endTime":293.8,"body":"they do so I want to preface"},{"speaker":"Annemie Tonken","startTime":289.18,"endTime":293.8,"body":"this episode by saying that I am"},{"speaker":"Annemie Tonken","startTime":293.89,"endTime":299.11,"body":"not in any way trying to"},{"speaker":"Annemie Tonken","startTime":293.89,"endTime":299.11,"body":"invalidate the feelings of anger"},{"speaker":"Annemie Tonken","startTime":299.14,"endTime":304.06,"body":"or frustration. And or blame"},{"speaker":"Annemie Tonken","startTime":299.14,"endTime":304.06,"body":"that you will feel when you find"},{"speaker":"Annemie Tonken","startTime":304.06,"endTime":307.15,"body":"yourself in a situation like"},{"speaker":"Annemie Tonken","startTime":304.06,"endTime":307.15,"body":"this, right? Whether you feel"},{"speaker":"Annemie Tonken","startTime":307.15,"endTime":310.9,"body":"angry about the tool that you're"},{"speaker":"Annemie Tonken","startTime":307.15,"endTime":310.9,"body":"using, which may very well have"},{"speaker":"Annemie Tonken","startTime":310.9,"endTime":316.24,"body":"failed you or feeling angry at"},{"speaker":"Annemie Tonken","startTime":310.9,"endTime":316.24,"body":"your clients who have done"},{"speaker":"Annemie Tonken","startTime":316.24,"endTime":318.97,"body":"something that if they were to"},{"speaker":"Annemie Tonken","startTime":316.24,"endTime":318.97,"body":"really sit down and think about"},{"speaker":"Annemie Tonken","startTime":318.97,"endTime":322.42,"body":"it, they would have to know was"},{"speaker":"Annemie Tonken","startTime":318.97,"endTime":322.42,"body":"going to negatively impact you,"},{"speaker":"Annemie Tonken","startTime":322.48,"endTime":326.08,"body":"a small business owner who has"},{"speaker":"Annemie Tonken","startTime":322.48,"endTime":326.08,"body":"like, shown up and you know,"},{"speaker":"Annemie Tonken","startTime":326.11,"endTime":330.22,"body":"cuddled their, their little kids"},{"speaker":"Annemie Tonken","startTime":326.11,"endTime":330.22,"body":"or whatever like it, it can feel"},{"speaker":"Annemie Tonken","startTime":330.22,"endTime":334.84,"body":"really devastating when someone"},{"speaker":"Annemie Tonken","startTime":330.22,"endTime":334.84,"body":"breaks your trust like that as"},{"speaker":"Annemie Tonken","startTime":334.84,"endTime":339.07,"body":"though you were Walmart. And you"},{"speaker":"Annemie Tonken","startTime":334.84,"endTime":339.07,"body":"know, you had accidentally"},{"speaker":"Annemie Tonken","startTime":339.07,"endTime":344.2,"body":"charged a deeper discount on an"},{"speaker":"Annemie Tonken","startTime":339.07,"endTime":344.2,"body":"item than you intended to, we"},{"speaker":"Annemie Tonken","startTime":344.2,"endTime":347.41,"body":"know that that's not the way"},{"speaker":"Annemie Tonken","startTime":344.2,"endTime":347.41,"body":"that works. We know that when"},{"speaker":"Annemie Tonken","startTime":347.44,"endTime":351.07,"body":"somebody kind of screws us over,"},{"speaker":"Annemie Tonken","startTime":347.44,"endTime":351.07,"body":"it has a really big impact on"},{"speaker":"Annemie Tonken","startTime":351.07,"endTime":355.45,"body":"our not only our businesses, but"},{"speaker":"Annemie Tonken","startTime":351.07,"endTime":355.45,"body":"also on kind of our energy to"},{"speaker":"Annemie Tonken","startTime":355.45,"endTime":359.02,"body":"continue on with running a small"},{"speaker":"Annemie Tonken","startTime":355.45,"endTime":359.02,"body":"business, right. So it can feel"},{"speaker":"Annemie Tonken","startTime":359.02,"endTime":360.25,"body":"really, really personal."},{"speaker":"Annemie Tonken","startTime":360.27,"endTime":364.53,"body":"The truth is, like I said,"},{"speaker":"Annemie Tonken","startTime":360.27,"endTime":364.53,"body":"things will go haywire things"},{"speaker":"Annemie Tonken","startTime":364.53,"endTime":367.98,"body":"will cost you money, these kinds"},{"speaker":"Annemie Tonken","startTime":364.53,"endTime":367.98,"body":"of issues will periodically"},{"speaker":"Annemie Tonken","startTime":367.98,"endTime":371.49,"body":"happen, no matter how careful"},{"speaker":"Annemie Tonken","startTime":367.98,"endTime":371.49,"body":"you are. And no matter what"},{"speaker":"Annemie Tonken","startTime":371.52,"endTime":376.08,"body":"software and systems you use, or"},{"speaker":"Annemie Tonken","startTime":371.52,"endTime":376.08,"body":"don't use, I mean, I guess one"},{"speaker":"Annemie Tonken","startTime":376.08,"endTime":378.63,"body":"solution would be like, I'm just"},{"speaker":"Annemie Tonken","startTime":376.08,"endTime":378.63,"body":"going to do everything manually."},{"speaker":"Annemie Tonken","startTime":378.69,"endTime":382.44,"body":"Even if you do that you will run"},{"speaker":"Annemie Tonken","startTime":378.69,"endTime":382.44,"body":"into problems where you end up"},{"speaker":"Annemie Tonken","startTime":382.44,"endTime":386.01,"body":"getting taken advantage of or"},{"speaker":"Annemie Tonken","startTime":382.44,"endTime":386.01,"body":"and end up on the losing end of"},{"speaker":"Annemie Tonken","startTime":386.01,"endTime":389.88,"body":"the stick, right. But from that"},{"speaker":"Annemie Tonken","startTime":386.01,"endTime":389.88,"body":"10,000 foot view that I'm so"},{"speaker":"Annemie Tonken","startTime":389.88,"endTime":395.88,"body":"fond of, it is easy to sort of"},{"speaker":"Annemie Tonken","startTime":389.88,"endTime":395.88,"body":"see that every once in a while"},{"speaker":"Annemie Tonken","startTime":395.91,"endTime":398.52,"body":"we're all going to be in"},{"speaker":"Annemie Tonken","startTime":395.91,"endTime":398.52,"body":"situations like this, right"},{"speaker":"Annemie Tonken","startTime":398.52,"endTime":401.82,"body":"clients will screw you sometimes"},{"speaker":"Annemie Tonken","startTime":398.52,"endTime":401.82,"body":"inadvertently, sometimes on"},{"speaker":"Annemie Tonken","startTime":401.82,"endTime":405.81,"body":"purpose, your tech will fail."},{"speaker":"Annemie Tonken","startTime":401.82,"endTime":405.81,"body":"And you basically have to build"},{"speaker":"Annemie Tonken","startTime":405.81,"endTime":410.82,"body":"those facts into your emotional"},{"speaker":"Annemie Tonken","startTime":405.81,"endTime":410.82,"body":"and financial and business"},{"speaker":"Annemie Tonken","startTime":410.85,"endTime":411.69,"body":"toolkit."},{"speaker":"Annemie Tonken","startTime":412.05,"endTime":417.0,"body":"On the other hand, you have to"},{"speaker":"Annemie Tonken","startTime":412.05,"endTime":417.0,"body":"avoid becoming so jaded. And so"},{"speaker":"Annemie Tonken","startTime":417.03,"endTime":421.89,"body":"sort of grumpy about like,"},{"speaker":"Annemie Tonken","startTime":417.03,"endTime":421.89,"body":"everybody's just out to, to, you"},{"speaker":"Annemie Tonken","startTime":421.89,"endTime":426.3,"body":"know, screw me, that you scare"},{"speaker":"Annemie Tonken","startTime":421.89,"endTime":426.3,"body":"off the great clients who exist"},{"speaker":"Annemie Tonken","startTime":426.3,"endTime":430.14,"body":"out there, right, or get caught"},{"speaker":"Annemie Tonken","startTime":426.3,"endTime":430.14,"body":"in the trap of feeling like you"},{"speaker":"Annemie Tonken","startTime":430.14,"endTime":434.25,"body":"have to micromanage everything"},{"speaker":"Annemie Tonken","startTime":430.14,"endTime":434.25,"body":"in your business and, you know,"},{"speaker":"Annemie Tonken","startTime":434.25,"endTime":436.95,"body":"run everything manually, because"},{"speaker":"Annemie Tonken","startTime":434.25,"endTime":436.95,"body":"you can't rely on software,"},{"speaker":"Annemie Tonken","startTime":436.95,"endTime":441.87,"body":"right? The fact of the matter is"},{"speaker":"Annemie Tonken","startTime":436.95,"endTime":441.87,"body":"that 95% of the time software"},{"speaker":"Annemie Tonken","startTime":441.87,"endTime":446.67,"body":"works the way it's supposed to"},{"speaker":"Annemie Tonken","startTime":441.87,"endTime":446.67,"body":"90 ish percent of the time. Our"},{"speaker":"Annemie Tonken","startTime":446.67,"endTime":450.48,"body":"clients are good people who are"},{"speaker":"Annemie Tonken","startTime":446.67,"endTime":450.48,"body":"not trying to screw us. So when"},{"speaker":"Annemie Tonken","startTime":450.48,"endTime":455.19,"body":"you play the odds, that means"},{"speaker":"Annemie Tonken","startTime":450.48,"endTime":455.19,"body":"that most of the times, things"},{"speaker":"Annemie Tonken","startTime":455.19,"endTime":458.64,"body":"will work, people will treat you"},{"speaker":"Annemie Tonken","startTime":455.19,"endTime":458.64,"body":"properly and respect your"},{"speaker":"Annemie Tonken","startTime":458.64,"endTime":461.7,"body":"business and your boundaries,"},{"speaker":"Annemie Tonken","startTime":458.64,"endTime":461.7,"body":"every once in a while it won't"},{"speaker":"Annemie Tonken","startTime":461.7,"endTime":467.79,"body":"happen. So when I think about"},{"speaker":"Annemie Tonken","startTime":461.7,"endTime":467.79,"body":"this, I, I tend to go back to my"},{"speaker":"Annemie Tonken","startTime":467.79,"endTime":469.17,"body":"medical roots, right."},{"speaker":"Annemie Tonken","startTime":469.2,"endTime":474.09,"body":"And I think about a situation"},{"speaker":"Annemie Tonken","startTime":469.2,"endTime":474.09,"body":"like this, like somebody coming"},{"speaker":"Annemie Tonken","startTime":474.09,"endTime":478.05,"body":"into the emergency room with a"},{"speaker":"Annemie Tonken","startTime":474.09,"endTime":478.05,"body":"giant bleeding wound, right,"},{"speaker":"Annemie Tonken","startTime":478.05,"endTime":482.22,"body":"they have a car accident and"},{"speaker":"Annemie Tonken","startTime":478.05,"endTime":482.22,"body":"their leg is bleeding. And"},{"speaker":"Annemie Tonken","startTime":482.22,"endTime":485.58,"body":"there's it's just a big, big"},{"speaker":"Annemie Tonken","startTime":482.22,"endTime":485.58,"body":"mess. And there's this, you"},{"speaker":"Annemie Tonken","startTime":485.58,"endTime":488.46,"body":"know, big hubbub in the"},{"speaker":"Annemie Tonken","startTime":485.58,"endTime":488.46,"body":"emergency room. And everybody's"},{"speaker":"Annemie Tonken","startTime":488.46,"endTime":491.34,"body":"kind of scrambling and running"},{"speaker":"Annemie Tonken","startTime":488.46,"endTime":491.34,"body":"around. That's what it feels"},{"speaker":"Annemie Tonken","startTime":491.34,"endTime":495.33,"body":"like in a way when you find some"},{"speaker":"Annemie Tonken","startTime":491.34,"endTime":495.33,"body":"sort of big error in your"},{"speaker":"Annemie Tonken","startTime":495.33,"endTime":498.48,"body":"business, especially if it has a"},{"speaker":"Annemie Tonken","startTime":495.33,"endTime":498.48,"body":"big financial consequence."},{"speaker":"Annemie Tonken","startTime":498.48,"endTime":502.41,"body":"Right? So let's pretend that"},{"speaker":"Annemie Tonken","startTime":498.48,"endTime":502.41,"body":"we're in the emergency room,"},{"speaker":"Annemie Tonken","startTime":502.41,"endTime":507.15,"body":"right? Somebody comes in with a"},{"speaker":"Annemie Tonken","startTime":502.41,"endTime":507.15,"body":"leg that's bleeding freely, the"},{"speaker":"Annemie Tonken","startTime":507.15,"endTime":511.8,"body":"first thing we need to do is put"},{"speaker":"Annemie Tonken","startTime":507.15,"endTime":511.8,"body":"a tourniquet on the leg to try"},{"speaker":"Annemie Tonken","startTime":511.8,"endTime":515.1,"body":"and reduce the blood flow."},{"speaker":"Annemie Tonken","startTime":511.8,"endTime":515.1,"body":"Right. And when I say blood"},{"speaker":"Annemie Tonken","startTime":515.1,"endTime":519.12,"body":"flow, in this case, what I"},{"speaker":"Annemie Tonken","startTime":515.1,"endTime":519.12,"body":"actually mean is your response,"},{"speaker":"Annemie Tonken","startTime":519.12,"endTime":523.8,"body":"your anger, your feelings of"},{"speaker":"Annemie Tonken","startTime":519.12,"endTime":523.8,"body":"distress and upset and, you"},{"speaker":"Annemie Tonken","startTime":523.8,"endTime":528.81,"body":"know, whatever it is that you go"},{"speaker":"Annemie Tonken","startTime":523.8,"endTime":528.81,"body":"into when when those kinds of"},{"speaker":"Annemie Tonken","startTime":528.81,"endTime":529.41,"body":"things happen."},{"speaker":"Annemie Tonken","startTime":529.44,"endTime":532.71,"body":"So when something like that"},{"speaker":"Annemie Tonken","startTime":529.44,"endTime":532.71,"body":"happens to me, generally"},{"speaker":"Annemie Tonken","startTime":532.71,"endTime":536.49,"body":"speaking, my tourniquet"},{"speaker":"Annemie Tonken","startTime":532.71,"endTime":536.49,"body":"response, right is that if it's"},{"speaker":"Annemie Tonken","startTime":536.49,"endTime":541.8,"body":"possible, I walk away from my"},{"speaker":"Annemie Tonken","startTime":536.49,"endTime":541.8,"body":"computer for a while I sleep on"},{"speaker":"Annemie Tonken","startTime":541.8,"endTime":544.68,"body":"it, you know, I don't I"},{"speaker":"Annemie Tonken","startTime":541.8,"endTime":544.68,"body":"definitely don't respond to"},{"speaker":"Annemie Tonken","startTime":544.68,"endTime":547.56,"body":"somebody in the moment. These"},{"speaker":"Annemie Tonken","startTime":544.68,"endTime":547.56,"body":"are the kinds of things where"},{"speaker":"Annemie Tonken","startTime":547.59,"endTime":552.99,"body":"unlike a bleeding wound, I know"},{"speaker":"Annemie Tonken","startTime":547.59,"endTime":552.99,"body":"that you know, it's not a life"},{"speaker":"Annemie Tonken","startTime":552.99,"endTime":556.59,"body":"or death situation. And if"},{"speaker":"Annemie Tonken","startTime":552.99,"endTime":556.59,"body":"somebody has to wait till"},{"speaker":"Annemie Tonken","startTime":556.59,"endTime":559.26,"body":"tomorrow to hear from me about"},{"speaker":"Annemie Tonken","startTime":556.59,"endTime":559.26,"body":"it, things aren't really going"},{"speaker":"Annemie Tonken","startTime":559.26,"endTime":564.21,"body":"to change. So I try to let my"},{"speaker":"Annemie Tonken","startTime":559.26,"endTime":564.21,"body":"blood pressure come down. Before"},{"speaker":"Annemie Tonken","startTime":564.24,"endTime":568.14,"body":"I address the situation I want"},{"speaker":"Annemie Tonken","startTime":564.24,"endTime":568.14,"body":"to get to a place where in my"},{"speaker":"Annemie Tonken","startTime":568.14,"endTime":573.0,"body":"mind, even if I'm still upset, I"},{"speaker":"Annemie Tonken","startTime":568.14,"endTime":573.0,"body":"know that like okay, this will"},{"speaker":"Annemie Tonken","startTime":573.0,"endTime":575.88,"body":"be okay, we can work through it"},{"speaker":"Annemie Tonken","startTime":573.0,"endTime":575.88,"body":"right? I have to let that"},{"speaker":"Annemie Tonken","startTime":575.88,"endTime":580.83,"body":"initial rage or despair response"},{"speaker":"Annemie Tonken","startTime":575.88,"endTime":580.83,"body":"wear off for a little bit very"},{"speaker":"Annemie Tonken","startTime":580.83,"endTime":584.58,"body":"little good ever comes from"},{"speaker":"Annemie Tonken","startTime":580.83,"endTime":584.58,"body":"trying to deal with a client or"},{"speaker":"Annemie Tonken","startTime":584.58,"endTime":587.4,"body":"interface with a client or"},{"speaker":"Annemie Tonken","startTime":584.58,"endTime":587.4,"body":"negotiate with a client when you"},{"speaker":"Annemie Tonken","startTime":587.4,"endTime":591.81,"body":"are angry. So the next step,"},{"speaker":"Annemie Tonken","startTime":587.4,"endTime":591.81,"body":"once you've been able to kind of"},{"speaker":"Annemie Tonken","startTime":591.81,"endTime":595.47,"body":"get yourself into that better"},{"speaker":"Annemie Tonken","startTime":591.81,"endTime":595.47,"body":"headspace is to try to triage"},{"speaker":"Annemie Tonken","startTime":595.47,"endTime":596.19,"body":"the bleeding."},{"speaker":"Annemie Tonken","startTime":596.25,"endTime":600.36,"body":"So a bandage would be the way"},{"speaker":"Annemie Tonken","startTime":596.25,"endTime":600.36,"body":"that you would handle that in In"},{"speaker":"Annemie Tonken","startTime":600.66,"endTime":605.16,"body":"an emergency room, but in this"},{"speaker":"Annemie Tonken","startTime":600.66,"endTime":605.16,"body":"case, that would mean, you know,"},{"speaker":"Annemie Tonken","startTime":605.19,"endTime":609.18,"body":"turning off the galleries where"},{"speaker":"Annemie Tonken","startTime":605.19,"endTime":609.18,"body":"the clients were able to"},{"speaker":"Annemie Tonken","startTime":609.18,"endTime":612.27,"body":"download their files, and you"},{"speaker":"Annemie Tonken","startTime":609.18,"endTime":612.27,"body":"want to do that, that might be"},{"speaker":"Annemie Tonken","startTime":612.27,"endTime":615.21,"body":"something that you did, maybe"},{"speaker":"Annemie Tonken","startTime":612.27,"endTime":615.21,"body":"before you closed your laptop."},{"speaker":"Annemie Tonken","startTime":615.21,"endTime":618.18,"body":"But if it's not something that's"},{"speaker":"Annemie Tonken","startTime":615.21,"endTime":618.18,"body":"available to other clients like"},{"speaker":"Annemie Tonken","startTime":618.18,"endTime":622.2,"body":"damages done, whatever you can"},{"speaker":"Annemie Tonken","startTime":618.18,"endTime":622.2,"body":"walk away, but you want to stop"},{"speaker":"Annemie Tonken","startTime":622.23,"endTime":626.7,"body":"people from creating more of a"},{"speaker":"Annemie Tonken","startTime":622.23,"endTime":626.7,"body":"problem. And then you need to"},{"speaker":"Annemie Tonken","startTime":626.7,"endTime":632.13,"body":"reach out to them to say, you"},{"speaker":"Annemie Tonken","startTime":626.7,"endTime":632.13,"body":"know, there's been an error. And"},{"speaker":"Annemie Tonken","startTime":632.16,"endTime":634.62,"body":"here's how we're going to"},{"speaker":"Annemie Tonken","startTime":632.16,"endTime":634.62,"body":"address it, or I'm working on"},{"speaker":"Annemie Tonken","startTime":634.62,"endTime":635.4,"body":"how to address it."},{"speaker":"Annemie Tonken","startTime":635.36,"endTime":639.74,"body":"And that bandage phase is"},{"speaker":"Annemie Tonken","startTime":635.36,"endTime":639.74,"body":"really, it's intended to be kind"},{"speaker":"Annemie Tonken","startTime":639.74,"endTime":642.74,"body":"of a stopgap measure, right,"},{"speaker":"Annemie Tonken","startTime":639.74,"endTime":642.74,"body":"it's not going to necessarily"},{"speaker":"Annemie Tonken","startTime":642.74,"endTime":647.6,"body":"stop the bleeding entirely. But"},{"speaker":"Annemie Tonken","startTime":642.74,"endTime":647.6,"body":"it will reduce it while you"},{"speaker":"Annemie Tonken","startTime":647.6,"endTime":650.87,"body":"figure out what the solution the"},{"speaker":"Annemie Tonken","startTime":647.6,"endTime":650.87,"body":"ultimate solution is going to"},{"speaker":"Annemie Tonken","startTime":650.87,"endTime":657.2,"body":"be. The important thing here is"},{"speaker":"Annemie Tonken","startTime":650.87,"endTime":657.2,"body":"to keep the tone, I like to say"},{"speaker":"Annemie Tonken","startTime":657.23,"endTime":661.85,"body":"light, but serious. So you don't"},{"speaker":"Annemie Tonken","startTime":657.23,"endTime":661.85,"body":"want to minimize the seriousness"},{"speaker":"Annemie Tonken","startTime":661.85,"endTime":666.77,"body":"of the situation. Especially if"},{"speaker":"Annemie Tonken","startTime":661.85,"endTime":666.77,"body":"there is a an issue where"},{"speaker":"Annemie Tonken","startTime":666.77,"endTime":670.49,"body":"someone has done something like"},{"speaker":"Annemie Tonken","startTime":666.77,"endTime":670.49,"body":"your client has downloaded files"},{"speaker":"Annemie Tonken","startTime":670.49,"endTime":673.22,"body":"they weren't entitled to you"},{"speaker":"Annemie Tonken","startTime":670.49,"endTime":673.22,"body":"don't want to pretend like"},{"speaker":"Annemie Tonken","startTime":673.22,"endTime":677.15,"body":"that's not a problem, because"},{"speaker":"Annemie Tonken","startTime":673.22,"endTime":677.15,"body":"then they're going to turn"},{"speaker":"Annemie Tonken","startTime":677.15,"endTime":680.42,"body":"around and be like what you said"},{"speaker":"Annemie Tonken","startTime":677.15,"endTime":680.42,"body":"it was, you know, your fault or"},{"speaker":"Annemie Tonken","startTime":680.42,"endTime":683.18,"body":"whatever, like, you don't want"},{"speaker":"Annemie Tonken","startTime":680.42,"endTime":683.18,"body":"to go too far in that direction."},{"speaker":"Annemie Tonken","startTime":683.24,"endTime":687.41,"body":"But you also don't want to be"},{"speaker":"Annemie Tonken","startTime":683.24,"endTime":687.41,"body":"accusatory, because that's"},{"speaker":"Annemie Tonken","startTime":687.41,"endTime":691.64,"body":"rarely going to be a way to, you"},{"speaker":"Annemie Tonken","startTime":687.41,"endTime":691.64,"body":"know, to start a conversation"},{"speaker":"Annemie Tonken","startTime":691.64,"endTime":695.03,"body":"where someone might have made an"},{"speaker":"Annemie Tonken","startTime":691.64,"endTime":695.03,"body":"honest mistake, or maybe a"},{"speaker":"Annemie Tonken","startTime":695.03,"endTime":698.12,"body":"dishonest mistake that once"},{"speaker":"Annemie Tonken","startTime":695.03,"endTime":698.12,"body":"they're called on it, they kind"},{"speaker":"Annemie Tonken","startTime":698.12,"endTime":700.37,"body":"of revisit and say, You know"},{"speaker":"Annemie Tonken","startTime":698.12,"endTime":700.37,"body":"what, that really was wrong. And"},{"speaker":"Annemie Tonken","startTime":700.37,"endTime":701.21,"body":"I want to make it right."},{"speaker":"Annemie Tonken","startTime":701.42,"endTime":705.44,"body":"If you accuse them of doing that"},{"speaker":"Annemie Tonken","startTime":701.42,"endTime":705.44,"body":"on purpose, they're gonna get"},{"speaker":"Annemie Tonken","startTime":705.44,"endTime":708.89,"body":"defensive, almost definitely."},{"speaker":"Annemie Tonken","startTime":705.44,"endTime":708.89,"body":"And there's almost no way that"},{"speaker":"Annemie Tonken","startTime":708.89,"endTime":711.71,"body":"that's going to resolve Well,"},{"speaker":"Annemie Tonken","startTime":708.89,"endTime":711.71,"body":"you know, and you don't want to,"},{"speaker":"Annemie Tonken","startTime":712.07,"endTime":716.57,"body":"as much as you want to get paid"},{"speaker":"Annemie Tonken","startTime":712.07,"endTime":716.57,"body":"what you're owed in a given"},{"speaker":"Annemie Tonken","startTime":716.57,"endTime":722.15,"body":"situation. You also don't want"},{"speaker":"Annemie Tonken","startTime":716.57,"endTime":722.15,"body":"to turn $1,000 issue into"},{"speaker":"Annemie Tonken","startTime":722.15,"endTime":724.76,"body":"something where somebody gets"},{"speaker":"Annemie Tonken","startTime":722.15,"endTime":724.76,"body":"really mad, and they badmouth"},{"speaker":"Annemie Tonken","startTime":724.76,"endTime":728.42,"body":"you leave bad reviews, you know,"},{"speaker":"Annemie Tonken","startTime":724.76,"endTime":728.42,"body":"turn around and say, Actually,"},{"speaker":"Annemie Tonken","startTime":728.42,"endTime":731.3,"body":"you owe me more money, because"},{"speaker":"Annemie Tonken","startTime":728.42,"endTime":731.3,"body":"I'm so upset about the"},{"speaker":"Annemie Tonken","startTime":731.3,"endTime":733.79,"body":"situation, right, you don't want"},{"speaker":"Annemie Tonken","startTime":731.3,"endTime":733.79,"body":"to make that situation worse."},{"speaker":"Annemie Tonken","startTime":733.82,"endTime":738.53,"body":"So your your bandage here is to"},{"speaker":"Annemie Tonken","startTime":733.82,"endTime":738.53,"body":"reach out to them courteous,"},{"speaker":"Annemie Tonken","startTime":738.68,"endTime":742.61,"body":"like, up, there's been a big"},{"speaker":"Annemie Tonken","startTime":738.68,"endTime":742.61,"body":"problem, I'm looking into it,"},{"speaker":"Annemie Tonken","startTime":742.76,"endTime":747.32,"body":"you know, I'll be back in touch."},{"speaker":"Annemie Tonken","startTime":742.76,"endTime":747.32,"body":"So that bandage is your sort of"},{"speaker":"Annemie Tonken","startTime":747.38,"endTime":748.94,"body":"interim solution."},{"speaker":"Annemie Tonken","startTime":749.2,"endTime":753.19,"body":"So again, once you've really"},{"speaker":"Annemie Tonken","startTime":749.2,"endTime":753.19,"body":"surveyed the damage, and made a"},{"speaker":"Annemie Tonken","startTime":753.19,"endTime":756.16,"body":"plan for how to move forward,"},{"speaker":"Annemie Tonken","startTime":753.19,"endTime":756.16,"body":"and all that sort of thing, then"},{"speaker":"Annemie Tonken","startTime":756.16,"endTime":760.66,"body":"you have to decide how that you"},{"speaker":"Annemie Tonken","startTime":756.16,"endTime":760.66,"body":"know what you need to change in"},{"speaker":"Annemie Tonken","startTime":760.66,"endTime":764.41,"body":"your business, whether it's"},{"speaker":"Annemie Tonken","startTime":760.66,"endTime":764.41,"body":"software or, or just the way"},{"speaker":"Annemie Tonken","startTime":764.41,"endTime":769.9,"body":"that you use your software in"},{"speaker":"Annemie Tonken","startTime":764.41,"endTime":769.9,"body":"order to avoid those issues in"},{"speaker":"Annemie Tonken","startTime":769.9,"endTime":774.88,"body":"the future, right. Finally,"},{"speaker":"Annemie Tonken","startTime":769.9,"endTime":774.88,"body":"there is the healing process."},{"speaker":"Annemie Tonken","startTime":775.08,"endTime":779.97,"body":"A wound, like the one that this"},{"speaker":"Annemie Tonken","startTime":775.08,"endTime":779.97,"body":"photographer had in her business"},{"speaker":"Annemie Tonken","startTime":780.15,"endTime":785.43,"body":"doesn't really heal until you've"},{"speaker":"Annemie Tonken","startTime":780.15,"endTime":785.43,"body":"learned whatever lesson you can"},{"speaker":"Annemie Tonken","startTime":785.43,"endTime":789.63,"body":"learn from it, right? And that"},{"speaker":"Annemie Tonken","startTime":785.43,"endTime":789.63,"body":"process, that learning that"},{"speaker":"Annemie Tonken","startTime":789.63,"endTime":794.13,"body":"introspection, that potential,"},{"speaker":"Annemie Tonken","startTime":789.63,"endTime":794.13,"body":"you know, change of software or"},{"speaker":"Annemie Tonken","startTime":794.13,"endTime":798.33,"body":"change of systems. It's not fun."},{"speaker":"Annemie Tonken","startTime":794.13,"endTime":798.33,"body":"It's not the reason that any of"},{"speaker":"Annemie Tonken","startTime":798.33,"endTime":802.86,"body":"us got into business, but it is"},{"speaker":"Annemie Tonken","startTime":798.33,"endTime":802.86,"body":"a part of our growth as business"},{"speaker":"Annemie Tonken","startTime":802.86,"endTime":807.99,"body":"owners. And when you take the"},{"speaker":"Annemie Tonken","startTime":802.86,"endTime":807.99,"body":"time to learn those lessons and"},{"speaker":"Annemie Tonken","startTime":807.99,"endTime":812.37,"body":"build your business back"},{"speaker":"Annemie Tonken","startTime":807.99,"endTime":812.37,"body":"stronger, it is a mark of"},{"speaker":"Annemie Tonken","startTime":812.4,"endTime":813.36,"body":"resilience."},{"speaker":"Annemie Tonken","startTime":813.99,"endTime":817.17,"body":"So hopefully, if you're"},{"speaker":"Annemie Tonken","startTime":813.99,"endTime":817.17,"body":"listening to this right now, you"},{"speaker":"Annemie Tonken","startTime":817.17,"endTime":822.45,"body":"are hearing it in a time and"},{"speaker":"Annemie Tonken","startTime":817.17,"endTime":822.45,"body":"space where you're not in crisis"},{"speaker":"Annemie Tonken","startTime":822.45,"endTime":825.42,"body":"mode, no one has just come"},{"speaker":"Annemie Tonken","startTime":822.45,"endTime":825.42,"body":"rushing through the emergency"},{"speaker":"Annemie Tonken","startTime":825.42,"endTime":829.53,"body":"room doors of your business,"},{"speaker":"Annemie Tonken","startTime":825.42,"endTime":829.53,"body":"right. But I want you to"},{"speaker":"Annemie Tonken","startTime":829.53,"endTime":832.65,"body":"remember this one, I want you to"},{"speaker":"Annemie Tonken","startTime":829.53,"endTime":832.65,"body":"bookmark it, I want you to keep"},{"speaker":"Annemie Tonken","startTime":832.65,"endTime":837.03,"body":"it handy so that when this"},{"speaker":"Annemie Tonken","startTime":832.65,"endTime":837.03,"body":"happens next time, you can come"},{"speaker":"Annemie Tonken","startTime":837.03,"endTime":841.95,"body":"back to this and follow these"},{"speaker":"Annemie Tonken","startTime":837.03,"endTime":841.95,"body":"steps in your own business. Or"},{"speaker":"Annemie Tonken","startTime":841.98,"endTime":847.53,"body":"if you've got a friend who has a"},{"speaker":"Annemie Tonken","startTime":841.98,"endTime":847.53,"body":"major issue arise in their"},{"speaker":"Annemie Tonken","startTime":847.53,"endTime":851.49,"body":"business, feel free to share"},{"speaker":"Annemie Tonken","startTime":847.53,"endTime":851.49,"body":"this one as like, hey, this"},{"speaker":"Annemie Tonken","startTime":851.49,"endTime":856.2,"body":"sucks. I want you to pause and"},{"speaker":"Annemie Tonken","startTime":851.49,"endTime":856.2,"body":"listen to this episode. So that"},{"speaker":"Annemie Tonken","startTime":856.2,"endTime":860.85,"body":"you can process this in a way"},{"speaker":"Annemie Tonken","startTime":856.2,"endTime":860.85,"body":"that helps you heal rather than"},{"speaker":"Annemie Tonken","startTime":860.85,"endTime":865.56,"body":"causes further damage. Because"},{"speaker":"Annemie Tonken","startTime":860.85,"endTime":865.56,"body":"really, that is sometimes the"},{"speaker":"Annemie Tonken","startTime":865.56,"endTime":869.04,"body":"best that we can hope for in our"},{"speaker":"Annemie Tonken","startTime":865.56,"endTime":869.04,"body":"businesses. Hope you guys have a"},{"speaker":"Annemie Tonken","startTime":869.04,"endTime":869.76,"body":"great week."},{"speaker":"Annemie Tonken","startTime":871.11,"endTime":873.93,"body":"Well, that's it for this week's"},{"speaker":"Annemie Tonken","startTime":871.11,"endTime":873.93,"body":"episode of This can't be that"},{"speaker":"Annemie Tonken","startTime":873.93,"endTime":877.89,"body":"hard. I'll be back Same time,"},{"speaker":"Annemie Tonken","startTime":873.93,"endTime":877.89,"body":"same place next week. In the"},{"speaker":"Annemie Tonken","startTime":877.89,"endTime":880.92,"body":"meantime, you can find more"},{"speaker":"Annemie Tonken","startTime":877.89,"endTime":880.92,"body":"information about this episode,"},{"speaker":"Annemie Tonken","startTime":880.98,"endTime":884.46,"body":"along with all the relevant"},{"speaker":"Annemie Tonken","startTime":880.98,"endTime":884.46,"body":"links, notes and downloads at"},{"speaker":"Annemie Tonken","startTime":884.46,"endTime":888.18,"body":"this can't be that"},{"speaker":"Annemie Tonken","startTime":884.46,"endTime":888.18,"body":"hard.com/learn If you liked the"},{"speaker":"Annemie Tonken","startTime":888.18,"endTime":891.72,"body":"podcast, be sure to hit the"},{"speaker":"Annemie Tonken","startTime":888.18,"endTime":891.72,"body":"subscribe button. Even better,"},{"speaker":"Annemie Tonken","startTime":891.9,"endTime":895.56,"body":"share the love by leaving a"},{"speaker":"Annemie Tonken","startTime":891.9,"endTime":895.56,"body":"review on iTunes. And as always,"},{"speaker":"Annemie Tonken","startTime":895.74,"endTime":899.25,"body":"thanks so much for joining me. I"},{"speaker":"Annemie Tonken","startTime":895.74,"endTime":899.25,"body":"hope you have a fantastic week."}]}